CN110363565A - A method of it realizes to promote by tracking customer information and effectively be safeguarded with client - Google Patents
A method of it realizes to promote by tracking customer information and effectively be safeguarded with client Download PDFInfo
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- CN110363565A CN110363565A CN201910449638.6A CN201910449638A CN110363565A CN 110363565 A CN110363565 A CN 110363565A CN 201910449638 A CN201910449638 A CN 201910449638A CN 110363565 A CN110363565 A CN 110363565A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/01—Customer relationship services
- G06Q30/012—Providing warranty services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The method promoted and effectively safeguarded with client is realized by tracking customer information the invention discloses a kind of, the method comprising the steps of: 1) web server tracks customer information by CRM, including customer historical browsing information, shopping cart have purchased the type of merchandise, purchased commodity price and counted；2) according to statistical result by client segmentation；3) information is safeguarded according to different types of pushes customer difference, and receives client feedback information；4) analysis client feedback information carries out secondary maintenance.Method of the invention can track customer information by CRM, and different maintenance information is sent according to different types of client, avoid sales force's manual maintenance, and the time has grown the shortcoming for forgeing client.
Description
Technical field
The invention belongs to technical field of electronic commerce, realize popularization and visitor by tracking customer information more particularly to one kind
The method that family is effectively safeguarded.
Background technique
With the development of economy, the scale of enterprise grows stronger day by day, and the quantity of client and sales force are also growing day by day, but passes
The management mode of system can not adapt to the processing of this big data, complex information, only pass through computer technology and Internet technology
It carries out information-based management, just can effectively safeguard the relationship with client, improve the working efficiency of enterprise.Existing client
It is all to judge that client be somebody's turn to do by sales force according to the history exchange of information between sales force and client that relationship, which maintains method,
When, how to safeguard, a large amount of sale energy will use by manual maintenance in this way, to enterprise bring it is very big manually at
This, and sales force also can increase with what client measured and neglect a part of client, cause the loss of client.
Therefore, the emphasis how to solve the above problems as those skilled in the art's research.
Summary of the invention
The method promoted and effectively safeguarded with client is realized by tracking customer information it is an object of the invention to provide a kind of,
Can effectively solve above-mentioned sales force can cause the loss of client not as what client measured increases and neglect a part of client
Foot place.
The purpose of the present invention is realized by following technical proposals:
A method of it realizes to promote by tracking customer information and effectively safeguards that the method comprising the steps of with client:
1) web server tracks customer information by CRM, including customer historical browsing information, shopping cart have purchased commodity class
Type has been purchased commodity price and has been counted；
2) according to statistical result by client segmentation；
3) information is safeguarded according to different types of pushes customer difference, and receives client feedback information；
4) analysis client feedback information carries out secondary maintenance.
Preferably, client segmentation method are as follows: the frequency marker client according to historical viewings record is intention client, commonly
Client, low intention client；Purchased the type of merchandise according to Customer Shopping vehicle and purchased commodity price label client be high value customer,
General value client, low value client.
Preferably, the step 3) is client, normal client, low intention client, difference according to the label of client
Information, intention pushes customer frequency > normal client > low intention client are safeguarded to pushes customer according to different frequencies；According to visitor
The label at family is, general value client, low value client are respectively new restocking to the maintenance information of pushes customer
Much-sought-after item, the commodity with special discount, at a low price processing commodity.
Preferably, the step 3) safeguards that feedback opinion table is issued while information to be filled in for client to pushes customer,
And receive the feedback opinion of client.
Preferably, step 4) the analysis client feedback information includes that client receives to safeguard that information and client do not receive dimension
Information is protected, client receives maintenance information, and then secondary maintenance continues to push same type information, and client does not receive to safeguard that information is then secondary
Maintenance is changed to manual maintenance.
Compared with prior art, the beneficial effects of the present invention are:
Method of the invention can track customer information by CRM, and different maintenances is sent according to different types of client
Information avoids sales force's manual maintenance, and the time has grown the shortcoming for forgeing client, and does not connect in maintenance client automatically
By when can switch to manual maintenance, timely sales force can be reminded to safeguard, avoid the omission of client.
Detailed description of the invention
Fig. 1 is the principle of the present invention block diagram.
Specific embodiment
Combined with specific embodiments below and attached drawing the present invention is further illustrated.
Embodiment one
As shown in Figure 1, a kind of realize that the method promoted and effectively safeguarded with client, this method include by tracking customer information
Step:
1) web server tracks customer information by CRM, including customer historical browsing information, shopping cart have purchased commodity class
Type has been purchased commodity price and has been counted；
2) according to statistical result by client segmentation, client segmentation method are as follows: the frequency recorded according to historical viewings is mutually right
Than highest 1/3 client of frequency is labeled as intention client, lower than 1/3 client that intention client browses frequency labeled as common visitor
Family, 1/3 minimum client of browsing frequency are labeled as low intention client；The type of merchandise has been purchased according to Customer Shopping vehicle and has purchased commodity
Price tags client is high value customer, general value client, low value client, and the average price for having purchased commodity is compared,
Highest 1/3 client of average price is labeled as high value customer, next 1/3 is labeled as general value client, 1/3 minimum mark
It is denoted as low value client.For example, it is 90 people that commodity X browses number in total, wherein browsing highest 30 people of frequency is labeled as intention
Client, browsing frequency are only second to 30 people of intention client labeled as normal client, and 30 minimum people of browsing frequency are labeled as low meaning
To client.
3) information is safeguarded according to different types of pushes customer difference, and receives client feedback information, according to the mark of client
It is denoted as intention client, normal client, low intention client, safeguards information, intention visitor to pushes customer according to different frequencies respectively
Family pushes frequency > normal client > low intention client；Label according to client is, general value client, low value
Client is handled to the much-sought-after item, the commodity with special discount, low price that the maintenance information of pushes customer is new restocking respectively
Commodity.
4) analysis client feedback information carries out secondary maintenance.
In the present embodiment, customer information is tracked by CRM, different maintenance information is sent according to different types of client,
Sales force's manual maintenance is avoided, the time has grown forgetting client, and has different maintenance letters for different types of client
Breath can meet the taste of client in this way, realize the purpose of high maintenance client.
Embodiment two
As shown in Figure 1, a kind of realize that the method promoted and effectively safeguarded with client, this method include by tracking customer information
Step:
1) web server tracks customer information by CRM, including customer historical browsing information, shopping cart have purchased commodity class
Type has been purchased commodity price and has been counted；
2) according to statistical result by client segmentation, client segmentation method are as follows: the frequency recorded according to historical viewings is mutually right
Than highest 1/3 client of frequency is labeled as intention client, lower than 1/3 client that intention client browses frequency labeled as common visitor
Family, 1/3 minimum client of browsing frequency are labeled as low intention client；The type of merchandise has been purchased according to Customer Shopping vehicle and has purchased commodity
Price tags client is high value customer, general value client, low value client, and the average price for having purchased commodity is compared,
Highest 1/3 client of average price is labeled as high value customer, next 1/3 is labeled as general value client, 1/3 minimum mark
It is denoted as low value client.For example, it is 90 people that commodity X browses number in total, wherein browsing highest 30 people of frequency is labeled as intention
Client, browsing frequency are only second to 30 people of intention client labeled as normal client, and 30 minimum people of browsing frequency are labeled as low meaning
To client.
3) information is safeguarded according to different types of pushes customer difference, and receives client feedback information, according to the mark of client
It is denoted as intention client, normal client, low intention client, safeguards information, intention visitor to pushes customer according to different frequencies respectively
Family pushes frequency > normal client > low intention client；Label according to client is, general value client, low value
Client is handled to the much-sought-after item, the commodity with special discount, low price that the maintenance information of pushes customer is new restocking respectively
Commodity safeguard that issue feedback opinion table while information fills in for client to pushes customer, and receive the feedback opinion of client.
4) analysis client feedback information carries out secondary maintenance.
In the present embodiment, feedback opinion table is issued while safeguarding information to pushes customer, it being capable of grasp client at any time
Maintenance condition, the convenient feedback for having more client changes the maintaining method of client, effectively prevents the loss of client.
Embodiment three
As shown in Figure 1, a kind of realize that the method promoted and effectively safeguarded with client, this method include by tracking customer information
Step:
1) web server tracks customer information by CRM, including customer historical browsing information, shopping cart have purchased commodity class
Type has been purchased commodity price and has been counted；
2) according to statistical result by client segmentation, client segmentation method are as follows: the frequency recorded according to historical viewings is mutually right
Than highest 1/3 client of frequency is labeled as intention client, lower than 1/3 client that intention client browses frequency labeled as common visitor
Family, 1/3 minimum client of browsing frequency are labeled as low intention client；The type of merchandise has been purchased according to Customer Shopping vehicle and has purchased commodity
Price tags client is high value customer, general value client, low value client, and the average price for having purchased commodity is compared,
Highest 1/3 client of average price is labeled as high value customer, next 1/3 is labeled as general value client, 1/3 minimum mark
It is denoted as low value client.For example, it is 90 people that commodity X browses number in total, wherein browsing highest 30 people of frequency is labeled as intention
Client, browsing frequency are only second to 30 people of intention client labeled as normal client, and 30 minimum people of browsing frequency are labeled as low meaning
To client.
3) information is safeguarded according to different types of pushes customer difference, and receives client feedback information, according to the mark of client
It is denoted as intention client, normal client, low intention client, safeguards information, intention visitor to pushes customer according to different frequencies respectively
Family pushes frequency > normal client > low intention client；Label according to client is, general value client, low value
Client is handled to the much-sought-after item, the commodity with special discount, low price that the maintenance information of pushes customer is new restocking respectively
Commodity safeguard that issue feedback opinion table while information fills in for client to pushes customer, and receive the feedback opinion of client.
4) analysis client feedback information carry out secondary maintenance, analysis client feedback information include client receive maintenance information and
Client does not receive to safeguard information, and client receives maintenance information, and then secondary maintenance continues to push same type information, and client does not receive dimension
Then secondary maintenance is changed to manual maintenance to shield information.
In the present embodiment, manual maintenance can be switched to when maintenance client does not receive automatically, can timely be reminded
Sales force's maintenance, avoids the omission of client.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (5)
1. a kind of realized by tracking customer information is promoted and the method effectively safeguarded of client, it is characterised in that: this method includes
Step:
1), web server tracks customer information by CRM, including customer historical browses information, shopping cart has purchased the type of merchandise,
It has purchased commodity price and has been counted；
2), according to statistical result by client segmentation；
3) information, is safeguarded according to different types of pushes customer difference, and receives client feedback information；
4), analysis client feedback information carries out secondary maintenance.
2. a kind of method for realizing that popularization and client are effectively safeguarded by tracking customer information according to claim 1,
It is characterized in that: client segmentation method are as follows: the frequency marker client according to historical viewings record is intention client, normal client, low
Intention client；Having purchased the type of merchandise according to Customer Shopping vehicle and having purchased commodity price label client is high value customer, general valence
It is worth client, low value client.
3. a kind of method for realizing that popularization and client are effectively safeguarded by tracking customer information according to claim 1,
Be characterized in that: the step 3) is client, normal client, low intention client according to the label of client, respectively according to difference
Frequency to pushes customer safeguard information, intention pushes customer frequency > normal client > low intention client；According to the label of client
It is respectively the popular quotient of new restocking to the maintenance information of pushes customer for high value customer, general value client, low value client
Product, the commodity with special discount, the commodity handled at a low price.
4. a kind of method for realizing that popularization and client are effectively safeguarded by tracking customer information according to claim 1,
Be characterized in that: the step 3) safeguards that feedback opinion table is issued while information to be filled in for client to pushes customer, and receives visitor
The feedback opinion at family.
5. a kind of method for realizing that popularization and client are effectively safeguarded by tracking customer information according to claim 1,
Be characterized in that: step 4) the analysis client feedback information includes that client receives to safeguard that information and client do not receive to safeguard information,
Client receives maintenance information, and then secondary maintenance continues to push same type information, and client does not receive to safeguard that then secondary maintenance is changed to information
Manual maintenance.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910449638.6A CN110363565A (en) | 2019-05-28 | 2019-05-28 | A method of it realizes to promote by tracking customer information and effectively be safeguarded with client |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910449638.6A CN110363565A (en) | 2019-05-28 | 2019-05-28 | A method of it realizes to promote by tracking customer information and effectively be safeguarded with client |
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| CN110363565A true CN110363565A (en) | 2019-10-22 |
Family
ID=68214881
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| CN201910449638.6A Pending CN110363565A (en) | 2019-05-28 | 2019-05-28 | A method of it realizes to promote by tracking customer information and effectively be safeguarded with client |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20150095128A1 (en) * | 2013-10-01 | 2015-04-02 | Capillary Technologies International Pte Ltd. | In-store customer engagement systems and methods |
| CN106204239A (en) * | 2016-07-24 | 2016-12-07 | 广东聚联电子商务股份有限公司 | A kind of ecommerce Method of Commodity Recommendation based on big data multiple labeling |
| CN108197219A (en) * | 2017-12-28 | 2018-06-22 | 北京奇虎科技有限公司 | The method and device of pushed information |
| CN109389425A (en) * | 2018-09-24 | 2019-02-26 | 上海力自高实业有限公司 | A kind of intelligent customer service system of combinatorial artificial and AI |
| CN109584018A (en) * | 2018-12-04 | 2019-04-05 | 雄商网络科技（上海）有限公司 | A kind of internet marketing cloud service platform |
-
2019
- 2019-05-28 CN CN201910449638.6A patent/CN110363565A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20150095128A1 (en) * | 2013-10-01 | 2015-04-02 | Capillary Technologies International Pte Ltd. | In-store customer engagement systems and methods |
| CN106204239A (en) * | 2016-07-24 | 2016-12-07 | 广东聚联电子商务股份有限公司 | A kind of ecommerce Method of Commodity Recommendation based on big data multiple labeling |
| CN108197219A (en) * | 2017-12-28 | 2018-06-22 | 北京奇虎科技有限公司 | The method and device of pushed information |
| CN109389425A (en) * | 2018-09-24 | 2019-02-26 | 上海力自高实业有限公司 | A kind of intelligent customer service system of combinatorial artificial and AI |
| CN109584018A (en) * | 2018-12-04 | 2019-04-05 | 雄商网络科技（上海）有限公司 | A kind of internet marketing cloud service platform |
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Application publication date: 20191022 |
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| RJ01 | Rejection of invention patent application after publication |