CN110060084A

CN110060084A - A kind of ad traffic distribution control method, terminal and computer readable storage medium

Info

Publication number: CN110060084A
Application number: CN201910152879.4A
Authority: CN
Inventors: 林赞荣
Original assignee: Nubia Technology Co Ltd
Current assignee: Nubia Technology Co Ltd
Priority date: 2019-02-28
Filing date: 2019-02-28
Publication date: 2019-07-26

Abstract

The invention discloses a kind of ad traffic distribution control method, terminal and computer readable storage mediums, the ad traffic distributes control method and passes through the targeted advertisements of acquisition flow to be allocated, wherein targeted advertisements include multiple targeted advertisements groups, and then it is scored according to the comprehensive quality that preset rules calculate each targeted advertisements group, further, assignment of traffic based on the comprehensive quality scoring control targeted advertisements being calculated, it solves and directly gives media end assignment of traffic to targeted advertisements DSP in the prior art, lead to problems such as flow waste or advertising platform income low.The invention also discloses a kind of terminal and computer readable storage mediums largely to reduce unnecessary flow waste, realize media end maximum revenue by implementing above scheme.

Description

A kind of ad traffic distribution control method, terminal and computer readable storage medium

Technical field

The present invention relates to field of terminal technology, more specifically to a kind of ad traffic distribution control method, terminal and Computer readable storage medium.

Background technique

Currently, advertisement dispensing is one of most common information propagation pattern in internet, more and more advertisers are intended to Advertisement is shown to user by the network media.As the market of Internet advertising is skyrocketed through, advertisement has become most of interconnection Net the main profit mode of enterprise.

But the resource of media advertisement position is limited, the putting mode of advertisement mainly has privatization dispensing and real time bid Mode is launched.Each advertisement bit traffic often to meet privatization dispensing simultaneously and real time bid mode is launched.In the prior art, Traffic management is mainly carried out in such a way that flow pre-allocates, direct traffic accesses privately owned DSP (Demand-Side Platform, want advertisement side's platform) or ADX (Ad Exchange, advertisement transaction platform), but the advertisement of each DSP and ADX Quality not can guarantee.For example, after running for a period of time, there is advertisement in a certain targeted advertisements DSP A during actual operation Of poor quality, clicking rate and conversion ratio are low, or because the problems such as advertisement of budgetary shortfall undercarriage major part, server failure leads to not ask Targeted advertisements DSP A is sought, however since media end flow has been pre-assigned to targeted advertisements DSP A, lead to flow waste or wide Accuse the decline of platform income.

Summary of the invention

The technical problem to be solved in the present invention is that in the prior art directly by media end assignment of traffic to targeted advertisements DSP leads to problems such as flow waste or advertising platform income low.For the technical problem, a kind of ad traffic distribution control is provided Method, terminal and computer readable storage medium processed.

In order to solve the above technical problems, the present invention provides a kind of ad traffic distribution control method, the ad traffic point Distribution controlling method includes:

The targeted advertisements of flow to be allocated are obtained, the targeted advertisements include multiple targeted advertisements groups；

The comprehensive quality scoring of each targeted advertisements group is calculated according to preset rules；

The assignment of traffic of the targeted advertisements is controlled based on the comprehensive quality scoring being calculated.

Optionally, the comprehensive quality for calculating each targeted advertisements group according to preset rules scores, comprising:

It is wide that each target is calculated according at least one of ad click percent of pass, ad quality grading, advertisement unit price The comprehensive quality of announcement group scores.

Optionally, the assignment of traffic that the targeted advertisements are controlled based on the comprehensive quality being calculated scoring, Include:

Judge that comprehensive quality scoring is lower than the target of preset comprehensive quality score threshold value in the first preset time period Whether the accounting of advertisement group is more than default accounting threshold value；

If so, the targeted advertisements are switched to the rear benefit in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements Advertisement distributes flow for the rear benefit advertisement；

If it is not, distributing flow for the targeted advertisements；

Or,

Judge that comprehensive quality scoring is lower than the target of preset comprehensive quality score threshold value in the first preset time period Whether the number of advertisement group is more than predetermined number threshold value；

If so, the targeted advertisements are switched to rear benefit advertisement corresponding with the targeted advertisements, for the rear benefit advertisement Distribute flow；

If it is not, distributing flow for the targeted advertisements.

Optionally, described that the targeted advertisements are switched in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements Rear benefit advertisement, distributed before flow to mend advertisement after described, comprising:

Priority ranking is carried out to the rear each rear benefit advertisement mended in advertising listing according to comprehensive quality scoring, it is described comprehensive It is higher to close the more high corresponding rear priority for mending advertisement of quality score；

The rear benefit advertisement targeted advertisements being switched in the rear benefit advertising listing that the targeted advertisements are correspondingly arranged is Advertisement is mended after described distributes flow, comprising:

The targeted advertisements are switched to the rear benefit advertisement with highest priority in the rear benefit advertising listing, after being described It mends advertisement and distributes flow.

Optionally, when being that the rear benefit advertisement distributes flow, the dispensing state of the targeted advertisements is set as having cut Change state；

When distributing flow for the targeted advertisements, set the dispensing state of the targeted advertisements to normally to launch shape State；

When getting the targeted advertisements of flow to be allocated again in the second preset time period, according to the targeted advertisements Dispensing state, control the assignment of traffic of the targeted advertisements.

Optionally, it when being the rear benefit advertisement distribution flow, requests the rear benefit advertisement and shows the rear benefit advertisement Show in client；

When distributing flow for the targeted advertisements, requests the targeted advertisements and show the targeted advertisements in client End.

Optionally, described that the targeted advertisements are switched in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements Rear benefit advertisement, to mend after described when advertisement distributes flow, further includes:

Staff is notified by least one of mail, short message, phone to inform ad traffic distribution condition.

Optionally, described that the targeted advertisements are switched in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements Rear benefit advertisement, distributed after flow to mend advertisement after described, further includes:

As starting point at the time of flow being distributed for the rear benefit advertisement, the third preset time lighted from described is judged Whether section reaches preset time threshold；

If so, mending advertisement after will be described switches back into the targeted advertisements, flow is distributed for the targeted advertisements；

Or,

The comprehensive quality scoring of primary each targeted advertisements group of targeted advertisements is detected every the 4th preset time period；

Judge whether there is continuous preset times detect predetermined number in the targeted advertisements targeted advertisements group it is comprehensive Closing quality score is more than preset comprehensive quality score threshold value；

If so, mending advertisement after will be described switches back into targeted advertisements, flow is distributed for the targeted advertisements.

Further, the present invention also provides a kind of terminals, which is characterized in that the terminal include processor, memory, And communication bus；

The communication bus is for realizing the connection communication between the processor and the memory；

The processor is for executing one or more program stored in the memory, to realize as above-mentioned wide The step of accusing flow distribution control method.

Further, the present invention also provides a kind of computer readable storage medium, computer-readable recording medium storages There is one or more program, one or more program can be executed by one or more processor, above-mentioned wide to realize The step of accusing flow distribution control method.

Beneficial effect

The present invention provides a kind of ad traffic distribution control method, terminal and computer readable storage medium, the ad stream Amount distribution control method is by the targeted advertisements of acquisition flow to be allocated, and wherein targeted advertisements include multiple targeted advertisements groups, into And scored according to the comprehensive quality that preset rules calculate each targeted advertisements group, further, based on the comprehensive quality being calculated The assignment of traffic of scoring control targeted advertisements, solves and directly gives media end assignment of traffic to targeted advertisements DSP in the prior art, Lead to problems such as flow waste or advertising platform income low.Namely in the present invention, pass through the targeted advertisements to flow to be allocated In multiple targeted advertisements groups carry out comprehensive quality scoring, and then further according to the comprehensive quality of obtained each targeted advertisements group score The assignment of traffic to targeted advertisements is controlled, largely reduces unnecessary flow waste, realizes media end income most Bigization.

Detailed description of the invention

Present invention will be further explained below with reference to the attached drawings and examples, in attached drawing:

The hardware structural diagram of Fig. 1 each embodiment one optional mobile terminal to realize the present invention；

Fig. 2 is the wireless communication system schematic diagram of mobile terminal as shown in Figure 1；

Fig. 3 is the basic procedure schematic diagram that the ad traffic that first embodiment of the invention provides distributes control method；

Fig. 4 is that the first feasible scored based on the comprehensive quality being calculated that first embodiment of the invention provides is controlled The basic procedure schematic diagram of the assignment of traffic of targeted advertisements；

Fig. 5 is that second of feasible scored based on the comprehensive quality being calculated that first embodiment of the invention provides is controlled The basic procedure schematic diagram of the assignment of traffic of targeted advertisements；

Fig. 6 is the first feasible basic procedure signal for switching back into targeted advertisements that first embodiment of the invention provides Figure；

Fig. 7 is second of feasible basic procedure signal for switching back into targeted advertisements that first embodiment of the invention provides Figure；

Fig. 8 is that the basic procedure that a kind of specific ad traffic that second embodiment of the invention provides distributes control method shows It is intended to；

Fig. 9 is the structural schematic diagram for the terminal that third embodiment of the invention provides.

Specific embodiment

It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.

In subsequent description, it is only using the suffix for indicating such as " module ", " component " or " unit " of element Be conducive to explanation of the invention, itself there is no a specific meaning.Therefore, " module ", " component " or " unit " can mix Ground uses.

Terminal can be implemented in a variety of manners.For example, terminal described in the present invention may include such as mobile phone, plate Computer, laptop, palm PC, personal digital assistant (Personal Digital Assistant, PDA), portable Media player (Portable Media Player, PMP), navigation device, wearable device, Intelligent bracelet, pedometer etc. move The fixed terminals such as dynamic terminal, and number TV, desktop computer.

It will be illustrated by taking mobile terminal as an example in subsequent descriptions, it will be appreciated by those skilled in the art that in addition to special Except element for moving purpose, the construction of embodiment according to the present invention can also apply to the terminal of fixed type.

Referring to Fig. 1, a kind of hardware structural diagram of its mobile terminal of each embodiment to realize the present invention, the shifting Dynamic terminal 100 may include: RF (Radio Frequency, radio frequency) unit 101, WiFi module 102, audio output unit 103, A/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, the components such as memory 109, processor 110 and power supply 111.It will be understood by those skilled in the art that shown in Fig. 1 Mobile terminal structure does not constitute the restriction to mobile terminal, and mobile terminal may include components more more or fewer than diagram, Perhaps certain components or different component layouts are combined.

It is specifically introduced below with reference to all parts of the Fig. 1 to mobile terminal:

Radio frequency unit 101 can be used for receiving and sending messages or communication process in, signal sends and receivees, specifically, radio frequency list Uplink information can be sent to base station by member 101, after the downlink information that in addition can also be sent base station receives, be sent to movement The processor 110 of terminal is handled, and base station can be to the downlink information that radio frequency unit 101 is sent and be sent according to radio frequency unit 101 Uplink information generate, be also possible to after the information update for detecting mobile terminal actively to push to radio frequency unit 101, For example, base station can be to the radio frequency unit 101 of mobile terminal after detecting that geographical location locating for mobile terminal changes The message informing of geographical location variation is sent, radio frequency unit 101 can send out the message informing after receiving the message informing The processor 110 for giving mobile terminal is handled, and the processor 110 of mobile terminal can control the message informing and be shown in movement eventually On the display panel 1061 at end；In general, radio frequency unit 101 include but is not limited to antenna, at least one amplifier, transceiver, Coupler, low-noise amplifier, duplexer etc..In addition, radio frequency unit 101 can also by wireless communication with network and other set Standby communication, specifically may include: by wireless communication with the server communication in network system, for example, mobile terminal can be with File resource is downloaded from server by wireless communication, for example application program can be downloaded from server, in mobile terminal After the downloading of a certain application program is completed, if the corresponding file resource of the application program updates in server, the server It can be by wireless communication to the message informing of mobile terminal push resource updates, to remind user to carry out more the application program Newly.Any communication standard or agreement, including but not limited to GSM (Global System of can be used in above-mentioned wireless communication Mobile communication, global system for mobile communications), GPRS (General Packet Radio Service, it is general Be grouped wireless service), CDMA2000 (Code Division Multiple Access 2000, CDMA 2000), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), TD-SCDMA (Time Division- Synchronous Code Division Multiple Access, TD SDMA), FDD-LTE (Frequency Division Duplexing-Long Term Evolution, frequency division duplex long term evolution) and TDD-LTE (Time Division Duplexing-Long Term Evolution, time division duplex long term evolution) etc..

WiFi belongs to short range wireless transmission technology, and mobile terminal can help user to receive and dispatch electricity by WiFi module 102 Sub- mail, browsing webpage and access streaming video etc., it provides wireless broadband internet access for user.Although Fig. 1 shows Go out WiFi module 102, but it is understood that, and it is not belonging to must be configured into for mobile terminal, it completely can be according to need It to omit within the scope of not changing the essence of the invention.

Audio output unit 103 can be in call signal reception pattern, call mode, record mould in mobile terminal 100 When under the isotypes such as formula, speech recognition mode, broadcast reception mode, by radio frequency unit 101 or WiFi module 102 it is received or The audio data stored in memory 109 is converted into audio signal and exports to be sound.Moreover, audio output unit 103 Audio output relevant to the specific function that mobile terminal 100 executes can also be provided (for example, call signal receives sound, disappears Breath receives sound etc.).Audio output unit 103 may include loudspeaker, buzzer etc..

A/V input unit 104 is for receiving audio or video signal.A/V input unit 104 may include graphics processor (Graphics Processing Unit, GPU) 1041 and microphone 1042, graphics processor 1041 is in video acquisition mode Or the image data of the static images or video obtained in image capture mode by image capture apparatus (such as camera) carries out Reason.Treated, and picture frame may be displayed on display unit 106.Through graphics processor 1041, treated that picture frame can be deposited Storage is sent in memory 109 (or other storage mediums) or via radio frequency unit 101 or WiFi module 102.Mike Wind 1042 can connect in telephone calling model, logging mode, speech recognition mode etc. operational mode via microphone 1042 Quiet down sound (audio data), and can be audio data by such acoustic processing.Audio that treated (voice) data can To be converted to the format output that can be sent to mobile communication base station via radio frequency unit 101 in the case where telephone calling model. Microphone 1042 can be implemented various types of noises elimination (or inhibition) algorithms and send and receive sound to eliminate (or inhibition) The noise generated during frequency signal or interference.

Mobile terminal 100 further includes at least one sensor 105, such as optical sensor, motion sensor and other biographies Sensor.Specifically, optical sensor includes ambient light sensor and proximity sensor, wherein ambient light sensor can be according to environment The light and shade of light adjusts the brightness of display panel 1061, and proximity sensor can close when mobile terminal 100 is moved in one's ear Display panel 1061 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (general For three axis) size of acceleration, it can detect that size and the direction of gravity when static, can be used to identify the application of mobile phone posture (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.； The fingerprint sensor that can also configure as mobile phone, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer, The other sensors such as hygrometer, thermometer, infrared sensor, details are not described herein.

Display unit 106 is for showing information input by user or being supplied to the information of user.Display unit 106 can wrap Display panel 1061 is included, liquid crystal display (Liquid Crystal Display, LCD), Organic Light Emitting Diode can be used Forms such as (Organic Light-Emitting Diode, OLED) configure display panel 1061.

User input unit 107 can be used for receiving the number or character information of input, and generate the use with mobile terminal Family setting and the related key signals input of function control.Specifically, user input unit 107 may include touch panel 1071 with And other input equipments 1072.Touch panel 1071, also referred to as touch screen collect the touch operation of user on it or nearby (for example user uses any suitable objects or attachment such as finger, stylus on touch panel 1071 or in touch panel 1071 Neighbouring operation), and corresponding attachment device is driven according to preset formula.Touch panel 1071 may include touch detection Two parts of device and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation band The signal come, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and by it It is converted into contact coordinate, then gives processor 110, and order that processor 110 is sent can be received and executed.In addition, can To realize touch panel 1071 using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves.In addition to touch panel 1071, user input unit 107 can also include other input equipments 1072.Specifically, other input equipments 1072 can wrap It includes but is not limited in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, operating stick etc. It is one or more, specifically herein without limitation.

Further, touch panel 1071 can cover display panel 1061, when touch panel 1071 detect on it or After neighbouring touch operation, processor 110 is sent to determine the type of touch event, is followed by subsequent processing device 110 according to touch thing The type of part provides corresponding visual output on display panel 1061.Although in Fig. 1, touch panel 1071 and display panel 1061 be the function that outputs and inputs of realizing mobile terminal as two independent components, but in certain embodiments, it can The function that outputs and inputs of mobile terminal is realized so that touch panel 1071 and display panel 1061 is integrated, is not done herein specifically It limits.For example, when by radio frequency unit 101 receive the message informing of a certain application program when, processor 110 can control by The message informing is shown in a certain predeterminable area of display panel 1061, a certain area of the predeterminable area and touch panel 1071 Domain is corresponding, can be in corresponding region on display panel 1061 by carrying out touch control operation to a certain region of touch panel 1071 The message informing of display is controlled.

Interface unit 108 be used as at least one external device (ED) connect with mobile terminal 100 can by interface.For example, External device (ED) may include wired or wireless headphone port, external power supply (or battery charger) port, wired or nothing Line data port, memory card port, the port for connecting the device with identification module, audio input/output (I/O) end Mouth, video i/o port, ear port etc..Interface unit 108 can be used for receiving the input from external device (ED) (for example, number It is believed that breath, electric power etc.) and the input received is transferred to one or more elements in mobile terminal 100 or can be with For transmitting data between mobile terminal 100 and external device (ED).

Memory 109 can be used for storing software program and various data.Memory 109 can mainly include storing program area The storage data area and, wherein storing program area can (such as the sound of application program needed for storage program area, at least one function Sound playing function, image player function etc.) etc.；Storage data area can store according to mobile phone use created data (such as Audio data, phone directory etc.) etc..In addition, memory 109 may include high-speed random access memory, it can also include non-easy The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.

Processor 110 is the control centre of mobile terminal, utilizes each of various interfaces and the entire mobile terminal of connection A part by running or execute the software program and/or module that are stored in memory 109, and calls and is stored in storage Data in device 109 execute the various functions and processing data of mobile terminal, to carry out integral monitoring to mobile terminal.Place Managing device 110 may include one or more processing units；Preferably, processor 110 can integrate application processor and modulatedemodulate is mediated Manage device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is main Processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 110.

Mobile terminal 100 can also include the power supply 111 (such as battery) powered to all parts, it is preferred that power supply 111 Can be logically contiguous by power-supply management system and processor 110, to realize management charging by power-supply management system, put The functions such as electricity and power managed.

Although Fig. 1 is not shown, mobile terminal 100 can also be including bluetooth module etc., and details are not described herein.

Embodiment to facilitate the understanding of the present invention, the communications network system that mobile terminal of the invention is based below into Row description.

Referring to Fig. 2, Fig. 2 is a kind of communications network system architecture diagram provided in an embodiment of the present invention, the communication network system System is the LTE system of universal mobile communications technology, which includes UE (User Equipment, the use of successively communication connection Family equipment) (the land Evolved UMTS Terrestrial Radio Access Network, evolved UMTS 201, E-UTRAN Ground wireless access network) 202, EPC (Evolved Packet Core, evolved packet-based core networks) 203 and operator IP operation 204。

Specifically, UE201 can be above-mentioned terminal 100, and details are not described herein again.

E-UTRAN202 includes eNodeB2021 and other eNodeB2022 etc..Wherein, eNodeB2021 can be by returning Journey (backhaul) (such as X2 interface) is connect with other eNodeB2022, after UE201 is connect with eNodeB2021, can receive To the PUSH message notice sent by eNodeB2021, eNodeB2021 may be coupled to EPC203, and eNodeB2021 can be mentioned For the access of UE201 to EPC203.

EPC203 may include MME (Mobility Management Entity, mobility management entity) 2031, HSS (Home Subscriber Server, home subscriber server) 2032, other MME2033, SGW (Serving Gate Way, Gateway) 2034, PGW (PDN Gate Way, grouped data network gateway) 2035 and PCRF (Policy and Charging Rules Function, policy and rate functional entity) 2036 etc..Wherein, MME2031 be processing UE201 and The control node of signaling, provides carrying and connection management between EPC203.HSS2032 is all to manage for providing some registers Such as the function of home location register (not shown) etc, and preserves some related service features, data rates etc. and use The dedicated information in family.All customer data can be sent by SGW2034, and PGW2035 can provide the IP of UE 201 Address distribution and other functions, PCRF2036 are strategy and the charging control strategic decision-making of business data flow and IP bearing resource Point, it selects and provides available strategy and charging control decision with charge execution function unit (not shown) for strategy.

IP operation 204 may include internet, Intranet, IMS (IP Multimedia Subsystem, IP multimedia System) or other IP operations etc..

Although above-mentioned be described by taking LTE system as an example, those skilled in the art should know the present invention is not only Suitable for LTE system, be readily applicable to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA with And the following new network system etc., herein without limitation.

Based on above-mentioned mobile terminal hardware configuration and communications network system, each embodiment of the present invention is proposed.

First embodiment

Directly give media end assignment of traffic to targeted advertisements DSP in the prior art to solve, cause flow waste or The problems such as advertising platform income is low.The present embodiment provides a kind of ad traffics to distribute control method, ad traffic distribution control Method is by the targeted advertisements of acquisition flow to be allocated, and wherein targeted advertisements include multiple targeted advertisements groups, and then according to default Rule calculates the comprehensive quality scoring of each targeted advertisements group, further, based on the comprehensive quality scoring control mesh being calculated Mark the assignment of traffic of advertisement.It specifically may refer to shown in Fig. 3, Fig. 3 is that ad traffic provided in this embodiment distributes control method Basic flow chart, the ad traffic distribution control method include:

S301: obtaining the targeted advertisements of flow to be allocated, and targeted advertisements include multiple targeted advertisements groups.

In the present embodiment, it is necessary first to get the targeted advertisements DSP of flow to be allocated, it is to be understood that target It include multiple targeted advertisements group ad group in advertisement DSP, wherein further including multiple small in each targeted advertisements group ad group Sub- advertisement.It will be clear that multiple references in the present embodiment is at least two, as two or more, In practical application, need to be according to concrete application scene subject to.

S302: it is scored according to the comprehensive quality that preset rules calculate each targeted advertisements group.

In the present embodiment, it is scored according to the comprehensive quality that preset rules calculate each targeted advertisements group, specifically, can The comprehensive of each targeted advertisements group is calculated according at least one of ad click percent of pass, ad quality grading, advertisement unit price Close quality score.It is understood that ad click percent of pass (Click-Through-Rate, CTR) reference is that network is wide Accuse the click arrival rate of (display advertising/copy/AdWords/arranging advertisement/video ads etc.), the i.e. reality of the advertisement Border number of clicks (for stringent, can be the quantity for reaching target pages) is divided by the amount of showing of advertisement；Ad quality grading What is referred to is that each DSP accesses the quality classification assessed when advertising platform, usually 1-9 grade, while as launch process can week Phase property is adjusted accordingly based on ad quality by Advertising Staff；What advertisement unit price referred to is the valence of advertiser's setting Lattice, this largely determines the comprehensive quality scoring of advertisement.It is worth noting that, only several shadows recited herein The factor for ringing the comprehensive quality scoring of each targeted advertisements group, the invention is not limited to each target of cited these types influence is wide The factor of the comprehensive quality scoring of announcement group can carry out flexible setting by staff in practical applications.

In order to better understand the present invention, example is carried out here with a specific comprehensive quality scoring calculation formula to say It is bright.For example, comprehensive quality scoring=K*CTR* ad quality grading * advertisement unit price K2 power.Wherein, K value is operating coefficient, For staff carry out DSP management, usually can value be 1；CTR be for advertising resource discreet value, usually can value be 0 To 1 numerical value；Ad quality is rated the quality classification assessed when each DSP access advertising platform, usually can value be 1-9 etc. Grade, as launch process can be periodically adjusted correspondingly based on ad quality；Advertisement unit price is the valence of advertiser's setting Lattice；K2 value be squeeze the factor, for adjusting the relationship of quality and price, usually can value be 1.5.It is worth noting that, In practical applications, the value of K, CTR, ad quality grading, advertisement unit price and K2 are both needed to be carried out according to practical application scene It is adjusted flexibly.

S303: the assignment of traffic based on the comprehensive quality scoring control targeted advertisements being calculated.

In the present embodiment, the assignment of traffic based on the comprehensive quality scoring control targeted advertisements being calculated, including extremely Few following two mode:

Mode one, shown in Figure 4:

S401: judge that comprehensive quality scoring is lower than the target of preset comprehensive quality score threshold value in the first preset time period Whether the accounting of advertisement group is more than default accounting threshold value；

If so, S402 is executed, if it is not, executing S403.

In a kind of example of the present embodiment, it can be scored according to comprehensive quality lower than preset comprehensive quality score threshold value The proportion of targeted advertisements group, it is determined whether the corresponding rear benefit advertisement of targeted advertisements is switched to, if in the first preset time Comprehensive quality scoring is more than default accounting threshold value lower than the accounting of the targeted advertisements group of preset comprehensive quality score threshold value in section, this When mean that the quality of targeted advertisements is low, then advertisement is mended after can be switched to, if comprehensive quality is commented in the first preset time period Divide the accounting of the targeted advertisements group lower than preset comprehensive quality score threshold value to be less than default accounting threshold value, means target at this time The quality of advertisement is higher, i.e., without mending advertisement after being switched to.

For a better understanding, be illustrated here with a specific example, for example, set the targeted advertisements that get as DSP A, the first preset time period are M minutes, and preset comprehensive quality score threshold value is K, and presetting accounting threshold value is N, are located at simultaneously Comprehensive quality scoring is N1 lower than the accounting of the targeted advertisements group of preset comprehensive quality score threshold k in this M minutes.

It will be clear that the first preset time period can be value 10,20,30 minutes etc., preset comprehensive quality score threshold value Can value 3,4,5 etc., presetting accounting threshold value can value 70%, 80% etc..It is worth noting that, in practical applications, first is pre- If period, preset comprehensive quality score threshold value and default accounting threshold value carry out spirit according to concrete application scene by staff Setting living.

S402: targeted advertisements are switched to the rear benefit advertisement in the rear benefit advertising listing being correspondingly arranged with targeted advertisements, are Advertisement is mended afterwards distributes flow.

Further when N1 is greater than N, targeted advertisements DSP A is switched to and targeted advertisements DSP A couple for example in undertaking The rear benefit advertisement in rear benefit advertising listing that should be arranged distributes flow for the rear benefit advertisement.

In the present embodiment, rear benefit targeted advertisements being switched in the rear benefit advertising listing being correspondingly arranged with targeted advertisements Advertisement after being before benefit advertisement distribution flow, can also score wide to each rear benefit in rear benefit advertising listing according to comprehensive quality It accuses and carries out priority ranking, wherein the more high corresponding rear priority for mending advertisement of comprehensive quality scoring is higher；At this point, by target Advertisement is switched to the rear benefit advertisement in the rear benefit advertising listing being correspondingly arranged with targeted advertisements, and advertisement is mended after being and distributes flow, tool Body, the rear benefit advertisement of highest priority in advertising listing is mended after targeted advertisements being switched to, and advertisement is mended after being and distributes flow. For a better understanding, being illustrated here with example, arranged for example, setting the rear benefit advertisement being correspondingly arranged with targeted advertisements DSP A Advertisement B, C, D, E, F are mended after existing in table, and each rear benefit advertisement in advertisement B, C, D, E, F is mended after calculating separately according to preset rules The comprehensive quality scoring of group is calculated specifically, above-mentioned cited comprehensive quality scoring calculation formula can be used, thus To about the rear comprehensive quality scoring for mending advertisement B, C, D, E, F, further, the sequence to be scored from high to low according to comprehensive quality Rear benefit advertisement B, C, D, E, F are ranked up, if ranking results are B, E, F, C, D, will be mended after targeted advertisements DSP A switching at this time Advertisement DSP B mends advertisement DSP B and distributes flow after being.

It will be clear that in order to enable staff can be apparent that the concrete condition of ad traffic distribution (is cut Change or do not switch), therefore, in the present embodiment, also targeted advertisements can be switched to the rear benefit being correspondingly arranged with targeted advertisements Rear benefit advertisement in advertising listing passes through at least one of mail, short message, phone side when mending advertisement distribution flow after being Formula notify staff with inform its ad traffic distribution concrete condition, so as to follow-up work personnel to ad traffic distribute into The operations such as row control.It is worth noting that, only several frequently seen advice method recited herein, the invention is not limited to The exemplary advice method of these types, as long as notifying staff in fact, being able to achieve to inform the specific of its ad traffic distribution In protection category of the invention, the present invention is not specifically limited in this embodiment the mode of situation.

S403: flow is distributed for targeted advertisements.

Example in undertaking further when N1 is less than N, distributes flow for targeted advertisements DSP A.

Mode two, shown in Figure 5:

S501: judge that comprehensive quality scoring is lower than the target of preset comprehensive quality score threshold value in the first preset time period Whether the number of advertisement group is more than predetermined number threshold value；

If so, S502 is executed, if it is not, executing S503.

In another example of the present embodiment, it can be scored according to comprehensive quality and be lower than preset comprehensive quality score threshold value Targeted advertisements group number, it is determined whether be switched to targeted advertisements it is corresponding after mend advertisement, if in the first preset time period Interior comprehensive quality scoring is more than predetermined number threshold value lower than the number of the targeted advertisements group of preset comprehensive quality score threshold value, at this time Mean that the quality of targeted advertisements is low, then mend advertisement after can be switched to, if comprehensive quality scores in the first preset time period Number lower than the targeted advertisements group of preset comprehensive quality score threshold value is less than predetermined number threshold value, means that target is wide at this time The quality of announcement is higher, i.e., without mending advertisement after being switched to.

For a better understanding, be still illustrated here with a specific example, for example, set the targeted advertisements that get as DSP A, the first preset time period are M minutes, and preset comprehensive quality score threshold value is K, and predetermined number threshold value is Q, are located at simultaneously Comprehensive quality scoring is Q1 lower than the number of the targeted advertisements group of preset comprehensive quality score threshold k in this M minutes.

It will be clear that predetermined number threshold value can value 100,000,120,000 etc., it is notable that in practical applications, Predetermined number threshold value carries out flexible setting according to experiment or experience by staff.

S502: targeted advertisements are switched to rear benefit advertisement corresponding with targeted advertisements, advertisement is mended after being and distributes flow.

Further when Q1 is greater than Q, targeted advertisements DSP A is switched to and targeted advertisements DSP A couple for example in undertaking The rear benefit advertisement in rear benefit advertising listing that should be arranged distributes flow for the rear benefit advertisement.

S503: flow is distributed for targeted advertisements.

Example in undertaking further when Q1 is less than Q, distributes flow for targeted advertisements DSP A.

It is worth noting that, it is recited herein only two kinds it is common judge whether for targeted advertisements to be switched to it is right with it The two ways for the rear benefit advertisement answered, the invention is not limited to both modes, in practical applications, by staff according to Specific requirements are adjusted flexibly.

It should be noted that being mended after can not also being correspondingly arranged for targeted advertisements wide in some examples of the present embodiment List is accused, i.e. configured rear benefit advertisement is not present in targeted advertisements, can directly return to the highest priority of platform default at this time DSP or ADX.

It will be clear that in order to reduce the comprehensive of each targeted advertisements group for the targeted advertisements for calculating flow to be allocated every time Close this process of quality score, reduce the operating pressure of terminal, therefore, in the present embodiment, when for after mend advertisement distribute flow When, switching state can be set by the dispensing state of targeted advertisements, it, can be by targeted advertisements when distributing flow for targeted advertisements Dispensing state be set as normal dispensing state, when so as to the subsequent targeted advertisements for getting flow to be allocated again, Bian Kegen According to the dispensing state of targeted advertisements, the assignment of traffic of targeted advertisements is directly controlled.It is worth noting that, subsequent here obtain again To flow to be allocated targeted advertisements refer to be got again in the second preset time period flow to be allocated target it is wide It accuses, for example, the targeted advertisements of flow to be allocated are got in 30 minutes again, it at this time can be directly current according to targeted advertisements (normal the to launch state or switching state) control of dispensing state to the assignment of traffic of targeted advertisements, when targeted advertisements are in just When often launching state, flow directly is distributed for the targeted advertisements, when targeted advertisements are in switching state, for the targeted advertisements The rear benefit advertisement mended in advertising listing after corresponding distributes flow.In addition, it should be noted that targeted advertisements are in addition to above-mentioned institute Exemplary two kinds of dispensings state, there may also be other to launch the states such as states, such as not enabled, in practical applications, should be by Staff is adjusted flexibly according to concrete application scene, and to this, the present invention is not specifically limited.

It is understood that in the present embodiment, when mending advertisement distribution flow for after, advertisement being mended after request and is mended by after Advertisement is shown in client, is checked with mending advertisement after an action of the bowels by user；When distributing flow for targeted advertisements, request target advertisement is simultaneously Targeted advertisements are shown in client, so that targeted advertisements are checked by user.In this case, can when targeted advertisements are of poor quality, Be not its distribute flow, but for its it is corresponding after mend advertisement distribute flow, be shown in client and checked for user, avoid by It is of poor quality in targeted advertisements, though being assigned with flow for it, it can not be shown in client, waste floating resources, reduce media The generation for the phenomenon that holding income.

In the present embodiment, rear benefit targeted advertisements being switched in the rear benefit advertising listing being correspondingly arranged with targeted advertisements Advertisement further includes following at least two modes for switching back into targeted advertisements after mending advertisement distribution flow after being:

Mode one, shown in Figure 6:

S601: as starting point at the time of mending advertisement distribution flow after will being, judge the third preset time period lighted from Whether preset time threshold is reached；

If so, S602 is executed, if it is not, continuing to execute S601.

It is starting point at the time of mending advertisement distribution flow in a kind of example of the present embodiment, after can will being, counts from this Act whether the third preset time period lighted reaches preset time threshold, if having reached preset time threshold, after stopping is It mends advertisement and distributes flow, rear benefit advertisement is switched back into targeted advertisements, and then distribute flow for targeted advertisements.

For a better understanding, being illustrated here with a specific example, advertisement is mended for example, being located at after 09:00:00 is DSP B is assigned with flow, and preset time threshold is 30 minutes, then stops mending advertisement DSP B distribution stream after being in 09:30:00 Rear benefit advertisement DSP B is switched back into targeted advertisements DSP A and then is targeted advertisements DSP A distribution flow by amount.

S602: switching back into targeted advertisements for rear benefit advertisement, distributes flow for targeted advertisements.

It is understood that mode one is just directly to mend by after when third preset time period reaches preset time threshold Advertisement switches back into targeted advertisements, and which is simpler, but there may be third preset time period reach preset time threshold when, The still low phenomenon of the quality of targeted advertisements.

Mode two, shown in Figure 7:

S701: every the comprehensive quality scoring of the 4th preset time period detection each targeted advertisements group of targeted advertisements.

In another example of the present embodiment, each target of targeted advertisements can be detected every the 4th preset time period The comprehensive quality of advertisement group scores, and then when continuous preset times detect that the comprehensive quality of the targeted advertisements group of predetermined number is commented When dividing more than preset comprehensive quality score threshold value, stops mending advertisement distribution flow after being, rear benefit advertisement is switched back into targeted advertisements, And then flow is distributed for targeted advertisements.For a better understanding, being illustrated here with example, detected for example, setting every 1 minute The comprehensive quality of each targeted advertisements group of targeted advertisements DSP A scores.

S702: judge whether there is continuous preset times detect predetermined number in targeted advertisements targeted advertisements group it is comprehensive Closing quality score is more than preset comprehensive quality score threshold value；

If so, S703 is executed, if it is not, continuing to execute S702.

Example in undertaking further, while setting preset times as 5 times, and predetermined number is 100,000, then examines at continuous 5 times Measure is more than that the comprehensive qualities of 100,000 targeted advertisements groups is scored above preset comprehensive quality score in targeted advertisements DSP A When, stop mending advertisement DSP B distribution flow after being, rear benefit advertisement DSP B is switched back into targeted advertisements DSP A and then is that target is wide It accuses DSP A and distributes flow.

S703: switching back into targeted advertisements for rear benefit advertisement, distributes flow for targeted advertisements.

It is understood that mode two is compared higher with complexity for mode one, but can avoid switching back into significantly The generation of the still low phenomenon of targeted advertisements quality.

It is worth noting that, only two kinds of common two kinds that rear benefit advertisement is switched back into targeted advertisements recited herein Mode restores the normal of targeted advertisements for example, it is also possible to directly mend advertisement distribution flow after backstage stops being by staff It launches, in practical applications, is adjusted flexibly by staff according to specific requirements.

It should be noted that the targeted advertisements for getting flow to be allocated are worked as in the present embodiment proposition, according to preset rules Calculate the comprehensive quality scoring of each targeted advertisements group, and then the stream based on the comprehensive quality scoring control targeted advertisements being calculated Amount distribution can be correspondingly arranged adaptive-flow adjustment switch and execute respective operations when adaptive-flow, which adjusts switch, to be opened, When adaptive-flow adjustment switch is not opened, respective operations are not executed, are of coursed, adaptive-flow adjustment switch can be automatic Unlatching can also be manually opened by staff, and the present invention is not specifically limited for comparison.

Ad traffic provided in this embodiment distributes control method, and ad traffic distribution control method is by obtaining wait divide Targeted advertisements with flow, wherein targeted advertisements include multiple targeted advertisements groups, and then wide according to each target of preset rules calculating The comprehensive quality of announcement group scores, and further, the assignment of traffic of targeted advertisements is controlled based on the comprehensive quality scoring being calculated, It solves and directly gives media end assignment of traffic to targeted advertisements DSP in the prior art, lead to flow waste or advertising platform income The problems such as low.Namely in the present embodiment, it is carried out by multiple targeted advertisements groups in the targeted advertisements to flow to be allocated comprehensive Quality score is closed, and then further according to the comprehensive quality of obtained each targeted advertisements group scoring control to the flow point of targeted advertisements Match, avoid and break down in targeted advertisements or be still that it distributes flow when targeted advertisements quality degradation, can not in time into The generation for the phenomenon that row adjustment has resulted in a large amount of flow wastes when staff's discovery, advertising platform income is caused to decline, Flow has largely been saved, media end maximum revenue is realized.

Second embodiment

The present embodiment be on the basis of first embodiment, it is right by taking a kind of specific ad traffic distribution control method as an example Present invention work further illustrates, and specifically may refer to Fig. 8.

The present embodiment includes the first edge touch area being arranged on the left of terminal with edge touch area and is arranged at end For the second edge touch area for holding right side.

S801: obtaining the targeted advertisements of flow to be allocated, and targeted advertisements include multiple targeted advertisements groups.

If getting targeted advertisements DSP A, wherein targeted advertisements DSP A according to the preconfigured traffic policy of advertisement position In include multiple targeted advertisements groups.

S802: judge that comprehensive quality scoring is lower than the target of preset comprehensive quality score threshold value in the first preset time period Whether the accounting of advertisement group is more than default accounting threshold value；

If so, S803 is executed, if it is not, executing S804.

Example in undertaking, further, if the first preset time period is 30 minutes, preset comprehensive quality score threshold value is 4 points, Default accounting threshold value is 70%, while setting and scoring that formula " comment by comprehensive quality scoring=K*CTR* ad quality according to comprehensive quality The K2 power of grade * advertisement unit price " calculates what the comprehensive quality scoring in 30 minutes divided lower than preset comprehensive quality score threshold value 4 The accounting of targeted advertisements group is 80%, it will be apparent that, at this time it is more than default accounting threshold value 70%, executes S803.

S803: targeted advertisements are switched to the highest priority in the rear benefit advertising listing being correspondingly arranged with targeted advertisements After mend advertisement, after being mend advertisement distribute flow.

Example in undertaking, further, if advertising listing is mended after being configured in advance for targeted advertisements DSP A, wherein in rear benefit The rear benefit advertisement of highest priority in advertising listing is DSP B, and advertisement DSP is mended after being at this time switched to targeted advertisements DSP A B mends advertisement DSP B and distributes flow after being.

It is understood that being according to comprehensive for each rear benefit advertisement in the rear benefit advertising listing of targeted advertisements DSP A configuration It closes the sequence of quality score from high to low and carries out priority ranking, the more high corresponding rear priority for mending advertisement of comprehensive quality scoring It is higher.

S804: flow is distributed for targeted advertisements.

It is understood that working as the comprehensive quality scoring in the first preset time period is lower than preset comprehensive quality score threshold value The accounting of targeted advertisements group be less than default accounting threshold value, distribute flow for targeted advertisements DSP A.

S805: switching state is set by the dispensing state of targeted advertisements.

Example in undertaking further sets switching state for the dispensing state of targeted advertisements DSP A.

It is understood that the dispensing state of targeted advertisements DSP A is set when distributing flow for targeted advertisements DSP A It is set to normal dispensing state；The setting of targeted advertisements DSP A condition is in the subsequent mesh for getting flow to be allocated again When mark advertisement is DSP A, the flow point of targeted advertisements DSP A can be controlled directly according to the dispensing state of targeted advertisements DSP A Match, scores this to save the comprehensive quality of each targeted advertisements group in the targeted advertisements DSP A for calculating flow to be allocated every time One process reduces the operating pressure of terminal.

S806:, which mending advertisement, mends after request and by after advertisement shows in client.

Example in undertaking, further, after request mends advertisement DSP B and benefit advertisement DSP B is shown in client by after.

S807: staff is notified by least one of mail, short message, phone to inform that ad traffic distributes feelings Condition.

Example in undertaking further notifies staff by way of short message to inform Current ad assignment of traffic feelings Condition.

S808: as starting point at the time of mending advertisement distribution flow after will being, judge the third preset time period lighted from Whether preset time threshold is reached；

If so, S809 is executed, if it is not, continuing to execute S808.

Example in undertaking is 10:00:00 at the time of further, after being set as mending advertisement distribution flow, and preset time threshold is 60 minutes, then reaching preset time threshold in 11:00:00, S808 was executed at this time.

S809: switching back into targeted advertisements for rear benefit advertisement, distributes flow for targeted advertisements.

Example in undertaking further stops mending advertisement DSP B distribution flow after being in 11:00:00, mends advertisement by after DSP B switches back into targeted advertisements DSP A, and then distributes flow for targeted advertisements DSP A.

Ad traffic provided in this embodiment distributes control method, and ad traffic distribution control method is by obtaining wait divide Targeted advertisements with flow, wherein targeted advertisements include multiple targeted advertisements groups, and then wide according to each target of preset rules calculating The comprehensive quality of announcement group scores, and further, the assignment of traffic of targeted advertisements is controlled based on the comprehensive quality scoring being calculated, It solves and directly gives media end assignment of traffic to targeted advertisements DSP in the prior art, lead to flow waste or advertising platform income The problems such as low.Namely in the present embodiment, by ad traffic distribute control method, avoid targeted advertisements break down or When targeted advertisements quality degradation, flow still is distributed for it, can not be adjusted in time, had resulted in when staff's discovery The generation for the phenomenon that a large amount of flows waste, advertising platform income is caused to decline, has largely saved flow, has realized matchmaker Body end maximum revenue.

3rd embodiment

Shown in Figure 9 the present embodiment provides a kind of terminal, terminal provided in this embodiment includes processor 901, deposits Reservoir 902 and communication bus 903.

Wherein, the communication bus 903 in the present embodiment is logical for realizing the connection between processor 901 and memory 902 Letter, processor 901 is then for executing one or more first program stored in memory 902, to perform the steps of

The targeted advertisements of flow to be allocated are obtained, targeted advertisements include multiple targeted advertisements groups；

Assignment of traffic based on the comprehensive quality scoring control targeted advertisements being calculated.

In the present embodiment, processor 901 needs to get the targeted advertisements DSP of flow to be allocated, it is to be understood that It include multiple targeted advertisements group ad group in targeted advertisements DSP, wherein further including more in each targeted advertisements group ad group A small sub- advertisement.

In the present embodiment, processor 901 scores according to the comprehensive quality that preset rules calculate each targeted advertisements group, specifically , the comprehensive of each targeted advertisements group can be calculated according at least one of ad click percent of pass, ad quality grading, advertisement unit price Close quality score.For a better understanding, being illustrated here with a specific comprehensive quality scoring calculation formula, example Such as, comprehensive quality scoring=K*CTR* ad quality grading * advertisement unit price K2 power.Wherein, K value is operating coefficient, is used for Staff carry out DSP management, usually can value be 1；CTR be for advertising resource discreet value, usually can value be 0 to 1 Numerical value；Ad quality is rated the quality classification assessed when each DSP access advertising platform, usually can value be 1-9 grade, with Launch process can be periodically adjusted correspondingly based on ad quality；Advertisement unit price is the price of advertiser's setting；K2 Value be squeeze the factor, for adjusting the relationship of quality and price, usually can value be 1.5.

In the present embodiment, flow point of the processor 901 based on the comprehensive quality scoring control targeted advertisements being calculated Match, including at least following two mode:

Mode one, processor 901 execute following steps:

Judge that comprehensive quality scoring is lower than the targeted advertisements of preset comprehensive quality score threshold value in the first preset time period Whether the accounting of group is more than default accounting threshold value；

If so, targeted advertisements are switched to the rear benefit advertisement in the rear benefit advertising listing being correspondingly arranged with targeted advertisements, it is Advertisement is mended afterwards distributes flow；

If it is not, distributing flow for targeted advertisements；

Mode two, processor 901 execute following steps:

Judge that comprehensive quality scoring is lower than the targeted advertisements of preset comprehensive quality score threshold value in the first preset time period Whether the number of group is more than predetermined number threshold value；

If so, targeted advertisements are switched to rear benefit advertisement corresponding with targeted advertisements, advertisement is mended after being and distributes flow；

If it is not, distributing flow for targeted advertisements.

In the present embodiment, rear benefit targeted advertisements being switched in the rear benefit advertising listing being correspondingly arranged with targeted advertisements Advertisement, before advertisement distribution flow is mended after being, processor 901 can also score according to comprehensive quality in rear benefit advertising listing Advertisement is mended after each and carries out priority ranking, wherein the more high corresponding rear priority for mending advertisement of comprehensive quality scoring is higher；Specifically , targeted advertisements can be switched to the rear benefit advertisement with highest priority in benefit advertising listing afterwards, advertisement is mended after being and distributes flow.

In the present embodiment, in order to enable staff can be apparent that the concrete condition of ad traffic distribution (is cut Change or do not switch), it can also be wide in the rear benefit being switched to targeted advertisements in the rear benefit advertising listing being correspondingly arranged with targeted advertisements It accuses, when advertisement distribution flow is mended after being, processor 901 notifies work by least one of mail, short message, phone mode Personnel with inform its ad traffic distribution concrete condition, so as to follow-up work personnel to ad traffic distribution carry out the behaviour such as managing Make.

In the present embodiment, in order to reduce the targeted advertisements for calculating flow to be allocated every time each targeted advertisements group it is comprehensive This process of quality score is closed, the operating pressure of terminal is reduced, when mending advertisement distribution flow for after, processor 901 can be by mesh The dispensing state of mark advertisement is set as switching state, and when distributing flow for targeted advertisements, processor 901 can be by targeted advertisements Dispensing state be set as normal dispensing state, when so as to the subsequent targeted advertisements for getting flow to be allocated again, processor 901 can directly control the assignment of traffic of targeted advertisements according to the dispensing state of targeted advertisements.

In the present embodiment, when mending advertisement distribution flow for after, processor 901 mends advertisement and mends advertisement by after after requesting It is shown in client, is checked with mending advertisement after an action of the bowels by user；When distributing flow for targeted advertisements, 901 request target of processor Advertisement simultaneously shows targeted advertisements in client, so that targeted advertisements are checked by user.

In the present embodiment, targeted advertisements are switched to the rear benefit advertisement being correspondingly arranged with targeted advertisements and arranged by processor 901 Rear benefit advertisement in table further includes following at least two modes for switching back into targeted advertisements after mending advertisement distribution flow after being:

Mode one, processor 901 execute following steps:

As starting point at the time of mending advertisement distribution flow after will being, judge whether the third preset time period lighted from reaches To preset time threshold；

If so, rear benefit advertisement is switched back into targeted advertisements, flow is distributed for targeted advertisements；

Mode two, processor 901 execute following steps:

Every the comprehensive quality scoring of the 4th preset time period detection each targeted advertisements group of targeted advertisements；

Judge whether there is the comprehensive matter of targeted advertisements group for the predetermined number that continuous preset times detect in targeted advertisements Amount is scored above preset comprehensive quality score threshold value；

If so, rear benefit advertisement is switched back into targeted advertisements, flow is distributed for targeted advertisements.

It is worth noting that, not fully expounding the institute in embodiment one, two in the present embodiment in order not to burden explanation There is example, it is understood that, all examples in embodiment one, two are suitable for the present embodiment.

The present embodiment also provides a kind of computer readable storage medium, computer-readable recording medium storage have one or Multiple programs, one or more program can be executed by one or more processor, to realize that above-mentioned ad traffic such as is distributed The step of control method.

Terminal provided in this embodiment and computer readable storage medium, by obtaining the targeted advertisements of flow to be allocated, Wherein targeted advertisements include multiple targeted advertisements groups, and then are commented according to the comprehensive quality that preset rules calculate each targeted advertisements group Point, further, the assignment of traffic based on the comprehensive quality scoring control targeted advertisements being calculated.So in the prior art Terminal compare, terminal provided in this embodiment largely reduces the waste of unnecessary flow, realizes media end Maximum revenue.

It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row His property includes, so that the process, method, article or the device that include a series of elements not only include those elements, and And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do There is also other identical elements in the process, method of element, article or device.

The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.

Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art The part contributed out can be embodied in the form of software products, which is stored in a storage medium In (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal (can be mobile phone, computer, service Device, air conditioner or network equipment etc.) execute method described in each embodiment of the present invention.

The embodiment of the present invention is described with above attached drawing, but the invention is not limited to above-mentioned specific Embodiment, the above mentioned embodiment is only schematical, rather than restrictive, those skilled in the art Under the inspiration of the present invention, without breaking away from the scope protected by the purposes and claims of the present invention, it can also make very much Form, all of these belong to the protection of the present invention.

Claims

1. a kind of ad traffic distributes control method, which is characterized in that the ad traffic distributes control method and includes:

2. ad traffic as described in claim 1 distributes control method, which is characterized in that described to calculate institute according to preset rules State the comprehensive quality scoring of each targeted advertisements group, comprising:

Each targeted advertisements group is calculated according at least one of ad click percent of pass, ad quality grading, advertisement unit price Comprehensive quality scoring.

3. ad traffic as claimed in claim 2 distributes control method, which is characterized in that described based on described in being calculated Comprehensive quality scoring controls the assignment of traffic of the targeted advertisements, comprising:

If so, the rear benefit that the targeted advertisements are switched in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements is wide It accuses, distributes flow for the rear benefit advertisement；

If it is not, distributing flow for the targeted advertisements；

Or,

If so, the targeted advertisements are switched to rear benefit advertisement corresponding with the targeted advertisements, distributed for the rear benefit advertisement Flow；

If it is not, distributing flow for the targeted advertisements.

4. ad traffic as claimed in claim 3 distributes control method, which is characterized in that described to switch the targeted advertisements For the rear benefit advertisement in the rear benefit advertising listing that is correspondingly arranged with the targeted advertisements, be it is described after mend advertisement distribute flow it Before, comprising:

Priority ranking, the comprehensive matter are carried out to the rear each rear benefit advertisement mended in advertising listing according to comprehensive quality scoring The more high corresponding rear priority for mending advertisement of amount scoring is higher；

The targeted advertisements are switched to the rear benefit advertisement in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements, for institute Advertisement is mended after stating distributes flow, comprising:

The targeted advertisements are switched to the rear rear benefit advertisement for mending highest priority in advertising listing, for the rear benefit advertisement Distribute flow.

5. ad traffic as claimed in claim 3 distributes control method, which is characterized in that mend advertisement distribution stream after to be described When amount, switching state is set by the dispensing state of the targeted advertisements；

When distributing flow for the targeted advertisements, normal dispensing state is set by the dispensing state of the targeted advertisements；

When getting the targeted advertisements of flow to be allocated again in the second preset time period, according to the throwing of the targeted advertisements State is put, the assignment of traffic of the targeted advertisements is controlled.

6. ad traffic as claimed in claim 3 distributes control method, which is characterized in that mend advertisement distribution stream after to be described When amount, requests the rear benefit advertisement and show the rear benefit advertisement in client；

When distributing flow for the targeted advertisements, requests the targeted advertisements and show the targeted advertisements in client.

7. as the described in any item ad traffics of claim 3-6 distribute control method, which is characterized in that described by the target Advertisement is switched to the rear benefit advertisement in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements, for the rear benefit advertisement distribution When flow, further includes:

8. as the described in any item ad traffics of claim 3-6 distribute control method, which is characterized in that described by the target Advertisement is switched to the rear benefit advertisement in the rear benefit advertising listing being correspondingly arranged with the targeted advertisements, for the rear benefit advertisement distribution After flow, further includes:

As starting point at the time of flow being distributed for the rear benefit advertisement, judge that the third preset time period lighted from described is It is no to reach preset time threshold；

Or,

Judge whether there is the synthesis matter that continuous preset times detect the targeted advertisements group of predetermined number in the targeted advertisements Amount is scored above preset comprehensive quality score threshold value；

9. a kind of terminal, which is characterized in that the terminal includes processor, memory and communication bus；

The processor is for executing one or more program stored in the memory, to realize such as claim 1-8 The step of described in any item ad traffic distribution control methods.

10. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage have one or Multiple programs, one or more of programs can be executed by one or more processor, to realize that claim 1-8 such as appoints Ad traffic described in one distributes the step of control method.