CN109816450A - A kind of content promotion method and device - Google Patents
A kind of content promotion method and device Download PDFInfo
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- CN109816450A CN109816450A CN201910082439.6A CN201910082439A CN109816450A CN 109816450 A CN109816450 A CN 109816450A CN 201910082439 A CN201910082439 A CN 201910082439A CN 109816450 A CN109816450 A CN 109816450A
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Abstract
The embodiment of the present application provides a kind of content promotion method and device.Firstly, server, which obtains content, launches the keyword and target ranking that personnel set object content；Then, server obtains present bidding of the keyword in media platform；Then, current standings of the object content in the search result of keyword are obtained from media platform, wherein search result includes a plurality of content；Then, server compares according to the numerical value of current standings and target ranking as a result, generating presetting price；Finally, server is according to presetting price updating keyword present bidding in media platform.Since displaying ranking of the promotional content in the keyword search results of media platform is related with bid, therefore, technical solution provided by the embodiments of the present application, it can be realized when media platform carries out content popularization, real-time control is carried out to displaying ranking of the promotional content in media research result, content is improved and promotes efficiency and effectively control popularization cost.
Description
Technical field
This application involves technical field of information processing more particularly to a kind of content promotion method and devices.
Background technique
Currently, mobile device (such as mobile phone, tablet computer, notebook plate two-in-one device etc.) user usually passes through shifting
Application shop built in dynamic equipment downloads various application programs.Application shop include mobile device manufacturer prepackage application shop and
The third-party application shop of non-manufacturer's prepackage.For example, user can be pre- by manufacturer in the mobile device for carrying IOS system
The App Store of dress downloads application program；In the mobile device of android system, user can by Google Play or
The application shop that each manufacturer of person provides downloads application program, and, for example, extremely pacifies, downloads using the third-party applications such as treasured shop
Application program.
The developer of application program can launch advertisement in each application shop, use to promote oneself application program
Pass through their application program of the recommendation downloading of advertisement in guidance user.The advertisement promotion mode that application shop uses usually can be with
It is that keyword is promoted, i.e. the advertisement of developer launches personnel and configures the associated pass of application program in the media backstage of application shop
Keyword, thus, when user's search key, application shop can be shown in the search result of keyword as ad result
Application program.Also, in the keyword search results that application shop is shown, personnel are launched in advertisement can shadow to the bid of keyword
Ranking of the application program of oneself popularization in search result is rung, and the ranking of application program is more forward, is this process effectively goes unnoticed by the user simultaneously
A possibility that downloading, is bigger, and advertisement return is higher, but the price of keyword is also higher, and expense expenditure is higher.Therefore, advertisement
Dispensing personnel need reasonably to readjust prices to keyword for the relationship for balancing advertising expenditure expenditure and returning.
But since an expanded application program is generally associated with multiple keywords, and after the media of application shop
Platform will not usually provide the information such as ranking and download of the corresponding application program of each keyword in search result, to lead
Cause advertisement launch personnel lack to keyword price adjustment needed for information, therefore, advertisement launch personnel can not by keyword into
Row readjusts prices and adjusts ranking of the promotional content in the search result of media.
Summary of the invention
The embodiment of the present application provides a kind of content promotion method and device, to solve to push away carrying out content in the prior art
When wide, can not ranking of the Suitable content in media research result the problem of.
In a first aspect, the embodiment of the present application provides a kind of content promotion method, comprising:
Server obtains content and launches the keyword and target ranking that personnel set object content；
Server obtains present bidding of the keyword in the media platform；
Server obtains current standings of the object content in the search result of keyword, institute from the media platform
Stating search result includes a plurality of content；
Server compares according to the numerical value of the current standings and the target ranking as a result, generating presetting price；
Server keyword present bidding in media platform according to the presetting price updating.
Second aspect, the embodiment of the present application provide a kind of content popularization device, comprising:
First obtains module, launches the keyword and target ranking that personnel set object content for obtaining content；
Second obtains module, for obtaining present bidding of the keyword in the media platform；
Third obtains module, at predetermined intervals, obtaining the object content from the media platform and closing
Current standings in the search result of keyword, described search result include a plurality of content；
Presetting price generation module, for being compared according to the numerical value of the current standings and the target ranking as a result, raw
At presetting price；
Bid update module, is used for keyword present bidding in media platform according to the presetting price updating.
From the above technical scheme, the embodiment of the present application provides a kind of content promotion method and device.Firstly, service
Device obtains content and launches the keyword and target ranking that personnel set object content；Then, server obtains keyword in matchmaker
Present bidding in body platform；Then, current standings of the object content in the search result of keyword are obtained from media platform,
Wherein search result includes a plurality of content；Then, server compares according to the numerical value of current standings and target ranking as a result, generating
Presetting price；Finally, server is according to presetting price updating keyword present bidding in media platform.The application is real as a result,
The technical solution for applying example offer can be realized when media platform carries out content popularization, to promotional content in media research result
In displaying ranking carry out real-time control, improve content promote efficiency and effectively control popularization cost.
Detailed description of the invention
In order to illustrate more clearly of the technical solution of the application, letter will be made to attached drawing needed in the embodiment below
Singly introduce, it should be apparent that, for those of ordinary skills, without any creative labor,
It is also possible to obtain other drawings based on these drawings.
Fig. 1 is the schematic diagram that application shop shows keyword search results；
Fig. 2 is a kind of flow chart of content promotion method provided by the embodiments of the present application；
Fig. 3 is a kind of flow chart of content promotion method step S103 provided by the embodiments of the present application；
Fig. 4 is a kind of flow chart of content promotion method step S204 provided by the embodiments of the present application；
Fig. 5 is a kind of flow chart of content promotion method step S104 provided by the embodiments of the present application；
Fig. 6 is a kind of flow chart of content promotion method step S402 provided by the embodiments of the present application；
Fig. 7 is the flow chart of determining range of readjusting the price provided by the embodiments of the present application；
Fig. 8 is a kind of flow chart at adjustment time interval provided by the embodiments of the present application；
Fig. 9 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes device；
Figure 10 is that a kind of content provided by the embodiments of the present application promotes the structural schematic diagram that device third obtains module 803；
Figure 11 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes device third acquiring unit 904；
Figure 12 is the structural representation that a kind of content provided by the embodiments of the present application promotes the presetting price generation module 804 of device
Figure；
Figure 13 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes the second generation unit of device 1102；
Figure 14 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes device range of readjusting the price generation module.
Specific embodiment
In order to make those skilled in the art better understand the technical solutions in the application, below in conjunction with the application reality
The attached drawing in example is applied, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described implementation
Example is merely a part but not all of the embodiments of the present application.Based on the embodiment in the application, this field is common
The application protection all should belong in technical staff's every other embodiment obtained without making creative work
Range.
The developer of application program can launch advertisement in each application shop, use to promote oneself application program
Pass through their application program of the recommendation downloading of advertisement in guidance user.The advertisement promotion mode that application shop uses usually can be with
It is that keyword is promoted, i.e. the advertisement of developer launches personnel and configures the associated pass of application program in the media backstage of application shop
Keyword, thus, when user's search key, application shop can be shown in the search result of keyword as ad result
Application program.
Fig. 1 is the schematic diagram that application shop shows keyword search results.Illustratively, as shown in Figure 1, when user uses shifting
For dynamic equipment at application shop search key " used car ", application shop program passes through the network of mobile device and media platform
The request data generated according to keyword " used car " is sent to media platform by connection, and media platform is raw according to request data
At corresponding search result, and search result is returned to the application shop program of mobile device, so that application shop program will
Search result is shown in a mobile device.Wherein, media platform can for example be used to application shop program and provide data money
The media server in source and program function.Different according to the type of application shop, media server can come from different offers
Side, specifically, if application shop be built in mobile device manufacturer in a mobile device, media server can be
The server of mobile device manufacturer, for example, the server of App Store is provided by apple (Apple) company, Google Play
Server provided by (Google) company, Google, the server of millet application shop is provided by millet company etc.；If using
Shop is third party's offer, then media server can be third-party server, such as using precious server by Tencent
Company's offer etc..In addition, the media server in the embodiment of the present application, specifically further includes the content that application shop provider uses
Distribution network (content delivery network, CDN) node server etc..
It will be seen from figure 1 that being thrown in the search result that application shop is shown comprising advertisement when user searches for " used car "
It puts personnel and launches the application program promoted, it is to be understood that when the application program of popularization is in the top in search result,
User downloads that a possibility that this application program is bigger, therefore the download of the application program is bigger, and promotion effect is better, but by
Personnel are launched generally according to advertisement in media platform, and row of the application program in search result is determined to the bid height of keyword
Name, therefore popularization higher cost needed for application program in the top；Conversely, when the application program promoted is in search result
When ranking behind, a possibility that user downloads this application program, is smaller, therefore the download of the application program is smaller, promotes effect
Fruit is poorer, but it is also relatively lower to promote cost.
In general, a search term can have simultaneously the developer of multiple application programs to bid, and media platform is not yet
The keyword being matched to and keyword bid details in each search of each developer can be provided, application program is only provided
The data such as download, therefore for advertisement dispensing personnel, it is difficult to obtain the associated application program of keyword and be tied in search
Ranking in fruit, therefore, it is impossible to be adjusted in time to ranking of the application program in search result.
In order to solve in the prior art when carrying out content popularization (such as promote and apply program), can not Suitable content in matchmaker
The problem of ranking in body search result, the embodiment of the present application provide a kind of content promotion method and device.
Here is the present processes embodiment.
The embodiment of the present application provides a kind of content promotion method.Fig. 2 is that a kind of content provided by the embodiments of the present application pushes away
The flow chart of wide method.As shown in Fig. 2, method includes the following steps:
Step S101, server obtain content and launch the keyword and target ranking that personnel set object content.
Wherein, the application program to be promoted of user, mesh are launched in object content and crucial word association, object content such as advertisement
Mark ranking refers to object content desired ranking in the search result of keyword.
Illustratively, when user's search key in application shop program, application shop Program Generating keyword is corresponding
Request data and be sent to media platform, the corresponding search result of keyword is returned to according to request data and is answered by media platform
With shop program, wherein search result has sequentially comprising multiple application programs, and object content is one of those using journey
Sequence.After application shop receives search result, application program is shown in result of page searching in order.
Step S102, server obtain present bidding of the keyword in the media platform.
Wherein it is possible to realizing that it is flat in media that step S102 obtains keyword in such a way that server configures crawlers
The process of present bidding in platform.Specifically, crawlers are configured as analog ad dispensing user and execute spy in media platform
Fixed operation, the specific operation are used to obtain the data such as the present bidding of keyword and keyword from media platform.To work as crawler
After program is released, uniform resource locator (the uniform resource of preassigned media platform can be passed through
Locator, URL) access media platform, and utilize the hypertext transfer protocol (hypertext between server and media platform
Transfer protocol, HTTP) or Hyper text transfer security protocol (hypertext transfer protocol
Secure, HTTPS) etc. transport protocols analog subscriber operation, obtain keyword and keyword present bidding.In addition, advertisement is thrown
Personnel are put when media platform launches multiple keywords, it will usually the plan of dispensing be worked out to the dispensing of keyword, and counted launching
Keyword is subjected to Classification Management in drawing, forms the dispensing unit comprising certain amount keyword, therefore, in step s 102,
Server can also obtain keyword dispensing plan affiliated in media platform and launch unit.
Step S103, server obtain the object content working as in the search result of keyword from the media platform
Preceding ranking, described search result include a plurality of content.
Specifically, server it is flat to media can to analyze acquisition application shop program by the crawler logic write in advance
Platform submits routine interface used in keyword data, then, is submitted by the application programming interfaces got to media platform
The request data of keyword is carried, thus, realize that analog subscriber uses the operation of application shop program search keyword.As a result,
Media platform after receiving the keyword that server is sent by routine interface, from the content library of media platform obtain with
The content of Keywords matching, and corresponding content is carried out according to bid height and correlation height of the content to keyword and is arranged
Sequence, and the content after sequence is returned into server as search result.So, it is wrapped when in the search result that media platform returns
When containing object content, server can get the current standings of object content.
Illustratively, keyword is " used car ", then, server passes through the journey between media platform and application shop program
The request data for carrying " used car " is sent to media platform by sequence interface, and media platform is after receiving request data, root
According to Keywords matching application program, these application programs may be from different developers, and launch personnel by different advertisements
It launches.Since bid of each advertisement dispensing personnel to the associated keyword of application program is different, it is higher according to bidding,
The more forward principle of ranking, media platform can be according to the matchings of keyword and the associated keyword of application program in request data
Bid of the personnel to keyword is launched in degree and advertisement, and the application program that will match to is ranked up, and obtains search result, and
Return to server.
Illustratively, the search result that media platform generates keyword " used car " may include:
| Ranking | Application name | Application package title |
| 1 | XX used car | com.xxx.usedcar |
| 2 | RR vehicle | com.rr.rrcar |
| 3 | UX used car | com.ux.usedcar |
| 4 | KK used car | com.kk.usedcar |
| 5 | AUTO QUOTED PRICE | com.che.car |
| 6 | …… | …… |
1 search result of table
Wherein, application name is content of the application shop program display to user, and application package title is application
The title of the installation kit of program, in different Mobile operating systems, the installation kit program of application program has different names
Rule, such as in android system, installation kit name format is general are as follows: com.xxxx.xxxx.apk, wherein " .apk " is
Extension name, " com.xxxx.xxxx " are the title of installation kit, i.e., the application package title in the embodiment of the present application.
Step S104, server compare according to the numerical value of the current standings and the target ranking as a result, generating presetting
Price.
Specifically, if the current standings of object content are higher than target ranking, presetting price is current lower than keyword
Bid, if the current standings of object content are lower than target ranking, presetting price is higher than the present bidding of keyword.Wherein,
The comparison of ranking height is inversely to compare realization by numerical value, it may be assumed that 1 less than 2, and ranking 1 is higher than ranking 2；3 greater than 2, and ranking
3 are lower than ranking 2.
Illustratively, it is " UX used car " that the destination application that personnel promote is launched in advertisement, and corresponding keyword is " second-hand
Vehicle ", corresponding target ranking are " 1 ".So, if as shown in the example of step S103, the current standings of UX used car are
" 3 ", then presetting price needs to be higher than present bidding, for example, presetting price can be 21 if present bidding is 20 yuan
Member, 22 yuan etc..Similarly, if target ranking is " 4 ", presell price is needed lower than present bidding, such as presetting price can be with
It is 19 yuan, 18 yuan etc..
Step S105, server keyword present bidding in media platform according to the presetting price updating.
Wherein it is possible to which more new keywords currently go out in media platform by way of in server configuration crawlers
Valence.Specifically, crawlers are configured as analog ad and launch user logging in media platform, and execute data are newly-increased, delete or
The operation such as modification, thus, 21 are revised as using the value for the present bidding that presetting price updating media platform records, such as by 20.
As a result, after the present bidding of keyword changes, when user is in application shop search key (or and keyword
Other similar search terms) when, in the search result that media platform generates, the ranking of the associated object content of keyword will
It changes.Therefore, the technical solution of the embodiment of the present application can exist to promotional content when media platform carries out content popularization
Displaying ranking in media research result control effectively, to improve the efficiency of content popularization.
Wherein, the embodiment of the present application step S101- step S105 is the process that a circulation carries out, i.e., executes in each round
Step S101- step S105, after realization is updated the present bidding of keyword, set time later again
Secondary execution step S101- step S105, to realize the continuous updating of the present bidding of keyword.
Also, in the technical solution of the application, server records the data obtained from media platform, including object content
The data such as the present bidding of current standings, keyword, also, at interval of just re-executeing the steps S101- step for a period of time
S105 (or re-executeing the steps S103- step S105), thus, it realizes at regular intervals just according to current standings and target
The numerical value of ranking compares as a result, the present bidding to keyword is updated, and is achieved in promotional content in media research knot
Displaying ranking in fruit carries out real-time control, and while improving content popularization efficiency, cost is promoted in effectively control.
From the above technical scheme, the embodiment of the present application provides a kind of content promotion method.Firstly, server obtains
Content launches the keyword and target ranking that personnel set object content；Then, server obtains keyword in media platform
In present bidding；Then, current standings of the object content in the search result of keyword are obtained from media platform, wherein searching
Hitch fruit includes a plurality of content；Then, server compares according to the numerical value of current standings and target ranking as a result, generating pre- price adjustment
Lattice；Finally, server is according to presetting price updating keyword present bidding in media platform.The embodiment of the present application mentions as a result,
The technical solution of confession can be realized when media platform carries out content popularization, to exhibition of the promotional content in media research result
Show that ranking carries out real-time control, improves content and promote efficiency and effectively control popularization cost.
Fig. 3 is a kind of flow chart of content promotion method step S103 provided by the embodiments of the present application.
As shown in figure 3, in one embodiment, step S103 may comprise steps of:
Step S201, server, which obtains application shop program, asks according to user's search content to what the media platform was sent
Seek data.
Specifically, server can access application shop program, and turn-on data by release crawlers analog subscriber
Grab function；Then, crawlers analog subscriber search key in application shop program, such as " used car ", and grab
Request of data and media platform that application shop program is sent to media platform return to the search result of application shop program
Data；Crawlers simultaneously also save request of data and search result data in the server.
Step S202, server obtain the media platform for receiving the request data from the request data
Routine interface.
Specifically, server analyzes request data, is asked with obtaining media platform from request data for receiving
Seek the routine interface of data and the information such as required parameter that application shop program is sent to media platform.Wherein, required parameter
Such as the letter such as IP address that may include the version of application shop program, the operating system version of mobile device and mobile device
Breath.Which content is above-mentioned required parameter information specifically include, and belongs to the agreement determined between application shop program and media platform
Content is not specifically limited in the embodiment of the present application.
Step S203, server send the request for carrying the keyword according to described program interface to the media platform
Data, so that the media platform generates described search result according to the keyword.
Specifically, after server obtains routine interface, it can be generated according to the format of required parameter and carry keyword
Request data, and request data is sent to by media platform by routine interface, to keep media platform raw according to keyword
At described search result.
Step S204, whether server analysis described search result includes the object content, if including the target
Content then obtains current standings of the object content in described search result.
Specifically, server grabs the search result that media platform is generated according to request data by crawlers, and right
Search result is parsed, to obtain the content for including in search result；Then, server analysis is parsed from search result
It whether include object content in content, if obtaining current standings of the object content in search result comprising object content.
Wherein, the search result for the keyword " used car " that media platform is generated according to request data is for example shown in table 1.That
, server can search destination application by searching for the mode of application package title whether there is in search result
In.For example, destination application is " UX used car ", then server then judges " com.ux.usedcar " in search result
It whether there is, if it does, illustrating that then server obtains the destination application comprising destination application in search result
Ranking, such as ranking " 3 ".
Server can obtain object content in keyword search results from media platform at predetermined intervals as a result,
In current standings, so as to be adjusted according to current standings to the bid of keyword.
Fig. 4 is a kind of flow chart of content promotion method step S204 provided by the embodiments of the present application.
In one embodiment, the search result that media platform returns includes first content queue and the second content queue.
Wherein, first content queue is the queue that media platform carries out natural ordering generation to the application program searched, and the queue is logical
It is often the keyword searched for according to user of media platform and the correlation of content (such as: application program) is ranked up, and it is wide
It is unrelated to the bid height of keyword to accuse dispensing personnel；Second content queue is that media platform carries out the application program searched
The queue that commercialization sequence generates, and content in the queue (such as: application program) it is ranked up according to the height of keyword bid.
So, in the case where search result includes first content queue and the second content queue, step S204 such as Fig. 4 institute
Show, may comprise steps of:
Step S301, whether first content queue described in server analysis includes the object content.
Step S302, if the first content queue does not include the object content, second described in server analysis in
Hold whether queue includes the object content.
Step S303, if second content queue includes object content, server obtains the object content in institute
State the current standings in the second content queue.
In addition, if the first content queue include the object content, alternatively, if second content queue not
Comprising object content, the present bidding is not updated for current keyword search results.
Specifically, the displaying rule usually definition to search result of media platform: under the premise of same keyword search,
If search result includes first content queue (queue generated according to natural ordering), show user's in application shop
Content is to be subject to the sequence of first content queue.Server analyzes whether first content queue includes in target first as a result,
Hold, if first content queue does not include object content, then analyzes whether the second content queue includes object content, if first
Content queue includes object content, then illustrates no matter how to readjust prices to keyword, all will not influence object content in application shop
Shown in ranking, therefore, server abandon keyword.Further, if the second content queue does not include object content yet,
Then illustrate that the keyword does not have associated objects content, therefore server abandons keyword.
Fig. 5 is a kind of flow chart of content promotion method step S104 provided by the embodiments of the present application.
In one embodiment, as shown in figure 5, step S104 may comprise steps of:
Step S401, if the current standings are higher than the target ranking or the current standings and the target
Ranking is identical, then server readjusts prices downwards to the present bidding according to preset range of readjusting the price, generates the pre- price adjustment
Lattice, the presetting price are the difference that the present bidding and the range of readjusting the price are subtracted each other.
Wherein, the unit of range of readjusting the price for example can be member, can be same with keyword and target ranking in step s101
When obtain.
Illustratively, if current standings are 1, target ranking is 3, then, server needs price adjustment downwards, therefore:
Presetting price (member)=present bidding (member)-range of readjusting the price (member)
Step S402, if the current standings are lower than the target ranking, server is according to preset range of readjusting the price
Readjusted prices upwards to the present bidding, generate the presetting price, the presetting price be the present bidding with it is described
Range of readjusting the price sum.
Illustratively, if current standings are 3, target ranking is 1, then, server needs price adjustment upwards, therefore:
Presetting price (member)=present bidding (member)+range of readjusting the price (member)
Fig. 6 is a kind of flow chart of content promotion method step S402 provided by the embodiments of the present application.
In one embodiment, as shown in fig. 6, step S402 may comprise steps of:
Step S501, it is pre- whether present bidding described in server analysis is greater than or equal to the range of readjusting the price sum
If price thresholds.
Wherein, the unit of price thresholds for example can be member, can be same with keyword and target ranking in step s101
When obtain.The bid upper limit that price thresholds launch the keyword that personnel allow provided with advertisement is set, it is current when object content
When ranking is lower than target ranking, the presetting price that server generates does not allow to be higher than price thresholds, to control content popularization
Cost.
Illustratively, current standings 3, target ranking are 1, then, server needs price adjustment upwards.At this point, if current
Bid is 23 yuan, if range of readjusting the price is 3 yuan, when price thresholds are 25 yuan, and present bidding and range of readjusting the price sum 26
Member is greater than 25 yuan of price thresholds；When price thresholds are 27 yuan, present bidding is less than price with 26 yuan of range of readjusting the price sum
27 yuan of threshold value.
Step S502, if it is greater than or equal to the price thresholds, then server is using the price thresholds as described pre-
Price adjustment lattice.
Since present bidding and range of readjusting the price sum are greater than or equal to preset price thresholds, then, in order to guarantee
Presetting inexpensive in price thresholds, server is using price thresholds as presetting price.
Step S503, if it is less than the price thresholds, then server is by the present bidding and the range of readjusting the price phase
In addition and as the presetting price.
The embodiment of the present application is by setting price thresholds as a result, the best bid that keyword is arranged in limiting server, from
And control the cost of content popularization.
In addition, in some embodiments, server is according to the ranking distances of current standings and target ranking, to keyword
Carry out ladder price adjustment.Wherein, server can recorde range of readjusting the price list, range of readjusting the price list to realize that ladder is readjusted prices
Including multiple ranges of readjusting the price and the corresponding ranking of each range of readjusting the price apart from section.As a result, the embodiment of the present application also provides
A kind of process of determining range of readjusting the price.
Fig. 7 is the flow chart of determining range of readjusting the price provided by the embodiments of the present application.
In one embodiment, as shown in fig. 7, determine range of readjusting the price process the following steps are included:
Step S601, server calculate the ranking distance of the current standings Yu the target ranking, the ranking distance
The absolute value of the difference subtracted each other for the current standings and the target ranking.
Illustratively, if current standings are 3, target ranking 1, then:
Ranking distance=| current standings-target ranking |=| 3-1 |=2
If current standings are 1, target ranking is 5, then:
Ranking distance=| current standings-target ranking |=| 1-5 |=4
Step S602, server determine the ranking distance corresponding target ranking distance in the range of readjusting the price list
Section.
Wherein, the range of readjusting the price list of server record can be following form:
| Ranking is apart from section | Range of readjusting the price |
| 1-3 | 1 yuan |
| 4-7 | 3 yuan |
| 8-10 | 7 yuan |
| Greater than 10 | 10 yuan |
2 range of readjusting the price list of table
So, illustratively, according to table 2, when ranking distance is 2, the target ranking of 1-3 is fallen into section；
When ranking distance is 5, the target ranking of 4-7 is fallen into section；Thus, it is possible to determine target ranking distance according to table 2
Corresponding range of readjusting the price.
Step S603, server are described pre- as generating apart from the corresponding range of readjusting the price in section using the target ranking
Range of readjusting the price used in price adjustment lattice.
Server can determine different ranges of readjusting the price from the ranking of target ranking distance according to current standings as a result, real
Existing ladder price adjustment, when ranking apart from it is larger when, range of readjusting the price is larger, is affected to object content ranking；When ranking distance
When smaller, range of readjusting the price is smaller, and the influence to object content ranking is smaller, thus when realizing that media platform carries out content popularization,
Displaying ranking of the promotional content in media research result is accurately controlled, and reduces price adjustment number, improves price adjustment effect
Rate.
In addition, the range of readjusting the price of range of readjusting the price list records can be in the form of percentage, as shown in table 3
3 range of readjusting the price list of table
The presetting price that server generates as a result, are as follows:
Presetting price=present bidding × (1+ range of readjusting the price)
So, illustratively, when ranking distance is 2, presetting price=present bidding × (1+10%)；
In addition, in some embodiments, server can also be periodically executed step according to the operation adjustment of load of itself
The time interval of S103.Fig. 8 is a kind of flow chart at adjustment time interval provided by the embodiments of the present application, as shown in figure 8, adjustment
Time interval can specifically include following steps:
Step S701, server obtain the operation load of itself in real time.
Wherein, the operation load of server for example may include processor CPU usage, running memory RAM utilization rate, magnetic
The integrated load of one or more of indexs of disk utilization rate, network bandwidth utilization rate, system thread utilization rate etc..
Step S702, if operation load is lower than the first load threshold, between server shortens the preset time
Every.
Step S703, if operation load is higher than the second load threshold, server extended between the preset time
Every.
Wherein, the first load threshold is less than the second load threshold.Server is periodically executed by extending or shortening as a result,
The time interval of step S103, be server load stabilization in the section of the first load threshold and the second load threshold, protect
It is stable to demonstrate,prove server, while not interfering with other tasks executed on server.
Here is the Installation practice of the application, is applied to server, can be used for executing the present processes embodiment.It is right
The undisclosed details in the application Installation practice, please refers to the application embodiment of the method.
The embodiment of the present application provides a kind of content popularization device.The content promotes device
First obtains module 801, launches the keyword and target ranking that personnel set object content for obtaining content；
Second obtains module 802, for obtaining present bidding of the keyword in the media platform；
Third obtains module 803, at predetermined intervals, obtaining the object content from the media platform and existing
Current standings in the search result of keyword, described search result include a plurality of content；
Presetting price generation module 804, for being compared according to the numerical value of the current standings and the target ranking as a result,
Generate presetting price；
Bid update module 805, currently goes out in media platform for the keyword according to the presetting price updating
Valence.
From the above technical scheme, the embodiment of the present application provides a kind of content popularization device.Firstly, server obtains
Content launches the keyword and target ranking that personnel set object content；Then, server obtains keyword in media platform
In present bidding；Then, current standings of the object content in the search result of keyword are obtained from media platform, wherein searching
Hitch fruit includes a plurality of content；Then, server compares according to the numerical value of current standings and target ranking as a result, generating pre- price adjustment
Lattice；Finally, server is according to presetting price updating keyword present bidding in media platform.The embodiment of the present application mentions as a result,
The technical solution of confession can be realized when media platform carries out content popularization, to exhibition of the promotional content in media research result
Show that ranking carries out real-time control, improves content and promote efficiency and effectively control popularization cost.
Figure 10 is that a kind of content provided by the embodiments of the present application promotes the structural schematic diagram that device third obtains module 803.
In one embodiment, as shown in Figure 10, third acquisition module 803 includes:
First acquisition unit 901 is sent out according to user's search content to the media platform for obtaining application shop program
The request data sent；
Second acquisition unit 902, for obtaining the media platform from the request data for receiving the request
The routine interface of data；
Transmission unit 903, at predetermined intervals, being taken according to described program interface to media platform transmission
Request data with the keyword, so that the media platform generates described search result according to the keyword；
Third acquiring unit 904, for analyzing whether described search result includes the object content, if comprising described
Object content then obtains current standings of the object content in described search result.
Server can obtain object content in keyword search results from media platform at predetermined intervals as a result,
In current standings, so as to be adjusted according to current standings to the bid of keyword.
Figure 11 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes device third acquiring unit 904.
In one embodiment, search result includes first content queue and the second content queue, as shown in figure 11, third
Acquiring unit 904 includes:
First analysis subelement 1001, for analyzing whether the first content queue includes the object content；
Second analysis subelement 1002 analyzes institute if not including the object content for the first content queue
State whether the second content queue includes the object content；
First obtains subelement 1003, if including object content for second content queue, obtains the target
Current standings of the content in second content queue；
Wherein, the first content queue according to the correlation of the content and the keyword to the content ordering,
Second content queue is according to the present bidding of the keyword to the content ordering.
Figure 12 is the structural representation that a kind of content provided by the embodiments of the present application promotes the presetting price generation module 804 of device
Figure.
In one embodiment, as shown in figure 12, presetting price generation module 804 includes:
First generation unit 1101, if for the current standings be higher than the target ranking or it is described when front row
Name is identical as the target ranking, then is readjusted prices downwards according to preset range of readjusting the price to the present bidding, described in generation
Presetting price, the presetting price are the difference that the present bidding and the range of readjusting the price are subtracted each other；
Second generation unit 1102, if being lower than the target ranking for the current standings, according to preset tune
Valence amplitude readjusts prices upwards to the present bidding, generates the presetting price, and the presetting price is the present bidding
With the range of readjusting the price sum.
Figure 13 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes the second generation unit of device 1102.
In one embodiment, as shown in figure 13, the second generation unit 1102 includes:
Whether third analyzes subelement 1201, be greater than for analyzing the present bidding with the range of readjusting the price sum
Or it is equal to preset price thresholds；
First generates subelement 1202, is used for if it is greater than or is equal to the price thresholds, then make the price thresholds
For the presetting price；
Second generates subelement 1203, is used for if it is less than the price thresholds, then by the present bidding and the tune
Valence amplitude sum is as the presetting price.
The embodiment of the present application is by setting price thresholds as a result, the best bid that keyword is arranged in limiting server, from
And control the cost of content popularization.
Figure 14 is the structural schematic diagram that a kind of content provided by the embodiments of the present application promotes device range of readjusting the price generation module.
In one embodiment, server record has range of readjusting the price list, and the range of readjusting the price list includes multiple price adjustments
Amplitude and the corresponding ranking of each range of readjusting the price are apart from section, and accordingly, it further includes price adjustment that the content, which promotes device,
Amplitude generation module, as shown in figure 14, the range of readjusting the price generation module specifically include:
First computing unit 1301, for calculating the ranking distance of the current standings Yu the target ranking, the row
Name distance is the current standings and the absolute value of the difference that the target ranking is subtracted each other；
First determination unit 1302, for determining the ranking distance corresponding target row in the range of readjusting the price list
Name is apart from section；
Range of readjusting the price determination unit 1303, for using the target ranking apart from the corresponding range of readjusting the price in section as
Generate range of readjusting the price used in the presetting price.
Server can determine different ranges of readjusting the price from the ranking of target ranking distance according to current standings as a result, real
Existing ladder price adjustment, when ranking apart from it is larger when, range of readjusting the price is larger, is affected to object content ranking；When ranking distance
When smaller, range of readjusting the price is smaller, and the influence to object content ranking is smaller, thus when realizing that media platform carries out content popularization,
Displaying ranking of the promotional content in media research result is accurately controlled, and reduces price adjustment number, improves price adjustment effect
Rate.
It should be understood that the application is not limited to the precise structure that has been described above and shown in the drawings, and
And various modifications and changes may be made without departing from the scope thereof.Scope of the present application is only limited by the accompanying claims.
Claims (14)
1. a kind of content promotion method characterized by comprising
Server obtains content and launches the keyword and target ranking that personnel set object content；
Server obtains present bidding of the keyword in the media platform；
Server obtains current standings of the object content in the search result of keyword from the media platform, described to search
Hitch fruit includes a plurality of content；
Server compares according to the numerical value of the current standings and the target ranking as a result, generating presetting price；
Server keyword present bidding in media platform according to the presetting price updating.
2. the method according to claim 1, wherein described exist from the media platform acquisition object content
Current standings in the search result of keyword, described search result include a plurality of content, comprising:
Server obtains application shop program and searches for the request data that content is sent to the media platform according to user；
Server obtains the media platform for receiving the routine interface of the request data from the request data；
Server sends the request data for carrying the keyword according to described program interface to the media platform, so that described
Media platform generates described search result according to the keyword；
Whether server analysis described search result includes the object content, if obtaining institute comprising the object content
State current standings of the object content in described search result.
3. according to the method described in claim 2, it is characterized in that, described search result includes in first content queue and second
Hold queue, whether the server analysis search result includes the object content, if obtained comprising the object content
Current standings of the object content in described search result, comprising:
Whether first content queue described in server analysis includes the object content；
If the first content queue does not include the object content, the second content queue described in server analysis whether include
The object content；
If second content queue includes object content, server obtains the object content in second content queue
In current standings；
Wherein, the first content queue according to the correlation of the content and the keyword to the content ordering, it is described
Second content queue is according to the present bidding of the keyword to the content ordering.
4. the method according to claim 1, wherein the server is according to current standings and the target ranking
Numerical value compare as a result, generating presetting price, comprising:
If the current standings are higher than the target ranking or the current standings are identical as the target ranking, take
Business device readjusts prices downwards to the present bidding according to preset range of readjusting the price, generates the presetting price, the pre- price adjustment
Lattice are the difference that the present bidding and the range of readjusting the price are subtracted each other；
If the current standings are lower than the target ranking, server is according to preset range of readjusting the price to the present bidding
Readjusted prices upwards, generate the presetting price, the presetting price be the present bidding and range of readjusting the price phase in addition
With.
5. according to the method described in claim 4, it is characterized in that, the server is according to the range of readjusting the price to described current
Bid is readjusted prices upwards, generates the presetting price, and the presetting price is the present bidding and the range of readjusting the price phase
In addition and, comprising:
Whether present bidding described in server analysis and the range of readjusting the price sum are greater than or equal to preset price thresholds；
If it is greater than or equal to the price thresholds, then server is using the price thresholds as the presetting price；
If it is less than the price thresholds, then server is using the present bidding and the range of readjusting the price sum as described in
Presetting price.
6. method according to claim 4 or 5, which is characterized in that the server record has range of readjusting the price list, described
Range of readjusting the price list includes multiple ranges of readjusting the price and the corresponding ranking of each range of readjusting the price apart from section, the method
Further include:
Server calculates the ranking distance of the current standings Yu the target ranking, and the ranking distance is the current standings
The absolute value of the difference subtracted each other with the target ranking；
Server determine the ranking distance in the range of readjusting the price list corresponding target ranking apart from section；
Server is used the target ranking apart from the corresponding range of readjusting the price in section as the presetting price is generated
Range of readjusting the price.
7. according to the method described in claim 3, it is characterized by further comprising:
If the first content queue includes the object content, alternatively, if second content queue does not include target
Content, server do not update the present bidding for current keyword search results.
8. the method according to claim 1, wherein further include:
Server obtains the operation load of itself in real time；
If the operation load is lower than the first load threshold, server shortens the preset time interval；
If the operation load is higher than the second load threshold, server extends the preset time interval；
Wherein, first load threshold is less than second load threshold.
9. a kind of content promotes device characterized by comprising
First obtains module, launches the keyword and target ranking that personnel set object content for obtaining content；
Second obtains module, for obtaining present bidding of the keyword in the media platform；
Third obtain module, from the media platform obtain the object content in the search result of keyword when front row
Name, described search result includes a plurality of content；
Presetting price generation module, for being compared according to the numerical value of the current standings and the target ranking as a result, generating pre-
Price adjustment lattice；
Bid update module, is used for keyword present bidding in media platform according to the presetting price updating.
10. device according to claim 9, which is characterized in that the third obtains module and includes:
First acquisition unit searches for the request that content is sent to the media platform according to user for obtaining application shop program
Data；
Second acquisition unit, for obtaining the media platform from the request data for receiving the journey of the request data
Sequence interface；
Transmission unit sends the request data for carrying the keyword according to described program interface to the media platform, so that
The media platform generates described search result according to the keyword；
Third acquiring unit, for analyzing whether described search result includes the object content, if comprising in the target
Hold, then obtains current standings of the object content in described search result.
11. device according to claim 10, which is characterized in that described search result includes first content queue and second
Content queue, the third acquiring unit include:
First analysis subelement, for analyzing whether the first content queue includes the object content；
Second analysis subelement is analyzed in described second if not including the object content for the first content queue
Hold whether queue includes the object content；
First obtains subelement, if including object content for second content queue, obtains the object content in institute
State the current standings in the second content queue；
Wherein, the first content queue according to the correlation of the content and the keyword to the content ordering, it is described
Second content queue is according to the present bidding of the keyword to the content ordering.
12. device according to claim 9, which is characterized in that the presetting price generation module includes:
First generation unit, if for the current standings be higher than the target ranking or the current standings with it is described
Target ranking is identical, then is readjusted prices downwards according to preset range of readjusting the price to the present bidding, and the presetting price is generated,
The presetting price is the difference that the present bidding and the range of readjusting the price are subtracted each other；
Second generation unit, if being lower than the target ranking for the current standings, according to preset range of readjusting the price pair
The present bidding is readjusted prices upwards, generates the presetting price, and the presetting price is the present bidding and the tune
Valence amplitude sum.
13. device according to claim 12, which is characterized in that second generation unit includes:
Third analyze subelement, for analyze the present bidding and the range of readjusting the price sum whether be greater than or equal to it is pre-
If price thresholds；
First generates subelement, is used for if it is greater than or is equal to the price thresholds, then using the price thresholds as described pre-
Price adjustment lattice；
Second generates subelement, is used for if it is less than the price thresholds, then by the present bidding and the range of readjusting the price phase
In addition and as the presetting price.
14. device according to claim 12 or 13, which is characterized in that the server record has range of readjusting the price list,
The range of readjusting the price list includes multiple ranges of readjusting the price and the corresponding ranking of each range of readjusting the price apart from section, described
Device further include:
First computing unit, for calculating the ranking distance of the current standings Yu the target ranking, the ranking distance is
The absolute value of the difference that the current standings and the target ranking are subtracted each other；
First determination unit, for determining the ranking distance corresponding target ranking distance regions in the range of readjusting the price list
Between；
Range of readjusting the price determination unit is used for the target ranking apart from the corresponding range of readjusting the price in section as described in generation
Range of readjusting the price used in presetting price.
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