CN110020107A - Page display method and system - Google Patents
Page display method and system Download PDFInfo
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- CN110020107A CN110020107A CN201710810904.4A CN201710810904A CN110020107A CN 110020107 A CN110020107 A CN 110020107A CN 201710810904 A CN201710810904 A CN 201710810904A CN 110020107 A CN110020107 A CN 110020107A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/23—Clustering techniques
- G06F18/232—Non-hierarchical techniques
- G06F18/2321—Non-hierarchical techniques using statistics or function optimisation, e.g. modelling of probability density functions
- G06F18/23213—Non-hierarchical techniques using statistics or function optimisation, e.g. modelling of probability density functions with fixed number of clusters, e.g. K-means clustering
Abstract
Present disclose provides a kind of page display methods, comprising: obtains the user information for describing the characteristic attribute of user；According to user information, user group belonging to user is determined, wherein be directed to predetermined page, different user groups corresponds to different content of pages；And when user accesses predetermined page, content of pages corresponding with user group belonging to user is showed into user.The disclosure additionally provides a kind of page presentation system, a kind of computer system and a kind of computer readable storage medium.
Description
Technical field
This disclosure relates to Internet technical field, more particularly, to a kind of page display method and system.
Background technique
Traditional Webpage usually shows user by a fixed content of pages of setting, i.e., all
The content of pages of user's browsing is consistent, indifference.
During realizing disclosure design, at least there are the following problems in the prior art for inventor's discovery: to Mr. Yu
For a little Webpages, if configuring a fixed content of pages merely to show all users, it is difficult to meet not
With the individual demand of user, to will lead to customer churn, it is impaired to result even in company interest.
Summary of the invention
In view of this, the concept that present disclose provides a kind of by introducing user group will when user accesses predetermined page
Content of pages corresponding with user group belonging to user shows user, to meet the individual demand of different user, Jin Ershi
Now reduce the purpose for causing company interest impaired because of customer churn.
An aspect of this disclosure provides a kind of page display method, including obtaining the characteristic attribute for describing user
User information；According to above-mentioned user information, user group belonging to above-mentioned user is determined, wherein it is directed to predetermined page, it is different
User group corresponds to different content of pages；And user access above-mentioned predetermined page when, by with user belonging to above-mentioned user
The corresponding content of pages of group shows above-mentioned user.
In accordance with an embodiment of the present disclosure, the user information for obtaining the characteristic attribute for describing user includes obtaining above-mentioned use
Family logs in and/or registers the first user information used when the application program where above-mentioned predetermined page；And/or obtain above-mentioned use
Family logs in the second user information for executing relevant operation after above-mentioned application program and generating.
In accordance with an embodiment of the present disclosure, according to above-mentioned user information, determine that user group belonging to above-mentioned user includes obtaining
The corresponding user group information of each user group；Successively calculate above-mentioned user information user group information corresponding with above-mentioned each user group
Similarity；And according to similarity calculation as a result, determining user group belonging to above-mentioned user from above-mentioned each user group.
In accordance with an embodiment of the present disclosure, according to similarity calculation as a result, determining above-mentioned user from above-mentioned each user group
Affiliated user group includes according to above-mentioned similarity calculation as a result, finding out from all user group information and above-mentioned user information
The maximum user group information of similarity；It is found out from above-mentioned each user group and the maximum user group of the similarity of above-mentioned user information
The corresponding user group of information；And using the above-mentioned corresponding user group found out from above-mentioned each user group as belonging to above-mentioned user
User group.
In accordance with an embodiment of the present disclosure, above-mentioned page display method further includes obtaining logged and registering above-mentioned predetermined page
The user information of all users of application program where face；And using default clustering algorithm to the user of above-mentioned all users
Information is analyzed, and above-mentioned all users are classified and obtain above-mentioned each user group.
In accordance with an embodiment of the present disclosure, above-mentioned page display method further includes obtaining the corresponding user group letter of each user group
Breath；And it is directed to above-mentioned predetermined page, it is that each user group creates one according to the corresponding user group information of above-mentioned each user group
Content of pages can satisfy the page of all user preferences in the user group.
Another aspect of the disclosure provides a kind of page presentation system, including first obtains module, uses for obtaining
In the user information of the characteristic attribute of description user；Determining module, for determining belonging to above-mentioned user according to above-mentioned user information
User group, wherein be directed to predetermined page, different user groups corresponds to different content of pages；And display module, it is used for
When user accesses above-mentioned predetermined page, content of pages corresponding with user group belonging to above-mentioned user is showed into above-mentioned user.
In accordance with an embodiment of the present disclosure, above-mentioned first acquisition module includes first acquisition unit, for obtaining above-mentioned user
The first user information used when logging in and/or register the application program where above-mentioned predetermined page；And/or second obtain it is single
Member, for obtaining the second user information for executing relevant operation after above-mentioned user logs in above-mentioned application program and generating.
In accordance with an embodiment of the present disclosure, above-mentioned determining module includes third acquiring unit, corresponding for obtaining each user group
User group information；Computing unit, for successively calculating above-mentioned user information user group information corresponding with above-mentioned each user group
Similarity；And determination unit, for according to similarity calculation as a result, determining above-mentioned user institute from above-mentioned each user group
The user group of category.
In accordance with an embodiment of the present disclosure, above-mentioned determination unit includes the first lookup subelement, for according to above-mentioned similarity
Calculated result is found out and the maximum user group information of the similarity of above-mentioned user information from all user group information；Second looks into
Subelement is looked for, it is corresponding with the maximum user group information of the similarity of above-mentioned user information for being found out from above-mentioned each user group
User group；And determining subelement, the above-mentioned corresponding user group for will find out from above-mentioned each user group is as above-mentioned use
User group belonging to family.
In accordance with an embodiment of the present disclosure, above-mentioned page presentation system further includes the second acquisition module, logged for obtaining
With the user information for all users for registering the application program where above-mentioned predetermined page；And categorization module, for utilizing
Default clustering algorithm analyzes the user information of above-mentioned all users, and above-mentioned all users are classified and are obtained
State each user group.
In accordance with an embodiment of the present disclosure, above-mentioned page presentation system further includes that third obtains module, for obtaining each user
The corresponding user group information of group；And creation module, for being directed to above-mentioned predetermined page, according to the corresponding use of above-mentioned each user group
Family group's information is the page that each user group one content of pages of creation can satisfy all user preferences in the user group.
Another aspect of the present disclosure provides a kind of computer system, including one or more processors；Storage device is used
In the one or more programs of storage, wherein when said one or multiple programs are executed by said one or multiple processors, make
It obtains said one or multiple processors realizes page display method as described above.
Another aspect of the present disclosure provides a kind of computer-readable medium, is stored thereon with executable instruction, the instruction
Processor is set to realize page display method as described above when being executed by processor.
In accordance with an embodiment of the present disclosure, because use user access predetermined page when by with user group belonging to user
Corresponding content of pages shows the technological means of user, it is possible at least be partially solved in the related technology use general
User group is associated with content of pages to lead to the technical issues of being difficult to meet different user individual demand, and then may be implemented to drop
The low technical effect for causing company interest impaired because of customer churn.
Detailed description of the invention
By referring to the drawings to the description of the embodiment of the present disclosure, the above-mentioned and other purposes of the disclosure, feature and
Advantage will be apparent from, in the accompanying drawings:
Fig. 1 diagrammatically illustrate according to the embodiment of the present disclosure can be with application page methods of exhibiting and the system tray of system
Structure；
Fig. 2 diagrammatically illustrates the flow chart of the page display method according to the embodiment of the present disclosure；
Fig. 3 A diagrammatically illustrates user's letter of the characteristic attribute according to the acquisition of the embodiment of the present disclosure for describing user
The flow chart of breath；
Fig. 3 B diagrammatically illustrate according to the embodiment of the present disclosure user determined according to user information belonging to user group
Flow chart；
Fig. 3 C diagrammatically illustrates determining from each user group according to similarity calculation result according to the embodiment of the present disclosure
The flow chart of user group belonging to user out；
Fig. 3 D diagrammatically illustrates the flow chart of the page display method according to another embodiment of the disclosure；
Fig. 3 E diagrammatically illustrates the flow chart of the page display method according to another embodiment of the disclosure；
Fig. 3 F diagrammatically illustrates the flow chart of the page display method according to another embodiment of the disclosure；
Fig. 4 diagrammatically illustrates the block diagram of the page presentation system according to the embodiment of the present disclosure；
Fig. 5 A diagrammatically illustrates the block diagram for obtaining module according to the first of the embodiment of the present disclosure；
Fig. 5 B diagrammatically illustrates the block diagram of the determining module according to the embodiment of the present disclosure；
Fig. 5 C diagrammatically illustrates the block diagram of the determination unit according to the embodiment of the present disclosure；
Fig. 5 D diagrammatically illustrates the block diagram of the page presentation system according to another embodiment of the disclosure；
Fig. 5 E diagrammatically illustrates the block diagram of the page presentation system according to another embodiment of the disclosure；And
Fig. 6 diagrammatically illustrates the block diagram of the computer system suitable for page display method according to the embodiment of the present disclosure.
Specific embodiment
Hereinafter, will be described with reference to the accompanying drawings embodiment of the disclosure.However, it should be understood that these descriptions are only exemplary
, and it is not intended to limit the scope of the present disclosure.In addition, in the following description, descriptions of well-known structures and technologies are omitted, with
Avoid unnecessarily obscuring the concept of the disclosure.
Term as used herein is not intended to limit the disclosure just for the sake of description specific embodiment.Used here as
Word " one ", " one (kind) " and "the" etc. also should include " multiple ", " a variety of " the meaning, unless in addition context clearly refers to
Out.In addition, the terms "include", "comprise" as used herein etc. show the presence of the feature, step, operation and/or component,
But it is not excluded that in the presence of or add other one or more features, step, operation or component.
There are all terms (including technical and scientific term) as used herein those skilled in the art to be generally understood
Meaning, unless otherwise defined.It should be noted that term used herein should be interpreted that with consistent with the context of this specification
Meaning, without that should be explained with idealization or excessively mechanical mode.
It, in general should be according to this using statement as " at least one in A, B and C etc. " is similar to
Field technical staff is generally understood the meaning of the statement to make an explanation (for example, " system at least one in A, B and C "
Should include but is not limited to individually with A, individually with B, individually with C, with A and B, with A and C, have B and C, and/or
System etc. with A, B, C).Using statement as " at least one in A, B or C etc. " is similar to, generally come
Saying be generally understood the meaning of the statement according to those skilled in the art to make an explanation (for example, " having in A, B or C at least
One system " should include but is not limited to individually with A, individually with B, individually with C, with A and B, have A and C, have
B and C, and/or the system with A, B, C etc.).It should also be understood by those skilled in the art that substantially arbitrarily indicating two or more
The adversative conjunction and/or phrase of optional project shall be construed as either in specification, claims or attached drawing
A possibility that giving including one of these projects, either one or two projects of these projects.For example, phrase " A or B " should
A possibility that being understood to include " A " or " B " or " A and B ".
Embodiment of the disclosure provide it is a kind of for by when user accesses predetermined page, by with use belonging to user
The corresponding content of pages of family group shows user to reduce the page display method for causing company interest impaired because of customer churn
And the page presentation system of this method can be applied.This method includes the user's letter for obtaining the characteristic attribute for describing user
Breath, according to user information, determines user group belonging to user, wherein is directed to predetermined page, different user groups corresponds to different
Content of pages, and when user accesses predetermined page, content of pages corresponding with user group belonging to user is showed into use
Family.
Fig. 1 diagrammatically illustrate according to the embodiment of the present disclosure can be with application page methods of exhibiting and the system tray of system
Structure.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network according to this embodiment
104 and server 105.Network 104 between terminal device 101,102,103 and server 105 to provide communication link
Medium.Network 104 may include various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 101,102,103
(merely illustrative) such as the application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform softwares.
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as utilize terminal device 101,102,103 to user
The website browsed provides the back-stage management server (merely illustrative) supported.Back-stage management server can be to the use received
The data such as family request analyze etc. processing, and by processing result (such as according to user's request or the webpage of generation, believe
Breath or data etc.) feed back to terminal device.
It should be noted that page display method provided by the embodiment of the present disclosure can generally be executed by server 105.
Correspondingly, page presentation system provided by the embodiment of the present disclosure generally can be set in server 105.The embodiment of the present disclosure
Provided page display method can also by be different from server 105 and can with terminal device 101,102,103 and/or clothes
The server or server cluster that business device 105 communicates execute.Correspondingly, page presentation system provided by the embodiment of the present disclosure
It can be set in the service that is different from server 105 and can be communicated with terminal device 101,102,103 and/or server 105
In device or server cluster.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
Fig. 2 diagrammatically illustrates the flow chart of the page display method according to the embodiment of the present disclosure.
As shown in Fig. 2, the page display method includes operation S201~S203, in which:
In operation S202, the user information for describing the characteristic attribute of user is obtained.
In embodiment of the disclosure, the corresponding user information of user is obtained, which is used to describe the spy of user
Levy attribute.Wherein, the form of expression of user information may include a variety of, for example can use array representation user information, can be with
User information is indicated with feature vector, it is not limited here.In addition, the characteristic attribute of user also may include a variety of, such as can
To include the shopping characteristic of user, consuming capacity, like commodity, it is not limited here.
For example, xilIndicate user uiThe 1st characteristic attribute (such as shopping characteristic), N is expressed as user uiWith N number of spy
Attribute is levied, then user uiUser information can be expressed as ui=[xi1…xil…xiN]T, (1≤l≤N).
User group belonging to user is determined according to user information in operation S202, wherein it is directed to predetermined page, it is different
User group corresponds to different content of pages.
In embodiment of the disclosure, for pre-set predetermined page, each different user group is corresponding not
Same content of pages determines user group belonging to user then according to the user information of acquisition.It specifically, can be by successively
The similarity between user information user group information corresponding with each user group information is calculated, determines user group belonging to user.
In operation S203, when user accesses the predetermined page, by page corresponding with user group belonging to the user
Face content shows the user.
In embodiment of the disclosure, can by way of being clustered based on K-means to historical user information (namely
The user information of all users) classify, obtain each user group, so calculate the user group information mean value of each user group to
The each different user group of unique identification, while businessman is in the different corresponding pages of user's group configuration according to predetermined page
Hold, the user information user group information corresponding with each user group when user accesses the predetermined page, by calculating the user
Similarity between mean value realizes the purpose of the corresponding content of pages of the access highest user group of similarity.Pass through the disclosure
Embodiment fully utilizes the user information of all users, improves the matching of the accuracy and content of pages to user's positioning
Degree.
For example, XilIndicate user uiThe 1st characteristic attribute (such as shopping characteristic), N is expressed as user uiWith N number of spy
Attribute is levied, M is expressed as all total numbers of users, user uiUser information be expressed as ui=[xi1…xil…xiN]T, (1≤l≤N),
Then the user information of all users can be expressed as U=[u1…ui…uM]T。
It is different from technical solution provided by the embodiment of the present disclosure, currently, in the related art, user accesses the electric business page
Tactful mode mainly include two kinds, first way is no matching strategy mode, be primarily referred to as user access the electric business page
When, it without accessing the user information of user, and directly shows the preconfigured content of pages of businessman, is that current utilization is the most extensive
Mode, although this mode realizes that simply, businessman, which only needs to configure single page, can realize the access of all users,
Being that no matching strategy mode lacks introduces user individual data, and only configuring single page will cause user volume loss, sales volume drop
Low, user perception income reduces, increases perceived cost and the problems such as the turn-head-rate of consumer's purchase reduces；Second of side
Formula is simple match strategy mode, and for which different from no matching strategy mode, when accession page can acquire user's letter of user
Breath, businessman can preset multiple pages, and distribute different labels for each page, when user information and page-tag phase
Meanwhile user then being allowed to access the page, this mode introduces user's letter of access user relative to no matching strategy mode
Breath, although increasing the personalization features of accession page to a certain extent, also has the promotion of user volume and sales volume certain
Facilitation, still, simple match strategy mode are fairly simple, and it is (namely single to use often to carry out individual user information matching
The user information at family), it is not suitable for the scene of multiple user informations or user information complexity, while which does not also consider own
The user information of user causes to analyze insufficient and position inaccurate to user information, so that the page and user's is true
Degree of conformity reduces.
And in embodiment of the disclosure, the concept of user group is introduced, it, will be with user when user accesses predetermined page
The corresponding content of pages of affiliated user group shows user, meets the individual demand of different user, meanwhile, in user group
On the basis of create incidence relation between user group and the content of pages of predetermined page, improve the symbol of user and content of pages
It is impaired to avoid company interest caused by due to customer churn for right and accuracy.
Below with reference to Fig. 3 A~Fig. 3 F, method shown in Fig. 2 is described further in conjunction with specific embodiments.
Fig. 3 A diagrammatically illustrates user's letter of the characteristic attribute according to the acquisition of the embodiment of the present disclosure for describing user
The flow chart of breath.
In this embodiment, (user for describing the characteristic attribute of user is obtained with reference to Fig. 2 operation S201 described
Information) it may include operation operation S301 and S302.
As shown in Figure 3A, in which:
In operation S301, first used when obtaining the application program where user logs in and/or register predetermined page is used
Family information.
The second user information for executing relevant operation after operation S302, acquisition user's login application program and generating.
For example, age in some application program login account, filling in of user is " 18 years old ", gender is " female ", then the
One user information can be expressed as [18 years old, female], further, after user logs in the application program using the account, have purchased
" toilet paper " and " facial mask ", then second user information can be expressed as [purchase, toilet paper, facial mask], be used by obtaining first
Family information and second user information are equivalent to obtain the user information of the characteristic attribute for describing user.
It should be noted that operation S201 can also include in other words operation S301 or operation S302 obtain the use of user
Family information may include following several situations: the first situation, obtains user and logs in and/or register the application where predetermined page
The first user information used when program；Second situation executes relevant operation and generates after obtaining user's login application program
Second user information；The third situation uses when obtaining the application program where user logs in and/or register predetermined page
The second user information for executing relevant operation after first user information and acquisition user's login application program and generating.
By embodiment of the disclosure, a plurality of types of user informations (the first user information and/or second user are obtained
Information), can more fully utilization rate user user information, further improve in accuracy and the page to user's positioning
The matching degree of appearance, while also reducing the risk for causing company interest impaired because of customer churn.
Fig. 3 B diagrammatically illustrate according to the embodiment of the present disclosure user determined according to user information belonging to user group
Flow chart.
In this embodiment, the operation S202 (user belonging to determining user according to user information described with reference to Fig. 2
Group) it may include operation S401~S403.
As shown in Figure 3B, in which:
In operation S401, the corresponding user group information of each user group is obtained.
In operation S402, the similarity of user information user group information corresponding with each user group is successively calculated.
In operation S403, according to similarity calculation as a result, determining user group belonging to user from each user group.
It should be noted that the mode for obtaining the corresponding user group information of each user group may include a variety of, such as can be with
It is obtained in such a way that K-means is clustered, it is not limited here.
Specifically, the user information of user can be expressed as v=[xv1…xvl…xvN]T, the corresponding user of each user group
Group's information can be expressed as p (gi), calculate the similarity between user information user group information corresponding with each user group, meter
Calculation mode is as follows:
In turn, the similarity R of user v and all user groups can be obtainedV, G, it is embodied as:
Further, according to similarity RV, G, user group belonging to user is determined from each user group.
By embodiment of the disclosure, by calculating the similar of user information user group information corresponding with each user group
Degree, further according to similarity calculation as a result, determine user group belonging to user, improve to user's positioning it is accurate calmly.
Fig. 3 C diagrammatically illustrates determining from each user group according to similarity calculation result according to the embodiment of the present disclosure
The flow chart of user group belonging to user out.
In this embodiment, with reference to Fig. 3 B describe operation S403 (i.e. according to similarity calculation result from each user group really
Make user group belonging to user) it may include operation S501~S503.
As shown in Figure 3 C, in which:
In operation S501, according to similarity calculation as a result, being found out from all user group information similar to user information
Spend maximum user group information.
In operation S502, use corresponding with the maximum user group information of the similarity of user information is found out from each user group
Family group.
In operation S503, using the corresponding user group found out from each user group as user group belonging to user.
In embodiment of the disclosure, similarity RV, GIt is higher, show that the user and being associated with for user group are bigger, therefore can
To pass through similarity RV, GIn maximum similarity max (RV, G), it obtains and the maximum user group g of user's similarityj, finally
By user group gjAssociated content of pages is matched with the user.
By embodiment of the disclosure, user group belonging to user is determined by maximum similarity, is further improved pair
The accuracy of user information analysis, positioning.
Fig. 3 D diagrammatically illustrates the flow chart of the page display method according to another embodiment of the disclosure.
In this embodiment, the page display method is in addition to may include the corresponding behaviour above with reference to Fig. 2 and Fig. 3 B description
It can also include operation S601 and S602 except work.For purpose of brevity for description, it omits here in B referring to figs. 2 and 3
The description of corresponding operating.
As shown in Figure 3D, which can also include operation S601 and S602.Wherein:
In operation S601, user's letter of all users of the application program where logged and registered predetermined page is obtained
Breath.
In operation S602, analyzed using user information of the default clustering algorithm to all users, by all users
Classified and obtains each user group.
Specifically, can be classified by k-means clustering method to user information.
For example, user information is expressed as
ui=[xi1…xil…xiN]T, (1≤i≤M, 1≤l≤N)
Wherein, uiIndicate the user information of i-th of user, M is all total numbers of users, xi1Indicate user uiThe 1st spy
Attribute is levied, N is the total quantity of all characteristic attributes.
For the user information U=[u of all users1…ui…uM]T, can be clustered by the classics based on machine learning
Algorithm k-means algorithm is classified, and the final classification set G for obtaining user group can be indicated are as follows:
G={ g1..., gi..., gK, (1≤i≤K)
Wherein K indicates user's heap sort quantity by obtaining after clustering algorithm, giIndicate that i-th of user's heap sort is corresponding
All users combination, i.e. gi=[ua ub…]T.Result G based on classification can calculate each user group giIn corresponding use
Family information mean value, with p (gi) it is expressed as follows:
Wherein,Indicate user group giIn, the user information mean value of the 1st userWherein L table
Show the quantity of user in the crowd.
By above-mentioned processing, the user group information of the user group unique identification by obtaining after classification can be obtained, i.e.,
P (G)=[p (g1)…p(gi)…p(gK)]T。
By embodiment of the disclosure, the user information of all users is analyzed, and then obtains each user group, is compared
In to single user's information matches, improving the reliability to user information analysis, while user and content of pages are also improved
Matching degree.
Fig. 3 E diagrammatically illustrates the flow chart of the page display method according to another embodiment of the disclosure.
In this embodiment, the page display method in addition to may include above with reference to Fig. 2 description operation S201~
It can also include operation S701 and S702 except S203.For purpose of brevity for description, it omits here to operation S201~S203
Description.
As shown in FIGURE 3 E, which can also include operation S701 and S702.Wherein:
In operation S701, the corresponding user group information of each user group is obtained.
It is that each user group creates according to the corresponding user group information of each user group for predetermined page in operation S702
One content of pages can satisfy the page of all user preferences in the user group.
For example, businessman to by based on historical user information mark off come each user group analyze, obtain each user
The information such as the corresponding user group information of group, such as the shopping characteristic of the user group, consuming capacity, the classification of hobby commodity, are based on
This user group information, businessman can be suitble to the page of all customer consumption hobbies in the user group for user's group configuration one
Face, that is, establish the incidence relation between user group and the content of pages of predetermined page, finally obtains entire sorted users group respectively
Corresponding content of pages.
By embodiment of the disclosure, since there are higher matching degrees for user information and the page of access, used being promoted
The perception income at family reduces the time costs such as search commercial articles, increases the success rate of customer transaction and the sales volume in shop.
Fig. 3 F diagrammatically illustrates the flow chart of the page display method according to another embodiment of the disclosure.
In operation S801, user accesses predetermined page.
In operation S802, the user information v of user is obtained.
In operation S803, the k-means classification based on user information obtains user's heap sort G.
In operation S804, the user group information family (G) of user group is obtained.
In operation S805, the coefficient R of each user group in P (G) is calculatedV, G。
In operation S806, the maximum value max (R of similarity is obtainedV, G)。
In operation S807, the maximum user group g of similarity is obtainedj。
In operation S808, businessman is arranged the associated predetermined page H of user group, that is, establishes gjWith hjCorresponding relationship.
In operation S809, g is obtainedjAssociated predetermined page hj, i.e. the association page h of user vj。
In operation S810, show that user accesses content.
In embodiment of the disclosure, when user accesses and subscribes the page, the historical user information v of user is obtained, then
The classification G of user group is obtained by k-means Cluster Classification algorithm based on user information v, and then obtains each user group G's
User group information P (G) successively calculates the similarity R of user information v and user group information P (G)V, G, and obtain maximum similar
Angle value max (RV, G), corresponding user group g is then obtained according to the maximum user group information P (G) of similarityj, businessman is pre-
First setting and the associated each predetermined page H of each user group G, that is, establish user group gjWith predetermined page hjCorresponding relationship, by obtaining
It takes and user group gjAssociated predetermined page hj, i.e. the association page h of user vj, finally by the association page presentation to user
v。
By embodiment of the disclosure, the user information of all users is analyzed, and then introduces the general of user group
It reads, and obtains corresponding user group information to user group is for statistical analysis, compared to only analyzing single user, improve pair
The accuracy of user information analysis, positioning, while creating on the basis of each user group the association of corresponding content of pages
Relationship improves the degree of conformity and accuracy of predetermined page content, further, since user information and the content of pages of access are deposited
In higher matching degree, it will promote the perception income of access user, reduce the time costs such as search commercial articles, increase customer transaction
Success rate and shop sales volume, reduce the risk for causing company interest impaired because of customer churn.
Fig. 4 diagrammatically illustrates the block diagram of the page presentation system according to the embodiment of the present disclosure.
In this embodiment, which may include the first acquisition module 410, determining module 420 and exhibition
Show module 430.Wherein:
First acquisition module 410 is used to obtain the user information of the characteristic attribute for describing user.
Determining module 420 is used to determine user group belonging to user according to user information, wherein is directed to predetermined page, no
Same user group corresponds to different content of pages.
Display module 430 is used for when user accesses predetermined page, will be in the page corresponding with user group belonging to user
Appearance shows user.
By embodiment of the disclosure, the concept of user group is introduced, it, will be with user institute when user accesses predetermined page
The corresponding content of pages of the user group of category shows user, meets the individual demand of different user, meanwhile, in user group
On the basis of create incidence relation between user group and the content of pages of predetermined page, improve meeting for user and content of pages
It is impaired to avoid company interest caused by due to customer churn for degree and accuracy.
Fig. 5 A diagrammatically illustrates the block diagram for obtaining module according to the first of the embodiment of the present disclosure.
It in this embodiment, may include first acquisition unit 510 and the with reference to Fig. 4 the first acquisition module 410 described
Two acquiring units 520.
As shown in Figure 5A, in which:
First acquisition unit 510 is used to obtain user's login and/or registers the application journey where the predetermined page
The first user information used when sequence.
Second acquisition unit 520, which is used to obtain, to be executed relevant operation after the user logs in the application program and generates
Second user information.
It should be noted that the first acquisition module 410 can also include first acquisition unit 510 or second acquisition unit
520, in other words, the first acquisition module 410 may include following several situations: the first situation, and first obtains module 410 can be with
Including first acquisition unit 510；Second situation, the first acquisition module 410 may include second acquisition unit 520；The third
Situation, the first acquisition module 410 may include first acquisition unit 510 and second acquisition unit 520.
By embodiment of the disclosure, a plurality of types of user informations (the first user information and/or second user are obtained
Information), can more fully utilization rate user user information, further improve in accuracy and the page to user's positioning
The matching degree of appearance, while also reducing the risk for causing company interest impaired because of customer churn.
Fig. 5 B diagrammatically illustrates the block diagram of the determining module according to the embodiment of the present disclosure.
It in this embodiment, may include third acquiring unit 610, computing unit with reference to Fig. 4 determining module 420 described
620 and determination unit 630.
As shown in Figure 5 B, in which:
Third acquiring unit 610 is for obtaining the corresponding user group information of each user group.
Computing unit 620 is for successively calculating the similarity of user information user group information corresponding with each user group.
Determination unit 630 is used for according to similarity calculation as a result, determining user group belonging to user from each user group.
By embodiment of the disclosure, by calculating the similar of user information user group information corresponding with each user group
Degree, further according to similarity calculation as a result, determine user group belonging to user, improve to user's positioning it is accurate calmly.
Fig. 5 C diagrammatically illustrates the block diagram according to the determination unit of the embodiment of the present disclosure
It in this embodiment, may include the first lookup subelement 710, second with reference to Fig. 5 B determination unit 630 described
It searches subelement 720 and determines subelement 730.
As shown in Figure 5 C, in which:
First lookup subelement 710 is used for according to similarity calculation as a result, finding out from all user group information and user
The maximum user group information of the similarity of information.
Second lookup subelement 720 is believed for finding out from each user group with the maximum user group of the similarity of user information
Cease corresponding user group.
Determine subelement 730 for using the corresponding user group found out from each user group as user belonging to user
Group.
By embodiment of the disclosure, user group belonging to user is determined by maximum similarity, is further improved pair
The accuracy of user information analysis, positioning.
Fig. 5 D diagrammatically illustrates the block diagram of the page presentation system according to another embodiment of the disclosure.
In this embodiment, the page presentation system 400 is in addition to may include above with reference to the corresponding of Fig. 4 and Fig. 5 B description
It can also include the second acquisition module 810 and categorization module 820 except module.For purpose of brevity for description, omission pair here
With reference to the description of corresponding module in Fig. 4 and Fig. 5 B.
As shown in Figure 5 D, which can also include the second acquisition module 810 and categorization module 820.Its
In:
Second acquisition module 810 is used to obtain all users of the application program where logged and registered predetermined page
User information.
Categorization module 820 will own for being analyzed using default clustering algorithm the user information of all users
User, which classifies, obtains each user group.
By embodiment of the disclosure, the user information of all users is analyzed, and then obtains each user group, is compared
In to single user's information matches, improving the reliability to user information analysis, while user and content of pages are also improved
Matching degree.
Fig. 5 E diagrammatically illustrates the block diagram of the page presentation system according to another embodiment of the disclosure.
In this embodiment, the page presentation system 400 in addition to may include above with reference to Fig. 4 description corresponding module it
It outside, can also include that third obtains module 910 and creation module 920.For purpose of brevity for description, it is omitted here to reference to figure
The description of corresponding module in 4.
As shown in fig. 5e, which can also include that third obtains module 910 and creation module 920.Its
In:
Third obtains module 910 for obtaining the corresponding user group information of each user group.
Creation module 920 is used to be directed to predetermined page, is each user group according to the corresponding user group information of each user group
Creating a content of pages can satisfy the page of all user preferences in the user group.
By embodiment of the disclosure, since there are higher matching degrees for user information and the page of access, used being promoted
The perception income at family reduces the time costs such as search commercial articles, increases the success rate of customer transaction and the sales volume in shop.
It is understood that first obtain module 410, determining module 420, display module 430, second obtain module 810,
Categorization module 820, third, which obtain module 910 and creation module 920 and may be incorporated in a module, to be realized or therein
Module of anticipating can be split into multiple modules.Alternatively, at least partly function of one or more modules in these modules
It can combine at least partly function of other modules, and be realized in a module.According to an embodiment of the invention, first
It obtains module 410, determining module 420, display module 430, second and obtains module 810, categorization module 820, third acquisition module
At least one of 910 and creation module 920 can at least be implemented partly as hardware circuit, such as field-programmable gate array
Arrange (FPGA), programmable logic array (PLA), system on chip, the system on substrate, the system in encapsulation, specific integrated circuit
(ASIC), it or can be realized with carrying out the hardware such as any other rational method that is integrated or encapsulating or firmware to circuit, or
It is realized with software, the appropriately combined of hardware and firmware three kinds of implementations.Alternatively, first obtains module 410, determining module
420, display module 430, second obtains module 810, categorization module 820, third and obtains in module 910 and creation module 920
At least one can at least be implemented partly as computer program module, when the program is run by computer, can execute
The function of corresponding module.
Fig. 6 diagrammatically illustrates the block diagram of the computer system suitable for page display method according to the embodiment of the present disclosure.
Computer system shown in Fig. 6 is only an example, should not function to the embodiment of the present disclosure and use scope bring it is any
Limitation.
As shown in fig. 6, include processor 1001 according to the computer system 500 of the embodiment of the present disclosure, it can be according to depositing
It stores up the program in read-only memory (ROM) 1002 or is loaded into random access storage device (RAM) from storage section 1008
Program in 1003 and execute various movements appropriate and processing.Processor 1001 for example may include general purpose microprocessor (example
Such as CPU), instruction set processor and/or related chip group and/or special microprocessor (for example, specific integrated circuit (ASIC)),
Etc..Processor 1010 can also include the onboard storage device for caching purposes.Processor 1010 may include for executing
With reference to the different movements of Fig. 2, Fig. 3 A~Fig. 3 F method flow according to the embodiment of the present disclosure described single treatment units or
Person is multiple processing units.
In RAM 1003, it is stored with computer system 500 and operates required various programs and data.Processor 1001,
ROM 1002 and RAM 1003 is connected with each other by bus 1004.Processor 1001 by execute ROM1002 and/or
Program in RAM1003 executes the various operations described above with reference to Fig. 2, Fig. 3 A~Fig. 3 F.It is noted that described program
It can store in one or more memories in addition to ROM 1002 and RAM 1003.Processor 1001 can also be by holding
The program that is stored in one or more of memories of row executes the various behaviour described above with reference to Fig. 2, Fig. 3 A~Fig. 3 F
Make.
In accordance with an embodiment of the present disclosure, computer system 500 can also include input/output (I/O) interface 1005, defeated
Enter/export (I/O) interface 1005 and is also connected to bus 1004.Computer system 500 can also include being connected to I/O interface 1005
With one or more in lower component: the importation 1006 including keyboard, mouse etc.；Including such as cathode-ray tube
(CRT), the output par, c 1007 of liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 1008 including hard disk etc.；With
And the communications portion 1009 of the network interface card including LAN card, modem etc..Communications portion 1009 via such as because
The network of spy's net executes communication process.Driver 1010 is also connected to I/O interface 1005 as needed.Detachable media 1011,
Such as disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 1010, in order to from thereon
The computer program of reading is mounted into storage section 1008 as needed.
In accordance with an embodiment of the present disclosure, it may be implemented as computer software journey above with reference to the method for flow chart description
Sequence.For example, embodiment of the disclosure includes a kind of computer program product comprising carry meter on a computer-readable medium
Calculation machine program, the computer program include the program code for method shown in execution flow chart.In such embodiments,
The computer program can be downloaded and installed from network by communications portion 1009, and/or from 1011 quilt of detachable media
Installation.When the computer program is executed by processor 1001, the above-mentioned function of limiting in the system of the embodiment of the present disclosure is executed.
In accordance with an embodiment of the present disclosure, system as described above, unit, module, unit etc. can pass through computer program module
To realize.
It should be noted that computer-readable medium shown in the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. are above-mentioned
Any appropriate combination.In accordance with an embodiment of the present disclosure, computer-readable medium may include above-described ROM 1002
And/or one or more memories other than RAM 1003 and/or ROM 1002 and RAM 1003.
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule
The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction
It closes to realize.
As on the other hand, the disclosure additionally provides a kind of computer-readable medium, is stored thereon with executable instruction, should
Instruction makes processor realize page presentation described in any one of above method embodiment method when being executed by processor.The meter
Calculation machine readable medium can be included in equipment described in above-described embodiment；It is also possible to individualism, and it is unassembled
Enter in the equipment.For example, above-mentioned computer-readable medium carries one or more program, when said one or multiple journeys
When sequence is executed by the equipment, so that the equipment executes: obtaining the user information for describing the characteristic attribute of user；According to
User information determines user group belonging to user, wherein is directed to predetermined page, different user groups corresponds in the different pages
Hold；And when user accesses predetermined page, content of pages corresponding with user group belonging to user is showed into user.
Embodiment of the disclosure is described above.But the purpose that these embodiments are merely to illustrate that, and
It is not intended to limit the scope of the present disclosure.Although respectively describing each embodiment above, but it is not intended that each reality
Use cannot be advantageously combined by applying the measure in example.The scope of the present disclosure is defined by the appended claims and the equivalents thereof.It does not take off
From the scope of the present disclosure, those skilled in the art can make a variety of alternatives and modifications, these alternatives and modifications should all fall in this
Within scope of disclosure.
Claims (14)
1. a kind of page display method, comprising:
Obtain the user information for describing the characteristic attribute of user；
According to the user information, user group belonging to the user is determined, wherein be directed to predetermined page, different user groups
Corresponding different content of pages；And
When user accesses the predetermined page, content of pages corresponding with user group belonging to the user is showed described
User.
2. according to the method described in claim 1, wherein, the user information for obtaining the characteristic attribute for describing user includes:
The first user information used when obtaining the application program where the user logs in and/or register the predetermined page；
And/or
Obtain the second user information for executing relevant operation after the user logs in the application program and generating.
3. according to the method described in claim 1, wherein, according to the user information, determining user group belonging to the user
Include:
Obtain the corresponding user group information of each user group；
Successively calculate the similarity of user information user group information corresponding with each user group；And
According to similarity calculation as a result, determining user group belonging to the user from each user group.
4. according to the method described in claim 3, wherein, according to similarity calculation as a result, being determined from each user group
User group belonging to the user includes:
According to the similarity calculation as a result, being found out from all user group information maximum with the similarity of the user information
User group information；
User group corresponding with the maximum user group information of the similarity of the user information is found out from each user group；With
And
Using the corresponding user group found out from each user group as user group belonging to the user.
5. according to the method described in claim 3, wherein, the method also includes:
Obtain the logged user information with all users that are registering the application program where the predetermined page；And
It is analyzed using user information of the default clustering algorithm to all users, all users is classified
And obtain each user group.
6. according to the method described in claim 1, wherein, the method also includes:
Obtain the corresponding user group information of each user group；And
It is that each user group creates a page according to the corresponding user group information of each user group for the predetermined page
Content can satisfy the page of all user preferences in the user group.
7. a kind of page presentation system, comprising:
First obtains module, for obtaining the user information of the characteristic attribute for describing user；
Determining module, for determining user group belonging to the user according to the user information, wherein it is directed to predetermined page,
Different user groups corresponds to different content of pages；And
Display module is used for when user accesses the predetermined page, by the page corresponding with user group belonging to the user
Content shows the user.
8. system according to claim 7, wherein described first, which obtains module, includes:
First acquisition unit makes when for obtaining the application program where the user logs in and/or register the predetermined page
First user information；And/or
Second acquisition unit is used for obtaining execute relevant operation after the user logs in the application program and generate second
Family information.
9. system according to claim 7, wherein the determining module includes:
Third acquiring unit, for obtaining the corresponding user group information of each user group；
Computing unit, for successively calculating the similarity of user information user group information corresponding with each user group；
And
Determination unit, for according to similarity calculation as a result, determining user belonging to the user from each user group
Group.
10. system according to claim 9, wherein the determination unit includes:
First search subelement, for according to the similarity calculation as a result, being found out and the use from all user group information
The maximum user group information of the similarity of family information；
Second searches subelement, for finding out from each user group and the maximum user group of the similarity of the user information
The corresponding user group of information；And
Determine subelement, the corresponding user group for will find out from each user group is as belonging to the user
User group.
11. system according to claim 9, wherein the system also includes:
Second obtains module, for obtaining all users' that are logged and registering application program where the predetermined page
User information；And
Categorization module, for being analyzed using default clustering algorithm the user information of all users, by the institute
There is user to classify and obtains each user group.
12. system according to claim 7, wherein the system also includes:
Third obtains module, for obtaining the corresponding user group information of each user group；And
Creation module is each user according to the corresponding user group information of each user group for being directed to the predetermined page
Group's one content of pages of creation can satisfy the page of all user preferences in the user group.
13. a kind of computer system, comprising:
One or more processors；
Storage device, for storing one or more programs,
Wherein, when one or more of programs are executed by one or more of processors, so that one or more of
Processor realizes page display method described in any one of claims 1 to 6.
14. a kind of computer-readable medium, is stored thereon with executable instruction, which makes processor real when being executed by processor
Existing page display method described in any one of claims 1 to 6.
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| CN201710810904.4A CN110020107A (en) | 2017-09-08 | 2017-09-08 | Page display method and system |
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