CN110046300A - Content delivery method and device, electronic equipment - Google Patents
Content delivery method and device, electronic equipment Download PDFInfo
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- CN110046300A CN110046300A CN201811529636.XA CN201811529636A CN110046300A CN 110046300 A CN110046300 A CN 110046300A CN 201811529636 A CN201811529636 A CN 201811529636A CN 110046300 A CN110046300 A CN 110046300A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
Abstract
This specification one or more embodiment provides a kind of content delivery method and device, electronic equipment, the electronic equipment located applied to push side, which comprises determine the description information of the user characteristics that party in request issues on block chain and content to be pushed；Detect the periphery user of the electronic equipment；When detecting the target user for being matched with the user characteristics, Xiang Suoshu target user pushes the content to be pushed.
Description
Technical field
This specification one or more embodiment be related to block chain technical field more particularly to a kind of content delivery method and
Device, electronic equipment.
Background technique
By pushing appropriate content to user, user can be helped preferably to complete the processing of dependent event.For example, can
With after enterprise staff arrival company, notice of meeting is pushed to the enterprise staff, allows the enterprise staff meeting of going in time
Discuss place.And often there is different contents and obtain demand in different user, need situation implementation push according to the demand of user, keep away
Exempt from irrelevant contents to interfere user.
Summary of the invention
In view of this, this specification one or more embodiment provides a kind of content delivery method and device, electronic equipment.
To achieve the above object, it is as follows to provide technical solution for this specification one or more embodiment:
According to this specification one or more embodiment in a first aspect, propose a kind of content delivery method, it is applied to
The electronic equipment that push side locates, which comprises
Determine the description information of the user characteristics that party in request issues on block chain and content to be pushed；
Detect the periphery user of the electronic equipment；
When detecting the target user for being matched with the user characteristics, Xiang Suoshu target user push is described wait in pushing
Hold.
According to the second aspect of this specification one or more embodiment, a kind of content push device is proposed, is applied to
The electronic equipment that push side locates, described device include:
Determination unit determines the description information of the user characteristics that party in request issues on block chain and content to be pushed；
Probe unit detects the periphery user of the electronic equipment；
Push unit, when detecting the target user for being matched with the user characteristics, Xiang Suoshu target user pushes institute
State content to be pushed.
According to the third aspect of this specification one or more embodiment, a kind of electronic equipment is proposed, comprising:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is by running the executable instruction to realize method as described in relation to the first aspect.
Detailed description of the invention
Fig. 1 is a kind of flow chart for content delivery method that an exemplary embodiment provides.
Fig. 2 is the schematic diagram that a kind of ad content that an exemplary embodiment provides launches scene.
Fig. 3 is a kind of interaction schematic diagram for realizing that advertisement accurately is launched based on block chain that an exemplary embodiment provides.
Fig. 4 is a kind of structural schematic diagram for equipment that an exemplary embodiment provides.
Fig. 5 is a kind of block diagram for content push device that an exemplary embodiment provides.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with this specification one or more embodiment.Phase
Instead, they are only some aspects phases with the one or more embodiments of as detailed in the attached claim, this specification
The example of consistent device and method.
It should be understood that the sequence that might not show and describe according to this specification in other embodiments executes
The step of correlation method.In some other embodiments, step included by method can than described in this specification more
It is more or less.In addition, single step described in this specification, may be broken down into other embodiments multiple steps into
Row description；And multiple steps described in this specification, it may also be merged into single step progress in other embodiments
Description.
Fig. 1 is a kind of flow chart for content delivery method that an exemplary embodiment provides.As shown in Figure 1, this method is answered
For the electronic equipment that the side of push locates, may comprise steps of:
Step 102, the description information of the user characteristics that party in request issues on block chain and content to be pushed is determined.
In one embodiment, party in request is for providing content to be pushed, and is pushed to the content to be pushed by push side
User.The description information for the content to be pushed that side issues on block chain according to demand, such as the description information can be for wait push away
The acquisition address etc. of content itself or content to be pushed is sent, so that the available content to be pushed in push side.And according to need
The user characteristics that the side of asking issues on block chain, so that push side can determine therefrom that out that the target for being matched with the user characteristics is used
Family so that content to be pushed accurately to be pushed to the target user, and avoids interfering other users.
In one embodiment, the technical solution of this specification can be applied to several scenes, this specification not to this into
Row limitation.For example, the Enterprises Leader, which can be used as, to be needed when Enterprises Leader needs to issue notice of meeting to the employee of a certain department
The description information of direction block chain publication user characteristics and content to be pushed is sought, which may include above-mentioned " a certain portion
Department's information, the description information of content to be pushed of door " may include the content of notice of meeting, and electronic equipment may include setting
The access control equipment of Time Attendance Device, division office inlet at enterprise foreground or the equipment at other positions, and push side
May include administrative staff of the above-mentioned electronic equipment in enterprise, allow electronic equipment to nearby and belong to above-mentioned a certain portion
The employee of door pushes notice of meeting.For another example advertiser can be used as party in request when advertiser needs to user's advertisement
To the description information of block chain publication user characteristics and content to be pushed, which may include the spy of commercial audience crowd
Reference breath, content to be pushed description information may include the download link of ad content, push side may include offline businesses,
Electronic equipment may include the payment devices or other equipment at offline businesses, allow electronic equipment to nearby and belong to
State user's advertisement content of commercial audience crowd.
In one embodiment, the push side's condition for having the push side to issue is recorded in block chain, when push side's item
When part and any alternative side are distributed to alternative side's condition in block chain and match, any alternative side is by as the demand
Side.Push side itself can will be configured to block chain node by running the client-side program of block chain, or push can
With there are corresponding block chain nodes, so that the push side can submit block chain to trade into block chain, block chain transaction
In include above-mentioned push side's condition, so that push side's condition is distributed to block chain, with record to each block chain node point
In block chain account book do not safeguard, that content is unified；Similarly, alternative side can pass through the client-side program of operation block chain
Itself will be configured to block chain node, or alternative side may exist corresponding block chain node, allow the alternative side to
The transaction of block chain is submitted in block chain, includes above-mentioned alternative side's condition in block chain transaction, so that alternative side's condition be sent out
Cloth is to block chain, to record into each block chain account book that block chain node is safeguarded respectively, that content is unified.Further,
Block chain node passes through the function that block chain itself provides, or the extension function of calling intelligent contract to realize, can will push
Square condition and alternative square condition carry out matching treatment, with the alternative side's condition determined and the side's of push condition matches, thus will
It is determined as party in request.
In one embodiment, push side's condition is recorded in the intelligent contract in push side, and the push side is intelligently closed
It about be used to search the alternative side's condition to match with push side's condition.Wherein, the intelligent contract in push side can be by push side
It is created for push side's condition；Alternatively, push side's intelligence contract can be predefined intelligent contract, push side can pass through
The predefined intelligent contract is called, so that matching operation relevant to push side's condition can be implemented in the intelligence contract.Accordingly
Ground, alternative side's condition can be recorded in alternative side's intelligence contract described below, or alternative square condition can be by conduct
Common transaction data and be recorded in block chain account book, between the side's of push condition and alternative square condition may be implemented
Match, this specification is limited not to this.
In one embodiment, alternative side's condition is recorded in the intelligent contract in alternative side, and the alternative side intelligently closes
It about be used to search the push side's condition to match with alternative side's condition.Wherein, the intelligent contract in alternative side can be by alternative side
It is created for alternative side's condition；Alternatively, the alternative intelligent contract in side can pass through for predefined intelligent contract, alternative side
The predefined intelligent contract is called, so that matching operation relevant to alternative side's condition can be implemented in the intelligence contract.Accordingly
Ground, push side's condition can be recorded in push side's intelligence contract described above, or push side's condition can be by conduct
Common transaction data and be recorded in block chain account book, between the side's of push condition and alternative square condition may be implemented
Match, this specification is limited not to this.
In one embodiment, the electronic equipment can be configured as block chain node；Correspondingly, which can be with
The block chain account book for inquiring self maintained, since the record content of the block chain account book corresponds to the full dose number of deals of block chain
According to, allow electronic equipment obtain accordingly party in request be distributed to block chain the user characteristics and the content to be pushed
Description information.
In one embodiment, electronic equipment is without being configured to block chain node；For example, which can be a certain area
The corresponding interface equipment of block chain node allows the electronic equipment to obtain the user characteristics and institute from the block chain node
The description information of content to be pushed is stated, and the description information of the user characteristics and the content to be pushed is by the block chain link
Point is obtained from the block chain account book of self maintained.Wherein, block chain node is obtaining the user characteristics and described wait push
It, can be with active push to the electronic equipment after the description information of content；Alternatively, the electronic equipment can be to block chain node
Inquiry request is sent, to indicate that block chain node obtains and return the description letter of the user characteristics and the content to be pushed
Breath.
Step 104, the periphery user of the electronic equipment is detected.
In one embodiment, electronic equipment can be configured with built-in camera module or be connected with external camera, so that electric
Sub- equipment can carry out image taking to periphery user, and acquire the characteristic information of periphery user, for example, gender, the age, height,
Dress etc., to be used to determine whether to be matched with the user characteristics of party in request's setting；Even, the user characteristics set when party in request as
When user's white list, characteristic information may include the facial image of periphery user, gait information etc., thus special by search physiology
The modes such as database are levied, the target user on user's white list is accurately found.
In one embodiment, electronic equipment can be configured with bluetooth mould group (such as BLE mould group), allow electronic equipment with
The user equipment that periphery user uses establishes bluetooth connection, and receives the bluetooth messages of user equipment transmission, when the bluetooth messages
In include relative users characteristic information when, electronic equipment can accordingly with party in request setting user characteristics matched.
In one embodiment, when electronic equipment be offline businesses at payment devices when, in periphery user under the line quotient
When consuming and settling accounts at family, which can obtain the information such as the payment account of periphery user, and knows mutually apply accordingly
The characteristic information at family, so that the user characteristics set with party in request are matched.
Certainly, the characteristic information that electronic equipment can also detect by other means periphery user, know periphery user, this
Specification is limited not to this.
Step 106, when detecting the target user for being matched with the user characteristics, described in Xiang Suoshu target user push
Content to be pushed.
In one embodiment, electronic equipment can submit the transaction for triggering push operation to block chain；In the transaction
After common recognition, which can execute the transaction as block chain node, and by executing the transaction Xiang Suoshu
Target user pushes the content to be pushed, so that in the block chain account book that each block chain node is safeguarded respectively, content is unified
On record the related content of the transaction, and based on can not the distorting of data, traceable characteristic in block chain account book, so that demand
Square or any other object can veritify the push operation that push side is implemented by inquiry block chain account book, such as can be with
Confirm that push side completes the push operation to content to be pushed when trading and completing, to greatly improve the work of push side
Disadvantage cost reduces cheating probability, without being supervised during push to push operation, reduce the supervision of party in request at
This.
In one embodiment, electronic equipment can at least one of in the following manner, and Xiang Suoshu target user pushes institute
State content to be pushed: Xiang Suoshu target user plays the user of voice based on the content to be pushed, Xiang Suoshu target user
Equipment push includes the near-field communication message (such as bluetooth messages, NFC message) etc. of the content to be pushed, and this specification is not
This is limited.
In one embodiment, the party in request is that the content to be pushed is bundled with assets voucher；Correspondingly, it is described to
Push content is pushed to the target user, primary function based on block chain or by calling intelligent contract to be realized
Function is extended, at least part of the assets voucher can be transferred to the push side, using as the excitation to push side,
Push side can be promoted to continue to execute push operation, realize benign cycle.For example, above-mentioned for triggering being had submitted to block chain
After the transaction of push operation, transfer operation of the automatic trigger to above-mentioned assets voucher, the transfer it can be grasped in transaction completion
Make to execute automatically based on transaction performance, can to avoid influenced by external factor, ensure it is fair effectively, both can be to prevent
The cheating of the thrust side of sending, and can be to avoid the situation that party in request is denied.
In one embodiment, the party in request is that the content to be pushed is bundled with assets voucher；Correspondingly, it is described to
Push content is pushed to the target user, primary function based on block chain or by calling intelligent contract to be realized
Function is extended, at least part of the assets voucher can be transferred to the target user, as to target user's
Excitation, perhaps as to interference caused by target user (even if the selection of target user might not be exactly matched or
The target user of exact matching also might not be interested in content to be pushed) compensation.
In one embodiment, other than " content to be pushed is pushed to the target user " this condition, also
It can be determined the need for jointly in conjunction with other conditions to target user's assets transfer voucher.For example, the other conditions can wrap
It includes: according to the response condition of the target user, determining that the target user performs preset feedback operation；In other words, when
The content to be pushed is pushed to the target user, if it is determined that the target user performs preset feedback behaviour
Make, at least part of the assets voucher can be transferred to the target user.Wherein, preset feedback operation can wrap
Include content to be pushed is executed check operation, to content to be pushed check duration reach preset duration, click it is interior wait push
Hold included link etc., this specification is limited not to this.Wherein it is possible to determine whether user holds in several ways
Above-mentioned preset feedback operation is gone, this specification is limited not to this；For example, working as electronic equipment or other equipment (such as
Content to be pushed includes corresponding server of link etc.) determine that target user performs preset feedback operation after, Ke Yitong
It crosses corresponding block chain node and submits confirmation message to block chain, block chain node is somebody's turn to do from block chain account book
Confirmation message；For another example after electronic equipment or other equipment determine that target user performs preset feedback operation, Ke Yixiang
Prophesy machine (Oracle) sends a notification message, so that the prophesy machine issues corresponding confirmation message into block chain.
In one embodiment, the assets voucher includes the object for characterizing certain equity, can be rendered as a variety of shapes
Formula, this specification are limited not to this.For example, assets voucher may include the intellectual capital voucher in block chain, the intelligence
Energy assets voucher can be held by block chain member (corresponding to individual, enterprise etc., this specification is limited not to this), and
It is shifted between each block chain member, and block chain node in the above-described embodiments can be based on the primary function of block chain
The extension function that energy or intelligent contract are realized, is directly transferred to intellectual capital voucher into the block chain account of target user.Intelligence
Assets voucher can be automatically generated by block chain or intellectual capital voucher can be by playing the part of the angle anchor point (anchor) in block chain
The block chain member of color issues, and certain this specification is not intended to limit its producing method.Meanwhile block chain member can be in above-mentioned anchor
At the block chain member of point role, intellectual capital voucher is converted to assets voucher outside chain of equal value.For another example assets voucher can
To include assets voucher outside above-mentioned chain, the outer assets voucher of the chain can be used for characterizing the outer equity of chain, for example member integrates, is preferential
Certificate, redemption code, virtual red packet, account balance etc., this specification is limited not to this；Wherein, the outer assets voucher of chain can be by
Personal or enterprise etc. holds, and can convert to intellectual capital voucher at the block chain member of above-mentioned anchor point role
The intellectual capital voucher of valence.Block chain node can the extension function realized of primary function based on block chain or intelligent contract,
Member sends transfer command to outside chain, so that the outer member of chain shifts assets voucher outside chain to above-mentioned target user.
It is noted that transaction (transfer) described in this specification, refers to that user passes through block chain
Client creation, and a data for needing finally to be distributed in the distributed data base of block chain.Wherein, the friendship in block chain
Easily, there are points of the transaction of narrow sense and the transaction of broad sense.The transaction of narrow sense refers to the value that user issues to block chain
Transfer；For example, transaction can be one that user initiates in block chain and transfer accounts in traditional bit coin block chain network.
And the transaction of broad sense refers to the business datum being intended to business that user issues to block chain；For example, operator can be with
Alliance's chain is built based on actual business demand, alliance's chain is relied on and disposes some other types unrelated with value Transfer
In line service (for example, business of renting a house, vehicle scheduling business, settlement of insurance claim business, credit services, medical services etc.), and
In this kind of alliance's chain, transaction can be the service message or business with business intention that user issues in alliance's chain
Request.
In order to make it easy to understand, the technical solution of this specification is described so that ad content launches scene as an example.Fig. 2 is
A kind of ad content that one exemplary embodiment provides launches the schematic diagram of scene.As shown in Figure 2, it is assumed that there are advertiser 1, extensively
Accusing main 2 ..., advertiser m, there are corresponding block chain nodes, such as advertiser 1 in block chain network respectively by each advertiser
Correspond to node 2 ... advertiser m corresponding to node 1, advertiser 2 and corresponds to node m.Wherein, by being instigated in each advertisement
The client-side program that block chain is run on electronic equipment, can configure electronic equipment to corresponding block chain node, with
Form above-mentioned 1~node of node m；Certainly, block chain node might not be configured at the electronic equipment that each advertiser uses
On, for example advertiser can apply the block chain node of other forms, this specification be limited not to this.
Similarly, it is assumed that there are businessman 1, businessman 2 ... businessman n, each businessman exists in block chain network pair respectively
The block chain node answered, for example businessman 1 corresponds to node m+1, businessman 2 corresponds to node m+2 ... businessman n and corresponds to node m+
n.Wherein, corresponding IoT equipment 1~IoT equipment n is respectively equipped at 1~businessman of businessman n, it can be by these IoT equipment 1
The client-side program that block chain is run on~IoT equipment n, to configure above-mentioned section for these IoT equipment 1~IoT equipment n
Point m+1~node m+n.
It is noted that
Advertiser might not correspond directly to block chain node, for example advertiser can be with agency by agreement side, and by acting on behalf of
Side replaces advertiser to entrust advertisement pushing demand, then can correspond to block chain node by agent, and participates in this specification
Advertisement release process.There may be certain overlapping between advertiser and businessman, i.e., advertiser itself may be businessman, can be with
The advertisement of other advertisers is launched, businessman itself may also advertiser, can pass through other businessmans carry out advertisement throwing
It puts.
For scene shown in Fig. 2, Fig. 3 is that one kind that an exemplary embodiment provides is based on block chain realization advertisement accurately
The interaction schematic diagram of dispensing.As shown in figure 3,1~m of advertiser and 1~n of businessman can realize the accurate throwing of advertisement based on block chain
It puts, interactive process may comprise steps of:
Step 301a, 1~m of advertiser determine advertiser's condition respectively, generate corresponding advertiser's intelligence contract, and issue
To block chain.
In one embodiment, advertiser's condition includes that 1~m of advertiser is set according to the advertisement pushing demand of itself
With condition, which may include one or more dimensions, such as: user characteristics (characteristic information, user's white list or use
Family blacklist), businessman's classification, advertisement pushing period, advertisement classification, best bid etc., this specification is limited not to this
System.
In one embodiment, 1~m of advertiser can create an intelligent contract, and configure the intelligence contract to above-mentioned
Advertiser's intelligence contract includes above-mentioned advertiser's condition in advertiser's intelligence contract, and advertiser's intelligence contract is sent out
Cloth into block chain so that above-mentioned advertiser's condition be recorded to each block chain node safeguard respectively, the area that content is unified
In block chain account book.In order to reduce the creation difficulty of intelligent contract, the drawing template establishment of intelligent contract can be provided to 1~m of advertiser,
For example the template can be rendered as the configuration page, so that 1~m of advertiser only needs to be written the contents such as above-mentioned advertiser's condition
Afterwards, corresponding advertiser's intelligence contract can be automatically generated, so that the creation process of intelligent contract is parameterized, is greatly reduced
Create the technical threshold of intelligent contract.
In one embodiment, 1~m of advertiser can issue a transaction to block chain, and the transaction is for calling pre- Mr.
At intelligent contract, and provide to the intelligence contract into ginseng, which includes above-mentioned advertiser's condition, then the intelligence
Contract, which is equivalent to, is configured as advertiser's intelligence contract.
In one embodiment, other than advertiser's condition, advertiser's intelligence contract can also include other content, than
Such as: the purposes of these contents is described below, herein in ad content or its download link, for the assets voucher of advertisement binding
It does not repeat.
Step 301b, 1~n of businessman determine businessman's condition respectively, generate corresponding businessman's intelligence contract, and be distributed to block
Chain.
In one embodiment, businessman's condition includes the matching item that 1~n of businessman is set according to the advertisement pushing ability of itself
Part, the matching condition may include one or more dimensions, such as: (characteristic information, user's white list or user are black for user characteristics
List), advertisement major category, advertisement pushing period, advertisement classification, lowest bid etc., this specification is limited not to this.
In one embodiment, 1~n of businessman can create an intelligent contract, and configure above-mentioned quotient for the intelligence contract
Family's intelligent contract includes above-mentioned businessman's condition in businessman's intelligence contract, and businessman's intelligence contract is distributed to block chain
In, so that above-mentioned businessman's condition is recorded into the block chain account book that each block chain node is safeguarded respectively, content is unified.For
The creation difficulty of intelligent contract is reduced, the drawing template establishment of intelligent contract can be provided to 1~n of businessman, make itself and above-mentioned advertisement
Main 1~m is similar, it is only necessary to the contents such as businessman's condition be written, can automatically generate corresponding businessman's intelligence contract.
In one embodiment, 1~n of businessman can issue a transaction to block chain, and the transaction is pre-generated for calling
Intelligent contract, and provide to the intelligence contract into ginseng, which includes above-mentioned businessman's condition, then the intelligence contract
It is equivalent to and is configured as businessman's intelligence contract.
In one embodiment, other than businessman's condition, businessman's intelligence contract can also include other content, such as: it is wide
Interior perhaps its download link, the assets voucher bound for advertisement etc. are accused, the purposes of these contents is described below, does not go to live in the household of one's in-laws on getting married herein
It states.
Step 302, block chain node executes condition matching by calling advertiser's intelligence contract or businessman's intelligence contract.
In one embodiment, block chain node can the matching logic according to defined in advertiser's intelligence contract, this is wide
The businessman's condition for accusing the advertiser's condition and each businessman that include in main intelligent contract carries out condition matching, is matched with finding out
Businessman's condition of advertiser's condition, is equivalent between advertiser and businessman and establishes matching relationship, to be presence by businessman
Advertiser with relationship provides ad placement services.
In one embodiment, block chain node can the matching logic according to defined in businessman's intelligence contract, by the businessman
Advertiser's condition of the businessman's condition and each advertiser that include in intelligent contract carries out condition matching, is matched with quotient to find out
Advertiser's condition of family's condition, is equivalent between advertiser and businessman and establishes matching relationship, to be the presence of matching by businessman
The advertiser of relationship provides ad placement services.
In one embodiment, intelligent contract can be submitted in businessman and advertiser with an only direction block chain, another party can be with
Block chain is distributed to using the condition data of itself as common transaction data.Such as, it is assumed that it is issued from advertiser to block chain
Advertiser's intelligence contract, and businessman's condition is directly distributed in block chain by businessman, so that block chain node is by calling advertisement
Main intelligence contract matches businessman's condition in block chain account book, can equally set up between advertiser and businessman
With relationship.
In one embodiment, for advertiser's condition and businessman's condition, can just recognize in the case where being consistent completely
For successful match；Alternatively, a matching degree threshold value can be set, to be believed that in the case where being not less than the matching degree threshold value
Successful match, to avoid matched businessman's negligible amounts and be unable to reach preferable advertisement delivery effect.
In one embodiment, when advertiser submits advertiser's intelligence contract or businessman to submit quotient to block chain to block chain
After the intelligent contract of family, the matching operation for being directed to correlated condition can be executed (as in real time) as early as possible；Alternatively, can be according to certain rule
(such as predetermined period) triggers matching operation, and this specification is limited not to this.
Step 303, according to the matched matching result of condition, 1~n of IoT equipment corresponding to 1~n of businessman matches
It sets.
In one embodiment, block chain node executes after condition matches and obtain matching result, which can be by
Each node, record are synchronized into the block chain account book of each node maintenance, so that 1~m of advertiser, 1~n of businessman can be with
Know the matching result.
In one embodiment, when 1~n of IoT equipment knows businessman's condition that itself corresponding businessman is issued, there are phases
When the advertiser's condition matched, 1~n of the IoT equipment can inform matching result to corresponding businessman respectively, and determined by businessman and be
It is no to launch corresponding ad content；Especially, when advertiser's item that businessman's condition of a certain businessman publication matches there are more parts
When part, the ad content for wishing to launch can be chosen by the businessman by informing matching result to the businessman.When businessman determine by
When IoT equipment launches the advertisement of a certain advertiser, IoT equipment can be from the corresponding advertiser's intelligence contract of the advertiser
Middle reading ad content (or reading download link, and obtain corresponding ad content from the download link), and by the advertisement
Content is configured to the dispensing content of itself, to implement to launch operation for the ad content.
In one embodiment, there are preset thresholds for the number of ads that IoT equipment is launched, for example the preset threshold can be
1 or other default values, this specification are limited not to this.As the corresponding matched advertiser of businessman's condition institute of IoT
When the quantity of condition is not more than the preset threshold, IoT equipment can obtain corresponding ad content automatically, and be configured as
The dispensing content of itself executes and launches operation.When the corresponding businessman's condition of IoT equipment matched advertiser's condition quantity it is big
When the preset threshold, IoT equipment can select one or more advertiser's conditions no more than the preset threshold with Automatic sieve,
And the dispensing content of itself is configured by corresponding ad content, executes and launches operation.
For example, IoT equipment can read corresponding each advertiser respectively and intelligently close according to the advertiser's condition to match
Best bid defined in about, and the sequence according to bid from high to low successively choose one or more for being not more than preset threshold
A advertiser's condition, so that it is guaranteed that the maximum revenue of businessman.
Step 304,1~n of IoT equipment searching target user.
In one embodiment, according to the advertiser's condition configured, 1~n of IoT equipment can be according to fixed in advertiser's condition
The user characteristics of justice are (it is also assumed that be user characteristics defined in businessman's condition, because of on condition that advertiser's condition and businessman
Condition matches) periphery user is detected, to search for the target user for being matched with the user characteristics.
According to the detecting function that IoT equipment has, each IoT equipment can in several ways be carried out periphery user
Detection, this specification are limited not to this.For example, when IoT equipment is equipped with built-in camera module, it can be to periphery user
Carry out Image Acquisition and signature analysis；For another example can receive what periphery user used when IoT equipment is equipped with bluetooth mould group
The bluetooth messages that user equipment is issued may include the information of corresponding user in the bluetooth messages；In another example when IoT equipment
When for payment devices at businessman, the information of relative users can be known when periphery user is settled accounts by the payment devices.
Step 305,1~n of IoT equipment is by submitting the transaction of block chain into block chain, into target user's advertisement
Hold.
In one embodiment, when detecting target user, 1~n of IoT equipment can submit block chain to hand over into block chain
Easily, for making the IoT equipment for submitting the block chain to trade to target user's advertisement content, and after push operation execution,
Block chain transaction is marked as completion status.It, can be by 1~n of IoT equipment to the push operation of ad content based on above scheme
It is associated with the performance of block chain transaction, so that the executive condition of push operation is recorded into block chain account book, and by
In the linked data structure of block chain, so that businessman can not distort relative recording information substantially, the cheating cost pole of businessman is caused
Height, and advertiser can inquire relative recording information by block chain account book at any time, verify the advertisement input situation of businessman.
In one embodiment, the dispensing ability being had according to IoT equipment can pass through corresponding one or more modes
It executes advertisement and launches operation, this specification is limited not to this.For example, when IoT equipment boombox, it can be to mesh
Mark the voice of user's broadcasting advertisement content；For another example can be used to target user when IoT equipment embedded with bluetooth mould group
User equipment push includes the bluetooth messages of ad content.
Step 306, block chain node distributes assets voucher according to synchronous Transaction Information.
In one embodiment, after a certain IoT equipment has pushed ad content to target user, it is based on corresponding advertiser
Best bid defined in intelligent contract (or lowest bid defined in businessman's intelligence contract), can intelligently close from advertiser
In " for the assets voucher of advertisement binding " set in about, chooses the assets voucher of counter value and be transferred to the IoT equipment pair
The businessman answered pays advertisement putting expense to be equivalent to from advertiser to businessman.For example, the assets voucher can be advertisement
The main token (token) held by corresponding block chain account, and above-mentioned transfer operation is equivalent to part token from wide
It accuses main corresponding block chain account and is transferred to the corresponding block chain account of businessman；Alternatively, the token for being tied to advertisement can be preparatory
Be transferred to it is a certain freeze in dedicated block chain account, and freeze dedicated block chain account from this and be transferred to the corresponding area of businessman
Block chain account.
In one embodiment, after a certain IoT equipment has pushed ad content to target user, if can know the mesh
The identity information of user is marked (for example, carrying out recognition of face to target user by IoT equipment；For another example, when target user is by being somebody's turn to do
When IoT equipment is settled accounts, the account information etc. of target user is obtained by IoT equipment), then block chain node can also be to this
Target user shifts at least part assets voucher, for example is transferred to preset quantity to the corresponding block chain account of the target user
token。
Certainly, not necessarily unconditional to the operation of target user's assets transfer voucher.In other words, in some cases
Under, it can be unconditionally to target user's assets transfer voucher；And in other cases, it can meet in target user certain
In the case where condition, to target user's assets transfer voucher.For example, the condition that target user meets may include: IoT equipment
To after target user's advertisement content, target user performs default feedback operation, shows the push operation pair of ad content
Target user produces certain effect.
For example, IoT equipment can carry out Image Acquisition to target user and analyze its behavior, determine whether to perform
Default feedback operation；Alternatively, disappearing when the user equipment that IoT equipment is used to target user has sent the push comprising ad content
When breath, the response message of user equipment return can receive, it is pre- which may indicate that whether target user performs
If feedback operation (for example whether target user triggers ad content etc.).Again for example, it is used when IoT equipment to target user
When user equipment has sent the PUSH message comprising ad content, target user can trigger the push on a user device and disappear
Breath, browse advertisements content, or even corresponding linked contents are browsed by triggering ad content, so that corresponding server is known
The access behavior of the user equipment, to determine whether the target user performs default feedback operation.Correspondingly, IoT equipment or
After server etc. knows that target user performs default feedback operation, can make an announcement message to block chain, the notification message
Show that target user performs default feedback operation for a certain ad content, so that block chain node is obtaining the notification message
Afterwards, accordingly to target user's assets transfer voucher.
Fig. 4 is a kind of schematic configuration diagram for equipment that an exemplary embodiment provides.Referring to FIG. 4, in hardware view, it should
Equipment includes processor 402, internal bus 404, network interface 406, memory 408 and nonvolatile memory 410, is gone back certainly
It may include hardware required for other business.Processor 402 reads corresponding computer journey from nonvolatile memory 410
Then sequence is run into memory 408, content push device is formed on logic level.Certainly, other than software realization mode,
Other implementations, such as the mode of logical device or software and hardware combining is not precluded in this specification one or more embodiment
Etc., that is to say, that the executing subject of following process flow is not limited to each logic unit, is also possible to hardware or logic
Device.
Referring to FIG. 5, the content push device is applied to the electronic equipment that push side locates, institute in Software Implementation
Stating device may include:
Determination unit 501 determines the description information of the user characteristics that party in request issues on block chain and content to be pushed；
Probe unit 502 detects the periphery user of the electronic equipment；
Push unit 503, when detecting the target user for being matched with the user characteristics, Xiang Suoshu target user push
The content to be pushed.
Optionally, the push side's condition for having the push side to issue is recorded in block chain, when push side's condition and is appointed
When alternative side's condition that one alternative side is distributed in block chain matches, any alternative side is by as the party in request.
Optionally,
Push side's condition is recorded in the intelligent contract in push side, the intelligent contract in the push side be used for lookup and
Alternative side's condition that push side's condition matches；
And/or alternative side's condition is recorded in the intelligent contract in alternative side, alternative side's intelligence contract is used for
Search the push side's condition to match with alternative side's condition.
Optionally, the party in request is that the content to be pushed is bundled with assets voucher；Described device further include:
First buanch unit 504 is pushed in the content to be pushed to the target user, is triggered the assets
At least part of voucher is transferred to the assets transfer operation of the push side.
Optionally, the party in request is that the content to be pushed is bundled with assets voucher；Described device further include:
Second buanch unit 505 is pushed in the content to be pushed to the target user, is triggered the assets
At least part of voucher is transferred to the assets transfer operation of the target user.
Optionally, second buanch unit 505 is specifically used for:
It is pushed in the content to be pushed to the target user, determines the response condition of the target user；
When determining that the target user performs preset feedback operation, trigger at least one of the assets voucher
Divide the assets transfer operation for being transferred to the target user.
Optionally, the assets voucher includes: intellectual capital voucher and/or the outer assets voucher of chain.
Optionally, the push unit 503 is specifically used for:
The transaction for triggering push operation is submitted to block chain；
By executing the transaction, Xiang Suoshu target user pushes the content to be pushed.
Optionally, when the transaction is completed, the content to be pushed is confirmed to be completion push.
Optionally, the push unit 503 is for realizing at least one following:
The user equipment of voice, Xiang Suoshu target user to target user broadcasting based on the content to be pushed pushes away
Send the near-field communication message comprising the content to be pushed.
Optionally, the electronic equipment is configured as block chain node；The determination unit 501 is specifically used for:
The block chain account book of electronic equipment maintenance is inquired, to obtain the user characteristics and the content to be pushed
Description information.
Optionally, the determination unit 501 is specifically used for:
From the corresponding block chain node of the electronic equipment, retouching for the user characteristics and the content to be pushed is obtained
State information；
Wherein, the description information of the user characteristics and the content to be pushed is by the block chain node from self maintained
Block chain account book in obtain.
System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity,
Or it is realized by the product with certain function.A kind of typically to realize that equipment is computer, the concrete form of computer can
To be personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play
In device, navigation equipment, E-mail receiver/send equipment, game console, tablet computer, wearable device or these equipment
The combination of any several equipment.
In a typical configuration, computer includes one or more processors (CPU), input/output interface, network
Interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, disk storage, quantum memory, based on graphene
Storage medium or other magnetic storage devices or any other non-transmission medium, can be used for storing can be accessed by a computing device
Information.As defined in this article, computer-readable medium does not include temporary computer readable media (transitory media),
Such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want
There is also other identical elements in the process, method of element, commodity or equipment.
It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims
It is interior.In some cases, the movement recorded in detail in the claims or step can be come according to the sequence being different from embodiment
It executes and desired result still may be implemented.In addition, process depicted in the drawing not necessarily require show it is specific suitable
Sequence or consecutive order are just able to achieve desired result.In some embodiments, multitasking and parallel processing be also can
With or may be advantageous.
The term that this specification one or more embodiment uses be only merely for for the purpose of describing particular embodiments, and
It is not intended to be limiting this specification one or more embodiment.In this specification one or more embodiment and the appended claims
Used in the "an" of singular, " described " and "the" be also intended to including most forms, unless context understands earth's surface
Show other meanings.It is also understood that term "and/or" used herein refers to and includes one or more associated list
Any or all of project may combine.
It will be appreciated that though this specification one or more embodiment may using term first, second, third, etc. come
Various information are described, but these information should not necessarily be limited by these terms.These terms are only used to same type of information area each other
It separates.For example, the first information can also be referred to as in the case where not departing from this specification one or more scope of embodiments
Two information, similarly, the second information can also be referred to as the first information.Depending on context, word as used in this is " such as
Fruit " can be construed to " ... when " or " when ... " or " in response to determination ".
The foregoing is merely the preferred embodiments of this specification one or more embodiment, not to limit this theory
Bright book one or more embodiment, all within the spirit and principle of this specification one or more embodiment, that is done is any
Modification, equivalent replacement, improvement etc. should be included within the scope of the protection of this specification one or more embodiment.
Claims (25)
1. a kind of content delivery method, the electronic equipment located applied to push side, which comprises
Determine the description information of the user characteristics that party in request issues on block chain and content to be pushed；
Detect the periphery user of the electronic equipment；
When detecting the target user for being matched with the user characteristics, Xiang Suoshu target user pushes the content to be pushed.
2. according to the method described in claim 1, the push side's condition for having the push side to issue is recorded in block chain, when described
When push side's condition and any alternative side are distributed to alternative side's condition in block chain and match, any alternative side is by conduct
The party in request.
3. according to the method described in claim 2,
Push side's condition is recorded in the intelligent contract in push side, the push side intelligence contract be used for lookup with it is described
Alternative side's condition that push side's condition matches；
And/or alternative side's condition is recorded in the intelligent contract in alternative side, alternative side's intelligence contract be used to search
The push side's condition to match with alternative side's condition.
4. according to the method described in claim 1, the party in request is that the content to be pushed is bundled with assets voucher；The side
Method further include:
It is pushed in the content to be pushed to the target user, at least part of the assets voucher is shifted in triggering
Assets transfer to the push side operates.
5. according to the method described in claim 1, the party in request is that the content to be pushed is bundled with assets voucher；The side
Method further include:
It is pushed in the content to be pushed to the target user, at least part of the assets voucher is shifted in triggering
Assets transfer to the target user operates.
6. being triggered according to the method described in claim 5, described be pushed in the content to be pushed to the target user
At least part of the assets voucher is transferred to the assets transfer operation of the target user, comprising:
It is pushed in the content to be pushed to the target user, determines the response condition of the target user；
When determining that the target user performs preset feedback operation, triggering turns at least part of the assets voucher
Move to the assets transfer operation of the target user.
7. the method according to any one of claim 4 to 6, the assets voucher includes: intellectual capital voucher and/or chain
Outer assets voucher.
8. according to the method described in claim 1, described push the content to be pushed to the target user, comprising:
The transaction for triggering push operation is submitted to block chain；
By executing the transaction, Xiang Suoshu target user pushes the content to be pushed.
9. according to the method described in claim 8, the content to be pushed is confirmed to be completion and pushes away when the transaction is completed
It send.
10. according to the method described in claim 1, described push the content to be pushed to the target user, including following
At least one:
The user equipment push that voice, Xiang Suoshu target user based on the content to be pushed are played to the target user is wrapped
Near-field communication message containing the content to be pushed.
11. according to the method described in claim 1, the electronic equipment is configured as block chain node；The determining party in request
The description information of the user characteristics and content to be pushed issued on block chain, comprising:
The block chain account book of the electronic equipment maintenance is inquired, to obtain the description of the user characteristics and the content to be pushed
Information.
12. according to the method described in claim 1, user characteristics that the determining party in request issues on block chain and wait push
The description information of content, comprising:
From the corresponding block chain node of the electronic equipment, the description letter of the user characteristics and the content to be pushed is obtained
Breath；
Wherein, the description information of the user characteristics and the content to be pushed is by the block chain node from the area of self maintained
It is obtained in block chain account book.
13. a kind of content push device, applied to the electronic equipment that push side locates, described device includes:
Determination unit determines the description information of the user characteristics that party in request issues on block chain and content to be pushed；
Probe unit detects the periphery user of the electronic equipment；
Push unit, when detecting the target user for being matched with the user characteristics, Xiang Suoshu target user push it is described to
Push content.
14. device according to claim 13, the push side's condition for having the push side to issue is recorded in block chain, works as institute
It states push side's condition and when alternative side's condition that any alternative side is distributed in block chain matches, any alternative side is made
For the party in request.
15. device according to claim 14,
Push side's condition is recorded in the intelligent contract in push side, the push side intelligence contract be used for lookup with it is described
Alternative side's condition that push side's condition matches；
And/or alternative side's condition is recorded in the intelligent contract in alternative side, alternative side's intelligence contract be used to search
The push side's condition to match with alternative side's condition.
16. device according to claim 13, the party in request is that the content to be pushed is bundled with assets voucher；It is described
Device further include:
First buanch unit is pushed in the content to be pushed to the target user, is triggered the assets voucher
At least part is transferred to the assets transfer operation of the push side.
17. device according to claim 13, the party in request is that the content to be pushed is bundled with assets voucher；It is described
Device further include:
Second buanch unit is pushed in the content to be pushed to the target user, is triggered the assets voucher
At least part is transferred to the assets transfer operation of the target user.
18. device according to claim 17, second buanch unit is specifically used for:
It is pushed in the content to be pushed to the target user, determines the response condition of the target user；
When determining that the target user performs preset feedback operation, triggering turns at least part of the assets voucher
Move to the assets transfer operation of the target user.
19. device described in any one of 6 to 18 according to claim 1, the assets voucher include: intellectual capital voucher and/
Or the outer assets voucher of chain.
20. device according to claim 13, the push unit is specifically used for:
The transaction for triggering push operation is submitted to block chain；
By executing the transaction, Xiang Suoshu target user pushes the content to be pushed.
21. device according to claim 20, when the transaction is completed, the content to be pushed is confirmed to be completion and pushes away
It send.
22. device according to claim 13, the push unit is for realizing at least one following:
The user equipment push that voice, Xiang Suoshu target user based on the content to be pushed are played to the target user is wrapped
Near-field communication message containing the content to be pushed.
23. device according to claim 13, the electronic equipment is configured as block chain node；The determination unit tool
Body is used for:
The block chain account book of the electronic equipment maintenance is inquired, to obtain the description of the user characteristics and the content to be pushed
Information.
24. device according to claim 13, the determination unit is specifically used for:
From the corresponding block chain node of the electronic equipment, the description letter of the user characteristics and the content to be pushed is obtained
Breath；
Wherein, the description information of the user characteristics and the content to be pushed is by the block chain node from the area of self maintained
It is obtained in block chain account book.
25. a kind of electronic equipment, comprising:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is by running the executable instruction to realize such as side of any of claims 1-12
Method.
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811529636.XA CN110046300A (en) | 2018-12-14 | 2018-12-14 | Content delivery method and device, electronic equipment |
| TW108135492A TW202022643A (en) | 2018-12-14 | 2019-10-01 | Content pushing method and device and electronic equipment |
| PCT/CN2019/113849 WO2020119293A1 (en) | 2018-12-14 | 2019-10-29 | Content pushing method and apparatus, and electronic device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811529636.XA CN110046300A (en) | 2018-12-14 | 2018-12-14 | Content delivery method and device, electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110046300A true CN110046300A (en) | 2019-07-23 |
Family
ID=67273711
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811529636.XA Pending CN110046300A (en) | 2018-12-14 | 2018-12-14 | Content delivery method and device, electronic equipment |
Country Status (3)
| Country | Link |
|---|---|
| CN (1) | CN110046300A (en) |
| TW (1) | TW202022643A (en) |
| WO (1) | WO2020119293A1 (en) |
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| CN110769322A (en) * | 2019-10-15 | 2020-02-07 | 深圳创维－Rgb电子有限公司 | Block chain-based television information pushing method and system |
| CN111242693A (en) * | 2020-01-16 | 2020-06-05 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| WO2020119293A1 (en) * | 2018-12-14 | 2020-06-18 | 阿里巴巴集团控股有限公司 | Content pushing method and apparatus, and electronic device |
| CN112492533A (en) * | 2020-07-10 | 2021-03-12 | 梁伟 | 5G rich media message pushing method and device based on block chain technology |
| CN113112308A (en) * | 2021-05-06 | 2021-07-13 | 支付宝(杭州)信息技术有限公司 | Equipment labeling method and system and method and system for pushing directional information |
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| TWI789944B (en) * | 2021-10-08 | 2023-01-11 | 精品科技股份有限公司 | Method of application control based on different scanning schemes |
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Also Published As
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| TW202022643A (en) | 2020-06-16 |
| WO2020119293A1 (en) | 2020-06-18 |
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