CN110298726A - Merchandise news update method, system and storage medium for electric business platform - Google Patents
Merchandise news update method, system and storage medium for electric business platform Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
Embodiment of the present invention provides a kind of merchandise news update method for electric business platform, belongs to the platform management technical field of e-commerce.The merchandise news update method comprises determining that sales volume linear model under the on-line selling amount linear model and line of commodity；Revenue function is determined according to sales volume linear model under the on-line selling amount linear model and line；Based on Staenberg theory of games, selling price under the optimal wholesale price, on-line selling price and line of the commodity is determined according to the revenue function；The merchandise news is updated according to selling price under the optimal wholesale price, the on-line selling price and the line of calculating.Merchandise news update method, system and the storage medium can be based on the data real-time update merchandise newss in database.
Description
Technical field
The present invention relates to the platform management technical fields of e-commerce, more particularly to a kind of commodity for electric business platform
Information updating method, system and storage medium.
Background technique
Universal and e-commerce the development of internet changes the consumption pattern of consumer and the sales mode of product, line
Mode and the mixed selling mode deposited have become a development trend of enterprise under upper and line.In this case, production how is determined
The Drug prices of market and wholesale price of product Trading parties maximum revenue, become the critical issue for reaching on-line off-line transaction.
Simultaneously as consumer behaviour and the market demand is uncertain, the decision of each member can also be had an impact.
Currently used pricing method mainly has:
First is that demand, supply and value are made by the law of value determinism and law of demand and supply determinism of analysis product
For the impact factor of price, the relationship of three can obey multiplicative principle, and pricing method includes cost-oriented pricing, demand
It is oriented to method of fixing price and competition-orientated pricing；
Second is that considering the influence factor of product time, quality and quantity premised on the market stochastic demand of product, formulate
Its production plan and determining quantities of production runs predict product price by designing derivation algorithm.
Third is that being based on the product life cycle, not according to the product demand of introduction period, growth stage, maturity period and attenuator
Together, different objective function of decision-making is constructed, the Supply Pricing strategy of different times is analyzed, provides the optimal retail price of policymaker
Lattice, wholesale price and operational paradigm.
With the development of internet and e-commerce technology, the asymmetric barrier of product information constantly weakens, and distributes under line
With it is increasing the phenomenon that selling directly to households and deposit on line, the above method has studied the price of product with different view, does not comprehensively consider electricity
The influence of quotient ring border lower time and consumer utility to production and retail price decision.
Summary of the invention
The purpose of embodiment of the present invention, which is to provide, a kind of for the merchandise news update method of electric business platform, system and deposits
Storage media, merchandise news update method, system and the storage medium can be believed based on the data real-time update commodity in database
Breath.
To achieve the goals above, embodiment of the present invention provides a kind of merchandise news update side for electric business platform
Method, the merchandise news update method include:
Determine sales volume linear model under the on-line selling amount linear model and line of commodity；
Revenue function is determined according to sales volume linear model under the on-line selling amount linear model and line；
Based on Staenberg theory of games, the optimal wholesale prices of the commodity is determined, on line according to the revenue function
Selling price under selling price and line；
According to selling price update under the optimal wholesale price of calculating, the on-line selling price and the line
Merchandise news.
Optionally, the merchandise news update method further comprises:
A unselected commodity are randomly selected from the database of the electric business platform；
Judge in the database with the presence or absence of unselected commodity；
There are in the case where the unselected commodity in judging the database, again from the electric business platform
A unselected commodity are randomly selected in database；
In the case where unselected commodity are not present in judging the database, terminate the merchandise news update side
Method.
Optionally, sales volume linear model includes: under the on-line selling amount linear model and line of the determining commodity
Mass attenuation function # (t) of the commodity about the time is determined using formula (1):
Wherein, T is the life cycle of the commodity, and t is the haulage time of the commodity, and η is the commodity to the time
Sensitivity coefficient.
Optionally, sales volume linear model includes: under the on-line selling amount linear model and line of the determining commodity
Determine that consumer buys the commodity by approach under approach on line and line respectively according to formula (2) and formula (3)
Time-varying effectiveness d1(p,t)、d2(p, t),
d1(p, t)=θ a-p1+αp2+ β θ (t), (2)
d2(p, t)=(1- θ) a-p2+αp1+ β θ (t), (3)
Wherein, θ is by the market share shared by approach sales volume under the line of the commodity, and a is the market of the commodity
Scale, α are with the cross price elasticity coefficient sold under line on line, and β is that consumer is to the sensitivity of the mass attenuation function
Number, p1、p2Under the line of the respectively current commodity and on-line selling price.
Optionally, sales volume linear model includes: under the on-line selling amount linear model and line of the determining commodity
Based on consumer utility theory, the on-line selling amount linear model and institute are determined according to formula (4) and formula (5)
Sales volume linear model under line is stated,
Wherein, q1For the on-line selling amount linear model, q2For sales volume linear model under the line, μ is any time
The potential scale in the market of the commodity.
Optionally, described that revenue function is determined according to sales volume linear model under the on-line selling amount linear model and line
Include:
The revenue function π of the manufacturer of the commodity is determined according to formula (6)m(pi, ω),
πm(pi, ω) and=(p2-c0)q2+(ω-c0)q1, (6)
Wherein, ω is the wholesale price that product is sold to retailer by the current manufacturer, c0For the manufacturer
The unit cost of production；
The revenue function π of the retailer of the commodity is determined according to formula (7)r(pi, ω),
πr(pi, ω) and=(p1-ω)q1, (7)
Wherein, p1>ω。
Optionally, the optimal wholesale price and on-line selling price packet that the commodity are determined according to the revenue function
It includes:
The reaction functions p of price under the line of the retailer is determined using formula (8)1(p2, ω),
Determine the manufacturer by the commodity selling on the wholesale price ω and line of the retailer using formula (9)
Selling price p2,
Wherein, formula (9) and formula (10) meet Hessian matrix negative definite.
Optionally, the optimal wholesale price and on-line selling price packet that the commodity are determined according to the revenue function
It includes:
The optimal wholesale price ω is determined according to formula (11)*, on-line selling valence p1 *, sale price p under line2 *,
Another aspect of the present invention also provides a kind of more new system of the merchandise news for electric business platform, the merchandise news
More new system includes processor, and the processor is configured to execute any of the above-described merchandise news update method.
Another aspect of the invention also provides a kind of storage medium, and the storage medium is stored with instruction, and described instruction is used
In being read by a machine so that the machine executes any of the above-described merchandise news update method.
Through the above technical solutions, provided by the present invention for the merchandise news update method of electric business platform, system and depositing
Storage media by calculating the price of every commodity in electric business platform in real time based on the database being stored in advance in the server, from
And complete update to merchandise news, realize electric business platform in the case where not needing to think operation merchandise news it is automatic more
Newly.
The other feature and advantage of embodiment of the present invention will the following detailed description will be given in the detailed implementation section.
Detailed description of the invention
Attached drawing is to further understand for providing to embodiment of the present invention, and constitute part of specification, with
Following specific embodiment is used to explain the present invention embodiment together, but does not constitute the limit to embodiment of the present invention
System.In the accompanying drawings:
Fig. 1 is the process of the merchandise news update method for electric business platform according to embodiment of the present invention
Figure；
Fig. 2 is the process of the merchandise news update method for electric business platform according to embodiment of the present invention
Figure.
Specific embodiment
It is described in detail below in conjunction with specific embodiment of the attached drawing to embodiment of the present invention.It should be understood that
Embodiment that the specific embodiments described herein are merely illustrative of the invention is not intended to restrict the invention implementation
Mode.
In embodiments of the present invention, in the absence of explanation to the contrary, the noun of locality used such as " upper and lower, top, bottom "
Usually for direction shown in the drawings either for it is vertical, vertically or on gravity direction for each component it is mutual
Positional relationship describes word.
In addition, if relating to the description of " first ", " second " etc. in embodiment of the present invention, it should " first ", " second "
Deng description be used for description purposes only, be not understood to indicate or imply its relative importance or implicitly indicate indicated
The quantity of technical characteristic." first " is defined as a result, the feature of " second " can explicitly or implicitly include at least one and be somebody's turn to do
Feature.It in addition, the technical solution between each embodiment can be combined with each other, but must be with ordinary skill people
Based on member can be realized, this technical solution will be understood that when the combination of technical solution appearance is conflicting or cannot achieve
Combination be not present, also not the present invention claims protection scope within.
It is the merchandise news update method for electric business platform according to embodiment of the present invention as shown in Figure 1
Flow chart.In Fig. 1, which may include:
In step S20, sales volume linear model under the on-line selling amount linear model and line of commodity is determined.Specifically,
Step S20 may include:
1, due to the realisation characteristic of commodity, quality and time often negative correlation.It is possible to using formula
(1) mass attenuation function # (t) of the commodity about the time is determined:
Wherein, T is the life cycle of commodity, and t is the haulage time of commodity, and η is sensitivity coefficient of the commodity to the time.This
Outside, due within the production cycle of arbitrary commodity, the quality of commodity is gradually decreased with the time, there is negative correlation between the two
Property.Based on the negative correlation, the quality of commodity can gradually be successively decreased by initial 1, and also therefore, which deposits
Characteristic in 0 < θ (t) < 1.
2, determine that consumer buys commodity by approach under approach on line and line respectively according to formula (2) and formula (3)
Time-varying effectiveness d1(p,t)、d2(p, t),
d1(p, t)=θ a-p1+αp2+ β θ (t), (2)
d2(p, t)=(1- θ) a-p2+αp1+ β θ (t), (3)
Wherein, θ is by the market share shared by approach sales volume under the line of commodity, and a is the market scale of commodity, and α is
With the cross price elasticity coefficient sold under line on line, β is sensitivity coefficient of the consumer to quality attenuation function, p1、p2Respectively
Under the line of current commodity and on-line selling price.In this embodiment, due under on-line selling and line between sales mode
The problems such as there are double marginalization and channel conflicts, therefore, the time-varying effectiveness while being influenced by Channel Price, also by
The influence of channel crossover price and time.
3, it is based on consumer utility theory, is determined under on-line selling amount linear model and line according to formula (4) and formula (5)
Sales volume linear model,
Wherein, q1For on-line selling amount linear model, q2For sales volume linear model under line, μ is the city of any time commodity
The potential scale in field.In this embodiment, by taking the function for the time-varying effectiveness that formula (2) and formula (3) are shown as an example, when any
Carve t, the time-varying effectiveness d of commodityiConsumer can just select to buy when (p, t) is greater than 0.Therefore, the purchase probability P (d of consumer1
(p, t) > 0), P (d2(p,t)>0).Correspondingly, in the life cycle of a commodity, on-line selling amount linear model q1And line
Lower sales volume linear model q2It is necessary to meet following condition can guarantee that the secondary purchase has practical significance,
q1=μ P [(θ a-p1+αp2+ β θ (t)) > 0],
q2=μ P [((1- θ) a-p2+αp1+βθ(t))>0]。
In step s 30, revenue function is determined according to sales volume linear model under on-line selling amount linear model and line.?
In the embodiment, there is manufacturer to have ready conditions and technology while opening up the marketing method on line and under line, it can under online
While by commodity selling to retailer, itself also can be distributed directly to consumer by on-line selling.It therefore, can basis
Formula (6) determines the revenue function π of the manufacturer of commoditym(pi, ω),
πm(pi, ω) and=(p2-c0)q2+(ω-c0)q1, (6)
Wherein, ω is the wholesale price that product is sold to retailer by current manufacturer, c0It is raw for the unit of manufacturer
Produce cost；
The revenue function π of the retailer of commodity is determined according to formula (7)r(pi, ω),
πr(pi, ω) and=(p1-ω)q1, (7)
Wherein, due in p1In the case where < ω, illustrate that retailer is higher than it by the real price that approach under line is sold
The wholesale price that body is bought from manufacturer, this obviously can not constitute transaction.Therefore, p1>ω。
In step s 40, be based on Staenberg theory of games, according to revenue function determine commodity optimal wholesale price,
Selling price under on-line selling price and line.Since in Staenberg theory, manufacturer needs before commodity enter market, first
Wholesale price and on-line selling price are first determined for the reaction functions of retailer, correspondingly, retailer also can be according to production
The wholesale price of quotient determines selling price under actual line.Therefore, in this embodiment, step S40 may include:
1, the reaction functions p of price under the line of retailer is determined using formula (8)1(p2, ω),
2, wholesale price ω and on-line selling price of the manufacturer by commodity selling to retailer are determined using formula (9)
p2,
Wherein, formula (9) and formula (10) meet Hessian matrix negative definite.πmAbout p2With the Hessian matrix (Hessian of ω
Matrix):The Hessian matrix negative definite can also be expressed as | H1| > 0, thus
The scientific rationality of guaranteed price；
3, optimal wholesale price ω is determined according to formula (11)*, on-line selling valence p1 *, sale price p under line2 *,
In step s 50, according to selling price more new commodity under the optimal wholesale price of calculating, on-line selling price and line
Information.
It is the merchandise news update method for electric business platform according to embodiment of the present invention as shown in Figure 2
Flow chart.With merchandise news update method shown in Fig. 1 the difference is that, merchandise news update side shown in Figure 2
Method further include:
In step slo, a unselected commodity are randomly selected from the database of electric business platform；
In step S60, judge in database with the presence or absence of unselected commodity；
It is random from the database of electric business platform again there are in the case where unselected commodity in judging database
Choose a unselected commodity；
In the case where unselected commodity are not present in judging database, terminate the merchandise news update method.
Another aspect of the present invention also provides a kind of more new system of the merchandise news for electric business platform, and the merchandise news is more
New system may include processor, which may be configured to execute any of the above-described merchandise news update method.For
The processor can include but is not limited to general processor, application specific processor, conventional processors, digital signal processor
(DSP), multi-microprocessor, one or more microprocessors associated with DSP core, controller, microcontroller, dedicated collection
At circuit (ASIC), field programmable gate array (FPGA) circuit, any other type integrated circuit (IC), state machine, be
Irrespective of size chip (SOC) etc..
Another aspect of the invention also provides a kind of storage medium, which can store instruction, which can
For being read by a machine so that machine executes any of the above-described merchandise news update method.
Through the above technical solutions, provided by the present invention for the merchandise news update method of electric business platform, system and depositing
Storage media by calculating the price of every commodity in electric business platform in real time based on the database being stored in advance in the server, from
And complete update to merchandise news, realize electric business platform in the case where not needing to think operation merchandise news it is automatic more
Newly.
The optional embodiment of example of the present invention is described in detail in conjunction with attached drawing above, still, embodiment of the present invention is not
The detail being limited in above embodiment can be to of the invention real in the range of the technology design of embodiment of the present invention
The technical solution for applying mode carries out a variety of simple variants, these simple variants belong to the protection scope of embodiment of the present invention.
It is further to note that specific technical features described in the above specific embodiments, in not lance
In the case where shield, it can be combined in any appropriate way.In order to avoid unnecessary repetition, embodiment of the present invention
To various combinations of possible ways, no further explanation will be given.
It will be appreciated by those skilled in the art that realizing that all or part of the steps in above embodiment method is can to lead to
Program is crossed to instruct relevant hardware and complete, which is stored in a storage medium, including some instructions use so that
One (can be single-chip microcontroller, chip etc.) or processor (processor) execute each embodiment the method for the application
All or part of the steps.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic or disk etc. are various can store journey
The medium of sequence code.
In addition, any combination can also be carried out between a variety of different embodiments of embodiment of the present invention, as long as its
Without prejudice to the thought of embodiment of the present invention, embodiment of the present invention disclosure of that equally should be considered as.
Claims (10)
1. a kind of merchandise news update method for electric business platform, which is characterized in that the merchandise news update method includes:
Determine sales volume linear model under the on-line selling amount linear model and line of commodity；
Revenue function is determined according to sales volume linear model under the on-line selling amount linear model and line；
Based on Staenberg theory of games, optimal wholesale price, the on-line selling of the commodity are determined according to the revenue function
Selling price under price and line；
The commodity are updated according to selling price under the optimal wholesale price, the on-line selling price and the line of calculating
Information.
2. merchandise news update method according to claim 1, which is characterized in that the merchandise news update method is into one
Step includes:
A unselected commodity are randomly selected from the database of the electric business platform；
Judge in the database with the presence or absence of unselected commodity；
There are in the case where the unselected commodity in judging the database, again from the data of the electric business platform
A unselected commodity are randomly selected in library；
In the case where unselected commodity are not present in judging the database, terminate the merchandise news update method.
3. merchandise news update method according to claim 2, which is characterized in that the on-line selling amount of the determining commodity
Sales volume linear model includes: under linear model and line
Mass attenuation function # (t) of the commodity about the time is determined using formula (1):
Wherein, T is the life cycle of the commodity, and t is the haulage time of the commodity, and η is sensitivity of the commodity to the time
Coefficient.
4. merchandise news update method according to claim 3, which is characterized in that the on-line selling amount of the determining commodity
Sales volume linear model includes: under linear model and line
According to formula (2) and formula (3) respectively determine consumer by approach under approach on line and line buy the commodity when
Become effectiveness d1(p,t)、d2(p, t),
d1(p, t)=θ a-p1+αp2+ β θ (t), (2)
d2(p, t)=(1- θ) a-p2+αp1+ β θ (t), (3)
Wherein, θ is by the market share shared by approach sales volume under the line of the commodity, and a is the market scale of the commodity,
α is with the cross price elasticity coefficient sold under line on line, and β is sensitivity coefficient of the consumer to the mass attenuation function, p1、
p2Under the line of the respectively current commodity and on-line selling price.
5. merchandise news update method according to claim 4, which is characterized in that the on-line selling amount of the determining commodity
Sales volume linear model includes: under linear model and line
Based on consumer utility theory, the on-line selling amount linear model and the line are determined according to formula (4) and formula (5)
Lower sales volume linear model,
Wherein, q1For the on-line selling amount linear model, q2For sales volume linear model under the line, μ is described in any time
The potential scale in the market of commodity.
6. merchandise news update method according to claim 5, which is characterized in that described according to the on-line selling amount line
Sales volume linear model determines that revenue function includes: under property model and line
The revenue function π of the manufacturer of the commodity is determined according to formula (6)m(pi, ω),
πm(pi, ω) and=(p2-c0)q2+(ω-c0)q1, (6)
Wherein, ω is the wholesale price that product is sold to retailer by the current manufacturer, c0For the unit of the manufacturer
Production cost；
The revenue function π of the retailer of the commodity is determined according to formula (7)r(pi, ω),
πr(pi, ω) and=(p1-ω)q1, (7)
Wherein, p1>ω。
7. merchandise news update method according to claim 6, which is characterized in that described to be determined according to the revenue function
The optimal wholesale price and on-line selling price of the commodity include:
The reaction functions p of price under the line of the retailer is determined using formula (8)1(p2, ω),
Wholesale price ω and on-line selling of the manufacturer by the commodity selling to the retailer are determined using formula (9)
Price p2,
Wherein, formula (9) and formula (10) meet Hessian matrix negative definite.
8. merchandise news update method according to claim 7, which is characterized in that described to be determined according to the revenue function
The optimal wholesale price and on-line selling price of the commodity include:
The optimal wholesale price ω is determined according to formula (11)*, on-line selling valence p1 *, sale price p under line2 *,
9. a kind of more new system of the merchandise news for electric business platform, which is characterized in that the merchandise news more new system includes
Processor, the processor are configured to execute merchandise news update method as described in any of the claims 1 to 8.
10. a kind of storage medium, which is characterized in that the storage medium is stored with instruction, and described instruction is for being read by a machine
So that the machine executes merchandise news update method as described in any of the claims 1 to 8.
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| CN117421492A (en) * | 2023-12-19 | 2024-01-19 | 四川久远银海软件股份有限公司 | Screening system and method for data element commodities |
| CN117421492B (en) * | 2023-12-19 | 2024-04-05 | 四川久远银海软件股份有限公司 | Screening system and method for data element commodities |
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