CN110264269A - Advertisement position recommended method, device, electronic equipment and storage medium - Google Patents
Advertisement position recommended method, device, electronic equipment and storage medium Download PDFInfo
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- CN110264269A CN110264269A CN201910538927.3A CN201910538927A CN110264269A CN 110264269 A CN110264269 A CN 110264269A CN 201910538927 A CN201910538927 A CN 201910538927A CN 110264269 A CN110264269 A CN 110264269A
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- Prior art keywords
- information
- label field
- spot information
- targeted advertisements
- spot
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
The present invention relates to a kind of advertisement position recommended method, device, electronic equipment and storage mediums.The described method includes: obtaining ad spot information, wherein ad spot information includes the attribute value of label field and label field；Obtain user intent information；The label field set of the ad spot information is generated according to user intent information；And the ad spot information is screened according to the label field set, the ad spot information filtered out is given a mark and sorted according to the attribute value of the label field of the ad spot information, and successively recommends the ad spot information according to the priority of the sequence of ad spot information.The present invention screens the ad spot information according to the label field set, the ad spot information filtered out is given a mark and sorted according to the attribute value of the label field of the ad spot information, and successively recommend the ad spot information according to the priority of the sequence of ad spot information, improve the efficiency of advertisement position recommendation.
Description
Technical field
The present invention relates to field of information processing, and in particular to a kind of advertisement position recommended method, device, electronic equipment and storage
Medium.
Background technique
Outdoor advertising include business advertisement, public welfare advertisement, door head shop recruit etc., almost cover each city street and
The appearance on its each traffic main artery, normally, outdoor advertising are shown by advertisement position.
Existing advertisement position service provider, generally by distribute leaflets or the traditional approach such as sales force's oral introduction come
Advertisement position distribution is carried out, efficiency is lower.
Summary of the invention
In view of the foregoing, it is necessary to propose a kind of advertisement position recommended method, device, electronic equipment and computer-readable deposit
Storage media is to improve the efficiency that advertisement position is recommended.
The first aspect of the application provides a kind of advertisement position recommended method, which comprises
Obtain ad spot information, wherein the ad spot information includes the attribute value of label field and label field；
Obtain user intent information；
The label field set of the ad spot information is generated according to the user intent information；And
The ad spot information is screened according to the label field set, according to the label of the ad spot information
The attribute value of field is given a mark and is sorted to the ad spot information filtered out, and according to the preferential suitable of the sequence of ad spot information
Sequence successively recommends the ad spot information.
Preferably, described that the ad spot information is screened according to the label field set, according to the advertisement
The attribute value of the label field of position information is given a mark and is sorted to the ad spot information filtered out, according to the row of ad spot information
The priority of sequence successively recommends the ad spot information to include:
The ad spot information is screened according to the label field set to obtain targeted advertisements position information；
The weight of label field in the information of the targeted advertisements position is set according to preset condition；
The mark of targeted advertisements position information is calculated according to the attribute value of the label field in the information of the targeted advertisements position
Signature section agrees with ratio value；
Agree with ratio value to targeted advertisements position information according to the weight of the label field and the label field
It gives a mark；And
Targeted advertisements position information is ranked up according to the height result of marking, and is believed according to the targeted advertisements position
The priority of the sequence of breath successively recommends targeted advertisements position information.
Preferably, the weight of the label field in the label field set by the information of the targeted advertisements position according to
Preset condition carries out setting
According to the correspondence setting relationship between the weight of the label field in the information of the targeted advertisements position to the label
The weight of field is set.
Preferably, described that the targeted advertisements are calculated according to the attribute value of the label field in the information of the targeted advertisements position
The ratio value that agrees with of label field of position information includes:
Obtain the attribute value of the label field in the information of the targeted advertisements position；
Obtain the reference value of the label field in the information of the targeted advertisements position；
Calculate the attribute value of the label field and the difference of reference value；And
The reference value of the difference and label field substitution formula P=100%* (1-mod (Δ t, c)/c) is fallen into a trap
Calculate the label field agrees with ratio value, wherein Δ t is the attribute value of the label field and the difference of reference value, mod
() is mod function, and c is the reference value of the label field.
Preferably, the weight according to the label field and the label field agree with ratio value to the target
Ad spot information carries out marking
The ratio value that agrees with of the weight of the label field and the label field is substituted into formulaIt calculates
The marking value of targeted advertisements position information, wherein N is the number of labels in the information of the targeted advertisements position, wiFor the target
The weight of i-th of label field, P in ad spot informationiAgree with ratio for i-th label field in the information of the targeted advertisements position
Example value, S are the marking value of targeted advertisements position information.
Preferably, the acquisition user intent information includes:
The voice messaging for obtaining user analyzes the voice messaging and obtains the label field of the ad spot information, and will
The label field is as the user intent information.
Preferably, the analysis voice messaging obtains the label field of the ad spot information and by the label word
User intent information described in Duan Zuowei includes:
Using the voice messaging as condition transfer natural-sounding processing operator the condition is handled to obtain it is described
User intent information.
The second aspect of the application provides a kind of advertisement position recommendation apparatus, and described device includes:
Ad spot information obtains, for obtaining ad spot information, wherein the ad spot information includes label field and mark
The attribute value for section of signing；
Information for intention obtains module, for obtaining user intent information；
Tag generation module, for generating the label field collection of the ad spot information according to the user intent information
It closes；And
Recommending module, for being screened according to the label field set to the ad spot information, according to described wide
The attribute value for accusing the label field of position information is given a mark and is sorted to the ad spot information filtered out, and according to ad spot information
The priority of sequence successively recommend the ad spot information.
The third aspect of the application provides a kind of electronic equipment, and the electronic equipment includes processor, and the processor is used
The advertisement position recommended method is realized when executing the computer program stored in memory.
The fourth aspect of the application provides a kind of computer readable storage medium, is stored thereon with computer program, described
The advertisement position recommended method is realized when computer program is executed by processor.
This case generates the label field set of ad spot information according to user intent information, and according to the label field collection
Ad spot information is screened in conjunction, is believed according to the attribute value of the label field of the ad spot information the advertisement position filtered out
Breath is given a mark and is sorted, and successively recommends the ad spot information according to the priority of the sequence of ad spot information, is improved
The efficiency that advertisement position is recommended.
Detailed description of the invention
Fig. 1 is the flow chart of advertisement position recommended method in an embodiment of the present invention.
Fig. 2 is the schematic diagram of labels page in an embodiment of the present invention.
Fig. 3 is the structure chart of advertisement position recommendation apparatus in an embodiment of the present invention.
Fig. 4 is the schematic diagram of electronic equipment in an embodiment of the present invention.
Specific embodiment
To better understand the objects, features and advantages of the present invention, with reference to the accompanying drawing and specific real
Applying example, the present invention will be described in detail.It should be noted that in the absence of conflict, embodiments herein and embodiment
In feature can be combined with each other.
In the following description, numerous specific details are set forth in order to facilitate a full understanding of the present invention, described embodiment is only
It is only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill
Personnel's every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
Unless otherwise defined, all technical and scientific terms used herein and belong to technical field of the invention
The normally understood meaning of technical staff is identical.Term as used herein in the specification of the present invention is intended merely to description tool
The purpose of the embodiment of body, it is not intended that in the limitation present invention.
Preferably, advertisement position recommended method of the present invention is applied in one or more electronic equipment.The electronic equipment
It is that one kind can be according to the instruction for being previously set or storing, the automatic equipment for carrying out numerical value calculating and/or information processing, hardware
Including but not limited to microprocessor, specific integrated circuit (Application Specific Integrated Circuit,
ASIC), programmable gate array (Field-Programmable Gate Array, FPGA), digital processing unit (Digital
Signal Processor, DSP), embedded device etc..
The electronic equipment can be the calculating such as desktop PC, laptop, tablet computer and cloud server
Equipment.The equipment can carry out man-machine friendship by modes such as keyboard, mouse, remote controler, touch tablet or voice-operated devices with user
Mutually.
Embodiment 1
Fig. 1 is the flow chart of advertisement position recommended method in an embodiment of the present invention.The process according to different requirements,
The sequence of step can change in figure, and certain steps can be omitted.
As shown in fig.1, the advertisement position recommended method specifically includes the following steps:
Step S11 obtains ad spot information, wherein the ad spot information includes the category of label field and label field
Property value.In present embodiment, the label field includes, but are not limited to advertisement position title, geographical location, location property, location
Registration, advertisement position pot life, history ad content, history cooperation object and cooperation number, advertisement position price, advertisement position material
Matter, advertisement position size.The corresponding attribute value of advertisement position name is the number of advertisement position.In present embodiment, the number of advertisement position by
The combination of number or letter is constituted.The corresponding attribute value in the geographical location is position coordinates.The corresponding category of the location property
Property value include shopping, food and drink, school district, office building, house etc..The corresponding attribute value of the location classification include colleges and universities, middle and primary schools,
Preschool education etc..The corresponding attribute value of the advertisement position pot life is number of days workable for advertisement position.The advertisement position content
Corresponding attribute value includes the type and duration for the advertisement that history plays.The history cooperation object and the corresponding category of cooperation number
Property the value partner that is the advertisement that history plays and cooperation number with partner.The corresponding attribute value of the advertisement position price is
The expense of advertisement position.The corresponding attribute of the advertisement position material includes LED display, curtain etc..The corresponding category of the advertisement position
Property value includes the size of advertisement position.
In one embodiment, the ad spot information stores in the server.Specifically, the ad spot information with
The form storage of excel table includes the label field of advertisement position and the attribute of label field in the server, in the excel table
Value.It will include that the excel table of ad spot information is imported into server by user interface in present embodiment, from
And the ad spot information is stored in the server.In present embodiment, the acquisition ad spot information includes: from institute
It states and obtains the ad spot information in server.Specifically, obtaining the advertisement from excel table stored in the server
Position information.
Step S12 obtains user intent information.
In present embodiment, the acquisition user intent information includes: to obtain ad spot information by labels page 20
Label field, and using the label field as user intent information.Referring to FIG. 2, showing in an embodiment of the present invention
The schematic diagram of labels page 20.The labels page 20 includes an at least label choice box 21, wherein each label choice box 21
It is corresponding with a label field of ad spot information.In present embodiment, by select the label choice box 21 determining with it is described
After the corresponding label field of label choice box 21, using the determining label field as user intent information.
In present embodiment, the labels page 20 further includes position acquisition field 22.The acquisition user intent information
Further include: the location information that user inputs by operating the position acquisition field 22 is obtained, and the location information that will acquire is made
For the label field in the geographical location of ad spot information.Specifically, response user clicks the operation of the position acquisition field 22
Display one includes the electronic map of surrounding geographical environment；Draw a circle operation of the user on the electronic map is received, it will be described
It draws a circle on electronic map and operates the label field in geographical location of the included band of position as ad spot information.
In present embodiment, the method also includes: the electronics icon of advertisement position is shown on the electronic map；Response
User, which encloses choosing or clicks the electronic chart target operation of the advertisement position, obtains the attribute of the advertisement position, and by the advertisement position
Attribute screens other similar ad spot informations of corresponding with electronics icon advertisement position as label field.This embodiment party
In formula, the attribute that the advertisement is includes, but are not limited to advertisement position title, geographical location, location property, location registration, advertisement
Position pot life, history ad content, history cooperation object and cooperation number, advertisement position price, advertisement position material, advertisement position are big
It is small.
In one embodiment, the user intent information that obtains includes: the voice messaging for obtaining user, analyzes institute's predicate
Message ceases to obtain the label field of ad spot information, and using the label field as the user intent information.Implement one
It, can be by described in the analysis of Natural Language Processing Models (Natural Language Processing, NLP) method in mode
Voice messaging obtains the label field of ad spot information.In present embodiment, after getting the voice messaging of user, it will acquire
Voice messaging transfers natural-sounding processing operator (NPL operator) and is handled to obtain user intent to the condition as condition
Information.For example, obtaining the voice messaging that semantic description includes " advertisement position price ", " advertisement position material ", " advertisement position size "
Afterwards, transfer natural-sounding processing operator, will " advertisement position price ", " advertisement position material ", " advertisement position size " etc. conduct condition into
Row processing, obtains language message to be output, and obtain user intent information after language message to be output is converted to text information.
In present embodiment, the analysis voice messaging obtains the label field of ad spot information further include: receives
The edit operation of user increases the label field, modifies or deletes.
In another embodiment, the acquisition user intent information further include: obtain user and ad spot information is searched for
History preference information, the label field of ad spot information, and the mark that will be determined are determined according to the history preference information
Section of signing is as user intent information.In a specific embodiment, pass through the historical viewings information of user access server webpage
The history preference information that user searches for ad spot information is obtained, determines that the advertisement position is believed according to the history preference information
The label field of breath, and using the label field determined as user intent information.
Step S13 generates the label field set of the ad spot information according to the user intent information.
In present embodiment, it can believe the label field of the ad spot information obtained by labels page 20 as advertisement position
The label field set of breath or the label field for the ad spot information for obtaining the voice messaging for analyzing user are believed as advertisement position
The label field set of breath.It in another embodiment, can be by the label word of the ad spot information obtained by labels page 20
Section and the label field that the label field for the ad spot information that the voice messaging for analyzing user obtains all is used as to ad spot information
Set.
Step S14 screens the ad spot information according to the label field set, is believed according to the advertisement position
The attribute value of the label field of breath is given a mark and is sorted to the ad spot information filtered out, and according to the sequence of ad spot information
Priority successively recommend the ad spot information.
It is described that the ad spot information is screened according to the label field set in present embodiment, according to institute
The attribute value for stating the label field of ad spot information is given a mark and is sorted to the ad spot information filtered out, is believed according to advertisement position
The priority of the sequence of breath successively recommends the ad spot information to include:
A) ad spot information is screened according to the label field set to obtain targeted advertisements position information；
B) weight of the label field in the information of the targeted advertisements position is set according to preset condition；
C) targeted advertisements position information is calculated according to the attribute value of the label field in the information of the targeted advertisements position
Label field agrees with ratio value；
D) the targeted advertisements position is believed according to the ratio value that agrees with of the weight of the label field and the label field
Breath is given a mark；And
E) targeted advertisements position information is ranked up according to the height result of marking, and according to the targeted advertisements position
The priority of the sequence of information successively recommends targeted advertisements position information.
In present embodiment, the preset condition is the correspondence between the weight of the label field in the information of targeted advertisements position
Setting relationship, the weight of the label field in the label field set by the information of the targeted advertisements position is according to default item
Part carries out the correspondence setting relationship between the weight set include: according to the label field in the information of the targeted advertisements position to institute
The weight for stating label field is set.For example, the preset condition is that " weight of label field ' geographical location ' is label word
Twice of the weight of section ' advertisement position material ', label field ' advertisement position material ' weight are the power of label field ' advertisement position price '
3 times of weight ".When only including the two kinds of label fields in geographical location and advertisement position material in the label field set, according to upper
Preset condition is stated, can be 0.67 by the weight setting of label field ' geographical location ', and by label field ' advertisement position material '
Weight setting is 0.33.When in the label field set include geographical location, advertisement position material and three kinds of advertisement position price mark
It can be 0.6 by the weight setting of label field ' geographical location ' according to above-mentioned preset condition when section of signing, label field is ' wide
Accuse position material ' weight setting be 0.3, and by the weight setting of label field ' advertisement position price ' be 0.1.
In another embodiment, it is fixed that the preset condition, which is the weight of the label field in the information of targeted advertisements position,
It is worth, the weight of the label field in the label field set by the information of the targeted advertisements position is carried out according to preset condition
Setting includes: the weight according to the fixed value of the weight of the label field in the information of the targeted advertisements position to the label field
It is set.
It is described that targeted advertisements position information is calculated according to the attribute value of the label field in the information of the targeted advertisements position
Label field agree with ratio value include: obtain targeted advertisements position information in label field attribute value；Obtain the mesh
Mark the reference value of the label field in ad spot information；Calculate the attribute value of the label field and the difference of reference value；By institute
It states in reference value substitution formula P=100%* (1-mod (Δ t, c)/c) of difference and the label field and calculates the label
Field agrees with ratio value, wherein Δ t is the attribute value of the label field and the difference of reference value, and mod () is mod letter
Number, c are the reference value of the label field.
In present embodiment, the weight according to the label field and the label field agree with ratio value to institute
Stating targeted advertisements position information and carrying out marking includes: that the weight of the label field and the label field are agreed with ratio value generation
Enter formulaThe marking value of targeted advertisements position information is calculated, wherein N is in the information of the targeted advertisements position
Number of labels, wiFor the weight of i-th of label field in the information of the targeted advertisements position, PiFor in the information of the targeted advertisements position
I-th label field agrees with ratio value, and S is the marking value of targeted advertisements position information.
In present embodiment, the height result according to marking, which is ranked up targeted advertisements position information, includes:
Determine the matching item number of the label field in the label field and the label field set in the information of the targeted advertisements position,
Described in matching item number quantity be expressed as N；The targeted advertisements position information for being first N to matching item number is ranked up；So
The targeted advertisements position information for being N-1 to matching item number is ranked up afterwards；Then the target for being N-2 to matching item number
Ad spot information is ranked up until completing to be ranked up the targeted advertisements position information that matching item number is 1.Implement one
In mode, in order to reduce calculation amount, sequencing production is improved, completes the targeted advertisements position information for being N-3 to matching item number
Stop being ranked up the information of the targeted advertisements position after being ranked up.In another embodiment, it completes in detection to 300
The information of a targeted advertisements position stops being ranked up the information of the targeted advertisements position after being ranked up.
Embodiment 2
Fig. 3 is the structure chart of an embodiment of the present invention advertisement position recommendation apparatus 40.
In some embodiments, believed advertisement position recommendation apparatus 40 is run in electronic equipment.The advertisement position recommends dress
Setting 40 may include multiple functional modules as composed by program code segments.Each program in the advertisement position recommendation apparatus 40
The program code of section can store in memory, and as performed by least one processor, to execute the function of advertisement position recommendation
Energy.
In the present embodiment, function of the advertisement position recommendation apparatus 40 according to performed by it can be divided into multiple function
It can module.As shown in fig.4, the advertisement position recommendation apparatus 40 may include that ad spot information obtains module 401, information for intention
Obtain module 402, tag generation module 403 and recommending module 404.The so-called module of the present invention refers to that one kind can be by least one
A processor is performed and can complete the series of computation machine program segment of fixed function, and storage is in memory.It is described
In some embodiments, it will be described in detail in subsequent embodiment about the function of each module.
The ad spot information obtains module 401 and obtains ad spot information, wherein the ad spot information includes label word
The attribute value of section and label field.In present embodiment, the label field includes, but are not limited to advertisement position title, geographical position
Set, location property, location registration, advertisement position pot life, history ad content, history cooperation object and cooperation number, advertisement
Position price, advertisement position material, advertisement position size.The corresponding attribute value of advertisement position name is the number of advertisement position.In present embodiment,
The number of advertisement position is made of the combination of number or letter.The corresponding attribute value in the geographical location is position coordinates.Describedly
The corresponding attribute value of Duan Xingzhi includes shopping, food and drink, school district, office building, house etc..The corresponding attribute value packet of the location classification
Include colleges and universities, middle and primary schools, preschool education etc..The corresponding attribute value of the advertisement position pot life is number of days workable for advertisement position.
The corresponding attribute value of the advertisement position content includes the type and duration for the advertisement that history plays.The history cooperation object and conjunction
Make the partner that the corresponding attribute value of number is the advertisement that history plays and the cooperation number with partner.The advertisement position price
Corresponding attribute value is the expense of advertisement position.The corresponding attribute of the advertisement position material includes LED display, curtain etc..It is described
The corresponding attribute value of advertisement position includes the size of advertisement position.
In one embodiment, the ad spot information stores in the server.Specifically, the ad spot information with
The form storage of excel table includes the label field of advertisement position and the attribute of label field in the server, in the excel table
Value.It will include that the excel table of ad spot information is imported into server by user interface in present embodiment, from
And the ad spot information is stored in the server.In present embodiment, the ad spot information obtain module 401 from
The ad spot information is obtained in the server.Specifically, being obtained from excel table stored in the server described wide
Accuse position information.
The information for intention obtains module 402 for obtaining user intent information.
In present embodiment, it includes: to pass through labels page that the information for intention, which obtains module 402 and obtains user intent information,
20 obtain the label field of ad spot information, and using the label field as user intent information.Referring to FIG. 2, the mark
Signing the page 20 includes an at least label choice box 21, wherein a label field pair of each label choice box 21 and ad spot information
It answers.In present embodiment, the information for intention obtains module 402 by selecting the label choice box 21 determining and the label
After the corresponding label field of choice box 21, using the determining label field as user intent information.
In present embodiment, the labels page 20 further includes position acquisition field 22.The information for intention obtains module
402 obtain user intent information further include: the location information that user inputs by operating the position acquisition field 22 is obtained, and
Label field of the location information that will acquire as the geographical location of ad spot information.Specifically, the information for intention obtains mould
Block 402 responds one electronic map comprising surrounding geographical environment of operation display that user clicks the position acquisition field 22；It connects
Draw a circle operation of the user on the electronic map is received, the included band of position of operation that will draw a circle on the electronic map is made
For the label field in the geographical location of ad spot information.
In present embodiment, the information for intention obtains module 402 and is also used to: showing advertisement position on the electronic map
Electronics icon；Response user encloses choosing or clicks the attribute of the electronic chart target operation acquisition advertisement position of the advertisement position,
And the attribute of the advertisement position is screened into advertisement position corresponding with the electronics icon as label field similar other are wide
Accuse position information.In present embodiment, the attribute that the advertisement is includes, but are not limited to advertisement position title, geographical location, location property
It is matter, location registration, advertisement position pot life, history ad content, history cooperation object and cooperation number, advertisement position price, wide
Accuse position material, advertisement position size.
In one embodiment, it includes: to obtain user that the information for intention, which obtains module 402 and obtains user intent information,
Voice messaging analyzes the voice messaging and obtains the label field of ad spot information, and using the label field as the use
Family information for intention.In one embodiment, the information for intention, which obtains module 402, can pass through Natural Language Processing Models method
It analyzes the voice messaging and obtains the label field of ad spot information.In present embodiment, after getting the voice messaging of user,
The voice messaging that the information for intention acquisition module 402 will acquire transfers natural-sounding processing operator (NPL operator) as condition
The condition is handled to obtain user intent information.For example, including " advertisement position price ", " advertisement obtaining semantic description
After position material ", the voice messaging of " advertisement position size ", natural-sounding processing operator is transferred, by " advertisement position price ", " advertisement position
Material ", " advertisement position size " etc. are handled as condition, obtain language message to be output, and language message to be output is turned
User intent information is obtained after being changed to text information.
In present embodiment, the information for intention acquisition module 402 analyzes the voice messaging and obtains ad spot information
Label field further include: the edit operation for receiving user increases the label field, modifies or deletes.
In another embodiment, the information for intention obtains module 402 and obtains user intent information further include: obtains and uses
The history preference information that ad spot information is searched at family determines the label word of ad spot information according to the history preference information
Section, and using the label field determined as user intent information.In a specific embodiment, the information for intention obtains module
402 believe the history preference that ad spot information is searched for by the historical viewings acquisition of information user of user access server webpage
Breath determines the label field of the ad spot information according to the history preference information, and the label field determined is made
For user intent information.
The tag generation module 403 generates the label field collection of the ad spot information according to the user intent information
It closes.
In present embodiment, the tag generation module 403 will pass through the mark for the ad spot information that labels page 20 obtains
Section of signing is as the label field set of ad spot information or the mark for the ad spot information for obtaining the voice messaging for analyzing user
Label field set of the section of signing as ad spot information.In another embodiment, the tag generation module 403 will pass through
The label field of the ad spot information that labels page 20 obtains and the ad spot information that obtains the voice messaging for analyzing user
Label field is all used as the label field set of ad spot information.
The recommending module 404 screens the ad spot information according to the label field set, according to described
The attribute value of the label field of ad spot information is given a mark and is sorted to the ad spot information filtered out, and is believed according to advertisement position
The priority of the sequence of breath successively recommends the ad spot information.
In present embodiment, the recommending module 404 carries out the ad spot information according to the label field set
Screening, is given a mark and is sorted to the ad spot information filtered out according to the attribute value of the label field of the ad spot information,
The ad spot information is successively recommended to include: according to the priority of the sequence of ad spot information
A) ad spot information is screened according to the label field set to obtain targeted advertisements position information；
B) weight of the label field in the information of the targeted advertisements position is set according to preset condition；
C) targeted advertisements position information is calculated according to the attribute value of the label field in the information of the targeted advertisements position
Label field agrees with ratio value；
D) the targeted advertisements position is believed according to the ratio value that agrees with of the weight of the label field and the label field
Breath is given a mark；And
E) targeted advertisements position information is ranked up according to the height result of marking, and according to the targeted advertisements position
The priority of the sequence of information successively recommends targeted advertisements position information.
In present embodiment, the preset condition is the correspondence between the weight of the label field in the information of targeted advertisements position
Setting relationship, the recommending module 404 is by the power of the label field in the label field set in the information of the targeted advertisements position
Value carries out the correspondence between the weight set include: according to the label field in the information of the targeted advertisements position according to preset condition
Setting relationship sets the weight of the label field.For example, the preset condition is " label field ' geographical location '
Weight is twice of the weight of label field ' advertisement position material ', and label field ' advertisement position material ' weight is that label field is ' wide
Accuse position price ' 3 times of weight ".When in the label field set only include the two kinds of labels in geographical location and advertisement position material
It can be 0.67 by the weight setting of label field ' geographical location ' according to above-mentioned preset condition when field, and by label field
The weight setting of ' advertisement position material ' is 0.33.When including geographical location, advertisement position material and wide in the label field set
When accusing three kinds of label fields of position price, according to above-mentioned preset condition, can be by the weight setting of label field ' geographical location '
0.6, it is 0.3 by the weight setting of label field ' advertisement position material ', and by the weight setting of label field ' advertisement position price '
It is 0.1.
In another embodiment, it is fixed that the preset condition, which is the weight of the label field in the information of targeted advertisements position,
Value, the recommending module 404 by the weight of the label field in the label field set in the information of the targeted advertisements position according to
It includes: the fixed value according to the weight of the label field in the information of the targeted advertisements position to the mark that preset condition, which carries out setting,
The weight of signature section is set.
The recommending module 404 calculates the target according to the attribute value of the label field in the information of the targeted advertisements position
The ratio value that agrees with of the label field of ad spot information includes: the attribute value for obtaining the label field in the information of targeted advertisements position；
Obtain the reference value of the label field in the information of the targeted advertisements position；Calculate the attribute value and reference value of the label field
Difference；The reference value of the difference and the label field is substituted into formula P=100%* (1-mod (Δ t, c)/c) and is calculated
The label field agrees with ratio value out, wherein Δ t is the attribute value of the label field and the difference of reference value, mod
() is mod function, and c is the reference value of the label field.
In present embodiment, the recommending module 404 is according to the weight of the label field and the contract of the label field
Closing ratio value and carrying out marking to targeted advertisements position information includes: by the weight of the label field and the label field
Agree with ratio value and substitutes into formulaThe marking value of targeted advertisements position information is calculated, wherein N is that the target is wide
Accuse the number of labels in the information of position, wiFor the weight of i-th of label field in the information of the targeted advertisements position, PiFor the target
I-th label field agrees with ratio value in ad spot information, and S is the marking value of targeted advertisements position information.
In present embodiment, the recommending module 404 according to the height result of marking to targeted advertisements position information into
Row sequence comprises determining that the label field in label field and the label field set in the information of the targeted advertisements position
Item number is matched, wherein the quantity of the occurrence number is expressed as N；The targeted advertisements position information for being first N to matching item number
It is ranked up；Then the targeted advertisements position information for being N-1 to matching item number is ranked up；It then is N- to matching item number
2 targeted advertisements position information is ranked up until completing to arrange the targeted advertisements position information that matching item number is 1
Sequence.In one embodiment, in order to reduce calculation amount, sequencing production is improved, the target for being N-3 to matching item number is completed
Ad spot information stops being ranked up the information of the targeted advertisements position after being ranked up.In another embodiment, it is examining
It surveys and completes to stop being ranked up the information of the targeted advertisements position after being ranked up the information of 300 targeted advertisements positions.
Embodiment 3
Fig. 4 is the schematic diagram of electronic equipment 6 in an embodiment of the present invention.
The electronic equipment 6 includes memory 61, processor 62 and is stored in the memory 61 and can be described
The computer program 63 run on processor 62.The processor 62 realizes above-mentioned advertisement position when executing the computer program 63
Step in recommended method embodiment, such as step S11~S14 shown in FIG. 1.Alternatively, the processor 62 executes the meter
The function of each module/unit in above-mentioned advertisement position recommendation apparatus embodiment, such as the module in Fig. 3 are realized when calculation machine program 63
401~404.
Illustratively, the computer program 63 can be divided into one or more module/units, it is one or
Multiple module/units are stored in the memory 61, and are executed by the processor 62, to complete the present invention.Described one
A or multiple module/units can be the series of computation machine program instruction section that can complete specific function, and described instruction section is used
In implementation procedure of the description computer program 63 in the electronic equipment 6.For example, the computer program 63 can be by
It is divided into the ad spot information in Fig. 3 to obtain module 401, information for intention acquisition module 402, tag generation module 403 and recommend
Module 404, each module concrete function is referring to embodiment 2.
In present embodiment, it is whole that the electronic equipment 6 can be desktop PC, notebook, palm PC and cloud
End device etc. calculates equipment.It will be understood by those skilled in the art that the schematic diagram is only the example of electronic equipment 6, not
Restriction to electronic equipment 6 is constituted, may include perhaps combining certain components or not than illustrating more or fewer components
Same component, such as the electronic equipment 6 can also include input-output equipment, network access equipment, bus etc..
Alleged processor 62 can be central processing module (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor 62 is also possible to any conventional processing
Device etc., the processor 62 are the control centres of the electronic equipment 6, utilize various interfaces and the entire electronic equipment of connection
6 various pieces.
The memory 61 can be used for storing the computer program 63 and/or module/unit, and the processor 62 passes through
Operation executes the computer program and/or module/unit being stored in the memory 61, and calls and be stored in memory
Data in 61 realize the various functions of the electronic equipment 6.The memory 61 can mainly include storing program area and storage
Data field, wherein storing program area can application program needed for storage program area, at least one function (for example sound plays
Function, image player function etc.) etc.；Storage data area, which can be stored, uses created data (such as sound according to electronic equipment 6
Frequency evidence, phone directory etc.) etc..In addition, memory 61 may include high-speed random access memory, it can also include non-volatile
Memory, such as hard disk, memory, plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), secure digital
(Secure Digital, SD) card, flash card (Flash Card), at least one disk memory, flush memory device or other
Volatile solid-state part.
If the integrated module/unit of the electronic equipment 6 is realized in the form of software function module and as independent
Product when selling or using, can store in a computer readable storage medium.Based on this understanding, the present invention is real
All or part of the process in existing above-described embodiment method, can also instruct relevant hardware come complete by computer program
At the computer program can be stored in a computer readable storage medium, and the computer program is held by processor
When row, it can be achieved that the step of above-mentioned each embodiment of the method.Wherein, the computer program includes computer program code, institute
Stating computer program code can be source code form, object identification code form, executable file or certain intermediate forms etc..It is described
Computer-readable medium may include: any entity or device, recording medium, U that can carry the computer program code
Disk, mobile hard disk, magnetic disk, CD, computer storage, read-only memory (ROM, Read-Only Memory), arbitrary access
Memory (RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It needs
It is bright, the content that the computer-readable medium includes can according in jurisdiction make laws and patent practice requirement into
Row increase and decrease appropriate, such as do not include electric load according to legislation and patent practice, computer-readable medium in certain jurisdictions
Wave signal and telecommunication signal.
In several embodiments provided by the present invention, it should be understood that disclosed electronic equipment and method, Ke Yitong
Other modes are crossed to realize.For example, electronic equipment embodiment described above is only schematical, for example, the module
Division, only a kind of logical function partition, there may be another division manner in actual implementation.
It, can also be in addition, each functional module in each embodiment of the present invention can integrate in same treatment module
It is that modules physically exist alone, can also be integrated in equal modules with two or more modules.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also realize in the form of hardware adds software function module.
It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie
In the case where without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims
Variation is included in the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This
Outside, it is clear that one word of " comprising " is not excluded for other modules or step, and odd number is not excluded for plural number.It is stated in electronic equipment claim
Multiple modules or electronic equipment can also be implemented through software or hardware by the same module or electronic equipment.The first, the
Second-class word is used to indicate names, and is not indicated any particular order.
Finally it should be noted that the above examples are only used to illustrate the technical scheme of the present invention and are not limiting, although reference
Preferred embodiment describes the invention in detail, those skilled in the art should understand that, it can be to of the invention
Technical solution is modified or equivalent replacement, without departing from the spirit and scope of the technical solution of the present invention.
Claims (10)
1. a kind of advertisement position recommended method, which is characterized in that the described method includes:
Obtain ad spot information, wherein the ad spot information includes the attribute value of label field and label field；
Obtain user intent information；
The label field set of the ad spot information is generated according to the user intent information；And
The ad spot information is screened according to the label field set, according to the label field of the ad spot information
Attribute value the ad spot information filtered out is given a mark and is sorted, and according to the priority of the sequence of ad spot information according to
It is secondary to recommend the ad spot information.
2. advertisement position recommended method as described in claim 1, which is characterized in that it is described according to the label field set to institute
It states ad spot information to be screened, according to the attribute value of the label field of the ad spot information to the ad spot information filtered out
It is given a mark and is sorted, successively recommend the ad spot information to include: according to the priority of the sequence of ad spot information
The ad spot information is screened according to the label field set to obtain targeted advertisements position information；
The weight of label field in the information of the targeted advertisements position is set according to preset condition；
The label word of targeted advertisements position information is calculated according to the attribute value of the label field in the information of the targeted advertisements position
Section agrees with ratio value；
Targeted advertisements position information is carried out according to the ratio value that agrees with of the weight of the label field and the label field
Marking；And
Targeted advertisements position information is ranked up according to the height result of marking, and according to targeted advertisements position information
The priority of sequence successively recommends targeted advertisements position information.
3. advertisement position recommended method as claimed in claim 2, which is characterized in that it is described will be in the information of the targeted advertisements position
The weight of label field in label field set carries out setting according to preset condition
According to the correspondence setting relationship between the weight of the label field in the information of the targeted advertisements position to the label field
Weight set.
4. advertisement position recommended method as claimed in claim 2, which is characterized in that described according in the information of the targeted advertisements position
The ratio value that agrees with of the attribute value label field that calculates targeted advertisements position information of label field include:
Obtain the attribute value of the label field in the information of the targeted advertisements position；
Obtain the reference value of the label field in the information of the targeted advertisements position；
Calculate the attribute value of the label field and the difference of reference value；And
The reference value of the difference and the label field is substituted into formula P=100%* (1-mod (Δ t, c)/c) and is calculated
The label field agrees with ratio value, wherein Δ t is the attribute value of the label field and the difference of reference value, mod ()
For mod function, c is the reference value of the label field.
5. advertisement position recommended method as claimed in claim 2, which is characterized in that the weight according to the label field and
The label field agree with ratio value to targeted advertisements position information carry out marking include:
The ratio value that agrees with of the weight of the label field and the label field is substituted into formulaIt calculates described
The marking value of targeted advertisements position information, wherein N is the number of labels in the information of the targeted advertisements position, wiFor the targeted advertisements
The weight of i-th of label field, P in the information of positioniAgree with ratio for i-th label field in the information of the targeted advertisements position
Value, S are the marking value of targeted advertisements position information.
6. advertisement position recommended method as described in claim 1, which is characterized in that the acquisition user intent information includes:
The voice messaging for obtaining user analyzes the voice messaging and obtains the label field of the ad spot information, and will be described
Label field is as the user intent information.
7. advertisement position recommended method as claimed in claim 6, which is characterized in that the analysis voice messaging obtains described
The label field of ad spot information simultaneously using the label field as the user intent information includes:
The voice messaging is transferred natural-sounding processing operator as condition the condition is handled to obtain the user
Information for intention.
8. a kind of advertisement position recommendation apparatus, which is characterized in that described device includes:
Ad spot information obtains, for obtaining ad spot information, wherein the ad spot information includes label field and label word
The attribute value of section；
Information for intention obtains module, for obtaining user intent information；
Tag generation module, for generating the label field set of the ad spot information according to the user intent information；And
Recommending module, for being screened according to the label field set to the ad spot information, according to the advertisement position
The attribute value of the label field of information is given a mark and is sorted to the ad spot information filtered out, and according to the row of ad spot information
The priority of sequence successively recommends the ad spot information.
9. a kind of electronic equipment, it is characterised in that: the electronic equipment includes processor, and the processor is for executing memory
The advertisement position recommended method as described in any one of claim 1-7 is realized when the computer program of middle storage.
10. a kind of computer readable storage medium, is stored thereon with computer program, it is characterised in that: the computer program
The advertisement position recommended method as described in any one of claim 1-7 is realized when being executed by processor.
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| CN201910538927.3A CN110264269A (en) | 2019-06-20 | 2019-06-20 | Advertisement position recommended method, device, electronic equipment and storage medium |
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Application publication date: 20190920 |