CN110020233B

CN110020233B - Investigation data processing method, device and system

Info

Publication number: CN110020233B
Application number: CN201710632704.4A
Authority: CN
Inventors: 宋天麒; 张言; 陈彪; 袁浩杰; 蔺媛媛; 魏念; 张寅�; 刘坚; 潘庆
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2017-07-28
Filing date: 2017-07-28
Publication date: 2023-06-20
Anticipated expiration: 2037-07-28
Also published as: CN110020233A

Abstract

The embodiment of the application discloses an investigation data processing method, device and system, wherein the method comprises the following steps: the method comprises the steps that a first service end receives information of an investigation object; generating a simulation data object for the investigation object, providing a simulation data object information page, and determining at least one target second user; the simulation data object information page is put into the target second user through a second server; obtaining a data acquisition result which is generated by the target second user and is related to the information page of the simulation data object; and counting according to the data acquisition result. Through the embodiment of the application, the online user group can be effectively covered, and the requirement of a first user on researching online transaction prospects and the like is met.

Description

Investigation data processing method, device and system

Technical Field

The present disclosure relates to the field of research data processing technologies, and in particular, to a method, an apparatus, and a system for processing research data.

Background

Large brands at home and abroad can input a large amount of budget for developing new products each year, wherein research is an essential link in the new product development period, and belongs to the rigid requirement of brands in production activities. In general, brand businesses are entrusted with new research by traditional consultation companies under the line. When the conventional consultation company provides investigation service, the investigation service is mainly performed by issuing questionnaires to consumer groups.

However, with the vigorous development of electronic commerce and mobile internet in recent years, the online consumer population is more and more, and the sales of electronic commerce is more and more high. However, the conventional investigation service and method are difficult to cover the online crowd, cannot provide the data of the online consumer sample, and cannot provide effective consultation service for the online sales of brands.

To meet the online research needs of brands, some companies also provide related online research services. For example, in one of the prior arts, it is possible to support online creation of a questionnaire, and delivery and recovery of the questionnaire to a specific crowd, and simultaneously support modes such as phone investigation and express delivery person offline investigation, and perform data analysis on the questionnaire results. Although the prior art can cover the online crowd to a certain extent and acquire the data of the online consumer samples, the prior art mainly focuses on the design of questionnaires and mainly researches the products sold on the market, and for some new products which are not yet marketed, the prior art cannot provide corresponding research data.

Therefore, how to provide effective online investigation data for new products, shorten the marketing period of the new products, and improve the success rate of marketing becomes a technical problem that needs to be solved by those skilled in the art.

Disclosure of Invention

The application provides an investigation data processing method, device and system, which can effectively cover an online user group and meet the requirement of a first user for investigation on online transaction prospects and the like.

The application provides the following scheme:

an investigation data processing system comprises a first client, a first service end, a second service end and a third service end; wherein,,

the first client is used for submitting information of an investigation object to the first service end;

the first service end is used for generating a simulation data object for the investigation object, providing a simulation data object information page, and submitting the simulation data object information page and the information of the target second user to the second service end through an interface provided by the second service end after determining at least one target second user;

the second server is used for throwing the information of the simulation data object information page to the target second user;

the third server is used for collecting data which is generated by the target second user and is related to the information page of the analog data object;

the first server is further configured to perform statistics according to the data collected by the third server.

An investigation data processing method, comprising:

the first client determines information of an investigation object;

the information of the investigation object is submitted to a first service end, a simulation data object is generated for the investigation object by the first service end, a simulation data object information page is provided, after at least one target second user is determined, the simulation data object information page is put into the target second user through a second service end, and the investigation result is provided according to data which is generated by the target second user and is related to the simulation data object information page.

An investigation data processing method, comprising:

the method comprises the steps that a first service end receives information of an investigation object;

generating a simulation data object for the investigation object, providing a simulation data object information page, and determining at least one target second user;

the simulation data object information page is put into the target second user through a second server;

obtaining a data acquisition result which is generated by the target second user and is related to the information page of the simulation data object;

and counting according to the data acquisition result.

A method of providing data object information, comprising:

The second server determines a simulation data object, a corresponding simulation data object information page and at least one target second user;

generating an access link for the simulated data object information page;

and the link information of the information page of the simulation data object is put into the at least one target second user so as to be used for providing investigation results according to the data which is generated by the target second user and is related to the information page corresponding to the simulation data object.

A method of providing data object information, comprising:

the second client obtains the link information of the simulation data object information page;

and submitting related data generated by the target second user through the simulation data object information page to a third server, and collecting the data by the third server so as to generate an investigation result.

An investigation data processing device is applied to a first client, and comprises:

an information determining unit for determining information of the investigation object;

the information submitting unit is used for submitting the information of the investigation object to a first service end, generating a simulation data object for the investigation object by the first service end, providing a simulation data object information page, and after determining at least one target second user, throwing the simulation data object information page to the target second user by the second service end so as to provide an investigation result according to data related to the simulation data object information page generated by the target second user.

An investigation data processing device is applied to a first service end and comprises:

an information receiving unit for receiving information of an investigation object;

a simulated data object generating unit, configured to generate a simulated data object for the investigation object, provide a simulated data object information page, and determine at least one target second user;

the throwing unit is used for throwing the simulated data object information page to the target second user through a second server;

the data acquisition result obtaining unit is used for obtaining a data acquisition result which is generated by the target second user and is related to the information page of the analog data object;

and the data statistics unit is used for carrying out statistics according to the data acquisition result.

An apparatus for providing data object information, applied to a second server, includes:

the information determining unit is used for determining the simulation data object, the corresponding simulation data object information page and at least one target second user;

an access link generation unit, configured to generate an access link for the simulated data object information page;

and the throwing unit is used for throwing the link information of the information page of the analog data object to the at least one target second user so as to be used for providing an investigation result according to the data which is generated by the target second user and is related to the information page corresponding to the analog data object.

An apparatus for providing data object information, applied to a second client, comprising:

a link information obtaining unit for obtaining link information of the analog data object information page;

and the data submitting unit is used for submitting the related data generated by the target second user through the simulation data object information page to a third service end, and the third service end is used for collecting the data so as to generate an investigation result.

A computer system, comprising:

one or more processors; and

a memory associated with the one or more processors, the memory for storing program instructions that, when read for execution by the one or more processors, perform the operations of:

receiving information of an investigation object;

and counting according to the data acquisition result.

According to a specific embodiment provided by the application, the application discloses the following technical effects:

according to the embodiment of the application, the simulation data object can be generated for the investigation object, the simulation data object information page is provided, and the simulation data object information page is directionally put into a target second user in the data object information system. Therefore, the specific investigation result can be obtained by counting the data related to the simulated data object information page generated by the target second user, and even a new investigation object which is not formally released in the data object information system can be effectively covered on an online user group, so that the requirement of the first user for investigation on online transaction prospect and the like can be met.

And particularly, when the investigation result is provided, the number of the second users corresponding to various different behaviors can be counted on the basis, and the number counting result is provided, so that the first user can know information such as browsing-purchasing conversion rate and the like of a specific investigation object. Or, user attributes and/or user behavior portraits and characteristics analysis can be performed on the second user groups corresponding to different behaviors/attitudes respectively, and behavior portraits and characteristics which are shared by the groups corresponding to the same behavior/attitudes and are obviously different from those of other behavior/attitudes are provided, so that the first user can know which specific characteristics of users possibly become main consumer groups of the product. In addition, the method can also provide other various functions such as sales volume estimation, price optimization, media test, new KPI and the like.

Of course, not all of the above-described advantages need be achieved at the same time in practicing any one of the products of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a system provided by an embodiment of the present application;

fig. 2-1 to 2-4 are schematic diagrams of a first client investigation object information configuration interface provided in an embodiment of the present application;

FIGS. 2-5 are diagrams illustrating a first investigation result interface provided in embodiments of the present application;

3-1 to 3-3 are schematic views of a first client crowd information configuration interface provided in an embodiment of the present application;

FIGS. 3-4 are schematic diagrams illustrating a second investigation result interface provided in embodiments of the present application;

fig. 4-1 is a schematic diagram of a first client seed crowd information configuration interface according to an embodiment of the present application;

fig. 4-2 is a schematic diagram of a third investigation result interface provided in an embodiment of the present application;

Fig. 5 is a schematic diagram of a fourth investigation result interface provided in an embodiment of the present application;

fig. 6-1 and 6-2 are schematic diagrams of a first client publishing object information configuration interface provided in an embodiment of the present application;

fig. 6-3 are schematic diagrams of a fifth investigation result interface provided in the embodiments of the present application;

FIG. 7-1 is a schematic diagram of a first client real data object information configuration interface according to an embodiment of the present application;

FIGS. 7-2 to 7-5 are diagrams illustrating a sixth investigation result interface provided in embodiments of the present application;

FIG. 8 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 9 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 10 is a flow chart of a third method provided by an embodiment of the present application;

FIG. 11 is a flow chart of a fourth method provided by an embodiment of the present application; the method comprises the steps of carrying out a first treatment on the surface of the

FIG. 12 is a schematic view of a first apparatus provided in an embodiment of the present application;

FIG. 13 is a schematic diagram of a second apparatus provided in an embodiment of the present application;

FIG. 14 is a schematic view of a third apparatus provided in an embodiment of the present application;

FIG. 15 is a schematic view of a fourth apparatus provided in an embodiment of the present application;

fig. 16 is a schematic diagram of a computer system provided in an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application are within the scope of the protection of the present application.

In the embodiment of the application, a novel investigation system can be provided, and the investigation system can be based on a network sales system, a big data platform and the like, so that the existing mass on-line user resources in the network sales system are fully utilized, and on-line investigation effective data are provided for new products of brands to be marketed.

The first user is mainly a first user such as a brand manufacturer, and the first user can conduct investigation on a new product before the new product is specifically marketed, the investigation system can provide investigation data depending on a specific network sales system and a large data platform, the investigation data comprise good sales volume or conversion rate of the new product when the new product is in what price and consumer groups with which characteristics are available, in addition, sales volume estimation can be conducted, and the like. Therefore, when a new product is formally marketed, a first user can put in more targeted product information or price the product better, and a production plan is formulated more accurately, so that the situations of insufficient inventory, excessive inventory and the like are avoided.

Specifically, the investigation system can provide a first client for the first user, through the first client, the first user can perform data object page design on a new product to be marketed, and can provide various optional crowd labels for the first user, for example, students, white collars, technical men and the like, and the first user can perform preliminary circle selection on target crowd when performing page design. And then, the delineated crowd label information, the page design drawings and the like can be submitted to an investigation system server, and the investigation system server can simulate a data object query page according to the data object page design drawings. The data object query page may be generated according to a definition or design manner of a specific data object information system (for example, a network sales system such as "naughty" and "heaven cat"). That is, taking "Taobao" as an example, the simulated data object information page is similar to the data object information page of the formal online sales in the "Taobao" system, wherein the data object information page may include picture information, price information, description information about the use of the product, etc. of the data object, and may further include various operation options including buttons for performing operations of collecting, joining shopping cart, purchasing, etc. of the data object, etc. The simulated data object information page is called because it is different from the actual data object information page in that the data object corresponding to the simulated data object information page is not formally sold online, so when the consumer user performs specific operations of joining shopping cart, purchasing, etc., the consumer user can be prompted by means of pop-up window, etc., which is a new product that has not been marketed yet, and the performed operations will be used for investigation of the product. Meanwhile, an operation option for participating in the questionnaire can be provided, if the user has the function of participating in the questionnaire, the user can enter the questionnaire through the operation option, then a corresponding questionnaire interface can be displayed for the user, and the user can participate in further questionnaire activities by filling in the questionnaire. In addition, in practical application, the method can provide benefits such as coupons for users participating in investigation so as to improve the participation degree of the users.

The simulated data object information page may be issued in a targeted manner to a target crowd, for example, if the first user performs crowd delineation, a portion of target second users (mainly referred to as consumer users, buyer users, etc.) may be selected from the corresponding crowd according to the delineation crowd label, and then the simulated data object information may be issued in a targeted manner to such target second users. Of course, in practical application, the server of the investigation system may also automatically delineate the crowd label, determine the target second user, and so on. Specifically, when the target second user is released, the release may be performed in a notification message or the like in the data object information system. For example, assuming that a certain second user a in the "panning" system is selected as a target second user of the simulated data object page corresponding to a certain product, a notification message may be sent to the "panning" client of the second user a through the "panning" server, and the second user a may view a specific notification message in the notification message list of the "panning" client thereof. For example, the specific message content may be recommendation information about a new product, etc., and further if the second user a is interested in the notification message, it may also jump to the corresponding data object information page by means of such notification message.

Or, another way of delivering may be to deliver in the data object list page of the second client, and since the target second user may be delivered in a targeted manner during delivering, this is also equivalent to providing a personalized page to the target second user. The data object list page may be the first page of the second client, or a search result page, a data object page of a certain industry/category, etc. In particular, when such a data object list page is provided, a judgment can be made according to a second user corresponding to the client, and if the second user is a target second user corresponding to a certain simulated data object, the simulated data object can be added to the data object list page. In this way, when the second user performs presentation in the data object list page, the simulated data object is not different from other common data objects, so that the influence on normal browsing of the second user can be reduced, the second user can browse the simulated data object like browsing the common data object, and only when clicking enters the simulated data object information page and clicking or other operations are performed on specific operation options, the second user can be prompted to inform that the corresponding data object cannot be purchased temporarily and is only used for online investigation and the like.

After entering the data object information page, specific data object information can be browsed, and specific collection, shopping cart adding, purchasing and other operations can be performed through operation options such as buttons in the page. Correspondingly, the data object information system can provide the operation behavior information of the second user for the investigation system server, and the investigation system server can perform various statistics, evaluation and other processes by using the operation behavior information. In addition, as described above, if the target second user participates in the questionnaire investigation and submits his opinion according to the question in the questionnaire during the process of executing the operation behavior in the simulated data object information page, the data object information system may further provide the questionnaire reply information submitted by the second user to the investigation system server, and the investigation system server may further obtain information such as attitudes expressed by the new product by each target second user according to the questionnaire reply information.

The specific questionnaire may be designed by the first user and submitted to the server of the investigation system, which may include some questions that the first user wants to ask the target second user, such as whether to purchase, whether the price exceeds the expectation, whether to recommend to friends, etc. Or, the service end of the investigation system can also provide an optional investigation questionnaire template, and the first user can use the template to perform faster and more efficient investigation questionnaire design. The specific templates may be deposited during the long-term operation of the investigation system, for example, questions that are generally concerned with the first user of a new product of various categories or fields may be added to the investigation questionnaire templates corresponding to the categories or fields, and so on. Of course, in the process of designing the questionnaire by using the template, the first user may also delete, modify, add, etc. specific questions, etc.

That is, by simulating a data object information page for a new data object that has not yet been released, delivering to a target second user, and performing user behavior statistics using an operation behavior generated by the second user in such a simulated data object information page, and performing user attitude statistics using an investigation questionnaire provided to the second user during browsing such a simulated data object information page, specific investigation processing can be performed based on the behavior statistics information and/or attitude statistics information of the second user.

In specific implementation, the specific investigation process can provide a plurality of specific functions, and the first user can select one or more specific functions according to the requirements, the characteristics of products and the like. For example, one of the functions may be referred to as "concept screening," i.e., multiple different concepts of the same product, or multiple different products, may be screened to select a better concept/product. The specific application scene of the form is as follows: when a first user develops a new product, the first user may have various ideas in terms of design concepts and the like for the same product, and the first user usually focuses on the first user in the development stage, corresponding to various different concepts in the same product, which concepts are better, can be popular with the consumer user, or can bring higher benefits to the first user. In order to compare multiple different concepts of the same product, the investigation system provided by the embodiment of the application can be utilized to simulate different data object information pages for different concepts respectively and deliver the data object information pages to target second users respectively.

That is, assuming that a certain first user has three specific ideas when developing a certain product, the concepts a, B and C of the product are respectively corresponding, when performing an investigation by using the investigation system in the embodiment of the present application, an investigation item may be created in the system, and different simulated data object information pages, for example, page 1, page 2 and page 3, are respectively generated for different product concepts in the item, and these pages may be associated by corresponding same item ID and the like. After determining the crowd delineation result corresponding to the product and determining a plurality of target second users,

pages

1, 2 and 3 can be respectively put into different target second users. That is, the second user of the target selected for the product may be further divided into three sub-populations x, y, z, then page 1 may be delivered to sub-population x, page 2 may be delivered to sub-population y, page 3 may be delivered to sub-population z, and so on. And then, respectively counting the operation behavior conditions (including clicking times, collecting times, shopping cart adding times, purchasing times and the like) of the target second user corresponding to each page, counting the reply conditions of the questionnaire by the target second user and the like, and then, transversely comparing different pages corresponding to the same item ID and the same category, including collecting, shopping adding, purchasing clicking conversion rate comparison and the like, so as to give comparison results among different pages. Thus, the first user can determine the advantages and disadvantages of the concepts according to the transverse comparison result and help the first user to determine the finally selected concept. Of course, if the same first user needs to compare between a plurality of different products, the above method may also be used, that is, different data object information pages are simulated for different products in the same item, and then statistics and lateral comparison are performed in the above method.

The concept screening function can not only count the user operation behavior data and the user attitude data of each page and transversely compare different concepts/products, but also provide another output result, namely, for the same concept/product, people with different behaviors/attitudes. For example, it may be classified into a first group "browse only not collect/join shopping carts/purchase", a second group "browse and purchase", a third group "have clear purchase will", a fourth group "determine not to purchase", and so on. In addition, the first user can also self-define and upload people, select people according to labels, import questionnaire screening people, import page behavior people, and the like. The investigation system can also provide a crowd calibration function based on various crowd information. Specifically, the basic attributes of the crowd, behavior portraits and the like can be systematically analyzed by using a big data algorithm, in addition, the portraits of different crowds can be compared and analyzed, the characteristic with obvious difference is calculated, and finally, the main behavior portraits of various different target crowds are calibrated. For example, a behavioral profile feature of which significant differences the crowd "browses and purchases" has relative to other crowds, a behavioral profile feature of which significant differences the crowd "has clear purchase intent" has relative to other crowds in particular, and so on.

The meaning of determining the portrait features of various target groups is that a first user can more accurately position the group facing the product according to the portrait features, and when the product is formally marketed, the target groups can be targeted or targeted marketing strategies and the like can be provided through the accurate group positioning, so that the product page can obtain higher browsing-purchasing conversion rate, and the like.

Based on the determined crowd image characteristics of various target users, a potential estimating function can be further provided. The function specifically refers to modeling and searching similar people through crowd feature comparison analysis by big data according to the product concept/product target crowd of the first user or main behavior portrait features of the existing target crowd. For example, for a certain product, through the concept screening function and the crowd calibration function, it can be determined that the crowd with clear purchase intention for the product is crowd a, where the common behavior portrait features of each target second user include: the user's academy is mostly focused on the academy of the family, the purchasing preference for the primary category is mostly focused on the women's dress/woman's fine category, and so on. In the "potential estimation" function, other people similar to the group A can be determined according to the behavior image features. Thus, such other groups, similar to group A, become potential users who may purchase the product. Such information may be provided to the first user for reference by the first user to estimate data regarding the potential population size and sales potential of the product on "kitten", "panda", and the like platforms.

In addition, in addition to the high quality population, potential population size, sales potential, etc., for which the products are targeted, the first user will often be concerned about pricing the products. For this purpose, the research platform may also provide a "price optimization" function. That is, in order to truly obtain the behaviors and attitudes of the second user on the same product concept/product and different price points, the first user can be provided with different simulated data object information pages based on different prices of the product concept/product by referring to the data object information pages in the purchase paths in the data object information systems such as ' panbao ', ' and ' Tianmao ', then the data object information systems can be used for accurately putting the specific crowd, and the clicking behaviors of the first user on the collection, the addition of shopping carts, the immediate purchase and the product specification selection of the simulated data object information pages of the different price points are recorded in detail, and meanwhile, the first user is guided to fill out an investigation questionnaire on line to collect attitudes of the product concept/product of the different price points so as to be referred by the first user to optimize the price points capable of obtaining the maximum sales (quantity).

That is, the specific implementation of this functionality may be similar to the "concept screening" functionality in that a first user may define a plurality of different prices for their product concepts/products, such that different data object information pages may be simulated for the same product concept/product, corresponding to the different prices. For example, for product a, the defined prices may include price 1, price 2, and price 3, such that three different data object information pages may be simulated for product a, corresponding to price 1, price 2, and price 3, respectively. Furthermore, by comparing the behavior data of the target second user in each page, the data such as browsing-purchasing conversion rate and the like which can be obtained when the same product A corresponds to different prices can be determined, so that the first user is helped to price the product better.

It can be seen that through the concept selection function, the first user can be helped to better select between different concepts of the same product or different products; through the crowd calibration function, the first user can be helped to determine common behavior portrait features of crowds with different behaviors/attitudes so as to more accurately carry out targeted information delivery to target crowds; the potential estimation function can also help a first user to estimate the potential crowd scale, sales, and the like of the same concept/product, so that the yield can be accurately determined in the actual production process, and the situations of insufficient inventory or excessive inventory can be avoided; the first user may also be assisted in more accurate pricing of concepts/products by a "price preferred" feature, and so on.

The functions can be various investigation statistical data provided before the new product is formally marketed in the new product research and development stage, and in addition, the embodiment of the application can further carry out investigation analysis after the product is formally marketed. For example, the system can comprise a media test function, specifically, after a first user issues a real data object in a data object information system such as 'Taobao', 'Tianmao', etc., information such as 'advertisement' can be put in some channels or pages such as a homepage of an activity of the data object information system, corresponding advertisement id can be input in an investigation system, the investigation system can automatically collect information of advertisement exposure, clicking, collecting, adding shopping carts and purchasing users, systematically analyze behavior data of the users, and can directionally put investigation questionnaires into the users to understand attitudes behind behaviors, supply brand references to optimize advertisement creatives and crowd, and improve media putting effects.

In addition, a new KPI function can be provided. Specifically, for a new product that has been formally marketed, the data of the same-style data object in the data object information system may be summarized and analyzed by using a full-network normalization model of the same-style data object, for example, four core indexes (market share, search heat, purchase conversion rate, loyalty) of 1 month, 3 months, and 6 months after the new product is marketed may be counted, and meanwhile, index data of a similar product or a bid product may be provided as a reference value, and the data may be visually presented in a form of a chart or the like for the first user to check to help the first user formulate a marketing strategy, and so on.

The following describes in detail the specific implementation manner of the solution provided in the embodiments of the present application from a plurality of different angles.

Example 1

First, referring to fig. 1, an investigation system is provided in this embodiment, which may include a first client 101, a first server 102, a second server 103, and a third server 104. The first client may be a client provided by the investigation system to a first user such as a brand manufacturer, and the first service may be a service end of the investigation system; the second server may be a server of a data object information system such as "heaven cat" and "naughty treasury", and the third server may be a server of a big data platform. The big data platform belongs to a relatively bottom layer system, can collect data generated in the data object information system, and can be provided for an investigation system.

Specifically, the first client 101 is configured to submit information of an investigation object to the first server 102;

the first server 102 is configured to generate a simulated data object for the investigation object, provide a simulated data object information page, and submit the simulated data object information page and information of the target second user to the second server 103 through an interface provided by the second server 103 after determining at least one target second user;

the second server 103 is configured to put information of the simulated data object information page to a second client corresponding to the target second user;

the third server 104 is configured to collect data related to the analog data object information page generated by the target second user;

the first service end 102 is further configured to perform statistics according to the data collected by the third service end 104, and provide an investigation result.

It should be noted that, the above-mentioned first service side, second service side, and third service side are divided from a functional perspective, and in practical application, the same service side or a combination of multiple service sides may also be corresponding.

Through the investigation system, the first user can submit the relevant information of the investigation object to the first service end through the first client, wherein the investigation object specifically refers to a new product which is researched and developed by the first user and is not formally released on line, and the new product can be in a conceptual stage or in a product stage after production is completed. Of course, in practical application, a specific investigation object may also refer to a data object that has been formally published online, and so on.

The related information of the investigation object may specifically include main drawing information of the investigation object, SKU (minimum stock keeping unit) number information, specification attributes (including attribute names, prices, stock, etc.), details, and the like. The first client may provide an interface for the first user to enter the above information, as shown in fig. 2-1, where the first user may submit the above information by means of a form filling, so as to generate a simulated data object information page. In addition, the first user can also define user group label information for the investigation object, and the information can be used for determining a final page delivery object. That is, referring to fig. 2-2, the first client may further provide information such as an optional crowd label for the first user, where the first user may submit user group delineation result information through the first client, so that the second server determines at least one target second user (may be a second user such as a consumer user in the data object information system, that is, a second user registered in the second server) according to the user group delineation result information; moreover, the information submitted by the first user may further include questionnaire information associated with the investigation object, where the questionnaire may be manually established by the first user, or the first service side may further provide a questionnaire template, and the first user may determine a final questionnaire by selecting or editing the template, etc. Of course, in practical application, if the related information of the investigation object does not include the user group label information, the first service end may automatically delineate the user group for the related information.

In the step of filling in the information of the specific investigation object, delineating the crowd information and determining the investigation questionnaire information, specific configuration information may also be submitted through the first client, for example, as shown in fig. 2-3, sample size information (for specifying the number of recovered samples) of the questionnaire sample, time of delivery, and specific delivery information may be included. The delivery information may include, among other things, a message header, delivery content and text, related pictures, and so forth. These delivery information can be used to: when the second server side puts in the corresponding simulation data object information page to the target second user through a notification message and the like, the information can be provided in the notification message.

After receiving the information of the investigation object, the first server side can generate a corresponding simulation data object and generate a simulation data object information page, as shown in fig. 2-4, the page can include information such as a main diagram, a title, a price and the like of the simulation data object, and can further include related operation options such as collection, shopping cart adding, immediate purchase and the like. In addition, the first service end can also determine a plurality of target second users. Then, the simulated data object information page and the information of the target second user can be provided to the second server through the interface provided by the second server. The second server can put the information of the simulated data object information page into the second client of the target second user through a notification message and the like, and then the second user can view the page through the second client. And, since operation options for performing operations of collecting, joining shopping cart, purchasing immediately, etc. for the analog data object may be further included in the analog data object information page, the second user may perform various corresponding operations for the analog data object through these operation options. In addition, the simulated data object information page may also be associated with questionnaire information (the presentation of the questionnaire may be triggered by operating on an operation option within the page) through which the second user may also submit his attitude information for the simulated data object. Correspondingly, the third server side can collect related data generated by the second user in the analog data object information page, including behavior data, attitude data and the like of the second user. The first service end can periodically obtain a data acquisition result from the third service end, and generate an investigation result according to the data acquisition result.

Therefore, the data collected by the third service end may specifically include: and the target second user executes the view behavior data of the simulation data object information page, the target second user executes the operation behavior data of the simulation data object through operation options in the simulation data object information page, and/or the target second user submits data for expressing the attitude of the user to the simulation data object through an investigation questionnaire interface associated with the simulation data object information page.

The first server may be provided through a plurality of different dimensions, particularly when the investigation result is provided. For example, the number of second users corresponding to various different behaviors may be counted to provide a number count result. As shown in fig. 2-5, specifically may include the number of clicks per simulated data object information page, the collection click rate, the shopping cart click rate, the purchase click rate, etc. for each simulated data object.

In addition, user attributes and/or user behavior portraits and characteristics analysis can be respectively carried out on the second user groups corresponding to different behaviors/attitudes, so that behavior portraits and characteristics which are shared by the groups corresponding to the same behavior/attitudes and are obviously different from other behavior/attitudes can be provided. In particular, in addition to the second user group corresponding to the different behaviors/attitudes obtained by the statistical method, crowd calibration processing may be performed on the crowd obtained by other methods. For example, as shown in fig. 3-1, a population of labels may be further included, where such population may be generally selected by the first user, and in particular implementations, various selectable labels may be provided in the first client interface, as shown in fig. 3-2, and the first user may perform a selection operation on the labels. Or, as shown in fig. 3-3, a customized crowd generated by the first user by specifying information of basic attributes, geographic location, transaction data, gender, etc., and so on. The resulting crowd portrayal feature comparisons may be as shown in fig. 3-4, including the corresponding academic features of a target crowd, and purchase preference features for primary categories, among others.

Furthermore, the similar group can be further determined according to the behavior portrait characteristic of the target group corresponding to the target behavior/attitude, and the potential user scale and/or sales of the simulated data object can be estimated according to the target group and the second user number included in the similar group, so that the first user can be helped to control the generation quantity of the product, and the shortage or excess stock is avoided. In practical applications, the function of potential estimation may be manually triggered by the first user, for example, as shown in fig. 4-1, the first user may select a seed crowd for potential estimation through the first client, and may input information such as a single price of a new product, an estimated purchase conversion rate, and the like. Then, the first service end can also provide a corresponding potential estimation result. The similar crowd can be determined according to the behavior portrait characteristics of the seed crowd, so that the crowd scale estimation is realized, and the GMV (taken order amount) estimation in a certain period can be further performed according to the crowd scale estimation result, the corresponding purchase conversion rate, the single product price and the like. For example, as shown in fig. 4-2, the estimated results may include crowd-scale estimated results, annual GMV estimated results, and so on.

When the first service end generates the simulation data object, different simulation data objects can be respectively generated for the multiple investigation objects in the same investigation item, and different simulation data object information pages can be respectively provided. When the investigation results are provided, the investigation results corresponding to a plurality of investigation objects in the same investigation item can be transversely compared, and the comparison results are provided. Wherein, including a plurality of investigation objects in same investigation item includes: multiple concepts of the same product, or multiple products, or multiple different investigation objects formed by the same concept/product when configuring different resource information. In this way, the finally provided lateral comparison result can be used for assisting the first user in concept/product selection, or optimizing resource information such as price, and the like.

Taking price optimization as an example, as shown in fig. 2-1, when a first user submits investigation object information, the first user may submit a plurality of different specification attributes corresponding to different price points. Thus, the first server side can generate different simulated data objects for the first server side and provide different simulated data object information pages to respectively count user behavior/attitude data. For example, for a particular investigation subject, the final investigation result may be as shown in fig. 5, from which it can be seen that 49-ary pricing may bring about the maximum sales, 99-ary pricing may bring about the maximum sales, and so on. In this way, the first user can ultimately determine the pricing of the actual online product based on his own needs, e.g., 49 if a larger sales is desired, 99 if a larger sales is desired, etc.

In practical application, the first service end may further perform investigation on an information release object corresponding to the real data object after the investigation object is formally released on line as the real data object, so as to obtain user operation behaviors corresponding to the information release object and/or statistics on associated investigation questionnaire information. For example, the information release object may be an advertisement object, and if the advertisement object needs to be studied, a corresponding advertisement ID may be entered in the study platform. For example, a specific entry interface may be as shown in FIG. 6-1, through which creative ID information, so-called ad IDs, may be entered, and corresponding data object IDs may be entered. Of course, the same first user may also submit a plurality of different creative IDs to the first service end to form a delivery plan list, as shown in fig. 6-2. And then, the third service end can automatically collect information of users such as advertisement exposure, clicking, collection, shopping cart joining or purchasing, and the like, and systematically analyze the behavior data, for example, the analysis result can be shown in fig. 6-3. And moreover, the questionnaire can be directionally launched to the first user to know the attitude behind the behavior, so that the first user can refer to the questionnaire to optimize advertising creatives and crowds, and the media launching effect is improved.

In addition, after the investigation object is formally released on line as a real data object, the sales data of the real data object and other data objects with the same money in the system can be compared and counted, so that the first user is helped to conduct better marketing planning. In specific implementation, as shown in fig. 7-1, a first user may enter information such as a specific product name, an ID of a bid data object, and the like through a first client. And then, the first service end can carry out statistical analysis to give KPI information in a certain period, wherein the KPI information can specifically comprise KPI information in various different dimensions such as market share, search heat, purchase conversion rate, loyalty and the like. For example, for a certain product ID, KPI investigation results about market share may be shown in fig. 7-2, where the KPI investigation results include new product share corresponding to one month, three months and six months on the market, and may be further divided into statistical dimensions of different sales and sales. The KPI investigation result regarding the search hotness may be as shown in fig. 7-3, the KPI investigation result regarding the purchase conversion may be as shown in fig. 7-4, and the KPI investigation result regarding the new loyalty may be as shown in fig. 7-5.

In summary, in the embodiment of the present application, a simulated data object may be generated for an investigation object, and a simulated data object information page may be provided, and the simulated data object information page may be targeted to a target second user in the data object information system. Therefore, the specific investigation result can be obtained by counting the data related to the simulated data object information page generated by the target second user, and even a new investigation object which is not formally released in the data object information system can be effectively covered on an online user group, so that the requirement of the first user for investigation on online transaction prospect and the like can be met.

Example two

The second embodiment corresponds to the first embodiment, and provides an investigation method from the perspective of the first client, referring to fig. 8, the method specifically may include:

s801: the first client determines information of an investigation object;

here, a product or the like that has not been formally distributed in the data object information system may be an investigation object. The information of the specific investigation object may include various kinds. For example, basic information such as main map information, name information, resource information, and/or detail information corresponding to the investigation object may be determined for generating the simulated data object information page. Therefore, the first service end can provide an interface and the like for the first user to submit the information through the first client end, the first user can complete the input of various information corresponding to the investigation object through the first client end, and the information is submitted to the first service end through the first client end. The other investigation object information may be corresponding user group definition result information, that is, the first user may have a preliminary definition for the user facing the product of the first user, and when the first user determines that the target second user facing the information is specific to the specific implementation, the first server may provide the first user with an optional user tag through the first client, for example, including students, housewives, technologists, etc., and the first user may perform the preliminary definition of the user group through selection of the tags.

In addition, the information of the investigation object may further include information of an associated investigation questionnaire, specifically, the investigation questionnaire may be manually entered by the first user, or the first service end may also provide various investigation questionnaire templates, and the first user may generate a specific investigation questionnaire through operations such as selection and/or editing, so as to improve efficiency.

S802: the information of the investigation object is submitted to a first service end, a simulation data object is generated for the investigation object by the first service end, a simulation data object information page is provided, after at least one target second user is determined, the simulation data object information page is put into the target second user through a second service end, and the investigation result is provided according to data which is generated by the target second user and is related to the simulation data object information page.

Specifically, when the information of the investigation object is submitted to the first service end, an investigation item may be first created in the first service end, and then the information of the investigation object is submitted under the investigation item. If multiple concepts of the same product are selected or multiple products are selected, or if optimization is needed between different prices of the same concept/product, information of multiple investigation objects can be submitted under the investigation item, so that the first server side can transversely compare investigation results corresponding to the multiple investigation objects in the same investigation item and give comparison results. That is, the plurality of investigation objects included in the same investigation item includes: multiple concepts of the same product, or multiple products, or multiple different investigation objects formed by the same concept/product when configuring different resource information.

In addition, the first client may further provide an operation interface for the first user to manually initiate an investigation request, for example, a plurality of target user groups may be determined by selecting a label in a circle, or a plurality of target user groups may be determined by a user-defined manner and submitted to the first server, where the first server determines behavior portrait features of each target user group. In addition, seed user group information, resource information and estimated purchase conversion rate information can be submitted to the first service end, the first service end determines similar user groups according to the seed user groups, estimation of the user group scale is carried out according to the seed user groups and the similar user groups, and order resource estimation is carried out according to a user group estimation result, the resource information and the estimated purchase conversion rate information.

After the investigation object is formally released on line as a real data object, the identification information of the released information object can be submitted to the first service end through the first client end, so that the first service end can carry out investigation on the information release object corresponding to the real data object, and user operation behaviors corresponding to the information release object and/or associated investigation questionnaire information are obtained and counted. In addition, after the research object is formally released on line as a real data object, the identification and release time information of the real data object and the identification information of other same-style data objects in the system can be submitted to the first service end through the first client end, so that the first service end can compare and count sales data of the real data object and the same-style data object in a preset time period.

Example III

The third embodiment also corresponds to the first embodiment, and provides an investigation method from the perspective of the first service end, referring to fig. 9, the method specifically may include:

s901: the method comprises the steps that a first service end receives information of an investigation object;

s902: generating a simulation data object for the investigation object, providing a simulation data object information page, and determining at least one target second user;

s903: the simulation data object information page is put into the target second user through a second server;

s904: obtaining a data acquisition result which is generated by the target second user and is related to the information page of the simulation data object;

s905: and counting according to the data acquisition result.

In a specific implementation, the data acquisition result generated by the target second user and related to the simulated data object information page includes: and the target second user executes the view behavior data of the simulation data object information page, the target second user executes the operation behavior data of the simulation data object through operation options in the simulation data object information page, and/or the target second user submits data for expressing the attitude of the user to the simulation data object through an investigation questionnaire interface associated with the simulation data object information page.

And particularly, when the statistics is performed according to the data acquisition result, the number of the second users corresponding to various different behaviors can be counted to provide a number counting result. Or respectively analyzing the user attribute and/or the user behavior portraits of the second user groups corresponding to different behaviors/attitudes to provide the behavior portraits which are shared by the groups corresponding to the same behavior/attitudes and are obviously different from other behavior/attitudes. Or further, a similar group can be determined according to the behavior portrait characteristic of the target group corresponding to the target behavior/attitude, and the potential user scale and/or sales of the simulated data object can be estimated according to the target group and the number of second users included in the similar group.

When the same investigation item comprises a plurality of investigation objects, different simulation data objects can be respectively generated for the plurality of investigation objects in the same investigation item, and different simulation data object information pages can be respectively provided. When statistics is performed according to the data acquisition result and the investigation result is provided, the investigation results corresponding to a plurality of investigation objects in the same investigation project can be transversely compared, and a comparison result is provided.

Wherein, including a plurality of investigation objects in same investigation item includes: multiple concepts of the same product, or multiple products, or multiple different investigation objects formed by the same concept/product when configuring different resource information.

In practical application, the first service end can also receive a plurality of target user groups submitted by the first client end and determined by a label-circling mode and/or a user-defined mode, and respectively analyze user attributes and/or user behavior portrayal features of various different target user groups to provide behavior portrayal features which are shared by the same target user group and are significantly different from other target user groups.

In addition, seed user group information submitted by the first client can be received, resource information and estimated purchase conversion rate information are also received, and a similar user group is determined according to the seed user group. And then, estimating the scale of the user group according to the seed user group and the similar user groups, and estimating sales according to the estimated result of the user group, the resource information and the estimated purchase conversion rate information.

Moreover, the first service end can conduct investigation on the information release object corresponding to the real data object after the investigation object is formally released on line as the real data object, so as to obtain user operation behaviors corresponding to the information release object and/or statistics on associated investigation questionnaire information. Or after the investigation object is formally released on line as a real data object, comparing and counting sales data of the real data object and other same-style data objects in the system in a preset time period.

For specific implementation details of the second embodiment and the third embodiment, reference may be made to the descriptions of the foregoing parts, which are not repeated here.

Example IV

In a fourth embodiment, from the perspective of the second service end, a method for providing information of a data object is provided, specifically, referring to fig. 10, the method may specifically include:

s1001: the second server determines a simulation data object, a corresponding simulation data object information page and at least one target second user;

s1002: generating an access link for the simulated data object information page;

s1003: and the link information of the information page of the simulation data object is put into the at least one target second user so as to be used for providing investigation results according to the data which is generated by the target second user and is related to the information page corresponding to the simulation data object.

In specific implementation, a notification message may be pushed to a second client corresponding to the target second user, where the notification message carries link information of the simulated data object information page.

Alternatively, in another implementation, the link information of the simulated data object information page may also be provided in a data object information list interface. Specifically, when an access request to a target data object list page submitted by a second user client is received, whether the second user is a target second user corresponding to the simulated data object is judged, if yes, the link information of the simulated data object information page is added to the target data object list page, and the link information is returned to the second user client.

The simulation data object information page comprises operation options for operating the simulation data object, and when an operation instruction submitted by the second client for the operation options is received, corresponding prompt information is provided, and the prompt information is used for prompting the investigation effect of the simulation data object.

In addition, the simulated data object information page may be further associated with questionnaire information, and may be triggered by the operation option, where when an operation instruction submitted by the second client to the operation option is received, the questionnaire information may be further provided, so as to collect attitude information of the target second user to the simulated data object.

In addition, in order to improve the participation degree of the target second user in the investigation, corresponding rights and interests information can be provided for the target second user participating in the investigation.

Example five

The fifth embodiment corresponds to the fourth embodiment, and from the perspective of the second client, a method for providing data object information is provided, and referring to fig. 11, the method may include:

s1101: the second client obtains the link information of the simulation data object information page;

S1102: and submitting related data generated by the target second user through the simulation data object information page to a third server, and collecting the data by the third server so as to generate an investigation result.

In a specific implementation, the related data generated by the target second user through the simulated data object information page may specifically include: and the target second user clicks the data of the link information, operates the operation behavior data of the operation options in the simulation data object information page, and/or expresses the data of the user on the attitude of the simulation data object submitted through the questionnaire interface related to the simulation data object information page.

The simulation data object information page comprises operation options for operating the simulation data object, and at this time, corresponding prompt information can be provided when the operation options receive the operation performed on the simulation data object, and the prompt information is used for prompting the investigation effect of the simulation data object.

The simulation data object information page is also associated with investigation questionnaire information, and is triggered by the operation option, and the investigation questionnaire information can be provided when the operation performed on the simulation data object is received by the operation option, so as to be used for collecting attitude information of the target second user on the simulation data object.

For the specific implementation of the fourth embodiment and the fifth embodiment, reference may also be made to the description of the foregoing embodiments, which is not repeated here.

Corresponding to the embodiment, the embodiment of the application further provides an investigation data processing device, referring to fig. 12, where the device is applied to the first client, and includes:

an information determining unit 1201 for determining information of an investigation object;

the information submitting unit 1202 is configured to submit information of the investigation object to a first service end, generate a simulated data object for the investigation object by using the first service end, provide a simulated data object information page, and after determining at least one target second user, send the simulated data object information page to the target second user through a second service end, so as to provide an investigation result according to data related to the simulated data object information page generated by the target second user.

In a specific implementation, the information determining unit may specifically be configured to:

and determining main map information, name information, resource information and/or detail information corresponding to the investigation object, and generating the simulation data object information page.

Alternatively, the information determination unit may be further configured to:

obtaining an optional user tag from the first server, and providing operation options for selecting the user tag; and determining a user group delineation result according to the user tag selection result so that the second server side determines at least one target second user according to the user group delineation result information.

In addition, the information determination unit may be further configured to:

and determining the questionnaire information corresponding to the investigation object.

The information determining unit may be specifically configured to, when determining the questionnaire information corresponding to the questionnaire object:

and determining the questionnaire information according to the received first user input information.

Or obtaining an investigation questionnaire template from the first server, and providing operation options for selecting and/or editing the template; and determining the questionnaire information according to the selection and/or editing result of the template.

In a specific implementation, the information submitting unit may specifically be configured to:

creating an investigation item in the first service end, and submitting information of the investigation object under the investigation item.

Specifically, the information of the plurality of investigation objects may be submitted under the investigation item, so that the first server side performs lateral comparison on investigation results corresponding to the plurality of investigation objects in the same investigation item, and provides comparison results.

In addition, the apparatus may further include:

the first user group information submitting unit is used for determining a plurality of target user groups in a label-choosing mode, submitting the target user groups to the first server, and determining the behavior portrait characteristics of each target user group by the first server.

The second user group information submitting unit is used for determining a plurality of target user groups in a self-defined mode, submitting the target user groups to the first server, and determining the behavior portrait characteristics of each target user group by the first server.

The third user group information submitting unit is used for submitting seed user group information, resource information and estimated purchase conversion rate information to the first service end, determining similar user groups according to the seed user groups by the first service end, estimating the scale of the user groups according to the seed user groups and the similar user groups, and estimating sales according to the estimated result of the user groups, the resource information and the estimated purchase conversion rate information.

And the information submitting unit for issuing information objects is used for submitting the identification information of the issued information objects to the first service end after the investigation objects are formally issued as real data objects on line, so that the first service end can carry out investigation on the information issuing objects corresponding to the real data objects, and user operation behaviors corresponding to the information issuing objects and/or associated investigation questionnaire information are obtained for statistics.

The real data object information submitting unit is used for submitting the identification and the release time information of the real data object and the identification information of other same-style data objects in the system to the first server after the research object is formally released on line as the real data object, so that the first server can compare and count sales data of the real data object and the same-style data object in a preset time period.

Corresponding to the embodiment, the embodiment of the application further provides an investigation data processing device, referring to fig. 13, where the device is applied to the first service end, and includes:

an information receiving unit 1301 configured to receive information of an investigation object;

a simulated data object generating unit 1302, configured to generate a simulated data object for the investigation object, provide a simulated data object information page, and determine at least one target second user;

The delivering unit 1303 is configured to deliver the simulated data object information page to the target second user through a second server;

a data acquisition result obtaining unit 1304, configured to obtain a data acquisition result related to the simulated data object information page generated by the target second user;

and the data statistics unit 1305 is used for counting according to the data acquisition result.

Wherein the data acquisition result generated by the target second user and related to the simulated data object information page comprises: and the target second user executes the view behavior data of the simulation data object information page, the target second user executes the operation behavior data of the simulation data object through operation options in the simulation data object information page, and/or the target second user submits data for expressing the attitude of the user to the simulation data object through an investigation questionnaire interface associated with the simulation data object information page.

In a specific implementation, the data statistics unit may specifically be configured to:

and counting the number of the second users corresponding to various different behaviors, and providing a number counting result.

Alternatively, the data statistics unit may be configured to:

and respectively analyzing user attributes and/or user behavior portraits of the second user groups corresponding to different behaviors/attitudes, and providing behavior portraits which are shared by the groups corresponding to the same behavior/attitudes and are obviously different from other behavior/attitudes.

Furthermore, the data statistics unit may be specifically configured to:

and determining a similar group according to the behavior portrait characteristic of the target group corresponding to the target behavior/attitude, and estimating the potential user scale and/or sales of the simulated data object according to the target group and the number of second users included in the similar group.

When the same investigation item includes a plurality of investigation objects, the simulation data object generation unit may specifically be configured to:

respectively generating different simulation data objects for a plurality of investigation objects in the same investigation item, and respectively providing different simulation data object information pages;

the data statistics unit may specifically be configured to:

and transversely comparing the investigation results corresponding to the investigation objects in the same investigation item, and giving out comparison results.

In addition, the apparatus may further include:

the target user group information receiving unit is used for receiving a plurality of target user groups submitted by the first client and determined by a label circling mode and/or a user-defined mode;

and the portrait feature providing unit is used for respectively analyzing the user attributes and/or the user behavior portrait features of various different target user groups and providing the behavioral portrait features which are shared by the same target user group and are obviously different from other target user groups.

The seed group information receiving unit is used for receiving seed user group information submitted by the first client, resource information and estimated purchase conversion rate information;

a similar group determining unit, configured to determine a similar user group according to the seed user group;

the sales volume estimating unit is used for estimating the scale of the user group according to the seed user group and the similar user group, and estimating the sales volume according to the estimated result of the user group, the resource information and the estimated purchase conversion rate information.

And the information release object investigation unit is used for carrying out investigation on the information release object corresponding to the real data object after the investigation object is formally released on line as the real data object, so as to obtain user operation behaviors corresponding to the information release object and/or carry out statistics on associated investigation questionnaire information.

And the data object comparison unit is used for comparing and counting sales data of the real data object and other same-style data objects in the system in a preset time period after the research object is formally released on line to be a real data object.

Corresponding to the fourth embodiment, the embodiment of the present application further provides an apparatus for providing data object information, referring to fig. 14, where the apparatus is applied to a second server, and includes:

an information determining unit 1401, configured to determine an analog data object, a corresponding analog data object information page, and at least one target second user;

an access link generation unit 1402, configured to generate an access link for the simulated data object information page;

a delivering unit 1403, configured to deliver the link information of the information page of the analog data object to the at least one target second user, so as to provide an investigation result according to the data related to the information page corresponding to the analog data object generated by the target second user.

The releasing unit may be specifically configured to push a notification message to a second client corresponding to the target second user, where the notification message carries link information of the simulated data object information page.

Or providing the link information of the simulated data object information page in a data object information list interface.

Wherein, for the latter, the delivery unit may be specifically adapted to:

when an access request to a target data object list page submitted by a second user client is received, judging whether the second user is a target second user corresponding to the simulated data object; if yes, adding the link information of the simulated data object information page into the target data object list page, and returning to the second user client.

Wherein the simulated data object information page includes operation options for operating on the simulated data object, the apparatus may further include:

the prompting unit is used for providing corresponding prompting information when receiving the operation instruction submitted by the second client for the operation options, and the prompting information is used for prompting the investigation effect of the simulation data object.

In addition, the simulated data object information page is also associated with questionnaire information and triggered by the operation options, and the device may further include:

and the questionnaire providing unit is used for providing questionnaire information when receiving the operation instruction submitted by the second client for the operation options, and is used for collecting attitude information of the target second user for the simulation data object.

The right information providing unit is used for providing corresponding right information for the target second user participating in investigation.

Corresponding to the fifth embodiment, the embodiment of the present application further provides an apparatus for providing data object information, referring to fig. 15, where the apparatus is applied to a second client, and includes:

a link information obtaining unit 1501 for obtaining link information of an analog data object information page;

the data submitting unit 1502 is configured to submit related data generated by the target second user through the simulated data object information page to a third server, where the third server collects the data, so as to generate an investigation result.

Wherein the related data generated by the target second user through the simulated data object information page may include: and the target second user clicks the data of the link information, operates the operation behavior data of the operation options in the simulation data object information page, and/or expresses the data of the user on the attitude of the simulation data object submitted through the questionnaire interface related to the simulation data object information page.

Wherein the simulated data object information page includes operation options for operating on the simulated data object, the apparatus further comprising:

and the prompt information providing unit is used for providing corresponding prompt information when receiving the operation executed on the simulation data object through the operation option, and the prompt information is used for prompting the investigation function of the simulation data object.

The simulated data object information page is also associated with questionnaire information and triggered by the operation options, and the device further comprises:

and the questionnaire providing unit is used for providing questionnaire information for collecting attitude information of the target second user on the simulation data object when receiving the operation performed on the simulation data object through the operation option.

Corresponding to the embodiment, the embodiment of the application also provides a computer system, which may include:

one or more processors; and

Receiving information of an investigation object;

and counting according to the data acquisition result.

Fig. 16 illustrates an exemplary architecture of a computer system, which may include a processor 1610, a video display adapter 1611, a disk drive 1612, an input/output interface 1613, a network interface 1614, and a memory 1620. The processor 1610, the video display adapter 1611, the disk drive 1612, the input/output interface 1613, the network interface 1614, and the memory 1620 may be communicatively connected by a communication bus 1630.

The processor 1610 may be implemented by a general-purpose CPU (Central Processing Unit ), a microprocessor, an application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc. for executing related programs to implement the technical solutions provided in the present application.

The Memory 1620 may be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory ), static storage device, dynamic storage device, or the like. The memory 1620 may store an operating system 1621 for controlling the operation of the computer system 1600, a Basic Input Output System (BIOS) for controlling the low-level operation of the computer system 1600. In addition, a web browser 1623, a data storage management system 1624, an research data processing system 1625, and the like may also be stored. The research data processing system 1625 may be an application program that implements the operations of the foregoing steps in the embodiments of the present application. In general, when implemented in software or firmware, the relevant program code is stored in memory 1620 and executed by processor 1610.

The input/output interface 1613 is used to connect with an input/output module to realize information input and output. The input/output module may be configured as a component in a device (not shown) or may be external to the device to provide corresponding functionality. Wherein the input devices may include a keyboard, mouse, touch screen, microphone, various types of sensors, etc., and the output devices may include a display, speaker, vibrator, indicator lights, etc.

The network interface 1614 is used to connect communication modules (not shown) to enable communication interactions of the present device with other devices. The communication module may implement communication through a wired manner (such as USB, network cable, etc.), or may implement communication through a wireless manner (such as mobile network, WIFI, bluetooth, etc.).

The bus 1630 includes a path for transferring information between various components of the device (e.g., the processor 1610, the video display adapter 1611, the disk drive 1612, the input/output interface 1613, the network interface 1614, and the memory 1620).

In addition, the computer system 1600 may also obtain information of specific acquisition conditions from the virtual resource object acquisition condition information database 1641 for making condition judgment, and so on.

It is noted that although the above-described devices illustrate only the processor 1610, the video display adapter 1611, the disk drive 1612, the input/output interface 1613, the network interface 1614, the memory 1620, the bus 1630, etc., the device may include other components necessary to achieve proper operation in an implementation. Furthermore, it will be understood by those skilled in the art that the above-described apparatus may include only the components necessary to implement the present application, and not all the components shown in the drawings.

From the above description of embodiments, it will be apparent to those skilled in the art that the present application may be implemented in software plus a necessary general purpose hardware platform. Based on such understanding, the technical solutions of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

The above detailed description of the method, the device and the system for processing investigation data provided by the present application applies specific examples to illustrate the principles and the implementation of the present application, and the above description of the examples is only used to help understand the method and the core idea of the present application; also, as will occur to those of ordinary skill in the art, many modifications are possible in view of the teachings of the present application, both in the detailed description and the scope of its applications. In view of the foregoing, this description should not be construed as limiting the application.

Claims

1. The investigation data processing system is characterized by comprising a first client, a first service end, a second service end and a third service end; wherein,,

the first client is used for submitting information of an investigation object to the first service end; the investigation object is a new product which is developed by the first user and is not formally released online;

the first service end is used for generating a simulation data object for the investigation object, providing a simulation data object information page, and submitting the simulation data object information page and the information of the target second user to the second service end through an interface provided by the second service end after determining at least one target second user; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

The second server is used for throwing the information of the simulation data object information page to the target second user; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page;

the first server is further used for counting according to the data acquired by the third server to obtain behavior statistical information and/or attitude statistical information corresponding to the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

2. The system of claim 1, wherein the first client is further configured to: and submitting the initially selected user group delineating result information to the first service end so that the second service end determines at least one target second user according to the user group delineating result information.

3. The system of claim 1, wherein the collected data comprises: and the target second user executes the view behavior data of the simulation data object information page, the target second user executes the operation behavior data of the simulation data object through operation options in the simulation data object information page, and/or the target second user submits data for expressing the attitude of the user to the simulation data object through an investigation questionnaire interface associated with the simulation data object information page.

4. The system of claim 3, wherein the first server is specifically configured to:

5. The system of claim 3, wherein the first server is specifically configured to:

6. The system of claim 5, wherein the first server is further configured to, when providing the investigation result:

7. The system according to any one of claims 1 to 6, wherein when a plurality of investigation objects are included in a same investigation item, the first service side is specifically configured to: respectively generating different simulation data objects for a plurality of investigation objects in the same investigation item, and respectively providing different simulation data object information pages;

The first server side is further configured to, when providing an investigation result:

8. The system of claim 7, wherein the plurality of investigation objects included in the same investigation item comprises: multiple concepts of the same product, or multiple products, or multiple different investigation objects formed by the same concept/product when configuring different resource information.

9. The system of any one of claims 1 to 6, wherein the first server is further configured to:

after the investigation object is formally released on line as a real data object, the information release object corresponding to the real data object is investigated, and user operation behaviors corresponding to the information release object and/or associated investigation questionnaire information are obtained for statistics.

10. The system of any one of claims 1 to 6, wherein the first server is further configured to:

after the investigation object is formally released on line as a real data object, comparing and counting sales data of the real data object and other same-style data objects in the system in a preset time period.

11. An investigation data processing method is characterized by comprising the following steps:

the first client determines information of an investigation object; the investigation object is a new product which is developed by the first user and is not formally released online;

submitting the information of the investigation object to a first service end, generating a simulation data object for the investigation object by the first service end, providing a simulation data object information page, determining at least one target second user, and then throwing the simulation data object information page to the target second user through a second service end so as to provide investigation results according to data related to the simulation data object information page generated by the target second user; the data related to the simulated data object information page is used for statistically obtaining behavior statistical information and/or attitude statistical information aiming at the target second user; the behavior statistical information and/or attitude statistical information are used for researching the new product; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects.

12. The method of claim 11, wherein the determining information of the investigation object comprises:

13. The method of claim 11, wherein the determining information of the investigation object comprises:

obtaining an optional user tag from the first server, and providing operation options for selecting the user tag;

and determining a user group delineation result according to the user tag selection result so that the second server side determines at least one target second user according to the user group delineation result information.

14. The method of claim 11, wherein the determining information of the investigation object comprises:

15. The method of claim 14, wherein the determining the questionnaire information corresponding to the investigation object comprises:

16. The method of claim 14, wherein the determining the questionnaire information corresponding to the investigation object comprises:

acquiring an investigation questionnaire template from the first server, and providing operation options for selecting and/or editing the template;

and determining the questionnaire information according to the selection and/or editing result of the template.

17. The method of claim 11, wherein submitting the information of the investigation object to a first service side comprises:

18. The method of claim 17, wherein submitting the information of the investigation object under the investigation item comprises:

and submitting information of a plurality of investigation objects under the investigation item so that the first server side can transversely compare investigation results corresponding to the plurality of investigation objects in the same investigation item and give comparison results.

19. The method of claim 18, wherein including a plurality of investigation objects in the same investigation item comprises: multiple concepts of the same product, or multiple products, or multiple different investigation objects formed by the same concept/product when configuring different resource information.

20. The method as recited in claim 11, further comprising:

and determining a plurality of target user groups by a label-selecting mode, submitting the target user groups to the first server, and determining the behavior portrait characteristics of each target user group by the first server.

21. The method as recited in claim 11, further comprising:

and determining a plurality of target user groups in a self-defined mode, submitting the target user groups to the first server, and determining the behavior portrait characteristics of each target user group by the first server.

22. The method as recited in claim 11, further comprising:

submitting seed user group information, resource information and estimated purchase conversion rate information to the first service end, determining similar user groups by the first service end according to the seed user groups, estimating the scale of the user groups according to the seed user groups and the similar user groups, and estimating sales according to the estimated result of the user groups, the resource information and the estimated purchase conversion rate information.

23. The method as recited in claim 11, further comprising:

After the investigation object is formally released on line as a real data object, the identification information of the released information object is submitted to the first service end, so that the first service end can carry out investigation on the information release object corresponding to the real data object, and user operation behaviors corresponding to the information release object and/or associated investigation questionnaire information are obtained and counted.

24. The method as recited in claim 11, further comprising:

after the investigation object is formally released on line to be a real data object, the identification and release time information of the real data object and the identification information of other same-style data objects in the system are submitted to the first server, so that the first server can compare and count sales data of the real data object and the same-style data object in a preset time period.

25. An investigation data processing method is characterized by comprising the following steps:

the method comprises the steps that a first service end receives information of an investigation object; the investigation object is a new product which is developed by the first user and is not formally released online;

generating a simulation data object for the investigation object, providing a simulation data object information page, and determining at least one target second user; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

The simulation data object information page is put into the target second user through a second server; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page;

counting according to the data acquisition result to obtain behavior statistical information and/or attitude statistical information corresponding to the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

26. The method of claim 25, wherein the target second user-generated data collection results associated with the simulated data object information page comprise: and the target second user executes the view behavior data of the simulation data object information page, the target second user executes the operation behavior data of the simulation data object through operation options in the simulation data object information page, and/or the target second user submits data for expressing the attitude of the user to the simulation data object through an investigation questionnaire interface associated with the simulation data object information page.

27. The method of claim 26, wherein said counting based on said data acquisition results comprises:

28. The method of claim 26, wherein said counting based on said data acquisition results comprises:

29. The method of claim 26, wherein the counting based on the data collection results further comprises:

30. The method of claim 25, wherein when a plurality of investigation objects are included in a same investigation item, the generating a simulation data object for the investigation object, providing a simulation data object information page, comprises:

the counting according to the data acquisition result comprises the following steps:

31. The method of claim 30, wherein including a plurality of investigation objects in the same investigation item comprises: multiple concepts of the same product, or multiple products, or multiple different investigation objects formed by the same concept/product when configuring different resource information.

32. The method as recited in claim 25, further comprising:

receiving a plurality of target user groups submitted by a first client and determined by a label circling mode and/or a user-defined mode;

and respectively analyzing the user attributes and/or the user behavior portrayal features of various different target user groups, and providing the behavior portrayal features which are shared by the same target user group and are obviously different from other target user groups.

33. The method as recited in claim 25, further comprising:

Receiving seed user group information submitted by a first client, resource information and estimated purchase conversion rate information;

determining a similar user group according to the seed user group;

estimating the scale of the user group according to the seed user group and the similar user group, and estimating sales according to the estimated result of the user group, the resource information and the estimated purchase conversion rate information.

34. The method as recited in claim 25, further comprising:

35. The method as recited in claim 25, further comprising:

36. A method of providing data object information, comprising:

the second server determines a simulation data object, a corresponding simulation data object information page and at least one target second user; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page; the simulation data object is generated based on the investigation object; the investigation object is a new product which is developed by the first user and is not formally released online; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

Generating an access link for the simulated data object information page;

the link information of the information page of the simulation data object is put into the at least one target second user, so that an investigation result is provided according to the data which is generated by the target second user and is related to the information page corresponding to the simulation data object; the data related to the information page corresponding to the simulated data object is used for statistically obtaining behavior statistical information and/or attitude statistical information aiming at the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

37. The method of claim 36, wherein said posting the link information of the simulated data object information page to the at least one target second user comprises:

pushing a notification message to a second client corresponding to the target second user, wherein the notification message carries the link information of the simulated data object information page.

38. The method of claim 36, wherein said posting the link information of the simulated data object information page to the at least one target second user comprises:

And providing the link information of the simulated data object information page in a data object information list interface.

39. The method of claim 38, wherein providing the link information of the simulated data object information page in the data object information list interface comprises:

when an access request to a target data object list page submitted by a second user client is received, judging whether the second user is a target second user corresponding to the simulated data object;

if yes, adding the link information of the simulated data object information page into the target data object list page, and returning to the second user client.

40. The method of claim 36, wherein the simulated data object information page includes an operation option for operating on the simulated data object, the method further comprising:

and providing corresponding prompt information when receiving an operation instruction submitted by the second client for the operation options, wherein the prompt information is used for prompting the investigation effect of the simulation data object.

41. The method of claim 40, wherein the simulated data object information page is further associated with questionnaire information and is triggered by the operational option, the method further comprising:

And when receiving an operation instruction submitted by the second client to the operation option, providing questionnaire information for collecting attitude information of the target second user to the simulation data object.

42. The method as recited in claim 40, further comprising:

and providing corresponding rights and interests information for the target second users participating in the investigation.

43. A method of providing data object information, comprising:

the second client obtains the link information of the simulation data object information page; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page; the simulation data object is generated based on the investigation object; the investigation object is a new product which is developed by the first user and is not formally released online; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

submitting related data generated by a target second user through the simulation data object information page to a third service end, and acquiring the data by the third service end to generate an investigation result; the related data generated by the simulated data object information page is used for statistically obtaining behavior statistical information and/or attitude statistical information aiming at the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

44. The method of claim 43, wherein the target second user generates relevant data via the simulated data object information page comprising:

and the target second user clicks the data of the link information, operates the operation behavior data of the operation options in the simulation data object information page, and/or expresses the data of the user on the attitude of the simulation data object submitted through the questionnaire interface related to the simulation data object information page.

45. The method of claim 43, wherein the simulated data object information page includes an operation option for operating on the simulated data object, the method further comprising:

and when the operation option receives the operation executed on the simulation data object, providing corresponding prompt information, wherein the prompt information is used for prompting the investigation function of the simulation data object.

46. The method of claim 45, wherein the simulated data object information page is further associated with questionnaire information and is triggered by the operational option, the method further comprising:

And when the operation performed on the simulation data object is received through the operation option, providing questionnaire information for collecting attitude information of the target second user on the simulation data object.

47. An investigation data processing device, characterized in that it is applied to a first client, comprising:

an information determining unit for determining information of the investigation object; the investigation object is a new product which is developed by the first user and is not formally released online;

the information submitting unit is used for submitting the information of the investigation object to a first service end, generating a simulation data object for the investigation object by the first service end, providing a simulation data object information page, and after determining at least one target second user, throwing the simulation data object information page to the target second user by a second service end so as to provide investigation results according to data related to the simulation data object information page generated by the target second user; the data related to the simulated data object information page is used for statistically obtaining behavior statistical information and/or attitude statistical information aiming at the target second user; the behavior statistical information and/or attitude statistical information are used for researching the new product; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects.

48. An investigation data processing device, which is characterized in that the investigation data processing device is applied to a first service end and comprises:

an information receiving unit for receiving information of an investigation object; the investigation object is a new product which is developed by the first user and is not formally released online;

a simulated data object generating unit, configured to generate a simulated data object for the investigation object, provide a simulated data object information page, and determine at least one target second user; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

the throwing unit is used for throwing the simulated data object information page to the target second user through a second server; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page;

the data statistics unit is used for carrying out statistics according to the data acquisition result to obtain behavior statistics information and/or attitude statistics information corresponding to the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

49. An apparatus for providing data object information, applied to a second service end, comprising:

the information determining unit is used for determining the simulation data object, the corresponding simulation data object information page and at least one target second user; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page; the simulation data object is generated based on the investigation object; the investigation object is a new product which is developed by the first user and is not formally released online; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

the delivery unit is used for delivering the link information of the information page of the analog data object to the at least one target second user, so as to provide an investigation result according to the data which is generated by the target second user and is related to the information page corresponding to the analog data object; the data related to the information page corresponding to the simulated data object is used for statistically obtaining behavior statistical information and/or attitude statistical information aiming at the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

50. An apparatus for providing data object information, for use with a second client, comprising:

a link information obtaining unit for obtaining link information of the analog data object information page; the simulated data object information page is obtained by simulating a data object information page corresponding to an online sold data object and is put in a data object information system together with the data object information page; the simulation data object is generated based on the investigation object; the investigation object is a new product which is developed by the first user and is not formally released online; when the simulation data object is displayed in the data object list page, the simulation data object is not different from other common data objects;

the data submitting unit is used for submitting related data generated by the target second user through the simulation data object information page to a third service end, and the third service end is used for collecting the data so as to generate an investigation result; the related data generated by the simulated data object information page is used for statistically obtaining behavior statistical information and/or attitude statistical information aiming at the target second user; the behavior statistics and/or attitude statistics are used to investigate the new item.

51. A computer system, comprising:

one or more processors; and

receiving information of an investigation object; the investigation object is a new product which is developed by the first user and is not formally released online;