CN110399561B - Information recommendation method, information recommendation device and electronic equipment - Google Patents
Information recommendation method, information recommendation device and electronic equipment Download PDFInfo
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- CN110399561B CN110399561B CN201910703320.6A CN201910703320A CN110399561B CN 110399561 B CN110399561 B CN 110399561B CN 201910703320 A CN201910703320 A CN 201910703320A CN 110399561 B CN110399561 B CN 110399561B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The disclosure provides an information recommendation method, an information recommendation device and electronic equipment. The information recommendation method executed by the server side comprises the following steps: responding to a recommendation information instruction, and generating first recommendation information aiming at a specified user identifier, wherein the first recommendation information comprises link information and commodity attribute information of a commodity, and the link information is used for jumping to a commodity display interface of the commodity; acquiring a link identifier, wherein the link identifier is generated based on link information; replacing the link information with the link identifier to generate second recommendation information; and sending the second recommendation information to the client corresponding to the user identification.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to an information recommendation method, an information recommendation apparatus, and an electronic device.
Background
Short message marketing is one of the important methods for exploiting the business in the banking industry. The related short message marketing introduces related service contents through short message contents and provides corresponding webpage links for users.
In carrying out the presently disclosed concept, the inventors have found that there are at least the following problems in the related art. And if the user is interested in the marketing content, jumping to a corresponding page by clicking the webpage link. The short message marketing website link has the characteristic of being easy to counterfeit, and the user loss can be caused.
Disclosure of Invention
In view of the above, the present disclosure provides an information recommendation method, an information recommendation apparatus, and an electronic device for solving the problem that a short message marketing website link is easy to counterfeit.
One aspect of the present disclosure provides an information recommendation method performed by a server side, which may include: responding to a recommendation information instruction, and generating first recommendation information aiming at a specified user identifier, wherein the first recommendation information comprises link information and commodity attribute information of a commodity, and the link information is used for jumping to a commodity display interface of the commodity; acquiring a link identifier, wherein the link identifier is generated based on link information; replacing the link information with the link identifier to generate second recommendation information; and sending the second recommendation information to the client corresponding to the user identifier.
According to the information recommendation method provided by the embodiment of the disclosure, the link information in the recommendation information is replaced by the link identifier, and the link identifier can be used for determining the corresponding link information by a server providing service for the specified application. If the user just clicks the link identifier and does not jump to directly open the link, the server side of the designated application is needed to determine the corresponding link information, and the designated application is subjected to security authentication and has higher credibility. Therefore, the problem that the short message marketing website link is easy to counterfeit and possibly causes user loss is at least partially solved.
According to the embodiment of the disclosure, the server side stores the mapping relation between the link information and the link identification; and acquiring the link identifier comprises: and determining a link identifier according to the link information and the mapping relation.
According to an embodiment of the present disclosure, after sending the second recommendation information to the client corresponding to the user identifier, the method may further include: receiving a link identifier from a client, wherein the client is provided with a first application, and the link identifier is input through the first application; determining whether link information corresponding to the link identifier exists or not in response to the link identifier; and if the link information corresponding to the link identification exists, sending commodity display interface information of the commodity corresponding to the link information to the client. The credibility of the first application is high, and the provided skip interface is ensured not to have cheating information and the like.
According to an embodiment of the present disclosure, after receiving the link identifier from the client, the method may further include: storing and updating the attribute information of the link identifier, wherein the attribute information of the link identifier comprises at least one of receiving times, receiving time, commodity display interface display duration and commodity transaction information; and analyzing the attribute information of the link identifier to determine an information recommendation effect and a user preference corresponding to the link identifier.
According to an embodiment of the present disclosure, generating first recommendation information for a specified user identification includes: acquiring historical transaction information of a designated user identifier; determining a recommended commodity based on the historical transaction information; and generating first recommendation information based on the recommended commodity.
Another aspect of the present disclosure provides an information recommendation method performed by a client, where the client is communicatively connected to a server, and the method may include: receiving and displaying second recommendation information, wherein the second recommendation information is generated by a server and comprises a link identifier and commodity attribute information of a commodity, the link identifier has corresponding link information, and the link information is used for jumping to a commodity display interface of the commodity; receiving user operation; responding to user operation, and obtaining a link identifier; and sending the link identification to the server side, so that the server side determines the commodity display interface of the commodity required by the user based on the link identification.
According to an embodiment of the present disclosure, the method may further include: and after the link identification is sent to the server, receiving and displaying the commodity display interface information from the server.
According to an embodiment of the present disclosure, a client installs a first application and a second application. Correspondingly, the presenting of the second recommendation information comprises: and presenting the second recommendation information in the second application. Accordingly, in response to a user operation, obtaining the link identification may include: responding to user operation of the user for the second recommendation information, and switching to the first application; and the first application identifies the second recommendation information to acquire the link identifier.
According to the embodiment of the disclosure, sending the link identifier to the server side includes: and after acquiring the link identifier, the first application sends the link identifier to the server.
Another aspect of the present disclosure provides an information recommendation apparatus including a first information generation module, a first link identifier acquisition module, a second information generation module, and a first information transmission module. The first information generation module is used for responding to a recommendation information instruction and generating first recommendation information aiming at a specified user identifier, wherein the first recommendation information comprises link information and commodity attribute information of a commodity, and the link information is used for jumping to a commodity display interface of the commodity; the first link identification acquisition module is used for acquiring link identifications, and the link identifications are generated based on link information; the second information generation module is used for replacing the link information with the link identifier to generate second recommendation information; and the first information sending module is used for sending the second recommendation information to the client corresponding to the user identification. It should be noted that each module may execute the operation of the corresponding method, and details are not repeated herein.
Another aspect of the present disclosure provides an information recommendation apparatus including an information presentation module, an operation receiving module, a second link identifier obtaining module, and a link identifier sending module. The information display module is used for receiving and displaying second recommendation information, wherein the second recommendation information is generated by the server and comprises a link identifier and commodity attribute information of a commodity, the link identifier is provided with corresponding link information, and the link information is used for jumping to a commodity display interface of the commodity; the operation receiving module is used for receiving user operation; the second link identifier acquisition module is used for responding to user operation and acquiring a link identifier; and the link identifier sending module is used for sending the link identifier to the server side so that the server side can determine the commodity display interface of the commodity required by the user based on the link identifier. It should be noted that each module may execute the operation of the corresponding method, and details are not repeated herein.
Another aspect of the present disclosure provides an electronic device comprising one or more processors and a storage device, wherein the storage device is configured to store executable instructions, which when executed by the processors, implement the method as above.
Another aspect of the disclosure provides a computer-readable storage medium storing computer-executable instructions for implementing the above method when executed.
Another aspect of the disclosure provides a computer program comprising computer executable instructions for implementing the method as above when executed.
Drawings
The above and other objects, features and advantages of the present disclosure will become more apparent from the following description of the embodiments of the present disclosure with reference to the accompanying drawings, in which:
fig. 1 schematically illustrates an application scenario of an information recommendation method, an information recommendation apparatus, and an electronic device according to an embodiment of the present disclosure;
fig. 2 schematically shows an exemplary system architecture to which the information recommendation method, the information recommendation apparatus, and the electronic device may be applied according to an embodiment of the present disclosure;
FIG. 3 schematically shows a flow chart of an information recommendation method according to an embodiment of the disclosure;
FIG. 4 schematically shows a flow diagram of an information recommendation method according to another embodiment of the disclosure;
FIG. 5 schematically illustrates a schematic diagram of user preferences according to an embodiment of the disclosure;
FIG. 6 schematically shows a flow chart of an information recommendation method according to another embodiment of the present disclosure;
FIG. 7 schematically illustrates a flow chart of an information recommendation method according to another embodiment of the present disclosure;
fig. 8 schematically shows a schematic diagram of displaying link information in a first application according to an embodiment of the present disclosure;
FIG. 9 schematically shows a block diagram of an information recommendation device according to an embodiment of the present disclosure;
fig. 10 schematically shows a block diagram of an information recommendation device according to another embodiment of the present disclosure; and
FIG. 11 schematically shows a block diagram of an electronic device according to an embodiment of the disclosure.
Detailed Description
Hereinafter, embodiments of the present disclosure will be described with reference to the accompanying drawings. It should be understood that the description is illustrative only and is not intended to limit the scope of the present disclosure. In the following detailed description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the disclosure. It may be evident, however, that one or more embodiments may be practiced without these specific details. Moreover, in the following description, descriptions of well-known structures and techniques are omitted so as to not unnecessarily obscure the concepts of the present disclosure.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the disclosure. The terms "comprises," "comprising," and the like, as used herein, specify the presence of stated features, steps, operations, and/or components, but do not preclude the presence or addition of one or more other features, steps, operations, or components.
All terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art unless otherwise defined. It is noted that the terms used herein should be interpreted as having a meaning that is consistent with the context of this specification and should not be interpreted in an idealized or overly formal sense.
Where a convention analogous to "at least one of A, B and C, etc." is used, in general such a construction is intended in the sense one having skill in the art would understand the convention (e.g., "a system having at least one of A, B and C" would include but not be limited to systems that have a alone, B alone, C alone, a and B together, a and C together, B and C together, and/or A, B, C together, etc.). Where a convention analogous to "A, B or at least one of C, etc." is used, in general such a construction is intended in the sense one having skill in the art would understand the convention (e.g., "a system having at least one of A, B or C" would include but not be limited to systems that have a alone, B alone, C alone, a and B together, a and C together, B and C together, and/or A, B, C together, etc.). The terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more features.
The embodiment of the disclosure provides an information recommendation method, an information recommendation device and electronic equipment. The information recommendation method comprises an information generation process and an information recommendation process. In the information generation process, responding to a recommendation information instruction, generating first recommendation information aiming at a specified user identifier, wherein the first recommendation information comprises link information and commodity attribute information of a commodity, then acquiring the link identifier of the link information, replacing the link information in the first recommendation information with the link identifier, and generating second recommendation information. And after the information generation process is finished, entering an information recommendation process, and sending second recommendation information to the client corresponding to the user identifier.
Fig. 1 schematically illustrates an application scenario of an information recommendation method, an information recommendation apparatus, and an electronic device according to an embodiment of the present disclosure.
As shown in the upper diagram of fig. 1, at 8 am on 10 th 7 th, the XX bank sends a birthday blessing message to mr. guo X through the number 106XX0245XXX, and recommends a financing product, which indicates that mr. guo X of the user can enjoy higher privilege. The short message contains webpage link information: www.xxxxbank.com/… …, Mr. Guo X may jump to the corresponding financial product for purchase by clicking the web page link information. However, the lawless person can easily imitate XX bank to generate similar short messages by a number similar to the number 106XX0245XXX, and the short messages can include lawless websites preset by the lawless person to illegally invade the assets of mr. guo X. As shown in the following diagram of fig. 1, the web page link information in the birthday blessing message: www.xxxxbank.com/… … was replaced for short passwords: 35XX12, so that the user does not directly jump to a web page by clicking the web page link information, such as a malicious web page preset by a malicious party. In addition, the short message may further include prompt information such as a short password using method, so that when the user wishes to view the product, the user may obtain the link information corresponding to the link identifier according to the prompt information.
According to the information recommendation method provided by the embodiment of the disclosure, the webpage link information and the like in the short message are replaced by the link identification such as the short password, and the link identification can find the corresponding webpage link information in the server side and cannot be directly exposed in the short message. In addition, the user can open the link corresponding to the short password by using a safe designated application, and the possibility that the assets of the user are illegally occupied is effectively reduced.
Fig. 2 schematically shows an exemplary system architecture to which the information recommendation method, the information recommendation apparatus, and the electronic device according to the embodiments of the present disclosure can be applied. It should be noted that fig. 2 is only an example of a system architecture to which the embodiments of the present disclosure may be applied to help those skilled in the art understand the technical content of the present disclosure, and does not mean that the embodiments of the present disclosure may not be applied to other devices, systems, environments or scenarios.
As shown in fig. 2, the system architecture 100 according to this embodiment may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 may include a plurality of gateways, routers, hubs, network wires, etc. to provide a medium for communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with other terminal devices and the server 105 through the network 104 to receive or send information and the like, such as information of the merchandise display interface corresponding to the upload link identifier, the download link identifier, and the like. The terminal devices 101, 102, 103 may be installed with various communication client applications, such as banking applications, shopping-like applications, web browser applications, search-like applications, office-like applications, instant messaging tools, mailbox clients, social platform software, etc. (by way of example only).
The terminal devices 101, 102, 103 include, but are not limited to, smart phones, virtual reality devices, augmented reality devices, remote cameras, tablets, laptop portable computers, desktop computers, and the like.
The server 105 may generate recommendation information in the recommendation information instruction. For example, the server 105 may be a back office management server, a cluster of servers, and the like. The background management server may process the recommendation information, for example, identify the key information, and feed back a processing result (the recommendation information identified by the key information) to the terminal device. In addition, the information of the commodity display interface corresponding to the link identification can be sent to the client.
It should be noted that the information recommendation method provided by the embodiment of the present disclosure may be generally executed by the server 105. Accordingly, the information recommendation device provided by the embodiment of the present disclosure may be generally disposed in the server 105. The information recommendation method provided by the embodiment of the present disclosure may also be executed by a server or a server cluster different from the server 105 and capable of communicating with the terminal devices 101, 102, 103 and/or the server 105.
It should be understood that the number of terminal devices, networks, and servers are merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Fig. 3 schematically shows a flow chart of an information recommendation method according to an embodiment of the present disclosure.
As shown in fig. 3, the method may include operations S301 to S307.
In operation S301, in response to a recommendation information instruction, first recommendation information for a specific user identifier is generated, where the first recommendation information includes link information and commodity attribute information of a commodity, and the link information is used to jump to a commodity display interface of the commodity.
In this embodiment, the first recommendation information may be related information of a product generated for a specific user and having a high purchase rate for the specific user. In addition, the first recommendation information can also be related information of products to be promoted, which is released by a bank. Of course, users with high purchase success rate can be selected from a plurality of users for promotion based on products to be promoted. The designated user identifier may be a unique identifier allocated to each user by the server, or a user mobile phone number or the like may be used as the user identifier.
The commodity attribute information may be introduction information for the commodity, such as various parameter information of the commodity. Such as average annual benefit rate, periodicity, risk level of evaluation, etc., of the fund product. For example, information on the production amount, composition, equivalent currency, etc. of the commemorative coin, etc. In addition, attribute information of investment goods such as gold bricks, such as unit price, purity, recovery condition, and the like, may be included.
The linking information includes, but is not limited to, at least one of: web page links, application links, or location-specific links, etc. For example, a user may jump to a display interface of a web link by clicking on the web link in the related art.
In operation S303, a link identification is acquired, and the link identification is generated based on the link information.
In this embodiment, the server stores the mapping relationship between the link information and the link identifier. Accordingly, obtaining the link identification may include: and determining a link identifier according to the link information and the mapping relation. For example, the server side stores the mapping relation between the webpage link of the sales interface of the fund product and the unique link identification. That is, the server may determine the link identifier corresponding to the link information by looking up a table or the like based on the link information. The link identifier may be character information such as a short password, such as a numeric string, an alphabetic string, a symbol string, and so on. Reference to 35XX12 in FIG. 1 is the link ID.
In operation S305, the link identification is substituted for the link information, and second recommendation information is generated.
In this embodiment, the link identifier may be replaced by directly using a preset template. Referring to FIG. 1, the "click www.xxxxbank.com/… … buy" is replaced directly with "enter short password in XX application: 35XX12, make purchase ". The second recommendation information does not include illegal links which are easy to counterfeit by illegal molecules, and the property safety of the user is improved.
In operation S307, second recommendation information is sent to the client corresponding to the user identifier.
Specifically, the second recommendation information may be directly sent to a specified client, for example, directly sent to a specified mobile phone number in a short message manner. Of course, the user identifier may be a mobile phone number, a micro signal, a QQ number, a mailbox address, a micro blog number, and the like, which can be used to determine various identifiers of the user.
According to the information recommendation method provided by the embodiment of the disclosure, the link in the recommendation information is replaced by the link identifier, the link identifier can search the corresponding link information through the designated application, and the designated application is subjected to security authentication and has higher reliability. Therefore, the problem that the short message marketing website link is easy to counterfeit and possibly causes user loss is at least partially solved.
Fig. 4 schematically shows a flow chart of an information recommendation method according to another embodiment of the present disclosure.
As shown in fig. 4, after performing operation S307 to send the second recommendation information to the client corresponding to the user identifier, the method may further include operations S401 to S405.
In operation S401, a link identifier is received from a client installed with a first application, the link identifier being input via the first application.
For example, after the user sees the second recommendation information in the short message, the user knows that the link identifier needs to be input in the first application from the second recommendation information to purchase the desired product. The first application may be a bank-certified secure application, such as a bank mobile phone application, and various other bank-certified applications. The first application can perform information interaction with the server, such as sending a link identifier, displaying information of a commodity corresponding to the link identifier, and the like.
In operation S403, it is determined whether link information corresponding to the link identifier exists in response to the link identifier.
Specifically, whether the link information corresponding to the link identifier exists may be determined by table lookup, database search, or the like.
In operation S405, if there is link information corresponding to the link identifier, commodity display interface information of a commodity corresponding to the link information is sent to the client.
For example, after the first application receives the link identifier and sends the link identifier to the server, if the server finds a commodity corresponding to the link identifier, the server may directly send the relevant information of the sales display interface of the commodity to the client for display. It should be noted that the sales display interface of the commodity may be directly displayed in the first application, or the sales display interface of the commodity may be displayed by opening another application, such as a browser.
Because the first application is the application of the bank after the bank is subjected to the security authentication, the property loss caused by the fact that a user clicks an unknown link in the recommendation information to enter an unsafe webpage and the like is effectively avoided.
In another embodiment, after receiving the link identification from the client, the method may further include the following operations.
Firstly, storing and updating the attribute information of the link identifier, wherein the attribute information of the link identifier comprises at least one of receiving times, receiving time, commodity display interface display duration and commodity transaction information.
For example, if the user views the corresponding product using the link identifier, the viewing operation may be recorded in the information related to the personal account of the user. In addition, information such as the viewing time length, whether to purchase, the purchasing time and the like can be recorded.
Then, the attribute information of the link identifier is analyzed to determine the information recommendation effect and the user preference corresponding to the link identifier.
Specifically, the information such as the number of times the link identifier is used and whether the user purchases the electronic device or the time of purchase can be statistically analyzed to obtain the favorite portrait of the user.
The information recommendation method provided by the embodiment of the disclosure facilitates generation of personalized recommendation information according to the favorite portrait of the user. Or, the users with high success rate of successful delivery are screened out from the multiple users aiming at specific products, and product recommendation is carried out, so that the recommendation effect is favorably improved.
In a particular embodiment, generating the first recommendation information for the specified user identification may include the following operations.
First, historical transaction information specifying a user identification is obtained.
Then, a recommended commodity is determined based on the historical transaction information. Such as which products the user has historically purchased, whether similar or more cost effective products exist, whether matching products exist, etc.
Then, first recommendation information is generated based on the recommended commodity.
FIG. 5 schematically shows a schematic diagram of user preferences according to an embodiment of the disclosure.
As shown in fig. 5, mr. guo X logs in the mobile phone application of XX bank by using its mobile phone number as the user name, so that there is historical transaction related information of mr. guo X in the server, for example, recently purchased XX fund, the transaction time is morning, and the consumption capability is strong. In addition, the server side can also inquire or store some account attribute information of mr guo X, such as whether the balance is sufficient or not. The server may analyze some preferences of mr. guo X based on such historical transaction-related information, etc. For example, a bank may prefer to purchase a short-term fund product when the current balance is high, and the success rate of purchasing the product in the morning is higher than that in the evening. The user preference information helps the server side to recommend products which are more valuable for the user to the client side.
According to the information recommendation method provided by the embodiment of the disclosure, the link information is searched through the link identifier, and statistics of relevant indexes such as the product identifier, the marketing code number and the event code number of the checked product is facilitated. The effectiveness, the profit effect and the like of short message marketing recommendation can be further counted through the related indexes, and data guarantee is provided for iteratively updating related marketing recommendation algorithms.
Another aspect of the present disclosure provides an information recommendation method performed by a client, where the client is in communication connection with a server.
Fig. 6 schematically shows a flow chart of an information recommendation method according to another embodiment of the present disclosure.
As shown in fig. 6, the method may include operations S601 to S607.
In operation S601, second recommendation information is received and displayed, where the second recommendation information is generated by a server and includes a link identifier and commodity attribute information of a commodity, the link identifier has corresponding link information, and the link information is used to jump to a commodity display interface of the commodity.
In this embodiment, the link information corresponding to the link identifier may be stored in the server and is not directly sent to the client. Therefore, the user may not include the link information in the recommendation information seen by the client. The user needs to use the link information to search for a web page link or the like from the server side that can jump to a specific web page.
In operation S603, a user operation is received.
User actions include, but are not limited to: click, slide, long press or drag, etc.
In operation S605, a link identification is obtained in response to a user operation. For example, the user clicks or long-presses the link identifier in the display interface of the short message application to copy the link identifier.
In operation S607, the link identifier is transmitted to the server, so that the server determines a goods display interface of the goods required by the user based on the link identifier.
Fig. 7 schematically shows a flowchart of an information recommendation method according to another embodiment of the present disclosure.
As shown in fig. 7, the method may further include operation S701: after operation S607 is executed to send the link identifier to the server, the information of the product display interface from the server is received and displayed.
For example, after receiving the information of the goods display interface from the server, the first application directly performs the goods display. For another example, the server side sends a web page link to the client side, and the client side automatically jumps to a corresponding web page and displays a commodity based on a browser and the like.
In addition, in order to promote the convenience degree that the user carries out the commodity purchase. The present disclosure also provides a method as shown below. The client is provided with a first application and a second application.
Accordingly, presenting the second recommendation information may include: and presenting the second recommendation information in the second application. For example, the second recommendation information is displayed in a short message application.
Accordingly, in response to a user operation, obtaining the link identification may include the following operations.
First, in response to a user operation on the second recommendation information by the user, switching to the first application. For example, the connection identifier or the second recommendation information may have a hyperlink attribute, directly linking to the first application. And jumping to the first application when the user clicks the second recommendation information or the link identification therein.
Then, the first application identifies the second recommendation information to obtain the link identifier. For example, the first application identifies whether the link identifier is included in the second recommendation information based on a preset rule. If the link identifier is a 6 digit number, the first application may identify consecutive 6 digits in the second recommendation information. For another example, if the start bit of the link identifier is a specific character, the first application may recognize a specific number of character strings in the second recommendation information, which start with the specific character.
In addition, after the first application recognizes the link identifier, the link identifier may be directly displayed on a display interface of the first application. In addition, the first application can also be started in the background, and the link identifier is automatically sent to the server side by the first application for searching so as to determine the corresponding link information; and then receiving the link information sent to the client by the server.
In another embodiment, sending the link identifier to the server includes: and after acquiring the link identifier, the first application sends the link identifier to the server.
Fig. 8 schematically shows a schematic diagram of displaying link information in a first application according to an embodiment of the present disclosure.
As shown in fig. 8, the upper diagram of fig. 8 shows that the XX bank is applied to 8 am on 10 th 7 th by a short message, a birthday blessing short message is sent to mr. guo X by the number 106XX0245XXX, and a money management product is recommended. Wherein, the short password: 35XX12 is a hyperlink linking to the first application. After the user clicks on the hyperlink, the first application launches in the background and recognizes the short password 35XX 12. The first application sends the short password to the server side, and the server side sends the short password to the client side after matching the link information. The client side presents the information as shown in the following figure of fig. 8: your short password 35XX12 is the proprietary choice financing product recommended to you, who should click the "confirm" button if you need to look at it now. And if the client receives the clicking operation of the user for the 'confirmation' button, the client automatically jumps to the display interface of the link information to display the financial product. Therefore, the use convenience of the user can be effectively improved.
Another aspect of the present disclosure provides an information recommendation apparatus executed by a server side.
Fig. 9 schematically shows a block diagram of an information recommendation device according to an embodiment of the present disclosure.
As shown in fig. 9, the information recommendation apparatus 900 may include a first information generation module 910, a first link identification acquisition module 920, a second information generation module 930, and a first information transmission module 940.
The first information generating module 910 is configured to generate, in response to a recommendation information instruction, first recommendation information for a specific user identifier, where the first recommendation information includes link information and commodity attribute information of a commodity, and the link information is used to jump to a commodity display interface of the commodity.
The first link identifier obtaining module 920 is configured to obtain a link identifier, where the link identifier is generated based on the link information.
The second information generating module 930 is configured to replace the link identifier with the link information to generate second recommendation information.
The first information sending module 940 is configured to send the second recommendation information to the client corresponding to the user identifier.
In addition, the information recommendation apparatus 900 may further include a link identifier receiving module, a link information determining module, and a presentation information transmitting module.
The link identification receiving module is used for receiving a link identification from a client, wherein the client is provided with a first application, and the link identification is input through the first application.
The link information determining module is used for responding to the link identification and determining whether link information corresponding to the link identification exists.
And the display information sending module is used for sending the commodity display interface information of the commodity corresponding to the link information to the client if the link information corresponding to the link identifier exists.
In addition, in order to increase the availability of the recommendation information with respect to the user, the information recommendation apparatus 900 may further include an identification attribute updating module and a preference determining module.
The identification attribute updating module is used for storing and updating attribute information of the link identification, wherein the attribute information of the link identification comprises at least one of receiving times, receiving time, commodity display interface display duration and commodity transaction information.
The preference determining module is used for analyzing the attribute information of the link identifier to determine the information recommendation effect and the user preference corresponding to the link identifier.
Another aspect of the present disclosure provides an information recommendation apparatus performed by a client.
Fig. 10 schematically shows a block diagram of an information recommendation apparatus according to another embodiment of the present disclosure.
As shown in fig. 10, the information recommendation device 1000 may include: the information presentation module 1010, the operation receiving module 1020, the second link identifier obtaining module 1030, and the link identifier transmitting module 1040.
The information display module 1010 is configured to receive and display second recommendation information, where the second recommendation information is generated by a server and includes a link identifier and commodity attribute information of a commodity, the link identifier has corresponding link information, and the link information is used to jump to a commodity display interface of the commodity.
The operation receiving module 1020 is used for receiving a user operation.
The second link identifier obtaining module 1030 is configured to obtain a link identifier in response to a user operation.
The link identifier sending module 1040 is configured to send the link identifier to the server, so that the server determines the goods display interface of the goods required by the user based on the link identifier.
It should be noted that the implementation, solved technical problems, realized functions, and achieved technical effects of each module/unit and the like in the apparatus part embodiment are respectively the same as or similar to the implementation, solved technical problems, realized functions, and achieved technical effects of each corresponding step in the method part embodiment, and are not described in detail herein.
The information recommendation device provided by the disclosure uses the link identification such as the short password to replace the corresponding webpage link in the short message to recommend the product in the short message. The bank application software can automatically identify the clipboard contents and extract the short password according to the short password generation rule. The bank application software can authenticate whether the short password is generated by the marketing short message short password generating device of the bank server side, and if the short password is generated by the marketing short message short password generating device of the bank server side, the matching result exists. If the short password is generated by a marketing short message short password generating device at the bank server side, the bank application software automatically jumps to a corresponding marketing page through the short password to display detailed business contents for interested users. The method and the system at least partially solve the problem that the short message marketing website link is easy to counterfeit and easily causes user loss.
Any of the modules, units, or at least part of the functionality of any of them according to embodiments of the present disclosure may be implemented in one module. Any one or more of the modules and units according to the embodiments of the present disclosure may be implemented by being split into a plurality of modules. Any one or more of the modules, units according to the embodiments of the present disclosure may be implemented at least partially as a hardware circuit, such as a Field Programmable Gate Array (FPGA), a Programmable Logic Array (PLA), a system on a chip, a system on a substrate, a system on a package, an Application Specific Integrated Circuit (ASIC), or may be implemented by any other reasonable means of hardware or firmware by integrating or packaging the circuits, or in any one of three implementations of software, hardware and firmware, or in any suitable combination of any of them. Alternatively, one or more of the modules, units according to embodiments of the present disclosure may be implemented at least partly as computer program modules, which, when executed, may perform the respective functions.
For example, any number of the first information generating module 910, the first link identifier obtaining module 920, the second information generating module 930, and the first information sending module 940 may be combined into one module to be implemented, or any one of the modules may be split into multiple modules. Alternatively, at least part of the functionality of one or more of these modules may be combined with at least part of the functionality of the other modules and implemented in one module. According to an embodiment of the present disclosure, at least one of the first information generating module 910, the first link identifier obtaining module 920, the second information generating module 930, and the first information sending module 940 may be at least partially implemented as a hardware circuit, such as a Field Programmable Gate Array (FPGA), a Programmable Logic Array (PLA), a system on a chip, a system on a substrate, a system on a package, an Application Specific Integrated Circuit (ASIC), or may be implemented by hardware or firmware in any other reasonable manner of integrating or packaging a circuit, or implemented by any one of three implementation manners of software, hardware, and firmware, or by a suitable combination of any several of them. Alternatively, at least one of the first information generating module 910, the first link identification obtaining module 920, the second information generating module 930, and the first information transmitting module 940 may be at least partially implemented as a computer program module, which may perform a corresponding function when executed.
FIG. 11 schematically shows a block diagram of an electronic device according to an embodiment of the disclosure. The electronic device shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 11, an electronic device 1100 according to an embodiment of the present disclosure includes a processor 1101, which can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)1102 or a program loaded from a storage section 1108 into a Random Access Memory (RAM) 1103. The processor 1101 may comprise, for example, a general purpose microprocessor (e.g., a CPU), an instruction set processor and/or associated chipset, and/or a special purpose microprocessor (e.g., an Application Specific Integrated Circuit (ASIC)), among others. The processor 1101 may also include on-board memory for caching purposes. The processor 1101 may include a single processing unit or multiple processing units for performing different actions of the method flows according to embodiments of the present disclosure.
In the RAM 1103, various programs and data necessary for the operation of the electronic device 1100 are stored. The processor 1101, the ROM 1102, and the RAM 1103 are connected to each other by a bus 1104. The processor 1101 performs various operations of the method flow according to the embodiments of the present disclosure by executing programs in the ROM 1102 and/or the RAM 1103. It is to be noted that the programs may also be stored in one or more memories other than the ROM 1102 and the RAM 1103. The processor 1101 may also perform various operations of method flows according to embodiments of the present disclosure by executing programs stored in the one or more memories.
According to an embodiment of the present disclosure, the method flow according to an embodiment of the present disclosure may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable storage medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication portion 1109 and/or installed from the removable medium 1111. The computer program, when executed by the processor 1101, performs the above-described functions defined in the system of the embodiment of the present disclosure. The systems, devices, apparatuses, modules, units, etc. described above may be implemented by computer program modules according to embodiments of the present disclosure.
The present disclosure also provides a computer-readable storage medium, which may be contained in the apparatus/device/system described in the above embodiments; or may exist separately and not be assembled into the device/apparatus/system. The computer-readable storage medium carries one or more programs which, when executed, implement the method according to an embodiment of the disclosure.
According to embodiments of the present disclosure, the computer-readable storage medium may be a non-volatile computer-readable storage medium, which may include, for example but is not limited to: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. For example, according to embodiments of the present disclosure, a computer-readable storage medium may include the ROM 1102 and/or the RAM 1103 and/or one or more memories other than the ROM 1102 and the RAM 1103 described above.
Those skilled in the art will appreciate that various combinations and/or combinations of features recited in the various embodiments and/or claims of the present disclosure can be made, even if such combinations or combinations are not expressly recited in the present disclosure. However, these examples are for illustrative purposes only and are not intended to limit the scope of the present disclosure. Although the embodiments are described separately above, this does not mean that the measures in the embodiments cannot be used advantageously in combination. The scope of the disclosure is defined by the appended claims and equivalents thereof. Various alternatives and modifications can be devised by those skilled in the art without departing from the scope of the present disclosure, and such alternatives and modifications are intended to be within the scope of the present disclosure.
Claims (6)
1. An information recommendation method executed by a server side, wherein the server side is in communication connection with a client side, and the method comprises the following steps:
responding to a recommendation information instruction, and generating first recommendation information aiming at a specified user identifier, wherein the first recommendation information comprises link information and commodity attribute information of a commodity, the link information is used for jumping to a commodity display interface of the commodity, the commodity attribute information is parameter information of the commodity, and the recommendation information instruction is generated based on user preference;
acquiring a link identifier, wherein the link identifier is generated based on the link information;
replacing the link information with the link identification to generate second recommendation information; and
sending the second recommendation information to a client corresponding to the user identification,
wherein the generating of the first recommendation information for the specified user identification comprises:
acquiring historical transaction information of a designated user identifier;
determining recommended goods based on the historical transaction information; and
and generating first recommendation information based on the recommended commodity.
2. The method of claim 1, wherein:
the server side stores the mapping relation between the link information and the link identification; and
the acquiring the link identifier comprises: and determining a link identifier according to the link information and the mapping relation.
3. The method of claim 1, further comprising: after sending the second recommendation information to the client corresponding to the user identifier,
receiving the link identification from the client, wherein the client is provided with a first application, and the link identification is input through the first application;
determining whether link information corresponding to the link identifier exists in response to the link identifier; and
and if the link information corresponding to the link identification exists, sending commodity display interface information of the commodity corresponding to the link information to the client.
4. The method of claim 3, further comprising: after receiving the link identification from the client,
storing and updating the attribute information of the link identifier, wherein the attribute information of the link identifier comprises at least one of receiving times, receiving time, commodity display interface display duration and commodity transaction information; and
analyzing the attribute information of the link identifier to determine information recommendation effect and user preference corresponding to the link identifier.
5. An information recommendation apparatus comprising:
the first information generation module is used for responding to a recommendation information instruction and generating first recommendation information aiming at a specified user identifier, wherein the first recommendation information comprises link information and commodity attribute information of a commodity, the link information is used for jumping to a commodity display interface of the commodity, the commodity attribute information is parameter information of the commodity, and the recommendation information instruction is generated based on user preference;
a first link identifier obtaining module, configured to obtain a link identifier, where the link identifier is generated based on the link information;
the second information generation module is used for replacing the link information with the link identifier to generate second recommendation information; and
a first information sending module, configured to send the second recommendation information to a client corresponding to the user identifier,
wherein the generating of the first recommendation information for the specified user identification comprises:
acquiring historical transaction information of a designated user identifier;
determining recommended goods based on the historical transaction information; and
and generating first recommendation information based on the recommended commodity.
6. An electronic device, comprising:
one or more processors;
storage means for storing executable instructions which, when executed by the processor, implement the method of any one of claims 1 to 4.
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| CN111782424B (en) * | 2020-07-03 | 2024-05-03 | 厦门美图之家科技有限公司 | Data processing method and device, electronic equipment and storage medium |
| CN113190305A (en) * | 2021-04-12 | 2021-07-30 | 深圳市梦网云创科技有限公司 | Short message processing method and device and terminal equipment |
| CN113129101B (en) * | 2021-04-19 | 2023-07-18 | 北京奇艺世纪科技有限公司 | Commodity display interface display method, related equipment and readable storage medium |
| CN113746913A (en) * | 2021-08-31 | 2021-12-03 | 上海明略人工智能(集团)有限公司 | Information recommendation method, system, device and storage medium |
| CN114071382B (en) * | 2021-11-16 | 2023-05-02 | 中国银行股份有限公司 | Message sending method and device |
| CN114979988B (en) * | 2022-05-07 | 2023-09-19 | 中移互联网有限公司 | Method and device for issuing short message, electronic equipment and storage medium |
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