CN109886716A - A kind of advertisement pushing method and system - Google Patents
A kind of advertisement pushing method and system Download PDFInfo
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- CN109886716A CN109886716A CN201711278940.7A CN201711278940A CN109886716A CN 109886716 A CN109886716 A CN 109886716A CN 201711278940 A CN201711278940 A CN 201711278940A CN 109886716 A CN109886716 A CN 109886716A
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Abstract
The invention discloses a kind of advertisement sending method and systems, receive the access operation of terminal, the additional weight of advertisement to be presented when server obtains access next time according to the access data of access time and record, according to the push of additional weight progress advertisement to be presented next time.More effectively the displaying of advertisement can dynamically be corrected, reach better advertisement delivery effect.System adds the frame of redis using kafka, avoids user terminal data record, mitigates the data record burden of user terminal.In such a way that server end unifies record, integrates the dispensing period of each advertisement and the different weights of advertisement and have shown that number, realize that the weighting of each advertisement is uniformly launched.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of advertisement pushing method and systems.
Background technique
Frequency control in advertisement dispensing is usually called N+ control, i.e., an advertisement is within the specified dispensing period, most
Mostly n times can only be watched by a user.Currently, common internet advertisement system can only all do very simple N+ control substantially.
Such as: only N+ control is made to certain advertisement A in some period of time T, that is, controls each user and watched in advertisement dispensing cycle T
The number of advertisement A can only at most have n times.Such a advertisement, normally referred to as N+ advertisement.
And N+ advertisement can only provide maximum displaying number within the limited time, if that the case where being frequently visited by the user
Under, show that number can be finished quickly, if user's access times are few, it would be possible that the advertisement that should preferentially show has no chance to show
Or what is shown is not enough.And the dispensing weight of advertisement is divided using advertising results numerical value in the prior art, and use the method
When the dispensing frequency to control advertisement, it can only determine that the advertisement of different advertising results is shown in different ratios, cannot be directed to
The access habits of different user come adjust for the advertisement of user the frequency displaying.And it is directed to the access habits and use of different user
It is a problem to be solved that the case where family history access record, which targetedly carries out advertising display to user,.
In addition, need user to complete the displaying of advertisement data are locally stored based on the advertising display that N+ is controlled, then
Burden can be brought to the data record of user terminal, and cannot accomplish to summarize come to later for the access situation of different user
The advertising display frequency adjusts, the inaccuracy that future ads can be brought to show.How to mitigate user data record burden and
Being adjusted using that must access data to following advertising display frequency is also a problem to be solved.
In view of this, the present invention is specifically proposed.
Summary of the invention
The technical problem to be solved in the present invention is that overcoming the deficiencies of the prior art and provide a kind of advertisement frequency control method
And system, by the way that weight is arranged to advertisement to be presented, and the power of advertisement is dynamically adjusted using the time interval accessed twice
Weight, and advertisement is shown according to the weight of advertisement.
In order to solve the above technical problems, the basic conception of the technical solution adopted by the present invention is:
A kind of advertisement sending method, receives the access operation of terminal, and server is according to the access number of access time and record
According to the additional weight of advertisement to be presented when obtaining accessing next time, the push of advertisement to be presented next time is carried out according to additional weight.
Further, which comprises
For each advertisement to be presented, the additional weight of its first access time is obtained；
According to the time interval and the additional weight of the first access time of the second access time and the first access time, determine
The additional weight of second access time, second access time are the access time after first access time；
The additional weight value for comparing the second access time of all advertisements to be presented, in the second access time according to
Comparison result is determining and shows the advertisement to be presented.
Further, described for each advertisement to be presented, the additional weight of its first access time is obtained, is also wrapped
It includes:
Obtaining the initial weight of the advertisement to be presented, wherein the initial weight is set by server or administrator,
For determining the displaying priority of the advertisement to be presented.
Further, the additional power according to the second access time and the first access time interval and the first access time
Weight, determines the additional weight of the second access time, comprising:
Additional weight of the advertisement to be presented in the second access time is determined using calculation formula, and the calculating is public
Formula is as follows:
wn=w+wn-1*A；
Wherein, wnFor it needs to be determined that additional weight of the advertisement to be presented in the second access time, wn-1It is to be presented wide
The additional weight in the first access time is accused, w is the initial weight of advertisement；A is attenuation coefficient, and attenuation coefficient is with the first access
The time interval length of time and the second access time and change.
Further, attenuation coefficient A is determined by the decay factor of advertisement, damped cycle and access time interval, specifically,
Wherein, factor is the decay factor of advertisement to be presented, and period is the damped cycle of advertisement to be presented, the
Access time t1, back-call time t2, t2-t1 is between back-call time and the time of access time first time
Every.
Further, the decay factor of the advertisement to be presented and damped cycle are by system or artificial setting, wherein institute
Stating decay factor is the positive number less than or equal to 1, and damped cycle is in seconds；
Preferably, decay factor 0.9, damped cycle 86400.
Further, the additional weight value of the second access time of more all advertisements to be presented is visited second
Ask that the time is determining according to the comparison result and shows the advertisement to be presented, comprising:
Compare the numerical value of the additional weight value of the second access time of all advertisements to be presented, preferential displaying has lesser
The advertisement to be presented of the numerical value of additional weight value, it is random to show there is identical institute when the numerical value of the additional weight value is identical
State the advertisement to be presented of the numerical value of additional weight value.
A kind of advertisement push system, the system include server end, advertisement pushing device and user terminal, wherein advertisement pushes away
The device is sent to include:
Weight Acquisition module, for obtaining the additional weight of its first access time for each advertisement to be presented,
And obtain the additional weight and initial weight of the second time of the advertisement to be presented generated by computing module；
Computing module, for according to the time interval of the second access time and the first access time and the first access time
Additional weight determines the additional weight of the second access time；
Multilevel iudge module, the additional weight of the access time for more all advertisements to be presented, additional weight are got over
Small advertisement to be presented, which is preferentially shown, works as, random to show there is the identical additional weight when the numerical value of additional weight value is identical
The advertisement to be presented of the numerical value of value.
Further, advertisement push system is built based on kafka and redis frame, and user data is recorded in kafka, extensively
The data record of driving means processing generation is accused in redis.
Further, the data that advertisement pushing device generates are stored in server end, and user terminal does not record data.
Further, which is characterized in that user terminal is shown according to the advertisement to be presented that advertisement pushing device determines.
Using above-mentioned advertisement frequency control method and system, there is following benefit:
1, different weights is all arranged to different advertisements to be presented, and all can be according to visiting twice after each access
The time interval asked dynamically adjusts the weight of advertisement, and due to the accumulative effect of this calculation method, historical
All access can all have an impact the weight of access next time, to guarantee to wish the advertisement being seen by the user with certain frequency
Appearance shows user, without regard to because the access habits of user cause the displaying frequency of advertisement all to show quickly.
2, it according to the access habits of user, can be embodied in the displaying frequency of advertisement, and set attenuation coefficient,
So that the access time interval of user can generate large effect to the displaying of advertisement, it can guarantee the displaying of advertisement in short-term in this way
In displaying infrequently, while can guarantee in certain long period the displaying of advertisement again.
3, dynamic is calculated the data generated during weight and is all recorded in server end by advertisement push system of the invention,
The data record burden of user terminal local can be reduced in this way, while can integrate the dispensing period advertisement of each advertisement not
With weight and the number having shown that, the weighting uniform display of different advertisements is realized.
A specific embodiment of the invention is described in further detail with reference to the accompanying drawing.
Detailed description of the invention
The a part of attached drawing as the application, for providing further understanding of the invention, of the invention is schematic
Examples and descriptions thereof are used to explain the present invention, but does not constitute an undue limitation on the present invention.Obviously, the accompanying drawings in the following description
Only some embodiments to those skilled in the art without creative efforts, can be with
Other accompanying drawings can also be obtained according to these attached drawings.In the accompanying drawings:
Fig. 1 is a kind of flow chart of advertisement demonstration method of one embodiment of the invention,
Fig. 2 is a kind of flow chart of advertisement demonstration method of another embodiment of the present invention,
Fig. 3 is a kind of structural schematic diagram of advertising display frequency control equipment of the invention,
Fig. 4 is a kind of structural schematic diagram of advertisement push system of the invention.
It should be noted that these attached drawings and verbal description are not intended to the design model limiting the invention in any way
It encloses, but illustrates idea of the invention by referring to specific embodiments for those skilled in the art.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.
Embodiment one
Fig. 1 is according to a kind of flow chart of advertisement demonstration method shown in example embodiments, the advertisement placement method
It may include the following steps.
In step s 11, for each advertisement to be presented, the additional weight of its first access time is obtained, first
The additional weight of time can be initial weight；
In step s 12, according to the time interval and the first access time of the second access time and the first access time
Additional weight determines the additional weight of the second access time, and second access time is one after first access time
Access time；
In step s 13, the additional weight value of the second access time of more all advertisements to be presented, in the second access
Time is determining according to the comparison result and shows the advertisement to be presented.
In conclusion the advertisement sending method provided in the embodiment of the present disclosure, is visited by obtain advertisement to be presented first
The additional weight for asking the time, in conjunction with the time interval of the second access time and the first access time, to obtain advertisement to be presented
The additional weight of the advertisement to be presented of second access time, the displaying that the additional weight of the second access time represents this advertisement are preferential
Grade, shows advertisement according to the additional weight of advertisement to be presented is judged.Advertising display can be changed according to the frequency of access
The frequency, thus solve the problems, such as advertisement Dynamic Display, the displaying that advertisement can be more intelligent.
Embodiment two
Fig. 2 is a kind of advertisement sending method shown according to another exemplary embodiment, which can be with
It comprises the following steps.
In the step s 21, for each advertisement to be presented, the additional weight of its first access time is obtained, first
The additional weight of additional access time can be initial weight；
Advertisement to be presented refer to it is all wait by system choose show so the summation of advertisement, can be one
Advertisement base is had the content of advertisement to be presented in advertisement base, is not done to the type of advertisement or type in the present embodiment
Specific limitation out, can be the advertisement of any kind of, any classification.
All advertisements in advertisement base are all correspondingly arranged on weight, and weight is used to indicate that the advertisement is limited when showing
Grade, the first access time referred to user away from present recent access time, and the specific format of access time is not
It clearly requires, can be date small Hour Minute Second, or one timeorigin of setting, access time was all converted into the second
To clock or there is the number of same frame of reference to indicate with one.
And the additional weight of the first access time is advertisement additional weight corresponding to this access time, i.e. access right
It is using access time as reference again, being detached from access time expression access weight is nonsensical, the first visit in embodiment
It asks that time and the second access time are opposite, and refers not to absolute access time, can also be expressed as the first access time
For the time of last visit, and the second access time was this access time.
If advertisement to be presented is the dispensing advertisement being newly added, then being without last access for this advertisement to be presented
This data of time, so additional weight corresponding to this first access time should for the dispensing advertisement being newly added
It is the initial weight of the advertisement, it is the price and advertisement parenchyma by advertisement that initial weight, which is by system or manually to set,
What the combined factors such as amount determined.
In step S22, according to the time interval of the second access time and the first access time to the first access time
Additional weight carries out attenuation processing,
The time interval of the second access time Yu access time first time are obtained, that is, obtains this access time and last time visits
Ask the time interval of time, the last visit time is an access time immediate from this access time, in simple terms, just
It is there is no any primary access between the second access time and the first access time.
The time interval of acquisition is the time that the first access time and the second access time pass naturally, the list of time interval
Position is the second.For example, if the first access time was 23 minutes and 30 seconds 15 points of on November 22nd, 2017, the second access time was 2017
23 minutes and 30 seconds 15 points of on November 23, then the time interval of this access time twice is 86400 seconds.It is exemplified as just one day being
In order to which number facilitates calculating, the number of seconds being separated by actual conditions can be arbitrary value.
After obtaining the time interval accessed twice, according between the time on the basis of additional weight of the first access time
Attenuation processing is carried out every the additional weight to the first access time.Specifically, attached to the first access time using calculation formula
Weighted carries out attenuation processing, and calculation formula is as follows:
w′n-1=wn-1*A
Wherein, w 'n-1For the additional weight of the first access time after decaying, wn-1It is advertisement to be presented in the first access
The additional weight of time, A are attenuation coefficient, and attenuation coefficient is long with the time interval of the first access time and the second access time
It spends and changes.
And attenuation coefficient A is determined by following calculation formula:
Wherein, factor is the decay factor of advertisement to be presented, and period is the damped cycle of advertisement to be presented, the
Access time t1, back-call time t2, t2-t1 is between back-call time and the time of access time first time
Every wherein decay factor is 0.9, and damped cycle is 86400 seconds.By adjusting decay factor and damped cycle energy known to formula
Control attenuation coefficient well, and decay factor 0.9 and be optimal embodiment in damped cycle 86400 seconds (as one day).
In step S23, the second access is determined by the additional weight and initial weight of the first time after attenuation processing
The additional weight of time, second access time are the access time after first access time；
In conjunction with step S22, the specific calculation formula of the additional weight of the second access time is determined are as follows:
Wherein, wnFor it needs to be determined that advertisement to be presented the second access time additional weight.
This be for n-th access, n-th be calculated this access when additional weight.
According to the formula, our available following derivations,
For new advertisement to be presented, most start the access of first time, w1=w；
For back-call, w2=w+w1*A；
Third time is accessed, w3=w+w2*A；
And so on.
Above-mentioned derivation can be not difficult to obtain to draw a conclusion again, and when t2-t1 is less than period, d is a number less than 1,
Attenuation coefficient A can reduce with the elongated of time interval within the scope of this, but it is this reduce it is more slow, then base wn-1≈
wn-1* upper primary displaying of the A that is in damped cycle will greatly affect this time and show that ranking, time gap are closer
It influences bigger.
When t2-t1 is greater than period, d is a number greater than 1, then decaying will accelerate, decaying is faster.
Moreover, calculation formula be it is recursive, i.e., the additional weight of the last access has with last access behavior incessantly
It closes, has relationship with access each time before, it is smaller to be only spaced more long influence.
The additional weight value of second access time of more all advertisements to be presented of S24, the second access time according to
The comparison result is determining and shows the advertisement to be presented
When being accessed according to the additional weight value of calculating available second access time of step S22 and step S23, second
Between additional weight be w in step S23nValue, and wnValue it is smaller, the corresponding more preferential displaying of the advertisement.And use wn
Value control the displaying frequency of advertisement, be because of wnThe process of advertising display can be reacted well.
For example, in 360 mobile phone assistant software, advertisement can be pushed, is often shaken once just by shaking
It is once to access.User shakes every time will generate an access request, and access request is sent to service by mobile terminal
Device, and server by the access behavior record of user in kafka, access behavior includes specific access path, access time, visit
Ask terminal, etc. information, and the data processing equipment of advertisement delivery system passes through according to the data for being recorded in kafka to obtain user
Data are accessed caused by shaking, and are calculated down in conjunction with the history additional weight of the advertisement to be presented obtained from redis
It is secondary by shaking access when advertisement to be presented volume additional weight.Server is attached according to accessing for being newly calculated next time
Weighted, by corresponding advertisement pushing to be presented to mobile terminal, user can see the advertisement of push on mobile terminals.
Specifically, assuming only two advertisements of A and B in advertisement base to be presented, while assuming the initial weight w of advertisement A
It is 1, the initial weight of advertisement B is 2, then can achieve displaying substantially in one day (because current period is set as 1 day)
Show that (bring above formula into can be calculated a B, and initial A weight is 1, A be shown, it is then assumed that once opening up after 1s after A twice
Show, the additional weight of A is at this time It is slightly less than 2, still displaying A, visits again at this time, A weight is about
3, then showing B and so on).
Assuming that accessing an A advertisement before 100 days, can be calculated decay factor is 0.9100, then can ignore substantially not
Meter, or show advertisement A.It may finally guarantee infrequently to show in the advertisement short time, cross some cycles and guaranteed again for a long time
Interior, account of the history influences smaller.
Above-mentioned example assumes that only there are two in the case where advertisement to be presented, for there is the advertisement base to be presented of N number of advertisement
In the case where, it is done in the same fashion the displaying selection of advertisement.
With scheme disclosed in the present embodiment, selection displaying can be carried out to advertisement to be presented according to the access habits of user,
The process that selection is shown not only is selected according to initial weight, is more dynamically added to advertisement according to the access habits of user
Weight is adjusted, thus the displaying process implemented.
Embodiment three
A kind of advertisement pushing device as shown in Figure 3 and Figure 4 and a kind of advertisement push system, wherein
Advertisement push system includes server end, advertisement pushing device and user terminal, wherein advertisement pushing device includes:
Weight Acquisition module, for obtaining the additional weight of its first access time for each advertisement to be presented,
And obtain the additional weight and initial weight of the second time of the advertisement to be presented generated by computing module；
Computing module, for according to the time interval of the second access time and the first access time and the first access time
Additional weight determines the additional weight of the second access time；
Multilevel iudge module, the additional weight of the access time for more all advertisements to be presented, additional weight are got over
Small advertisement to be presented, which is preferentially shown, works as, random to show there is the identical additional weight when the numerical value of additional weight value is identical
The advertisement to be presented of the numerical value of value.
Advertisement push system is based on kafka and redis frame and builds, and user data is recorded in kafka, advertisement pushing device
The data record generated is handled in redis.
User access activity generates, and log is recorded in kafka, and computing module obtains user data from kafka, and from
Redis obtains wn-1W is calculatednThen redis is updated, multilevel iudge module inquires the w for obtaining user from redisnIt determines later
Determine advertising display.
The data storage pressure that user terminal can be mitigated with this system, it is comprehensive by the way of the unified record of server end
It the dispensing period of each advertisement and the different weights of advertisement and has shown that number, realizes that the weighting of each advertisement is uniformly launched.
The above is only presently preferred embodiments of the present invention, is not intended to limit the present invention in any form, though
So the present invention has been disclosed as a preferred embodiment, and however, it is not intended to limit the invention, any technology people for being familiar with this patent
Member without departing from the scope of the present invention, when the technology contents using above-mentioned prompt are modified or are modified to
The equivalent embodiment of equivalent variations, but anything that does not depart from the technical scheme of the invention content, it is right according to the technical essence of the invention
Any simple modification, equivalent change and modification made by above embodiments, in the range of still falling within the present invention program.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that receive the access operation of terminal, server is according to access time and record
Access data obtain the additional weight of advertisement to be presented when access next time, advertisement to be presented next time is carried out according to additional weight
Push.
2. a kind of advertisement sending method according to claim 1 characterized by comprising
For each advertisement to be presented, the additional weight of its first access time is obtained；
According to the time interval and the additional weight of the first access time of the second access time and the first access time, second is determined
The additional weight of access time, second access time are the access time after first access time；
The additional weight value for comparing the second access time of all advertisements to be presented, in the second access time according to the comparison
As a result it determines and shows the advertisement to be presented.
3. a kind of advertisement sending method according to claim 1 or 2, which is characterized in that described to be presented for each
Advertisement, obtain the additional weight of its first access time, further includes:
Obtain the initial weight of the advertisement to be presented, wherein the initial weight is set by server or administrator, is used for
Determine the displaying priority of the advertisement to be presented.
4. a kind of advertisement sending method according to any one of claims 1 to 3, which is characterized in that described according to the second access
The additional weight of time and the first access time interval and the first access time, determine the additional weight of the second access time, packet
It includes:
Additional weight of the advertisement to be presented in the second access time is determined using calculation formula, and the calculation formula is such as
Under:
wn=w+wn-1*A；
Wherein, wnFor it needs to be determined that additional weight of the advertisement to be presented in the second access time, wn-1Exist for advertisement to be presented
The additional weight of first access time, w are the initial weight of advertisement；A is attenuation coefficient, and attenuation coefficient is with the first access time
Change with the time interval length of the second access time.
5. a kind of advertisement sending method according to claim 4, which is characterized in that attenuation coefficient A by advertisement decaying because
Son, damped cycle and access time interval are determining, specifically,
Wherein, factor is the decay factor of advertisement to be presented, and period is the damped cycle of advertisement to be presented, for the first time
Access time t1, back-call time t2, t2-t1 are the time interval of back-call time and access time first time.
6. a kind of advertisement sending method according to claim 5, which is characterized in that the decaying of the advertisement to be presented because
Son and damped cycle are by system or artificial setting, wherein the decay factor is the positive number less than or equal to 1, and damped cycle is with the second
For unit；
Preferably, decay factor 0.9, damped cycle 86400.
7. a kind of advertisement sending method according to any one of claims 1 to 5, which is characterized in that it is described compare need to be opened up
The additional weight value of second access time of the advertisement shown according to the comparison result determination and shows institute in the second access time
State advertisement to be presented, comprising:
Compare the numerical value of the additional weight value of the second access time of all advertisements to be presented, preferential show has lesser add
The advertisement to be presented of the numerical value of weighted value, when the numerical value of the additional weight value is identical, random displaying has identical described attached
Weight the advertisement to be presented of the numerical value of weight values.
8. a kind of using according to claim 1 to advertisement push system described in 7, which is characterized in that the system includes server
End, advertisement pushing device and user terminal, wherein advertisement pushing device includes:
Weight Acquisition module, for obtaining the additional weight of its first access time for each advertisement to be presented, and
Obtain the additional weight and initial weight of the second time of the advertisement to be presented generated by computing module；
Computing module, for according to the time interval of the second access time and the first access time and adding for the first access time
Weight determines the additional weight of the second access time；
Multilevel iudge module, the additional weight of the access time for more all advertisements to be presented, additional weight are smaller
Advertisement to be presented, which is preferentially shown, works as, random to show there is the identical additional weight value when the numerical value of additional weight value is identical
The advertisement to be presented of numerical value.
9. a kind of advertisement push system according to claim 7, which is characterized in that advertisement push system be based on kafka and
Redis frame is built, and user data is recorded in kafka, and the data record that the processing of advertisement pushing device generates is in redis.
10. according to a kind of advertisement push system of claim 7 or 8, which is characterized in that the data that advertisement pushing device generates are protected
Presence server end, user terminal do not record data, and user terminal is shown according to the advertisement to be presented that advertisement pushing device determines.
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| CN111741055A (en) * | 2020-04-28 | 2020-10-02 | 格尔软件股份有限公司 | Method for weighting and sequencing access times of application list according to time sequence |
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| CN106779814A (en) * | 2016-11-28 | 2017-05-31 | 加和（北京）信息科技有限公司 | A kind of advertisement placement method, business platform and media platform |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111741055A (en) * | 2020-04-28 | 2020-10-02 | 格尔软件股份有限公司 | Method for weighting and sequencing access times of application list according to time sequence |
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