CN110264262A - Data processing method, device and electronic equipment based on user behavior - Google Patents
Data processing method, device and electronic equipment based on user behavior Download PDFInfo
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- CN110264262A CN110264262A CN201910527481.4A CN201910527481A CN110264262A CN 110264262 A CN110264262 A CN 110264262A CN 201910527481 A CN201910527481 A CN 201910527481A CN 110264262 A CN110264262 A CN 110264262A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
Abstract
The embodiment of the present disclosure provides a kind of data processing method based on user behavior, device and electronic equipment.This method comprises: obtaining the historical behavior information that target user is directed to target application；Historical behavior information is analyzed, determines the behavior characteristic information of target user；Corresponding with the various operation behaviors of target user target data is determined according to behavior characteristic information, and target data is provided with operation behavior that foundation target user executes for target application.The embodiment of the present disclosure guarantees that the user to different behavioural characteristics provides different target datas, to motivate user to increase the remaining time in target application, improve user's retention ratio of target application, it solves in the prior art because using indiscriminate target data method of determination, make certain customers because being unable to complete the corresponding operating condition of target data, the problem of caused poor user experience and user are easy to run off.
Description
Technical field
This disclosure relates to technical field of data processing, specifically, this disclosure relates to a kind of data based on user behavior
Processing method, device and electronic equipment.
Background technique
User's retention ratio refers to the retention user of application and the ratio to Add User, wherein retains user and refers to that user exists
Begin to use application in certain time, after a period of time, continues to the user using the application.In order to improve application
User's retention ratio, generally by way of providing the data such as virtual red packet, virtual present, empirical value to user, Lai Tigao user
Use the enthusiasm of the application and user's retention ratio of application.
However, to the operating condition that user provides the data such as virtual red packet, virtual present, empirical value be it is fixed, without
It being then different with use habit of the user to application, such as the user having is long using the time, some users are short using the time, because
This, it is understood that there may be the situation to the data that can not get application granting using time short user.Therefore, existing
The mode of user's retention ratio is improved there are certain customers' usage experience is poor, and the problem of user is easy to run off.
Summary of the invention
This application provides a kind of data processing method based on user behavior, device, electronic equipments and computer-readable
Medium can solve above-mentioned technical problem.The technical solution is as follows.
In a first aspect, a kind of data processing method based on user behavior is provided, this method comprises:
Obtain the historical behavior information that target user is directed to target application；
Historical behavior information is analyzed, determines the behavior characteristic information of target user；
Target data corresponding with the various operation behaviors of target user is determined according to behavior characteristic information, according to target
Operation behavior that user executes for target application provides target data.
Second aspect, provides a kind of data processing equipment based on user behavior, which includes:
Data acquisition module, the historical behavior information for being directed to target application for obtaining target user；
Characteristics analysis module determines the behavior characteristic information of target user for analyzing historical behavior information；
Data determining module, for determining mesh corresponding with the various operation behaviors of target user according to behavior characteristic information
Data are marked, target data is provided with the operation behavior that is executed for target application according to target user.
The third aspect provides a kind of electronic equipment, which includes:
One or more processors；
Memory；
One or more application program, wherein one or more application programs be stored in memory and be configured as by
One or more processors execute, and one or more programs are configured to: executing the above-mentioned data processing side based on user behavior
Method.
Fourth aspect provides a kind of computer-readable medium, is stored thereon with computer program, and the program is by processor
The above-mentioned data processing method based on user behavior is realized when execution.
The technical solution that the embodiment of the present disclosure provides, which has the benefit that, obtains target user for target application
Historical behavior information analyzes historical behavior information, determines the behavior characteristic information of target user, believes according to behavioural characteristic
Breath determines target data corresponding with the various operation behaviors of target user, plays the historical behavior information analysis according to user
The effect of the behavior characteristic information of user realizes and determines the behavioural characteristic of user according to the historical behavior of user, and will use
Condition of the behavioural characteristic at family as a kind of determining target data, to be directed to the operation row that target application executes according to target user
To provide target data, the purpose that different target datas is provided to the user of different behavioural characteristics is realized, to motivate
User increases the remaining time in target application, improves user's retention ratio of target application, solves in the prior art because using
Indiscriminate target data method of determination makes certain customers because being unable to complete the corresponding operating condition of target data, caused use
The problem of family experience difference and user are easy to run off.
Detailed description of the invention
In conjunction with attached drawing and refer to following specific embodiments, the above and other feature, advantage of each embodiment of the disclosure and
Aspect will be apparent.In attached drawing, the same or similar appended drawing reference indicates the same or similar element.It should manage
Solution attached drawing is schematically that original part and element are not necessarily drawn to scale.
Fig. 1 is a kind of flow diagram for data processing method based on user behavior that the embodiment of the present disclosure provides；
Fig. 2 is a kind of structural schematic diagram for data processing equipment based on user behavior that the embodiment of the present disclosure provides；
Fig. 3 is the structural schematic diagram for a kind of electronic equipment that the embodiment of the present disclosure provides.
Specific embodiment
Embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the certain of the disclosure in attached drawing
Embodiment, it should be understood that, the disclosure can be realized by various forms, and should not be construed as being limited to this
In the embodiment that illustrates, providing these embodiments on the contrary is in order to more thorough and be fully understood by the disclosure.It should be understood that
It is that being given for example only property of the accompanying drawings and embodiments effect of the disclosure is not intended to limit the protection scope of the disclosure.
It should be appreciated that each step recorded in disclosed method embodiment can execute in a different order,
And/or parallel execution.In addition, method implementation may include additional step and/or omit the step of execution is shown.This public affairs
The range opened is not limited in this respect.
Terms used herein " comprising " and its deformation are that opening includes, i.e., " including but not limited to ".Term "based"
It is " being based at least partially on ".Term " one embodiment " expression " at least one embodiment "；Term " another embodiment " indicates
" at least one other embodiment "；Term " some embodiments " expression " at least some embodiments ".The correlation of other terms is fixed
Justice provides in will be described below.
It is noted that the concepts such as " first " that refers in the disclosure, " second " are only used for carrying out device, module or unit
It distinguishes, is not intended to limit these devices, module or unit one and is set to different devices, module or unit, be also not intended to limit
The sequence or relation of interdependence of function performed by these fixed devices, module or unit.
It is noted that referred in the disclosure "one", the modification of " multiple " be schematically and not restrictive this field
It will be appreciated by the skilled person that being otherwise construed as " one or more " unless clearly indicate otherwise in context.The disclosure is real
The title for applying the message or information that are interacted between multiple devices in mode is for illustrative purposes only, and is not to use
It is limited in the range to these message or information.
Embodiment one
The embodiment of the present disclosure provides a kind of data processing method based on user behavior, as shown in Figure 1, this method packet
It includes: step S101, step S102 and step S103.
Step S101, the historical behavior information that target user is directed to target application is obtained.
In the embodiment of the present disclosure, historical behavior information is for target user in characterization in the past predetermined amount of time to target application
User behavior information, specifically, the operation behavior and operation behavior relevant information of user behavior information general user, specifically
Ground, operation behavior include thumbing up, collecting, paying close attention to, give virtual present, comment, share link etc.；Operation behavior relevant information is then
It may include the time of operation behavior execution, the object that operation behavior is directed toward, such as thumbing up the object that operation is directed toward is small video
X.For example, it is assumed that historical behavior information is as follows:
X divides X seconds when X X month X day X, thumbs up A video；
X divides X seconds when X X month X day X, pays close attention to A video author；
X divides X seconds when X X month X day X, the live streaming of click play B main broadcaster；
X divides X seconds when X X month X day X, gives the virtual present X of B main broadcaster.
More specifically, generally determining target user by User ID, i.e., obtained according to the ID of target user corresponding
Historical behavior information, when concrete application, User ID can be set to user in account (such as cell-phone number, mailbox number of target application
Deng), the information of certificate number (such as ID card No., student number) unique identification user；Or mesh is determined by terminal device ID
User is marked, that is, obtains historical behavior information corresponding with terminal device ID.
In the embodiment of the present disclosure, target application can be any type of application, as video class application, Domestic News class are answered
With the application such as, novel class, will not enumerate herein.
Step S102, historical behavior information is analyzed, determines the behavior characteristic information of target user.
In the embodiment of the present disclosure, behavior characteristic information is gone in the predetermined time for characterizing target user to target application
Operating habit, object of interest, for retention duration of object of interest etc. to user to the relevant behavioural information of target application.
Step S103, target data corresponding with the various operation behaviors of target user is determined according to behavior characteristic information,
Target data is provided with the operation behavior that is executed for target application according to target user.
The embodiment of the present disclosure, obtain target user be directed to target application historical behavior information, to historical behavior information into
Row analysis, determines the behavior characteristic information of target user, according to the determining various operation rows with target user of behavior characteristic information
For corresponding target data, play the role of the behavior characteristic information of the historical behavior information analysis user according to user, i.e.,
The behavioural characteristic that user is determined according to the historical behavior of user is realized, and using the behavioural characteristic of user as a kind of determining target
The condition of data is provided target data with the operation behavior that is executed for target application according to target user, is realized to not
The purpose of different target datas is provided with the user of behavioural characteristic, so that user be motivated to increase in the retention of target application
Between, user's retention ratio of target application is improved, solves in the prior art because using indiscriminate target data method of determination, makes
Certain customers are because being unable to complete the corresponding operating condition of target data, the problem of caused poor user experience and user are easy to run off.
In one implementation, behavior characteristic information includes at least one of the following:
The object of interest of target user；
For the retention duration of object of interest；
The operating habit of target user.
In the embodiment of the present disclosure, operating habit is for characterizing target user to the frequent sexual behavior pattern of target application, tool
Body can be a certain operation behavior, such as thumbs up, gives virtual present, shared link operation；It can also be a certain operation behavior
And its scene of application, for example, giving virtual present when watching live streaming, or the habit such as addition comment when playing video；
And object of interest may be typing data, it is also possible to some specific data, for example, object of interest is variety class program, army
Thing class news, science fiction class film, fantasy class novel, certain class live streaming (such as eat and broadcast)；Or some TV play, certain this book, certain piece
Article, some novel, some author, some main broadcaster etc.；And target user is generally referred to for the retention duration of object of interest and is existed
To the retention duration in specific type of data, specifically, specific type of data, which is generally video, film, live streaming, article etc., to be had
It may be viewed by the data of content.
In another implementation, as shown in Figure 1, analyzing historical behavior information, the behaviour of target user is determined
Work is accustomed to, and includes at least one of the following:
If the number of operations of any operation behavior is greater than preset number of operations threshold value in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If the operating frequency of any operation behavior is greater than predetermined registration operation frequency threshold in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If in historical behavior information the operating time of any operation behavior within the predetermined registration operation period, according to the operation
Behavior determines the operating habit of target user.
When concrete application, if the number of operations for thumbing up operation of target user is 100 times in historical behavior information, then can
To determine that the operating habit of target user is to thumb up；If the virtual present of giving of target user operates in historical behavior information
Number of operations be 100 times, then according to give virtual present operation can determine that the operating habit of target user is to watch
Virtual present is given when programme televised live.
When concrete application, if in historical behavior information target user execute concern operation operating frequency be 10 times/
30min, then can determine that the operating habit of target user is concern operation；Divide if target user executes in historical behavior information
Enjoying link number is 30 times, and executes the operating time for sharing link in 20:00-21:00 period content, then can be with
The operating habit for determining target user is to hold the operation for executing and sharing link within a predetermined period of time.
In another implementation, as shown in Figure 1, analyzing historical behavior information, determine that target user's is emerging
Interesting object, comprising:
Step S1024 (not shown), the target object for being directed to each operation behavior of target user respectively determine
For the object of interest of target user.
When concrete application, target application generally passes through interactive interface displaying target object, and is provided on the interactive interface
Various controls (control of the control, comment that such as thumb up, addition concern control, share the control of link), then can be according to
Operation according to the user received to control determines the mesh that each control operation of user and each operation behavior are directed to respectively
Object is marked, determines the object of interest of user.For example, the object that user thumbs up is film " guess of Lee X ", then it is determined that interest pair
As for film " guess of Lee X ".
In another implementation, target pair that each operation behavior of target user is directed to by step S1024 respectively
Object of interest as being determined as target user, comprising:
If the target object that each operation behavior of target user is directed to respectively is predefined type data, it is determined that target is used
Retention duration of the family in predetermined class data, and judge to retain whether duration is greater than default retention duration；
If retaining duration is greater than default retention duration, the target pair that each operation behavior of target user is directed to respectively
Object of interest as being determined as target user.
In the embodiment of the present disclosure, predefined type data refer to may be viewed by content or can operating function data, such as
Film, video, article etc..When concrete application, if user opens target application every time often watches variety class section object time
Greater than preset time threshold, i.e. retention duration of the target user on variety class program is greater than default retention duration, then the use
Family object of interest is then variety class program.
The embodiment of the present disclosure is predefined type data in the target object that each operation behavior of target user is directed to respectively
When, the retention duration on target object that each operation behavior is directed to respectively is emerging for determination compared with default retention duration
Interesting object provides data basis, to solve in the prior art because not considering that retaining duration leads to determining object of interest inaccuracy
Problem.For example, it is assumed that target application is video class application, and provides multiple classification data in video class application, such as variety, electricity
The classification data such as shadow, TV play, documentary film, it is assumed that user clicks and classification data all in the application of the preview video class, but
Be only selected simultaneously completely to watch or watch in variety class program most contents (meet retain duration be greater than it is default
Retain the condition of duration), then can determine that variety class program is object of interest, other classification data are not then object of interest.
For another example, if the target object that each operation behavior of target user is directed to respectively is not predefined type data, for example, target user
The target object that is directed to respectively of each operation behavior be certain author, then directly determining the interest pair that the author is target user
As.
It should be noted that the method for determination of above-mentioned object of interest is there are also very much, for example, object of interest is a certain author
When, which may be that some operation behavior of foundation user determines, for example, if user pays close attention to certain in Video Applications
The author of one video, then it is determined that the object of interest of the user is the author.Again alternatively, if user to have paid close attention to 3 contents identical
Public platform, and the content of these three public platforms be about knowledge of keeping fit, then it is determined that object of interest be healthy body content.It is real
Border can also select the method for determination of object of interest as needed when applying, will not enumerate herein.
In another implementation, as shown in Figure 1, step S103 is determining with target user's according to behavior characteristic information
The various corresponding target datas of operation behavior, include at least one of the following:
It is directed to the retention duration of object of interest according to target user, determines target user various for object of interest execution
Different retention durations corresponding different target data when operation behavior；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of different operation number；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of the different operation frequency.
For example, it is assumed that the object of interest of target user is to sing class program, a length of 30 when for the retention for singing class program
Minute, then can determine that target data when user is when class program is sung in viewing a length of 10 minutes is data 1；Viewing song
Sing class program when a length of 20 minutes when target data be data 2；Viewing sing class program when a length of 30 minutes when mesh
Mark data are data 3, i.e., the different durations of retaining according to the user in object of interest provide different target datas, with excitation
The user, which increases, retains duration, to improve user's retention ratio of target application.
It for another example, can also due to the number of operations determination that target user's operating habit may be according to same operation behavior
Can be determined according to the operating frequency of same operation behavior, therefore, the embodiment of the present disclosure is different operation number, different operation
Frequency provides different target datas, thus incentives target user increase corresponding with operating habit operation behavior number or
Person's frequency to improve liveness of the target user in target application, and then realizes the user's retention ratio for improving target application.
For example, it is assumed that like time of the user in target application reaches 10 times, then providing 3 virtual coins to the user
(i.e. target data indicates target data below with virtual coin)；Like time reaches 30 times, then providing 15 to the user
Virtual coin；Like time reaches 50 times, then 35 virtual coins are provided to the user, then in application, more in order to obtain
Virtual coin, user just need to increase the quantity thumbed up, thus play the retention duration for increasing the user in target application
Effect.
In above-described embodiment and corresponding implementation, target data includes at least one of following:
Ideal money；Virtual present；Virtual trading discount information；Using permission；User gradation.
When concrete application, can target data determine according to actual needs type, for example, with virtual present operation is given
The corresponding target data of behavior is virtual present；Target data corresponding with operation is thumbed up is virtual coin, be will not enumerate herein.
Embodiment two
The embodiment of the present disclosure provides a kind of data processing equipment based on user behavior, as shown in Fig. 2, user should be based on
The data processing equipment 30 of behavior may include: data acquisition module 301, characteristics analysis module 302 and data determining module
303, wherein
Data acquisition module 301, the historical behavior information for being directed to target application for obtaining target user；
Characteristics analysis module 302 determines the behavioural characteristic letter of target user for analyzing historical behavior information
Breath；
Data determining module 303, for corresponding to the various operation behaviors of target user according to behavior characteristic information determination
Target data, target data is provided with the operation behavior that is executed for target application according to target user.
The embodiment of the present disclosure, obtain target user be directed to target application historical behavior information, to historical behavior information into
Row analysis, determines the behavior characteristic information of target user, according to the determining various operation rows with target user of behavior characteristic information
For corresponding target data, play the role of the behavior characteristic information of the historical behavior information analysis user according to user, i.e.,
The behavioural characteristic that user is determined according to the historical behavior of user is realized, and using the behavioural characteristic of user as a kind of determining target
The condition of data is provided target data with the operation behavior that is executed for target application according to target user, is realized to not
The purpose of different target datas is provided with the user of behavioural characteristic, so that user be motivated to increase in the retention of target application
Between, user's retention ratio of target application is improved, solves in the prior art because using indiscriminate target data method of determination, makes
Certain customers are because being unable to complete the corresponding operating condition of target data, the problem of caused poor user experience and user are easy to run off.
Further, behavior characteristic information includes at least one of the following:
The object of interest of target user；
Target user is directed to the retention duration of object of interest；
The operating habit of target user.
Further, characteristics analysis module includes at least one of the following:
If the number of operations of any operation behavior is greater than preset number of operations threshold value in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If the operating frequency of any operation behavior is greater than predetermined registration operation frequency threshold in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If in historical behavior information the operating time of any operation behavior within the predetermined registration operation period, according to the operation
Behavior determines the operating habit of target user.
Further, characteristics analysis module is used for:
The target object that each operation behavior of target user is directed to respectively is determined as to the object of interest of target user.
Further, characteristics analysis module is used for:
If the target object that each operation behavior of target user is directed to respectively is predefined type data, it is determined that target is used
Retention duration of the family in predetermined class data, and judge to retain whether duration is greater than default retention duration；
If retaining duration is greater than default retention duration, the target pair that each operation behavior of target user is directed to respectively
Object of interest as being determined as target user.
Further, data determining module includes at least one of the following:
Retention duration according to the object of interest of target user and for object of interest determines target user for emerging
Interesting object is different when executing various operation behaviors to retain the corresponding different target data of duration；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of different operation number；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of the different operation frequency.
Further, target data includes at least one of following:
Ideal money；Virtual present；Virtual trading discount information；Using permission；User gradation.
The data processing equipment based on user behavior of the present embodiment can be performed that the embodiment of the present disclosure one provides based on
The data processing method of family behavior, realization principle is similar, and details are not described herein again.
Embodiment three
Below with reference to Fig. 3, it illustrates the electronic equipment for being suitable for being used to realize the embodiment of the present disclosure (such as ends in Fig. 3
End equipment or server) 400 structural schematic diagram.Electronic equipment in the embodiment of the present disclosure can include but is not limited to such as move
Mobile phone, laptop, digit broadcasting receiver, PDA (personal digital assistant), PAD (tablet computer), PMP are (portable more
Media player), the mobile terminal and such as number TV, desktop computer of car-mounted terminal (such as vehicle mounted guidance terminal) etc.
Etc. fixed terminal.Electronic equipment shown in Fig. 3 is only an example, should not function and use to the embodiment of the present disclosure
Range band carrys out any restrictions.
Electronic equipment includes: memory and processor, wherein processor here is properly termed as processing described below
Device 401, memory may include read-only memory (ROM) 402 hereinafter, random access storage device (RAM) 403 and deposit
At least one of in storage device 408, it is specific as follows shown:
As shown in figure 3, electronic equipment 400 may include processing unit (such as central processing unit, graphics processor etc.)
401, random access can be loaded into according to the program being stored in read-only memory (ROM) 402 or from storage device 408
Program in memory (RAM) 403 and execute various movements appropriate and processing.In RAM 403, it is also stored with electronic equipment
Various programs and data needed for 400 operations.Processing unit 401, ROM 402 and RAM 403 pass through the phase each other of bus 404
Even.Input/output (I/O) interface 405 is also connected to bus 404.
In general, following device can connect to I/O interface 405: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph
As the input unit 406 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration
The output device 407 of dynamic device etc.；Storage device 408 including such as tape, hard disk etc.；And communication device 409.Communication device
409, which can permit electronic equipment 400, is wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 3 shows tool
There is the electronic equipment 400 of various devices, it should be understood that being not required for implementing or having all devices shown.It can be with
Alternatively implement or have more or fewer devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising being carried on non-transient computer can
The computer program on medium is read, which includes the program code for method shown in execution flow chart.At this
In the embodiment of sample, which can be downloaded and installed from network by communication device 409, or be filled from storage
It sets 408 to be mounted, or is mounted from ROM 402.When the computer program is executed by processing unit 401, the disclosure is executed
The above-mentioned function of being limited in the method for embodiment.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
In carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable and deposit
Any computer-readable medium other than storage media, the computer-readable signal media can send, propagate or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
In some embodiments, client, server can use such as HTTP (HyperText Transfer
Protocol, hypertext transfer protocol) etc the network protocols of any currently known or following research and development communicated, and can
To be interconnected with the digital data communications (for example, communication network) of arbitrary form or medium.The example of communication network includes local area network
(" LAN "), wide area network (" WAN "), Internet (for example, internet) and ad-hoc network are (for example, the end-to-end net of ad hoc
Network) and any currently known or following research and development network.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
Above-mentioned computer-readable medium carries one or more program, when said one or multiple programs are by the electricity
When sub- equipment executes, so that the electronic equipment: obtaining the historical behavior information that target user is directed to target application；To historical behavior
Information is analyzed, and determines the behavior characteristic information of target user；It is determining various with target user according to behavior characteristic information
The corresponding target data of operation behavior provides number of targets with the operation behavior that is executed for target application according to target user
According to.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include but is not limited to object oriented program language-such as Java,
Smalltalk, C++ further include conventional procedural programming language-such as " C " language or similar program design language
Speech.Program code can be executed fully on the user computer, partly be executed on the user computer, as an independence
Software package execute, part on the user computer part execute on the remote computer or completely in remote computer or
It is executed on server.In situations involving remote computers, remote computer can pass through the network of any kind --- packet
It includes local area network (LAN) or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as benefit
It is connected with ISP by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in the embodiment of the present disclosure involved module or unit can be realized by way of software, can also be with
It is realized by way of hardware.Wherein, module or the title of unit are not constituted to the unit itself under certain conditions
It limits, for example, first acquisition unit is also described as, " acquisition target user is directed to the historical behavior information of target application
Unit ".
Function described herein can be executed at least partly by one or more hardware logic components.Example
Such as, without limitation, the hardware logic component for the exemplary type that can be used include: field programmable gate array (FPGA), specially
With integrated circuit (ASIC), Application Specific Standard Product (ASSP), system on chip (SOC), complex programmable logic equipment (CPLD) etc.
Deng.
In the context of the disclosure, machine readable media can be tangible medium, may include or store just with
The program for using for instruction execution system, device or equipment or being used in combination with instruction execution system, device or equipment.Machine
Readable medium can be machine-readable signal medium or machine-readable storage medium.Machine readable media can include but is not limited to
Electronics, magnetic, optical, electromagnetism, infrared or semiconductor system, device or equipment or above content it is any
Appropriate combination.The more specific example of machine readable media will include the electrical connection of line, portable computing based on one or more
Machine disk, hard disk, random access memory (RAM), read-only memory (ROM), Erasable Programmable Read Only Memory EPROM (EPROM or
Flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage facilities or on
State any appropriate combination of content.
According to one or more other embodiments of the present disclosure, example A provides a kind of data processing method based on user behavior,
Include:
Obtain the historical behavior information that target user is directed to target application；
The historical behavior information is analyzed, determines the behavior characteristic information of the target user；
Target data corresponding with the various operation behaviors of the target user is determined according to the behavior characteristic information, with
The operation behavior that is executed for the target application according to the target user provides the target data.
According to one or more other embodiments of the present disclosure, behavior characteristic information is included at least one of the following: in example A
The object of interest of target user；
Target user is directed to the retention duration of object of interest；
The operating habit of target user.
According to one or more other embodiments of the present disclosure, example A analyzes historical behavior information, determines target user
Operating habit, include at least one of the following:
If the number of operations of any operation behavior is greater than preset number of operations threshold value in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If the operating frequency of any operation behavior is greater than predetermined registration operation frequency threshold in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If in historical behavior information the operating time of any operation behavior within the predetermined registration operation period, according to the operation
Behavior determines the operating habit of target user.
According to one or more other embodiments of the present disclosure, example A analyzes historical behavior information, determines target user
Object of interest, comprising:
The target object that each operation behavior of target user is directed to respectively is determined as to the object of interest of target user.
According to one or more other embodiments of the present disclosure, each operation behavior of target user is directed to by example A respectively
Target object is determined as the object of interest of target user, comprising:
If the target object that each operation behavior of target user is directed to respectively is predefined type data, it is determined that target is used
Retention duration of the family in predefined type data, and judge to retain whether duration is greater than default retention duration；
If retaining duration is greater than default retention duration, the target pair that each operation behavior of target user is directed to respectively
Object of interest as being determined as target user.
According to one or more other embodiments of the present disclosure, example A is determining each with target user according to behavior characteristic information
The kind corresponding target data of operation behavior, includes at least one of the following:
It is directed to the retention duration of object of interest according to target user, determines target user various for object of interest execution
It is different when operation behavior to retain the corresponding different target data of duration；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of different operation number；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of the different operation frequency.
According to one or more other embodiments of the present disclosure, target data includes at least one of following in example A:
Ideal money；Virtual present；Virtual trading discount information；Using permission；User gradation.
According to one or more other embodiments of the present disclosure, example B provides a kind of data processing equipment based on user behavior,
Include:
Data acquisition module, the historical behavior information for being directed to target application for obtaining target user；
Characteristics analysis module determines that the behavior of the target user is special for analyzing the historical behavior information
Reference breath；
Data determining module, for according to the determining various operation behaviors with the target user of the behavior characteristic information
Corresponding target data provides the target with the operation behavior executed according to the target user for the target application
Data.
According to one or more other embodiments of the present disclosure, behavior characteristic information is included at least one of the following: in example B
The object of interest of target user；
Target user is directed to the retention duration of object of interest；
The operating habit of target user.
According to one or more other embodiments of the present disclosure, characteristics analysis module is included at least one of the following: in example B
If the number of operations of any operation behavior is greater than preset number of operations threshold value in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If the operating frequency of any operation behavior is greater than predetermined registration operation frequency threshold in historical behavior information, according to the behaviour
The operating habit of target user is determined as behavior；
If in historical behavior information the operating time of any operation behavior within the predetermined registration operation period, according to the operation
Behavior determines the operating habit of target user.
According to one or more other embodiments of the present disclosure, characteristics analysis module is used in example B:
The target object that each operation behavior of target user is directed to respectively is determined as to the object of interest of target user.
According to one or more other embodiments of the present disclosure, characteristics analysis module is used in example B:
If the target object that each operation behavior of target user is directed to respectively is predefined type data, it is determined that target is used
Retention duration of the family in predetermined class data, and judge to retain whether duration is greater than default retention duration；
If retaining duration is greater than default retention duration, the target pair that each operation behavior of target user is directed to respectively
Object of interest as being determined as target user.
According to one or more other embodiments of the present disclosure, data determining module is included at least one of the following: in example B
Retention duration according to the object of interest of target user and for object of interest determines target user for emerging
Interesting object is different when executing various operation behaviors to retain the corresponding different target data of duration；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of different operation number；
According to the operating habit of target user, determine target user when executing the corresponding operation behavior of the operating habit,
The corresponding different target data of the different operation frequency.
According to one or more other embodiments of the present disclosure, target data includes at least one of following in example B:
Ideal money；Virtual present；Virtual trading discount information；Using permission；User gradation.
Above description is only the preferred embodiment of the disclosure and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that the open scope involved in the disclosure, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from design disclosed above, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed in the disclosure
Can technical characteristic replaced mutually and the technical solution that is formed.
Although this is not construed as requiring these operations with institute in addition, depicting each operation using certain order
The certain order that shows executes in sequential order to execute.Under certain environment, multitask and parallel processing may be advantageous
's.Similarly, although containing several specific implementation details in being discussed above, these are not construed as to this public affairs
The limitation for the range opened.Certain features described in the context of individual embodiment can also be realized in combination single real
It applies in example.On the contrary, the various features described in the context of single embodiment can also be individually or with any suitable
The mode of sub-portfolio is realized in various embodiments.
Although having used specific to this theme of the language description of structure feature and/or method logical action, answer
When understanding that theme defined in the appended claims is not necessarily limited to special characteristic described above or movement.On on the contrary,
Special characteristic described in face and movement are only to realize the exemplary forms of claims.
Claims (10)
1. a kind of data processing method based on user behavior characterized by comprising
Obtain the historical behavior information that target user is directed to target application；
The historical behavior information is analyzed, determines the behavior characteristic information of the target user；
Target data corresponding with the various operation behaviors of the target user is determined according to the behavior characteristic information, with foundation
The operation behavior that the target user executes for the target application provides the target data.
2. the method according to claim 1, wherein the behavior characteristic information includes at least one of the following:
The object of interest of the target user；
The target user is directed to the retention duration of object of interest；
The operating habit of the target user.
3. according to the method described in claim 2, it is characterized in that, analyzing the historical behavior information, described in determination
The operating habit of target user, includes at least one of the following:
If the number of operations of any operation behavior is greater than preset number of operations threshold value in the historical behavior information, according to the behaviour
The operating habit of the target user is determined as behavior；
If the operating frequency of any operation behavior is greater than predetermined registration operation frequency threshold in the historical behavior information, according to the behaviour
The operating habit of the target user is determined as behavior；
If in the historical behavior information operating time of any operation behavior within the predetermined registration operation period, according to the operation
Behavior determines the operating habit of the target user.
4. according to the method described in claim 2, it is characterized in that, analyzing the historical behavior information, described in determination
The object of interest of target user, comprising:
The target object that each operation behavior of the target user is directed to respectively is determined as to the interest pair of the target user
As.
5. according to the method described in claim 4, it is characterized in that, each operation behavior of the target user is directed to respectively
Target object be determined as the object of interest of the target user, comprising:
If the target object that each operation behavior of the target user is directed to respectively is predefined type data, it is determined that the mesh
Retention duration of the user in predefined type data is marked, and judges whether the retention duration is greater than default retention duration；
If the retention duration is greater than default retention duration, the mesh that each operation behavior of the target user is directed to respectively
Mark object is determined as the object of interest of the target user.
6. according to the method described in claim 2, it is characterized in that, being used according to behavior characteristic information determination with the target
The corresponding target data of various operation behaviors at family, includes at least one of the following:
It is directed to the retention duration of object of interest according to the target user, determines that the target user executes for object of interest
It is different when various operation behaviors to retain the corresponding different target data of duration；
According to the operating habit of the target user, determine that the target user is executing the corresponding operation behavior of the operating habit
When, the corresponding different target data of different operation number；
According to the operating habit of the target user, determine that the target user is executing the corresponding operation behavior of the operating habit
When, the corresponding different target data of the different operation frequency.
7. the method according to claim 1, wherein the target data includes at least one of following:
Ideal money；Virtual present；Virtual trading discount information；Using permission；User gradation.
8. a kind of data processing equipment based on user behavior characterized by comprising
Data acquisition module, the historical behavior information for being directed to target application for obtaining target user；
Characteristics analysis module determines the behavioural characteristic letter of the target user for analyzing the historical behavior information
Breath；
Data determining module, for corresponding to the various operation behaviors of the target user according to behavior characteristic information determination
Target data, the number of targets is provided with the operation behavior executed according to the target user for the target application
According to.
9. a kind of electronic equipment, characterized in that it comprises:
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and are configured
To be executed by one or more of processors, one or more of programs are configured to: executing -7 according to claim 1
Data processing method based on user behavior described in one.
10. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that the program is executed by processor
The described in any item data processing methods based on user behavior of Shi Shixian claim 1-7.
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