CN110419058A - It is preferential using network system offline - Google Patents

Abstract

The disclosure is directed to preferential for identification and provides the preferential system and method with for buying offline to network system user.For example, when system and method described herein detection network system user in the physical point of sale (pos) of businessman initiates offline purchase.Then system and method described herein provides is suitable for the one or more preferential of initiated purchase.In response to user's selection it is one or more provided by it is preferential, system and method described herein is also that businessman generates preferential report, and network system user is described in detail and how to utilize that businessman's is preferential.

Description

It is preferential using network system offline

Background

Businessman's discovery provides various preferential (offer) more and more effectively in certain online forums.For example, businessman can be through It is presented from network system to user preferential.Network system usually in the network system dynamic message (newsfeed) of user and/ Or in the other positions (for example, in the banner along graphic user interface side) in network system graphic user interface frame Show that businessman's is preferential.User can choose and save preferential for using later.

However, when user is offline when point of sale is bought, it may appear that the case where disconnecting.For example, network The preferential guarantor that system user can will may sell by 10 discount in the shirt that the physical location of merchant web site or businessman are exchanged It is stored to his network system account.Later, when user determines that user may hold very much when the local sales point of businessman buys shirt Easily forget that he once will be suitable for the preferential network system account for being saved in him of purchase.Similarly, even if user remembers him Save applicable preferential, he may also can not access his social network account to exchange the preferential of preservation.Therefore, when in reality When body retail shop is done shopping offline, user often misses the preferential chance exchanged and be stored in the network system account of user.

Therefore, there are many disadvantages being provided in preferential legacy system to network system user.

It summarizes

One or more embodiments described herein are utilized for enabling network system user to exchange via network system The preferential system and method relevant to buying offline that system is presented provide benefit and/or solve one in this field or More aforementioned or other problems.For example, disclosed system based on the received information of process payment used from businessman come Identify user when businessman physical locations initiate purchase-transaction.In one or more embodiments, as described herein System and method identify purchases that are one or more available and being suitable for initiating using from the received information of process payment It is preferential.

Once in addition, user exchanged offline it is preferential, system and method described herein further update network system use The account at family.In response to preferential, system described herein and the side of user or businessman's selection at physical point of sale (pos) for purchase Method updates the network system account of user, prevent user is preferential from utilizing except preferential Terms of Use.In addition, this paper institute The system and method stated are that businessman generates report, this report include one promoted via network system with businessman or More preferential relevant information.

The supplementary features and advantage of the application will be set forth in the description which follows, and will partly become from description Obviously, it or can be appreciated that by the practice of these exemplary embodiments.The feature and advantage of these embodiments can lead to The tool particularly pointed out in the following claims and combination are crossed to be implemented and be obtained.It is wanted from being described below with appended right In asking, these and other features be will be apparent, or can pass through the reality for this exemplary embodiment being set forth below It tramples to be appreciated that.

Brief description

It, will be with reference to one shown in the accompanying drawings or more in order to describe that the mode of above and other advantages and features can be obtained The specific embodiment of multiple embodiments more specifically retouches the aspect for one or more embodiments being briefly described above It states.It should be noted that attached drawing was not drawn to scale, and for purposes of illustration, in all the appended drawings, similar structure Or the element of function is usually indicated by similar appended drawing reference.It should be appreciated that these attached drawings depict only typical embodiment, because This is not considered as the limitation to range, will describe and explain one with details with additional specificity by using attached drawing Or more embodiment, in which:

Fig. 1 shows the schematic diagram of preferential management system according to one or more embodiments；

Fig. 2A and Fig. 2 B show the various components for showing preferential management system according to one or more embodiments it Between interaction sequence chart；

Fig. 3 A and Fig. 3 B show a series of graphical users of preferential management system according to one or more embodiments Interface；

Fig. 4 shows the detailed maps of preferential management system according to one or more embodiments；

Fig. 5 show according to one or more embodiments provide during offline purchase to network system user it is preferential Method in a series of actions flow chart；

Fig. 6 shows the block diagram of exemplary computer device according to one or more embodiments；

Fig. 7 is the example network environment of network system according to one or more embodiments；And

Fig. 8 shows socialgram according to one or more embodiments.

Detailed description

One or more embodiments as described herein are utilized for system and method preferential using network system offline To provide benefit and/or solve one or more aforementioned or other problems in this field.For example, preferential management system detects Network system user when businessman physical point of sale (pos) (" POS ") offline initiate transaction.In one or more embodiments, The network system that preferential management system identification is suitable for Client-initiated transaction is preferential, and provides information to show that at POS It is a little preferential.Then businessman or user can choose preferential is applied to trade.In at least one embodiment, preferential management system Update the account of user then to reflect preferential use.

For example, in one example, businessman and preferential management system cooperation, it is excellent to be provided to network system user Favour.Businessman is thought it is to be offered each preferential, preferential management system can be generated preferential object (e.g., including with preferential phase The structured object of associated content and information), then preferential management system disappears the dynamic that the preferential object is inserted into user Other positions in breath and the display frame of network system.

At this point, network system user may browse through the various features of network system (for example, the dynamic message of user, display Banner etc.) and interacted with the preferential object of one or more businessmans.In one or more embodiments, it uses Family is interacted by clicking or touching preferential object with preferential object, in different graphic user interfaces understand about Preferential more information, and/or save preferential for using later.In at least one embodiment, when user saves preferential be provided with Afterwards in use, preferential management system by it is associated it is preferential be added to it is associated stored with the network system account of user In preferential list, user can access the list in network system.

In at least one embodiment, preferential management system tracks and analyzes activity of the user in network system, so as to Identify that user may interested add-on.For example, in one or more embodiments, preferential management system can be based on The activity of user determines one or more features of network system user in network system.Accordingly, in response to determining network One or more features of system user, preferential management system can be identified based on the feature of user is suitable for the one of user It is a or more preferential.

Later, after user the network system account by the preferential storage of businessman to him, user can be determined Physical locations associated with businessman are bought from businessman.In one or more embodiments, businessman and payment processing System cooperating.As it is used herein, payment processing system refers to being specified by businessman to handle the third party of non-cash transaction. For example, payment processing system can receive the notice for initiating purchase from businessman.Notice may include credit number and from businessman Other Transaction Informations (for example, swiping the card in equipment via being calculated in businessman).Then payment processing system is handled according to notice Transaction.In at least one embodiment, payment processing system executes the initial registration procedure to network system, the initial registration mistake Payment processing system user account and network system user account are linked by journey.

Therefore, in one or more embodiments described herein, in response to receiving purchase notice, payment from businessman Processing system can request the favor information for being suitable for the purchase initiated to preferential management system.For example, at least one implementation In example, payment processing system provides identification information to preferential management system, and preferential management system is identified using the identification information What user saved buys one or more preferential offline suitable for user.

Identify it is one or more it is preferential after, preferential management system can be provided to payment processing system and be identified It is preferential.In at least one embodiment, payment processing system can be automatically preferential applied to transaction by what is identified.Alternatively, branch Pay processing system can to businessman provide be identified it is preferential.In this case, businessman, which can show, is identified preferential, confession User selects one or more identified preferential.In response to user to shown at least one of preferential selection, Then payment processing system can use selected preferential handles purchase-transaction.

Once having been completed using applied preferential purchase-transaction, network system application can notify network system to use Family is preferential to be applied successfully to trade.In one or more embodiments, preferential management system also updates network system The account of user is to reflect preferential use.For example, if it is preferential be it is disposable preferential, preferential management system will be from user's account It is preferential that this is deleted in family.If it is preferential be " punch card (punch card) " type it is preferential (for example, purchase 10 sandwiches, 11st sandwich is free！"), preferential management system will update preferential object to reflect that it is preferential that user has been utilized.

In addition, preferential management system is also that businessman generates or update preferential report in response to preferential successful use.Example Such as, preferential report can be generated in preferential management system, which includes about businessman via each of network system promotion Preferential information.Preferential report may include that each preferential conversion ratio, each preferential exchange count, are still available preferential Quantity, demographic information associated with each preferential network system user has been exchanged etc..Preferential management system Can preferential report be provided to businessman per hour, daily, weekly etc..

Fig. 1 shows the example block diagram of the environment for realizing preferential management system 100.As shown in Figure 1, Preferential handling system System 100 includes the client computing device 102 being communicatively coupled by network 108, server 104, businessman's calculating equipment 106 and branch Pay processing system 114.As shown in Figure 1, client computing device 102 includes that network system applies 110.In addition as shown in Figure 1, quotient It includes that payment processing system applies 116 that family, which calculates equipment 106,.In addition, server 104 includes network system 112.

Client computing device 102, businessman calculate equipment 106, payment processing system 114 and server 104 via network 108 are communicated, and network 108 may include one or more networks, and be can be used and be suitable for transmission data and/or communication One or more communications platforms or technology of signal.In one or more embodiments, network 108 includes internet or ten thousand Tie up net.However, network 108 may include the network of various other types using the various communication technologys and agreement, such as company Intranet, Virtual Private Network (" VPN "), local area network (" LAN "), WLAN (" WLAN "), cellular network, wide area network The combination of (" WAN "), Metropolitan Area Network (MAN) (" MAN ") or two or more such networks.Although fig 1 illustrate that client calculates Equipment 102, server 104, businessman calculate equipment 106, the specific arrangements of payment processing system 114 and network 108, but various Additional arrangement is possible.For example, client computing device 102 can directly be led to network system 112 around network 108 Letter.Additional detail relevant to network 108 will be explained below with reference to Fig. 7.

In one or more embodiments, client computing device 102 is one in various types of calculating equipment Or more.For example, client computing device 102 includes mobile device, such as mobile phone, smart phone, PDA, plate electricity Brain or laptop computer.Additionally or alternatively, client computing device 102 may include non-mobile device, such as desk-top meter Calculation machine, server or another type of calculating equipment.By below with reference to Fig. 6 discussion about client computing device 102 Additional detail.

In at least one embodiment, businessman calculate equipment 106 be to businessman provide retail support and with payment processing system The calculating equipment that system 114 is communicated.For example, it may include reading credit card information, scanning bar shaped that businessman, which calculates equipment 106, Function needed for code, reading that receipt information is provided etc..In one embodiment, it is to be located at physics POS that businessman, which calculates equipment 106, The employee of the calculating equipment at place, businessman is tied using the calculating equipment with the customer for buying one or more commodity is wished Account (ringing up).In this embodiment, businessman calculate equipment 106 may include the display interacted with the employee of businessman and One or more input equipments (for example, keyboard, barcode scanner etc.).In addition, it may include visitor that businessman, which calculates equipment 106, (for example, touch panel device, wherein client can see sum, authorization credit card to the additional peripheral devices that family can interact Transaction etc.).In at least one embodiment, as shown in Figure 1, it includes by purchase-transaction information (example that payment processing system, which applies 116, Such as, credit number, merchandise news, Business Information, Notice Of Transactions etc.) be transmitted to payment processing system 114 needed for function.

As discussed above, the system and method illustrated with reference to Fig. 1 are convenient for mentioning in offline purchase using via network system What is supplied is preferential.Fig. 2A and Fig. 2 B shows the one or more of the process realized by preferential management system 100 discussed above The instantiation procedure figure of example embodiment.Consistent with preferential management system 100 shown in FIG. 1, Fig. 2A and Fig. 2 B shows convenient for net Network system user uses preferential network system 112 at point of sale associated with businessman.

As shown in Figure 2 A, in one or more embodiments, which starts from network system 112 to payment processing system System 114 provides unique identifier (202), so that payment processing system 114 can be with pre-registration network system user (204).For example, In at least one embodiment, network system 112 provides unique identifier (202) comprising the network system of user is uniquely marked Know symbol, the name of user, the telephone number of user, the address of user etc..In one or more embodiments, unique identifier It can be the hash (hash) for the user identifier that network system 112 uses.In addition, at least one embodiment, network system System 112 provides unique identifier (202) according to the privacy settings of user.For example, preferential management system 100 can be selected only in user It selects and provides the unique identifier of user later by the service that preferential management system 100 provides.Therefore, preferential management system 100 is protected Protect the data-privacy of user.

Referring again to Fig. 2A, payment processing system 114 then by by existing payment processing system account be linked to by The user information that network system 112 provides comes pre-registration network system user (204).For example, in one embodiment, at payment The payment processing system account of user is linked to his network using unique identifier (for example, telephone number) by reason system 114 System account.Therefore, as pre-registration procedure (204) as a result, payment processing system 114 can be by network system unique identification Symbol is linked to the payment processing system account for each network system user for having account in payment processing system 114.

After pre-registration procedure (204) sometime, it is calculated in businessman and initiates purchase (206) in equipment 106.Example Such as, at least one embodiment, when user is when businessman calculates 106 brush credit card of equipment, (206) are bought in initiation.At other In embodiment, telephone number is inputted when user calculates equipment 106 in businessman, or calculate equipment 106 in businessman and brush loyal member Whens card etc., purchase (206) can be initiated.

In response to the initiation (206) of purchase, payment processing system provides purchase to payment processing system 114 using 116 It notifies (208).In one or more embodiments, the notice (208) of purchase can be including information relevant to purchase Token.For example, notice may include merchant identifier (for example, specific to unique code of businessman), buyer's identifier (example Such as, the telephone number, e-mail address etc. of user), payment information (for example, credit number, debit card number etc.) and purchase Information (for example, the commodity bought, total value of purchases etc.).

Using the notice (208) of purchase, next payment processing system 114 searches network system associated with buyer Identifier (210).As described above, during the pre-registration procedure (204), payment processing system 114 by network system user only One identifier is linked to the account of the network system user with payment processing system 114.Therefore, at least one embodiment In, payment processing system 114 by identifying the payment processing system account of buyer (for example, the payment based on buyer first Information), and identify buyer's network system unique identifier associated with buyer's account, to search the unique of buyer Identifier (210).

As the unique identifier of buyer is identified (210), payment processing system 114 provides only to network system 112 One identifier and the notice of purchase (212).For example, payment processing system 114 can include information in notice (212), it should Information includes merchant identifier and other purchase information.

In at least one embodiment, network system 112 searches the network system of buyer using provided information User account (214) simultaneously identifies preferential (216) for being suitable for purchase.For example, network system 112 utilizes payment processing system 114 The network system unique identifier of offer searches the network system user account of buyer.In one or more embodiments In, buyer previously checks via network system 112 and has selected various available preferential.Therefore, at this point, network system The preferential of buyer's selection is saved in network system user account associated with buyer by 112.

Therefore, in one or more embodiments, network system 112 is saved in purchase associated with businessman by identification The one or more of the network system user account of buyer preferential identify applicable preferential (216).For example, being saved in purchase Preferential each of the network system user account of person includes containing merchant identifier, redemption information (for example, will be from commodity price The amount of money of removal) and the information that expires (for example, the preferential date that must be used, preferential number that can be used etc.) information.It lifts For example, if buyer buys a jeans from businessman " XYZ ", network system 112 is saved in purchase by identification It associated with businessman " XYZ " in the network system user account of buyer and still is able to be converted (for example, not yet due) It is preferential to identify applicable preferential (216).

In addition, at least one embodiment, the notice (212) provided by payment processing system 114 can also include detailed Thin description includes the information of the Retail commodity in purchase.In this case, network system 112 can further identify preservation To buyer network system user account with include the associated applicable offer (216) of Retail commodity in purchase.Such as With the example being set forth above, if buyer buys a jeans from businessman " XYZ ", network system 112 passes through knowledge It is not saved in associated with businessman " XYZ " and further associated with jeans in the network system user account of buyer Preferential identify applicable preferential (216).

It is suitable in response to identifying one or more preferential (216) of the purchase initiated, network system 112 is at payment Reason system 114 provides each preferential unique identifier (218).In one or more embodiments, when businessman is to network system When 112 registration of system is preferential, network system 112 provides favor information to payment processing system 114.For example, at least one implementation In example, payment processing system 114 safeguards the list of Coupon identifier, and payment information associated with each Coupon identifier (for example, subtracting 5% from the price of pizza, subtracting 50%, etc. from the price of second pair of shoes).

In at least one embodiment, payment processing system 114 may further determine which is preferential suitable for purchase (220).For example, only providing network system account and the quotient of buyer to network system 112 in payment processing system 114 Family identifier in the case where, network system 112 can may only identify be saved in buyer's account be suitable for businessman it is preferential. Because payment processing system 114 has additional information relevant to the Retail commodity bought, payment processing system 114 The preferential subset specific to the Retail commodity bought from businessman provided by network system 112 can be further provided.Example Such as, if buyer attempts to buy jeans from businessman " XYZ ", network system 112 can identify and provide businessman's " XYZ " The preferential Coupon identifier of the jeans of T-shirt, the cap of businessman " XYZ " and businessman " XYZ " saved.Therefore, at payment Reason system 114 can use the purchase information that payment processing system is provided using 116 to determine the ox for only coming from businessman " XYZ " Jean is preferential to be suitable for current purchase.

In at least one embodiment, payment processing system 114 can determine which it is preferential be applicable when (220), Preferential purchase-transaction to be used for for one or more.For example, being suitable in response to determining that the jeans from businessman " XYZ " are preferential The transaction of buyer, payment processing system 114 can be simply preferential applied to transaction by this, and continue normal processing and buy. In this case, it is preferential to may be unaware that payment processing system 114 applies by buyer, until network system 112 is to purchase Person is provided about the notice used, or until to log on to network system 112 preferential no longer available to find by buyer.

Alternatively, as shown in Figure 2 A, payment processing system 114 can be calculated using 116 to businessman via payment processing system Equipment 106 provides applicable preferential (222).It is applicable in for example, payment processing system 114 can calculate the offer of equipment 106 to businessman The Coupon identifier of preferential (222).Businessman, which calculates equipment 106 and then can provide, alternative can be used preferential (224).Example Such as, businessman calculate equipment 106 can provide including with display that preferential associated information each can be used, and buyer can be with Selected in display it is one or more can be used it is preferential.

It can be used preferential selection (226), pay to one or more in response to calculating to receive at equipment 106 in businessman Selected preferential (228) are sent back payment processing system 114 using 116 by processing system.At this point, payment processing system 114 Can by selection it is preferential be used to buy (230) and complete transaction (234).

In addition, by it is selected it is preferential be used to buy (230) after, payment processing system 114 can will applied by Benefit notification is to network system 112 (232).In one or more embodiments, in response to leading to about applied preferential Know (232), the more new record of network system 112 is to indicate applied preferential (236).For example, in one embodiment, network system System 112 passes through the favor information according to preferential redemption information update preservation associated with the network system user account of buyer Come more new record to indicate applied preferential (236).For example, if this it is preferential be " only once use " preferential, net Network system 112 can be with the account of upgrading purchase person, so that this is preferential no longer available.If preferential is the preferential of punching Card Type, Then first use can be added to and preferential associated previously used time by network system 112 with the account of upgrading purchase person In number.In addition, at least one embodiment, network system 112 as identification via obtained by network system 112 with answered Preferential relevant add-on and by these add-ons it is associated with the network system account of buyer come more new record Applied by indicating preferential (236).

In another example, network system 112 is by updating preservation associated with the network system user account of businessman Favor information is come more new record to indicate applied preferential (236).For example, at least one embodiment, network system 112 Preferential report is generated, which, which is described in detail, relevant various sees to businessman via each of network system promotion is preferential Solution.For example, being used for the purchase in response to preferential, preferential report is can be generated in network system 112, the preferential report detailed description Information, the information include preferential conversion ratio (for example, saving preferential number of users relative to reality via network system 112 Border by preservation it is preferential be used for buy number of users), preferential exchanges counting (for example, via the available preferential reality of network system Quantity of the quantity of example relative to the preferential example being converted) and by the preferential network system user for being used to buy Associated demographic information etc..Preferential report can be generated in network system 112, which includes businessman via net All preferential information that the specific preferential information or businessman that network system 112 promotes are promoted via network system 112.This Outside, network system 112 can generate preferential report on schedule (for example, per hour, daily, weekly etc.), or answer wanting for businessman Seek survival into preferential report.

Fig. 2 B further illustrates purchasing process.For example, as described above, before the purchase is made sometime, client End calculates the user's registration network system user account (238) of equipment 102.In one or more embodiments, client meter The user of equipment 102 is calculated by applying the 110 one or more interactive graphical user interfaces presented via network system Registration user account is provided information to network system 112.Information provided by the user of client computing device 102 can wrap Include but be not limited to name, address, occupation, relationship situation, education and other demographic informations.In at least one embodiment, Client computing device 102 user participate in network system activity (244) (for example, click model, thumb up (like) model, Comment on model, rolling view dynamic message, send out message etc. to friend) after, network system is set using 110 according to the privacy of user Set the activity data (246) that user is reported to network system 112.

Further show in fig. 2b, promoted via network system 112 it is one or more it is preferential before some when It carves, businessman is to 112 registered trader's account (240) of network system.As described above, businessman is to 112 login account of network system, so as to It is provided to network system user preferential.Therefore, at least one embodiment, businessman is by providing information to network system 112 Come to 112 registered trader's account of network system.The account information of businessman can include but is not limited to the unique identifier of businessman, library Information (for example, merchandise classification, the quantity of various types product, inventory locations etc.), pricing information are deposited (for example, in businessman inventory The unit cost of product), POS information (for example, the position of each POS, business hours of each POS etc.), etc..

In at least one embodiment, businessman can be by entering information into one or more interactive graphics users circle Face to provide the information to network system 112.Alternatively, file that businessman can separate via electrical form, comma etc. is with batch The mode of upload provides the information.In response to receiving the account information of businessman, network system 112 can generate account for businessman Family.

In addition, a part as merchant registration process, businessman can configure one or more excellent for network system 112 Favour (242) is to be supplied to network system user.For example, preferential in order to configure, businessman can provide information, which includes but not Be limited to preferential clause (for example, to preferential relevant one or more products, the preferential Expiration Date, with it is preferential associated Geography limitation etc.), network system 112 should provide it the maximum quantity of preferential network system user, preferential can be converted Maximum times, the description network system 112 changed should provide it the preferred, users demographics of preferential network system user Information, etc..In response to receiving the information, the preferential object comprising favor information is can be generated in network system 112, this is preferential Object is subsequently stored in below with reference in Fig. 8 in greater detail socialgram.Businessman can create one via network system 112 No. 15/340,736 (the PROVIDING INTERACTIVE that a or more preferential process was submitted on November 1st, 2016 ELEMENTS WITH A LIVE VIDEO PRESENTATION) U.S. Patent application and submit on December 6th, 2016 No. 15/370,760 (IDENTIFYING AND CUSTOMIZING DISCOVERY OF OFFERS BASED ON SOCIAL NETWORKING SYSTEM INFORMATION) there is more detail discussion in U.S. Patent application, the two applications are all by drawing With being hereby incorporated by reference in its entirety.

After receiving activity data (246) associated with the user of client computing device 102, and in businessman Be configured with it is one or more it is preferential after, network system identification it is preferential to be provided and displayed to user (248).For example, By analyzing the network system activity data (246) of user, network system 112 can determine the various features suitable for user. Then network system 112 can be identified suitable for the one or more preferential of those features determined.For example, the network of user System activity data can indicate that user is women, and the age is 25-30 years old, live in West Coast city position, and full-time work Make.Therefore, network system 112 can identify shown to user be suitable for those determine feature preferential (248) (for example, From the businessman for being located at larger West Coast city it is preferential, for the preferential etc. of women product).In at least one embodiment, Network system 112 by by identified feature to and each identified preferential associated data (for example, with preferential related The demographic information of connection, with preferential associated geography information etc.) matched to identify suitable for identified feature It is preferential.

As shown in Figure 2 B, network system 112 provides preferential (250) identified using 110 to network system, wherein to visitor The user that family end calculates equipment 102 shows provided preferential.For example, network system 112 applies 110 via network system, it can With the network system dynamic message of user and/or in the display frame of network system GUI (for example, in banner, In Side display is medium) preferential (250) identified are provided.

Then the user of client computing device 102 can encounter and select to apply the one of 110 displays via network system A or more preferential (252).In one or more embodiments, the user of client computing device 102 by click by Network system using the preferential of 110 displays and check preferential content and/or save it is preferential for it is later using come select one or More preferential (252).Clicked in response to user preferential preferential for using later to save, network system is applied 110 by institute Preferential (254) of selection are transmitted to network system 112, and wherein network system 112 is by the selected preferential net for being saved in user Network system user accounts (256).For example, network system 112 is by the selected preferential use being added to client computing device 102 In associated the saved preferential list in family.

It has saved in the user of client computing device 102 via one or more obtained by network system 112 It is a it is preferential after sometime, the accessible physical point of sale (pos) associated with businessman of user is one or more to buy A Retail commodity.Above with reference to described in Fig. 2A, when user is when businessman calculates brush credit card in equipment 106, initiation is bought (206).At this point, payment processing system provides the notice (208) of purchase to payment processing system 114 using 116, and at payment Reason system 114 and 112 interface of network system, to identify one or more preferential and be used for buying.For example, network system 112 from payment processing system 114 (being not shown in Fig. 2 B) receive purchase notice (258), and identify be applicable in it is preferential and mentioned It supplies payment processing system 114 (260), a part of the process as reference Fig. 2A description.

As described above, at least one embodiment, payment processing system 114 can calculate equipment 106 to businessman and provide The identifier of one or more applicable offers is used to buying so that user selects at least one preferential.Therefore, in order to show User is identifiable with preferential associated text and image, businessman calculate equipment 106 can be requested from network system 112 with it is excellent The associated structural data of favour (262).For example, network system show it is preferential comprising particular text and image.When in businessman Point of sale decide whether by this it is preferential be used to buy when, if identical particular text and image be shown in businessman calculate equipment On 106, it can help user.

Therefore, businessman calculates the structural data (262) that equipment 106 can request this preferential to network system 112.This is asked Asking may include preferential unique identifier, and network system 112 is identified preferential structural data (264), and will Structural data (266) is supplied to businessman and calculates equipment 106.

It is further described above with reference to Fig. 2A, in payment processing system 114 to purchase-transaction using after preferential, at payment Reason system applies preferential notice to the transmission of network system 112.In response to (being not shown in Fig. 2 B) from payment processing system 114 Applied preferential notice (268) is received, network system 112 can be generated about applied preferential network system notice (270).For example, notice may include with preferential associated structural data (for example, Coupon identifier, preferential descriptive Text, with preferential associated Digital Media, redemption information, the demographic information of user etc.).

Then network system 112 can calculate equipment 106 to businessman and provide the notice (272) generated.For example, network system 112 can calculate equipment 106 to businessman provides notice (272), the notice include about preferential report (for example, above with reference to The preferential report of Fig. 2A discussion).Additionally or alternatively, the notice (272) for being supplied to businessman's calculating equipment 106 can be simply Including the preferential message for being successfully applied to purchase-transaction.

Further as shown in Figure 2 B, network system 112 can provide notice (274) to client computing device 102, wherein Network system shows notice (276) to user using 110.For example, notice (274) may include preferential being successfully applied to buy The message of transaction, and about with the statement of preferential associated redemption information.For example, if this it is preferential be " only once to make With " it is preferential, then notify that (274) may include notifying user's preferential statement that can no longer be used.If it is to beat that this is preferential Hole Card Type it is preferential, then notify that (274) may include the statement (example for the remaining access times for notifying that user is preferential about this Such as, " your free coffee can only drink 3 cups of coffees again！").

As will be described in more detail, the component of preferential management system 100 may include that one or more figures are used Family interface (" GUI "), combines together with other assemblies and/or with other assemblies.Particularly, as described above, in response to from businessman Request of the reception of equipment 106 to structuring favor information is calculated, network system 112 can calculate equipment 106 to businessman and provide text Sheet and media allow businessman to calculate equipment 106 and show favor information.Fig. 3 A and Fig. 3 B and subsequent description show root According to the GUI of General Principle as described above and the various example embodiments of feature.

For example, as described above, businessman's calculating equipment 106 can be provided including being to hand over suitable for purchase by network system 112 The GUI of the structuring favor information of easy preferential offer.For example, businessman's meter associated with businessman is shown in figure 3 a Calculate equipment 302 (for example, example that equipment 106 is calculated as businessman).In at least one embodiment, businessman calculates equipment 302 Touch-screen display 304 including showing interactive purchase-transaction GUI 306.

As shown in Figure 3A, interactive purchase-transaction GUI 306 includes that purchase summarizes 308 and preferential display 310.At one or In more embodiments, it includes the lists of the commodity to be bought, commodity price, subtotal, tax revenue total value and total that purchase, which summarizes 308, Volume.As indicated, purchase has summarized information in 308 and network system user (for example, user of client computing device 102) It is bought in the physics that the point of sale of businessman is initiated related.

As discussed above, at least one embodiment, when user's brush Payment Card, purchase is initiated.For example, in response to For user by 318 brush Payment Card of card reader, businessman, which calculates equipment 302, can notify the purchase initiated to payment processing system 114. As discussed above, notice may include that payment information, merchant identifier and the purchase information of user (are converged for example, being shown in purchase In total 308).Then payment processing system 114 with 112 interface of network system, is fitted with identification via obtained by network system 112 For the preferential of purchase.

As shown in Figure 3A, preferential display 310 includes preferential 312a-312c, and preferential 312a-312c includes by network system 112 texts and media provided in response to calculating the request of equipment 302 from businessman.For example, it is as discussed above, it is handed in purchase On this easy aspect, user's swiped through Payment Card, and payment processing system 114 with 112 interface of network system, with to quotient Family calculates equipment 302 and provides the preferential one or more instructions (for example, Coupon identifier) for being applicable to purchase.Therefore, Businessman calculates equipment 302 can request structuring number associated with one or more Coupon identifiers to network system 112 According to.In response to receiving structural data associated with one or more Coupon identifiers, businessman calculates equipment 302 can be with It generates and shows preferential 312a-312c.

In one or more embodiments, each of preferential 312a-312c is interactive, and can be via Touch gestures are selected.For example, selecting one of preferential 312a-312c in response to user, businessman calculates equipment 302 for preferential choosing It selects and sends payment processing system 114 to.Then the preferential of selection is applied to purchase by payment processing system 114.

In addition it shows in figure 3 a, preferential display 310 further includes skipping button 314.In response to buyer selection skip by Button 314, businessman calculates equipment 302 can remove preferential display 310 from purchase-transaction GUI 306.In at least one embodiment, Skip button 314 in response to user's selection, payment processing system 114 can summarize 308 according to purchase shown in information come after Continuous processing purchase-transaction.

As described above, selecting one or more shown preferential 312a-312c in response to buyer, businessman calculates and sets Standby 302 provide selected Coupon identifier to payment processing system 114, to be applied to purchase-transaction.For example, such as Fig. 3 B institute Show, selects preferential object 312b in response to user, payment processing system 114 is applied to purchase-transaction for preferential, and notifies businessman Equipment 302 is calculated about preferential application.In response to receiving notice from payment processing system 114, it is right that businessman calculates equipment 302 Summarize 308 with preferential 316 upgrading purchase of application identifier afterwards.As indicated, preferential application identifier 316 indicates the price of jeans 10% deducted from purchase.

Although being presented on businessman about the information that the preferential display 310 in Fig. 3 A and Fig. 3 B describes to calculate in equipment, In additional embodiment, preferential management system 100 can be in client computing device (example associated with the user bought Such as, client computing device 102) on favor information is provided.For example, in one embodiment, in order to notify user to be suitable for hair Rise transaction it is preferential, in response to the purchase of initiation, preferential management system 100 is via the network system on the client device of user System application is to provide the notice of applicable offer.Preferential management system 100 can alarm, pop-up window, direct message or via The notice of any other notification method offer applicable offer.After providing notice to client device, preferential management system 100 The information about one or more preferential selections for being suitable for purchase can be received from client device.Preferential management system Then 100 can send that information to businessman (for example, via process payment), to be applied to user in the purchase of POS.

Fig. 4 shows the schematic diagram of the example embodiment of diagram preferential management system 100.As shown in figure 4, Preferential handling system System 100 includes the various assemblies for executing process described herein and feature.For example, as shown in figure 4, preferential management system 100 include but is not limited to client computing device 102, businessman's calculating equipment 106, payment processing system 114 and server 104. In one or more embodiments, client computing device 102 includes that network system applies 110 comprising display manager 402, user's input detector 404 and the data storage device 406 including network system data 408.In addition, 104 support of server Managed network system 112.In one or more embodiments, network system 112 includes communication manager 410, preferential engine 412 With the data storage device 414 including benefit data 416.

In at least one embodiment, preferential management system accesses network system 112, to identify and to analyze network system User data.Therefore, network system 112 includes the socialgram 418 for indicating multiple users, movement and concept.At one or In more embodiments, socialgram 418 includes nodal information 420 and side information 422.The nodal information 420 of socialgram 418 stores Information, the information include the node of such as user and the node of repository.The storage of side information 422 of socialgram 418 includes node Between relationship and/or network system 112 in occur movement information.It gives below in reference to Fig. 8 about network system 112, the further details of socialgram 418, side and node.

Network system applies the component 410-422 of each of 110 component 402 to 406 and network system 112 can It is realized with using the calculating equipment including at least one processor, which executes so that preferential management system 100 executes The instruction of process described herein.In some embodiments, network system component described herein can be real by server 104 It is existing, or realized across multiple server apparatus.Additionally or alternatively, one or more server apparatus and one or more The component that network system applies 110 may be implemented in the combination of a client device.Additionally or alternatively, component described herein It may include the combination of computer executable instructions and hardware.

In one or more embodiments, network system is separately mounted on 102 He of client computing device using 110 Businessman calculates local (native) application in equipment 106.It installs and operates in all for example, network system can be using 110 Such as the mobile application in the mobile device of smart phone or tablet computer.Optionally, network system can be desktop using 110 and answer With, widget or the local computer program of other forms.In addition, network system can be using 110 by client meter Calculate the remote application that equipment 102 accesses.For example, using 110 to can be network in client computing device 102 clear for network system The network application executed look in device.

As described above, as shown in figure 4, network system application 110a includes display manager 402.Display manager 402 mentions For, management and/or the control graphic user interface that allows the feature of network system user and network system 112 to interact.Example Such as, display manager 402 provides the graphic user interface of the dynamic message convenient for display network systems user.

More specifically, display manager 402 is convenient for the display of graphic user interface.For example, display manager 402 can group At the graphic user interface for allowing user to participate in the movable multiple graphic assemblies of network system, object and/or element.More specifically Ground, display manager 402 can indicate that client computing device 102 shows a block graphics component, object and/or element, these Graphic assembly, object and/or element allow users to interact with the various features of network system 112.

In addition, display manager 402 indicates that client computing device 102 shows one or more Drawing Objects, control Or element, these Drawing Objects, control or element are interacted convenient for user's input with the various features with network system 112. For example, display manager 402 provides graphic user interface, allow the user of client computing device 102 by a kind of or A plurality of types of contents are input in network system model or electronic information.

For the purpose interacted with one or more features of network system 112, display manager 402 is also convenient for Input text or other data.For example, it includes the user interface for touching display keyboard that display manager 402, which provides,.User can be with Using one or more touch gestures come with touch display keyboard interact, with input to be included in network system model or Text in electronic information.For example, touch display keyboard can be used to write message in user.In addition to text, it including touches The graphic user interface for touching display keyboard can be in order to the input of various other characters, symbol, icon or other information.

In addition, display manager 402 can be converted between two or more graphic user interfaces.For example, In In one embodiment, display manager 402 provides dynamic message, the dynamic message packet to the user of client computing device 102 It is provided containing one or more network system models from co-user and by network system 112 various preferential.Later, In response to the user from client computing device 102 that detects and the preferential relevant input that is particularly shown, display tube Reason device 402 be transformed into including to the second graph user interface of the preferential relevant additional detail of display.

Further shown in as shown in figure 4, network system using 110 include user's input detector 404.One or more In a embodiment, user's input detector 404 detects in any suitable manner, receives and/or promotes user to input.Some In example, user's input detector 404 detects one or more users interaction about user interface.As described herein, it " uses Family interaction " refers to through one or more input equipments from the received single interaction of user or the combination of interaction.

For example, user's input detector 404 detection from keyboard, mouse, touch the page, touch screen and/or any other User's interaction of input equipment.In the case where client computing device 102 includes touch screen, user's input detector 404 is examined One or more touch gestures for carrying out the user of self-forming user interaction are surveyed (for example, slip gesture, tapping gesture, kneading (pinch) gesture, reversed kneading gesture).In some instances, user can provide about and/or for user interface one The touch gestures of a or more Drawing Object or graphic element.

User's input detector 404 can additionally or alternatively receive the data for indicating user's interaction.For example, user is defeated Entering detector 404 can receive one or more user's configurable parameters from the user, from the user one or more A order and/or any other suitable user's input.User's input detector 404 can from one of network system 112 or More components receive input data from one or more remote locations.

Network system detects user's input in response to user's input detector 404 using 110 and/or receives other numbers According to executing one or more functions.In general, user can by provide user's input detector 404 can detecte one A or more user input come control network system using 110, in network system is using 110 guide to visitors (navigate) or with Other modes apply 110 using network system.For example, detect that user inputs in response to user's input detector 404, network system System allows user's rolling view dynamic message of client computing device 102 using 110 one or more components.

As shown in figure 4, and as described above, it further includes data storage device 406 that network system, which applies 110,.Data storage Device 406 includes network system data 408.As described herein, in one or more embodiments, network system data 408 Indicate network system data information.

It is also shown in FIG. 4, and as described above, 104 trustship network system 112 of server.Network system 112 (for example, Pass through profile, dynamic message, communication clue (communication thread), timeline (timeline), " wall (wall) " Or the graphic user interface of any other type) to one or more users of network system 112 provide network system model, Electronic information, preferential etc..For example, one or more embodiments provide a user network system dynamic message, the network system Dynamic message includes model and preferential and other advertisements from one or more co-users associated with the user.

In one or more embodiments, network system user rolling view network system dynamic message, to check The nearest network system model submitted by one or more co-users associated with the user via network system 112. In one embodiment, the hoc network system note in chronological order in the network system dynamic message of user of network system 112 Son.In alternative embodiments, network system 112 is according to the coefficient of relationship etc. between user and co-user, by interest group on ground Hoc network system model in reason.In addition, in one or more embodiments, user can download network system dynamic message Record of the copy as the network system model shown thereon.

Network system 112 also allows users to participate in the network system activity of every other type.For example, network system 112 enable network system user's rolling view dynamic message, click model and hyperlink, check and save it is preferential, write And submit electronic information and model, interacted with structured object etc..As it is used herein, " structured object " is to include knot The communication (for example, preferential, model etc.) of the display of structure data.

In one or more embodiments, " structural data " may include being a structured into specific group, field or class Any data other and/or associated with preferential particular aspects.For example, structural data may include to and it is preferential relevant Node and the associated metadata of side information, information relevant to preferential promoter, with it is preferential in the relevant letter of specific project Breath and to the preferential relevant interactive information in network system 112.For example, preferential structural data may include Format information, the name of preferential promoter and position, preferential content of text, preferential clause, to the preferential relevant letter that expires Breath or with any other preferential associated certain types of information/data.Structural data can also include various more matchmakers Hold in vivo, such as image (for example, digital picture, digital map images), digital video, digital audio etc..Use the structuring Data, network system 112 can promote in dynamic message, list or insert structure object elsewhere.In addition, institute as above It states, network system 112 can calculate equipment 106 to businessman and provide structural data, so as to aobvious to user in the point of sale of businessman Show.

As shown in figure 4, and as described above, network system 112 processing with via preferential phase obtained by network system 112 All activities closed.For example, network system 112 handles registration process, by the registration process, businessman is via network system 112 It provides one or more preferential.For example, to include businessman provide favor information to network system 112 to merchant registration process. In one or more embodiments, favor information includes preferential title, preferential description, expiration clause (for example, preferential specific Date expires or preferential expires after the use of given number), to preferential relevant Digital Media (for example, digital photos, Digital video etc.), format information (for example, font selection, size text, text place etc.), audience objective information is (for example, quotient Family wishes the consensus data that preferential network system user is presented to it) etc..In at least one embodiment, in response to Businessman is excellent by calculating one or more graphic user interfaces presented in equipment 106 input in businessman by network system 112 Favour information, network system 112 receive favor information from businessman.

As described above, network system 112 also generates preferential object in response to receiving favor information from businessman.At one or In more embodiments, preferential object is to include and the structured object of preferential associated all structural datas.Once being It is specific it is preferential create structured object, preferential object is stored in socialgram by network system 112, and identify refer to businessman The audient for the network system user that fixed audience objective information matches.In one or more embodiments, network system 112 Then the audient of the identification into network system user shows preferential object.

Also shown in FIG. 4, network system 112 includes communication manager 410.In one or more embodiments, lead to Believe manager 410 to network system using 110, businessman calculates equipment 106 and payment processing system 114 sends communication, and from its Receive communication.For example, communication manager 410 receives the network system activity phase participated in one or more network system users Associated information (privacy settings depending on user).For example, communication manager 410 is received from network system using 110 The user that client computing device 102 is described in detail is associated with one or more graphic user interfaces of network system 112 The information of click, rolling, keyboard input, hovering (hover) that ground participates in etc..In at least one embodiment, network system 112 One or more features of the user of identification client computing device 102 are utilized the information to, this will in further detail below Description.

In addition, communication manager 410 is also received to user to related via selection preferential obtained by network system 112 The information of connection.For example, as described above, the user of client computing device 102 can be via network system using 110 and network system What system 112 was presented one or more preferential interacts.Therefore, when user's selection is preferential to be saved in his or her network system When account of uniting, communication manager 410 receives selected preferential instruction, and preferential object is related to the network system account of user Connection.In this way, user can establish the preferential repository of storage for using later.In one or more implementations In example, communication manager 410 is only received when user has selected the service provided by preferential management system 100 and user is to preferential The associated information of selection.For example, at least one embodiment, preferential management system 100 provides optional option, wherein using Family can indicate the hope interacted with preferential management system 100.In addition, the transmission of preferential management system 100, exchange and/or use Any information can obey privacy settings associated with relative users.In this way, user keeps the control to its information privacy, And preferential management system 100 uses any use in a manner of will not contradicting by the preference and/or privacy settings that provide with user Family information.

In addition, communication manager 410 receives information associated with purchase-transaction from payment processing system 114.For example, In In at least one embodiment, communication manager can receive the notice from payment processing system 114, which includes purchase letter Breath, such as, but not limited to, including payment information (for example, coming from credit or debit card), buyer's information are (for example, buyer Name, buyer's network system unique identifier or other identifier symbol), about the commodity bought Business Information (for example, The identifier of businessman), time and date information and point of sale information (for example, position of point of sale etc.).

Communication manager 410 can also calculate equipment 106 from businessman and receive information.For example, communication manager 410 can be from Businessman calculate equipment 106 receive to the request of applicable preferential associated structural data, such as above with reference to Fig. 3 A and figure Described in 3B.

As described above, and as shown in figure 4, network system 112 further includes preferential engine 412.In one or more realities It applies in example, the preferential management of engine 412 is saved preferential by the user of network system 112.For example, as described above, network system is used Family can be interacted with network system 112 and save presented by network system 112 it is one or more preferential.Therefore, preferential to draw Hold up 412 by by the preferential object of each preservation it is associated with the network system information of user come manage user preservation it is preferential, So that the list of the preferential object of user's all preservations accessible later.

In addition, preferential engine 412 also by determine save it is preferential whether still effectively come manage user preservation it is preferential Object.For example, as described above, including the information that expires via each preferential object obtained by network system 112.Therefore, one In a or more embodiment, preferential engine 412 periodically analyzes the information that expires of the preferential object of each of user's preservation, with Determine whether preferential expiration clause has met.It for example, is more than what preferential expiration clause was summarized in current date When due date, preferential expiration clause is just met.In another example, specify it that can be used 10 times when preferential, And when user has used preferential 10 times, preferential expiration clause is satisfied.Preferential expire is met in response to determination Clause, preferential engine 412 remove preferential object from list associated with network system user.

In one or more embodiments, preferential engine 412 determines whether to calculate in businessman and initiate at equipment 106 Purchase.As discussed above, communication manager 410 is received from payment processing system 114 and is notified.Therefore, once from payment processing system System 114 receives purchase notice, and preferential engine 412, which determines to calculate in businessman, has initiated purchase-transaction at equipment 106.

Once it is determined that having initiated purchase-transaction, preferential engine 412 is known using including the information in purchase notice Network system user not associated with purchase.As described above, purchase notice includes the network system unique identifier of buyer. In one or more embodiments, preferential engine 412 identifies the network system account of buyer using the unique identifier.

In one or more embodiments, preferential engine 412 also identifies and calculates the initiation purchase of equipment 106 in businessman The associated various user characteristics of the network system user for buying transaction.For example, at least one embodiment, preferential engine 412 Analysis is received by communication manager 410 and network system action message associated with network system user, to identify network system The feature of system user.For example, preferential engine 412 can analyze network system activity, article, user including user's click The model etc. that the digital photos of upload, the comment of user's input, user thumb up.According to the analysis, preferential engine 412 can be true Determine user characteristics, age group, occupation, favorite hobby, style selection including user etc..In one or more embodiments In, preferential engine 412 determines user characteristics based on the network system activity of user using machine learning and other similar technology.

After identifying various features associated with network system user, the preferential identification of engine 412 is via network system One or more purchases for being suitable for initiating is preferential obtained by 112.In one or more embodiments, preferential engine 412 identified from the preferential list of preservation associated with the user it is one or more preferential.For example, if purchase information instruction For toggery, then preferential engine 412 can identify pretends in list that user saves with businessman's kimonos purchase-transaction It is associated one or more preferential.Preferential engine 412 is known using Keywords matching, text matches and/or meta data match Not Shi Yong it is preferential.

In a further embodiment, preferential engine 412 is suitable to identify based on the known another characteristic of user and purchase information Purchase for initiation it is preferential.For example, the purchase information for the transaction initiated can indicate purchase be new running shoes.It is preferential to draw Holding up 412 can also determine that user also likes practicing Yoga from the known another characteristic of user.Therefore, preferential engine 412 identifies Add-on associated with the businessman of Yoga trousers and jacket, and by these it is preferential be presented to the user, even if user before do not have These preferential are saved in his preferential list.

In addition, preferential engine 412 is using specific preferential update favor information later.It is selected in user one or more After the preferential purchase-transaction to be applied at businessman's calculating equipment 106, payment processing system 114 is notified to network system 112 That has applied is one or more preferential.Upon receipt of the notification, in the preferential update of engine 412 and network system 112 One or more preferential associated information utilized.For example, preferential engine 412 can be removed from user list it is any What is be used only once is preferential.In addition, preferential engine 412 can update information associated with preferential object (preferential object Can be used and reach specific times), to reflect preferential in addition used once.Preferential engine 412 can also determine by Other users save preferential additional example whether still effectively (for example, businessman specify it is specific it is preferential can to 1000 users With, but only used 500 times).

In at least one embodiment, preferential engine 412 also generates for businessman and via quotient obtained by network system 112 Family is preferential to use relevant preferential report.As described above, preferential management system can be provided to businessman using report, the use Report includes following information: preferential, the network system user which businessman network system user has saved are used for Which businessman it is preferential, preferential generally save before it is being used how long, it is preferential before it is being used via network system System it is available how long, save and using preferential user geographic area, with one or more preferential associated conversion ratios, Demographic information associated with the user for applying the businessman preferential etc..Therefore, at least one embodiment, preferential to draw The information of 412 collection merchant requests is held up, and by the information assimilation of collection at consistent preferential report.Preferential engine 412 can be by It updates and provides using report according to the frequency (for example, daily, weekly, monthly etc.) of plan or request.

In addition, in one or more embodiments, preferential engine 412 also be applied successfully it is one or more it is preferential it Notice is generated afterwards for the user of client computing device 102.For example, in response to from payment processing system 114 receive one or More notices, preferential engine 412 generate notice, and the user preferential of notice client computing device 102 has been successfully applied. Notice can also include about it is preferential whether the no longer valid or preferential residue degree that can be used before invalid etc. Information.Preferential engine 412 can make notice be provided to user, network system application 110a via network system application 110a And then it can be notified via displays such as pop-up window, icon notifications.

In addition, in one or more embodiments, preferential engine 412 is that businessman generates notice.For example, in response to determination It is preferential to be successfully applied to buy, preferential engine 412 can be generated businessman notice, the businessman notice include state it is preferential by The message of application and to preferential relevant other information.For example, preferential engine 412 can include next spontaneous in businessman notifies At preferential report information.

As shown in figure 4, and as described above, network system 112 further includes data storage device 414.Data storage device 414 include benefit data 416.In one or more embodiments, as discussed herein, benefit data 416 indicates preferential letter Breath.

Also as shown in figure 4, preferential management system 100 includes payment processing system 114 and support payment processing system application 116 businessman calculates equipment 106.In one or more embodiments, as described above, payment processing system 114 is third party System, handles payment transaction and network system 112 and businessman calculates interface between equipment 106, so as to network system User provides preferential.In at least one embodiment, any Payment Card, payment processing system 114 and network are brushed in response to user 112 interface of system (that is, payment processing system 114 can be " blocking unknowable (card agnostic) ").In addition, at payment Reason system calculates the interface of equipment 106 and payment processing system 114 in businessman using 116.

With reference to Fig. 1-Fig. 4, corresponding text and example provide many different methods, system and equipment, for identification And it is preferential to network system user offer, for buying offline.In addition to the foregoing, it can also be retouched according to flow chart Embodiment is stated, which includes movement and step in the method for realizing particular result.For example, can be with less or more More step/movements executes Fig. 5, or can be executed in different order these steps/actions.Furthermore, it is possible to each other Concurrently or with the different instances of same or similar steps/actions concurrently repeat or execute steps/actions described herein.

Fig. 5, which is shown, to be identified and provides a preferential exemplary method 500 with for buying offline to network system user Flow chart.Method 500 includes receiving the movement 510 of purchase notice.Specifically, movement 510 may include in network system Place and the purchase notice initiated from payment processing system reception by network system user in point of sale associated with businessman.Example Such as, in one embodiment, purchase notice includes the identifier of network system user, the identifier of businessman and related to purchase The information of connection.In one or more embodiments, it receives purchase and notifies that being in response to the associated point of sale of Yu Yu businessman makes With credit card associated with network system user.

In addition, method 500 includes one or more preferential movements 520 that identification is suitable for purchase.Particularly, it acts 520 may include identifying one for network system user for purchase by network system and the notice in response to receiving Or more it is preferential.For example, at least one embodiment, identification is suitable for the one or more preferential including being based on of purchase The network system account of the identifier identification network system user of network system user, identifies associated with network system account It is multiple preferential and associated with network system account to identify based on the identifier of businessman and information associated with purchase Multiple preferential subsets suitable for purchase.

In addition, method 500 includes sending one or more preferential movements 530 for being suitable for purchase.Specifically, dynamic Making 530 may include that one or more preferential instructions for being applicable to purchase are sent to payment processing system.For example, one In a embodiment, send be applicable to purchase one or more preferential instructions include for it is one or more it is preferential in Each sends and preferential associated unique identifier.

Method 500 further includes receiving at least one the preferential movement 540 for being applied to purchase.Particularly, movement 540 can be with It is applied at least one preferential instruction of purchase in point of sale including receiving from payment processing system.For example, implementing at one In, receiving at least one the preferential instruction for being applied to buy includes reception and at least one preferential associated unique identification Symbol.

In addition, method 500 includes more new record to indicate at least one preferential movement 550 applied to purchase.Especially Ground, movement 550 may include being applied at least one preferential instruction of purchase in response to receiving, and update at network system Record, with indicate this at least one preferential be applied to buy.In one or more embodiments, more new record is to refer to Show that preferential to be applied to purchase include one of the following or more at least one: updating the account of network system user With indicate at least one it is preferential be applied to buy, or update businessman account with indicate at least one it is preferential by Applied to purchase.

For example, update the account of network system user with indicate this at least one preferential be applied to purchase and can wrap Include it is following at least one: update with this at least one preferential associated information with indicate this at least one preferential be converted, increase Add and counts or identify and at least one preferential relevant one or more add-on to the preferential associated punching And it is one or more add-ons identified are associated with the account of network system user.In addition, updating the account of businessman Family with indicate at least one it is preferential be applied to purchase include preferential report associated with businessman.For example, updating preferential Report includes adding information in report, which includes one of the following or more: preferential related at least one The unique identifier of connection, at least one preferential associated conversion ratio, at least one preferential associated redemption information, with The associated still available preferential quantity of businessman, with buy associated information or associated with network system user Demographic information.

In addition, at least one embodiment, method 500 includes following movement: before receiving purchase notice, to network System user provide it is multiple it is preferential, to receive network system user preferential at least one preferential selection and by least one It is associated with the account of network system user.

As discussed in more detail below, embodiment of the disclosure may include or using including computer hardware (such as one A or more processor and system storage) dedicated or general purpose computer.Embodiment within the scope of the disclosure further includes using In the physics and other computer-readable mediums that carry or store computer executable instructions and/or data structure.Particularly, originally One or more processes of text description can be implemented at least partly as being embodied in non-transitory computer-readable medium And by the executable instruction of one or more calculating equipment (for example, any media content access device described herein). It is instructed in general, processor (for example, microprocessor) is received from non-transitory computer-readable medium (for example, memory etc.), and These instructions are executed, thereby executing one or more processes, including one or more processes described herein.

Computer-readable medium can be can be by any usable medium of general or specialized computer system accesses.Storage The computer-readable medium of computer executable instructions is non-transitory computer-readable storage media (equipment).Carry computer The computer-readable medium of executable instruction is transmission medium.Therefore, as example not as limitation, the implementation of the disclosure Example may include at least two completely different computer-readable mediums: non-transitory computer-readable storage media (equipment) and Transmission medium.

Non-transitory computer-readable storage media (equipment) includes random RAM, ROM, EEPROM, CD-ROM, solid-state drive Dynamic device (" SSD ") (for example, being based on RAM), flash memory, phase transition storage (" PCM "), other kinds of memory, other CDs are deposited Storage device, disk storage device or other magnetic storage apparatus, or can be used for storing with computer executable instructions or data The required program code devices of structure type and any other medium that can be accessed by general or specialized computer.

" network " is defined as that electronics can be transmitted between computer system and/or module and/or other electronic equipments One or more data link of data.When information by network or other communication connections (hardwired, wireless or hardwired or Wireless combination) when being transmitted or being supplied to computer, which is generally considered as transmission medium by computer.Transmission medium can be with Including network and/or data link, the network and/or data link can be used for carrying with computer executable instructions or data The required program code devices of structure type, and can be accessed by general or specialized computer.Combinations of the above should also be as wrapping It includes in the range of computer-readable medium.

In addition, when reaching various computer system components, the program of computer executable instructions or data structure form Code device can be automatically transferred to non-transitory computer-readable storage media (equipment) (vice versa) from transmission medium. For example, network interface mould can be buffered in by network or the received computer executable instructions of data link or data structure In RAM in block (for example, " NIC "), it is then ultimately transmitted to computer system RAM and/or computer systems division less Volatile computer storage medium (equipment).It will thus be appreciated that non-transitory computer-readable storage media (equipment) can be with It is included in and also (or even main) utilizes in the computer system component of transmission medium.

Computer executable instructions include such as instruction and data, when performing on a processor, these instruction and datas So that general purpose computer, special purpose computer or dedicated treatment facility execute certain functions or functional group.In some embodiments, In Computer executable instructions are executed on general purpose computer, and general purpose computer is become to the dedicated of the element for realizing present disclosure Computer.Computer executable instructions can be the intermediate format instructions of such as binary file, such as assembler language, or very To source code.Although with the theme of the language description specific to structural features and or methods of action, but it is to be understood that Theme defined in appended claims is not necessarily limited to features described above or movement.On the contrary, described feature and movement are public Open the exemplary forms to realize claim.

It will be understood by those skilled in the art that the disclosure can be (including a in the computer system configurations with many types People's computer, laptop computer, message handling device, handheld device, multicomputer system, is based on micro process at desktop computer Device or programmable consumer electronics, minicomputer, mainframe computer, mobile phone, PDA, tablet computer, are sought network PC Pager, router, interchanger etc.) network computing environment in implement.The disclosure can also be implemented in distributed system environment, Wherein (perhaps passes through hardwired data links, wireless data link by network linking or pass through hardwired and wireless data The combination of link) local and remote computer system be carried out task.In distributed system environment, program module can position In local and remote memory storage device.

Embodiment of the disclosure can also be realized in cloud computing environment.In the present specification, " cloud computing is defined as Realize that on-demand network access can configure the model of shared pool of computing resource.For example, cloud computing can be used in the market, to mention For to the ubiquitous of configurable computing resources shared pool and convenient access on demand.The shared pool of configurable computing resource can be with It via virtualization by fast deployment, and is published in the case where management workload or less service provider's interaction, then phase It is extended with answering.

Cloud computing model can be made of various characteristics, for example, on-demand Self-Service, the access of extensive network, resource pool, Quick elasticity, mensurable service etc..Cloud computing model can also show that various service models, such as software service (" SaaS "), platform service (" PaaS ") and infrastructure services (" IaaS ").Also different deployment models can be used (such as private clound, community cloud, public cloud, mixed cloud etc.) disposes cloud computing model.In present specification and claims In, " cloud computing environment " is the environment using cloud computing.

Fig. 6 shows the block diagram of exemplary computer device 600, which can be configured as execution One or more above process.It should be appreciated that such as calculate equipment 600 one or more calculating equipment may be implemented it is excellent Favour management system 100.As shown in fig. 6, calculating equipment 600 may include processor 602, memory 604, storage equipment 606, I/ O Interface 608 and communication interface 610, they can be communicatively coupled by the communications infrastructure 612.Although being shown in Fig. 6 Example property calculate equipment 600, but component shown in Fig. 6 be not intended to it is restrictive.It can be used in other embodiments attached Component add or substitution.In addition, in certain embodiments, calculating equipment 600 may include than less component shown in Fig. 6. The component shown in fig. 6 for calculating equipment 600 will be described in further detail now.

In one or more embodiments, processor 602 include for execute instruction (such as constitute computer program Those instruction) hardware.As example not as limitation, in order to execute instruction, processor 602 can be deposited from inside Retrieval (or acquisition) instruction in device, internally cached, memory 604 or storage equipment 606, and decode and execute them.In In one or more embodiments, processor 602 may include for the one or more internal high of data, instruction or address Speed caching.As example not as limitation, processor 602 may include one or more instruction caches, one Or more data high-speed caching and one or more translation backup buffers (TLB).Instruction in instruction cache It can be memory 604 or store the copy of the instruction in equipment 606.

Memory 604 can be used for storing data, metadata and the program executed by processor.Memory 604 can wrap Include one or more volatile and non-volatile memories, such as random access memory (" RAM "), read-only memory (" ROM "), solid-state disk (" SSD "), flash memory, phase transition storage (" PCM ") or other kinds of data storage device.Memory 604 can be internal or distributed memory.

Storing equipment 606 includes the storage device for storing data or instructed.As example not as limitation, deposit Storing up equipment 606 may include above-mentioned non-transitory storage medium.As example not as limitation, storing equipment 606 can be with It is driven including hard disk drive (HDD), floppy disk drive, flash memory, CD, magneto-optic disk, tape or universal serial bus (USB) Device or two or more combinations in these.In appropriate circumstances, storage equipment 606 may include removable or not Removable (or fixed) medium.Storing equipment 606 can calculate inside or outside equipment 600.In one or more realities It applies in example, storage equipment 606 is non-volatile solid state memory.In other embodiments, storage equipment 606 includes read-only storage Device (ROM).In appropriate circumstances, which can be masked edit program ROM, programming ROM (PROM), erasable PROM (EPROM), electric erasable PROM (EEPROM), electricity rewrite ROM (EAROM) or flash memory or two or more in these Combination.

I/O interface 608 allows user to provide input to equipment 600 is calculated, from the calculating reception output of equipment 600, or with Other modes transmit data to calculating equipment 600 and receive data from equipment 600 is calculated.I/O interface 608 may include mouse, Keypad or keyboard, touch screen, video camera, optical scanner, network interface, modem, other known I/O equipment or The combination of these I/O interfaces.I/O interface 608 may include one or more equipment for output to be presented to user, including But be not limited to graphics engine, display (for example, display screen), one or more output drivers (for example, display driver), One or more audio tweeters and one or more audio drivers.In certain embodiments, 608 quilt of I/O interface It is configured to provide graph data to display to be presented to the user.Graph data can indicate one or more graphical users circle Face and/or any other graphical content that specific implementation can be served.

Communication interface 610 may include hardware, software or both.Anyway, communication interface 610 can be calculating equipment 600 and one or more other calculate the communication (for example, packet-based communication) between equipment or network provide one or More interfaces.As example not as limitation, communication interface 610 may include for Ethernet or other be based on have The network interface controller (NIC) or network adapter that the network of line is communicated, or be used for and wireless network (such as WI-FI) The wireless NIC (WNIC) or wireless adapter communicated.

Additionally or alternatively, communication interface 610 can promote and self-organizing network, personal area network (PAN), local area network (LAN), wide area network (WAN), one or more parts of Metropolitan Area Network (MAN) (MAN) or internet or two or more in these A combined communication.One or more one or more parts in these networks can be wired or wireless 's.As an example, communication interface 610 can promote and wireless PAN (WPAN) (for example, bluetooth WPAN), WI-FI network, WI- MAX network, cellular phone network (for example, global system for mobile communications (GSM) network) or other suitable wireless networks or The communication of a combination thereof.

In addition, communication interface 610 can promote the communication of various communication protocols.The example packet for the communication protocol that can be used Include but be not limited to data transmission media, communication equipment, transmission control protocol (" TCP "), Internet protocol (" IP "), file transmission Agreement (" FTP "), Telnet, hypertext transfer protocol (" HTTP "), hypertext transfer protocol secure (" HTTPS "), session Initiation protocol (" SIP "), Simple Object Access Protocol (" SOAP "), extensible markup language (" XML ") and its variant, simple postal Part transport protocol (" SMTP "), real-time transport protocol (" RTP "), User Datagram Protocol (" UDP "), global system for mobile communications (" GSM ") technology, CDMA (" CDMA ") technology, time division multiple acess (" TDMA ") technology, short message service (" SMS "), more matchmakers Body messaging service (" MMS "), radio frequency (" RF ") signaling technology, long term evolution (" LTE ") technology, wireless communication technique, band it is interior and Out-of-band signalling technology and other suitable communication networks and technology.

The communications infrastructure 612 may include the component that will calculate equipment 600 hardware coupled to each other, software or both. As example not as limitation, the communications infrastructure 612 may include that accelerated graphics port (AGP) or other figures are total Line, extended industry-standard architecture (EISA) bus, front side bus (FSB), HYPERTRANSPORT (HT) interconnection, industry mark Quasi- architecture (ISA) bus, INFINIBAND interconnection, low pin count (LPC) bus, memory bus, microchannel system knot Structure (MCA) bus, peripheral parts interconnected (PCI) bus, PCI-Express (extension) (PCIe) bus, serial advanced technology attachment Part (SATA) bus, Video Electronics Standards Association local (VLB) bus or any other suitable bus or combinations thereof.

As described above, preferential management system 100 may include network system.As it is used herein, what network system referred to It is to make its user (such as individual or entity) can be with system interaction and any kind of system interactively with each other.For example, net Network system can be social networking system, messaging system etc..Using input from the user, network system can be created simultaneously User profiles associated with the user are stored in network system.User profiles may include demographic information, communications conduit The information of information and the personal interest about user.Social networking system can also be created simultaneously using input from the user Store the record of the relationship of the other users of user and social networking system, and provide service (for example, post, photo is shared, Event organization, messaging, game or advertisement) to promote the social interaction between users or in user.

Network system can store the record of user and in the relationship in socialgram between user, which includes multiple Multiple sides of node and connecting node.Node may include multiple user nodes and multiple concept nodes.The user of socialgram saves Point can correspond to the user of network system.User can be personal (human user), entity (such as enterprise, company or third Fang Yingyong) or (such as personal or entity) group.User node corresponding to user may include customer-furnished information With the information collected by the various systems including network system.

For example, user can provide his or her name, profile pictures, city of residence, contact details, date of birth, property Not, marital status, family status, employment, education background, preference, interest and other populations that be included in user node Statistical information.Each user node of socialgram can have corresponding webpage (commonly referred to as profile page).In response to including The request of address name, the accessible user node corresponding to address name of network system, and constructing includes name, profile figure The profile page of piece and other information associated with the user.One or more privacy settings based on the first user and Relationship between one user and second user, the profile page of the first user can show the whole of the first user to second user Or partial information.

Concept node can correspond to the concept of network system.For example, concept can indicate entity in the real world, example Such as film, song, sports team, famous person, group, restaurant, place or place.The management user of concept node corresponding to concept can To create or update concept node by the information (for example, by filling in online table) for providing concept, so that network system Information is associated with concept node.Such as, but not limited to, the information with conceptual dependency connection may include title or title, one Or more image (for example, image of book cover), website (for example, the address URL) or contact details (for example, telephone number, E-mail address).Each concept node of socialgram can correspond to webpage.For example, in response to the request including title, net The accessible concept node corresponding to title of network system, and constructing includes title and the net with the other information of conceptual dependency connection Page.

Side between a pair of of node can be indicated at this to the relationship between node.For example, between two user nodes Side can represent the friendship between two users.For another example, network system can be with structure concept node (for example, meal Shop, famous person) webpage (or structured document), combined in webpage one or more optional options or optional element (for example, " praising ", " register (checkin) ").User can be used by the web browser of the client device trustship of user and access the page Face, and optional option or optional element are selected, it is requested so that client device is sent to network system, to be saved in the user of user Create side between point and the concept node of concept, indicate between user and concept relationship (for example, user registers at the restaurant, or Person user " thumbs up " famous person).

As an example, user can provide (or change) his or her city of residence, enable network system in correspondence It is created between the user node of the user and the concept node in the city for being claimed as corresponding to the user his or her city of residence Build side.In addition, the separating degree between any two node is defined as from a node to another node traverses socialgram institute The minimum hop count needed.Separating degree between two nodes is considered between user or is indicated in socialgram by two nodes Concept between correlation measurement.For example, having two of the user node (that is, first nodes) being directly connected to by side User can be described as " (connected) user of connection " or " friend ".Similarly, have and only saved by another user Two users of the user node (that is, two-level node) of point connection can be described as " friends of friends ".

Network system can support a variety of applications, for example, photo is shared, online calendar and event, game, instant message and Advertisement.For example, network system can also include media sharing ability.In addition, network system can permit user for photo and its His multimedia content item is published to profile page (commonly referred to as " wall (wall post) " or " the timeline note of user Son ") or photograph album in, both of which can access by the other users of network system, this depending on user configuration privacy settings. Network system can also allow for user configuration event.For example, the first user can use time and date, the event for including event Position and the attribute of other users for being invited to participation event configure event.The user being invited to can receive event It invites and responds (such as inviting by accepting or rejecting).In addition, network system can permit user maintenance individual's calendar. Similar to event, calendar may include the identity of time, date, position and other users.

Fig. 7 shows the example network environment 700 of network system.Network environment 700 includes being connected to that by network 704 This client device 706, network system 702 and third party system 708.Although Fig. 7 shows client device 706, network The specific arrangements of system 702, third party system 708 and network 704, but the disclosure contemplates client device 706, network system Any suitable arrangement of system 702, third party system 708 and network 704.As example not as limitation, client is set Two or more in standby 706, network system 702 and third party system 708 can be directly connected to each other, bypass network 704.As another example, two or more in client device 706, network system 702 and third party system 708 can be with It is entirely or partly physically or logically co-located each other.In addition, although Fig. 7 shows certain amount of client End equipment 706, network system 702, third party system 708 and network 704, but the disclosure contemplates any appropriate number of visitor Family end equipment 706, network system 702, third party system 708 and network 704.As example not as limitation, network rings Border 700 may include multiple client equipment 706, network system 702, third party system 708 and network 704.

The disclosure contemplates any suitable network 704.As example not as limitation, one of network 704 or More parts may include self-organizing network, Intranet, extranet, Virtual Private Network (VPN), local area network (LAN), wireless LAN (WLAN), wide area network (WAN), wireless WAN (WWAN), Metropolitan Area Network (MAN) (MAN), a part of internet, public switch telephone network (PSTN) a part, cellular radio network or two or more combinations in these.Network 704 may include one or More networks 704.

Link client device 706, network system 702 and third party system 708 can be connected to communication network 704 or It is connected to each other.The disclosure contemplates any suitable link.In a particular embodiment, one or more links include one Or more wired (such as digital subscriber line (DSL) or database service interface specification (DOCSIS) based on cable) link, Wirelessly (such as Wi-Fi or global intercommunication microwave access (WiMAX)) link or light (such as Synchronous Optical Network (SONET) or synchronous Digital hierarchy (SDH)) link.In a particular embodiment, one or more links respectively include self-organizing network, Intranet, Extranet, VPN, LAN, WLAN, WAN, WWAN, MAN, a part of internet, a part of PSTN, the net based on cellular technology The combination of network, the network based on communication technology of satellite, another link or two or more this links.Link does not need It is identical in whole network environment 700.One or more first links can be different from one or more aspects One or more second links.

In a particular embodiment, client device 706 can be including hardware, software or embedded logic component or two The combination of component as a or more, and it is able to carry out the appropriate function of being realized or supported by client device 706 Electronic equipment.As example not as limitation, client device 706 may include computer system, such as desk-top calculating Machine, notebook or laptop computer, net book, tablet computer, E-book reader, GPS device, video camera, a number Word assistant (PDA), hand-hold electronic equipments, cellular phone, smart phone, other suitable electronic equipments or its is any suitable Combination.The disclosure contemplates any suitable client device 706.Client device 706 can make at client device 706 The network user be able to access that network 704.Client device 706 can enable its user in other client devices Other users at 706 are communicated.

In a particular embodiment, client device 706 may include web browser, such as MICROSOFT INTERNET EXPLORER, GOOGLE CHROME or MOZILLA FIREFOX, and can have one or more adapters, plug-in unit or Other extensions, such as TOOLBAR or YAHOO TOOLBAR.User at client device 706 can input unified resource Web browser is oriented to specific server (such as server or associated with third party system 708 by finger URL (URL) Server) other addresses, and web browser can be generated hypertext transfer protocol (HTTP) request and HTTP request is passed It is delivered to server.Server can receive HTTP request, and in response to HTTP request and to client device 706 transmit one or More hypertext markup language (HTML) files.Client device 706 can be shown based on the html file from server Existing webpage gives user for rendering.The disclosure contemplates any suitable web page files.It, can as example not as limitation To be needed according to specific from html file, extensible HyperText Markup Language (XHTML) file or extensible markup language (XML) file shows webpage.Such page can also be performed script, such as and there is no limit, with JAVASCRIPT, Script that JAVA, MICROSOFT SILVERLIGHT write, markup language and script (such as AJAX (asynchronous JAVASCRIPT and XML combination etc.)).Herein, in appropriate circumstances, the reference to webpage includes one or more corresponding webpage texts Part (these web page files can be used to show webpage in browser), vice versa.

In a particular embodiment, network system 702, which can be, to be calculated with the network addressable of the online social networks of trustship System.Network system 702 can be generated for example, stored, be received and send social network data (for example, user profile data, general Read profile data, social graph information or other suitable data relevant to online social networks).Network system 702 can be by The other assemblies of network environment 700 directly or via network 704 access.In a particular embodiment, network system 702 can wrap Include one or more servers.Each server can be single server (unitary server) or calculate across more Machine or the distributed server of multiple data centers.Server can have various types, such as and there is no limit web services Device, NEWS SERVER, mail server, message server, Advertisement Server, file server, application server, Exchange Service Device, database server, proxy server, another server for being adapted for carrying out functions described herein or process or its Any combination.In a particular embodiment, each server may include hardware, software or embedded logic component or for holding The combination of row component as two or more for the appropriate function that server is realized or is supported.In a particular embodiment, Network system 702 may include one or more data storage devices.Data storage device can be used for storing various types of letters Breath.In a particular embodiment, the information that can be stored according to specific data structure come tissue in data storage device.Specific In embodiment, each data storage device can be relational database, file (columnar) database, dependency database or its His suitable database.Although the disclosure describes or shows certain types of database, the disclosure contemplates any conjunction The database of suitable type.Specific embodiment, which can provide, enables client device 706, network system 702 or third party system 708 Enough manage, retrieve, modifying, adding or deleting the interface for the information being stored in data storage device.

In a particular embodiment, network system 702 can store one or more in one or more data storage devices Multiple socialgrams.In a particular embodiment, socialgram may include multiple nodes --- and it may include that multiple user nodes are (each From corresponding to specific user) or multiple concept nodes (respectively correspond toing specific concept) --- and multiple sides of connecting node. Network system 702 can provide the ability for communicating and interacting with other users to the user of online social networks.In particular implementation In example, online social networks can be added via network system 702 in user, and then will correlate (connection) (for example, closing System) it is added to multiple other users of their the desired network systems 702 correlated.Herein, term " friend " can refer to net Any other user of network system 702, user forms connection via network system 702 and any other user, is associated with or relationship.

In a particular embodiment, network system 702 can be provided a user to the various types supported by network system 702 Project or object take the ability of movement.As example not as limitation, project and object may include network system Group or social networks, the possible interested event of user or the calendar, user that 702 user may belong to can be used Computer based application allows that user buys or sells the transaction of commodity via service, user can execute and advertisement Interaction or other suitable projects or object.User can with can be in network system 702 or by third party system The anything that 708 external system indicates is interacted, and third party system 708 separates with network system 702 and via net Network 704 is coupled to network system 702.

In a particular embodiment, network system 702 can link various entities.As example not as limitation, net Network system 702 can be used family and can interact with one another and from third party system 708 or other entity reception contents, or allow User passes through Application Programming Interface (API) or other communications conduits and these physical interactions.

In a particular embodiment, third party system 708 may include the server of one or more of seed types, one or more Multiple data storage devices, one or more interfaces (including but not limited to API), one or more web services, one or more Multiple content sources, one or more networks or any other suitable component are (for example, server can be logical with these components Letter).Third party system 708 can be operated by the entity different from the entity of operating network system 702.However, specific In embodiment, network system 702 and third party system 708 can be bonded to each other operating with to the user of network system 702 or Third party system 708 provides social networking service.In this sense, network system 702 can provide platform or backbone network, The platform or backbone network can be used to provide a user social activity on entire internet in his system (such as third party system 708) Network service and function.

In a particular embodiment, third party system 708 may include third party content ob-ject provider.Third party content pair As supplier may include one or more sources that can be passed to the content object of client device 706.As example Not as limitation, such as, content object may include about the interested thing of user or movable information, such as film Projection time, film comment, restaurant review, restaurant menu, product information and comment or other suitable information.Show as another Example not as limitation, content object may include motivational content object (such as discount coupon, coupons, Gift Voucher or other Suitable incentive object).

In a particular embodiment, network system 702 further includes the content object that user generates, and user and net can be enhanced The interaction of network system 702.User generate content may include user can add, upload, sending or " publication " arrive network system Any content of system 702.As example not as limitation, model is transmitted to network system from client device 706 by user System 702.Model may include data, such as state updates or other text datas, location information, photo, video, link, sound Happy or other similar data or media.Content can also be added by third party by " communications conduit " (such as dynamic message or stream) It is added to network system 702.

In a particular embodiment, network system 702 may include various servers, subsystem, program, module, log and Data storage device.In a particular embodiment, network system 702 may include one or more in lower list: web services Device, discharge counter, API request server, correlation and rank engine, content object classifier, notification controller, movement day Will, third party content object appear log, reasoning module, authorization/privacy server, search module, advertisement locating module (advertisement-targeting module), subscriber interface module, user profiles reservoir, connection reservoir (connection store), third party content reservoir or position reservoir.Network system 702 can also include suitable group Part, for example, network interface, release mechanism, load balancer, failover services device, management and Network Operations Console, other Suitable component or its any suitable combination.In a particular embodiment, network system 702 may include for storing user One or more user profiles reservoirs of profile.User profiles may include for example, biographic information, demographic information, Behavioural information, social information or other kinds of descriptive information are (such as work experience, education history, hobbies or preferences, emerging Interest, hobby or position).Interest information may include interest relevant to one or more classifications.Classification can be general Or it is specific.As example not as limitation, if article of user's " praising " about a kind of shoes of brand, the category can To be brand, or the general category of " shoes " or " clothes ".Connection reservoir can be used for storing the connection information about user. Connection information can indicate to have similar or common work experience, group membership, hobby, educate history or with any side The user of formula correlation or shared predicable.Connection information can also be included between different user and content (inside and outside) User-defined connection.Web server can be used for being linked to network system 702 via network 704 one or more Client device 706 or one or more third party systems 708.Web server may include mail server or be used for Other message of message are received and routed between network system 702 and one or more client devices 706 Transmitting function.API request server can permit third party system 708 by calling one or more API to come to access The information of network system 702.Discharge counter can be used for from web server receive about user in network system 702 or Except movement communication.In conjunction with action log, the third party about user's exposure to third party content object can be safeguarded Content object log.Notification controller can provide the information about content object to client device 706.Information can be used as Notice is pushed to client device 706 or information can be in response to from the received request of client device 706 and from client It is pulled in end equipment 706.One or more privacies that authorization server can be used for implementing the user of network system 702 are set It sets.The privacy settings of user determines how specific information associated with the user can be shared.Authorization server can for example lead to It crosses and privacy settings appropriate is set to allow user to determine to be added or determine to exit to record their movement by network system 702 Or share with other systems (for example, third party system 708).Third party content object reservoir can be used for storing from third Side's (such as third party system 708) received content object.Position reservoir can be used for storing from visitor associated with the user The received location information of family end equipment 706.Advertisement pricing module can combine social information, current time, location information or its His suitable information in the form of notice to provide a user relevant advertisements.

Fig. 8 shows example socialgram 800.In a particular embodiment, network system 702 can be in one or more numbers According to storing one or more socialgrams 800 in reservoir.In a particular embodiment, socialgram 800 may include multiple sections Point --- it may include multiple user nodes 802 or multiple concept nodes 804 --- and multiple sides 806 of connecting node. For the purpose of introduction, example socialgram 800 shown in Fig. 8 indicates to show with two-dimensional visual map.In a particular embodiment, net Network system 702, client device 706 or the accessible socialgram 800 of third party system 708 and related social graph information are to be used for Suitable application.The node of socialgram 800 and side can be used as data object, and to be stored in such as data storage device (such as social Chart database) in.This data storage device may include the node of socialgram 800 or the one or more of side can search for or can The index of inquiry.

In a particular embodiment, user node 802 can correspond to the user of network system 702.As example rather than As limitation, user can be with network system 702 or the individual for interacting or communicating by network system 702 (human user), Entity (for example, enterprise, company or third-party application) or (for example, personal or entity) group.In a particular embodiment, when with When family is to 702 login account of network system, network system 702 can create the user node 802 corresponding to user, and by user Node 802 is stored in one or more data storage devices.User described herein and user node 802 are in appropriate situation Can refer to down registration user and user node 802 associated with the user of registration.Additionally or as alternative, appropriate In the case where, user described herein and user node 802 can refer to the user not registered to network system 702.Specific In embodiment, what user node 802 can be collected with customer-furnished information or by various systems (including network system 702) Information is associated.As example not as limitation, user can provide his or her name, profile pictures, contact details, Date of birth, gender, marital status, family status, occupation, education background, preference, interest or other demographic informations.In In specific embodiment, user node 802 can be with one or more data objects corresponding to information associated with the user It is associated.In a particular embodiment, user node 802 can correspond to one or more webpages.

In a particular embodiment, concept node 804 can correspond to concept.As example not as limitation, concept It can correspond to place (for example, cinema, restaurant, terrestrial reference or city)；Website is (for example, net associated with network system 702 Stand or third party website associated with web application server)；Entity is (for example, individual, enterprise, group, sports team or name People)；Resource (for example, audio file, video file, digital photos, text file, structured document or application), can position In or beyond the network system 702 on portion's server (such as web application server)；Real estate or intellectual property (for example, sculpture, Drawing, film, game, song, idea, photo or literary works)；Game；Activity；Idea or theory；Another is suitable general It reads；Or two or more such concepts.Concept node 804 can be with the information of customer-furnished concept or by various The information that system (including network system 702) is collected is associated.As example not as limitation, the information of concept be can wrap Include title or title；One or more images (for example, image of the cover of books)；Position is (for example, address or geographical position It sets)；Website (it can be associated with URL)；Contact details (for example, telephone number or e-mail address)；Other are suitable Conceptual information；Or any suitable combination of such information.In a particular embodiment, concept node 804 can with it is corresponding In associated with one or more data objects of the associated information of concept node 804.In a particular embodiment, concept section Point 804 can correspond to one or more webpages.

In a particular embodiment, the node in socialgram 800 can indicate webpage (it can be referred to as " profile page ") Or by Web page representation.Profile page can be addressable by 702 trustship of network system or network system 702.Profile page It can also be in trust on third party website associated with third party system 708.It is corresponding as example not as limitation It can be specific external web page in the profile page of specific external web page, and profile page can correspond to specific concept node 804.Profile page can be checked by the whole or selection subsets of other users.As example not as limitation, user Node 802 can have the corresponding user profiles page, wherein corresponding user can add content, make statement or with other Mode expresses he or she oneself.As another example not as limitation, concept node 804 can have corresponding concept letter The shelves page, one of them or more user can add content, make statement or express themselves, especially with regard to correspondence In the concept of concept node 804.

In a particular embodiment, concept node 804 can indicate the third party's webpage or money by 708 trustship of third party system Source.Third party's webpage or resource can also include expression movement or movable content, selectable figure other than other elements Mark or other icons or other can interactive object (it can for example be realized with JavaScript, AJAX or PHP code).As showing For example not as limitation, third party's webpage may include selectable icon (such as " praising ", " registering ", " eating ", " recommendation ") Or other suitable movements or movable.Check third party's webpage user can by selection one of icon (for example, " eating ") come Movement is executed, client device 706 is made to send the message of the movement of instruction user to network system 702.In response to the message, net Network system 702 can the user node 802 for corresponding to user and corresponding to third party's webpage or the concept node of resource 804 it Between create and be stored in one or more data storage devices while (for example, while " eating "), and by side 806.

In a particular embodiment, a pair of of node in socialgram 800 can be connected to that by one or more sides 806 This.The side 806 for connecting a pair of of node can be indicated at this to the relationship between node.In a particular embodiment, side 806 can wrap Include or indicate one or more data objects or attribute of the relationship corresponded between a pair of of node.As example rather than As limitation, the first user can indicate that second user is the first user " friend ".In response to the instruction, network system 702 " friend request " can be sent to second user.If second user confirms " friend request ", network system 702 can be in society The user node 802 of first user is connected to the side 806 of the user node 802 of second user by creation in intersection graph 800, and by side 806 are stored in one or more data storage devices as social graph information.In the example of fig. 8, socialgram 800 includes referring to Show that the side 806 of the friends between user " A " and the user node 802 of user " B ", and instruction in user " C " and are used The side of friends between the user node 802 at family " B ".Although the disclosure describes or shows connection specific user's node 802 certain edges thereof 806 with particular community, but the disclosure contemplate connection user node 802 have any appropriate category Any appropriate side 806 of property.As example not as limitation, side 806 can indicate friendship, family relationship, business or employ Servant's relationship, bean vermicelli relationship, follower's relationship, visitor's relationship, subscriber's relationship, superior/inferior relationship, mutualism, it is non-mutually The relationship or two or more such relationships of favour relationship, another suitable type.In addition, although the disclosure generally will section Point is described as being connected, but user or conceptual description are also connected by the disclosure.Herein, to connected user or generally The reference of thought, which can refer to correspond in appropriate circumstances, those of to be connected in socialgram 800 by one or more sides 806 The node of user or concept.

In a particular embodiment, the side 806 between user node 802 and concept node 804 can indicate by with user Specific action or activity of the associated user of node 802 towards conceptual execution associated with concept node 804.As example Not as limitation, as shown in figure 8, user " can thumb up ", " attending ", " broadcasting ", " listening to ", " culinary art ", " work " or " viewing " concept, wherein each can correspond to side type or subtype.Concept profile page corresponding to concept node 804 can To include for example selectable " registering " icon (for example, " registering " icon that can be clicked) or selectable " being added to collection " Icon.Similarly, after user clicks these icons, network system 702 can be in response to the user corresponding to corresponding actions Movement come create " collection " while or while " registering ".As another example not as limitation, user (user " C ") can make Specific the song (" imagination is listened to specific application (sound field (SPOTIFY) is Online Music application) (Imagine)").In this case, network system 702 can be in the user node 802 for corresponding to user and corresponding to song " listening to " is created between the concept node 804 of application at 806 and " use " (as shown in Figure 8), to indicate that user listens to Song has simultaneously used application.In addition, network system 702 can create between song and the concept node 804 of application corresponding to " broadcasting " side 806 (as shown in Figure 8), to indicate that particular songs are played by specific application.In this case, " broadcasting " side 806 Corresponding to the movement executed by applications (sound field) to external audio file (song " imagination ").Although the present disclosure describes even The certain edges thereof 806 with particular community of user node 802 and concept node 804 is connect, but the disclosure contemplates connection user Any appropriate side 806 with any appropriate attribute of node 802 and concept node 804.In addition, although the present disclosure describes The side of the single relationship of expression between user node 802 and concept node 804, but the disclosure is contemplated in user node The side of one or more relationships of expression between 802 and concept node 804.As example not as limitation, side 806 can To indicate that user likes and used specific concept.Optionally, another a line 806 can be indicated in user node 802 and concept Every kind between node 804 (as shown in figure 8, between the user node 802 of user " E " and the concept node 804 in " sound field ") The relationship (or multiple single-relations) of type.

In a particular embodiment, network system 702 can be in the user node 802 and concept node 804 in socialgram 800 Between create side 806.As example not as limitation, check the user of concept profile page (for example, by using web Browser or by user 706 trustship of client device proprietary application) can be indicated by clicking or selecting " praising " icon He or she likes the concept indicated by concept node 804, this client device 706 that family can be used is sent out to network system 702 The message for sending instruction user to like concept associated with concept profile page.In response to the message, network system 702 can be Side 806 is created between user node 802 and concept node 804 associated with the user, such as by user and concept node 804 it Between " praising " side 806 shown in.In a particular embodiment, side 806 can be stored in one or more numbers by network system 702 According in reservoir.In a particular embodiment, side 806 can be automatically formed by network system 702 in response to specific user action. As example not as limitation, if first user's uploading pictures, watching film or listening to song, can correspond to The user node 802 of first user and corresponding between the concept node 804 of those concepts formed side 806.Although the disclosure is retouched Formation certain edges thereof 806 in a specific way is stated, but the disclosure contemplates and forms any suitable side in any suitable manner 806。

In a particular embodiment, advertisement can be text (it can be html link), one or more image (its Can be html link), one or more videos, audio, one or more ADOBE FLASH files, these conjunction Suitable combination or on one or more webpages, in one or more Emails or combine and requested by user Any other suitable advertisement with any suitable number format that search result is presented.Additionally or as alternative, extensively Announcement can be one or more patronage dynamics (sponsored story) (for example, the dynamic message in network system 702 Or instant dynamic bar (ticker item)).Patronage dynamic can be social movement (such as " thumbing up " page, " thumbing up " of user Or model in review pages, event associated with the page is replied (RSVP), to the problem of publication on the page into Row ballot, somewhere register, using applying or play game or " thumbing up " or sharing website), advertiser is for example, pass through Be presented on social movement in the profile page of user or the presumptive area of other pages, with and the associated additional letter of advertiser Breath presents together, sequence (bump up) is elevated in the dynamic message of other users or instant dynamic or is otherwise dashed forward It is shown out to promote social movement or the otherwise social movement of popularization.Advertiser can pay to promote social movement. As example not as limitation, advertisement can be included in the search result of result of page searching, wherein in patronage Hold expanded better than non-sponsored content.

In a particular embodiment, advertisement can be requested for social networking system webpage, third party's webpage or other It is shown in the page.Advertisement may be displayed in the private part of the page, for example, in the poster region at the top of the page, in page In the column of the lateral position in face, in the GUI of the page, in pop-up window, in drop-down menu, in the input field of the page, On the top of the content of the page or relative to the page elsewhere.Additionally or as alternative, advertisement can be shown In the application.Advertisement may be displayed in private pages, required before the accessible page of user or using application user with Advertisement interaction or viewing advertisement.User for example can watch advertisement by web browser.

User can interact with advertisement in any suitable manner.User can click or otherwise select advertisement. By selecting advertisement, it is associated with advertisement that user may be directed to (or by user's browser currently in use or other application) The page.At the page associated with advertisement, user can take additional movement, such as purchase production associated with advertisement Product or service, reception information associated with advertisement or subscription news in brief associated with advertisement.Selection advertisement can be passed through Component (as " broadcast button ") plays the advertisement with audio or video.Optionally, by selecting advertisement, network system 702 It can execute or modify the specific action of user.

Advertisement can also include social networking system function, and user can interact with social networking system function.As showing Example not as limitation, advertisement can be used family can by selection and approval (endorsement) associated icon or Chain fetches " thumbing up " or otherwise approves of the advertisement.As another example not as limitation, advertisement be can be used It family being capable of (for example, by executing inquiry) search content relevant to advertiser.Similarly, user can be (for example, pass through network System 702) share advertisement with another user or (for example, pass through network system 702) replys (RSVP) thing associated with advertisement Part.Additionally or as alternative, advertisement may include being directed into the social networking system content of user.As example without It is that advertisement, which can be shown, has taken up movement associated with the theme of advertisement about in network system 702 as limitation User friend information.

In a particular embodiment, network system 702 can determine that the socialgram between various socialgram entities is affine Power (social-graph affinity) (" affinity " is properly termed as herein).Affinity can indicate and online social network The associated special object of network (such as user, concept, content, movement, advertisement), associated with online social networks other are right As or its any suitable combination between relationship strength or interest level.Can also in conjunction with third party system 708 or other The suitable associated object of system determines affinity.It can establish for each user, theme or content type to socialgram The overall affinity of entity.Based on continuing to monitor to movement associated with socialgram entity or relationship, whole affinity can To change.Although the present disclosure describes determine that specific affinity, the disclosure contemplates with any suitable in a specific way Mode determines any suitable affinity.

In a particular embodiment, affine force coefficient (" coefficient " is properly termed as herein) can be used in network system 702 Measurement quantifies social affinity graph.The coefficient can indicate or quantify between special object associated with online social networks Relationship strength.The coefficient, which also may indicate that, measures the prediction that user will execute specific action to the interest of movement based on user The probability or function of probability.In this way, the future-action of user can be predicted based on the prior actions of user, wherein can be at least The history for being based in part on user action carrys out design factor.Coefficient can be used for predicting can portion in or beyond online social networks Any amount of movement.As example not as limitation, these movements may include various types of communications, such as send Perhaps internally hold in message, publication and is commented on；Various types of observation movements, such as access or check profile page, media Or other suitable contents；About various types of coincidence information of two or more socialgram entities, such as at same group In, in same photo mark, register or participate in same event in same position；Or other suitable movements.Although the disclosure It describes and measures affinity in a specific way, but the disclosure contemplates and measures affinity in any suitable manner.

In a particular embodiment, network system 702 can be used various factors and carry out design factor.These factors may include Such as relationship type between user action, object, location information, other suitable factors or any combination thereof.In specific reality It applies in example, when design factor, different factors can be differently weighed.The weight of each factor can be static state, or Person's weight can according to such as user, relationship type, type of action, user position etc. and change.It can be according to the power of factor The gradings of these factors is combined again, to determine the overall coefficient of user.As example not as limitation, specific user is dynamic Work can be assigned grade and weight, and relationship associated with specific user action be assigned grade and associated weight (for example, Therefore 100%) weights sum is.In order to calculate user to the coefficient of special object, the grade for distributing to user action be can wrap The 60% of such as overall coefficient is included, and the relationship between user and object may include the 40% of overall coefficient.In a particular embodiment, When determining the weight for the various factors of design factor, various variables, such as self-information quilt are can be considered in network system 702 The relationship of time, attenuation factor, access frequency and information since access or the relationship for the object being accessed with information and company It is connected to the relationship of socialgram entity, the short-term of user action or long-term average, the user feedback, other suitable variables of object Or any combination thereof.As example not as limitation, coefficient may include decay factor, which causes by specific The signal strength that movement provides decays at any time, so that the movement closer in design factor is more relevant.Grade and weight can be with The lasting tracking for the movement being based on based on coefficient and be continually updated.It can be divided using any kind of process or algorithm The grade of each factor such as match, combine, being averaged and distributing to the weight of these factors.In a particular embodiment, network system 702 Can be used according to historical action and past user response and the machine learning algorithm of training or use pass through user is sudden and violent It is exposed to various options and measures response and determine coefficient from the data of user's there transmission (farm).Although the present disclosure describes Design factor in a specific way, but the disclosure contemplates design factor in any suitable manner.

In a particular embodiment, network system 702 can the movement based on user come design factor.Network system 702 can To monitor these movements in online social networks, third party system 708, other suitable systems or any combination thereof.It can be with Track or monitor the user action of any suitable type.Typical user's operation includes checking in profile page, creation or publication Hold, with content interact, group is added, lists and confirms event attendance situation, registers in different location, thumbs up specific webpage, creating Building the page and executing other facilitates the task of social movement.In a particular embodiment, network system 702 can be based on user Design factor is come to the movement of certain types of content.Content can be with online social networks, third party system 708 or another conjunction Suitable system is associated.Content may include user, profile page, model, news dynamic (news stories), title, i.e. When message, chat room conversation, Email, advertisement, picture, video, music, other suitable objects or any combination thereof.Net Whether network system 702 can analyze the movement of user, indicated with one or more movements of determination to theme, content, other use The affinity at family etc..As example not as limitation, if user can frequently issue it is related to " coffee " or its variant Content, then network system 702 can determine user about concept " coffee " have high coefficient.Specific action or type of action can Higher weight and/or grade are acted than other to be assigned, this may influence the coefficient of overall calculation.As example rather than As limitation, if the first user sends Email to second user, the weight or grade of the movement could possibly be higher than first User simply checks the case where user profiles page of second user.

In a particular embodiment, network system 702 can be based on the relationship type between special object come design factor.Ginseng Socialgram 800 is examined, when design factor, network system 702 can analyze connection specific user's node 802 and concept node 804 Side 806 quantity and/or type.As example not as limitation, connected by spouse's type side (spouse-type) User node 802 (indicating that two users are married) can be assigned more higher than the user node 802 connected by friend's type side Coefficient.In other words, it according to the weight for the movement and relationship for distributing to specific user, can determine for about user spouse's Total affinity of content is higher than total affinity for the content about user friend.In a particular embodiment, user with it is another The relationship of a object can influence the weight and/or grade of the user action about the coefficient for calculating the object.As example Not by way of limitation, if user is labeled in first photo, but second photo is only praised, then network system 702 It can determine that user has than the second higher coefficient of photo about first photo, because having the type with content Relationship, which can be assigned, praises the higher weight of type of relationship and/or grade with content than having.In a particular embodiment, network system System 702 can calculate the coefficient of the first user based on one or more second users and the relationship of special object.In other words It says, the connection of other users and object and coefficient may influence the coefficient of the first user of the object.As example rather than make To limit, if the first user connection to one or more second users or has one or more second users High coefficient, and those second users connection has high coefficient, then network system 702 to special object or for special object It can determine that the first user should also be as special object to have relatively high coefficient.In a particular embodiment, coefficient can be with base Separating degree between special object.Lower coefficient can indicate that the first user will correlate in 800 middle ground of socialgram To the interest of user's sharing contents object of the first user reduction a possibility that.As example not as limitation, in society In intersection graph 800 closer to (that is, separating degree is less) socialgram entity can than in socialgram 800 further from entity have Higher coefficient.

In a particular embodiment, network system 702 can be based on location information come design factor.It is geographically close to each other Object may be considered that more more relevant or interested each other than farther object.In a particular embodiment, user is to special object Coefficient can based on object's position with and user associated current location (or position of the client device 706 of user) The degree of approach.First user may to closer to the first user other users or concept it is interested.As example rather than make For limitation, if 1 mile away from airport of user, 2 miles away from gas station, then network system 702 can connecing based on airport and user Recency is higher than the coefficient to gas station determining user to the coefficient on airport.

In a particular embodiment, network system 702 can execute the specific action about user based on coefficient information.System Number can be used for predicting the interest of movement whether user will execute specific action based on user.It is presented when generation or to user When any kind of object (such as advertisement, search result, news dynamic, media, message, notice or other suitable objects), Coefficient can be used.The coefficient can be utilized to suitably be arranged (rank) and sequence (order) to these objects.With This mode, network system 702 can provide information relevant to user interest and current environment, increase they find it is this A possibility that interested information.In a particular embodiment, network system 702 can generate content based on coefficient information.It can be with Content object is provided or selected based on the coefficient specific to user.As example not as limitation, which can be used In media are generated for user, wherein can have the media of high overall coefficient about media object to user presentation user.As Another example not as limitation, the coefficient can be used for that advertisement is generated for user, wherein can be presented to user its about Audience has the advertisement of high overall coefficient.In a particular embodiment, network system 702 can be searched based on coefficient information generation Hitch fruit.It can be scored based on coefficient associated with the inquiry search result of user the search result of specific user Or sequence.As example not as limitation, the search result corresponding to the object with high coefficients is in search results pages Ranking on face can be higher than the result for corresponding to the object with lower coefficient.

In a particular embodiment, network system 702 can be requested in response to the coefficient from particular system or process to count Calculate coefficient.In order to predict movement (or may be its theme) that user may take in a given case, any process all may be used To request calculated coefficient to user.The request can also include one group of weight of the various factors for design factor.It should Request can come from the process run on online social networks, come from third party system 708 (for example, via API or other communications Channel) or from another suitable system.In response to the request, network system 702 can with design factor (or if Coefficient information had previously been calculated and stored, then accessed coefficient information).In a particular embodiment, network system 702 can be surveyed Measure the affinity about particular procedure.Different processes (online social networks inside and outside) can request special object or The coefficient of object set.Network system 702 can provide affinity relevant to the particular procedure for requesting affinity to be measured and measure.With This mode, each process receive the affinity measurement for the customization of different contexts, and wherein the process will use affine dynamics Amount.

In conjunction with social affinity graph and affine force coefficient, specific embodiment, which can use, to be submitted on August 11st, 2006 No. 12/977027 U.S. Patent application, 2010 that No. 11/503093 U.S. Patent application, on December 22nd, 2010 submit On December 23, No. 12/978265 U.S. Patent application submitted and No. 13/632869 submitted on October 01st, 2012 One or more systems, component, element, function, method, operation or step disclosed in U.S. Patent application.

In a particular embodiment, one or more content objects of online social networks can be related to privacy settings Connection.For example, the privacy settings (or " access setting ") of object can in any suitable manner, such as with object in association, On authorization server index of reference, in another appropriate manner, or any combination thereof stored.The privacy settings of object can be with It is (or associated with object specific to specify how to access (for example, check or share) object using online social networks Information).The occasion of the object is accessed in the privacy settings permission specific user of object, which can be described as relative to this User is " visible ".As example not as limitation, the user of online social networks can refer to for user-profile page face Surely it identifies the privacy settings of one group of user of the accessible work experience information on the user profiles page, thus excludes other User accesses the information.In a particular embodiment, privacy settings, which can specify, should not be allowed to access associated with object " blacklist " of the user of certain information.In other words, blacklist can specify one or more users or entity, object pair These users or entity are sightless.As example not as limitation, user can specify and cannot access and user One group of user of associated photograph album, thus exclude those users and access photograph album (while may also to allow not in the group with indoor Certain user access photograph album).In a particular embodiment, privacy settings can be associated with specific socialgram element.Socialgram The privacy settings of element (such as node or side) can specify how can be accessed using online social networks socialgram element, Information associated with socialgram element or content object associated with socialgram element.As example not as limit System, the specific concept node 804 corresponding to particular photos can have specified photo can only by the user that is marked in photo and The privacy settings of their friend's access.In a particular embodiment, privacy settings can permit user and determine to be added or determine to move back Send as an envoy to their movement is recorded or shared with other systems (for example, third party system 708) by network system 702.Specific In embodiment, privacy settings associated with object can specify any suitable grain of the refusal of the access or access that are allowed to Degree.As example not as limitation, can for specific user (for example, only I, my room-mate and my boss), in spy Determine the user (for example, friend or friends of friends) in separating degree, user community (for example, game club, my family members), use Family network (for example, alumnus of the employee of specific employer, student or specific university), all users (" public "), no user are (" private People's "), the user of third party system 708, specific application (for example, third-party application, external website), other users appropriate Or entity, or any combination thereof come specify access or access refusal.Although the present disclosure describes in a specific way using specific Privacy settings, but the disclosure contemplates and uses any suitable privacy settings in any suitable manner.

In a particular embodiment, one or more servers can be the authorization for implementing privacy settings/privacy clothes Business device.In response to coming from the request to the special object being stored in data storage device of user (or other entities), network system System 702 can send the request to the object to data storage device.The request can identify user associated with the request, and And only when authorization server determines that the user is authorized to the object based on privacy settings associated with the object User's (or client device 706 of the user) can be sent to.If requesting the uncommitted access object of user, Then authorization server can prevent requested object from being retrieved from data storage device, or can prevent requested object It is sent to user.It, only just can be raw by object when inquiring user and being authorized to object in search inquiry context As search result.In other words, object must have to the inquiry visible visibility of user.If object has to user not Visible visibility can then exclude the object from search result.Although the present disclosure describes implement privacy in a specific way Setting, but the disclosure contemplates and implements privacy settings in any suitable manner.

The specification of front is described referring to its specific exemplary embodiment.With reference to the datail description being discussed herein The various embodiments and aspect of the disclosure, and the various embodiments of Detailed description of the invention.Above description and attached drawing be it is illustrative, It is not necessarily to be construed as restrictive.Many details are described to provide the thorough understanding to various embodiments.

It, can be real in other specific forms in the case where not departing from the spirit or essential attributes of additional or alternative embodiment Apply additional or alternative embodiment.Described embodiment should be all considered merely illustrative in all respects, rather than be limited Property processed.Therefore, the scope of the present invention is by the appended claims rather than the description of front indicates.Claim etc. It all will be comprising in the range of them with all changes in meaning and scope.

Claims (20)

1. a kind of method, comprising:

It receives at network system and from payment processing system and is initiated by network system user in point of sale associated with businessman Purchase notice；

By the network system and the notice in response to receiving, identify that the network system user can obtain for institute State the one or more preferential of purchase；

One or more the preferential instruction for the purchase that can be obtained is sent to the payment processing system；

At least one preferential instruction that the purchase is used at the point of sale is received from the payment processing system；And

In response to receiving at least one preferential instruction described in the purchase, the record at the network system is updated With indicate it is described at least one preferential have been used for the purchase.

2. according to the method described in claim 1, wherein, the notice of the purchase includes the mark of the network system user Know symbol, the identifier of the businessman and information associated with the purchase.

3. according to the method described in claim 2, wherein, identifying that can be obtained is used for the one or more excellent of the purchase Favour includes:

Based on the identifier of the network system user, the network system account of the network system user is identified；

It identifies associated with the network system account multiple preferential；And

Identifier and the information associated with the purchase based on the businessman, identification and the network system account phase The associated the multiple preferential subset suitable for the purchase.

4. according to the method described in claim 1, wherein:

One or more preferential instruction for the purchase that sending can obtain include for one or More are each of preferential to send and the preferential associated unique identifier；And

Receiving at least one preferential instruction of the purchase includes receiving and at least one described preferential associated institute State unique identifier.

5. according to the method described in claim 1, wherein, update the record with indicate it is described at least one it is preferential by with In the purchase including one or more of following:

Update the account of the network system user with indicate it is described at least one preferential have been used for the purchase；Or

Update the account of the businessman with indicate it is described at least one preferential have been used for the purchase.

6. according to the method described in claim 5, wherein, updating the account of the network system user to indicate described at least one It is a it is preferential have been used for it is described purchase include at least one of the following:

Update at least one described preferential associated information with described in indicating at least one preferential be converted；

Increase and the preferential associated punching number；Or

Identification and at least one described preferential relevant one or more add-on, and it is one or more by what is identified Add-on is associated with the account of the network system user.

7. according to the method described in claim 5, wherein, the account of the businessman is updated to indicate that described at least one is preferential Being used for the purchase includes updating preferential report associated with the businessman.

8. according to the method described in claim 7, wherein, updating the preferential report includes to report addition including following One or more of information: at least one described preferential associated unique identifier, with described at least one is excellent The associated conversion ratio of favour, at least one described preferential associated redemption information, associated with the businessman still can Preferential quantity, information associated with the purchase or population associated with the network system user system enough obtained Count information.

9. according to the method described in claim 1, further include, before the notice for receiving the purchase:

It is provided to the network system user multiple preferential；

The network system user is received at least one described preferential selection；And

At least one is preferential associated with the account of the network system user by described.

10. according to the method described in claim 1, wherein, the notice for receiving the purchase is in response to quotient described in Yu Yu The associated point of sale use credit card associated with the network system user of family.

11. a kind of system, comprising:

At least one processor；And

At least one non-transitory computer-readable storage media, store instruction thereon, described instruction by it is described at least one Processor makes the system when executing:

The notice for the purchase initiated by network system user in point of sale associated with businessman is received from payment processing system；

In response to the notice received, identify that the network system user can obtain for the one or more of the purchase It is a preferential；

One or more the preferential instruction for the purchase that can be obtained is sent to the payment processing system；

At least one preferential instruction that the purchase is used at the point of sale is received from the payment processing system；And

In response to receiving at least one preferential instruction described in the purchase, the record at the network system is updated With indicate it is described at least one preferential have been used for the purchase.

12. system according to claim 11, wherein the notice of the purchase includes the network system user Identifier, the identifier of the businessman and information associated with the purchase.

13. system according to claim 12, wherein what identification can obtain is used for the one or more of the purchase It is preferential to include:

Based on the identifier of the network system user, the network system account of the network system user is identified；

It identifies associated with the network system account multiple preferential；And

Identifier and the information associated with the purchase based on the businessman, identification and the network system account phase The associated the multiple preferential subset suitable for the purchase.

14. system according to claim 13, in which:

One or more preferential instruction for the purchase that sending can obtain includes, for one or More are each of preferential to send and the preferential associated unique identifier；And

Receiving at least one preferential instruction of the purchase includes receiving and at least one described preferential associated institute State unique identifier.

15. system according to claim 14, wherein update the record with indicate it is described at least one it is preferential by Include one or more of following for the purchase:

Update the account of the network system user with indicate it is described at least one preferential have been used for the purchase；Or

Update the account of the businessman with indicate it is described at least one preferential have been used for the purchase.

16. system according to claim 15, wherein update the account of the network system user with indicate it is described at least One preferential, and to have been used for the purchase include at least one of the following:

Update at least one described preferential associated information with described in indicating at least one preferential be converted；

Increase and the preferential associated punching number；Or

Identification and at least one described preferential relevant one or more add-on, and it is one or more by what is identified Add-on is associated with the account of the network system user.

17. system according to claim 16, wherein update the account of the businessman to indicate that described at least one is preferential Having been used for the purchase includes updating preferential report associated with the businessman.

18. system according to claim 17, wherein update it is described it is preferential report include to the report add include with One or more of lower information: at least one described preferential associated unique identifier, with it is described at least one Preferential associated conversion ratio, at least one described preferential associated redemption information, it is associated with the businessman still Preferential quantity, information associated with the purchase or the population associated with the network system user that can be obtained Statistical information.

19. system according to claim 18 further includes making the system when being executed by least one described processor The following instruction operated is executed before the notice for receiving the purchase:

It is provided to the network system user multiple preferential；

The network system user is received at least one described preferential selection；And

At least one is preferential associated with the account of the network system user by described.

20. a kind of non-transitory computer-readable medium of store instruction on it, described instruction is by least one processor Make computer system when execution:

The notice for the purchase initiated by network system user in point of sale associated with businessman is received from payment processing system；

In response to the notice received, identify that the network system user can obtain for the one or more of the purchase It is a preferential；

One or more the preferential instruction for the purchase that can be obtained is sent to the payment processing system；

At least one preferential instruction that the purchase is used at the point of sale is received from the payment processing system；And

In response to receiving at least one preferential instruction described in the purchase, the note at the network system is updated Record, with indicate it is described at least one preferential have been used for the purchase.