CN109858943A - Advertisement placement method and device - Google Patents
Advertisement placement method and device Download PDFInfo
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- CN109858943A CN109858943A CN201811494389.4A CN201811494389A CN109858943A CN 109858943 A CN109858943 A CN 109858943A CN 201811494389 A CN201811494389 A CN 201811494389A CN 109858943 A CN109858943 A CN 109858943A
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Abstract
The embodiment of the invention provides a kind of advertisement placement method and devices, wherein this method comprises: obtaining the set of matching dimensionality, wherein each matching dimensionality indicates the one or more features of advertised product in the set；For each advertisement to be put, the dimension values that the advertisement to be put corresponds to each matching dimensionality in set are obtained；According to the portrait information of client, the dimension values that client corresponds to each matching dimensionality in set are obtained；For each advertisement to be put, correspond to the dimension values that the dimension values of each matching dimensionality and client in set correspond to each matching dimensionality in set according to the advertisement to be put, determine the distance value of client Yu the advertisement to be put, wherein, the size of distance value indicates the matching degree of client and the advertisement to be put；The advertisement to be put that distance value is less than or equal to preset threshold is delivered to client.The program launches the interested ad content of the client to the client, is conducive to improve the precision degree that advertisement is launched.
Description
Technical field
The present invention relates to information to launch technical field, in particular to a kind of advertisement placement method and device.
Background technique
Bank outlets and bank, which have by oneself, at present can only provide the advertisement of immobilized substance in equipment, so that the product list recommended
One.Such advertising the effect of publicity is limited, does not give full play to the resources advantage of bank, not by the quality product of bank
(deposit, financing, fund, insurance, credit card etc.) is delivered to potential customers, and the precision degree of dispensing is low.
Summary of the invention
The embodiment of the invention provides a kind of advertisement placement methods, existing precisely to solve the dispensing of advertisement in the prior art
Change low technical problem.This method comprises:
Obtain the set of matching dimensionality, wherein each matching dimensionality indicates one or more of advertised product in the set
A feature；
For each advertisement to be put, dimension of the advertisement to be put corresponding to each matching dimensionality in the set is obtained
Value；
According to the portrait information of client, dimension values of the client corresponding to each matching dimensionality in the set are obtained；
For each advertisement to be put, the dimension of each matching dimensionality in the set is corresponded to according to the advertisement to be put
Value and the client correspond to the dimension values of each matching dimensionality in the set, determine the client and the advertisement to be put
Distance value, wherein the size of distance value indicates the matching degree of the client Yu the advertisement to be put；
The advertisement to be put that distance value is less than or equal to preset threshold is delivered to the client.
The embodiment of the invention also provides a kind of advertisement delivery devices, launch existing essence to solve advertisement in the prior art
The low technical problem of standardization.The device includes:
Dimension obtains module, for obtaining the set of matching dimensionality, wherein each matching dimensionality indicates wide in the set
Accuse the one or more features of product；
First dimension values obtain module, for being directed to each advertisement to be put, obtain the advertisement to be put corresponding to described
The dimension values of each matching dimensionality in set；
Second dimension values obtain module, for the portrait information according to client, obtain the client corresponding to the set
In each matching dimensionality dimension values；
Distance value determining module corresponds to the set according to the advertisement to be put for being directed to each advertisement to be put
In each matching dimensionality dimension values and the client correspond to the set in each matching dimensionality dimension values, determine described in
The distance value of client and the advertisement to be put, wherein the size of distance value indicates the matching of the client Yu the advertisement to be put
Degree；
Putting module, the advertisement to be put for distance value to be less than or equal to preset threshold are delivered to the client.
The embodiment of the invention also provides a kind of computer equipments, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, the processor are realized above-mentioned arbitrary wide when executing the computer program
Put-on method is accused, launches the low technical problem of existing precision to solve advertisement in the prior art.
The embodiment of the invention also provides a kind of computer readable storage medium, the computer-readable recording medium storage
There is the computer program for executing above-mentioned arbitrary advertisement placement method, launches existing precision to solve advertisement in the prior art
Low technical problem.
In embodiments of the present invention, it is obtained respectively to be put based on the set of matching dimensionality for each advertisement to be put
Advertisement corresponds to the dimension values of each matching dimensionality in set, obtains the dimension that client corresponds to each matching dimensionality in set
It is worth, and then the dimension values of each matching dimensionality and each advertisement to be put in set is corresponded to based on the client and corresponded in set often
The dimension values of a matching dimensionality, determine the distance value of the client Yu each advertisement to be put, and the size of the distance value indicates client
With the matching degree of advertisement to be put, i.e. the size of the distance value indicate the client whether be advertisement to be put potential customers, most
Eventually, when distance value is less than or equal to preset threshold, i.e., the client matches with advertisement to be put, which is the latent of advertisement to be put
The client is delivered in client, and then by the advertisement to be put that distance value is less than or equal to preset threshold.It is based on being somebody's turn to do so that realizing
Client and the matching degree of advertisement to be put are launched, and are launched the interested ad content of the client to the client, are conducive to
Improve the precision degree that advertisement is launched.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, not
Constitute limitation of the invention.In the accompanying drawings:
Fig. 1 is a kind of flow chart of advertisement placement method provided in an embodiment of the present invention；
Fig. 2 is a kind of schematic diagram of the pre-determined distance relationship of matching dimensionality " risk class " provided in an embodiment of the present invention；
Fig. 3 is a kind of schematic diagram of the pre-determined distance relationship of matching dimensionality " product category " provided in an embodiment of the present invention；
Fig. 4 is a kind of structural block diagram of computer equipment provided in an embodiment of the present invention；
Fig. 5 is a kind of structural block diagram of advertisement delivery device provided in an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, right below with reference to embodiment and attached drawing
The present invention is described in further details.Here, exemplary embodiment and its explanation of the invention is used to explain the present invention, but simultaneously
It is not as a limitation of the invention.
In embodiments of the present invention, a kind of advertisement placement method is provided, as shown in Figure 1, this method comprises:
Step 102: obtaining the set of matching dimensionality, wherein each matching dimensionality indicates advertised product in the set
One or more features；
Step 104: being directed to each advertisement to be put, obtain the advertisement to be put corresponding to matching dimension each in the set
The dimension values of degree；
Step 106: according to the portrait information of client, obtaining the client corresponding to each matching dimensionality in the set
Dimension values；
Step 108: being directed to each advertisement to be put, each matching in the set is corresponded to according to the advertisement to be put and is tieed up
The dimension values of degree and the client correspond to the dimension values of each matching dimensionality in the set, determine the client and are somebody's turn to do wait throw
Put the distance value of advertisement, wherein the size of distance value indicates the matching degree of the client Yu the advertisement to be put；
Step 110: the advertisement to be put that distance value is less than or equal to preset threshold is delivered to the client.
Process as shown in Figure 1 is it is found that in embodiments of the present invention, the set based on matching dimensionality, for each wait throw
Advertisement is put, obtains the dimension values that advertisement to be put corresponds to each matching dimensionality in set respectively, client is obtained and corresponds to set
In each matching dimensionality dimension values, and then based on the client correspond to set in each matching dimensionality dimension values and respectively wait throw
The dimension values that advertisement corresponds to each matching dimensionality in set are put, determine the distance value of the client Yu each advertisement to be put, it should
The size of distance value indicates that the matching degree of client and advertisement to be put, the i.e. size of the distance value indicate whether the client is wait throw
The potential customers of advertisement are put, finally, when distance value is less than or equal to preset threshold, i.e., the client matches with advertisement to be put, should
Client is the potential customers of advertisement to be put, and then the advertisement to be put that distance value is less than or equal to preset threshold is delivered to the visitor
Family.Above-mentioned advertisement placement method is realized to be launched based on the client and the matching degree of advertisement to be put, is thrown to the client
The interested ad content of the client is put, is conducive to improve the precision degree that advertisement is launched.
When it is implemented, above-mentioned advertisement to be put can be the advertisement of any product, for example, it may be daily necessity, meal
The advertisement of the products such as drink, financial product, travelling products, above-mentioned advertisement placement method can be applied in financial institution, can also be answered
With on internet platform.
When it is implemented, the set of above-mentioned matching dimensionality may include multiple matching dimensionalities, wherein each matching dimensionality table
Show the one or more features of advertised product, for example, by taking financial product as an example, bank product has money on deposit, manages money matters, fund, insurance,
Credit card etc. may include the matching such as product type, risk class, expected yield, time limit classification in the set of matching dimensionality
Dimension, if the set of matching dimensionality can be expressed as W={ W1, W2 ... Wn }, wherein n is the number of matching dimensionality, the application
The size of n is not specifically limited, when it is implemented, n can be determined as to different positive integers according to the difference of problem.
When it is implemented, the dimension values that advertisement to be put and client correspond to each matching dimensionality can be classification value, continuous
The value of the forms such as quantized value or discrete quantised value can have different dimension values under each matching dimensionality, for example, matching dimensionality with
For risk class, by taking classification value form as an example, the dimension values under the matching dimensionality can be high, medium and low etc. dimension values.
When it is implemented, the dimension values that each advertisement to be put corresponds to each matching dimensionality in set can be by staff
Rule of thumb, attribute of historical trading data, business needs and advertised product etc. is because usually determining.For example, certain is to be put wide
The dimension values that g is accused corresponding to all matching dimensionalities in set can indicate are as follows: finance product (dimension values of classification value form)；In advance
Phase earning rate is 6% (dimension values of consecutive quantized value form)；Risk class is high (dimension values of classification value form)；Time limit class
Not are as follows: be less than or equal to 365 days (dimension values of classification value form).
When it is implemented, the portrait information of client can be obtained by the prior art, the application does not do specific limit to this
It is fixed.It can determine that the client corresponds to the dimension values of each matching dimensionality in set based on the portrait information of client, for example, being directed to
Client A, the dimension values corresponding to matching dimensionalities all in set can indicate are as follows: (not other productions of preference of preference finance product
Product)；Receiving degree of risk is low product；Desired expected yield is 4.5%；Wish purchase the product time limit 1 year with
It is interior.
Correspond to when it is implemented, obtaining advertisement to be put and corresponding to the dimension values of each matching dimensionality and client in set
In set after the dimension values of each matching dimensionality, the distance value of client Yu each advertisement to be put can be determined, and then be based on
Distance value come determine whether client launch.For example, determining the client at a distance from each advertisement to be put in the following manner
Value:
For each matching dimensionality in the set, according to the advertisement to be put correspond to the matching dimensionality dimension values and
The client corresponds to the dimension values of the matching dimensionality, calculates the client and the dimension of the advertisement to be put about the matching dimensionality
Spend distance value；
According to the client and dimension distance value of the advertisement to be put about each matching dimensionality in the set, institute is determined
State the distance value of client Yu the advertisement to be put.
Specifically, can determine in the following manner the client and the advertisement to be put about matching dimensionality dimension away from
From value:
First way: when the advertisement to be put corresponds to this corresponding to the dimension values of the matching dimensionality and the client
When dimension values with dimension are classification value or are discrete quantised value, closed according to the pre-determined distance for corresponding to the matching dimensionality
System, determines the client and dimension distance value of the advertisement to be put about the matching dimensionality, wherein the pre-determined distance relationship
Indicate the dimension distance value between the different dimensional angle value under same matching dimensionality；
For example, can be classification value for dimension values or be that each matching dimensionality of discrete quantised value establishes pre-determined distance respectively
Relationship.Matching dimensionality by taking risk class as an example, as shown in Fig. 2, pre-determined distance relationship can be set it is as follows: dimension values low-risk with
Dimension distance value between high risk can be set to 10；Dimension distance value between dimension values low-risk and risk can be set
It is set to 5；Dimension distance value between dimension values low-risk and low-risk can be set to 0.And then it is closed based on this pre-determined distance
System, the then dimension values and the client that can correspond to risk class according to advertisement to be put correspond to the dimension of risk class
Value, determines the client and dimension distance value of the advertisement to be put about this matching dimensionality of risk class, for example work as visitor
The dimension values that family corresponds to risk class are low-risk (namely consumer preference risk class be low-risk product), to be put
The dimension values that advertisement corresponds to risk class are high risk, and according to above-mentioned pre-determined distance relationship, then the client is to be put wide with this
Announcement is 10 about the dimension distance value of this matching dimensionality of risk class.
In another example matching dimensionality is by taking product category as an example, as shown in figure 3, pre-determined distance relationship can be set it is as follows: dimension
Dimension distance value between value finance product and finance product can be set to 0；Dimension between dimension values finance product and fund
Degree distance value can be set to 3；Dimension distance value between dimension values finance product and credit card can be set to 7.And then base
In the pre-determined distance relationship, then it can correspond to the dimension values of product category according to advertisement to be put and the client corresponds to production
The other dimension values of category determine the client and dimension distance of the advertisement to be put about this matching dimensionality of product category
Value, such as when the dimension values that client corresponds to product category are that (namely consumer preference product category is that financing produces to finance product
The product of product), the dimension values that advertisement to be put corresponds to product category are finance product, according to above-mentioned pre-determined distance relationship, then
The client and the advertisement to be put are 0 about the dimension distance value of this matching dimensionality of product category.
The second way: when the advertisement to be put corresponds to this corresponding to the dimension values of the matching dimensionality and the client
When dimension values with dimension are consecutive quantized value or are discrete quantised value, which is corresponded into the matching dimensionality
Dimension values and the client correspond to the matching dimensionality dimension values between difference absolute value be determined as the client and
Dimension distance value of the advertisement to be put about the matching dimensionality.
For example, matching dimensionality is 4.5% when client corresponds to the dimension values of expected yield by taking expected yield as an example
(namely client wishes that the expected yield of the product of purchase is 4.5%), advertisement to be put corresponds to the dimension of expected yield
Angle value is 6%, then client and advertisement to be put are 1.5%=about the dimension distance value of expected yield this matching dimensionality
6%-4.5%.
When it is implemented, when determining the dimension distance of client and advertisement to be put about each matching dimensionality in the set
After value, the distance value of client Yu advertisement to be put can be determined in the following manner:
First way: for each matching dimensionality in the set, when there are the client and the advertisement to be put about
When the dimension distance value of the matching dimensionality is greater than the matching dimensionality corresponding default dimension distance threshold, it is determined that the client with
The distance value of the advertisement to be put is the value greater than the preset threshold.
Specifically, being tieed up when thering is one or more matching dimensionalities, client and advertisement to be put to match about the one or more
The dimension distance value of degree is greater than the corresponding default dimension distance threshold of the matching dimensionality, then illustrates that client can not consume this substantially
Therefore the advertised product of advertisement to be put can then not have to consider client and the advertisement to be put about other matching dimensionalities
Dimension distance value, the distance value for directly determining the client and the advertisement to be put is value greater than the preset threshold, can be with
The distance value of client and the advertisement to be put are determined as a king-sized numerical value greater than the preset threshold.Each matching dimension
Spending corresponding default dimension distance value can determines according to actual conditions, and the application is without limitation.
For example, matching dimensionality, by taking risk class as an example, client A and the advertisement g to be put are about this matching of risk class
The dimension distance value of dimension is greater than the corresponding default dimension distance value 6 of risk class, then means that the client A can not be consumed substantially
The product of the advertisement g to be put.
The second way: by the client and dimension distance of the advertisement to be put about each matching dimensionality in the set
The Nth power root with parameter Nth power sum of value, is determined as the distance value of the client Yu the advertisement to be put, wherein N is just whole
It is several or infinitely great.
For example, can using the corresponding any distance of LP norm, that is, using each matching dimensionality dimension away from
The Nth power root with parameter Nth power sum from value, is certain positive integer or infinity as distance value d, N, parameter can use machine
The method of device study obtains.It is exactly the side with parameter quadratic sum using the dimension distance value of each matching dimensionality as N=2
Root is as distance value d；It is exactly to use the band parameter of the dimension distance value of each matching dimensionality and as distance value d as N=1.
Such as client A and advertisement g to be put are respectively as follows: d1, d2 about the dimension distance value of each matching dimensionality ... .dn, then client A
Distance value d with advertisement g to be put about dimension collection W are as follows:
Wherein p1, p2 ... pn is parameter to be determined, and the method that can use machine learning obtains.
It, can be with when it is implemented, when the distance value for determining client and advertisement to be put is less than or equal to preset threshold
It determines and (determines that the client has consumption advertisement to be put when the fund amount that the client possesses is more than or equal to preset cost
Product ability), by the distance value be less than or equal to the preset threshold advertisement to be put be delivered to the client, wherein
The preset cost is that the product for the advertisement to be put that the distance value is less than or equal to the preset threshold starts at default times of the amount of money
Number；When the fund amount that the client possesses is less than preset cost, can abandon for the distance value being less than or equal to described default
The advertisement to be put of threshold value is delivered to the client.Specifically, the presupposition multiple, which can be positive integer, is also possible to decimal.
When it is implemented, above-mentioned preset threshold can according to the case where specific product determine, when preset threshold be arranged it is smaller,
When so that the distance value of client and all advertisements to be put being all larger than preset threshold, in order to avoid not launching the feelings of advertisement to client
Condition, in the present embodiment, when the distance value of the client and each advertisement to be put is all larger than the preset threshold, according to from small
The client and the distance value of each advertisement to be put are ranked up to big sequence, preceding M distance value is corresponding to be put
Advertisement is delivered to the client, wherein M is positive integer.
When it is implemented, above-mentioned advertisement placement method can be applied on banking equipment, for example, handling when client comes bank
When business, equipment precision is had by oneself by bank outlets' display or bank and launches advertised product to client, guides potential customers
Go the products & services of consumption bank.There are up to ten thousand sites in bank, and up to a million own equipment are the offering customers service of full row,
It is the very big advertising platform of potentiality, above-mentioned advertisement placement method can bring preferably experience to client and to bank's band
Carry out considerable income.
In the present embodiment, a kind of computer equipment is additionally provided, as shown in figure 4, including memory 402, processor 404
And the computer program that can be run on a memory and on a processor is stored, when the processor executes the computer program
Realize above-mentioned arbitrary advertisement placement method.
In the present embodiment, a kind of computer readable storage medium is additionally provided, the computer readable storage medium is deposited
Contain the computer program for executing above-mentioned arbitrary advertisement placement method.
Based on the same inventive concept, a kind of advertisement delivery device is additionally provided in the embodiment of the present invention, such as following implementation
Described in example.Since the principle that advertisement delivery device solves the problems, such as is similar to advertisement placement method, the reality of advertisement delivery device
The implementation that may refer to advertisement placement method is applied, overlaps will not be repeated.It is used below, term " unit " or " mould
The combination of the software and/or hardware of predetermined function may be implemented in block ".Although device described in following embodiment is preferably with soft
Part is realized, but the realization of the combination of hardware or software and hardware is also that may and be contemplated.
Fig. 5 is a kind of structural block diagram of the advertisement delivery device of the embodiment of the present invention, as shown in figure 5, the device includes:
Dimension obtains module 502, for obtaining the set of matching dimensionality, wherein each matching dimensionality table in the set
Show the one or more features of advertised product；
First dimension values obtain module 504, for being directed to each advertisement to be put, obtain the advertisement to be put corresponding to institute
State the dimension values of each matching dimensionality in set；
Second dimension values obtain module 506, for the portrait information according to client, obtain the client corresponding to the collection
The dimension values of each matching dimensionality in conjunction；
Distance value determining module 508 corresponds to the collection according to the advertisement to be put for being directed to each advertisement to be put
The dimension values of each matching dimensionality and the client correspond to the dimension values of each matching dimensionality in the set in conjunction, determine institute
State the distance value of client Yu the advertisement to be put, wherein the size of distance value indicates of the client Yu the advertisement to be put
With degree；
Putting module 510, the advertisement to be put for distance value to be less than or equal to preset threshold are delivered to the client.
In one embodiment, the distance value determining module, comprising:
Dimension distance value determination unit, for being directed to each matching dimensionality in the set, according to the advertisement pair to be put
It should calculate the client in the dimension values of the dimension values of the matching dimensionality and the client corresponding to the matching dimensionality and be somebody's turn to do wait throw
Put dimension distance value of the advertisement about the matching dimensionality；
Distance value determination unit is used for according to the client and the advertisement to be put about each matching dimensionality in the set
Dimension distance value, determine the distance value of the client Yu the advertisement to be put.
In one embodiment, the distance value determination unit is specifically used for being directed to each matching dimensionality in the set, when
It is corresponding greater than the matching dimensionality default about the dimension distance value of the matching dimensionality with the advertisement to be put that there are the clients
When dimension distance threshold, it is determined that the distance value of the client and the advertisement to be put is the value greater than the preset threshold.
In one embodiment, the distance value determination unit, be also used to by the client and the advertisement to be put about
The Nth power root with parameter Nth power sum of the dimension distance value of each matching dimensionality in the set, be determined as the client with should be to
Launch the distance value of advertisement, wherein N is positive integer or infinity.
In one embodiment, the dimension distance value determination unit is specifically used for being somebody's turn to do when the advertisement to be put corresponds to
The dimension values that the dimension values of matching dimensionality and the client correspond to the matching dimensionality are classification value or are discrete quantised value
When, according to the pre-determined distance relationship for corresponding to the matching dimensionality, determine that the client and the advertisement to be put are tieed up about the matching
The dimension distance value of degree, wherein the pre-determined distance relationship indicates the dimension between the different dimensional angle value under same matching dimensionality
Distance value；
When the advertisement to be put corresponds to the dimension of the dimension values and the client of the matching dimensionality corresponding to the matching dimensionality
When angle value is consecutive quantized value or is discrete quantised value, by the advertisement to be put correspond to the matching dimensionality dimension values and
The absolute value for the difference that the client corresponds between the dimension values of the matching dimensionality is determined as the client and this is to be put wide
Accuse the dimension distance value about the matching dimensionality.
In one embodiment, the putting module is specifically used for being less than or equal to the default threshold for each distance value
The distance value is less than or equal to described by the advertisement to be put of value when the fund amount that the client possesses is greater than preset cost
The advertisement to be put of preset threshold is delivered to the client, wherein the preset cost is the distance value less than or equal to described pre-
If the product of the advertisement to be put of threshold value starts at the presupposition multiple of the amount of money.
In one embodiment, the putting module is also used to when the client and the distance value of each advertisement to be put are equal
When greater than the preset threshold, the client and the distance value of each advertisement to be put are arranged according to sequence from small to large
The corresponding advertisement to be put of preceding M distance value is delivered to the client, wherein M is positive integer by sequence.
In another embodiment, a kind of software is additionally provided, the software is for executing above-described embodiment and preferred reality
Apply technical solution described in mode.
In another embodiment, a kind of storage medium is additionally provided, above-mentioned software is stored in the storage medium, it should
Storage medium includes but is not limited to: CD, floppy disk, hard disk, scratch pad memory etc..
The embodiment of the present invention realizes following technical effect: the set based on matching dimensionality, for each advertisement to be put,
The dimension values that advertisement to be put corresponds to each matching dimensionality in set are obtained respectively, are obtained client and are corresponded in set each
Dimension values with dimension, and then dimension values and each advertisement pair to be put based on the client corresponding to each matching dimensionality in set
Should in set each matching dimensionality dimension values, determine the distance value of the client Yu each advertisement to be put, the distance value
Size indicates that the matching degree of client and advertisement to be put, the i.e. size of the distance value indicate whether the client is advertisement to be put
Potential customers, finally, when distance value be less than or equal to preset threshold when, i.e., the client matches with advertisement to be put, the client be to
The potential customers of advertisement are launched, and then the advertisement to be put that distance value is less than or equal to preset threshold is delivered to the client.This hair
The bright matching degree progress advertisement dispensing realized based on the client and advertisement to be put, it is interested to launch the client to the client
Ad content, be conducive to improve advertisement launch precision degree.
Obviously, those skilled in the art should be understood that each module of the above-mentioned embodiment of the present invention or each step can be with
It is realized with general computing device, they can be concentrated on a single computing device, or be distributed in multiple computing devices
On composed network, optionally, they can be realized with the program code that computing device can perform, it is thus possible to by it
Store and be performed by computing device in the storage device, and in some cases, can be held with the sequence for being different from herein
The shown or described step of row, perhaps they are fabricated to each integrated circuit modules or will be multiple in them
Module or step are fabricated to single integrated circuit module to realize.In this way, the embodiment of the present invention be not limited to it is any specific hard
Part and software combine.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the embodiment of the present invention can have various modifications and variations.All within the spirits and principles of the present invention, made
Any modification, equivalent substitution, improvement and etc. should all be included in the protection scope of the present invention.
Claims (16)
1. a kind of advertisement placement method characterized by comprising
Obtain the set of matching dimensionality, wherein each matching dimensionality indicates that the one or more of advertised product is special in the set
Sign；
For each advertisement to be put, dimension values of the advertisement to be put corresponding to each matching dimensionality in the set are obtained；
According to the portrait information of client, dimension values of the client corresponding to each matching dimensionality in the set are obtained；
For each advertisement to be put, according to the advertisement to be put correspond in the set dimension values of each matching dimensionality and
The client corresponds to the dimension values of each matching dimensionality in the set, determines the client at a distance from the advertisement to be put
Value, wherein the size of distance value indicates the matching degree of the client Yu the advertisement to be put；
The advertisement to be put that distance value is less than or equal to preset threshold is delivered to the client.
2. advertisement placement method as described in claim 1, which is characterized in that correspond to the set according to the advertisement to be put
In each matching dimensionality dimension values and client correspond to the set in each matching dimensionality dimension values, determine the client
With the distance value of the advertisement to be put, comprising:
For each matching dimensionality in the set, the dimension values of the matching dimensionality and described are corresponded to according to the advertisement to be put
Client corresponds to the dimension values of the matching dimensionality, calculate the client and the advertisement to be put about the matching dimensionality dimension away from
From value；
According to the client and dimension distance value of the advertisement to be put about each matching dimensionality in the set, the visitor is determined
The distance value at family and the advertisement to be put.
3. advertisement placement method as claimed in claim 2, which is characterized in that according to the client and the advertisement to be put about
The dimension distance value of each matching dimensionality, determines the distance value of the client Yu the advertisement to be put in the set, comprising:
For each matching dimensionality in the set, when there are the clients and the dimension of the advertisement to be put about the matching dimensionality
When distance value is greater than the matching dimensionality corresponding default dimension distance threshold, it is determined that the client and the advertisement to be put away from
It is the value greater than the preset threshold from value.
4. advertisement placement method as claimed in claim 2, which is characterized in that according to the client and the advertisement to be put about
The dimension distance value of each matching dimensionality, determines the distance value of the client Yu the advertisement to be put in the set, comprising:
By the client and band parameter Nth power of the advertisement to be put about the dimension distance value of each matching dimensionality in the set
The Nth power root of sum, is determined as the distance value of the client Yu the advertisement to be put, wherein N is positive integer or infinity.
5. advertisement placement method as claimed in claim 2, which is characterized in that for each matching dimensionality in the set, root
Correspond to the dimension values of the dimension values and the client of the matching dimensionality corresponding to the matching dimensionality according to the advertisement to be put, determines
The client and dimension distance value of the advertisement to be put about the matching dimensionality, comprising:
When the advertisement to be put corresponds to the dimension values of the dimension values and the client of the matching dimensionality corresponding to the matching dimensionality
When being classification value or being discrete quantised value, according to the pre-determined distance relationship for corresponding to the matching dimensionality, the client is determined
Dimension distance value with the advertisement to be put about the matching dimensionality, wherein the pre-determined distance relationship indicates same matching dimension
The dimension distance value between different dimensional angle value under degree；
When the advertisement to be put corresponds to the dimension values of the dimension values and the client of the matching dimensionality corresponding to the matching dimensionality
When being consecutive quantized value or being discrete quantised value, which is corresponded into the dimension values of the matching dimensionality and described
The absolute value for the difference that client corresponds between the dimension values of the matching dimensionality is determined as the client and the advertisement to be put is closed
In the dimension distance value of the matching dimensionality.
6. the advertisement placement method as described in any one of claims 1 to 5, which is characterized in that be less than or equal to distance value pre-
If the advertisement to be put of threshold value is delivered to the client, comprising:
It is less than or equal to the advertisement to be put of the preset threshold for each distance value, when the fund amount that the client possesses is big
When preset cost, the advertisement to be put which is less than or equal to the preset threshold is delivered to the client, wherein institute
State the presupposition multiple that the product that preset cost is the advertisement to be put that the distance value is less than or equal to the preset threshold starts at the amount of money.
7. the advertisement placement method as described in any one of claims 1 to 5, which is characterized in that further include:
It is right according to sequence from small to large when the distance value of the client and each advertisement to be put are all larger than the preset threshold
The client and the distance value of each advertisement to be put are ranked up, and the corresponding advertisement to be put of preceding M distance value is delivered to institute
State client, wherein M is positive integer.
8. a kind of advertisement delivery device characterized by comprising
Dimension obtains module, for obtaining the set of matching dimensionality, wherein each matching dimensionality indicates that advertisement produces in the set
The one or more features of product；
First dimension values obtain module, for being directed to each advertisement to be put, obtain the advertisement to be put corresponding to the set
In each matching dimensionality dimension values；
Second dimension values obtain module, for the portrait information according to client, obtain the client corresponding to every in the set
The dimension values of a matching dimensionality；
Distance value determining module corresponds to every in the set for being directed to each advertisement to be put according to the advertisement to be put
The dimension values of a matching dimensionality and the client correspond to the dimension values of each matching dimensionality in the set, determine the client
With the distance value of the advertisement to be put, wherein the size of distance value indicates the matching degree of the client Yu the advertisement to be put；
Putting module, the advertisement to be put for distance value to be less than or equal to preset threshold are delivered to the client.
9. advertisement delivery device as claimed in claim 8, which is characterized in that the distance value determining module, comprising:
Dimension distance value determination unit, for being corresponded to according to the advertisement to be put for each matching dimensionality in the set
The dimension values of the matching dimensionality and the client correspond to the dimension values of the matching dimensionality, calculate the client and this is to be put wide
Accuse the dimension distance value about the matching dimensionality；
Distance value determination unit, for according to the client and dimension of the advertisement to be put about each matching dimensionality in the set
Distance value is spent, determines the distance value of the client Yu the advertisement to be put.
10. advertisement delivery device as claimed in claim 9, which is characterized in that the distance value determination unit is specifically used for needle
To each matching dimensionality in the set, when there are the clients and dimension distance value of the advertisement to be put about the matching dimensionality
When default dimension distance threshold corresponding greater than the matching dimensionality, it is determined that the client and the distance value of the advertisement to be put are
Greater than the value of the preset threshold.
11. advertisement delivery device as claimed in claim 9, which is characterized in that the distance value determination unit is also used to institute
State client and n times with parameter Nth power sum of the advertisement to be put about the dimension distance value of each matching dimensionality in the set
Root is determined as the distance value of the client Yu the advertisement to be put, wherein N is positive integer or infinity.
12. advertisement delivery device as claimed in claim 9, which is characterized in that the dimension distance value determination unit is specific to use
It is equal in the dimension values that the dimension values and the client that correspond to the matching dimensionality when the advertisement to be put correspond to the matching dimensionality
For classification value or when being discrete quantised value, according to the pre-determined distance relationship for corresponding to the matching dimensionality, determine the client and
Dimension distance value of the advertisement to be put about the matching dimensionality, wherein the pre-determined distance relationship indicates same matching dimensionality
Under different dimensional angle value between dimension distance value；
When the advertisement to be put corresponds to the dimension values of the dimension values and the client of the matching dimensionality corresponding to the matching dimensionality
When being consecutive quantized value or being discrete quantised value, which is corresponded into the dimension values of the matching dimensionality and described
The absolute value for the difference that client corresponds between the dimension values of the matching dimensionality is determined as the client and the advertisement to be put is closed
In the dimension distance value of the matching dimensionality.
13. the advertisement delivery device as described in any one of claim 8 to 12, which is characterized in that the putting module, specifically
For being less than or equal to the advertisement to be put of the preset threshold for each distance value, when the fund amount that the client possesses is big
When preset cost, the advertisement to be put which is less than or equal to the preset threshold is delivered to the client, wherein institute
State the presupposition multiple that the product that preset cost is the advertisement to be put that the distance value is less than or equal to the preset threshold starts at the amount of money.
14. the advertisement delivery device as described in any one of claim 8 to 12, which is characterized in that the putting module is also used
When the distance value when the client and each advertisement to be put is all larger than the preset threshold, according to sequence from small to large to institute
It states client and the distance value of each advertisement to be put is ranked up, the corresponding advertisement to be put of preceding M distance value is delivered to described
Client, wherein M is positive integer.
15. a kind of computer equipment including memory, processor and stores the meter that can be run on a memory and on a processor
Calculation machine program, which is characterized in that the processor realizes any one of claims 1 to 7 institute when executing the computer program
The advertisement placement method stated.
16. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has perform claim
It is required that the computer program of advertisement placement method described in any one of 1 to 7.
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| CN201811494389.4A CN109858943A (en) | 2018-12-07 | 2018-12-07 | Advertisement placement method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111340524A (en) * | 2020-01-17 | 2020-06-26 | 北京鸿途信达科技股份有限公司 | Internet advertisement putting method and device and computer storage medium |
| CN112950273A (en) * | 2021-03-09 | 2021-06-11 | 加和（北京）信息科技有限公司 | Method and device for processing advertisement putting strategy |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111340524A (en) * | 2020-01-17 | 2020-06-26 | 北京鸿途信达科技股份有限公司 | Internet advertisement putting method and device and computer storage medium |
| CN111340524B (en) * | 2020-01-17 | 2023-08-08 | 北京鸿途信达科技股份有限公司 | Internet advertisement putting method and device and computer storage medium |
| CN112950273A (en) * | 2021-03-09 | 2021-06-11 | 加和（北京）信息科技有限公司 | Method and device for processing advertisement putting strategy |
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