CN110147286A - A kind of customized information sending method, device, system and recording medium based on message queue - Google Patents
A kind of customized information sending method, device, system and recording medium based on message queue Download PDFInfo
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Abstract
The customized information sending method based on message queue that the invention discloses a kind of, it include: acquisition financial user data, the financial user data is made of multiple label datas, the label data includes tag name and label value, and the label data includes real-time tag data and non real-time label data；Screen the financial user data of not dynamic branch in real time based on Message Queuing system；Financial product customized information is sent in real time to the financial user of the not dynamic branch filtered out.The present invention can obtain the variation that financial user moves the real-time tags data such as branch, place in real time, achieve the purpose that promote in real time.
Description
Technical field
The invention belongs to technical field of data processing, and in particular to for business, finance the purpose of data processing system
And method, it is based particularly on customized information sending method, device, system and the computer-readable medium of message queue.
Background technique
The number of users of internet financial platform is huge, and the label data of user also changes constantly, for example, user
Geographical location change, the dynamic branch information of user changes.Operation personnel needs manual screening when screening user,
Heavy workload, accuracy rate be low, poor in timeliness, can not automatic, real-time monitoring user data variation.Similarly, operation personnel exists
When carrying out product promotion, the problem of that there is also accuracys rate is low, the degree of automation is low and poor in timeliness.
Summary of the invention
The technical problem to be solved by the present invention is how to screen financial user in real time, while achieving the purpose that promote in real time.
In order to solve the above technical problems, the first aspect of the present invention proposes that a kind of customized information based on message queue is sent
Method, comprising: obtain financial user data, the financial user data is made of multiple label datas, the label data packet
Tag name and label value are included, the label data includes real-time tag data and non real-time label data；Based on message queue system
The financial user data of the not dynamic branch of system screening in real time；Financial product customization is sent in real time to the financial user of the not dynamic branch filtered out
Information.
A preferred embodiment of the invention, its label value real-time change of the real-time tag, comprising: dynamic branch letter
Breath, practical debit, place, recognition of face information, authentication information and Risk Pricing.
A preferred embodiment of the invention, described its label value of non real-time label not real-time change, comprising: year
At least one of age, gender, overdue information.
A preferred embodiment of the invention, the finance for screening not dynamic branch in real time based on Message Queuing system
User data are as follows: obtain the variation of the real-time tag data of financial user in real time based on Message Queuing system, and according to real-time mark
Sign the financial user data of the not dynamic branch of variation screening in real time of data.
A preferred embodiment of the invention, the Message Queuing system, in-between part include: the producer, generation
Reason person, consumer.
A preferred embodiment of the invention, the Message Queuing system, Message Record include: key, value and
Timestamp.
A preferred embodiment of the invention, the Message Queuing system, Message Record are compiled by Java language
It writes.
A preferred embodiment of the invention, the financial user to the not dynamic branch filtered out send gold in real time
Melt product customization information are as follows: according to financial platform to the different demands of promotion effect index, according to the arrangement of different label datas
The financial user of combination Xiang Weidong branch sends financial product customized information in real time.
A preferred embodiment of the invention, the financial user to the not dynamic branch filtered out send gold in real time
Melt product customization information are as follows:
Financial product customized information is sent to the financial user of the not dynamic branch in real time by warehouse data warehouse.
A preferred embodiment of the invention, the financial user data of the not dynamic branch filtered out, which is stored in, to be searched
Index is held up in ES or Radius server.
The second aspect of the present invention proposes a kind of customized information sending device based on message queue, comprising: financial user
Data acquisition module, for obtaining financial user data, the financial user data is made of multiple label datas, the label
Data include tag name and label value, and the label data includes real-time tag data and non real-time label data；It is not dynamic to draw
The real-time screening module in family, for screening the financial user data of not dynamic branch in real time based on Message Queuing system；Financial product customization
Information sending module, for sending financial product customized information in real time to the financial user of the not dynamic branch filtered out.
A preferred embodiment of the invention, its label value real-time change of the real-time tag, comprising: dynamic branch letter
Breath, practical debit, place, recognition of face information, authentication information and Risk Pricing.
A preferred embodiment of the invention, described its label value of non real-time label not real-time change, comprising: year
At least one of age, gender, overdue information.
A preferred embodiment of the invention, the finance for screening not dynamic branch in real time based on Message Queuing system
User data are as follows: obtain the variation of the real-time tag data of financial user in real time based on Message Queuing system, and according to real-time mark
Sign the financial user data of the not dynamic branch of variation screening in real time of data.
A preferred embodiment of the invention, the Message Queuing system, in-between part include: the producer, generation
Reason person, consumer.
A preferred embodiment of the invention, the Message Queuing system, Message Record include: key, value and
Timestamp.
A preferred embodiment of the invention, the Message Queuing system, Message Record are compiled by Java language
It writes.
A preferred embodiment of the invention, the financial user to the not dynamic branch filtered out send gold in real time
Melt product customization information are as follows: according to financial platform to the different demands of promotion effect index, according to the arrangement of different label datas
The financial user of combination Xiang Weidong branch sends financial product customized information in real time.
A preferred embodiment of the invention, the financial user to the not dynamic branch filtered out send gold in real time
Melt product customization information are as follows:
Financial product customized information is sent to the financial user of the not dynamic branch in real time by warehouse data warehouse.
A preferred embodiment of the invention, the financial user data of the not dynamic branch filtered out, which is stored in, to be searched
Index is held up in ES or Radius server.
The third aspect of the present invention proposes that a kind of customized information based on message queue sends system, comprising: memory is used
In storage computer executable program；Data processing equipment, for reading the computer executable program in the memory, with
Perform claim requires the customized information sending method based on message queue.
The fourth aspect of the present invention proposes a kind of computer-readable medium, for storing computer-readable program, the meter
Calculation machine readable program is used to execute the customized information sending method based on message queue.
Technical solution of the present invention has the following beneficial effects:
The present invention can screen the financial user data of not dynamic branch in real time, solve artificial screening by Message Queuing system
The problem of heavy workload, accuracy rate be low, poor in timeliness.
The present invention achievees the purpose that promote in real time, safeguard by sending financial product customized information to financial user in real time
More finance users, avoid the loss of financial user.
Detailed description of the invention
Fig. 1 is the flow diagram of the customized information sending method of the invention based on message queue；
Fig. 2 is the message template schematic diagram of the customized information sending method of the invention based on message queue
Fig. 3 is the module architectures schematic diagram of the customized information sending device of the invention based on message queue；
Fig. 4 is the structural framing schematic diagram that the customized information of the invention based on message queue sends system.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with specific embodiment, and reference
Attached drawing, the present invention is described in further detail.
The operation personnel of financial platform exists during manual screening finance user and popularization financial product manually
Problems.Manual screening finance user can not obtain the variation of financial user data in time, and timeliness is very poor, and then cannot
Precision marketing is carried out to financial user in real time, it is possible to cause the loss of user.
For example, being " Beijing " before the place of certain customers, now become in " Hong Kong ", operation personnel can not obtain in time.
For another example not dynamic branch before some users, now becomes dynamic branch, part of user is when dynamic branch and is not used preferential
Certificate；It is 1w there are also the dynamic branch amount before certain customers, present dynamic branch amount is 2w, these variations, operation personnel can not yet
It obtains in time.Operation personnel needs when the label value of real-time tag changes, and can immediately obtain these variations, and carry out
It promotes immediately.
In the prior art, the popularization of financial product is failed to accomplish to promote immediately, in many cases, to financial product
Popularization is all after 1 day, 2 days or more days.
The present invention moves branch by the real-time gain location of Message Queuing system, and the variation of the real-time tags data such as discount coupon is right
Financial user is screened in real time, is then promoted in real time to the financial user filtered out.
Fig. 1 is the flow diagram of the customized information sending method of the invention based on message queue, as shown in Figure 1, base
In the customized information sending method of message queue, comprising:
S1: obtaining financial user data, and the financial user data is made of multiple label datas, the label data packet
Tag name and label value are included, the label data includes real-time tag data and non real-time label data.
Further, its label value real-time change of the real-time tag, including dynamic branch information, practical debit, place, face knowledge
Other information, authentication information and Risk Pricing.
Further, its label value of non real-time label not real-time change, including overdue information, gender, the age, educational background, live
Room situation.
About real-time tag, need the labels such as place, dynamic branch JSON rule being written in real time, JSON rule, which is stored in, searches
Index is held up in ES or data equipment cluster S3.Specifically, the real-time tag at operation personnel's selection operation end, some of selection is in real time
Label generates reference numeral a in computer program, and 3 minutes starting HDFS are distributed anti-after number a is inserted into mysql database
Feedback system, HDFS distributed feedback system generate number b, and number b is inserted into 20-30 minutes generation JSON rule after Radius server
Then, the different page configuration information of historical search can be stamped different JSON label or JSON rule and are stored in by computer
In search engine ES or data equipment cluster S3.Alternatively, operation personnel can also directly upload real-time tag by operating side, fortune
The real-time tag that battalion personnel directly upload similarly generates JSON rule.
As an example, financial platform gets 1000 financial user datas, wherein each financial user data is by more than 20
A label is constituted, and real-time tag number includes dynamic branch information, practical debit, place, recognition of face information, authentication information and wind
Danger price etc..The tag name of non real-time label data includes overdue record, gender, age, educational background, housing conditions etc..Label value
It can be indicated with binary system discrete vector, such as gender, male label value is 01, and female's label value is 10.
S2: the financial user data of not dynamic branch is screened in real time based on Message Queuing system.
Further, the financial user data for screening not dynamic branch in real time based on Message Queuing system are as follows: be based on message team
Column system obtains the variation of the real-time tag data of financial user in real time, and according to the not dynamic branch of the variation of real-time tag data screening
Financial user data.
Further, the Message Queuing system, in-between part include: the producer, succedaneum, consumer.
Further, the Message Queuing system, Message Record include: key, value and timestamp.
Further, the Message Queuing system, Message Record are write by Java language.
Further, the financial user data of the not dynamic branch filtered out is stored in search engine ES or Radius server.
Message Queuing system is by taking kafka Message Queuing system as an example, kafka Message Queuing system, and Message Record includes:
Key, value and timestamp.The Message Record of kafka Message Queuing system is write by Java language.
As an example, kafka Message Queuing system obtains the variation of the dynamic branch data of 1000 financial users.When initial
It carves, there is the financial user of 300 not dynamic branch in 1000 financial users, in the very short time, dynamic branch data change, and do not move
The financial user of branch becomes 200 from 300.Kafka Message Queuing system can filter out the financial user of not dynamic branch in real time
Data, and the financial user data of the not dynamic branch filtered out is stored in search engine ES or Radius server.
It, in a short period of time almost can not be complete if obtaining manually if it is operation personnel and screen financial user data
At task.
The financial user data that the present invention enables operation personnel to obtain not dynamic in real time by kafka Message Queuing system
Or the financial user data of unused discount coupon or red packet is got in real time.Kafka Message Queuing system makes operation personnel exist
After obtaining in real time and screen financial user data, in turn, the real-time popularization of financial product can be carried out to financial user.
S3: financial product customized information is sent in real time to the financial user of the not dynamic branch filtered out.
Further, the financial user to the not dynamic branch filtered out sends financial product customized information in real time are as follows: according to
Different demands of the financial platform to promotion effect index, the financial user propped up according to the permutation and combination Xiang Weidong of different label datas
Financial product customized information is sent in real time.
Wherein, the promotion effect index refers to and carries out the promotion effect counted after user's popularization to financial product
The touch amount of money and ROI conversion ratio after index, such as the number of users of popularization, popularization.The popularization can be short message battalion
Pin is also possible to provide discount coupon or other ways of promotion.When passing through short message promotion, ROI conversion ratio example is as short
Believe the ROI conversion ratio of marketing.
The promotion effect of Different Strategies is different, Different Strategies, that is, different label datas permutation and combination.Operation personnel chooses
It is available to carry out at least one of "AND" "or" NOT operation for the page configuration information of operating side.Page configuration packet
More than the 20 a labels for containing financial user, for different financial products, will consider different label datas when configuring page info
Combination.
As an example, being explained to the promotion effect index of one of strategy.Combine n be according to the age (20 years old and
More than) and the permutation and combination of academic (senior middle school or more) financial user data is analyzed, 100 move in the user propped up,
Number of users existing in the way of combining n is 60, touches amount of money 60w, short message marketing ROI conversion ratio is 20%, i.e., to group
The user for closing n sends 100 short messages, has 20 users that can reach marketing purpose by short message.
Some combinations can bring most numbers of users for financial platform, and some combinations can bring highest for financial platform
Short message marketing ROI conversion ratio, some combinations can bring most touch amount of money for financial platform.Financial product is promoted in next time
When, financial platform is according to the difference for touching the amount of money and short message marketing ROI conversion ratio to the number of users after popularization, after popularization
Demand selects the permutation and combination of different label datas.
When the financial user to not dynamic branch sends financial product customized information in real time, operation personnel is pre- in financial platform
If the strategy of promotion effect index, branch user is not moved according to preset tactful automatic screening.That is, operation personnel can be with thing
First determine promotion effect index different demands, i.e., its more focus on the effect in terms of which, can have when being promoted again
It is laid particular stress on.
The strategy of heretofore described promotion effect index includes the numerical value model of each promotion effect index or indicator combination
It encloses.As long as operation personnel determines the index demand of promotion effect, be stored in platform as strategy (such as in database
Or in file), it can automatic realize does not move accurately promoting again for branch user.
Further, the financial user to the not dynamic branch filtered out sends financial product customized information in real time are as follows: logical
It crosses warehouse data warehouse and sends financial product customized information to the financial user of the not dynamic branch filtered out in real time.
Under normal conditions, financial platform amount of user data is big, such as hundreds of thousands, and the destination financial user filtered out is several
Ten thousand, it is too low that operation personnel sends customized information heavy workload, efficiency manually, passes through computer program and screens destination financial user
Afterwards, the big warehouse data warehouse of amount of storage is sent by destination financial user data, warehouse data warehouse again will
Data are sent to the operator of mobile phone, and the customized information of financial product is sent to the financial user of not dynamic branch by operator, entirely
Processing efficient, accurate, reduction operation personnel's workload.
Determine as an example, the present invention sends financial product to the financial user of the not dynamic branch of 200 filtered out in real time in real time
Information processed.As described above, having moved 800 financial user datas of branch by analysis, wherein according to combination, n screening user goes forward side by side
After the popularization of row financial product, promotion effect index is all very objective, and combination n is age (20 years old or more) and academic (senior middle school
Or more) permutation and combination.
150 users are filtered out in the financial user of 200 not dynamic branch by combination n now.Warehouse data warehouse
150 user data are sent to the agent of mobile phone, agent sends financial product customized information to user according to template.
Fig. 2 is the message template schematic diagram of the customized information sending method of the invention based on message queue；Such as Fig. 2 institute
Show, the content of template 1 are as follows: it specially invites you to open the personal consumption cost of living, enjoys 50,000 yuan of highest, it is very fast to arrive account, it applies now
ABCDEFG returns TD and quits the subscription of；The content of template 2 are as follows: congratulate to obtain 8000 yuan of loaning bill qualifications, with borrowing subject to also, having audited, immediately
Application HIJKLMN returns TD and quits the subscription of；The download link of the short message of template 1 is ABCDEFG, and the download link of template 2 is HIJKLMN.
The content of template is different twice, also different to the attraction of different user.
When carrying out short message marketing, factor in need of consideration includes: agential selection, marketing activity Pages Design, short message
Template content, short message sending time etc..
As an example, agent A sends 500w short message, short message content includes official documents and correspondence and download link；Wherein, short message is clicked
The conversion ratio of download link is 27%, that is, 100 short messages is sent, wherein the download link in 27 short messages is clicked；Downloading note
Volume APP conversion ratio is 8%, had both sent 100 short messages, and had had 8 people finally to download and have registered APP.
Agent B sends 500w short message, and short message content includes official documents and correspondence and download link；Wherein, short message download link is clicked
Conversion ratio be 20%, that is, send 100 short messages, wherein the download link in 20 short messages is clicked；Downloading registration APP conversion
Rate is 6%, has both sent 100 short messages, has 6 people finally to download and has registered APP.At this point it is possible to select agent.
It should be noted that the marketing activity page of downloading registration APP is jumped to after clicking the download link in short message,
In, whether the design of the marketing activity page attracts user also very crucial, a large number of users due to the marketing activity page design not
Rationally abandon downloading registration APP.Also, downloading registration APP conversion ratio and the preferential dynamics of marketing activity are also related.
Agent has message template, and the content of message template equally produces a very large impact the marketing of financial product.
In addition, short message sending time also has very important influence to the marketing of financial product.
For young user, the peak period of mobile phone is played at night, but comprehensive some other data, 10 points of opposite morning
Data Representation it is fine instead.For year light passenger train group, weekend, 6:00 was best, and the user for the brush mobile phone that lies on a bed morning accounts for exhausted big portion
Point.The selection of the characteristics of for financial product suitable marketing period and crowd.
Fig. 3 is the module architectures schematic diagram of the customized information sending device of the invention based on message queue, such as Fig. 3 institute
Show, which includes: that financial user data obtains module, does not move the real-time screening module of branch user, financial product customized information hair
Send module.
Financial user data obtains module, and for obtaining financial user data, the financial user data is by multiple labels
Data are constituted, and the label data includes tag name and label value, and the label data includes real-time tag data and non real-time
Label data.
Further, its label value real-time change of the real-time tag, including dynamic branch information, practical debit, place, face knowledge
Other information, authentication information and Risk Pricing.
Further, its label value of non real-time label not real-time change, including overdue information, gender, the age, educational background, live
Room situation.
About real-time tag, need the labels such as place, dynamic branch JSON rule being written in real time, JSON rule, which is stored in, searches
Index is held up in ES or data equipment cluster S3.Specifically, the real-time tag at operation personnel's selection operation end, some of selection is in real time
Label generates reference numeral a in computer program, and 3 minutes starting HDFS are distributed anti-after number a is inserted into mysql database
Feedback system, HDFS distributed feedback system generate number b, and number b is inserted into 20-30 minutes generation JSON rule after Radius server
Then, the different page configuration information of historical search can be stamped different JSON label or JSON rule and are stored in by computer
In search engine ES or data equipment cluster S3.Alternatively, operation personnel can also directly upload real-time tag by operating side, fortune
The real-time tag that battalion personnel directly upload similarly generates JSON rule.
As an example, the data acquisition module of financial platform gets 1000 financial user datas, wherein each finance
User data is made of more than 20 a labels, and real-time tag number includes dynamic branch information, practical debit, place, recognition of face information, body
Part verification information and Risk Pricing etc..The tag name of non real-time label data includes overdue record, gender, age, educational background, house
Situation etc..Label value can be indicated with binary system discrete vector, such as gender, and male label value is 01, and female's label value is 10.
The real-time screening module of branch user is not moved, for screening the financial number of users of not dynamic branch in real time based on Message Queuing system
According to.
Further, the financial user data for screening not dynamic branch in real time based on Message Queuing system are as follows: be based on message team
Column system obtains the variation of the real-time tag data of financial user in real time, and according to the not dynamic branch of the variation of real-time tag data screening
Financial user data.
Further, the Message Queuing system, in-between part include: the producer, succedaneum, consumer.
Further, the Message Queuing system, Message Record include: key, value and timestamp.
Further, the Message Queuing system, Message Record are write by Java language.
Further, the financial user data of the not dynamic branch filtered out is stored in search engine ES or Radius server.
Message Queuing system is by taking kafka Message Queuing system as an example, kafka Message Queuing system, and Message Record includes:
Key, value and timestamp.The Message Record of kafka Message Queuing system is write by Java language.
As an example, kafka Message Queuing system obtains the variation of the dynamic branch data of 1000 financial users.When initial
It carves, there is the financial user of 300 not dynamic branch in 1000 financial users, in the very short time, dynamic branch data change, and do not move
The financial user of branch becomes 200 from 300.Kafka Message Queuing system can filter out the financial user of not dynamic branch in real time
Data, and the financial user data of the not dynamic branch filtered out is stored in search engine ES or Radius server.
It, in a short period of time almost can not be complete if obtaining manually if it is operation personnel and screen financial user data
At task.
The financial user data that the present invention enables operation personnel to obtain not dynamic in real time by kafka Message Queuing system
Or the financial user data of unused discount coupon or red packet is got in real time.Kafka Message Queuing system makes operation personnel exist
After obtaining in real time and screen financial user data, in turn, the real-time popularization of financial product can be carried out to financial user.
Financial product customized information sending module, for sending finance production in real time to the financial user of the not dynamic branch filtered out
Product customized information.
Further, the financial user to the not dynamic branch filtered out sends financial product customized information in real time are as follows: according to
Different demands of the financial platform to promotion effect index, the financial user propped up according to the permutation and combination Xiang Weidong of different label datas
Financial product customized information is sent in real time.
Wherein, the promotion effect index refers to and carries out the promotion effect counted after user's popularization to financial product
The touch amount of money and ROI conversion ratio after index, such as the number of users of popularization, popularization.The popularization can be short message battalion
Pin is also possible to provide discount coupon or other ways of promotion.When passing through short message promotion, ROI conversion ratio example is as short
Believe the ROI conversion ratio of marketing.
The promotion effect of Different Strategies is different, Different Strategies, that is, different label datas permutation and combination.Operation personnel chooses
It is available to carry out at least one of "AND" "or" NOT operation for the page configuration information of operating side.Page configuration packet
More than the 20 a labels for containing financial user, for different financial products, will consider different label datas when configuring page info
Combination.
As an example, being explained to the promotion effect index of one of strategy.Combine n be according to the age (20 years old and
More than) and the permutation and combination of academic (senior middle school or more) financial user data is analyzed, 100 move in the user propped up,
Number of users existing in the way of combining n is 60, touches amount of money 60w, short message marketing ROI conversion ratio is 20%, i.e., to group
The user for closing n sends 100 short messages, has 20 users that can reach marketing purpose by short message.
Some combinations can bring most numbers of users for financial platform, and some combinations can bring highest for financial platform
Short message marketing ROI conversion ratio, some combinations can bring most touch amount of money for financial platform.Financial product is promoted in next time
When, financial platform is according to the difference for touching the amount of money and short message marketing ROI conversion ratio to the number of users after popularization, after popularization
Demand selects the permutation and combination of different label datas.
When the financial user to not dynamic branch sends financial product customized information in real time, operation personnel is pre- in financial platform
If the strategy of promotion effect index, branch user is not moved according to preset tactful automatic screening.That is, operation personnel can be with thing
First determine promotion effect index different demands, i.e., its more focus on the effect in terms of which, can have when being promoted again
It is laid particular stress on.
The strategy of heretofore described promotion effect index includes the numerical value model of each promotion effect index or indicator combination
It encloses.As long as operation personnel determines the index demand of promotion effect, be stored in platform as strategy (such as in database
Or in file), it can automatic realize does not move accurately promoting again for branch user.
Further, the financial user to the not dynamic branch filtered out sends financial product customized information in real time are as follows: logical
It crosses warehouse data warehouse and sends financial product customized information to the financial user of the not dynamic branch filtered out in real time.
Under normal conditions, financial platform amount of user data is big, such as hundreds of thousands, and the destination financial user filtered out is several
Ten thousand, it is too low that operation personnel sends customized information heavy workload, efficiency manually, passes through computer program and screens destination financial user
Afterwards, the big warehouse data warehouse of amount of storage is sent by destination financial user data, warehouse data warehouse again will
Data are sent to the operator of mobile phone, and the customized information of financial product is sent to the financial user of not dynamic branch by operator, entirely
Processing efficient, accurate, reduction operation personnel's workload.
Determine as an example, the present invention sends financial product to the financial user of the not dynamic branch of 200 filtered out in real time in real time
Information processed.As described above, having moved 800 financial user datas of branch by analysis, wherein according to combination, n screening user goes forward side by side
After the popularization of row financial product, promotion effect index is all very objective, and combination n is age (20 years old or more) and academic (senior middle school
Or more) permutation and combination.
150 users are filtered out in the financial user of 200 not dynamic branch by combination n now.Warehouse data warehouse
150 user data are sent to the agent of mobile phone, agent sends financial product customized information to user according to template.
Fig. 2 is the message template schematic diagram of the customized information sending method of the invention based on message queue；Such as Fig. 2 institute
Show, the content of template 1 are as follows: it specially invites you to open the personal consumption cost of living, enjoys 50,000 yuan of highest, it is very fast to arrive account, it applies now
ABCDEFG returns TD and quits the subscription of；The content of template 2 are as follows: congratulate to obtain 8000 yuan of loaning bill qualifications, with borrowing subject to also, having audited, immediately
Application HIJKLMN returns TD and quits the subscription of；The download link of the short message of template 1 is ABCDEFG, and the download link of template 2 is HIJKLMN.
The content of template is different twice, also different to the attraction of different user.
When carrying out short message marketing, factor in need of consideration includes: agential selection, marketing activity Pages Design, short message
Template content, short message sending time etc..
As an example, agent A sends 500w short message, short message content includes official documents and correspondence and download link；Wherein, short message is clicked
The conversion ratio of download link is 27%, that is, 100 short messages is sent, wherein the download link in 27 short messages is clicked；Downloading note
Volume APP conversion ratio is 8%, had both sent 100 short messages, and had had 8 people finally to download and have registered APP.
Agent B sends 500w short message, and short message content includes official documents and correspondence and download link；Wherein, short message download link is clicked
Conversion ratio be 20%, that is, send 100 short messages, wherein the download link in 20 short messages is clicked；Downloading registration APP conversion
Rate is 6%, has both sent 100 short messages, has 6 people finally to download and has registered APP.At this point it is possible to select agent.
It should be noted that the marketing activity page of downloading registration APP is jumped to after clicking the download link in short message,
In, whether the design of the marketing activity page attracts user also very crucial, a large number of users due to the marketing activity page design not
Rationally abandon downloading registration APP.Also, downloading registration APP conversion ratio and the preferential dynamics of marketing activity are also related.
Agent has message template, and the content of message template equally produces a very large impact the marketing of financial product.
In addition, short message sending time also has very important influence to the marketing of financial product.
For young user, the peak period of mobile phone is played at night, but comprehensive some other data, 10 points of opposite morning
Data Representation it is fine instead.For year light passenger train group, weekend, 6:00 was best, and the user for the brush mobile phone that lies on a bed morning accounts for exhausted big portion
Point.The selection of the characteristics of for financial product suitable marketing period and crowd.
In addition, the present invention also proposes that the customized information based on message queue sends system.Fig. 4 is of the invention based on message
The customized information of queue sends the structural framing schematic diagram of system, as shown in figure 4, the customized information based on message queue sends system
System includes memory and data processing equipment, and memory is for storing computer executable program, data processing equipment, for reading
The computer executable program in the memory is taken, to execute the customized information sending method based on message queue.
System can be local system in the present invention, be also possible to distributed system.Memory of the invention can be this
Ground memory is also possible to distributed memory system, such as cloud storage system.And data processor then includes at least one tool people
The device of digital information processing ability, such as CPU, GPU, multicomputer system or cloud processor.
Furthermore the present invention also proposes computer-readable medium, described computer-readable for storing computer-readable program
Program is used to execute the customized information sending method based on message queue.
It should be appreciated that in order to simplify the present invention and help it will be understood by those skilled in the art that various aspects of the invention,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is retouched in a single embodiment sometimes
It states, or is described referring to single figure.But should not be by the feature that the present invention is construed to include in exemplary embodiment
The essential features of patent claims.
It should be appreciated that can be to progress such as module, unit, the components for including in the equipment of one embodiment of the present of invention certainly
It adaptively changes so that they are arranged in equipment unlike this embodiment.The difference that can include the equipment of embodiment
Module, unit or assembly are combined into module, a unit or assembly, also they can be divided into multiple submodule, subelement or
Sub-component.Module, unit or assembly in the embodiment of the present invention can realize in hardware, can also be with one or more
The software mode run on a processor is realized, or is implemented in a combination thereof.
Particular embodiments described above has carried out further in detail the purpose of the present invention, technical scheme and beneficial effects
Describe in detail bright, it should be understood that the above is only a specific embodiment of the present invention, is not intended to restrict the invention, it is all
Within the spirit and principles in the present invention, any modification, equivalent substitution, improvement and etc. done should be included in protection of the invention
Within the scope of.
Claims (10)
1. a kind of customized information sending method based on message queue, comprising:
Financial user data is obtained, the financial user data is made of multiple label datas, and the label data includes label
Name and label value, the label data include real-time tag data and non real-time label data；
Screen the financial user data of not dynamic branch in real time based on Message Queuing system；
Financial product customized information is sent in real time to the financial user of the not dynamic branch filtered out.
2. the customized information sending method based on message queue as described in claim 1, which is characterized in that the real-time tag
Its label value real-time change, comprising:
Dynamic branch information, practical debit, place, recognition of face information, authentication information and Risk Pricing.
3. the customized information sending method based on message queue as described in claim 1, which is characterized in that the non real-time mark
Sign its label value not real-time change, comprising:
At least one of age, gender, overdue information.
4. the customized information sending method based on message queue as claimed in claim 2, which is characterized in that described to be based on message
Queue system screens the financial user data of not dynamic branch in real time are as follows:
Obtain the variation of the real-time tag data of financial user in real time based on Message Queuing system, and according to real-time tag data
The financial user data of the not dynamic branch of variation screening in real time.
5. the customized information sending method based on message queue as described in claim 1, which is characterized in that described to filtering out
The financial user of not dynamic branch send financial product customized information in real time are as follows:
According to financial platform to the different demands of promotion effect index, propped up according to the permutation and combination Xiang Weidong of different label datas
Financial user sends financial product customized information in real time.
6. the customized information sending method based on message queue as described in claim 1, which is characterized in that described to filtering out
The financial user of not dynamic branch send financial product customized information in real time are as follows:
Financial product customized information is sent to the financial user of the not dynamic branch in real time by warehouse data warehouse.
7. the customized information sending method based on message queue as described in claim 1, which is characterized in that described to filter out
The financial user data of not dynamic branch is stored in search engine ES or Radius server.
8. a kind of customized information sending device based on message queue, comprising:
Financial user data obtains module, and for obtaining financial user data, the financial user data is by multiple label datas
It constitutes, the label data includes tag name and label value, and the label data includes real-time tag data and non real-time label
Data；
The real-time screening module of branch user is not moved, for screening the financial user data of not dynamic branch in real time based on Message Queuing system；
Financial product customized information sending module, it is fixed for sending financial product in real time to the financial user of the not dynamic branch filtered out
Information processed.
9. a kind of customized information based on message queue sends system characterized by comprising
Memory, for storing computer executable program；
Data processing equipment is required in 1 to 7 for reading the computer executable program in the memory with perform claim
Described in any item customized information sending methods based on message queue.
10. a kind of computer-readable medium, for storing computer-readable program, which is characterized in that the computer-readable journey
Sequence is for the customized information sending method based on message queue described in any one of perform claim requirement 1 to 7.
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