CN109919659A - Method for pushing, device and the computer equipment of advertisement clearing scheme - Google Patents
Method for pushing, device and the computer equipment of advertisement clearing scheme Download PDFInfo
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- CN109919659A CN109919659A CN201910074641.4A CN201910074641A CN109919659A CN 109919659 A CN109919659 A CN 109919659A CN 201910074641 A CN201910074641 A CN 201910074641A CN 109919659 A CN109919659 A CN 109919659A
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Abstract
This application involves technical field of data processing, the method for pushing of the advertisement clearing scheme of the application, include: the history advertisement scheme for each type collected in advance by artificial intelligence analysis's business platform and its relationship of target audience, classification information and profit margin accounting value, constructs clearing scheme model；Obtain the advertisement scheme that user is uploaded to business platform, the target audience for extracting advertisement scheme and classification information；The target audience of advertisement scheme and classification information are inputted into clearing scheme model, obtain several clearing schemes to be screened and its corresponding profit margin accounting value；The highest clearing scheme to be screened of profit margin accounting value is screened as clearing scheme and pushes to user.The application also provides corresponding driving means and computer equipment.Method for pushing, device and the computer equipment of advertisement clearing scheme can overcome existing technological deficiency, and the resulting clearing scheme reproducibility of the application is good and accuracy is high, can be maximized the dispensing effect of advertisement scheme by clearing scheme.
Description
Technical field
The present invention relates to technical field of data processing, specifically, the present invention relates to a kind of push of advertisement clearing scheme
Method, apparatus and computer equipment.
Background technique
In the scene of advertisement pushing, it is often necessary to push advertisement according to certain advertisement pushing scheme.It is different
Dispensing scheme cause launch effect and dispensing settlement information it is different.
The technical solution of the prior art is to determine dispensing scheme according to the content to advertisement, according to the scheme of dispensing and extensively
It accuses monovalent information and generates clearing scheme.
The uncertainty for the clearing scheme that the above-mentioned prior art generates is big, and identical advertisement scheme is also possible to obtain difference
Clearing scheme, clearing scheme reproducibility is poor, and clearing scheme is also inaccurate, cannot be maximum by the dispensing effect of advertisement scheme
Change.
Summary of the invention
The purpose of the present invention is intended at least can solve above-mentioned one of technological deficiency, especially settles accounts the uncertainty of scheme
Greatly, identical advertisement scheme is also possible to obtain different clearing schemes, and clearing scheme reproducibility is poor, and clearing scheme is also not allowed
It really, cannot be by the maximized technological deficiency of dispensing effect of advertisement scheme.
The application provides a kind of method for pushing of advertisement clearing scheme, comprising:
The history advertisement scheme for each type collected in advance by artificial intelligence analysis's business platform and its target audience,
The relationship of classification information and profit margin accounting value constructs clearing scheme model；
Obtain the advertisement scheme that user is uploaded to the business platform, the target audience for extracting the advertisement scheme and classification
Information；
The target audience of the advertisement scheme and classification information are inputted into the clearing scheme model, obtained several to be screened
Clearing scheme and its corresponding profit margin accounting value；
The highest clearing scheme to be screened of profit margin accounting value is screened as clearing scheme and pushes to the user.
In one embodiment, described that the target audience of the advertisement scheme and classification information are inputted into clearing scheme mould
Type, before the step of obtaining several clearing schemes to be screened and its corresponding profit margin accounting value, further includes:
Pass through the clearing scheme of the advertisement scheme of each type of collection of business platform and its target audience and corresponding profit
Rate data；
Intelligent is carried out to the classification information of advertisement scheme, target audience and its clearing scheme according to the rate of return data
It practises, obtains advertisement scheme profit margin accounting value and its classification information, target audience and the corresponding relationship for settling accounts scheme；
Clearing scheme model is constructed by artificial intelligence analysis according to the corresponding relationship.
In one embodiment, described that clearing scheme model is constructed by artificial intelligence analysis according to the corresponding relationship
After step, further includes:
The advertisement scheme and its real data for test are obtained from business platform；Wherein, the real data includes
Target audience, classification information and the profit margin accounting value of corresponding advertisement scheme；
Advertisement scheme input clearing scheme model is obtained into test data；
The accuracy rate of clearing scheme model is calculated by real data and test data；
Screen the clearing scheme model that the accuracy rate is greater than given threshold.
In one embodiment, the clearing scheme include in billing cycle and charge mode expose payment, pay-per-click,
Conversion payment, turnover payment and ratio of sharing in the benefit.
In one embodiment, the highest clearing scheme to be screened of the screening profit margin accounting value is pushed away as clearing scheme
After the step of sending to the user, further includes:
The advertisement scheme is launched according to billing cycle in the clearing scheme and charge mode；
When the profit margin accounting value for setting the advertisement scheme in the period is less than the profit margin accounting threshold value of setting, adjustment
The clearing scheme.
In one embodiment, the highest clearing scheme to be screened of the screening profit margin accounting value is pushed away as clearing scheme
Before the step of sending to the user, further includes:
The budget numerical value that the user corresponds to advertisement scheme is obtained from budgeting system；
Estimated price is calculated according to clearing scheme to be screened；
Screen the clearing scheme to be screened that estimated price is less than or equal to budget numerical value.
In one embodiment, the highest clearing scheme to be screened of the screening profit margin accounting value is pushed away as clearing scheme
After the step of sending to the user, further includes:
The clearing scheme is pushed to corresponding audit terminal to audit；
When audit terminal feedback clearing scheme passes through, advertisement scheme is launched according to clearing scheme.
The application also provides a kind of driving means of advertisement clearing scheme, comprising:
Construction unit, the history advertisement scheme of each type for being collected in advance by artificial intelligence analysis's business platform
And its relationship of target audience, classification information and profit margin accounting value, construct clearing scheme model；
Extraction unit, the advertisement scheme for being uploaded to the business platform for obtaining user, extracts the advertisement scheme
Target audience and classification information；
Computing unit, for the target audience of the advertisement scheme and classification information to be inputted the clearing scheme model,
Obtain several clearing schemes to be screened and its corresponding profit margin accounting value；
Screening unit pushes to institute for screening the highest clearing scheme to be screened of profit margin accounting value as clearing scheme
State user.
The application also provides a kind of electronic equipment, and the electronic equipment includes:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to the push of scheme is settled accounts in the advertisement as described in any one of above-described embodiment embodiment
The step of method.
The application also provides a kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by moving
When the processor of dynamic terminal executes, so that mobile terminal is able to carry out advertisement clearing side described in any one of above-described embodiment embodiment
The step of method for pushing of case.
The method for pushing of above-mentioned advertisement clearing scheme, comprising: collected in advance by artificial intelligence analysis's business platform each
The relationship of the history advertisement scheme of a type and its target audience, classification information and profit margin accounting value construct clearing scheme mould
Type；Obtain the advertisement scheme that user is uploaded to the business platform, the target audience for extracting the advertisement scheme and classification information；
The target audience of the advertisement scheme and classification information are inputted into the clearing scheme model, obtain several clearing schemes to be screened
And its corresponding profit margin accounting value；The screening highest clearing scheme to be screened of profit margin accounting value is pushed to as clearing scheme
The technical solution of the user can overcome the uncertainty for settling accounts scheme in the prior art big, and identical advertisement scheme also has
It is likely to be obtained the technological deficiency of different clearing schemes, the clearing scheme reproducibility obtained by the application is preferable, clearing side
Case accuracy is high, can be maximized the dispensing effect of advertisement scheme by clearing scheme.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is the application scenarios schematic diagram that the method for pushing of scheme is settled accounts in the advertisement of one embodiment；
Fig. 2 is the method flow diagram that the method for pushing of scheme is settled accounts in the advertisement of one embodiment；
Fig. 3 is the method flow diagram that clearing scheme model is constructed in embodiment；
Fig. 4 is the method flow diagram that the present embodiment screens clearing scheme model；
Fig. 5 is the method flow diagram that clearing scheme is adjusted according to advertisement scheme input situation of embodiment；
Fig. 6 is the method flow diagram for the clearing scheme that screening meets budget numerical value in embodiment；
Fig. 7 be one embodiment audit clearing scheme after the method flow diagram launched；
The apparatus structure schematic diagram of the driving means of the advertisement clearing scheme of embodiment shown in Fig. 8；
The computer equipment figure of the driving means of the advertisement clearing scheme of embodiment shown in Fig. 9.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, and for explaining only the invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that being arranged used in specification of the invention
Diction " comprising " refer to that there are the feature, integer, step, operation, element and/or component, but it is not excluded that in the presence of or addition
Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member
Part is " connected " or when " coupled " to another element, it can be directly connected or coupled to other elements, or there may also be
Intermediary element.In addition, " connection " used herein or " coupling " may include being wirelessly connected or wirelessly coupling.It is used herein to arrange
Diction "and/or" includes one or more associated wholes for listing item or any cell and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here
To explain.
In order to overcome in the prior art, the uncertainty for settling accounts scheme is big, and identical advertisement scheme is also possible to obtain not
Same clearing scheme, clearing scheme information reproducibility is poor, and clearing scheme is also inaccurate, cannot be by the dispensing effect of advertisement scheme
Maximized technological deficiency, propose in the application a kind of advertisement clearing scheme method for pushing and corresponding advertisement clearing scheme
The application scenarios of method for pushing.
Referring to FIG. 1, Fig. 1 is the application scenarios schematic diagram that the method for pushing of scheme is settled accounts in the advertisement of one embodiment.On
The application scenarios for stating the method for pushing of corresponding advertisement clearing scheme are the method for pushing for illustratively showing advertisement clearing scheme.It should
Application scenarios include the business platform for handling the push of advertisement clearing scheme, the host that business platform passes through network connection and user
11 carry out data interaction, and user can be with operation interactive system, and interactive information is sent to business platform by host.Business is flat
Platform is also connected with auditing system, advertising database and budgeting system respectively, and carries out data transmission.
Referring to FIG. 2, Fig. 2 is the method flow diagram that the method for pushing of scheme is settled accounts in the advertisement of one embodiment.The application
A kind of method for pushing of advertisement clearing scheme is provided in embodiment, comprising:
Step S20: the history advertisement scheme for each type collected in advance by artificial intelligence analysis's business platform and its
Target audience, classification information and profit margin accounting value relationship, construct clearing scheme model.
Step S21: obtaining user and be uploaded to the advertisement scheme of the business platform, extract the target of the advertisement scheme by
Many and classification information.
Step S22: the target audience of the advertisement scheme and classification information are inputted into the clearing scheme model, if obtaining
Do clearing scheme to be screened and its corresponding profit margin accounting value.
Wherein, clearing scheme model passes through target audience, classification information and the profit margin of artificial intelligence analysis's advertisement scheme
The relationship of accounting value constructs to obtain.
Step S23: the screening highest clearing scheme to be screened of profit margin accounting value pushes to the use as clearing scheme
Family.
Wherein, target audience can be is divided with standards such as occupation, age, purchasing power, consumption habits, can be with root
It is divided according to regional factors such as region, schools.Classification information refers to that advertisement scheme is classified to obtain according to its content correspondence
Classification information, advertisement scheme can according to promote object classify, can also be classified according to popularizing form.For example,
It is that commodity or service can classify according to object.Above-mentioned profit margin accounting value refers to that advertising expenditure accounts for later transformation benefit
The ratio of profit can measure the dispensing effect of advertisement.In other possible embodiments, can also by registration rate, order
Read the dispensing effect of the parameter measures advertisements such as rate, buying rate, viewing number or audience ratings.These parameters can also be accounted for profit margin
Ratio replacement, combination are used alone, for measuring the dispensing effect of advertisement.
In above process, clearing scheme model can be obtained by preparatory building and continuous training.The mistake of building
Journey can be history advertisement scheme and its target audience, classification information and profit margin for each type that business platform is collected in advance
Accounting value.It certainly, can also be with the history advertisement scheme and its target of each type of typing in the historical data base pre-established
Audient, classification information and profit margin accounting value, business platform can directly read corresponding data from aforementioned historical data base
It is analyzed in source.In addition to this, business platform can acquire in real time current advertisement scheme and its target audience, classification information with
Profit margin accounting value is as historical data (including advertisement scheme and its target audience, classification information and profit margin accounting
Value).Business platform constructs clearing scheme model by artificial intelligence analysis's historical data above-mentioned.The mode of artificial intelligence can
To be using neural convolutional network algorithm to the pass between advertisement scheme and its target audience, classification information and profit margin accounting value
System carries out deep learning, carries out building model according to mapping relations therein.Neural convolutional network algorithm can be by aforementioned history
The relationship of data carries out the depth intelligence learning of two dimension or more.
The available user of business platform is uploaded to the advertisement scheme of business platform, and business platform extracts in advertisement scheme
Target audience and classification information.Business platform by advertisement scheme target audience and classification information be input to clearing scheme model
In, clearing scheme model accordingly exports at least one set of clearing scheme to be screened and the corresponding profit margin of group clearing scheme to be screened
Accounting value.
Business platform is screened according to the numerical value of profit margin accounting value, screen profit margin accounting value numerical value it is highest to
Clearing scheme is screened as final clearing scheme, by being pushed to the host 11 of user, finally shows that user uploads to user
To the corresponding clearing scheme of advertisement scheme of operation system.
The higher clearing scheme model of accuracy in order to obtain provides a kind of technical solution in the embodiment of the present application, please join
Examine Fig. 3, the history advertisement scheme and its target of each type that step S20 is collected in advance by artificial intelligence analysis's business platform
Audient, classification information and profit margin accounting value relationship, construct clearing scheme model the step of, comprising:
Step S31: by the clearing scheme of the advertisement scheme of each type of collection of business platform and its target audience and
Corresponding rate of return data.
Step S32: according to the rate of return data to the classification information of advertisement scheme, target audience and its clearing scheme into
Row intelligence learning obtains advertisement scheme profit margin accounting value and its classification information, target audience and the corresponding relationship for settling accounts scheme.
Step S33: clearing scheme model is constructed by artificial intelligence analysis according to the corresponding relationship.
In above process, business platform collects the advertisement scheme of each type by interacting with advertising database
Clearing scheme and its target audience and corresponding rate of return data.Classification of the business platform according to rate of return data to advertisement scheme
Information, target audience and its clearing scheme carry out the artificial intelligence study of convolutional neural networks algorithm, and extraction obtains advertisement scheme
Profit margin accounting value and corresponding mapping relations between its classification information, target audience and clearing scheme.
Business platform is according to the profit margin accounting values of a variety of different types of advertisement schemes and its classification information, target audience
And corresponding mapping relations between clearing scheme, construct clearing scheme model.The clearing scheme model that above-mentioned building obtains can be with
At least one clearing scheme is obtained by input profit margin accounting value, advertisement scheme and its classification information, target audience.Clearing side
Case model can also by input clearing scheme reversely obtain profit margin accounting value, classification information and the target of advertisement scheme by
It is many.
In some scenes, the clearing scheme model constructed needs to know clearing scheme model by inspection
Output result whether can obtain relatively accurate result.For this purpose, providing a kind of technical solution in the embodiment of the present application, ask
With reference to Fig. 4, step S31 according to the corresponding relationship by artificial intelligence analysis construct clearing scheme model the step of after, also
Include:
Step S41: the advertisement scheme and its real data for test are obtained from business platform；Wherein, the reality
Data include target audience, classification information and the profit margin accounting value of corresponding advertisement scheme.
Step S42: advertisement scheme input clearing scheme model is obtained into test data.
Step S43: the accuracy rate of clearing scheme model is calculated by real data and test data；
Step S44: the clearing scheme model that the accuracy rate is greater than given threshold is screened.
In above process, after constructing clearing scheme model, the advertisement side for test is obtained from business platform
Case and its real data.In addition to this, business platform can also be by obtaining the advertisement side for test from advertising database
Case and its real data.Wherein, real data can be the dispensing such as profit margin accounting value in actual advertisement release process
Efficacy parameter further includes the actual conditions of target audience, classification information.
Business platform is surveyed several advertisement scheme input clearing scheme models launched in advertising database
Data are tried, test data can reflect the accuracy of clearing scheme model.Business platform passes through the actual number in advertising database
According to the test data with clearing scheme model output, the accuracy rate of clearing scheme model is calculated.Business platform can be simultaneously
Multiple clearing scheme models are carried out with the calculating of accuracy rate.Business platform screens the clearing scheme mould that accuracy rate is greater than given threshold
Type selects accuracy rate can be to guarantee the knot generated subsequently through clearing scheme model greater than the clearing scheme model of given threshold
The accuracy rate of calculation scheme.
In some scenes, above-mentioned clearing scheme include in billing cycle and charge mode expose payment, pay-per-click,
Conversion payment, turnover payment and ratio of sharing in the benefit.For example, the clearing scheme of an advertisement scheme can be the knot according to a monthly knot
Period calculating is calculated, can also be settled accounts according to the charge mode of pay-per-click.
Embodiments herein also provides a kind of technical solution, and the dispensing of advertisement scheme is carried out using above-mentioned clearing scheme.
Referring to FIG. 5, described in pushing in the step S23 screening highest clearing scheme to be screened of profit margin accounting value as clearing scheme
After the step of user, further includes:
Step S51: the advertisement scheme is launched according to billing cycle in the clearing scheme and charge mode.
Step S52: when the profit margin accounting value of the advertisement scheme in the setting period is less than the profit margin accounting threshold of setting
When value, the clearing scheme is adjusted.
In above process, business platform is after generating clearing scheme, according to the billing cycle and charging in clearing scheme
Mode launches corresponding advertisement scheme.Relevant information of the business platform after launching advertisement scheme, after available dispensing.When setting
When the profit margin accounting value of the advertisement scheme is less than the profit margin accounting threshold value of setting in fixed cycle, business platform is adjustable
The clearing scheme.Business platform can select other clearing scheme models, again according to current profit margin accounting value again
Determine clearing scheme.Operation system can also adjust the putting mode in clearing scheme, to promote profit margin accounting value.
Referring to FIG. 6, providing a kind of technical solution in the embodiment of the present application, profit margin accounting is screened described in step S23
It is worth before the step of highest clearing scheme to be screened pushes to the user as clearing scheme, further includes:
Step S61: the budget numerical value that the user corresponds to advertisement scheme is obtained from budgeting system；
Step S62: estimated price is calculated according to clearing scheme to be screened；
Step S63: screening estimated price is less than or equal to the clearing scheme to be screened of budget numerical value.
In above process, business platform obtains the budget numerical value that the user corresponds to advertisement scheme from budgeting system.
Budget numerical value therein can be the total budget amount of corresponding advertisement, be also possible to respective items now pre- for ad classification
Calculate the amount of money.The budget numerical value of respective advertisement scheme is recorded in budgeting system.It is obtained according to clearing scheme model several to be screened
Clearing scheme calculates the estimated price of respective advertisement scheme according to metering period therein and charging mode.Business platform screening
Estimated price is less than or equal to the clearing scheme to be screened of budget numerical value.When business platform judges estimated price is greater than budget numerical value
Clearing scheme to be screened when, adjustable clearing scheme to be screened, in order to which the estimated price of clearing scheme to be screened meets
The requirement of budget numerical value in budgeting system.
Auditing system can also further audit corresponding advertising information and settlement information.It is also mentioned in embodiments herein
For a kind of technical solution, referring to FIG. 7, the highest clearing scheme to be screened of step S23 screening profit margin accounting value is as clearing
Scheme pushed to after the step of user, further includes:
Step S71: the clearing scheme is pushed to corresponding audit terminal and is audited；
Step S72: when audit terminal feedback clearing scheme passes through, advertisement scheme is thrown according to clearing scheme
It puts.
Referring to FIG. 1, business platform can also go to advertising information and settlement information careful before launching advertisement scheme
Core system.Clearing scheme can be pushed to corresponding audit terminal by business platform, and user can consult extensively in audit terminal
Information and settlement information are accused, and is accordingly audited.If the state of audit is not pass through, then advertisement scheme cannot be according to correspondence
Clearing scheme carry out advertisement dispensing.When audit terminal feedback clearing scheme passes through, business platform presses advertisement scheme
It is launched according to clearing scheme.
Referring to FIG. 8, embodiments herein also provides a kind of driving means of advertisement clearing scheme, comprising:
Construction unit 80, the history advertisement side of each type for being collected in advance by artificial intelligence analysis's business platform
Case and its relationship of target audience, classification information and profit margin accounting value construct clearing scheme model；
Extraction unit 81, the advertisement scheme for being uploaded to the business platform for obtaining user, extracts the advertisement scheme
Target audience and classification information；
Computing unit 82, for the target audience of the advertisement scheme and classification information to be inputted the clearing scheme mould
Type obtains several clearing schemes to be screened and its corresponding profit margin accounting value；Wherein, clearing scheme model passes through artificial intelligence
The relationship for analyzing the target audience of advertisement scheme, classification information and profit margin accounting value constructs to obtain；
Screening unit 83 is pushed to for screening the highest clearing scheme to be screened of profit margin accounting value as clearing scheme
The user.
Wherein, target audience can be is divided with standards such as occupation, age, purchasing power, consumption habits, can be with root
It is divided according to regional factors such as region, schools.Classification information refers to that advertisement scheme is classified to obtain according to its content correspondence
Classification information, advertisement scheme can according to promote object classify, can also be classified according to popularizing form.For example,
It is that commodity or service can classify according to object.Above-mentioned profit margin accounting value refers to that advertising expenditure accounts for later transformation benefit
The ratio of profit can measure the dispensing effect of advertisement.In other possible embodiments, can also by registration rate, order
Read the dispensing effect of the parameter measures advertisements such as rate, buying rate, viewing number or audience ratings.These parameters can also be accounted for profit margin
Ratio replacement, combination are used alone, for measuring the dispensing effect of advertisement.
In above system, the available user of business platform is uploaded to the advertisement scheme of business platform, and business platform mentions
Take the target audience in advertisement scheme and classification information.Business platform by advertisement scheme target audience and classification information input
Into clearing scheme model, clearing scheme model accordingly exports at least one set of clearing scheme to be screened and group clearing side to be screened
The corresponding profit margin accounting value of case.
Business platform is screened according to the numerical value of profit margin accounting value, screen profit margin accounting value numerical value it is highest to
Clearing scheme is screened as final clearing scheme, by being pushed to the host 11 of user, finally shows that user uploads to user
To the corresponding clearing scheme of advertisement scheme of operation system.
Embodiments herein also provides a kind of electronic equipment, and the electronic equipment includes:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to pushing away for scheme is settled accounts in the advertisement as described in any one of embodiment embodiment among the above
The step of delivery method.
In one embodiment it is proposed that a kind of computer equipment, the computer equipment include memory, processor and
It is stored in the computer program that can be run on the memory and on the processor, the processor executes the computer
It is performed the steps of when program
The history advertisement scheme for each type collected in advance by artificial intelligence analysis's business platform and its target audience,
The relationship of classification information and profit margin accounting value constructs clearing scheme model；
Obtain the advertisement scheme that user is uploaded to business platform, the target audience for extracting the advertisement scheme and classification letter
Breath；
The target audience of the advertisement scheme and classification information are inputted into clearing scheme model, obtain several clearing to be screened
Scheme and its corresponding profit margin accounting value；Wherein, clearing scheme model by the target of artificial intelligence analysis's advertisement scheme by
The relationship of many, classification information and profit margin accounting value constructs to obtain；
The highest clearing scheme to be screened of profit margin accounting value is screened as clearing scheme and pushes to the user.
Embodiments herein also provides a kind of non-transitorycomputer readable storage medium, when in the storage medium
When instruction is executed by the processor of mobile terminal, so that mobile terminal is able to carry out such as any one of above-described embodiment embodiment institute
The step of stating the method for pushing of advertisement clearing scheme.
In one embodiment it is proposed that a kind of storage medium for being stored with computer-readable instruction, this is computer-readable
When instruction is executed by one or more processors, so that one or more processors execute following steps:
The history advertisement scheme for each type collected in advance by artificial intelligence analysis's business platform and its target audience,
The relationship of classification information and profit margin accounting value constructs clearing scheme model；
Obtain the advertisement scheme that user is uploaded to business platform, the target audience for extracting the advertisement scheme and classification letter
Breath；
The target audience of the advertisement scheme and classification information are inputted into clearing scheme model, obtain several clearing to be screened
Scheme and its corresponding profit margin accounting value；Wherein, clearing scheme model by the target of artificial intelligence analysis's advertisement scheme by
The relationship of many, classification information and profit margin accounting value constructs to obtain；
The highest clearing scheme to be screened of profit margin accounting value is screened as clearing scheme and pushes to the user.
Referring to FIG. 9, Fig. 9 is the schematic diagram of internal structure of computer equipment in one embodiment.The computer equipment packet
Include processor, non-volatile memory medium, memory and the network interface connected by system bus.Wherein, which sets
Standby non-volatile memory medium is stored with operating system, database and computer-readable instruction, can be stored with control in database
When the computer-readable instruction is executed by processor, it is a kind of complete based on network encyclopaedia to may make that processor is realized for part information sequence
The intelligent answer method of book.The processor of the computer equipment supports entire computer to set for providing calculating and control ability
Standby operation.Computer-readable instruction can be stored in the memory of the computer equipment, the computer-readable instruction is processed
When device executes, processor may make to execute a kind of intelligent answer method based on network encyclopedia.The net of the computer equipment
Network interface is used for and terminal connection communication.It will be understood by those skilled in the art that structure shown in Fig. 9, only with this Shen
Please the relevant part-structure of scheme block diagram, do not constitute the limit for the computer equipment being applied thereon to application scheme
Fixed, specific computer equipment may include perhaps combining certain components or tool than more or fewer components as shown in the figure
There is different component layouts.
The method for pushing of above-mentioned advertisement clearing scheme, comprising: collected in advance by artificial intelligence analysis's business platform each
The relationship of the history advertisement scheme of a type and its target audience, classification information and profit margin accounting value construct clearing scheme mould
Type；Obtain the advertisement scheme that user is uploaded to the business platform, the target audience for extracting the advertisement scheme and classification information；
The target audience of the advertisement scheme and classification information are inputted into the clearing scheme model, obtain several clearing schemes to be screened
And its corresponding profit margin accounting value；Wherein, clearing scheme model passes through the target audience of artificial intelligence analysis's advertisement scheme, divides
Category information and the relationship of profit margin accounting value construct to obtain；The highest clearing scheme to be screened of profit margin accounting value is screened as knot
Calculation scheme pushes to the technical solution of the user, and the uncertainty for settling accounts scheme in the prior art can be overcome big, identical
Advertisement scheme is also possible to obtain the technological deficiency of different clearing schemes, the clearing scheme reproducibility obtained by the application
Preferably, clearing scheme accuracy is high, can be maximized the dispensing effect of advertisement scheme by clearing scheme.
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of method for pushing of advertisement clearing scheme characterized by comprising
The history advertisement scheme for each type collected in advance by artificial intelligence analysis's business platform and its target audience, classification
The relationship of information and profit margin accounting value constructs clearing scheme model；
Obtain the advertisement scheme that user is uploaded to the business platform, the target audience for extracting the advertisement scheme and classification letter
Breath；
The target audience of the advertisement scheme and classification information are inputted into the clearing scheme model, obtain several clearing to be screened
Scheme and its corresponding profit margin accounting value；
The highest clearing scheme to be screened of profit margin accounting value is screened as clearing scheme and pushes to the user.
2. the method for pushing of advertisement clearing scheme according to claim 1, which is characterized in that described to pass through artificial intelligence point
The history advertisement scheme for each type that analysis business platform is collected in advance and its target audience, classification information and profit margin accounting value
Relationship, construct clearing scheme model the step of, comprising:
Pass through the clearing scheme of the advertisement scheme of each type of collection of business platform and its target audience and corresponding profit margin number
According to；
Intelligence learning is carried out to the classification information of advertisement scheme, target audience and its clearing scheme according to the rate of return data,
Obtain advertisement scheme profit margin accounting value and its classification information, target audience and the corresponding relationship for settling accounts scheme；
Clearing scheme model is constructed by artificial intelligence analysis according to the corresponding relationship.
3. the method for pushing of advertisement clearing scheme according to claim 2, which is characterized in that described according to the corresponding pass
After the step of system constructs clearing scheme model by artificial intelligence analysis, further includes:
The advertisement scheme and its real data for test are obtained from business platform；Wherein, the real data includes corresponding to
Target audience, classification information and the profit margin accounting value of advertisement scheme；
Advertisement scheme input clearing scheme model is obtained into test data；
The accuracy rate of clearing scheme model is calculated by real data and test data；
Screen the clearing scheme model that the accuracy rate is greater than given threshold.
4. the method for pushing of advertisement clearing scheme according to claim 1, which is characterized in that the clearing scheme includes knot
It calculates and exposes payment, pay-per-click, conversion payment, turnover payment and ratio of sharing in the benefit in period and charge mode.
5. the method for pushing of advertisement clearing scheme according to claim 4, which is characterized in that the screening profit margin accounting
It is worth after the step of highest clearing scheme to be screened pushes to the user as clearing scheme, further includes:
The advertisement scheme is launched according to billing cycle in the clearing scheme and charge mode；
When the profit margin accounting value for setting the advertisement scheme in the period is less than the profit margin accounting threshold value of setting, described in adjustment
Clearing scheme.
6. the method for pushing of advertisement clearing scheme according to claim 1, which is characterized in that the screening profit margin accounting
It is worth before the step of highest clearing scheme to be screened pushes to the user as clearing scheme, further includes:
The budget numerical value that the user corresponds to advertisement scheme is obtained from budgeting system；
Estimated price is calculated according to clearing scheme to be screened；
Screen the clearing scheme to be screened that estimated price is less than or equal to budget numerical value.
7. the method for pushing of advertisement clearing scheme according to claim 1, which is characterized in that the screening profit margin accounting
It is worth after the step of highest clearing scheme to be screened pushes to the user as clearing scheme, further includes:
The clearing scheme is pushed to corresponding audit terminal to audit；
When audit terminal feedback clearing scheme passes through, advertisement scheme is launched according to clearing scheme.
8. a kind of driving means of advertisement clearing scheme characterized by comprising
Construction unit, the history advertisement scheme of each type for being collected in advance by artificial intelligence analysis's business platform and its
Target audience, classification information and profit margin accounting value relationship, construct clearing scheme model；
Extraction unit, the advertisement scheme for being uploaded to business platform for obtaining user, extracts the target audience of the advertisement scheme
And classification information；
Computing unit is obtained for the target audience of the advertisement scheme and classification information to be inputted the clearing scheme model
Several clearing schemes to be screened and its corresponding profit margin accounting value；
Screening unit pushes to the use for screening the highest clearing scheme to be screened of profit margin accounting value as clearing scheme
Family.
9. a kind of electronic equipment, which is characterized in that the electronic equipment includes:
Processor；
Memory for storage processor executable instruction；
Wherein, the processor is configured to pushing away for scheme is settled accounts in the advertisement as described in any one of claim 1~7 claim
The step of delivery method.
10. a kind of non-transitorycomputer readable storage medium, which is characterized in that when the instruction in the storage medium is by moving
When the processor of terminal executes, so that mobile terminal is able to carry out the advertisement as described in any one of claim 1~7 claim
The step of method for pushing of clearing scheme.
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