CN109978583A - A kind of control method and device that advertisement is launched - Google Patents

A kind of control method and device that advertisement is launched Download PDF

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CN109978583A
CN109978583A CN201711461938.3A CN201711461938A CN109978583A CN 109978583 A CN109978583 A CN 109978583A CN 201711461938 A CN201711461938 A CN 201711461938A CN 109978583 A CN109978583 A CN 109978583A
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budget
flow
advertising
advertising channel
channel flow
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王朝勇
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Beijing Qihoo Technology Co Ltd
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds

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Abstract

The invention discloses the control method and device that a kind of advertisement is launched, firstly, the flow to different channels carries out flow mass grade classification according to preset index system；Further according to the flow mass grade classification, the budget upper limit distributed respectively under a different flow credit rating is launched to each advertisement；Then it monitors each advertisement and launches the budget Expenditure Levels under each flow mass grade；Finally according to the budget Expenditure Levels under each flow mass grade, speed is launched in advertisement under each flow mass grade of real-time update, so advertising budget can be carried out to the division of flow mass grade by the flow to different channels, budget allocation is reasonably carried out.So the present invention can make the limited budget of advertisement, be assigned to meet in its high-quality flow for launching demand as far as possible, obtain better advertisement delivery effect.

Description

A kind of control method and device that advertisement is launched
Technical field
The present invention relates to the control method and device that big data processing technology field more particularly to a kind of advertisement are launched.
Background technique
With the continuous development of network technology, necessity that advertisement promotion has become business activity is carried out using network technology Means, the data processing technique launched about advertisement have also obtained development at full speed.In entire advertisement delivery system, advertisement is pre- Count key effect.This is because advertising budget is rough estimate of the corporate advertising popularization plan to advertising campaign expense, it is enterprise Put into the financial charges application plan of campaign.It is provided needed for being engaged in campaign within the advertising plan phase Funds total value, use scope and application method are the smooth guarantees of corporate advertising popularization activity.
In order to make advertisement promotion reach expection or preferably launch effect, currently, leading to when being allocated to advertising budget It is often the flow according to advertisement operators and uses a kind of relatively abstract method of salary distribution, still, since these flows is not from Channel is launched in same advertisement, and flow mass and flow authenticity are all irregular, if being only allocated according to the height of flow, Will appear the advertisement delivery effect more than advertising budget, to be not so good as the low advertisement delivery effect of advertising budget instead good；Another aspect advertisement Main budget has certain limitation again, also has relevant requirement to effect is launched, if only being flowed by the accounting of advertising budget Amount distribution, it may appear that advertising budget and assignment of traffic mismatch, it is difficult to reach expected and launch effect, the effective percentage of advertising budget It is low.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind State the control method and device that the advertisement of problem is launched.
In a first aspect, providing a kind of control method that advertisement is launched in the embodiment of the present invention, comprising:
Obtain the quality index of advertising channel flow；
According to the quality index of the advertising channel flow and preset flow mass model, the advertising channel stream is determined The credit rating of amount, the flow mass model include the corresponding relationship between quality index and flow mass grade；
According to preset budget allocation strategy, the corresponding advertising budget point of the credit rating of the advertising channel flow is determined Match, the budget allocation strategy includes that different quality grade corresponds to different advertising budget distribution；
It counts targeted advertisements and launches the currently practical budget consumption on the advertising channel flow；
Currently practical budget consumption and the advertisement on the advertising channel flow are launched according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of canal capacity, controls the targeted advertisements on the advertising channel flow Dispensing speed.
With reference to first aspect, for the present invention in the first implementation of first aspect, the different quality grade is corresponding Different advertising budgets is distributed
Different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
The first implementation with reference to first aspect, the present invention in second of implementation of first aspect, according to The targeted advertisements launch the matter of currently practical budget consumption and the advertising channel flow on the advertising channel flow The corresponding advertising budget distribution of grade is measured, dispensing speed packet of the targeted advertisements on the advertising channel flow is controlled It includes:
Judge that the targeted advertisements launch whether the currently practical budget consumption on the advertising channel flow has reached The advertising budget upper limit；
If so, setting 0 for dispensing speed of the targeted advertisements on the advertising channel flow, it is no longer participate in institute The advertisement stated on advertising channel flow is launched.
Any one of the above implementation with reference to first aspect, the third implementation of the present invention in first aspect In, the preset flow mass model uses following grade evaluation systems:
According toObtain the flow mass score of advertising channel flow, wherein Fi is i-th of advertising channel flow Flow mass score, aj be j-th of flow mass index, kj be j-th of flow mass index weight；
Determine that affiliated credit rating, different quality grade are corresponding with different quality point according to the flow mass score Number range.
Any one of the above implementation with reference to first aspect, four kind implementation of the present invention in first aspect In, the quality index includes: one of flow arrival rate, two jump rates and order rate or a variety of.
The second aspect of the present invention provides a kind of control device that advertisement is launched, comprising:
Module is obtained, for obtaining the quality index of advertising channel flow；
Determining module, for according to the advertising channel flow quality index and preset flow mass model, determine The credit rating of the advertising channel flow, the flow mass model include pair between quality index and flow mass grade It should be related to；
Distribution module, for determining the credit rating pair of the advertising channel flow according to preset budget allocation strategy The advertising budget distribution answered, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
Statistical module launches the currently practical budget consumption on the advertising channel flow for counting targeted advertisements；
Control module disappears for launching the currently practical budget on the advertising channel flow according to the targeted advertisements The advertising budget distribution corresponding with the credit rating of the advertising channel flow is consumed, controls the targeted advertisements described wide Accuse the dispensing speed on canal capacity.
In conjunction with second aspect, in the first implementation of second aspect, the distribution module is specifically used for the present invention According to preset budget allocation strategy, the corresponding advertising budget distribution of the credit rating of the advertising channel flow is determined, it is described Budget allocation strategy includes that different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget The upper limit is positively correlated.
In conjunction with the first implementation of second aspect, the present invention is described in second of implementation of second aspect Control module includes:
Judgment module disappears for judging that the targeted advertisements launch the currently practical budget on the advertising channel flow Whether consumption has reached the advertising budget upper limit；
Setup module, for if so, dispensing speed of the targeted advertisements on the advertising channel flow is arranged It is 0, the advertisement being no longer participate on the advertising channel flow is launched.
In conjunction with any one of the above implementation of second aspect, the third implementation of the present invention in second aspect In, the determining module, specifically for according to the quality index of the advertising channel flow and using following grade evaluation systems, Determine the credit rating of the advertising channel flow:
According toObtain the flow mass score of advertising channel flow, wherein Fi is i-th of advertising channel flow Flow mass score, aj be j-th of flow mass index, kj be j-th of flow mass index weight；
Determine that affiliated credit rating, different quality grade are corresponding with different quality point according to the flow mass score Number range.
In conjunction with any one of the above implementation of second aspect, four kind implementation of the present invention in second aspect In, the quality index includes: one of flow arrival rate, two jump rates and order rate or a variety of.
The third aspect of the present invention provides the control method that another advertisement is launched, comprising:
The quality index for having each advertising channel flow of targeted advertisements is launched in monitoring；
For each advertising channel flow, according to the quality index and preset flow mass model monitored The credit rating for determining each advertising channel flow obtains the credit rating of each advertising channel flow；The flow Quality model includes the corresponding relationship between quality index and flow mass grade；
According to the preset budget allocation strategy for the targeted advertisements, the quality of each advertising channel flow is determined The corresponding advertising budget upper limit of grade, the budget allocation strategy include that different quality grade corresponds to different advertising budget point Match；
It counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
It is consumed according to currently practical budget of the targeted advertisements dispensing on each advertising channel flow and described The corresponding advertising budget distribution of the credit rating of each advertising channel flow, controls the targeted advertisements in each advertising channel stream Dispensing speed in amount.
In conjunction with second aspect, for the present invention in the first implementation of second aspect, the different quality grade is corresponding Different advertising budgets is distributed
Different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
In conjunction with second aspect, the present invention is launched in second of implementation of second aspect according to the targeted advertisements The credit rating of currently practical budget consumption and each advertising channel flow on each advertising channel flow is corresponding Advertising budget distribution, controlling dispensing speed of the targeted advertisements on each advertising channel flow includes:
Judge that the targeted advertisements launch whether the currently practical budget consumption on each advertising channel flow has reached To the corresponding advertising budget upper limit of respective credit rating；
If the targeted advertisements launch the currently practical budget consumption in some or certain several advertising channel flows, Reach the corresponding advertising budget upper limit of respective credit rating, then by the targeted advertisements in some or certain several advertising channels Dispensing speed on flow is set as 0, and the advertisement being no longer participate on some or certain several advertising channel flows is launched.
The fourth aspect of the present invention provides a kind of control device that advertisement is launched, comprising:
Monitoring modular, for monitoring the quality index for launching each advertising channel flow for having targeted advertisements；
Determining module according to the quality index monitored and is preset for being directed to each advertising channel flow Flow mass model determine the credit rating of each advertising channel flow, obtain the quality of each advertising channel flow Grade；The flow mass model includes the corresponding relationship between quality index and flow mass grade；
Distribution module, for determining each advertisement according to the preset budget allocation strategy for the targeted advertisements The corresponding advertising budget upper limit of the credit rating of canal capacity, the budget allocation strategy include that different quality grade is corresponding different Advertising budget distribution；
Statistical module launches the currently practical budget on each advertising channel flow for counting the targeted advertisements Consumption；
Control module, for launching the currently practical budget on each advertising channel flow according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of consumption and each advertising channel flow, controls the targeted advertisements in institute State the dispensing speed on each advertising channel flow.
In conjunction with fourth aspect, in the first implementation of fourth aspect, the distribution module is specifically used for the present invention According to the preset budget allocation strategy for the targeted advertisements, determine that the credit rating of each advertising channel flow is corresponding The advertising budget upper limit, the budget allocation strategy includes that different quality grade corresponds to the different advertising budget upper limits, the matter It measures grade and the advertising budget upper limit is positively correlated.
In conjunction with fourth aspect, in second of implementation of fourth aspect, the control module includes: the present invention
Judgment module, for judging that the targeted advertisements launch the currently practical budget on each advertising channel flow Whether consumption has reached the corresponding advertising budget upper limit of respective credit rating；
Setup module, if launched for the targeted advertisements in the currently practical of some or certain several advertising channel flows Budget consumption, have reached the corresponding advertising budget upper limit of respective credit rating, then by the targeted advertisements it is described some or Dispensing speed on certain several advertising channel flow is set as 0, is no longer participate on some or certain several advertising channel flows Advertisement launch.
The fifth aspect of the present invention discloses a kind of computer readable storage medium, is stored thereon with computer program, should It is performed the steps of when program is executed by processor
The quality index for having each advertising channel flow of targeted advertisements is launched in monitoring；
For each advertising channel flow, according to the quality index and preset flow mass model monitored The credit rating for determining each advertising channel flow obtains the credit rating of each advertising channel flow；The flow Quality model includes the corresponding relationship between quality index and flow mass grade；
According to the preset budget allocation strategy for the targeted advertisements, the quality of each advertising channel flow is determined The corresponding advertising budget upper limit of grade, the budget allocation strategy include that different quality grade corresponds to different advertising budget point Match；
It counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
It is consumed according to currently practical budget of the targeted advertisements dispensing on each advertising channel flow and described The corresponding advertising budget distribution of the credit rating of each advertising channel flow, controls the targeted advertisements in each advertising channel stream Dispensing speed in amount.
The sixth aspect of the present invention discloses a kind of computer readable storage medium, is stored thereon with computer program, should It is performed the steps of when program is executed by processor
Obtain the quality index of advertising channel flow；
According to the quality index of the advertising channel flow and preset flow mass model, the advertising channel stream is determined The credit rating of amount, the flow mass model include the corresponding relationship between quality index and flow mass grade；
According to preset budget allocation strategy, the corresponding advertising budget point of the credit rating of the advertising channel flow is determined Match, the budget allocation strategy includes that different quality grade corresponds to different advertising budget distribution；
It counts targeted advertisements and launches the currently practical budget consumption on the advertising channel flow；
Currently practical budget consumption and the advertisement on the advertising channel flow are launched according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of canal capacity, controls the targeted advertisements on the advertising channel flow Dispensing speed.
The seventh aspect of the present invention discloses a kind of computer equipment that control is launched for advertisement, comprising:
At least one processor；And
At least one processor being connect with the processor communication, wherein
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to refer to Enable the program for being able to carry out any of the above-described method.
The technical solution provided in the embodiment of the present application, has at least the following technical effects or advantages:
The invention discloses the control method and device that a kind of advertisement is launched, firstly, obtaining the quality of advertising channel flow Index；Secondly the quality index according to the advertising channel flow and preset flow mass model, determine the advertising channel The credit rating of flow, the flow mass model include the corresponding relationship between quality index and flow mass grade；Root again According to preset budget allocation strategy, the corresponding advertising budget distribution of the credit rating of the advertising channel flow is determined, it is described pre- Calculating allocation strategy includes that different quality grade corresponds to different advertising budget distribution；Then statistics targeted advertisements are launched described wide Accuse the currently practical budget consumption on canal capacity；Finally launched on the advertising channel flow according to the targeted advertisements Currently practical budget consumes the advertising budget distribution corresponding with the credit rating of the advertising channel flow, controls the mesh Mark dispensing speed of the advertisement on the advertising channel flow, so can by advertising budget by the flow to different channels into The division of row flow mass grade, reasonably carries out budget allocation.So the present invention can make the limited budget of advertisement, as far as possible Be assigned to meet its launch demand high-quality flow in, obtain better advertisement delivery effect.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
The implementation process figure for the control method that the advertisement that Fig. 1 shows the offer of the embodiment of the present invention one is launched；
Fig. 2 shows the composition schematic diagrams for the control system that advertisement provided by Embodiment 2 of the present invention is launched；
The implementation process figure for the control method that the advertisement that Fig. 3 shows the offer of the embodiment of the present invention three is launched；
The composition schematic diagram for the control system that the advertisement that Fig. 4 shows the offer of the embodiment of the present invention four is launched.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure It is fully disclosed to those skilled in the art.
The present invention provides the control method and device that a kind of advertisement is launched, in order to make the limited budget of advertisement, It is assigned to and meets in its high-quality flow for launching demand as far as possible, obtain better advertisement delivery effect.Separately below with each Embodiment makes specific description to the present invention:
Embodiment one
The embodiment of the invention provides the control methods that a kind of advertisement is launched, as shown in Figure 1, including the following steps:
S110 obtains the quality index of advertising channel flow；
In the specific implementation process, several quantifiable quality can usually be can define to the flow of different advertising channels Index, such as the important indicator of external flow quality is measured, such as jump out rate, exit rate, conversion ratio.It wherein jumps out rate and refers to and work as After Website page expansion, user has only browsed the ratio that the page just leaves the website.For example, 100 people enter the page, 5 Individual directly leaves the website from the page, then jumping out rate is 5%.The rate of exiting refers to that the number for leaving website from the page accounts for this The ratio of the total browsing time of webpage.For example, 10 people leave website from the page, total pageview of the page is 100 times, then moves back Extracting rate is 10%.For conversion ratio, according to website property difference, definition is also different；The website got a profit by selling advertisement position, It exactly clicks, flow, then being usually just " clicking rate " from advertisement exposure to advertisement, this conversion ratio is clicked；If it is by pin The website for selling to get a profit, final order be generated as really effective conversion if, then conversion ratio can be defined as by you In a period of time the amount of money of order divided by advertisement cost.Several index comprehensives get up to measure each advertising channel flow Quality.Certainly, according to the property of different advertising channels, definition be would also vary from.As long as in short, can be referred to by the quality Mark can be assigned to as far as possible and meet in its high-quality flow for launching demand, all with help system by the limited budget of advertiser It can be used as the quality index of advertising channel flow.
Other than the several common quality index in front, can also utilize following several quality index: such as flow reaches One of rate, two jump rates and order rate are a variety of.These are the important indicators for measuring external flow quality.It is specifically fixed Justice is as follows, referred to as " reaches " when user enters website, and the user number into website is " amount of reach "；When Website page exhibition After opening, the click for the first time that user generates on the page is referred to as " two jump ", and two numbers jumped are " two jump amounts "；For connection It stands, user has carried out purchase and has been referred to as " order ", and the purchase volume of user is " order volume ".Wherein arrival rate refers to that website monitors To the click volume from certain channel, the arrival rate of the channel is known as with the ratio of certain channel amount of reach；Two jump rates refer to two jump amounts It is known as two jump rates of the page with the ratio of amount of reach；Order rate refers to that website monitors the order volume from certain channel, with certain canal The ratio of the amount of reach in road is known as the order rate of the channel.It is of course also possible to be it is any can reflect flow mass it is relevant its His index, jumps out rate, exits rate, conversion ratio such as relevant to flow arrival rate, two jump rates and order rate.
S120 determines the advertisement according to the quality index of the advertising channel flow and preset flow mass model The credit rating of canal capacity, the flow mass model include the corresponding relationship between quality index and flow mass grade；
In the specific implementation process, flow mass model can be using existing relevant to flow mass index any A kind of flow mass model, as long as can more objectively reflect ad material and carrier and website matching degree.Such as flow Credit rating is divided into 1 to 10 grade, and each grade is all according to the corresponding quality index of advertising channel flow, using preset flow Quality model is divided.Specifically, as the quality index of flow has an arrival rate, two jump rates, order rate, comprehensive these refer to Mark, preset flow mass model can be using the linear functions between flow mass grade and arrival rate, two jump rates, order rate Relationship calculates the quality point of each flow, the corresponding different credit rating of different quality point according to linear functional relation.Specifically may be used Referring to grade evaluation system used by following preset flow mass models.
As an alternative embodiment, the preset flow mass model uses following grades in step S120 Evaluation system:
According toObtain the flow mass score of advertising channel flow, wherein Fi is i-th of advertising channel stream The flow mass score of amount, aj are j-th of flow mass index, and kj is the weight of j-th of flow mass index；
Determine that affiliated credit rating, different quality grade are corresponding with different quality point according to the flow mass score Number range.
In the specific implementation process, according to step S110, the quality index of advertising channel flow is obtained, including is reached Rate, two jump rates, order rate；Then the flow mass score of advertising channel flow is calculated according to above-mentioned grade evaluation system, such as According to step S110 obtain arrival rate be 0.5, two jump rates be 0.9, order rate 0.6, each matter in above-mentioned grade evaluation system The weight of figureofmerit is respectively 0.1,0.2,0.7, then the flow matter of advertising channel flow is calculated according to above-mentioned grade evaluation system Amount score is 0.1*0.5+0.2*0.9+0.7*0.6=0.55；Affiliated credit rating, example are finally determined according to the mass fraction It is 1 if flow mass score is 0,5~1 corresponding mass grades, then the flow grade of the advertising channel flow is 1.
It is important to note that the division of the credit rating of flow, it is also possible to according to each channel of acquisition Flow mass achievement data carries out flow mass marking according to preset flow mass model to the flow of the different channels, Obtain the flow mass score of each different channels；Then according to the flow mass score of the different channels, according to stream Measure mass fraction height, identical fractional spaced progress flow mass grade classification.Fractional spaced it is for example, by using identical 0.1, then the division flow credit rating that flow mass score is 0~0.1 is 1, the division that flow mass score is 0.1~0.2 Flow mass grade is 2, and the division flow credit rating that flow mass score is 0.2~0.3 is 3, etc., and so on.
S130 determines the corresponding advertisement of credit rating of the advertising channel flow according to preset budget allocation strategy Budget allocation, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
In the specific implementation process, preset budget allocation strategy includes that correspond to different advertisements pre- for different quality grade Point counting is matched, such as the credit rating of flow is divided into 1 to 10 grade from low to high, and the high-quality flow higher for rank is distributed Advertising budget is also more, for example default is 1 to credit rating, and the budget of distribution 10 is 2 to credit rating, distribution hundred / bis- ten budget, etc.；To guarantee that advertising budget is launched into high-quality flow as far as possible.
As an alternative embodiment, the different quality grade corresponds to different advertising budgets in step S130 Distribution includes:
Different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
The lower flow of so-called positive correlation, i.e. credit rating, the advertising budget upper limit being assigned to is lower, conversely, quality etc. The higher flow of grade, the advertising budget upper limit being assigned to are also higher.Its purpose is to optimize advertising budget, with flow Grade matches, and obtains better advertisement delivery effect with this.The budget upper limit is the dispensing under the flow mass grade Total budget.
S140, statistics targeted advertisements launch the currently practical budget consumption on the advertising channel flow；
In the specific implementation process, statistics targeted advertisements launch the currently practical budget on the advertising channel flow Consumption, can according to existing streaming computing model, such as: the budget of per unit flow consumption is u, and targeted advertisements are launched in institute Stating advertising channel flow is m, then targeted advertisements launch the currently practical budget on the advertising channel flow and consume F=m*u.
It should be noted that one side flow totally generally reaches 10,000,000,000 ranks in showing advertisement delivery system, these Flow comes from each channel, and flow mass and flow authenticity be not all irregular odd, wide on the advertising channel of system distribution Accusing the budget upper limit may not spend actually, and remaining budgetary requirement goes to other advertising channels；On the other hand, according to Currently practical budget Expenditure Levels can also adjust the budget upper limit of Current ad channel in real time.This just needs system real-time statistics Targeted advertisements launch the currently practical budget consumption on the advertising channel flow.
S150 is consumed and described according to currently practical budget of the targeted advertisements dispensing on the advertising channel flow The corresponding advertising budget distribution of the credit rating of advertising channel flow, controls the targeted advertisements in the advertising channel stream Dispensing speed in amount.
In the specific implementation process, which is the process of real-time update, makes to launch speed and current budget allocation Volume is adapted；Dispensing speed to each dispensing, in conjunction with the budget upper limit of distribution, under each credit rating of real-time update.According to The targeted advertisements of step S140 statistics launch the currently practical budget consumption value on the advertising channel flow, and should The corresponding advertising budget of the credit rating of advertising channel flow distributes upper limit remaining sum, and the two, which is subtracted each other, knows the advertising channel stream The remaining sum of the corresponding advertising budget distribution of the credit rating of amount；The targeted advertisements are controlled in the advertising channel stream with this Dispensing speed in amount, such as when the budget balances under certain credit rating are more, system setting dispensing speed is bigger, for example, matter When the budget balances that amount grade is 9 are 100, it is 10 that speed is launched in setting；When budget is 90, it is 9 etc. that speed is launched in setting, with This analogizes.It is important to note that the process is the process of real-time update, make to launch speed and current budget credit phase It adapts to, and budget overruns of the targeted advertisements under each advertising channel flow will not be made.
As an alternative embodiment, step S150, specifically includes:
Judge that the targeted advertisements launch whether the currently practical budget consumption on the advertising channel flow has reached The advertising budget upper limit；
If so, setting 0 for dispensing speed of the targeted advertisements on the advertising channel flow, it is no longer participate in institute The advertisement stated on advertising channel flow is launched.
In the specific implementation process, it is launched according to the targeted advertisements of step S140 statistics in the advertising channel stream In the corresponding advertising budget distribution of the credit rating of currently practical budget consumption value and the advertising channel flow in amount Limit, the two is subtracted each other, and when the budget upper limit under some credit rating has been used up, then launching speed is 0, that is, is no longer participate in the matter Measure the dispensing of the flow under grade.
Embodiment two
Corresponding to embodiment one, the embodiment of the present invention provides a kind of control device that advertisement is launched, as shown in Fig. 2, the dress Set includes: to obtain module 210, determining module 220, distribution module 230, statistical module 240, control module 250；Wherein,
Obtain the quality index that module 210 is used to obtain advertising channel flow；
Specifically, after advertisement delivery system starts, obtaining module 210 can be searched from database for evaluating advertisement canal The index of road flow mass.
Determining module 220 is used for quality index and preset flow mass model according to the advertising channel flow, really The credit rating of the fixed advertising channel flow, the flow mass model includes between quality index and flow mass grade Corresponding relationship；
Specifically, it is determined that the flow of 220 pairs of module different channels carries out flow mass grade according to preset index system It divides.
Distribution module 230 is used to determine the credit rating of the advertising channel flow according to preset budget allocation strategy Corresponding advertising budget distribution, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
Specifically, the advertising channel flow of the corresponding different quality grade of distribution module 230, distributes different advertising budgets.
Statistical module 240 is used to count the currently practical budget that targeted advertisements are launched on the advertising channel flow and disappears Consumption；
Specifically, the budget Expenditure Levels under each flow mass grade of 240 real-time statistics of statistical module.
Control module 250 is used to launch the currently practical budget on the advertising channel flow according to the targeted advertisements The advertising budget distribution corresponding with the credit rating of the advertising channel flow is consumed, controls the targeted advertisements described Dispensing speed on advertising channel flow.
Specifically, for control module 250 according to the budget Expenditure Levels under each flow mass grade, real-time update is every Speed is launched in advertisement under a flow mass grade.
As an alternative embodiment, the distribution module 230, is specifically used for according to preset budget allocation plan Slightly, the corresponding advertising budget distribution of the credit rating of the advertising channel flow is determined, the budget allocation strategy includes difference Credit rating corresponds to the different advertising budget upper limits, and the credit rating and the advertising budget upper limit are positively correlated.
As an alternative embodiment, the control module 250, specifically includes:
Judgment module disappears for judging that the targeted advertisements launch the currently practical budget on the advertising channel flow Whether consumption has reached the advertising budget upper limit；
Setup module, for if so, dispensing speed of the targeted advertisements on the advertising channel flow is arranged It is 0, the advertisement being no longer participate on the advertising channel flow is launched.
As an alternative embodiment, the determining module 220, specifically for according to the advertising channel flow Quality index and the following grade evaluation systems of use, determine the credit rating of the advertising channel flow:
According toObtain the flow mass score of advertising channel flow, wherein Fi is i-th of advertising channel flow Flow mass score, aj be j-th of flow mass index, kj be j-th of flow mass index weight；
Determine that affiliated credit rating, different quality grade are corresponding with different quality point according to the flow mass score Number range.
As an alternative embodiment, the quality index includes: in flow arrival rate, two jump rates and order rate It is one or more.
Corresponding to embodiment one, the embodiment of the invention also discloses a kind of computer readable storage mediums, are stored thereon with Computer program, it is disclosed by specific technical details when which is executed by processor the step of realization above method embodiment, The method part of the embodiment of the present invention one is please referred to, which is not described herein again.
Embodiment three
The difference of the present embodiment and embodiment one is that embodiment from the angle of some advertising channel flow first is that write It writes, i.e., for an advertising channel to the dispensing control method of some targeted advertisements；Embodiment is third is that from the angles of targeted advertisements It writes, that is, is directed to dispensing control method of the targeted advertisements on multiple advertising channels.
The embodiment of the invention provides the control methods that a kind of advertisement is launched, as shown in figure 3, including the following steps:
The quality index for having each advertising channel flow of targeted advertisements is launched in S310, monitoring；
In the specific implementation process, since each advertising channel property is different, and some targeted advertisements may need to throw Onto multiple advertising channel flows, this just needs to define several quantifiable indexs, such as reach to each advertising channel flow Rate, two jump rates, order rate etc., the foundation as the quality for measuring each advertising channel flow.The specific of above-mentioned quality index is determined Justice is referring to embodiment one, and which is not described herein again.
S320, for each advertising channel flow, according to the quality index and preset flow matter monitored Amount model determines the credit rating of each advertising channel flow, obtains the credit rating of each advertising channel flow；Institute Stating flow mass model includes the corresponding relationship between quality index and flow mass grade；
In the specific implementation process, for each advertising channel flow, different or identical stream can be defined Measure quality index, the quality index of the flow include but is not limited to jump rate, conversion ratio, arrival rate, two jump rates, one in order rate Kind is a variety of.The preset flow mass model can use existing any one flow relevant to flow mass index Quality model, as long as reflecting while objective reality can be compared ad material and carrier and website matching degree.Due to advertisement canal Road property is different, and the flow mass index of definition also can be different, and flow mass model can also be different.Detail can refer to Corresponding contents in preceding embodiment one, details are not described herein again.
S330 determines each advertising channel flow according to the preset budget allocation strategy for the targeted advertisements The corresponding advertising budget upper limit of credit rating, the budget allocation strategy includes that correspond to different advertisements pre- for different quality grade Point counting is matched；
In the specific implementation process, for targeted advertisements, determine that the credit rating of each advertising channel flow is corresponding The advertising budget upper limit, such as setting one different flow credit rating under budget allocation coefficient, higher grade high-quality stream Amount, budget allocation coefficient is higher so that in the case where budgetary constraint, and advertisement dispensing can obtain maximum dispensing effect.To each It launches, the budget upper limit is the budget launched for the advertising channel of each credit rating.
As an alternative embodiment, the different quality grade corresponds to different advertising budgets in step S330 Distribution includes:
Different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
S340 counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
In the specific implementation process, by streaming computing frame, targeted advertisements is counted and are launched in each advertising channel flow On currently practical budget consumption, keep flow more authentic and valid.
S350 launches the currently practical budget on each advertising channel flow according to the targeted advertisements and consumes, with And the corresponding advertising budget distribution of credit rating of each advertising channel flow, the targeted advertisements are controlled in each advertisement Dispensing speed on canal capacity.
In the specific implementation process, it is launched according to the targeted advertisements of step S340 statistics in each advertising channel The corresponding advertising budget distribution of the credit rating of currently practical budget consumption value and each advertising channel flow on flow The upper limit, the two, which is subtracted each other, knows that the targeted advertisements launch the advertising budget remaining sum on each advertising channel flow；It is controlled with this Dispensing speed of the targeted advertisements on each advertising channel flow is made, such as when the budget balances under certain credit rating are got over More, it is bigger that speed is launched in system setting, for example, it is 10 that speed is launched in setting when the budget balances that credit rating is 9 are 100；In advance When calculation remaining sum is 90, it is 9 etc. that speed is launched in setting, and so on.It is important to note that the process is real-time update Process is launched the currently practical budget on each advertising channel flow by Online statistics targeted advertisements and is consumed, in conjunction with each advertisement The budget upper limit of the credit rating distribution of canal capacity, the dispensing speed on each advertising channel flow of real-time update.So making each Dispensing speed and current budget allocation remaining sum on advertising channel flow are adapted, and targeted advertisements will not be made in each advertisement Budget overruns under canal capacity.
As an alternative embodiment, step S350 is specifically included:
Judge that the targeted advertisements launch whether the currently practical budget consumption on each advertising channel flow has reached To the corresponding advertising budget upper limit of respective credit rating；
If the targeted advertisements launch the currently practical budget consumption in some or certain several advertising channel flows, Reach the corresponding advertising budget upper limit of respective credit rating, then by the targeted advertisements in some or certain several advertising channels Dispensing speed on flow is set as 0, and the advertisement being no longer participate on some or certain several advertising channel flows is launched.
Example IV
Corresponding to embodiment three, the embodiment of the invention provides the control devices that a kind of advertisement is launched, as shown in figure 4, should Device includes: monitoring modular 410, determining module 420, distribution module 430, statistical module 440, control module 450；Wherein,
Monitoring modular 410, for monitoring the quality index for launching each advertising channel flow for having targeted advertisements；
Specifically, after advertisement delivery system starting, the meeting real-time monitoring of monitoring modular 410 launches each advertisement for having targeted advertisements The quality index of canal capacity, quality index can be system and launch what data were obtained by study under line according to history, can also To be the quality index for each advertising channel flow of correspondence being arranged in database.Such as media advertisement website, it can be with monitoring point It hits rate, go out the quality index that jump rate etc. measures the canal capacity；For selling website, arrival rate, conversion ratio, order can be monitored The quality index of the measurement such as rate canal capacity.
Determining module 420, for being directed to each advertising channel flow, according to the quality index monitored and in advance If flow mass model determine the credit rating of each advertising channel flow, obtain the matter of each advertising channel flow Measure grade；The flow mass model includes the corresponding relationship between quality index and flow mass grade；
Specifically, it is determined that the quality index that module 420 is obtained according to monitoring modular 410, to the flow of each advertising channel Flow mass grade classification is carried out according to preset indicator evaluation system.Such as rate can be will click on for media advertisement, go out to jump The quality index that rate etc. measures the canal capacity carries out corresponding with flow mass grade；For sell website, can by arrival rate, The quality index that conversion ratio, order rate etc. measure the canal capacity carries out corresponding with flow mass grade.
Distribution module 430, for determining each described wide according to the preset budget allocation strategy for the targeted advertisements The corresponding advertising budget upper limit of credit rating of canal capacity is accused, the budget allocation strategy includes that different quality grade is corresponding not Same advertising budget distribution；
Specifically, distribution module 430 determines each described wide according to the entire budget of targeted advertisements in conjunction with determining module 420 The credit rating for accusing canal capacity distributes each credit rating the corresponding advertising budget upper limit, and specific distribution method, which can be used, to be directed to The budget allocation strategy of the targeted advertisements can be used to clicking rate, jump rate etc. is relevant pre- out wherein being directed to media advertisement Calculate allocation strategy；It, can be using relevant budget allocation strategies such as arrival rate, conversion ratio, order rates for selling website.
Statistical module 440, it is currently practical on each advertising channel flow for counting the targeted advertisements dispensing Budget consumption；
Specifically, 440 real-time statistics targeted advertisements of statistical module launch the current reality on each advertising channel flow Border budget Expenditure Levels.
Control module 450, it is currently practical on each advertising channel flow for being launched according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of budget consumption and each advertising channel flow, controls the targeted advertisements Dispensing speed on each advertising channel flow.
Specifically, the currently practical budget on each advertising channel flow that control module 450 is obtained according to statistical module 440 The corresponding advertising budget distribution of the credit rating of consumption and each advertising channel flow, controls the targeted advertisements in institute State the dispensing speed on each advertising channel flow, such as when advertising budget consumption is close to the advertising budget upper limit assigned by it, Slow down dispensing speed of the advertisement on the advertising channel flow.Advertising budget is avoided to overspend.
As an alternative embodiment, the distribution module 430, is specifically used for being directed to the target according to preset The budget allocation strategy of advertisement determines the corresponding advertising budget upper limit of credit rating of each advertising channel flow, described pre- Calculating allocation strategy includes that different quality grade corresponds to the different advertising budget upper limits, in the credit rating and the advertising budget Limit is positively correlated.That is the lower flow of credit rating, the advertising budget upper limit being assigned to is lower, conversely,.
As an alternative embodiment, the control module 450 specifically includes:
Judgment module, for judging that the targeted advertisements launch the currently practical budget on each advertising channel flow Whether consumption has reached the corresponding advertising budget upper limit of respective credit rating；
Setup module, if launched for the targeted advertisements in the currently practical of some or certain several advertising channel flows Budget consumption, have reached the corresponding advertising budget upper limit of respective credit rating, then by the targeted advertisements it is described some or Dispensing speed on certain several advertising channel flow is set as 0, is no longer participate on some or certain several advertising channel flows Advertisement launch.
Corresponding to embodiment three, the embodiment of the invention also discloses a kind of computer readable storage mediums, are stored thereon with Computer program, it is disclosed by specific technical details when which is executed by processor the step of realization above method embodiment, The method part of the embodiment of the present invention three is please referred to, which is not described herein again.
The embodiment of the invention also discloses a kind of computer equipments that control is launched for advertisement, comprising:
At least one processor；And
At least one processor being connect with the processor communication, wherein
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to refer to Enable the program for being able to carry out any of the above-described method.
The technical solution provided in the embodiment of the present application, has at least the following technical effects or advantages:
The invention discloses the control method and device that a kind of advertisement is launched, firstly, obtaining the quality of advertising channel flow Index；Secondly the quality index according to the advertising channel flow and preset flow mass model, determine the advertising channel The credit rating of flow, the flow mass model include the corresponding relationship between quality index and flow mass grade；Root again According to preset budget allocation strategy, the corresponding advertising budget distribution of the credit rating of the advertising channel flow is determined, it is described pre- Calculating allocation strategy includes that different quality grade corresponds to different advertising budget distribution；Then statistics targeted advertisements are launched described wide Accuse the currently practical budget consumption on canal capacity；Finally launched on the advertising channel flow according to the targeted advertisements Currently practical budget consumes the advertising budget distribution corresponding with the credit rating of the advertising channel flow, controls the mesh Mark dispensing speed of the advertisement on the advertising channel flow, so can by advertising budget by the flow to different channels into The division of row flow mass grade, reasonably carries out budget allocation.So the present invention can make the limited budget of advertisement, as far as possible Be assigned to meet its launch demand high-quality flow in, obtain better advertisement delivery effect.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein. Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments in this include institute in other embodiments Including certain features rather than other feature, but the combination of the feature of different embodiment means in the scope of the present invention Within and form different embodiments.For example, in the following claims, embodiment claimed it is any it One can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice Microprocessor or digital signal processor (DSP) realize gateway according to an embodiment of the present invention, proxy server, in system Some or all components some or all functions.The present invention is also implemented as executing side as described herein Some or all device or device programs (for example, computer program and computer program product) of method.It is such It realizes that program of the invention can store on a computer-readable medium, or can have the shape of one or more signal Formula.Such signal can be downloaded from an internet website to obtain, and perhaps be provided on the carrier signal or with any other shape Formula provides.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch To embody.Word, second and the use of third etc. do not indicate any sequence.These words can be construed to title.
The control method that A1, a kind of advertisement are launched characterized by comprising
Obtain the quality index of advertising channel flow；
According to the quality index of the advertising channel flow and preset flow mass model, the advertising channel stream is determined The credit rating of amount, the flow mass model include the corresponding relationship between quality index and flow mass grade；
According to preset budget allocation strategy, the corresponding advertising budget point of the credit rating of the advertising channel flow is determined Match, the budget allocation strategy includes that different quality grade corresponds to different advertising budget distribution；
It counts targeted advertisements and launches the currently practical budget consumption on the advertising channel flow；
Currently practical budget consumption and the advertisement on the advertising channel flow are launched according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of canal capacity, controls the targeted advertisements on the advertising channel flow Dispensing speed.
A2, the method as described in claim A1, which is characterized in that it is pre- that the different quality grade corresponds to different advertisements Point counting is matched
Different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
A3, the method as described in claim A2, which is characterized in that launched according to the targeted advertisements in the advertisement canal The currently practical budget consumption advertising budget distribution corresponding with the credit rating of the advertising channel flow on road flow, Controlling dispensing speed of the targeted advertisements on the advertising channel flow includes:
Judge that the targeted advertisements launch whether the currently practical budget consumption on the advertising channel flow has reached The advertising budget upper limit；
If so, setting 0 for dispensing speed of the targeted advertisements on the advertising channel flow, it is no longer participate in institute The advertisement stated on advertising channel flow is launched.
A4, the method as described in any one of claim A1 to A3, which is characterized in that the preset flow mass mould Type uses following grade evaluation systems:
According toObtain the flow mass score of advertising channel flow, wherein Fi is i-th of advertising channel flow Flow mass score, aj be j-th of flow mass index, kj be j-th of flow mass index weight；
Determine that affiliated credit rating, different quality grade are corresponding with different quality point according to the flow mass score Number range.
A5, the method as described in any one of claim A1 to A4, which is characterized in that the quality index includes: stream Measure one of arrival rate, two jump rates and order rate or a variety of.
The control device that B6, a kind of advertisement are launched characterized by comprising
Module is obtained, for obtaining the quality index of advertising channel flow；
Determining module, for according to the advertising channel flow quality index and preset flow mass model, determine The credit rating of the advertising channel flow, the flow mass model include pair between quality index and flow mass grade It should be related to；
Distribution module, for determining the credit rating pair of the advertising channel flow according to preset budget allocation strategy The advertising budget distribution answered, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
Statistical module launches the currently practical budget consumption on the advertising channel flow for counting targeted advertisements；
Control module disappears for launching the currently practical budget on the advertising channel flow according to the targeted advertisements The advertising budget distribution corresponding with the credit rating of the advertising channel flow is consumed, controls the targeted advertisements described wide Accuse the dispensing speed on canal capacity.
B7, the device as described in claim B6, which is characterized in that the distribution module is specifically used for according to preset Budget allocation strategy determines the corresponding advertising budget distribution of the credit rating of the advertising channel flow, the budget allocation plan It slightly include that different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
B8, the device as described in claim B7, which is characterized in that the control module includes:
Judgment module disappears for judging that the targeted advertisements launch the currently practical budget on the advertising channel flow Whether consumption has reached the advertising budget upper limit；
Setup module, for if so, dispensing speed of the targeted advertisements on the advertising channel flow is arranged It is 0, the advertisement being no longer participate on the advertising channel flow is launched.
B9, the device as described in any one of claim B6 to B8, which is characterized in that the determining module is specific to use In the quality index according to the advertising channel flow and using following grade evaluation systems, the advertising channel flow is determined Credit rating:
According toObtain the flow mass score of advertising channel flow, wherein Fi is i-th of advertising channel flow Flow mass score, aj be j-th of flow mass index, kj be j-th of flow mass index weight；
Determine that affiliated credit rating, different quality grade are corresponding with different quality point according to the flow mass score Number range.
B10, the device as described in any one of claim B6 to B8, which is characterized in that the quality index includes: stream Measure one of arrival rate, two jump rates and order rate or a variety of.
The control method that C11, a kind of advertisement are launched characterized by comprising
The quality index for having each advertising channel flow of targeted advertisements is launched in monitoring；
For each advertising channel flow, according to the quality index and preset flow mass model monitored The credit rating for determining each advertising channel flow obtains the credit rating of each advertising channel flow；The flow Quality model includes the corresponding relationship between quality index and flow mass grade；
According to the preset budget allocation strategy for the targeted advertisements, the quality of each advertising channel flow is determined The corresponding advertising budget upper limit of grade, the budget allocation strategy include that different quality grade corresponds to different advertising budget point Match；
It counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
It is consumed according to currently practical budget of the targeted advertisements dispensing on each advertising channel flow and described The corresponding advertising budget distribution of the credit rating of each advertising channel flow, controls the targeted advertisements in each advertising channel stream Dispensing speed in amount.
C12, the method according to claim C11, which is characterized in that the different quality grade corresponds to different wide Accusing budget allocation includes:
Different quality grade corresponds to the different advertising budget upper limits, the credit rating and the advertising budget upper limit positive It closes.
C13, the method as described in claim C11, which is characterized in that launched according to the targeted advertisements described each wide Accuse the corresponding advertising budget of credit rating of the currently practical budget consumption and each advertising channel flow on canal capacity Distribution, controlling dispensing speed of the targeted advertisements on each advertising channel flow includes:
Judge that the targeted advertisements launch whether the currently practical budget consumption on each advertising channel flow has reached To the corresponding advertising budget upper limit of respective credit rating；
If the targeted advertisements launch the currently practical budget consumption in some or certain several advertising channel flows, Reach the corresponding advertising budget upper limit of respective credit rating, then by the targeted advertisements in some or certain several advertising channels Dispensing speed on flow is set as 0, and the advertisement being no longer participate on some or certain several advertising channel flows is launched.
The control device that D14, a kind of advertisement are launched characterized by comprising
Monitoring modular, for monitoring the quality index for launching each advertising channel flow for having targeted advertisements；
Determining module according to the quality index monitored and is preset for being directed to each advertising channel flow Flow mass model determine the credit rating of each advertising channel flow, obtain the quality of each advertising channel flow Grade；The flow mass model includes the corresponding relationship between quality index and flow mass grade；
Distribution module, for determining each advertisement according to the preset budget allocation strategy for the targeted advertisements The corresponding advertising budget upper limit of the credit rating of canal capacity, the budget allocation strategy include that different quality grade is corresponding different Advertising budget distribution；
Statistical module launches the currently practical budget on each advertising channel flow for counting the targeted advertisements Consumption；
Control module, for launching the currently practical budget on each advertising channel flow according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of consumption and each advertising channel flow, controls the targeted advertisements in institute State the dispensing speed on each advertising channel flow.
D15, the device according to claim D14, which is characterized in that the distribution module is specifically used for according to pre- If the budget allocation strategy for the targeted advertisements, determine the corresponding advertisement of credit rating of each advertising channel flow The budget upper limit, the budget allocation strategy include that different quality grade corresponds to the different advertising budget upper limits, the credit rating It is positively correlated with the advertising budget upper limit.
D16, the device as described in claim D14, which is characterized in that the control module includes:
Judgment module, for judging that the targeted advertisements launch the currently practical budget on each advertising channel flow Whether consumption has reached the corresponding advertising budget upper limit of respective credit rating；
Setup module, if launched for the targeted advertisements in the currently practical of some or certain several advertising channel flows Budget consumption, have reached the corresponding advertising budget upper limit of respective credit rating, then by the targeted advertisements it is described some or Dispensing speed on certain several advertising channel flow is set as 0, is no longer participate on some or certain several advertising channel flows Advertisement launch.
E17, a kind of computer readable storage medium, are stored thereon with computer program, which is characterized in that the program is located Reason device performs the steps of when executing
The quality index for having each advertising channel flow of targeted advertisements is launched in monitoring；
For each advertising channel flow, according to the quality index and preset flow mass model monitored The credit rating for determining each advertising channel flow obtains the credit rating of each advertising channel flow；The flow Quality model includes the corresponding relationship between quality index and flow mass grade；
According to the preset budget allocation strategy for the targeted advertisements, the quality of each advertising channel flow is determined The corresponding advertising budget upper limit of grade, the budget allocation strategy include that different quality grade corresponds to different advertising budget point Match；
It counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
It is consumed according to currently practical budget of the targeted advertisements dispensing on each advertising channel flow and described The corresponding advertising budget distribution of the credit rating of each advertising channel flow, controls the targeted advertisements in each advertising channel stream Dispensing speed in amount.
F18, a kind of computer readable storage medium, are stored thereon with computer program, which is characterized in that the program is located Reason device performs the steps of when executing
Obtain the quality index of advertising channel flow；
According to the quality index of the advertising channel flow and preset flow mass model, the advertising channel stream is determined The credit rating of amount, the flow mass model include the corresponding relationship between quality index and flow mass grade；
According to preset budget allocation strategy, the corresponding advertising budget point of the credit rating of the advertising channel flow is determined Match, the budget allocation strategy includes that different quality grade corresponds to different advertising budget distribution；
It counts targeted advertisements and launches the currently practical budget consumption on the advertising channel flow；
Currently practical budget consumption and the advertisement on the advertising channel flow are launched according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of canal capacity, controls the targeted advertisements on the advertising channel flow Dispensing speed.
G19, a kind of computer equipment that control is launched for advertisement characterized by comprising
At least one processor；And
At least one processor being connect with the processor communication, wherein
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to refer to Enable the method being able to carry out as described in claim A1 to A5 or claim C11 to C13 is any.

Claims (10)

1. the control method that a kind of advertisement is launched characterized by comprising
Obtain the quality index of advertising channel flow；
According to the quality index of the advertising channel flow and preset flow mass model, the advertising channel flow is determined Credit rating, the flow mass model include the corresponding relationship between quality index and flow mass grade；
According to preset budget allocation strategy, the corresponding advertising budget distribution of the credit rating of the advertising channel flow is determined, The budget allocation strategy includes that different quality grade corresponds to different advertising budget distribution；
It counts targeted advertisements and launches the currently practical budget consumption on the advertising channel flow；
Currently practical budget consumption and the advertising channel on the advertising channel flow are launched according to the targeted advertisements The corresponding advertising budget distribution of the credit rating of flow, controls throwing of the targeted advertisements on the advertising channel flow Put speed.
2. the method as described in claim 1, which is characterized in that the different quality grade corresponds to different advertising budget distribution Include:
Different quality grade corresponds to the different advertising budget upper limits, and the credit rating and the advertising budget upper limit are positively correlated.
3. method according to claim 2, which is characterized in that launched according to the targeted advertisements in the advertising channel flow On currently practical budget consumption advertising budget distribution corresponding with credit rating of the advertising channel flow, control institute Stating dispensing speed of the targeted advertisements on the advertising channel flow includes:
It is described to judge whether currently practical budget consumption of the targeted advertisements dispensing on the advertising channel flow has reached The advertising budget upper limit；
If so, setting 0 for dispensing speed of the targeted advertisements on the advertising channel flow, it is no longer participate in described wide The advertisement accused on canal capacity is launched.
4. method according to any one of claims 1 to 3, which is characterized in that the preset flow mass model uses Following grade evaluation systems:
According toObtain the flow mass score of advertising channel flow, wherein Fi is the stream of i-th of advertising channel flow Mass fraction is measured, aj is j-th of flow mass index, and kj is the weight of j-th of flow mass index；
Determine that affiliated credit rating, different quality grade are corresponding with different mass fraction models according to the flow mass score It encloses.
5. method according to any one of claims 1 to 4, which is characterized in that the quality index includes: that flow reaches One of rate, two jump rates and order rate are a variety of.
6. the control device that a kind of advertisement is launched characterized by comprising
Module is obtained, for obtaining the quality index of advertising channel flow；
Determining module, for according to the advertising channel flow quality index and preset flow mass model, determine described in The credit rating of advertising channel flow, the flow mass model include the corresponding pass between quality index and flow mass grade System；
Distribution module, for determining that the credit rating of the advertising channel flow is corresponding according to preset budget allocation strategy Advertising budget distribution, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
Statistical module launches the currently practical budget consumption on the advertising channel flow for counting targeted advertisements；
Control module, for according to the targeted advertisements launch on the advertising channel flow currently practical budget consumption and The corresponding advertising budget distribution of the credit rating of the advertising channel flow, controls the targeted advertisements in the advertisement canal Dispensing speed on road flow.
7. the control method that a kind of advertisement is launched characterized by comprising
The quality index for having each advertising channel flow of targeted advertisements is launched in monitoring；
For each advertising channel flow, determined according to the quality index monitored and preset flow mass model The credit rating of each advertising channel flow obtains the credit rating of each advertising channel flow；The flow mass Model includes the corresponding relationship between quality index and flow mass grade；
According to the preset budget allocation strategy for the targeted advertisements, the credit rating of each advertising channel flow is determined The corresponding advertising budget upper limit, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
It counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
It is consumed according to currently practical budget of the targeted advertisements dispensing on each advertising channel flow and described each wide The corresponding advertising budget distribution of credit rating for accusing canal capacity, controls the targeted advertisements on each advertising channel flow Dispensing speed.
8. the control device that a kind of advertisement is launched characterized by comprising
Monitoring modular, for monitoring the quality index for launching each advertising channel flow for having targeted advertisements；
Determining module, for being directed to each advertising channel flow, according to the quality index and preset stream monitored Amount quality model determines the credit rating of each advertising channel flow, obtains the quality etc. of each advertising channel flow Grade；The flow mass model includes the corresponding relationship between quality index and flow mass grade；
Distribution module, for determining each advertising channel according to the preset budget allocation strategy for the targeted advertisements The corresponding advertising budget upper limit of the credit rating of flow, the budget allocation strategy include different quality grade correspond to it is different wide Accuse budget allocation；
Statistical module disappears for counting currently practical budget of the targeted advertisements dispensing on each advertising channel flow Consumption；
Control module disappears for launching the currently practical budget on each advertising channel flow according to the targeted advertisements Consumption and the corresponding advertising budget distribution of the credit rating of each advertising channel flow, control the targeted advertisements described Dispensing speed on each advertising channel flow.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is held by processor It is performed the steps of when row
The quality index for having each advertising channel flow of targeted advertisements is launched in monitoring；
For each advertising channel flow, determined according to the quality index monitored and preset flow mass model The credit rating of each advertising channel flow obtains the credit rating of each advertising channel flow；The flow mass Model includes the corresponding relationship between quality index and flow mass grade；
According to the preset budget allocation strategy for the targeted advertisements, the credit rating of each advertising channel flow is determined The corresponding advertising budget upper limit, the budget allocation strategy include that different quality grade corresponds to different advertising budget distribution；
It counts the targeted advertisements and launches the currently practical budget consumption on each advertising channel flow；
It is consumed according to currently practical budget of the targeted advertisements dispensing on each advertising channel flow and described each wide The corresponding advertising budget distribution of credit rating for accusing canal capacity, controls the targeted advertisements on each advertising channel flow Dispensing speed.
10. a kind of computer equipment for launching control for advertisement characterized by comprising
At least one processor；And
At least one processor being connect with the processor communication, wherein
The memory is stored with the program instruction that can be executed by the processor, and the processor calls described program to instruct energy It is enough execute claim 1 to 5 or claim 7 it is any as described in method.
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