CN110322285A - The method and apparatus for managing the characteristic information of user - Google Patents
The method and apparatus for managing the characteristic information of user Download PDFInfo
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- CN110322285A CN110322285A CN201910530556.4A CN201910530556A CN110322285A CN 110322285 A CN110322285 A CN 110322285A CN 201910530556 A CN201910530556 A CN 201910530556A CN 110322285 A CN110322285 A CN 110322285A
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Abstract
The embodiment of the present application discloses a kind of method and apparatus of characteristic information for managing user.The described method includes: obtaining the image information of user；According to the image information, the consumption preferences information of the user is determined；According to the consumption preferences information of the user, the product demand information of the user is determined.
Description
Technical field
This application involves field of information processing, the method and apparatus of espespecially a kind of characteristic information for managing user.
Background technique
Image recognition refers to and is handled image, analyzed and understood using computer, to identify various different modes
Target and technology to picture.Wherein, important branch of the face recognition technology of computer as image recognition is to utilize computer
Analysis chart, and then effective identification information is therefrom extracted, it is used to a special kind of skill of " identification " identity information.Face recognition technology
It has been widely used in government, army, the fields such as bank, welfare, e-commerce, safe defence.With technology into
The raising of one step maturation and Social Agree, face recognition technology will have more flexible application extensively.
User's portrait is abstract one mark according to information such as user's social property, living habit and consumer behaviors
The core work of the user model of labelization, building user's portrait is to label " " to user, and label is by believing user
Cease the highly refined signature identification of analysis.
Personalized shopper's illustration generation system is established using user characteristics, is exactly present electric business commonly according to user
Usually the preference of purchase product is given consumer spending behavior and is judged, and realizes " precisely sale ".Current internet on the market
Company establishes basic forming about what user drew a portrait, but forever can not 100% precisely description one people, can only be according to acquisition
To user base data variation come constantly correct, constantly approach describe a people.
Summary of the invention
In order to solve the above-mentioned technical problem, this application provides it is a kind of manage user characteristic information method and apparatus,
It is capable of the characteristic information of more comprehensive user.
In order to reach the application purpose, this application provides a kind of methods of characteristic information for managing user, comprising:
Obtain the image information of user；
According to the image information, the consumption preferences information of the user is determined；
According to the consumption preferences information of the user, the product demand information of the user is determined.
It is in one exemplary embodiment, described that the consumption preferences information of the user is determined according to the image information,
Include:
The target image for being used to indicate item price is obtained from the image information；
According to the information for being used to indicate item price in the target image information, the user is calculated to the article
Consuming capacity information；
According to the user to the consuming capacity information of the article, the consumption preferences information of the user is determined.
In one exemplary embodiment, the acquisition from the image information is used to indicate the pricing information of article
Target image, comprising:
Obtain the image information of user's dress and/or the article carried；
From the image information for the article that the user wears and/or carries, brand and/or model including product are extracted
Image information as target image.
In one exemplary embodiment, it is described according in the target image information in instruction item price information,
The user is calculated to the consuming capacity information of the article, comprising:
After the pricing information for obtaining one group of article, according to the weight coefficient of pre-stored article, the user is calculated
To the consuming capacity information of one group of article, wherein one group of article includes at least two articles；Alternatively,
Obtain the pricing information of at least two articles of the user in same article；According at least two object
The pricing information of product determines the user in the consuming capacity information of such article.
In one exemplary embodiment, the consumption preferences information according to the user, determines the production of the user
Product demand information, comprising:
After obtaining query result corresponding to the product of user query target category, according to the consumption preferences of the user
Information is ranked up the product in query result；
Product information after output sequence.
In order to reach the application purpose, this application provides a kind of devices of characteristic information for managing user, including processing
Device and memory, the memory are stored with computer program, and the processor calls the computer program in the memory
To realize following operation, comprising:
Obtain the image information of user；
According to the image information, the consumption preferences information of the user is determined；
According to the consumption preferences information of the user, the product demand information of the user is determined.
In one exemplary embodiment, the processor calls the computer program in the memory to realize basis
The image information determines the operation of the consumption preferences information of the user, comprising:
The target image for being used to indicate item price is obtained from the image information；
According to the information for being used to indicate item price in the target image information, the user is calculated to the article
Consuming capacity information；
According to the user to the consuming capacity information of the article, the consumption preferences information of the user is determined.
In one exemplary embodiment, the processor calls the computer program in the memory to realize from institute
State the operation that the target image of pricing information for being used to indicate article is obtained in image information, comprising:
Obtain the image information of user's dress and/or the article carried；
From the image information for the article that the user wears and/or carries, brand and/or model including product are extracted
Image information as target image.
In one exemplary embodiment, the processor calls the computer program in the memory to realize basis
In the information of instruction item price in the target image information, the user is calculated to the consuming capacity information of the article
Operation, comprising:
After the pricing information for obtaining one group of article, according to the weight coefficient of pre-stored article, the user is calculated
To the consuming capacity information of one group of article, wherein one group of article includes at least two articles；Alternatively,
Obtain the pricing information of at least two articles of the user in same article；According at least two object
The pricing information of product determines the user in the consuming capacity information of such article.
In one exemplary embodiment, the processor calls the computer program in the memory to realize basis
The consumption preferences information of the user determines the operation of the product demand information of the user, comprising:
After obtaining query result corresponding to the product of user query target category, according to the consumption preferences of the user
Information is ranked up the product in query result；
Product information after output sequence.
Embodiment provided by the present application obtains the image information of user, according to the image information, determines the user's
Consumption preferences information determines the product demand information of the user, increases and disappear further according to the consumption preferences information of the user
Characteristic information of the preference information taken as user improves to realize the shopping property information for more comprehensively determining user
To the accuracy of judgement degree of the feature of user.
Other features and advantage will illustrate in the following description, also, partly become from specification
It obtains it is clear that being understood and implementing the application.The purpose of the application and other advantages can be by specifications, right
Specifically noted structure is achieved and obtained in claim and attached drawing.
Detailed description of the invention
Attached drawing is used to provide to further understand technical scheme, and constitutes part of specification, with this
The embodiment of application is used to explain the technical solution of the application together, does not constitute the limitation to technical scheme.
Fig. 1 is the flow chart of the method for the characteristic information of management user provided by the embodiments of the present application.
Specific embodiment
For the purposes, technical schemes and advantages of the application are more clearly understood, below in conjunction with attached drawing to the application
Embodiment be described in detail.It should be noted that in the absence of conflict, in the embodiment and embodiment in the application
Feature can mutual any combination.
Step shown in the flowchart of the accompanying drawings can be in a computer system such as a set of computer executable instructions
It executes.Also, although logical order is shown in flow charts, and it in some cases, can be to be different from herein suitable
Sequence executes shown or described step.
Fig. 1 is the flow chart of the method for the characteristic information of management user provided by the embodiments of the present application.Method packet shown in Fig. 1
It includes:
Step 101, the image information for obtaining user；
In one exemplary embodiment, image information can be video and/or image；It can be in product trading place
The monitoring system of indoor or outdoors obtains above-mentioned image, for example, the cashier of supermarket, the foreground in hotel, parking lot etc..
Step 102, according to the image information, determine the consumption preferences information of the user；
Consumption preferences information be the consuming capacity of the user is determined based on the article bought based on user, for example, with
Like selecting high-end luxury goods in family, it is determined that the consuming capacity of the user be it is advanced, user like select commodities at par, it is determined that
The consumption of the user is middle rank, and user preferences select preferential commodity, it is determined that the ability of the user is common.
It is in one exemplary embodiment, described that the consumption preferences information of the user is determined according to the image information,
Include:
The target image for being used to indicate item price is obtained from the image information；
According to the information for being used to indicate item price in the target image information, the user is calculated to the article
Consuming capacity information；
According to the user to the consuming capacity information of the article, the consumption preferences information of the user is determined.
In the present example embodiment, for determining that the factor of customer consumption preference is the shadow of the user by collecting
Picture information determines, is believed using the consuming capacity that user is calculated in the pricing information of article related with user in the image information
Breath；Based on the price for the article bought, consuming capacity in the available user nearest a period of time is disappeared based on this
Take ability, determines the consumption preferences of user.
Step 103, the consumption preferences information according to the user, determine the product demand information of the user.
In one exemplary embodiment, it after determining user to the consumption preferences of product, is matched based on the consumption preferences
Product can more accurately match the purchasing demand of user, improve matching accuracy.
Embodiment of the method provided by the present application obtains the image information of user, according to the image information, determines the use
The consumption preferences information at family determines the product demand information of the user further according to the consumption preferences information of the user, increases
Characteristic information of the preference information of consumption as user, thus realize the shopping property information of more comprehensive determination user,
Improve the accuracy of judgement degree to the feature of user.
Method provided by the present application is described further below:
In one exemplary embodiment, the acquisition from the image information is used to indicate the pricing information of article
Target image, comprising:
Obtain the image information of user's dress and/or the article carried；
From the image information for the article that the user wears and/or carries, brand and/or model including product are extracted
Image information as target image.
In the present example embodiment, the local image of the dress ornament, accessories worn in the image information of available user
The local image information of information or the mobile terminal of carrying, luggage etc.；Using the trade mark recorded in local image information, really
The brand of the fixed commodity, alternatively, in pre-stored items list, determining the commodity using the design pattern of the article
Brand and/or style.
When with user to supermarket shopping, monitoring system has extracted three photos when the checkout of user, right respectively
These photos by preset intellectual analysis database, known by identification such as mobile phone, knapsack, the clothing information that article is fixed
Following label is not laid:
| Gender | Age | Mobile phone | Knapsack | Wear brand clothes |
| Female | 25-35 | Ipone8 | LV | Christian Dior |
Information above is matched with the pre-stored income tag system of system, and determines its income level.
Such as record following information in system:
| Income level | Mobile phone brand | Knapsack brand | Wear brand clothes |
| It is medium on the upper side | iPhone8 | LV | Christian Dior |
| It is medium | Samsung | .. | … |
| It is medium on the lower side | Nokia | … | Decathlon |
Through system matches, it can be found that user's income level is medium on the upper side.
The slightly expensive merchandise news such as highclass perfumes etc. of price can be pushed after the system identification income level of user to user
Information.
In one exemplary embodiment, it is described according in the target image information in instruction item price information,
The user is calculated to the consuming capacity information of the article, comprising:
After the pricing information for obtaining one group of article, according to the weight coefficient of pre-stored article, the user is calculated
To the consuming capacity information of one group of article, wherein one group of article includes at least two articles；Alternatively,
Obtain the pricing information of at least two articles of the user in same article；According at least two object
The pricing information of product determines the user in the consuming capacity information of such article.
In the present example embodiment, one group of article can be jacket and trousers, alternatively, trousers and shoes etc., if obtained
The pricing information of at least two articles of user is got, then according to pre-set weight coefficient, calculates the user to above-mentioned
The pricing information of article entirety, wherein the coefficient of weight can be adjusted according to the Time To Market dynamic of the product of article.If should
Article listing time it is longer, the numerical value of the coefficient of weight more under, on the contrary, the numerical value of the coefficient of weight is bigger.
In one exemplary embodiment, each article in one group of article is associated article, i.e., complete to use
Article may infer that user in the whole consumption energy of this group of article by the calculating of the price used to above-mentioned Kit
Power.
For example, can determine summation consumption of the user on clothes after one group of article is the price of jacket and trousers
Ability, and it is based on this, the commodity for meeting the consuming capacity are obtained, which is pushed.
In the present example embodiment, same article can be wrist-watch, shoes, knapsack etc.；If getting user's
The image information of at least two housings can determine that user is flat on single item according at least two image information
Equal consuming capacity information.
In one exemplary embodiment, the consumption preferences information according to the user, determines the production of the user
Product demand information, comprising:
After obtaining query result corresponding to the product of user query target category, according to the consumption preferences of the user
Information is ranked up the product in query result；
Product information after output sequence.
In the present example embodiment, if the searching keyword of user is milk, believed according to the consumption preferences of user
Breath, determines preference of the user to commodity selection when, will meet the output of products of the preference.If the consumption preferences of the user are
Middle rank, then preferentially the information of the medium dairy product of selection price is exported.
In one exemplary embodiment, the consumption preferences information according to the user, determines the production of the user
After product demand information, the method also includes:
According to the product demand information, the target product of selection and the product demand information matches；
The target product is pushed to the user.
It in the present example embodiment, can be according to product demand information, according to pre-recorded product demand and product
Corresponding relationship, selection and the target product of the product demand information；It is pushed away again by modes such as short message, client softwares to user
Send the target product.
Method provided by the embodiments of the present application acquires the clothing of shopper, the information of mobile phone and knapsack using video system,
The information for identifying the clothing, mobile phone and knapsack of shopper in picture will identify that the external of the shopper come wears information clothes and be
Tag system carries out the consuming capacity of matching positioning user in system, and the push of product is carried out according to the consuming capacity label of shopper
And the push of shopping information is carried out, the shopping property label of user is enriched, it is nothing that this, which is when user is in registration,
Method accurate recording, data foundation is provided for subsequent accurate push product.
The embodiment of the present application provides a kind of device of characteristic information for managing user, including processor and memory, described
Memory is stored with computer program, and the processor calls the computer program in the memory to realize following operation,
Include:
Obtain the image information of user；
According to the image information, the consumption preferences information of the user is determined；
According to the consumption preferences information of the user, the product demand information of the user is determined.
In one exemplary embodiment, the processor calls the computer program in the memory to realize basis
The image information determines the operation of the consumption preferences information of the user, comprising:
The target image for being used to indicate item price is obtained from the image information；
According to the information for being used to indicate item price in the target image information, the user is calculated to the article
Consuming capacity information；
According to the user to the consuming capacity information of the article, the consumption preferences information of the user is determined.
In one exemplary embodiment, the processor calls the computer program in the memory to realize from institute
State the operation that the target image of pricing information for being used to indicate article is obtained in image information, comprising:
Obtain the image information of user's dress and/or the article carried；
From the image information for the article that the user wears and/or carries, brand and/or model including product are extracted
Image information as target image.
In one exemplary embodiment, the processor calls the computer program in the memory to realize basis
In the information of instruction item price in the target image information, the user is calculated to the consuming capacity information of the article
Operation, comprising:
After the pricing information for obtaining one group of article, according to the weight coefficient of pre-stored article, the user is calculated
To the consuming capacity information of one group of article, wherein one group of article includes at least two articles；Alternatively,
Obtain the pricing information of at least two articles of the user in same article；According at least two object
The pricing information of product determines the user in the consuming capacity information of such article.
In one exemplary embodiment, the processor calls the computer program in the memory to realize basis
The consumption preferences information of the user determines the operation of the product demand information of the user, comprising:
After obtaining query result corresponding to the product of user query target category, according to the consumption preferences of the user
Information is ranked up the product in query result；
Product information after output sequence.
Installation practice provided by the present application obtains the image information of user, according to the image information, determines the use
The consumption preferences information at family determines the product demand information of the user further according to the consumption preferences information of the user, increases
Characteristic information of the preference information of consumption as user, thus realize the shopping property information of more comprehensive determination user,
Improve the accuracy of judgement degree to the feature of user.
It will appreciated by the skilled person that whole or certain steps, system, dress in method disclosed hereinabove
Functional module/unit in setting may be implemented as software, firmware, hardware and its combination appropriate.In hardware embodiment,
Division between the functional module/unit referred in the above description not necessarily corresponds to the division of physical assemblies；For example, one
Physical assemblies can have multiple functions or a function or step and can be executed by several physical assemblies cooperations.Certain groups
Part or all components may be implemented as by processor, such as the software that digital signal processor or microprocessor execute, or by
It is embodied as hardware, or is implemented as integrated circuit, such as specific integrated circuit.Such software can be distributed in computer-readable
On medium, computer-readable medium may include computer storage medium (or non-transitory medium) and communication media (or temporarily
Property medium).As known to a person of ordinary skill in the art, term computer storage medium is included in for storing information (such as
Computer readable instructions, data structure, program module or other data) any method or technique in the volatibility implemented and non-
Volatibility, removable and nonremovable medium.Computer storage medium include but is not limited to RAM, ROM, EEPROM, flash memory or its
His memory technology, CD-ROM, digital versatile disc (DVD) or other optical disc storages, magnetic holder, tape, disk storage or other
Magnetic memory apparatus or any other medium that can be used for storing desired information and can be accessed by a computer.This
Outside, known to a person of ordinary skill in the art to be, communication media generally comprises computer readable instructions, data structure, program mould
Other data in the modulated data signal of block or such as carrier wave or other transmission mechanisms etc, and may include any information
Delivery media.
Claims (10)
1. a kind of method for the characteristic information for managing user characterized by comprising
Obtain the image information of user；
According to the image information, the consumption preferences information of the user is determined；
According to the consumption preferences information of the user, the product demand information of the user is determined.
2. determining the user's the method according to claim 1, wherein described according to the image information
Consumption preferences information, comprising:
The target image for being used to indicate item price is obtained from the image information；
According to the information for being used to indicate item price in the target image information, consumption of the user to the article is calculated
Ability information；
According to the user to the consuming capacity information of the article, the consumption preferences information of the user is determined.
3. according to the method described in claim 2, it is characterized in that, described obtain from the image information is used to indicate article
Pricing information target image, comprising:
Obtain the image information of user's dress and/or the article carried；
From the image information for the article that the user wears and/or carries, extracting includes the brand of product and/or the shadow of model
As information is as target image.
4. according to the method described in claim 2, it is characterized in that, it is described according in the target image information in instruction article
The information of price calculates the user to the consuming capacity information of the article, comprising:
After the pricing information for obtaining one group of article, according to the weight coefficient of pre-stored article, the user is calculated to institute
The consuming capacity information of one group of article is stated, wherein one group of article includes at least two articles；Alternatively,
Obtain the pricing information of at least two articles of the user in same article；According at least two article
Pricing information determines the user in the consuming capacity information of such article.
5. the method according to claim 1, wherein the consumption preferences information according to the user, determines
The product demand information of the user, comprising:
After obtaining query result corresponding to the product of user query target category, believe according to the consumption preferences of the user
Breath, is ranked up the product in query result；
Product information after output sequence.
6. a kind of device for the characteristic information for managing user, which is characterized in that including processor and memory, the memory is deposited
Computer program is contained, the processor calls the computer program in the memory to realize following operation, comprising:
Obtain the image information of user；
According to the image information, the consumption preferences information of the user is determined；
According to the consumption preferences information of the user, the product demand information of the user is determined.
7. device according to claim 6, which is characterized in that the processor calls the computer journey in the memory
Sequence is to realize the operation of the consumption preferences information for determining the user according to the image information, comprising:
The target image for being used to indicate item price is obtained from the image information；
According to the information for being used to indicate item price in the target image information, consumption of the user to the article is calculated
Ability information；
According to the user to the consuming capacity information of the article, the consumption preferences information of the user is determined.
8. device according to claim 7, which is characterized in that the processor calls the computer journey in the memory
Sequence obtains the operation for the target image of pricing information for being used to indicate article to realize from the image information, comprising:
Obtain the image information of user's dress and/or the article carried；
From the image information for the article that the user wears and/or carries, extracting includes the brand of product and/or the shadow of model
As information is as target image.
9. device according to claim 7, which is characterized in that the processor calls the computer journey in the memory
Sequence with realize according in the target image information in instruction item price information, calculate the user and disappear to the article
Take the operation of ability information, comprising:
After the pricing information for obtaining one group of article, according to the weight coefficient of pre-stored article, the user is calculated to institute
The consuming capacity information of one group of article is stated, wherein one group of article includes at least two articles；Alternatively,
Obtain the pricing information of at least two articles of the user in same article；According at least two article
Pricing information determines the user in the consuming capacity information of such article.
10. device according to claim 6, which is characterized in that the processor calls the computer in the memory
Program determines the operation of the product demand information of the user to realize the consumption preferences information according to the user, comprising:
After obtaining query result corresponding to the product of user query target category, believe according to the consumption preferences of the user
Breath, is ranked up the product in query result；
Product information after output sequence.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910530556.4A CN110322285A (en) | 2019-06-19 | 2019-06-19 | The method and apparatus for managing the characteristic information of user |
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| CN201910530556.4A CN110322285A (en) | 2019-06-19 | 2019-06-19 | The method and apparatus for managing the characteristic information of user |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104268761A (en) * | 2014-09-29 | 2015-01-07 | 深圳市百科在线科技发展有限公司 | Background product recommendation decision-making assisting method and system based on consumption features |
| CN108230086A (en) * | 2017-11-30 | 2018-06-29 | 广东数相智能科技有限公司 | A kind of system, method and the storage medium of commercial articles vending adjustment |
| CN108961005A (en) * | 2018-07-06 | 2018-12-07 | 北京旷视科技有限公司 | Information-pushing method, device, electronic equipment and medium |
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2019
- 2019-06-19 CN CN201910530556.4A patent/CN110322285A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104268761A (en) * | 2014-09-29 | 2015-01-07 | 深圳市百科在线科技发展有限公司 | Background product recommendation decision-making assisting method and system based on consumption features |
| CN108230086A (en) * | 2017-11-30 | 2018-06-29 | 广东数相智能科技有限公司 | A kind of system, method and the storage medium of commercial articles vending adjustment |
| CN108961005A (en) * | 2018-07-06 | 2018-12-07 | 北京旷视科技有限公司 | Information-pushing method, device, electronic equipment and medium |
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Application publication date: 20191011 |