CN109816209A - A kind of appraisal procedure and device of media work - Google Patents
A kind of appraisal procedure and device of media work Download PDFInfo
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- CN109816209A CN109816209A CN201811633058.4A CN201811633058A CN109816209A CN 109816209 A CN109816209 A CN 109816209A CN 201811633058 A CN201811633058 A CN 201811633058A CN 109816209 A CN109816209 A CN 109816209A
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Abstract
The embodiment of the present application provides the appraisal procedure and device of a kind of media work.Wherein, a kind of appraisal procedure of media work characterized by comprising determine that the basic value M, the basic value M of destination multimedia works are determined by cost parameter Q, profit parameter P and authorization times N according to the first preset formula, wherein Q, P, N are all larger than 0；Determine that the evaluation coefficient K of the destination multimedia works, the evaluation coefficient K are determined by the propagation parameter of the destination multimedia works according to preset rules, wherein K is greater than 0；According to the basic value M and the evaluation coefficient K, determine the assessed value S, the assessed value S of the destination multimedia works for evaluating value of the destination multimedia works in current grant.The application can objectively evaluate value of the media work in current grant, avoid losing original value because evaluation is unreasonable so as to cause media work.
Description
Technical field
This application involves Internet technical field more particularly to the appraisal procedures and device of a kind of media work.
Background technique
Currently, after a media work creation is completed, commenting for media work may be related in distribution phase
Valence problem, under normal circumstances, a media work is not before putting goods on the market, the quality of the media work, price
Height is all based on the experience and subjective judgement of estimator.But this evaluation method excessively depends on subjective judgement, loses
It is objective, it often leads to evaluate unreasonable, loses the original value of works.
Summary of the invention
In view of the above problems, it proposes on the application overcomes the above problem or at least be partially solved in order to provide one kind
State the appraisal procedure and device of a kind of media work of problem.
In a first aspect, the embodiment of the present application provides a kind of appraisal procedure of media work, it may include:
Determine the basic value M of destination multimedia works, basic value M is by cost parameter Q, profit parameter P and authorization times N root
It is determined according to the first preset formula, wherein Q, P, N are all larger than 0；
Determine the evaluation coefficient K of destination multimedia works, evaluation coefficient K by destination multimedia works propagation parameter according to
Preset rules determine, wherein K is greater than 0；
According to basic value M and evaluation coefficient K, the assessed value S of destination multimedia works is determined, assessed value S is for evaluating mesh
Mark value of the media work in current grant.
The method provided by first aspect, can determine the basic value M and the more matchmakers of target of destination multimedia works first
The evaluation coefficient K of body works further determines that the assessed value S of destination multimedia works further according to basic value M and evaluation coefficient K,
The assessed value S of acquisition can be used for value of the evaluation goal media work in current grant.Wherein, destination multimedia works
Basic value M be by cost parameter Q, what profit parameter P and authorization times N were determined according to the first preset formula, Q, P, N are all larger than
0；Evaluation coefficient K is to be determined by the propagation parameter of destination multimedia works according to preset rules, and K is greater than 0.Therefore, the application is real
Destination multimedia works can be objectively evaluated according to cost parameter Q, profit parameter P, authorization times N and propagation parameter by applying example
Value in current grant does not depend on the subjective judgement of appraiser excessively, avoids leading because the evaluation of appraiser is unreasonable
Media work is caused to lose its original value.
In one possible implementation, first preset formula is
In one possible implementation, before the basic value M of the determining destination multimedia works, further includes: connect
Receive the cost parameter Q of authorized party's initial setting up, the profit parameter P and the authorization times N.
In one possible implementation, described that the target is determined according to the basic value M and the evaluation coefficient K
The assessed value S of the authorization of media work, comprising: according to the basic value M and the evaluation coefficient K, pass through the second default public affairs
Formula determines that the assessed value S of the authorization of the destination multimedia works, second preset formula are
In one possible implementation, the method also includes: determine matchmaker belonging to the destination multimedia works
Jie's type, the media types include one of video, audio, document and picture or a variety of；According to the destination multimedia
The media types of works determines the medium coefficient G of the destination multimedia works, wherein G is greater than 0；It is described according to the basis
The value M and evaluation coefficient K determines the assessed value S of the destination multimedia works, comprising: according to the basic value M, institute's commentary
Valence COEFFICIENT K and the medium coefficient G, determine the assessed value S of the destination multimedia works by third preset formula, described
Three preset formulas are
In one possible implementation, the propagation parameter of the destination multimedia works includes: the more matchmakers of the target
The mode of propagation of body works, the propagation times of the destination multimedia works, the destination multimedia works route of transmission
Type, wherein the mode of propagation include it is exclusive play, play for the first time, nonexclusive broadcasting and it is non-one of play for the first time or
A variety of, the propagation times are included in single or multiple, the route of transmission after the current grant after the current grant
Type include one of network, TV, movie theatre, outdoor screen, client and books ,newspapers and magazines or a variety of；The method is also wrapped
It includes: determining the mode of propagation of the destination multimedia works, form coefficient A is determined according to the mode of propagation, wherein A is greater than
0；Or determine the propagation times of the destination multimedia works, according to the propagation times determined number coefficient B, wherein B is greater than
0；Or determine the type of the route of transmission of the destination multimedia works, approach coefficient is determined according to the type of the route of transmission
C, wherein C is greater than 0.
In one possible implementation, the evaluation coefficient K by the destination multimedia works propagation parameter root
It include: the evaluation coefficient K default public according to the 4th by the propagation parameter of the destination multimedia works according to preset rules determination
Formula determines that optionally, the 4th preset formula is K=A*B*C；It is described according to the basic value M and the evaluation coefficient K,
Determine that the assessed value S of the destination multimedia works includes: according to the basic value M and the evaluation coefficient K, in advance by the 5th
If formula determines the assessed value S of the authorization of the destination multimedia works, optionally, the 5th preset formula is
Second aspect, the embodiment of the present application provide a kind of assessment device of media work, it may include:
First determination unit, for determine the basic value M, the basic value M of destination multimedia works by cost parameter Q,
Profit parameter P and authorization times N are determined according to the first preset formula, wherein Q, P, N are all larger than 0；
Second determination unit, for determining the evaluation coefficient K of the destination multimedia works, the evaluation coefficient K is by institute
The propagation parameter for stating destination multimedia works is determined according to preset rules, wherein K is greater than 0；
Third determination unit, for determining that the destination multimedia is made according to the basic value M and the evaluation coefficient K
The assessed value S, the assessed value S of product are for evaluating value of the destination multimedia works in current grant.
In one possible implementation, first preset formula is
In one possible implementation, described device further include: receiving unit, for determining destination multimedia works
Basic value M before, receive the cost parameter Q of authorized party's initial setting up, the profit parameter P and the authorization times N.
In one possible implementation, the third determination unit is specifically used for according to the basic value M and described
Evaluation coefficient K determines the assessed value S of the authorization of the destination multimedia works by the second preset formula, and described second is default
Formula is
In one possible implementation, described device further include: the 4th determination unit, for determining that the target is more
Media types belonging to media piece, the media types include one of video, audio, document and picture or a variety of；Root
The medium coefficient G of the destination multimedia works is determined according to the media types of the destination multimedia works, wherein G is greater than 0；
The third determination unit, is specifically used for according to the basic value M, the evaluation coefficient K and the medium coefficient G, by the
Three preset formulas determine that the assessed value S of the destination multimedia works, the third preset formula are
In one possible implementation, the propagation parameter of the destination multimedia works includes: the more matchmakers of the target
The mode of propagation of body works, the propagation times of the destination multimedia works, the destination multimedia works route of transmission
Type, wherein the mode of propagation include it is exclusive play, play for the first time, nonexclusive broadcasting and it is non-one of play for the first time or
A variety of, the propagation times are included in single or multiple, the route of transmission after the current grant after the current grant
Type include one of network, TV, movie theatre, outdoor screen, client and books ,newspapers and magazines or a variety of；Described device is also wrapped
Include: the 5th determination unit determines form according to the mode of propagation for determining the mode of propagation of the destination multimedia works
Coefficient A, wherein A is greater than 0；Or the 6th determination unit, for determining the propagation times of the destination multimedia works, according to institute
State propagation times determined number coefficient B, wherein B is greater than 0；Or the 7th determination unit, for determining the destination multimedia works
Route of transmission type, approach coefficient C is determined according to the type of the route of transmission, wherein C be greater than 0.
In one possible implementation, the evaluation coefficient K by the destination multimedia works propagation parameter root
It include: the evaluation coefficient K default public according to the 4th by the propagation parameter of the destination multimedia works according to preset rules determination
Formula determines that the 4th preset formula is K=A*B*C；The third determination unit, be specifically used for according to the basic value M and
The evaluation coefficient K, determines the assessed value S of the authorization of the destination multimedia works by the 5th preset formula, the described 5th
Preset formula is
The third aspect, the embodiment of the present application provide a kind of assessment device of media work, including storage assembly, processing
Component and communication component, storage assembly, processing component and communication component are connected with each other, wherein storage assembly is for storing data
Code is handled, communication component is used to carry out information exchange with external equipment；Processing component is configured for caller code, holds
Method described in row first aspect, details are not described herein again.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, which deposits
Program instruction is contained, the program instruction by processor when being run, method which executes above-mentioned first aspect.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application or in background technique below will be implemented the application
Attached drawing needed in example or background technique is illustrated.
Fig. 1 is a kind of schematic diagram of the assessment system framework of media work provided by the embodiments of the present application；
Fig. 2 is 102 display interface schematic diagram of a kind of client provided by the embodiments of the present application；
Fig. 3 is a kind of schematic diagram of the appraisal procedure process of media work provided by the embodiments of the present application；
Fig. 4 is the schematic diagram of the appraisal procedure process of another media work provided by the embodiments of the present application；
Fig. 5 is a kind of assessment apparatus structure schematic diagram of media work provided by the embodiments of the present application；
Fig. 6 is that a kind of entity apparatus structure of the assessment device of the media work of simplification provided by the embodiments of the present application is shown
It is intended to.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, the embodiment of the present application is described.
The description and claims of this application and term " first ", " second ", " third ", " in the attached drawing
Four ", " 5th ", " the 6th " and " the 7th " etc. is not use to describe a particular order for distinguishing different objects.In addition, " packet
Include " and " having " and their any deformations, it is intended that it covers and non-exclusive includes.Such as contain series of steps or list
The process, method, system, product or equipment of member are not limited to listed step or unit, but optionally further comprising do not have
The step of listing or unit, or optionally further comprising other steps intrinsic for these process, methods, product or equipment or
Unit.
Referenced herein " embodiment " is it is meant that a particular feature, structure, or characteristic described can wrap in conjunction with the embodiments
It is contained at least one embodiment of the application.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
The term " server " that uses in this application, " unit ", " system " etc. for indicate computer-related entity,
Hardware, firmware, the combination of hardware and software, software or software in execution.For example, server can be but not limited to, processing
Device, data processing platform (DPP) calculate equipment, computer, two or more computers etc..
Firstly, the part term in the application is explained, in order to those skilled in the art understand that.
(1) video, continuous image change it is per second more than more than 24 frames (frame) picture when, according to persistence of vision principle,
Human eye can not distinguish the tableaux of single width；Smooth continuous visual effect is appeared to be, picture continuous in this way is called video.
(2) picture, figure are the fundamental terms in technical drawing, refer to and describe things with point, line, symbol, text and number etc.
Geometrical characteristic, form, a kind of form of position and size.Picture can refer to the print media being made of figure, image etc..
Secondly, the assessment system framework for one of media work that the embodiment of the present application is based on is described.
Attached drawing 1 is please referred to, Fig. 1 is a kind of schematic diagram of the assessment system framework of media work provided by the embodiments of the present application, comprising:
The assessment device 101 and client 102 of media work.
The assessment device 101 of media work, can be server, and wherein server can be but not limited to, processor,
Data processing platform (DPP) calculates equipment, computer, two or more computers etc..Such as the assessment device when media work
101 when being server, and server is a kind of by obtaining, handling, analyzing and extracting valuable, magnanimity and enriched data,
Based on interaction data, various convenient service equipments are brought for third party's use.The assessment device 101 of media work can
To determine the basic value M of destination multimedia works, basic value M is by cost parameter Q, and profit parameter P and authorization times N are according to first
Preset formula determines, wherein Q, P, N are all larger than 0；Determine the evaluation coefficient K of destination multimedia works, evaluation coefficient K is by target
The propagation parameter of media work is determined according to preset rules, wherein K is greater than 0；According to basic value M and evaluation coefficient K, determine
The assessed value S of destination multimedia works, assessed value S are used for value of the evaluation goal media work in current grant.
Client 102 can be communication terminal, mobile device, user terminal, mobile terminal, wireless telecom equipment, portable
In the computer networks such as formula terminal, user agent, user apparatus, service equipment or user equipment (User Equipment, UE)
Equipment in network outermost is mainly used for the input of data and the output of processing result or display etc., is also possible to pacify
Software client, the application program etc. for being loaded on or running in any of the above-described equipment.For example, client can be multimedia work
Computer, tablet device, the smart phone that product authorized party or multimedia evaluation platform use, or be installed on or run on computer,
Software client, level of application in tablet device, smart phone etc..Attached drawing 2 is please referred to, Fig. 2 is that the embodiment of the present application provides
A kind of 102 display interface schematic diagram of client.Wherein, when client 102 is that media work authorized party or multimedia are commented
When the computer that valence platform uses, it can be used for submitting the media work for assessment and be arranged the cost of the media work
Parameter Q, profit parameter P and authorization times N etc., then according to the assessed value S of the information acquisition of the submission media work.
It is understood that the assessment device 101 of media work can receive what multiple and different clients were sent simultaneously
Different multimedia works and cost parameter Q, profit parameter P and authorization times N etc..
With reference to attached drawing 3, Fig. 3 is a kind of signal of the appraisal procedure process of media work provided by the embodiments of the present application
Figure.It can be applied to the system in above-mentioned Fig. 1, be with the assessment device 101 that executing subject is media work below in conjunction with Fig. 3
Example, is described from the unilateral side of the assessment device 101 of media work.This method may comprise steps of S301- step
S303。
Step S301: the basic value M of destination multimedia works is determined.
Specifically, basic value M is by cost parameter Q, and profit parameter P and authorization times N are determined according to the first preset formula,
Wherein, Q, P, N are all larger than 0, and first preset formula can beThe cost parameter Q may include entire system
Make the pre-production cost of process, maintenance cost, advertising promotion and operation cost before distribution；Also it may include and lead to from other people
It crosses the modes such as purchase, independent license and gets cost etc. that media work is paid.The profit parameter P can be for mesh
Mark an expected profit goals P of media work.The authorization times N can indicate that the authorized party of media work is estimated and be somebody's turn to do
The propagation amount of media work probably can authorize number probably can be in what quantity in other words in the section of what quantity.Its
In, media work can refer to text (such as: literary works etc.), picture (such as: work of fine arts etc.), cardon, audio (example
Such as: music), video etc..
Step S302: the evaluation coefficient K of destination multimedia works is determined.
Specifically, the evaluation coefficient K is determined by the propagation parameter of the destination multimedia works according to preset rules,
In, K is greater than 0.The propagation parameter of the destination multimedia works may include: the destination multimedia works mode of propagation,
The propagation times of the destination multimedia works, the destination multimedia works route of transmission type, wherein the propagation
Form is played including exclusive, broadcasting for the first time, nonexclusive broadcasting and non-one of broadcasting or a variety of for the first time, it should be noted that
The mode of propagation is including being exclusively to propagate, propagation for the first time, non-only propagation and non-one of propagation or a variety of for the first time, because having
May be different according to multimedia media types, mode of propagation is also different, such as: video can be played exclusively, but document
It is exactly exclusive distribution, picture is exclusive reprinting etc.；The propagation times are included in single after the current grant or work as described
It is multiple after preceding authorization, such as: after video a authorization, authorized party only allows to be authorized to side and plays single；The class of the route of transmission
Type includes one of network, TV, movie theatre, outdoor screen, client and books ,newspapers and magazines or a variety of, such as: when video a is authorized
After can be played on the routes of transmission such as network, TV, movie theatre, outdoor screen, client.
In one possible implementation, the mode of propagation for determining the destination multimedia works, according to the propagation
Form determines form coefficient A, wherein A is greater than 0.Such as: when mode of propagation is exclusive plays, A=1.1；When mode of propagation is
When exclusively playing and playing for the first time, A=1.8；When mode of propagation is nonexclusive broadcasting and plays for the first time, A=1.2；When described
When mode of propagation can not also determine, a form coefficient threshold can be preset.Or, determining the destination multimedia works
Propagation times, according to the propagation times determined number coefficient B, wherein B is greater than 0.Such as: when propagation times are current grant
When only propagating single afterwards, B=0.8；When can propagate multiple after propagation times are current grant, B=1.2；When the biography
When broadcasting number can not also determine, a number coefficient threshold can be preset.Or, determining the biography of the destination multimedia works
The type for broadcasting approach determines approach coefficient C according to the type of the route of transmission, wherein C is greater than 0.Such as: when the multimedia
When all propagable terminals are covered in the route of transmission of works, C=1；When the route of transmission of the media work only covers net
When network, client and outdoor screen, C=0.8；When the route of transmission of the media work only covers movie theatre, outdoor screen
And when books ,newspapers and magazines, C=0.4；When the type of the route of transmission can not also determine, an approach system can be preset
Number threshold value.
Optionally, the evaluation coefficient K determines packet according to preset rules by the propagation parameter of the destination multimedia works
Include: the evaluation coefficient K is determined that the described 4th is pre- by the propagation parameter of the destination multimedia works according to the 4th preset formula
If formula can be K=A*B*C.At this point, the evaluation coefficient K of authorization is by form coefficient A, number coefficient B and approach coefficient C phase
Multiply it is determining, and with form coefficient A, number coefficient B and approach coefficient C be positively correlated.For example, illustrating this when approach coefficient C is bigger
The route of transmission of media work is more, then the evaluation coefficient K of the media work is higher.It is understood that institute's commentary
Valence COEFFICIENT K can also be obtained according to form coefficient A, number coefficient B and approach coefficient C by other relevant calculation modes, this Shen
It please embodiment and without limitation.
Step S303: according to basic value M and evaluation coefficient K, the assessed value S of destination multimedia works is determined.
Specifically, the assessed value S can be used for evaluating value of the destination multimedia works in current grant.Institute
State current grant refer to the destination multimedia works the case where currently to authorize, the more matchmakers of target before or after not including
The authorization conditions again of body, because the assessed value S of destination multimedia works is determined by basic value M and evaluation coefficient K, according to
The difference of authorization conditions, basic value M and evaluation coefficient K are also possible to difference, therefore assessed value S is mainly used for evaluating the target
Value of the media work in current grant.
Optionally, according to the basic value M and the evaluation coefficient K, determine that the target is more by the second preset formula
The assessed value S of the authorization of media piece, second preset formula areAt this point, authorization is commented
Valuation S is the determination that is multiplied by basic value M with evaluation coefficient K, wherein basic value M profit parameter P and is awarded by cost parameter Q
Weigh times N definitely, evaluation coefficient K be is determined by the propagation parameter of the destination multimedia works, and assessed value S with evaluate
COEFFICIENT K is positively correlated.For example, the value for identifying the media work is higher when evaluation coefficient K is bigger.
Optionally, according to the basic value M and the evaluation coefficient K, determine that the target is more by the 5th preset formula
The assessed value S of the authorization of media piece, the 5th preset formula can be This
When, the assessed value S of authorization is the determination that is multiplied by basic value M with evaluation coefficient K, wherein basic value M is by cost parameter Q, benefit
Moistening parameter P and authorization times N definitely, evaluation coefficient K is determined by the propagation parameter of the destination multimedia works, because
This, the assessed value S further authorized is by cost parameter Q, profit parameter P, authorization times N, form coefficient A, number coefficient B
Determined with approach coefficient C, and assessed value S except with authorization times N it is negatively correlated in addition to, with cost parameter Q, profit parameter P, form system
Number A, number coefficient B and approach coefficient C are to be positively correlated.For example, when authorization times N is smaller, when number coefficient B is bigger, mark
The value of the media work is higher.It is understood that the evaluation coefficient K can also be according to form coefficient A, number coefficient
B and approach coefficient C is obtained by other relevant calculation modes, therefore the 5th preset formula can also be according to form coefficient A, number
Coefficient B and approach coefficient C can also be obtained by other relevant calculation modes, the embodiment of the present application and without limitation.
Implement the embodiment of the present application, can determine the basic value M and destination multimedia works of destination multimedia works first
Evaluation coefficient K further determine that the assessed value S of destination multimedia works further according to basic value M and evaluation coefficient K, acquisition
Assessed value S can be used for value of the evaluation goal media work in current grant.Wherein, the basis of destination multimedia works
Value M is determined with authorization times N according to the first preset formula by cost parameter Q, profit parameter P, wherein Q, P, N are all larger than
0；Evaluation coefficient K is to be determined by the propagation parameter of destination multimedia works according to preset rules, wherein K is greater than 0.It needs to illustrate
, the propagation parameter of the destination multimedia works may include: the mode of propagation of destination multimedia works, propagation times with
And the type of route of transmission.Therefore the embodiment of the present application can be according to cost parameter Q, profit parameter P, authorization times N and propagation
Parameter objectively evaluates value of the destination multimedia works in current grant, does not depend on the subjective judgement of people excessively, while
It avoids losing its original value because evaluation is unreasonable so as to cause media work.
With reference to attached drawing 4, Fig. 4 is the signal of the appraisal procedure process of another media work provided by the embodiments of the present application
Figure.It can be applied to the system in above-mentioned Fig. 1, be with the assessment device 101 that executing subject is media work below in conjunction with Fig. 4
Example, is described from the unilateral side of the assessment device 101 of media work.This method may comprise steps of S401- step
S403。
Step S401: the cost parameter Q of authorized party's initial setting up, profit parameter P and authorization times N are received.
Specifically, in the cost parameter Q for receiving authorized party's initial setting up, profit parameter P and when authorization times N can be with
According to the cost parameter Q of the affiliated type of destination multimedia works in the market, profit parameter P and authorization times N big data are determined
Whether the value of the cost parameter Q of its authorized party's initial setting up, profit parameter P and authorization times N meets market conditions.When cost is joined
When number Q, profit parameter P and authorization times N have excessive or too small, authorized party can be reminded to be noticed that whether to need more
Change, or provides cost parameter Q, profit parameter P and authorization times N reference value to authorized party.But finally determining cost parameter
The size of Q, profit parameter P and authorization times N is still subject to the intention of authorized party.
Step S402: the basic value M of destination multimedia works is determined.
Step S403: the evaluation coefficient K of destination multimedia works is determined.
Specifically, the above-mentioned description to step S402- step S403 can be to the step S301- step that should refer to Fig. 3
The description of S302, details are not described herein again.
Step S404: media types belonging to destination multimedia works is determined.
Specifically, destination multimedia works can be determined according to the format identification (FID) of destination multimedia works belonging to medium class
Type, the media types include one of video, audio, document and picture or a variety of.It is understood that even if multimedia
Works possess identical basic value M, but the media types of media work is different, are applicable in scene, and propagation parameter is propagated
Object etc. is different from.For example: media types belonging to media work a is video, medium belonging to media work b
Type is document, and when the basic value M and evaluation coefficient K all the same of the two (such as: cost, profit is identical with authorization number,
And mode of propagation be it is exclusive propagate for the first time, propagation times be single, route of transmission type be network), because its
Media types it is different and caused by actual propagation range may be different, relative to text is read, people be may prefer to intuitively
Video.Therefore, when the media types difference of media work, for evaluating the destination multimedia works in current grant
Value also have a certain impact.
Step S405: the medium coefficient G of destination multimedia works is determined according to the media types of destination multimedia works.
Specifically, the medium of destination multimedia works can be determined with the medium factor standard of preset different media types
Coefficient G (such as: when the media types of destination multimedia works is video, G=1.8；When the medium class of destination multimedia works
When type is audio, G=1.1)；It can also be after the media types for determining destination multimedia works, according to the phase of the media types
Close technological means (such as: judge the pass of video frame number within a certain period of time, the clarity of speech recognition audio, identification document
Key word, the resolution ratio etc. for identifying picture) quality that determines destination multimedia works, further according to the quality of destination multimedia works
The medium coefficient G of destination multimedia works is determined with the medium factor standard of preset different media types.
Step S406: according to basic value M, evaluation coefficient K and medium coefficient G, determine that target is more by third preset formula
The assessed value S of media piece.
Specifically, the third preset formula can beWherein, assessed value
S can be used for evaluating value of the destination multimedia works in current grant.At this point, the assessed value S of authorization is by basis
Value M, evaluation coefficient K are multiplied determining with medium coefficient G, wherein medium coefficient G is by the media types of destination multimedia works
Determining, evaluation coefficient K is to be determined by the propagation parameter of the destination multimedia works, and assessed value S and medium coefficient G are just
It is related.For example, the value for identifying the media work is higher when medium coefficient G is bigger.
Implement the embodiment of the present application, it can be first according to the cost parameter Q of the authorized party's initial setting up received, profit ginseng
Number P and authorization times N determine the basic value M of destination multimedia works, determine further according to the propagation parameter of destination multimedia works
The evaluation coefficient K of destination multimedia works, after further judging media types belonging to the destination multimedia works, then root
The medium coefficient G of the destination multimedia works is determined according to the media types of destination multimedia works, finally according to basic value M,
Evaluation coefficient K and medium coefficient G, the assessed value S of the destination multimedia works is determined by third preset formula.Wherein, institute
Stating media types includes one of video, audio, document and picture or a variety of.Therefore according to cost parameter Q, profit parameter P,
The assessed value S that authorization times N and media types finally determine, can be used for objective appraisal destination multimedia works and awards currently
Value temporary, does not depend on the subjective judgement of people excessively, while also avoiding because evaluation is unreasonable, so as to cause multimedia work
Product lose its original value.
Generally speaking, the application can be first according to basic value M by cost parameter Q, and profit parameter P and authorization times N are true
The basic value M for the media work that sets the goal, then determines destination multimedia works according to the propagation parameter of destination multimedia works
Evaluation coefficient K determine the assessed value S of destination multimedia works further further according to basic value M and evaluation coefficient K.Cause
This can be used for objectively evaluating target more according to the assessed value S that cost parameter Q, profit parameter P, authorization times N finally determine
Value of the media piece in current grant, does not depend on the subjective judgement of people excessively, while also avoiding because evaluation does not conform to
The problem of managing and the media work caused to lose its original value.
It is above-mentioned to illustrate the method for the embodiment of the present application, the associated multimedia with the embodiment of the present application is provided below
The assessment device of works, the assessment device of media work can be a kind of valuable by quick obtaining, processing, analysis and extraction
The data of value bring various convenient service equipments based on interaction data for third party's use.Please refer to attached drawing 5, Fig. 5
It is a kind of assessment apparatus structure schematic diagram of media work provided by the embodiments of the present application.It may include the first determination unit
501, the second determination unit 502 and third determination unit 503 can also include receiving unit 504, the 4th determination unit 505, the
Five determination units 506, the 6th determination unit 507 and the 7th determination unit 508.
First determination unit 501, for determining the basic value M of destination multimedia works, the basic value M is by cost parameter
Q, profit parameter P and authorization times N are determined according to the first preset formula, wherein Q, P, N are all larger than 0；
Second determination unit 502, for determine the evaluation coefficient K, the evaluation coefficient K of the destination multimedia works by
The propagation parameter of the destination multimedia works is determined according to preset rules, wherein K is greater than 0；
Third determination unit 503, for determining the destination multimedia according to the basic value M and the evaluation coefficient K
The assessed value S, the assessed value S of works are for evaluating value of the destination multimedia works in current grant.
In one possible implementation, first preset formula is
In one possible implementation, described device further include: receiving unit 504, for determining destination multimedia
Before the basic value M of works, the cost parameter Q of authorized party's initial setting up, the profit parameter P and the authorization time are received
Number N.
In one possible implementation, the third determination unit 503, be specifically used for according to the basic value M and
The evaluation coefficient K, determines the assessed value S of the authorization of the destination multimedia works by the second preset formula, described second
Preset formula is
In one possible implementation, described device further include: the 4th determination unit 505, for determining the mesh
Media types belonging to media work is marked, the media types includes one of video, audio, document and picture or more
Kind；The medium coefficient G of the destination multimedia works is determined according to the media types of the destination multimedia works, wherein G is big
In 0；The third determination unit 503 is specifically used for according to the basic value M, the evaluation coefficient K and the medium coefficient G,
Determine that the assessed value S of the destination multimedia works, the third preset formula are by third preset formula
In one possible implementation, the propagation parameter of the destination multimedia works includes: the more matchmakers of the target
The mode of propagation of body works, the propagation times of the destination multimedia works, the destination multimedia works route of transmission
Type, wherein the mode of propagation include it is exclusive play, play for the first time, nonexclusive broadcasting and it is non-one of play for the first time or
A variety of, the propagation times are included in single or multiple, the route of transmission after the current grant after the current grant
Type include one of network, TV, movie theatre, outdoor screen, client and books ,newspapers and magazines or a variety of；Described device is also wrapped
Include: the 5th determination unit 506 is determined for determining the mode of propagation of the destination multimedia works according to the mode of propagation
Form coefficient A, wherein A is greater than 0；Or the 6th determination unit 507, for determining the propagation times of the destination multimedia works,
According to the propagation times determined number coefficient B, wherein B is greater than 0；Or the 7th determination unit 508, for determining the target
The type of the route of transmission of media work determines approach coefficient C according to the type of the route of transmission, wherein C is greater than 0.
In one possible implementation, the evaluation coefficient K by the destination multimedia works propagation parameter root
It include: the evaluation coefficient K default public according to the 4th by the propagation parameter of the destination multimedia works according to preset rules determination
Formula determines that the 4th preset formula is K=A*B*C；The third determination unit 503 is specifically used for according to the basic value M
With the evaluation coefficient K, the assessed value S of the authorization of the destination multimedia works is determined by the 5th preset formula, described
Five preset formulas are
It should be noted that the realization of each operation can also be to the phase that should refer to Fig. 3 and embodiment of the method shown in Fig. 4
It should describe, details are not described herein again.
Attached drawing 6 is please referred to, Fig. 6 is a kind of reality of the assessment device of the media work of simplification provided by the embodiments of the present application
Body device structural schematic diagram, it is convenient to be easy to understand and illustrate, and in Fig. 6 device 60, may include following one or more components: depositing
Store up component 601, processing component 602, communication component 603.
Storage assembly 601 may include one or more storage units, and each unit may include one or more storages
Device, storage assembly can be used for storing program and various data, and can in 60 operational process high speed of device, be automatically completed program
Or the access of data.Information, described two stable states point can be stored using the physical device of stable state there are two types of tools
It is not expressed as " 0 " and " 1 ".When device 60 shown in fig. 6, when being the assessment device 101 of media work described in Fig. 1, storage group
Part can be used to store media types belonging to media work, propagation parameter and other related datas etc..
Processing component 602, processing component are referred to as processor, and processing unit handles veneer, processing module, processing
Device etc..Processing component can be central processing unit (central processing unit, CPU), network processing unit
The combination of (network processor, NP) or CPU and NP.It is media work described in Fig. 1 when device 60 shown in fig. 6
Assessment device 101 when, the processing component 603 is used to call the data of the storage assembly 601 to execute above-mentioned Fig. 3 to Fig. 4
The associated description of the method, details are not described herein again.
Communication component 603 is referred to as transceiver or transceiver etc., wherein may include wireless, wired for carrying out
Or the unit of other communication modes.Optionally, it is single that the device in 603 parts for realizing receive capabilities can be considered as to reception
Member will be considered as transmission unit for realizing the device of sending function, i.e. 603 parts include receiving unit 504.
It should be noted that the specific implementation of each operation can also be to should refer to Fig. 3, embodiment of the method shown in Fig. 4
Corresponding description, details are not described herein again.
In this application, the unit as illustrated by the separation member may or may not be physically separate
, component shown as a unit may or may not be physical unit, it can and it is in one place, or can also
To be distributed over a plurality of network elements.Some or all of unit therein can be selected to realize this Shen according to the actual needs
Please example scheme purpose.
In addition, each functional unit in each embodiment of the application, which can integrate, is also possible to each group in a component
Part physically exists alone, and is also possible to two or more components and is integrated in a component.Above-mentioned integrated component both may be used
To use formal implementation of hardware, can also realize in the form of software functional units.
If the integrated component is realized in the form of SFU software functional unit and sells or use as independent product
When, it can store in a computer readable storage medium.Based on this understanding, the technical solution of the application is substantially
The all or part of the part that contributes to existing technology or the technical solution can be in the form of software products in other words
It embodies, which is stored in a storage medium, including some instructions are used so that a computer
Equipment (can be personal computer, server or the network equipment etc.) executes the complete of each the embodiment of the present application the method
Portion or part steps.And storage medium above-mentioned include: USB flash disk, mobile hard disk, read-only memory (Read-Only Memory,
ROM), random access memory (Random Access Memory, RAM), magnetic or disk etc. are various can store program
The medium of code.
The above, the only specific embodiment of the application, but the protection scope of the application is not limited thereto, it is any
Those familiar with the art within the technical scope of the present application, can readily occur in various equivalent modifications or replace
It changes, these modifications or substitutions should all cover within the scope of protection of this application.Therefore, the protection scope of the application should be with right
It is required that protection scope subject to.
It should be understood that magnitude of the sequence numbers of the above procedures are not meant to execute suitable in the various embodiments of the application
Sequence it is successive, the execution of each process sequence should be determined by its function and internal logic, the implementation without coping with the embodiment of the present application
Process constitutes any restriction.Although the application is described in conjunction with each embodiment herein, however, being protected required by embodiment
During the application of shield, those skilled in the art are appreciated that and realize other variations of open embodiment.
Claims (10)
1. a kind of appraisal procedure of media work characterized by comprising
Determine the basic value M, the basic value M of destination multimedia works by cost parameter Q, profit parameter P and authorization times N root
It is determined according to the first preset formula, wherein Q, P, N are all larger than 0；
Determine the evaluation coefficient K, the evaluation coefficient K of the destination multimedia works by the propagation of the destination multimedia works
Parameter is determined according to preset rules, wherein K is greater than 0；
According to the basic value M and the evaluation coefficient K, the assessed value S of the destination multimedia works, the assessed value are determined
S is for evaluating value of the destination multimedia works in current grant.
2. method according to claim 1, which is characterized in that first preset formula is
3. method according to claim 1, which is characterized in that before the basic value M of the determining destination multimedia works, also
Include:
Receive the cost parameter Q of authorized party's initial setting up, the profit parameter P and the authorization times N.
4. method according to claim 1, which is characterized in that described to be determined according to the basic value M and evaluation coefficient K
The assessed value S of the authorization of the destination multimedia works, comprising:
According to the basic value M and the evaluation coefficient K, awarding for the destination multimedia works is determined by the second preset formula
The assessed value S of power, second preset formula are
5. method according to claim 1, which is characterized in that the method also includes:
Determine that media types belonging to the destination multimedia works, the media types include video, audio, document and picture
One of or it is a variety of；
The medium coefficient G of the destination multimedia works is determined according to the media types of the destination multimedia works, wherein G
Greater than 0；
The assessed value S that the destination multimedia works are determined according to the basic value M and the evaluation coefficient K, comprising:
According to the basic value M, the evaluation coefficient K and the medium coefficient G, the target is determined by third preset formula
The assessed value S of media work, the third preset formula are
6. method according to claim 1, which is characterized in that the propagation parameter of the destination multimedia works includes: described
The mode of propagation of destination multimedia works, the propagation times of the destination multimedia works, the biography of the destination multimedia works
Broadcast the type of approach, wherein the mode of propagation is played including exclusive, is played for the first time, in nonexclusive broadcasting and non-broadcasting for the first time
It is one or more, the propagation times be included in after the current grant single or after the current grant repeatedly, it is described
The type of route of transmission includes one of network, TV, movie theatre, outdoor screen, client and books ,newspapers and magazines or a variety of；
The method also includes: it determines the mode of propagation of the destination multimedia works, form is determined according to the mode of propagation
Coefficient A, wherein A is greater than 0；Or
The propagation times for determining the destination multimedia works, according to the propagation times determined number coefficient B, wherein B is greater than
0；Or
The type for determining the route of transmission of the destination multimedia works determines approach coefficient according to the type of the route of transmission
C, wherein C is greater than 0.
7. method according to claim 6, which is characterized in that the evaluation coefficient K by the destination multimedia works biography
Broadcast parameter according to preset rules determination include: the evaluation coefficient K by the propagation parameter of the destination multimedia works according to
Four preset formulas determine；
It is described according to the basic value M and the evaluation coefficient K, determine that the assessed value S of the destination multimedia works includes: root
According to the basic value M and the evaluation coefficient K, commenting for the authorization of the destination multimedia works is determined by the 5th preset formula
Valuation S.
8. a kind of assessment device of media work characterized by comprising
First determination unit, for determining the basic value M of destination multimedia works, the basic value M is by cost parameter Q, profit
Parameter P and authorization times N are determined according to the first preset formula, wherein Q, P, N are all larger than 0；
Second determination unit, for determining the evaluation coefficient K of the destination multimedia works, the evaluation coefficient K is by the mesh
The propagation parameter for marking media work determines that wherein K is greater than 0 according to preset rules；
Third determination unit, for determining the destination multimedia works according to the basic value M and the evaluation coefficient K
Assessed value S, the assessed value S are used to evaluate the value when destination multimedia works current grant.
9. a kind of assessment device of media work, which is characterized in that including processing component, storage assembly and communications module part,
Processing component, storage assembly and communication component are connected with each other, wherein storage assembly handles code, communication set for storing data
Part is used to carry out information exchange with external equipment；Processing component is configured for caller code, executes such as claim 1-7
Described in any item methods.
10. a kind of computer readable storage medium, which is characterized in that the computer storage medium is stored with program instruction, institute
Stating program instruction when being executed by a processor makes the processor execute the method according to claim 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201811633058.4A CN109816209A (en) | 2018-12-28 | 2018-12-28 | A kind of appraisal procedure and device of media work |
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| CN201811633058.4A CN109816209A (en) | 2018-12-28 | 2018-12-28 | A kind of appraisal procedure and device of media work |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110675197A (en) * | 2019-09-30 | 2020-01-10 | 北京达佳互联信息技术有限公司 | Method, device and equipment for evaluating data and storage medium |
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2018
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110675197A (en) * | 2019-09-30 | 2020-01-10 | 北京达佳互联信息技术有限公司 | Method, device and equipment for evaluating data and storage medium |
| CN110675197B (en) * | 2019-09-30 | 2023-09-26 | 北京达佳互联信息技术有限公司 | Method, device, equipment and storage medium for evaluating data |
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Address after: Bantian street, Longgang District of Shenzhen City, Guangdong province 518000 yuan and five Avenue sign technology plant No. 1 building 4 floor Applicant after: GOLO IOV DATA TECHNOLOGY Co.,Ltd. Address before: Bantian street, Longgang District of Shenzhen City, Guangdong province 518000 yuan and five Avenue sign technology plant No. 1 building 4 floor Applicant before: GOLO IOV DATA TECHNOLOGY Co.,Ltd. |
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Application publication date: 20190528 |