CN110175733A - A kind of public opinion information processing method and server - Google Patents

A kind of public opinion information processing method and server Download PDF

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Publication number
CN110175733A
CN110175733A CN201910255834.XA CN201910255834A CN110175733A CN 110175733 A CN110175733 A CN 110175733A CN 201910255834 A CN201910255834 A CN 201910255834A CN 110175733 A CN110175733 A CN 110175733A
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public opinion
information
processing scheme
main body
risk
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CN110175733B (en
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顾超
王燕祥
刘喆
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Advanced New Technologies Co Ltd
Advantageous New Technologies Co Ltd
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Alibaba Group Holding Ltd
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/36—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes
    • G06Q20/367—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using electronic wallets or electronic money safes involving electronic purses or money safes

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Abstract

This specification embodiment discloses a kind of public opinion information processing method and server.This method provides a kind of automatic embodiment for recommending the processing scheme information for public opinion information, available public opinion information associated with specified content, the specified content can be provided by the first main body, such as, first main body can be stored value card company, the specified content can be the title of the stored value card company or the principal products of business title of the stored value card company or main business title.After obtaining public opinion information associated with specified content, the corresponding processing scheme information of the public opinion Automatic generation of information can be based on.Then, the processing scheme information can be sent to the terminal device of the executive arm of first main body automatically, so that each executive arm, the electronics corporation refers to these processing schemes, take corresponding action to cope with the public opinion information, in time so as to carry out effective control to the public opinion event.

Description

A kind of public opinion information processing method and server
Technical field
This specification example scheme belongs to Internet technical field, in particular to a kind of public opinion information processing method kimonos Business device.
Background technique
With the continuous development of Internet technology, people use stored value card when paying correlative charges more and more. As the case where use of stored value card is universal, and stored value card company cooperates with third party trade company, is also more and more common.For example, the Tripartite trade company can be withholdd in a manner of withholding by cooperating with stored value card company.For example, being given by stored value card The account of third party trade company is supplemented with money or game is supplemented with money etc..However, if user, which opens, exempts from close payment function, once with The user informations such as account of the family in third party trade company are stolen, will lead to fund of the user in stored value card and are stolen.
Since third party trade company protects the user informations such as the account of user, then being directed to the user of third party trade company Information can't be supplied to stored value card company, in this way, risk is just usurped without enough information to identify by stored value card company, The prevention and control for usurping risk more depend on the air control ability of third party trade company itself.When the fund of user is stolen, due to User can not distinguish the responsibility that the problem of stealing is stored value card or third party trade company, if stored value card company is not because undertaking It withholds the usurping prevention and control of trade company and refuses to compensate user, then, customer complaint will be caused to transfer to appeal to society without door Media or information intercourse platform are exposed.In this way, can be handled the problem of stealing even if third party trade company promises to undertake, still Since stored value card company cannot intervene entire treatment process, just the timeliness and quality of processing can not be controlled, thus Stored value card is caused to remain difficult control because public opinion caused by risk is usurped by third party trade company.Wherein, public opinion can usually refer to The public opinion of information intercourse platform or Social Media to social event different views on network.
Therefore, a kind of reliable public opinion control scheme is needed.
Summary of the invention
The purpose of this Shen specification embodiment is to provide a kind of public opinion information processing method and server, can be directed to public opinion Information provides reasonable public opinion processing scheme in time, carries out effective control to public opinion event to realize.
To achieve the above object, this specification embodiment provides a kind of public opinion information processing method, which comprises obtains Take public opinion information associated with specified content；The specified content is provided by the first main body；It is raw based on the public opinion information At corresponding processing scheme information；The terminal that the processing scheme information is sent to the executive arm of first main body is set It is standby, so that the executive arm takes corresponding action according to the processing scheme information.
To achieve the above object, this specification embodiment also provides a kind of server, and the server includes: to obtain list Member, for obtaining public opinion information associated with specified content；The specified content is provided by the first main body；Generation unit, For generating corresponding processing scheme information based on the public opinion information；Transmission unit, for sending out the processing scheme information The terminal device of the executive arm to first main body is sent, so that the executive arm adopts according to the processing scheme information Take corresponding action.
To achieve the above object, this specification embodiment also provides a kind of server, the server include memory and Processor is stored with computer program in the memory；When the computer program is executed by the processor, realize following Step: public opinion information associated with specified content is obtained；The specified content is provided by the first main body；Based on the public opinion Information generates corresponding processing scheme information；The processing scheme information is sent to the end of the executive arm of first main body End equipment, so that the executive arm takes corresponding action according to the processing scheme information.
To achieve the above object, this specification embodiment also provides a kind of public opinion information processing method, which comprises Receive the public opinion information that the public opinion monitoring device of the second main body is sent；The public opinion information and second main body are bound specified Content is associated, and the specified content is provided by the first main body, and first main body is different from second main body；Based on institute It states public opinion information and generates corresponding processing scheme information；The processing scheme information is sent to the enforcement division of first main body The terminal device of door, so that the executive arm takes corresponding action according to the processing scheme information.
To achieve the above object, this specification embodiment also provides a kind of server, and the server includes: to receive list Member, the public opinion information that the public opinion monitoring device for receiving the second main body is sent；The public opinion information is tied up with second main body Fixed specified content is associated, and the specified content is provided by the first main body, and first main body and second main body are not Together；Generation unit, for generating corresponding processing scheme information based on the public opinion information；Transmission unit is used for the place Reason scheme information is sent to the terminal device of the executive arm of first main body, so that the executive arm is according to the place Reason scheme information takes corresponding action.
To achieve the above object, this specification embodiment also provides a kind of public opinion information processing method, which comprises Obtain public opinion information associated with specified content；The specified content is provided by the first main body；Determine the public opinion information Public opinion risk；The public opinion risk is used to characterize the public opinion influence degree of the public opinion information；By the public opinion information The server-side of first main body is sent to the public opinion risk, so that the server-side is based on the public opinion risk Degree generates the processing scheme information for being directed to the public opinion information, and the processing scheme information is sent to first main body Executive arm terminal device so that the executive arm takes corresponding action according to the processing scheme information.
To achieve the above object, this specification embodiment also provides a kind of server, and the server includes: to obtain list Member, for obtaining public opinion information associated with specified content；The specified content is provided by the first main body；Determination unit, For determining the public opinion risk of the public opinion information；The public opinion that the public opinion risk is used to characterize the public opinion information influences Degree；Transmission unit, for the public opinion information and the public opinion risk to be sent to the server-side of first main body, with So that the server-side is based on the public opinion risk, the processing scheme information for being directed to the public opinion information is generated, and will be described Processing scheme information is sent to the terminal device of the executive arm of first main body, so that the executive arm is according to Processing scheme information takes corresponding action.
Therefore the technical solution that this specification embodiment provides, available public opinion associated with specified content Information, the specified content can be provided by the first main body, for example, first main body can be stored value card company, institute Stating specified content can be the title of the stored value card company or the principal products of business title of the stored value card company or main business Title.It, can be corresponding based on the public opinion Automatic generation of information after obtaining public opinion information associated with specified content Processing scheme information.Then, the processing scheme information can be sent to the end of the executive arm of first main body automatically End equipment takes corresponding action to cope with this in time so that each executive arm, the electronics corporation refers to these processing schemes Public opinion information, so as to carry out effective control to the public opinion event.
Detailed description of the invention
In order to illustrate more clearly of this specification embodiment or technical solution in the prior art, below will to embodiment or Attached drawing needed to be used in the description of the prior art is briefly described, it should be apparent that, the accompanying drawings in the following description is only The some embodiments recorded in this specification, for those of ordinary skill in the art, in not making the creative labor property Under the premise of, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is one of this specification embodiment application scenarios interaction schematic diagram；
Fig. 2 is another application scenarios interaction schematic diagram in this specification embodiment；
Fig. 3 is a kind of flow chart of public opinion information processing method in this specification embodiment；
Fig. 4 is a kind of structural schematic diagram of server in this specification embodiment；
Fig. 5 is the structural schematic diagram of another server in this specification embodiment.
Specific embodiment
In order to make those skilled in the art more fully understand the technical solution in this specification, below in conjunction with this explanation Attached drawing in book embodiment is clearly and completely described the technical solution in this specification embodiment, it is clear that described Embodiment be only a part of the embodiment in this specification, instead of all the embodiments.Base in this manual one A embodiment or multiple embodiments, it is obtained by those of ordinary skill in the art without making creative efforts all The range of this specification embodiment protection all should belong in other embodiments.
This specification provides a kind of Sample Scenario.User's just its terminal device used, such as certain intelligent hand during the break Machine etc. receives the consumption prompting message of certain e-wallet account of user, for example, " account xxx 10 divides when 09 month 24 days 22 The information of 1000.00 yuan of successful payment on the App of xx trade company ".But in user oneself this period, there is no on the App Consumption.At this point, user does not know that this is consumed, it is the e-wallet account quilt because of oneself account binding on the App Caused by robber or oneself account on the App is stolen caused.For this purpose, as shown in Figure 1, the user by the smart phone, Issue that entitled " account about xx trade company App is tied up on the information intercourse platforms such as microblogging, today's tops or wechat public platform The public opinions information such as the stolen brush of fixed xx e-wallet account ".
As shown in Figure 1, since the stored value card company can be by oneself public opinion processing platform, periodically never with above-mentioned Some public opinion information are crawled in information intercourse platform or different mainstream media's platforms, mainstream media for example may include the people Daily paper, the Chinese Central Television (CCTV) and Xinhua News Agency etc., then, after crawling these public opinion information, which can be with Screening obtains initial public opinion information associated with the stored value card company from these public opinion information.Specifically, the electronic money Bao Zheng department can preset the specified contents such as some keywords relevant to oneself company or field, for example, the specified content It may include title or the master of stored value card company founder's title, electronics corporation's title or the said firm's principal products of business Seek Business Name etc..The public opinion processing platform can calculate separately between the above-mentioned public opinion information crawled and the specified content Similarity, and the associated initial public opinion information of content can be specified using the higher public opinion information of similarity as with this.This Sample can obtain initial public opinion information associated with the stored value card company.
After screening obtains these initial public opinion information, which can also analyze these initial public opinion letters Whether breath is associated with the binding third party trade company of the stored value card, so as to obtain and be somebody's turn to do from these initial public opinion information The associated target public opinion information of third party trade company.For example, binding the third party trade company of the stored value card can be through the electricity Sub- wallet pays to withhold the trade company of payment.For the third party trade company, its corresponding keyword or field can be preset, Such as third party's name of firm, the title of third party trade company principal products of business or main business title etc..Then, if at the beginning of some The frequency for occurring the corresponding keyword of third party trade company or field in beginning public opinion information is higher, show the initial public opinion information with The third party trade company compares association, can be using the initial public opinion information as target public opinion associated with the third party trade company Information.In this way, can obtain it is not only associated with the stored value card company, but also public opinion associated with the third party trade company letter Breath, for example, entitled " the xx e-wallet account that the account about xx trade company App is bound of available above-mentioned user's publication The public opinion information of stolen brush ".
After obtaining target public opinion information associated with the third party trade company, which can be first to this Target public opinion information carries out public opinion ranking.For example, for entitled " the xx electronics that the account about xx trade company App is bound The target public opinion information of the stolen brush of wallet account ", can first obtain the corresponding various public opinion characteristics of target public opinion information respectively Data.Public opinion characteristics data can be used for characterizing the public opinion influence factor of the target public opinion information, such as the target public opinion information Public opinion negative emotions degree, information transfer amount, information comment amount, the amount for being related to misappropriation of fund, the quantity for being related to user, publication Disturbance degree, the third-party monitoring platform of the main body of the target public opinion information are directed to attention rate of the target public opinion information etc..Example Such as, can be when obtaining public opinion information, while obtaining the information transfer amount of public opinion information, information comment amount, being related to misappropriation of fund Amount, the public opinion characteristics data such as quantity, the attention rate of the disturbance degree of issue main body, third-party monitoring platform that are related to user, Text emotion analysis model can also be utilized, analysis obtains the public opinion negative emotions degree of public opinion information.Then, these carriages are being obtained After characteristic, the weighted value and risk factor of each public opinion characteristics data can be first determined, and by each public opinion characteristics The sum of products of data corresponding weighted value and risk factor, the public opinion risk as the target public opinion information.Finally, Public opinion ranking can be carried out to the target public opinion information according to the public opinion risk of the target public opinion information.For example, carriage Higher by the public opinion risk of information, corresponding public opinion grade is also higher.For example, the maximum value of public opinion risk is 100.Work as carriage By risk value range be 80~100 when, corresponding public opinion risk class be the superlative degree, i.e. P0 grades.When public opinion risk Value range when being 50~80, public opinion risk class be it is time advanced, i.e. P1 grades.When public opinion risk value range be 30~ When 50, public opinion risk class is intermediate, i.e. and P2 grades.When the value range of public opinion risk is 0~30, public opinion risk class is It is rudimentary, i.e. P3 grades.In this way, the corresponding public opinion grade of target public opinion information can be obtained, for example, the target public opinion information pair Answering public opinion grade is P0 grades.
After obtaining the corresponding public opinion grade of target public opinion information, which can be directed to different public opinions The target public opinion information of grade, generates corresponding processing scheme information respectively.It specifically, for example, can be in advance to a large amount of history The corresponding processing scheme of public opinion information carries out induction-arrangement, for example, can determine respectively from public opinion control, management level synchronization, compensation Plan, public relations dispatch, customer service process optimization, the processing of public opinion case, the progress for usurping Developing Tactics and case information exchange etc. The induction-arrangement of processing scheme forms a whole set of processing scheme information collection for being directed to different brackets and different public opinion information.So, It, can be from these preset multiple processing scheme information after determining the corresponding public opinion grade of target public opinion information The target processing scheme information that the public opinion grade of middle determination and the target public opinion information matches, so as to handle the target Scheme information is as the processing scheme information for being directed to the target public opinion information.For example, due to the corresponding carriage of target public opinion information It is P0 grades by grade, then, corresponding processing scheme information may include: in terms of public opinion control, for the target public opinion The hot spot search term of information carries out drop power processing；From management level synchronization aspects, the public opinion situation is paid close attention in real time；From compensation decision-making party Face, which first compensates above-mentioned user, then demands again to third party trade company；In terms of dispatch of diplomatizing, The stored value card company and third party trade company both sides dispatch a joint document；In terms of customer process optimization, above-mentioned user is notified to mention For walking to compensate process after related data；In terms of the processing of public opinion case, above-mentioned user is guided to the stored value card company oneself Customer service；In terms of usurping Developing Tactics, which calls mutually the preventions of other side with third party trade company；From In terms of case information exchange, the stored value card company and third party trade company all interact for the details of all public opinions.
As shown in Figure 1, the public opinion processing platform is just after generating the corresponding processing scheme information of target public opinion information The processing scheme information can be sent to the terminal device of the different executive arms of the stored value card company.For example, in the carriage It punishes after platform sends the processing scheme information, the terminal device of the CEO Office of the electronics public opinion company can receive " hair The existing urgent public opinion information of xxx, need to pay close attention in real time " etc. information, the terminal device of Finance Department can receive " for the urgent carriage xxx By information, first stolen user is compensated, is then demanded again to third party trade company " etc. information, the terminal device of external connection department Can receive " for the urgent public opinion information of xxx, needs to combine the response that publication is directed to xxx public opinion event with third party trade company in time Statement, and the processing of drop power is carried out to the hot spot search term of the urgent public opinion information of xxx " etc. information, the terminal device meeting of customer service department Receive information such as " for the urgent public opinion information of xxx, walking to compensate process after stolen user need to be notified to provide related data ", technology The terminal device of department can receive " check that xxx usurps prevention and control with the presence or absence of loophole, need be and the by prevention and control Developing Tactics in time The preventions of other side call mutually in tripartite trade company " etc. information.Corresponding processing scheme is respectively received in these executive arms After information, these processing schemes can be referred to, corresponding action are taken in time, for example, CEO Office is kept in real time to the carriage By the concern of information, and other executive arms is supervised to respond actively.Finance Department first compensates stolen user, it is subsequent further according to Actual conditions are demanded to third party trade company and customer service department notice is stolen after user provides related data to walk to compensate process, this Sample can guide and pacify in time stolen user, be stolen user with these and issue unfavorable public opinion information again.External connection department can To combine publication returning it should be stated that and to the hot spot of the urgent public opinion information of xxx for xxx public opinion event with third party trade company in time Search term carries out drop power processing, to reduce public opinion influence.Engineering department can check that xxx usurps prevention and control with the presence or absence of loophole, and It is in time the preventions for calling other side mutually with third party trade company by prevention and control Developing Tactics, with the further deterioration etc. that controls public opinion Deng.In this way, the timely reply of the public opinion information is directed to by each executive arm, the electronics corporation, it can be to the public opinion event Carry out effective control.
This specification also provides another Sample Scenario.As shown in Fig. 2, above-mentioned third party trade company can by oneself Public opinion monitoring device, periodically never with crawling some public opinions letter in above-mentioned information intercourse platform or different mainstream media's platforms Breath.When finding public opinion information associated with the stored value card that the third party trade company binds, which can be certainly The dynamic public opinion processing platform that the public opinion information is sent to the stored value card.It is subsequent automatically generated by public opinion processing platform it is corresponding Processing scheme information, and the public opinion information and corresponding processing scheme information can be sent directly to the electronic money in time automatically The terminal device of each executive arm of Bao Zheng department, so that each executive arm, the electronics corporation refers to these processing schemes, and When take corresponding action to cope with the public opinion information, so as to carry out effective control to the public opinion event.
This specification also provides another Sample Scenario.Above-mentioned public opinion processing platform can be public by certain public opinion monitoring service What department provided.Above-mentioned stored value card company can cooperate with the public opinion monitoring service company, be led to by the public opinion monitoring service company The public opinion processing platform is crossed, periodically never with crawling some carriages in above-mentioned information intercourse platform or different mainstream media's platforms By information.From in these public opinion information screening obtain public opinion information associated with the stored value card company after, the public opinion Processing platform can automatically generate the processing scheme information for the public opinion information, and can be automatically by the public opinion information and correspondence Processing scheme information be sent directly in time the stored value card company each executive arm terminal device, so as to the electronics Each executive arm, company refers to these processing schemes, takes corresponding action to cope with the public opinion information in time, so as to Effective control is carried out to the public opinion event.
In above-mentioned Sample Scenario, the public opinion information associated with the stored value card company not only be can be to this The unfavorable public opinion of stored value card can also be to the advantageous public opinion of the stored value card.For example, the stored value card is Alipay, it should Public opinion processing platform is got in relation to " various trees checked winds and fixed drifting sand, make a living in the kind in Alipay ant forest really earnestly State environment makes a significant contribution, and has also provided " whole people's obligation plant by office, National Aflorestation Environmental Protection Commission and the Greening China Fund Tree is done one's duty certificate " " etc. the advantageous public opinion of Alipay is reported, then, which can automatically generate for the carriage By the processing scheme information of report, for example, processing scheme information may include to issue some letters for strongly publicizing ant forest Breath, to rub the temperature of public opinion report, to improve user to the sound impression of Alipay.
This specification embodiment provides a kind of public opinion information processing method, and the public opinion information processing method can be applied to In server.The server can be the equipment for handling public opinion information.Specifically, the server can be a tool There is the electronic equipment of data operation, store function and network interaction function；Or run in the electronic equipment, for number The software supported is provided according to processing, storage and network interaction.Do not limit the number of the server specifically in the above-described embodiments Amount.The server can be a server, can also be several servers, alternatively, the server that several servers are formed Cluster.After the server obtains public opinion information, the public opinion processing scheme information for the public opinion information can be provided. The server can be above-mentioned public opinion processing platform.
Referring to Fig. 3, the method may include following steps.
S11: public opinion information associated with specified content is obtained；The specified content is provided by the first main body.
In one embodiment of this specification, the public opinion information can refer to that the common people or Social Media are directed to social thing Part expresses the information issued when different views.For example, by information intercourse platform or media platform publication for certain social thing The various text informations of part.For example, user is handed over by the smart phone in information such as microblogging, today's tops or wechat public platforms Public opinions letters such as entitled " the stolen brushes of the xx e-wallet account that the account about xx trade company App is bound " has been issued on levelling platform Breath.Wherein, the media platform for example can be People's Daily, the Chinese Central Television (CCTV), Xinhua News Agency etc., the information intercourse platform Such as can be today's tops, wechat public platform and microblogging etc..
In one embodiment of this specification, the specified content can be preset keyword or keyword Section etc..The specified content can be provided by the first main body, and first main body can refer to enterprise, company or group loom The main bodys such as structure, such as can be stored value card company.The stored value card company can preset some related to oneself company Keyword or the specified content such as field, for example, the specified content may include stored value card company founder's title, the electricity The title or main business title etc. of subsidiary's title or the said firm's principal products of business.
In one embodiment of this specification, the available public opinion associated with the specified content of the server Information.Specifically, for example, the server can in a network, by crawler module periodically from different information intercourse platforms or Some public opinion information are crawled in the different media platform of person.For example, interval duration can be preset, climbed at interval of specified duration Take the public opinion information in the interval duration.Wherein, the specified duration for example, it can be set to be one day, two days, one week etc., can To be set according to specific actual conditions, herein without limitation.Alternatively, the server can be connect by the default of appointed website Mouth periodically obtains some public opinion information.The appointed website can refer to that above- mentioned information intercommunion platform or media platform are corresponding Website.The preset interface can be to obtain the SDK (Software of the public opinion information of appointed website Development Kit, Software Development Tools) interface.It, can be from these public opinion information after obtaining these public opinion information Middle screening obtains public opinion information associated with the specified content.Specifically, for example, the public opinion letter of acquisition can be calculated separately Cease the specified content between similarity, and can using the higher public opinion information of similarity as with the specified content phase Associated public opinion information.In this way, public opinion information associated with the stored value card company can be obtained, so as to be subsequent Data handling procedure provides data basis.
S13: corresponding processing scheme information is generated based on the public opinion information.
In one embodiment of this specification, after obtaining public opinion information associated with the specified content, institute Corresponding processing scheme information can be automatically generated by stating server, and the processing scheme information is sent to described so as to subsequent After the terminal device of the executive arm of one main body, the executive arm is referred to the processing scheme information and takes corresponding row It is dynamic, to carry out effective control to the public opinion information.Specifically, in practical applications, the public opinion information can usually have At least one public opinion characteristics data.The public opinion characteristics data can be used for characterizing the public opinion influence factor of the public opinion information, For example, the public opinion negative emotions degree of the public opinion information, information transfer amount, information comment amount, the amount for being related to misappropriation of fund, hair The disturbance degree of cloth main body, the quantity for being related to user, attention rate of third-party monitoring platform etc..It in practical applications, can be with Consider other public opinion characteristics data, such as information correlation, the issuing time of public opinion information etc., herein just no longer an example It lifts.In order to generate the processing scheme information for being directed to the public opinion information, the corresponding various carriages of the public opinion information can be first determined More objective processing scheme information is generated by characteristic so as to these public opinion characteristics data of subsequent combination.Specifically, example Such as, can be when obtaining public opinion information to be processed, while obtaining the issuing time of these public opinion information, the public opinion degree of correlation, publication The grade of main body, user's transfer amount, public opinion comment amount, the amount for being related to misappropriation of fund, the quantity for being related to user and whether by The public opinion characteristics data such as tripartite's supervising platform concern.Text emotion analysis model can also be utilized, analysis obtains public opinion text Public opinion negative emotions degree.In this way, the corresponding various public opinion characteristics data of the public opinion information can be determined.
After determining public opinion characteristics data, the public opinion characteristics data can be based on, are automatically generated for the public opinion The processing scheme information of information.Specifically, a large amount of history public opinion information are analyzed for example, can first pass through in advance, respectively To these corresponding public opinion characteristics data of history public opinion information.For these corresponding public opinion characteristics numbers of history public opinion information According to, and these taken separately processing scheme information of history public opinion information are directed to, standard feature data can be summarized respectively Library and public opinion processing scheme library.It can store various criterion characteristic and each standard in the standard feature database The corresponding weighted value of characteristic and risk factor.The standard feature data can refer to that public opinion characteristics data are characterized Value the different value ranges the case where.Such as it can be public opinion negative emotions degree corresponding with public opinion information and specifying negative feelings Within the scope of thread degree, with the information transfer amount of the public opinion information association within the scope of specified transfer amount, the public opinion information is related to usurping The amount of fund within the scope of specified amount, issue the public opinion information main body disturbance degree within the scope of specified disturbance degree, should Public opinion information is related to the quantity of user within the scope of specified quantity, the attention rate of the third-party monitoring platform of the public opinion information association The concrete conditions such as within the scope of specified attention rate.It can store different designated treatment scheme letters in public opinion processing scheme library Breath.The designated treatment scheme information for including in public opinion processing scheme library can be corresponding with specified public opinion risk.It is described Public opinion risk can be used for characterizing the public opinion influence degree of public opinion information.The specified public opinion risk can be according to risk system Number obtains.So, the public opinion characteristics data and the standard feature data in standard feature database can be compared, With the weighted value and risk factor of the determination public opinion information to be processed.It then, can be according to the power of the public opinion characteristics data Weight values and risk factor determine the public opinion risk of the public opinion information.Finally, can be according to the public opinion of the public opinion information Risk, from determining that the public opinion information is corresponding in multiple designated treatment scheme informations in public opinion processing scheme library Manage scheme information.
In the present embodiment, the specified negative emotions degree range can be divided according to practical situations, such as It may include 0~0.2,0.2~0.4,0.4~0.6,0.6~08,0.8~1.When negative emotions degree is 0, indicate without negative Face mood, or positive mood are very high.When negative emotions degree is 1, indicate that negative emotions are higher, or without positive mood. Similar, the specified transfer amount range, the specified amount range and specified quantity range can also be according to practical application feelings Condition is divided or is set.The main body for issuing the public opinion information for example may include media platform or information intercourse platform etc. Deng.The media platform for example can be People's Daily, the Chinese Central Television (CCTV), Xinhua News Agency etc., and the information intercourse platform is for example It can be today's tops, wechat public platform and microblogging etc..The disturbance degree of these issue main bodies can pass through these issue main bodies Grade characterize, the higher grade of issue main body, disturbance degree is also higher.For example, when publication medium is People's Daily, center electricity When the level-ones media such as television stations, Xinhua News Agency, the grade of the media is level-one, then the disturbance degree highest of the media, works as publication medium When for second level media, the grade of the media is second level, is lower than level-one, disturbance degree is also below level-one media.Alternatively, working as information interchange When platform is the level-ones platforms such as today's tops, wechat public platform and microblogging, the grade level-one of the platform, then the influence of the platform Spend highest.When information intercourse platform is second level platform, the grade of the platform is second level, is lower than level-one, disturbance degree is also below one Grade platform.Specified attention rate range where the attention rate of third-party monitoring platform for example may include 0 or 1.Wherein, it specifies and closes Note degree range indicates that the public opinion information is not paid close attention to by third-party monitoring platform for 0, and attention rate range is specified to indicate that the public opinion is believed for 1 Breath is paid close attention to by third-party monitoring platform.
It in the present embodiment, may include the risk factor of the standard feature data in the standard feature database. For example, the corresponding highest risk factor of the standard feature data can be set as 100.It is described for different degrees of risk The corresponding risk factor of standard feature data can be set as different values, for example, forwarding for the information of the public opinion information The risk situation of amount can set higher risk factor, such as the risk factor of setting if the information transfer amount is relatively high It can be 90；If the information transfer amount is relatively low, lower risk factor can be set, such as the risk factor of setting can be with It is 30.
It in the present embodiment, can also include the corresponding weight of the standard feature data in the standard feature database Value.Specifically, can classify to different standard feature data.For example, can will be in the standard feature database Standard feature data are divided into seven kinds of risk classifications, respectively public opinion negative emotions type, forwarding type, comment type, fund class Type, issue main body type, number of users type and supervision concern type.Wherein it is possible to set the power of each risk host type Weight values are 1/7, can also set different weighted values for different risk classifications according to practical situations.Certainly, in reality In the application of border, the type of the standard hazardous information can also include more situations, and above enumerating not is exhaustion, only In order to better understand the technical solution of the application and that makes limited enumerate.
In the present embodiment, by the standard feature data in the public opinion characteristics data and the standard feature database into Row comparison, with the public opinion risk factor and weighted value of the determination public opinion characteristics data, can specifically include, can will with it is described The multiple standard feature data stored in public opinion characteristics data and the standard feature database compare one by one, and will be with the carriage By the risk factor and weighted value of the standard feature data that characteristic matches, respectively as the wind of the target dangerous information Dangerous coefficient and weighted value.Moreover, can also first determine with the target public opinion characteristics type of the public opinion characteristics data, then The public opinion characteristics data are compared with the standard feature data for belonging to the target public opinion characteristics type, it finally will be with institute The risk factor and weighted value for stating the standard feature data that public opinion characteristics data match, respectively as the public opinion characteristics data Corresponding risk factor and weighted value.It, can be with for example, the corresponding public opinion characteristics type of the public opinion characteristics data is forwarding type Directly the public opinion characteristics data are compared with the standard feature data for belonging to forwarding type, and then can will be with the carriage By the risk factor and weighted value of the standard feature data that characteristic matches, respectively as the wind of the public opinion characteristics data Dangerous coefficient and weighted value.In this way, the public opinion characteristics can more accurately be determined based on the experience of a large amount of historical data The risk factor and weighted value of data.
It in the present embodiment, can after determining the corresponding public opinion risk factor of the public opinion characteristics data and weighted value To determine the public opinion risk of the public opinion information according to the public opinion risk factor and weighted value of the public opinion characteristics data.Tool Body, in the case where in the corresponding public opinion characteristics data of the public opinion information of acquisition including a kind of public opinion characteristics data, it can incite somebody to action The risk factor of the public opinion characteristics data and the product of weighted value, the public opinion risk as the public opinion information to be processed.? It, can be by each public opinion in the case where including a variety of public opinion characteristics data in the corresponding public opinion characteristics data of the public opinion information of acquisition The risk factor of characteristic and the sum of products of weighted value, the public opinion risk as the public opinion information to be processed.For example, In the case where including three kinds of public opinion characteristics data in the corresponding public opinion characteristics data of the public opinion information of acquisition, can first it count respectively The risk factor of three kinds of public opinion characteristics data and the product of weighted value are calculated, a result of product summation, obtains described to be processed repeatedly The public opinion risk of public opinion information.
In the present embodiment, the processing scheme information for including in public opinion processing scheme library for example can be respectively from carriage By control, management level are synchronous, compensate decision, public relations dispatch, customer service process optimization, public opinion case are handled, usurp Developing Tactics and The scheme information of case information exchange etc. progress public opinion processing.For example, in practical applications, it can be according to different reality Public opinion risk situation pays close attention to public opinion event using holding in terms of public opinion control, or to for the public opinion event Hot spot search term carries out the processing schemes such as drop power；The same day can also be used to synchronize the public opinion situation from management level synchronization aspects to mention Supply management layer, or the public opinion situation is supplied to the processing schemes such as management level in real time；It can also be adopted from decision-making level is compensated With notifying third party trade company to compensate user or stored value card company first compensates user, then again to third The processing schemes such as are demanded at by square trade company；It can also be in terms of dispatch of diplomatizing using the dispatch of suggestion third party trade company or stored value card Company and third party trade company both sides such as dispatch a joint document at the processing schemes；It can also be guided in terms of customer process optimizes using by user Walk to compensate the processing schemes such as process to the customer service of third party trade company, or after notifying user to provide related data；It can also be from carriage The customer service for directing the user to third party trade company is used in terms of handling by case, or directs the user to stored value card company certainly The processing schemes such as oneself customer service；Can also in terms of usurping Developing Tactics using third party trade company and stored value card company respectively into Row prevention and control tightening, or the processing schemes such as preventions of calling other side mutually；It can also be used in terms of case information exchange It is interacted for the specify information of mark, or the processing schemes such as interacts for all details.In this way, for not Same public opinion risk situation can be corresponded to using different processing scheme information.
In the present embodiment, the processing scheme information for including in public opinion processing scheme library can be with public opinion risk phase It is corresponding.For example, the public opinion risk can be characterized using public opinion risk class, public opinion risk class is higher, public opinion risk It spends higher.For example, indicating public opinion risk highest when public opinion risk is 100, when public opinion risk is 0, public opinion is indicated Risk is minimum.It is possible to divide by the value range to public opinion risk, different public opinion risks etc. is obtained Grade.For example, public opinion risk class is highest when the value range of public opinion risk is 80~100, i.e. P0 grades.Work as public opinion When the value range of risk is 50~80, public opinion risk class is secondary advanced, i.e. and P1 grades.When the value range of public opinion risk When being 30~50, public opinion risk class is intermediate, i.e. and P2 grades.When the value range of public opinion risk is 0~30, public opinion risk Grade be it is rudimentary, i.e. P3 grades.For different public opinion risk situations, can correspond to using different processing scheme information.In this way, The processing scheme information can with characterization public opinion risk public opinion risk class correspond, it is subsequent can be according to described The public opinion risk of public opinion information determines the carriage from multiple designated treatment scheme informations in public opinion processing scheme library By the corresponding processing scheme information of information.
In the present embodiment, the standard feature database can be storage standard feature data and the standard is special Levy the data set of data corresponding risk factor and weighted value.The standard feature database can using MySQL, Oracle, Any one in the database formats such as DB2, Sybase.The active samples database can dispose storage in the server On medium.Public opinion processing scheme library can be the data set of storage processing scheme data corresponding with public opinion risk. It public opinion processing scheme library can be using any one in the database formats such as MySQL, Oracle, DB2, Sybase.Institute It states on the storage medium that public opinion processing scheme library can also be disposed in the server.
In one embodiment of this specification, in order to generate the corresponding processing scheme information of the public opinion information, may be used also With utilize magnanimity history public opinion information, to such as convolutional neural networks (Convolutional Neural Network, CNN) this The processing scheme of sample generates model and is trained in advance, so as to the processing that public opinion characteristics data input is trained in advance Schemes generation model obtains the public opinion letter in this way, subsequent can generate model by the processing scheme trained in advance Cease corresponding processing scheme information.
In practical applications, processing scheme can be constructed in advance and generates model, such as deep neural network, received using preparatory The public opinion sample of collection is trained, for example, the collected public opinion sample may include magnanimity history public opinion information, these public opinions Sample artificial in advance can carry out respectively it is corresponding with designated treatment scheme information and with the designated treatment scheme information not Corresponding mark.Wherein, the designated treatment scheme information can be the processing side for including in above-mentioned public opinion processing scheme library Case information.By the sample training of deep neural network, be available for public opinion information that identification obtains whether with specified place Manage the corresponding identification model of scheme information.The deep neural network may include multiple network model, such as convolution mind Through network (Convolutional Neural Network, CNN) model, gating cycle unit (GRU, Gated Recurrent Unit) model, shot and long term memory (LSTM, Long Short-Term Memory) network model etc..
Processing scheme described above, which generates model, can choose same class model.It is, for example, possible to use be based on convolutional Neural A variety of models and the mutation of network, such as Faster R-CNN, YOLO, Mask-FCN are suggested in network and region.Convolution therein Neural network (CNN) can use any CNN model, such as ResNet, Inception, VGG etc. and its mutation.
It, specifically, can be preparatory when constructing the processing scheme generation model in one embodiment of this specification Training sample set is obtained, the training sample set, which can be used for generating model to the processing scheme, to be trained, so that institute Stating processing scheme generation model can identify that the public opinion information to be processed of input is no corresponding with designated treatment scheme information, thus It can be using corresponding processing scheme information as the corresponding target processing scheme information of public opinion information to be processed.The trained sample This concentration may include public opinion sample corresponding with designated treatment scheme information and be not correspond to designated treatment scheme information Public opinion sample.In this way, in the training process, the public opinion sample input public opinion association that can successively concentrate the training sample Identification model.The processing scheme, which generates in model, can construct initial neural network, can preset in neural network just Beginning Prediction Parameters.After being handled by the public opinion sample of the initial predicted parameter to input, the available carriage By the prediction result of sample, the prediction result can be used for characterizing the public opinion sample whether with designated treatment scheme information phase It is corresponding.The processing that after the processing scheme generates model, the public opinion information input can be trained in advance is completed in building Schemes generation model, in this way, model can be generated by the processing scheme trained in advance, from the public opinion processing scheme Processing scheme information corresponding with the public opinion information is obtained in library.
The processing scheme information: being sent to the terminal device of the executive arm of first main body by S15, so that institute It states executive arm and corresponding action is taken according to the processing scheme information.
In one embodiment of this specification, after generating the processing scheme information for the public opinion information, it is Timely and effectively control public opinion event, it is main that the processing scheme information can be sent to described first automatically by the server The terminal device of the executive arm of body, so that the executive arm according to the processing scheme information, takes accordingly in time Action cope with the public opinion information, and then effective control can be carried out to the public opinion event.
In one embodiment of this specification, the terminal device can have communication module, can with it is long-range Server is communicatively coupled, and is realized and is transmitted with the data of the server.The terminal device for example can be desktop computer, Tablet computer, smart phone, digital assistants, intelligent wearable device, shopping guide's terminal, there is network to access function at laptop The television set etc. of energy.Alternatively, the terminal device may be the software that can be run in above-mentioned electronic equipment.
In another embodiment of this specification, after obtaining public opinion information associated with specified content, in order to In time being related to and public opinion event caused by the third party trade company of above-mentioned first main body cooperation carries out effective control, it usually needs first Target public opinion information associated with the third party trade company is determined from the public opinion information, it is subsequent to be based on the mesh It marks public opinion information and generates corresponding processing scheme information.The target public opinion information can be with the second of the binding specified content Main body is associated.Wherein, second main body can be the third party trade company with the first main body cooperation, main with described first Body is different.In practical applications, if second main body is third party trade company, the first main body is stored value card company, then institute State the second main body bind the specified content can be used for characterizing third party trade company binding stored value card company provide electronic money Packet carries out withholding payment.For this purpose, after obtaining public opinion information associated with specified content, it can also be from the public opinion information Middle determining target public opinion information.Under normal conditions, each public opinion information issued on media platform or information intercourse platform In, public opinion information associated with the second main body can have some features.For example, in practical applications, TF- can be passed through IDF (Term Frequency-Inverse Document Frequency, the reverse document-frequency of word frequency -) value or term vector (wordvector) content of public opinion information is characterized.Would generally include in public opinion information associated with the second main body and the second master Body is related, and the higher vocabulary of TF-IDF value, or characterization public opinion information term vector with characterize the word of the second principal name to Space length between amount is closer.Wherein, for the term vector for characterizing public opinion content of text, the term vector can be use In a kind of mathematical form for each vocabulary that characterization public opinion text includes.The mode for generating term vector is also varied.For example, can To indicate the term vector of a vocabulary by co-occurrence matrix.In another example can also be by carrying out singular value point to co-occurrence matrix Solution, and by the result of singular value decomposition as the term vector of a vocabulary.Furthermore one can also be generated by language model The term vector of a vocabulary.The language model for example may include the moulds such as Skip-gram, CBOW, LBL, NNLM, C&W, GloVe Type.For this purpose, can use magnanimity history public opinion information, to such as convolutional neural networks (Convolutional Neural Network, CNN) as public opinion association identification model trained in advance, so as to which the public opinion information to be processed is defeated Enter in advance trained public opinion association identification model, so as to subsequently through public opinion association identification model judgement trained in advance it is described to Whether associated with the second main body handle public opinion information.
In practical applications, public opinion association identification model, such as deep neural network can be constructed in advance, received using preparatory The public opinion sample of collection is trained, for example, the collected public opinion sample may include magnanimity history public opinion information, these public opinions Sample artificial in advance can carry out respectively the mark associated and unrelated with the second main body to the second main body.Pass through depth mind Sample training through network is available for the public opinion information to be processed knowledge whether associated with the second main body that identification obtains Other model.The deep neural network may include multiple network model, such as convolutional neural networks (Convolutional Neural Network, CNN) model, gating cycle unit (GRU, Gated Recurrent Unit) model, shot and long term memory (LSTM, Long Short-Term Memory) network model etc..It can be according to implementation in some embodiments of this specification Application demand planned network model structure, such as the number of plies of hidden layer, or in conjunction with the buildings such as pond layer, full articulamentum training mould Type.In the present embodiment, the deep neural network can be generated by the way of constructing in advance offline, can be chosen in advance Sample public opinion data are trained, and are used on line again after the completion of training.This specification is not excluded for the deep neural network can In a manner of using online building or update/maintenance, in the enough situations of computer capacity, depth mind can be constructed online Through network, constructing deep neural network can use online immediately, carry out identifying processing to the public opinion information to be processed of acquisition.
Public opinion data identification model described above can choose same class model.It is, for example, possible to use be based on convolutional Neural A variety of models and the mutation of network, such as Faster R-CNN, YOLO, Mask-FCN are suggested in network and region.Convolution therein Neural network (CNN) can use any CNN model, such as ResNet, Inception, VGG etc. and its mutation.
It, specifically, can be preparatory when constructing the public opinion association identification model in one embodiment of this specification Training sample set is obtained, the training sample set, which can be used for being associated with identification model to the public opinion, to be trained, so that institute Stating public opinion association identification model can recognize that the public opinion information to be processed of input is no associated with the second main body.The trained sample This concentration may include and the associated public opinion sample of second main body and the public opinion sample unrelated with second main body This.In this way, in the training process, the public opinion sample input public opinion association identification mould that can successively concentrate the training sample Type.Initial neural network can be constructed in public opinion association identification model, initial predicted can be preset in neural network Parameter.After being handled by the public opinion sample of the initial predicted parameter to input, the available public opinion sample Prediction result, whether the prediction result can be used for characterizing the public opinion sample associated with the second main body.
In one embodiment of this specification, handled by multiple public opinion samples of the neural network to input Later, the corresponding probability value vector of available multiple public opinion samples.It may include for these in the probability value vector Whether public opinion sample is predicted value associated with the second main body, i.e. probability value.It may include two in the probability value vector Predicted value, the two predicted values respectively indicate these public opinion samples probability associated with the second main body and these public opinion samples The probability unrelated to the second main body.For example, after inputting public opinion sample associated with the second main body, by the carriage By probability value vector as association identification model available (0.4,0.8), wherein 0.4 indicates associated with the second main body Probability, 0.8 indicates the probability unrelated to the second main body.Since the initial predicted parameter in public opinion association identification model can Can be arranged not accurate enough, thus by the probability results predicted of public opinion association identification model may be actual conditions not Symbol.For example, above-mentioned input is public opinion sample associated with the second main body, but in obtained probability value vector, indicate with The associated probability value of second main body is only 0.4, and indicating the probability value unrelated to the second main body is 0.8.In this feelings Under condition, show that prediction result is incorrect.At this point it is possible to according to the difference value between the prediction result and correct result, to institute The initial predicted parameter stated in public opinion association identification model is adjusted.Specifically, these public opinion samples can have theory Probability value result.For example, the probability value result of theory associated with the second main body can be (1,0), wherein 1 indicates and second The associated probability value of main body.At this point it is possible to the probability value result that prediction obtains is subtracted each other with theoretical probability value result, Difference both to obtain, the difference that then can use are adjusted the initial predicted parameter of neural network, most The prediction result obtained after handling the Prediction Parameters by adjusting after to the public opinion sample again and correct knot Fruit is consistent.In this way, public opinion association identification model can distinguish these after by being trained to a large amount of training sample It whether is associated with the second main body in public opinion sample.
In one embodiment of this specification, in the public opinion association for training the public opinion information input to be processed in advance After identification model, can above-mentioned public opinion association identification model trained in advance judge the public opinion information to be processed whether with Second main body is associated.Specifically, feature vector to be judged can be extracted from the public opinion information to be processed, such as above-mentioned For characterizing the term vector of public opinion information to be processed.Feature vector to be judged is being extracted from the public opinion information to be processed Later, identification model can be associated with according to the public opinion trained in advance, determines that the feature vector to be judged is corresponding and sentences Disconnected result.Specifically, identification model first can be associated with according to the public opinion trained in advance, determine the feature to be judged to Corresponding prediction probability group is measured, may include for characterizing the first probability associated with the second main body in the prediction probability group Value, and for characterizing second probability value unrelated to the second main body.Then first probability value and described can be compared Second probability value can finally determine the corresponding judging result of feature vector to be judged according to comparing result.
In one embodiment of this specification, determines that the feature vector to be judged is corresponding according to comparing result and sentence It is disconnected as a result, can specifically include, when first probability value is greater than or equal to second probability value, can determine it is described to The corresponding public opinion information to be processed of the feature vector of judgement is associated with the second main body.When first probability value is less than described the When two probability values, it can determine that the corresponding public opinion information to be processed of feature vector to be judged is uncorrelated to the second main body Connection.For example, when first probability value is 0.8, when second probability value is 0.2, then currently available is described wait judge The corresponding judging result of feature vector can be associated with the second main body.
In one embodiment of this specification, after determining target public opinion information associated with the second main body, also It can determine the title with the second main body of the target public opinion information association, be handled so as to subsequent for public opinion event When, can processing directly be cooperateed with associated second main body.Specifically, if the second main body is the third party trade company, then, it can With from preset specified trade company, by the title of the specified trade company to match with the trade company of the target public opinion information association Title as the trade company with the target public opinion information association.
In another embodiment of this specification, in practical applications, it is contemplated that may be deposited in the public opinion information of acquisition It has a negative impact smaller some, or has no adverse effect and the lesser public opinion information of positive influences to the first main body, and For these public opinion information, often without performing corresponding processing.It so, can be true in order to reduce subsequent operation cost Before determining the corresponding processing scheme information of the public opinion information, judge whether the public opinion information obtained meets specified risk item Part.Specifically, in practical applications, the public opinion characteristics data are according to public opinion characteristics Type division.It can preset various The corresponding specified threshold of public opinion characteristics type.For example, for public opinion negative emotions type, forwarding type, comment type, money The public opinion characteristics types such as golden type, issue main body type, number of users type and supervision concern type, can be set separately correspondence Specified negative emotions degree threshold value, specified transfer amount threshold value, specified comment amount threshold value, specified amount threshold value, specified quantity threshold value With specified attention rate threshold value.So, can judge the value that is characterized of the public opinion characteristics data obtained whether be greater than with The corresponding specified threshold of public opinion characteristics type of the public opinion characteristics data.If more than, show obtain the public opinion to be processed Information meets specified risk conditions.Correspondingly, subsequent can be based on the public opinion characteristics data, the public opinion information pair is determined The processing scheme information answered.
This specification also provides a kind of computer storage medium, stores computer program in the computer storage medium. When the computer program is executed by processor, following steps may be implemented:
S11: public opinion information associated with specified content is obtained；The specified content is provided by the first main body；
S13: corresponding processing scheme information is generated based on the public opinion information；
The processing scheme information: being sent to the terminal device of the executive arm of first main body by S15, so that institute It states executive arm and corresponding action is taken according to the processing scheme information.
It should be noted that function achieved by computer program in above-mentioned computer storage medium, can join Implement embodiment according to method above-mentioned, the technical effect of realization is also similar with the technical effect realized in preceding method embodiment, Here it just repeats no more.
Referring to Fig. 4, this specification also provides a kind of server, the server includes:
Acquiring unit, 100 for obtaining public opinion information associated with specified content；The specified content is main by first Body provides；
Generation unit, 200 for generating corresponding processing scheme information based on the public opinion information；
Transmission unit, the terminal of 300 executive arm for the processing scheme information to be sent to first main body Equipment, so that the executive arm takes corresponding action according to the processing scheme information.
This specification embodiment provide server, each unit realize concrete function, can in this specification Previous embodiment contrast explanation, and the technical effect of previous embodiment can be reached, just repeated no more here.
Referring to Fig. 5, this specification also provides a kind of server, the server includes memory and processor, described Computer program is stored in memory；When the computer program is executed by the processor, perform the steps of
S11: public opinion information associated with specified content is obtained；The specified content is provided by the first main body；
S13: corresponding processing scheme information is generated based on the public opinion information；
The processing scheme information: being sent to the terminal device of the executive arm of first main body by S15, so that institute It states executive arm and corresponding action is taken according to the processing scheme information.
In one embodiment of this specification, the memory may include the physical unit for storing information, lead to It is often that will be stored again with the media using the methods of electricity, magnetic or optics after information digitalization.It is deposited described in the present embodiment Reservoir may include: the device that information is stored in the way of electric energy, such as RAM, ROM again；Information is stored in the way of magnetic energy Device, such as hard disk, floppy disk, tape, core memory, magnetic bubble memory, USB flash disk；Using the device of optical mode storage information, such as CD or DVD.Certainly, there are also memories of other modes, such as quantum memory, graphene memory etc..
The concrete function that the server that this specification embodiment provides, memory and processor are realized, can be with this theory Previous embodiment in bright book contrasts explanation, and can reach the technical effect of previous embodiment, just repeats no more here.
This specification embodiment also provides a kind of public opinion information processing method, and the method can be applied to above-mentioned service Device.In practical applications, the second above-mentioned main body can also be by oneself public opinion monitoring device, regular never same above- mentioned information Some public opinion information are crawled in intercommunion platform or different mainstream media's platforms.It is specified in discovery with what second main body was bound When the associated public opinion information of content, which can automatically be sent to the public opinion information the first above-mentioned main body Server.It is subsequent that corresponding processing scheme information is automatically generated by the server.For this purpose, the method may include: it connects Receive the public opinion information that the public opinion monitoring device of the second main body is sent；The public opinion information and second main body are bound specified interior Holding is associated, and the specified content is provided by the first main body, and first main body is different from second main body；Based on described Public opinion information generates corresponding processing scheme information；The processing scheme information is sent to the executive arm of first main body Terminal device so that the executive arm takes corresponding action according to the processing scheme information.
In one embodiment of this specification, public opinion monitoring device can provide public opinion information monitoring function.Specifically, Public opinion monitoring device for example can be desktop computer, tablet computer, laptop, smart phone etc., be not listed.
In one embodiment of this specification, the public opinion monitored that public opinion monitoring device can be sent to server is believed Breath.Specifically, the public opinion information can be sent by way of network communication.Specifically, for example, collecting in public opinion monitoring device At there is network communication unit, realizes and public opinion information is sent based on network communication protocol.
In one embodiment of this specification, the mode that the server generates corresponding processing scheme information can join It compares and explains according to other embodiments.
This specification also provides a kind of server, and the server includes:
Receiving unit, the public opinion information that the public opinion monitoring device for receiving the second main body is sent；The public opinion information with The specified content of second main body binding is associated, and the specified content is provided by the first main body, first main body and Second main body is different；
Generation unit, for generating corresponding processing scheme information based on the public opinion information；
Transmission unit is set for the processing scheme information to be sent to the terminal of executive arm of first main body It is standby, so that the executive arm takes corresponding action according to the processing scheme information.
The function and effect that the server that this specification embodiment provides is realized are referred to other embodiments control solution It releases, repeats no more.
This specification embodiment also provides a kind of public opinion information processing method, and the method can be applied to certain public opinion monitoring The server that service company provides.The described method includes: obtaining public opinion information associated with specified content；The specified content It is provided by the first main body；Determine the public opinion risk of the public opinion information；The public opinion risk is for characterizing the public opinion The public opinion influence degree of information；The public opinion information and the public opinion risk are sent to the server-side of first main body, So that the server-side is based on the public opinion risk, the processing scheme information for being directed to the public opinion information is generated, and by institute The terminal device that processing scheme information is sent to the executive arm of first main body is stated, so that the executive arm is according to institute It states processing scheme information and takes corresponding action.
The specific implementation step and realization effect for the public opinion information processing method that this specification embodiment provides, are referred to Other embodiments control is explained, is repeated no more.
This specification embodiment also provides a kind of server, and the server includes:
Acquiring unit, for obtaining public opinion information associated with specified content；The specified content passes through the first main body It provides；
Determination unit, for determining the public opinion risk of the public opinion information；The public opinion risk is described for characterizing The public opinion influence degree of public opinion information；
Transmission unit, for the public opinion information and the public opinion risk to be sent to the service of first main body End generates the processing scheme information for being directed to the public opinion information, and will so that the server-side is based on the public opinion risk The processing scheme information is sent to the terminal device of the executive arm of first main body so that the executive arm according to The processing scheme information takes corresponding action.
The function and effect that the server that this specification embodiment provides is realized are referred to other embodiments control solution It releases, repeats no more.
Therefore the technical solution that this specification embodiment provides, available public opinion associated with specified content Information, the specified content can be provided by the first main body, for example, first main body can be stored value card company, institute Stating specified content can be the title of the stored value card company or the principal products of business title of the stored value card company or main business Title.It, can be corresponding based on the public opinion Automatic generation of information after obtaining public opinion information associated with specified content Processing scheme information.Then, the processing scheme information can be sent to the end of the executive arm of first main body automatically End equipment takes corresponding action to cope with this in time so that each executive arm, the electronics corporation refers to these processing schemes Public opinion information, so as to carry out effective control to the public opinion event.
In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example, Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit. Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device (Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " is patrolled Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development, And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language (Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL (Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL (Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language) etc., VHDL (Very-High-Speed is most generally used at present Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages, The hardware circuit for realizing the logical method process can be readily available.
Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can Read medium, logic gate, switch, specific integrated circuit (Application Specific Integrated Circuit, ASIC), the form of programmable logic controller (PLC) and insertion microcontroller, the example of controller includes but is not limited to following microcontroller Device: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320 are deposited Memory controller is also implemented as a part of the control logic of memory.It is also known in the art that in addition to Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic Controller is obtained to come in fact in the form of logic gate, switch, specific integrated circuit, programmable logic controller (PLC) and insertion microcontroller etc. Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions For either the software module of implementation method can be the structure in hardware component again.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity, Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used Think personal computer, laptop computer, vehicle-mounted human-computer interaction device, cellular phone, camera phone, smart phone, individual Digital assistants, media player, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or The combination of any equipment in these equipment of person.
Although this specification embodiment provides the method operating procedure as described in embodiment or flow chart, based on conventional It may include either more or less operating procedure without creative means.The step of being enumerated in embodiment sequence be only One of numerous step execution sequence mode does not represent and unique executes sequence.Device or end product in practice is held When row, can be executed according to embodiment or method shown in the drawings sequence or it is parallel execute (such as parallel processor or The environment of multiple threads, even distributed data processing environment).The terms "include", "comprise" or its any other change Body is intended to non-exclusive inclusion, so that process, method, product or equipment including a series of elements are not only wrapped Those elements are included, but also including other elements that are not explicitly listed, or further includes for this process, method, product Or the element that equipment is intrinsic.In the absence of more restrictions, being not precluded is including process, the side of the element There is also other identical or equivalent elements in method, product or equipment.
For convenience of description, it is divided into various modules when description apparatus above with function to describe respectively.Certainly, implementing this The function of each module can be realized in the same or multiple software and or hardware when specification embodiment, it can also be by reality Show the module of same function by the combination realization etc. of multiple submodule or subelement.Installation practice described above is only Schematically, for example, the division of the unit, only a kind of logical function partition, can there is other draw in actual implementation The mode of dividing, such as multiple units or components can be combined or can be integrated into another system, or some features can be ignored, Or it does not execute.Another point, shown or discussed mutual coupling, direct-coupling or communication connection can be by one The indirect coupling or communication connection of a little interfaces, device or unit can be electrical property, mechanical or other forms.
It is also known in the art that other than realizing controller in a manner of pure computer readable program code, it is complete Entirely can by by method and step carry out programming in logic come so that controller with logic gate, switch, specific integrated circuit, programmable Logic controller realizes identical function with the form for being embedded in microcontroller etc..Therefore this controller is considered one kind Hardware component, and the structure that the device for realizing various functions that its inside includes can also be considered as in hardware component.Or Person even, can will be considered as realizing the device of various functions either the software module of implementation method can be hardware again Structure in component.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It will be understood by those skilled in the art that the embodiment of this specification can provide as the production of method, system or computer program Product.Therefore, in terms of this specification embodiment can be used complete hardware embodiment, complete software embodiment or combine software and hardware Embodiment form.Moreover, it wherein includes computer available programs that this specification embodiment, which can be used in one or more, Implement in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of code The form of computer program product.
This specification embodiment can describe in the general context of computer-executable instructions executed by a computer, Such as program module.Generally, program module includes routines performing specific tasks or implementing specific abstract data types, journey Sequence, object, component, data structure etc..This specification embodiment can also be practiced in a distributed computing environment, in these points Cloth calculates in environment, by executing task by the connected remote processing devices of communication network.In distributed computing ring In border, program module can be located in the local and remote computer storage media including storage equipment.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method Part explanation.In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", The description of " specific example " or " some examples " etc. means specific features described in conjunction with this embodiment or example, structure, material Or feature is contained at least one embodiment or example of this specification embodiment.In the present specification, to above-mentioned term Schematic representation be necessarily directed to identical embodiment or example.Moreover, description specific features, structure, material or Person's feature may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, in not conflicting feelings Under condition, those skilled in the art by different embodiments or examples described in this specification and different embodiment or can show The feature of example is combined.
The foregoing is merely the embodiments of this specification embodiment, are not limited to this specification embodiment.It is right For those skilled in the art, this specification embodiment can have various modifications and variations.It is all in this specification embodiment Any modification, equivalent replacement, improvement and so within spirit and principle, the right that should be included in this specification embodiment are wanted Within the scope of asking.

Claims (22)

1. a kind of public opinion information processing method, which comprises
Obtain public opinion information associated with specified content；The specified content is provided by the first main body；
Corresponding processing scheme information is generated based on the public opinion information；
The processing scheme information is sent to the terminal device of the executive arm of first main body, so that the enforcement division Door takes corresponding action according to the processing scheme information.
2. according to the method described in claim 1, generating corresponding processing scheme information based on the public opinion information, comprising:
Determine the corresponding public opinion characteristics data of the public opinion information；The public opinion characteristics data are for characterizing the public opinion information Public opinion influence factor；
Based on the public opinion characteristics data, the corresponding processing scheme information of the public opinion information is determined.
3. according to the method described in claim 2, determining the corresponding processing scheme information of the public opinion information, comprising:
Determine the weighted value and risk factor of the public opinion characteristics data；
According to the weighted value and risk factor of the public opinion characteristics data, the public opinion risk of the public opinion information is determined；
Based on the public opinion risk, the corresponding processing scheme of the public opinion information is determined from multiple designated treatment scheme informations Information；The designated treatment scheme information is corresponding with specified public opinion risk.
4. according to the method described in claim 2, including public opinion negative emotions degree, information forwarding in the public opinion characteristics data Amount, information comment amount, the amount for being related to misappropriation of fund, the disturbance degree of issue main body, the quantity for being related to user, third-party monitoring are flat At least one of attention rate of platform data.
5. according to the method described in claim 2, the public opinion characteristics data are according to public opinion characteristics Type division；Described in determination Before the corresponding processing scheme information of public opinion information, the method also includes:
Judge whether value that the public opinion characteristics data are characterized is greater than the public opinion characteristics type pair with the public opinion characteristics data The specified threshold answered；
If more than correspondingly, determining the corresponding processing scheme information of the public opinion information based on the public opinion characteristics data.
6. according to the method described in claim 1, generating corresponding processing scheme information based on the public opinion information, further includes:
The processing scheme that the public opinion information input is trained in advance generates model；
Model is generated by the processing scheme trained in advance, obtains the corresponding processing scheme information of the public opinion information；Institute State processing scheme generate model by public opinion sample corresponding with designated treatment scheme information and with the designated treatment The public opinion sample that scheme information is not correspond to is trained to obtain.
7. according to the method described in claim 1, the method is also after obtaining public opinion information associated with specified content Include:
Target public opinion information is determined from the public opinion information；The second of the target public opinion information and the binding specified content Main body is associated, and second main body is different from first main body；
Correspondingly, generating corresponding processing scheme information based on the public opinion information, comprising: raw based on the target public opinion information At corresponding processing scheme information.
8. according to the method described in claim 7, determining target public opinion information, comprising:
The public opinion identification model that the public opinion information input is trained in advance；
By the public opinion identification model trained in advance, target public opinion information is determined from the public opinion information；Wherein, described Public opinion identification model by to the associated public opinion sample of second main body and the carriage unrelated with second main body It is trained to obtain by sample.
9. a kind of server, the server include:
Acquiring unit, for obtaining public opinion information associated with specified content；The specified content is provided by the first main body；
Generation unit, for generating corresponding processing scheme information based on the public opinion information；
Transmission unit, the terminal device of the executive arm for the processing scheme information to be sent to first main body, with So that the executive arm takes corresponding action according to the processing scheme information.
10. a kind of server, the server includes memory and processor, is stored with computer program in the memory； When the computer program is executed by the processor, perform the steps of
Obtain public opinion information associated with specified content；The specified content is provided by the first main body；
Corresponding processing scheme information is generated based on the public opinion information；
The processing scheme information is sent to the terminal device of the executive arm of first main body, so that the enforcement division Door takes corresponding action according to the processing scheme information.
11. a kind of public opinion information processing method, which comprises
Receive the public opinion information that the public opinion monitoring device of the second main body is sent；What the public opinion information and second main body were bound Specified content is associated, and the specified content is provided by the first main body, and first main body is different from second main body；
Corresponding processing scheme information is generated based on the public opinion information；
The processing scheme information is sent to the terminal device of the executive arm of first main body, so that the enforcement division Door takes corresponding action according to the processing scheme information.
12. according to the method for claim 11, generating corresponding processing scheme information based on the public opinion information, comprising:
Determine the corresponding public opinion characteristics data of the public opinion information；The public opinion characteristics data are for characterizing the public opinion information Public opinion influence factor；
Based on the public opinion characteristics data, the corresponding processing scheme information of the public opinion information is determined.
13. according to the method for claim 12, determining the corresponding processing scheme information of the public opinion information, comprising:
Determine the weighted value and risk factor of the public opinion characteristics data；
According to the weighted value and risk factor of the public opinion characteristics data, the public opinion risk of the public opinion information is determined；
Based on the public opinion risk, the corresponding processing scheme of the public opinion information is determined from multiple designated treatment scheme informations Information；The designated treatment scheme information is corresponding with specified public opinion risk.
14. according to the method for claim 11, generating corresponding processing scheme information based on the public opinion information, also wrap It includes:
The processing scheme that the public opinion information input is trained in advance generates model；
Model is generated by the processing scheme trained in advance, obtains the corresponding processing scheme information of the public opinion information；Institute State processing scheme generate model by public opinion sample corresponding with designated treatment scheme information and with the designated treatment The public opinion sample that scheme information is not correspond to is trained to obtain.
15. according to the method for claim 11, the public opinion information sent of public opinion monitoring device for receiving the second main body it Afterwards, the method also includes:
Target public opinion information is determined from the public opinion information；The target public opinion information is associated with second main body；
Correspondingly, generating corresponding processing scheme information based on the public opinion information, comprising: raw based on the target public opinion information At corresponding processing scheme information.
16. according to the method for claim 15, determining target public opinion information, comprising:
The public opinion identification model that the public opinion information input is trained in advance；
By the public opinion identification model trained in advance, target public opinion information is determined from the public opinion information；Wherein, described Public opinion identification model by to the associated public opinion sample of second main body and the carriage unrelated with second main body It is trained to obtain by sample.
17. a kind of server, the server include:
Receiving unit, the public opinion information that the public opinion monitoring device for receiving the second main body is sent；The public opinion information with it is described The specified content of second main body binding is associated, the specified content by the offer of the first main body, first main body with it is described Second main body is different；
Generation unit, for generating corresponding processing scheme information based on the public opinion information；
Transmission unit, the terminal device of the executive arm for the processing scheme information to be sent to first main body, with So that the executive arm takes corresponding action according to the processing scheme information.
18. a kind of public opinion information processing method, which comprises
Obtain public opinion information associated with specified content；The specified content is provided by the first main body；
Determine the public opinion risk of the public opinion information；The public opinion that the public opinion risk is used to characterize the public opinion information influences Degree；
The public opinion information and the public opinion risk are sent to the server-side of first main body, so that the server-side Based on the public opinion risk, the processing scheme information for being directed to the public opinion information is generated, and the processing scheme information is sent out The terminal device of the executive arm to first main body is sent, so that the executive arm adopts according to the processing scheme information Take corresponding action.
19. according to the method for claim 18, determining the public opinion risk of the public opinion information, comprising:
Determine the corresponding public opinion characteristics data of the public opinion information；The public opinion characteristics data are for characterizing the public opinion information Public opinion influence factor；
Determine the weighted value and risk factor of the public opinion characteristics data；
According to the weighted value and risk factor of the public opinion characteristics data, the public opinion risk of the public opinion information is determined.
20. according to the method for claim 18, generating the processing for being directed to the public opinion information based on the public opinion risk Scheme information, comprising:
Based on the public opinion risk, the corresponding processing scheme of the public opinion information is determined from multiple designated treatment scheme informations Information；The designated treatment scheme information is corresponding with specified public opinion risk.
21. the method according to claim 11, the method also includes:
Target public opinion information is determined from the public opinion information；The second of the target public opinion information and the binding specified content Main body is associated, and second main body is different from first main body；
Correspondingly, generating the processing scheme information for being directed to the public opinion information based on the public opinion risk, comprising: based on described The public opinion risk of target public opinion information generates the processing scheme information that public opinion information is stated for institute's target.
22. a kind of server, the server include:
Acquiring unit, for obtaining public opinion information associated with specified content；The specified content is provided by the first main body；
Determination unit, for determining the public opinion risk of the public opinion information；The public opinion risk is for characterizing the public opinion The public opinion influence degree of information；
Transmission unit, for the public opinion information and the public opinion risk to be sent to the server-side of first main body, with So that the server-side is based on the public opinion risk, the processing scheme information for being directed to the public opinion information is generated, and will be described Processing scheme information is sent to the terminal device of the executive arm of first main body, so that the executive arm is according to Processing scheme information takes corresponding action.
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