CN110148029A - A kind of method and apparatus of recommended - Google Patents
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- CN110148029A CN110148029A CN201810149740.XA CN201810149740A CN110148029A CN 110148029 A CN110148029 A CN 110148029A CN 201810149740 A CN201810149740 A CN 201810149740A CN 110148029 A CN110148029 A CN 110148029A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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Abstract
The invention discloses a kind of method and apparatus of recommended, are related to field of computer technology.One specific embodiment of this method comprises determining that the points relationship in default object set between each object, wherein including particular preset object in the default object set；The rank value of each object is determined according to the points relationship；According to the rank value recommended.The embodiment has merged influence power factor of each object for other objects in recommended, optimizes recommendation results.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of method, apparatus of recommended, electronic equipment and meter
Calculation machine readable medium.
Background technique
In electric business field, the sales volume or pageview of certain commodity are improved if necessary, can be carried out for these commodity and be promoted
Pin activity, still, it is generally the case that the sale of certain category commodity is possible to will drive the sale of other category commodity, thus shadow
Ring marketing effectiveness.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery:
When carrying out marketing activity, need to choose recommended of some commodity as marketing, only with reference to the sales volume of commodity
Or browsing magnitude relation, reference index is single, fails to fail in view of certain category commodity is to the induced effect of other category commodity
With reference to influence power factor of each object for other objects, marketing effectiveness may be reduced.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of method and apparatus of recommended, can according to multiple objects it
Between points relationship determine rank value, according to the size recommended of rank value, thus merged in recommended it is each right
As the influence power factor for other objects, recommendation results are optimized.
To achieve the above object, according to an aspect of an embodiment of the present invention, a kind of method of recommended is provided, is wrapped
It includes: determining the points relationship in default object set between each object, wherein including specific pre- in the default object set
If object；The rank value of each object is determined according to the points relationship；According to the rank value recommended.
Optionally it is determined that the method for the points relationship in default object set between each object includes: according to default pair
As each object in the sequence in historical record determines the points relationship between the object in set.
Optionally, determining between the object in the sequence in historical record according to object each in default object set
The method of points relationship include: for two adjacent objects, it is posterior that the preceding object of time sequencing is directed toward time sequencing
Object.
Optionally, the rank value of each object is determined according to following formula:
Wherein niFor object XiThe sum of pointed all objects, m are the sum for being directed toward all objects of object Y, PR
(Y) rank value of object Y, PR (X are indicatedi) indicate object XiRank value.
It optionally, include: to choose the particular preset object and rank value according to the method for the rank value recommended
Maximum object is combined recommendation.
To achieve the above object, other side according to an embodiment of the present invention provides a kind of device of recommended,
It include: analysis module, for determining the points relationship in default object set between each object, wherein the default object set
It include particular preset object in conjunction；Ranking module, for determining the rank value of each object according to the points relationship；It pushes away
Module is recommended, for according to the rank value recommended.
Optionally, the analysis module is also used to according to the sequence in historical record for presetting each object in object set
Determine the points relationship between the object.
Optionally, the analysis module is also used to, for two adjacent objects, when the preceding object of time sequencing is directed toward
Between the posterior object of sequence.
Optionally, the rank value of each object is determined according to following formula:
Wherein niFor object XiThe sum of pointed all objects, m are the sum for being directed toward all objects of object Y, PR
(Y) rank value of object Y, PR (X are indicatedi) indicate object XiRank value.
Optionally, the recommending module is also used to choose the particular preset object and the maximum object of rank value carries out group
It closes and recommends.
To achieve the above object, another aspect according to an embodiment of the present invention, provides a kind of electronic equipment, comprising:
One or more processors；Storage device, for storing one or more programs, when one or more of programs are by described one
A or multiple processors execute so that one or more of processors realize it is any described in a kind of method of recommended
Method.
To achieve the above object, another aspect according to an embodiment of the present invention provides a kind of computer-readable medium,
It is stored thereon with computer program, in a kind of method that recommended is realized when described program is executed by one or more processors
Any method.
One embodiment in foregoing invention has the following advantages that or the utility model has the advantages that because using according between multiple object
Points relationship determine rank value, according to the size of rank value choose object technological means, so overcoming in conventional method
The single technical problem of recommended reference index, and then reach the technical effect of optimization recommendation results.
Further effect possessed by above-mentioned non-usual optional way adds hereinafter in conjunction with specific embodiment
With explanation.
Detailed description of the invention
Attached drawing for a better understanding of the present invention, does not constitute an undue limitation on the present invention.Wherein:
Fig. 1 is a kind of schematic diagram of the key step of the method for recommended according to an embodiment of the present invention；
Fig. 2 is a kind of schematic diagram of the major part of the device of recommended according to an embodiment of the present invention；
Fig. 3 is that the embodiment of the present invention can be applied to exemplary system architecture figure therein；
Fig. 4 is adapted for the structural representation of the computer system for the terminal device or server of realizing the embodiment of the present invention
Figure.
Specific embodiment
Below in conjunction with attached drawing, an exemplary embodiment of the present invention will be described, including the various of the embodiment of the present invention
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from scope and spirit of the present invention.Together
Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
Fig. 1 is a kind of schematic diagram of the key step of the method for recommended according to an embodiment of the present invention, such as Fig. 1 institute
Show:
Step S101 indicates to determine the points relationship in default object set between each object, wherein the default object
In set include particular preset object, the purpose of this step be building basic data, when in constructed basic data include spy
Surely when default object, the points relationship between particular preset object and other objects can be analyzed.
The method for determining the points relationship in default object set between each object includes: according in default object set
Each object determines the points relationship between the object in the sequence in historical record.The effect of this step is to pass through history
The points relationship determined between object is recorded, reduces the determination range of object points relationship, more targetedly.
The direction between the object is determined in the sequence in historical record according to object each in default object set
The method of relationship includes: for two adjacent objects, and the preceding object of time sequencing is directed toward the posterior object of time sequencing.This
The purpose of step is to have further reduced the determination range of object points relationship, shows the preceding an object in points relationship for rear
An object has influence.
For example, read the browsing history of user in electric business field, extracts certain user and bought in one day and (or add
Enter shopping cart) all commodity categories (object), or to extract all commodity categories for browsing in a session of user (right
As), these commodity categories are ranked up by (such as table 1) according to the chronological order of purchase or browsing.
Table 1
| User name | Time | Commodity category |
| M | 2017-08-30 07:10:04 | A |
| M | 2017-08-30 07:11:25 | B |
| M | 2017-08-30 16:39:24 | C |
| M | 2017-08-30 20:35:56 | D |
Then according to the chronological order of table 1, the points relationship between determining object is as follows
A→B；B→C；C→D；
Summarize these points relationships, may eventually form the network of personal connections being made of multiple objects, it is a certain in network of personal connections
Object is possible to be directed toward other multiple objects, it is also possible to signified by multiple objects.
Before determining the points relationship in default object set between each object, the method also includes: according to default
Constraint condition determines the default object set.The purpose of this step is to further reduce object select by default constraint condition
Range, optimum results.It wherein presets constraint condition and can be regulation and choose object in certain a period of time, form default object set
It closes, the points relationship between these objects is then determined again, thus the targetedly rank value of computing object.
Step S102 indicates the rank value that each object is determined according to the points relationship；The purpose of this step be with
Rank value measures the points relationship between multiple objects, so that it is determined that influence power of each object for other objects.Its
The size of middle rank value is for description object for the height of the influence power of other objects.
The rank value of each object is determined according to following formula: when points relationship is object XiIt is directed towards object Y
When, the rank value PR (Y) of object Y is
Wherein niFor object XiThe sum of pointed all objects, m are the sum for being directed toward all objects of object Y, PR
(Y) rank value of object Y, PR (X are indicatedi) indicate object XiRank value.Work as Xi(without other objects when for initial object
It is directed toward XiWhen or be preset initial object when), PR (Xi) it is preset debut ranking value.
For example, the points relationship between object A, B, C, D, E, F, G and H is B → A；B→C；C→A；D→A；D→E；D→
F；A→G；A → H, if debut ranking value PR (B)=PR (D)=s；
It is A according to the maximum object of rank value is calculated, reflecting influence power of the object A in this 8 objects is most
Big, i.e., rank value is bigger, and influence power is bigger.
When the points relationship between object is more complicated, carry out recurrence and iteration, until all objects rank value all
Convergence reaches stable state.
Step S103 is indicated according to the rank value recommended.Because rank value has measured each object for all right
The influence power size of elephant, it can intuitively show each object for the size of the influence power of other objects and specific pre-
If object is for the size of the influence power of other objects.
According to the method for the rank value recommended can include: choose the particular preset object and rank value is maximum
Object is combined recommendation.The purpose of this step is to select the big object of influence power, by its influence power to particular preset pair
As having an impact effect.
For example, choosing particular preset commodity when the object is commodity and the maximum commodity of rank value carrying out binding pin
It sells.Because rank value maximum commodity are maximum for the influence power of other commodity (including particular preset commodity), by two kinds of quotient
When product are combined, the big commodity of influence power will drive particular preset commodity, to reach preferably marketing effectiveness.
Fig. 2 is a kind of schematic diagram of the major part of the device 200 of recommended according to an embodiment of the present invention, such as Fig. 2
It is shown:
Analysis module 301, for determining the points relationship in default object set between each object, wherein described default
It include particular preset object in object set；Purpose be building basic data, when in constructed basic data include it is specific pre-
If when object, the points relationship between particular preset object and other objects can be analyzed.
Analysis module 301 is also used to according to sequentially the determining in historical record of each object in default object set
Points relationship between object.Purpose is the points relationship determined between object by historical record, reduces object and is directed toward pass
The determination range of system, more targetedly.
Analysis module 301 is also used to, and for two adjacent objects, the preceding object of time sequencing is directed toward time sequencing and exists
Object afterwards.Purpose is to have further reduced the determination range of object points relationship, shows the preceding an object pair in points relationship
There is influence in rear an object.
For example, read the browsing history of user in electric business field, extracts certain user and bought in one day and (or add
Enter shopping cart) all commodity categories (object), or to extract all commodity categories for browsing in a session of user (right
As), these commodity categories are ranked up by (such as table 2) according to the chronological order of purchase or browsing.
Table 2
| User name | Time | Commodity category |
| M | 2017-08-30 07:10:04 | A |
| M | 2017-08-30 07:11:25 | B |
| M | 2017-08-30 16:39:24 | C |
| M | 2017-08-30 20:35:56 | D |
Then according to the chronological order of table 1, the points relationship between determining object is as follows
A→B；B→C；C→D；
Summarize these points relationships, may eventually form the network of personal connections being made of multiple objects, it is a certain in network of personal connections
Object is possible to be directed toward other multiple objects, it is also possible to signified by multiple objects.
Ranking module 302, for determining the rank value of each object according to the points relationship；Purpose is with ranking
Value measures the points relationship between multiple objects, so that it is determined that influence power of each object for other objects.Wherein arrange
The size of name value is for description object for the height of the influence power of other objects.
The rank value of each object is determined according to following formula: when points relationship is object XiIt is directed towards object Y
When, the rank value PR (Y) of object Y is
Wherein niFor object XiThe sum of pointed all objects, m are the sum for being directed toward all objects of object Y, PR
(Y) rank value of object Y, PR (X are indicatedi) indicate object XiRank value.Work as Xi(without other objects when for initial object
It is directed toward XiWhen or be preset initial object when), PR (Xi) it is preset debut ranking value.
For example, the points relationship between object A, B, C, D, E, F, G and H is B → A；B→C；C→A；D→A；D→E；D→
F；A→G；A → H, if debut ranking value PR (B)=PR (D)=s；
It is A according to the maximum object of rank value is calculated, reflecting influence power of the object A in this 8 objects is most
Big, i.e., rank value is bigger, and influence power is bigger.
When the points relationship between object is more complicated, carry out recurrence and iteration, until all objects rank value all
Convergence reaches stable state.
Recommending module 303, for according to the rank value recommended.Because rank value has measured each object for institute
There is the influence power size of object, it can intuitively show each object for the size of the influence power of other objects, Yi Jite
Surely size of the default object for the influence power of other objects.
The recommending module is also used to choose the particular preset object and the maximum object of rank value is combined recommendation.
Purpose is to select the big object of influence power, has an impact effect to particular preset object by its influence power.
For example, choosing particular preset commodity when the object is commodity and the maximum commodity of rank value carrying out binding pin
It sells.Because rank value maximum commodity are maximum for the influence power of other commodity (including particular preset commodity), by two kinds of quotient
When product are combined, the big commodity of influence power will drive particular preset commodity, to reach preferably marketing effectiveness.
Device 200 may also include that constraints module, for determining the default object set according to default constraint condition.Mesh
Be that object select range, optimum results are further reduced by default constraint condition.Wherein presetting constraint condition can be rule
Surely the object in certain a period of time is chosen, default object set is formed, then determines the points relationship between these objects again, from
And the targetedly rank value of computing object.
Fig. 3 show can using the embodiment of the present invention a kind of recommended method or a kind of device of recommended
Exemplary system architecture 300.
As shown in figure 3, system architecture 300 may include terminal device 301,302,303, network 304 and server 305.
Network 304 between terminal device 301,302,303 and server 305 to provide the medium of communication link.Network 304 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 301,302,303 and be interacted by network 304 with server 305, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 301,302,303
The application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 301,302,303 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 305 can be to provide the server of various services, such as utilize terminal device 301,302,303 to user
The shopping class website browsed provides the back-stage management server supported.Back-stage management server can believe the product received
The data such as breath inquiry request carry out the processing such as analyzing, and processing result (such as target push information, product information) is fed back to
Terminal device.
It should be noted that a kind of method of recommended provided by the embodiment of the present invention is generally held by server 305
Row, correspondingly, a kind of device of recommended is generally positioned in server 305.
It should be understood that the number of terminal device, network and server in Fig. 3 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Fig. 4 show the structural representation for being suitable for the computer system 400 for the terminal device for being used to realize the embodiment of the present invention
Figure.Terminal device shown in Fig. 4 is only an example, should not function to the embodiment of the present invention and use scope bring it is any
Limitation.
As shown in figure 4, computer system 400 includes central processing unit (CPU) 401, it can be read-only according to being stored in
Program in memory (ROM) 402 or be loaded into the program in random access storage device (RAM) 403 from storage section 408 and
Execute various movements appropriate and processing.In RAM 403, also it is stored with system 400 and operates required various programs and data.
CPU 401, ROM 402 and RAM 403 are connected with each other by bus 404.Input/output (I/O) interface 405 is also connected to always
Line 404.
I/O interface 405 is connected to lower component: the importation 406 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 407 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 408 including hard disk etc.；
And the communications portion 409 of the network interface card including LAN card, modem etc..Communications portion 409 via such as because
The network of spy's net executes communication process.Driver 410 is also connected to I/O interface 405 as needed.Detachable media 411, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 410, in order to read from thereon
Computer program be mounted into storage section 408 as needed.
Particularly, disclosed embodiment, the process of above step figure description may be implemented as computer according to the present invention
Software program.For example, embodiment disclosed by the invention includes a kind of computer program product comprising be carried on computer-readable
Computer program on medium, the computer program include the program code for executing method shown in block diagram.In this way
Embodiment in, which can be downloaded and installed from network by communications portion 409, and/or from detachable
Medium 411 is mounted.When the computer program is executed by central processing unit (CPU) 401, executes and limited in system of the invention
Fixed above-mentioned function.
It should be noted that computer-readable medium shown in the present invention includes computer-readable signal media or computer
Readable storage medium storing program for executing or the two any combination.Computer readable storage medium include but is not limited to electricity, magnetic, light,
Electromagnetism, infrared ray, the system of semiconductor, any combination of device or device or above content.Computer readable storage medium
Be specifically including but not limited to: electrical connection, portable computer diskette with one or more conducting wires, hard disk, random access are deposited
Reservoir (RAM), read-only memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, Portable, compact
Disk read-only memory (CD-ROM), light storage device, magnetic memory device or above content any combination.In the present invention
In, computer readable storage medium, which includes any, includes or the tangible medium of storage program, which can be commanded and execute system
System, device or device use or in connection；Computer-readable signal media includes in a base band or conduct
The data-signal that carrier wave a part is propagated, wherein carrying computer-readable program code, the data-signal of this propagation can
To take various forms, including but not limited to electromagnetic signal, any combination of optical signal or above-mentioned signal.Computer-readable letter
Number medium can also be any computer-readable medium other than computer readable storage medium, which can be with
It sends, propagate or transmits for by the use of instruction execution system, device or device or program in connection.Meter
The program code for including on calculation machine readable medium can transmit with any suitable medium, including but not limited to: wireless, electric wire,
Any combination of optical cable, RF (radio frequency) etc. or above-mentioned medium.
Step figure or block diagram in attached drawing, illustrate according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product, each box in block diagram or block diagram can represent a mould
A part of block, program segment or code, a part of above-mentioned module, program segment or code include it is one or more for realizing
The executable instruction of defined logic function.It should be noted that in some implementations as replacements, function marked in the box
It can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated can actually be parallel
Ground executes, and can also execute in the opposite order sometimes, and execution sequence depends on the functions involved.It is also noted that
Each box in block diagram or block diagram with and combinations thereof, can the dedicated of the functions or operations as defined in executing be based on hardware
System realize, or can realize using a combination of dedicated hardware and computer instructions.
Being described in the embodiment of the present invention involved module or unit can be realized by way of software, can also be with
It is realized by way of hardware.Described module or unit also can be set in the processor, for example, can be described as:
A kind of processor includes analysis module, ranking module and recommending module.Wherein, these modules or the title of unit are in certain situation
Under do not constitute restriction to the module or unit itself, for example, recommending module is also described as " for according to the row
The module of name value recommended ".
On the other hand, the embodiment of the invention also provides a kind of computer-readable medium, which can be with
It is included in equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying equipment.Above-mentioned meter
Calculation machine readable medium carries one or more program, when said one or multiple programs are executed by the equipment,
So that the equipment comprises determining that the points relationship in default object set between each object, wherein the default object set
In include particular preset object；The rank value of each object is determined according to the points relationship；It is pushed away according to the rank value
Recommend object.
Technical solution according to an embodiment of the present invention, because determining ranking using according to the points relationship between multiple objects
Value chooses the technological means of object according to the size of rank value, so overcoming recommended reference index list in conventional method
One the technical issues of, and then reach the technical effect of optimization recommendation results.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright
It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any
Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention
Within.
Claims (12)
1. a kind of method of recommended characterized by comprising
The points relationship in default object set between each object is determined, wherein including specific pre- in the default object set
If object；
The rank value of each object is determined according to the points relationship；
According to the rank value recommended.
2. the method according to claim 1, wherein determining the direction in default object set between each object
The method of relationship includes:
The points relationship between the object is determined in the sequence in historical record according to object each in default object set.
3. according to the method described in claim 2, it is characterized in that, remembering in history according to object each in default object set
The method that sequence in record determines the points relationship between the object includes:
For two adjacent objects, the preceding object of time sequencing is directed toward the posterior object of time sequencing.
4. the method according to claim 1, wherein determining the ranking of each object according to following formula
Value:
Wherein niFor object XiThe sum of pointed all objects, m are the sum for being directed toward all objects of object Y, PR (Y) table
Show the rank value of object Y, PR (Xi) indicate object XiRank value.
5. the method according to claim 1, wherein including: according to the method for the rank value recommended
It chooses the particular preset object and the maximum object of rank value is combined recommendation.
6. a kind of device of recommended characterized by comprising
Analysis module, for determining the points relationship in default object set between each object, wherein the default object set
It include particular preset object in conjunction；
Ranking module, for determining the rank value of each object according to the points relationship；
Recommending module, for according to the rank value recommended.
7. device according to claim 6, which is characterized in that the analysis module is also used to according in default object set
Each object determines the points relationship between the object in the sequence in historical record.
8. device according to claim 7, which is characterized in that the analysis module is also used to, for two adjacent right
As the preceding object of time sequencing is directed toward the posterior object of time sequencing.
9. device according to claim 6, which is characterized in that determine the ranking of each object according to following formula
Value:
Wherein niFor object XiThe sum of pointed all objects, m are the sum for being directed toward all objects of object Y, PR (Y) table
Show the rank value of object Y, PR (Xi) indicate object XiRank value.
10. device according to claim 6, which is characterized in that the recommending module is also used to choose the particular preset
Object and the maximum object of rank value are combined recommendation.
11. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as method as claimed in any one of claims 1 to 5.
12. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is by one or more
Such as method as claimed in any one of claims 1 to 5 is realized when a processor executes.
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| CN201810149740.XA CN110148029A (en) | 2018-02-13 | 2018-02-13 | A kind of method and apparatus of recommended |
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Citations (4)
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|---|---|---|---|---|
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