CN110109660A - A kind of monitoring short message touching reaches the system and method for effect - Google Patents
A kind of monitoring short message touching reaches the system and method for effect Download PDFInfo
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- CN110109660A CN110109660A CN201910374924.0A CN201910374924A CN110109660A CN 110109660 A CN110109660 A CN 110109660A CN 201910374924 A CN201910374924 A CN 201910374924A CN 110109660 A CN110109660 A CN 110109660A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/31—Programming languages or programming paradigms
- G06F8/315—Object-oriented languages
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F8/00—Arrangements for software engineering
- G06F8/30—Creation or generation of source code
- G06F8/38—Creation or generation of source code for implementing user interfaces
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
Abstract
Present invention mainly discloses the system and methods that a kind of monitoring short message touching reaches effect, its technical solution: the system of monitoring short message touching up to effect is by visualization system, short catenary system and distributed data analyzing system composition, monitor the method that short message touching reaches effect, including 5 steps: S1, task initialization, S2, cell-phone number coding, S3, dynamically short chain generates, S4, short chain jumps log collection, S5, daily record data analysis, the present invention is the application scenarios marketed based on short message, can effectively monitor marketing short message be sent completely after, the short chain click condition for including in short message official documents and correspondence, and it can analyze out which cell-phone number user clicks link in short message official documents and correspondence, on the one hand facilitate tracking marketing scene whole process conversion data, on the other hand by collecting positive sample user, model optimization Shi Jinhang model is facilitated to imitate Fruit optimization, to significantly improve economic benefit in efficiency and marketing scene.
Description
Technical field
The present invention relates to the communication technology and big data analysis technical field, especially a kind of monitoring short message touching is up to effect
System and method.
Background technique
Operator SMS business enters fast development after 2000, and China Mobile's China Unicom successively releases short message industry
Business, brings huge profit to operator, with the influence of smart phone and internet instant communication tool after 2010, I
The short message quantity that state mobile phone user sends starts to decline year by year, but short message is primarily used to enterprises service, message over 2017
Notice, fields, the average daily short message such as marketing are sent in 1,000,000,000 or more, and short message service starts to shine the second spring.
In marketing domain, short message, because it facilitates direct, is always maintained at good in recent years as a kind of direct method
Effect, it only includes the transmission of short message in report that traditional marketing messaging service provider, which can only provide the transmission report of short message,
Successful instance.Operation personnel, which is based on such statistical data, can not make effective effect optimization, be badly in need of it is a kind of effectively track it is short
The full-range method and system of letter marketing.
Summary of the invention
In view of the deficienciess of the prior art, the present invention provides a kind of system and method for monitoring short message touching and reaching effect, energy
After enough effective monitoring marketing short messages are sent completely, the short chain click condition for including in short message official documents and correspondence, and which can analyze out
A little cell-phone number users click the link in short message official documents and correspondence.
Term is explained:
1, short chain, it is popular for, be exactly by long URL network address, by program calculate etc. modes, be converted to brief network address
Character string.
2, Nginx, Web server/Reverse Proxy of a lightweight.Its main feature is that it is few to occupy memory, concurrently
Ability is strong, and China's Mainland is had using nginx website user: Baidu, Jingdone district, Sina, Netease, Tencent, Taobao etc..
3, Hadoop is a distributed system infrastructure developed by apache foundation.
4, Lua is a small and exquisite scripting language.Its purpose of design be in order to by flexibly be embedded in application program in
Flexible extension is provided for application program and customization function, Lua are write by standard C, almost in all operating system peace
It can compilation run on platform.
5, Git is the distributed version control system of an open source, can handle effectively, at high speed from very little to very
Big Item version management.
6, Kafka is the open source stream process platform developed by Apache Software Foundation, is compiled by Scala and Java
It writes.Kafka is that a kind of distributed post of high-throughput subscribes to message system.
In order to achieve the above object, the present invention is achieved through the following technical solutions: a kind of to monitor short message touching up to effect
System, it is characterised in that: be made of visualization system, short catenary system and distributed data analyzing system；
The visualization system be based on java exploitation web system, provide user's short message transmission visualized operation with
And provide data result visualization and downloading；
The short catenary system is that micro services without Single Point of Faliure based on nginx+lua+redis Components Development are
It unites, is to provide short chain encoding service, short chain jumps service, short chain monitoring service.
The distributed data analyzing system is to provide data acquisition service, data analysis service, data storage service,
It is constructed around hadoop ecosphere technology component.
A method of monitoring short message touching reaches effect, which comprises the following steps:
S1, task initialization；
S2, cell-phone number coding；
S3, the short chain of dynamic generate；
S4, short chain jump log collection；
S5, daily record data analysis.
The present invention is further, S1 task initialization is specifically to login short message to send platform web interface, the related short message hair of submission
It send material for system audit, while uploading phone number file, if audit does not pass through, return remodifies and submits audit,
What audit passed through, it automatically generates short message and sends task, generate task id.
The present invention is further, S2 cell-phone number coding is specifically to search the cell-phone number that this task needs to encode according to task id
List is carried out phone number coding and is write under the premise of meeting uniform resource identifier syntax rule using 26 alphabet sizes
And 0 to 9 number combination each cell-phone number is encoded into unique 6 bit length character string, which counter can be solved.
The present invention is further, it is specifically according to the character string and task id after coding, from available that the short chain of S3 dynamic, which generates,
It selects the character string encoded in a domain name splicing as short url in short domain name library, can be jumped to by mapping this short url
One long url carries out short link mapping, completes short chain and jump configuration, be each phone number, generates the dynamic of independent short chain
Official documents and correspondence carries out short message transmission.
The present invention is further, the short chain of S4 jumps log collection reads nginx log particular by log collector in real time
File sends message-oriented middleware kafka for log, then is stored to hdfs by the data of log collector consumption kafka for number
It is used according to analysis.Acquisition nginx journal file is the java program based on oneself realization using Kafka as message-oriented middleware reality
Existing, log finally collects in hdfs distributed file system, and data collection interval can be accomplished on time.
The present invention is further, the analysis of S5 daily record data is specifically visited by crawler in regulation engine filtering log data first
It asks data, then carries out the access behavior parsing of each dynamic link, count the dynamic link being clicked, calculated eventually by decoding
Method is reduced into corresponding cell-phone number.
The present invention is further, it includes: official documents and correspondence, signature and landing page link, the landing page chain that related short message, which sends material,
It connects and considers in information security, while preventing dpi hijacking data, provided landing page link requires to be only to allow the side https
The link that formula accesses.
Further, a kind of monitoring short message touching according to claim 7 reaches the method for effect, feature exists the present invention
In: crawler access data main method is the library crawler IP retained based on long-term log analysis in filtering log data, is climbed
The library worm useragent, ip access frequency, access time point factor are made automatic identification and are filtered.
The present invention has the beneficial effect that
The present invention is the application scenarios marketed based on short message, can effectively monitor marketing short message be sent completely after, short message
The short chain click condition for including in official documents and correspondence, and can analyze out which cell-phone number user clicks link in short message official documents and correspondence,
On the one hand tracking marketing scene whole process conversion data is facilitated to facilitate model optimization on the other hand by collecting positive sample user
Shi Jinhang modelling effect optimization, to significantly improve economic benefit in efficiency and marketing scene.
Detailed description of the invention
Fig. 1 is a kind of functional frame composition for monitoring short message touching and reaching the system of effect；
Fig. 2 is a kind of method detailed process schematic diagram for monitoring short message touching and reaching effect；
A kind of detailed architecture figure of system of the monitoring short message touching of Fig. 3 up to effect；
Fig. 4 is encryption algorithm flow chart.
Specific embodiment
In conjunction with attached drawing, present pre-ferred embodiments are described in further details.
As shown in Figure 1, a kind of monitoring short message touching reaches the system of effect, it is characterised in that: be by visualization system, short linkwork
System and distributed data analyzing system composition；
The visualization system be based on java exploitation web system, provide user's short message transmission visualized operation with
And provide data result visualization and downloading；
The short catenary system is that micro services without Single Point of Faliure based on nginx+lua+redis Components Development are
It unites, is to provide short chain encoding service, short chain jumps service, short chain monitoring service.It is to be based on that nginx domain name, which jumps service,
Nginx+lua script realizes, but reaches and configure at any time online, while not influencing online service.
In order to guarantee that commercial stability has specially done short chain monitoring service, it can know that short chain jumps in real time by monitoring
Function, whether normal operation, and whether the network access speed of each operator in all parts of the country is normal for domain name mapping；The distribution
Formula data analysis system is to provide data acquisition service, data analysis service, data storage service, around the hadoop ecosphere
Technology component building.Impala, hive, spark streaming etc. batch or streaming are integrated on distributed data system
Calculating instrument is processed to excavate for data cleansing and be used.
As shown in Fig. 2, a kind of monitoring short message touching reaches the method for effect, which comprises the following steps:
S1, task initialization；It specifically logins short message and sends platform web interface, related short message is submitted to send material for being
System audit, while uploading phone number file, if audit does not pass through, return remodifies and submit audit, audits and passes through,
It automatically generates short message and sends task, generate task id.
S2, according to task id, search this task and need the cell-phone number list that encodes, carry out phone number coding, coding knot
Fruit is 6 bit length character strings；Specifically under the premise of meeting uniform resource identifier syntax rule, 26 alphabet sizes are utilized
It writes and 0 to 9 numbers combines each cell-phone number being encoded into unique 6 bit length character string, which counter can be solved.
S3, the short chain of dynamic generate；According to the character string and task id after coding, one is selected from available short domain name library
The character string encoded in domain name splicing can jump to a long url by mapping this short url, carry out short chain as short url
Mapping is connect, short chain is completed and jumps configuration, is each phone number, the dynamic official documents and correspondence of independent short chain is generated, carries out short message transmission.
S4, short chain jump log collection；Nginx journal file is read in real time particular by log collector, by log
It is sent to message-oriented middleware kafka, then is analyzed and is used for data to hdfs by the data storage of log collector consumption kafka.
Acquisition nginx journal file is that the java program realized based on oneself realizes that log is final using Kafka as message-oriented middleware
It collects in hdfs distributed file system, data collection interval can be accomplished on time.
S5, daily record data analysis；Data are specifically accessed by crawler in regulation engine filtering log data first, then
The access behavior parsing for carrying out each dynamic link, counts the dynamic link being clicked, is reduced into pair eventually by decoding algorithm
The cell-phone number answered generates user and clicks behavior report, is transmitted to web terminal and carries out data displaying, and provides web downloading.It is described
Crawler access data main method is the library crawler IP retained based on long-term log analysis, crawler in filtering log data
The library useragent, ip access frequency, access time point factor are made automatic identification and are filtered.
As shown in figure 3, interactive interface provides the audit submission function that related short message sends material, can also be provided for user
Short chain systematic function, while also providing dynamic short chain data report downloading.It includes: official documents and correspondence, label that wherein related short message, which sends material,
Name and landing page link, landing page link considers in information security, while preventing dpi hijacking data, provided landing page
Link requires to be the link for only https mode being allowed to access.It is with restful api between interactive interface and short catenary system
It is communicated, short chain service is primarily based on bloomfilter data structure and does the repetition judgement of magnanimity number, then will be after re-scheduling
Number, encoded by the short chain encoding algorithm of dynamic, configure and jumped into domain name, encryption algorithm is that a kind of 62 systems customization is compiled
Code algorithm.
As shown in figure 4, short message Batch sending hair, at rear, if there is user clicks the link in short message, log collector can
To collect real-time nginx log and be sent to kafka, there is product in special data consumption service meeting real-time consumption kafka
Tired data are sent to distributed data processing system, carry out large-scale data analysis, why choose distributed data processing system
System carries out data processing, is because there is hundred million access log to need to clean analysis daily.
The present invention is the application scenarios marketed based on short message, can effectively monitor marketing short message be sent completely after, short message
The short chain click condition for including in official documents and correspondence, and can analyze out which cell-phone number user clicks link in short message official documents and correspondence,
On the one hand tracking marketing scene whole process conversion data is facilitated to facilitate model optimization on the other hand by collecting positive sample user
Shi Jinhang modelling effect optimization, to significantly improve economic benefit in efficiency and marketing scene.
Above-described embodiment is only used for illustrating inventive concept of the invention, rather than the restriction to rights protection of the present invention,
It is all to be made a non-material change to the present invention using this design, protection scope of the present invention should all be fallen into.
Claims (9)
1. the system that a kind of monitoring short message touching reaches effect, it is characterised in that: be by visualization system, short catenary system and distribution
Data analysis system composition；
The visualization system is the web system based on java exploitation, provides the visualized operation of user's short message transmission and mentions
It visualizes and downloads for data result；
The short catenary system is the system of the micro services without Single Point of Faliure based on nginx+lua+redis Components Development,
In providing short chain encoding service, short chain jumps service, short chain monitoring service.
The distributed data analyzing system is to provide data acquisition service, data analysis service, and data storage service surrounds
The building of hadoop ecosphere technology component.
2. a kind of method that monitoring short message touching reaches effect, which comprises the following steps:
S1, task initialization；
S2, cell-phone number coding；
S3, the short chain of dynamic generate；
S4, short chain jump log collection；
S5, daily record data analysis.
3. the method that a kind of monitoring short message touching according to claim 2 reaches effect, it is characterised in that: S1 task initialization tool
Body is to login short message to send platform web interface, submits related short message to send material for system audit, while uploading phone number text
Part, if audit does not pass through, return remodifies and submits audit, audits and passes through, and automatically generates short message and sends task, generation
Task id.
4. the method that a kind of monitoring short message touching according to claim 2 reaches effect, it is characterised in that: S2 cell-phone number coding tool
Body is to search the cell-phone number list that this task needs to encode according to task id, carries out phone number coding, is meeting unified resource
Under the premise of identifier grammar rule, is write using 26 alphabet sizes and each cell-phone number is encoded into only by 0 to 9 number combinations
One 6 bit length character strings, the character string counter can be solved.
5. the method that a kind of touching of the monitoring short message according to Claims 2 or 3 or 4 reaches effect, it is characterised in that: S3 dynamic is short
It is specifically to be compiled according to the character string and task id after coding from selecting a domain name to splice in available short domain name library that chain, which generates,
The good character string of code can jump to a long url as short url, by mapping this short url, carry out short link mapping, complete
Short chain jumps configuration, is each phone number, generates the dynamic official documents and correspondence of independent short chain, carries out short message transmission.
6. the method that a kind of touching of the monitoring short message according to Claims 2 or 3 or 4 reaches effect, it is characterised in that: the short chain of S4 is jumped
Turn log collection and read nginx journal file in real time particular by log collector, sends message-oriented middleware for log
Kafka, then analyzed and used for data to hdfs by the data storage of log collector consumption kafka.
7. the method that a kind of monitoring short message touching according to claim 6 reaches effect, it is characterised in that: the analysis of S5 daily record data
Data are specifically accessed by crawler in regulation engine filtering log data first, then carry out the access row of each dynamic link
For parsing, the dynamic link being clicked is counted, is reduced into corresponding cell-phone number eventually by decoding algorithm.
8. the method that a kind of monitoring short message touching according to claim 3 reaches effect, it is characterised in that: related short message sends material
Material includes: official documents and correspondence, signature and landing page link, and the landing page link considers in information security, while preventing dpi data from robbing
It holds, provided landing page link requires to be the link for only https mode being allowed to access.
9. the method that a kind of monitoring short message touching according to claim 7 reaches effect, it is characterised in that: in filtering log data
Crawler access data main method is the library crawler IP retained based on long-term log analysis, the library crawler useragent, ip visit
Ask that frequency, access time point factor are made automatic identification and be filtered.
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Cited By (9)
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| CN110502510A (en) * | 2019-08-28 | 2019-11-26 | 南威软件股份有限公司 | A kind of real-time analysis of WIFI terminal equipment track data and De-weight method and system |
| CN110730428A (en) * | 2019-09-30 | 2020-01-24 | 汉海信息技术(上海)有限公司 | Short message click data acquisition method and device, electronic equipment and storage medium |
| CN110866759A (en) * | 2019-10-17 | 2020-03-06 | 上海易点时空网络有限公司 | Data processing method and device for user recall, equipment and storage medium |
| CN111008344A (en) * | 2019-09-20 | 2020-04-14 | 上海数鸣人工智能科技有限公司 | Exclusive short link data analysis method |
| CN111628859A (en) * | 2020-06-05 | 2020-09-04 | 上海创蓝文化传播有限公司 | Method and device for auditing short message text based on distributed high concurrency condition |
| CN112073923A (en) * | 2020-09-04 | 2020-12-11 | 江苏锐创软件技术有限公司 | Communication method, device, gateway and readable storage medium compatible with multiple operators |
| CN112769636A (en) * | 2020-12-16 | 2021-05-07 | 咪咕数字传媒有限公司 | Video short message link monitoring method and device, electronic equipment and storage medium |
| CN115529564A (en) * | 2022-09-19 | 2022-12-27 | 全通金信控股(广东)有限公司 | Short message issuing method, device and system based on campus industry |
| CN116610387A (en) * | 2023-07-17 | 2023-08-18 | 杭州比智科技有限公司 | Channel docking and data analysis method based on dynamic loading and bitmap |
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| CN112769636A (en) * | 2020-12-16 | 2021-05-07 | 咪咕数字传媒有限公司 | Video short message link monitoring method and device, electronic equipment and storage medium |
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| CN115529564A (en) * | 2022-09-19 | 2022-12-27 | 全通金信控股(广东)有限公司 | Short message issuing method, device and system based on campus industry |
| CN116610387A (en) * | 2023-07-17 | 2023-08-18 | 杭州比智科技有限公司 | Channel docking and data analysis method based on dynamic loading and bitmap |
| CN116610387B (en) * | 2023-07-17 | 2023-10-03 | 杭州比智科技有限公司 | Channel docking and data analysis method based on dynamic loading and bitmap |
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