CN110162708A - Information output method, device, electronic equipment and computer readable storage medium - Google Patents
Information output method, device, electronic equipment and computer readable storage medium Download PDFInfo
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- CN110162708A CN110162708A CN201910435451.0A CN201910435451A CN110162708A CN 110162708 A CN110162708 A CN 110162708A CN 201910435451 A CN201910435451 A CN 201910435451A CN 110162708 A CN110162708 A CN 110162708A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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Abstract
Embodiments of the present invention provide a kind of information output method, information output apparatus, electronic equipment and computer readable storage medium.The information output method includes: to carry out object classification according to object information to obtain a variety of object type；The corresponding information to be output of every kind of object type is determined according to object behavior；Determine target category belonging to target object；It wherein, include target category in object type；Export information to be output corresponding with target category.The technical solution of the embodiment of the present invention can recommend news to new user according to the news preference of the user with new user's the same category, to promote recommendation effect, and then improve user experience, promote user and use viscosity.
Description
Technical field
Embodiments of the present invention are related to field of computer technology, more specifically, embodiments of the present invention are related to information
Output method, information output apparatus, electronic equipment and computer readable storage medium.
Background technique
With the continuous development of Internet technology, people can not only know news messages from radio and television, additionally it is possible to
News messages are known from news software.Specifically, when people know news messages from news software, news software can
According to the history access record of the user of access news messages, news relevant to its history access record is recommended to disappear for the user
Breath, it is understood that be that news is recommended according to the user that is predicted as to user preferences.
But for the new user of news software, there is no corresponding history access records, then, how
News is carried out for new user and recommends a problem for then becoming urgent need to resolve instantly.
It should be noted that information is only used for reinforcing the reason to background of the invention disclosed in above-mentioned background technology part
Solution, therefore may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
After news storage, news software systems can be that news assigns an initial temperature according to the time of origin of news
Value, in turn, according to the initial hot value, which will enter recommendation list.With news constantly by user click read,
Collection and sharing, the temperature of news can constantly change, and system needs to assign hot value for each news.At the same time, by
There is timeliness in news, therefore, the temperature of news can constantly decay with the time.Generally for the news recommendation side of new user
Method is that its possible interested news is matched according to the personal information (e.g., gender, age etc.) of user, later can be according to new user
The news similar with the news that it reads click is recommended in the reading click behavior constantly generated for it, that is, personalized recommendation.But
It is the interested news of news to be recommended not necessarily user determined by the personal information of new user, thus may
It will lead to the bad problem of recommendation effect, and then reduce user's viscosity.
Thus, it is also very desirable to which a kind of improved information output method improves the recommendation for carrying out news recommendation to new user and imitates
Fruit.
In the present context, embodiments of the present invention provide information output method, information output apparatus, electronic equipment
And computer readable storage medium.
According to a first aspect of the embodiments of the present invention, disclose a kind of information output method, comprising: according to object information into
Row object classification is to obtain a variety of object type；The corresponding information to be output of every kind of object type is determined according to object behavior；Really
Set the goal target category belonging to object；It wherein, include target category in object type；It exports corresponding with target category to defeated
Information out.
In one embodiment, aforementioned schemes are based on, object information includes that object is presently in position and/or object pair
The device model answered.
In one embodiment, aforementioned schemes are based on, determine that every kind of object type is corresponding to be output according to object behavior
Information, comprising: the average output duration and click of every information are determined according to Information behavior and information reading behavior
Rate；The corresponding information to be output of every kind of object type is determined from a plurality of information according to average output duration and clicking rate.
In one embodiment, aforementioned schemes are based on, are determined from a plurality of information according to average output duration and clicking rate
The corresponding information to be output of every kind of object type out, comprising: according to adding for the determination of default weight averagely output duration and clicking rate
Quan He；The corresponding information to be output of every kind of object type is determined from a plurality of information according to weighted sum.
In one embodiment, aforementioned schemes are based on, determine every according to Information behavior and information reading behavior
The average output duration and clicking rate of information, comprising: according to the corresponding all Information behaviors of same information and own
Information reading behavior determines the total number of clicks and total reading duration of same information；According to total number of clicks of every information and always
Read average output duration and clicking rate that duration determines every information.
In one embodiment, aforementioned schemes are based on, are determined according to total number of clicks of every information and total duration of reading
The average output duration and clicking rate of every information, comprising: according to total number of clicks of every information and information light exposure it
The average defeated of every information is determined than the clicking rate of every information of determination, and according to total the ratio between duration and total number of clicks of reading
Duration out.
In one embodiment, aforementioned schemes, information output method further include: determine from information reading behavior are based on
Information reading behavior to be filtered is simultaneously filtered；Wherein, the output duration of the corresponding information of information reading behavior to be filtered is less than
Preset duration；
Same information is determined according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks and total reading duration, comprising:
Same letter is determined according to the corresponding all Information behaviors of same information and filtered information reading behavior
Total number of clicks of breath and total reading duration.
In one embodiment, aforementioned schemes are based on, determine that every kind of object type is corresponding to be output according to object behavior
Information, further includes: according to object behavior determine every information thumb up number and share number；Wherein, every kind of object type is corresponding
Information to be output is that basis averagely exports duration and clicking rate, and combination thumbs up number and obtains with number determination from a plurality of information is shared
's.
According to a second aspect of the embodiments of the present invention, a kind of information output apparatus, including object classification unit, letter are disclosed
Cease determination unit, classification determination unit and information output unit, in which: object classification unit, for according to object information into
Row object classification is to obtain a variety of object type；Information determination unit, for determining every kind of object type pair according to object behavior
The information to be output answered；Classification determination unit, for determining target category belonging to target object；Wherein, it is wrapped in object type
Include target category；Information output unit, for exporting information to be output corresponding with target category.
In one embodiment, aforementioned schemes are based on, object information includes that object is presently in position and/or object pair
The device model answered.
In one embodiment, aforementioned schemes are based on, information determination unit determines every kind of object type according to object behavior
The mode of corresponding information to be output specifically: information determination unit is determined according to Information behavior and information reading behavior
The average output duration and clicking rate of every information；Information determination unit is according to averagely exporting duration and clicking rate from a plurality of letter
The corresponding information to be output of every kind of object type is determined in breath.
In one embodiment, aforementioned schemes are based on, information determination unit is according to averagely output duration and clicking rate from more
The mode of the corresponding information to be output of every kind of object type is determined in information specifically: information determination unit is according to default power
The weighted sum for averagely exporting duration and clicking rate is determined again；Information determination unit is determined from a plurality of information often according to weighted sum
The corresponding information to be output of kind object type.
In one embodiment, aforementioned schemes are based on, information determination unit is according to Information behavior and information reading
Behavior determines the average output duration of every information and the mode of clicking rate specifically: information determination unit is according to same information
When corresponding all Information behaviors and all information reading behaviors determine the total number of clicks and total reading of same information
It is long；Information determination unit determines the average output duration of every information according to the total number of clicks and total reading duration of every information
And clicking rate.
In one embodiment, aforementioned schemes are based on, information determination unit is according to total number of clicks of every information and total
It reads duration and determines the average output duration of every information and the mode of clicking rate specifically: information determination unit is according to every
The ratio between total number of clicks and information light exposure of information determine the clicking rate of every information, and read duration and total point according to total
Hit the average output duration that the ratio between number determines every information.
In one embodiment, aforementioned schemes are based on, which further includes information reading behavior filter element,
Wherein: information reading behavior filter element, for determining information reading behavior to be filtered and mistake from information reading behavior
Filter；Wherein, the output duration of the corresponding information of information reading behavior to be filtered is less than preset duration；
Information determination unit is true according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks of fixed same information and total mode for reading duration specifically: information determination unit is corresponding according to same information
All Information behaviors and filtered information reading behavior determine the total number of clicks and total reading duration of same information.
In one embodiment, aforementioned schemes are based on, information determination unit is also used to determine every letter according to object behavior
Thumbing up for breath counts and shares number；Wherein, the corresponding information to be output of every kind of object type is according to averagely output duration and click
Rate, and combine and thumb up several and share what number determination from a plurality of information obtained.
According to a third aspect of the embodiments of the present invention, a kind of electronic equipment is disclosed, comprising: processor；And memory,
It is stored with computer-readable instruction on memory, is realized as disclosed in first aspect when computer-readable instruction is executed by processor
Information output method.
According to a fourth aspect of the embodiments of the present invention, a kind of computer program medium is disclosed, computer is stored thereon with
Readable instruction makes computer execute first party according to the present invention when computer-readable instruction is executed by the processor of computer
Information output method disclosed in face.
This programme can carry out user according to type and geographical location by classifying to user's (that is, object), e.g.
Classification determines the use under each classification according to the news of the user under every kind of classification click behavior (e.g., click and read) in turn
The news to be output (that is, information to be output) of the corresponding the same category of news of preference is distinguished at family, further according to belonging to new user
Classification recommends the news to be output determined.Therefore, one aspect of the present invention can be by according to the use with new user's the same category
The news preference at family recommends news to new user, to promote recommendation effect, on the other hand can improve user experience, be promoted and used
Family uses viscosity.
Other characteristics and advantages of the invention will be apparent from by the following detailed description, or partially by the present invention
Practice and acquistion.
It should be understood that the above general description and the following detailed description are merely exemplary, this can not be limited
Invention.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other mesh of exemplary embodiment of the invention
, feature and advantage will become prone to understand.In the accompanying drawings, if showing by way of example rather than limitation of the invention
Dry embodiment, in which:
Shown in fig. 1 is the flow diagram of the information output method of an example embodiment according to the present invention；
Fig. 2 shows be type accounting schematic diagram in the page browsing amount of an example embodiment according to the present invention；
Fig. 3 shows that the geographical location accounting in the page browsing amount of an example embodiment according to the present invention is illustrated
Figure；
Fig. 4 shows the flow diagram of the information output method of another example embodiment according to the present invention；
Fig. 5 shows the structural schematic diagram of the information output apparatus of an example embodiment according to the present invention；
Fig. 6 shows the structure chart of the information output apparatus of another optional example embodiment according to the present invention.
In the accompanying drawings, identical or corresponding label indicates identical or corresponding part.
Specific embodiment
The principle and spirit of the invention are described below with reference to several illustrative embodiments.It should be appreciated that providing this
A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the present invention in turn, and be not with any
Mode limits the scope of the invention.On the contrary, thesing embodiments are provided so that the present invention is more thorough and complete, and energy
It enough will fully convey the scope of the invention to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program product.Therefore, the present invention can be with specific implementation is as follows, it may be assumed that complete hardware, complete software
The form that (including firmware, resident software, microcode etc.) or hardware and software combine.
Embodiment according to the present invention, propose a kind of information output method, information output apparatus, electronic equipment and
Computer readable storage medium.
In addition, any number of elements in attached drawing is used to example rather than limitation and any name are only used for distinguishing,
Without any restrictions meaning.
Below with reference to several representative embodiments of the invention, the principle and spirit of the present invention are explained in detail.
Summary of the invention
After news storage, it is that news assigns an initial heat that news software systems, which can be according to the time of origin of news,
Angle value, in turn, according to the initial hot value, which will enter recommendation list.It is constantly clicked and reads by user with news
It reads, collect and shares, the temperature of news can constantly change, and system needs to assign hot value for each news.At the same time,
Since news has timeliness, the temperature of news can constantly decay with the time.Recommend generally for the news of new user
Method is that its possible interested news is matched according to the personal information (e.g., gender, age etc.) of user, can be used later according to new
The news similar with the news that it reads click is recommended in the reading click behavior that family constantly generates for it, that is, personalized recommendation.
But the interested news of news to be recommended not necessarily user determined by the personal information of new user, thus can
The bad problem of recommendation effect can be will lead to, and then reduce user's viscosity.
Therefore, the embodiment provides a kind of information output methods, comprising: carries out object point according to object information
Class is to obtain a variety of object type；The corresponding information to be output of every kind of object type is determined according to object behavior；Determine target pair
As affiliated target category；It wherein, include target category in object type；Export information to be output corresponding with target category.
After introduced the basic principles of the present invention, lower mask body introduces various non-limiting embodiment party of the invention
Formula.
Application scenarios overview
It should be noted which is shown only for the purpose of facilitating an understanding of the spirit and principles of the present invention for following application scenarios, this
The embodiment of invention is unrestricted in this regard.On the contrary, embodiments of the present invention can be applied to it is applicable any
Scene.
In the case where the news for new user recommends scene, this programme can be by classifying to user, e.g., by user's root
Classify according to type and geographical location, in turn, behavior (e.g., click and read) is clicked according to the news of the user under every kind of classification
Determine that the user under each classification distinguishes the news to be output of the corresponding the same category of news of preference (that is, above-mentioned to defeated
Information out), recommend the news to be output determined further according to classification belonging to new user.It in this way can be according to identical as new user
The news preference of the user of classification recommends news to new user, to promote recommendation effect, and then improves user experience, promotes user
Use viscosity.
Illustrative methods
Below with reference to above-mentioned application scenarios, the letter of illustrative embodiments according to the present invention is described with reference to Fig. 1-Fig. 4
Cease output method.
Referring to Fig. 1, shown in fig. 1 is the process signal of the information output method of an example embodiment according to the present invention
Figure, the information output method can be realized by server or terminal device.
As shown in Figure 1, information output method according to an embodiment of the invention includes:
Step S110: object classification is carried out to obtain a variety of object type according to object information.
Step S120: the corresponding information to be output of every kind of object type is determined according to object behavior.
Step S130: target category belonging to target object is determined；It wherein, include target category in object type.
Step S140: output information to be output corresponding with target category.
These steps are described in detail below.
In step s 110, object information can be user information, and object can be understood as the user using news software；
User information may include geographical location locating for the type that user uses and/or user (e.g., Hebei province).For example, root
Object classification is carried out according to object information to obtain a variety of object type it is to be understood that being divided according to user's information
Class, if determining that the type that user uses includes two kinds of type A, type B types from a plurality of user information, locating for user
Geographical location includes position A, the two kinds of positions position B, then, geographical location pair locating for the type used according to user and user
User classifies, and can obtain a kind of user that the type used is type A and present position is position A, the type used
For type A and a kind of user that present position is position B, the type used are type B and present position is that a kind of of position A uses
Family, and a kind of user that the type that uses is type B and present position is position B, that is, obtain four kinds according to object information
Object type.According to above-mentioned specific embodiment, it should be noted that optional, object information may include the current of object
Present position and/or the corresponding device model of object, or further include other information, the embodiment of the present invention is not construed as limiting.
In the step s 120, optionally, the side of the corresponding information to be output of every kind of object type is determined according to object behavior
Formula is specifically as follows: determining the corresponding information to be output of different object type according to the behavior of the object in every kind of object type；
Wherein, behavior, that is, object behavior of object, object behavior may include that object clicks behavior and/or object reading behavior, to defeated
Out information can the classification according to where user be pushed to the news of user.
It in step s 130, can be the new user of news software if information to be output is news, if target object, separately
Outside, target object may be old user, and the embodiment of the present invention is not construed as limiting.It is every when classifying to passing user and determining
After the information to be output of a classification, according to classification belonging to new user, then can recommend to new user classification where it to
Output information.
In step S140, information to be output corresponding with target category is exported, it can be understood as recommend it to new user
The corresponding news to be recommended of place classification.
As it can be seen that implement information output method shown in FIG. 1, can by classification where recommending it to new user it is corresponding to
Recommend news, and then promote recommendation effect when carrying out news recommendation for new user, to improve user experience, promoting user makes
Use viscosity.
As an alternative embodiment, the corresponding information to be output of every kind of object type is determined according to object behavior,
It include: the average output duration and clicking rate that every information is determined according to Information behavior and information reading behavior；Root
The corresponding information to be output of every kind of object type is determined from a plurality of information according to average output duration and clicking rate.
In a kind of exemplary embodiment of the invention, above-mentioned clicking rate refers to that information is clicked number and is exposed
The ratio between number can be used to indicate that the concerned degree of the information；Above-mentioned Information behavior can be understood as user clear
Look at the page when click behavior to the information in the page, which can be news, or other entry informations, each word
There are corresponding text informations for information, if information is news, text information is then the corresponding details of the news
Content.
In a kind of exemplary embodiment of the invention, determined from a plurality of information according to average output duration and clicking rate
The corresponding information to be output of every kind of object type out, it is possible to understand that read preference from multiple new according to the user in each classification
It determines to read the news to be recommended respectively as each classification of news similar in preference with every kind in news, that is, information to be output.
In a kind of exemplary embodiment of the invention, optionally, determine that every kind of object type is corresponding according to object behavior
Information to be output, comprising: according to Information behavior, information reading behavior, the weighted sum for thumbing up behavior, information splitting glass opaque
Determine the corresponding information to be output of every kind of object type；More specifically, according to thumb up number, share number, averagely export duration and
Clicking rate determines the corresponding information to be output of every kind of object type from a plurality of information；Wherein, thumbing up behavior can be understood as
User thumbs up the article that it is read by the function that thumbs up in software, thumbs up behavior for indicating user to the information
Approval, information splitting glass opaque can be understood as user and shared information to Information Square or specific by the sharing function in software
Good friend, to realize the propagation for the information.
Further, it is determined that Information behavior, information reading behavior, the weighted sum for thumbing up behavior, information splitting glass opaque
Mode be specifically as follows: according to behavior weight determine Information behavior, information reading behavior, thumb up behavior, information share
The weighted sum of behavior.For example, weighted sum can be with are as follows: Information behavior * 3+ information reading behavior * 2+ thumbs up behavior * 3+ information
Splitting glass opaque * 2.
As it can be seen that implementing the optional embodiment, can be determined according to the reading preference of same category user to be recommended
News, news to be recommended is recommended to the new user for belonging to the category, with improve for new user news recommend effect
Fruit.
As an alternative embodiment, determining every kind from a plurality of information according to average output duration and clicking rate
The corresponding information to be output of object type, comprising: the weighted sum for averagely exporting duration and clicking rate is determined according to default weight；Root
The corresponding information to be output of every kind of object type is determined from a plurality of information according to weighted sum.
In a kind of exemplary embodiment of the invention, for example, the weight of averagely output duration is 3 in default weight,
The weight of clicking rate can be 1, then weighted sum can be with are as follows: 3* averagely exports duration+1* clicking rate.
As it can be seen that the weighted sum determined according to default weight determines the corresponding information to be output of every kind of object type in turn,
News recommendation effect can further be improved, and then improve user experience.
As an alternative embodiment, determining every information according to Information behavior and information reading behavior
Averagely export duration and clicking rate, comprising: read according to the corresponding all Information behaviors of same information and all information
Reading behavior determines the total number of clicks and total reading duration of same information；When according to total number of clicks of every information and total reading
The long average output duration and clicking rate for determining every information.
In a kind of exemplary embodiment of the invention, for same information (e.g., information A), terminal or server can
The information was clicked to count how many same category of user, that is, determines total number of clicks of same information；When user's point
It hits and enters after the corresponding text of the information, the text can be read, when user exits the output interface of the text,
Terminal or computer can obtain the user for the reading duration of the information, if all users are directed to the reading of the information
Duration is counted, then the corresponding total reading duration of the available information, that is, determines total reading duration of same information；Its
In, same category of user also refers to using same model and is presently in the identical user in position (e.g., Beijing).
In a kind of exemplary embodiment of the invention, user can be understood as page stop for the reading duration of information
Time, the page residence time for indicating user in the corresponding page of text residence time of the information, if information is news,
Then the page residence time can be used for measuring the quality of news, and the page residence time is longer, then illustrates that the quality of news is higher,
The sharing number of news thumbs up the indexs such as number, time window hits and can reflect the quality of news to a certain extent, that is, inhales
Quote the degree at family；Wherein, time window hits are used to indicate the user clicks of a certain news in a period of time；And
Above-mentioned average output duration can be understood as stay time per capita, and stay time is for measuring user's viscosity per capita.On in addition,
The exposure frequency stated can be understood as the number that the information appears in browser interface；If information is news, when information appears in
When the interface of user's browsing, user can decide whether to click the news according to hobby to check news details.
As it can be seen that implementing the optional embodiment, the duration and Information row to user's browsing information can be passed through
For the temperature for determining information, that is, concerned degree is pushed away with will pass through the temperature of information for different user's progress information
It send, improves user experience, promote user and use viscosity.
As an alternative embodiment, determining every letter according to total number of clicks of every information and total duration of reading
The average output duration and clicking rate of breath, comprising: determined according to the ratio between total number of clicks of every information and information light exposure
The clicking rate of every information, and according to when always reading the ratio between duration and total number of clicks determines the average output of every information
It is long.
In a kind of exemplary embodiment of the invention, optionally, which can also include: from multiple flat
It exports and determines that the target higher than preset duration averagely exports duration in duration, and determine to be higher than from multiple clicking rates
The target clicking rate of default clicking rate；Determine that a length of target exports duration and clicking rate averagely as target click when average output
The information of rate, as hot information.
Further, which can also include: push hot information to associated terminal device, and in real time
It updates the clicking rate of hot information and averagely exports duration, according to the clicking rate of hot information and averagely output duration information converting
The page composition for exporting homepage, so that hot information is in popular information position；Wherein, associated terminal device is understood that
For be mounted with the corresponding software of the information and opened message push terminal device；Wherein, hot information can be in institute
There is clicking rate in information and averagely export the information that duration belongs to ranking top N, N is positive integer.As it can be seen that in this way can will be hot
Point news is placed in the popular information position of news software home page, enables a user to recognize event most popular at present, into
And promote user's viscosity of news software.
As it can be seen that implementing the optional embodiment, the duration and information point to all users browsing information can be passed through
The temperature of information is determined in the behavior of hitting, and is carried out information push for all users will pass through the temperature of information, is improved user's body
It tests, promotes user and use viscosity.
As an alternative embodiment, information output method further include: determine from information reading behavior to mistake
The information reading behavior of filter is simultaneously filtered；Wherein, the output duration of the corresponding information of information reading behavior to be filtered is less than default
Duration；
Same information is determined according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks and total reading duration, comprising:
Same letter is determined according to the corresponding all Information behaviors of same information and filtered information reading behavior
Total number of clicks of breath and total reading duration.
In a kind of exemplary embodiment of the invention, the information reading behavior of filtering can be understood as invalid clicks row
For, e.g., the behavior of the overdue information of user, therefore it is read duration and is less than some threshold value.
As it can be seen that implementing the optional embodiment, information recommendation effect can be promoted by filtering invalid clicks behavior, into
And improve user experience, it promotes user and uses viscosity.
Referring to Fig. 2, Fig. 2 shows be type accounting in the page browsing amount of an example embodiment according to the present invention
Schematic diagram.As shown in Fig. 2, the type in page browsing amount may include type A, type B, type C, type D, type E, type
F, type H, type I and type J, the accounting of every kind of type is as shown in the sector diagram in Fig. 2.Type in page browsing amount accounts for
Than belonging to object information, it can be classified to object according to object information, to obtain a variety of object type；In turn, according to right
As behavior determines the corresponding information to be output of every kind of object type；In turn, target category belonging to target object is determined；Wherein,
It include target category in object type；In turn, information to be output corresponding with target category is exported.
It, can be by new as it can be seen that the type accounting implementation information output method in page browsing amount according to Fig.2,
The corresponding news to be recommended of classification where user recommends it, and then the recommendation promoted when carrying out news recommendation for new user is imitated
Fruit promotes user and uses viscosity to improve user experience.
Referring to Fig. 3, Fig. 3 shows the geographical location in the page browsing amount of an example embodiment according to the present invention
Accounting schematic diagram.Geographical location in page browsing amount may include position A, position B, position C, position D, position E, position F,
Position G, position H, position I, position J, position K, position L, position M, position N, position O, position P, position Q, position R, position
S, position T, position U, position V, position W, position X, position Y and position Z；Wherein, position Q, position R, position S, position T,
Position U, position V, position W, position X, position Y and position Z are replaced in figure by ellipsis, and each position is respectively corresponded by saving
Any region in multiple fan-shaped graph regions that contracted notation replaces, but different location will not correspond to the same area, corresponding relationship sheet
Inventive embodiments are without limitation.Position accounting sector diagram in above-mentioned position and Fig. 3 is for illustrating the user of different location to exist
Accounting in page browsing amount may be different, do not represent physical location accounting.Geographical location accounting in page browsing amount belongs to
Object information can classify to object according to object information, to obtain a variety of object type；In turn, according to object behavior
Determine the corresponding information to be output of every kind of object type；In turn, target category belonging to target object is determined；Wherein, object class
It include target category in not；In turn, information to be output corresponding with target category is exported.
As it can be seen that the geographical location accounting implementation information output method in page browsing amount according to Fig.3, can pass through
The corresponding news to be recommended of classification where recommending it to new user, and then promote recommendation when carrying out news recommendation for new user
Effect promotes user and uses viscosity to improve user experience.
Referring to Fig. 4, Fig. 4 shows that the process of the information output method of another example embodiment according to the present invention is shown
It is intended to.As shown in figure 4, including three parts in Fig. 4: based on geographical location and type divide bucket scheme, based on geographical location and
The information to be transmitted of type is generated and is recommended based on the new user of geographical location and type, specifically:
Divide bucket scheme based on geographical location and type, comprising:
Step S401: historical requests data are determined.
Step S403: each dimensional attribute coverage analysis.
Step S405: type and longitude and latitude are determined as a point group character.
Step S407: geographical location is determined according to longitude and latitude.
Step S409: corresponding point of bucket file is generated according to type and geographical location.
It is generated based on the information to be output of geographical location and type, comprising:
Step S411: full dose user's exposure data is determined.
Step S413: full dose user click data is determined.
Step S415: duration is read according to article and filters invalid clicks.
Step S417: the click data and exposure data of user are combined.
Step S419: type and geographical location are obtained to determine that correspondence divides bucket.
Step S421: reading stay time data of the different user to same article in merging bucket.
Step S423: click exposure data of the different user to same article in merging bucket.
Step S425: it calculates article and averagely reads duration.
Step S427: article clicking rate is calculated.
Step S429: duration is averagely read in conjunction with the clicking rate and article divided in bucket and determines the information to be output divided in bucket.
Recommended based on the new user of geographical location and type, comprising:
Step S431: new user's type and longitude and latitude are determined.
Step S433: the geographical location of new user is determined according to longitude and latitude.
Step S435: determine that correspondence divides bucket hot news to be recommended.
Above-mentioned steps are described in detail:
Terminal device or server can first determine the historical requests data of user, that is, requested with user orientation server
Data are analyzed according to each dimensional attribute coverage in turn, that is, choose the higher type of coverage rate and longitude and latitude conduct
Divide group character；In turn, the geographical location (e.g., Hebei province) of user is determined according to longitude and latitude；In turn, according to type and geographical location
Corresponding point of bucket file is generated, that is, object classification is carried out to obtain a variety of object type according to object information, each divides bucket
It is exactly a kind of object type.
Further, it is determined that the exposure data and click data of full dose user, it can be understood as determine each user's
Press exposure amount and click volume；In turn, duration is read according to article and filters invalid clicks, it is understood that for duration will be read
User's click less than preset duration is determined as invalid clicks；In turn, the click data and exposure data of user, Ke Yili are combined
The click data of same user is combined by Xie Wei with exposure data, the corresponding exposure data of a click data, each
The corresponding click data of user and an exposure data；In turn, merge different user in bucket to stop the reading of same article
Duration data, and merge in bucket different user to the click exposure data of same article, and calculate article (e.g., news article)
Averagely read duration and clicking rate, that is, the average defeated of every information is determined according to Information behavior and information reading behavior
Duration and clicking rate out；In turn, article clicking rate is calculated；In turn, when averagely being read in conjunction with the clicking rate and article divided in bucket
It is long to determine the information to be output divided in bucket, e.g., news to be recommended.
Further, it is determined that the type and longitude and latitude of new user, and determine according to longitude and latitude the geographical location of new user, into
And determine the corresponding news (that is, information to be output) to be recommended of new user, and by the news push to be recommended to user.
As it can be seen that implementing another information output method shown in Fig. 4, classification pair where recommending it to new user can be passed through
The news to be recommended answered, and then recommendation effect when carrying out news recommendation for new user is promoted, to improve user experience, promoted
User uses viscosity.
Exemplary media
After describing the method for exemplary embodiment of the invention, next, to exemplary embodiment of the invention
Medium be illustrated.
In some possible embodiments, various aspects of the invention are also implemented as a kind of medium, store thereon
There is program code, it is above-mentioned " illustrative methods " for realizing this specification when said program code is executed by the processor of equipment
Step in the information output method of various illustrative embodiments according to the present invention described in part.
Specifically, for realizing following steps when the processor of the equipment executes said program code: being believed according to object
Breath carries out object classification to obtain a variety of object type；The corresponding letter to be output of every kind of object type is determined according to object behavior
Breath；Determine target category belonging to target object；It wherein, include target category in object type；It exports corresponding with target category
Information to be output.
In certain embodiments of the present invention, it is also used to realize when the processor of the equipment executes said program code
Following steps: the average output duration and click of every information are determined according to Information behavior and information reading behavior
Rate；The corresponding information to be output of every kind of object type is determined from a plurality of information according to average output duration and clicking rate.
In certain embodiments of the present invention, for realizing such as when the processor of the equipment executes said program code
Lower step: the weighted sum for averagely exporting duration and clicking rate is determined according to default weight；It is true from a plurality of information according to weighted sum
Make the corresponding information to be output of every kind of object type.
In certain embodiments of the present invention, it is also used to realize when the processor of the equipment executes said program code
Following steps: same information is determined according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks and total reading duration；Being averaged for every information is determined according to total number of clicks of every information and total duration of reading
Export duration and clicking rate.
In some embodiments of the invention, it is also used to realize such as when the processor of the equipment executes said program code
Lower step: according to the clicking rate of the determining every information of the ratio between total number of clicks of every information and information light exposure, and according to
Total average output duration read the ratio between duration and total number of clicks and determine every information.
In certain embodiments of the present invention, it is also used to realize when the processor of the equipment executes said program code
Following steps: information reading behavior to be filtered is determined from information reading behavior and is filtered；Wherein, information to be filtered is read
The output duration of the corresponding information of reading behavior is less than preset duration；And according to the corresponding all Information rows of same information
For and filtered information reading behavior determine total number of clicks of same information and total read duration.
In certain embodiments of the present invention, it is also used to realize when the processor of the equipment executes said program code
Following steps: according to object behavior determine every information thumb up number and share number；Wherein, every kind of object type is corresponding to defeated
Out information be according to averagely exporting duration and clicking rate, and combine thumb up number with shares that number is determining from a plurality of information to be obtained.
It should be understood that above-mentioned medium can be readable signal medium or readable storage medium storing program for executing.Readable storage medium
Matter can be for example but not limited to: electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or it is any
Above combination.The more specific example (non exhaustive list) of readable storage medium storing program for executing includes: to have one or more conducting wires
Electrical connection, portable disc, hard disk, random access memory (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read only memory (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.
Readable signal medium may include in a base band or as the data-signal that carrier wave a part is propagated, wherein carrying
Readable program code.The data-signal of this propagation can take various forms, including but not limited to: electromagnetic signal, light letter
Number or above-mentioned any appropriate combination.Readable signal medium can also be any readable medium other than readable storage medium storing program for executing,
The readable medium can be sent, propagated or be transmitted for being used by instruction execution system, device or device or being tied with it
Close the program used.
The program code for including on readable medium can transmit with any suitable medium, including but not limited to: wirelessly, have
Line, optical cable, RF etc. or above-mentioned any appropriate combination.
The program for executing operation of the present invention can be write with any combination of one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It is executed on electronic equipment, partially part executes in devices in remote electronic or completely in long-range electricity on consumer electronic devices
It is executed on sub- equipment or server.In the situation for being related to devices in remote electronic, devices in remote electronic can pass through any kind
Network --- be connected to consumer electronic devices including local area network (LAN) or wide area network (WAN)-, or, it may be connected to it is outer
Portion's electronic equipment (such as being connected using ISP by internet).
Exemplary means
After describing the medium of exemplary embodiment of the invention, next, with reference to Fig. 5 to the exemplary reality of the present invention
The information output apparatus for applying mode is illustrated.
Referring to Fig. 5, Fig. 5 shows the structural representation of the information output apparatus of an example embodiment according to the present invention
Figure.As shown in figure 5, the information output apparatus of an example embodiment of the invention includes: object classification unit 501, information determination
Unit 502, classification determination unit 503 and information output unit 504, in which:
Object classification unit 501, for carrying out object classification according to object information to obtain a variety of object type.
Information determination unit 502, for determining the corresponding information to be output of every kind of object type according to object behavior.
Classification determination unit 503, for determining target category belonging to target object；It wherein, include mesh in object type
Mark classification.
Information output unit 504, for exporting information to be output corresponding with target category.
As it can be seen that implement the information output apparatus shown in Fig. 5, can by new user recommend classification where it corresponding to
Recommend news, and then promote recommendation effect when carrying out news recommendation for new user, to improve user experience, promoting user makes
Use viscosity.
As an alternative embodiment, object information include object be presently in position and/or object is corresponding
Device model.
As an alternative embodiment, information determination unit determines that every kind of object type is corresponding according to object behavior
The mode of information to be output specifically: information determination unit determines every letter according to Information behavior and information reading behavior
The average output duration and clicking rate of breath；Information determination unit is true from a plurality of information according to duration and clicking rate is averagely exported
Make the corresponding information to be output of every kind of object type.
As it can be seen that implementing the optional embodiment, can be determined according to the reading preference of same category user to be recommended
News, news to be recommended is recommended to the new user for belonging to the category, with improve for new user news recommend effect
Fruit.
As an alternative embodiment, information determination unit is according to averagely exporting duration and clicking rate from a plurality of information
In determine the mode of the corresponding information to be output of every kind of object type specifically: information determination unit is determined according to default weight
Averagely export the weighted sum of duration and clicking rate；Information determination unit determines every kind of object according to weighted sum from a plurality of information
The corresponding information to be output of classification.
As it can be seen that implement the optional embodiment, the weighted sum determined according to default weight and then determining every kind of object
The corresponding information to be output of classification can further improve news recommendation effect, and then improve user experience.
As an alternative embodiment, information determination unit is true according to Information behavior and information reading behavior
The average output duration of fixed every information and the mode of clicking rate specifically: information determination unit is corresponding according to same information
All Information behaviors and all information reading behaviors determine the total number of clicks and total reading duration of same information；Information
Determination unit determines the average output duration and point of every information according to the total number of clicks and total reading duration of every information
Hit rate.
As it can be seen that implementing the optional embodiment, the duration and Information row to user's browsing information can be passed through
For the temperature for determining information, that is, concerned degree is pushed away with will pass through the temperature of information for different user's progress information
It send, improves user experience, promote user and use viscosity.
As an alternative embodiment, information determination unit according to total number of clicks of every information and it is total read when
The mode of the long average output duration for determining every information and clicking rate specifically: information determination unit is according to every information
Total the ratio between number of clicks and information light exposure determine the clicking rate of every information, and read duration and total number of clicks according to total
The ratio between determine every information average output duration.
As it can be seen that implementing the optional embodiment, the duration and Information row to user's browsing information can be passed through
For the temperature for determining information, information push is carried out for different users will pass through the temperature of information, improves user experience,
It promotes user and uses viscosity.
As an alternative embodiment, the information output apparatus further includes information reading behavior filter element, in which:
Information reading behavior filter element, for determining information reading behavior to be filtered from information reading behavior and filtering；Its
In, the output duration of the corresponding information of information reading behavior to be filtered is less than preset duration；
Information determination unit is true according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks of fixed same information and total mode for reading duration specifically: information determination unit is corresponding according to same information
All Information behaviors and filtered information reading behavior determine the total number of clicks and total reading duration of same information.
As it can be seen that implementing the optional embodiment, information recommendation effect can be promoted by filtering invalid clicks behavior, into
And improve user experience, it promotes user and uses viscosity.
As an alternative embodiment, information determination unit, is also used to determine every information according to object behavior
It thumbs up and counts and share number；Wherein, the corresponding information to be output of every kind of object type is basis averagely output duration and clicking rate, and
It is obtained in conjunction with thumbing up number and sharing number determination from a plurality of information.
As it can be seen that implement the optional embodiment, can by average output duration, clicking rate, thumb up number and share number
Information to be output is determined jointly, to promote information recommendation effect, and then improves user experience, is promoted user and is used viscosity.
Since each functional module of the information output apparatus of example embodiments of the present invention and the above-mentioned information that is based on export
The step of example embodiment of method, is corresponding, therefore for undisclosed details in apparatus of the present invention embodiment, please refers to this hair
The embodiment of bright above-mentioned information output method.
The information output apparatus 600 of another optional example embodiment according to the present invention is described referring to Fig. 6.Figure
The information output apparatus 600 of 6 displays are only an example, should not function to the embodiment of the present invention and use scope bring and appoint
What is limited.
As shown in fig. 6, information output apparatus 600 is showed in the form of universal electronic device.The group of information output apparatus 600
Part can include but is not limited to: at least one above-mentioned processing unit 610, connects not homology at least one above-mentioned storage unit 620
The bus 630 of system component (including storage unit 620 and processing unit 610).
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 610
Row, so that the processing unit 610 executes described in the description section of this specification above-mentioned example method according to the present invention
The step of various illustrative embodiments.For example, the processing unit 610 can execute each step as shown in Figure 1.
Storage unit 620 may include the readable medium of volatile memory cell form, such as Random Access Storage Unit
(RAM) 6201 and/or cache memory unit 6202, it can further include read-only memory unit (ROM) 6203.
Storage unit 620 can also include program/utility with one group of (at least one) program module 6205
6204, such program module 6205 includes but is not limited to: operating system, one or more application program, other program moulds
It may include the realization of network environment in block and program data, each of these examples or certain combination.
Bus 630 may include data/address bus, control bus and address bus.
Information output apparatus 600 can also (such as keyboard, sensing equipment, bluetooth be set with one or more external equipments 700
It is standby etc.) it communicates, this communication can be carried out by input/output (I/O) interface 650.Also, information output apparatus 600 may be used also
To pass through network adapter 660 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network
Network, such as internet) communication.As shown, network adapter 660 passes through other moulds of bus 630 and information output apparatus 600
Block communication.It should be understood that although not shown in the drawings, other hardware and/or software mould can be used with combining information output device 600
Block, including but not limited to: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape
Driver and data backup storage system etc..
It should be noted that although being referred in the above detailed description for executing setting for the information output method in the application
Standby several modules or unit, but this division is not enforceable.In fact, embodiment according to the present invention, on
Two or more modules of text description or the feature and function of unit can embody in a module or unit.Instead
It, the feature and function of an above-described module or unit can be with further division by multiple modules or unit Lai
It embodies.
In addition, although describing each step of method in the present invention in the accompanying drawings with particular order, this does not really want
These steps must be executed in this particular order by asking or implying, or having to carry out step shown in whole could realize
Desired result.Additional or alternative, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/
Or a step is decomposed into execution of multiple steps etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can also be realized by software realization in such a way that software is in conjunction with necessary hardware.Therefore, according to the present invention
The technical solution of embodiment can be embodied in the form of software products, which can store non-volatile at one
In property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) or on network, including some instructions are so that an electronics
Equipment (can be personal computer, server, mobile terminal or network equipment etc.) executes embodiment according to the present invention
Method.
Claims (11)
1. a kind of information output method characterized by comprising
Object classification is carried out according to object information to obtain a variety of object type；
The corresponding information to be output of every kind of object type is determined according to object behavior；
Determine target category belonging to target object；It wherein, include the target category in the object type；
Export information to be output corresponding with the target category.
2. the method according to claim 1, wherein the object information includes that the object is presently in position
It sets and/or the corresponding device model of the object.
3. the method according to claim 1, wherein determining that every kind of object type is corresponding according to object behavior
Information to be output, comprising:
The average output duration and clicking rate of every information are determined according to Information behavior and information reading behavior；
Every kind of object type pair is determined from a plurality of information according to averagely output duration and the clicking rate
The information to be output answered.
4. according to the method described in claim 3, it is characterized in that, according to duration and the clicking rate of averagely exporting from more
The corresponding information to be output of every kind of object type is determined in information described in item, comprising:
The weighted sum for averagely exporting duration and the clicking rate is determined according to default weight；
The corresponding information to be output of every kind of object type is determined from a plurality of information according to the weighted sum.
5. according to the method described in claim 3, it is characterized in that, being determined according to Information behavior and information reading behavior
The average output duration and clicking rate of every information, comprising:
The same information is determined according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks and total reading duration；
According to total number of clicks of every information and total average output duration and point read duration and determine every information
Hit rate.
6. according to the method described in claim 5, it is characterized in that, according to total number of clicks of every information and total reading duration
Determine the average output duration and clicking rate of every information, comprising:
According to the clicking rate of the determining every information of the ratio between total number of clicks of every information and information light exposure, and according to
Total average output duration read the ratio between duration and total number of clicks and determine every information.
7. according to the method described in claim 5, it is characterized by further comprising:
Information reading behavior to be filtered is determined from the information reading behavior and is filtered；Wherein, the letter to be filtered
The output duration for ceasing the corresponding information of reading behavior is less than preset duration；
It is described to determine the same letter according to the corresponding all Information behaviors of same information and all information reading behaviors
Total number of clicks of breath and total reading duration, comprising:
The same letter is determined according to the corresponding all Information behaviors of same information and filtered information reading behavior
Total number of clicks of breath and total reading duration.
8. according to the method described in claim 3, it is characterized in that, determining that every kind of object type is corresponding according to object behavior
Information to be output, further includes:
According to the object behavior determine every information thumb up number and share number；Wherein, every kind of object type pair
The information to be output answered is averagely to export duration and the clicking rate according to described, and thumb up number in conjunction with described and share number with described
Determination obtains from a plurality of information.
9. a kind of information output apparatus characterized by comprising
Object classification unit, for carrying out object classification according to object information to obtain a variety of object type；
Information determination unit, for determining the corresponding information to be output of every kind of object type according to object behavior；
Classification determination unit, for determining target category belonging to target object；It wherein, include the mesh in the object type
Mark classification；
Information output unit, for exporting information to be output corresponding with the target category.
10. a kind of electronic equipment characterized by comprising
Processor；And
Memory is stored with computer-readable instruction on the memory, and the computer-readable instruction is held by the processor
Such as information output method described in any item of the claim 1 to 8 is realized when row.
11. a kind of computer readable storage medium, is stored thereon with computer program, the computer program is executed by processor
Shi Shixian information output method for example described in any item of the claim 1 to 8.
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Application publication date: 20190823 |