CN110415629B - Commodity display information display system and method - Google Patents

Commodity display information display system and method Download PDF

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Publication number
CN110415629B
CN110415629B CN201810391840.3A CN201810391840A CN110415629B CN 110415629 B CN110415629 B CN 110415629B CN 201810391840 A CN201810391840 A CN 201810391840A CN 110415629 B CN110415629 B CN 110415629B
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display
commodity
information
sales
manufacturer
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CN110415629A (en
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李鸿生
李境岂
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Shinsoft Co ltd
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Shinsoft Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00Combined visual and audible advertising or displaying, e.g. for public address

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  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Display Racks (AREA)
  • Controls And Circuits For Display Device (AREA)

Abstract

The present invention provides a merchandise display information display system, including: the commodity display information display equipment is arranged in a store; the commodity display information system is arranged in the customer service center; the sales terminal system is arranged in a sales place; the manufacturer information system is arranged in a manufacturer; wherein the sales terminal system and the manufacturer information system are both connected to a merchandise display information system through the Internet; wherein the manufacturer can connect the sales terminal system from the manufacturer information system through the merchandise display information system. The commodity display information display device comprises a shelf, wherein the shelf comprises at least one electronic volume label; the electronic volume label comprises a plurality of display areas, and the dividing modes and the display positions of the display areas can be changed according to the setting of a manufacturer; the selling place or the manufacturer can change the commodity sales information in the sales terminal system through the commodity display information system, and meanwhile, the electronic volume label can change and display the commodity sales information in real time.

Description

Commodity display information display system and method
Technical Field
The invention provides a system and a method for displaying commodity display information, in particular to a system and a method for displaying the commodity display information, wherein a commodity display information display device can display commodity sales information in real time according to the change of manufacturers or stores.
Background
When a store displays commodities, the commodity sales information is displayed in a shelf label mode in the prior art to inform consumption of the commodity sales information and the selling price, however, the commodity sales information is changed due to the sales condition of a manufacturer or a store, and at the moment, a label shelf must be manually replaced, so that paper is wasted; moreover, if the change of the commodity sales information needs to be replaced by a manual label replacement mode, the consumer who visits the shopping mall cannot be informed in real time when the commodity is reduced in price, and the business opportunity may be lost.
Disclosure of Invention
In order to overcome the above problems, the present invention provides a merchandise display information display system including: the commodity display information display equipment is arranged in a store; the commodity display information system is arranged in the customer service center; the sales terminal system is arranged in a sales place; the manufacturer information system is arranged in a manufacturer; wherein the sales terminal system and the manufacturer information system are both connected to a merchandise display information system through the Internet; wherein the manufacturer can connect the sales terminal system from the manufacturer information system through the merchandise display information system. The merchandise display information display apparatus includes: a goods shelf; the shelf comprises at least one electronic label and at least one commodity display area; the electronic volume label comprises a plurality of display areas, the dividing modes and the display positions of the display areas can be changed according to the setting of a manufacturer, and the number of the display areas can be dynamically divided according to the display mode of commodities on the commodity display area; the display area comprises a multimedia area, a commodity sales information area and a price area; wherein the display content of the display area can be changed according to the time plan; the multimedia area can be used for displaying an advertisement, and the advertisement at least comprises characters and pictures; the price zone can be used for changing the commodity price in real time; wherein, the seller or the manufacturer can be connected to the sales terminal system to change the price of the commodity; the display area adopts a touch screen, so that a consumer can interact with the commodity display information display equipment; the selling place or the manufacturer can change the commodity sales information in the sales terminal system through the commodity display information system, and meanwhile, the electronic volume label can change and display the commodity sales information in real time.
In order to overcome the above problems, the present invention further provides a merchandise display information display method using the merchandise display information display system, comprising at least the following steps: the sales place provides the sales terminal system to the manufacturer; providing the commodity sales information of commodities at the sales terminal system by a manufacturer or a store; the commodity display information display device displays the commodity sales information. Further comprising the following method: changing the commodity sales information of the commodity in the sales terminal system by the manufacturer and the sales place; the commodity display information display device displays the commodity sales information in real time.
In summary, the merchandise display information display device of the present invention can display the merchandise sales information in real time. The manufacturer or the store provides or changes the commodity sales information of the commodity in the sales terminal system, the electronic commodity price tag on the store shelf can inform the consumer of the commodity sales information in a digital mode, one to more commodity sales information can be displayed, the commodity sales information can be informed in a mode similar to advertisements, the commodity sales information can be changed in real time to inform the consumer, redundant paper is not needed, the store staff does not need to be busy printing and replacing a traditional paper shelf card, the working efficiency can be effectively improved, the cost is reduced, and the purpose of environmental protection is achieved.
Drawings
FIG. 1 is a schematic diagram of a merchandise display information display system according to the present invention;
FIG. 2 is a schematic view of a pallet of the present invention;
FIG. 3 is a schematic view of an electronic tag according to the present invention;
FIG. 4 is a schematic structural diagram of a display area according to an embodiment of the present invention;
FIG. 5 is a schematic diagram illustrating a division of a display area of an electronic tag according to an embodiment of the present invention;
FIG. 6 is a flow chart of a method of using the merchandise display information display system according to one embodiment of the invention;
fig. 7 is another flowchart of a method of using the merchandise display information display system according to an embodiment of the present invention.
Detailed Description
Hereinafter, the present invention will be described in detail by illustrating various exemplary embodiments thereof through the accompanying drawings. The inventive concept may, however, be embodied in many different forms and should not be construed as limited to the exemplary embodiments set forth herein. Moreover, in the drawings, like reference numerals may be used to designate similar components.
Fig. 1 is an architecture diagram of a merchandise display information display system 10 according to the present invention. The invention comprises the following steps: the merchandise display information display device 100 structurally includes a shelf 11, an electronic tag 110 is provided at one side of the shelf 11, and a communication module is provided in the electronic tag 110, so that it is wirelessly or wiredly connected to the merchandise display information system 300 via the internet 200, for example, by means of an internet signal, a local area network signal, an infrared transmission, a bluetooth transmission, or a wireless signal to transmit data; the merchandise display information system 300 is placed in a server of a customer service center of an equipment supplier; the product display information system 300 is connected to a sales terminal system 400 installed in each store and a manufacturer information system 500 located in a manufacturer via a network. The marketplace of the present invention may provide the point-of-sale system 400 to the manufacturer for the purpose of modifying the sales information for the goods.
Fig. 2 is a schematic structural view of the merchandise display information display apparatus 100, which structurally includes a shelf 11, the shelf 11 including at least one electronic tag 110 disposed at one side of the shelf 11, and at least one merchandise display area 120 for carrying merchandise; the shelves 11 are installed in a shopping mall, the goods are displayed in the goods display area 120, and the goods are numbered when being placed on the shelf in the shopping mall, and become identifiers of the goods, and are usually represented by bar codes, two-dimensional bar codes, RFID tags, and the like, and the shelves 11 associate the goods numbers with the electronic labels 110 through a database. Generally, the long side of the electronic tag 110 is 1 meter (meter), but the size can be adjusted according to actual conditions; the electronic tag 110 can dynamically divide the number of the display areas 111 according to the display mode of the merchandise on the merchandise display area 120, and display the merchandise sales information of the corresponding area on the merchandise display area 120; for example, as shown in the product display area 120 at the upper left of the shelf 11 in fig. 2, two columns of products are disposed, and the electronic tag 110 is dynamically divided into two display areas 111.
Fig. 3 is a schematic structural diagram of the electronic tag 110. The electronic tag 110 includes a plurality of display areas 111, and the division manner and the display position of the plurality of display areas 111 can be changed according to the setting of the manufacturer, and the number of the display areas 111 can be dynamically divided according to the display manner of the goods on the goods display area 120; each display area 111 includes a display unit, an image processing unit, a communication unit, and a storage unit; the contents displayed by the display unit include two types: (1) sales information of the goods linked with the sales terminal system 400; (2) multimedia content (e.g., commercial advertisements) provided by vendors (e.g., commercial suppliers); the image processing unit is used for processing the image information received by the communication unit and converting the image information into the content displayed by the display unit; the communication unit is used for connecting the merchandise display information system 300 and receiving multimedia information including pictures, texts and video and audio contents; the storage unit is used for storing the contents received from the merchandise display information system 300, including merchandise sales information and multimedia contents.
Referring to fig. 4, fig. 4 is a schematic structural diagram of a display area 111, wherein a plurality of display areas 111 divided by an electronic tag 110 display related contents of a comparison product in a single or divided screen according to a position of a shelf product display, and a plurality of areas having different or same sizes can be planned according to the needs of the product, a store and the display contents, and each display area 111 is identified by a unique area number in a software program in the product display information system and is connected with the presented contents.
The display area 111 in this embodiment at least includes a multimedia area 112, a commodity sales information area 113 and a price area 114, the arrangement or number of the areas of the multimedia area 112, the commodity sales information area 113 and the price area 114 can be adjusted according to the need, and the content of the display area 111 can be changed according to the time schedule.
The multimedia area 112 in this embodiment can be used to display an advertisement, which can include at least text and pictures, and can include different display effects and designs. The manufacturer or the sales place can also set the style of the electronic volume label 110 in the media area for beautification; furthermore, the multimedia area 111 can also play video and add sound effect, which can be used to introduce commodity function and attract the eye of the consumer; the content displayed in the multimedia area 112 is pushed by the background merchandise display information system, which can be provided by the merchandise supplier, and after being uploaded to the merchandise display information system, the content is pushed to the corresponding position according to the corresponding electronic volume label identifier and the display area number of the set display content.
In this embodiment, the commodity sales information area 113 may be used to display commodity sales information, where the commodity sales information at least includes price and description, and the description includes commodity specification, manufacturer, commodity function, warranty period (warranty period), raw materials, and the like, which is not limited herein; the display contents of the merchandise sales information area 113 are controlled by the back-office merchandise display information system 300, and the merchandise display information system 300 provides an identifier that the manager can create a merchandise database and link to the electronic tags 110 displaying the merchandise sales information, and the number of the display area 111 in each electronic tag 110. For example, a commodity database is established, in which commodity sales information of each display area 111 of each electronic tag 110 is recorded, and when data changes, the display content of the electronic tags 111 on the shelves can be updated synchronously;
the price zone 114 in this embodiment may be used to change the price of the item in real time; a seller or vendor may connect to the point-of-sale system 400 to change the price of the goods.
The content of the display area 111 in this embodiment may vary according to the time schedule, the display content may further include default content and scheduled content, and the system provides the commodity sales information pushed within a time according to the scheduled content, and when the commodity sales information pushed within a time according to the schedule is cancelled, the system returns to the default content.
In this embodiment, the display area 111 adopts a touch screen, so that a consumer can interact with the merchandise display information display device; the consumer can also inquire commodity sales information and price through the touch screen, and the consumer can also communicate with the customer service staff of the sales floor through the touch screen in real time and two-way information if any questions related to the commodity exist, so that the consumer does not need to search for the customer service staff everywhere to inquire.
In the present embodiment, the merchandise display information system 300 may be connected to one or more electronic tags 110 disposed on the shelf through a network, a wired connection or a wireless connection, and the system sets the display content of each electronic tag 110. The merchandise display information system 300 provides store shelf information provided with the electronic tag 110, and includes: store, branch store, store information; store shelf information (shelf ID, location); sales information (article ID) of the article displayed on each shelf; sales information of each article (sales information against article ID); information on each commodity supplier (supplier ID, account number); electronic tag 110 identification data (display device ID, collation shelf ID) on each shelf; the merchandise display information system 300 provides merchandise suppliers with the ability to remotely set the merchandise contents for comparison between each store and each shelf, provide the multimedia contents related to the merchandise to be displayed, and even set the merchandise price and the related graphics contents. The goods sales information needs to be synchronized with the sales terminal systems 400 of the respective stores or branch; the merchandise display information system 300 is connected to the sales terminal system 400 for obtaining merchandise sales information, including merchandise name, price, barcode, image content, etc., which should be determined by both the store and the merchandise supplier. The marketplace may modify the price of the goods at the point-of-sale system 400 for the purpose of updating the price synchronously, such as: a promotional campaign; the product display information system 300 is connected to a manufacturer information system 500 located in a manufacturer, and allows the manufacturer to provide multimedia contents related to products via a network, and provides a product setting interface, so that the manufacturer can set (batch) display contents for electronic tags 110 on shelves where the products are located in each store.
In this embodiment, the sales shop and the manufacturer can change the merchandise sales information in the sales terminal system 400 through the merchandise display information system 300, and the electronic tag of the shelf 100 can change and display the merchandise sales information in real time without manually changing the price tag, thereby saving manpower and paper.
Fig. 5 is another embodiment of the division of the display area 111 of the electronic tag 110, which can be seen from fig. 2, in which three rows of products are disposed in the product display area 120 at the upper right of the shelf 11 of fig. 2, and the electronic tag 110 is dynamically divided into three display areas 111. The dividing method and the number of the display area 111 of the electronic tag 110 can be set according to the needs of manufacturers and stores, but the invention is not limited herein, and the number of the display area 111 can be dynamically divided according to the display method of the merchandise on the merchandise display area 120; the merchandise display information system 300 of the present embodiment provides editing software so that manufacturers and stores can edit the division of the display area 111 of the electronic tag 110 in the editing software; the vendor can also rent the electronic tag 110 by dividing the display area 111 into a plurality of areas.
Fig. 6 is a flow chart of a method for using the merchandise display information display system according to an embodiment of the invention, which includes at least the following steps: step S101, the sales floor provides the sales terminal system 400 to the manufacturer; step S102, the manufacturer provides the commodity sales information of the commodity at the sales terminal system 400; in step S103, the electronic tag 110 displays the commodity sales information.
Fig. 7 is another flow chart of a method for using the merchandise display information display system according to an embodiment of the invention, which includes at least the following steps: step S201, the manufacturer or the store changes the commodity sales information of the commodity in the sales terminal system 400; step S202, the electronic tag 110 changes and displays the commodity sales information in real time. According to the display contents and schedule set by the manufacturer in the merchandise display information system 300, the merchandise display information system 300 broadcasts multimedia contents to the merchandise display information display device; the merchandise display information system 300 acquires updated merchandise sales information, such as price changes, provided by the sales terminal system 400 against the merchandise ID; the merchandise display information system 300 integrates the sales terminal system 400 with multimedia contents, and generates contents to be broadcast to each merchandise display information display device according to the display device ID. The product display information system 300 is provided with a display device ID for displaying contents provided by the product display information system 300, and includes: (1) commodity sales information obtained by linking with the sales terminal system 400; (2) multimedia content (e.g., commercial advertisements) provided by vendors (e.g., commercial suppliers); when the commodity sales information of the sales terminal system 400 is received, the display contents of the commodity display information display apparatus are updated synchronously (or according to the schedule).
[ possible technical effects of the invention ]
In summary, the merchandise display information display device of the present invention can display the merchandise sales information in real time. The manufacturer or the store provides or changes the commodity sales information of the commodity at the sales terminal system, the electronic commodity price tag positioned on the store shelf can inform the consumer of the commodity sales information in a digital mode, and can also display one or more commodity sales information, and can inform the commodity sales information in a mode similar to an advertisement, the commodity sales information can inform the consumer in a dynamic information mode in real time, and the touch screen arranged on the display equipment also provides service for interaction with the consumer, so that when the consumer contacts the commodity and watches the commodity sales information, the store shelf can display the commodity sales information and the price in a dynamic information display and interaction mode, and the consumer can know the commodity sales information more. The above description is only an embodiment of the present invention, and is not intended to limit the claims of the present invention.

Claims (4)

1. A merchandise display information display system, comprising:
the commodity display information display equipment is arranged in a store;
the commodity display information system is arranged in the customer service center;
the sales terminal system is arranged in a sales place;
the manufacturer information system is arranged in a manufacturer;
wherein the sales terminal system and the manufacturer information system are both connected to the merchandise display information system through the internet;
the manufacturer is connected with the sales terminal system from the manufacturer information system through the commodity display information system, the commodity display information system integrates commodity sales information provided by the sales terminal system and multimedia content related to commodities provided by the manufacturer information system, and the commodity display information display equipment is connected to the commodity display information system in a wireless or wired mode to display the commodity sales information and the multimedia content;
wherein, the manufacturer or the store changes the commodity sales information in the sales terminal system through the commodity display information system, and simultaneously changes and displays the commodity sales information in real time through an electronic tag of the commodity display information display equipment;
the electronic volume label of the commodity display information display equipment comprises a plurality of display areas, wherein each display area comprises a multimedia area, a commodity sales information area and a price area; wherein, the arrangement or number of the multimedia area, the merchandise sales information area and the price area can be adjusted according to the requirement, the display content of the display area changes according to the time plan, the display content also comprises default content and scheduled content, the merchandise sales information is pushed within a time according to the scheduled content, when the merchandise sales information is pushed within a time according to the scheduled cancellation, the default content is returned;
wherein the price area is used for changing the price of the commodity in real time; wherein, the manufacturer or the sales place is connected to the sales terminal system to change the commodity price;
the display area adopts a touch screen, so that a consumer interacts with the commodity display information display equipment;
the commodity display information display equipment comprises a goods shelf, wherein the goods shelf comprises electronic volume labels and at least one commodity display area, a communication module is arranged in the electronic volume labels and is connected to the commodity display information system in a wireless or wired mode, when one or more electronic volume labels are arranged, the commodity display information system is connected to the one or more electronic volume labels arranged on the goods shelf in a wired or wireless mode, and the display content of each electronic volume label is set through the commodity display information system;
wherein the display areas included in the electronic tag are divided into a plurality of display areas, the division manner and the display positions of the display areas are changed according to the setting of a manufacturer, and the number of the display areas is dynamically divided according to the display manner of the commodities on the commodity display area.
2. The merchandise display information display system of claim 1 wherein the multimedia section is adapted to display an advertisement, the advertisement comprising at least text and pictures.
3. A merchandise display information display method using the merchandise display information display system according to claim 1, comprising at least the following method:
the sales place provides the sales terminal system to the manufacturer;
the manufacturer provides the commodity sales information of the commodity at the sales terminal system;
the merchandise display information display device displays the merchandise sales information.
4. The merchandise display information display method of claim 3, further comprising the method of:
changing the commodity sales information of the commodity in the sales terminal system by the manufacturer or the sales place;
the commodity display information display device displays the commodity sales information in real time.
CN201810391840.3A 2018-04-27 2018-04-27 Commodity display information display system and method Active CN110415629B (en)

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CN102136091A (en) * 2010-01-21 2011-07-27 吕学忠 Multi-display information inventory management system
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