CN110347911A - The method of one e-commerce website commercial articles searching automatic push - Google Patents

The method of one e-commerce website commercial articles searching automatic push Download PDF

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Publication number
CN110347911A
CN110347911A CN201910449594.7A CN201910449594A CN110347911A CN 110347911 A CN110347911 A CN 110347911A CN 201910449594 A CN201910449594 A CN 201910449594A CN 110347911 A CN110347911 A CN 110347911A
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keyword
participle
client
participles
new
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徐源
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Chengdu Mei Mei Minister Science And Technology Ltd
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Chengdu Mei Mei Minister Science And Technology Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention discloses the methods of an e-commerce website commercial articles searching automatic push, and the method comprising the steps of: 1) electronic site monitoring client inputs the keyword of search;2) electronic site carries out content analysis to the keyword monitored, analysis method are as follows: keyword forward direction is split as multiple participles, then the quantity of each participle is counted, and calculate the ratio that each participle quantity accounts in the quantity summation of all participles, then it is present in dictionary according to dictionary for word segmentation handle and the highest participle of proportion is got in this participle, the participle got from these participles is finally formed new set of keywords;3) set of new keyword is got rid of the keyword of client's input by electronic site, by remaining keyword recommendation to client.The keyword that monitoring client inputs search is analyzed and processed, and client is given to promote accurate similar new key, while meeting client and need, is realized effective use of Business Information popularization, is avoided the wasting of resources.

Description

The method of one e-commerce website commercial articles searching automatic push
Technical field
The invention belongs to technical field of electronic commerce, more particularly to an e-commerce website commercial articles searching automatic push Method.
Background technique
With the development of e-commerce, more and more consumers tends to shopping at network, unlike solid shop/brick and mortar store, net Network shopping is needed according to shopping, and the commodity of needs, the keyword of service are inputted on e-commerce website.Currently, most of electricity Sub- business web site is that simple search term is handled to the processing of search term, places into site search engine and carries out exact matching and searches Rope.This mode requires consumer to need to input the search term (for example, name of product) of simple, intuitive, just can achieve preferably Search effect.In other words, the search term that e-commerce platform search engine inputs user it is more demanding.Only search term is clear It is clear to be illustrated, can just there are preferably search result and recall rate with the search term that pairs of word individual character occurs.Existing search pushes away Delivery method is unable to promote the higher new keyword of keyword match degree searched for client to client, causes to push away in this way Wide method does not bring use to cause the waste of resource instead to client.Such as: Chinese Patent Application No. is In 201610785278.3 patent, discloses and search for word treatment method and system in a kind of searching service, including " excavate and climb Product data are taken, dictionary is extracted from product data;And according to dictionary, analysis obtains the part of speech sequence and feature of prior searches word List;Word segmentation processing is carried out to current search word, according to the part of speech sequence and feature list of prior searches word, obtains current search The part of speech of word, and determine the weight of participle;According to the weight of participle, search term to be searched is determined " this promotion method is direct Analysis lookup is carried out to the search term of client's input, the new search term promoted for client is frequently not to make required for client At the waste of resource.
Therefore, the emphasis how to solve the above problems as those skilled in the art's research.
Summary of the invention
It is an object of the invention to provide the methods of an e-commerce website commercial articles searching automatic push, can effectively solve The above-mentioned new search term promoted for client is frequently not the shortcoming that the waste of resource is caused required for client.
The purpose of the present invention is realized by following technical proposals:
The method of one e-commerce website commercial articles searching automatic push, the method comprising the steps of:
1) electronic site monitoring client inputs the keyword of search;
2) electronic site carries out content analysis, analysis method are as follows: keyword forward direction is split as to the keyword monitored Multiple participles, then count the quantity of each participle, and calculate what each participle quantity accounted in the quantity summation of all participles Then ratio is present in dictionary according to dictionary for word segmentation handle and the highest participle of proportion is got in this participle, The participle got from these participles is finally formed new set of keywords;
3) set of new keyword is got rid of the keyword of client's input by electronic site, by remaining keyword recommendation To client.
Preferably, further including that the keyword of client's input and the new set of keywords of analysis carry out matching preservation entrance Database.
It by remaining keyword recommendation is according to the information issuing time corresponding to keyword to client preferably, described Subject to the newest publication of preferential recommendation.
Preferably, first being retrieved to database before carrying out content analysis to keyword, having searched whether corresponding pass Key digital data had been saved.
Preferably, if multiple participles ratio shared in all participles is all highest, root in step 2) According to each position of the participle in keyword reference number from the beginning to the end, and take serial number in the highest participle of these ratios the smallest Participle is as the participle for forming new key.
Compared with prior art, the beneficial effects of the present invention are:
The present invention is analyzed and processed by the keyword that monitoring client inputs search, promotes accurate class to client automatically As new key, while can satisfy client and need, realize effective use of Business Information popularization, avoid resource Waste.
Detailed description of the invention
Fig. 1 is the principle of the present invention block diagram.
Specific embodiment
Combined with specific embodiments below and attached drawing the present invention is further illustrated.
Embodiment one
As shown in Figure 1, the method for an e-commerce website commercial articles searching automatic push, the method comprising the steps of:
1) electronic site monitoring client inputs the keyword of search, and the keyword that client inputs is recorded, and carries out Content analysis;Such as monitor that client inputs " winter warming male down jackets ".
2) electronic site carries out content analysis, analysis method to the keyword monitored are as follows: keyword " winter warming male Down jackets " forward direction is split as multiple participles, is then based on the quantity of each participle of statistics of segmentation methods, and calculates each participle The ratio that quantity accounts in the quantity summation of all participles, such as the wherein participle quantity proportion highest of " warming ", then According to dictionary for word segmentation be present in dictionary and this participle in proportion it is highest participle get, finally from this The new participle set got in a little participles forms new set of keywords, i.e., by the participle quantitative proportion highest of key word split Got in dictionary for word segmentation, form new participle set, wherein the participle of " warming " obtained in dictionary for word segmentation it is new Participle set, obtaining new set of keywords includes " heat insulation trousers, thermal cloth, warming XX etc. ";
3) set of new keyword is got rid of the keyword of client's input by electronic site, by remaining keyword recommendation To client, according to the information issuing time corresponding to keyword according to the keyword of the newest publication of preferential recommendation when recommendation. The set of these new keywords facilitates client and oneself institute by showing that the lower position on custom search column shows client Input keyword is compared and analyzed and is selected.
It in the present embodiment, is analyzed and processed by the keyword that monitoring client inputs search, promotes essence to client automatically True similar new key while can satisfy client and need, realizes effective use of Business Information popularization, avoids making At the wasting of resources.
Embodiment two
As shown in Figure 1, the method for an e-commerce website commercial articles searching automatic push, the method comprising the steps of:
1) electronic site monitoring client inputs the keyword of search, and the keyword that client inputs is recorded, and carries out Content analysis;Such as monitor that client inputs " winter warming male down jackets ".
2) electronic site carries out content analysis, analysis method to the keyword monitored are as follows: keyword " winter warming male Down jackets " forward direction is split as multiple participles, is then based on the quantity of each participle of statistics of segmentation methods, and calculates each participle The ratio that quantity accounts in the quantity summation of all participles, such as the wherein participle quantity proportion highest of " warming ", then According to dictionary for word segmentation be present in dictionary and this participle in proportion it is highest participle get, finally from this The new participle set got in a little participles forms new set of keywords, i.e., by the participle quantitative proportion highest of key word split Got in dictionary for word segmentation, form new participle set, wherein the participle of " warming " obtained in dictionary for word segmentation it is new Participle set, obtaining new set of keywords includes " heat insulation trousers, thermal cloth, warming XX etc. ";The keyword of client's input and new Set of keywords carry out matching save enter database, each time to keyword carry out content analysis before, first to database into Row retrieval, has searched whether that corresponding key data had been saved, new if there is matching with client's input keyword Keyword have been saved in database, then the data being directly saved to present customers, that is, inputted keyword is extremely Primary analysis was done less, has been shown that set of keywords new corresponding to input keyword is stored in database, has been no longer needed to do Analysis.Such as: when client inputs " autumn ", retrieves and overmatching is done to keyword " autumn ", and in data Have in library and directly recommend client with " autumn " matched keyword, such as " autumn trousers, autumn clothing, autumn and winter etc. ", without doing again Analysis.
3) set of new keyword is got rid of the keyword of client's input by electronic site, according to corresponding to keyword Information issuing time is issued as brigadier according to preferential recommendation is newest, and remaining keyword recommendation is to client.These new keywords Set by showing that lower position on custom search column shows client, facilitate client and oneself inputted keyword progress Comparative analysis and selection.
In the present embodiment, the keyword that new keyword and client's input are obtained by content analysis carries out matching preservation, The accumulation for realizing database, the pushed information for the keyword searched for only need to recall from database to present customers, Without analyzing again, resource has been saved.
Embodiment three
As shown in Figure 1, the method for an e-commerce website commercial articles searching automatic push, the method comprising the steps of:
1) electronic site monitoring client inputs the keyword of search, and the keyword that client inputs is recorded, and carries out Content analysis;Such as monitor that client inputs " winter warming male down jackets ".
2) electronic site carries out content analysis, analysis method to the keyword monitored are as follows: keyword " winter warming male Down jackets " forward direction is split as multiple participles, is then based on the quantity of each participle of statistics of segmentation methods, and calculates each participle The ratio that quantity accounts in the quantity summation of all participles, such as the wherein participle quantity proportion highest of " warming ", then According to dictionary for word segmentation be present in dictionary and this participle in proportion it is highest participle get, finally from this The new participle set got in a little participles forms new set of keywords, i.e., by the participle quantitative proportion highest of key word split Got in dictionary for word segmentation, form new participle set, wherein the participle of " warming " obtained in dictionary for word segmentation it is new Participle set, obtaining new set of keywords includes " heat insulation trousers, thermal cloth, warming XX etc. ";
3) set of new keyword is got rid of the keyword of client's input by electronic site, according to corresponding to keyword Information issuing time is issued as brigadier according to preferential recommendation is newest, and remaining keyword recommendation is to client.These new keywords Set by showing that lower position on custom search column shows client, facilitate client and oneself inputted keyword progress Comparative analysis and selection.
In step 2) if multiple participles ratio shared in all participles be all it is highest, according to each participle Position in keyword reference number from the beginning to the end, and take in the highest participle of these ratios the smallest participle of serial number as shape New participle is searched in dictionary for word segmentation at the participle of new key, then with the smallest participle of serial number, by these new participle collection Conjunction ultimately forms new set of keywords.Such as client input keyword be " summer cotta " when, wherein participle " summer " " cotta " shared quantitative proportion in entire participle is identical, then by keyword " summer cotta " reference number from the beginning to the end, choosing The participle that the small participle of serial number i.e. " summer " form new keyword is selected, then forms new keyword, such as is " summer, salubrious, cool It feels well ".
In the present embodiment, solves the case where highest rate participle for identical quantity occur, make this method more.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.

Claims (5)

1. the method for an e-commerce website commercial articles searching automatic push, it is characterised in that: the method comprising the steps of:
1) electronic site monitoring client inputs the keyword of search;
2) electronic site carries out content analysis, analysis method are as follows: keyword forward direction is split as multiple to the keyword monitored Participle, then counts the quantity of each participle, and calculates the ratio that each participle quantity accounts in the quantity summation of all participles, Then it is present in dictionary according to dictionary for word segmentation handle and the highest participle of proportion is got in this participle, finally handle The participle got from these participles forms new set of keywords;
3) set of new keyword is got rid of the keyword of client's input by electronic site, by remaining keyword recommendation to visitor Family.
2. the method for e-commerce website commercial articles searching automatic push according to claim 1, it is characterised in that: also Keyword including client's input match preservation into database with the new set of keywords of analysis.
3. the method for e-commerce website commercial articles searching automatic push according to claim 1, it is characterised in that: institute Stating remaining keyword recommendation to client is according to the information issuing time corresponding to keyword according to the newest hair of preferential recommendation Subject to cloth.
4. the method for e-commerce website commercial articles searching automatic push according to claim 2, it is characterised in that: right Before keyword carries out content analysis, first database is retrieved, has searched whether that corresponding key data had been saved.
5. the method for e-commerce website commercial articles searching automatic push according to claim 1, it is characterised in that: In step 2) if multiple participles ratio shared in all participles be all it is highest, according to each participle in keyword Position reference number from the beginning to the end, and take in the highest participle of these ratios the smallest participle of serial number as forming new key Participle.
CN201910449594.7A 2019-05-28 2019-05-28 The method of one e-commerce website commercial articles searching automatic push Pending CN110347911A (en)

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Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101320376A (en) * 2008-07-03 2008-12-10 宇龙计算机通信科技(深圳)有限公司 Database search method, system and mobile communication terminal
CN101546308A (en) * 2008-09-25 2009-09-30 厦门市美亚柏科资讯科技有限公司 Web page search method and web page search system based on overdue retrieval
CN102768685A (en) * 2012-07-24 2012-11-07 杭州东方网升科技有限公司 Content recommendation method based on keyword matching
CN105138511A (en) * 2015-08-10 2015-12-09 北京思特奇信息技术股份有限公司 Method and system for semantically analyzing search keyword
CN106897317A (en) * 2015-12-21 2017-06-27 北京奇虎科技有限公司 Based on the method and apparatus that keyword scans for recommending
CN109189990A (en) * 2018-07-25 2019-01-11 北京奇艺世纪科技有限公司 A kind of generation method of search term, device and electronic equipment
CN109918555A (en) * 2019-02-20 2019-06-21 百度在线网络技术(北京)有限公司 Method, apparatus, equipment and the medium suggested for providing search

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101320376A (en) * 2008-07-03 2008-12-10 宇龙计算机通信科技(深圳)有限公司 Database search method, system and mobile communication terminal
CN101546308A (en) * 2008-09-25 2009-09-30 厦门市美亚柏科资讯科技有限公司 Web page search method and web page search system based on overdue retrieval
CN102768685A (en) * 2012-07-24 2012-11-07 杭州东方网升科技有限公司 Content recommendation method based on keyword matching
CN105138511A (en) * 2015-08-10 2015-12-09 北京思特奇信息技术股份有限公司 Method and system for semantically analyzing search keyword
CN106897317A (en) * 2015-12-21 2017-06-27 北京奇虎科技有限公司 Based on the method and apparatus that keyword scans for recommending
CN109189990A (en) * 2018-07-25 2019-01-11 北京奇艺世纪科技有限公司 A kind of generation method of search term, device and electronic equipment
CN109918555A (en) * 2019-02-20 2019-06-21 百度在线网络技术(北京)有限公司 Method, apparatus, equipment and the medium suggested for providing search

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Application publication date: 20191018