CN110309958A - A kind of government affairs service platform flow optimization method based on funnel model - Google Patents
A kind of government affairs service platform flow optimization method based on funnel model Download PDFInfo
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- G—PHYSICS
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Abstract
The present invention provides a kind of government affairs service platform flow optimization method based on funnel model, embedding data capture program in each procedure links of the analysis funnel model formed on the basis of by independent item, data acquisition is carried out to each procedure links of item, and each procedure links are carried out to analyze to go wrong link, to be optimized to it, and lasting optimum results monitoring is carried out, while analogy management can be carried out for the process optimization of flow of transactions management domain.Government affairs service procedure optimization method provided by the invention based on funnel model, it solves the problems, such as the technical issues of prior art is slow to the positioning of government affairs service procedure link, positioning is difficult, position inaccurate, while providing effective data supporting for the assessment of Government Process improvement effect.
Description
Technical field
The present invention relates to flow of transactions management domain, in particular to a kind of government affairs service platform process based on funnel model
Optimization method.
Background technique
The lasting propulsion reformed with " internet+government affairs service ", it is desirable that optimize government affairs service procedure, deeply constantly to mention
High government's work efficiency promotes government affairs service quality, meets the requirement and expectation of the people to greatest extent.
Traditional Government Process is complicated and disperses.It is whole since pervious technology can not achieve the networking of entire business stick
A business datum process has to be divided in multiple departments by geographical location and manpower distribution, goes to another from a department
Department increases handover link and complexity；In traditional operation flow, identical information often different departments all
It is collected, stores, processes and manages, cause a large amount of duplications of labour.
Although being rested on mostly currently, many government departments have carried out Report on Network and on-line approval with calculating
Machine system goes to imitate traditional manual procedure.With carrying out in a deep going way for " internet+government affairs service ", will cannot simply show
There are the governmental affairs intactly to move on on computer to handle, it is necessary to carry out weight to government's conventional operation mode, method, program etc.
New close examination carries out necessary cleaning to existing service short slab link, simplifies, optimization, incorporation and restructuring.But government affairs service flow
The characteristics of Cheng Chengxian complexity and dispersion, has that the positioning of problem link is slow, positions hardly possible, position inaccurate.
Summary of the invention
In order to solve the problems, such as that existing government affairs service platform is slow to the positioning of service procedure link, positioning is difficult, position inaccurate
Problem, the present invention provides a kind of government affairs service platform flow optimization method based on funnel model, on the basis of independent item,
Embedding data capture program in each procedure links of funnel is analyzed, acquires the user data of each link, and then to item stream
The each of journey handles link expansion detailed analysis, quickly, problem link is accurately positioned and carries out process optimization, specifically include:
A kind of government affairs service platform flow optimization method based on funnel model, which comprises the following steps: stream
Journey is split, process is sorted out, data acquisition, data analysis, process optimization, further includes:
Process splitting step: on the basis of independent item, the links of government affairs service procedure are split；
Process classifying step: each procedure links after fractionation are arranged, and process is classified as searching class, centre
Process class finishes class, establishes an analysis funnel prototype on the basis of independent item, the funnel is using item " search " as leakage
Struggle against entrance link, using item " intermediate process " as funnel intermediate link, using item " finishing " as hopper outlet link；
Data collection steps: data acquisition is carried out to the links of analysis funnel, data acquisition target is to enter from funnel
User data of the mouth to outlet links；
Data analysis step: arranging each link user data, forms a funnel on the basis of independent item
Shape data model analyzes the residual of user, loss and conversion ratio according to the funnel, quickly, problem link is accurately positioned；
Process optimization step: being directed to problem link, carries out the process optimization design of the item, wherein process optimization includes pair
Simplification, merging and the improvement of process, and lasting process fractionation, process classification, data acquisition are carried out to the process after optimization
It is analyzed with data.
The item " search " refers to that user searches list function by the search engine of government affairs service door, item heat, reaches
The result of the backlog page.
The item " intermediate process " refers to that user handles all processes that an item is related to, including but not limited to Shen
Please list generate, application material fill in and upload, pay, action application, material correction, item is accepted, item is handled, is tied
Fruit is sent to.
The item " finishing " refers to that user handles the mark of item whole process completion.
There are three levels for the funnel model tool, it may be assumed that funnel is using item " search " as funnel inlet link；With item
" intermediate process " is used as funnel intermediate link；Using item " finishing " as hopper outlet link；Wherein funnel middle layer can be into
Row carries out further division according to funnel model, increases link.
The acquisition information Step includes accessing the number of users in each link, user record, user's access time, using
Family access duration and each link stay time data are acquired, wherein acquisition is identification label according to user identity.
The user data that the method obtains further comprises residual number, the number of dropouts of links user, is easy to get
User's transformation in planta rate and link conversion ratio form process analysis funnel.
The data analysis step carries out data acquired in information collection compared with historical data, carries out simultaneously
Compare in conjunction with the data rule of funnel model, by data it was found that data exception link, is labeled as problem link.
After having carried out process optimization, continue process fractionation, process classification, data acquisition and data analysis step,
And the data comparison of front and back is optimized, for evaluating the effect of optimization.
The beneficial effects of the present invention are:
Sort out 1. carrying out item to the governmental affairs management by using funnel model and splitting, convenient for fast and accurately finding
Link where problem, is modified in time.
2. completing the assessment of management efficiency by the analytical procedure of digitization, the proposition for Optimal improvements scheme has been provided
The data supporting of effect.
Detailed description of the invention
Fig. 1 is method flow diagram；
Fig. 2 is funnel model schematic diagram；
Fig. 3 is process analysis funnel schematic diagram；
Specific embodiment
Below in conjunction with specific embodiment, the present invention is described in further detail, but embodiments of the present invention are not
It is limited to this.
Embodiment:
As shown in Figure 1, a kind of government affairs service platform flow optimization method based on funnel model, which is characterized in that including
Following steps: item is split, item is sorted out, data acquisition, data analysis, process optimization, further includes:
Process splitting step: on the basis of independent item, the links of government affairs service procedure are split；
Process classifying step: each procedure links after fractionation are arranged, and process is classified as searching class, centre
Process class finishes class, establishes an analysis funnel prototype on the basis of independent item, the funnel is using item " search " as leakage
Struggle against entrance link, using item " intermediate process " as funnel intermediate link, using item " finishing " as hopper outlet link；
In attached drawing 2, by the corresponding each link to funnel model of each item.
Data collection steps: data acquisition is carried out to the links of analysis funnel, data acquisition target is to enter from funnel
User data of the mouth to outlet links；
Further, the data acquisition is completed by statistics of database function, by adding stream for the process after splitting
Journey label, and memory space is distributed, the data such as access record for recording the part process are connect by the data export of setting
Mouthful, the monitoring for the number of users that accesses, the database used is DB2, Oracle etc..
Data analysis step: arranging each link user data, forms a funnel on the basis of independent item
Shape data model analyzes the residual of user, loss and conversion ratio according to the funnel, quickly, problem link is accurately positioned；
Further, after user's residual refers to that user rests on a certain link, before completing the link function, user's registration
Identity information failure, or do not operated effectively within the prescribed time-limit；Customer churn refers to user before completing the process
Handling for this business is actively abandoned in selection；User's conversion ratio is that user completes handling and can smoothly enter into the next item down for this business
The stage is finished in business or entrance.
Further, the quantity of each link is rested on by user, if the data rule for meeting funnel model carries out
The lookup and analysis of problem.
Such as the model in attached drawing 3, specifically such as, entered where finding out problem link according to the data rule in funnel model
Mouth, intermediate link and the ratio data of outlet should meet certain production decline law, if there is the excessive swelling of intermediate link, no
It in the reasonable scope or has exceeded the data volume of outlet and then illustrates that the link there is a problem, need to improve.
Process optimization step: being directed to problem link, carries out the process optimization design of the item, wherein process optimization includes pair
Simplification, merging and the improvement of item, and lasting data acquisition and data are carried out to the process after optimization and analyzed.
The item " search " refers to that user searches list function by the search engine of government affairs service door, item heat, reaches
The result of the backlog page.
The item " intermediate process " refers to that user handles all processes that an item is related to, including but not limited to Shen
Please list generate, application material fill in and upload, pay, action application, material correction, item is accepted, item is handled, is tied
Fruit is sent to.
The item " finishing " refers to that user handles the mark of item whole process completion.
There are three levels for the funnel model tool, it may be assumed that funnel is using item " search " as funnel inlet link；With item
" intermediate process " is used as funnel intermediate link；Using item " finishing " as hopper outlet link；Wherein funnel middle layer can be into
Row carries out further division according to funnel model, increases link.
The acquisition information Step includes accessing the number of users in each link, user record, user's access time, using
Family access duration and each link stay time data are acquired, wherein acquisition is identification label according to user identity.
Further, can be according in identical process, the user accesses data in different time intervals is compared, such as into
Certain item of row monthly handles time monitoring comparison, and the comparison of user's amount of access, item handles the comparison of duration, consequently facilitating discovery
A certain business handles efficiency change, changes in demand etc..The completion of the data acquisition is the secondary data according to operation note
It analyzes, and the data such as time record to be circulated by the time to user's access website, access number, item, more than completion counts
According to calculating and analysis.
The user data that the method obtains further comprises residual number, the number of dropouts of links user, is easy to get
User's transformation in planta rate and link conversion ratio form process analysis funnel.
The data analysis step carries out data acquired in information collection compared with historical data, carries out simultaneously
Compare in conjunction with the data rule of funnel model, by data it was found that data exception link, is labeled as problem link.
After having carried out process optimization, continue process fractionation, process classification, data acquisition and data analysis step,
And the data comparison of front and back is optimized, for evaluating the effect of optimization.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention
Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within mind and principle.
Claims (9)
1. a kind of government affairs service platform flow optimization method based on funnel model, which comprises the following steps: process
It splits, process classification, data acquisition, data analysis, process optimization, further includes:
Process splitting step: on the basis of independent item, the links of government affairs service procedure are split；
Process classifying step: each procedure links after fractionation are arranged, and process is classified as searching class, intermediate process
Class finishes class, establishes an analysis funnel prototype on the basis of independent item, which enters using item " search " as funnel
Choma section, using item " intermediate process " as funnel intermediate link, using item " finishing " as hopper outlet link；
Data collection steps: to analysis funnel links carry out data acquisition, data acquisition target be from funnel inlet to
Export the user data of links；
Data analysis step: arranging each link user data, forms a funnel-form number on the basis of independent item
According to model, the residual of user, loss and conversion ratio are analyzed according to the funnel, quickly, problem link is accurately positioned；
Process optimization step: being directed to problem link, carries out the process optimization design of the item, wherein process optimization includes to process
Simplification, merging and improvement, and carry out that lasting process is split, process is sorted out, data acquire sum number to the process after optimization
According to analysis.
2. method as described in claim 1, which is characterized in that the item " search " refers to that user passes through government affairs service door
Search engine, item heat search list function, reach the result of the backlog page.
3. method as described in claim 1, which is characterized in that the item " intermediate process " refers to that user handles an item and relates to
And all processes arrived, including but not limited to application list generate, application material fill in and upload, pay, action application,
Material correction, item is accepted, item is handled, result is sent to.
4. the method as described in claim 1, which is characterized in that the item " finishing " refers to that user handles an item and flows entirely
The mark that journey is completed.
5. method as described in claim 1, which is characterized in that there are three levels for the funnel model tool, it may be assumed that funnel is with item
" search " is used as funnel inlet link；Using item " intermediate process " as funnel intermediate link；Using item " finishing " as funnel
Export cycles；Wherein funnel middle layer can carry out carrying out further division according to funnel model, increase link.
6. method as described in claim 1, which is characterized in that the acquisition information Step includes to the user for being in each link
Number, user access record, user's access time, user's access duration and each link stay time data and are acquired, wherein
Acquisition is identification label according to user identity.
7. method as claimed in claim 6, which is characterized in that the user data that the method obtains further comprises each ring
Residual number, the number of dropouts for saving family are easy to get user's transformation in planta rate and link conversion ratio, form process analysis funnel.
8. the method as described in claim 1, which is characterized in that the data analysis step is by number acquired in information collection
According to progress compared with historical data, while the data rule for being combined funnel model compares, by data it was found that number
According to abnormal link, it is labeled as problem link.
9. method as described in claim 1, which is characterized in that after having carried out process optimization, continue process fractionation, process
Classification, data acquisition and data analysis step, and the data comparison of front and back is optimized, for commenting the effect of optimization
Valence.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112070469A (en) * | 2020-09-01 | 2020-12-11 | 中国联合网络通信集团有限公司 | Service handling duration optimization method, system, terminal device and storage medium |
| CN113379174A (en) * | 2020-03-09 | 2021-09-10 | 北京达佳互联信息技术有限公司 | Service data processing method and device, computer equipment and storage medium |
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| CN101702212A (en) * | 2009-11-12 | 2010-05-05 | 上海众恒信息产业有限公司 | Approval system and method |
| CN108197758A (en) * | 2018-01-29 | 2018-06-22 | 方欣科技有限公司 | A kind of method based on taxpayer's behavioural analysis optimization tax system Product Experience |
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Patent Citations (2)
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| CN101702212A (en) * | 2009-11-12 | 2010-05-05 | 上海众恒信息产业有限公司 | Approval system and method |
| CN108197758A (en) * | 2018-01-29 | 2018-06-22 | 方欣科技有限公司 | A kind of method based on taxpayer's behavioural analysis optimization tax system Product Experience |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN113379174A (en) * | 2020-03-09 | 2021-09-10 | 北京达佳互联信息技术有限公司 | Service data processing method and device, computer equipment and storage medium |
| CN112070469A (en) * | 2020-09-01 | 2020-12-11 | 中国联合网络通信集团有限公司 | Service handling duration optimization method, system, terminal device and storage medium |
| CN112070469B (en) * | 2020-09-01 | 2023-06-13 | 中国联合网络通信集团有限公司 | Method, system, terminal equipment and storage medium for optimizing service handling time |
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Application publication date: 20191008 |