CN110415019A - The advertisement recommended method and Related product of display screen - Google Patents
The advertisement recommended method and Related product of display screen Download PDFInfo
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- CN110415019A CN110415019A CN201910579575.6A CN201910579575A CN110415019A CN 110415019 A CN110415019 A CN 110415019A CN 201910579575 A CN201910579575 A CN 201910579575A CN 110415019 A CN110415019 A CN 110415019A
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- display screen
- content
- geographical location
- current time
- location information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Abstract
The embodiment of the present application discloses the advertisement recommended method and Related product of a kind of display screen, which comprises receives the geographical location information sent from display screen；Obtain current time；Determine ad content corresponding with the current time and the geographical location information；The ad content is sent to the display screen, to show the ad content on the display screen.The application can be with specific aim recommended advertisements.
Description
Technical field
This application involves electronic technology fields, and in particular to a kind of the advertisement recommended method and Related product of display screen.
Background technique
With the development of science and technology, a large amount of display screen, these display screens are equipped in taxi, bus and city
For publicizing culture, commercial advertisement.However, the display content in these display screens is inputted in advance by the responsible person of the display screen,
So these display screens after playing advertisement, can not learn whether the practical audient passed through before display screen matches with the advertisement,
The advertising results of advertisement are launched therefore, it is difficult to assess the display screen.
Therefore, for current display screen when launching advertisement, specific aim is low, and advertisement promotion effect is poor, and user experience is low.
Summary of the invention
The embodiment of the present application provides the advertisement recommended method and Related product of a kind of display screen, to according to display screen
Ad content in display screen is arranged in geographical location and current display time automatically, and launching the advertisement of display screen more has needle
To property.
In a first aspect, the embodiment of the present application provides a kind of advertisement recommended method of display screen, which comprises
Receive the geographical location information sent from display screen；
Obtain current time；
Determine ad content corresponding with the current time and the geographical location information；
The ad content is sent to the display screen, to show the ad content on the display screen.
Second aspect, the embodiment of the present application provide a kind of server, and the server includes:
Receiving unit receives the geographical location information sent from display screen；
Acquiring unit obtains current time；
Determination unit determines ad content corresponding with the current time and the geographical location information；
Transmission unit, Xiang Suoshu display screen sends the ad content, shown in the advertisement on the display screen
Hold.
The third aspect, the embodiment of the present application provide a kind of electronic equipment, including processor, memory, communication interface and
One or more programs, wherein one or more of programs are stored in the memory, and are configured by described
It manages device to execute, described program is included the steps that for executing the instruction in method as described in relation to the first aspect.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, the computer-readable storage medium
Matter is stored with computer program, and the computer program makes the method for computer execution as described in relation to the first aspect.
5th aspect, the embodiment of the present application provide a kind of computer program product, and the computer program product includes depositing
The non-transient computer readable storage medium of computer program is stored up, the computer is operable to make computer to execute such as the
Method described in one side.
Implement the embodiment of the present application, has the following beneficial effects:
As can be seen that in the embodiment of the present application, when receiving the geographical location information from display screen, and obtaining and is current
Between and the matched ad content of geographical location information, so that the ad content in automatic setting display screen is realized, moreover, this is wide
Content and geographical location and time match are accused, to make ad content that there is specific aim, improves the promotion effect of advertisement.
Detailed description of the invention
In order to more clearly explain the technical solutions in the embodiments of the present application, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is some embodiments of the present application, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Figure 1A is a kind of schematic diagram of a scenario of the advertisement recommended method of display screen provided by the embodiments of the present application；
Figure 1B is a kind of flow diagram of the advertisement recommended method of display screen provided by the embodiments of the present application；
Fig. 2 is the flow diagram of the advertisement recommended method of another display screen provided by the embodiments of the present application；
Fig. 3 is the flow diagram of the advertisement recommended method of another display screen provided by the embodiments of the present application；
Fig. 4 is a kind of structural schematic diagram of server provided by the embodiments of the present application；
Fig. 5 is that a kind of functional unit of server provided by the embodiments of the present application forms block diagram.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiment is some embodiments of the present application, instead of all the embodiments.Based on this Shen
Please in embodiment, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall in the protection scope of this application.
The description and claims of this application and term " first ", " second ", " third " and " in the attached drawing
Four " etc. are not use to describe a particular order for distinguishing different objects.In addition, term " includes " and " having " and it
Any deformation, it is intended that cover and non-exclusive include.Such as it contains the process, method of a series of steps or units, be
System, product or equipment are not limited to listed step or unit, but optionally further comprising the step of not listing or list
Member, or optionally further comprising other step or units intrinsic for these process, methods, product or equipment.
Referenced herein " embodiment " is it is meant that the special characteristic, result or the characteristic that describe can wrap in conjunction with the embodiments
It is contained at least one embodiment of the application.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
Electronic equipment in the application may include smart phone (such as Android phone, iOS mobile phone, Windows
Phone mobile phone etc.), tablet computer, palm PC, laptop, mobile internet device MID (Mobile Internet
Devices, referred to as: MID) or wearable device etc., above-mentioned electronic equipment is only citing, and non exhaustive, including but not limited to upper
Electronic equipment is stated, such as in practical applications, above-mentioned electronic equipment can also include: intelligent vehicle mounted terminal, computer equipment etc.
Deng.
A refering to fig. 1, Figure 1A are a kind of scene signal of advertisement recommended method of display screen provided by the embodiments of the present application
Scheme, includes server and display screen in the schematic diagram of a scenario, first transceiver and processor, institute are provided in the server
It states and is provided with second transceiver, control module, locating module in display screen；The server and the display screen pass through described the
One transceiver and the second transceiver keep communication connection；
The locating module, for obtaining current geographical location information；
The second transceiver, for sending the first transceiver for the geographical location information；
The first transceiver, for receiving the geographical location information sent from the second transceiver；
The processor, for obtaining current time；
The processor is also used to determine in advertisement corresponding with the current time and the geographical location information
Hold；
The first transceiver is also used to send the ad content to the first transceiver, in the display screen
The upper display ad content.
As can be seen that in the embodiment of the present application, server receives the geographical location information that display screen is sent, and obtains and work as
The preceding time, so that it is determined that matched ad content out, and the ad content is sent to display screen and is shown, it is set automatically to realize
The ad content in display screen is set, moreover, the ad content and geographical location and time match, to make ad content that there is needle
To property, the promotion effect of advertisement is improved.
B refering to fig. 1, Figure 1B are a kind of advertisement recommended method of display screen provided by the embodiments of the present application, this method application
In advertisement recommender system, which includes server and display screen, this method comprises:
Step 101: server receives the geographical location information sent from display screen.
Step 102: server obtains current time.
Step 103: server determines ad content corresponding with the current time and the geographical location information.
Wherein, the corresponding area identification in the geographical location is obtained, for example, when location information is some kindergarten, it is corresponding
Area identification be " school ", then, preset mapping relations are arranged to region, current time and ad content, such as 1 institute of table
Show, obtains ad content corresponding with the current time and the geographical location information according to preset mapping relations.
Table 1
For example, when position is kindergarten region, moreover, current time is summer, when specially classes are over time, therewith
Corresponding ad content can be ad content relevant to amusement park, which is specifically as follows a surname relevant to swimming pool
Pass short-movie.
Step 104: server sends the ad content to the display screen, described wide to show on the display screen
Accuse content.
As can be seen that in the embodiment of the present application, when receiving the geographical location information from display screen, and obtaining and is current
Between and the matched ad content of geographical location information, and the ad content is sent to display screen and is shown, to realize automatic
Ad content in display screen is set, moreover, the ad content and geographical location and time match, so that ad content be made to have
Specific aim improves the promotion effect of advertisement.
In some possible embodiments, corresponding with the current time and the geographical location information in determination
Before ad content, the method also includes: the image data of the display screen transmission is received, described image data are described aobvious
Image data in the predeterminable area in the front of display screen within a preset period of time；Living body inspection is carried out according to described image data
It surveys, determines in the predeterminable area with the presence or absence of living body；There are living body, the determination and the current time with
And the corresponding ad content of the geographical location information, comprising: it is determining with the current time, the geographical location information and
The corresponding ad content of described image data.It is understood that living body is such as not detected, then without obtaining ad content, directly
The geographical location information for ignoring display screen upload is connect, in the present embodiment, first to In vivo detection is carried out in predeterminable area, i.e.,
Determine no user viewing in front of display screen, then without showing advertisement, so that the power consumption of display screen is saved, when there are living body, then
It carries out advertisement to show, to realize intelligent dispensing advertisement.
Wherein, the predeterminable area can for using the length of display screen as side length square region, or with a be length
Degree, using b as the rectangular area of width, wherein a and b is the integer greater than 1.
In some possible embodiments, determining and the current time, the geographical location information and the figure
As the realization process of the corresponding ad content of data can be with are as follows: be based on algorithm of target detection, determine in described image data extremely
A few portrait area；Obtain at least one corresponding portrait data of at least one described portrait area；Extract each portrait number
According to corresponding characteristic information, at least one characteristic information is obtained；At least one described characteristic information is clustered, is obtained at least
One cluster result；Pseudo label is added to each cluster result, and determines the quantity of the corresponding portrait data of each pseudo label；It will
The most pseudo label of the quantity of portrait data is as target pseudo label；Obtain with the target pseudo label, the current time with
And the corresponding ad content of the geographical location information.
Wherein, photographing module can be arranged in display screen in described image data, obtained by the photographing module, alternatively, clothes
Device be engaged in from third-party platform acquisition, which can be the corresponding monitoring system of the geographical location information or security protection
System, etc..
Wherein, the corresponding characteristic information of each portrait data can be the clothing information of user, and pseudo label can be user
Attribute, for example, parent, sales force, child etc., therefore the corresponding pseudo- mark of each portrait data can be determined based on cluster result
Label, then, it is determined that the most user property of number of users before the display screen, then obtains corresponding with the user property wide
Accuse content.
In some possible embodiments, before sending the ad content to the display screen, the method is also
Include: the corresponding environmental information of the determining display screen according to the positional information, the environmental information include light luminance and
Direct sunlight angle can obtain the corresponding environmental information of the geographical location information by weather lookup function；According to the light
Line brightness determines the corresponding target display brightness of the display screen；Determine that the display screen is corresponding according to the direct sunlight angle
Target display color；The text information size for obtaining the ad content determines the display according to the text information size
The area to be shown of screen；It is described to send the ad content to the display screen, to show the advertisement on the display screen
Content, comprising: Xiang Suoshu display screen sends the ad content and brightness adjustment instruction, color adjustment instruction and region are true
Fixed instruction so that the display screen according to the brightness adjustment instruct by display brightness be adjusted to the target display brightness and
Display color is adjusted to the target display color according to the color adjustment instruction and according to the region determine instruction
Determining region to be shown corresponding with the area to be shown, with the region to be shown according to the target display brightness with
The target display color shows the ad content.
As can be seen that the vision of user is then influenced when in direct sunlight to display screen, so, in present embodiment, root
Determine whether in meeting direct projection to display screen according to direct sunlight angle, if so, then making to show screen display not by changing font color
The font color influenced by the sun, to change user to the appreciation effect of ad content, if not, the color of default can be used
Presenting advertising content；In addition, display brightness is adjusted to the brightness with ambient light brightness matching, to increase in display
The display effect of advertisement.
In some possible embodiments, the method also includes:
When receiving N number of geographical location information that N number of display screen is sent, server is believed according to N number of geographical location
Breath determines that N number of display screen belongs to M display screen of same predeterminable area, the corresponding geographical location letter of each display screen
Breath；It determines walking duration of the user from i-th of display screen to (i+1) a display screen, adds 1 mode to be incremented by every time to i, work as i+
When 1=M, (M-1) a walking duration is obtained, and the average walking duration of (M-1) described in determination a walking duration, described i-th aobvious
Display screen is any one display screen in the M display screen；The ad content is split as M sub- ad contents；By institute
It states ad content and is sent respectively to the M display screen, each display screen initial play being arranged in the M display screen is wide
The difference of content is accused, and the every display of sub- ad content on each display screen in the M display screen is set
It averagely walks described in Shi Changwei duration；Wherein, M and N is the integer more than or equal to 2, and M≤N.
Wherein, above-mentioned predeterminable area can be the same cell, the same school district, the same railway station region, etc..
As can be seen that in the present embodiment, when server receives the geographical location letter that the same predeterminable area uploads
When breath, the display contents of multiple display screens and display time are configured, with guarantee user in predeterminable area walking, often
The position for reaching a display screen can watch different ad contents, to guarantee the integrality of advertisement promotion, improve wide
Promotion effect is accused, and since user will not often browse to duplicate ad content, to improve user experience.
Referring to Fig.2, Fig. 2 is the advertisement recommended method of another display screen provided by the embodiments of the present application, this method application
In advertisement recommender system, which includes server and display screen, this method comprises:
Step 201: server receives the geographical location information sent from display screen.
Step 202: server obtains current time.
Step 203: server receives the image data that the display screen is sent.
Wherein, described image data are the image in the predeterminable area in the front of the display screen within a preset period of time
Data.
Determine ad content corresponding with the current time and the geographical location information.
Step 204: server carries out In vivo detection according to described image data, and determining whether there is in the predeterminable area
Living body.
Step 205: there are living body, server determination and the current time, the geographical location information
And the corresponding ad content of described image data.
Step 206: server sends the ad content to the display screen, described wide to show on the display screen
Accuse content.
As can be seen that in the embodiment of the present application, when receiving the geographical location information from display screen, and obtaining and is current
Between and the matched ad content of geographical location information, and the ad content is sent to display screen and is shown, to realize automatic
Ad content in display screen is set, moreover, the ad content and geographical location and time match, so that ad content be made to have
Specific aim improves the promotion effect of advertisement；Moreover, before obtaining ad content, first to the predeterminable area before display screen into
Row In vivo detection, to determine whether that someone watches the display screen, only someone watch when, then to the display screen send ad content
It is shown, to avoid the display power consumption for additionally increasing display screen, specific aim only is carried out to user and is shown.
It should be noted that the specific implementation process of each step of method shown in Fig. 2 can be found in described in above-mentioned Figure 1B
The specific implementation process of method, no longer describes herein.
Refering to Fig. 3, Fig. 3 is the advertisement recommended method of another display screen provided by the embodiments of the present application, this method application
In advertisement recommender system, which includes server and display screen, this method comprises:
Step 301: server receives the geographical location information sent from display screen.
Step 302: server obtains current time.
Step 303: server receives the image data that the display screen is sent.
Wherein, described image data are the image in the predeterminable area in the front of the display screen within a preset period of time
Data.
Determine ad content corresponding with the current time and the geographical location information.
Step 304: server carries out In vivo detection according to described image data, and determining whether there is in the predeterminable area
Living body.
Step 305: there are living body, server determination and the current time, the geographical location information
And the corresponding ad content of described image data.
Step 306: server determines the corresponding environmental information of the display screen according to the positional information.
Wherein, the environmental information includes light luminance and direct sunlight angle.
Step 307: server determines the corresponding target display brightness of the display screen according to the light luminance.
Step 308: server determines the corresponding target display color of the display screen according to the direct sunlight angle.
Step 309: server obtains the text information size of the ad content, is determined according to the text information size
The area to be shown of the display screen.
Step 310: server sends the ad content to the display screen and brightness adjustment instruction, color adjustment refer to
Order and region determine instruction, so that the display screen is instructed according to the brightness adjustment is adjusted to the target for display brightness
Display brightness and display color is adjusted to by the target display color according to the color adjustment instruction and according to described
The determining region to be shown corresponding with the area to be shown of region determine instruction, in the region to be shown according to the mesh
Mark display brightness and the target display color show the ad content.
As can be seen that in the embodiment of the present application, when receiving the geographical location information from display screen, and obtaining and is current
Between and the matched ad content of geographical location information, and the ad content is sent to display screen and is shown, to realize automatic
Ad content in display screen is set, moreover, the ad content and geographical location and time match, so that ad content be made to have
Specific aim improves the promotion effect of advertisement；Moreover, before obtaining ad content, first to the predeterminable area before display screen into
Row In vivo detection, to determine whether that someone watches the display screen, only someone watch when, then to the display screen send ad content
It is shown, to avoid the display power consumption for additionally increasing display screen, specific aim only is carried out to user and is shown；In addition, according to ring
Border information adjusts the display mode of display screen, so that more adaptation ambient enviroment, raising are wide when making display screen presenting advertising content
The promotion effect of announcement.
It should be noted that the specific implementation process of each step of method shown in Fig. 3 can be found in described in above-mentioned Figure 1B
The specific implementation process of method, no longer describes herein.
It is consistent with above-mentioned Figure 1B, Fig. 2, embodiment shown in Fig. 3, referring to Fig. 4, Fig. 4 provides for the embodiment of the present application
A kind of display screen advertisement recommend server 400 structural schematic diagram, as shown in figure 4, server 400 include processor,
Memory, communication interface and one or more programs, wherein said one or multiple programs are different from said one or multiple
Application program, and said one or multiple programs are stored in above-mentioned memory, and are configured to be executed by above-mentioned processor,
Above procedure includes the instruction for executing following steps:
Receive the geographical location information sent from display screen；
Obtain current time；
Determine ad content corresponding with the current time and the geographical location information；
The ad content is sent to the display screen, to show the ad content on the display screen.
In some possible embodiments, corresponding with the current time and the geographical location information in determination
Before ad content, above procedure is also used to execute the instruction of following steps:
The image data that the display screen is sent is received, described image data are the preset areas in the front of the display screen
Image data in domain within a preset period of time；
In vivo detection is carried out according to described image data, is determined in the predeterminable area with the presence or absence of living body；
There are living body, advertisement corresponding with the current time and the geographical location information is being determined
In terms of content, above procedure is specifically used for executing the instruction of following steps: determining to believe with the current time, the geographical location
Breath and the corresponding ad content of described image data.
In some possible embodiments, determining with the current time, the geographical location information and described
In terms of the corresponding ad content of image data, above procedure is specifically used for executing the instruction of following steps:
Based on algorithm of target detection, at least one portrait area in described image data is determined；
Obtain at least one corresponding portrait data of at least one described portrait area；
The corresponding characteristic information of each portrait data is extracted, at least one characteristic information is obtained；
At least one described characteristic information is clustered, at least one cluster result is obtained；
Pseudo label is added to each cluster result, and determines the quantity of the corresponding portrait data of each pseudo label；
Using the most pseudo label of the quantity of portrait data as target pseudo label；
Obtain ad content corresponding with the target pseudo label, the current time and the geographical location information.
In some possible embodiments, before sending the ad content to the display screen, above procedure is also
For executing the instruction of following steps:
Determine that the corresponding environmental information of the display screen, the environmental information include light luminance according to the positional information
With direct sunlight angle；
The corresponding target display brightness of the display screen is determined according to the light luminance；
The corresponding target display color of the display screen is determined according to the direct sunlight angle；
The text information size for obtaining the ad content, according to the text information size determine the display screen to
Display area；
The ad content is being sent to the display screen, in terms of showing the ad content on the display screen,
Above procedure is specifically used for executing the instruction of following steps:
The ad content is sent to the display screen and brightness adjustment instruction, color adjustment instruction and region determine
Instruction, so that the display screen is instructed according to the brightness adjustment is adjusted to the target display brightness and root for display brightness
According to the color adjustment instruction by display color be adjusted to the target display color and according to the region determine instruction it is true
Fixed region to be shown corresponding with the area to be shown, in the region to be shown according to the target display brightness and institute
It states target display color and shows the ad content.
Refering to the one of the server 500 that Fig. 5, Fig. 5 advertisement for showing display screen involved in above-described embodiment are recommended
The possible functional unit of kind forms block diagram, and server 500 includes: receiving unit 510, acquiring unit 520,530 and of determination unit
Transmission unit 540, in which:
Receiving unit 510, for receiving the geographical location information sent from display screen；
Acquiring unit 520, for obtaining current time；
Determination unit 530, for determining ad content corresponding with the current time and the geographical location information；
Transmission unit 540, it is described to show on the display screen for sending the ad content to the display screen
Ad content.
In some possible embodiments, corresponding with the current time and the geographical location information in determination
Before ad content, receiving unit 510 is also used to: receiving the image data that the display screen is sent, described image data are institute
State image data within a preset period of time in the predeterminable area in the front of display screen；
Determination unit 530 is also used to carry out In vivo detection according to described image data, determine in the predeterminable area whether
There are living bodies；
There are living body, advertisement corresponding with the current time and the geographical location information is being determined
In terms of content, determination unit 530 is specifically used for: determining and the current time, the geographical location information and described image
The corresponding ad content of data.
In some possible embodiments, determining with the current time, the geographical location information and described
In terms of the corresponding ad content of image data, determination unit 530 is specifically used for:
Based on algorithm of target detection, at least one portrait area in described image data is determined；
Obtain at least one corresponding portrait data of at least one described portrait area；
The corresponding characteristic information of each portrait data is extracted, at least one characteristic information is obtained；
At least one described characteristic information is clustered, at least one cluster result is obtained；
Pseudo label is added to each cluster result, and determines the quantity of the corresponding portrait data of each pseudo label；
Using the most pseudo label of the quantity of portrait data as target pseudo label；
Obtain ad content corresponding with the target pseudo label, the current time and the geographical location information.
In some possible embodiments, before sending the ad content to the display screen, determination unit
530, it is also used to:
Determine that the corresponding environmental information of the display screen, the environmental information include light luminance according to the positional information
With direct sunlight angle；
The corresponding target display brightness of the display screen is determined according to the light luminance；
The corresponding target display color of the display screen is determined according to the direct sunlight angle；
The text information size for obtaining the ad content, according to the text information size determine the display screen to
Display area；
The ad content is being sent to the display screen, in terms of showing the ad content on the display screen,
Transmission unit 540, is also used to:
The ad content is sent to the display screen and brightness adjustment instruction, color adjustment instruction and region determine
Instruction, so that the display screen is instructed according to the brightness adjustment is adjusted to the target display brightness and root for display brightness
According to the color adjustment instruction by display color be adjusted to the target display color and according to the region determine instruction it is true
Fixed region to be shown corresponding with the area to be shown, in the region to be shown according to the target display brightness and institute
It states target display color and shows the ad content.
The embodiment of the present application also provides a kind of computer storage medium, and the computer-readable recording medium storage has calculating
Machine program, the computer program are executed by processor to realize any display screen as recorded in above method embodiment
Some or all of advertisement recommended method step.
The embodiment of the present application also provides a kind of computer program product, and the computer program product includes storing calculating
The non-transient computer readable storage medium of machine program, the computer program are operable to that computer is made to execute such as above-mentioned side
Some or all of the advertisement recommended method of any display screen recorded in method embodiment step.
It should be noted that for the various method embodiments described above, for simple description, therefore, it is stated as a series of
Combination of actions, but those skilled in the art should understand that, the application is not limited by the described action sequence because
According to the application, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to alternative embodiment, related actions and modules not necessarily the application
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, such as the division of the unit, it is only a kind of
Logical function partition, there may be another division manner in actual implementation, such as multiple units or components can combine or can
To be integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Coupling, direct-coupling or communication connection can be through some interfaces, the indirect coupling or communication connection of device or unit,
It can be electrical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, each functional unit in each embodiment of the application can integrate in one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also be realized in the form of software program module.
If the integrated unit is realized in the form of software program module and sells or use as independent product
When, it can store in a computer-readable access to memory.Based on this understanding, the technical solution of the application substantially or
Person says that all or part of the part that contributes to existing technology or the technical solution can body in the form of software products
Reveal and, which is stored in a memory, including some instructions are used so that a computer equipment
(can be personal computer, server or network equipment etc.) executes all or part of each embodiment the method for the application
Step.And memory above-mentioned includes: USB flash disk, read-only memory (ROM, Read-Only Memory), random access memory
The various media that can store program code such as (RAM, Random Access Memory), mobile hard disk, magnetic or disk.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can store in a computer-readable memory, memory
May include: flash disk, read-only memory (English: Read-Only Memory, referred to as: ROM), random access device (English:
Random Access Memory, referred to as: RAM), disk or CD etc..
The embodiment of the present application is described in detail above, specific case used herein to the principle of the application and
Embodiment is expounded, the description of the example is only used to help understand the method for the present application and its core ideas；
At the same time, for those skilled in the art can in specific embodiments and applications according to the thought of the application
There is change place, in conclusion the contents of this specification should not be construed as limiting the present application.
Claims (10)
1. a kind of advertisement recommended method of display screen, which is characterized in that the described method includes:
Receive the geographical location information sent from display screen；
Obtain current time；
Determine ad content corresponding with the current time and the geographical location information；
The ad content is sent to the display screen, to show the ad content on the display screen.
2. the method according to claim 1, wherein described in determining and the current time and the geography
Before the corresponding ad content of location information, the method also includes:
The image data that the display screen is sent is received, described image data are in the predeterminable area in the front of the display screen
Image data within a preset period of time；
In vivo detection is carried out according to described image data, is determined in the predeterminable area with the presence or absence of living body；
There are living body, in determination advertisement corresponding with the current time and the geographical location information
Hold, comprising: determine ad content corresponding with the current time, the geographical location information and described image data.
3. according to the method described in claim 2, it is characterized in that, the determination and the current time, the geographical location
Information and the corresponding ad content of described image data, comprising:
Based on algorithm of target detection, at least one portrait area in described image data is determined；
Obtain at least one corresponding portrait data of at least one described portrait area；
The corresponding characteristic information of each portrait data is extracted, at least one characteristic information is obtained；
At least one described characteristic information is clustered, at least one cluster result is obtained；
Pseudo label is added to each cluster result, and determines the quantity of the corresponding portrait data of each pseudo label；
Using the most pseudo label of the quantity of portrait data as target pseudo label；
Obtain ad content corresponding with the target pseudo label, the current time and the geographical location information.
4. method according to claim 1-3, which is characterized in that described described wide to display screen transmission
Before accusing content, the method also includes:
Determine the corresponding environmental information of the display screen according to the positional information, the environmental information includes light luminance and too
Positive direct projection angle；
The corresponding target display brightness of the display screen is determined according to the light luminance；
The corresponding target display color of the display screen is determined according to the direct sunlight angle；
The text information size for obtaining the ad content determines the to be shown of the display screen according to the text information size
Area；
It is described to send the ad content to the display screen, to show the ad content on the display screen, comprising:
The ad content is sent to the display screen and brightness adjustment instruction, color adjustment instruction and region determination refer to
Enable so that the display screen according to the brightness adjustment instruct by display brightness be adjusted to the target display brightness and according to
Display color is adjusted to the target display color and is determined according to the region determine instruction by the color adjustment instruction
Region to be shown corresponding with the area to be shown, in the region to be shown according to the target display brightness and described
Target display color shows the ad content.
5. a kind of server, which is characterized in that the server includes:
Receiving unit receives the geographical location information sent from display screen；
Acquiring unit obtains current time；
Determination unit determines ad content corresponding with the current time and the geographical location information；
Transmission unit, Xiang Suoshu display screen sends the ad content, to show the ad content on the display screen.
6. server according to claim 5, which is characterized in that in the determining and current time and the geographical position
Before confidence ceases corresponding ad content,
The receiving unit, is also used to receive the image data that the display screen is sent, and described image data are the display screen
Front predeterminable area in image data within a preset period of time；
The determination unit is also used to carry out In vivo detection according to described image data, determines in the predeterminable area whether deposit
In living body；
The determination unit, there are living body, in determining and the current time and the geographical location information
When corresponding ad content, it is specifically used for: determining and the current time, the geographical location information and described image data
Corresponding ad content.
7. server according to claim 6, which is characterized in that
The determination unit, it is corresponding with the current time, the geographical location information and described image data in determination
When ad content, it is specifically used for:
Based on algorithm of target detection, at least one portrait area in described image data is determined；
Obtain at least one corresponding portrait data of at least one described portrait area；
The corresponding characteristic information of each portrait data is extracted, at least one characteristic information is obtained；
At least one described characteristic information is clustered, at least one cluster result is obtained；
Pseudo label is added to each cluster result, and determines the quantity of the corresponding portrait data of each pseudo label；
Using the most pseudo label of the quantity of portrait data as target pseudo label；
Obtain ad content corresponding with the target pseudo label, the current time and the geographical location information.
8. according to the described in any item servers of claim 5-7, which is characterized in that described to described in display screen transmission
Before ad content,
The determination unit is also used to determine the corresponding environmental information of the display screen, the environment according to the positional information
Information includes light luminance and direct sunlight angle；It is bright to determine that the corresponding target of the display screen is shown according to the light luminance
Degree；The corresponding target display color of the display screen is determined according to the direct sunlight angle；Obtain the text of the ad content
Information size determines the area to be shown of the display screen according to the text information size；
The transmission unit is sending the ad content to the display screen, to show the advertisement on the display screen
When content, be specifically used for: Xiang Suoshu display screen send the ad content and brightness adjustment instruction, color adjustment instruction and
Region determine instruction so that the display screen according to the brightness adjustment instruct by display brightness be adjusted to the target show it is bright
Degree and according to the color adjustment instruction by display color be adjusted to the target display color and according to the region it is true
The determining region to be shown corresponding with the area to be shown of fixed instruction, to be shown in the region to be shown according to the target
Brightness and the target display color show the ad content.
9. a kind of electronic equipment, which is characterized in that including processor, memory, communication interface and one or more program,
In, one or more of programs are stored in the memory, and are configured to be executed by the processor, described program
Include the steps that requiring the instruction in any one of 1-5 method for perform claim.
10. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has computer journey
Sequence, the computer program are executed by processor to realize the method according to claim 1 to 5.
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