CN110322258A - Promotional message broadcasting method - Google Patents
Promotional message broadcasting method Download PDFInfo
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- CN110322258A CN110322258A CN201810271307.3A CN201810271307A CN110322258A CN 110322258 A CN110322258 A CN 110322258A CN 201810271307 A CN201810271307 A CN 201810271307A CN 110322258 A CN110322258 A CN 110322258A
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- 230000001737 promoting effect Effects 0.000 title claims abstract description 69
- 238000000034 method Methods 0.000 title claims abstract description 32
- 238000004458 analytical method Methods 0.000 claims abstract description 12
- 244000037459 secondary consumers Species 0.000 claims 1
- 230000006399 behavior Effects 0.000 description 15
- 235000013405 beer Nutrition 0.000 description 7
- 238000010586 diagram Methods 0.000 description 6
- 235000013527 bean curd Nutrition 0.000 description 5
- 235000014571 nuts Nutrition 0.000 description 5
- 238000012986 modification Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 3
- CIWBSHSKHKDKBQ-JLAZNSOCSA-N Ascorbic acid Chemical compound OC[C@H](O)[C@H]1OC(=O)C(O)=C1O CIWBSHSKHKDKBQ-JLAZNSOCSA-N 0.000 description 2
- 230000001186 cumulative effect Effects 0.000 description 2
- 238000007405 data analysis Methods 0.000 description 2
- 230000000694 effects Effects 0.000 description 2
- OYPRJOBELJOOCE-UHFFFAOYSA-N Calcium Chemical compound [Ca] OYPRJOBELJOOCE-UHFFFAOYSA-N 0.000 description 1
- ZZZCUOFIHGPKAK-UHFFFAOYSA-N D-erythro-ascorbic acid Natural products OCC1OC(=O)C(O)=C1O ZZZCUOFIHGPKAK-UHFFFAOYSA-N 0.000 description 1
- 229930003268 Vitamin C Natural products 0.000 description 1
- 239000011449 brick Substances 0.000 description 1
- 229910052791 calcium Inorganic materials 0.000 description 1
- 239000011575 calcium Substances 0.000 description 1
- 239000012141 concentrate Substances 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 235000013305 food Nutrition 0.000 description 1
- 238000010438 heat treatment Methods 0.000 description 1
- 239000000463 material Substances 0.000 description 1
- 230000035800 maturation Effects 0.000 description 1
- 230000036651 mood Effects 0.000 description 1
- 239000004570 mortar (masonry) Substances 0.000 description 1
- 238000004321 preservation Methods 0.000 description 1
- 238000005057 refrigeration Methods 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 235000019154 vitamin C Nutrition 0.000 description 1
- 239000011718 vitamin C Substances 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/35—Categorising the entire scene, e.g. birthday party or wedding scene
- G06V20/36—Indoor scenes
Abstract
The present invention proposes a kind of promotional message broadcasting method, and suitable for being provided at least physical stores of a video camera, physical stores include at least first area, second area and checkout area, and the commodity that first area and second area are displayed are not exactly the same.The method includes: capturing commodity of the consumer in first area with video camera and takes image；The server analysis commodity take image to judge that the consumer one of takes the first commodity in the first area；The second commodity of one of the probability highest that server is purchased through database judgement with first commodity simultaneously；And the promotional message that device broadcasts the second commodity is broadcast at least one.It can effectively improve the sales volume of physical stores whereby.
Description
Technical field
The present invention proposes a kind of promotional message broadcasting method, is particularly suitable for the promotional message broadcasting side of physical stores
Method.
Background technique
Existing entity hotel owner, such as convenience store utilize special poster, flag, LED horse race lamp or display mostly
The modes such as device billboard, the commercial promotions message released before the current solid shop/brick and mortar store family belongings is presented.Such promotion gimmick is simple
It is the order issued with decision either parent company's sales department of operator, is promoted to be directed to particular commodity, mentioned whereby
High entirety business revenue.However, such promotion approach is often operator or marketing personnel according to analyzing specific group, such as student,
The consumption habit of the groups such as teacher, office worker, a middle-aged person or silver-haired people is made into.However, consumption habit is no doubt related with group,
Even if but the people of same group, everyone consumption habit are also usually different each other.Even the same person be in different moods it
Under can also generate different consumer behaviors.Therefore, if list designs marketing activity from specific consumption group is locked, although can obtain
Effect centainly is obtained, can not but marketing effectiveness be allowed to maximize.
Therefore, one of project to be solved by this invention is the customer quantity for entering physical stores for each
Body is tailor-made, provides the commercial promotions message for being best able to cause consumer's desire to purchase.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of promotional message broadcasting method, offer is best able to cause to consume
The commercial promotions message of person's desire to purchase, can effectively improve the sales volume of physical stores.
In order to solve the above technical problems, a kind of promotional message broadcasting method of the present invention, suitable for being provided at least one photography
In the physical stores of machine, the physical stores, which include at least, first area, second area and a checkout area, and first area with
The commodity that second area is displayed are not fully identical.The method include that capturing consumer in the quotient of first area with video camera
Product are taken image；Image is taken with the server analysis commodity to judge the first commodity that consumer takes in first area；
Server judges second commodity associated with the first commodity through database, wherein the second commodity system is selected from same with the first commodity
When purchased probability highest commodity, with the first commodity exist simultaneously the commodity in a recipe, existed simultaneously with the first commodity
Merge to eat the commodity of suggestion table or exist simultaneously with the first commodity in one and uses the commodity of suggestion table in a collocation；And with
At least one broadcasts the promotional message that device broadcasts the second commodity.
Preferably, the setting position system for broadcasting device is selected from first area, second area, checkout area and combinations thereof institute structure
At group.
Preferably, if second area is provided with broadcasting device and the second commodity are located at second area, to be set to second
The broadcasting device in region broadcasts the promotional message of the second commodity.
Preferably, the broadcasting device for being set to second area, which is lain in when consumer enters the second area, to be begun to broadcast the second quotient
The promotional message of product.
Preferably, promotional message broadcasting method of the invention further includes: analyzing the path of motion of consumer；And when judgement
When consumer will enter second area, broadcast before consumer enters second area with the broadcasting device for being set to second area
The promotional message of second commodity.
Preferably, if first area is provided with broadcasting device and the second commodity are located at first area, to be set to first
The broadcasting in region is installed on consumer and leaves the promotional message for broadcasting the second commodity before first area.
Preferably, it if first area is provided with broadcasting device and the second commodity are located at first area, is left in consumer
When entering first area behind first area once more, to be set to the promotion news that the broadcasting device of first area broadcasts the second commodity
Breath.
Preferably, promotional message broadcasting method of the invention further includes single time recorded consumer in physical stores and disappears
Type of merchandize that expense behavior is bought and generate consumption record；And it transmits this and consumes record to database with more new data
Library.
Preferably, if checkout area is provided with the broadcasting device, the is broadcast to be set to the broadcasting device of checkout area
The promotional message of two commodity.
Preferably, promotional message broadcasting method of the invention further includes: judging through database associated with the first commodity
And it is different from the third commodity of second commodity, third commodity system is selected from the quotient for the probability time height being purchased simultaneously with the first commodity
Product exist simultaneously the commodity in a recipe with the first commodity, exist simultaneously the quotient for merging edible suggestion table in one with the first commodity
Product exist simultaneously the commodity in a collocation using suggestion table with the first commodity；And device is broadcast at least one and broadcasts third
The promotional message of commodity.
Compared to the prior art, promotional message broadcasting method of the invention with video camera capture consumer in first area it
Commodity are taken image, are then analyzed the commodity and are taken image to judge the first quotient that the consumer is taken in the first area
Product, the second commodity of one of probability highest being purchased simultaneously through database judgement with first commodity, finally broadcast at least one
The promotional message for sending device to broadcast the second commodity provides the commercial promotions message for being best able to cause consumer's desire to purchase whereby,
It can effectively improve the sales volume of physical stores.
[Detailed description of the invention]
Fig. 1 is the inside part furnishings schematic diagram for being applicable in physical stores of the invention；
Fig. 2 is the interior zone distribution schematic diagram for being applicable in physical stores of the invention；And
Fig. 3 is the method flow diagram of the promotional message broadcasting method of the present invention.
[specific embodiment]
Attain maturation since current big data analysis technology has been cured, through the consumer behavior of record and analysis consumer, can return
It receives out many " consumer behavior templates ".For example, market survey report is shown, for entering disappearing for physical stores purchase beer
For the person of expense, having high probability also can be bought simultaneously for matching the commodity of wine, wherein being easy to be purchased together with beer each
In class commodity, it is dried bean curd class commodity that probability is highest, and second is high for nut fruits commodity, third it is high be then the fried of microwave heating
Object.Therefore, as long as being acted using the consumption that the monitor for being set to entity hotel owner captures consumer in real time and further being analyzed,
If consumer enters checkout area checkout, determine that consumer has bought beer but without purchase dried bean curd, nut or beer through analysis
Other associated articles of wine determine that the consumer behavior of the consumer has very high probability that can also buy dried bean curd, nut according to system
Or the associated articles of the type beers such as fried object are as the food gone well with wine, therefore system can when consumer arrives at checkout area, or
Be gradually/move closer on the road of checkout area, through in one default scoping of consumer promotional message suggestion device send out
Sound and/or image out prompt the buyer's guides of the associated articles of type beers or right such as the current dried bean curd of consumer, nut or fried object
The advertising campaign answered allows this consumer to consider whether the association for further buying the type beers such as dried bean curd, nut or fried object whereby
Commodity.The consumer behavior template can be specifically stored in database in a manner of electronic document, and can be updated at any time.
Conventional entity shop only terminates in the commodity that purposes duplicates as far as possible and furnishes in the same region, but due to every kind
The preserving type of commodity is different, such as the commodity of refrigeration is needed to be difficult to together with the commodity display that need to be only stored at room temperature, so by
The higher associated articles of record are bought simultaneously, are not usually furnished in the same region.It or is that physical stores are often
Replenish convenient and consumer facilitated to find commodity, often concentrate furnishings in same region the commodity of homogeneity or
Similar region, therefore even if knowing that certain commodity are easy to be purchased together, it is limited to the furnishing space and preservation of each shelf
Condition, and can not be improved according to the consumer behavior of each consumer and according to probability is purchased while the commodity peddled
The business revenue of hotel owner.
Therefore, a wherein embodiment system of the invention proposes a kind of promotional message broadcasting method, can be according to consumer history
The statistics of record simultaneously analyzes its consumer behavior and the purchase probability bought simultaneously according to the commodity peddled is corresponding to trigger
The broadcasting of promotional message is to improve the business revenue of hotel owner.Fig. 1 and Fig. 2 are please referred to, shows be applicable in rush proposed by the invention respectively
The inside for selling the physical stores of message broadcasting method locally displays schematic diagram and internal regional area distributes schematic diagram.Physical stores
It is provided with an at least video camera (the present embodiment is 3) in 100, and includes first area 101, second area 102, third region
103 and checkout area 109.Video camera 111 and video camera 113 are respectively arranged at 103 top of first area 101 and third region
To shoot consumer in the movement of first area 101 and third region 103.Video camera 112 is then set to second area 102 and knot
The wherein side in account region 109 is to shoot consumer in the movement of second area 102 and checkout area 109.First area 101 is set
Shelf 201 are equipped with, furnishings have many commodity, such as the first commodity 101a on shelf 201.Second area 102 is provided with shelf
202, furnishings have many commodity, such as the second commodity 102a on shelf 202.Third region 103 is provided with shelf 203, shelf 203
Upper furnishings have many commodity, such as third commodity 103a.First area 101, second area 102 and third region 103 are displayed
Commodity it is not fully identical.
It referring to figure 3., is the method flow diagram of a wherein embodiment for the promotional message broadcasting method of the present invention.
Step S01: after consumer 900 enters physical stores 100, it is assumed that consumer 900 enters first area 101, this
When, video camera 111 starts to monitor consumer 900 in the behavior relevant to commodity of first area 101, and online with video camera 111
Server analyze the behavior relevant to commodity of consumer 900 in real time.When server analysis consumer 900 is relevant to commodity
Behavior meet server one it is default take commodity behavior when, then server determines that consumer 900 is carrying out commodity and takes row
For.And server is further analyzed to obtain and execute the commodity corresponding to consumer 900 and take the merchandise news and consumption of behavior
Person's information.For example, consumer 900 is in the first commodity 101a and in not putting in a preset time of having taken on shelf 201
Shelf 201 are returned, then the commodity that video camera 111 can capture consumer 900 are taken image, and the commodity captured image system of taking includes
There is the image information of the first commodity 101a.
Step S02: after the commodity captured to the image information for including the first commodity 101a take image, server meeting
Further analysis commodity are taken image, are taken the merchandise news of image with obtaining corresponding to the commodity captured, that is, consume
Person 900 is in the merchandise news for the commodity taken on the shelf 201 of first area 101.In this present embodiment, it is assumed that sentence after analysis
The commodity that consumer 900 is taken disconnected out are the first commodity 101a and obtain the merchandise news of the first commodity 101a, are furthermore serviced
Device is believed also according to the commodity of the merchandise news of the acquired commodity being taken, corresponding consumer information, associated articles
The setting position of breath and associated articles generates and the storage one that adds up is when time consumption record, and consumer 900 is left checkout area
Before 109, cumulative be recorded in of data acquired in server is deserved in time consumption record corresponding to consumer 900, and in disappearing
Expense person 900 leave will correspond to consumer 900 after checkout area 109 deserve that time consumption record is cumulative is recorded in corresponding to consumption
In the historical record of person 900.
Step S03: being the first commodity when judging consumer 900 in the commodity taken on the shelf 201 of first area 101
After 101a, server can be judged and first through the historical record one of them of big data database and consumer 900 at this time
The associated articles of commodity 101a, for example, the second commodity with the first commodity 101a probability highest being purchased simultaneously (are assumed in this
For 102a).It, can simple root with the judgment basis of the second commodity 102a of the first commodity 101a probability highest being purchased simultaneously
The commodity ranking of purchase of arranging in pairs or groups together with the first commodity 101a often on according to statistics determines.Further, it is also possible to through image point
Analysis method analysis consumer 900 appearance and dress and judge shop consumption consumer 900 itself age, gender and body
Point (such as to be dressed in a uniform be student, wear can determine whether as office worker, dress company body monochrome clothes and safety cap of dress-up apparel
Can determine whether as worker), and then the condition element of consumer itself is accounted for and is judged with the first commodity 101a simultaneously
Second commodity 102a of purchased probability highest.Further, it is also possible to further according to consumer 900 come shop consumer behavior instantly
Date, the time, weather conditions, season or whether have special festival celebration or phase in the preset time range before and after the time instantly
At least specific date etc. factors that the consumer information in consumer 900 is included are accorded with, comprehensive descision goes out and the first commodity
Second commodity 102a of 101a purchased simultaneously probability highest.
Step S04: when judging the associated articles with the first commodity 101a, for example, being purchased simultaneously with the first commodity 101a
After second commodity 102a of the probability highest bought, device just is broadcast at least one, such as play through image player, sound
Device or video-audio playing device etc. broadcast the merchandise news and promotional message at least one of them of the second commodity 102a, make to disappear
Expense person 900 learns the merchandise news or promotional message of the second commodity 102a at this time.Due to the second commodity 102a and it is nonrandom select,
But the highest commodity of probability bought simultaneously with the first commodity 101a by big data analysis, along with there is merchandise news again
Introduction and advertising campaign collocation, consumer 900 is easy to aroused in interest and further buys the second commodity 102a.In addition, in order to keep away
Exempting from the second commodity 102a does not have inventory, therefore before the promotional message for broadcasting the second commodity 102a, server first searches inventory's money
Material, begin the merchandise news and promotional message wherein at least one of broadcasting the second commodity 102a when confirming the second commodity 102a in stock
Person.Wherein, above-mentioned merchandise news includes the setting position of corresponding commodity, product name, inventory data, price, a default time
Interior sales volume and sale ranking at least one of them, such as: the setting position corresponding to the second commodity 102a is second area
102。
Associated articles with the first commodity 101a are in addition to can be the probability highest being purchased simultaneously with the first commodity 101a
Commodity outside, can also be and exist simultaneously commodity in a recipe with the first commodity 101a, existed simultaneously with the first commodity 101a
Merge the edible commodity (such as Vitamin C and calcium tablet) for suggesting table in one or exists simultaneously with the first commodity 101a in a collocation
Use the commodity (such as the jacket of this season prevalence and trousers are worn and build view) for suggesting table.Aforementioned recipe, merge it is edible suggest table with
And collocation can be stored in database using suggestion table in a manner of electronic document.
As shown in Figure 1, broadcasting device 301,302,303 and 309 systems in one of present invention embodiment as shadow can be broadcast
Picture, sound can either broadcast the display equipment of image and sound simultaneously, be respectively arranged at first area 101, second area
102, third region 103 and checkout area 109.
In one of present invention embodiment, if the second commodity 102a is located at second area 102 and second area 102 is provided with
Device 302 is broadcast, the broadcasting device 302 of second area 102 can be set to singly at this time to broadcast the promotion of the second commodity 102a
Message.Position of the second commodity 102a on shelf 202 can also be broadcast by broadcasting device 302 simultaneously, so that consumer is more
The second commodity 102a is found fastly.
In one of present invention embodiment, the broadcasting device 302 for being set to second area 102 lies in the entrance of consumer 900
When second area 102, then video camera 111 can capture one of consumer 900 into area image, for server analysis and obtain
Corresponding consumer information, and according to acquired consumer information, making further analysis, control output is pushed away and is broadcast accordingly
Merchandise news and sales promotion information at least one of them.For example, server compares acquired in one second preset time range
Associated articles and its merchandise news, and compare and be set to the merchandise news of second area 102, when one second preset time range
When the merchandise news of interior acquired associated articles meets the merchandise news that at least one is set to second area 102, such as: meet
The merchandise news of second commodity 102a, server start to broadcast the merchandise news of the second commodity 102a and promotional message wherein extremely
Few one.Server also can obtain server by the consumer information by corresponding to the consumer information for entering area image
It records and corresponds to the setting of commodity corresponding to the associated articles of consumer information position and judge to meet second area 102
Merchandise news, to find out the consumption habit closer to consumer 900 according to historical record and correspond to what consumer 900 was taken
Commodity and the associated articles for being set to second area 102.In addition, server can also be real-time through video camera 111,112,113
The path of motion of consumer 900 is analyzed on ground, when server judges that consumer 900 will enter second area 102, that is, is sentenced
Break and consumer 900 by apart from 102 remote position of second area, moving closer to apart from the closer position of second area 102, and
Before consumer 900 will enter second area 102 (such as estimating will be into second area 102 after 1 second, such as consumes
Person 900 is entering in outer and close 102 edge of second area, one default distance of second area 102), it is just set to the secondth area accordingly
The broadcasting device 302 in domain 102 broadcasts the merchandise news and promotional message at least one of them of the second commodity 102a.
In another embodiment of the present invention, if the second commodity 102a judged is not as previous embodiment system is located at
Second area 102, but it is similarly positioned in first area 101 with the first commodity 101a, it at this time can be directly to be set to first area
101 broadcasting device 301 broadcasts the merchandise news and promotional message at least one of them of the second commodity 102a, or in consumer
900 leave the merchandise news and promotional message at least one of them that the second commodity 102a is broadcast before first area 101.In addition,
When entering first area 101 after consumers 900 being waited to leave first area 101 once more, just to be set to first area 101
Broadcasting device 301 broadcast the merchandise news and promotional message at least one of them of the second commodity 102a, and or in consumer
900 at first area 101, consumer 900 leaves before first area 101 and consumer 900 is again introduced into first area 101
When, repeat playing the merchandise news and promotional message at least one of them of the second commodity 102a.
In one of present invention embodiment, checkout area 109, which is provided with, broadcasts device 309, therefore checkout counter personnel can
Single merchandise news and promotional message to be set to the second commodity 102a of the broadcasting of broadcastings device 309 of checkout area 109 is wherein extremely
Few one.The merchandise news and promotional message at least one of them for broadcasting second commodity 102a of the broadcasting of device 309 at this time can be only
The checkout counter personnel of the corresponding checkout area 109 broadcast, by the corresponding checkout counter personnel when consumer 900 settles accounts mouthful
Head informs the promotional message of the second commodity 102a.When thering are several consumers 900 to carry out shop consumption to avoid the same time, if broadcasting at one's discretion
Send device 301,302,303 while broadcasting the promotional message of each consumer, will lead to each consumer be difficult to interpretation itself can
Which promotional offer enjoyed.Certainly, in another embodiment of the present invention, the broadcasting device 309 of checkout area 109 can also be with
The merchandise news and promotional message at least one of them of the second commodity 102a are broadcast towards 900 direction of consumer, and only
There are the merchandise news and promotion news for just broadcasting the second commodity 102a to consumer 900 when consumer 900 enters checkout area 109
Cease at least one of them.
It, can also be through the historical record stored by big data database and the server in one of present invention embodiment
At least one of them judges third commodity (such as the third quotient of the second height of probability being purchased simultaneously with the first commodity 101a
Product 103a), then broadcast the also broadcasting the other than broadcasting the promotional message of the second commodity 102a of device 301,302,303 and 309
The promotional message of three commodity 103a.Similarly, when third commodity 103a is located at third region 103 and third region 103 is provided with
When broadcasting device 303, the broadcasting device 303 in third region 103 can be set to singly at this time to broadcast the rush of third commodity 103a
Sell message.Position of the third commodity 103a on shelf 203 can also be broadcast by broadcasting device 303 simultaneously, so that consumer
900 can quickly find third commodity 103a.Similarly, third commodity 103a is purchased in addition to can be with the first commodity 101a simultaneously
Outside the commodity for the probability time height bought, it is also possible to exist simultaneously the commodity in a recipe and the first commodity with the first commodity 101a
101a, which exists simultaneously the commodity for merging edible suggestion table in one or exists simultaneously with the first commodity 101a, uses suggestion in a collocation
The commodity of table.
It holds, in the present embodiment, the broadcasting device 303 for being set to third region 103 can enter third in consumer 900
Just start the promotional message of broadcasting third commodity 103a when region 103.Or it is real that server can pass through video camera 111,112,113
When analyze the path of motion of consumer 900, when server judges that consumer 900 will enter third region 103, in disappearing
Expense person 900 will enter third region 103 before be just set in advance third region 103 broadcastings device 303 broadcasting third quotient
The promotional message of product 103a.Further, since the checkout area 109 of the present embodiment, which is provided with, broadcasts device 309, therefore can also be single
To be set to the promotional message that the broadcasting device 309 of checkout area 109 broadcasts third commodity 103a.Device 309 is broadcast at this time to broadcast
Only the checkout counter personnel of corresponding checkout area 109 are broadcast with sending the promotional message property of can choose of third commodity 103a, by
The promotional message of the corresponding checkout counter personnel oral informing third commodity 103a when consumer 900 settles accounts.To avoid same
When time has several consumers to carry out shop consumption, if broadcasting the promotion that device 301,302,303 broadcasts each consumer simultaneously at one's discretion
Message will lead to each consumer and be difficult to which promotional offer interpretation itself can enjoy.Certainly, in another reality of the present invention
It applies in example, the broadcasting device 309 of checkout area 109 can also broadcast the promotion of third commodity 103a towards consumer's direction
Message, and only third commodity just are broadcast towards 900 direction of consumer when consumer 900 goes to checkout area 109
The promotional message of 103a.
It holds, in one embodiment, can also judge to be purchased simultaneously with the first commodity 101a through big data database
4th commodity of the probability third height bought, even the 5th commodity of the 4th height, and so on, it is for example the same specifically to execute method
It states, is repeated no more in this.
Specifically, the video camera quantity in above-described embodiment and the interior area distinguished of physical stores 100
Domain quantity is simultaneously nonspecific, that is, can be different with case situation.Such as video camera can only have one or two
Portion, physical stores 100 can also be only comprising first area 101, second area 102 and checkout area 109 without including third
Region 103.
In addition, in one embodiment, every consumer enters in physical stores 100 and the institute before leaving checkout area 109
The consumer behavior of progress can be generated some consumption records in real time and add up respectively and be recorded in corresponding to each consumer
It is each when time consumption record in, these consumer records can in real time or timing be sent to database to respectively correspond each disappear
The mode of expense person is stored up in a manner of each different types of consumer of correspondence after storing history or being classified according to consumer type
Deposit historical record, or be in a manner of not corresponding to consumer only storage simultaneously be purchased commodity corresponding to merchandise news
Mode stores historical record, and then database to server itself or is updated to big data database.Wherein, it services
Device penetrates the information of network access big data database.Therefore, with using the time longer, server is according to itself database
And judge that consumer may arrange in pairs or groups other quotient bought together through the big data database at least one of them of network linking
Product will also continue to keep accurate even more accurate.In another embodiment, if in database and big data database
Other inventory records purchased simultaneously with the first commodity 101a are not found, then server, which can pass through, is located at checkout area 109
Broadcasting device 309 randomly broadcast the promotional messages of other commodity.
Although the present invention has been disclosed by way of example above, it is not intended to limit the present invention., any technical field
Middle tool usually intellectual, without departing from the spirit and scope of the invention, when a little modification and variation can be made.Therefore, only
Wanting these modifications and variation is in rear attached claims and the range same with it, and the present invention will also cover these modifications
With variation.
Claims (10)
1. a kind of promotional message broadcasting method, suitable for being provided at least one of video camera physical stores, the physical stores
Comprising a first area, a second area and a checkout area, the first area and the commodity that the second area is displayed are endless
It is exactly the same, which is characterized in that the method includes the steps of:
A consumer is captured with the video camera to take image in one of first area commodity；
Image is taken with the server analysis commodity to judge that the consumer one of takes the first commodity in the first area；
The server judges the second commodity one of associated with first commodity according to a database, and wherein the second commodity system selects
Existed simultaneously from the commodity of the probability highest being purchased simultaneously with first commodity, with first commodity commodity in a recipe,
Existing simultaneously the commodity for merging edible suggestion table in one with first commodity or exist simultaneously with first commodity makes in a collocation
With the commodity for suggesting table；And
The promotional message of second commodity is broadcast at least one broadcasting device.
2. promotional message broadcasting method according to claim 1, which is characterized in that the wherein setting position of the broadcasting device
The group that system is constituted selected from the first area, the second area, the checkout area and combinations thereof.
3. promotional message broadcasting method according to claim 2, which is characterized in that if the second area is provided with the broadcasting
Device and second commodity are located at the second area, then be set to the broadcasting device of the second area broadcast second commodity it
Promotional message.
4. promotional message broadcasting method according to claim 3, which is characterized in that be set to the broadcasting dress of the second area
It is placed in and begins to broadcast the promotional message of second commodity when consumer enters the second area.
5. promotional message broadcasting method according to claim 3, which is characterized in that further include:
Analyze the path of motion of the consumer；And
When judging that the consumer will enter the second area, before the consumer enters the second area be set to this
The broadcasting device in two regions broadcasts the promotional message of second commodity.
6. promotional message broadcasting method according to claim 2, which is characterized in that if the first area is provided with the broadcasting
Device and second commodity are located at the first area, then being installed on the consumer to be set to the broadcasting of the first area leaves this
The promotional message of second commodity is broadcast before first area.
7. promotional message broadcasting method according to claim 2, which is characterized in that if the first area is provided with the broadcasting
Device and second commodity are located at the first area then enters firstth area once more after the consumer leaves the first area
When domain, to be set to the promotional message that the broadcasting device of the first area broadcasts second commodity.
8. promotional message broadcasting method according to claim 1, which is characterized in that further include:
It records the type of merchandize that single secondary consumer behavior of the consumer in the physical stores is bought and generates consumption discipline
Record；And
The consumption is transmitted to note down to the database to update the database.
9. promotional message broadcasting method according to any one of claims 1 to 8, which is characterized in that if the checkout area is set
It is equipped with the broadcasting device, then to be set to the promotional message that the broadcasting device of the checkout area broadcasts second commodity.
10. promotional message broadcasting method according to any one of claims 1 to 8, which is characterized in that further include:
Judge associated with first commodity through the database and is different from one of second commodity third commodity, third quotient
Strain is selected from the commodity for probability time height being purchased simultaneously with first commodity and first commodity exist simultaneously in the recipe it
Commodity exist simultaneously with first commodity and merge the commodity of edible suggestion table in this or exist simultaneously with first commodity in this
Collocation uses the commodity for suggesting table；And
The promotional message of the third commodity is broadcast at least one broadcasting device.
Priority Applications (1)
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