CN110363585B - Analysis system for monitoring passenger flow conversion rate of each advertisement position - Google Patents
Analysis system for monitoring passenger flow conversion rate of each advertisement position Download PDFInfo
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- CN110363585B CN110363585B CN201910594158.9A CN201910594158A CN110363585B CN 110363585 B CN110363585 B CN 110363585B CN 201910594158 A CN201910594158 A CN 201910594158A CN 110363585 B CN110363585 B CN 110363585B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
Abstract
The invention relates to a system for monitoring the conversion rate of passenger flow at each advertisement position, which comprises a data analysis system, an advertisement position passenger flow acquisition device and an advertisement client store passenger flow acquisition device, wherein the advertisement position passenger flow acquisition device is arranged on an advertisement board, and is used for acquiring and transmitting MAC address information and GPS information of mobile equipment carried by each person within the range of 30-100 meters passing through the advertisement board to the data analysis system as initial data of advertisement objects; the advertiser store passenger flow acquisition device is installed in a commodity or service store of an advertiser, acquires MAC address information and GPS information of mobile equipment carried by a customer, and transmits the information to the data analysis system as target data of an advertising object. With the aid of the advertisement dog passenger flow conversion rate analysis system, accurate data can be obtained instead of random predicted values, and specific value of large-scale media can be improved, so that the media value is maximized.
Description
Technical Field
The invention relates to the technical field of advertisement passenger flow conversion analysis, in particular to an analysis system for monitoring passenger flow conversion rate of each advertisement position.
Background
Traditional outdoor big cards are put in, the putting effect of the big cards can not be accurately calculated according to data, namely, how many clients can see the advertisements to put in, an advertiser is unaware, how many people who see the advertisements can be converted into shops to visit, and better decisions on which positions of the big cards to put in can not be made.
Disclosure of Invention
The invention aims to solve the problems and the shortcomings, and provides an analysis system for monitoring the passenger flow conversion rate of each advertisement position, by which an advertiser can more hope that the media owner provides more accurate specific throwing effects such as passenger acquisition cost, thousand people cost and the like when selecting a throwing scheme, and the advertisement dog passenger flow conversion rate analysis system can obtain the accurate data instead of random predicted values, so that the specific value of the large-scale media can be more improved, and the media value is maximized.
The technical scheme of the invention is realized as follows: the system is characterized by comprising a data analysis system, an advertisement position passenger flow acquisition device and an advertisement client store passenger flow acquisition device, wherein the advertisement position passenger flow acquisition device is arranged on a billboard, acquires MAC address information and GPS information of mobile equipment carried by each person within the range of 30-100 meters passing through the billboard, transmits the acquired MAC address information and GPS information to the data analysis system through a wireless network, and the data analysis system collects data transmitted by the advertisement position passenger flow acquisition device and records the position information, the MAC address information and the GPS information of advertisements as initial data of advertisement objects; the advertisement client store passenger flow acquisition device is arranged in a commodity or service store of an advertisement owner, acquires MAC address information and GPS information of mobile equipment carried by a customer after the customer enters the store, and transmits the acquired MAC address information and GPS information to the data analysis system through a wireless network, and the data analysis system collects data transmitted by the advertisement client store passenger flow acquisition device and records the position information of the store, the MAC address information and the GPS information as target data of advertisement objects; the data analysis system compares and analyzes the target data with the initial data, if the MAC address information and the GPS information in the initial data are overlapped with the MAC address information and the GPS information in the target data, the overlapped data records are recorded, and the data analysis system calculates and analyzes the overlapped data records to obtain the advertisement putting conversion rate of each billboard position; the data analysis system adopts HBase to process mass passenger flow data, analyzes the passenger flow data in real time and at fixed time by using python language, and uses 4g wireless network to transmit data.
The invention has the beneficial effects that: the system can ensure that the advertiser can more hope that the media host provides more accurate specific delivery effects such as acquisition cost, thousand people cost and the like when selecting a delivery scheme, and the accurate data can be obtained by the advertisement dog passenger flow conversion rate analysis system instead of random estimated values, so that the specific value of the large-brand media can be more promoted, thereby maximizing the media value. And can provide accurate, objective people stream data for advertisement resource holders, accurately evaluate the commercial value of each advertisement position, and conveniently and accurately provide high-value advertisement choice delivery schemes for advertisement delivery clients.
Drawings
Fig. 1 is a schematic block diagram of the principles of the present invention.
Detailed Description
As shown in FIG. 1, the analysis system for monitoring the conversion rate of the passenger flow at each advertisement position comprises a data analysis system 1, an advertisement position passenger flow acquisition device 2 and an advertisement client store passenger flow acquisition device 3. Wherein the method comprises the steps of
The advertisement position passenger flow collection device 2 is arranged on a billboard, namely an advertisement dog standard edition, and is used for collecting MAC address information and GPS information of mobile equipment carried by each person within the range of 30-100 meters passing through the billboard, and transmitting the collected MAC address information and GPS information to the data analysis system 1 through a wireless network, wherein the data analysis system 1 collects data transmitted by the advertisement position passenger flow collection device 2, and records the position information, the MAC address information and the GPS information of the advertisement as initial data of an advertisement object. The hardware structure scheme of the advertisement position passenger flow collection device 2 refers to the technical scheme of the applicant, namely an outdoor advertisement media real-time monitoring and flow analysis system, the application number of which is 201710937343.4, and the technical scheme of the applicant, namely an outdoor advertisement media flow conversion analysis system, the application number of which is 201710918403.8.
The advertiser store passenger flow collection device 3 is installed in the commodity or service store of the advertiser, namely, the advertisement dog MINI edition. After a customer enters a store, the advertiser store passenger flow acquisition device 3 acquires MAC address information and GPS information of mobile equipment carried by the customer, the acquired MAC address information and GPS information are transmitted to the data analysis system 1 through a wireless network, the data analysis system 1 collects data transmitted by the advertiser store passenger flow acquisition device 3, and records the position information of the store, the MAC address information and the GPS information as target data of an advertising object. The hardware structure scheme of the advertiser store passenger flow collection device 3 refers to a technical scheme with the application name of 'mini bus shelter passenger flow detection equipment' and the application number of 201822259364.8.
The data analysis system 1 compares and analyzes the target data with the initial data, if the MAC address information and the GPS information in the initial data are overlapped with the MAC address information and the GPS information in the target data, the overlapped data records are recorded, and the data analysis system 1 calculates and analyzes the overlapped data records to obtain the advertisement putting conversion rate of each billboard position;
the data analysis system 1 adopts HBase to process mass passenger flow data, analyzes the passenger flow data in real time and at fixed time by using the python language, and uses a 4g wireless network to carry out data transmission.
The two versions of advertisement dog equipment adopt the use of mqtt light-weight protocol more widely and the last service end of data will be detected by the internet of things, and the server adopts load balancing deployment to deal with the link of a plurality of terminal advertisement dog equipment, so that the system is more stable. The data analysis system can start counting the data collected by the standard version of the passenger flow data on the big plate and the data collected by the mini version on the store on the day 0, so that the number of passenger flow to the store and the number of the big plate are repeated.
Claims (1)
1. An analysis system for monitoring passenger flow conversion rate at each advertisement position, which is characterized in that: comprises a data analysis system (1), an advertisement position passenger flow collection device (2) and an advertisement client store passenger flow collection device (3), wherein
The advertisement position passenger flow acquisition device (2) is arranged on the advertisement board, acquires the MAC address information and the GPS information of mobile equipment carried by each person within the range of 30-100 meters passing through the advertisement board, and transmits the acquired MAC address information and GPS information to the data analysis system (1) through a wireless network, and the data analysis system (1) collects the data transmitted by the advertisement position passenger flow acquisition device (2) and records the position information, the MAC address information and the GPS information of the advertisement as initial data of an advertisement object;
the advertisement client store passenger flow acquisition device (3) is arranged in a commodity or service store of an advertisement client, after a client enters the store, the advertisement client store passenger flow acquisition device (3) acquires MAC address information and GPS information of mobile equipment carried by the client, the acquired MAC address information and GPS information are transmitted to the data analysis system (1) through a wireless network, the data analysis system (1) collects data transmitted by the advertisement client store passenger flow acquisition device (3), and records the position information, the MAC address information and the GPS information of the store as target data of advertisement objects;
the data analysis system (1) compares and analyzes the target data with the initial data, if the MAC address information and the GPS information in the initial data are overlapped with the MAC address information and the GPS information in the target data, the overlapped data records are recorded, and the data analysis system (1) calculates and analyzes the overlapped data records to obtain the advertisement putting conversion rate of each billboard position;
the data analysis system (1) adopts HBase to process mass passenger flow data, analyzes the passenger flow data in real time and at fixed time by using python language, and uses a 4g wireless network to carry out data transmission.
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| CN201910594158.9A CN110363585B (en) | 2019-07-03 | 2019-07-03 | Analysis system for monitoring passenger flow conversion rate of each advertisement position |
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| CN201910594158.9A CN110363585B (en) | 2019-07-03 | 2019-07-03 | Analysis system for monitoring passenger flow conversion rate of each advertisement position |
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| CN110363585A CN110363585A (en) | 2019-10-22 |
| CN110363585B true CN110363585B (en) | 2023-05-23 |
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| CN112116406A (en) * | 2020-09-29 | 2020-12-22 | 北京明略昭辉科技有限公司 | Method and system for advertiser to measure cinema media value |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107798869A (en) * | 2017-10-24 | 2018-03-13 | 东南大学 | Based on the collection of the bus passenger passenger flow of website WiFi and vehicle GPS and analysis method |
| CN107871244A (en) * | 2016-09-28 | 2018-04-03 | 腾讯科技（深圳）有限公司 | The detection method and device of a kind of advertising results |
| CN108846713A (en) * | 2018-07-12 | 2018-11-20 | 天津璧合信息技术有限公司 | Advertisement placement method and device |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107871244A (en) * | 2016-09-28 | 2018-04-03 | 腾讯科技（深圳）有限公司 | The detection method and device of a kind of advertising results |
| CN107798869A (en) * | 2017-10-24 | 2018-03-13 | 东南大学 | Based on the collection of the bus passenger passenger flow of website WiFi and vehicle GPS and analysis method |
| CN108846713A (en) * | 2018-07-12 | 2018-11-20 | 天津璧合信息技术有限公司 | Advertisement placement method and device |
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