CN110310139A

CN110310139A - Data put-on method and data launch engine

Info

Publication number: CN110310139A
Application number: CN201810260426.9A
Authority: CN
Inventors: 胡多多; 陶惠锋
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2018-03-27
Filing date: 2018-03-27
Publication date: 2019-10-08
Anticipated expiration: 2038-03-27
Also published as: CN110310139B

Abstract

The application provides a kind of data put-on method and data launch engine, wherein method include: receive launch ad-request that end is sent when, the user information in ad-request is calculated, user identifier corresponding with user information is obtained；Linked list is inquired according to user identifier, the corresponding advertisement of user identifier is obtained and accelerates server identification, accelerate server to send advertisement acquisition request to corresponding advertisement, obtain advertisement to be put；It include: user identifier and media information in advertisement acquisition request, so that advertisement acceleration server transfers the characteristic information of corresponding user according to user identifier, it determines advertisement to be put and is launched, to only need to accelerate server to send request to corresponding advertisement, reduce service remote request number of times, shorten network delay, reduces volume of transmitted data, advertisement can be launched on the page to be put in time, reduce the consumption of Internet resources.

Description

Data put-on method and data launch engine

Technical field

This application involves Internet technical field more particularly to a kind of data put-on methods and data to launch engine.

Background technique

Currently, when advertisement dispensing engine receives ad-request, advertisement is launched engine and is needed when advertisement exposure chance arrives The characteristic information that the page to be put corresponds to the characteristic information of user, the characteristic information of media and advertisement is collected, based on user's The characteristic information of characteristic information, the characteristic information of media and advertisement determines advertisement to be put, and is launched.Wherein, exist Obtain above- mentioned information during, such as obtain user characteristic information during, advertisement launch engine need with it is each Application server is repeatedly interacted, and obtains the relevant information of each application server acquisition, service remote request number of times is more, net Network delay is big, it is difficult to launch advertisement on the page to be put in time, and consume a large amount of Internet resources.

Summary of the invention

To overcome the problems in correlation technique, the application provides a kind of data put-on method and data dispensing is drawn It holds up.

In order to achieve the above objectives, embodiments herein adopts the following technical scheme that

In a first aspect, the embodiment of the present application provides a kind of data put-on method, comprising:

It receives and launches the ad-request that end is sent；It include: the corresponding user information of the page to be put in the ad-request And media information；

The user information is calculated, user identifier corresponding with the user information is obtained；

Linked list is inquired according to the user identifier, the corresponding advertisement of the user identifier is obtained and accelerates server mark Know；

Accelerate server identification according to the advertisement, corresponding advertisement accelerates server to send wide into advertisement acceleration system Acquisition request is accused, advertisement to be put is obtained；It include: the user identifier and media information in the advertisement acquisition request, So that the advertisement acceleration server transfers the characteristic information of corresponding user according to the user identifier, according to the spy of corresponding user Reference breath, media information and the characteristic information of each advertisement determine advertisement to be put；

The advertisement to be put is sent to the dispensing end, it is described to be put to be shown on the page to be put Advertisement.

It include: that Hash bucket and advertisement accelerate server wherein in a kind of specific embodiment, in the linked list The corresponding relationship of mark；

It is described that linked list is inquired according to the user identifier, it obtains the corresponding advertisement of the user identifier and accelerates server Mark, comprising:

It obtains the Hash bucket for including the user identifier and the corresponding advertisement of the Hash bucket accelerates server identification；

The corresponding advertisement of the Hash bucket is accelerated into server identification, is determined as the corresponding advertisement of the user identifier and accelerates Server identification.

Wherein in another specific embodiment, the method further include:

The media information is calculated, media identification corresponding with the media information is obtained；

The linked list is inquired according to the media identification, the corresponding advertisement of the media identification is obtained and accelerates server Mark；

It is corresponding, it include: the user identifier and the media identification in the advertisement acquisition request, so that described wide The characteristic information for accelerating server to transfer corresponding user according to the user identifier is accused, is added from the corresponding advertisement of the media identification The characteristic information that media are transferred in fast server, according to the characteristic information of corresponding user, the characteristic information of media and each wide The characteristic information of announcement determines advertisement to be put.

Wherein in another specific embodiment, the method further include: receive in the advertisement acceleration system Main control server send the linked list.

It include: at least one corresponding mark of user wherein in another specific embodiment, in the user information Know；

It is described that the user information is calculated, obtain user identifier corresponding with the user information, comprising:

According to the priority of at least one mark, mark to be calculated is determined；

Consistency Hash calculation is carried out to the mark to be calculated, obtains user identifier.

It include: Android ID, apple ad identifier in the user information wherein in another specific embodiment In IDFA, OPENUDID, MAC Address any one or it is a variety of.

Technical solution provided by the embodiments of the present application can include the following benefits: launch the wide of end transmission receiving When accusing request, the user information in ad-request is calculated, obtains user identifier corresponding with user information；According to user Mark inquiry linked list obtains the corresponding advertisement of user identifier and accelerates server identification, accelerates server identification pair to advertisement The advertisement answered accelerates server to send advertisement acquisition request, obtains advertisement to be put；It include: user's mark in advertisement acquisition request Knowledge and media information, so that advertisement acceleration server transfers the characteristic information of corresponding user according to user identifier, according to correspondence Characteristic information, media information and the characteristic information of each advertisement of user determines advertisement to be put；By advertisement to be put It is sent to and launches end, to show advertisement to be put on the page to be put, to only need to accelerate to service to corresponding advertisement Device sends request, reduces service remote request number of times, shortens network delay, reduce volume of transmitted data, can exist in time Advertisement is launched on the page to be put, reduces the consumption of Internet resources.

Second aspect, the embodiment of the present application provide a kind of data dispensing engine, comprising:

Receiving module, for receiving the ad-request launching end and sending；It include: the page pair to be put in the ad-request The user information and media information answered；

Computing module obtains user identifier corresponding with the user information for calculating the user information；

Module is obtained, for inquiring linked list according to the user identifier, obtains the corresponding advertisement of the user identifier Accelerate server identification；

The acquisition module is also used to accelerate server identification according to the advertisement, corresponding into advertisement acceleration system Advertisement accelerates server to send advertisement acquisition request, obtains advertisement to be put；It include: the use in the advertisement acquisition request Family mark and media information, so that the advertisement accelerates server to be believed according to the feature that the user identifier transfers corresponding user Breath determines advertisement to be put according to characteristic information, media information and the characteristic information of each advertisement of corresponding user；

Sending module, for the advertisement to be put to be sent to the dispensing end, on the page to be put Show the advertisement to be put.

The acquisition module is specifically used for,

Wherein in another specific embodiment, the computing module is also used to count the media information It calculates, obtains media identification corresponding with the media information；

The acquisition module is also used to inquire the linked list according to the media identification, obtains the media identification Corresponding advertisement accelerates server identification；

Wherein in another specific embodiment, the receiving module is also used to receive the advertisement acceleration system In main control server send the linked list.

The computing module is specifically used for,

The third aspect, the embodiment of the present application provide a kind of computer equipment, including memory, processor and are stored in storage On device and the computer program that can run on a processor realizes first aspect as above when the processor executes described program The method.

Fourth aspect, the embodiment of the present application provide a kind of non-transitorycomputer readable storage medium, are stored thereon with meter Calculation machine program, the program realize method described in first aspect as above when being executed by processor.

5th aspect, the embodiment of the present application provides a kind of computer program product, when in the computer program product When instruction is executed by processor, a kind of data put-on method is executed, which comprises

It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not The application can be limited.

Detailed description of the invention

The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the application Example, and together with specification it is used to explain the principle of the application.

Fig. 1 is the flow chart of the application data put-on method one embodiment；

Fig. 2 is the schematic diagram of linked list；

Fig. 3 is the structural schematic diagram that advertisement acceleration system and data launch engine；

Fig. 4 is the schematic diagram for obtaining the corresponding advertisement of user identifier and accelerating server identification；

Fig. 5 is the structural schematic diagram that advertisement accelerates server each component when starting one process；

Fig. 6 is the structural schematic diagram that advertisement accelerates server each component when starting multi-process；

Fig. 7 is the flow chart of another embodiment of the application data put-on method；

Fig. 8 is the application client, data launch engine and advertisement accelerates the interaction signaling diagram of server；

Fig. 9 is the structural schematic diagram that the application data launch engine one embodiment；

Figure 10 is the structural schematic diagram that the application advertisement accelerates server one embodiment；

Figure 11 is the structural schematic diagram that the application advertisement accelerates another embodiment of server；

Figure 12 is the structural schematic diagram that the application advertisement accelerates another embodiment of server；

Figure 13 is the structural schematic diagram that the application advertisement accelerates another embodiment of server；

Figure 14 is the structural schematic diagram of the application computer equipment one embodiment.

Through the above attached drawings, it has been shown that the specific embodiment of the application will be hereinafter described in more detail.These attached drawings It is not intended to limit the range of the application design in any manner with verbal description, but is by referring to specific embodiments Those skilled in the art illustrate the concept of the application.

Specific embodiment

Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with the application.On the contrary, they be only with it is such as appended The example of the consistent device and method of some aspects be described in detail in claims, the application.

Fig. 1 is the flow chart of the application data put-on method one embodiment, and the data put-on method in the present embodiment can To launch engine implementation by data, server or server cluster of engine etc. can be launched by installation data either Lai real It is existing, as shown in Figure 1, above-mentioned data put-on method may comprise steps of:

S101, it receives and launches the ad-request that end is sent；It include: the corresponding user information of the page to be put in ad-request And media information.

In the present embodiment, launching end for example can be to launch the client or application that engine sends ad-request to data Server.Client can refer to the software etc. installed on terminal device or terminal device.Terminal device for example mobile phone, computer, PAD, car-mounted terminal etc..Software such as QQ browser, wechat, Tencent's software etc..After application server can refer to that software is corresponding Platform server, such as the corresponding background server of wechat, the corresponding background server of QQ browser etc..

It in the present embodiment, is illustrated by taking QQ browser as an example, when terminal user opens QQ browser, browsing webpage When, if the available data prestored of terminal device launch the mark such as IP address of engine there are advertisement show position on webpage, It is identified according to the IP address etc. that data launch engine to data and launches engine transmission ad-request, alternatively, QQ browser is corresponding Background server, there are when advertisement position, the IP address of the data prestored dispensing engine is being obtained by background server on determining webpage Deng mark, is identified according to the IP address etc. that data launch engine to data and launch engine transmission ad-request.

In the present embodiment, user information may include: Android ID, apple ad identifier IDFA, OPENUDID, MAC In location any one or it is a variety of.Wherein, in the case where the operating system of terminal device is Android system, user information can With include: in Android ID, MAC Address etc. any one or it is a variety of, in addition it can include other can with identity user or The mark of person's terminal device.Wherein, Android ID refers to the International Mobile Equipment Identity code on Android system (International Mobile Equipment Identity, IMEI) is used for unique identification terminal device.MAC Address can To refer to the media access control address (Media Access Control, MAC) of terminal device, for defining the net of terminal device Network position.

Wherein, in the case where the operating system of terminal device is IOS system, user information may include: apple advertisement In identifier ID FA, OPENUDID, MAC Address etc. any one or it is a variety of, in addition it can include other can identify The mark of user or terminal device.Wherein, OPENUDID can have OpenUDID SDK packet by first in IOS system App generate；If the App for having OpenUDID SDK packet in IOS system is all deleted, had in installation again When the App of OpenUDID SDK packet, OPENUDID is regenerated according to the App with OpenUDID SDK packet.

In the present embodiment, media information can be for example the interior of the page to be put of the title of software, type or software Hold type etc..For example, media information can be Tencent, QQ browser, wechat etc..

In the present embodiment, other for example can also be able to be with identity user or the mark of terminal device, QQ service plantation ID (mid) in terminal device, the browser ID (guid) for obtaining QQ service, the wechat ID for obtaining QQ service (openid), any one in the facility information (dev) for obtaining QQ service or a variety of.

S102, user information is calculated, obtains user identifier corresponding with user information.

Specifically, data, which launch engine, first to carry out digest calculations to user information in the present embodiment, user's letter is obtained Corresponding MD5 value is ceased, consistency Hash calculation then is carried out to MD5 value, obtains user identifier.

It should be noted that in the case where in user information including multiple marks, data launch engine in the present embodiment The process for executing step 102 is specifically as follows, and according to the priority that at least one is identified, determines mark to be calculated；To be calculated Mark carries out consistency Hash calculation, obtains user identifier.Specifically, data dispensing engine can be by priority in user information Highest mark is determined as mark to be calculated.

S103, linked list is inquired according to user identifier, obtains the corresponding advertisement of user identifier and accelerates server identification.

It may include: the corresponding relationship that Hash bucket and advertisement accelerate server identification in the present embodiment, in linked list.

Corresponding, the process that data launch engine execution step 103 is specifically as follows, and obtains the Hash including user identifier Bucket and the corresponding advertisement of Hash bucket accelerate server identification；The corresponding advertisement of Hash bucket is accelerated into server identification, is determined as The corresponding advertisement of user identifier accelerates server identification.

Wherein, the schematic diagram of linked list can be with as shown in Fig. 2, in Fig. 2, barrelage amount refers to the sum of Hash bucket Amount；IP quantity refers to the total quantity of advertisement acceleration server in advertisement acceleration system；It is preserved in index corresponding with Hash bucket Advertisement accelerate the storage address of server identification, corresponding storage address can be found according to index, and then obtain advertisement Accelerate server identification.Wherein, advertisement, which accelerates server identification, to be the IP address of advertisement acceleration server.

Further, in the present embodiment, the acquisition modes of linked list can be to receive the master control in advertisement acceleration system The linked list that server is sent.

It may include: that main control server and at least one advertisement accelerate service in the present embodiment, in advertisement acceleration system Device.It may include: business plug-in unit and stub plug-in unit that data, which are launched in engine,.As shown in figure 3, being advertisement acceleration system and data Launch the structural schematic diagram of engine.In Fig. 3, including two advertisements accelerate server.Wherein, data launch the stub in engine Plug-in unit is used to execute the content of step 102 and step 103.Business plug-in unit is for executing step 101, step 104 and step 105 Content.Wherein, business plug-in unit can call stub plug-in unit to execute the content of step 102 and step 103, and according to step 103 Implementing result continue to execute step 104 and step 105.In addition, stub plug-in unit can be also used for receiving in advertisement acceleration system Main control server send linked list.

In the present embodiment, data launch engine after receiving ad-request, can carry out consistency Kazakhstan to user information It is uncommon to calculate, obtain user identifier, wherein user identifier is specifically as follows cryptographic Hash；Then by the Kazakhstan of user identifier and Hash bucket Uncommon value section is compared, and determines the Hash bucket including user identifier, the corresponding advertisement of Hash bucket is accelerated server identification, really It is set to the corresponding advertisement of user identifier and accelerates server identification.As shown in figure 4, accelerating clothes to obtain the corresponding advertisement of user identifier The schematic diagram for device mark of being engaged in, in Fig. 4, user information 1, user information 2, user information 3, user information 4 are breathed out by consistency It is uncommon to calculate, obtain user identifier 1, user identifier 2, user identifier 3 and user identifier 4.Hash bucket including user identifier 1 is buck1；Hash bucket including user identifier 2 is buck9；Hash bucket including user identifier 3 is buck2；Including user identifier 4 Hash bucket be buckn.It is aas1 that the corresponding advertisement of buck1, which accelerates server identification,；The corresponding advertisement of buck2 and buck9 adds Fast server identification is aas2；It is aas3 that the corresponding advertisement of buckn, which accelerates server identification,.

In the present embodiment, advertisement accelerates that main control module master, business plug-in unit, aas module can be set in server And buffer cache.Wherein, aas module is for being responsible for the functions such as heartbeat, migration, backup, configuration.Such as periodically to Main control server sends heartbeat message, so that main control server determines that advertisement accelerates server with the presence or absence of event according to heartbeat message Barrier etc..Wherein, migration refers to accelerating the partial data cached on server to move to another advertisement one of advertisement In the buffer for accelerating server.Backup, which refers to, accelerates the data cached on server to back up advertisement.What configuration referred to It is the configuration information that main control server is handed down to that advertisement accelerates server, advertisement accelerates server according to configuration information, matches confidence Breath is used to indicate advertisement and server is accelerated to load the operation such as corresponding business plug-in unit and distribution caching.

In addition, aas module is also used to accelerate the load information of server to be sent to master control service advertisement in the present embodiment Device so that main control server accelerates the load information that reports of server according to each advertisement, to each advertisement accelerate server into Row load balance process accelerates server to carry out load migration each advertisement, and updates linked list according to processing result, will Updated linked list is sent to data and launches engine.Wherein, it updates linked list and refers to and update Hash in linked list Bucket and advertisement accelerate the corresponding relationship between server identification.

In addition, it is necessary to explanation, when generating initial linked list, main control server can add according to each advertisement The caching situation of fast server accelerates load business plug-in unit and distribution caching on server in advertisement, then according to each advertisement The business plug-in unit of the caching and load that accelerate server assigned generates initial linked list and is sent to data dispensing engine In stub plug-in unit.

S104, server identification is accelerated according to advertisement, corresponding advertisement accelerates server to send into advertisement acceleration system Advertisement acquisition request obtains advertisement to be put；It include: user identifier and media information in advertisement acquisition request, so that extensively The characteristic information for accelerating server to transfer corresponding user according to user identifier is accused, is believed according to the characteristic information of corresponding user, media Breath and the characteristic information of each advertisement determine advertisement to be put.

In the present embodiment, data launch the business plug-in unit in engine and accelerate server to send advertisement acquisition request to advertisement Afterwards, advertisement accelerate server in main control module master can according to receive advertisement acquisition request starting accordingly into Journey calls corresponding business plug-in unit.It is illustrated by taking the business plug-in unit 1 that first advertisement accelerates in server in Fig. 3 as an example.? In Fig. 3, it is assumed that business plug-in unit 1 is for providing the relevant service of characteristic information of user, and business plug-in unit 2 is for providing other clothes Business, such as the relevant service of characteristic information of media.Main control module master can be according to the advertisement acquisition request tune received With business plug-in unit 1, business plug-in unit 1 transfers the characteristic information of corresponding user from corresponding buffer cache, according to corresponding user Characteristic information, media information and the characteristic information of each advertisement determine advertisement to be put.

In addition, it is necessary to illustrate, in the present embodiment, advertisement accelerates to be also provided with plug-in unit such as advertisement on server Programming platform etc. determines for realizing according to characteristic information, media information and the characteristic information of each advertisement of corresponding user Advertisement to be put is simultaneously sent to data dispensing engine, or realizes and believed according to the characteristic information of corresponding user, the feature of media Breath and the characteristic information of each advertisement, which determine advertisement to be put and be sent to data, launches engine.Wherein, advertisement accelerates clothes After business plug-in unit on business device gets the characteristic information of corresponding user, the characteristic information of corresponding user can be supplied to advertisement Programming platform, advertisement programming platform determine advertisement to be put according to the characteristic information etc. of corresponding user.

Further, in the present embodiment, advertisement accelerates main control module master in server that can only start a process, That is, main control module master calls each business plug-in unit, and main control module master and aas mould by a process The function that block executes can be realized using the same process, corresponding, and the corresponding buffer cache of each business plug-in unit can be same One, each business plug-in unit corresponds to the same aas module.As shown in figure 5, being that advertisement acceleration server starts each component when one process Structural schematic diagram.

In addition, advertisement accelerates main control module master in server also to can star multiple processes, also in the present embodiment It is to say, main control module master calls each business plug-in unit by multiple processes respectively, and corresponding, each business plug-in unit can be distinguished A corresponding buffer cache and corresponding each aas module.In addition, the function that main control module master and aas module executes can To be realized using different processes.As shown in fig. 6, accelerating the structural representation of server each component when starting multi-process for advertisement Figure.

In addition, it is necessary to illustrate, in the present embodiment, the characteristic information of user for example may include appointing in following information Meaning is one or more kinds of: user crowd's information amp, user's regional information uds, user advertising frequency information fcs, user can broadcast extensively It is slow to accuse bit information bit, user advertising carousel information rot, the short chain information ott of user advertising two dimensional code, advertising media information It deposits interface lss, optimize publicity orders cache information gpb.

In the present embodiment, the features described above information of user can be each application server, such as QQ browser is corresponding Corresponding background server of background server, wechat etc. is during user is using application software such as QQ browser or wechats Collected user data, or the characteristic information obtained after being analyzed and processed to user data；Each application server will Acquisition or the obtained characteristic information of analysis and corresponding user identifier are pushed to advertisement acceleration system, advertisement acceleration system into The unified storage of row, middle data launch engine and send multiple request feature letter to each application server compared with the existing technology Breath or data launch engine and carry out repeatedly interacting acquisition characteristic information with proxy server, greatly reduce data dispensing and draw The request number of times held up, and volume of transmitted data greatly reduces, and enables data to launch engine and obtains advertisement to be put in time, and Launch advertisement.

In addition, the characteristic information of advertisement may include the corresponding target group of advertisement, the corresponding mesh of advertisement in the present embodiment Placement position, the release time of advertisement, the size of the corresponding advertisement position of advertisement, the type of advertisement etc. are marked, it can be according to reality It needs to be configured.

Accelerate system alternatively, it is also possible to which the characteristic information of the characteristic information of media and each advertisement is centrally stored in advertisement Therefore, corresponding in system, on the basis of embodiment shown in Fig. 1, the method can also include: to carry out to media information It calculates, obtains media identification corresponding with media information；Linked list is inquired according to media identification, it is corresponding to obtain media identification Advertisement accelerates server identification.It is corresponding, it include: user identifier and media identification in advertisement acquisition request, so that advertisement adds Fast server transfers the characteristic information of corresponding user according to user identifier, accelerates to adjust in server from the corresponding advertisement of media identification The characteristic information for taking media, according to characteristic information, the characteristic information of media and the characteristic information of each advertisement of corresponding user Determine advertisement to be put.

Wherein, the characteristic information of media can be pushed to advertisement acceleration system by corresponding application server, such as QQ clear The characteristic information of the corresponding media of device of looking at can be acquired by the background server of QQ browser and be pushed to advertisement acceleration system； The characteristic information of the corresponding media of wechat can be acquired by the background server of wechat and be pushed to advertisement acceleration system.

S105, advertisement to be put is sent to and launches end, to show advertisement to be put on the page to be put.

In the present embodiment, data launch engine after obtaining advertisement to be put, can be by advertisement and its phase to be put It closes information and is sent to application server or client, so that client shows advertisement to be put on the page to be put, or Advertisement to be put is added in the page to be put by person's application server, will treated page push to be put to client It is shown.

Fig. 7 is the flow chart of another embodiment of the application data put-on method, the data put-on method in the present embodiment Server can be accelerated to realize by the advertisement in advertisement acceleration system, or the software installed in server can be accelerated by advertisement Etc. realizing, as shown in fig. 7, above-mentioned data put-on method may comprise steps of:

S701, judge whether that receiving data launches the advertisement acquisition request that engine is sent.

In the present embodiment, before step 701, data launch engine and accelerate server to send advertisement acquisition request to advertisement Process be specifically as follows, data launch engine and launch end receiving, for example, application server or client send it is wide When accusing request, the user information in ad-request is calculated, obtains user identifier corresponding with user information；According to user Mark inquiry linked list, obtains the Hash bucket for including user identifier and the corresponding advertisement of Hash bucket accelerates server identification； The corresponding advertisement of Hash bucket is accelerated into server identification, is determined as the corresponding advertisement of user identifier and accelerates server identification；Wide When accusing the executing subject for accelerating the corresponding advertisement of server identification to accelerate server for the present embodiment, to the execution master of the present embodiment Body sends advertisement acquisition request, obtains so that the advertisement of the present embodiment accelerates server to receive the advertisement that data dispensing engine is sent Take request.In addition, when it is that other advertisements accelerate server that advertisement, which accelerates the corresponding advertisement of server identification to accelerate server, The advertisement of the present embodiment accelerates server not receive the advertisement acquisition request that data launch engine transmission.

Wherein, client can refer to the software etc. installed on terminal device or terminal device.Terminal device such as mobile phone, Computer, PAD, car-mounted terminal etc..Software such as QQ browser, wechat, Tencent's software etc..Application server can refer to that software is corresponding Background server, such as the corresponding background server of wechat, the corresponding background server of QQ browser etc..

It is illustrated by taking QQ browser as an example, when terminal user opens QQ browser, browses webpage, if on webpage There are advertisement show positions, then the available data prestored of terminal device launch the mark such as IP address of engine, are thrown according to data The IP address etc. for putting engine identifies to data and launches engine transmission ad-request, alternatively, the corresponding background server of QQ browser , there are when advertisement position, the marks such as the IP address of the data prestored dispensing engine, root are being obtained by background server on determining webpage It identifies according to the IP address etc. that data launch engine to data and launches engine transmission ad-request.

It should be noted that in the case where in user information including multiple marks, data launch engine in the present embodiment The priority that can be identified according at least one, determines mark to be calculated；Consistency Hash calculation is carried out to mark to be calculated, is obtained Take user identifier.Specifically, data, which launch engine, can be determined as mark to be calculated for the mark of highest priority in user information Know.

S702, receiving advertisement acquisition request, and in advertisement acquisition request include user identifier and media information when, root The characteristic information of corresponding user is transferred according to user identifier.

S703, determined according to characteristic information, media information and the characteristic information of each advertisement of corresponding user it is to be put Advertisement.

In the present embodiment, as shown in figure 3, main control module master can be set in advertisement acceleration server, business is inserted Part, aas module and buffer cache.Wherein, main control module master can start according to the advertisement acquisition request received Corresponding process calls corresponding business plug-in unit.By taking the business plug-in unit 1 that first advertisement in Fig. 3 accelerates in server as an example into Row explanation.In fig. 3, it is assumed that business plug-in unit 1 is for providing the relevant service of characteristic information of user, business plug-in unit 2 is for mentioning For other services, such as the relevant service of characteristic information of media.Main control module master can be obtained according to the advertisement received Request call business plug-in unit 1 is taken, business plug-in unit 1 transfers the characteristic information of corresponding user from corresponding buffer cache, according to Characteristic information, media information and the characteristic information of each advertisement of corresponding user determines advertisement to be put.

Further, in the present embodiment, in one way in which in, advertisement accelerate server in main control module master can Only to start a process, that is to say, that main control module master calls each business plug-in unit, and master control by a process The function that module master and aas module executes can be realized using the same process, corresponding, and each business plug-in unit is corresponding slow Storage cache can be to be same, and each business plug-in unit corresponds to the same aas module.As shown in figure 5, accelerating server for advertisement Start the structural schematic diagram of each component when one process.

In the present embodiment, in a further mode of operation, main control module master also be can star more in advertisement acceleration server A process, that is to say, that main control module master calls each business plug-in unit, corresponding, each business by multiple processes respectively Plug-in unit can respectively correspond a buffer cache and corresponding each aas module.In addition, main control module master and aas module The function of execution can be realized using different processes.As shown in fig. 6, being that advertisement acceleration server starts each component when multi-process Structural schematic diagram.

In the present embodiment, aas module is for being responsible for the functions such as heartbeat, migration, backup, configuration.Such as periodically to master It controls server and sends heartbeat message, so that main control server determines that advertisement accelerates server with the presence or absence of failure according to heartbeat message Deng.Wherein, migration refers to that accelerating the partial data cached on server to move to another advertisement one of advertisement adds In the buffer of fast server.Backup, which refers to, accelerates the data cached on server to back up advertisement.Configuration refers to Main control server is handed down to the configuration information that advertisement accelerates server, and advertisement accelerates server according to configuration information, configuration information Being used to indicate advertisement accelerates server to load the operation such as corresponding business plug-in unit and distribution caching.

In the present embodiment, aas module is also used to accelerate the load information of server and advertisement to accelerate server advertisement Mark is sent to main control server, so that the load information that main control server accelerates server to report according to each advertisement, to each A advertisement accelerates server to carry out load balance process, accelerates server to carry out load migration each advertisement, and according to processing As a result linked list is updated, updated linked list is sent to data and launches engine.Wherein, update what linked list referred to It is the corresponding relationship updated in linked list between Hash bucket and advertisement acceleration server identification.

For example, accelerating the load information of server, such as the user information quantity of storage to be greater than default threshold in some advertisement When value, some business plug-in unit on server and the content migration of corresponding caching cache which can be accelerated to arrive it He accelerates on server in advertisement.

Further, in the present embodiment, the characteristic information of user for example may include in following information any one or Person is a variety of: user crowd's information amp, user's regional information uds, user advertising frequency information fcs, user can advertisement bits Information bit, user advertising carousel information rot, the short chain information ott of user advertising two dimensional code, advertising media information cache interface Lss, publicity orders cache information gpb is optimized.The characteristic information of advertisement may include the corresponding target group of advertisement, advertisement pair The target placement position answered, the release time of advertisement, the size of the corresponding advertisement position of advertisement, the type of advertisement etc., Ke Yigen It is configured according to actual needs.

Further, on the basis of the above embodiments, the method can also include: to receive each application server hair The characteristic information of the user identifier and corresponding user sent；According to user identifier and the characteristic information of corresponding user, update slow The characteristic information of user is corresponded in storage.

For example, the features described above information of user can be the corresponding background server of QQ browser, the corresponding backstage of wechat Server etc. during user uses the QQ browser perhaps application software such as wechat collected user data or to The characteristic information that user data obtains after being analyzed and processed；The characteristic information that each application server will acquire or analysis obtains And corresponding user identifier is pushed to advertisement acceleration system, advertisement acceleration system carries out unified storage, or the use to storage The characteristic information at family is updated, and middle data launch engine and repeatedly request to obtain to the transmission of each application server compared with the existing technology It takes characteristic information or data to launch engine to carry out repeatedly interacting acquisition characteristic information with proxy server, greatly reduces number According to the request number of times for launching engine, the acquisition speed of the characteristic information of user is improved, and volume of transmitted data greatly reduces, so that Data, which launch engine, can quickly obtain advertisement to be put, and launch advertisement.

S704, advertisement to be put is sent to data dispensing engine, so that data launch engine and carry out advertisement dispensing.

In the present embodiment, data launch engine after getting advertisement to be put, can by advertisement to be put and its Relevant information is sent to application server or client, so that client shows advertisement to be put on the page to be put, Or advertisement to be put is added in the page to be put by application server, will treated page push to be put to client End is shown.

Further, on the basis of the above embodiments, advertisement accelerates uniformly be stored with each matchmaker in server The characteristic information of body and the characteristic information of each advertisement, therefore, the method can also include: to receive advertisement acquisition Request, and in advertisement acquisition request include user identifier and media identification when, the feature of corresponding user is transferred according to user identifier Information transfers the characteristic information of media according to media identification in corresponding advertisement acceleration server；According to the spy of corresponding user Reference breath, the characteristic information of media and the characteristic information of each advertisement determine advertisement to be put.

Corresponding, the method can also include: to receive the media identification and corresponding matchmaker that each application server is sent The characteristic information of body；According to media identification and the characteristic information of corresponding media, the feature letter that media are corresponded in buffer is updated Breath.

Technical solution provided by the embodiments of the present application can include the following benefits: launch engine hair receiving data The advertisement acquisition request sent, and when including user identifier and media information in advertisement acquisition request, according to user identifier from advertisement Accelerate to transfer the characteristic information of corresponding user in server, according to the characteristic information of corresponding user, media information and each wide The characteristic information of announcement determines advertisement to be put, and advertisement to be put is sent to data and launches engine, so that data dispensing is drawn It holds up and carries out advertisement dispensing, so as to concentrate on the characteristic information of user on one or more advertisements acceleration servers, extensively It accuses and accelerates server when receiving the request of data dispensing engine, disposably obtain the characteristic information of user and determination is to be put Advertisement be sent to data launch engine, thus reduce data launch engine service remote request number of times, shorten network Delay, reduces volume of transmitted data, can launch advertisement on the page to be put in time, reduce the consumption of Internet resources.

Below for launching end and be client, come illustrate to launch end, data launch engine and advertisement accelerate server it Between interactive process, as shown in figure 8, Fig. 8 is that the application client, data launch the interaction letter that engine and advertisement accelerate server Figure is enabled, as shown in Figure 8, comprising the following steps:

S801, client send page request to corresponding background application server depending on the user's operation.

S802, background application server return to the corresponding display page to client.

Wherein, the display page for example can be that webpage, wechat circle of friends page etc. can show the page of advertisement.

It whether there is advertisement show position on S803, the client judgement display page；There are advertising displays on the display page When position, engine is launched to data and sends ad-request；It include: the corresponding user information of the display page and media in ad-request Information.

Wherein, when it is multiple for showing the advertisement show position on the page, client is sent to the advertisement that data launch engine It can also include: the position of each advertisement show position in request, so that corresponding advertisement accelerates server to determine each advertisement exhibition Show advertisement to be put on position.

S804, data are launched engine and are calculated user information, and user identifier corresponding with user information is obtained.

S805, data launch engine and inquire linked list according to user identifier, obtain the corresponding advertisement of user identifier and accelerate Server identification.

S806, data launch engine and accelerate server identification according to advertisement, and into advertisement acceleration system, corresponding advertisement adds Fast server sends advertisement acquisition request；It include: user identifier and media information in advertisement acquisition request.

The feature that S807, advertisement accelerate server to transfer corresponding user in the buffer of itself according to user identifier is believed Breath；Advertisement to be put is determined according to characteristic information, media information and the characteristic information of each advertisement of corresponding user；It will be to The advertisement of dispensing is supplied to data and launches engine.

S808, data launch engine and advertisement to be put are sent to client.

S809, client show advertisement to be put on corresponding advertisement show position.

Technical solution provided by the embodiments of the present application can include the following benefits: data launch engine and are receiving visitor When the ad-request that family end is sent, the user information in ad-request is calculated, obtains user corresponding with user information Mark；Linked list is inquired according to user identifier, the corresponding advertisement of user identifier is obtained and accelerates server identification, accelerate to advertisement The corresponding advertisement of server identification accelerates server to send advertisement acquisition request, obtains advertisement to be put；Advertisement acquisition request In include: user identifier and media information so that advertisement accelerates server to transfer the feature of corresponding user according to user identifier Information determines advertisement to be put according to characteristic information, media information and the characteristic information of each advertisement of corresponding user；It will Advertisement to be put is sent to client, to show advertisement to be put on the page to be put, to only need to corresponding Advertisement accelerates server to send request, reduces service remote request number of times, shortens network delay, reduces data transmission Amount, can launch advertisement on the page to be put in time, reduce the consumption of Internet resources.

Following is the application Installation practice, can be used for executing the application embodiment of the method.It is real for the application device Undisclosed details in example is applied, the application embodiment of the method is please referred to.

Fig. 9 is the structural schematic diagram that the application data launch engine one embodiment, realizes the application embodiment illustrated in fig. 1 The data put-on method of offer, above-mentioned data, which launch engine, may include: receiving module 91, computing module 92, obtains module 93 With sending module 94；

Wherein, receiving module 91, for receiving the ad-request launching end and sending；It include: wait throw in the ad-request Put the corresponding user information of the page and media information；

Computing module 92 obtains user identifier corresponding with user information for calculating the user information；

Module 93 is obtained, for inquiring linked list according to the user identifier, it is corresponding wide to obtain the user identifier It accuses and accelerates server identification；

The acquisition module 93 is also used to accelerate server identification according to the advertisement, corresponding into advertisement acceleration system Advertisement accelerate server send advertisement acquisition request, obtain advertisement to be put；It include: described in the advertisement acquisition request User identifier and media information, so that advertisement acceleration server transfers the feature of corresponding user according to the user identifier Information determines advertisement to be put according to characteristic information, media information and the characteristic information of each advertisement of corresponding user；

Sending module 94, for the advertisement to be put to be sent to the dispensing end, in the page to be put The upper display advertisement to be put.

In the present embodiment, launching end for example can be the client or application server of transmission ad-request.Client It can refer to the software etc. installed on terminal device or terminal device.Terminal device such as mobile phone, computer, PAD, car-mounted terminal Deng.Software such as QQ browser, wechat, Tencent's software etc..Application server can refer to the corresponding background server of software, such as The corresponding background server of wechat, the corresponding background server of QQ browser etc..

It should be noted that in the case where in user information including multiple marks, computing module 92 has in the present embodiment Body can be used for, and according to the priority that at least one is identified, determine mark to be calculated；Consistency Hash is carried out to mark to be calculated It calculates, obtains user identifier.Wherein, mark to be calculated can be the mark of highest priority in user information.

It further, on the basis of the above embodiments, may include: that Hash bucket and advertisement accelerate to service in linked list The corresponding relationship of device mark.Corresponding, the acquisition module 93 is specifically used for, and obtains the Hash bucket including the user identifier, And the corresponding advertisement of the Hash bucket accelerates server identification；The corresponding advertisement of the Hash bucket is accelerated into server identification, It is determined as the corresponding advertisement of the user identifier and accelerates server identification.

Further, on the basis of the above embodiments, the receiving module 91, is also used to receive in advertisement acceleration system Main control server send linked list.

Wherein, linked list can be initial linked list or be updated linked list.Initial associated column The acquisition modes of table can be that main control server accelerates the caching situation of server according to each advertisement, accelerate to service in advertisement Business plug-in unit and distribution caching are loaded on device, then according to each advertisement caching for accelerating server assigned and the industry of load Business plug-in unit linked list generated.

The acquisition modes of updated linked list can be that main control server obtains each advertisement and server is accelerated to report Load information, the load information that reports of server is accelerated according to each advertisement, accelerates server to load each advertisement Equilibrium treatment accelerates server to carry out load migration each advertisement, and updates linked list according to processing result.Wherein, more New linked list refers to the corresponding relationship updated in linked list between Hash bucket and advertisement acceleration server identification.

In the present embodiment, the features described above information of user can be each application server, such as QQ browser is corresponding Corresponding background server of background server, wechat etc. is during user is using application software such as QQ browser or wechats Collected user data, or the characteristic information obtained after being analyzed and processed to user data；Each application server will Acquisition or the obtained characteristic information of analysis and corresponding user identifier are pushed to advertisement acceleration system, advertisement acceleration system into The unified storage of row, so that data launch engine by sending the request of a small amount of number to advertisement acceleration system, so that it may obtain The characteristic information of user is got, middle data launch engine and send multiple request to each application server compared with the existing technology Characteristic information or data launch engine and carry out repeatedly interacting acquisition characteristic information with proxy server, greatly reduce data The request number of times for launching engine, improves the acquisition speed of the characteristic information of user, and volume of transmitted data greatly reduces, makes total Advertisement to be put can be quickly obtained according to engine is launched, and launches advertisement.

In the present embodiment, the characteristic information of advertisement may include the corresponding target group of advertisement, the corresponding target throwing of advertisement Position, the release time of advertisement, the size of the corresponding advertisement position of advertisement, the type of advertisement etc. are put, it can be according to actual needs It is configured.

Further, the characteristic information of the characteristic information of media and each advertisement advertisement can also be centrally stored in add Therefore, corresponding in speed system, on the basis of embodiment shown in Fig. 9, the computing module 92 is also used to the media Information is calculated, and media identification corresponding with media information is obtained；

The acquisition module 93 is also used to inquire the linked list according to the media identification, obtains the media mark Know corresponding advertisement and accelerates server identification；

Technical solution provided by the embodiments of the present application can include the following benefits: launch the wide of end transmission receiving When accusing request, the user information in ad-request is calculated, obtains user identifier corresponding with media information；According to user Mark inquiry linked list obtains the corresponding advertisement of user identifier and accelerates server identification, accelerates server identification pair to advertisement The advertisement answered accelerates server to send advertisement acquisition request, obtains advertisement to be put；It include: user's mark in advertisement acquisition request Knowledge and media information, so that advertisement acceleration server transfers the characteristic information of corresponding user according to user identifier, according to correspondence Characteristic information, media information and the characteristic information of each advertisement of user determines advertisement to be put；By advertisement to be put It is sent to and launches end, to show advertisement to be put on the page to be put, to only need to accelerate to service to corresponding advertisement Device sends request, reduces service remote request number of times, shortens network delay, reduce volume of transmitted data, can exist in time Advertisement is launched on the page to be put, reduces the consumption of Internet resources.

Figure 10 is the structural schematic diagram that the application advertisement accelerates server one embodiment, is realized real shown in the application Fig. 7 The data put-on method of example offer is applied, above-mentioned advertisement accelerates server to may include: judgment module 901, transfer module 902, is true Cover half block 903 and sending module 904.

Wherein, judgment module 901, for judging whether that receiving data launches the advertisement acquisition request that engine is sent；

Module 902 is transferred, for receiving the advertisement acquisition request, and includes user in the advertisement acquisition request When mark and media information, the characteristic information of corresponding user is transferred according to the user identifier；

Determining module 903, for characteristic information, media information and the characteristic information of each advertisement according to corresponding user Determine advertisement to be put；

Sending module 904 launches engine for the advertisement to be put to be sent to the data, so that the data It launches engine and carries out advertisement dispensing.

In the present embodiment, data launch engine accelerate server to send the process of advertisement acquisition request to advertisement specifically can be with For data launch engine and receiving dispensing end, such as when application server or the ad-request of client transmission, to advertisement User information in request carries out consistency Hash calculation, obtains user identifier；Linked list is inquired according to user identifier, is obtained The corresponding advertisement of Hash bucket and Hash bucket including user identifier accelerates server identification；The corresponding advertisement of Hash bucket is added Fast server identification is determined as the corresponding advertisement of user identifier and accelerates server identification；Accelerate server identification corresponding in advertisement Advertisement accelerate server be the present embodiment executing subject when, to the executing subject of the present embodiment send advertisement acquisition request, The advertisement acquisition request that engine is sent is launched to which the advertisement of the present embodiment accelerates server to receive data.In addition, in advertisement When accelerating the corresponding advertisement of server identification that server is accelerated to accelerate server for other advertisements, the advertisement of the present embodiment accelerates Server will not receive data and launch the advertisement acquisition request that engine is sent.

It is illustrated by taking QQ browser as an example, when terminal user opens QQ browser browsing webpage, if on webpage There are advertisement show positions, then the available data prestored of terminal device launch the mark such as IP address of engine, are thrown according to data The IP address etc. for putting engine identifies to data and launches engine transmission ad-request, alternatively, the corresponding background server of QQ browser , there are when advertisement position, the marks such as the IP address of the data prestored dispensing engine, root are being obtained by background server on determining webpage It identifies according to the IP address etc. that data launch engine to data and launches engine transmission ad-request.

Further, in conjunction with reference Figure 11, on the basis of embodiment illustrated in fig. 10, the advertisement accelerates server also It may include: the first receiving module 905 and the first update module 906.

Wherein, the first receiving module 905, for receiving the user identifier and correspond to user's that each application server is sent Characteristic information；

First update module 906 updates described slow for the characteristic information according to the user identifier and corresponding user The characteristic information of user is corresponded in storage.

For example, the features described above information of user can be the corresponding background server of QQ browser, the corresponding backstage of wechat Server etc. during user uses the QQ browser perhaps application software such as wechat collected user data or to The characteristic information that user data obtains after being analyzed and processed；The characteristic information that each application server will acquire or analysis obtains And corresponding user identifier is pushed to advertisement acceleration system, advertisement acceleration system carries out unified storage, or the use to storage The characteristic information at family is updated, and middle data launch engine and repeatedly request to obtain to the transmission of each application server compared with the existing technology It takes characteristic information or data to launch engine to carry out repeatedly interacting acquisition characteristic information with proxy server, greatly reduces number According to the request number of times for launching engine, the acquisition speed of the characteristic information of user is improved, and volume of transmitted data greatly reduces, so that Data, which launch engine, can quickly get advertisement to be put, and launch advertisement.

Further, in conjunction with reference Figure 12, on the basis of embodiment illustrated in fig. 10, advertisement accelerates can be in server It is uniformly stored with the characteristic information of each media and the characteristic information of each advertisement, therefore, the advertisement accelerates server It can also include: the second receiving module 907 and the second update module 908.

It is described to transfer module 902, it is also used to receiving the advertisement acquisition request, and wrap in the advertisement acquisition request When including user identifier and media identification, the characteristic information of corresponding user is transferred according to the user identifier, according to the media mark Know the characteristic information for accelerating to transfer media in server from corresponding advertisement；

The determining module 903 is also used to according to the characteristic information of corresponding user, the characteristic information of media and each wide The characteristic information of announcement determines advertisement to be put；

Second receiving module 907, for receiving the feature of media identification and corresponding media that each application server is sent Information；

Second update module 908 updates described slow for the characteristic information according to the media identification and corresponding media The characteristic information of media is corresponded in storage.

Further, in conjunction with reference Figure 13, on the basis of embodiment illustrated in fig. 10, the advertisement accelerates server also It may include: reporting module 909, report the advertisement of itself to accelerate server for the main control server into advertisement acceleration system Mark and load information, so that the load information that the main control server accelerates server to report according to each advertisement, to each A advertisement accelerates server to carry out load balance process, accelerates server to carry out load migration each advertisement, and according to processing As a result the linked list is updated, updated linked list is sent to data and launches engine.Wherein, linked list is updated to refer to , update the corresponding relationship in linked list between Hash bucket and advertisement acceleration server identification.

Figure 14 is the structural schematic diagram of the application computer equipment one embodiment, and the computer equipment in the present embodiment can To realize that data launch the function of engine or advertisement acceleration server, above-mentioned computer equipment may include: one or more Processor；Memory, for storing one or more programs；When said one or multiple programs are by said one or multiple processing When device executes, so that said one or multiple processors execute such as Fig. 1 or data put-on method shown in Fig. 7.

Figure 14 shows the block diagram for being suitable for the exemplary computer device for being used to realize the application embodiment.Figure 14 is shown Computer equipment 12 be only an example, should not function to the embodiment of the present application and use scope bring any restrictions.

As shown in figure 14, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can To include but is not limited to: one or more processor or processing unit 16, system storage 28 connect different system components The bus 18 of (including system storage 28 and processing unit 16).

Bus 18 indicates one of a few class bus structures or a variety of, including memory bus or Memory Controller, Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.It lifts For example, these architectures include but is not limited to industry standard architecture (Industry Standard Architecture；Hereinafter referred to as: ISA) bus, microchannel architecture (Micro Channel Architecture；Below Referred to as: MAC) bus, enhanced isa bus, Video Electronics Standards Association (Video Electronics Standards Association；Hereinafter referred to as: VESA) local bus and peripheral component interconnection (Peripheral Component Interconnection；Hereinafter referred to as: PCI) bus.

Computer equipment 12 typically comprises a variety of computer system readable media.These media can be it is any can be by The usable medium that computer equipment 12 accesses, including volatile and non-volatile media, moveable and immovable medium.

System storage 28 may include the computer system readable media of form of volatile memory, such as arbitrary access Memory (Random Access Memory；Hereinafter referred to as: RAM) 30 and/or cache memory 32.Computer equipment 12 It may further include other removable/nonremovable, volatile/non-volatile computer system storage mediums.Only conduct Citing, storage system 34 can be used for reading and writing immovable, non-volatile magnetic media, and (Figure 14 do not show, commonly referred to as " hard disk Driver ").Although being not shown in Figure 14, can provide for reading and writing to removable non-volatile magnetic disk (such as " floppy disk ") Disc driver, and to removable anonvolatile optical disk (such as: compact disc read-only memory (Compact Disc Read Only Memory；Hereinafter referred to as: CD-ROM), digital multi CD-ROM (Digital Video Disc Read Only Memory；Hereinafter referred to as: DVD-ROM) or other optical mediums) read-write CD drive.In these cases, each driving Device can be connected by one or more data media interfaces with bus 18.Memory 28 may include that at least one program produces Product, the program product have one group of (for example, at least one) program module, and it is each that these program modules are configured to perform the application The function of embodiment.

Program/utility 40 with one group of (at least one) program module 42 can store in such as memory 28 In, such program module 42 includes --- but being not limited to --- operating system, one or more application program, other programs It may include the realization of network environment in module and program data, each of these examples or certain combination.Program mould Block 42 usually executes function and/or method in embodiments described herein.

Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24 Deng) communication, can also be enabled a user to one or more equipment interact with the computer equipment 12 communicate, and/or with make The computer equipment 12 any equipment (such as network interface card, the modulatedemodulate that can be communicated with one or more of the other calculating equipment Adjust device etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, computer equipment 12 may be used also To pass through network adapter 20 and one or more network (such as local area network (Local Area Network；Hereinafter referred to as: LAN), wide area network (Wide Area Network；Hereinafter referred to as: WAN) and/or public network, for example, internet) communication.Such as figure Shown in 14, network adapter 20 is communicated by bus 18 with other modules of computer equipment 12.Although should be understood that in Figure 14 It is not shown, other hardware and/or software module can be used in conjunction with computer equipment 12, including but not limited to: microcode, equipment Driver, redundant processing unit, external disk drive array, RAID system, tape drive and data backup storage system Deng.

Processing unit 16 by the program that is stored in system storage 28 of operation, thereby executing various function application and Data processing, such as realize the application Fig. 1 or the data put-on method that embodiment illustrated in fig. 7 provides.

The present embodiment also provides a kind of non-transitorycomputer readable storage medium, the computer in above-mentioned storage medium Executable instruction by computer processor when being executed, for executing the data of the application Fig. 1 or embodiment illustrated in fig. 7 offer Put-on method.

The present embodiment also provides a kind of computer program product, when the instruction in the computer program product is by processor When execution, the data put-on method of the application Fig. 1 or embodiment illustrated in fig. 7 offer are executed.

Above-mentioned non-transitorycomputer readable storage medium can appointing using one or more computer-readable media Meaning combination.Computer-readable medium can be computer-readable signal media or computer readable storage medium.Computer can Reading storage medium for example may be-but not limited to-the system of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, device Or device, or any above combination.The more specific example (non exhaustive list) of computer readable storage medium includes: Electrical connection, portable computer diskette, hard disk, random access memory (RAM), read-only storage with one or more conducting wires Device (Read Only Memory；Hereinafter referred to as: ROM), erasable programmable read only memory (Erasable Programmable Read Only Memory；Hereinafter referred to as: EPROM) or flash memory, optical fiber, portable compact disc are read-only deposits Reservoir (CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.In this document, computer Readable storage medium storing program for executing can be any tangible medium for including or store program, which can be commanded execution system, device Either device use or in connection.

Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal, Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be Any computer-readable medium other than computer readable storage medium, which can send, propagate or Transmission is for by the use of instruction execution system, device or device or program in connection.

The program code for including on computer-readable medium can transmit with any suitable medium, including --- but it is unlimited In --- wireless, electric wire, optical cable, RF etc. or above-mentioned any appropriate combination.

Can with one or more programming languages or combinations thereof come write for execute the application operation computer Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++, It further include conventional procedural programming language-such as " C " language or similar programming language.Program code can be with It fully executes, partly execute on the user computer on the user computer, being executed as an independent software package, portion Divide and partially executes or executed on a remote computer or server completely on the remote computer on the user computer.? It is related in the situation of remote computer, remote computer can pass through the network of any kind --- including local area network (Local Area Network；Hereinafter referred to as: LAN) or wide area network (Wide Area Network；Hereinafter referred to as: WAN) it is connected to user Computer, or, it may be connected to outer computer (such as being connected using ISP by internet).

It should be noted that term " first ", " second " etc. are used for description purposes only in the description of the present application, without It can be interpreted as indication or suggestion relative importance.In addition, in the description of the present application, unless otherwise indicated, the meaning of " multiple " It is two or more.

Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion Point, and the range of the preferred embodiment of the application includes other realization, wherein can not press shown or discussed suitable Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be by the application Embodiment person of ordinary skill in the field understood.

It should be appreciated that each section of the application can be realized with hardware, software, firmware or their combination.Above-mentioned In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (Programmable Gate Array；Hereinafter referred to as: PGA), field programmable gate array (Field Programmable Gate Array；Hereinafter referred to as: FPGA) etc..

Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.

In addition, each functional module in each embodiment of the application can integrate in a processing module, it is also possible to Modules physically exist alone, and can also be integrated in a module with two or more modules.Above-mentioned integrated module Both it can take the form of hardware realization, can also have been realized in the form of software function module.If the integrated module In the form of software function module realize and when sold or used as an independent product, also can store can in a computer It reads in storage medium.

Storage medium mentioned above can be read-only memory, disk or CD etc..

In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms are not Centainly refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any One or more embodiment or examples in can be combined in any suitable manner.

Although embodiments herein has been shown and described above, it is to be understood that above-described embodiment is example Property, it should not be understood as the limitation to the application, those skilled in the art within the scope of application can be to above-mentioned Embodiment is changed, modifies, replacement and variant.

Claims

1. a kind of data put-on method characterized by comprising

It receives and launches the ad-request that end is sent；Include: in the ad-request the corresponding user information of the page to be put and Media information；

Linked list is inquired according to the user identifier, the corresponding advertisement of the user identifier is obtained and accelerates server identification；

Accelerate server identification according to the advertisement, corresponding advertisement accelerates server transmission advertisement to obtain into advertisement acceleration system Request is taken, advertisement to be put is obtained；It include: the user identifier and media information in the advertisement acquisition request, so that The advertisement accelerates server to transfer the characteristic information of corresponding user according to the user identifier, is believed according to the feature of corresponding user Breath, media information and the characteristic information of each advertisement determine advertisement to be put；

The advertisement to be put is sent to the dispensing end, it is described to be put wide to be shown on the page to be put It accuses.

2. the method according to claim 1, wherein including: that Hash bucket and advertisement accelerate in the linked list The corresponding relationship of server identification；

It is described that linked list is inquired according to the user identifier, it obtains the corresponding advertisement of the user identifier and accelerates server mark Know, comprising:

The corresponding advertisement of the Hash bucket is accelerated into server identification, is determined as the corresponding advertisement of the user identifier and accelerates service Device mark.

3. the method according to claim 1, wherein further include:

The linked list is inquired according to the media identification, the corresponding advertisement of the media identification is obtained and accelerates server mark Know；

It is corresponding, it include: the user identifier and the media identification in the advertisement acquisition request, so that the advertisement adds Fast server transfers the characteristic information of corresponding user according to the user identifier, accelerates clothes from the corresponding advertisement of the media identification The characteristic information that media are transferred in business device, according to the characteristic information of corresponding user, the characteristic information of media and each advertisement Characteristic information determines advertisement to be put.

4. method according to claim 1 to 3, which is characterized in that further include:

Receive the linked list that the main control server in the advertisement acceleration system is sent.

5. the method according to claim 1, wherein including: user corresponding at least one in the user information A mark；

6. according to the method described in claim 5, it is characterized in that, including: Android ID, apple advertisements in the user information Know symbol IDFA, OPENUDID, in MAC Address any one or it is a variety of.

7. a kind of data launch engine characterized by comprising

Receiving module, for receiving the ad-request launching end and sending；It include: that the page to be put is corresponding in the ad-request User information and media information；

Module is obtained, for inquiring linked list according to the user identifier, the corresponding advertisement of the user identifier is obtained and accelerates Server identification；

The acquisition module is also used to accelerate server identification, the corresponding advertisement into advertisement acceleration system according to the advertisement Accelerate server to send advertisement acquisition request, obtains advertisement to be put；It include: user's mark in the advertisement acquisition request Knowledge and media information, so that advertisement acceleration server transfers the characteristic information of corresponding user according to the user identifier, Advertisement to be put is determined according to characteristic information, media information and the characteristic information of each advertisement of corresponding user；

Sending module, for the advertisement to be put to be sent to the dispensing end, to be shown on the page to be put The advertisement to be put.

8. data according to claim 7 launch engine, which is characterized in that include: Hash bucket in the linked list with The corresponding relationship of advertisement acceleration server identification；

The acquisition module is specifically used for,

9. data according to claim 7 launch engine, which is characterized in that

The computing module is also used to calculate the media information, obtains media mark corresponding with the media information Know；

The acquisition module is also used to inquire the linked list according to the media identification, it is corresponding to obtain the media identification Advertisement accelerate server identification；

10. launching engine according to any data of claim 7-9, which is characterized in that

The receiving module is also used to receive the linked list that the main control server in the advertisement acceleration system is sent.

11. data according to claim 7 launch engine, which is characterized in that include: that user is corresponding in the user information At least one mark；

The computing module is specifically used for,

12. data according to claim 11 launch engine, which is characterized in that include: in the user information Android ID, In apple ad identifier IDFA, OPENUDID, MAC Address any one or it is a variety of.