CN110175843B - Marketing label transaction method and system based on block chain - Google Patents
Marketing label transaction method and system based on block chain Download PDFInfo
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- CN110175843B CN110175843B CN201910344391.1A CN201910344391A CN110175843B CN 110175843 B CN110175843 B CN 110175843B CN 201910344391 A CN201910344391 A CN 201910344391A CN 110175843 B CN110175843 B CN 110175843B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/382—Payment protocols; Details thereof insuring higher security of transaction
- G06Q20/3821—Electronic credentials
- G06Q20/38215—Use of certificates or encrypted proofs of transaction rights
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
- G06Q20/405—Establishing or using transaction specific rules
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
- H04L67/1097—Protocols in which an application is distributed across nodes in the network for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
Abstract
The invention discloses a marketing label transaction method and a marketing label transaction system based on a block chain, wherein the marketing label transaction method comprises the following steps: the method for recording the shared label transaction information is provided, transaction information of a purchasing label node and a selling label node is written into an intelligent contract, and the problem that a centralized third party can possibly change the marketing label transaction information of a buyer and a seller is solved due to the fact that a block chain has the characteristics of openness, transparency and incapability of being tampered; the effectiveness of the labels is judged by judging whether the buyer has traded with customers contained in the marketing labels sold by the seller or not between preset time periods through an intelligent contract after the buyer obtains the desensitized shared marketing labels and starts to use the labels for marketing, if the buyer has traded with the customers contained in the marketing labels sold by the seller, the labels sold by the seller play a role, the labels are effective, otherwise, the labels are invalid, and the problem that the effectiveness of the desensitized shared marketing labels cannot be verified after the marketing labels are purchased is solved.
Description
Technical Field
The invention relates to the technical field of block chains, in particular to a marketing label transaction method and system based on a block chain.
Background
Electronic commerce (Electronic Business) has been developed vigorously and has become an indispensable large trading market for modern Business. Electronic commerce has the characteristics of two-way information communication, flexible transaction means and rapid delivery mode, greatly promotes the improvement of the productivity of the whole society, and brings great economic benefit to the society. In electronic commerce, marketing label occupies very important position, marketing label is customer feature or the abstract of hobby, and electronic commerce platform or trade company can more accurately fix a position own user through marketing label to carry out accurate marketing according to marketing label, and then reduce advertisement cost, human cost. Due to the characteristics of pertinence, practicability and the like of the marketing label, the electronic commerce platform or the merchant begins to share the marketing label to expand the user group, and the value of products and services is better realized through the mode.
Firstly, most of the traditional marketing label data transaction process depends on a centralized third party, and the centralized third party may change the marketing label transaction information of both parties; secondly, there is a lack of a method for verifying the validity of the shared tag, after the buyer purchases the tag sold by the seller, if no transaction is made with the client in the tag after marketing using the purchased marketing tag, the purchased marketing tag is invalid for the buyer, but the buyer still pays the fee, resulting in the loss of the buyer.
Disclosure of Invention
Aiming at the defects of the prior art, the invention aims to solve the technical problems that in the existing marketing label sharing process, a third party can change transaction information, and the effectiveness of a marketing label sold by a seller cannot be verified after the marketing label is purchased.
In order to achieve the above object, in a first aspect, the present invention provides a marketing label transaction method based on a blockchain, including the following steps:
the method comprises the steps that a first node sends an encrypted marketing label to a blockchain network, so that the blockchain network verifies the authenticity of the marketing label, when the marketing label is verified to be true, the blockchain network writes the marketing label into a first contract conveniently, the marketing label comprises a plurality of user information recorded by the first node and subjected to preset marketing commodity transaction with the first node, and the blockchain network judges the authenticity of the marketing label by verifying whether a plurality of users really perform the preset marketing commodity transaction with the first node;
the method comprises the steps that a first node sends transaction information to a blockchain network, wherein the transaction information comprises a first node address, a second node address, a unique identification of a marketing label and a shared score to be paid for purchasing the marketing label, so that the blockchain network writes the transaction information into a second contract, and when the second node determines that the marketing label is real according to a first contract and a second contract, the second node prestores the shared score to be paid for purchasing the marketing label to the second contract;
and when the first node calls the second contract to determine that the second node prestores the shared integral needing to be paid for purchasing the marketing label into the second contract, the first node sends a key for decrypting the marketing label to the second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time; the method also includes the steps of:
the method comprises the steps that a first node receives a sharing integral which is sent by a blockchain network and is prestored by a second node in a first preset proportion within the effective time of a label after sending a key to the second node, the first preset proportion is determined according to the address coincidence condition of user information transacted with the second node and a plurality of user information recorded in a marketing label when the first node sends the key to the second node in the effective time of the label, when the user information transacted with the second node and the addresses of the user information recorded in the marketing label which are lower than the second preset proportion coincide, the first preset proportion is smaller than 1, and otherwise, the first preset proportion is 1.
Optionally, before the first node sends the encrypted marketing tag to the blockchain network, the method further comprises the following steps:
and the first node desensitizes the marketing label to delete information irrelevant to the preset marketing commodity transaction and privacy information of a preset marketing commodity transaction user with the first node.
In a second aspect, the present invention provides a marketing label transaction method based on a blockchain, including the following steps:
the first node calls a first contract and a second contract in the block chain network to verify the authenticity of a marketing label sold by the second node, and if the marketing label exists in the second contract, the marketing label is real; the first contract comprises transaction information sent by a second node, wherein the transaction information comprises a second node address, a first node address, the unique identification of the marketing label and a shared score to be paid for purchasing the marketing label; the block chain network receives the marketing label sent by the second node and writes the marketing label into a second contract when verifying that the marketing label is true; the marketing label comprises a plurality of user information which is recorded by a second node and has a preset marketing commodity transaction with the second node, and the block chain network judges the authenticity of the marketing label by verifying whether the plurality of users have the preset marketing commodity transaction with the second node;
after the first node determines that the marketing label is real, the first node prestores the sharing integral needing to be paid for purchasing the marketing label to a first contract;
the first node receives the key which is sent by the second node and used for decrypting the marketing label, decrypts the marketing label in the second contract according to the key, and carries out marketing by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time; the method also includes the steps of:
the method comprises the steps that a first node receives a sharing integral which is sent by a block chain network and is prestored by the first node in a first preset proportion after marketing is carried out by using a marketing label in a label effective time, the first preset proportion is determined according to the address coincidence condition of user information transacted by the first node and a plurality of user information recorded in the marketing label in the label effective time when the marketing label is used by the first node, when the user information transacted by the first node and the address coincidence of the plurality of user information recorded in the marketing label which is lower than a second preset proportion are coincided, the first preset proportion is larger than 0, and otherwise, the first preset proportion is 0.
In a third aspect, the invention provides a marketing label transaction method based on a blockchain, comprising the following steps:
the method comprises the steps that a blockchain network receives a marketing label sent by a first node, verifies the authenticity of the marketing label, writes the marketing label into a first contract when the marketing label is verified to be authentic, wherein the marketing label comprises a plurality of user information of preset marketing commodity transaction with the first node, and judges the authenticity of the marketing label by verifying whether a plurality of users really have the preset marketing commodity transaction with the first node or not;
the block chain network receives transaction information sent by a first node, wherein the transaction information comprises a first node address, a second node address, a unique identifier of the marketing label and a shared score which needs to be paid when the marketing label is purchased, and the transaction information is written into a second contract; the second node judges the authenticity of the marketing label according to the first contract and the second contract, when the marketing label exists in the first contract, the marketing label is authentic, and the second node prestores the sharing integral needing to be paid for purchasing the marketing label to the second contract; the first node sends a key for decrypting the marketing label to a second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time; the method also includes the steps of:
after a first node sends a key to a second node and within the effective time of a label, the blockchain network sends a first preset proportion of shared integrals prestored by the second node to the first node, sends a second preset proportion of shared integrals prestored by the second node to the second node, the sum of the first preset proportion and the second preset proportion is 1, the first preset proportion is determined according to the address coincidence condition of user information transacted with the second node and a plurality of user information recorded in the marketing label when the first node sends the key to the second node within the effective time of the label, and when the user information transacted with the second node and the addresses of the user information recorded in the marketing label lower than the third preset proportion coincide, the first preset proportion is smaller than 1, otherwise, the first preset proportion is 1.
In a fourth aspect, the present invention provides a marketing tag transaction system based on a blockchain, comprising:
the marketing label verification module is used for receiving a marketing label sent by a first node, verifying the authenticity of the marketing label, writing the marketing label into a first contract when the marketing label is verified to be real, wherein the marketing label comprises a plurality of user information for carrying out preset marketing commodity transaction with the first node, and the block chain network judges the authenticity of the marketing label by verifying whether the plurality of users really carry out the preset marketing commodity transaction with the first node;
the transaction information storage module is used for receiving transaction information sent by a first node, wherein the transaction information comprises a first node address, a second node address, a unique identifier of the marketing label and a shared point which needs to be paid for purchasing the marketing label, and writing the transaction information into a second contract; the second node judges the authenticity of the marketing label according to the first contract and the second contract, when the marketing label exists in the first contract, the marketing label is authentic, and the second node prestores the sharing integral needing to be paid for purchasing the marketing label to the second contract; the first node sends a key for decrypting the marketing label to a second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time; the system further comprises:
a sharing score distribution module, configured to send, within the effective time of the label after a first node sends the key to a second node, a sharing score pre-stored by the second node in a first preset proportion to the first node, and send, to the second node, a sharing score pre-stored by the second node in a second preset proportion, where a sum of the first preset proportion and the second preset proportion is 1, the first preset proportion is determined according to a situation that address of user information transacted with the second node coincides with addresses of multiple pieces of user information recorded in the marketing label when the first node sends the key to the second node within the effective time of the label, and when the user information transacted with the second node coincides with the addresses of multiple pieces of user information recorded in the marketing label lower than a third preset proportion, the first preset proportion is smaller than 1, otherwise, the first preset proportion is 1.
In a fifth aspect, the present invention provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the marketing tag trading method as described in the first, second and third aspects above.
Generally, compared with the prior art, the above technical solution conceived by the present invention has the following beneficial effects:
(1) the invention writes the transaction information of the purchasing and selling label nodes into the intelligent contract, and solves the problem that a centralized third party can change the marketing label transaction information of both the buyer and the seller because the block chain has the characteristics of openness and transparence and can not be tampered.
(2) According to the invention, after the buyer obtains the desensitization shared label and starts to use the label for marketing, the intelligent contract judges whether the buyer has traded with the client contained in the marketing label sold by the seller to judge the effectiveness of the label in a preset time period, if the buyer has traded with the client contained in the marketing label sold by the seller, the label sold by the seller plays a role, the label is effective, otherwise, the label is invalid, so that the problem that the effectiveness of the desensitization shared label cannot be verified is solved.
(3) The invention uses the intelligent contract to judge the validity of the label, and the basis for judging the validity of the label comes from the block chain network.
Drawings
Fig. 1 is a flowchart of a marketing tag transaction method based on a blockchain according to the present invention;
FIG. 2 is a flow chart of another blockchain-based marketing tag transaction method provided by the present invention;
FIG. 3 is a flow chart of yet another blockchain based marketing tag transaction method provided by the present invention;
fig. 4 is an architecture diagram of the marketing tag trading system of the present invention that provides a blockchain.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention. In addition, the technical features involved in the embodiments of the present invention described below may be combined with each other as long as they do not conflict with each other.
The overall idea of the invention is that the transaction information of the purchasing and selling label nodes is written into the intelligent contract, and the block chain has the characteristics of openness and transparence and non-falsification, so that the problem that a centralized third party can possibly change the marketing label transaction information of both the buyer and the seller is solved. Meanwhile, after the buyer obtains the desensitization shared label and starts to use the label for marketing, the intelligent contract judges whether the buyer and the client contained in the marketing label sold by the seller have traded to judge the effectiveness of the label in a preset time period, so that the problem that the effectiveness of the desensitization shared label cannot be verified after the marketing label is purchased is solved.
Fig. 1 is a flowchart of a marketing tag transaction method based on a blockchain according to the present invention; the method comprises the following steps:
s101, a first node sends an encrypted marketing label to a blockchain network so that the blockchain network verifies the authenticity of the marketing label, when the marketing label is verified to be real, the blockchain network can write the marketing label into a first contract conveniently, the marketing label comprises a plurality of user information which is recorded by the first node and is subjected to preset marketing commodity transaction with the first node, and the blockchain network judges the authenticity of the marketing label by verifying whether a plurality of users are real and the preset marketing commodity transaction is carried out with the first node;
s102, the first node sends transaction information to the blockchain network, wherein the transaction information comprises a first node address, a second node address, a unique identification of the marketing label and a shared score which needs to be paid for purchasing the marketing label, so that the blockchain network writes the transaction information into a second contract, and when the second node determines that the marketing label is true according to the first contract and the second contract, the second node prestores the shared score which needs to be paid for purchasing the marketing label to the second contract;
and S103, when the first node calls a second contract to determine that the second node prestores the shared integral needing to be paid for purchasing the marketing label into the second contract, the first node sends a key for decrypting the marketing label to the second node, so that the second node decrypts the marketing label in the first contract according to the key and uses the marketing label for marketing.
Optionally, the transaction information further comprises: the tag validity time; the method also includes the steps of:
the method comprises the steps that a first node receives a sharing integral which is sent by a blockchain network and is prestored by a second node in a first preset proportion within the effective time of a label after sending a key to the second node, the first preset proportion is determined according to the address coincidence condition of user information transacted with the second node and a plurality of user information recorded in a marketing label when the first node sends the key to the second node in the effective time of the label, when the user information transacted with the second node and the addresses of the user information recorded in the marketing label which are lower than the second preset proportion coincide, the first preset proportion is smaller than 1, and otherwise, the first preset proportion is 1.
Specifically, in one example, assuming that there are 100 users in the current marketing tag, the tag is considered valid if the last 50 users' addresses coincide (the second ratio is 50%), and all pre-stored points are transferred. Below 50 users the pre-stored points are transferred proportionally. And the specific value of the second preset ratio should be freely set by the user selling the tag.
Optionally, before the first node sends the encrypted marketing tag to the blockchain network, the method further comprises the following steps:
and the first node desensitizes the marketing label to delete information irrelevant to the preset marketing commodity transaction and privacy information of a preset marketing commodity transaction user with the first node.
Specifically, desensitizing other information besides the current label, for example, the label sold is "stationery", the user information only stores the "stationery" label, wherein one user may have several labels such as "stationery", "love car", "electronic product", "cancer", and desensitizing is to delete other related information. In addition, the user data may have a user express address, and the user privacy information is deleted.
FIG. 2 is a flow chart of another blockchain-based marketing tag transaction method provided by the present invention; the method comprises the following steps:
s201, a first node calls a first contract and a second contract in a block chain network to verify the authenticity of a marketing label sold by a second node, and if the marketing label exists in the second contract, the marketing label is real; the first contract comprises transaction information sent by a second node, wherein the transaction information comprises a second node address, a first node address, the unique identification of the marketing label and a shared score to be paid for purchasing the marketing label; the block chain network receives the marketing label sent by the second node and writes the marketing label into a second contract when verifying that the marketing label is true; the marketing label comprises a plurality of user information which is recorded by a second node and has a preset marketing commodity transaction with the second node, and the block chain network judges the authenticity of the marketing label by verifying whether the plurality of users have the preset marketing commodity transaction with the second node;
s202, after the first node determines that the marketing label is real, the first node prestores the sharing integral to be paid for purchasing the marketing label to a first contract;
s203, the first node receives the key which is sent by the second node and used for decrypting the marketing label, so that the marketing label in the second contract is decrypted according to the key, and marketing is carried out by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time; the method also includes the steps of:
the method comprises the steps that a first node receives a sharing integral which is sent by a block chain network and is prestored by the first node in a first preset proportion after marketing is carried out by using a marketing label in a label effective time, the first preset proportion is determined according to the address coincidence condition of user information transacted by the first node and a plurality of user information recorded in the marketing label in the label effective time when the marketing label is used by the first node, when the user information transacted by the first node and the address coincidence of the plurality of user information recorded in the marketing label which is lower than a second preset proportion are coincided, the first preset proportion is larger than 0, and otherwise, the first preset proportion is 0.
FIG. 3 is a flow chart of yet another blockchain based marketing tag transaction method provided by the present invention; the method comprises the following steps:
s301, a block chain network receives a marketing label sent by a first node, verifies the authenticity of the marketing label, writes the marketing label into a first contract when the marketing label is verified to be true, wherein the marketing label comprises a plurality of user information for performing preset marketing commodity transaction with the first node, and judges the authenticity of the marketing label by verifying whether the plurality of users perform the preset marketing commodity transaction with the first node;
s302, the block chain network receives transaction information sent by a first node, wherein the transaction information comprises a first node address, a second node address, a unique identifier of the marketing label and a shared score which needs to be paid when the marketing label is purchased, and the transaction information is written into a second contract; the second node judges the authenticity of the marketing label according to the first contract and the second contract, when the marketing label exists in the first contract, the marketing label is authentic, and the second node prestores the sharing integral needing to be paid for purchasing the marketing label to the second contract; the first node sends a key for decrypting the marketing label to a second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time; the method also includes the steps of:
after a first node sends a key to a second node and within the effective time of a label, the blockchain network sends a first preset proportion of shared integrals prestored by the second node to the first node, sends a second preset proportion of shared integrals prestored by the second node to the second node, the sum of the first preset proportion and the second preset proportion is 1, the first preset proportion is determined according to the address coincidence condition of user information transacted with the second node and a plurality of user information recorded in the marketing label when the first node sends the key to the second node within the effective time of the label, and when the user information transacted with the second node and the addresses of the user information recorded in the marketing label lower than the third preset proportion coincide, the first preset proportion is smaller than 1, otherwise, the first preset proportion is 1.
In a more specific embodiment, the marketing tag transaction method based on the block chain provided by the invention comprises the following steps:
(1) and deploying an intelligent contract A for recording the authenticity of the shared label and an intelligent contract B for recording the transaction information of the shared label in the blockchain system.
Specifically, the intelligent contract A is responsible for recording the authenticity of the shared label uploaded by the seller, and the intelligent contract B is responsible for recording specific transaction information of the buyer and the seller of the shared label and shared point transfer between the buyer and the seller.
(2) And the node selling the label encrypts the desensitization shared label and generates a unique identifier, the encrypted desensitization shared label and the unique identifier are sent to the blockchain network, and after the authenticity of the label is safely verified by the blockchain network, the authenticity of the label and a client blockchain address set contained in the label are written into the intelligent contract A.
In particular, the blockchain network verifies authenticity by verifying whether a node selling the tag has transacted with a customer in the tag, if so, the sold desensitized shared tag is authentic, otherwise, it is counterfeit.
(3) And constructing a transaction by the node selling the label, and writing information such as the address of the node selling the label, the address of the node purchasing the label, the unique identification of desensitized shared label, the shared point to be paid by the node purchasing the shared label, the time point for judging that the node selling the label can obtain the shared point of the node purchasing the label and the like into the intelligent contract B.
Specifically, the contents stored in the smart contract B are shown in table 1:
TABLE 1
| Selling label node address | Purchasing label node address | Unique identification | Sharing number of points | Point in time |
| Address 1 | Address A | Unique identifier 1 | Number of integrals 1 | Time 1 |
| Address 2 | Address B | Unique identifier 2 | Number of integrals 2 | Point in time2 |
| … | ||||
| Address n | Address M | Unique identifier n | Number of integrals n | Time n |
(4) The node that purchased the label invokes intelligent contract B validation: the method comprises the following steps of (1) judging information such as authenticity of a shared label, an address of a node selling the label, an address of a node purchasing the label, a unique identifier of desensitized shared label, a shared point needing to be paid by the node purchasing the shared label, and a time point when the node selling the label can obtain the shared point of the node purchasing the label, if the confirmation is passed, entering the step (5), and if the confirmation is passed, ending the process.
Specifically, in the process of calling the intelligent contract B to confirm the authenticity of the shared tag, the intelligent contract B automatically calls the intelligent contract a to acquire the authenticity of the desensitized shared tag from the intelligent contract a. Information such as selling label node address, purchasing label node address, desensitizing the unique identification of the shared label, shared points needing to be paid by the nodes purchasing the shared label, judging the time point when the nodes selling the label can obtain the shared points of the nodes purchasing the label and the like can be directly obtained from the intelligent contract B.
Specifically, the time point when the node selling the label can obtain the sharing integral of the node purchasing the label is judged to be the effective time of the label.
(5) And the node purchasing the label prestores the sharing credit which needs to be paid by the node purchasing the desensitization sharing label into the intelligent contract B.
(6) The node selling the label calls the intelligent contract B to confirm that the node purchasing the label has prestored the sharing integral needing to be paid by the node purchasing the desensitization sharing label into the intelligent contract B. If the confirmation passes, step (7) is entered, otherwise the process ends.
(7) And the node selling the shared label safely transmits the key for decrypting the shared label to the node purchasing the shared label, and then the node purchasing the shared label decrypts the encrypted label and carries out marketing by using the shared label.
(8) The node selling the shared label calls the intelligent contract B after a period of time to confirm whether the node selling the shared label can obtain the pre-stored shared score of the purchase marketing label.
Specifically, the period of time in this step is the time set in step (3).
The step (8) specifically comprises the following substeps:
(8-1) the node selling the shared label may invoke the smart contract B after the point in time in step (3).
And (8-2) calling the intelligent contract B to acquire a customer blockchain address contained in the sold shared label, comparing the customer blockchain address with a transaction address between the time point and the time point after the execution of the intelligent contract A by the node purchasing the shared label, if the transaction addresses are overlapped, indicating that the purchased marketing label is effective, transferring the shared score pre-stored in the step (5) into a node account selling the marketing label, otherwise, indicating that the purchased marketing label does not achieve the effect, and transferring the shared score pre-stored in the step (5) into the node account purchasing the marketing label.
Fig. 4 is an architecture diagram of the marketing tag transaction system based on the blockchain according to the present invention, as shown in fig. 4, including: the system comprises a marketing label verification module, a transaction information storage module and a shared point distribution module;
the marketing label verification module is used for receiving a marketing label sent by a first node, verifying the authenticity of the marketing label, writing the marketing label into a first contract when the marketing label is verified to be real, wherein the marketing label comprises a plurality of user information for carrying out preset marketing commodity transaction with the first node, and the block chain network judges the authenticity of the marketing label by verifying whether the plurality of users really carry out the preset marketing commodity transaction with the first node;
the transaction information storage module is used for receiving transaction information sent by a first node, wherein the transaction information comprises a first node address, a second node address, a unique identifier of the marketing label and a shared point which needs to be paid for purchasing the marketing label, and writing the transaction information into a second contract; the second node judges the authenticity of the marketing label according to the first contract and the second contract, when the marketing label exists in the first contract, the marketing label is authentic, and the second node prestores the sharing integral needing to be paid for purchasing the marketing label to the second contract; the first node sends a key for decrypting the marketing label to a second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
Optionally, the transaction information further comprises: the tag validity time;
a sharing score distribution module, configured to send, within a tag validity time after a first node sends the key to a second node, a sharing score pre-stored by the second node in a first preset proportion to the first node, send, to the second node, a sharing score pre-stored by the second node in a second preset proportion, where a sum of the first preset proportion and the second preset proportion is 1, where the first preset proportion is determined according to a situation that address coincidence between user information transacted with the second node and a plurality of user information recorded in the marketing tag occurs when the first node sends the key to the second node within the tag validity time, and when the user information transacted with the second node and the addresses of the plurality of user information recorded in the marketing tag lower than a third preset proportion coincide, the first preset proportion is smaller than 1, otherwise, the first preset proportion is 1.
Specifically, the functions of each module may refer to the descriptions in the foregoing method embodiments, and are not described herein again.
It will be understood by those skilled in the art that the foregoing is only a preferred embodiment of the present invention, and is not intended to limit the invention, and that any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (10)
1. A marketing label transaction method based on a block chain is characterized by comprising the following steps:
the method comprises the steps that a first node sends an encrypted marketing label to a blockchain network, so that the blockchain network verifies the authenticity of the marketing label, when the marketing label is verified to be true, the blockchain network writes the marketing label into a first contract conveniently, the marketing label comprises a plurality of user information recorded by the first node and subjected to preset marketing commodity transaction with the first node, and the blockchain network judges the authenticity of the marketing label by verifying whether a plurality of users really perform the preset marketing commodity transaction with the first node;
the method comprises the steps that a first node sends transaction information to a blockchain network, wherein the transaction information comprises a first node address, a second node address, a unique identification of a marketing label and a shared score to be paid for purchasing the marketing label, so that the blockchain network writes the transaction information into a second contract, and when the second node determines that the marketing label is real according to a first contract and a second contract, the second node prestores the shared score to be paid for purchasing the marketing label to the second contract;
and when the first node calls the second contract to determine that the second node prestores the shared integral needing to be paid for purchasing the marketing label into the second contract, the first node sends a key for decrypting the marketing label to the second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
2. The marketing tag trading method of claim 1, wherein the trading information further comprises: the tag validity time;
the method further comprises the steps of:
the method comprises the steps that a first node receives a sharing integral which is sent by a blockchain network and is prestored by a second node in a first preset proportion within the effective time of a label after sending a key to the second node, the first preset proportion is determined according to the address coincidence condition of user information transacted with the second node and a plurality of user information recorded in a marketing label when the first node sends the key to the second node in the effective time of the label, when the user information transacted with the second node and the addresses of the user information recorded in the marketing label which are lower than the second preset proportion coincide, the first preset proportion is smaller than 1, and otherwise, the first preset proportion is 1.
3. The marketing tag transaction method of claim 1 or 2, wherein before the first node sends the encrypted marketing tag to the blockchain network, the method further comprises the steps of:
and the first node desensitizes the marketing label to delete information irrelevant to the preset marketing commodity transaction and privacy information of a preset marketing commodity transaction user with the first node.
4. A marketing label transaction method based on a block chain is characterized by comprising the following steps:
the first node calls a first contract and a second contract in the block chain network to verify the authenticity of a marketing label sold by the second node, and if the marketing label exists in the second contract, the marketing label is real; the first contract comprises transaction information sent by a second node, wherein the transaction information comprises a second node address, a first node address, the unique identification of the marketing label and a shared score to be paid for purchasing the marketing label; the block chain network receives the marketing label sent by the second node and writes the marketing label into a second contract when verifying that the marketing label is true; the marketing label comprises a plurality of user information which is recorded by a second node and has a preset marketing commodity transaction with the second node, and the block chain network judges the authenticity of the marketing label by verifying whether the plurality of users have the preset marketing commodity transaction with the second node;
after the first node determines that the marketing label is real, the first node prestores the sharing integral needing to be paid for purchasing the marketing label to a first contract;
the first node receives the key which is sent by the second node and used for decrypting the marketing label, decrypts the marketing label in the second contract according to the key, and carries out marketing by using the marketing label.
5. The marketing tag trading method of claim 4, wherein the trading information further comprises: the tag validity time;
the method further comprises the steps of:
the method comprises the steps that a first node receives a sharing integral which is sent by a block chain network and is prestored by the first node in a first preset proportion after marketing is carried out by using a marketing label in a label effective time, the first preset proportion is determined according to the address coincidence condition of user information transacted by the first node and a plurality of user information recorded in the marketing label in the label effective time when the marketing label is used by the first node, when the user information transacted by the first node and the address coincidence of the plurality of user information recorded in the marketing label which is lower than a second preset proportion are coincided, the first preset proportion is larger than 0, and otherwise, the first preset proportion is 0.
6. A marketing label transaction method based on a block chain is characterized by comprising the following steps:
the method comprises the steps that a blockchain network receives a marketing label sent by a first node, verifies the authenticity of the marketing label, writes the marketing label into a first contract when the marketing label is verified to be authentic, wherein the marketing label comprises a plurality of user information of preset marketing commodity transaction with the first node, and judges the authenticity of the marketing label by verifying whether a plurality of users really have the preset marketing commodity transaction with the first node or not;
the block chain network receives transaction information sent by a first node, wherein the transaction information comprises a first node address, a second node address, a unique identifier of the marketing label and a shared score which needs to be paid when the marketing label is purchased, and the transaction information is written into a second contract; the second node judges the authenticity of the marketing label according to the first contract and the second contract, when the marketing label exists in the first contract, the marketing label is authentic, and the second node prestores the sharing integral needing to be paid for purchasing the marketing label to the second contract; the first node sends a key for decrypting the marketing label to a second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
7. The marketing tag trading method of claim 6, wherein the trading information further comprises: the tag validity time;
the method further comprises the steps of:
after a first node sends a key to a second node and within the effective time of a label, the blockchain network sends a first preset proportion of shared integrals prestored by the second node to the first node, sends a second preset proportion of shared integrals prestored by the second node to the second node, the sum of the first preset proportion and the second preset proportion is 1, the first preset proportion is determined according to the address coincidence condition of user information transacted with the second node and a plurality of user information recorded in the marketing label when the first node sends the key to the second node within the effective time of the label, and when the user information transacted with the second node and the addresses of the user information recorded in the marketing label lower than the third preset proportion coincide, the first preset proportion is smaller than 1, otherwise, the first preset proportion is 1.
8. A blockchain-based marketing tag transaction system, comprising:
the marketing label verification module is used for receiving a marketing label sent by a first node, verifying the authenticity of the marketing label, writing the marketing label into a first contract when the marketing label is verified to be real, wherein the marketing label comprises a plurality of user information for carrying out preset marketing commodity transaction with the first node, and the block chain network judges the authenticity of the marketing label by verifying whether the plurality of users really carry out the preset marketing commodity transaction with the first node;
the transaction information storage module is used for receiving transaction information sent by a first node, wherein the transaction information comprises a first node address, a second node address, a unique identifier of the marketing label and a shared point which needs to be paid for purchasing the marketing label, and writing the transaction information into a second contract; the second node judges the authenticity of the marketing label according to the first contract and the second contract, when the marketing label exists in the first contract, the marketing label is authentic, and the second node prestores the sharing integral needing to be paid for purchasing the marketing label to the second contract; the first node sends a key for decrypting the marketing label to a second node, so that the second node decrypts the marketing label in the first contract according to the key and carries out marketing by using the marketing label.
9. The marketing tag trading system of claim 8, wherein the trading information further comprises: the tag validity time;
the system further comprises:
a sharing score distribution module, configured to send, within the effective time of the label after a first node sends the key to a second node, a sharing score pre-stored by the second node in a first preset proportion to the first node, and send, to the second node, a sharing score pre-stored by the second node in a second preset proportion, where a sum of the first preset proportion and the second preset proportion is 1, the first preset proportion is determined according to a situation that address of user information transacted with the second node coincides with addresses of multiple pieces of user information recorded in the marketing label when the first node sends the key to the second node within the effective time of the label, and when the user information transacted with the second node coincides with the addresses of multiple pieces of user information recorded in the marketing label lower than a third preset proportion, the first preset proportion is smaller than 1, otherwise, the first preset proportion is 1.
10. A computer-readable storage medium, wherein a computer program is stored thereon, which when executed by a processor implements the marketing tag trading method of any one of claims 1 to 7.
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