CN109993575A - A kind of vehicle pricing method - Google Patents
A kind of vehicle pricing method Download PDFInfo
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- CN109993575A CN109993575A CN201910221666.2A CN201910221666A CN109993575A CN 109993575 A CN109993575 A CN 109993575A CN 201910221666 A CN201910221666 A CN 201910221666A CN 109993575 A CN109993575 A CN 109993575A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
Abstract
Vehicle pricing method provided in an embodiment of the present invention, according to the vehicle model information to be fixed a price of acquisition and competing product vehicle model information, it determines cost performance target criteria and price differential target criteria, establishes the quantitative criteria of product orientation and brand positioning, improve the precision for treating price vehicle price；Qualified scheme is obtained by screening, and is tested to obtained scheme, the precision for treating price vehicle price is further increased；Pricing method provided by the invention can be widely applied to all vehicles on sale, the price for vehicle of not going public；It is that relevant hardware can be instructed to complete by computer program meanwhile based on the vehicle pricing method, improves operation efficiency, provide decision support for Pricing.
Description
Technical field
The present invention relates to the technical fields more particularly to a kind of vehicle pricing method of vehicle price.
Background technique
Existing pricing method be according to automobile type configuration information, product orientation, brand positioning, it is traditional using Excel etc.
Data processing tools are fixed a price for vehicle.
But existing pricing method is used to fix a price for vehicle, there are product orientation, brand positioning be not accurate
Quantitative criteria；It can not judge the sale effect of pricing scheme；It can not estimate the defect of financial profit.
And the arithmetic speed of Excel etc. traditional data processing tools is low, error probability is high, influences the essence of vehicle price
Accuracy.
Summary of the invention
The purpose of the embodiment of the present invention is that a kind of intelligent vehicle pricing method that can be carried on IT system is provided, it being capable of basis
Accurate quantitative criteria is that vehicle is fixed a price, and substantially increases the precision of vehicle price, and provides vehicle price significantly
Efficiency.
To achieve the above object, the embodiment of the invention provides a kind of vehicle pricing methods, comprising the following steps:
The vehicle model information to be fixed a price of user's selection is obtained, and according to the vehicle model information to be fixed a price, determines competing product vehicle letter
Breath；
According to the vehicle model information to be fixed a price and competing product vehicle model information, price-performance targets and price differential target are obtained；
Price processing is carried out to the price-performance targets and the price differential target, obtains preliminary pricing scheme；
It tests to the preliminary pricing scheme, obtains the pricing scheme of the vehicle to be fixed a price.
Further, the vehicle model information to be fixed a price according to and competing product vehicle model information, obtain price-performance targets and valence
Poor target, specifically:
It obtains the configuration information wait in vehicle model information of fixing a price and cost performance is horizontal, according to the configuration information, obtain
The configuration-aware value of the price vehicle；
It is horizontal according to configuration-aware value and the cost performance, obtain price-performance targets；
It is poor according to price of the vehicle, brand of the vehicle to be fixed a price and the competing product vehicle under different configuration levels
It is different, obtain price differential target.
Further, by carrying out price processing to the price-performance targets and the price differential target, and to described undetermined
Valence vehicle is screened, and preliminary pricing scheme is obtained, specifically:
According to configuration level, pricing levels and the sexual valence of the competing product vehicle with the vehicle same model to be fixed a price
Than target, price-performance targets pricing scheme is obtained；
Obtain the current pricing levels of the competing product vehicle and price target, and according to the pricing levels of the competing product vehicle and
Price target obtains price differential target pricing scheme；
Obtain while meeting the scheme of the price-performance targets pricing scheme and the price differential target pricing scheme, and conduct
Preliminary pricing scheme.
Further, if all schemes cannot all meet the price-performance targets pricing scheme and the price differential mesh simultaneously
Pricing scheme is marked, then is chosen the best alternatives as preliminary pricing scheme.
Further, by carrying out price processing to the price-performance targets and the price differential target, and to it is described to
Price vehicle is screened, after obtaining preliminary pricing scheme, further includes:
Obtain the sales target and financial objectives of the vehicle to be fixed a price of user's input.
It is further, described to test to the preliminary pricing scheme, specifically:
It tests to the price of the vehicle model to be fixed a price；
It tests to price of the vehicle model to be fixed a price between same vehicle different model；
It is tested using valence amount model to price volume relationship according to the sales target；
According to the prediction sales volume, test to the profit of enterprise.
Further, the price to the vehicle model to be fixed a price is tested, specifically:
Judge whether the price of the vehicle model to be fixed a price has with other vehicle model prices in this brand to conflict, otherwise
The price of the vehicle to be fixed a price is adjusted correspondingly.
Further, described that price of the vehicle model to be fixed a price between same vehicle different model is examined
It tests, specifically:
Judge whether the price of the vehicle to be fixed a price between same vehicle different model be reasonable, otherwise to described undetermined
The price of valence vehicle is adjusted correspondingly.
It is further, described to be tested using valence amount model to price volume relationship according to the sales target, specifically:
Prediction sales volume is obtained using valence amount model according to the preliminary pricing scheme, and judges the prediction sales volume and institute
Whether the gap stated between sales target is reasonable, is otherwise adjusted correspondingly to the price of the vehicle to be fixed a price；
By the way that the sales target is input to the valence amount model, prediction pricing scheme is obtained, is calculated described pre-
The first discount surveyed under pricing scheme is horizontal, and judges whether the first discount level is reasonable compared with history discount level, otherwise
The price of the vehicle to be fixed a price is adjusted correspondingly.
It is further, described to be tested according to the prediction sales volume to the profit of enterprise, specifically:
According to the prediction sales volume, the profit that enterprise obtains is calculated, judges whether to reach the financial objectives, otherwise to institute
The price for stating vehicle to be fixed a price is adjusted correspondingly.
Vehicle pricing method provided in an embodiment of the present invention is believed according to the vehicle model information to be fixed a price of acquisition and competing product vehicle
Breath, determines cost performance target criteria and price differential target criteria, establishes the quantitative criteria of product orientation and brand positioning, improves pair
The precision of vehicle price to be fixed a price；Qualified scheme is obtained by screening, and is tested to obtained scheme, into one
Step improves the precision for treating price vehicle price.
Detailed description of the invention
Fig. 1 is the flow diagram of one embodiment of vehicle pricing method provided by the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
It is the flow diagram of one embodiment of vehicle pricing method provided by the invention referring to Fig. 1, Fig. 1；The present invention
Embodiment provides a kind of vehicle pricing method, including step S1 to S4；
S1 obtains the vehicle model information to be fixed a price of user's selection, and according to the vehicle model information to be fixed a price, determines competing product vehicle
Information.
In embodiments of the present invention, competing product vehicle is selected, brand and vehicle including the competing product vehicle of determination, price hereafter
The output of research on standard and pricing scheme will be that reference is carried out with the configuration of this competing product vehicle and pricing levels.
Wherein, the configuration information of vehicle model refers to the physical parameter of a certain model of certain vehicle, including length, axis
Away from 800-1000 thin items that can be monitored such as, oil consumption.
S2 obtains price-performance targets and price differential target according to the vehicle model information to be fixed a price and competing product vehicle model information.
In embodiments of the present invention, step S2 specifically:
It obtains the configuration information wait in vehicle model information of fixing a price and cost performance is horizontal, according to the configuration information, obtain
The configuration-aware value of the price vehicle；It is horizontal according to configuration-aware value and the cost performance, obtain cost performance mesh
Mark；According to pricing discrepancies of the vehicle, brand of the vehicle to be fixed a price and the competing product vehicle under different configuration levels, obtain
Price differential target.
Wherein, configuration-aware value (CPV) be consumer to the perceived interests of configuration item institute and its obtaining product
Or overall assessment when service after the cost paid is weighed to product or service utility.Full vehicle configures total value, represents
Overall merit of the consumer to full vehicle represents consumer and is worth to the payment of the vehicle, to measure product competition between model
The level of power.
In the present embodiment, price-performance targets are the price standards of product orientation, by the perceived value of vehicle history and
Cost performance (PVA) is horizontal, obtain with this vehicle perceived value is horizontal, cost performance (PVA) target that product orientation is identical (relative to
To the competing product vehicle of mark)；Price differential target is the price standard of brand premium, is studied according to historical price, obtain competing product vehicle with
Vehicle to be fixed a price, pricing discrepancies of the competing product brand from vehicle brand to be fixed a price under different configuration levels are overflow to express brand
Valence ability obtains between vehicle, the price differential target between brand.
It should be noted that product cost (PVA) is the result compared two-by-two.PVA=(competing product price+this product configuration
Value-competing product configuration value)/this product price；Formula is represented in the case where same configuration is horizontal, two height to mark vehicle price level
It is low；When PVA=100%, two vehicle cost performances are suitable；When PVA > 100%, this product cost performance is higher than competing product；PVA < 100%
When, this product cost performance is lower than competing product；
Price differential is the result compared two-by-two.Even if under different configuration levels, for brand positioning, what this product can fix
Not higher than/be lower than rival N% price, N% is price differential.
S3, by carrying out price processing to the price-performance targets and the price differential target, and to the vehicle to be fixed a price
It is screened, obtains preliminary pricing scheme.
In embodiments of the present invention, step S3 specifically:
According to configuration level, pricing levels and the sexual valence of the competing product vehicle with the vehicle same model to be fixed a price
Than target, price-performance targets pricing scheme is obtained；The current pricing levels of the competing product vehicle and price target are obtained, and according to institute
The pricing levels and price target for stating competing product vehicle obtain price differential target pricing scheme；It obtains while meeting the cost performance mesh
The scheme of pricing scheme and the price differential target pricing scheme is marked, and as preliminary pricing scheme.
In the present embodiment, price-performance targets price is poor according to the current configuration level of price vehicle and competing product vehicle
The current pricing levels of different, competing product vehicle and cost performance (PVA) target, presumption are calculated according to the pricing scheme of product orientation
Vehicle price differential meets brand strategy to judge whether.
Price differential target pricing is according to the current pricing levels of competing product vehicle, price differential target, and presumption is determined according to brand positioning
Valence scheme, and vehicle cost performance (PVA) is calculated, meet product orientation to judge whether.
It should be noted that if all schemes cannot all meet the price-performance targets pricing scheme and the valence simultaneously
Poor target pricing scheme, then choose the best alternatives as preliminary pricing scheme.
In embodiments of the present invention, the price-performance targets and the price differential target are carried out at price described in the step S3
Reason, after obtaining preliminary pricing scheme, further includes:
Obtain the sales target and financial objectives of the vehicle to be fixed a price of user's input.
S4 tests to the preliminary pricing scheme, obtains the pricing scheme of the vehicle to be fixed a price.
It is in embodiments of the present invention, described to test to the preliminary pricing scheme, specifically:
Test to the price of the vehicle model to be fixed a price: judge the vehicle model to be fixed a price price whether with
Other vehicle model prices have conflict in this brand, are otherwise adjusted correspondingly to the price of the vehicle to be fixed a price.
It tests: judging described undetermined to price of the vehicle model to be fixed a price between same vehicle different model
Whether price of the valence vehicle between same vehicle different model be reasonable, otherwise carries out to the price of the vehicle to be fixed a price corresponding
Adjustment.
It is tested using valence amount model to price volume relationship according to the sales target: according to the preliminary price side
Case obtains prediction sales volume using valence amount model, and judges whether the gap between the prediction sales volume and the sales target closes
Reason, is otherwise adjusted correspondingly the price of the vehicle to be fixed a price；
By the way that the sales target is input to the valence amount model, prediction pricing scheme is obtained, is calculated described pre-
The first discount surveyed under pricing scheme is horizontal, and judges whether the first discount level is reasonable compared with history discount level, otherwise
The price of the vehicle to be fixed a price is adjusted correspondingly.
In the present embodiment, valence amount model is based on economic Consumer Surplus theory, using discrete selection mould
The causality model of type building.Causality of the model to express vehicle price and sales volume, therefore price is inputted, it can be pre-
Survey sales volume；Otherwise input sales volume, can forecast price.
It according to the prediction sales volume, tests to the profit of enterprise: according to the prediction sales volume, calculating what enterprise obtained
Profit judges whether to reach the financial objectives, otherwise be adjusted correspondingly to the price of the vehicle to be fixed a price.
When the preliminary pricing scheme is by all inspections, the pricing scheme of vehicle to be fixed a price is submitted and saved as.
In conclusion vehicle pricing method provided in an embodiment of the present invention, the vehicle to be fixed a price including obtaining user's selection
Information, and according to vehicle model information to be fixed a price, determine competing product vehicle model information；According to vehicle model information to be fixed a price and competing product vehicle model information,
Obtain price-performance targets and price differential target；By carrying out price processing to price-performance targets and price differential target, and treat price vehicle
Type is screened, and preliminary pricing scheme is obtained；It tests to preliminary pricing scheme, obtains the pricing scheme of vehicle to be fixed a price.
Vehicle pricing method provided by the invention, has the advantages that
(1) there is fast and accurate arithmetic system: compared to the traditional datas handling implement such as traditional Excel, mentioning significantly
High arithmetic speed and precision.
(2) there is the accurate price standard for measuring product orientation and measure the price standard of brand premium ability: sexual valence
Than target (PVA target) and price differential target, the precision for treating price vehicle price is further improved.
(3) function of can be realized using valence amount model and predict the following sales volume, estimate enterprise profit, is determined compared to traditional
Valence method, improves confidence level, allows users to intuitively understand financial situation of the enterprise under different pricing schemes.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the program can be stored in a computer-readable storage medium
In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
The above is a preferred embodiment of the present invention, it is noted that for those skilled in the art
For, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also considered as
Protection scope of the present invention.
Claims (10)
1. a kind of vehicle pricing method, which comprises the following steps:
The vehicle model information to be fixed a price of user's selection is obtained, and according to the vehicle model information to be fixed a price, determines competing product vehicle model information；
According to the vehicle model information to be fixed a price and competing product vehicle model information, price-performance targets and price differential target are obtained；
By carrying out price processing to the price-performance targets and the price differential target, and the vehicle to be fixed a price is sieved
Choosing, obtains preliminary pricing scheme；
It tests to the preliminary pricing scheme, obtains the pricing scheme of the vehicle to be fixed a price.
2. vehicle pricing method as described in claim 1, which is characterized in that the vehicle model information to be fixed a price according to and competing
Product vehicle model information obtains price-performance targets and price differential target, specifically:
It obtains the configuration information wait in vehicle model information of fixing a price and cost performance is horizontal, according to the configuration information, obtain described
The configuration-aware value for vehicle of fixing a price；
It is horizontal according to configuration-aware value and the cost performance, obtain price-performance targets；
According to pricing discrepancies of the vehicle, brand of the vehicle to be fixed a price and the competing product vehicle under different configuration levels, obtain
To price differential target.
3. vehicle pricing method as claimed in claim 2, which is characterized in that by the price-performance targets and the price differential
Target carries out price processing, and screens to the vehicle to be fixed a price, and obtains preliminary pricing scheme, specifically:
According to the configuration level, pricing levels and the cost performance mesh of the competing product vehicle with the vehicle same model to be fixed a price
Mark, obtains price-performance targets pricing scheme；
The current pricing levels of the competing product vehicle and price target are obtained, and according to the pricing levels and price of the competing product vehicle
Target obtains price differential target pricing scheme；
The scheme of the price-performance targets pricing scheme and the price differential target pricing scheme is obtained while meeting, and as preliminary
Pricing scheme.
4. vehicle pricing method as claimed in claim 3, which is characterized in that if all schemes cannot all meet simultaneously it is described
Price-performance targets pricing scheme and the price differential target pricing scheme, then choose the best alternatives as preliminary pricing scheme.
5. vehicle pricing method as described in claim 1, which is characterized in that by the price-performance targets and the valence
Poor target carries out price processing, and screens to the vehicle to be fixed a price, after obtaining preliminary pricing scheme, further includes:
Obtain the sales target and financial objectives of the vehicle to be fixed a price of user's input.
6. vehicle pricing method as claimed in claim 5, which is characterized in that described to be examined to the preliminary pricing scheme
It tests, specifically:
It tests to the price of the vehicle model to be fixed a price；
It tests to price of the vehicle model to be fixed a price between same vehicle different model；
It is tested using valence amount model to price volume relationship according to the sales target；
According to the prediction sales volume, test to the profit of enterprise.
7. vehicle pricing method as claimed in claim 6, which is characterized in that the price to the vehicle model to be fixed a price
It tests, specifically:
Judge whether the price of the vehicle model to be fixed a price has with other vehicle model prices in this brand to conflict, otherwise to institute
The price for stating vehicle to be fixed a price is adjusted correspondingly.
8. vehicle pricing method as claimed in claim 6, which is characterized in that it is described to the vehicle model to be fixed a price same
Price between vehicle different model is tested, specifically:
Judge whether the price of the vehicle to be fixed a price between same vehicle different model be reasonable, otherwise to the vehicle to be fixed a price
The price of type is adjusted correspondingly.
9. vehicle pricing method as claimed in claim 6, which is characterized in that it is described according to the sales target, using valence amount
Model tests to price volume relationship, specifically:
Prediction sales volume is obtained using valence amount model according to the preliminary pricing scheme, and judges the prediction sales volume and the pin
Whether the gap sold between target is reasonable, is otherwise adjusted correspondingly to the price of the vehicle to be fixed a price；
By the way that the sales target is input to the valence amount model, prediction pricing scheme is obtained, the pre- measurement is calculated
The first discount under valence scheme is horizontal, and judges whether the first discount level is reasonable compared with history discount level, otherwise to institute
The price for stating vehicle to be fixed a price is adjusted correspondingly.
10. vehicle pricing method as claimed in claim 6, which is characterized in that it is described according to the prediction sales volume, to enterprise
Profit is tested, specifically:
According to the prediction sales volume, calculate the profit that enterprise obtains, judge whether to reach the financial objectives, otherwise to it is described to
The price of price vehicle is adjusted correspondingly.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910221666.2A CN109993575A (en) | 2019-03-22 | 2019-03-22 | A kind of vehicle pricing method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910221666.2A CN109993575A (en) | 2019-03-22 | 2019-03-22 | A kind of vehicle pricing method |
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| CN109993575A true CN109993575A (en) | 2019-07-09 |
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ID=67129712
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| CN201910221666.2A Pending CN109993575A (en) | 2019-03-22 | 2019-03-22 | A kind of vehicle pricing method |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110428290A (en) * | 2019-08-07 | 2019-11-08 | 金瓜子科技发展（北京）有限公司 | A kind of data processing method and device |
| CN113674041A (en) * | 2020-05-15 | 2021-11-19 | 浙江大搜车软件技术有限公司 | Vehicle quotation method, device, system and computer readable storage medium |
-
2019
- 2019-03-22 CN CN201910221666.2A patent/CN109993575A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110428290A (en) * | 2019-08-07 | 2019-11-08 | 金瓜子科技发展（北京）有限公司 | A kind of data processing method and device |
| CN113674041A (en) * | 2020-05-15 | 2021-11-19 | 浙江大搜车软件技术有限公司 | Vehicle quotation method, device, system and computer readable storage medium |
| CN113674041B (en) * | 2020-05-15 | 2023-11-21 | 浙江大搜车软件技术有限公司 | Vehicle quotation method, device, system and computer readable storage medium |
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