CN110263269A - By means of the ad click data cochain method and its equipment of intelligent contract - Google Patents

By means of the ad click data cochain method and its equipment of intelligent contract Download PDF

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Publication number
CN110263269A
CN110263269A CN201910547085.8A CN201910547085A CN110263269A CN 110263269 A CN110263269 A CN 110263269A CN 201910547085 A CN201910547085 A CN 201910547085A CN 110263269 A CN110263269 A CN 110263269A
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CN
China
Prior art keywords
client
click data
click
data
public key
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Pending
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CN201910547085.8A
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Chinese (zh)
Inventor
杨慧
吉建勋
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Beijing Ai Morui Strategic Technology Co Ltd
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Beijing Ai Morui Strategic Technology Co Ltd
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Priority to CN201910547085.8A priority Critical patent/CN110263269A/en
Publication of CN110263269A publication Critical patent/CN110263269A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558Details of hyperlinks; Management of linked annotations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60Protecting data
    • G06F21/602Providing cryptographic facilities or services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60Protecting data
    • G06F21/62Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60Protecting data
    • G06F21/64Protecting data integrity, e.g. using checksums, certificates or signatures
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements

Abstract

This application discloses the ad click data cochain methods and its equipment by means of intelligent contract, which comprises block chain node receives the ad click data cochain request that the first client is sent;Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of first client;Receive the inquiry request of the ad click data of the second client;Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of second client;After verification passes through, the ad click data inquiry request is sent to first client, includes the second client public key in the ad click data inquiry request;Receive the ad click data query response that first client is sent;Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of first client.The application can disclose ad click data cochain credible.

Description

By means of the ad click data cochain method and its equipment of intelligent contract
Technical field
This application involves block chain technical fields, more particularly to by means of the ad click data cochain method of intelligent contract And its equipment.
Background technique
Currently, block chain technology is the peer-to-peer network based on decentralization, with open source software Cryptography Principles, when ordinal number It is combined according to common recognition mechanism, to ensure the coherent of each node in distributed data base and continue, so that information is verified immediately, can Retrospect, but be difficult to tamper with and can not shield, to create a set of privacy, shareable value system efficiently, safe.
Existing ad click platform is all the database using centralization, when saving the ad click of commodity or service Between, the contents such as the mobile phone that uses of the ad click of ad click number and user;However, the database of ad click platform, There is data to be tampered, the authenticity of data cannot be guaranteed, and the operation platform of ad click modifies the advertisement of certain commodity Touching quantity.Also, for commodity or service advertisement, be charged according to its commodity or the ad click amount of service, if Because ad data it is untrue due to pay, affect the experience of advertising user.
In addition, especially all being obtained to some small ad click platforms, ad click Information Security and authenticity Less than guarantee: and commodity or the ad click content of service are untrue, do not have reference value, consequently, it is possible to being produced to user It is raw to mislead, also influence the experience of user.
Therefore, how can not distort based on block chain, the data of ad click platform are stored in area by believable mode On block chain, become urgent problem to be solved.
Above content is only used for the technical solution that auxiliary understands the application, does not represent and recognizes that above content is existing skill Art.
Summary of the invention
To solve the above-mentioned problems, the application provides the ad click data cochain method by means of intelligent contract and its sets It is standby, it can allow the data cochain of ad click, so that the ad click data on chain are credible, it is open and clear.
The application first aspect provides the ad click data cochain method by means of intelligent contract, which comprises
Block chain node receives the ad click data cochain that the first client is sent and requests, in the ad click data Chain request includes the ad click data of first client public key encryption;
Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of first client, verifies By rear, the cochain process of the ad click data is executed;
The block chain node receives the inquiry request of the ad click data of the second client;
Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of second client;
After verification passes through, the block chain node sends the ad click data inquiry request to first client End includes the second client public key in the ad click data inquiry request, so that first client is with described second Client public key is to the ad click data encryption;
The block chain node receives the ad click data query response that first client is sent, the advertisement point Hit the ad click data that data query response includes the encryption of the second client public key;
Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of first client, verifies By rear, the ad click data of second client public key encryption are executed into cochain process.
In one possible implementation, the method also includes: the block chain node receives second client End sends ad click data inquiry request;
The block chain node sends ad click data query and responds to second client, the ad click number It is investigated that the ad click data that response includes the encryption of the second client public key are ask, in order to the second client own private key The ad click data of second client public key encryption are decrypted.
In one possible implementation, the ad click data are the corresponding user of first client wide Accuse the operation data for clicking platform, including ad click content, ad click time and ad click number.
In one possible implementation, the first client own public key adds the ad click data It is close, specifically: first client carries out the encryption of preset ratio with own public key to the ad click data.
In one possible implementation, the ad click data include relating attribute and dereferenced attribute;Wherein, The attribute value of the ad click data correlation attribute is superimposed automatically.
The application second aspect provides the ad click data cochain equipment by means of intelligent contract, and the equipment is block Chain node, the equipment include receiving unit, processing unit and transmission unit;Wherein,
The receiving unit receives the ad click data cochain request that the first client is sent, the ad click number The ad click data including first client public key encryption are requested according to cochain;
The processing unit, triggering verifies intelligent contract, described to verify intelligent contract to the identity of first client It is verified, after verification passes through, executes the cochain process of the ad click data;
The receiving unit receives the inquiry request of the ad click data of the second client;
The processing unit, triggering verifies intelligent contract, described to verify intelligent contract to the identity of second client It is verified;
After verification passes through, the transmission unit sends the ad click data inquiry request to first client, It include the second client public key in the ad click data inquiry request, so that first client is with second client Hold public key to the ad click data encryption;
The receiving unit receives the ad click data query response that first client is sent, the advertisement point Hit the ad click data that data query response includes the encryption of the second client public key;
The processing unit, triggering verifies intelligent contract, described to verify intelligent contract to the identity of first client It is verified, after verification passes through, the ad click data of second client public key encryption is executed into cochain process.
In one possible implementation, the receiving unit receives second client and sends ad click number According to inquiry request;The transmission unit sends ad click data query and responds to second client, the ad click Data query response includes the ad click data of the second client public key encryption, in order to itself private of second client The ad click data that key encrypts second client public key are decrypted.
In one possible implementation, the ad click data are the corresponding user of first client wide Accuse the operation data for clicking platform, including ad click content, ad click time and ad click number.
In one possible implementation, the first client own public key adds the ad click data It is close, specifically: first client carries out the encryption of preset ratio with own public key to the ad click data.
In one possible implementation, the ad click data include relating attribute and dereferenced attribute;Wherein, The attribute value of the ad click data correlation attribute is superimposed automatically.
The application can allow the data cochain of ad click, so that the ad click data on chain are credible, it is open and clear, from And promote user experience.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present application, constitutes part of this application, this Shen Illustrative embodiments and their description please are not constituted an undue limitation on the present application for explaining the application.
Fig. 1 is that the ad click data cochain method flow provided by the embodiments of the present application by means of intelligent contract is illustrated Figure;
Fig. 2 is that ad click data cochain method flow provided by the embodiments of the present application and by means of intelligent contract is illustrated Figure;
Fig. 3 is that the ad click data cochain device structure provided by the embodiments of the present application by means of intelligent contract is illustrated Figure.
Specific embodiment
For the clearer general idea for illustrating the application, carry out in an illustrative manner with reference to the accompanying drawings of the specification detailed It describes in detail bright.
The description and claims of this application and term " first " in above-mentioned attached drawing, " second " etc. are for distinguishing Similar object, without being used to describe a particular order or precedence order.It should be understood that the sequence used in this way is in appropriate feelings It can be interchanged under condition, so that the embodiment of the present invention described herein can be other than those of illustrating or describing herein Sequence implement.
In addition, term " includes " and " having " and their any deformation, it is intended that covering non-exclusive includes example Such as, the process, method, system, product or equipment for containing a series of steps or units those of are not necessarily limited to be clearly listed Step or unit, but may include being not clearly listed or intrinsic for these process, methods, product or equipment other Step or unit.
So-called block chain node and client in the embodiment of the present application, it can be understood as respond extraneous certain trigger item Part, and the abstract machine that state is converted is done by certain rule, it can be mobile phone, tablet computer, palm PC, individual's PC computer etc. It can be according to application software and the equipment that can be networked.
As shown in Figure 1, the method includes the steps S101- by means of the ad click data cochain method of intelligent contract S107。
S101, block chain node receive the ad click data cochain request that the first client is sent, the ad click The request of data cochain includes the ad click data of first client public key encryption.
S102, triggering verify intelligent contract, and the intelligent contract of the verification verifies the identity of first client, After verification passes through, the cochain process of the ad click data is executed.
S103, the block chain node receive the inquiry request of the ad click data of the second client.
S104, triggering verify intelligent contract, and the intelligent contract of the verification verifies the identity of second client.
S105, after verification passes through, the block chain node sends the ad click data inquiry request to described first Client includes the second client public key in the ad click data inquiry request, so that described in first client uses Second client public key is to the ad click data encryption.
S106, the block chain node receives the ad click data query response that first client is sent, described The response of ad click data query includes the ad click data of the second client public key encryption.
S107, triggering verify intelligent contract, and the intelligent contract of the verification verifies the identity of first client, After verification passes through, the ad click data of second client public key encryption are executed into cochain process.
In one example, the method also includes: the block chain node receives second client and sends advertisement Click data inquiry request;The block chain node sends ad click data query and responds to second client, described The response of ad click data query includes the ad click data of the second client public key encryption, in order to second client It is decrypted with the ad click data that own private key encrypts second client public key.
In one example, the ad click data are the corresponding user of first client in ad click platform Operation data, including ad click content, ad click time and ad click number.
In one example, the first client own public key is to the ad click data encryption, specifically: institute State the encryption that the first client carries out preset ratio with own public key to the ad click data.
In one example, the ad click data include relating attribute and dereferenced attribute;Wherein, the advertisement point The attribute value for hitting data correlation attribute is superimposed automatically.
In above-mentioned example, operator of first client as ad click data, the second client is as ad click The inquiry of data;For some specific ad click platform, every user either ad click data operator, It is also possible to the inquiry of ad click data.
Below by taking Fig. 2 as an example, above-mentioned ad click data cochain method is illustrated, the method comprising the steps of S201-S214。
S201, the first client encrypt the ad click data itself generated with public key, ad click operation Data include user on ad click platform include ad click type, ad click content, ad click time, user IP address and user the data that generate of the user's operations behavior such as account number cipher.
First client encrypts the ad click data itself generated with own public key, which can be will be wide It accuses click data whole field to be encrypted, is also possible to encrypt the part field of the ad click data, such as: only The content for being related to privacy is encrypted;It is also possible to user not encrypt the ad click data.
In addition, the ad click data include being divided into two attribute, relating attribute and dereferenced attribute.Such as: Yong Huguang It accuses and clicks the time, belong to dereferenced attribute, the ad click time of every user may be stored on block chain;Such as: certain The click volume of a advertisement is exactly relating attribute, includes ad click amount in the data format of ad click, as long as there is user's click The advertisement, the attribute value of the click volume of the advertisement can be superimposed automatically.
Ad click type includes cinema sign click, TV play ad click, prepare for the postgraduate qualifying examination ad click and mother and baby's advertisement Click etc., user may be stored on chain in the data for clicking various advertisements, and can not distort, and guarantee the true of data Property.To avoid appearance, the case where ad click platform arbitrarily increases ad click quantity;And then promote user experience.
S202, the first client send ad click data cochain and request to give block chain node.
S203, triggers the verification intelligence contract on block chain, which carries out the identity of the first client Verification, executes the cochain process of the ad click data.
The verification refer to judge first client whether be the ad click platform user, the only ad click is flat The user of platform, which can just have permission, carries out cochain for the ad click data.
It should be noted that upper chain process is the conventional process of this field, without being described in detail.Such as: in workload It proves to be packaged data under PoW common recognition mode, verify, the block chain node for getting book keeping operation power can be by the packing block It is placed on next block of current block, as new block cochain.
S204, block chain node send ad click data cochain and respond to the first client.
S205, the second client send ad click data inquiry request and give block chain node, the ad click data Inquiry request includes the second client public key.
At this point, the corresponding user of the second client can be after seeing the ad click data, to the ad click number According to being inquired.The first client and the second client are all to be equipped with the terminal of decentralization application software to set in the application It is standby, row information directly can be clicked through with the block chain link on block chain interact.
S206, triggers the verification intelligence contract on block chain, which carries out the identity of the second client Verification.
After verification passes through, process is performed the next step;Verification does not pass through, Flow ends.
S207, after verification passes through, which sends ad click data inquiry request to the first client, this is wide Accusing click data inquiry request includes the second client public key.
S208, the first client encrypt the ad click data with second client public key.
S209, the first client send ad click data query and respond to the block chain node, the ad click data Inquiry response includes the ad click data of the second client public key encryption.
S210 triggers the verification intelligence contract on block chain, identity of the verification intelligence contract to first client It is verified, and the ad click data of second client public key encryption is executed into cochain process.
S211, the block chain node send ad click data query and respond to the second client.
S212, the second client send ad click data inquiry request and give block chain node.
S213, the block chain node send the ad click data query and respond to second client, the ad click Data query response includes the ad click data of the second client public key encryption.
S214, the second client are solved with the ad click data that own private key encrypts second client public key It is close, obtain the ad click data.
The application can allow the data cochain of ad click, and the cochain process is open and clear, same ad click platform Any user can check the ad click data;It ensure that the authenticity of ad click data.Also, user can basis The hobby of oneself encrypt or do not encrypt to ad click data, improves user experience.
It should be noted that client is directly to carry out the interaction of information, block chain with the node of block chain in the application Information is stored directly on block chain by node, not the server of centralization, so that allowing ad click data more to disclose can Letter;Rather than existing client and the server of centralization interact.
As shown in figure 3, the equipment is block chain node by means of the ad click data cochain equipment of intelligent contract, The equipment includes receiving unit, processing unit and transmission unit.
The receiving unit receives the ad click data cochain request that the first client is sent, the ad click number The ad click data including first client public key encryption are requested according to cochain;
The processing unit, triggering verifies intelligent contract, described to verify intelligent contract to the identity of first client It is verified, after verification passes through, executes the cochain process of the ad click data;
The receiving unit receives the inquiry request of the ad click data of the second client;
The processing unit, triggering verifies intelligent contract, described to verify intelligent contract to the identity of second client It is verified;
After verification passes through, the transmission unit sends the ad click data inquiry request to first client, It include the second client public key in the ad click data inquiry request, so that first client is with second client Hold public key to the ad click data encryption;
The receiving unit receives the ad click data query response that first client is sent, the advertisement point Hit the ad click data that data query response includes the encryption of the second client public key;
The processing unit, triggering verifies intelligent contract, described to verify intelligent contract to the identity of first client It is verified, after verification passes through, the ad click data of second client public key encryption is executed into cochain process.
In one example, the receiving unit receives second client and sends ad click data inquiry request; The transmission unit sends ad click data query and responds to second client, and the ad click data query is rung It should include the ad click data of the second client public key encryption, in order to which the second client own private key is to described the The ad click data of two client public keys encryption are decrypted.
In one example, the ad click data are the corresponding user of first client in ad click platform Operation data, including ad click content, ad click time and ad click number.
In one example, the first client own public key is to the ad click data encryption, specifically: institute State the encryption that the first client carries out preset ratio with own public key to the ad click data.
In one example, the ad click data include relating attribute and dereferenced attribute;Wherein, the advertisement point The attribute value for hitting data correlation attribute is superimposed automatically.
The application can allow the data cochain of ad click, and the cochain process is open and clear, same ad click platform Any user can check the ad click data;It ensure that the authenticity of ad click data.Also, user can basis The hobby of oneself encrypt or do not encrypt to ad click data, improves user experience.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method Part explanation.
Professional should further appreciate that, described in conjunction with the examples disclosed in the embodiments of the present disclosure Unit and algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, hard in order to clearly demonstrate The interchangeability of part and software generally describes each exemplary composition and step according to function in the above description. These functions are implemented in hardware or software actually, the specific application and design constraint depending on technical solution. Professional technician can use different methods to achieve the described function each specific application, but this realization It is not considered that exceeding scope of the present application.
The above description is only an example of the present application, is not intended to limit this application.For those skilled in the art For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal Replacement, improvement etc., should be included within the scope of the claims of this application.

Claims (10)

1. by means of the ad click data cochain method of intelligent contract, which is characterized in that the described method includes:
Block chain node receives the ad click data cochain request that the first client is sent, and the ad click data cochain is asked Seek the ad click data including first client public key encryption;
Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of first client, and verification passes through Afterwards, the cochain process of the ad click data is executed;
The block chain node receives the inquiry request of the ad click data of the second client;
Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of second client;
After verification passes through, the block chain node sends the ad click data inquiry request to first client, institute Stating in ad click data inquiry request includes the second client public key, so that first client, second client Public key is to the ad click data encryption;
The block chain node receives the ad click data query response that first client is sent, the ad click number It is investigated that asking the ad click data that response includes the encryption of the second client public key;
Triggering verifies intelligent contract, and the intelligent contract of the verification verifies the identity of first client, and verification passes through Afterwards, the ad click data by second client public key encryption execute cochain process.
2. the method according to claim 1, wherein the method also includes:
The block chain node receives second client and sends ad click data inquiry request;
The block chain node sends ad click data query and responds to second client, and the ad click data are looked into The ad click data that response includes the encryption of the second client public key are ask, in order to which the second client own private key is to institute The ad click data for stating the encryption of the second client public key are decrypted.
3. the method according to claim 1, wherein the ad click data are corresponding for first client Operation data of the user in ad click platform, including ad click content, ad click time and ad click number.
4. the method according to claim 1, wherein the first client own public key is to the advertisement point Data encryption is hit, specifically:
First client carries out the encryption of preset ratio with own public key to the ad click data.
5. the method according to claim 1, wherein the ad click data include relating attribute and dereferenced Attribute;Wherein,
The attribute value of the ad click data correlation attribute is superimposed automatically.
6. by means of the ad click data cochain equipment of intelligent contract, which is characterized in that the equipment is block chain node, institute Stating equipment includes receiving unit, processing unit and transmission unit;Wherein,
The receiving unit receives the ad click data cochain that the first client is sent and requests, in the ad click data Chain request includes the ad click data of first client public key encryption;
The processing unit, triggering verify intelligent contract, and the intelligence contract that verifies carries out the identity of first client Verification executes the cochain process of the ad click data after verification passes through;
The receiving unit receives the inquiry request of the ad click data of the second client;
The processing unit, triggering verify intelligent contract, and the intelligence contract that verifies carries out the identity of second client Verification;
After verification passes through, the transmission unit sends the ad click data inquiry request to first client, described It include the second client public key in ad click data inquiry request, so that first client is public with second client Key is to the ad click data encryption;
The receiving unit receives the ad click data query response that first client is sent, the ad click number It is investigated that asking the ad click data that response includes the encryption of the second client public key;
The processing unit, triggering verify intelligent contract, and the intelligence contract that verifies carries out the identity of first client The ad click data of second client public key encryption after verification passes through, are executed cochain process by verification.
7. equipment according to claim 6, which is characterized in that
The receiving unit receives second client and sends ad click data inquiry request;
The transmission unit sends ad click data query and responds to second client, and the ad click data are looked into The ad click data that response includes the encryption of the second client public key are ask, in order to which the second client own private key is to institute The ad click data for stating the encryption of the second client public key are decrypted.
8. equipment according to claim 6, which is characterized in that the ad click data are corresponding for first client Operation data of the user in ad click platform, including ad click content, ad click time and ad click number.
9. equipment according to claim 6, which is characterized in that the first client own public key is to the advertisement point Data encryption is hit, specifically:
First client carries out the encryption of preset ratio with own public key to the ad click data.
10. equipment according to claim 6, which is characterized in that the ad click data include relating attribute and non-pass It is attribute;Wherein,
The attribute value of the ad click data correlation attribute is superimposed automatically.
CN201910547085.8A 2019-06-24 2019-06-24 By means of the ad click data cochain method and its equipment of intelligent contract Pending CN110263269A (en)

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Application Number Priority Date Filing Date Title
CN201910547085.8A CN110263269A (en) 2019-06-24 2019-06-24 By means of the ad click data cochain method and its equipment of intelligent contract

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