CN110321495A - Method for pushing, device, computer equipment and the storage medium of alive messages - Google Patents
Method for pushing, device, computer equipment and the storage medium of alive messages Download PDFInfo
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Abstract
The invention discloses a kind of method for pushing of alive messages, are applied to computer field, for providing alive messages Push Service for user.The method include that obtaining the initial data that electronic map user terminal uploads, and feature extraction is carried out to generate action message to initial data；Action message is grouped；The quantity for counting the action message in same group generates corresponding mark information when quantity greater than flag threshold value；And corresponding interest tags are generated according to the action message that electronic map user terminal uploads, and when mark information and interest tags match, mark information is pushed into electronic map user terminal.In this way, the action message that can be uploaded according to electronic map user terminal generates corresponding mark information and corresponding interest tags, finally electronic map user terminal will be pushed to the mark information that interest tags match, to solve the problems, such as that existing electronic map can not provide alive messages Push Service for user.
Description
Technical field
The present invention relates to computer field more particularly to a kind of method for pushing of alive messages, device, computer equipment and
Storage medium.
Background technique
With the development of computer technology, electronic map has provided in people's daily life for people many
It is convenient.But existing electronic map usually only provides Map Services, navigation Service etc. for user, with the change of user demand
Change, the function of existing electronic map cannot be met the needs of users well.For example, user wants to know about near oneself
When social activity or recreation project, existing electronic map can not usually provide corresponding service.Therefore, existing electronics
Map there are problems that alive messages Push Service can not be provided for user.
Summary of the invention
The embodiment of the present invention provides method for pushing, device, computer equipment and the storage medium of a kind of alive messages, with solution
Certainly existing electronic map can not provide the problem of alive messages Push Service for user.
The first aspect of the embodiment of the present invention provides a kind of method for pushing of alive messages comprising:
The initial data that electronic map user terminal uploads is obtained, and feature extraction is carried out to generate work to the initial data
Dynamic information, the action message carry activity description, activity venue and activity time；
The action message is grouped according to the activity description, the activity venue and the activity time；
The quantity for counting the action message in same group generates corresponding label when quantity greater than flag threshold value
Information；And
Corresponding interest tags are generated according to the action message that the electronic map user terminal uploads, and are believed in the label
When breath matches with the interest tags, the mark information is pushed into the electronic map user terminal.The embodiment of the present invention
Second aspect provide a kind of driving means of alive messages comprising:
Module is obtained, is used to obtain the initial data of electronic map user terminal upload, and carry out to the initial data
To generate action message, the action message carries activity description, activity venue and activity time for feature extraction；
Grouping module is used for according to the activity description, the activity venue and the activity time to the activity
Information is grouped；
Mark module is used to count the quantity of the action message in same group, when quantity greater than flag threshold value,
Generate corresponding mark information；And
Recommending module is used to generate corresponding interest mark according to the action message that the electronic map user terminal uploads
Label, and when the mark information and the interest tags match, the mark information is pushed into the electronic map and is used
Family end.
The third aspect of the embodiment of the present invention provides a kind of computer equipment comprising memory, processor and deposits
The computer program that can be run in the memory and on the processor is stored up, the processor executes the computer journey
The step of method for pushing of above-mentioned alive messages is realized when sequence.
The fourth aspect of the embodiment of the present invention provides a kind of computer readable storage medium, the computer-readable storage
Media storage has computer program, and the computer program realizes the method for pushing of above-mentioned alive messages when being executed by processor
Step.
In embodiments of the present invention, the work that the method for pushing of above-mentioned alive messages is uploaded by obtaining electronic map user terminal
Dynamic information generates corresponding mark information after then counting to action message, and uploaded according to electronic map user terminal
Action message generates corresponding interest tags, finally will push to electronic map user with the mark information that interest tags match
End, to solve the problems, such as that existing electronic map can not provide alive messages Push Service for user.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the invention
Example, for those of ordinary skill in the art, without any creative labor, can also be according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the application environment schematic diagram of the method for pushing of alive messages in the embodiment of the present invention；
Fig. 2 is the flow chart of the method for pushing of alive messages in the embodiment of the present invention one；
Fig. 3 is a specific flow chart of the step 101 of the method for pushing of alive messages shown in Fig. 2；
Fig. 4 is a specific flow chart of the step 102 of the method for pushing of alive messages shown in Fig. 2；
Fig. 5 is a specific flow chart of the step 103 of the method for pushing of alive messages shown in Fig. 2；
Fig. 6 is a specific flow chart of the step 104 of the method for pushing of alive messages shown in Fig. 2；
Fig. 7 is a specific flow chart of the step 104 of the method for pushing of alive messages shown in Fig. 2；
Fig. 8 is the module map of the driving means of alive messages in the embodiment of the present invention two；
Fig. 9 is a specific module map of the grouping module 20 of the driving means of alive messages shown in Fig. 8；
Figure 10 is a specific module map of the mark module 30 of the driving means of alive messages shown in Fig. 8；
Figure 11 is a schematic diagram of computer equipment in the embodiment of the present invention three.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
The method for pushing of alive messages provided by the present application can be applicable in the application environment such as Fig. 1, wherein electronically
Figure user terminal is communicated by network with server.Wherein, electronic map user terminal can be but not limited to various personal meters
Calculation machine, laptop, smart phone, tablet computer and portable wearable device.Server can use independent server
The either server cluster of multiple servers composition is realized.
In order to illustrate technical solutions according to the invention, illustrate below by specific embodiment.
Embodiment one:
In the present embodiment, it as shown in Fig. 2, providing a kind of method for pushing of alive messages, applies in Fig. 1 in this way
Server for be illustrated, include the following steps:
Step 101 obtains the initial data that electronic map user terminal uploads, and carries out feature extraction to initial data with life
At action message, action message carries activity description, activity venue and activity time.
In above-mentioned steps 101, according to the photo of electronic map user terminal upload, the shooting time of the photo and it can be somebody's turn to do
The shooting location of photo generates corresponding action message to realize the action message for obtaining electronic map user terminal and uploading.
Specifically, as shown in figure 3, above-mentioned steps 101 can be realized by following steps:
Step 201, the photo uploaded to electronic map user terminal pre-process.Here, pretreatment may include: gray scale
Change, geometric transformation, image enhancement etc..
Step 202 extracts the first advanced features for passing through pretreated photo.
Here, the first advanced features can be different the corresponding picture feature of activity description, for example, activity description is wide
Corresponding picture feature is waved in field can be square scene, park scene in picture etc., and activity description is the picture feature of go
It can be the profile of chessboard, activity description is that the picture feature of Chinese chess can be the profile of chess piece, and activity description is the figure played card
Piece feature can be the pattern of board.
Step 203 matches the first advanced features to obtain matching result with advanced features library.
Here, advanced features library can be the feature database pre-established, and it includes have various characteristics of image and corresponding
Activity description corresponding relationship.Matching result may include the judging result of activity description and the accuracy of judging result, example
Such as, matching result be 60% probability be square dance, 20% probability be go, 20% probability be Chinese chess.
Step 204 determines the corresponding activity description of photo according to matching result, and is determined and lived according to the shooting time of photo
The dynamic time, activity venue is determined according to the shooting location of photo.
Here, when determining the corresponding activity description of photo according to matching result, the maximum judging result of accuracy can be taken
For activity description.Optionally, if the accuracy of 203 judging results obtained is more approximate through the above steps, for example, 48%
Probability be go, 52% probability is Chinese chess, then can by photo again successively carry out above-mentioned steps 201,202,203 with obtain
Then second of matching result determines the corresponding activity description of photo according to second of matching result.
It, can be using specific time of the shooting time on the day of as work when determining the activity time according to the shooting time of photo
Dynamic time, such as shooting time are " 00 divides when 20 days 14 October in 2018 ", i.e., " 00 divides when 14 " will be used as the activity time.
It, can be directly using shooting location as activity venue when determining activity venue according to the shooting location of photo.For example,
The longitude and latitude of shooting location is " 23 degree 06 point of north latitude 32 seconds, east longitude 113 degree 15 points and 53 seconds ", i.e., general " 23 degree 06 point of north latitude 32 seconds,
113 degree 15 points of east longitude 53 seconds " is used as activity venue.
In above-mentioned steps 101, activity description, activity venue and the activity that can also be uploaded according to electronic map user terminal
Time generates corresponding action message to realize the action message for obtaining electronic map user terminal and uploading.
Specifically, can the interactive interface of electronic map user terminal provide activity description choice box and/or input frame,
Choice box and/or input frame, the choice box and/or input frame of activity time of activity venue, then according to user in choice box
And/or the operation on input frame generates activity description, activity venue and the activity time to be uploaded, to electronic map user terminal
Uploading activity content, activity venue and after the activity time, activity description, activity venue and work that electronic map user terminal is uploaded
The time is moved as the activity description of corresponding action message, activity venue and activity time.
Wherein, the choice box of activity description can enumerate common activity description and select for user, for example, " square dance ",
" go ", " playing card " etc., when user activity description choice box select " square dance " when, i.e., set " square dance " in activity
Hold.The input frame of activity description can input customized activity description for user.Likewise, the choice box of activity venue can be with
The common activity venue of user is enumerated to select for user, for example, " park XX ", when user selects " XX in activity venue choice box
When park ", i.e., activity venue is set by " park XX " corresponding longitude and latitude.The input frame of activity venue can be inputted for user
Customized activity venue.When user inputs customized activity venue, i.e., by customized activity venue in electronic map
Upper corresponding longitude and latitude is set as activity venue.Likewise, the choice box of activity time can enumerate common time point for
Family selection, for example, " 00 divides when 13 ", " 00 divides when 14 " etc., when user is when activity time choice box selects " 00 divides when 13 ", i.e.,
When 13 00 is set up separately and is set to the activity time.The input frame of activity time can input the customized activity time for user.
Step 102 is grouped action message according to activity description, activity venue and activity time.
Specifically, as shown in figure 4, above-mentioned steps 102 can be realized by following steps:
Step 301 carries out first time grouping to action message, the identical action message of activity description is divided into same
Group, and corresponding activity description label is created to every group of action message.
In above-mentioned steps 301, for example, there is four action messages, first action message is " 23 degree of square dance, north latitude
10 divide when 06 point of 33 seconds, 09 ", Article 2 action message is " 30 divide when 23 degree of square dance, north latitude 06 point of 38 seconds, 09 ", Article 3
Action message is when 23 degree 06 point of 33 seconds, 09 of north latitude " play chess, 10 divide ", and Article 4 action message is " plays chess, 23 degree of north latitude
00 divides when 06 point of 38 seconds, 10 ".At this point, first action message and Article 2 action message are divided into one group, and to first
Action message and the corresponding activity description label of Article 2 action message creation " square dance ", by Article 3 action message and the 4th
Action message is divided into one group, and to Article 3 action message and the corresponding activity of Article 4 action message creation " playing chess "
Content tab.
The corresponding activity SN of each activity description label in step 302, the preset division rule table of inquiry.
In above-mentioned steps 302, preset division rule table can be following table:
| Activity description | Number |
| Square dance | 1 |
| It plays chess | 2 |
On the basis of the example of above-mentioned steps 301, at this point, first action message and Article 2 action message are corresponding
Activity SN be 1, Article 3 action message and the corresponding activity SN of Article 4 action message are 2.
Step 303 obtains preset georeferencing region corresponding with the activity SN of inquiry and active period.
In above-mentioned steps 303, georeferencing region be can be geographical space according to certain longitude and latitude interval division
At each geographic area.For example, the longitude span in the corresponding longitude and latitude section of number 1 is ten seconds, latitude span is ten seconds, number
The longitude span in 2 corresponding longitude and latitude sections is two seconds, and latitude span is two seconds.Active period can be one day time
Each period that division rule is divided into according to the time period.For example, the corresponding time interval span of number 1 can be half an hour,
At this point, 00 30 divide as a period when dividing to 00 when 00,30 00 divide as another period when dividing to 01 when 00, other
Period is numerous to list herein.The corresponding time interval span of number 2 can be one hour, at this point, when 00 00 when dividing to 01
00 point is a period, and 00 00 divides as another period when dividing to 02 when 01, and other times section does not arrange one by one herein
It lifts.
Step 304 obtains activity venue and activity time that the corresponding each action message of every group of activity SN carries.
On the basis of the example of above-mentioned steps 302, at this point, obtaining 1 corresponding first article of action message of number, the
The activity venue and activity time that two action messages carry, obtain the corresponding Article 3 action message of number 2, Article 4 activity
The activity venue and activity time that information carries.
Step 305 carries out second of grouping to the action message in same group after first time grouping, by the interior activity letter of group
The activity venue carried is ceased in the corresponding preset georeferencing region of activity SN and the activity time carried is corresponding to activity
The action message numbered in default active period is divided into same a small group.
On the basis of above-mentioned steps 301,302,303,304, at this point, first activity letter in the group that number is 1
Breath and Article 2 action message are in a period, and in a longitude and latitude section, therefore first action message and second
Action message will be divided into same a small group.Article 3 action message and Article 4 action message in the group that number is 2 are not
In section at the same time, and not in the same longitude and latitude section, therefore Article 3 action message and Article 4 action message will be drawn
It is divided into different groups.
Due to the activity of different content, the time that activity carries out is different, this general with needing to participate in movable number
When causing user to carry out different content activity, the considerations of will do it when being willing to participate in neighbouring activity is different.
For example, carrying out square dance activity, the range of square dance activity covering may have in 2 kms nearby, the time span of covering
May have 0.5 hour.Activity of playing chess is carried out, the range of an activity covering of playing chess may only have in several hundred rice nearby, cover
The time span of lid may have 1 hour.So through the above steps 301,302,303,304,305 can be according to different
Activity description divides action message according to different rules, to keep the generation of mark information more accurate, and then makes
The push of message is more accurate.
Step 103, the quantity for counting the action message in same group generate corresponding when quantity greater than flag threshold value
Mark information.
Here, marking-threshold can be set as different values according to the difference of activity description.For example, activity description is " to enclose
When chess ", marking-threshold can be set to 3, and when activity description is " square dance ", marking-threshold can be set to 10.Due to carrying out
When different activities, the number that participation is actually needed is different, and different marking-thresholds is arranged according to the difference of activity description, can make
The mark information of generation is more in line with actual conditions.
Further, mark information may include label content, marking terrain and label time.At this point, as shown in figure 5,
In above-mentioned steps 103, generating corresponding mark information can be realized by following steps:
Step 401, using the activity description in same group of action message as label content.
For example, the action message in same group has two, the activity description of two action messages is all " square dance ", i.e.,
Label content is " square dance " at this time.
Step 402, the location parameter average value for calculating activity venue in same group of action message, and as mark
Remember place.
Here, the location parameter of activity venue and marking terrain can be activity venue and marking terrain on the electronic map
Longitude and latitude.For example, the action message in same group has two, the longitude and latitude of the activity venue of two action messages is respectively
23 degree 06 point of north latitude 32 seconds, 113 degree 15 points of east longitude 53 seconds and 23 degree 06 point of north latitude 34 seconds, 113 degree 15 points of east longitude 55 seconds, i.e., this two
The average value of the longitude and latitude of a activity venue is 23 degree 06 point of north latitude 33 seconds, 113 degree 15 points of east longitude 54 seconds, then marking terrain at this time
Longitude and latitude be 23 degree 06 point of north latitude 33 seconds, 113 degree 15 points of east longitude 54 seconds.
Step 403, the average value for calculating activity time in same group of action message, and as the label time.
For example, the action message in same group has two, 00 divides when the activity time of two action messages is respectively 09
Divide with when 09 30, i.e., 15 divide when the average value of two activity times is 09, then 15 divide when the label time is 09 at this time.
Here, mark information can be stored in the record in server database.Specifically, mark information can be with
A record in server database is corresponded to, which includes at least three column, and each column in three column can store respectively
There are label content, marking terrain and label time.
Further, after generating mark information, corresponding prompt can also be made on the electronic map according to mark information.
Specifically, can the corresponding position of marking terrain on the electronic map in mark information show a red dot, and in red dot
Side shows label content and the label time of the mark information.
Step 104 generates corresponding interest tags according to the action message that electronic map user terminal uploads, and believes in label
When breath matches with interest tags, mark information is pushed into electronic map user terminal.
Specifically, it as shown in fig. 6, in above-mentioned steps 104, is generated according to the action message that electronic map user terminal uploads
Corresponding interest tags can be realized by following steps:
Step 501 establishes space of interest reference zone and period of interest reference zone；Space of interest reference zone refer to by
Each geographic area that geographical space is divided by geographic area division rule, period of interest reference zone refer to by one day when
Between division rule is divided into according to the time period each period.
Here, the process for establishing space of interest reference zone and period of interest reference zone can establish space ginseng with above-mentioned
Examination district domain is consistent with the process in time reference region, will not repeat them here.
Step 502, each electronic map user terminal upload action message in, calculate include same campaign content work
The quantity of dynamic information, when quantity is greater than content information amount threshold, using same campaign content as interest activity content, and will
Interest activity content is stored in the corresponding interest tags of electronic map user terminal.When quantity is not more than content information amount threshold
When, it can not using same campaign content as interest activity content.
For example, content information amount threshold value is 10, and in the action message that Single Electron graphical user end uploads, activity
Content is that the action message quantity of " square dance " is 11, and activity description is that the action message quantity of " Chinese chess " is 5, i.e., will
" square dance " is used as interest activity content, and it is corresponding emerging that the interest activity content is stored in the Single Electron graphical user end
In interesting label.
Step 503, in the action message that each electronic map user terminal uploads, it is empty in same interest to calculate activity venue
Between action message in reference zone quantity, when quantity is greater than location information amount threshold, by space of interest reference zone
Corresponding interest activity place is stored in the corresponding interest tags of electronic map user terminal.When quantity is not more than location information number
When measuring threshold value, it can it is corresponding that the corresponding interest activity place of space of interest reference zone is not stored in electronic map user terminal
Interest tags in.
Here, the corresponding interest activity place of space of interest reference zone can be the midpoint of space of interest reference zone.
For example, space of interest reference zone is 23 degree 06 point of north latitude 32 seconds to 23 degree 06 point of north latitude 34 seconds, 113 degree 15 points of east longitude 53 seconds is extremely
113 degree 15 points of east longitude 55 seconds, i.e. the corresponding interest activity place of the space of interest reference zone is 23 degree 06 point of north latitude 33 seconds, east
Through 113 degree 15 points 54 seconds.
Step 504, each electronic map user terminal upload action message in, calculate the activity time in same interest
Between action message in reference zone quantity, when quantity is greater than temporal information amount threshold, by period of interest reference zone
The corresponding interest activity time is stored in the corresponding interest tags of electronic map user terminal.When quantity is not more than temporal information number
When measuring threshold value, it can it is corresponding that the period of interest reference zone corresponding interest activity time is not stored in electronic map user terminal
Interest tags in.
Here, the period of interest reference zone corresponding interest activity time is also possible in period of interest reference zone
Point.For example, 00 00 dividing when dividing to 10 when period of interest reference zone is 09, i.e. the corresponding interest of the period of interest reference zone is living
30 divide when the dynamic time is 09.
Here, interest tags can be stored in the table in server database, which includes at least three column, three column difference
It is stored with interest activity content, interest activity place and interest activity time.
Specifically, it as shown in fig. 7, in above-mentioned steps 104, when mark information and interest tags match, will mark
Information pushes to electronic map user terminal and can be realized by following steps:
Whether the activity description of step 601, the activity description of judge mark information and interest tags is identical, and according to judgement
As a result corresponding interest content coefficient is arranged to mark information.
Specifically, the activity description of interest tags can be traversed, when existing in the activity description of interest tags and label
Interest content coefficient is set 1, otherwise, sets 0 by the identical activity description of the activity description of information.For example, the activity of interest tags
Content includes " square dance " and " Chinese chess ", when the activity description of mark information is " square dance ", since " square dance " is in interest
In the activity description of label, so the interest content coefficient of the mark information is set 1, when the activity description of mark information is " to enclose
When chess ", since " go " be not in the activity description of interest tags, so the interest content coefficient of the mark information is set 0.
Whether the activity venue in step 602, judge mark information is located at the interest where the activity venue of interest tags
In spatial dimension, and corresponding interested site coefficient is arranged to mark information according to judging result.
Here, space of interest range can be one with activity venue as middle neighborhood of a point, and the latitude span of the neighborhood is
Two seconds, longitude span was two seconds.For example, the activity venue of interest tags is 23 degree 06 point of north latitude 33 seconds, 113 degree 15 points 54 of east longitude
Second, i.e., the corresponding neighborhood in the activity venue is 23 degree 06 point of north latitude 32 seconds to 23 degree 06 point of north latitude 34 seconds, 113 degree 15 points 53 of east longitude
Second to 113 degree 15 points of east longitude 55 seconds.At this point, when the activity venue of mark information is 23 degree 06 point of north latitude 32 seconds, 113 degree 15 of east longitude
When dividing 53 seconds, since activity venue is in neighborhood, so the interested site coefficient of the mark information is set 1.When mark information
When activity venue is 23 degree 06 point 35 of north latitude, 113 degree 15 points 56 of east longitude, since activity venue is not in the neighborhood, so should
The interested site coefficient of mark information sets 0.
Whether the activity time in step 603, judge mark information is in the interest where the activity time of interest tags
In time range, and corresponding period of interest coefficient is arranged to mark information according to judging result.
Here, period of interest range can be one using the activity time as the time interval at midpoint, the time interval when
Between span be one hour.For example, the activity time of interest tags 30 divides when being 09, i.e. the activity time corresponding time interval is
00 00 divides when dividing to 10 when 09.At this point, 15 timesharing when the activity time of mark information is 09, since the activity time is in time zone
In, so the period of interest coefficient of the mark information is set 1.30 timesharing when the activity time of mark information is 08, due to
Activity time is not in the time interval, so the period of interest coefficient of the mark information is set 0.
Step 604, the recommendation that mark information is calculated according to interest content coefficient, interested site coefficient and period of interest coefficient
Coefficient；Recommendation coefficient is the weighted sum of interest content coefficient, interested site coefficient and period of interest coefficient.
For example, the weight of interest content coefficient and interest content coefficient is respectively a and a1, interested site coefficient and interest
The weight of dot factor is respectively b and b1, and the weight of period of interest coefficient and period of interest coefficient is respectively c and c1, recommends coefficient
For g, then g=a*a1+b*b1+c*c1.In addition, the weight of interest content coefficient, interested site coefficient and period of interest coefficient can
To be adjusted to different values.For example, a1=0.6, b1=0.2, c1=0.2, then g=0.6a+0.2b+0.2c.
Step 605, when recommend coefficient be greater than recommend threshold value when, mark information is pushed into electronic map user terminal.
Here, recommend threshold value that can be adjusted to different values according to practical application to form different Generalization bounds.For example,
When the relationship of recommendation coefficient g, interest content coefficient a, interested site coefficient b and period of interest coefficient c are g=0.6a+0.2b+
When 0.2c, g can be with value for 0.9, and only label content, marking terrain and the label for marking the time all to meet condition are believed at this time
Breath can be just pushed to electronic map user terminal, and g can also be with value for 0.5, as long as the label content of mark information meets at this time
Condition will be pushed to electronic map user terminal.
Specifically, when electronic map user terminal is cell phone, electronic map APP (Application) can be passed through
Notification message to electronic map user terminal push mark information.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
In embodiments of the present invention, the work that the method for pushing of above-mentioned alive messages is uploaded by obtaining electronic map user terminal
Dynamic information generates corresponding mark information after then counting to action message, and uploaded according to electronic map user terminal
Action message generates corresponding interest tags, finally will push to electronic map user with the mark information that interest tags match
End, to solve the problems, such as that existing electronic map can not provide alive messages Push Service for user.
Embodiment two:
The present embodiment provides a kind of driving means of alive messages, in the driving means and above-described embodiment of the alive messages
The method for pushing of alive messages corresponds.As shown in figure 8, the driving means of the alive messages includes obtaining module 10, grouping
Module 20, mark module 30 and recommending module 40.Detailed description are as follows for each functional module:
Module 10 is obtained, is used to obtain the initial data of electronic map user terminal upload, and initial data is carried out special
Sign is extracted to generate action message, and action message carries activity description, activity venue and activity time.
Grouping module 20 is used to be grouped action message according to activity description, activity venue and activity time.
Mark module 30 is used to count the quantity of the action message in same group, raw when quantity greater than flag threshold value
At corresponding mark information.
Recommending module 40 is used to generate corresponding interest tags according to the action message that electronic map user terminal uploads,
And when mark information and interest tags match, mark information is pushed into electronic map user terminal.
Further, as shown in figure 9, above-mentioned grouping module 20 can also include:
Grouped element 21 is used to carry out first time grouping to action message, and the identical activity of activity description is believed
Breath is divided into same group, and creates corresponding activity description label to every group of action message.
Query unit 22 is used to inquire the corresponding movable volume of each activity description label in preset division rule table
Number.
Acquiring unit 23 is used to obtain preset georeferencing region corresponding with the activity SN inquired and activity
Period.
Secondary acquiring unit 24 is used to obtain the activity venue that the corresponding each action message of every group of activity SN carries
And the activity time.
Secondary grouped element 25, the action message after being used to be grouped first time in same group carry out second point
Group will organize the activity venue that interior action message carries and correspond to the work in the preset georeferencing region of activity SN and carried
The dynamic time presets the action message in active period in corresponding activity SN and is divided into same a small group.
Further, as shown in Figure 10, above-mentioned mark module 30 can also include:
Content-label unit 31 is used for using the activity description in same group of action message as label content；
Place marks unit 32, the location parameter for being used to calculate the activity venue in same group of action message are average
Value, and as marking terrain；
Time marking unit 33, is used to calculate the average value of the activity time in same group of action message, and by its
As the label time.
The specific of driving means about alive messages limits the method for pushing that may refer to above for alive messages
Restriction, details are not described herein.Modules in the driving means of above-mentioned alive messages can be fully or partially through software, hard
Part and combinations thereof is realized.Above-mentioned each module can be embedded in the form of hardware or independently of in the processor in computer equipment,
It can also be stored in a software form in the memory in computer equipment, execute the above modules in order to which processor calls
Corresponding operation.
Embodiment three:
In the present embodiment, a kind of computer equipment is provided, which can be server, internal structure
Figure can be as shown in figure 11.The computer equipment includes processor, the memory, network interface sum number connected by system bus
According to library.Wherein, the processor of the computer equipment is for providing calculating and control ability.The memory of the computer equipment includes
Non-volatile memory medium, built-in storage.The non-volatile memory medium is stored with operating system, computer program and data
Library.The built-in storage provides environment for the operation of operating system and computer program in non-volatile memory medium.The calculating
The database of machine equipment is used to store the data being related in the method for pushing of alive messages.The network interface of the computer equipment
For being communicated with external terminal by network connection.To realize a kind of alive messages when the computer program is executed by processor
Method for pushing.
In addition, another embodiment provides a kind of computer equipment, including memory, processor and it is stored in
On memory and the computer program that can run on a processor, processor are realized in above-described embodiment when executing computer program
The step of method for pushing of alive messages, such as step 101 shown in Fig. 2 is to step 104.Alternatively, processor executes computer
The function of each module/unit of the driving means of alive messages in above-described embodiment, such as module 10 shown in Fig. 8 are realized when program
To the function of module 40.To avoid repeating, which is not described herein again.
In addition, In yet another embodiment, providing a kind of computer readable storage medium, it is stored thereon with computer journey
Sequence, the step of method for pushing of alive messages in above-described embodiment is realized when computer program is executed by processor, such as Fig. 2 institute
The step 101 shown is to step 104.Alternatively, realizing alive messages in above-described embodiment when computer program is executed by processor
The function of each module/unit of driving means, such as module 10 shown in Fig. 8 is to the function of module 40.To avoid repeating, here not
It repeats again.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the computer program can be stored in a non-volatile computer
In read/write memory medium, the computer program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein,
To any reference of memory, storage, database or other media used in each embodiment provided herein,
Including non-volatile and/or volatile memory.Nonvolatile memory may include read-only memory (ROM), programming ROM
(PROM), electrically programmable ROM (EPROM), electrically erasable ROM (EEPROM) or flash memory.Volatile memory may include
Random access memory (RAM) or external cache.By way of illustration and not limitation, RAM is available in many forms,
Such as static state RAM (SRAM), dynamic ram (DRAM), synchronous dram (SDRAM), double data rate sdram (DDRSDRAM), enhancing
Type SDRAM (ESDRAM), synchronization link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM
(RDRAM), direct memory bus dynamic ram (DRDRAM) and memory bus dynamic ram (RDRAM) etc..
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each function
Can unit, module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device is divided into different functional unit or module, more than completing
The all or part of function of description.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although referring to aforementioned reality
Applying example, invention is explained in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope for technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of method for pushing of alive messages characterized by comprising
The initial data that electronic map user terminal uploads is obtained, and feature extraction is carried out to generate movable letter to the initial data
Breath, the action message carry activity description, activity venue and activity time；
The action message is grouped according to the activity description, the activity venue and the activity time；
The quantity for counting the action message in same group generates corresponding mark information when quantity greater than flag threshold value；And
Generate corresponding interest tags according to the action message that the electronic map user terminal uploads, and the mark information with
When the interest tags match, the mark information is pushed into the electronic map user terminal.
2. the method for pushing of alive messages according to claim 1, which is characterized in that it is described according to the activity description,
The activity venue and the activity time, which are grouped the action message, includes:
First time grouping is carried out to the action message, the identical action message of activity description is divided into same group, and to every
Group action message creates corresponding activity description label；
Inquire the corresponding activity SN of each activity description label in preset division rule table；
Obtain preset georeferencing region corresponding with the activity SN of inquiry and active period；
The activity venue and activity time that the corresponding each action message of activity SN described in obtaining every group carries；
Action message after being grouped to first time in same group carries out second and is grouped, and the action message in group is carried
Activity venue is in the corresponding preset georeferencing region of activity SN and the activity time of carrying is default in corresponding activity SN
Action message in active period is divided into same a small group.
3. the method for pushing of alive messages according to claim 1, which is characterized in that the mark information includes in label
Hold, marking terrain and label time, the corresponding mark information of generation include:
Using the activity description in same group of the action message as the label content；
The location parameter average value of the activity venue in same group of the action message is calculated, and as the label ground
Point；
The average value of the activity time in same group of the action message is calculated, and as the label time.
4. the method for pushing of alive messages according to claim 1, which is characterized in that described to be used according to the electronic map
The action message that family end uploads generates corresponding interest tags
Establish space of interest reference zone and period of interest reference zone；The space of interest reference zone refers to geographical space
The each geographic area being divided by geographic area division rule, the period of interest reference zone refer to by one day time by
Each period that period division rule is divided into；
In the action message that each electronic map user terminal uploads, the number of the action message comprising same campaign content is calculated
Amount, when quantity is greater than content information amount threshold, using the same campaign content as interest activity content, and will be described emerging
Interesting activity description is stored in the corresponding interest tags of electronic map user terminal；
In the action message that each electronic map user terminal uploads, activity venue is calculated in the same space of interest reference area
The quantity of action message in domain, it is when quantity is greater than location information amount threshold, space of interest reference zone is corresponding emerging
Interesting activity venue is stored in the corresponding interest tags of electronic map user terminal；
In the action message that each electronic map user terminal uploads, the activity time is calculated in the same period of interest reference area
The quantity of action message in domain, it is when quantity is greater than temporal information amount threshold, period of interest reference zone is corresponding emerging
The interesting activity time is stored in the corresponding interest tags of electronic map user terminal.
5. the method for pushing of alive messages according to claim 1, which is characterized in that described in the mark information and institute
When stating interest tags and matching, the mark information, which is pushed to the electronic map user terminal, includes:
Judge whether the activity description in the mark information is identical as the activity description of the interest tags, and is tied according to judgement
Corresponding interest content coefficient is arranged to the mark information in fruit；
Judge the space of interest whether activity venue in the mark information is located at where the activity venue of the interest tags
In range, and corresponding interested site coefficient is arranged to the mark information according to judging result；
The period of interest whether activity time in the mark information be in where the activity time of the interest tags judged
In range, and corresponding period of interest coefficient is arranged to the mark information according to judging result；
The mark information is calculated according to the interest content coefficient, the interested site coefficient and the period of interest coefficient
Recommend coefficient；It is described to recommend coefficient for the interest content coefficient, the interested site coefficient and the period of interest coefficient
Weighted sum；
When the recommendation coefficient, which is greater than, recommends threshold value, the mark information is pushed into the electronic map user terminal.
6. a kind of driving means of alive messages characterized by comprising
Module is obtained, is used to obtain the initial data of electronic map user terminal upload, and feature is carried out to the initial data
It extracts to generate action message, the action message carries activity description, activity venue and activity time；
Grouping module is used for according to the activity description, the activity venue and the activity time to the action message
It is grouped；
Mark module is used to count the quantity of the action message in same group, when quantity greater than flag threshold value, generates corresponding
Mark information；And
Recommending module is used to generate corresponding interest tags according to the action message that the electronic map user terminal uploads, and
When the mark information and the interest tags match, the mark information is pushed into the electronic map user terminal.
7. the driving means of alive messages according to claim 6, which is characterized in that the grouping module includes:
Grouped element is used to carry out first time grouping to the action message, by the identical action message of activity description
It is divided into same group, and corresponding activity description label is created to every group of action message；
Query unit is used to inquire the corresponding activity of each activity description label in preset division rule table and compiles
Number；
Acquiring unit, when being used to obtain preset georeferencing region corresponding with the activity SN inquired and activity
Between section；
Secondary acquiring unit, be used to obtain every group described in the corresponding each action message of activity SN carry it is described actively
Point and activity time；
Secondary grouped element, the action message after being used to be grouped first time in same group carries out second and is grouped, by group
The activity venue that the interior action message carries is in the corresponding preset georeferencing region of activity SN and when the activity of carrying
Between preset the action message in active period in corresponding activity SN and be divided into same a small group.
8. the driving means of alive messages according to claim 6, which is characterized in that the mark module includes:
Content-label unit is used for the activity description in the action message using same group as the label content；
Place marks unit is used to calculate the location parameter average value of the activity venue in same group of the action message,
And as the marking terrain；
Time marking unit, is used to calculate the average value of the activity time in same group of the action message, and is made
For the label time.
9. a kind of computer equipment, including memory, processor and storage are in the memory and can be in the processor
The computer program of upper operation, which is characterized in that the processor realized when executing the computer program as claim 1 to
The step of method for pushing of alive messages described in any one of 5.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In the push side of realization alive messages as described in any one of claims 1 to 5 when the computer program is executed by processor
The step of method.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910478100.8A CN110321495B (en) | 2019-06-03 | Method, device, computer equipment and storage medium for pushing active message |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910478100.8A CN110321495B (en) | 2019-06-03 | Method, device, computer equipment and storage medium for pushing active message |
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| Publication Number | Publication Date |
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| CN110321495A true CN110321495A (en) | 2019-10-11 |
| CN110321495B CN110321495B (en) | 2024-06-25 |
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