CN110058944A - Data processing method, device, electronic equipment and computer readable storage medium - Google Patents
Data processing method, device, electronic equipment and computer readable storage medium Download PDFInfo
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- CN110058944A CN110058944A CN201910300675.0A CN201910300675A CN110058944A CN 110058944 A CN110058944 A CN 110058944A CN 201910300675 A CN201910300675 A CN 201910300675A CN 110058944 A CN110058944 A CN 110058944A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/46—Multiprogramming arrangements
- G06F9/50—Allocation of resources, e.g. of the central processing unit [CPU]
- G06F9/5005—Allocation of resources, e.g. of the central processing unit [CPU] to service a request
- G06F9/5027—Allocation of resources, e.g. of the central processing unit [CPU] to service a request the resource being a machine, e.g. CPUs, Servers, Terminals
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Abstract
The embodiment of the present disclosure discloses a kind of data processing method, device, electronic equipment and computer readable storage medium.This method comprises: distributing requested default resource in response to the resource request of target object for the target object；It obtains the daily record data of user, and is determined as after the target object is assigned with the default resource according to the daily record data, the user is directed to the behavioral data of the target object；Determine that the default resource is the target object bring business effect according to the behavioral data.Its clear requested default resource of target object is enabled to be its bring real value for the business effect that can analyze target object for the default resource that target object distributes by disclosure above embodiment.
Description
Technical field
This disclosure relates to field of computer technology, and in particular to a kind of data processing method, device, electronic equipment and calculating
Machine readable storage medium storing program for executing.
Background technique
With the development for taking out industry, trade company and user data sharp increase, consequent are exploding for flow.It takes out
The flow in field has apparent difference with conventional internet field.Firstly, take out trade company's flow be based on geographical space,
What some user can see is neighbouring food and drink trade company mostly；Secondly, there is apparent Wave crest and wave trough in the field of take-away, substantially may be used
There is respective food and drink category to be divided into breakfast, lunch, afternoon tea, dinner, food, and trade company.And how based on take-away neck
The characteristics of domain itself, bringing observable practical business effect for trade company is one of current the technical issues of not yet solving.
Summary of the invention
The embodiment of the present disclosure provides a kind of data processing method, device, electronic equipment and computer readable storage medium.
In a first aspect, providing a kind of data processing method in the embodiment of the present disclosure.
Specifically, the data processing method, comprising:
In response to the resource request of target object, requested default resource is distributed for the target object；
The daily record data of user is obtained, and the target object is determined as according to the daily record data and is assigned with described preset
After resource, the user is directed to the behavioral data of the target object；
Determine that the default resource is the target object bring business effect according to the behavioral data.
With reference to first aspect, the disclosure distributes institute in the first implementation of first aspect for the target object
Before the default resource of request, further includes:
Determine the corresponding region rank of the target object；
Determine that the default resource corresponds to the mesh according to the attribute information of the default resource and the region rank
Mark the reference value of object.
With reference to first aspect and/or the first implementation of first aspect, the disclosure is real at second of first aspect
In existing mode, the attribute information of the default resource includes at least one in the corresponding ranking of the default resource and effectual time
It is a.
With reference to first aspect, the first implementation of first aspect and/or second of implementation of first aspect, this
It is disclosed in the third implementation of first aspect, further includes:
The user activity within the scope of predeterminable area is determined according to historical data；
The predeterminable area range is divided into the multiple regions of different stage according to the user activity.
With reference to first aspect, the first implementation of first aspect, second of implementation of first aspect and/or
The third implementation of one side, the disclosure is in the 4th kind of implementation of first aspect, in response to the money of target object
Source request distributes requested default resource for the target object, comprising:
In response to the resource request of target object, the reference value of the default resource is shown.
With reference to first aspect, the first implementation, second of implementation of first aspect, first party of first aspect
The third implementation in face and/or the 4th kind of implementation of first aspect, five kind realization of the disclosure in first aspect
In mode, further includes:
In response to being directed to the retrieval request of at least one corresponding predetermined keyword of the target object, according to described default
Resource handles search result.
With reference to first aspect, the first implementation, second of implementation of first aspect, first party of first aspect
The 5th kind of implementation of the third implementation in face, the 4th kind of implementation of first aspect and/or first aspect, this public affairs
It is opened in the 6th kind of implementation of first aspect, search result is handled according to the default resource, comprising:
When current time is in the effective period of time of the default resource, the corresponding result of the target object is shown
It is preset at the corresponding ranking of resource described in the search result.
With reference to first aspect, the first implementation, second of implementation of first aspect, first party of first aspect
The third implementation in face, the 4th kind of implementation of first aspect, first aspect the 5th kind of implementation and/or first
6th kind of implementation of aspect, the disclosure determine in the 7th kind of implementation of first aspect according to the behavioral data
The default resource is the target object bring business effect, comprising:
Statistically analyze to obtain the exposure before and after distributing the default resource for the target object according to the behavioral data
At least one of rate, clicking rate and/or Cheng Danliang；
By comparing distribute in the exposure rate before and after the default resource, clicking rate and/or Cheng Danliang at least it
One determines that the default resource is the target object bring business effect.
With reference to first aspect, the first implementation, second of implementation of first aspect, first party of first aspect
The third implementation in face, the 4th kind of implementation of first aspect, first aspect the 5th kind of implementation, first aspect
The 6th kind of implementation and/or first aspect the 7th kind of implementation, the disclosure is in the 8th kind of realization side of first aspect
In formula, further includes:
Show the behavioral data and/or corresponding business effect.
With reference to first aspect, the first implementation, second of implementation of first aspect, first party of first aspect
The third implementation in face, the 4th kind of implementation of first aspect, first aspect the 5th kind of implementation, first aspect
The 6th kind of implementation, the 7th kind of implementation of first aspect and/or the 8th kind of implementation of first aspect, the disclosure
In the 9th kind of implementation of first aspect, in response to the resource request of target object, asked by target object distribution
The default resource asked, comprising:
In response to the resource request of target object, determine whether the target object is to request the default resource at first
Requestor；
When the target object is to request the requestor of the default resource at first, by the default resource allocation to institute
State target object.
Second aspect provides a kind of data processing equipment in the embodiment of the present disclosure.
Specifically, the data processing equipment, comprising:
Distribution module is configured to respond to the resource request of target object, distributes for the target object requested
Default resource；
Module is obtained, is configured as obtaining the daily record data of user, and be determined as the target according to the daily record data
After object is assigned with the default resource, the user is directed to the behavioral data of the target object；
First determining module is configured as determining that the default resource is the target object band according to the behavioral data
The business effect come.
The function can also execute corresponding software realization by hardware realization by hardware.The hardware or
Software includes one or more modules corresponding with above-mentioned function.
It include memory and processor, the memory in the structure of data processing equipment in a possible design
The computer instruction of data processing method in above-mentioned first aspect is executed for storing one or more support data processing equipment,
The processor is configured to for executing the computer instruction stored in the memory.The data processing equipment can be with
Including communication interface, for data processing equipment and other equipment or communication.
The third aspect, the embodiment of the present disclosure provide a kind of electronic equipment, including memory and processor；Wherein, described
Memory is for storing one or more computer instruction, wherein one or more computer instruction is by the processor
It executes to realize following methods step:
In response to the resource request of target object, requested default resource is distributed for the target object；
The daily record data of user is obtained, and the target object is determined as according to the daily record data and is assigned with described preset
After resource, the user is directed to the behavioral data of the target object；
Determine that the default resource is the target object bring business effect according to the behavioral data.
In conjunction with the third aspect, the disclosure distributes institute in the first implementation of the third aspect, for the target object
Before the default resource of request, further includes:
Determine the corresponding region rank of the target object；
Determine that the default resource corresponds to the mesh according to the attribute information of the default resource and the region rank
Mark the reference value of object.
In conjunction with the first of the third aspect and/or the third aspect implementation, second reality of the disclosure in the third aspect
In existing mode, the attribute information of the default resource includes at least one in the corresponding ranking of the default resource and effectual time
It is a.
In conjunction with the first implementation of the third aspect, the third aspect and/or second of implementation of the third aspect, originally
Be disclosed in the third implementation of the third aspect, one or more computer instruction also by the processor execute with
Realize following methods step:
The user activity within the scope of predeterminable area is determined according to historical data；
The predeterminable area range is divided into the multiple regions of different stage according to the user activity.
In conjunction with the first implementation of the third aspect, the third aspect, second of implementation of the third aspect and/or
The third implementation of three aspects, the disclosure is in the 4th kind of implementation of first aspect, in response to the money of target object
Source request distributes requested default resource for the target object, comprising:
In response to the resource request of target object, the reference value of the default resource is shown.
The first implementation, second of implementation of the third aspect, third party in conjunction with the third aspect, the third aspect
The third implementation in face and/or the 4th kind of implementation of the third aspect, five kind realization of the disclosure in the third aspect
In mode, one or more computer instruction is also executed by the processor to realize following methods step:
In response to being directed to the retrieval request of at least one corresponding predetermined keyword of the target object, according to described default
Resource handles search result.
The first implementation, second of implementation of the third aspect, third party in conjunction with the third aspect, the third aspect
The 5th kind of implementation of the third implementation in face, the 4th kind of implementation of the third aspect and/or the third aspect, this public affairs
It is opened in the 6th kind of implementation of the third aspect, search result is handled according to the default resource, comprising:
When current time is in the effective period of time of the default resource, the corresponding result of the target object is shown
It is preset at the corresponding ranking of resource described in the search result.
The first implementation, second of implementation of the third aspect, third party in conjunction with the third aspect, the third aspect
The third implementation in face, the 4th kind of implementation of the third aspect, the third aspect the 5th kind of implementation and/or third
6th kind of implementation of aspect, the disclosure determine in the 7th kind of implementation of the third aspect according to the behavioral data
The default resource is the target object bring business effect, comprising:
Statistically analyze to obtain the exposure before and after distributing the default resource for the target object according to the behavioral data
At least one of rate, clicking rate and/or Cheng Danliang；
By comparing distribute in the exposure rate before and after the default resource, clicking rate and/or Cheng Danliang at least it
One determines that the default resource is the target object bring business effect.
The first implementation, second of implementation of the third aspect, third party in conjunction with the third aspect, the third aspect
The third implementation in face, the 4th kind of implementation of the third aspect, the third aspect the 5th kind of implementation, the third aspect
The 6th kind of implementation and/or the third aspect the 7th kind of implementation, the disclosure is in the 8th kind of realization side of the third aspect
In formula, one or more computer instruction is also executed by the processor to realize following methods step:
Show the behavioral data and/or corresponding business effect.
The first implementation, second of implementation of the third aspect, third party in conjunction with the third aspect, the third aspect
The third implementation in face, the 4th kind of implementation of the third aspect, the third aspect the 5th kind of implementation, the third aspect
The 6th kind of implementation, the 7th kind of implementation of the third aspect and/or the 8th kind of implementation of the third aspect, the disclosure
In the 9th kind of implementation of the third aspect, in response to the resource request of target object, asked by target object distribution
The default resource asked, comprising:
In response to the resource request of target object, determine whether the target object is to request the default resource at first
Requestor；
When the target object is to request the requestor of the default resource at first, by the default resource allocation to institute
State target object.
Fourth aspect, the embodiment of the present disclosure provide a kind of computer readable storage medium, for storing data processing dress
Computer instruction used is set, it includes refer to for executing computer involved in data processing method in above-mentioned first aspect
It enables.
The technical solution that the embodiment of the present disclosure provides can include the following benefits:
Resource request of the embodiment of the present disclosure based on target object distributes default resource for target object, and for mesh
After mark object is assigned with default resource, the behavior number that user is directed to target object is precipitated by the daily record data statistical of user
According to, and then Behavior-based control data determine that default resource is target object bring business effect.Pass through the above-mentioned embodiment party of the disclosure
Formula enables target object for the business effect that can analyze target object for the default resource that target object distributes
Specifying its requested default resource is its bring real value.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
In conjunction with attached drawing, by the detailed description of following non-limiting embodiment, the other feature of the disclosure, purpose and excellent
Point will be apparent.In the accompanying drawings:
Fig. 1 shows the flow chart of the data processing method according to one embodiment of the disclosure；
Fig. 2 shows the flow charts of the step S101 of embodiment according to Fig. 1；
Fig. 3 shows the flow chart of the division region level part according to one embodiment of the disclosure；
Fig. 4 shows the flow chart of the step S103 of embodiment according to Fig. 1；
Fig. 5 shows the another flow chart of the step S101 of embodiment according to Fig. 1；
Fig. 6 shows the structural block diagram of the data processing equipment according to one embodiment of the disclosure；
Fig. 7 shows the structural block diagram of the distribution module 601 of embodiment according to Fig.6,；
Fig. 8 shows the structural block diagram of the division region level part according to one embodiment of the disclosure；
Fig. 9 shows the structural block diagram of the first determining module 603 of embodiment according to Fig.6,；
Figure 10 shows the another structural block diagram of the distribution module 601 of embodiment according to Fig.6,；
Figure 11 is adapted for the structure for realizing the electronic equipment of the data processing method according to one embodiment of the disclosure
Schematic diagram.
Specific embodiment
Hereinafter, the illustrative embodiments of the disclosure will be described in detail with reference to the attached drawings, so that those skilled in the art can
Easily realize them.In addition, for the sake of clarity, the portion unrelated with description illustrative embodiments is omitted in the accompanying drawings
Point.
In the disclosure, it should be appreciated that the term of " comprising " or " having " etc. is intended to refer to disclosed in this specification
Feature, number, step, behavior, the presence of component, part or combinations thereof, and be not intended to exclude other one or more features,
A possibility that number, step, behavior, component, part or combinations thereof exist or are added.
It also should be noted that in the absence of conflict, the feature in embodiment and embodiment in the disclosure
It can be combined with each other.The disclosure is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the flow chart of the data processing method according to one embodiment of the disclosure.As shown in Figure 1, the data
Processing method includes the following steps S101-S103:
In step s101, requested default for target object distribution in response to the resource request of target object
Resource；
In step s 102, the daily record data of user is obtained, and the target object is determined as according to the daily record data
After being assigned with the default resource, the user is directed to the behavioral data of the target object；
In step s 103, determine that the default resource is the target object bring business according to the behavioral data
Effect.
In the present embodiment, target object can be in line upper mounting plate and provide the system object of service for user, such as content,
Content provider, trade company, product etc..Line upper mounting plate includes but is not limited to content distribution platform, electronic commercial platform etc..For interior
For holding distribution platform, system object can be an article, one section of sharing text, one section of video, content publisher etc.,
And for electronic commercial platform, system object can be a trade company, a product etc..The system pair that the present embodiment is related to
As mainly related to data, content, product etc. is provided, and share online upper mounting plate for user's browsing, use, purchase etc..
Line upper mounting plate can distribute requested default resource based on the resource request of target object for target object, and
And the customer flow of target object is promoted by the default resource, so that system object can more expose in front of the user,
For user's click, browsing, use, purchase etc..
Default resource can be line upper mounting plate and be the customer flow for improving target object and the platform resource that provides, including but
It is not limited to retrieval exposure resource, such as search result ranking.It in some embodiments, can be preset one or more by opening
A search result ranking (such as the 5th and the 10th), under the request of target object, by the search result ranking of the opening point
Dispensing target object, after user inputs predetermined keyword corresponding with target object by line upper mounting plate, in the inspection of output
In hitch fruit, the ranking of target object can be promoted at the corresponding ranking of default resource distributed, to improve target
The exposure rate of object.Of course, it should be understood that target object is obtained by general retrieval mode used in line upper mounting plate
Search result ranking when being located at before the default corresponding ranking of resource, the search result ranking obtained with general retrieval mode is
It is quasi-.
In the present embodiment, distributes to the default resource of target object in order to verify and can reach and promote target object flow
Effect can obtain daily record data caused by customer access line upper mounting plate from the client of user, and carry out to daily record data
Statistical analysis obtains the behavioral data that user is directed to target object.Behavior data include but is not limited to the clear of target object
The data such as look at, click, buying.
Default resource is that target object bring business effect can be by user to the behavioral data of target object, analysis
The data such as exposure rate, clicking rate and/or Cheng Danliang of the target object after being assigned with default resource are obtained to measure.Such as pass through
Compare at least one of exposure rate, clicking rate and Cheng Danliang of default resource allocation front and back target object to determine default resource
For target object bring business effect.
Resource request of the embodiment of the present disclosure based on target object distributes default resource for target object, and for mesh
After mark object is assigned with default resource, the behavior number that user is directed to target object is precipitated by the daily record data statistical of user
According to, and then Behavior-based control data determine that default resource is target object bring business effect.Pass through the above-mentioned embodiment party of the disclosure
Formula enables target object for the business effect that can analyze target object for the default resource that target object distributes
Specifying its requested default resource is its bring real value.
In an optional implementation of the present embodiment, as shown in Fig. 2, being the target object in the step S101
It distributes before requested default resource, the method further comprises following steps S201-S202:
In step s 201, the corresponding region rank of the target object is determined；
In step S202, the default money is determined according to the attribute information of the default resource and the region rank
Source corresponds to the reference value of the target object.
In the optional implementation, for certain target objects, presetting resource may be quick for sales region
Sense, such as may have different values in the default resource in different sales regions, such as in taking out platform, for hot zone
For the trade company of domain and Non-hotspot region, the value of same default resource is different, and the default resource is for hot spot region
Trade company for value be greater than the trade company of Non-hotspot region, this is because hot spot region customer flow is big, the exposure rate of trade company
It is greater than the exposure rate of Non-hotspot region trade company.Therefore, it can determine that target object is corresponding according to the corresponding region of target object
Region rank, and region rank can according to the actual situation depending on, herein with no restrictions.
In addition, different default resources, for same target object, value is also different, such as retrieval resource ranking exists
The value of preceding default resource is greater than the retrieval posterior default resource of resource ranking.It therefore can be according to the attribute of default resource
Information and the region rank of target object determine that default resource corresponds to the reference value of target object.
In some embodiments, the attribute information of the default resource include the corresponding ranking of the default resource and effectively
At least one of period.
When default resource is search result ranking, ranking successively also will affect the exposure rate of target object, therefore default money
The reference value that the ranking in source corresponds to target object to default resource also has an impact.
In addition, the effectual time of default resource can be the period that default resource works, it can be according to the actual situation
To preset resource allocation effectual time, the reference value of the different same default resources of effectual time can be different.
Default resource is used in different periods, and can be worth to target object bring may also be different, this is because inspection
The period of rope is different, and the exposure rate of target object is also different；In the number of users that the popular period is retrieved much larger than cold
The number of users that the door period is retrieved, therefore in the identical situation of ranking, the user of popular period access target object
Quantity can also be greater than the number of users of unexpected winner period access target object.Therefore the effectual time of default resource is to default resource
The reference value of corresponding target object also has an impact.
Therefore, in some embodiments, for same default resource, in different zones rank and/or different effectual times
On can correspond to different reference values, namely be directed to same default resource, the same area rank pair on same effectual time
A kind of reference value is answered, and different zones rank can correspond to different reference values on different effectual times, when same effective
Section different zones rank can also correspond to different reference values.In this way, the reference value of default resource is obtained more
Add accurate effective.
In the present embodiment, since the corresponding region rank of target object is different, even same default resource, for difference
Its reference value of target object may also be different.Therefore, the embodiment of the present disclosure utilizes the attribute information and target for presetting resource
The corresponding region rank of object determines default resource for the reference value of target object.The reference value can correspond to target pair
As obtaining the default cost to be paid of resource from line upper mounting plate.
In an optional implementation of the present embodiment, as shown in figure 3, the method further comprises following steps
S301-S302:
In step S301, the user activity within the scope of predeterminable area is determined according to historical data；
In step s 302, the predeterminable area range is divided by the multiple of different stage according to the user activity
Region.
In the optional implementation, the corresponding sales region of line upper mounting plate can be divided according to hot spot degree,
The foundation of division can be the user activity of the online upper mounting plate of different zones.User activity can be according in different zones
At least one of pageview, click volume, Cheng Danliang of the online upper mounting plate of user etc. are measured, user activity higher region
Temperature is higher, and the lower region temperature of user activity is lower.The embodiment of the present disclosure can by the statistical history period not
With the user activity in region, predeterminable area range is divided into the region of different stage.
In an optional implementation of the present embodiment, the step S101 is asked in response to the resource of target object
The step of asking, distributing requested default resource for the target object, further comprises following steps:
In response to the resource request of target object, the reference value of the default resource is shown.
In the optional implementation, the attribute information according to the corresponding region rank of target object and default resource is true
It, can be by the corresponding reference value of default resource when target object carries out resource request after the reference value for having determined default resource
Show target object, target object can buy the default resource to line upper mounting plate based on the reference value, and purchase at
This is preset resource allocation to target object by line upper mounting plate after function.
In an optional implementation of the present embodiment, the method further comprises following steps:
In response to being directed to the retrieval request of at least one corresponding predetermined keyword of the target object, according to described default
Resource handles search result.
In the optional implementation, in order to improve the customer flow of target object, main method is exactly to improve target
Exposure rate of the object at user.The embodiment of the present disclosure is after receiving the retrieval request of user, and the keyword of user's input is such as
Fruit is predetermined keyword corresponding with target object, then will appear in search result target object it is corresponding as a result, and due to
Target object is assigned default resource, then can be handled according to default resource search result, so as to improve target
The exposure rate of object.
In an optional implementation of the present embodiment, the step of according to the default resource processing search result, into
One step the following steps are included:
When current time is in the effective period of time of the default resource, the corresponding result of the target object is shown
At the corresponding ranking of the default resource of the search result.
In the optional implementation, default resource corresponds to the fixation ranking in search result, and default resource is corresponding
There is effectual time, if effective period of time of the current retrieval in default resource, then show the result of target object pre-
If at the corresponding ranking of resource.The default resource that can be assigned in this way according to target object shows search result, in certain journey
It is able to ascend the exposure rate of target object on degree, improves the customer flow of target object.
In an optional implementation of the present embodiment, as shown in figure 4, for according to the behavior in the step S103
Data determine the step of default resource is the target object bring business effect, further comprise the steps
S401-S402:
In step S401, statisticallys analyze to obtain according to the behavioral data and distribute the default money for the target object
At least one of exposure rate, clicking rate and/or Cheng Danliang before and after source；
In step S402, the exposure rate, clicking rate and/or the Cheng Dan before and after the default resource are distributed by comparing
At least one of amount determines that the default resource is the target object bring business effect.
In the optional implementation, it can determine that user is directed to target pair whithin a period of time by analyzing user journal
As progress browsing, the behavioral datas such as click, place an order, can be determined whithin a period of time by statisticalling analyze these behavioral datas
Exposure rate, clicking rate and/or Cheng Danliang of target object etc., exposure rate, clicking rate and/or Cheng Danliang etc. can be used for measuring mesh
Mark the achievement whithin a period of time of object.Therefore, after in order to determine that target object request is assigned with default resource, resource is preset
Whether to target object bring expected business effect, then it can be with by comparing distributing target object before and after default resource
Exposure rate, clicking rate and/or Cheng Danliang etc. are determined.If after being assigned with default resource, exposure rate, the clicking rate of target object
And/or Cheng Danliang etc. is risen, then can determine that default resource is that target object brings certain business effect, and industry
The height for effect of being engaged in is related to the height of exposure rate, clicking rate and/or Cheng Danliang etc..
In an optional implementation of the present embodiment, the method further comprises following steps:
Show the behavioral data and/or corresponding business effect.
In the optional implementation, it is true to the behavioral data of target object, and according to behavioral data to get user
After having determined default resource to target object bring business effect, behavioral data and/or business effect can be showed into mesh
Object is marked, it, and can so that target object assesses whether its requested default resource is oneself to bring desired value
Target object is helped to select the default resource for being suitble to itself.
In an optional implementation of the present embodiment, as shown in figure 5, the step S101, i.e., in response to target pair
The resource request of elephant is the step of target object distributes requested default resource, further comprises the steps S501-
S502:
In step S501, in response to the resource request of target object, determine whether the target object is to request at first
The object of the default resource；
It, will be described default when the target object is to request the object of the default resource at first in step S502
Resource allocation gives the target object.
In the optional implementation, same default resource can distribute to same target object, in multiple object requests
When same default resource, this can be preset into resource allocation to requesting at first based on the principle of requestor at first is preferentially distributed to
Object.Therefore, when target object is to request the object of the default resource at first, this is preset into resource allocation to the target pair
As.
Following is embodiment of the present disclosure, can be used for executing embodiments of the present disclosure.
Fig. 6 shows the structural block diagram of the data processing equipment according to one embodiment of the disclosure, which can be by soft
Part, hardware or both are implemented in combination with as some or all of of electronic equipment.As shown in fig. 6, the data processing dress
It sets and includes:
Distribution module 601 is configured to respond to the resource request of target object, is requested by target object distribution
Default resource；
Module 602 is obtained, is configured as obtaining the daily record data of user, and be determined as the mesh according to the daily record data
After mark object is assigned with the default resource, the user is directed to the behavioral data of the target object；
First determining module 603 is configured as determining that the default resource is the target pair according to the behavioral data
As bring business effect.
In the present embodiment, target object can be in line upper mounting plate and provide the system object of service for user, such as content,
Content provider, trade company, product etc..Line upper mounting plate includes but is not limited to content distribution platform, electronic commercial platform etc..For interior
For holding distribution platform, system object can be an article, one section of sharing text, one section of video, content publisher etc.,
And for electronic commercial platform, system object can be a trade company, a product etc..The system pair that the present embodiment is related to
As mainly related to data, content, product etc. is provided, and share online upper mounting plate for user's browsing, use, purchase etc..
Line upper mounting plate can distribute requested default resource based on the resource request of target object for target object, and
And the customer flow of target object is promoted by the default resource, so that system object can more expose in front of the user,
For user's click, browsing, use, purchase etc..
Default resource can be line upper mounting plate and be the customer flow for improving target object and the platform resource that provides, including but
It is not limited to retrieval exposure resource, such as search result ranking.It in some embodiments, can be preset one or more by opening
A search result ranking (such as the 5th and the 10th), under the request of target object, by the search result ranking of the opening point
Dispensing target object, after user inputs predetermined keyword corresponding with target object by line upper mounting plate, in the inspection of output
In hitch fruit, the ranking of target object can be promoted at the corresponding ranking of default resource distributed, to improve target
The exposure rate of object.Of course, it should be understood that target object is obtained by general retrieval mode used in line upper mounting plate
Search result ranking when being located at before the default corresponding ranking of resource, the search result ranking obtained with general retrieval mode is
It is quasi-.
In the present embodiment, distributes to the default resource of target object in order to verify and can reach and promote target object flow
Effect can obtain daily record data caused by customer access line upper mounting plate from the client of user, and carry out to daily record data
Statistical analysis obtains the behavioral data that user is directed to target object.Behavior data include but is not limited to the clear of target object
The data such as look at, click, buying.
Default resource is that target object bring business effect can be by user to the behavioral data of target object, analysis
The data such as exposure rate, clicking rate and/or Cheng Danliang of the target object after being assigned with default resource are obtained to measure.Such as pass through
Compare at least one of exposure rate, clicking rate and Cheng Danliang of default resource allocation front and back target object to determine default resource
For target object bring business effect.
Resource request of the embodiment of the present disclosure based on target object distributes default resource for target object, and for mesh
After mark object is assigned with default resource, the behavior number that user is directed to target object is precipitated by the daily record data statistical of user
According to, and then Behavior-based control data determine that default resource is target object bring business effect.Pass through the above-mentioned embodiment party of the disclosure
Formula enables target object for the business effect that can analyze target object for the default resource that target object distributes
Specifying its requested default resource is its bring real value.
In an optional implementation of the present embodiment, as shown in fig. 7, the distribution module 601, comprising:
First determines submodule 701, is configured to determine that the corresponding region rank of the target object；
Second determines submodule 702, is configured as the attribute information and the region rank according to the default resource
Determine that the default resource corresponds to the reference value of the target object.
In the optional implementation, for certain target objects, presetting resource may be quick for sales region
Sense, such as may have different values in the default resource in different sales regions, such as in taking out platform, for hot zone
For the trade company of domain and Non-hotspot region, the value of same default resource is different, and the default resource is for hot spot region
Trade company for value be greater than the trade company of Non-hotspot region, this is because hot spot region customer flow is big, the exposure rate of trade company
It is greater than the exposure rate of Non-hotspot region trade company.Therefore, it can determine that target object is corresponding according to the corresponding region of target object
Region rank, and region rank can according to the actual situation depending on, herein with no restrictions.
In addition, different default resources, for same target object, value is also different, such as retrieval resource ranking exists
The value of preceding default resource is greater than the retrieval posterior default resource of resource ranking.It therefore can be according to the attribute of default resource
Information and the region rank of target object determine that default resource corresponds to the reference value of target object.
In some embodiments, the attribute information of the default resource include the corresponding ranking of the default resource and effectively
At least one of period.
When default resource is search result ranking, ranking successively also will affect the exposure rate of target object, therefore default money
The reference value that the ranking in source corresponds to target object to default resource also has an impact.
In addition, the effectual time of default resource can be the period that default resource works, it can be according to the actual situation
To preset resource allocation effectual time, the reference value of the different same default resources of effectual time can be different.
Default resource is used in different periods, and can be worth to target object bring may also be different, this is because inspection
The period of rope is different, and the exposure rate of target object is also different；In the number of users that the popular period is retrieved much larger than cold
The number of users that the door period is retrieved, therefore in the identical situation of ranking, the user of popular period access target object
Quantity can also be greater than the number of users of unexpected winner period access target object.Therefore the effectual time of default resource is to default resource
The reference value of corresponding target object also has an impact.
Therefore, in some embodiments, for same default resource, in different zones rank and/or different effectual times
On can correspond to different reference values, namely be directed to same default resource, the same area rank pair on same effectual time
A kind of reference value is answered, and different zones rank can correspond to different reference values on different effectual times, when same effective
Section different zones rank can also correspond to different reference values.In this way, the reference value of default resource is obtained more
Add accurate effective.
In the present embodiment, since the corresponding region rank of target object is different, even same default resource, for difference
Its reference value of target object may also be different.Therefore, the embodiment of the present disclosure utilizes the attribute information and target for presetting resource
The corresponding region rank of object determines default resource for the reference value of target object.The reference value can correspond to target pair
As obtaining the default cost to be paid of resource from line upper mounting plate.
In an optional implementation of the present embodiment, as shown in figure 8, described device further include:
Second determining module 801 is configured as determining the user activity within the scope of predeterminable area according to historical data；
Division module 802 is configured as being divided into the predeterminable area range according to the user activity not at the same level
Other multiple regions.
In the optional implementation, the corresponding sales region of line upper mounting plate can be divided according to hot spot degree,
The foundation of division can be the user activity of the online upper mounting plate of different zones.User activity can be according in different zones
At least one of pageview, click volume, Cheng Danliang of the online upper mounting plate of user etc. are measured, user activity higher region
Temperature is higher, and the lower region temperature of user activity is lower.The embodiment of the present disclosure can by the statistical history period not
With the user activity in region, predeterminable area range is divided into the region of different stage.
In an optional implementation of the present embodiment, the distribution module 601, further includes:
First shows submodule, is configured to respond to the resource request of target object, shows the ginseng of the default resource
Examine value.
In the optional implementation, the attribute information according to the corresponding region rank of target object and default resource is true
It, can be by the corresponding reference value of default resource when target object carries out resource request after the reference value for having determined default resource
Show target object, target object can buy the default resource to line upper mounting plate based on the reference value, and purchase at
This is preset resource allocation to target object by line upper mounting plate after function.
In an optional implementation of the present embodiment, described device further include:
Processing module is configured to respond to the retrieval at least one corresponding predetermined keyword of the target object
Request handles search result according to the default resource.
In the optional implementation, in order to improve the customer flow of target object, main method is exactly to improve target
Exposure rate of the object at user.The embodiment of the present disclosure is after receiving the retrieval request of user, and the keyword of user's input is such as
Fruit is predetermined keyword corresponding with target object, then will appear in search result target object it is corresponding as a result, and due to
Target object is assigned default resource, then can be handled according to default resource search result, so as to improve target
The exposure rate of object.
In an optional implementation of the present embodiment, the processing module, comprising:
Second shows submodule, is configured as when current time is in the effective period of time of the default resource, by institute
The corresponding result of target object is stated to show at the corresponding ranking of the default resource of the search result.
In the optional implementation, default resource corresponds to the fixation ranking in search result, and default resource is corresponding
There is effectual time, if effective period of time of the current retrieval in default resource, then show the result of target object pre-
If at the corresponding ranking of resource.The default resource that can be assigned in this way according to target object shows search result, in certain journey
It is able to ascend the exposure rate of target object on degree, improves the customer flow of target object.
In an optional implementation of the present embodiment, as shown in figure 9, first determining module 603, comprising:
Submodule 901 is analyzed, is configured as being statisticallyd analyze to obtain according to the behavioral data as target object distribution
At least one of exposure rate, clicking rate and/or Cheng Danliang before and after the default resource；
Third determines submodule 902, is configured as distributing the exposure rate before and after the default resource, point by comparing
It hits at least one of rate and/or Cheng Danliang and determines that the default resource is the target object bring business effect.
In the optional implementation, it can determine that user is directed to target pair whithin a period of time by analyzing user journal
As progress browsing, the behavioral datas such as click, place an order, can be determined whithin a period of time by statisticalling analyze these behavioral datas
Exposure rate, clicking rate and/or Cheng Danliang of target object etc., exposure rate, clicking rate and/or Cheng Danliang etc. can be used for measuring mesh
Mark the achievement whithin a period of time of object.Therefore, after in order to determine that target object request is assigned with default resource, resource is preset
Whether to target object bring expected business effect, then it can be with by comparing distributing target object before and after default resource
Exposure rate, clicking rate and/or Cheng Danliang etc. are determined.If after being assigned with default resource, exposure rate, the clicking rate of target object
And/or Cheng Danliang etc. is risen, then can determine that default resource is that target object brings certain business effect, and industry
The height for effect of being engaged in is related to the height of exposure rate, clicking rate and/or Cheng Danliang etc..
In an optional implementation of the present embodiment, described device further include:
Display module is configured as showing the behavioral data and/or corresponding business effect.
In the optional implementation, it is true to the behavioral data of target object, and according to behavioral data to get user
After having determined default resource to target object bring business effect, behavioral data and/or business effect can be showed into mesh
Object is marked, it, and can so that target object assesses whether its requested default resource is oneself to bring desired value
Target object is helped to select the default resource for being suitble to itself.
In an optional implementation of the present embodiment, as shown in Figure 10, the distribution module 601, comprising:
4th determines submodule 1001, is configured to respond to the resource request of target object, determines the target object
It whether is the object for requesting the default resource at first；
Distribution sub module 1002 is configured as when the target object is to request the object of the default resource at first,
Give the default resource allocation to the target object.
In the optional implementation, same default resource can distribute to same target object, in multiple object requests
When same default resource, this can be preset into resource allocation to requesting at first based on the principle of requestor at first is preferentially distributed to
Object.Therefore, when target object is to request the object of the default resource at first, this is preset into resource allocation to the target pair
As.
Embodiment further provides a kind of electronic equipment for the disclosure, as shown in figure 11, including at least one processor 1101；
And the memory 1102 with the communication connection of at least one processor 1101；Wherein, be stored with can be by least one for memory 1102
The instruction that a processor 1101 executes, instruction are executed by least one processor 1101 to realize:
In response to the resource request of target object, requested default resource is distributed for the target object；
The daily record data of user is obtained, and the target object is determined as according to the daily record data and is assigned with described preset
After resource, the user is directed to the behavioral data of the target object；
Determine that the default resource is the target object bring business effect according to the behavioral data.
Further, it is distributed before requested default resource for the target object, further includes:
Determine the corresponding region rank of the target object；
Determine that the default resource corresponds to the mesh according to the attribute information of the default resource and the region rank
Mark the reference value of object.
Further, the attribute information of the default resource includes in the corresponding ranking of the default resource and effectual time
At least one.
Further, one or more computer instruction is also executed by the processor to realize that following methods walk
It is rapid:
The user activity within the scope of predeterminable area is determined according to historical data；
The predeterminable area range is divided into the multiple regions of different stage according to the user activity.
Further, in response to the resource request of target object, requested default resource is distributed for the target object,
Include:
In response to the resource request of target object, the reference value of the default resource is shown.
Further, one or more computer instruction is also executed by the processor to realize that following methods walk
It is rapid:
In response to being directed to the retrieval request of at least one corresponding predetermined keyword of the target object, according to described default
Resource handles search result.
Further, search result is handled according to the default resource, comprising:
When current time is in the effective period of time of the default resource, the corresponding result of the target object is shown
It is preset at the corresponding ranking of resource described in the search result.
Further, determine the default resource for target object bring business effect according to the behavioral data
Fruit, comprising:
Statistically analyze to obtain the exposure before and after distributing the default resource for the target object according to the behavioral data
At least one of rate, clicking rate and/or Cheng Danliang；
By comparing distribute in the exposure rate before and after the default resource, clicking rate and/or Cheng Danliang at least it
One determines that the default resource is the target object bring business effect.
Further, one or more computer instruction is also executed by the processor to realize that following methods walk
It is rapid:
Show the behavioral data and/or corresponding business effect.
Further, in response to the resource request of target object, requested default resource is distributed for the target object,
Include:
In response to the resource request of target object, determine whether the target object is to request the default resource at first
Requestor；
When the target object is to request the requestor of the default resource at first, by the default resource allocation to institute
State target object.
Specifically, processor 1101, memory 1102 can be connected by bus or other modes, to pass through in Figure 11
For bus connection.Memory 1102 is used as a kind of non-volatile computer readable storage medium storing program for executing, can be used for storing non-volatile
Software program, non-volatile computer executable program and module.Processor 1101 is stored in memory 1102 by operation
In non-volatile software program, instruction and module, thereby executing the various function application and data processing of equipment, i.e., in fact
The above method in the existing embodiment of the present disclosure.
Memory 1102 may include storing program area and storage data area, wherein storing program area can store operation system
Application program required for system, at least one function；Storage data area can store the historical data etc. of shipping network transport.This
Outside, memory 1102 may include high-speed random access memory, can also include nonvolatile memory, for example, at least one
Disk memory, flush memory device or other non-volatile solid state memory parts.In some embodiments, electronic equipment can
Selection of land includes communication component 1103, and memory 1102 optionally includes the memory remotely located relative to processor 1101, this
A little remote memories can be connected to external equipment by communication component 1103.The example of above-mentioned network includes but is not limited to interconnect
Net, intranet, local area network, mobile radio communication and combinations thereof.
One or more module is stored in memory 1102, when being executed by one or more processor 1101,
Execute the above method in the embodiment of the present disclosure.
The said goods can be performed disclosure embodiment provided by method, have the corresponding functional module of execution method and
Beneficial effect, the not technical detail of detailed description in the present embodiment, reference can be made to method provided by disclosure embodiment.
Flow chart and block diagram in attached drawing illustrate system, method and computer according to the various embodiments of the disclosure
The architecture, function and operation in the cards of program product.In this regard, each box in course diagram or block diagram can be with
A part of a module, section or code is represented, a part of the module, section or code includes one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart, Ke Yiyong
The dedicated hardware based system of defined functions or operations is executed to realize, or can be referred to specialized hardware and computer
The combination of order is realized.
Being described in unit or module involved in disclosure embodiment can be realized by way of software, can also
It is realized in a manner of through hardware.Described unit or module also can be set in the processor, these units or module
Title do not constitute the restriction to the unit or module itself under certain conditions.
As on the other hand, the disclosure additionally provides a kind of computer readable storage medium, the computer-readable storage medium
Matter can be computer readable storage medium included in device described in above embodiment；It is also possible to individualism,
Without the computer readable storage medium in supplying equipment.Computer-readable recording medium storage has one or more than one journey
Sequence, described program is used to execute by one or more than one processor is described in disclosed method.
Above description is only the preferred embodiment of the disclosure and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the disclosure, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from the inventive concept, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed in the disclosure
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (10)
1. a kind of data processing method characterized by comprising
In response to the resource request of target object, requested default resource is distributed for the target object；
The daily record data of user is obtained, and the target object is determined as according to the daily record data and is assigned with the default resource
Afterwards, the user is directed to the behavioral data of the target object；
Determine that the default resource is the target object bring business effect according to the behavioral data.
2. the method according to claim 1, wherein for the target object distribute requested default resource it
Before, further includes:
Determine the corresponding region rank of the target object；
Determine that the default resource corresponds to the target pair according to the attribute information of the default resource and the region rank
The reference value of elephant.
3. method according to claim 1 or 2, which is characterized in that the attribute information of the default resource includes described pre-
If at least one of the corresponding ranking of resource and effectual time.
4. according to the method described in claim 2, it is characterized by further comprising:
The user activity within the scope of predeterminable area is determined according to historical data；
The predeterminable area range is divided into the multiple regions of different stage according to the user activity.
5. according to the method described in claim 2, it is characterized in that, resource request in response to target object, is the target
Object distributes requested default resource, comprising:
In response to the resource request of target object, the reference value of the default resource is shown.
6. according to the method described in claim 5, it is characterized by further comprising:
In response to being directed to the retrieval request of at least one corresponding predetermined keyword of the target object, according to the default resource
Handle search result.
7. according to the method described in claim 6, it is characterized in that, handling search result according to the default resource, comprising:
When current time is in the effective period of time of the default resource, the corresponding result of the target object is shown in institute
It states and is preset at the corresponding ranking of resource described in search result.
8. a kind of data processing equipment characterized by comprising
Distribution module is configured to respond to the resource request of target object, requested default for target object distribution
Resource；
Module is obtained, is configured as obtaining the daily record data of user, and be determined as the target object according to the daily record data
After being assigned with the default resource, the user is directed to the behavioral data of the target object；
First determining module is configured as determining that the default resource is the target object bring according to the behavioral data
Business effect.
9. a kind of electronic equipment, which is characterized in that including memory and processor；Wherein,
The memory is for storing one or more computer instruction, wherein one or more computer instruction is by institute
Processor is stated to execute to realize following methods step:
In response to the resource request of target object, requested default resource is distributed for the target object；
The daily record data of user is obtained, and the target object is determined as according to the daily record data and is assigned with the default resource
Afterwards, the user is directed to the behavioral data of the target object；
Determine that the default resource is the target object bring business effect according to the behavioral data.
10. a kind of computer readable storage medium, is stored thereon with computer instruction, which is characterized in that the computer instruction quilt
Claim 1-7 described in any item methods are realized when processor executes.
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Application publication date: 20190726 |