CN109903093A - Communicate marketing method and platform - Google Patents
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- CN109903093A CN109903093A CN201910147273.1A CN201910147273A CN109903093A CN 109903093 A CN109903093 A CN 109903093A CN 201910147273 A CN201910147273 A CN 201910147273A CN 109903093 A CN109903093 A CN 109903093A
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Abstract
This disclosure relates to which field of communication technology, provides a kind of communication marketing method, comprising: deviate the deviation accounting of communication cost month in the communication cost that the multiple continuous moon in one's duty communication cost information calculate every month according to user；According to the size of deviation accounting to the segment factor for carrying out in multiple continuous months being segmented and generating according to the month quantity fallen into each segmentation each segmentation；Judge whether user is Wave type user according to distribution situation of multiple continuous months in each segmentation, if so, adjustment segment factor；The ARPU value of user is generated according to segment factor and cost information of entering an item of expenditure in the accounts；When user is Wave type user, otherwise matching Wave type marketing strategy matches marketing strategy corresponding to the user with the ratio of the ARPU average value obtained in advance according to ARPU value.Correspondingly, the disclosure additionally provides a kind of communication marketing platform.
Description
Technical field
This disclosure relates to field of communication technology, in particular to communication marketing method and platform.
Background technique
Existing operator's marketing work, ARPU (Average Revenue Per User, every user mostly based on user
Average income) value realizes that the ARPU value of user is higher, the preferential policy for giving it is abundanter, preferential dynamics is bigger.Therefore, quasi-
The ARPU value for really defining user is most important to the marketing work of user.Existing ARPU value defines method, or according to continuous
Multiple months communication cost average generations, or simple weighted and generation of averaging only are carried out to part month, it can not be to fluctuation
The ARPU value of type user carries out accurate definition.
It should be noted that the above description of the technical background be intended merely to it is convenient to the technical solution of the disclosure carry out it is clear,
Complete explanation, and facilitate the understanding of those skilled in the art and illustrate.Cannot merely because these schemes in the disclosure
Background technology part is expounded and thinks that above-mentioned technical proposal is known to those skilled in the art.
Summary of the invention
The disclosure aims to solve at least one of the technical problems existing in the prior art, proposes a kind of communication marketing method
And platform.
In a first aspect, the embodiment of the present disclosure provides a kind of communication marketing method, comprising:
Deviate communication in the communication cost that the multiple continuous moon in one's duty communication cost information calculate every month according to user
The deviation accounting of expense month；
According to deviate accounting size to carry out in the multiple continuous month segmentation and according to the moon fallen into each segmentation
Number amount generates the segment factor of each segmentation；
Judge whether the user is Wave type user according to distribution situation of the multiple continuous month in each segmentation,
If so, adjusting the segment factor；
The ARPU value of the user is generated according to the segment factor and the cost information of entering an item of expenditure in the accounts；
When the user is Wave type user, Wave type marketing strategy is matched, otherwise, according to the ARPU value and in advance
The ratio of the ARPU average value of acquisition matches marketing strategy corresponding with the user.
In some embodiments, the step of generating the segment factor of each segmentation specifically includes: passing through formula RatioM=
CountM/ (∑ Counti*Counti) generates the segment factor of m-th segmentation, wherein RatioM indicates point of m-th segmentation
Section coefficient, i=1,2,3...M ', M ' indicate segmentation total quantity, CountM indicates the month quantity fallen into m-th segmentation,
Counti indicates the month quantity fallen into i-th of segmentation.
In some embodiments, judge whether user is fluctuation according to distribution situation of multiple continuous months in each segmentation
Whether the step of type user, specifically includes: only including two non-zero segment factors and two in the segment factor that judgement is all segmented
The positive negativity of corresponding two segmentations of non-zero segment factor is on the contrary, if so, judge that the user is Wave type user.
In some embodiments, the step of adjusting segment factor specifically includes: on described two non-zero segment factor bases
On multiplied by additional coefficient.
In some embodiments, the step of generating the ARPU value of user specifically includes: passing through formula ARPU=∑ Feei*
The ARPU value of Ratioi generation user, wherein ARPU indicates the ARPU value of user, and Feei indicates to fall into the total logical of i-th of segmentation
Letter expense, Ratioi indicate the segment factor of i-th of segmentation.
Second aspect, the embodiment of the present disclosure provide a kind of communication marketing platform, comprising:
Computing module, for calculating the communication of every month in the multiple continuous moon in one's duty communication cost information according to user
The deviation accounting of expense deviation communication cost month；
It is segmented generation module, for being segmented and the multiple continuous month according to every according to the size for deviateing accounting
The month quantity fallen into a segmentation generates the segment factor of each segmentation；
Judgment module, for whether judging the user according to distribution situation of the multiple continuous month in each segmentation
For Wave type user；
Module is adjusted, for adjusting the segment factor when the user is Wave type user；
Generation module, for generating the ARPU value of the user according to the segment factor and the cost information of entering an item of expenditure in the accounts；
Matching module, for Wave type marketing strategy being matched, otherwise, according to institute when the user is Wave type user
The ratio for the ARPU average value stating ARPU value and obtaining in advance matches marketing strategy corresponding with the user.
In some embodiments, the segmentation generation module is specifically used for: by formula RatioM=CountM/ (∑
Counti*Counti the segment factor of m-th segmentation) is generated, wherein RatioM indicates the segment factor of m-th segmentation, i=
1,2,3...M ', M ' indicates segmentation total quantity, and CountM indicates the month quantity fallen into m-th segmentation, and Counti expression is fallen
Enter the month quantity in i-th of segmentation.
In some embodiments, whether the judgment module is specifically used for: only wrapping in the segment factor that judgement is all segmented
Two non-zero segment factors and the corresponding two positive negativity being segmented of two non-zero segment factors are included on the contrary, if so, judging institute
Stating user is Wave type user.
In some embodiments, the adjustment module is specifically used on the basis of described two non-zero segment factors multiplied by attached
Add coefficient.
In some embodiments, the generation module is specifically used for generating by formula ARPU=∑ Feei*Ratioi and use
The ARPU value at family, wherein ARPU indicates the ARPU value of user, and Feei indicates to fall into total communication cost of i-th of segmentation, Ratioi
Indicate the segment factor of i-th of segmentation.
The disclosure has the advantages that
The communication marketing method that the disclosure provides, calculates according to user in the multiple continuous moon in one's duty communication cost information
The communication cost of every month deviates the deviation accounting of communication cost month, according to the size of deviation accounting to multiple continuous months
The segment factor for being segmented and generating according to the month quantity fallen into each segmentation each segmentation is carried out, when according to multiple continuous moons
When distribution situation part in each segmentation judges that user is Wave type user, adjust segment factor, further according to segment factor and
The ARPU value of cost information of entering an item of expenditure in the accounts generation user；When user is Wave type user, Wave type marketing strategy is matched, when user is
When non-Wave type user, marketing plan corresponding to the user is matched with the ratio of the ARPU average value obtained in advance according to ARPU value
Slightly.Fining classification, accurate definition Wave type user can be carried out to user according to the communication cost Density Distribution situation of user
ARPU value, improve communication and market movable success rate and conversion ratio.
Referring to following description and accompanying drawings, the particular implementation of the disclosure is disclosed in detail, specifies the original of the disclosure
Reason can be in a manner of adopted.It should be understood that embodiment of the present disclosure is not so limited in range.In appended power
In the range of the spirit and terms that benefit requires, embodiment of the present disclosure includes many changes, modifications and is equal.
The feature for describing and/or showing for a kind of embodiment can be in a manner of same or similar one or more
It uses in a other embodiment, is combined with the feature in other embodiment, or the feature in substitution other embodiment.
It should be emphasized that term "comprises/comprising" refers to the presence of feature, one integral piece, step or component when using herein, but simultaneously
It is not excluded for the presence or additional of one or more other features, one integral piece, step or component.
Detailed description of the invention
In order to illustrate more clearly of the embodiment of the present disclosure or technical solution in the prior art, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Disclosed some embodiments for those skilled in the art without any creative labor, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is a kind of flow diagram for communication marketing method that the embodiment of the present disclosure provides；
Fig. 2 is a kind of structural schematic diagram for communication marketing platform that the embodiment of the present disclosure provides.
Specific embodiment
To make those skilled in the art more fully understand the technical solution of the disclosure, with reference to the accompanying drawing in the disclosure
Technical solution carry out clear, complete description, it is clear that described embodiment is a part of this disclosure embodiment, without
It is whole embodiments.Based on the embodiment in the disclosure, those of ordinary skill in the art are not making creative work
Under the premise of every other embodiment obtained, belong to the disclosure protection range.
Those skilled in the art will understand that embodiment of the present disclosure can be implemented as a kind of system, device, equipment,
Method or computer program product.Therefore, the present disclosure may be embodied in the following forms, it may be assumed that complete hardware, complete soft
The form that part (including firmware, resident software, microcode etc.) or hardware and software combine.
Below with reference to several representative embodiments of the disclosure, the principle and spirit of the disclosure are illustrated in detail.
Fig. 1 is the flow diagram of a kind of communication marketing method that the embodiment of the present disclosure provides, this method can by platform Lai
It executes, which can realize that the platform can integrate in the server by way of software and/or hardware.Such as Fig. 1 institute
Show, method includes the following steps:
Step S1, the communication cost for calculating every month in the multiple continuous moon in one's duty communication cost information according to user is inclined
Deviation accounting from communication cost month.
Multiple in one's duty communication cost information of the continuous moon include the communication cost of every month.According in multiple continuous months
Communication cost information calculate total communication cost in multiple continuous months, average to total communication cost and calculate communication
Expense month AVER_ARPU.
The communication cost of every month deviates the deviation accounting of the communication cost month AVER_ARPU of communication cost month
FN=(FEEN-AVER_ARPU)/AVER_ARPU, wherein FN indicates that the communication cost of the n-th moon deviates communication cost month
Deviation accounting, FEEN indicate the n-th moon communication cost, AVER_ARPU indicate communication cost month.
Such as: multiple continuous months can be nearly half a year, and the value of N is 1-6, AVER_ARPU=(FEE1+FEE2+FEE3+
FEE4+FEE5+FEE6)/6, the communication cost of every month deviates the communication cost month AVER_ARPU of communication cost month
Deviation accounting be F1=(FEE1-AVER_ARPU)/AVER_ARPU, F2=(FEE2-AVER_ARPU)/AVER_ARPU, F3
=(FEE3-AVER_ARPU)/AVER_ARPU, F4=(FEE4-AVER_ARPU)/AVER_ARPU, F5=(FEE5-AVER_
ARPU)/AVER_ARPU, F6=(FEE6-AVER_ARPU)/AVER_ARPU.Deviateing accounting may be positive value, negative value or zero.
Optionally, it may further comprise the step of: before step S1 and obtain user in the multiple continuous moon in one's duty communication cost letters
It ceases and communication cost month is calculated according to the communication cost information.
Step S2, according to deviateing the size of accounting to carrying out segmentation multiple continuous months and according to falling into each segmentation
Month, quantity generated the segment factor of each segmentation.
Such as: multiple continuous months being segmented 20 segmentations according to the size for deviateing accounting, 20 segmentation difference
Are as follows: -0.9 hereinafter, -0.9 to -0.8, -0.8 to -0.7, -0.7 to -0.6, -0.6 to -0.5, -0.5 to -0.4, -0.4 to -
0.3, -0.3 to -0.2, -0.2 to -0.1, -0.1 to 0,0 to 0.1,0.1 to 0.2,0.2 to 0.3,0.3 to 0.4,0.4 to 0.5,
0.5 to 0.6,0.6 to 0.7,0.7 to 0.8,0.8 to 0.9,0.9 or more.
The month quantity fallen into each segmentation illustrates the density of the segmentation.Remember and be segmented into StackM, in StackM
CountM month is fallen into, the segment factor of StackM segmentation is RatioM.∑ RaitoM=1, M value range is 1-20.
If not falling within any month, RatioM=0 in StackM.
RatioX/RatioY=CountX/CountY, the segmentation X different for two and Y's, RatioX and RatioY
Ratio is the ratio of month for falling into two segmentations between quantity CountX and CountY.
Specifically, the segmentation system of m-th segmentation is generated by formula RatioM=CountM/ (∑ Counti*Counti)
Number, wherein RatioM indicates the segment factor of m-th segmentation, i=1,2,3...M ', M ' indicate segmentation total quantity, CountM table
Show the month quantity fallen into m-th segmentation, Counti indicates the month quantity fallen into i-th of segmentation.
Such as: for deviateing accounting F1, F2, F3, F4, F5, F6, if F1, F2, F3 are fallen into A segmentation, F4 and F5 fall into B points
Duan Zhong, F6 are fallen into C segmentation, then RatioA > RatioB > RatioC, and RatioA+RatioB+RatioC=1.
Step S3, judge whether user is Wave type user according to distribution situation of multiple continuous months in each segmentation,
If so, executing step S4；If it is not, executing step S5.
Specifically, judge in the segment factor being all segmented whether only to include two non-zero segment factors and two non-zeros
The positive negativity of corresponding two segmentations of section coefficient is on the contrary, if so, judge that user is Wave type user, execution step S4；If it is not,
Judging user not is Wave type user, executes step S5.
Biggish adjustment and variation has occurred in the multiple continuous moon in one's duty communication costs in Wave type user.All it is segmented
In segment factor only include two non-zero segment factors and two non-zero segment factors it is corresponding two segmentation positive negativity on the contrary,
Indicate that biggish fluctuation has occurred in the communication consumption habit of user, user may have changed set meal.
Step S4, segment factor is adjusted.
Multiplied by additional coefficient on the basis of two non-zero segment factors, to adjust segment factor.Additional coefficient is according to reality
Application scenarios are configured, be subject to can effectively adjust segment factor and carry out guarantee Wave type user ARPU value it is accurate into
Row setting.
Such as: the deviation accounting in six month of the user within nearly half a year only drops into 0.1 to 0.2 segmentation, -0.4 to -0.3
In segmentation, the month fallen into 0.1 to 0.2 segmentation is nearly three months, and the month fallen into -0.4 to -0.3 segmentation is first three
Month, then, multiplied by coefficient 1.5 on the basis of the segment factor of 0.1 to 0.2 segmentation, in the segment factor base of -0.4 to -0.3 segmentation
Multiplied by coefficient 0.5 on plinth.Alternatively, the deviation accounting in six month of the user within nearly half a year only drop into 0.1 to 0.2 segmentation ,-
In 0.4 to -0.3 segmentation, the month fallen into 0.1 to 0.2 segmentation is nearly two months, falls into the month in -0.4 to -0.3 segmentation
For the first four months, then, multiplied by coefficient 10/9 on the basis of the segment factor of 0.1 to 0.2 segmentation, in point of -0.4 to -0.3 segmentation
Multiplied by coefficient 5/9 on section coefficient basis.
Step S5, the ARPU value that user is generated according to segment factor and cost information of entering an item of expenditure in the accounts, executes step S6 or step S7.
Specifically, the ARPU value of user is generated by formula ARPU=∑ Feei*Ratioi, wherein ARPU indicates user
ARPU value, Feei indicates to fall into total communication cost of i-th of segmentation, and Ratioi indicates the segment factor of i-th of segmentation.
Such as: deviation accounting F1, F2, F3, F4, F5, the F6 of user within nearly half a year, if F1, F2, F3 are fallen into A segmentation, F4
It is fallen into B segmentation with F5, F6 is fallen into C segmentation, and the ARPU value of the user is RatioA* (FEE1+FEE2+FEE3)+RatioB*
(FEE4+FEE5)+RatioC*(FEE6)。
Step S6, when user is Wave type user, Wave type marketing strategy is matched, process terminates.
The process of matching Wave type marketing strategy specifically includes: if the set meal of Wave type user is upshiftd in the recent period, no
Execute marketing strategy.When it, which has, complains record, a small amount of voice is carried out according to its complaint record or flow is given.If Wave type
The set meal of user is downshifted in the recent period, executes low consumption marketing strategy, and is executed when the user keeps highest ARPU value
The marketing strategy of voice, flow and equity is then given when long nearly half a year.
Step S7, when user is non-Wave type user, according to the ratio of ARPU value and the ARPU average value obtained in advance
Marketing strategy corresponding to the user is matched, process terminates.
The ARPU average value obtained in advance is the ARPU mean value for being in advance based on the generation of history big data analysis, and which show fortune
Battalion quotient has the average level of the ARPU value of whole users under its command.
The user that the ratio of ARPU value and ARPU average value is less than or equal to first threshold is stable type user, takes short message
Or wechat marketing mode, market content predominantly increment equity content, such as: preferential airport equity purchase or preferential video website
Member.First threshold can be 5%.
When the ratio of ARPU value and ARPU average value is greater than first threshold and is that the first kind is non-less than the user of second threshold
Between rely on unstable type user, if its ARPU value is lower than ARPU average value, inquire whether the user has complaint to record, and according to throwing
It tells that record executes downshift set meal to user and recommends marketing strategy, or executes the marketing strategy that minimum charge send flow or voice, with
Guarantee that user is not lost.If its ARPU value is higher than ARPU average value, new ARPU value set meal is executed to user and recommends marketing strategy, and
Execute the marketing strategy that minimum charge send flow or voice.First threshold can be 30%.
It is second that the ratio of ARPU value and ARPU average value, which is greater than or equal to second threshold and is less than the user of third threshold value,
Class is non-temporal to rely on unstable type user, if its ARPU value is lower than ARPU average value, executes new ARPU value gear set meal to user
Recommend marketing strategy.If its ARPU value is higher than ARPU average value, the new ARPU value of minimum charge is executed to user and send flow or voice
Marketing strategy.Third threshold value can be 100%.
The user that the ratio of ARPU value and ARPU average value is greater than or equal to third threshold value is that the non-temporal dependence of third class is non-
Stable type user executes new ARPU value gear set meal to user and recommends marketing strategy if its ARPU value is lower than ARPU average value.If
Its ARPU value is higher than ARPU average value, executes the new ARPU value of minimum charge to user and send the marketing strategy of flow or voice, and holds
Row equity gives marketing strategy.
It should be noted that although describing the operation of method of disclosure in the accompanying drawings with particular order, this is not required that
Or hint must execute these operations in this particular order, or have to carry out operation shown in whole and be just able to achieve the phase
The result of prestige.Additionally or alternatively, it is convenient to omit multiple steps are merged into a step and executed by certain steps, and/or will
One step is decomposed into execution of multiple steps.
Communication marketing method provided in this embodiment, can according to the communication cost Density Distribution situation of user to user into
Row fining classification, the ARPU value of accurate definition Wave type user match corresponding marketing strategy to different classes of user, from
And the movable success rate of communication marketing and conversion ratio are improved, and effectively improve user and communicate usage experience.
Fig. 2 is a kind of structural schematic diagram for communication marketing platform that the embodiment of the present disclosure provides, as shown in Fig. 2, the communication
Marketing platform includes: computing module 11, segmentation generation module 12, judgment module 13, adjustment module 14, generation module 15 and matching
Module 16.
Computing module 11 is used to calculate the logical of every month in the multiple continuous moon in one's duty communication cost information according to user
The deviation accounting of letter expense deviation communication cost month.It is segmented generation module 12 and is used for the size according to deviation accounting to multiple
Continuously carry out the segment factor for being segmented and generating according to the month quantity fallen into each segmentation each segmentation month.Judgment module
13 for judging whether user is Wave type user according to distribution situation of multiple continuous months in each segmentation.Adjust module 14
For adjusting segment factor when user is Wave type user.Generation module 15 is used for according to segment factor and expense letter of entering an item of expenditure in the accounts
Breath generates the ARPU value of user.Matching module 16 is used to match Wave type marketing strategy when user is Wave type user, no
Then, marketing strategy corresponding to the user is matched with the ratio of the ARPU average value obtained in advance according to ARPU value.
Further, segmentation generation module 12 is specifically used for: by formula RatioM=CountM/ (∑ Counti*
Counti the segment factor of m-th segmentation) is generated, wherein the segment factor of RatioM expression m-th segmentation, i=1,2,
3...M ', M ' indicates segmentation total quantity, and CountM indicates the month quantity fallen into m-th segmentation, and Counti expression falls into i-th
Month quantity in a segmentation.
Further, whether judgment module 13 is specifically used for: only including two non-in the segment factor that judgement is all segmented
Zero segment factor and the positive negativity of corresponding two segmentations of two non-zero segment factors are on the contrary, if so, judge user to fluctuate
Type user.
Further, adjustment module 14 is specifically used on the basis of two non-zero segment factors multiplied by additional coefficient.
Further, generation module 15 is specifically used for generating the ARPU of user by formula ARPU=∑ Feei*Ratioi
Value, wherein ARPU indicates the ARPU value of user, and Feei indicates to fall into total communication cost of i-th of segmentation, and Ratioi indicates i-th
The segment factor of a segmentation.
Communication marketing platform provided in this embodiment can be used for implementing communication marketing method provided in this embodiment.
It should be understood by those skilled in the art that, embodiment of the disclosure can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the disclosure
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the disclosure, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The disclosure is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present disclosure
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
It applies specific embodiment in the disclosure to be expounded the principle and embodiment of the disclosure, above embodiments
Explanation be merely used to help understand disclosed method and its core concept；At the same time, for those skilled in the art,
According to the thought of the disclosure, there will be changes in the specific implementation manner and application range, in conclusion in this specification
Hold the limitation that should not be construed as to the disclosure.
Claims (10)
1. a kind of communication marketing method characterized by comprising
Deviate communication cost in the communication cost that the multiple continuous moon in one's duty communication cost information calculate every month according to user
The deviation accounting of month；
According to deviate accounting size to carry out in the multiple continuous month segmentation and according to the moon number fallen into each segmentation
Amount generates the segment factor of each segmentation；
Judge whether the user is Wave type user according to distribution situation of the multiple continuous month in each segmentation, if
It is to adjust the segment factor；
The ARPU value of the user is generated according to the segment factor and the cost information of entering an item of expenditure in the accounts；
When the user is Wave type user, Wave type marketing strategy is matched, otherwise, according to the ARPU value and acquisition in advance
The ratio of ARPU average value match corresponding with user marketing strategy.
2. communication marketing method according to claim 1, which is characterized in that the step of generating the segment factor of each segmentation
It specifically includes:
The segment factor of m-th segmentation is generated by formula RatioM=CountM/ (∑ Counti*Counti), wherein
RatioM indicates the segment factor of m-th segmentation, i=1,2,3...M ', M ' indicate segmentation total quantity, CountM expression falls into the
Month quantity in M segmentation, Counti indicate the month quantity fallen into i-th of segmentation.
3. communication marketing method according to claim 1, which is characterized in that according to multiple continuous months in each segmentation
Distribution situation judges that the step of whether user is Wave type user specifically includes:
Whether in the segment factor that is all segmented only include two non-zero segment factors and two non-zero segment factors are corresponding if judging
Two segmentation positive negativity on the contrary, if so, judge the user be Wave type user.
4. communication marketing method according to claim 3, which is characterized in that the step of adjusting segment factor specifically includes:
Multiplied by additional coefficient on the basis of described two non-zero segment factors.
5. communication marketing method according to claim 1, which is characterized in that the step of generating the ARPU value of user is specifically wrapped
It includes:
The ARPU value of user is generated by formula ARPU=∑ Feei*Ratioi, wherein ARPU indicates the ARPU value of user,
Feei indicates to fall into total communication cost of i-th of segmentation, the segment factor of Ratioi i-th of segmentation of expression.
6. a kind of communication marketing platform characterized by comprising
Computing module, for calculating the communication cost of every month in the multiple continuous moon in one's duty communication cost information according to user
Deviate the deviation accounting of communication cost month；
It is segmented generation module, for being segmented to the multiple continuous month and according to the size for deviateing accounting according to each point
The month quantity fallen into section generates the segment factor of each segmentation；
Judgment module, for judging whether the user is wave according to distribution situation of the multiple continuous month in each segmentation
Ejector half user；
Module is adjusted, for adjusting the segment factor when the user is Wave type user；
Generation module, for generating the ARPU value of the user according to the segment factor and the cost information of entering an item of expenditure in the accounts；
Matching module, for Wave type marketing strategy being matched, otherwise, according to described when the user is Wave type user
The ratio of ARPU value and the ARPU average value obtained in advance matches marketing strategy corresponding with the user.
7. communication marketing platform according to claim 6, which is characterized in that the segmentation generation module is specifically used for: logical
Cross the segment factor that formula RatioM=CountM/ (∑ Counti*Counti) generates m-th segmentation, wherein RatioM is indicated
The segment factor of m-th segmentation, i=1,2,3...M ', M ' indicate segmentation total quantity, CountM expression is fallen into m-th segmentation
Month quantity, Counti indicates to fall into month quantity in i-th of segmentation.
8. communication marketing platform according to claim 6, which is characterized in that the judgment module is specifically used for: judgement is complete
It whether only include two non-zero segment factors and corresponding two segmentations of two non-zero segment factors in the segment factor of segment section
Positive negativity on the contrary, if so, judge the user be Wave type user.
9. communication marketing platform according to claim 8, which is characterized in that the adjustment module is specifically used for described two
Multiplied by additional coefficient on the basis of a non-zero segment factor.
10. communication marketing platform according to claim 6, which is characterized in that the generation module is specifically used for passing through public affairs
The ARPU value of formula ARPU=∑ Feei*Ratioi generation user, wherein ARPU indicates the ARPU value of user, and Feei expression is fallen into
Total communication cost of i-th of segmentation, Ratioi indicate the segment factor of i-th of segmentation.
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