CN110024413A

CN110024413A - System and method for splicing advertisement in flow content

Info

Publication number: CN110024413A
Application number: CN201780051796.5A
Authority: CN
Inventors: S·L·麦克林; T·H·林克
Original assignee: Sniffer Carter Co
Current assignee: Sniffer Carter Co
Priority date: 2016-06-30
Filing date: 2017-05-31
Publication date: 2019-07-16
Anticipated expiration: 2037-05-31
Also published as: JP6643509B2; BR112018077482B1; EP3479589C0; JP2019527951A; CN110024413B; JP2020074543A; US20180007405A1; JP7284142B2; US9872049B1; CN111885396B; US10165308B2; WO2018004958A1; JP2021052416A; EP3479589B1; EP3479589A1; BR112018077482A2; CN111885396A; US20180124440A1; EP3479589A4

Abstract

System and method for splicing advertisement in flow content.In some embodiments, a kind of method includes receiving one or more advertisements.It can receive unlabelled content item, unlabelled content item includes the video for supporting stream, and the video of the support stream includes continuous black frame group.Insertion point can be identified based on the position of at least one black frame in the continuous black frame group, input without user, identify that insertion point, insertion point are located at before current playback point during unlabelled content item is streamed to Consumer System.Can at insertion point by one or more advertisement splicings in unlabelled content item.Unlabelled content item Consumer System can be streamed to, until reaching insertion point, and when reaching insertion point, one or more advertisements Consumer System can be streamed to.

Description

System and method for splicing advertisement in flow content

Copyright statement

A part of the disclosure of this patent document includes material protected by copyright.When it appears in patent and trade mark When in office's patent document or record, it is multiple that copyright owner does not oppose that anyone fax to patent document or patent disclosure content System, but copyright owner retains all copyrights in other aspects.

Technical field

The embodiment of the present invention is usually directed to flow content field.More specifically, the embodiment of the present invention is related in flow content Middle splicing advertisement.

Background technique

It was produced in 2015 and has distributed more than 400 original series.In Content supply it is this it is significant increase be mainly Due to the increase of on-demand content (for example, flow content).However, it has proved that on-demand content monetization is difficult.In general, business Advertisement is the main source of flow content monetization.

Order program service and solution company (for example, Brightcove, Freewheel etc.) need to be manually inserted into a little to mark Show Advertisement Server and is inserted into commercial advertisement.For example, operator may must flip through video and indicate manually each in video For point to be inserted into commercial advertisement, this is both time-consuming and costly.

Summary of the invention

In the past few years, the quantity of original content (for example, program, film etc.) sharply increases.Order program service provider It has been that content supplier (for example, Young Hollywood) provides platform for transmitting its content on demand, without being passed The limitation of system broadcast requirement (for example, broadcasting schedule, media formats requirement etc.).However, on-demand content always exists Problem and with high costs.For example, order program service provider usually requires that content supplier manually tags to each point of video To indicate the position of advertisement.For example, operator can watch video and search the black frame sequence for indicating potential insertion point.It arrives When up to black frame sequence, operator can indicate insertion point manually.Such process may be time-consuming, expensive and be easy Error.

Certain embodiments described herein includes the system and method for splicing advertisement in flow content.For example, can be with Advertisement is provided during the playback of flow content, had previously been tagged to insertion point without operator.In some embodiments, it takes The continuous black frame group of device system of being engaged in scanning flow content.When positioning the first black frame, can be infused automatically by server system Volume (for example, not needing user's input) potential insertion point, and next black frame can be scanned by server system.Under if One frame is also black frame, then server system can automatically register insertion point.Alternatively, if next frame is video Content frame, if not being black frame, then server system can remove the potential insertion point of registration, and continue to scan on black frame.Clothes Business device system can execute the process, the ending until reaching flow content.

In some embodiments, one or more advertisements are provided in real time for the insertion point of each registration.For example, registration Insertion point can be defeated with spreading for trigger the server system " pause " video content, and spread defeated one or more advertisements without It is video content.It is defeated can to restore spreading for video content at the end of advertisement.

In various embodiments, a kind of system includes advertising provider's interface engine, is configured as receiving one or more Multiple advertisements.Content provider interface engine, which can be configured as, receives unlabelled content item, and unlabelled content item includes Support (stream-enabled) video of stream, the video of the support stream includes continuous black frame group.Insertion spot detector draws Holding up, which can be configured as based on the position of at least one black frame in continuous black frame group, identifies insertion point, without User's input identifies that insertion point, insertion point are defeated positioned at spreading during unlabelled content item is streamed to Consumer System To before the current playback point of the unlabelled content item of Consumer System.Contents processing engine, which can be configured as, to be inserted into At point by one or more advertisement splicings in unlabelled content item.Content delivery engine can be configured as will be unmarked Content item be streamed to Consumer System, until reach insertion point, and when reaching insertion point will it is one or more extensively Announcement is streamed to Consumer System.

In some embodiments, one or more advertisements include the video for supporting stream.

In some embodiments, insertion spot detector engine is additionally configured in response to the satisfaction to scheduled threshold condition To identify insertion point.In a related embodiment, if portion diagonal line (diagonal) of each frame in continuous black frame group Dividing includes all black picture elements, then meets scheduled threshold condition.

In some embodiments, contents processing engine is configured as at insertion point existing one or more advertisement splicings Include in unlabelled content item, contents processing engine be configured as triggering content delivery engine at insertion point by one or More advertisements are streamed to Consumer System.

In some embodiments, contents processing engine is configured as at insertion point existing one or more advertisement splicings Include in unlabelled content item, contents processing engine be configured as modifying unlabelled content item at insertion point by one Or more advertisement be added to unlabelled content item.

In some embodiments, which further includes consumer profile's manager, is configured as identification consumer One or more Consumer System attributes of system.In a related embodiment, advertising provider's interface engine is additionally configured to The request to one or more advertisements, advertising provider's interface engine are provided based on one or more Consumer System attributes It is configured as based on one or more one or more advertisements of Consumer System attribute reception.In a related embodiment, exist One or more advertisements are selected during unlabelled content item is streamed to Consumer System.In a related embodiment, interior Hold processing engine to be additionally configured to modify the lattice of one or more advertisements based on one or more Consumer System attributes Formula modifies the format of one or more advertisements during unlabelled content item is streamed to Consumer System.In correlation In embodiment, contents processing engine is additionally configured to modify unlabelled content item based on one or more Consumer Systems Format, and content delivery engine is additionally configured to modified unlabelled content item being streamed to Consumer System, directly To arrival passing time.

In various embodiments, a kind of method includes receiving one or more advertisements.It can receive unlabelled content , unlabelled content item includes the video for supporting stream, and the video of the support stream includes continuous black frame group.It can be based on company The position of at least one black frame in continuous black frame group identifies insertion point, inputs without user, will be unmarked Content item be streamed to Consumer System during identify insertion point, insertion point, which is located at, is streamed to the unmarked of Consumer System Content item current playback point before.Can at insertion point by one or more advertisement splicings in unlabelled content Xiang Zhong.Unlabelled content item can be streamed to Consumer System, until reaching insertion point, and when arrival insertion point When, one or more advertisements can be streamed to Consumer System.

In some embodiments, this method further includes identifying the first black in response to the satisfaction to scheduled threshold condition Frame.In a related embodiment, if the diagonal part of the first black frame in continuous black frame group includes all black pictures Element then meets scheduled threshold condition.

In some embodiments, include in unlabelled content item by one or more advertisement splicings at insertion point One or more advertisements are streamed to Consumer System without modifying unlabelled content item at insertion point.

In some embodiments, contents processing engine is configured as at insertion point existing one or more advertisement splicings It include that contents processing engine modifies unlabelled content item with will be one or more at insertion point in unlabelled content item Advertisement is added to unlabelled content item.

In some embodiments, this method further includes being disappeared by server system identification the one or more of Consumer System The person's of expense system property.In a related embodiment, this method further includes being based on one or more consumers by server system Subordination provides one or more advertisements, and receiving one or more advertisements includes based on Consumer System attribute reception one Or more advertisement.In a related embodiment, one is selected during unlabelled content item is streamed to Consumer System Or more advertisement.

In some embodiments, this method further includes based on one or more Consumer System attribute modifications one or more The format of multiple advertisements modifies one or more advertisements during unlabelled content item is streamed to Consumer System Format.

In some embodiments, this method further includes modifying unlabelled content based on one or more Consumer Systems The format of item, and modified unlabelled content item is streamed to Consumer System, until reaching passing time.

In various embodiments, non-transitory computer-readable medium includes executable instruction, which can be by processor It executes to execute a kind of method, this method includes receiving one or more advertisements.It can receive unlabelled content item, do not mark The content item of note includes the video for supporting stream, and the video of the support stream includes continuous black frame group.It can be continuous based on this The position of at least one black frame in black frame group identifies insertion point, inputs without user, will be unlabelled interior Hold and identify insertion point during item is streamed to Consumer System, insertion point, which is located at, is streamed to the unlabelled interior of Consumer System Before the current playback point for holding item.Can at insertion point by one or more advertisement splicings in unlabelled content item In.Unlabelled content item can be streamed to Consumer System, until reaching insertion point, and when reaching insertion point, One or more advertisements can be streamed to Consumer System.

In various embodiments, system, method and non-transitory computer-readable medium are configured as: being received unlabelled Content item, unlabelled content item include multiple video-frequency bands for supporting stream, at least one of multiple video-frequency bands for supporting stream branch The video-frequency band for holding stream includes continuous black frame group；The video of stream is supported at least one of multiple video-frequency bands for supporting stream Section identifies one or more insertion points, identification one based at least one black frame in continuous black frame group or more Multiple positions are inputted without user；Discarding does not include the video-frequency band of multiple support streams of at least one continuous black frame group At least some of；From at least one of the video-frequency band for the multiple support streams for including one or more continuous black frame groups It supports to remove one or more continuous black frame groups in the video-frequency band of stream；Playlist is generated, which includes: the First-class source position, at least some of the video-frequency band of multiple support streams that does not include at least one continuous black frame group phase It is associated with, second source position, at least one in the video-frequency band of multiple support streams with the continuous black frame group removed A video-frequency band for supporting stream is associated and third stream source position, associated with advertising provider's system, third stream source position It sets and is configured as providing one or more advertisements for supporting stream to Consumer System；And playlist is supplied to consumer System, the playlist allow Consumer System: by do not include at least one continuous black frame group multiple support streams view At least some of frequency range carries out first-class transmission, receives the first-class transmission from first-class source position, will have the company removed At least one of video-frequency band of multiple support streams of continuous black frame group supports the video-frequency band of stream to carry out second transmission, until The correspondence insertion point in one or more insertion points is reached, receives second transmission from second source position, and work as and arrive When up to correspondence insertion point in one or more insertion points, one or more advertisements for supporting stream are subjected to thirds and are spread It is defeated, from third stream source position receive the third spread it is defeated.

In some embodiments, from the video-frequency band of multiple support streams for including one or more continuous black frame groups At least one support to remove one or more continuous black frame groups in the video-frequency band of stream include: modification to include one or more At least one of video-frequency band of multiple support streams of multiple continuous black frame groups support stream video-frequency band, with remove one or More continuous black frame groups, insertion indicate one or more respective labels of one or more corresponding insertion points.

In some embodiments, first-class source position includes content supplier's stream source position.In some embodiments, second Stream source position includes the stream source position of system.In some embodiments, third stream source position includes that advertising provider flows source position.

In some embodiments, first-class source position, second source position and third stream source position respectively include having not The corresponding uniform resource locator (URL) of same area.

Detailed description of the invention

Fig. 1 depicts the block diagram of description transmitting network system in accordance with some embodiments.

Fig. 2 depicts the block diagram of the details of the unlabelled content item of explanation in accordance with some embodiments.

Fig. 3 depicts the block diagram in accordance with some embodiments for illustrating advertisement and placing the details of detection system.

Fig. 4 depicts the block diagram of the details in accordance with some embodiments for illustrating delivery system.

Fig. 5 depicts the block diagram of the details of description transmitting network system in accordance with some embodiments.

Fig. 6 depicts the stream of the method in accordance with some embodiments for illustrating to splice in flow content one or more advertisements Cheng Tu.

Fig. 7 depicts the service in accordance with some embodiments illustrated for splicing one or more advertisements in flow content The flow chart of the operating method of device system.

Fig. 8 depicts explanation in accordance with some embodiments for splicing one or more advertisements in the section of flow content The flow chart of the operating method of server system.

Fig. 9 depicts the block diagram of the details of description transmitting network system in accordance with some embodiments.

Figure 10 depicts the method in accordance with some embodiments for illustrating to splice one or more advertisements in flow content Flow chart.

Figure 11 depicts the block diagram of the details in accordance with some embodiments for illustrating to calculate equipment.

Figure 12 depicts the flow chart in accordance with some embodiments for illustrating dynamic and splicing the method for one or more advertisements.

Specific embodiment

Certain embodiments described herein includes the system and method for splicing advertisement in flow content.For example, can be with Advertisement is provided during the playback of flow content, had previously been tagged to insertion point without operator.In some embodiments, it takes Device system of being engaged in scans flow content for continuous black frame group.In some embodiments, when positioning the first black frame, Ke Yiyou Server system registers (for example, not needing user's input) insertion point automatically.In some embodiments, only detecting that second is black When colour frame, insertion point can be registered by server system automatically.In some embodiments, server system can be ignored hereafter Any continuous black frame.In some embodiments, when the last black in the sequence for positioning one or more black frames When frame, insertion point can be registered by server system automatically.In some embodiments, server system can check next frame Whether and black frame, and only just register insertion point automatically when next frame is video content frames (if not being black frame). In some embodiments, if next frame is another black frame, server system can remove previous potential insertion Point simultaneously generates new insertion point at next black frame.Server system can execute the process, until reaching flow content Ending.

In some embodiments, one or more advertisements are provided in real time for the insertion point of each registration.For example, registration Insertion point can be defeated with spreading for trigger the server system " pause " video content, and at the end of advertisement restore video content it Before spread defeated one or more advertisements.

Fig. 1 depicts the block diagram of description transmitting network system 100 in accordance with some embodiments.System 100 includes wide Accuse provider's system 102, content provider system 104, server system 106, Consumer System 108 and communication network 110.

Advertising provider's system 102, which can be configured as, stores and provides advertisement 112.For example, advertisement 112 can be video Commercial advertisement can be spread at each defeated during the playback of flow content.As it is used herein, flow content can wrap Include trade type video on demand content (or " TVOD " content), internet television content (or " OTT " content), advertisement support video On-demand content (or " AVOD " content), subscription video on demand content (or " SVOD " content) etc..In some embodiments, advertisement mentions It is executed for the function of quotient system system 102 by one or more work stations, desktop computer, laptop computer, mobile device etc.. It should be appreciated that advertising provider's system 102 is shown for illustrative purpose, but other embodiments may include any This advertising provider's system 102 of quantity.

In some embodiments, advertising provider's system 102 includes system based on cloud.For example, advertising provider's system 102 may include remote system.Alternatively, advertising provider's system 102 may include local system.For example, advertisement provides Quotient system system 102 can store the local example for the advertisement retrieved from remote system.

Content provider system 104, which can be configured as, stores and provides unlabelled content item 114.In some embodiments In, the function of content provider system 104 is set by one or more work stations, desktop computer, laptop computer, movement Standby wait executes.It should be appreciated that a content provider system 104 is shown for illustrative purpose, but other embodiments can To include any amount of this content provider system 104.

In some embodiments, unlabelled content item 114 includes supporting the video of stream (for example, the play of program, film etc. Collection) or other on-demand contents.As used in this article, " unmarked " can indicate content item include content frame (for example, Video content frames) and indicator frame group, but not including that timing information (for example, timestamp), which indicates when can Could insert commercials into content item and/or combine flow content that advertisement is supplied to consumer in another manner.In some realities It applies in example, indicator frame group includes each frame being made of completely black picture element, and is used to determine when to insert advertisement Enter in unlabelled content item and/or combine in other ways to spread defeated unlabelled content item advertisement is supplied to consumer System.As follows, " label " content item may include timing information, which indicates when that content can be could insert commercials into Advertisement is supplied to Consumer System in and/or in other ways in conjunction with the content item for spreading defeated label.

In some embodiments, content provider system 104 includes system based on cloud.For example, content provider system 104 may include the Young far from other systemsSystem.Alternatively, content provider system 104 can To include local system.For example, content provider system 104 can store from the unmarked of remote system or other means retrieval Content item local library.

Server system 106 can be configured as the playback by one or more advertisement splicings to unlabelled content item In.For example, the function of server system 106 can by one or more work stations, desktop computer, laptop computer, Mobile device etc. executes.In some embodiments, splicing may include that automatic (for example, not needing user's input) determination can incite somebody to action The position and/or mentioned in other ways in conjunction with defeated unlabelled content item is spread that advertisement is inserted in unlabelled content item For the position of advertisement.For example, server system 106 can handle a part of content item (for example, the part of cache or stream Hop), until it identifies black frame sequence (for example, two or more continuous frames, 1 second black frame etc.), and refer to Advertisement should be provided during playback at the identified position of unlabelled content item by showing.

In some embodiments, splicing may include that advertisement is added to unlabelled content item, but other embodiments Advertisement can not be added to unlabelled content item.For example, can indicate should be in specific location (for example, being based on for splicing The position of continuous black frame) pause content item playback, and should spread when suspending content playback defeated one or more A advertisement.At the end of one or more advertisements, the playback of content item can be restored.

In some embodiments, server system 106 is configured as one or more advertisement splicings unlabelled In the section (or " chunking (chunk) ") of content item.For example, unlabelled content item may include 25 sections.Server system 106 It only can handle and/or store the known section (for example, 4,10,11,19 and 22-24 of section) with insertion point.For example, this can lead to Crossing allows other systems (for example, content provider system 104) to handle remaining section to help to reduce on server system 106 Load.It can be found in the entire article and (for example, with reference to Fig. 8-Figure 10) is further discussed to section.

In some embodiments, server system 106 includes that advertisement is placed detection system 116, delivery system 118 and divided Analysis and reporting system 120.Detection system 116 is placed in advertisement can be configured as the unlabelled content item of processing to be detected, Or identify insertion point to provide one or more advertisements in other ways.In some embodiments, detection system is placed in advertisement System 116 is such as certain types of frame, specific for the cache of the insertion unlabelled content item of spot scan or the part of buffering Frame group, black frame sequence etc..For example, advertisement place detection system 116 can scan unlabelled content item the first black frame, Second black frame of unlabelled content item, is not marked the last one black frame in the black frame sequence of unlabelled content item The period etc. of (for example, second) black frame of the content item of note.When positioning insertion point, detection system 116 is placed in advertisement can To register insertion point.

In some embodiments, advertisement is placed detection system 116 and can be reduced due to wrong for single expected insertion point Accidentally mistake caused by the multiple insertion points of mark.In some embodiments, advertisement placement detection system 116 can be in insertion point Cancel insertion point in back-to-back situation.For example, if next frame after detecting insertion point is also black frame, Can be ignored (and may be removed).This can help to reduce the mistake in splicing.After can ignoring and/or removing Continuous black frame, until next frame of unlabelled content item includes non-black frame, such as video content frames.Once located view Frequency content frame, advertisement places detection system 116 and can reset and start to scan another the first black frame, and can repeat The above process.

In some embodiments, if insertion point is too close together, for example, sending out in 10 minutes of previous insertion point Raw, then detection system 116 is placed in advertisement can cancel insertion point.In other embodiments, if insertion point is by user setting Period in, if insertion point by server system 106 manager setting configurable time period in, if insertion point (for example, a subscription level can often be no more than every 10 minutes within the period being arranged according to the subscription level of viewer Advertisement is provided, a subscription level can often be no more than offer advertisement in every 30 minutes, and a subscription level can be supplied never Answer advertisement etc.), then detection system 116 is placed in advertisement can cancel insertion point.

In some embodiments, delivery system 118 is configured as by advertisement splicing into content, and cocurrent transmission is spliced interior Hold.For example, delivery system 118 can receive one of unlabelled content item, cache or the unlabelled content item of buffering Point, assessment is used for unlabelled content item, the provider's Consumer System attribute for receiving targeted advertisements of insertion point, will be wide Accuse the content for being inserted into insertion point and spreading defeated splicing.In some embodiments, delivery system 118 can spread it is defeated wide Stop or suspend to spread defeated unlabelled content item when announcement, although other embodiments can spread defeated the two simultaneously, for example, to work as Consumer is allowed to buffer a part of unlabelled content item when being playing one or more advertisements.

In some embodiments, delivery system 118 is configured as formatting advertisement and unlabelled content item without coming From the input of user (for example, operator).For example, delivery system 118 can receive the Consumer System attribute of Consumer System, Such as OS Type, playback player types, browser type, network connection speed, screen display size and/or resolution Rate etc..Delivery system 118 can format advertisement and unlabelled content item based on Consumer System attribute.In some realities It applies in example, advertisement and unlabelled content item are preformattings, and not by delivery system 118 or server system 106 Other component formats.

In some embodiments, it analyzes and reporting system 120 is configured as analyzing and reporting the stream transmission property of streaming session (for example, spreading defeated specific unlabelled content item), streaming session associated with particular consumer system and Consumer System group Associated streaming session etc..For example, stream transmission property may include the duration of streaming session, provided during streaming session it is wide The quantity of announcement, for quantity of advertisement for providing of each advertisement section of streaming session etc..Advertisement section may include and specific insertion point Associated one or more advertisements.For example, can splice in unlabelled content item for single insertion point three wide It accuses.

In some embodiments, analysis and reporting system 120 generate prediction model, spell for determining for each insertion point How many advertisement are connect, and provide which Consumer System attribute with the selection for advertisement.For example, analysis and reporting system 120 Particular consumer system can be recorded during spreading defeated unlabelled content item to be provided there are three different advertisement sections.Analysis It can recorde the quantity of the advertisement for clicking through number and/or fast forwarding or skipping generated by advertisement with reporting system 120.For example, such as Advertisement in fruit particular segment results in less click-through number and/or more F.F.s or jump compared with having the section there are two advertisement It crosses, then can indicate should two advertisements of every section of offer for prediction model.

In some embodiments, can predefined prediction model (for example, being directed to particular consumer system or Consumer System Group), but in other embodiments, prediction model can be dynamically.For example, with Consumer System attribute and/or spreading Defeated attribute changes, and can update prediction model.This can permit such as analysis and reporting system 120 and provides more accurate measurement, And consider particular consumer system spreads defeated habit.

In some embodiments, server system 106 includes system based on cloud.For example, server system 106 can wrap Include the AWS system far from other systems.Alternatively, server system 106 may include being connected by local interconnection and/or wide area Connect the local system for being connected to one or more other systems.

Consumer System 108, which can be configured as, spreads the defeated and unlabelled content item of playback and advertisement.For example, consumer The function of system 108 can be by one or more mobile devices (for example, smart phone, mobile phone, smartwatch, plate Computer etc.), desktop computer, laptop computer, work station etc. execute.In some embodiments, Consumer System 108 wraps Include FTP client FTP 122 and playback system 124.Consumer System 122 can be configured as reception and provide data (for example, stream Data), generate graphical user interface, receive user input etc..For example, FTP client FTP 122 may include web browser (example Such as, IE, Firefox, Chrome, Safari etc.).

Playback system 122 can be configured as playback of stream data, which includes unlabelled content item and advertisement.? In some embodiments, flow data includes section.For example, playback system 122 may includePlayer, Player, web browser component etc..In some embodiments, playback system 122 can be configured as a variety of different times of execution Playing function.For example, playback system 122 can suspend, terminate, shifting to an earlier date (for example, fast forwarding or skipping) or refund unlabelled content Item and/or advertisement.In some embodiments, specific playback function (for example, fast forwarding or skipping) can be limited.For example, specific Streaming session can be only to allow the fast forwarding or skipping of limited quantity.

In some embodiments, communication network 110 indicates one or more computer networks (for example, LAN, WAN etc.). Communication network 110 can provide advertising provider's system 102, content provider system 104, server system 106 and consumer The communication between any system in system 108.In some embodiments, communication network 110 includes calculating equipment, routing Device, cable, bus and/or other network topologies.In some embodiments, communication network 110 can be wiredly and/or wirelessly 's.In various embodiments, communication network 110 may include internet, one or more networks, one or more nets Network can be public, privately owned, IP-based, based on non-IP etc..

Fig. 2 depicts the block diagram 200 of the details of the unlabelled content item 114 of explanation in accordance with some embodiments.It is unmarked Content item 114 include the first video content components 202, black frame group 204-1 to 204-n and the second video content components 206.It should be appreciated that content item 114 may include any number of video content components and black frame group.For example, content item 114 can To include six video content components and five black frame groups, can indicate content item 114 be configured for five it is different Advertisement section.In various embodiments, one or more advertisements can be provided for each advertisement section.

Fig. 3 depicts the block diagram 300 in accordance with some embodiments for illustrating advertisement and placing the details of detection system 116.One In a little embodiments, commercial detection system 116 includes that content obtains engine 302, insertion point detecting and alarm 304, insertion point mark volume It collects device engine 306 and detection system data storage 308 is placed in advertisement.As many other elements referred to herein, insertion Point mark editing machine 306 is optional.

Content, which obtains engine 302, can be configured as the unlabelled content item of acquisition.In some embodiments, content obtains Engine 302 receives the data flow of one or more unlabelled content items.For example, it may include reality that content, which obtains engine 302, When flow host-host protocol (RTSP) embodiment.The unlabelled content item that can be will acquire is at least interim (for example, cache Or buffering) be stored in advertisement placement detection system data storage 308.As used herein, data storage can be suitable Any one and/or more structures at least interim storing data are shared (for example, Cache, buffer area, movable number According to library, relational database, self reference database, table, matrix, array, flat file, the storage system of Oriented Documents, non-relationship Type No-SQL system, FTS management system etc.).

Insertion point detecting and alarm 304 can be configured as the insertion point for detecting unlabelled content item for splicing one Or more advertisement.In some embodiments, insertion point indicates the position in unlabelled item.For example, insertion point detecting and alarm 304 can scan unlabelled content item for the frame or frame group of the specific group with one or more frames detection attribute Cache or buffer portion are (for example, for the first black frame in the sequence of one or more black frames, the second black Frame, the n-th black frame, last frame, period of black frame etc. are scanned).In some embodiments, frame detection attribute includes Pixel color (for example, black).In some embodiments, if the number of thresholds of pixel, percentage or pattern are detected with frame (for example, all pixels are black, the diagonal line of frame is black to attribute, and two diagonal lines are black, and certain scheduled points are black Color etc.), then frame, which may be considered that, detects attribute with the frame, for example, being considered black.

Insertion point detecting and alarm 304, which can be configured as, ignores some insertion points based on scheduled standard, for example, if first Preceding insertion point is too close in a certain number of frames or in time, is existed if being previously inserted into a little subscription level based on user It is too close on time.In some embodiments, insertion point detecting and alarm 304 can register insertion point, may also timing believe It ceases (for example, 5 points 13 seconds (5m:13s) of unlabelled content item 114).In some embodiments, insertion point detecting and alarm 304 It can be removed from unlabelled content item with one or more frames detection one of set of properties (for example, black frame) or more Multiple frames.In some embodiments, any amount of frame can be ignored and/or be removed to insertion point detecting and alarm 304, until reaching Video content frames.The process can help the insertion point detection for for example preventing mistake.

Insertion point mark editing machine engine 306 can be configured as insertion instruction for splicing one or more advertisements The customized frame of insertion point.For example, insertion point indicates editing machine engine when based on positioning black frame sequence to register insertion point 306 can replace black frame with customized frame.Then, during future, insertion point detecting and alarm 304 can be directed to and oneself The matched frame of frame is defined to scan unlabelled content item.In some embodiments, customized frame may include one or more The specific group of frame detection attribute.For example, customized frame may include logo (logo) (for example, " SnifferCat " logo).This It can be and for example spread that defeated completing in real time and/or this can be in " offline " or batch process in conjunction with unlabelled content item Middle completion.

Fig. 4 depicts the block diagram 400 of the details in accordance with some embodiments for illustrating delivery system 118.In some embodiments In, delivery system 118 includes controller engine 402, consumer interface's engine 404, consumer profile's manager 406, interior Hold provider's interface engine 408, content manager engine 410, advertising provider's interface engine 412, ad manager engine 414, program guide engine 416, content and advertisement processing system (or " content-processing system ") 418, content and advertisement transmitting system System (or " content delivery system ") 420 and delivery system data storage 422.

Controller engine 402 can be configured as some in control engine 404-420 and delivery system data storage 422 Or whole functions and/or interaction.In some embodiments, controller engine 402 manages data storage 422.For example, controller Engine 402 can store received flow content (for example, unlabelled content item 114) in 422 with cache or buffered data, from Cache or buffering content is read in data storage 422, the cache in more new data storage 422 or buffering interior Hold, deletes data and store 422 medium-speed cacheds or the content of buffering etc..

Consumer interface's engine 404 can be configured as through communication network request and receive consumer profile's letter Breath, to generate consumer profile associated with Consumer System.For example, consumer profile can be used for formatting not The content item of label is so that corresponding Consumer System shows, formats advertisement so that corresponding Consumer System shows, selects Consumer System attribute is for requesting advertisement, the unlabelled content item of recommendation etc..In some embodiments, consumer interface's engine 404 may include the embodiment of HTTP or HTTPS agreement.

Consumer profile's manager 406 can be configured as management (for example, create, read, update, delete or with Other way access) consumer profile.For example, consumer profile can store in data storage 422.Some In embodiment, consumer profile can store computer hardware attribute, demographic attributes, geographical attribute, psychological attribute Deng.For example, consumer profile can store some or all of following information:

Consumer profile's identifier: identification consumer profile.

OS: the operating system (for example, Windows, MacOS, Linux etc.) of associated Consumer System.

Network connection: speed (for example, 5Mb/s) and/or the type (for example, LAN, WAN, wireless, wired etc.) of connection.

Display: the display properties (for example, screen size, screen resolution etc.) of associated Consumer System.

Audio: the audio attribute of associated Consumer System.

Device type: the equipment of associated Consumer System type (for example, mobile device, laptop computer, Desktop computer etc.)

Gender: the gender of consumer associated with consumer profile.

Title: the title of consumer associated with consumer profile.

Age: the age of consumer associated with consumer profile.

Geographical location: the current location of consumer associated with consumer profile, for example, such as by location-based service It is determining and/or specified by consumer.

Content checks historical record: the historical record of defeated content is spread by consumer or associated system.For example, Spread defeated header list, timestamp information etc..

Ad view historical record: historical record is checked in advertisement.For example, spreading the list of defeated advertisement, causing a little Into the advertising listing of number or other relevant movable (for example, checking ad sponsor website), skip or the list of F.F. is wide Accuse etc..

Content provider interface engine 408 can be configured as through communication network request and receive unlabelled content ?.In some embodiments, content interface engine 408 includes the embodiment of RTSP agreement.

Content manager engine 410 can be configured as management (for example, create, read, update, delete or with other sides Formula access) (for example, spreading defeated, cache, buffering etc.) unlabelled content item for being locally stored.For example, can be with Unlabelled content item is at least temporarily with locally stored in data storage 422.For example, unlabelled content item may include Some or all of following information:

Content item identifier: unlabelled content item is identified.

Content: the data of the support stream of unlabelled content item.

Content format: the media formats (for example, MPEG, MOV, AVI etc.) of unlabelled content item.

Show quality: the display properties of unlabelled content item is (for example, resolution ratio, recommendation screen size, color matter Amount, audio quality etc.)

The video content time: the duration for the video content for including in unlabelled content item.For example, program episode Runing time.

Title: the title (for example, " Seinfeld, S1, Ep.2 (collection of the Seinfeld first season second) ") of content.

Style: the style (for example, comedy, drama, movement etc.) of unlabelled content item.

In some embodiments, content manager 410 formats or modifies in other ways unlabelled content item.Example Such as, content manager engine 410 can be based on consumer profile's attribute associated with target computer system come format Change unlabelled content item.

Advertising provider's interface engine 412 can be configured as through communication network request and receive advertisement.In some realities It applies in example, advertising provider's interface engine 412 may include the embodiment of VAST agreement.

Ad manager engine 414 can be configured as management (for example, create, read, update, delete or with other sides Formula access) be locally stored (for example, spread it is defeated, cache, buffering etc.) advertisement.For example, can be by advertisement at least It is temporarily stored in data storage 422.For example, advertisement may include some or all of following information:

Ad identifier: identification advertisement.

Advertisement: the data of the support stream of advertisement.

Advertising format: the media formats (for example, MPEG, MOV, AVI etc.) of advertisement.

Show quality: the display properties of advertisement is (for example, resolution ratio, the screen size of recommendation, quality of colour, audio matter Amount etc.)

Advertising time: the duration of advertisement.For example, the runing time of advertisement.

Title: the title of advertisement.

Style: the style (for example, sport, house decoration, food and drink, shopping etc.) of advertisement.

In some embodiments, ad manager engine 414 formats or modifies in other ways advertisement.For example, advertisement Manager engine 414 can format advertisement based on consumer profile's attribute associated with target computer system.

In some embodiments, ad manager engine 414 selects the Consumer System attribute for receiving targeted advertisements. For example, can be based on one or more consumers associated with stream transmission objectives by advertising provider's system 102 configures text Part attribute selects advertisement.It in some embodiments, can be (for example, when associated unlabelled content item be just streamed When to target) in real time and/or spread it is defeated before (or " offline ") select Consumer System attribute.

Program guide engine 416, which can be configured as, provides the guide (or " contents list ") of unlabelled content item.Example Such as, guide can be submitted to Consumer System to be used to select unlabelled item.In some embodiments, guide may include can With the graphic user interface (GUI) shown on Consumer System.In some embodiments, in program guide engine 416 provides Hold mapping (or " mapping ") to store unlabelled content item.For example, unlabelled content item can be locally stored (example Such as, in data storage 422), and/or (for example, by content provider system 104) remotely store.Mapping can be used for examining The unlabelled content item of rope is for being streamed to Consumer System 108.For example, Consumer System 108 can be browsed by guide With select unlabelled content item, and selected unlabelled content item can be retrieved based on mapping.

In some embodiments, unlabelled content item can be retrieved in section, this can improve spread transmission quality and/or Performance.For example, can be retrieved based on (for example, being streamed to Consumer System 108 from content provider system 104) mapping First segment.At the ending of first segment, or near the ending of first segment, for example, in order to allow to buffer subsequent segment, it can be with base Second segment is retrieved in (for example, being streamed to Consumer System 108 from server system 106) mapping.

In some embodiments, program guide engine 416 can be configured as identical in different location for being stored in The section of unlabelled content item generates mapping.For example, mapping can indicate: first group of section (e.g., including at least one insertion point Section) be stored on server system 106, and in second group of section (for example, without section of any insertion point) be stored in Hold in provider's system 104.For example, can be by mapping storage in server system data library 422.In some embodiments, Based on mapping, first group of section can be streamed to Consumer System 108 from server system 106, and can be mentioned from content Defeated second group of section is spread for quotient system system 104.

Contents processing engine 418 can be configured as advertisement splicing in unlabelled content item.In some embodiments In, contents processing engine 418 modifies unlabelled content item to include in the data of unlabelled content item by ad data. For example, it can replace continuous black frame group with one or more advertisements.In other embodiments, inserting for registration is reached When access point, it is defeated that contents processing engine 418 triggers spreading for one or more advertisements, without modifying unlabelled content item.

In some embodiments, contents processing engine 418 calculates " actual time " of unlabelled content item.For example, not The content item of label may include video content, and indicate the black frame of the insertion point of advertisement.For example, video content continues Time or " runing time " can be 22 minutes.It can be calculated based on the runing time of the advertisement of any splicing and duration Actual time.For example, if at the first insertion point splicing two advertisements in one minute in total section, and in the second insertion point The section of three advertisements in 30 seconds one minute in total is spliced at place, then actual time can be 24 points 30 seconds.In consumer Check that actual time can reflect in the shape for being supplied to consumer while spreading defeated unlabelled content item and/or advertisement In state indicator (for example, scroll bar).

In some embodiments, can dynamically and/or initiate unlabelled content item spread it is defeated before calculate it is true Between in real time.For example, if spread it is defeated before receive advertisement, can similarly spread it is defeated before calculate actual time. Alternatively, if real-time reception advertisement (for example, spreading defeated period in unlabelled content item), spread it is defeated before it is wide The duration of announcement may be unknown, and can calculate actual time spreading defeated period.

Content delivery engine 420, which can be configured as, provides unlabelled content item and advertisement so that Consumer System returns It puts.For example, content delivery engine 420 can spread defeated unlabelled content item and advertisement by communication network.As described above, In various embodiments, unlabelled content item can be spread defeated in the form of section, this, which can improve, spreads transmission quality and/or property Energy.For example, first segment can be streamed, and in the ending of first segment, or near the ending of first segment, for example, being Allow to buffer subsequent segment, can spread defeated second segment.

Fig. 5 depicts the block diagram 500 of the details of description transmitting network system 100 in accordance with some embodiments.Such as figure Shown, server system data library 422 stores consumer profile 422a, processed VPN Content cache 422b and content Map 422c.Consumer System 108 provides the HTTP request to unmarked item to consumer interface's engine 404.Consumer interface Engine 404 retrieves corresponding configuration file from server system data library 422.Content provider interface engine 408 uses RTSP Agreement retrieves requested unlabelled content item from content provider system 104.It is inserted into the processing of spot detector engine 304 not The content item of label is to detect and register one or more insertion points.Processed unlabelled content item is stored in through handling VPN Content cache 422 in.Contents processing engine 418 is based on corresponding configuration file and selects one or more advertisements, and And advertising provider's interface engine 412 retrieves selected advertisement from advertising provider's system 102 using VAST agreement.Server Processed unlabelled content item can be streamed to consumer system based on content map 422c by system 106 in the form of section System 108.

Fig. 6 depicts explanation in accordance with some embodiments splicing one in flow content (for example, unlabelled content item 114) The flow chart 600 of the method for a or more advertisement.In the flow chart and other flow charts, flow chart is by way of example Show sequence of steps.It should be appreciated that step can be reorganized to execute for parallel, or arrange again if applicable Sequence.In addition, for the sake of clarity, some steps that may included may have been removed to avoid the too many information of offer, and And some steps that some steps for including can be removed, but may include for clarity.

In step 602, consumer profile's information is supplied to server system 106 by Consumer System 108.Example Such as, server system 106 can request to obtain the information in response to Account Registration.In some embodiments, Consumer System 108 FTP client FTP 122 consumer profile's information, and the consumption of server system 106 are sent by communication network 110 Person's interface engine 404 receives consumer profile's information by communication network 110.Profile information can be from other hands Section (for example, from social networks, from the selection of monitoring user content, from content supplier (for example, Netflix), from search company (for example, Google) etc.) it obtains.

In step 604, Consumer System 108 will be sent to server system 106 to the request of contents list.Some In embodiment, the program guide engine 416 of server system 106 receives the request.

In step 606, server system 106 will be sent to content provider system 104 to the request of contents list.? In some embodiments, content provider interface engine 408 sends the request.

In step 608, contents list is sent server system 106 by content system 104.In some embodiments, The 408 reception content list of content provider interface engine of server system 106.

In step 610, contents list is sent content provider system 104 by server system 106.Content supplier Contents list is showed consumer by system 104.In some embodiments, FTP client FTP 122 receives simultaneously displaying content list.

In step 612, Consumer System 108 sends the request to selected unlabelled content item is played back.One In a little embodiments, FTP client FTP 122 submits the request.

In step 614, server system 106 sends to advertising provider's system 102 and requests, and being used for will be one or more A advertisement splicing is into unlabelled content item.In some embodiments, advertising provider's interface engine 412 issues the request. In some embodiments, one or more attributes of the request based on Consumer System 108.

In step 616, one or more advertisements are supplied to server system 106 by advertising provider's system 102.? In some embodiments, ad interface engine 412 receives one or more advertisements.

In step 618, server system 106 is sent to content provider system 104 to selected unlabelled interior Hold the request of item.In some embodiments, content provider interface engine 408 issues the request.

In step 620, selected unlabelled content item is supplied to server system by content provider system 104 106.In some embodiments, content provider system 104 downloads unlabelled content item, and content provider interface engine 408 receive the downloading.In some embodiments, content provider system 104 provides entire content.In some embodiments, interior Hold provider's system 104 and the content for not downloading to server system 106 previously is only provided.In some embodiments, content provides Quotient system system 104 provides content in the form of section.

In step 622, server system 106 handles unlabelled content item and one or more insertions of automatic identification Point.In some embodiments, contents processing engine 418 executes identification.Server system 106 also spells one or more advertisements It connects in the insertion point detected.In some embodiments, contents processing engine 418 executes the splicing.

In step 624, the content of splicing is sent Consumer System 108 by server system 106.In some embodiments In, server system 106 can insert advertisements into the content of cocurrent transmission splicing in content at insertion point.In some implementations In example, unlabelled content item can be streamed to Consumer System 108 by server system 106, until reaching insertion point.One Denier reaches insertion point, and it is defeated that server system 106 can suspend spreading for unlabelled content item, and server system 106 can To spread defeated one or more advertisements.Upon completion of the advertisement, server system 106 can restore to spread defeated unlabelled interior Rong Xiang.Server system 106 can be repeated for each insertion point.In some embodiments, the content of server system 106 passes It passs engine 420 and the content of splicing is provided.

Fig. 7 depicts the service in accordance with some embodiments illustrated for splicing one or more advertisements in flow content The flow chart 700 of the operating method of device system 106.

In a step 702, ad interface engine 404 receives one or more advertisements 112, and controller engine 402 By them, at least temporarily with (for example, cache or buffering) is stored in server system data storage 422.

In step 704, content interface engine 408 receives unlabelled content item 114, and controller engine 402 to Few provisionally (for example, cache or buffering) stores it in server system data storage 422.In unlabelled Holding item may include: the video for supporting stream comprising one or more continuous black frame groups.

In step 706, insertion spot detector engine 304 is based at least one black frame in continuous black frame group Position identifies insertion point.In some embodiments, insertion point is located at the unlabelled content item for being streamed to Consumer System Before 114 current playback point.

In step 708, contents processing engine 418 at insertion point by one or more advertisement splicings unlabelled In content item.In some embodiments, one or more advertisements can be added in unlabelled by contents processing engine 418 Hold, for example, by replacing black frame with the frame of one or more advertisements.In other embodiments, contents processing engine 418 is not Unlabelled content item is modified, and when reaching insertion point, guidance content delivery engine 422 is spread after suspending content playback Defeated one or more advertisements.

In step 720, unlabelled content item 114 is streamed to Consumer System 108 by content delivery system 422, Until reaching insertion point, and one or more advertisements are streamed to Consumer System 108 when reaching insertion point.

It is one or more wide for splicing in the particular segment of flow content that Fig. 8 depicts explanation in accordance with some embodiments The flow chart 800 of the operating method of the server system 106 of announcement.As described above, unlabelled content item can be in the form of section It spreads defeated.In some embodiments, the particular segment of unlabelled content item can be spread defeated by server system 106, and not The remaining section of the content item of label can be provided by remote system (for example, content provider system 104).This can pass through requirement Server system 106 handles and/or spreads the particular segment (for example, section with insertion point) of defeated unlabelled content item only to help Help the load reduced on server system 106.

In step 802, contents processing engine 418 identifies the section of unlabelled content item.For example, plays in 22 minutes of program The unlabelled content item of collection can have 25 sections.In some embodiments, unlabelled content item is one or more Particular segment includes at least one insertion point (for example, being identified by one group of one or more continuous black frame), and its Remaining section only includes the video content of no any insertion point.For example, the first two section can not have any insertion point, third section can To include insertion point, etc..

In some embodiments, insertion point can be entirely included in single section, or can be distributed on multiple sections.Example Such as, continuous black frame group may include in particular segment or between two sections (for example, between section 3 and section 4).

In some embodiments, the identification of server system 106 has the offline section (offline segment) of insertion point, For example, a part as batch identification process.For example, content provider system 104 can safeguard unlabelled content item Library.Correspondingly, in some embodiments, server system 106 can request selected unlabelled in Consumer System 108 The section with insertion point is identified before the stream of content item.

In step 804, program guide engine 416 is that unlabelled content item generates content map.In some embodiments In, content map includes table or other structures, and instruction player will obtain each of unlabelled content item of section section from it Position.For example, the section being not inserted into a little can store on content provider system 104 and use identification content by player The URL of position in provider's system 104 is retrieved, and the section with insertion point can store on server system 106 And it is retrieved by player using the URL of the position on identification server system 106.

In step 806, content map is stored in server system data storage 422 by controller engine 402.Each In kind embodiment, some or all of content map can be supplied to Consumer System 108 in order to select and play back not The content item of label.For example, server system 106 can will be used after selection is for spreading defeated unlabelled content item Consumer System 108 is supplied in the URL of each of unlabelled content item section.Then, Consumer System 108 can be by suitable Navigate to each URL sequence to play back unlabelled content item.

In step 808, the storage of content manager engine 410 has at least part of unlabelled content of insertion point The particular segment of item.For example, for the unlabelled content item including 25 sections, middle section 1-3,5-9,12-18,20-21 and 25 Do not include insertion point at least part and 4,10,11,19 and 22-24 of section each include insertion point at least part, clothes Business device system 106 can store 4,10,11,19 and 22-24 of section.

In step 810, contents processing engine 418 spells one or more advertisements at one or more insertion points It connects in particular segment.The example continued the above, server system 106 can be by advertisement splicings in 25- sections of unlabelled content items 4,10,11,19 and 22-24 of section in.In some embodiments, server system 106 can be for example by with one or more The frame of a advertisement replaces black frame to add one or more advertisements in particular segment.In other embodiments, server system System 106 does not modify particular segment, and when reaching insertion point, defeated one or more advertisements are spread after suspending content playback. Accordingly, it should be understood that in some embodiments, " content of splicing " may include the content item that need not be modified, or The content item of modification.

In step 812, content provider system 104 provides the section being not inserted into a little, and server system 106 will spell The section connect is supplied to Consumer System 108.The example continued the above, content provider system 104 can by its section of 1-3,5-9, 12-18,20-21 and 25 are streamed to Consumer System 108.Server system 106 can flow 4,10,11,10 and 22-24 of section It is transferred to Consumer System 108.Server system 106 can provide during its particular segment plays back in determining passing time wide It accuses.In some embodiments, content transmitting processing engine 420 provides the section of splicing.

Fig. 9 depicts the block diagram 900 of the details of description transmitting network system 100 in accordance with some embodiments.Such as figure Shown, content provider database 104a stores unlabelled content item 114.Insertion spot detector engine 304 detects unmarked Content item 114 in one or more insertion points (for example, as indicated by continuous black frame group).Administrator applies journey Sequence (admin app) 902 can verify insertion point and/or modification insertion point.For example, administrator's application program 902 can use list The insertion point of a insertion point replacement sequence.Optional video segment device engine (video slicer engine) 904 can be based on Section at least one insertion point is sliced unlabelled content item 114, and can be in no any insertion point In the case of section is sliced.In some embodiments, unlabelled content item 114 can be by slice in advance (for example, by content Provider's system 104).Server system data library 422 stores the slice (or " section ") 906 at least one insertion point, and Generate the mapping 422c being stored in server system data library 422.For example, mapping 422c may include M3U8 format.Mapping 422c may include the position for each of unlabelled content item 114 section.Consumer System 108 using HTTPS for example, assisted View requests unlabelled content item 114 (or " video ") from server system 106 via consumer interface's engine 404.Played column For table creator 908 based on the content map 422c being stored in server system data storage 422, generating includes having insertion point Section and be not inserted into the playlist of section a little.Advertising provider's interface engine 412 uses VAST agreement from Advertisement Server 102 collect advertisement 112.Playlist can be provided to Consumer System 108 by consumer interface's engine 404, and disappear Expense person's system 108 can execute the part of playlist or playlist, defeated with advertisement to spread from server system 106 Section 906, and be transmitted without from content provider database 104a stream the section 114 of any advertisement.Contents processing engine 418 can be with Splice advertisement during being streamed to Consumer System 108 for one or more sections.

Figure 10 depicts the method in accordance with some embodiments for illustrating to splice one or more advertisements in flow content Flow chart 1000.

In step 1002, unlabelled content item is supplied to server system 106 by content provider system 104.? In some embodiments, the content provider interface engine 404 of server system 106 receives unlabelled content item and content Unlabelled content item at least temporarily with (for example, cache) is stored in server system data by manager engine 410 In storage 422.

In step 1004, server system 106 detects at least one insertion point in unlabelled content item.Some In embodiment, insertion spot detector engine 304 detects insertion point based on one or more continuous black frame groups.

In step 1006, the section with insertion point is stored in database 422 by server system 106.In step 108 In, server system 106 generates content map of the instruction for each section of position.For example, content map may include one group URL, this group of URL is directed toward the server system 106 for the section with insertion point, and is directed toward for no any insertion point The content provider system 104 of section.In some embodiments, program guide engine 416 generates content map.

In step 1010, content map is stored in server system data storage 422 by server system 106.? In some embodiments, content map is stored in server system data storage 422 by controller engine 402.

In step 1012, Consumer System 108 provides request to server system 106 to browse unlabelled content , such as the list or other structures of unlabelled content item.In some embodiments, the consumer of server system 106 connects Mouth engine 404 is received from Consumer System 108 and is requested.

In step 1014, server system 106 provides the request to unlabelled content item list to database 422. In step 1016, list is supplied to server system 106 by database 422.In step 1018, server system 106 will List is supplied to Consumer System 108.In some embodiments, content manager engine 410 provides the request to list and connects List is supplied to Consumer System 108 to the request of list and consumer interface's engine 404 by receipts.

In step 1020, Consumer System 108 provides request to server system 106 to spread defeated unlabelled content ?.In some embodiments, consumer interface's engine 404 receives the request.

In step 1022, server system 106 is provided to database 422 to content corresponding with unlabelled content item The request of mapping.In some embodiments, content manager engine 410 provides the request.

In step 1024, content map is supplied to server system 108 by database 422.In step 1026, service Device system 106 is based on content map and advertisement generates playlist.In some embodiments, the generation of program guide engine 416 is broadcast Emplace table.In other embodiments, play-list creation device engine 908 generates playlist.

In step 1028, playlist is supplied to Consumer System 108 by server system 106.In some embodiments In, consumer interface's engine 404 provides playlist.

In step 1030, Consumer System 108 is provided to content provider system 104 to the one of no any insertion point The request of a or more section.The request can be based on playlist.For example, the request may include being directed toward system, content supplier The URL of the position of system 104.In step 1032, content provider system 104 is supplied to Consumer System for requested section 108, and (render) these sections are presented in Consumer System 108.

In step 1034, Consumer System 108 is provided to server system 106 has at least one insertion for each One or more sections of request of point.The request can be based on playlist.For example, the request may include being directed toward server The URL of the position of system 106.In step 1036, request is supplied to database 422 by server system 106.

In step 1038, server system 106 asks one or more advertisements to the offer of Advertisement Server 102 It asks.In some embodiments, advertising provider's interface engine 412 provides the request.In step 1040, Advertisement Server 102 Advertisement is supplied to server 106.In some embodiments, advertising provider's interface engine 412 receives advertisement.

In some embodiments, server system 106 requests advertisement before request segment (for example, in step 1034). For example, server system 106 can before content flow cache from the received advertisement of advertising provider's system 102.

In step 1042, database 422 provides the section with insertion point to server system 106.In step 1044, Server system 106 is by advertisement splicing in unlabelled content item.In some embodiments, contents processing engine 418 splices Advertisement.

In step 1046, requested section is supplied to consumer system by server system 106 together with the advertisement of splicing System 108, and these sections are presented in Consumer System 108.Step 1030-1046 can be repeated in various orders, until terminating not Spreading for the content item of label it is defeated (for example, when reaching the ending of unlabelled content item, in response to consumer entering, etc. Deng).

Figure 11 depicts the block diagram 1100 of the details in accordance with some embodiments for illustrating to calculate equipment 1102.Advertising provider Any one in system 102, content provider system 104, server system 106, Consumer System 108 and communication network 110 A may include the example of digital device 1102.Digital device 1102 includes the processor for being communicably coupled to communication channel 1116 1104, memory 1106, storage device 1108, input equipment 1110, communications network interface 1112 and output equipment 1114.Processing Device 1104 is configured as executing executable instruction (for example, program).In some embodiments, processor 1104 includes being capable of handling The circuit of executable instruction or any processor.

1106 storing data of memory.Some examples of memory 1106 include storage equipment, such as RAM, ROM, RAM high Fast caching, virtual memory etc..In various embodiments, operational data is stored in memory 1106.In memory 1106 Data can be removed or be eventually transferred into storage device 1108.

Memory 1108 includes any storage device for being configured as retrieval and storing data.Storage device 1108 it is some Example includes flash drive, hard disk drive, CD drive and/or tape.Storage system 1106 and memory device Each of system 1108 includes computer-readable medium, stores the instruction or program that can be executed by processor 1104.

Input equipment 1110 is any equipment (for example, mouse and keyboard) of input data.Output equipment 1114 exports number According to (for example, loudspeaker or display).It should be appreciated that storage device 1108, input equipment 1110 and output equipment 1114 can be with It is optional.For example, router/switch may include processor 1104 and memory 1106 and for receiving and exporting number According to equipment (for example, communications network interface 1112 and/or output equipment 1114).

Communications network interface 1112 can be coupled to network (for example, network 110) via link 1118.Communications network interface 1112 can support the communication carried out by Ethernet connection, serial connection, parallel connection and/or ATA connection.Communication network connects Mouth 1112 can also support wireless communication (for example, 1102.11a/b/g/n, WiMax, LTE, WiFi).Obviously, communication network connects Mouth 1112 can support many wired and wireless standards.

It should be appreciated that the hardware element of digital device 1102 be not limited to it is depicted in figure 11 those.Digital device 1102 May include than describe those more or fewer hardware, software and/or fastener components (for example, driver, operating system, Touch screen, biometric analysis device etc.).In addition, hardware element can be with sharing functionality and still in various realities described herein It applies in example.In one example, coding and/or decoding can be by processors 1104 and/or on GPU (that is, NVidia) Coprocessor executes.

It should be appreciated that " engine ", " system ", " data storage " and/or " database " may include software, hardware, firmware And/or circuit.In one example, one or more software programs of the instruction including that can be executed by processor can be held Row engine described herein, data storage, database or system one or more functions.In another example, circuit Same or similar function can be executed.Alternate embodiment may include more, less or functionally equivalent engine, system, Data storage or database, and still in the range of the present embodiment.For example, various systems, engine, data storage and/or The function of database differently can be combined or be divided.

In step 1202, unlabelled content item is supplied to server system 106 by content provider system 104.? In some embodiments, content provider interface engine 404 receives unlabelled content item, and content manager engine 410 will Unlabelled content item at least temporarily with (for example, cache) is stored in server system data storage 422.

In step 1204, server system 106 detects at least one insertion point in unlabelled content item.Various In embodiment, insertion spot detector engine 304 detects at least one insertion based on one or more continuous black frame groups Point.

In some embodiments, one or more continuous black frame groups are based on, can will be had one or more Each of unlabelled content item of continuous black frame group section is logically divided into one or more parts of content.Example Such as, the first part of section may include from beginning (for example, first frame of section) until in the first continuous black frame group Hold part, and the second part of section may include after first group of black frame until ending is (for example, section is last Frame) or second group of continuous black frame content part.One section can have any number of continuous black frame group, and Each continuous black frame group can be associated with corresponding first part and corresponding second part.

In step 1206, server system 106 is from the section of unlabelled content item for including at least one insertion point Remove one or more continuous black frame groups.Specifically connected for example, server system 106 can modify particular segment with removing Continuous black frame group so that becoming continuously around the content part of corresponding insertion point, and does not have between continuous content part Any intermediate frame ((intervening frame) is for example, black frame, null frame etc.).In some embodiments, server system 106 removed with one or more labels or the metadata replacement for indicating at least one insertion point it is one or more continuous Black frame group.

In step 1208, server system 106 store with insertion point section (for example, modified section, by Remove the group of (one or more) continuous black frame).In some embodiments, server system 106 will have insertion The section of point is stored in database 422.

In step 1210, server system 106, which generates, indicates the interior of the position (for example, stream source position) for each section Hold mapping.For example, content map may include first group of URI (for example, URL), it is directed toward the clothes for the section with insertion point Business device system 106, and including second group of URI, it is directed toward the content provider system of the section for no any insertion point 104.In some embodiments, one or more advertising provider's systems 102 that content map instruction is selected provide and stream Transmission includes the associated advertisement of section of insertion point.For example, content map may include be directed toward advertising provider's system 102 the Three groups of URI.In some embodiments, program guide engine 416 generates content map.

In step 1212, the mapping of 106 storage content of server system.In some embodiments, controller engine 402 will Content map is stored in database 422.

In step 1214, Consumer System 108 provides request to server system 106 to browse unlabelled content , such as the list or other structures of unlabelled content item.In some embodiments, consumer interface's engine 404 is from consumption Person's system 108 receives request.

In step 1216, server system 106 is provided to database 422 to the list of unlabelled content item or other The request of suitable construction.In step 1218, list is supplied to server system 106 by database 422.In step 1220, List is supplied to Consumer System 108 by server system 106.In some embodiments, the offer pair of content manager engine 410 List is supplied to Consumer System 108 to the request of list and consumer interface's engine 404 by the request and reception of list. While characterized as list, but other structures can be used to replace list or its other than list can be used Its structure.

In step 1222, Consumer System 108 provides request to server system 106 to spread defeated unlabelled content ?.In some embodiments, consumer interface's engine 404 receives the request.

In step 1224, server system 106 is provided to database 422 to content corresponding with unlabelled content item The request of mapping.In some embodiments, content manager engine 410 provides the request.In step 1226, database 422 Content map is supplied to server system 108.

In step 1228, server system 106 provides advertising provider's request to advertising provider's system 102.For example, Advertising provider's request may include VAST request.Advertising provider's request may include the position to advertising provider's system 102 Set the request of (for example, URL or other URI) and/or one or more advertisements for supporting stream associated there.In some realities It applies in example, advertising provider's interface engine 422 provides advertising provider's request.

In step 1230, advertising provider's system 102, which is based on advertising provider, requests to provide to server system 106 extensively Accuse provider's response.For example, advertising provider's response may include VAST response.Advertising provider's response may include being requested Advertising provider's system 102 position and/or it is associated there it is one or more support stream advertisement.In some implementations In example, advertising provider's interface engine 412 receives advertising provider's response.

In step 1232, server system 106 is broadcast based on content map and advertising provider's response to generate or update Emplace table.In some embodiments, playlist may include position, can transmit unlabelled content item from these location streams Section and one or more advertisements.For example, playlist may include: the server system being directed toward for the section including insertion point The position of system 106 is directed toward the position for being not inserted into the content provider system 104 of section a little and is directed toward for advertisement The position of advertisement provider system 102, when reaching insertion point, these advertisements combine the homologous segment to unlabelled content item Playback be streamed.In some embodiments, program guide engine 416 generates playlist.In other embodiments, it plays List creator engine 908 generates playlist.

In step 1234, playlist is supplied to Consumer System 108 by server system 106.In some embodiments In, consumer interface's engine 404 provides playlist.

In step 1236, Consumer System 108 is based on playlist and provides to content provider system 104 to no One or more sections of request of what insertion point.For example, the request may include the position for being directed toward content provider system 104 URL.In step 1238, content provider system 104 provides requested one or more to Consumer System 108 Section and Consumer System 108 are presented one or more sections.

In step 1240, Consumer System 108 is provided to server system 106 has at least one insertion point to each One or more sections of request.The request can be based on playlist.For example, the request may include being directed toward server system The URL of the position of system 106.In step 1242, server system 106 provides request to database 422.In step 1244, Database 422 provides requested one or more sections at least one insertion point to server system 106.

In step 1246, server system 106 is specific by one or more sections at least one insertion point The first part of section is supplied to Consumer System 108 and the first part of particular segment is presented in the Consumer System 108.For example, Server system 106 can be selected based on playlist and be provided first part.In some embodiments, consumer interface's engine The first part of particular segment is supplied to Consumer System 108 by 408.

In step 1248, Consumer System 106 is based on playlist and provides to Advertisement Server 102 to one or more The request of a advertisement.For example, the request may include flowing after completing to have the first part of section of the black frame removed The position of the advertisement of one or more support streams of transmission.

In step 1250, advertising provider's system 102 in response to the request to one or more advertisements by one or More advertisements are supplied to Consumer System 108, and one or more advertisements are presented in Consumer System 108.In some realities It applies in example, one or more advertisements are directly provided to Consumer System 108 (for example, being not required to from advertising provider's system 102 It will routing or other helps from server system 106).

In step 1252, server system 106 is specific by one or more sections at least one insertion point The second part of section is supplied to Consumer System 108, and the second part of particular segment is presented in the Consumer System 108.For example, Server system 106 can be selected based on playlist and be provided second part.In some embodiments, consumer interface's engine The second part of particular segment is supplied to Consumer System 108 by 408.

Some or all of step 1236-1252 can be repeated in various orders, until terminating unlabelled content item Spread it is defeated (for example, when reaching the ending of unlabelled content item and/or playlist, in response to consumer entering, etc. Deng).

Although method 1200 is described from content provider system 104, server system 106 and advertising provider's system 108 are streamed to Consumer System 108, but it is to be understood that various embodiments may include providing to replace system, content supplier System 104, server system 106 and advertising provider's system 108 or unless the context provider's system 104,106 and of server system The system and method in one or more other stream sources except advertising provider's system 108.For example, other stream sources may include Metadata streams source, additional content providers and/or content-browsing source (for example, Uplynk) etc..It will thus be appreciated that various realities Applying example may include any amount of stream source, and Consumer System 102 can be from any amount of stream source receiving stream.

(one or more) present invention are described above with reference to example embodiment.It is apparent for those skilled in the art It is that, in the case where not departing from (one or more) wider range of the invention, various modifications can be carried out and can make Use other embodiments.Therefore, (one or more) the present invention is directed to cover these and other modification of example embodiment.

Claims

1. a kind of system, comprising:

Advertising provider's interface engine is configured as receiving one or more advertisements；

Content provider interface engine is configured as receiving at least part of unlabelled content item, described unlabelled Content item includes the video for supporting stream, and the video for supporting stream includes continuous black frame group；

It is inserted into spot detector engine, is configured as the position based at least one black frame in the continuous black frame group It identifies insertion point, is inputted without user, be just streamed to and disappear at least part of the unlabelled content item The insertion point is identified when expense person's system, the insertion point, which is located at, is just streamed to the described unmarked of the Consumer System Content item at least part of current playback point before；

Contents processing engine is configured as at the insertion point described not marking one or more advertisement splicing In at least part of the content item of note；And

Content delivery engine is configured as at least part of the unlabelled content item being streamed to consumer system One or more advertisement until reaching the insertion point, and is streamed to institute when reaching the insertion point by system State Consumer System.

2. system according to claim 1, wherein one or more advertisement includes the video for supporting stream.

3. system according to claim 1, wherein the insertion point detector engine is additionally configured in response to predetermined The satisfaction of threshold condition identify the insertion point.

4. system according to claim 3, wherein if at least two continuous frames in the continuous black frame group Diagonal part include all black picture elements, then meet the scheduled threshold condition.

5. system according to claim 1, wherein the contents processing engine is configured as institute at the insertion point Stating one or more advertisement splicings includes the contents processing engine at least part of the unlabelled content item It is configured as triggering the content delivery engine so that one or more advertisements are streamed to consumer at the insertion point System.

6. system according to claim 1, wherein the contents processing engine is configured as institute at the insertion point Stating one or more advertisement splicings includes the contents processing engine at least part of the unlabelled content item It is configured as modifying at least part of the unlabelled content item with will be one or more at the insertion point Advertisement is added at least part of the unlabelled content item.

7. system according to claim 1 further includes consumer profile's manager, it is configured as disappearing described in identification One or more Consumer System attributes of the person's of expense system.

8. system according to claim 7, wherein advertising provider's interface engine is additionally configured to based on described one A or more Consumer System attribute provides the request to one or more advertisement, and the advertising provider connects Mouthful engine is additionally configured to based on one or more the advertisement of one or more Consumer System attribute reception.

9. system according to claim 8, wherein being streamed to by least part of the unlabelled content item One or more advertisement is selected during the Consumer System.

10. system according to claim 7, wherein the contents processing engine is additionally configured to based on one or more Multiple Consumer System attributes modify the format of one or more advertisement, by the unlabelled content item extremely Few a part modifies the format of one or more advertisement during being streamed to the Consumer System.

11. system according to claim 7, wherein the contents processing engine is additionally configured to based on one or more Multiple Consumer Systems modify at least part of format of the unlabelled content item, and the content delivery engine It is additionally configured at least part of the modified unlabelled content item being streamed to the Consumer System.

12. a kind of method, comprising:

One or more advertisements are received by server system；

Receive at least part of unlabelled content item by the server system, at least the one of the unlabelled content item Part includes the video for supporting stream, and the video for supporting stream includes continuous black frame group；

Insertion is identified based on the position of at least one black frame in the continuous black frame group by the server system Point is inputted without user, is known during at least part of the unlabelled content item is streamed to Consumer System The not described insertion point, the insertion point are located at least the one of the unlabelled content item for being streamed to the Consumer System Before partial current playback point；

By the server system the insertion point by one or more advertisement splicing it is described it is unlabelled in In at least part for holding item；And

At least part of the unlabelled content item is streamed to Consumer System by the server system, until arriving Up to the insertion point, and when reaching the insertion point, one or more advertisement, which is streamed to the consumer, is System.

13. according to the method for claim 12, wherein one or more advertisement includes the video for supporting stream.

14. further including according to the method for claim 12, in response to the satisfaction to scheduled threshold condition, by the service Insertion point described in device system identification.

15. according to the method for claim 14, wherein if at least two successive frames in the continuous black frame group Diagonal part include all black picture elements, then meet the scheduled threshold condition.

16. according to the method for claim 12, wherein by one or more advertisement splicing at the insertion point It is included in one or more ad stream at the insertion point at least part of the unlabelled content item It is transferred at least part of the Consumer System without modifying the unlabelled content item.

17. according to the method for claim 12, wherein by one or more advertisement splicing at the insertion point Include at least part for modifying the unlabelled content item at least part of the unlabelled content item, with One or more advertisement is added to at least part of the unlabelled content item at the insertion point.

18. further including according to the method for claim 12, identifying the one of the Consumer System by the server system A or more Consumer System attribute.

19. according to the method for claim 18, further including being based on one or more disappear by the server system The person's of expense system property provides the request to one or more advertisement, and wherein as described in server system reception One or more advertisements include that one or more Consumer System attribute reception institute is based on by the server system State one or more advertisements.

20. according to the method for claim 19, wherein defeated spreading at least part of the unlabelled content item To during the Consumer System, one or more advertisement is selected.

21. further including according to the method for claim 18, based on one or more Consumer System attribute modification At least part of the unlabelled content item is being streamed to the consumption by the format of one or more advertisement The format of one or more advertisement is modified during person's system.

22. further including according to the method for claim 18, based on described in one or more Consumer System modification At least part of format of unlabelled content item, and by least part of the modified unlabelled content item It is streamed to the Consumer System.

23. a kind of system, comprising:

For receiving the device of one or more advertisements；

For receiving at least part of device of unlabelled content item, at least part packet of the unlabelled content item The video for supporting stream is included, the video for supporting stream includes continuous black frame group；

For identified based on the position of at least two successive frames in the continuous black frame group insertion point without with Family input, identifies the insertion point during at least part of the unlabelled content item is streamed to Consumer System Device, the insertion point be located at be streamed to the Consumer System the unlabelled content item it is at least part of Before current playback point；

For at the insertion point by one or more advertisement splicing at least the one of the unlabelled content item Device in part；And

For at least part of the unlabelled content item to be streamed to Consumer System until reaching the insertion point, And one or more advertisement is streamed to the device of the Consumer System when reaching the insertion point.

24. a kind of non-transitory computer-readable medium comprising executable instruction, described instruction can be executed by processor to hold A kind of method of row, which comprises

Receive one or more advertisements；

At least part of unlabelled content item is received, at least part of the unlabelled content item includes supporting stream Video, the video for supporting stream includes continuous black frame group；

Position identification insertion point based at least two successive frames in the continuous black frame group is inputted without user, The insertion point is identified during at least part of the unlabelled content item is streamed to Consumer System, it is described to insert Access point is before at least part of current playback point for the unlabelled content item for being streamed to the Consumer System Face；

At the insertion point by one or more advertisement splicing the unlabelled content item at least part In；And

At least part of the unlabelled content item is streamed to Consumer System, until reaching the insertion point, and One or more advertisement is streamed to the Consumer System when reaching the insertion point.

25. a kind of system, comprising:

Content provider interface engine is configured as receiving unlabelled content item, and the unlabelled content item includes more A video-frequency band for supporting stream, at least one of the multiple video-frequency band for supporting stream support that the video-frequency band of stream includes continuous black Colour frame group；

It is inserted into spot detector engine, is configured as supporting stream at least one of the multiple video-frequency band for supporting stream Video-frequency band identifies one or more insertion points, and the identification is based at least one black frame in the continuous black frame group One or more positions without user input；

Contents processing engine is configured as the multiple support stream that discarding does not include at least one continuous black frame group At least some of video-frequency band, and being configured as at one or more insertion point will be one or more wide Splicing is accused in the video-frequency band that at least one of the multiple video-frequency band for supporting stream supports stream；And

Content delivery engine is configured as supporting at least one of the multiple video-frequency band for supporting stream into the video-frequency band of stream It is streamed to Consumer System, until reaching the correspondence insertion point in one or more insertion point, and the content Delivery engine be configured as one when reaching the corresponding insertion point in one or more insertion point or More advertisements are streamed to the Consumer System.

26. system according to claim 25, wherein one or more advertisement includes the video for supporting stream.

27. system according to claim 25, wherein the contents processing engine is configured as one or more At a insertion point by one or more advertisement splicing it is the multiple support stream video-frequency band in described at least one Support that in the video-frequency band of stream include that the contents processing engine is configured as triggering the content delivery engine one Or more one or more advertisement is streamed to the Consumer System at insertion point.

28. system according to claim 25, wherein the contents processing engine is configured as one or more At a insertion point by one or more advertisement splicing it is the multiple support stream video-frequency band in described at least one Support to include that the contents processing engine is configured as modifying in the multiple video-frequency band for supporting stream extremely in the video-frequency band of stream Few one is supported the video-frequency band of stream, to be added to one or more advertisement at one or more insertion point At least one of the multiple video-frequency band for supporting stream is supported in the video-frequency band of stream.

29. system according to claim 25, wherein the content provider interface engine is configured as described in reception not The content item of label includes that the content provider interface engine is configured as described not from the reception of first content provider system The content item of label.

30. system according to claim 29, wherein the Consumer System is configured as from the content delivery engine Receive in the multiple video-frequency band for supporting stream it is described at least one support the video-frequency band of stream, and be configured as from described the It does not include in the video-frequency band of the multiple support stream of at least one continuous black frame group that one content provider system, which receives, It is at least some.

31. system according to claim 29, wherein the Consumer System is configured as from the content delivery engine Receive it is the multiple support stream video-frequency band in it is described at least one support stream video-frequency band, and be configured as from it is described Different the second content provider system reception of first content provider system does not include at least one continuous black frame group The multiple at least some of the video-frequency band for supporting stream.

32. system according to claim 25, wherein if the correspondence in one or more insertion point is inserted Access point is located at the beginning of the video-frequency band of at least one the support stream in the multiple video-frequency band for supporting stream, then described Content delivery engine be configured as it is the multiple support stream video-frequency band in described at least one support stream video-frequency band it It is preceding that one or more advertisement is streamed to the Consumer System.

33. system according to claim 25, wherein if the correspondence in one or more insertion point is inserted Access point is located at beginning and the end of the video-frequency band of at least one the support stream in the multiple video-frequency band for supporting stream Between part, the content delivery engine is configured as (i) when reaching the correspondence in one or more insertion point When insertion point, suspend in the multiple video-frequency band for supporting stream it is described at least one support the video-frequency band of stream to the consumer Spreading for system is defeated, and one or more advertisement is streamed to the Consumer System, and (iii) by (ii) After one or more advertisement is streamed to the Consumer System by completion, restore the multiple video for supporting stream The video-frequency band of at least one the support stream in section is defeated to spreading for the Consumer System.

34. a kind of method, comprising:

One or more advertisements are received in server system；

Unlabelled content item is received in the server system, the unlabelled content item includes multiple videos for supporting stream Section, at least one of the multiple video-frequency band for supporting stream support that the video-frequency band of stream includes continuous black frame group；

At least one supports the video-frequency band of stream described in video-frequency band of the server system for the multiple support stream Identify one or more insertion points, the identification one based at least one black frame in the continuous black frame group or More positions are inputted without user；

In the video-frequency band that server system discarding does not include the multiple support stream of at least one continuous black frame group At least some of；

In the server system, by one or more advertisement splicing in institute at one or more insertion point In the video-frequency band for stating at least one the support stream in multiple video-frequency bands for supporting stream；

The video-frequency band stream of at least one support stream described in from the video-frequency band that the server system flows the multiple support It is transferred to Consumer System, the correspondence insertion point until reaching one or more insertion point；And

It, will be described from the server system in response to reaching the corresponding insertion point in one or more insertion point One or more advertisements are streamed to the Consumer System.

35. according to the method for claim 34, wherein one or more advertisement includes the video for supporting stream.

36. according to the method for claim 34, wherein will be one or more at one or more insertion point Multiple advertisement splicings it is the multiple support stream video-frequency band in described at least one support stream video-frequency band in include triggering One or more advertisement is streamed to the Consumer System at one or more insertion point.

37. according to the method for claim 34, wherein will be one or more at one or more insertion point Multiple advertisement splicings it is the multiple support stream video-frequency band in described at least one support stream video-frequency band in include modification The video-frequency band of at least one the support stream in the multiple video-frequency band for supporting stream, in one or more insertion Point at by one or more advertisement be added to it is the multiple support stream video-frequency band in described at least one support flow Video-frequency band.

38. according to the method for claim 34, wherein receiving the unlabelled content item includes providing from first content Quotient system system receives the unlabelled content item.

39. according to the method for claim 38, further including providing quotient system from the first content in the Consumer System System reception does not include at least some of the video-frequency band of the multiple support stream of at least one continuous black frame group.

40. according to the method for claim 38, further include in the Consumer System, from the first content provider Different the second content provider system reception of system does not include the multiple support stream of at least one continuous black frame group At least some of video-frequency band.

41. according to the method for claim 34, further including, if the correspondence in one or more insertion point Insertion point is located at the beginning of the video-frequency band of at least one the support stream in the multiple video-frequency band for supporting stream, then exists It, will be one or more wide before the video-frequency band of at least one the support stream in the multiple video-frequency band for supporting stream Announcement is streamed to the Consumer System.

42. according to the method for claim 34, further including, if the correspondence in one or more insertion point Insertion point is located at beginning and the knot of the video-frequency band of at least one the support stream in the multiple video-frequency band for supporting stream Between beam part, (i) when reaching the corresponding insertion point of one or more insertion point, suspend the multiple support In the video-frequency band of stream it is described at least one support the video-frequency band of stream defeated to spreading for the Consumer System, (ii) is by described one A or more advertisement is streamed to the Consumer System, and (iii) completed will be one or more wide Announcement is streamed to after the Consumer System, restores at least one described support stream in the multiple video-frequency band for supporting stream Video-frequency band it is defeated to spreading for the Consumer System.

43. a kind of system, comprising:

For receiving the device of one or more advertisements；

For receiving the device of unlabelled content item, the unlabelled content item includes multiple video-frequency bands for supporting stream, institute It states at least one of multiple video-frequency bands for supporting stream and supports that the video-frequency band of stream includes continuous black frame group；

For for described in the multiple video-frequency band for supporting stream at least one support the video-frequency band of stream to identify one or more The device of multiple insertion points, the identification is based on the one or more of at least one black frame in the continuous black frame group A position is inputted without user；

For abandon not include at least one continuous black frame group the multiple support stream at least some of video-frequency band Device；

For one or more advertisement splicing to be flowed in the multiple support at one or more insertion point At least one of video-frequency band support the device in the video-frequency band of stream；And

For supporting the video-frequency band of stream to be streamed to Consumer System at least one of the multiple video-frequency band for supporting stream, Device until reaching the correspondence insertion point in one or more insertion point；And

For will be one or more in response to reaching the corresponding insertion point in one or more insertion point A advertisement is streamed to the device of the Consumer System.

44. a kind of non-transitory computer-readable medium comprising executable instruction, described instruction can be executed by processor to hold A kind of method of row, which comprises

Receive one or more advertisements；

Unlabelled content item is received, the unlabelled content item includes multiple video-frequency bands for supporting stream, the multiple support At least one of video-frequency band of stream supports that the video-frequency band of stream includes continuous black frame group；

At least one supports the video-frequency band identification of stream one or more described in the video-frequency band flowed for the multiple support Insertion point, one or more positions of the identification based at least one black frame in the continuous black frame group without User is needed to input；

Discarding does not include at least some of the video-frequency band of the multiple support stream of at least one continuous black frame group；

By one or more advertisement splicing in the multiple view for supporting stream at one or more insertion point In the video-frequency band of at least one the support stream in frequency range；And

The video-frequency band of at least one support stream described in the multiple support in the video-frequency band flowed is streamed to Consumer System, Until reaching the correspondence insertion point in one or more insertion point；And

In response to reaching the corresponding insertion point in one or more insertion point, by one or more advertisement It is streamed to the Consumer System.

45. a kind of system, comprising:

One or more processors；And

The memory of store instruction, when being executed by one or more processor, described instruction causes the system to hold Row:

Described in from the video-frequency band of the multiple support stream for including one or more continuous black frame groups at least It supports for one to remove one or more continuous black frame groups in the video-frequency band flowed；

Playlist is generated, the playlist includes: first-class source position, and does not include at least one continuous black frame At least some of video-frequency band of the multiple support stream of group is associated；Second source position, with have remove it is continuous At least one of the video-frequency band of the multiple support stream of black frame group support the video-frequency band of stream associated；And third stream Source position, associated with advertising provider's system, advertising provider's system is configured as providing one to Consumer System A or more advertisement for supporting stream；And

The playlist is supplied to the Consumer System, the playlist allows the Consumer System:

By do not include at least one continuous black frame group the multiple support stream video-frequency band in it is described it is at least some into The first-class transmission of row receives the first-class transmission from the first-class source position,

By have remove continuous black frame group the multiple support stream video-frequency band in described at least one support stream Video-frequency band carry out second transmission, until reaching the correspondence insertion point in one or more insertion point, from described the Second-rate source position receives the second transmission, and

When reaching the corresponding insertion point in one or more insertion point, one or more support is flowed Advertisement carry out third spread it is defeated, from third stream source position receive the third spread it is defeated.

46. system according to claim 45, wherein one or more advertisement includes the video for supporting stream.

47. system according to claim 45, wherein from the institute including one or more continuous black frame groups State in multiple video-frequency bands for supporting stream it is described at least one support to remove in the video-frequency bands of stream it is one or more described continuous Black frame group include: modification include one or more continuous black frame groups the multiple support stream video-frequency band In it is described at least one support the video-frequency band of stream, to remove one or more continuous black frame groups, insertion instruction One or more respective labels of one or more corresponding insertion points.

48. system according to claim 45, wherein the first-class source position includes content supplier's stream source position.

49. system according to claim 45, wherein the second source position includes the stream source position of the system.

50. system according to claim 45, wherein third stream source position includes that advertising provider flows source position.

51. system according to claim 45, wherein the first-class source position, the second source position and described Three stream source positions respectively include the corresponding uniform resource locator i.e. URL with not same area.

52. a kind of method, comprising:

Playlist is generated, the playlist includes: first-class source position, and does not include at least one continuous black frame At least some of video-frequency band of the multiple support stream of group is associated；Second source position, with have remove it is continuous Black frame group the multiple support stream video-frequency band in it is described at least one support the video-frequency band of stream associated；And the Three stream source positions, associated with advertising provider's system, advertising provider's system is configured as mentioning to Consumer System For one or more advertisements for supporting stream；And

53. method according to claim 52, wherein one or more advertisement includes the video for supporting stream.

54. method according to claim 52, wherein from the institute including one or more continuous black frame groups State in multiple video-frequency bands for supporting stream it is described at least one support to remove in the video-frequency bands of stream it is one or more described continuous Black frame group include: modification include one or more continuous black frame groups the multiple support stream video-frequency band In it is described at least one support the video-frequency band of stream, to remove one or more continuous black frame groups, insertion instruction One or more respective labels of one or more corresponding insertion points.

55. system according to claim 52, wherein the first-class source position includes content supplier's stream source position.

56. system according to claim 52, wherein the second source position includes the stream source position of the system.

57. system according to claim 52, wherein third stream source position includes that advertising provider flows source position.

58. system according to claim 52, wherein the first-class source position, the second source position and described Three stream source positions respectively include the corresponding uniform resource locator i.e. URL with not same area.

59. a kind of non-transitory computer-readable medium comprising executable instruction, described instruction can be executed by processor to hold A kind of method of row, which comprises

It will not include that at least some of video-frequency band of the multiple support stream of at least one continuous black frame group carries out the Elegant transmission receives the first-class transmission from the first-class source position,