CN110109804B - Method and device for monitoring abnormity of landing page of display information, readable medium and server - Google Patents
Method and device for monitoring abnormity of landing page of display information, readable medium and server Download PDFInfo
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- CN110109804B CN110109804B CN201910403068.7A CN201910403068A CN110109804B CN 110109804 B CN110109804 B CN 110109804B CN 201910403068 A CN201910403068 A CN 201910403068A CN 110109804 B CN110109804 B CN 110109804B
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- G06F11/30—Monitoring
- G06F11/3003—Monitoring arrangements specially adapted to the computing system or computing system component being monitored
- G06F11/302—Monitoring arrangements specially adapted to the computing system or computing system component being monitored where the computing system component is a software system
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- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/3089—Monitoring arrangements determined by the means or processing involved in sensing the monitored data, e.g. interfaces, connectors, sensors, probes, agents
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Abstract
The embodiment of the disclosure discloses a method and a device for monitoring abnormity of landing pages of display information, a readable medium and a server. The method is executed by an information presentation server, and comprises the following steps: acquiring characteristic parameters of information displayed on the information display server controlled by an information publisher; the features include: the information publisher controls the strategic behavior characteristics of the information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; determining an abnormal index of the landing page of the display information according to the characteristic parameters; and if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal. The abnormal content condition of the landing page of the display information can be effectively monitored, and the real-time and efficient monitoring effect is achieved.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of information flow, in particular to a method and a device for monitoring abnormity of landing pages of displayed information, a readable medium and a server.
Background
In the era of rapid development of economy and explosive growth of information, if the information display opportunities cannot be effectively obtained, the information popularization effect is difficult to achieve, and the competitiveness of information publishers is directly influenced.
Therefore, a great deal of information presentation means are available, and most importantly, information presentation is performed on various pages of an application program. Therefore, a severe examination is brought to the information display management of the application program, and in the process, the order of information display needs to be managed, and the content legality of the information display needs to be monitored. However, for the information presentation page, if the user is a user behavior implemented by the client, the application program carrier of the information browsed by the user can be specified. If the user accesses the webpage to which the display information points, namely the landing page, the landing page of the display information cannot be directly obtained, so that the behavior that the information publisher cheats through the landing page may occur. A landing page is a service page for showing information provided by an information publisher through a server. The cheating of the landing page can be the case that the content of the landing page is seriously inconsistent with the content corresponding to the display information. For example, the presentation information is a car sale, but landing pages may involve inappropriate page content such as other offending merchandise, violence, yellow, etc. Therefore, how to effectively monitor the landing pages of the display information is the main importance of maintaining the information display order.
Disclosure of Invention
The embodiment of the disclosure provides a method and a device for monitoring the abnormity of a landing page of display information, a readable medium and a server, so as to effectively monitor the abnormity of the content of the landing page of the display information.
In a first aspect, an embodiment of the present disclosure provides a method for monitoring abnormal landing pages of displayed information, where the method is executed by an information display server, and the method includes:
acquiring characteristic parameters of information displayed on the information display server controlled by an information publisher; the features include at least one of: the information display method comprises the steps that a strategy behavior characteristic for controlling information display by an information publisher and an operation behavior characteristic for controlling information display progress by the information publisher in real time in an information display process are controlled by the information publisher; the display information is associated with a landing page, and the landing page is provided by an information publisher server;
determining an abnormal index of a landing page of the display information according to the characteristic parameters;
and if the abnormal index accords with a preset condition, determining that the display information landing page is a suspected abnormal condition.
Further, after it is determined that the landing page of the display information is suspected to be abnormal, the method further includes:
capturing the display information landing page of the suspected abnormal condition;
identifying the content of the display information landing page; and
and determining whether the display information landing page is an abnormal landing page according to the identification result.
Further, obtaining the policy behavior characteristics displayed by the information publisher control information includes:
and if the information publisher changes the strategy behavior characteristics set by the display information in the information display strategy, acquiring the changed strategy behavior characteristics.
Further, obtaining the operation behavior characteristics of the information publisher for controlling the information display progress in real time comprises:
and if the information publisher is detected to perform real-time operation on the information display progress in the information display process, recording the operation behavior to acquire the operation behavior characteristics of the display information.
Further, the policy behavior characteristics include: at least one of a display target label for displaying information, a display quantity of the display information in unit time and value data of the display information;
the operational behavior characteristics include: at least one of a time of the operational behavior, a frequency of the operational behavior, and a content of the operational behavior.
Further, the obtaining of the characteristic parameters of the information displayed on the information display server controlled by the information publisher includes at least one of the following:
acquiring the changed keywords of the display information, and judging whether the keywords of the display information are sensitive keywords or not;
acquiring the display rate of the changed display information, and judging whether the display rate of the changed display information exceeds a preset change degree range relative to the display rate of the display information before the change;
acquiring the value data of the changed display information, and judging whether the value data of the changed display information exceeds a preset value data reasonable increase range relative to the value data of the display information before the change;
acquiring the time of control operation, and judging whether the time of the control operation is within a preset control time range;
acquiring the frequency of control operation, and judging whether the frequency of the control operation exceeds a preset reasonable frequency range; and
acquiring the content of control operation, and judging whether the content of the control operation is abnormal control operation content;
and according to the characteristic parameters, determining an abnormal index of the landing page of the display information, which comprises the following steps:
and if at least one judgment result is yes, determining an abnormal index of the landing page of the display information according to the characteristic parameters of which the judgment result is yes.
Further, before determining that the landing page of the display information is a suspected abnormal condition if the abnormality index meets a preset condition, the method further includes:
determining a preset abnormal index threshold corresponding to the region characteristics according to the region characteristics in the display strategy characteristics;
and if the abnormal index accords with a preset condition, determining that the landing page of the display information is a suspected abnormal condition, wherein the method comprises the following steps:
and if the abnormal index of the displayed information landing page is higher than the preset abnormal index threshold, determining that the displayed information landing page is suspected to be abnormal.
In a second aspect, an embodiment of the present disclosure further provides a monitoring device for displaying landing pages of information, where the monitoring device is configured in an information display server, and the monitoring device includes:
the characteristic parameter acquisition module is used for acquiring the characteristic parameters of the information displayed on the information display server and controlled by the information publisher; the features include: the information publisher controls the strategic behavior characteristics of the information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server;
the abnormal index determining module is used for determining the abnormal index of the landing page of the display information according to the characteristic parameters;
and the display information landing page analysis module is used for determining that the display information landing page is suspected to be abnormal if the abnormality index accords with a preset condition.
Further, the apparatus further comprises:
the display information landing page content monitoring module is used for capturing the display information landing page under the suspected abnormal condition;
identifying the content of the display information landing page; and
and determining whether the display information landing page is an abnormal landing page according to the identification result.
Further, the characteristic parameter obtaining module is configured to obtain a policy behavior characteristic exhibited by the information publisher control information, and is specifically configured to:
and if the information publisher changes the strategy behavior characteristics set by the display information in the information display strategy, acquiring the changed strategy behavior characteristics.
Further, the characteristic parameter obtaining module is configured to obtain an operation behavior characteristic of the information publisher for performing real-time control on the information display progress, and is specifically configured to:
and if the information publisher is detected to perform real-time operation on the information display progress in the information display process, recording the operation behavior to acquire the operation behavior characteristics of the display information.
Further, the policy behavior characteristics include: at least one of a display target label for displaying information, a display quantity of the display information in unit time and value data of the display information;
the operational behavior characteristics include: at least one of a time of the operational behavior, a frequency of the operational behavior, and a content of the operational behavior.
Further, the characteristic parameter obtaining module is specifically configured to at least one of:
acquiring the changed keywords of the display information, and judging whether the keywords of the display information are sensitive keywords or not;
acquiring the display rate of the changed display information, and judging whether the display rate of the changed display information exceeds a preset change degree range relative to the display rate of the display information before the change;
acquiring the value data of the changed display information, and judging whether the value data of the changed display information exceeds a preset value data reasonable increase range relative to the value data of the display information before the change;
acquiring the time of control operation, and judging whether the time of the control operation is within a preset control time range;
acquiring the frequency of control operation, and judging whether the frequency of the control operation exceeds a preset reasonable frequency range; and
acquiring the content of control operation, and judging whether the content of the control operation is abnormal control operation content;
and the abnormality index determination module is specifically configured to:
and if at least one judgment result is yes, determining an abnormal index of the landing page of the display information according to the characteristic parameters of which the judgment result is yes.
Further, the apparatus further comprises:
the preset abnormal index threshold value determining module is used for determining a preset abnormal index threshold value corresponding to the region characteristic according to the region characteristic in the display strategy characteristic;
and the display information landing page analysis module is specifically configured to:
and if the abnormal index of the display information landing page is higher than the preset abnormal index threshold, determining that the display information landing page is suspected to be abnormal.
In a third aspect, an embodiment of the present disclosure provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for monitoring the abnormality of the landing page of the display information according to the embodiment of the present disclosure.
In a fourth aspect, an embodiment of the present disclosure provides a mobile terminal, which includes a memory, a processor, and a computer program that is stored in the memory and can be run on the processor, where the processor implements the method for monitoring the abnormality of the landing page of the display information according to the embodiment of the present disclosure when executing the computer program.
The technical scheme provided by the embodiment of the disclosure is executed by an information display server, and characteristic parameters of information displayed by the information display server and controlled by an information publisher are acquired; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; determining an abnormal index of a landing page of the display information according to the characteristic parameters; and if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal. By adopting the technical scheme provided by the disclosure, the abnormal content condition of the landing page of the display information can be effectively monitored, and the real-time and efficient monitoring effect is achieved.
Drawings
Fig. 1 is a flowchart of a method for monitoring an anomaly of a landing page of display information according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a floor page abnormality monitoring method for displaying information according to a second embodiment of the present disclosure;
fig. 3 is a flowchart of a method for monitoring abnormality of landing pages for displaying information according to a third embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a monitoring apparatus for displaying a landing page of information according to a fourth embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of a server according to a fifth embodiment of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the disclosure and are not limiting of the disclosure. It should be further noted that, for the convenience of description, only some of the structures relevant to the present disclosure are shown in the drawings, not all of them.
Before discussing exemplary embodiments in greater detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Example one
Fig. 1 is a flowchart of a method for monitoring an anomaly of a landing page for displaying information according to an embodiment of the present disclosure, where the embodiment is applicable to a mobile terminal for monitoring the landing page for displaying information, and the method is executed by an information display server and may be executed by a monitoring device for displaying the landing page for displaying information according to an embodiment of the present disclosure, where the monitoring device may be implemented in a software and/or hardware manner and may be integrated in the mobile terminal.
As shown in fig. 1, the method for monitoring the abnormality of the landing page of the display information includes:
s110, acquiring characteristic parameters of information displayed on the information display server controlled by an information publisher; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server.
The information publisher may be a party that edits information content and displays the information through various display interfaces. The information presentation server can be a party providing a presentation interface for information. The information publisher can determine the characteristic information of the information display through selection.
Wherein the characteristics comprise policy behavior characteristics and operation behavior characteristics. The policy behavior characteristics include policies followed by the information publisher to control the presentation of information, such as presenting information to customers with what tags, and in particular, tags including the customer's name, gender, age, job attributes, address, and other aspects. The information publisher controls the strategy followed by information display, and can also be a strategy of other dimensions, such as time law of information display, for example, information display is carried out at 8-12 days, and cost data is displayed, for example, cost is paid for the information idea every time the information is displayed. The operation behavior characteristics comprise control of information display progress by an information publisher in an information display process. Such as the information publisher pausing, resuming, and terminating the presentation of the information during the presentation of the information.
The display information is associated with a landing page, and the landing page is provided by an information publisher server. Specifically, each piece of presentation information may have a landing page associated therewith, and after the user browses the presentation information, the user may enter the landing page through clicking or other prompting operations. In this embodiment, if the smart terminal of the user has an application program installed corresponding to the information publisher, the page corresponding to the information can be accessed through the application program after the user clicks. In this case, since the online and information presentation of the application program is strictly checked, the page opened by the application program under the existing application program condition may not be monitored. And because the landing page is opened, for example, a specific webpage, the information may be outside the page monitoring of the application program, and in order to avoid the occurrence of the abnormal condition of the content of the landing page or the landing page itself, the landing page of the display information provided by the information publisher can be monitored through the technical scheme provided by the scheme.
Specifically, we can illustrate a specific example, for example, the information publisher is a certain used-car trading platform, and the display information is a used-car browsing interface. After a user sees the display information issued by the used vehicle trading platform on one application program, the user feels interested and can access the display information by clicking. After the user clicks, two situations exist, namely the user installs the application program of the used vehicle trading platform, and the used vehicle browsing interface can be opened by jumping to the application program; the other is that the user does not install an application program of the used-vehicle trading platform, the used-vehicle trading platform can provide a landing page corresponding to the display information for the user, and the intelligent terminal of the user can open the landing page through the browser so as to display a used-vehicle browsing interface for the user. The platform of the application program providing the information display interface can be used for the staff of the used vehicle trading platform to control the display information, such as the strategic behavior characteristics and the operation behavior characteristics of the display information. Specifically, the staff may control the attribute of the display object displaying the information, start displaying or pause displaying, and the like.
And S120, determining an abnormal index of the landing page of the display information according to the characteristic parameters.
After the characteristic parameters are obtained, the abnormal index of the landing page of the display information can be determined according to the characteristic parameters. The abnormal value number may be a size representing a possibility that the display information landing page has an abnormal condition, and may be represented by 0.01 to 1.00, or may be represented by a percentage or other forms of data. For example, after the characteristic parameter of a certain display information landing page is acquired, the abnormality index may be determined according to the characteristic parameter. If the characteristic parameter only comprises the strategic behavior characteristic, the strategic behavior characteristic of the display information can be analyzed to determine the abnormal index of the landing page of the display information. If the characteristic parameters only comprise strategy behavior characteristics, analyzing the operation behavior characteristics of the display information, and determining the abnormal index of the landing page of the display information.
S130, if the abnormal index accords with a preset condition, determining that the display information landing page is in a suspected abnormal condition.
After the abnormal index of the display information is obtained, if the abnormal index meets a preset condition, such as a certain preset range, it can be determined that the display information landing page is a suspected abnormal condition. The suspected abnormal condition means that the abnormal index of the display information obtained by analyzing the characteristic parameters of the display information is in accordance with a preset range, but some information issuers can unknowingly set the abnormal index obtained by the strategy behavior characteristics and/or the operation behaviors which is just in accordance with a preset condition, so that the abnormal index can not be used as the standard for the abnormal landing page of the display information.
However, due to the technical scheme, the display information landing pages can be analyzed in an auxiliary mode, the display information landing pages are not required to be grabbed by workers one by one, and whether the display information landing pages are abnormal or not is judged. Moreover, the technical scheme is monitored in real time, and the situation that a plurality of information publishers with abnormal floor pages of the displayed information can easily bypass the time due to the relation of working time of workers can be avoided. Meanwhile, the accidental judgment of the abnormity of the landing page of the display information caused by manual grabbing can be avoided.
On the basis of the above technical solution, optionally, after determining that the landing page of the display information is suspected to be an abnormal condition, the method further includes: capturing the display information landing page of the suspected abnormal condition; identifying the content of the display information landing page; and determining whether the display information landing page is an abnormal landing page according to the identification result. The grabbing mode may be that the display information is grabbed by setting a local area as an information display target user, where the grabbing number may be one or more. And then the contents of the landing page of the display information are identified. Such as whether the display information landing page contains yellow-related content, violence and other illegal contents. And determining whether the display information landing page is an abnormal landing page according to the identification result. If some display information is found to be abnormal, the display information can be stopped to be displayed so as to avoid influencing the environment of the display information browsed by a user and spread bad information in a landing page mode through the display information.
The technical scheme provided by the embodiment of the disclosure is executed by an information display server, and characteristic parameters of information displayed by the information display server and controlled by an information publisher are acquired; the features include: the information publisher controls the strategic behavior characteristics of the information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; determining an abnormal index of the landing page of the display information according to the characteristic parameters; and if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal. By adopting the technical scheme provided by the disclosure, the abnormal content condition of the landing page of the display information can be effectively monitored, and the real-time and efficient monitoring effect is achieved.
Example two
Fig. 2 is a flowchart of a method for monitoring abnormal landing pages of display information according to a second embodiment of the present disclosure. On the basis of the above embodiment, the present embodiment is specifically optimized as follows: the method for acquiring the strategy behavior characteristics displayed by the control information of the information publisher comprises the following steps: and if the information publisher changes the strategy behavior characteristics set by the display information in the information display strategy, acquiring the changed strategy behavior characteristics.
As shown in fig. 2, the method for monitoring the abnormality of the landing page of the display information includes:
s210, if the information publisher changes the strategy behavior characteristics set by the display information in the information display strategy, the changed strategy behavior characteristics are obtained.
Before or during information display, an information publisher can change the strategy behavior characteristics of the displayed information in the information display strategy. For example, the original policy behavior feature of a certain display information includes a tag of a display object, specifically: the information distributor changes the information into sex men, age 25-30 years, hobby shopping and the like before or during the information display. In the case where the policy behavior characteristics are changed, there is a possibility that some information distributors may attempt to promote the contents of the display information landing page by temporary change. Therefore, the scheme also provides a monitoring scheme for the situation that the characteristics of the strategies are dynamically changed on the basis of the scheme. In addition, the mode adopted by the scheme is to directly acquire and analyze the changed strategy behavior characteristics, so that the information can be known at the time of the change operation of the information publisher, and the problems that the monitoring time is delayed and the monitoring cannot be implemented due to manual operation are solved.
In this embodiment, optionally, the policy behavior feature includes: and displaying at least one of a display target label of the information, a display quantity of the display information in unit time and value data of the display information. The display target tag may be for a user, or some attributes of the user, such as an interest tag, a region tag, a habit tag, and the like. The number of information to be displayed per unit time may be one day or one hour, or a shorter time period, and the number of information to be displayed per hour may be 1000 times, for example, after the number of information to be displayed per hour is changed to 100000 times. The value data of the presentation information may be a value paid by the information distributor or the like for presenting the information. In this embodiment, if the display target tag is changed, the number of the display information in a unit time is increased, and the value data of the display information is increased, there may be a case where the contents of the display information landing page have illegal information, and therefore, the policy behavior characteristics may be the above-described static monitoring manner or the dynamic monitoring manner. The method has the advantages that the monitoring effect on the display information can be improved, and the information seen by the user is ensured to be normal information.
S220, determining an abnormal index of the landing page of the display information according to the characteristic parameters.
And S230, if the abnormal index accords with a preset condition, determining that the display information landing page is in a suspected abnormal condition.
On the basis of the above embodiments, the present embodiment provides a scheme for dynamically monitoring policy behavior characteristics of display information. Through dynamic monitoring, when an information publisher changes the strategy behavior characteristics, whether the display information is suspected abnormal conditions of the landing page of the display information or not can be timely found and evaluated, and then more specific monitoring work such as grabbing can be carried out, so that the monitoring effect is improved, the real-time monitoring on the display information can be ensured, and the problems of time delay, unsatisfactory monitoring effect and the like in the manual monitoring process are solved.
EXAMPLE III
Fig. 3 is a flowchart of a method for monitoring abnormality of landing pages of display information according to a third embodiment of the present disclosure. On the basis of the above embodiment, the present embodiment is specifically optimized as follows: the method for acquiring the operation behavior characteristics of the information publisher for controlling the information display progress in real time comprises the following steps: and if the information publisher is detected to perform real-time operation on the information display progress in the information display process, recording the operation behavior to acquire the operation behavior characteristics of the display information.
As shown in fig. 3, the method for monitoring the abnormality of the landing page of the display information includes:
s310, if the information publisher is detected to perform real-time operation on the information display progress in the information display process, recording the operation behavior to acquire the operation behavior characteristics of the display information.
In the information display process, the information publisher can perform real-time operation on the information display progress, in this case, the information publisher can record specific operation of the user, and the obtained recording result of the operation behavior is used as the operation behavior characteristic.
In this embodiment, optionally, the operation behavior feature includes: at least one of a time of the operational behavior, a frequency of the operational behavior, and a content of the operational behavior. The time of the operation behavior may be a specific time when the operation behavior is sent, for example, the operation behavior is 11 nights of a certain day of a month, and the frequency of the operation behavior may be a frequency of detecting real-time operation of the information publisher on the information presentation progress, for example, after 11 nights, the operation frequency is increased sharply. The content of the operation behavior may include pause presentation, start presentation, and end presentation, etc. For example, the information publisher pauses and restarts the display many times during the information display process. Under the various conditions, the condition that the display information landing page is possibly abnormal can be analyzed. Therefore, when the operation behavior of the information publisher is detected, the operation behavior characteristics can be obtained and analyzed, and the monitoring effect on the landing page of the displayed information is improved.
And S320, determining an abnormal index of the landing page of the display information according to the characteristic parameters.
S330, if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal.
On the basis of the above embodiments, the present embodiment provides a scheme for dynamically monitoring operation behavior characteristics of presentation information. Through dynamic monitoring, when an information publisher has operation behavior characteristics, whether the display information falls to the ground for the display information is suspected abnormal conditions or not can be timely found and evaluated, and then more specific monitoring work such as grabbing can be carried out, so that the monitoring effect is improved, the real-time monitoring on the display information can be ensured, and the problems of time delay, unsatisfactory monitoring effect and the like in the manual monitoring process are solved.
On the basis of the above technical solutions, optionally, the obtaining of the characteristic parameters of the information displayed on the information display server controlled by the information publisher includes at least one of the following: acquiring the changed keywords of the display information, and judging whether the keywords of the display information are sensitive keywords or not; acquiring the display rate of the changed display information, and judging whether the display rate of the changed display information exceeds a preset change degree range relative to the display rate of the display information before the change; acquiring the value data of the changed display information, and judging whether the value data of the changed display information exceeds a preset value data reasonable increase range relative to the value data of the display information before the change; acquiring the time of control operation, and judging whether the time of the control operation is within a preset control time range; acquiring the frequency of control operation, and judging whether the frequency of the control operation exceeds a preset reasonable frequency range; acquiring the content of the control operation, and judging whether the content of the control operation is the content of the abnormal control operation; and according to the characteristic parameters, determining an abnormal index of the landing page of the display information, which comprises the following steps: and if at least one judgment result is yes, determining an abnormal index of the landing page of the display information according to the characteristic parameters of which the judgment result is yes.
If sensitive keywords such as 'color', 'toxicity' and the like exist after the displayed information keywords are changed; if the information speed is increased sharply, the information speed is 1.5 times higher than the original speed; if the value data of the display information is increased sharply, the value data exceeds 2 times of the original value data; for example, the operation time of the presentation information is after 11:00 night, the operation frequency exceeds a reasonable frequency, for example, the operation frequency per hour is more than 5 times of the original operation frequency, or the operation frequency per hour exceeds 10 times, and the operation content is repeated pause and restart operation. And when one or more than one of the above parameters exist, determining the abnormal index of the landing page of the display information according to the characteristic parameter with the judgment result of yes. For example, if only one of the three types of the above-mentioned materials is present, the abnormality index may be 0.15, and if the three types of the above-mentioned materials are present, the abnormality index may be 0.5 or more. And further, whether the displayed information landing page is abnormal or not can be comprehensively analyzed according to the change of dynamic control of the information publisher, and the accuracy of the determined suspected abnormal condition is improved.
On the basis of the above technical solutions, optionally, before determining that the landing page of the display information is a suspected abnormal condition if the abnormality index meets a preset condition, the method further includes: determining a preset abnormal index threshold corresponding to the region characteristics according to the region characteristics in the display strategy characteristics; correspondingly, if the abnormality index meets a preset condition, determining that the display information landing page is a suspected abnormal condition, including: and if the abnormal index of the display information landing page is higher than the preset abnormal index threshold, determining that the display information landing page is suspected to be abnormal. Because the distribution of illegal information of some regions has regularity, the region characteristics can be used as one of the standards for determining the preset abnormal index threshold, and the accuracy of the determined suspected abnormal condition is further improved. Specifically, if a reference abnormal index threshold value can be set, an abnormal coefficient of each region is set for each region, and when the information issued by the information issuer includes the region, the reference abnormal index threshold value is multiplied by the abnormal coefficient of the region, so as to obtain an actual preset abnormal index threshold value. The method has the advantages that various factors of information display can be fully considered, and the accuracy of determining suspected abnormal conditions of the displayed information landing page is improved.
Example four
Fig. 4 is a schematic structural diagram of a monitoring device for displaying a landing page of information according to a fourth embodiment of the present disclosure. As shown in fig. 4, the monitoring device for displaying the landing page of the information includes:
a characteristic parameter obtaining module 410, configured to obtain a characteristic parameter of information displayed on the information display server and controlled by an information publisher; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server;
an abnormal index determining module 420, configured to determine an abnormal index of the landing page of the display information according to the characteristic parameter;
and a display information landing page analysis module 430, configured to determine that the display information landing page is a suspected abnormal condition if the abnormality index meets a preset condition.
The technical scheme provided by the embodiment of the disclosure is executed by an information display server, and characteristic parameters of information displayed by the information display server and controlled by an information publisher are acquired; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; determining an abnormal index of the landing page of the display information according to the characteristic parameters; and if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal. By adopting the technical scheme provided by the disclosure, the abnormal content condition of the landing page of the display information can be effectively monitored, and the real-time and efficient monitoring effect is achieved.
On the basis of the above technical solutions, optionally, the apparatus further includes:
the display information landing page content monitoring module is used for capturing the display information landing page under the suspected abnormal condition; identifying the content of the display information landing page; and determining whether the display information landing page is an abnormal landing page according to the identification result.
On the basis of the above technical solutions, optionally, the characteristic parameter obtaining module is configured to obtain a policy behavior characteristic exhibited by the information publisher control information, and specifically configured to:
and if the information publisher changes the strategy behavior characteristics set by the display information in the information display strategy, acquiring the changed strategy behavior characteristics.
On the basis of the above technical solutions, optionally, the characteristic parameter obtaining module is configured to obtain an operation behavior characteristic of an information publisher for performing real-time control on an information display progress, and is specifically configured to:
and if the information publisher is detected to perform real-time operation on the information display progress in the information display process, recording the operation behavior to acquire the operation behavior characteristics of the display information.
On the basis of the above technical solutions, optionally, the policy behavior characteristics include: at least one of a display target label for displaying information, a display quantity of the display information in unit time and value data of the display information;
the operation behavior characteristics comprise: at least one of a time of the operational behavior, a frequency of the operational behavior, and a content of the operational behavior.
On the basis of the above technical solutions, optionally, the characteristic parameter obtaining module is specifically configured to at least one of:
acquiring the changed keywords of the display information, and judging whether the keywords of the display information are sensitive keywords or not;
acquiring the display rate of the changed display information, and judging whether the display rate of the changed display information exceeds a preset change degree range relative to the display rate of the display information before the change;
acquiring the value data of the changed display information, and judging whether the value data of the changed display information exceeds a preset value data reasonable increase range relative to the value data of the display information before the change;
acquiring the time of control operation, and judging whether the time of the control operation is within a preset control time range;
acquiring the frequency of control operation, and judging whether the frequency of the control operation exceeds a preset reasonable frequency range; and
acquiring the content of control operation, and judging whether the content of the control operation is abnormal control operation content;
and the abnormality index determination module is specifically configured to:
and if at least one judgment result is yes, determining an abnormal index of the landing page of the display information according to the characteristic parameters of which the judgment result is yes.
On the basis of the above technical solutions, optionally, the apparatus further includes:
the preset abnormal index threshold value determining module is used for determining a preset abnormal index threshold value corresponding to the region characteristic according to the region characteristic in the display strategy characteristic;
and the display information landing page analysis module is specifically configured to:
and if the abnormal index of the display information landing page is higher than the preset abnormal index threshold, determining that the display information landing page is suspected to be abnormal.
The product can execute the method provided by any embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method.
EXAMPLE five
Fig. 5 is a schematic structural diagram of a server according to a fifth embodiment of the present disclosure. Referring now to FIG. 5, a block diagram of a server 500 suitable for use in implementing embodiments of the present disclosure is shown. The server in the embodiments of the present disclosure may be a server for providing an information presentation function. The server shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, server 500 may include a processing device (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM) 502 or a program loaded from a storage device 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the server 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the server 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates a server 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, the processes described above with reference to the flow diagrams may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium of the present disclosure may be a computer readable signal medium or a computer readable medium or any combination of the two. A computer readable medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the server; or may exist separately and not be assembled into the server.
The computer-readable medium carries one or more programs which, when executed by the server, cause the server to perform: acquiring characteristic parameters of information displayed on the information display server controlled by an information publisher; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; determining an abnormal index of the landing page of the display information according to the characteristic parameters; and if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. The names of the modules and units do not limit the modules and units in some cases.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other combinations of features described above or equivalents thereof without departing from the spirit of the disclosure. For example, the above features and the technical features disclosed in the present disclosure (but not limited to) having similar functions are replaced with each other to form the technical solution.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present disclosure and the technical principles employed. Those skilled in the art will appreciate that the present disclosure is not limited to the particular embodiments described herein, and that various obvious changes, adaptations, and substitutions are possible, without departing from the scope of the present disclosure. Therefore, although the present disclosure has been described in greater detail with reference to the above embodiments, the present disclosure is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present disclosure, the scope of which is determined by the scope of the appended claims.
Claims (10)
1. A method for monitoring abnormity of landing pages for displaying information is characterized in that the method is executed by an information display server, and the method comprises the following steps:
acquiring characteristic parameters of information displayed on the information display server controlled by an information publisher; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; the operation behavior characteristics comprise that an information publisher pauses, restarts and terminates the display of the information in the information display process;
determining an abnormal index of the landing page of the display information according to the characteristic parameters;
and if the abnormal index accords with a preset condition, determining that the display information landing page is suspected to be abnormal.
2. The method of claim 1, wherein after determining that the landing page of the display information is suspected abnormal, the method further comprises:
capturing the display information landing page of the suspected abnormal condition;
identifying the content of the display information landing page; and
and determining whether the display information landing page is an abnormal landing page according to the identification result.
3. The method of claim 1, wherein obtaining the policy behavior feature for showing the control information of the information publisher comprises:
and if the information publisher changes the strategy behavior characteristics set by the display information in the information display strategy, acquiring the changed strategy behavior characteristics.
4. The method according to claim 1, wherein the obtaining of the operation behavior characteristic of the information publisher for controlling the information display progress in real time comprises:
and if the information publisher is detected to perform real-time operation on the information display progress in the information display process, recording the operation behavior to acquire the operation behavior characteristics of the display information.
5. The method according to any of claims 1-4, wherein the policy behavior feature comprises: at least one of a display target label for displaying information, a display quantity of the display information in unit time and value data of the display information;
the operational behavior characteristics include: at least one of a time of the operational behavior, a frequency of the operational behavior, and a content of the operational behavior.
6. The method according to claim 5, wherein the obtaining of the characteristic parameters of the information presented at the information presentation server controlled by the information publisher comprises at least one of the following:
acquiring the changed keywords of the display information, and judging whether the keywords of the display information are sensitive keywords or not;
acquiring the display rate of the changed display information, and judging whether the display rate of the changed display information exceeds a preset change degree range relative to the display rate of the display information before the change;
acquiring the value data of the changed display information, and judging whether the value data of the changed display information exceeds a preset value data reasonable increase range relative to the value data of the display information before the change;
acquiring the time of control operation, and judging whether the time of the control operation is within a preset control time range;
acquiring the frequency of control operation, and judging whether the frequency of the control operation exceeds a preset reasonable frequency range; and
acquiring the content of control operation, and judging whether the content of the control operation is abnormal control operation content;
and according to the characteristic parameters, determining an abnormal index of the landing page of the display information, which comprises the following steps:
and if at least one judgment result is yes, determining an abnormal index of the landing page of the display information according to the characteristic parameters of which the judgment result is yes.
7. The method of claim 1, wherein before determining that the floor page of the display information is suspected to be abnormal if the abnormality index meets a predetermined condition, the method further comprises:
determining a preset abnormal index threshold corresponding to the region characteristics according to the region characteristics in the display strategy behavior characteristics;
and if the abnormal index accords with a preset condition, determining that the displayed information landing page is a suspected abnormal condition, wherein the method comprises the following steps:
and if the abnormal index of the display information landing page is higher than the preset abnormal index threshold, determining that the display information landing page is suspected to be abnormal.
8. An anomaly monitoring device for landing pages displaying information, the device being configured for an information display server, the device comprising:
the characteristic parameter acquisition module is used for acquiring the characteristic parameters of the information displayed on the information display server and controlled by the information publisher; the features include at least one of: the information publisher controls the strategy behavior characteristics of information display and the operation behavior characteristics of the information publisher controlling the information display progress in real time in the information display process; the display information is associated with a landing page, and the landing page is provided by an information publisher server; the operation behavior characteristics comprise that an information publisher pauses, restarts and terminates the display of the information in the information display process;
the abnormal index determining module is used for determining the abnormal index of the landing page of the display information according to the characteristic parameters;
and the display information landing page analysis module is used for determining that the display information landing page is suspected to be abnormal if the abnormality index accords with a preset condition.
9. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the method for monitoring on-air page anomalies of presentation information according to any one of claims 1 to 7.
10. A mobile terminal comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method for monitoring the abnormality of the landing page of the presentation information according to any one of claims 1 to 7 when executing the computer program.
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| CN113744003A (en) * | 2020-05-27 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Prompting method and device |
| CN113743970A (en) * | 2020-05-29 | 2021-12-03 | 北京达佳互联信息技术有限公司 | Method and device for detecting landing page |
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