CN110110272A - A kind of homepage push processing method and device - Google Patents

A kind of homepage push processing method and device Download PDF

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Publication number
CN110110272A
CN110110272A CN201910358760.2A CN201910358760A CN110110272A CN 110110272 A CN110110272 A CN 110110272A CN 201910358760 A CN201910358760 A CN 201910358760A CN 110110272 A CN110110272 A CN 110110272A
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CN
China
Prior art keywords
user
homepage
push
type
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201910358760.2A
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Chinese (zh)
Inventor
田树涵
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beike Technology Co Ltd
Original Assignee
Beike Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beike Technology Co Ltd filed Critical Beike Technology Co Ltd
Priority to CN201910358760.2A priority Critical patent/CN110110272A/en
Publication of CN110110272A publication Critical patent/CN110110272A/en
Pending legal-status Critical Current

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/16Real estate

Abstract

The embodiment of the invention discloses a kind of homepage push processing method and device, method includes: the requirement description for receiving user's input, generates corresponding user tag according to the historical data of user's browsing and/or the requirement description;The homepage push-type of the user is determined according to the user tag;Each display module of homepage is ranked up according to the historical data that user browses, and corresponding push content is pushed to each display module of the homepage of the terminal of user according to homepage push-type.By the user tag for generating user, and determine the homepage push-type of user, to push corresponding push content to the homepage of the terminal of user according to homepage push-type, by allowing user actively to confirm the demand of oneself, which is converted to corresponding label, and the push content of homepage is determined according to the label, the final operational effect for realizing thousand people of homepage, thousand face, have for each user and accurately push, improves the Flux efficiency of homepage, make full use of floating resources.

Description

A kind of homepage push processing method and device
Technical field
The present embodiments relate to field of computer technology, and in particular to a kind of homepage push processing method and device.
Background technique
User's portrait at present in house deal application program is unintelligible, can not clearly judge that user's looks for room demand, Do not know that user rents a house and user or buy house user, therefore causes the operation position of homepage can not be according to the portrait essence of user Quasi- push operation content causes the Flux efficiency of homepage low and the waste of floating resources.
Summary of the invention
Since existing method is there are the above problem, the embodiment of the present invention proposes a kind of homepage push processing method and device.
In a first aspect, the embodiment of the present invention proposes a kind of homepage push processing method, comprising:
S101, the requirement description for receiving user's input are raw according to the historical data of user's browsing and/or the requirement description At corresponding user tag;
S102, the homepage push-type that the user is determined according to the user tag;
S103, each display module of homepage is ranked up according to the historical data that user browses, and according to the homepage Push-type pushes corresponding push content to each display module of the homepage of the terminal of the user.
Optionally, before S101, further includes:
If S100, receiving the trigger action that user clicks predeterminable area in homepage, login/register interface is generated, is connect Login/registration information of user is received, and generates the identification information of active user.
Optionally, after S103, further includes:
If S104, the trigger action that user clicks push content described in homepage is received, according to the push content Show the information of real estate with the push content matching.
Optionally, the homepage push-type includes lease type, new house type and mixed type;
Second aspect, the embodiment of the present invention also propose a kind of homepage push processing unit, comprising:
Tag generation module generates corresponding use according to the requirement description for receiving the requirement description of user's input Family label;
Determination type module, for determining the homepage push-type of the user according to the user tag;
Content push module, the historical data for being browsed according to user are ranked up each display module of homepage, and Each display module of the homepage of terminal according to from the homepage push-type to the user pushes corresponding push content.
Optionally, described device further include:
Identifier generation module, if for receive user click homepage in predeterminable area trigger action, generate login/ Register interface, receives login/registration information of user, and generates the identification information of active user.
Optionally, described device further include:
Source of houses display module, if clicking the trigger action of push content described in homepage, basis for receiving user The push content shows the information of real estate with the push content matching.
Optionally, the homepage push-type includes lease type, new house type and mixed type;
The third aspect, the embodiment of the present invention also propose a kind of electronic equipment, comprising:
At least one processor;And
At least one processor being connect with the processor communication, in which:
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to refer to Order is able to carry out the above method.
Fourth aspect, the embodiment of the present invention also propose a kind of non-transient computer readable storage medium, the non-transient meter Calculation machine readable storage medium storing program for executing stores computer program, and the computer program makes the computer execute the above method.
As shown from the above technical solution, the embodiment of the present invention is by generating the user tag of user, and determines the head of user Page push-type, to push corresponding push content to the homepage of the terminal of user according to homepage push-type, by allowing use The demand of the dynamic confirmation of householder oneself, is converted to corresponding label for the demand, and the push content of homepage is determined according to the label, The final operational effect for realizing thousand people of homepage, thousand face, has for each user and accurately pushes, improve the Flux efficiency of homepage, Make full use of floating resources.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with Other attached drawings are obtained according to these figures.
Fig. 1 is a kind of flow diagram for homepage push processing method that one embodiment of the invention provides;
Fig. 2 be another embodiment of the present invention provides a kind of homepage push processing method flow diagram;
Fig. 3 is the structural schematic diagram that a kind of homepage that one embodiment of the invention provides pushes processing unit;
Fig. 4 is the logic diagram for the electronic equipment that one embodiment of the invention provides.
Specific embodiment
With reference to the accompanying drawing, further description of the specific embodiments of the present invention.Following embodiment is only used for more Technical solution of the present invention is clearly demonstrated, and not intended to limit the protection scope of the present invention.
Fig. 1 shows a kind of flow diagram of homepage push processing method provided in this embodiment, comprising:
S101, the requirement description for receiving user's input generate corresponding user tag according to the requirement description.
Wherein, requirement description is the description that room demand is seen to individual of user's input, can choose keyword, such as " rent Room ", " buying house " etc. can also input verbal description, such as " two Room, one Rooms of 80 square meters of purchase or so ".
The user tag is the keyword extracted from the requirement description, for example, when user's input " 80 square meters of purchase When two Room, one Room of left and right ", the user tag of extraction includes: " 80 square meter " and " two Room, one Room ".
S102, the homepage push-type that the user is determined according to the user tag.
Wherein, the homepage push-type includes lease type, new house type and mixed type.
S103, each display module of homepage is ranked up according to the historical data that user browses, and according to the homepage Push-type pushes corresponding push content to each display module of the homepage of the terminal of the user.
Specifically, the homepage of terminal includes multiple display modules, such as module of buying house, module of renting a house, sells room module etc., such as Fruit knows that the user buys house intention according to the historical data that user browses, then the module that will buy house is placed in first;If according to The historical data of user's browsing knows that the user buys house and sell room intention, and sells room intention and become apparent from, then the row of three modules Leie time sequence are as follows: sell room module, sell room module and module of renting a house.
By showing after being ranked up to each display module, user is facilitated to check.
Specifically, when the homepage push-type of user is lease type, various information of renting a house are pushed to user's homepage;When When the homepage push-type of user is new house type, various new house information are pushed to user's homepage;When the homepage of user pushes class When type is mixed type, various rent a house and new house information is pushed simultaneously to user's homepage.
The present embodiment determines the homepage push-type of user by generating the user tag of user, thus according to homepage Push-type pushes corresponding push content to the homepage of the terminal of user, will by allowing user actively to confirm the demand of oneself The demand is converted to corresponding label, and the push content of homepage is determined according to the label, final realization thousand people of homepage, thousand face Operational effect has for each user and accurately pushes, and improves the Flux efficiency of homepage, makes full use of floating resources.
Further, on the basis of above method embodiment, before S101, further includes:
If S100, receiving the trigger action that user clicks predeterminable area in homepage, login/register interface is generated, is connect Login/registration information of user is received, and generates the identification information of active user.
After S103, further includes:
If S104, the trigger action that user clicks push content described in homepage is received, according to the push content Show the information of real estate with the push content matching.
For example, referring to fig. 2, when user enters default homepage and clicks " you is helped to look for room entrance ", judge that user is No login enters login page and is logged in or registered if user is not logged in;If user has logged in, obtains and generate use The identification information at family, such as Use ID, to identify active user.After the identification information for obtaining user, the relevant field of user is collected, User tag is generated, user tag is stored into corresponding user Use ID, generates user's portrait, and draw a portrait really according to user Determine the push content of homepage, that is, leases homepage, the homepage of new house type or the other kinds of homepage of type, facilitate user on-demand Check information of real estate.
Fig. 3 shows a kind of structural schematic diagram of homepage push processing unit provided in this embodiment, and described device includes: Tag generation module 301, determination type module 302 and content push module 303, in which:
The tag generation module 301 is used to receive the requirement description of user's input, according to requirement description generation pair The user tag answered;
The determination type module 302 is used to determine the homepage push-type of the user according to the user tag;
The historical data that the content push module 303 is used to be browsed according to user arranges each display module of homepage Sequence, and each display module of the homepage of the terminal according to the homepage push-type to the user pushes in corresponding push Hold.
Specifically, the tag generation module 301 receives the requirement description of user's input, is generated according to the requirement description Corresponding user tag;The determination type module 302 determines the homepage push-type of the user according to the user tag; The historical data that the content push module 303 is browsed according to user is ranked up each display module of homepage, and according to institute It states homepage push-type and pushes corresponding push content to each display module of the homepage of the terminal of the user.
The present embodiment determines the homepage push-type of user by generating the user tag of user, thus according to homepage Push-type pushes corresponding push content to the homepage of the terminal of user, will by allowing user actively to confirm the demand of oneself The demand is converted to corresponding label, and the push content of homepage is determined according to the label, final realization thousand people of homepage, thousand face Operational effect has for each user and accurately pushes, and improves the Flux efficiency of homepage, makes full use of floating resources.
Further, on the basis of above-mentioned apparatus embodiment, described device further include:
Identifier generation module, if for receive user click homepage in predeterminable area trigger action, generate login/ Register interface, receives login/registration information of user, and generates the identification information of active user.
Further, on the basis of above-mentioned apparatus embodiment, described device further include:
Source of houses display module, if clicking the trigger action of push content described in homepage, basis for receiving user The push content shows the information of real estate with the push content matching.
Further, on the basis of above-mentioned apparatus embodiment, the homepage push-type includes lease type, new house class Type and mixed type;
The push of homepage described in the present embodiment processing unit can be used for executing above method embodiment, principle and technology Effect is similar, and details are not described herein again.
Referring to Fig. 4, the electronic equipment, comprising: processor (processor) 401, memory (memory) 402 and total Line 403;
Wherein,
The processor 401 and memory 402 complete mutual communication by the bus 403;
The processor 401 is used to call the program instruction in the memory 402, to execute above-mentioned each method embodiment Provided method.
The present embodiment discloses a kind of computer program product, and the computer program product includes being stored in non-transient calculating Computer program on machine readable storage medium storing program for executing, the computer program include program instruction, when described program instruction is calculated When machine executes, computer is able to carry out method provided by above-mentioned each method embodiment.
The present embodiment provides a kind of non-transient computer readable storage medium, the non-transient computer readable storage medium Computer instruction is stored, the computer instruction makes the computer execute method provided by above-mentioned each method embodiment.
The apparatus embodiments described above are merely exemplary, wherein described, unit can as illustrated by the separation member It is physically separated with being or may not be, component shown as a unit may or may not be physics list Member, it can it is in one place, or may be distributed over multiple network units.It can be selected according to the actual needs In some or all of the modules achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creativeness Labour in the case where, it can understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation Method described in certain parts of example or embodiment.
It is noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations;Although reference Invention is explained in detail for previous embodiment, those skilled in the art should understand that: it still can be right Technical solution documented by foregoing embodiments is modified or equivalent replacement of some of the technical features;And this It modifies or replaces, the spirit and model of technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution It encloses.

Claims (10)

1. a kind of homepage push processing method characterized by comprising
S101, the requirement description for receiving user's input, according to the historical data of user's browsing and/or requirement description generation pair The user tag answered;
S102, the homepage push-type that the user is determined according to the user tag;
S103, each display module of homepage is ranked up according to the historical data that user browses, and is pushed according to the homepage Type pushes corresponding push content to each display module of the homepage of the terminal of the user.
2. the method according to claim 1, wherein before S101, further includes:
If S100, receiving the trigger action that user clicks predeterminable area in homepage, login/register interface is generated, receives and uses Login/the registration information at family, and generate the identification information of active user.
3. the method according to claim 1, wherein after S103, further includes:
If S104, receiving the trigger action that user clicks push content described in homepage, shown according to the push content With the information of real estate of the push content matching.
4. method according to claim 1-3, which is characterized in that the homepage push-type includes lease class Type, new house type and mixed type.
5. a kind of homepage pushes processing unit characterized by comprising
Tag generation module generates corresponding user according to the requirement description and marks for receiving the requirement description of user's input Label;
Determination type module, for determining the homepage push-type of the user according to the user tag;
Content push module, the historical data for being browsed according to user are ranked up each display module of homepage, and according to Each display module of the homepage of terminal of the homepage push-type to the user pushes corresponding push content.
6. device according to claim 5, which is characterized in that described device further include:
Identifier generation module generates login/registration if clicking the trigger action of predeterminable area in homepage for receiving user Interface, receives login/registration information of user, and generates the identification information of active user.
7. device according to claim 5, which is characterized in that described device further include:
Source of houses display module, if the trigger action of push content described in homepage is clicked for receiving user, according to Content is pushed to show and the information of real estate for pushing content matching.
8. according to the described in any item devices of claim 5-7, which is characterized in that the homepage push-type includes lease class Type, new house type and mixed type.
9. a kind of electronic equipment characterized by comprising
At least one processor;And
At least one processor being connect with the processor communication, in which:
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to instruct energy Enough methods executed as described in Claims 1-4 is any.
10. a kind of non-transient computer readable storage medium, which is characterized in that the non-transient computer readable storage medium is deposited Computer program is stored up, the computer program makes the computer execute the method as described in Claims 1-4 is any.
CN201910358760.2A 2019-04-30 2019-04-30 A kind of homepage push processing method and device Pending CN110110272A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110929153A (en) * 2019-11-27 2020-03-27 中国银行股份有限公司 Personalized start page pushing method, device and system

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Publication number Priority date Publication date Assignee Title
CN104216881A (en) * 2013-05-29 2014-12-17 腾讯科技(深圳)有限公司 Method and device for recommending individual labels
CN104572797A (en) * 2014-05-12 2015-04-29 深圳市智搜信息技术有限公司 Individual service recommendation system and method based on topic model
CN109166058A (en) * 2018-07-02 2019-01-08 链家网(北京)科技有限公司 A kind of customization information of real estate recommended method and system
CN109685539A (en) * 2018-08-21 2019-04-26 平安普惠企业管理有限公司 Homepage methods of exhibiting, equipment, storage medium and device based on data processing

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104216881A (en) * 2013-05-29 2014-12-17 腾讯科技(深圳)有限公司 Method and device for recommending individual labels
CN104572797A (en) * 2014-05-12 2015-04-29 深圳市智搜信息技术有限公司 Individual service recommendation system and method based on topic model
CN109166058A (en) * 2018-07-02 2019-01-08 链家网(北京)科技有限公司 A kind of customization information of real estate recommended method and system
CN109685539A (en) * 2018-08-21 2019-04-26 平安普惠企业管理有限公司 Homepage methods of exhibiting, equipment, storage medium and device based on data processing

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
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Application publication date: 20190809

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