CN109992719A

CN109992719A - Method and apparatus for determining push precedence information

Info

Publication number: CN109992719A
Application number: CN201910261567.7A
Authority: CN
Inventors: 李文涛
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Douyin Vision Co Ltd; Douyin Vision Beijing Co Ltd
Priority date: 2019-04-02
Filing date: 2019-04-02
Publication date: 2019-07-09
Anticipated expiration: 2039-04-02
Also published as: WO2020199659A1; CN109992719B

Abstract

Embodiment of the disclosure is disclosed for generating push precedence information.One specific embodiment of this method includes: to obtain the candidate pushed information for being directed to the first user, and obtain the keyword set of the first user；Obtain the corresponding keyword set of candidate pushed information, wherein the keyword in the corresponding keyword set of candidate pushed information is by the corresponding relationship of at least one second user requested foundation and candidate pushed information；The intersection of the corresponding keyword set of determination candidate's pushed information and the keyword set of the first user is as target critical word set；According to target critical word set, the push precedence information of candidate pushed information is generated.A kind of method that the embodiment realizes keyword each keyword corresponding with target user that candidate pushed information is arranged according to other users to generate the push precedence information of candidate pushed information to determine the push priority of candidate pushed information.

Description

Method and apparatus for determining push precedence information

Technical field

Embodiment of the disclosure is related to field of computer technology, and in particular to the method for determining push precedence information And device.

Background technique

It requests and browses pushed information to be a kind of mode that user obtains information.The push class application of various information is come It says, how to select the information pushed to user is a problem constantly in research.Since the hobby of different users may have There is bigger difference, therefore, personalized information push is that the direction realized is endeavoured in information push class application.

Common way is that the information type of user preferences is analyzed by user behavior data, while to the letter in information bank Breath is analyzed to classify to information.It can be the information of the type of target user's hobby when to target user's pushed information Assign higher push priority, so as to according to precedence information to target user's pushed information, to be pushed away to target user The information for the type for giving it to like, to realize personalized information push.

Summary of the invention

Embodiment of the disclosure proposes the method and apparatus for generating push precedence information.

In a first aspect, embodiment of the disclosure provides a kind of method for generating push precedence information, this method It include: to obtain the candidate pushed information for being directed to the first user, and obtain the keyword set of the first user；Obtain candidate push letter Cease corresponding keyword set, wherein the keyword in the corresponding keyword set of candidate pushed information is by least one second user The corresponding relationship of requested foundation and candidate pushed information；Determine the corresponding keyword set of candidate's pushed information and the first user The intersection of keyword set is as target critical word set；According to target critical word set, the push priority of candidate pushed information is generated Information.

In some embodiments, according to target critical word set, the push precedence information of candidate pushed information, packet are generated It includes: determining the number for the keyword that target critical word set includes as the corresponding target numbers of candidate pushed information；According to target Number generates push precedence information, wherein target numbers are directly proportional to the push priority of push precedence information characterization.

In some embodiments, according to target critical word set, the push precedence information of candidate pushed information, packet are generated Include: the keyword concentrated for target keyword obtains the corresponding association user number of the keyword, wherein association user number Mesh is used to indicate the number of the user of the requested corresponding relationship for establishing the keyword and candidate pushed information；Determine target critical The summation of the corresponding association user number of each keyword in word set is as the corresponding association user of candidate pushed information Total number；According to association user total number, push precedence information is generated, wherein association user total number and push priority The push priority of information representation is directly proportional.

In some embodiments, according to target critical word set, the push precedence information of candidate pushed information, packet are generated Include: the keyword concentrated for target keyword obtains the corresponding target association number of users of the keyword, wherein target is closed Connection number of users is used to indicate the requested corresponding relationship for establishing the keyword and candidate pushed information and has with the first user The number of the user of default corresponding relationship；Determine the corresponding target association user of each keyword that target keyword is concentrated The summation of number is as the corresponding target association total number of users mesh of candidate pushed information；It is raw according to target association total number of users mesh At push precedence information, wherein the push priority of target association total number of users mesh and push precedence information characterization is at just Than.

In some embodiments, the candidate pushed information for being directed to the first user is obtained, comprising: from pushing away for the first user Breath of delivering letters, which is concentrated, chooses pushed information as candidate pushed information；And the above method further include: in response to determining target critical Word set meets preset condition, concentrates from pushed information and deletes candidate pushed information, wherein preset condition includes for indicating target Keyword set is the condition of empty set.

Second aspect, embodiment of the disclosure provide a kind of for generating the device of push precedence information, the device Include: first acquisition unit, is configured into the candidate pushed information for obtaining and being directed to the first user, and obtain the first user's Keyword set；First acquisition unit is further configured to obtain the corresponding keyword set of candidate pushed information, wherein candidate pushes away Keyword in the corresponding keyword set of breath of delivering letters is by pair of at least one second user requested foundation and candidate pushed information It should be related to；Determination unit is configured to determine the corresponding keyword set of candidate pushed information and the keyword set of the first user Intersection is as target critical word set；First generation unit is configured to generate candidate pushed information according to target critical word set Push precedence information.

In some embodiments, above-mentioned first generation unit is further configured to: determining that target critical word set includes The number of keyword is as the corresponding target numbers of candidate pushed information；According to target numbers, push precedence information is generated, In, target numbers are directly proportional to the push priority of push precedence information characterization.

In some embodiments, above-mentioned first generation unit is further configured to: the pass concentrated for target keyword Keyword obtains the corresponding association user number of the keyword, wherein association user number establishes the key for indicating requested The number of the user of word and the corresponding relationship of candidate pushed information；The each keyword for determining that target keyword is concentrated respectively corresponds Association user number summation as the corresponding association user total number of candidate pushed information；According to association user total number, Generate push precedence information, wherein association user total number is directly proportional to the push priority of push precedence information characterization.

In some embodiments, above-mentioned first generation unit is further configured to: the pass concentrated for target keyword Keyword obtains the corresponding target association number of users of the keyword, wherein target association number of users is built for indicating requested It founds the corresponding relationship of the keyword and candidate pushed information and there is the number of the user of default corresponding relationship with the first user； Determine the summation for the corresponding target association number of users of each keyword that target keyword is concentrated as candidate push letter Cease corresponding target association total number of users mesh；According to target association total number of users mesh, push precedence information is generated, wherein mesh It is directly proportional to the push priority for pushing precedence information characterization to mark association user total number.

In some embodiments, above-mentioned first acquisition unit is further configured to: being believed from the push for the first user Breath, which is concentrated, chooses pushed information as candidate pushed information；And above-mentioned apparatus further include: delete unit, be configured in response to It determines that target critical word set meets preset condition, is concentrated from pushed information and delete candidate pushed information, wherein preset condition includes For indicating that target critical word set is the condition of empty set.

The third aspect, embodiment of the disclosure provide a kind of method for pushed information, this method comprises: obtaining mesh Mark the candidate pushed information collection of user；For the candidate pushed information that candidate pushed information is concentrated, appoint using in such as first aspect The method of one implementation description generates the push precedence information of candidate's pushed information；Believe according to corresponding push priority The sequence of the push priority of characterization from high to low is ceased, is concentrated from candidate pushed information and chooses candidate pushed information；It is used to target The selected candidate pushed information of the corresponding terminal device push in family.

Fourth aspect, embodiment of the disclosure provide a kind of device for pushed information, which includes: second to obtain Unit is taken, is configured to obtain the candidate pushed information collection of target user；Second generation unit is configured to push candidate The candidate pushed information that information is concentrated generates the candidate using the method as described in implementation any in first aspect and pushes letter The push precedence information of breath；Selection unit is configured to the push priority according to corresponding push precedence information characterization Sequence from high to low is concentrated from candidate pushed information and chooses candidate pushed information；Push unit is configured to target user The selected candidate pushed information of corresponding terminal device push.

5th aspect, embodiment of the disclosure provide a kind of server, which includes: one or more processing Device；Storage device, for storing one or more programs；When one or more programs are executed by one or more processors, make Obtain method of the one or more processors realization as described in implementation any in first aspect and the third aspect.

6th aspect, embodiment of the disclosure provide a kind of computer-readable medium, are stored thereon with computer program, The method as described in implementation any in first aspect and the third aspect is realized when the computer program is executed by processor.

The method and apparatus for determining push precedence information that embodiment of the disclosure provides, by obtaining for the The candidate pushed information of one user, and obtain the keyword set of the first user；Obtain the corresponding keyword of candidate pushed information Collection, wherein the keyword in the corresponding keyword set of candidate pushed information by the requested foundation of at least one second user and is waited Select the corresponding relationship of pushed information；Determine the intersection of the corresponding keyword set of candidate's pushed information and the keyword set of the first user As target critical word set；According to target critical word set, the push precedence information of candidate pushed information is generated, to realize It is a kind of that keyword each keyword corresponding with target user that candidate pushed information is arranged is waited to generate according to other users The method that the push precedence information of pushed information is selected to determine the push priority of candidate pushed information.

This method, which may not need, analyzes to classify candidate pushed information, but other users push candidate Feature of the keyword of information setting as the information, and used to the target for being corresponding with the keyword that candidate pushed information is set Family pushes candidate pushed information, to extend information push mode, also increases the multiplicity for the pushed information that user receives Property.

Detailed description of the invention

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the disclosure is other Feature, objects and advantages will become more apparent upon:

Fig. 1 is that one embodiment of the disclosure can be applied to exemplary system architecture figure therein；

Fig. 2 is the flow chart according to one embodiment of the method for generating push precedence information of the disclosure；

Fig. 3 is the flow chart according to another embodiment of the method for generating push precedence information of the disclosure；

Fig. 4 is according to an embodiment of the present disclosure for generating an application scenarios of the method for push precedence information Schematic diagram；

Fig. 5 is the flow chart according to one embodiment of the method for pushed information of the disclosure；

Fig. 6 is the structural representation according to one embodiment of the device for generating push precedence information of the disclosure Figure；

Fig. 7 is the structural schematic diagram according to one embodiment of the device for pushed information of the disclosure；

Fig. 8 is adapted for the structural schematic diagram for realizing the electronic equipment of embodiment of the disclosure.

Specific embodiment

The disclosure is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Convenient for description, part relevant to related invention is illustrated only in attached drawing.

It should be noted that in the absence of conflict, the feature in embodiment and embodiment in the disclosure can phase Mutually combination.The disclosure is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 shows the method for being used to generate push precedence information that can apply the disclosure or pushes for generation excellent The exemplary architecture 100 of the embodiment of the device of first grade information.

As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..

Terminal device 101,102,103 is interacted by network 104 with server 105, to receive or send message etc..Terminal Various client applications can be installed in equipment 101,102,103.For example, the application of information push class, searching class application, browsing Device class application etc..

Terminal device 101,102,103 can be hardware, be also possible to software.When terminal device 101,102,103 is hard When part, it can be the various electronic equipments for supporting to receive pushed information, including but not limited to smart phone, tablet computer, electronics Book reader, pocket computer on knee and desktop computer etc..It, can be with when terminal device 101,102,103 is software It is mounted in above-mentioned cited electronic equipment.Multiple softwares or software module may be implemented into (such as providing distribution in it The multiple softwares or software module of formula service), single software or software module also may be implemented into.It is not specifically limited herein.

Server 105 can be to provide the server of various services, for example, information on terminal device 101,102,103 It pushes class application and the back-end server supported is provided.What server 105 can obtain basis from terminal device 101,102,103 The intersection of the keyword set of the corresponding keyword set of candidate pushed information and the first user of first user generates candidate push letter The push precedence information of breath.

It should be noted that the key of candidate the pushed information corresponding keyword set and the first user of above-mentioned first user Word set can also be stored directly in the local of server 105, and server 105 can directly extract local the first user stored The corresponding keyword set of candidate pushed information and the first user keyword set and handle, at this point it is possible to there is no eventually End equipment 101,102,103 and network 104.

It should be noted that embodiment of the disclosure provided by for generates push precedence information method generally by Server 105 executes, and correspondingly, the device for generating push precedence information is generally positioned in server 105.

It should be noted that server 105 can be hardware, it is also possible to software.It, can when server 105 is hardware To be implemented as the distributed server cluster that multiple servers form, individual server also may be implemented into.When server 105 is When software, multiple softwares or software module may be implemented into (such as providing multiple softwares of Distributed Services or software mould Block), single software or software module also may be implemented into.It is not specifically limited herein.

It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need It wants, can have any number of terminal device, network and server.

With continued reference to Fig. 2, it illustrates the realities for being used to generate the method for pushing precedence information according to the disclosure Apply the process 200 of example.This be used for generates push precedence information method the following steps are included:

Step 201, the candidate pushed information for being directed to the first user is obtained, and obtains the keyword set of the first user.

In the present embodiment, the first user can be preassigned user.First user is also possible to according to default item The user that part filters out.For example, the first user can be as the preceding execution master to the method for generating push precedence information The user of body (server 105 as shown in Figure 1) transmission information acquisition request.

In the present embodiment, candidate pushed information can be arbitrary information.For the candidate pushed information of the first user It can be the pre-set candidate pushed information for corresponding to the first user.Wherein, pair of the first user and candidate pushed information The set up the condition that should be related to can be specifically arranged according to different application scenarios.

For example, all information pushed can be all used as to the candidate pushed information of the first user.In another example can also be with According to the information that the first user browsed in specified historical time section, similar information is chosen from all information pushed Candidate pushed information as the first user.

In the present embodiment, the keyword set of the first user can be the first user corresponding several keywords in advance Set.Wherein, the first user can be specifically arranged from the set up the condition of the corresponding relationship of keyword according to different application scenarios. For example, the keyword of the information of user preference can be analyzed, the key that will be analyzed according to the historical behavior data of the first user Word is as the corresponding keyword of the first user.

In another example in application scenes, user can establish pushing away of currently browsing when browsing pushed information It delivers letters the corresponding relationship of breath and a keyword.In other words, user can add Keyword Tag for pushed information.For pushed information The keyword of setting can be freely arranged by user, or user provides optional multiple keywords, wherein by user Select keyword.For example, corresponding keyword can be freely arranged according to the content of pushed information in user.At this point it is possible to by The used keyword of one user is as the corresponding keyword of the first user.

As an example, in the relevant article of one music of browsing, label " jazz " can be arranged to this article in user.This When, " jazz " can serve as the corresponding keyword of the first user.

It should be appreciated that user also can establish the pushed information and two or two for the same pushed information Corresponding relationship between above keyword.

In the present embodiment, the first use can be previously stored in the local of above-mentioned executing subject or the database of connection The candidate pushed information at family and the keyword set of the first user.At this point, above-mentioned executing subject can be from local or connection data The candidate pushed information of the first user and the keyword set of the first user are obtained in library.Certainly, above-mentioned executing subject can also be from The data platform of some candidate pushed informations for being stored with the first user and the keyword set of the first user obtains the first user's The keyword set of candidate pushed information and the first user.

Step 202, the corresponding keyword set of candidate pushed information is obtained.

In the present embodiment, the keyword in the corresponding keyword set of candidate pushed information may include by least one The keyword of two users requested foundation and the corresponding relationship of candidate pushed information.Wherein, second user, which can be, to pass through Terminal device etc. receives the user of candidate pushed information.

Candidate pushed information can be pushed at least one second user.Second user is browsing candidate pushed information When, the corresponding relationship for establishing candidate pushed information Yu a keyword can be requested.Second user can be candidate push in other words Information adds keyword label.Second user is that the corresponding keyword of candidate pushed information setting can be any by second user Setting, can also choose keyword at least one optional keyword of offer by second user.

Candidate pushed information all can serve as the corresponding pass of candidate pushed information by all keywords of each user setting Keyword, so that combination obtains the corresponding keyword set of candidate pushed information.

It should be appreciated that for the same pushed information, second user also can establish the pushed information with two or Corresponding relationship between more than two keywords.

In the present embodiment, candidate can be previously stored in the local of above-mentioned executing subject or the database of connection to push away The corresponding keyword set of breath of delivering letters.At this point, above-mentioned executing subject can obtain candidate push from local or connection database The corresponding keyword set of information.Certainly, above-mentioned executing subject can also be stored with the corresponding key of candidate pushed information from some The data platform of word set obtains the corresponding keyword set of candidate pushed information.

It should be noted that different user for ease of description, is respectively designated as the first user and second for user and uses Family, it will be appreciated by those skilled in the art that therein first and second do not constitute the particular determination to user.

Step 203, the intersection conduct of the corresponding keyword set of candidate pushed information and the keyword set of the first user is determined Target critical word set.

In the present embodiment, the keyword set of the first user can be set by the pushed information that the first user browsed for it The corresponding keyword set.Pushed information setting keyword that usual user may pay close attention to it or more interested. Thus, it is possible to think that the first user compares concern to the relevant pushed information of keyword in its corresponding keyword set or compares It is interested.

The corresponding keyword set of candidate pushed information can be browsed the candidate push the information each user be should The set corresponding keyword of candidate's push.It is therefore contemplated that other users think that candidate's pushed information is and key Keyword in word set is relevant.

Therefore, the intersection of the keyword set of the first user keyword set corresponding with candidate pushed information if it is empty, can be with Indicate that candidate pushed information may not be the first user concern or interested pushed information.Accordingly, the key of the first user The intersection of word set keyword set corresponding with candidate pushed information can then indicate that candidate pushed information may be the if non-empty One user concern or interested pushed information.

Step 204, according to target critical word set, the push precedence information of candidate pushed information is generated.

In the present embodiment, the push precedence information of candidate pushed information can be used for characterizing pushing away for candidate pushed information Send priority.It is higher to push priority, then can indicate for candidate's pushed information to be pushed bigger to the probability of the first user. Wherein, the specific representation for pushing precedence information can be according to different application scenarios flexible settings.

In the present embodiment, each attribute that can preset target critical word set is corresponding with push precedence information Relationship, so that after obtaining target critical word set the push of candidate pushed information can be obtained according to preset corresponding relationship Precedence information.

For example, corresponding push precedence information when target keyword is empty set can be set, while target can be set Keyword set corresponding push precedence information when being nonvoid set.It certainly, can be with when being nonvoid set for target critical word set Multiple types are further subdivided into according to the attribute of target critical word set (the keyword number for such as including), and are directed to different classes Different push precedence informations is arranged in type.

By Such analysis it is found that whether target critical word set is empty set, can correspond to the candidate pushed information of characterization whether be First user concern or interested pushed information.Generally, it can may be paid close attention to for the first user or interested push is believed Breath is assigned to compare than the first user and is not concerned with or the higher priority of interested pushed information.So, Ke Yiti The first user of liter may pay close attention to or interested pushed information is pushed to the probability of the first user.

In some optional implementations of the present embodiment, the number for the keyword that target critical word set includes can be determined Mesh is as the corresponding target numbers of candidate pushed information.Then the push of candidate pushed information can be generated according to target numbers Precedence information.

Wherein, the number for the keyword that target critical word set includes is more, it is believed that candidate pushed information more may be First user concern or interested pushed information.Therefore, it can be pushed away according to target numbers with what push precedence information characterized The relationship for sending priority directly proportional is that candidate pushed information generates push precedence information.

Under normal conditions, such as Such analysis, the method for the priority of some determining candidate pushed informations is usually: step One, using various information analysis techniques to be analyzed candidate pushed information the keyword to determine candidate pushed information.Step Rapid two, user's history behavioral data is analyzed to determine the keyword that can be used for characterizing user preference.Step 3, according to The similarity of the keyword of candidate pushed information keyword corresponding to the user assesses the priority of candidate pushed information.

Firstly, for above-mentioned steps one, the method for disclosure above-described embodiment description does not need the main body pair of pushed information Candidate pushed information is analyzed the keyword to determine candidate pushed information, but is directly pushed using other users to candidate Keyword of the keyword of information setting as candidate pushed information.Due under normal conditions, analyzing candidate pushed information with true The certain methods of fixed corresponding keyword require to continue to occupy certain CPU (Central Processing Unit, center Processor), memory, I/O (input/output, input/output) resource etc..And it is provided by the above embodiment directly acquire in advance The method of stored corresponding keyword, mainly I/O resource consumption, thus the CPU being effectively reduced in whole process and Memory consumption also simplifies the process for determining the keyword of candidate pushed information, determines candidate push letter to help to be promoted The speed of the keyword of breath.

Secondly, the method for disclosure above-described embodiment description is not needed to a large number of users behavior number for above-mentioned steps two According to analysis to determine the corresponding keyword of user, but the pushed information that directly it was browsed using pre-stored, user Set keyword is as the corresponding keyword of user.As the analysis classes of abovementioned steps one, reduces CPU and memory disappears Consumption, while the process of the corresponding keyword of determining user is simplified, to help to promote the corresponding keyword of determining user Speed.

Again, for above-mentioned steps three, the method for disclosure above-described embodiment description, which avoids, to be calculated between keyword The more complex calculating process of similarity, but it is converted into the simple computation for seeking the intersection of two keyword sets, while basis Obtained intersection determines the priority of candidate pushed information.Keyword based on aforementioned faster determining candidate pushed information and really On the basis of determining the corresponding keyword of user, the speed for determining the priority of candidate pushed information is further improved.

Based on above-mentioned analysis, the method for disclosure above-described embodiment description, which can be promoted effectively, determines candidate pushed information Priority speed, while reducing the CPU in whole process and memory consumption.

In some optional implementations of the present embodiment, it can concentrate and choose from the pushed information for the first user Pushed information is as the candidate pushed information for being directed to the first user.Wherein, the pushed information that pushed information is concentrated can be in advance Information determine by various methods, to be pushed to the first user.

At this point, can concentrate and delete from pushed information in response to determining that obtained target critical word set meets preset condition For the candidate pushed information of the first user.Wherein, preset condition can be specifically arranged according to different application scenarios.For example, Preset condition may include for indicating that target critical word set is the condition of empty set.In another example preset condition can also include using In indicating that target critical word set is empty set, and the number of the target critical word set keyword that includes is greater than the condition of preset threshold.

Concentrating in target keyword is empty set, i.e., when target keyword is concentrated with keyword, may indicate that candidate push letter Breath is the relevant information of pushed information of the first user's history concern, it is therefore contemplated that candidate pushed information be also likely to be First user compares the pushed information of concern.

Accordingly, if target critical word set is empty set, it may indicate that candidate pushed information and the first user's history were paid close attention to Pushed information is unrelated, it is therefore contemplated that candidate pushed information is most likely not the pushed information that the first user can pay close attention to.

Based on this, it can be concentrated from the corresponding pushed information of the first user and delete candidate pushed information, thus effective right The corresponding pushed information collection of first user is filtered, to delete the information that the first user may be not concerned with completely.Due to reducing The number for the pushed information that the corresponding pushed information of first user is concentrated, it is possible to effectively save memory space.

It,, can be with after obtaining the corresponding pushed information collection of the first user under application scenes based on the above method Using the method for foregoing description, determine the corresponding target critical word set of each pushed information that pushed information is concentrated whether be Empty set.Later, the pushed information for deleting that those corresponding target critical word sets are empty set can be concentrated from pushed information, obtained more Pushed information collection after new.And then it is corresponding the pushed information that updated pushed information is concentrated can be pushed to the first user Terminal device.

As a result, on the one hand by reducing the number for the pushed information that the corresponding terminal device of the first user receives, thus Reduce the flow consumption of terminal device.On the other hand the pushed information concentrated by the corresponding pushed information of the first user of reduction Number reduces carrying cost to save storage resource.

With continued reference to Fig. 3, it illustrates according to one for generating the method for pushing precedence information of the disclosure again The process 300 of embodiment.This be used for generates push precedence information method the following steps are included:

Step 301, the candidate pushed information for being directed to the first user is obtained, and obtains the keyword set of the first user.

Step 302, the corresponding keyword set of candidate pushed information is obtained.

Step 303, the intersection conduct of the corresponding keyword set of candidate pushed information and the keyword set of the first user is determined Target critical word set.

The specific implementation procedure of above-mentioned steps 301,302 and 303 can refer to step 201 in Fig. 2 corresponding embodiment, 202 and 203 related description, details are not described herein.

Step 304, the keyword concentrated for target keyword, obtains the corresponding association user number of the keyword.

In the present embodiment, association user number, which can be used to indicate that, requested establishes the keyword and candidate pushed information Corresponding relationship user number.I.e. association user number can be expressed as the use that the keyword was arranged in candidate pushed information The number at family.

Step 305, determine that the summation for the corresponding association user number of each keyword that target keyword is concentrated is made For the corresponding association user total number of candidate pushed information.

Step 306, according to association user total number, push precedence information is generated.

In the present embodiment, it is based on Such analysis, can may be paid close attention to for the first user or interested candidate push is believed Breath is assigned to compare than the first user and is not concerned with or interested candidate's pushed information higher priority.On this basis, It can be further the different passes of correspondence according to the number of the corresponding association user total number of each keyword in target keyword Different priority is arranged in the candidate pushed information of combination family total number.

Generally, corresponding association user total number is more, can indicate that more users is emerging to candidate pushed information sense Interest, and think that candidate pushed information and the degree of association for the keyword being set are bigger.It is therefore contemplated that association user total number It is directly proportional to the push priority of push precedence information characterization.I.e. corresponding association user total number is more, can be set more High priority.

In some optional implementations of the present embodiment, for the keyword that target keyword is concentrated, it can also obtain Take the corresponding target association number of users of the keyword.Wherein, target association number of users can be used to indicate that requested foundation The keyword and the corresponding relationship of candidate pushed information and the number with the first user with the user for presetting corresponding relationship.

Wherein, it can be preassigned corresponding relationship with the default corresponding relationship of the first user.In different applied fields Under scape, different default corresponding relationships can be set.For example, the user that the first user can be paid close attention to corresponds to as with default The user of relationship.In another example the author for the information that the first user can be browsed is as the user with default corresponding relationship.

Later, the total of the corresponding target association number of users of each keyword that target keyword is concentrated can be determined With as the corresponding target association total number of users mesh of candidate pushed information.It in turn, can be raw according to target association total number of users mesh At push precedence information.

Generally, it is believed that there is pushed information interested to the user of default corresponding relationship with the first user, Larger may be pushed information interested to the first user.It is therefore contemplated that target association total number of users mesh and push are excellent The push priority of first grade information representation is directly proportional.I.e. corresponding target association total number of users mesh is more, can be set higher Priority.

With continued reference to the application scenarios that Fig. 4, Fig. 4 are according to the method for generating push precedence information of the present embodiment A schematic diagram 400.In the application scenarios of Fig. 4, above-mentioned executing subject can be obtained first from the database of connection and is directed to The candidate pushed information 401 of target user.Meanwhile the corresponding keyword set 402 of available target user.

As shown in the figure, the corresponding keyword set 402 of target user includes three keywords, respectively science and technology, music, electricity It is competing.Indicate that target user compares concern to science and technology, music and the competing relevant information of electricity.

Later, the corresponding keyword set 403 of the available candidate pushed information 401 of above-mentioned executing subject.As shown in the figure, Keyword set 403 includes a keyword: science and technology.It can indicate that candidate pushed information is information relevant to science and technology.

Later, the corresponding keyword set 402 of target user and the corresponding keyword set of candidate pushed information 401 can be taken 403 intersection 404.As shown in the figure, the intersection 404 obtained includes " science and technology " keyword.

It is then possible to from the keyword obtained in the database in the corresponding keyword set 403 of candidate pushed information 401 " science and technology " corresponding association user number is 30,000.Indicate that once " section was arranged to candidate pushed information 401 in 30,000 users This keyword of skill ".Thus the user that also can reflect out 30,000 thinks that candidate pushed information 401 is related to " science and technology " Content.It is therefore contemplated that concern " science and technology " relevant user should also can be interested in this candidate's pushed information 401.

It later, can be 30,000 corresponding precedence informations using pre-set association user number as candidate's push letter The precedence information of breath 401.

It should be appreciated that above-mentioned application scenarios are true just for the priority of the candidate pushed information of target user Determine process.When for target user there are two or when more than two candidate pushed informations, can as procedure described above respectively To the precedence information of each candidate pushed information.To when to target user's pushed information, so that it may by corresponding priority Higher pushed information preferentially pushes to target user.

Figure 4, it is seen that the generation in the present embodiment pushes precedence information compared with the corresponding embodiment of Fig. 2 The process 400 of method highlight can be by the user's for the keyword being arranged in target keyword set for candidate pushed information Higher priority is arranged in the more candidate pushed information of total number.Candidate pushed information is determined in effective promoted as a result, The speed of priority, while on the basis of reducing the CPU in whole process and memory consumption, guarantee the preferential of candidate pushed information The correctness of grade information.

With continued reference to Fig. 5, it illustrates the processes according to one embodiment of the method for pushed information of the disclosure 500.This for pushed information method the following steps are included:

Step 501, the candidate pushed information collection of target user is obtained.

In the present embodiment, target user can be preassigned user, be also possible to meet the user of preset condition. The executing subject (server as shown in Figure 1) of method for pushed information can be from the database or third party's data of connection The candidate pushed information collection of platform acquisition target user.I.e. in the database of above-mentioned executing subject connection or third party's data are flat The corresponding relationship of the corresponding candidate pushed information collection of target user can be previously stored in platform.

Step 502, the candidate pushed information concentrated for candidate pushed information, the push for generating candidate's pushed information are excellent First grade information.

In the present embodiment, it can use the method as described in Fig. 2 or Fig. 3 corresponding embodiment and obtain candidate pushed information The precedence information for each candidate pushed information concentrated.

Step 503, the sequence according to the push priority of corresponding push precedence information characterization from high to low, from candidate Pushed information, which is concentrated, chooses candidate pushed information.

In the present embodiment, it can concentrate and select from candidate pushed information according to the sequence of corresponding priority from high to low Take the candidate pushed information of target numbers.Wherein, target numbers can be preassigned number.Target numbers can also be basis The number that preset condition (2 the percent of the number for the candidate pushed information that such as candidate pushed information collection includes) is determined.

Step 504, the candidate pushed information selected to the corresponding terminal device push of target user.

The method provided by the above embodiment of the disclosure can according to the method for earlier figures 2 or the corresponding embodiment description of Fig. 3 The relevant information of the keyword is paid close attention to there will be the information relevant to certain keyword compared with multi-user's concern to be preferentially pushed to User is pushed compared with the candidate pushed information that multi-user pays close attention to concern candidate's pushed information so as to increase this kind The corresponding user terminal of user probability.

For candidate pushed information, this kind of candidate pushed information quilts paid close attention to compared with multi-user are avoided It is determined as the case where lower priority is without being pushed.Accordingly, the main body for decreasing pushed information is pushed to user The case where its more uninterested pushed information, so that the main body for reducing pushed information pushes it to user terminal and less feels The flow that the information of interest is spent.

For user terminal, increases and receive the general of this kind of candidate pushed informations paid close attention to compared with multi-user Rate increases the probability that user browses to its information for wanting concern, to reduce user terminal, to receive it less interested The flow that is spent of information, while also contributing to reducing user and browsing to its stream for wanting to spend needed for browsing to pushed information Amount.

With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, present disclose provides excellent for generating push One embodiment of the device of first grade information, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, and the device is specific It can be applied in various electronic equipments.

As shown in fig. 6, the device 600 provided in this embodiment for generating push precedence information includes that the first acquisition is single Member 601, determination unit 602 and the first generation unit 603.Wherein, first acquisition unit 601, which is configured into, obtains for first The candidate pushed information of user, and obtain the keyword set of the first user；First acquisition unit is further configured to obtain The corresponding keyword set of candidate pushed information, wherein keyword in keyword set is built by least one second user is requested The vertical corresponding relationship with candidate pushed information；Determination unit 602 is configured to determine the corresponding keyword set of candidate pushed information Intersection with the keyword set of the first user is as target critical word set；First generation unit 603 is configured to be closed according to target Keyword collection generates the push precedence information of candidate pushed information.

In the present embodiment, in the device 600 for generating push precedence information: first acquisition unit 601 determines list The specific processing of member 602 and the first generation unit 603 and its brought technical effect can be respectively with reference in Fig. 2 corresponding embodiments Step 201, step 202, the related description of step 203 and step 204, details are not described herein.

In some optional implementations of the present embodiment, above-mentioned first generation unit 603 is further configured to: really The number for the keyword that the keyword set that sets the goal includes is as the corresponding target numbers of candidate pushed information；According to target numbers, Generate push precedence information, wherein target numbers are directly proportional to the push priority of push precedence information characterization.

In some optional implementations of the present embodiment, above-mentioned first generation unit 603 is further configured to: right In the keyword that target keyword is concentrated, the corresponding association user number of the keyword is obtained, wherein association user number is used for Indicate the number of the user of the requested corresponding relationship for establishing the keyword and candidate pushed information；Determine that target keyword is concentrated The corresponding association user number of each keyword summation as the corresponding association user total number of candidate pushed information； According to association user total number, push precedence information is generated, wherein association user total number and push precedence information characterization Push priority it is directly proportional.

In some optional implementations of the present embodiment, above-mentioned first generation unit 603 is further configured to: right In the keyword that target keyword is concentrated, the corresponding target association number of users of the keyword is obtained, wherein target association user Number is used to indicate the requested corresponding relationship for establishing the keyword and candidate pushed information and has default pair with the first user The number for the user that should be related to；Determine the corresponding target association number of users of each keyword that target keyword is concentrated Summation is as the corresponding target association total number of users mesh of candidate pushed information；According to target association total number of users mesh, push is generated Precedence information, wherein target association total number of users mesh is directly proportional to the push priority of push precedence information characterization.

In some optional implementations of the present embodiment, above-mentioned first acquisition unit 601 is further configured to: from Concentrate selection pushed information as candidate pushed information for the pushed information of the first user；And above-mentioned apparatus 600 further include: It deletes unit (not shown) to be configured in response to determine that target critical word set meets preset condition, be concentrated from pushed information Delete candidate pushed information, wherein preset condition includes for indicating that target critical word set is the condition of empty set.

The device provided by the above embodiment of the disclosure is pushed away by first acquisition unit acquisition for the candidate of the first user It delivers letters breath, and obtains the keyword set of the first user；Obtain the corresponding keyword set of candidate pushed information, wherein keyword The keyword of concentration is by the corresponding relationship of at least one second user requested foundation and candidate pushed information；Determination unit determines The intersection of the corresponding keyword set of candidate pushed information and the keyword set of the first user is as target critical word set；First generates Unit generates the push precedence information of candidate pushed information, to realize a kind of according to other according to target critical word set Candidate pushed information is arranged in user keyword each keyword corresponding with target user generates candidate pushed information The method that precedence information is pushed to determine the push priority of candidate pushed information.This method, which may not need, pushes candidate Information is analyzed to classify, but the keyword that candidate pushed information is arranged in other users is as the feature of the information, And candidate pushed information is pushed to the target user for being corresponding with the keyword that candidate pushed information is set, to extend information Push mode also increases the diversity for the pushed information that user receives.

With further reference to Fig. 7, as the realization to method shown in above-mentioned Fig. 5, present disclose provides for pushed information One embodiment of device, the Installation practice is corresponding with embodiment of the method shown in fig. 5, which specifically can be applied to In various electronic equipments.

As shown in fig. 7, the device 700 provided in this embodiment for pushed information includes second acquisition unit 701, second Generation unit 702, selection unit 703 and push unit 704.Wherein, second acquisition unit 701 is configured to obtain target user Candidate pushed information collection；Second generation unit 702 is configured to the candidate pushed information concentrated for candidate pushed information, benefit The push precedence information of candidate's pushed information is generated with the method as described in Fig. 5 corresponding embodiment；Selection unit 703 is matched It is set to the sequence from high to low according to the corresponding push priority for pushing precedence information characterization, is concentrated from candidate pushed information Choose candidate pushed information；Push unit 704 is configured to the candidate selected to the corresponding terminal device push of target user Pushed information.

In the present embodiment, in the device of pushed information 700: second acquisition unit 701, the second generation unit 702, The specific processing of selection unit 703 and push unit 704 and its brought technical effect can refer to Fig. 5 corresponding embodiment respectively In step 501, step 502, the related description of step 503 and step 504, details are not described herein.

The device provided by the above embodiment of the disclosure obtains the candidate push letter of target user by second acquisition unit Breath collection, the candidate pushed information that the second generation unit concentrates candidate pushed information generate the push of candidate's pushed information Precedence information, sequence of the selection unit according to the corresponding push priority for pushing precedence information characterization from high to low, from Candidate pushed information, which is concentrated, chooses candidate pushed information, and push unit is to selected by the corresponding terminal device push of target user Candidate pushed information, should so as to have the information relevant to certain keyword compared with multi-user's concern to be preferentially pushed to concern The user of the relevant information of keyword, so as to increase it is this kind of by compared with the candidate pushed information that multi-user pays close attention to be pushed to Pay close attention to the probability of the corresponding user terminal of user of candidate's pushed information.

Below with reference to Fig. 8, it illustrates the electronic equipment that is suitable for being used to realize embodiment of the disclosure, (example is as shown in figure 1 Server) 800 structural schematic diagram.Server shown in Fig. 8 is only an example, should not be to the function of embodiment of the disclosure Any restrictions can be brought with use scope.

As shown in figure 8, electronic equipment 800 may include processing unit (such as central processing unit, graphics processor etc.) 801, random access can be loaded into according to the program being stored in read-only memory (ROM) 802 or from storage device 808 Program in memory (RAM) 803 and execute various movements appropriate and processing.In RAM 803, it is also stored with electronic equipment Various programs and data needed for 800 operations.Processing unit 801, ROM 802 and RAM803 are connected with each other by bus 804. Input/output (I/O) interface 805 is also connected to bus 804.

In general, following device can connect to I/O interface 805: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph As the input unit 806 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration The output device 807 of dynamic device etc.；Storage device 808 including such as tape, hard disk etc.；And communication device 809.Communication device 809, which can permit electronic equipment 800, is wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 8 shows tool There is the electronic equipment 800 of various devices, it should be understood that being not required for implementing or having all devices shown.It can be with Alternatively implement or have more or fewer devices.Each box shown in Fig. 8 can represent a device, can also root According to needing to represent multiple devices.

Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium On computer program, which includes the program code for method shown in execution flow chart.In such reality It applies in example, which can be downloaded and installed from network by communication device 809, or from storage device 808 It is mounted, or is mounted from ROM 802.When the computer program is executed by processing unit 801, the implementation of the disclosure is executed The above-mentioned function of being limited in the method for example.

It should be noted that computer-readable medium described in embodiment of the disclosure can be computer-readable signal Medium or computer readable storage medium either the two any combination.Computer readable storage medium for example can be with System, device or the device of --- but being not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or it is any more than Combination.The more specific example of computer readable storage medium can include but is not limited to: have one or more conducting wires Electrical connection, portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type are programmable Read-only memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic are deposited Memory device or above-mentioned any appropriate combination.In embodiment of the disclosure, computer readable storage medium, which can be, appoints What include or the tangible medium of storage program that the program can be commanded execution system, device or device use or and its It is used in combination.And in embodiment of the disclosure, computer-readable signal media may include in a base band or as carrier wave The data-signal that a part is propagated, wherein carrying computer-readable program code.The data-signal of this propagation can be adopted With diversified forms, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal is situated between Matter can also be any computer-readable medium other than computer readable storage medium, which can be with It sends, propagate or transmits for by the use of instruction execution system, device or device or program in connection.Meter The program code for including on calculation machine readable medium can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. or above-mentioned any appropriate combination.

Above-mentioned computer-readable medium can be included in above-mentioned server；It is also possible to individualism, and without It is incorporated in the server.Above-mentioned computer-readable medium carries one or more program, when said one or multiple journeys When sequence is executed by the server, so that the server: obtaining the candidate pushed information for being directed to the first user, and obtain first and use The keyword set at family；Obtain the corresponding keyword set of candidate pushed information, wherein in the corresponding keyword set of candidate pushed information Keyword by the corresponding relationship of at least one second user requested foundation and candidate pushed information；Determine candidate's pushed information The intersection of corresponding keyword set and the keyword set of the first user is as target critical word set；It is raw according to target critical word set At the push precedence information of candidate pushed information.

The behaviour for executing embodiment of the disclosure can be write with one or more programming languages or combinations thereof The computer program code of work, above procedure design language include object oriented program language-such as Java, Smalltalk, C++ further include conventional procedural programming language-such as " C " language or similar program design language Speech.Program code can be executed fully on the user computer, partly be executed on the user computer, as an independence Software package execute, part on the user computer part execute on the remote computer or completely in remote computer or It is executed on server.In situations involving remote computers, remote computer can pass through the network of any kind --- packet Include local area network (LAN) or wide area network (WAN) --- it is connected to subscriber computer, or, it may be connected to outer computer (such as It is connected using ISP by internet).

Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction Combination realize.

Being described in unit involved in embodiment of the disclosure can be realized by way of software, can also be passed through The mode of hardware is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor Including first acquisition unit, determination unit and the first generation unit.Wherein, the title of these units not structure under certain conditions The restriction of the pairs of unit itself, for example, the first generation unit is also described as " according to target critical word set, generating and waiting Select the unit of the push precedence information of pushed information ".

Above description is only the preferred embodiment of the disclosure and the explanation to institute's application technology principle.Those skilled in the art Member it should be appreciated that embodiment of the disclosure involved in invention scope, however it is not limited to the specific combination of above-mentioned technical characteristic and At technical solution, while should also cover do not depart from foregoing invention design in the case where, by above-mentioned technical characteristic or its be equal Feature carries out any combination and other technical solutions for being formed.Such as disclosed in features described above and embodiment of the disclosure (but It is not limited to) technical characteristic with similar functions is replaced mutually and the technical solution that is formed.

Claims

1. a kind of method for generating push precedence information, comprising:

The candidate pushed information for being directed to the first user is obtained, and obtains the keyword set of first user；

Obtain the corresponding keyword set of the candidate pushed information, wherein in the corresponding keyword set of candidate's pushed information Keyword by the corresponding relationship of at least one second user requested foundation and the candidate pushed information；

Determine the intersection of the candidate corresponding keyword set of pushed information and the keyword set of first user as target Keyword set；

According to the target critical word set, the push precedence information of the candidate pushed information is generated.

2. according to the method described in claim 1, wherein, described according to the target critical word set, the generation candidate pushes The push precedence information of information, comprising:

Determine the number for the keyword that the target critical word set includes as the corresponding target numbers of candidate's pushed information；

According to the target numbers, the push precedence information is generated, wherein target numbers and push precedence information characterization Push priority it is directly proportional.

3. according to the method described in claim 1, wherein, described according to the target critical word set, the generation candidate pushes The push precedence information of information, comprising:

For the keyword that the target keyword is concentrated, the corresponding association user number of the keyword is obtained, wherein the pass Connection number of users is used to indicate the number of the user of the requested corresponding relationship for establishing the keyword and the candidate pushed information；

Determine the summation for the corresponding association user number of each keyword that the target keyword is concentrated as the time Select the corresponding association user total number of pushed information；

According to the association user total number, the push precedence information is generated, wherein association user total number and push are excellent The push priority of first grade information representation is directly proportional.

4. according to the method described in claim 1, wherein, described according to the target critical word set, the generation candidate pushes The push precedence information of information, comprising:

For the keyword that the target keyword is concentrated, the corresponding target association number of users of the keyword is obtained, wherein institute State target association number of users for indicate the requested corresponding relationship for establishing the keyword and the candidate pushed information and with First user has the number of the user of default corresponding relationship；

Determine the summation for the corresponding target association number of users of each keyword that the target keyword is concentrated as institute State the corresponding target association total number of users mesh of candidate pushed information；

According to the target association total number of users mesh, the push precedence information is generated, wherein target association total number of users mesh It is directly proportional to the push priority of push precedence information characterization.

5. method described in one of -4 according to claim 1, wherein it is described to obtain the candidate pushed information for being directed to the first user, Include:

It is concentrated from the pushed information for the first user and chooses pushed information as the candidate pushed information；And the method Further include:

Meet preset condition in response to the determination target critical word set, is concentrated from the pushed information and delete the candidate push Information, wherein the preset condition includes for indicating that the target critical word set is the condition of empty set.

6. a kind of for generating the device of push precedence information, comprising:

First acquisition unit is configured to obtain the candidate pushed information for being directed to the first user, and obtains first user Keyword set；

The first acquisition unit is further configured to obtain the corresponding keyword set of the candidate pushed information, wherein institute The keyword in the corresponding keyword set of candidate pushed information is stated by the requested foundation of at least one second user and the candidate The corresponding relationship of pushed information；

Determination unit is configured to determine the keyword of the candidate pushed information corresponding keyword set and first user The intersection of collection is as target critical word set；

First generation unit, the push for being configured to generate the candidate pushed information according to the target critical word set are preferential Grade information.

7. device according to claim 6, wherein first generation unit is further configured to:

8. device according to claim 6, wherein first generation unit is further configured to:

9. device according to claim 6, wherein first generation unit is further configured to:

10. the device according to one of claim 6-9, wherein the first acquisition unit is further configured to:

It is concentrated from the pushed information for the first user and chooses pushed information as the candidate pushed information；And described device Further include:

Unit is deleted, is configured in response to determine that the target critical word set meets preset condition, from the pushed information collection It is middle to delete the candidate pushed information, wherein the preset condition includes for indicating that the target critical word set is empty set Condition.

11. a kind of method for pushed information, comprising:

Obtain the candidate pushed information collection of target user；

It is raw using the method as described in one of claim 1-5 for the candidate pushed information that the candidate pushed information is concentrated At the push precedence information of candidate's pushed information；

According to the sequence of the corresponding push priority for pushing precedence information characterization from high to low, from the candidate pushed information It concentrates and chooses candidate pushed information；

The candidate pushed information selected to the corresponding terminal device push of the target user.

12. a kind of device for pushed information, comprising:

Second acquisition unit is configured to obtain the candidate pushed information collection of target user；

Second generation unit is configured to the candidate pushed information concentrated for the candidate pushed information, is wanted using such as right Method described in one of 1-5 is asked to generate the push precedence information of candidate's pushed information；

Selection unit, the sequence of the push priority for being configured to characterize according to corresponding push precedence information from high to low, It is concentrated from the candidate pushed information and chooses candidate pushed information；

Push unit is configured to the candidate pushed information selected to the corresponding terminal device push of the target user.

13. a kind of server, comprising:

One or more processors；

Storage device is stored thereon with one or more programs；

When one or more of programs are executed by one or more of processors, so that one or more of processors are real The now method as described in any in claim 1-5,11.

14. a kind of computer-readable medium, is stored thereon with computer program, wherein the realization when program is executed by processor Method as described in any in claim 1-5,11.