CN110428265A - A kind of customer grade partitioning method and device - Google Patents
A kind of customer grade partitioning method and device Download PDFInfo
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- CN110428265A CN110428265A CN201910677604.2A CN201910677604A CN110428265A CN 110428265 A CN110428265 A CN 110428265A CN 201910677604 A CN201910677604 A CN 201910677604A CN 110428265 A CN110428265 A CN 110428265A
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Abstract
The present invention provides a kind of customer grade partitioning method and devices, this method comprises: obtaining the client properties information of target customer, wherein, the client properties information includes at least one of cooperation turnover, credit scoring, annual income volume and the scoring of location different degree of the target customer；The grade integral of the target customer is determined according to the client properties information；The goal gradient integrating range where the grade integral is chosen from preset at least two grades integrating range, wherein the different grade integrating ranges do not overlap；Determine goal gradient corresponding with the goal gradient integrating range, wherein the different grade integrating ranges are corresponding with different grades；The customer grade of the target customer is determined as the goal gradient.The device includes: acquiring unit, the first arithmetic element, selection unit, map unit and processing unit.This programme can carry out more reasonable maintenance to client according to the customer grade marked off.
Description
Technical field
The present invention relates to field of computer technology, in particular to a kind of customer grade partitioning method and device.
Background technique
During enterprise operation and management, in order to avoid having the loss of client, need constantly to tie up existing client
Shield, and safeguard that client has diversified forms, for example visit, Presenting gifts, invite and visit, invite and attend a meeting.No matter take
Which kind of customer care mode, enterprise is required to pay certain cost for it, but the influence due to different clients to enterprise development
Difference portions of client maintenance will occur excessively and part visitor if being all made of identical customer care strategy for all clients
The situation that family maintenance is insufficient occurs.In order to take maintenance strategy appropriate to safeguard different clients, need to visitor
Family carries out grade classification, and then uses corresponding customer care strategy according to the grade of client.
Currently, usually determining the grade of client according to the duration that customer relationship is established, i.e., the time cooperated with client gets over
Long, then the higher grade of client.
For the method that target divides customer grade, the duration cooperated with client is only only accounted for, still
Cooperation duration cannot client and then ties up the influence degree of enterprise development according to the grade of client to client anyway comprehensively
It is easy to appear when shield and safeguards unreasonable situation.
Summary of the invention
The embodiment of the invention provides a kind of customer grade partitioning method and devices, can be according to the customer grade marked off
More reasonable maintenance is carried out to client.
In a first aspect, the embodiment of the invention provides a kind of customer grade division methods, comprising:
Obtain the client properties information of target customer, wherein the client properties information includes the conjunction of the target customer
Transact business volume, credit scoring, annual income volume and location different degree scoring at least one of；
The grade integral of the target customer is determined according to the client properties information；
The goal gradient integral where the grade integral is chosen from preset at least two grades integrating range
Section, wherein the different grade integrating ranges do not overlap；
Determine goal gradient corresponding with the goal gradient integrating range, wherein the different grade integrating ranges
It is corresponding with different grades；
The customer grade of the target customer is determined as the goal gradient.
It is optionally, described to determine that the grade of the target customer integrates according to the client properties information, comprising:
The every content for including by the client properties information substitutes into following first formula, calculates the institute of the target customer
State grade integral；
First formula includes:
Wherein, the M characterizes the grade integral of the target customer；The QiIt is characterized in 1 year and the target
The turnover that client cooperates, the n characterize the total year cooperated with the target customer；The X characterizes the target visitor
The credit scoring at family；The SiCharacterize the amount of income of the target customer in 1 year；The P characterizes the institute of the target customer
It scores in ground different degree；The k1, the k2, the k3With the k4Characterize preset weight coefficient.
Optionally, following formula is substituted into the every content for including by the client properties information calculate the target
Before the grade integral of client, further comprise:
Obtain the different degree parameter of the target customer, wherein the different degree parameter includes the target customer at it
Location annual pay taxes total value and ranking of paying taxes；
According to the different degree parameter, the place that the client properties information includes is calculated by following second formula
The scoring of ground different degree；
Second formula includes:
Wherein, the miThe target customer is characterized in the 1 year ranking of paying taxes in its location；The xiCharacterize the mesh
Client is marked in the 1 year total value of paying taxes in its location.
Optionally, it after the customer grade by the target customer is determined as the goal gradient, further wraps
It includes:
Target customer point corresponding with the customer grade of the target customer is selected from least two custom partitioning libraries
Group library, wherein the different custom partitioning libraries are corresponding with different customer grades；
The target customer is added to the target customer to be grouped in library.
Optionally, it after the customer grade by the target customer is determined as the goal gradient, further wraps
It includes:
Target customer corresponding with the goal gradient is determined from preset at least two customer cares strategy
Maintenance strategy；
Target customer's maintenance strategy is sent to the customer support personnel for being responsible for safeguarding to the target customer.
Second aspect, the embodiment of the invention also provides a kind of customer grade dividing devices, comprising: acquiring unit, first
Arithmetic element, selection unit, map unit and processing unit；
The acquiring unit, for obtaining the client properties information of target customer, wherein the client properties information includes
At least one of cooperation turnover, credit scoring, annual income volume and the scoring of location different degree of the target customer；
First arithmetic element, for described in the client properties information determination according to the information acquired by the acquisition unit
The grade of target customer integrates；
The selection unit, for choosing goal gradient integrated area from preset at least two grades integrating range
Between, wherein the grade integral that first arithmetic element is determined is located in the goal gradient integrating range, and different
The grade integrating range does not overlap；
The map unit, it is corresponding with goal gradient integrating range selected by the selection unit for determination
Goal gradient, wherein the different grade integrating ranges are corresponding with different grades；
The processing unit, the goal gradient for determining the map unit are determined as the target customer
Customer grade.
Optionally,
First arithmetic element, it is public that every content for including by the client properties information substitutes into following first
Formula calculates the grade integral of the target customer；
First formula includes:
Wherein, the M characterizes the grade integral of the target customer；The QiIt is characterized in 1 year and the target
The turnover that client cooperates, the n characterize the total year cooperated with the target customer；The X characterizes the target visitor
The credit scoring at family；The SiCharacterize the amount of income of the target customer in 1 year；The P characterizes the institute of the target customer
It scores in ground different degree；The k1, the k2, the k3With the k4Characterize preset weight coefficient.
Optionally, which further comprises: the second arithmetic element；
Second arithmetic element, for obtaining the different degree parameter of the target customer, wherein the different degree parameter
It total value and every year pays taxes ranking including the target customer in paying taxes every year for its location, and according to the different degree parameter,
It is important that the location that the client properties information that the acquiring unit is got includes is calculated by following second formula
Degree scoring；
Second formula includes:
Wherein, the miThe target customer is characterized in the 1 year ranking of paying taxes in its location；The xiCharacterize the mesh
Client is marked in the 1 year total value of paying taxes in its location.
Optionally, which further comprises: custom partitioning unit；
The custom partitioning unit is determined for selecting from at least two custom partitioning libraries with the map unit
Goal gradient corresponding target customer's grouping library, and the target customer is added to the target customer and is grouped library
In, wherein the different custom partitioning libraries are corresponding with different customer grades.
Optionally, which further comprises: tactful allocation unit；
The strategy allocation unit, for the determining and mapping from preset at least two customer cares strategy
The corresponding target customer's maintenance strategy of the goal gradient that unit is determined, and target customer's maintenance strategy is sent
To the customer support personnel for being responsible for safeguarding the target customer.
Customer grade partitioning method and device provided in an embodiment of the present invention, in the client properties information for obtaining target customer
Later, the grade integral that target customer is determined according to the client properties information got, determines the grade of target customer later
Goal gradient integrating range where integrating, and then goal gradient corresponding with goal gradient integrating range is determined as target
The customer grade of client.Due to client properties information include the cooperation turnover of target customer, credit scoring, annual income volume and
The multinomial informations such as location different degree scoring are gradually that the customer grade that target customer determines is not single according to client properties information
The cooperation duration of pure reflection and target customer can also reflect the state of managemant and development of target customer and manage the items such as credit standing
Mesh, so that it is more reasonable for the customer grade that target customer determines, thus can be more reasonably to target according to customer grade
Client safeguards.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.
Fig. 1 is a kind of flow chart of customer grade division methods provided by one embodiment of the present invention；
Fig. 2 is the flow chart of another customer grade division methods provided by one embodiment of the present invention；
Fig. 3 is the schematic diagram of equipment where a kind of customer grade dividing device provided by one embodiment of the present invention；
Fig. 4 is the schematic diagram of a customer grade dividing device provided by one embodiment of the present invention；
Fig. 5 is the schematic diagram of another customer grade dividing device provided by one embodiment of the present invention；
Fig. 6 is the schematic diagram of another customer grade dividing device provided by one embodiment of the present invention；
Fig. 7 is the schematic diagram of another customer grade dividing device provided by one embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments, based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
As shown in Figure 1, this method may include following step the embodiment of the invention provides a kind of customer grade division methods
It is rapid:
Step 101: obtaining the client properties information of target customer, wherein client properties information includes the conjunction of target customer
Transact business volume, credit scoring, annual income volume and location different degree scoring at least one of；
Step 102: determining that the grade of target customer integrates according to client properties information；
Step 103: the goal gradient where grade integral is chosen from preset at least two grades integrating range
Integrating range, wherein different brackets integrating range does not overlap；
Step 104: determining goal gradient corresponding with goal gradient integrating range, wherein different brackets integrating range
It is corresponding with different grades；
Step 105: the customer grade of target customer is determined as goal gradient.
The embodiment of the invention provides a kind of customer grade division methods, the client properties information for obtaining target customer it
Afterwards, the grade integral that target customer is determined according to the client properties information got determines the grade product of target customer later
Goal gradient integrating range where point, and then goal gradient corresponding with goal gradient integrating range is determined as target visitor
The customer grade at family.Since client properties information includes cooperation turnover, credit scoring, annual income volume and the institute of target customer
On ground, the multinomial informations such as different degree scoring, are gradually that the customer grade that target customer determines is not simple according to client properties information
The cooperation duration of reflection and target customer can also reflect the state of managemant and development of target customer and manage the items such as credit standing
Mesh, so that it is more reasonable for the customer grade that target customer determines, thus can be more reasonably to target according to customer grade
Client safeguards.
Optionally, on the basis of customer grade division methods shown in Fig. 1, step 102 is determined according to client properties information
When the grade integral of target customer, the cooperation turnover according to included by client properties information, credit scoring, the year amount of imports
It comments grading information to substitute into following first formula with location different degree, and then calculates the grade of target customer by the first formula
Integral.
Wherein, the first formula can be with are as follows:
In above-mentioned first formula, M characterizes the grade integral of target customer；QiIt is characterized in 1 year and is carried out with target customer
The turnover of cooperation, n characterize the total year cooperated with target customer；The credit scoring of X characterization target customer；SiCharacterize target visitor
The amount of income of the family in 1 year；P characterizes the location different degree scoring of target customer；k1、k2、k3And k4Characterize preset power
Weight coefficient.
In embodiments of the present invention, the turnover cooperated with target customer reflects the purchasing power of target customer, with
Total year that target customer cooperates reflects the stability cooperated with target customer, and the credit scoring of target customer reflects target
The confidence level of honouring an agreement of client, the annual income volume of target customer reflect the scope of the enterprise and earning performance of target customer, target visitor
The location different degree scoring at family reflects target customer in its location by attention degree, is counted by above-mentioned every terms of information
The grade integral of target customer is calculated, so that calculated grade integral can more comprehensively characterize the state of development of target customer
And the cooperation situation with target customer, and then more reasonably target customer can be drawn according to the grade of target customer integral
Divide customer grade, the customer grade marked off is allowed more to be truly reflected weight of the target customer relative to this enterprise development
The property wanted.
Optionally, on the basis of customer grade division methods shown in Fig. 1, in the location different degree using target customer
Before commenting grading information to calculate the grade integral of target customer, it is necessary first to determine the location different degree scoring of target customer,
And different degree scoring in location is for characterizing target customer in its location by attention degree, the scoring of location different degree can be with
Target customer determines in the tax information in its location.
Specifically, in the location different degree scoring for determining target customer, the different degree of acquisition target customer is joined first
Number, wherein different degree parameter pay taxes total value and ranking of paying taxes that may include target customer annual in its location later can be with
Every numerical value of different degree parameter treasure-house is substituted into following second formula, the location of target customer is calculated by the second formula
Different degree scoring.
Wherein, the second formula can be with are as follows:
In above-mentioned second formula, miTarget customer is characterized in the 1 year ranking of paying taxes in its location；xiCharacterize target visitor
Family is in the 1 year total value of paying taxes in its location.
In embodiments of the present invention, since the taxable amount of enterprise and ranking of paying taxes determine it local by attention journey
Degree, relative to the client of current enterprise, client is in its locality by more high then importance of the client to current enterprise of significance level
It is higher, thus based on target customer the tax affairs in its location come determine target customer location different degree score, and
When the grade for determining target customer that scored according to location different degree integrates, by target customer to the propaganda function of current enterprise
As the reference factor for carrying out grade classification to it, so as to so that the customer grade divided for target customer is more in line with target
The influence degree that client develops current enterprise.
Optionally, on the basis of customer grade division methods shown in Fig. 1, step 105 determines the client of target customer
After grade, can be determined from least two custom partitioning libraries being pre-created one it is opposite with the customer grade of target customer
The target customer answered is grouped library, and then target customer is added to determined target customer and is grouped in library.
In embodiments of the present invention, multiple custom partitioning libraries have been pre-created, each custom partitioning library is corresponding with one
Customer grade, and different clients grouping library is corresponding with different customer grades, after dividing customer grade for target customer,
Target customer is added in the corresponding custom partitioning library of expected customer grade.Due to including in same custom partitioning library
There are one or more clients with same client grade, the client of same client grade generally has the same or similar visitor
Family maintenance strategy, and then identical customer care strategy can be executed to the multiple clients being located in same custom partitioning library, from
And it can more easily carry out customer care work.
Optionally, on the basis of customer grade division methods shown in Fig. 1, step 105 determines the client of target customer
After grade, it can be determined from preset at least two customer cares strategy corresponding with the customer grade of target customer
Target customer's maintenance strategy, and then target customer's maintenance strategy is sent to the client for being responsible for safeguarding target customer and is tieed up
Shield personnel, to be safeguarded according to target customer's maintenance strategy to target customer by customer support personnel.
In embodiments of the present invention, corresponding customer care strategy, In are set with for each customer grade in advance
After the customer grade for determining target customer, the target visitor for being suitable for target customer is determined according to the customer grade of target customer
Family maintenance strategy, and then the target customer's maintenance strategy determined is sent to corresponding customer support personnel, it is tieed up by client
Shield personnel safeguard that used client ties up when guaranteeing to safeguard client according to target customer's maintenance strategy to target customer
The accuracy of strategy is protected, and then guarantees the effect safeguarded to client.
Below by taking natural gas sales enterprise carries out grade classification to its client as an example, to client provided in an embodiment of the present invention
Rank division method is described in further detail, as shown in Fig. 2, this method may include steps of:
Step 201: obtaining the client properties information of target customer.
In embodiments of the present invention, when needing to carry out customer grade division to a target customer, it is necessary first to obtain
The client properties information of the target customer.Wherein, client properties information may include that cooperation turnover, the credit of target customer are commented
Point, annual income volume and location different degree scoring etc..
For example, being read from database first when natural gas sales enterprise A needs to carry out customer grade division to its client B
Take the client properties information of client B.
Step 202: being integrated according to the grade that every content that client properties information includes calculates target customer.
In embodiments of the present invention, after getting the client properties information of target customer, include by client properties information
Cooperation turnover, credit scoring, annual income volume and the scoring of location different degree substitute into following first formula, calculate target visitor
The grade at family integrates.
First formula includes:
Wherein, M characterizes the grade integral of target customer；QiIt is characterized in 1 year turnover cooperated with target customer,
N characterizes the total year cooperated with target customer；The credit scoring of X characterization target customer；SiCharacterize receipts of the target customer in 1 year
Enter volume；P characterizes the location different degree scoring of target customer；k1、k2、k3And k4Characterize preset weight coefficient.
For example, after getting the client properties information of client B, by each year client B in client properties information from natural
Total value, client B and the natural gas sales enterprise A total cooperation year of the bought natural gas of gas sale enterprise A, natural gas sales are looked forward to
Credit scoring that industry A makes client B, client B with each year in the A cooperative process of natural gas sales enterprise the amount of income and
Location different degree scoring of the client B in its location substitutes into above-mentioned first formula, calculates the grade integral of client B.
Step 203: the customer grade for determining target customer is integrated according to the grade of target customer.
In embodiments of the present invention, it after the grade integral for determining target customer, is selected from each grade integrating range
The goal gradient integrating range of the grade integral including target customer is selected, and then by target corresponding to goal gradient integrating range
Customer grade is determined as the customer grade of target customer.
For example, there is 5 grade integrating ranges in advance, wherein the corresponding integrated value of grade integrating range 1 be less than 60, etc.
The grade corresponding integrated value of integrating range 2 is 61-80, and the corresponding integrated value of grade integrating range 3 is 81-90, grade integrating range 4
Corresponding integrated value is 91-100, and the corresponding integrated value of grade integrating range 5 is greater than 100.In above-mentioned 5 grade integrating ranges
In, the corresponding customer grade of grade integrating range 5 is superfine, and the corresponding customer grade of grade integrating range 4 is level-one, grade product
The corresponding customer grade in by stages 3 is second level, and the corresponding customer grade of grade integrating range 2 is three-level, and grade integrating range 1 is right
The customer grade answered is level Four.After the grade for calculating client B, which integrates, is equal to 88, the grade integral where grade integral is determined
Section 3 is the corresponding goal gradient integrating range of client B, and then the customer grade for being determined as client B is second level.
Step 204: target customer being added to by corresponding target customer according to the customer grade of target customer and is grouped library
In.
In embodiments of the present invention, after determining the customer grade of target customer, from preset each client point
Determine that corresponding with the customer grade of target customer target customer is grouped library in group library, later by target customer be added to it is true
The target customer made is grouped in library.Wherein, the grade integral of added each client is respectively positioned on 81- in custom partitioning library 3
In 90 ranges.
For example, it is second level that client B, which is added to corresponding customer grade, after the customer grade for determining client B is second level
Custom partitioning library 3 in, wherein in custom partitioning library 3 added each client grade integral be respectively positioned on 81-90 range
It is interior.
Step 205: sending client corresponding with target customer grouping library to customer support personnel for target customer and tie up
Shield strategy.
In an embodiment of the invention, after target customer to be added to target customer and is grouped in library, to corresponding
One or more customer support personnels send the customer care strategy for being directed to target customer, and transmitted customer care strategy
It is corresponding that library is grouped with the target customer where target customer.
For example, after in the custom partitioning library 3 for adding client B, to the customer support personnel of natural gas sales enterprise A
The customer care strategy 3 for being directed to client B is sent, and customer care strategy 3 is corresponding with custom partitioning library 3.
As shown in Figure 3, Figure 4, the embodiment of the invention provides a kind of customer grade dividing devices.Installation practice can lead to
Software realization is crossed, can also be realized by way of hardware or software and hardware combining.For hardware view, as shown in figure 3, being
A kind of hardware structure diagram of equipment where customer grade dividing device provided in an embodiment of the present invention, in addition to processing shown in Fig. 3
Except device, memory, network interface and nonvolatile memory, the equipment in embodiment where device usually can also include
Other hardware, such as it is responsible for the forwarding chip of processing message.Taking software implementation as an example, as shown in figure 4, anticipating as a logic
Device in justice is to be read computer program instructions corresponding in nonvolatile memory by the CPU of equipment where it
Operation is formed in memory.Customer grade dividing device provided in this embodiment, comprising: acquiring unit 401, the first arithmetic element
402, selection unit 403, map unit 404 and processing unit 405；
Acquiring unit 401, for obtaining the client properties information of target customer, wherein client properties information includes target
At least one of cooperation turnover, credit scoring, annual income volume and the scoring of location different degree of client；
First arithmetic element 402, the client properties information for being got according to acquiring unit 401 determine target customer's
Grade integral；
Selection unit 403, for choosing goal gradient integrated area from preset at least two grades integrating range
Between, wherein the grade integral that the first arithmetic element 402 is determined is located in goal gradient integrating range, and different brackets integrates
Section does not overlap；
Map unit 404, for determining target corresponding with goal gradient integrating range selected by selection unit 403
Grade, wherein different brackets integrating range is corresponding with different grades；
Processing unit 405, the goal gradient for determining map unit 404 are determined as the client etc. of target customer
Grade.
Optionally, on the basis of customer grade dividing device shown in Fig. 4,
First arithmetic element 402, every content for including by client properties information substitute into following first formula, calculate
The grade of target customer integrates；
First formula includes:
Wherein, M characterizes the grade integral of target customer；QiIt is characterized in 1 year turnover cooperated with target customer,
N characterizes the total year cooperated with target customer；The credit scoring of X characterization target customer；SiCharacterize receipts of the target customer in 1 year
Enter volume；P characterizes the location different degree scoring of target customer；k1、k2、k3And k4Characterize preset weight coefficient.
Optionally, on the basis of customer grade dividing device shown in Fig. 4, as shown in figure 5, the customer grade dividing device
Further comprise: the second arithmetic element 406；
Second arithmetic element 406, for obtaining the different degree parameter of target customer, wherein different degree parameter includes target
Client total value and every year pays taxes ranking in paying taxes every year for its location, and according to different degree parameter, passes through following second formula
Calculate the location different degree scoring that the client properties information that acquiring unit 401 is got includes；
Second formula includes:
Wherein, miTarget customer is characterized in the 1 year ranking of paying taxes in its location；xiTarget customer is characterized in its location
1 year total value of paying taxes.
Optionally, on the basis of customer grade dividing device shown in Fig. 4, as shown in fig. 6, the customer grade dividing device
Further comprise: custom partitioning unit 407；
Custom partitioning unit 407, for selecting the mesh determined with map unit 404 from least two custom partitioning libraries
It marks the corresponding target customer of grade and is grouped library, and target customer is added to target customer and is grouped in library, wherein different clients
Grouping library is corresponding with different customer grades.
Optionally, on the basis of customer grade dividing device shown in Fig. 4, as shown in fig. 7, the customer grade dividing device
Further comprise: tactful allocation unit 408；
Tactful allocation unit 408, for the determining and map unit from preset at least two customer cares strategy
The 404 corresponding target customer's maintenance strategies of goal gradient determined, and target customer's maintenance strategy is sent to responsible pair
The customer support personnel that target customer is safeguarded.
It should be noted that the contents such as information exchange, implementation procedure between each unit in above-mentioned apparatus, due to this
Inventive method embodiment is based on same design, and for details, please refer to the description in the embodiment of the method for the present invention, no longer superfluous herein
It states.
The embodiment of the invention also provides a kind of readable mediums, including execute instruction, when the processor of storage control is held
When executing instruction described in row, the storage control executes the customer grade division methods that above-mentioned each embodiment provides.
The embodiment of the invention also provides a kind of storage controls, comprising: processor, memory and bus；
The memory is executed instruction for storing, and the processor is connect with the memory by the bus, when
When the storage control is run, the processor executes the described of memory storage and executes instruction, so that the storage
Controller executes the customer grade division methods that above-mentioned each embodiment provides.
In conclusion the customer grade partitioning method and device that each embodiment of the present invention provides, at least have has as follows
Beneficial effect:
1, in embodiments of the present invention, after the client properties information for obtaining target customer, according to the client got
Attribute information come determine target customer grade integral, later determine target customer grade integral where goal gradient integral
Section, and then goal gradient corresponding with goal gradient integrating range is determined as to the customer grade of target customer.Due to visitor
Family attribute information includes that cooperation turnover, credit scoring, annual income volume and the scoring of location different degree of target customer etc. are more
Item information is gradually that the customer grade that target customer determines does not reflect merely the conjunction with target customer according to client properties information
Make duration, can also reflect the state of managemant and development of target customer and manage the projects such as credit standing, so that true for target customer
Fixed customer grade is more reasonable, to can more reasonably be safeguarded to target customer according to customer grade.
2, the turnover in embodiments of the present invention, cooperated with target customer reflects the purchasing power of target customer,
The total year cooperated with target customer reflects the stability cooperated with target customer, and the credit scoring of target customer reflects mesh
The confidence level of honouring an agreement of client is marked, the annual income volume of target customer reflects the scope of the enterprise and earning performance of target customer, target
The location different degree scoring of client reflects target customer in its location by attention degree, by above-mentioned every terms of information come
The grade integral of target customer is calculated, so that calculated grade integral can more comprehensively characterize the development shape of target customer
Condition and cooperation situation with target customer, and then can be more reasonably to target customer according to the grade of target customer integral
Customer grade is divided, the customer grade marked off is allowed more to be truly reflected target customer relative to this enterprise development
Importance.
3, in embodiments of the present invention, since the taxable amount of enterprise and ranking of paying taxes determine that it is paid attention in local
Degree, relative to the client of current enterprise, client is in its locality by the more high then client of significance level to the important of current enterprise
Property it is higher, therefore based on target customer the tax affairs in its location come determine target customer location different degree score,
And when the grade for determining target customer that scored according to location different degree integrates, target customer makees the publicity of current enterprise
It is used as carrying out it reference factor of grade classification, so as to so that the customer grade divided for target customer is more in line with mesh
The influence degree that mark client develops current enterprise.
4, multiple custom partitioning libraries in embodiments of the present invention, have been pre-created, each custom partitioning library is corresponding with one
A customer grade, and different clients grouping library be corresponding with different customer grades, for target customer division customer grade it
Afterwards, target customer is added in the corresponding custom partitioning library of expected customer grade.Due in same custom partitioning library
It include one or more clients with same client grade, the client of same client grade generally has same or similar
Customer care strategy, and then identical customer care plan can be executed to the multiple clients being located in same custom partitioning library
Slightly, so as to more easily carry out customer care work.
5, it in embodiments of the present invention, is set with corresponding customer care strategy for each customer grade in advance,
After determining the customer grade of target customer, the target for being suitable for target customer is determined according to the customer grade of target customer
Customer care strategy, and then the target customer's maintenance strategy determined is sent to corresponding customer support personnel, by client
Maintenance personnel safeguards target customer according to target customer's maintenance strategy, guarantee used client when safeguarding to client
The accuracy of maintenance strategy, and then guarantee the effect safeguarded to client.
It should be noted that, in this document, such as first and second etc relational terms are used merely to an entity
Or operation is distinguished with another entity or operation, is existed without necessarily requiring or implying between these entities or operation
Any actual relationship or order.Moreover, the terms "include", "comprise" or its any other variant be intended to it is non-
It is exclusive to include, so that the process, method, article or equipment for including a series of elements not only includes those elements,
It but also including other elements that are not explicitly listed, or further include solid by this process, method, article or equipment
Some elements.In the absence of more restrictions, the element limited by sentence " including one ", is not arranged
Except there is also other identical factors in the process, method, article or apparatus that includes the element.
Those of ordinary skill in the art will appreciate that: realize that all or part of the steps of above method embodiment can pass through
The relevant hardware of program instruction is completed, and program above-mentioned can store in computer-readable storage medium, the program
When being executed, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned includes: ROM, RAM, magnetic disk or light
In the various media that can store program code such as disk.
Finally, it should be noted that the foregoing is merely presently preferred embodiments of the present invention, it is merely to illustrate skill of the invention
Art scheme, is not intended to limit the scope of the present invention.Any modification for being made all within the spirits and principles of the present invention,
Equivalent replacement, improvement etc., are included within the scope of protection of the present invention.
Claims (10)
1. a kind of customer grade division methods characterized by comprising
Obtain the client properties information of target customer, wherein the client properties information includes that the cooperation of the target customer is handed over
At least one of easy volume, credit scoring, annual income volume and the scoring of location different degree；
The grade integral of the target customer is determined according to the client properties information；
The goal gradient integrating range where the grade integral is chosen from preset at least two grades integrating range,
Wherein, the different grade integrating ranges do not overlap；
Determine goal gradient corresponding with the goal gradient integrating range, wherein the different grade integrating ranges are corresponding
There is different grades；
The customer grade of the target customer is determined as the goal gradient.
2. the method according to claim 1, wherein described determine the target according to the client properties information
The grade of client integrates, comprising:
The every content for including by the client properties information substitutes into following first formula, calculates the described etc. of the target customer
Grade integral；
First formula includes:
Wherein, the M characterizes the grade integral of the target customer；The QiBe characterized in 1 year with the target customer into
The turnover of row cooperation, the n characterize the total year cooperated with the target customer；The X characterizes the letter of the target customer
With scoring；The SiCharacterize the amount of income of the target customer in 1 year；The P characterizes the location weight of the target customer
Spend scoring；The k1, the k2, the k3With the k4Characterize preset weight coefficient.
3. according to the method described in claim 2, it is characterized in that, in the items for including by the client properties information
Hold before substituting into the grade integral that following formula calculates the target customer, further comprise:
Obtain the different degree parameter of the target customer, wherein the different degree parameter includes the target customer where it
Ground annual pay taxes total value and ranking of paying taxes；
According to the different degree parameter, the location weight that the client properties information includes is calculated by following second formula
Spend scoring；
Second formula includes:
Wherein, the miThe target customer is characterized in the 1 year ranking of paying taxes in its location；The xiCharacterize the target visitor
Family is in the 1 year total value of paying taxes in its location.
4. the method according to claim 1, wherein being determined as in the customer grade by the target customer
After the goal gradient, further comprise:
Target customer corresponding with the customer grade of the target customer is selected to be grouped library from least two custom partitioning libraries,
Wherein, the different custom partitioning libraries are corresponding with different customer grades；
The target customer is added to the target customer to be grouped in library.
5. according to claim 1 to any method in 4, which is characterized in that in the client by the target customer
Grade is determined as after the goal gradient, further comprises:
Target customer's maintenance corresponding with the goal gradient is determined from preset at least two customer cares strategy
Strategy；
Target customer's maintenance strategy is sent to the customer support personnel for being responsible for safeguarding to the target customer.
6. a kind of customer grade dividing device characterized by comprising acquiring unit, selection unit, is reflected at the first arithmetic element
Penetrate unit and processing unit；
The acquiring unit, for obtaining the client properties information of target customer, wherein the client properties information includes described
At least one of cooperation turnover, credit scoring, annual income volume and the scoring of location different degree of target customer；
First arithmetic element determines the target for the client properties information according to the information acquired by the acquisition unit
The grade of client integrates；
The selection unit, for choosing goal gradient integrating range from preset at least two grades integrating range,
Wherein, the grade integral that first arithmetic element is determined is located in the goal gradient integrating range, and different institutes
Grade integrating range is stated not overlap；
The map unit, for determining mesh corresponding with goal gradient integrating range selected by the selection unit
Mark grade, wherein the different grade integrating ranges are corresponding with different grades；
The processing unit, the goal gradient for determining the map unit are determined as the visitor of the target customer
Family grade.
7. device according to claim 6, which is characterized in that
First arithmetic element, every content for including by the client properties information substitute into following first formula, meter
Calculate the grade integral of the target customer；
First formula includes:
Wherein, the M characterizes the grade integral of the target customer；The QiBe characterized in 1 year with the target customer into
The turnover of row cooperation, the n characterize the total year cooperated with the target customer；The X characterizes the letter of the target customer
With scoring；The SiCharacterize the amount of income of the target customer in 1 year；The P characterizes the location weight of the target customer
Spend scoring；The k1, the k2, the k3With the k4Characterize preset weight coefficient.
8. device according to claim 7, which is characterized in that further comprise: the second arithmetic element；
Second arithmetic element, for obtaining the different degree parameter of the target customer, wherein the different degree parameter includes
The target customer total value and every year pays taxes ranking in paying taxes every year for its location, and according to the different degree parameter, passes through
Following second formula calculates the location different degree that the client properties information that the acquiring unit is got includes and comments
Point；
Second formula includes:
Wherein, the miThe target customer is characterized in the 1 year ranking of paying taxes in its location；The xiCharacterize the target visitor
Family is in the 1 year total value of paying taxes in its location.
9. device according to claim 6, which is characterized in that further comprise: custom partitioning unit；
The custom partitioning unit, described in selection and the map unit are determined from least two custom partitioning libraries
The corresponding target customer of goal gradient is grouped library, and the target customer is added to the target customer and is grouped in library,
In, the different custom partitioning libraries are corresponding with different customer grades.
10. according to the device any in claim 6 to 9, which is characterized in that further comprise: tactful allocation unit；
The strategy allocation unit, for the determining and map unit from preset at least two customer cares strategy
The corresponding target customer's maintenance strategy of the goal gradient determined, and target customer's maintenance strategy is sent to negative
Blame the customer support personnel safeguarded to the target customer.
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| CN116385195A (en) * | 2023-04-19 | 2023-07-04 | 福州年科信息科技有限公司 | Enterprise intelligent management system based on big data and intelligent office |
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