CN109801103A - Information distribution method and device, storage medium and electronic equipment - Google Patents
Information distribution method and device, storage medium and electronic equipment Download PDFInfo
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- CN109801103A CN109801103A CN201910033379.9A CN201910033379A CN109801103A CN 109801103 A CN109801103 A CN 109801103A CN 201910033379 A CN201910033379 A CN 201910033379A CN 109801103 A CN109801103 A CN 109801103A
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Abstract
The present invention provides a kind of information distribution method, comprising: receives target information, is based on preset keyword extraction mechanism, extracts keyword from the target information；According to the keyword, multiple conjunctive words corresponding with the keyword are determined；The keyword and the multiple conjunctive word are determined as related information；According to the related information, associating websites set is obtained；According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and establish the corresponding targeted website set in the multiple targeted website, include multiple targeted websites in the targeted website set；Launch the target information in each targeted website into targeted website set.Using information distribution method provided by the invention, enable user that the target information launched is needed to launch on being associated with more website, accurately coverage goal crowd, resulting dispensing effect and conversion ratio after target information dispensing are improved significantly.
Description
Technical field
The present invention relates to Internet technical field, in particular to a kind of information distribution method and device, storage medium and electricity
Sub- equipment.
Background technique
Continuous with internet is popularized, and more and more businessmans select displaying advertising messages on the internet, to reach
Publicize, promote the purpose of itself product.
Currently used advertising information put-on method, the advertising information for mainly providing user is thrown to be chosen in advance
Website page, the selection of website often only by simple retrieval, sort out obtain so that launch website have certain limitation
Property, cause to launch above-mentioned website advertising information can not accurately coverage goal crowd, launch that effect is poor, conversion ratio is low asks
Topic.
Summary of the invention
In view of this, the present invention provides a kind of information distribution method, it can not to solve advertising information in the prior art
Precisely covering advertising objective crowd, advertising information launch the problem of effect difference.
To achieve the above object, the embodiment of the present invention provides the following technical solutions:
A kind of information distribution method, comprising:
Target information is received, preset keyword extraction mechanism is based on, extracts keyword from the target information；
According to the keyword, multiple conjunctive words corresponding with the keyword are determined；
The keyword and the multiple conjunctive word are determined as related information；
According to the related information, associating websites set is obtained；
According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and establish institute
The corresponding targeted website set in multiple targeted websites is stated, includes multiple targeted websites in the targeted website set；
Launch the target information in each targeted website into targeted website set.
Above-mentioned method, it is optionally, described to be based on preset keyword extraction mechanism, it extracts and closes from the target information
Keyword, comprising:
Participle operation is carried out to the target information, obtains each word for including in the target information；
Calculate reverse document-frequency corresponding to word frequency corresponding to each word and each word；
According to the word frequency and the reverse document-frequency, calculate and the word frequency of each word and reverse file frequency
The corresponding score value of rate；
The word that score value is reached to default value is determined as the keyword of the target information.
Above-mentioned method, it is optionally, described according to preset website selection mechanism, it is chosen from the associating websites set
Multiple targeted websites, comprising:
Obtain the pass of related information corresponding to the pageview of each website in the associating websites set and each website
Join weight；
Based on the pageview and the associated weights, each website in the associating websites set is commented
Point；
The website that the score that scores reaches default value is determined as targeted website.
Above-mentioned method, optionally, further includes:
After counting the target information dispensing, click volume and conversion ratio in each targeted website.
The present invention also provides a kind of information delivery devices, to guarantee the realization and application of the above method in practice.
A kind of information delivery device, comprising:
Keyword extracting unit is extracted crucial for being based on preset keyword extraction mechanism from the target information
Word；
Conjunctive word determination unit, for determining multiple conjunctive words corresponding with the keyword according to the keyword；
Related information determination unit, for the keyword and the multiple conjunctive word to be determined as related information；
Associating websites acquiring unit, for obtaining associating websites set according to the related information；
Targeted website selection unit, for being chosen from the associating websites set according to preset website selection mechanism
Multiple targeted websites, and the corresponding targeted website set in the multiple targeted website is established, include in the targeted website set
Multiple targeted websites；
Target information launches unit, launches the mesh for each targeted website into targeted website set
Mark information.
Above-mentioned device, optionally, the keyword extracting unit are also used to:
Participle operation is carried out to the target information, obtains each word for including in the target information；
Calculate reverse document-frequency corresponding to word frequency corresponding to each word and each word；
According to the word frequency and the reverse document-frequency, calculate and the word frequency of each word and reverse file frequency
The corresponding score value of rate；
The word that score value is reached to default value is determined as the keyword of the target information.
Above-mentioned device, optionally, the targeted website selection unit are also used to:
Obtain the pass of related information corresponding to the pageview of each website in the associating websites set and each website
Join weight；
Based on the pageview and the associated weights, each website in the associating websites set is commented
Point；
The website that the score that scores reaches default value is determined as targeted website.
Above-mentioned device, optionally, further includes:
Statistic unit, for counting after the target information launches, click volume in each targeted website and
Conversion ratio.
A kind of storage medium, the storage medium include the program of storage, wherein in described program operation described in control
Equipment where storage medium executes above-mentioned information distribution method.
A kind of electronic equipment, including memory and one perhaps one of them or one of more than one program with
Upper program is stored in memory, and is configured to execute above-mentioned information dispensing side by one or more than one processor
Method.
Compared with the prior art, the invention has the following advantages that
The present invention provides a kind of information distribution methods, comprising: receives target information, is based on preset keyword extraction machine
System, extracts keyword from the target information；According to the keyword, multiple associations corresponding with the keyword are determined
Word；The keyword and the multiple conjunctive word are determined as related information；According to the related information, associating websites are obtained
Set；According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and are established described more
The corresponding targeted website set in a targeted website includes multiple targeted websites in the targeted website set；To the target network
Launch the target information in each targeted website in set of standing.Using method provided by the invention, it is based on preset pass
Keyword extraction mechanism extracts keyword from the target information of dispensing needed for user；According to the keyword determination extracted and institute
The corresponding conjunctive word of keyword is stated, then, keyword and conjunctive word are determined as related information；And according to related information, obtain
Take associating websites set；According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and
The corresponding targeted website set in the multiple targeted website is established, includes multiple targeted websites in the targeted website set；Most
The target information is launched in each targeted website in the set of the targeted website afterwards so that user be able to required throwing
The target information correlation degree put launches target information on big website, accurately covers the target group of advertisement, solves existing
Have that launch website selection mechanism in technology not perfect, target information can not accurate coverage goal crowd, so as to cause target information
Launch the problem that income effect is poor, conversion ratio is low.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is a kind of method flow diagram of information distribution method provided in an embodiment of the present invention；
Fig. 2 is a kind of another method flow diagram of information distribution method provided in an embodiment of the present invention；
Fig. 3 is a kind of another method flow diagram of information distribution method provided in an embodiment of the present invention；
Fig. 4 is a kind of structural schematic diagram of information delivery device provided in an embodiment of the present invention；
Fig. 5 is the structural schematic diagram of a kind of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
In this application, the terms "include", "comprise" or any other variant thereof is intended to cover non-exclusive inclusion,
So that the process, method, article or equipment for including a series of elements not only includes those elements, but also including not having
The other element being expressly recited, or further include for elements inherent to such a process, method, article, or device.Do not having
There is the element limited in the case where more limiting by sentence "including a ...", it is not excluded that in the mistake including the element
There is also other identical elements in journey, method, article or equipment.
Information distribution method provided in an embodiment of the present invention, method flow diagram is as shown in Figure 1, can specifically include:
S101: receiving target information, is based on preset keyword extraction mechanism, extracts from the target information crucial
Word；
Method provided in an embodiment of the present invention can be based on preset when receiving the target information that user needs to launch
Keyword extraction mechanism needs to obtain keyword in the target information launched from user, wherein the keyword is described to contain
The word of target information core content.
S102: according to the keyword, multiple conjunctive words corresponding with the keyword are determined；
Method provided in an embodiment of the present invention extracts resulting keyword according to target information, obtain with it is multiple with it is described
The corresponding conjunctive word of keyword.Wherein, the conjunctive word can for the near synonym of keyword, synonym, with application scenarios word
And hypernym etc..For example, can be tangerine with keyword relative relationship word when keyword is apple and fruit wholesale market
Son, plough and their hypernym fruit；The conjunctive word of fruit wholesale market can be supermarket and market of farm produce etc..
It should be noted that the quantity of method provided in an embodiment of the present invention, keyword and conjunctive word can be according to need
Ask free adjustment, and associated weights can be set to each keyword and each conjunctive word, wherein keyword associated weights compared with
Height, conjunctive word associated weights accordingly reduce.
S103: the keyword and the multiple conjunctive word are determined as related information；
Method provided in an embodiment of the present invention determines gained keyword and conjunctive word corresponding with the keyword
For related information.
Preferably, method provided in an embodiment of the present invention, can be to the keyword extracted from the target information that user provides
And screened according to multiple conjunctive words corresponding with the keyword that the keyword determines, it will be associated with target information
Degree the greater is determined as related information.
S104: according to the related information, associating websites set is obtained；
After obtaining the related information of target information, it is based on the related information, obtains associating websites set.Wherein, institute
Stating associating websites set includes multiple websites, and each website in the associating websites set can be by drawing in the search of each mainstream
It holds up middle search related information to obtain, can also search for and obtain from the website that local server is managed.
S105: according to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and are built
The corresponding targeted website set in the multiple targeted website is found, includes multiple targeted websites in the targeted website set；
Method provided in an embodiment of the present invention, according to preset website selection mechanism, from the pass obtained according to related information
Multiple targeted websites are chosen in numerous websites in connection set of websites, and are established opposite with the multiple targeted websites selected
The targeted website set answered..
Launch the target information in each targeted website in the set of the targeted website S106: Xiang Suoshu.
Method provided in an embodiment of the present invention, in the multiple targets for choosing multiple targeted websites and establishing and selecting
After the corresponding targeted website set in website, the target information received is thrown to each described in the targeted website set
In targeted website.
Information distribution method provided in an embodiment of the present invention, comprising: receive target information, be based on preset keyword extraction
Mechanism extracts keyword from the target information；According to the keyword, multiple associations corresponding with the keyword are determined
Word；The keyword and the multiple conjunctive word are determined as related information；According to the related information, associating websites are obtained
Set；According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and are established described more
The corresponding targeted website set in a targeted website includes multiple targeted websites in the targeted website set；To the target network
Launch the target information in each targeted website in set of standing.
Using information distribution method provided in an embodiment of the present invention, when receiving the target information that user needs to launch,
Based on preset keyword extraction mechanism, keyword is extracted from the target information；And the keyword that foundation extracts,
Determine multiple conjunctive words corresponding with the keyword；The keyword and the multiple conjunctive word are determined as association letter
Breath；Then, according to the related information, associating websites set is obtained；According to preset website selection mechanism, from associating websites collection
Multiple targeted websites are chosen in conjunction, and establish the corresponding targeted website set in the multiple targeted website, the targeted website collection
It include multiple targeted websites in conjunction；Finally, the target is launched in each targeted website into targeted website set
Information enables user that the target information launched is needed to launch on being associated with more website, accurately covers
Target group, resulting dispensing effect and conversion ratio after target information dispensing are improved significantly.
Information distribution method provided in an embodiment of the present invention, it is described to be based on preset keyword extraction mechanism, from the mesh
Keyword is extracted in mark information, as shown in Fig. 2, can specifically include:
S201: carrying out participle operation to the target information, obtains each word for including in the target information；
Method provided in an embodiment of the present invention first carries out target information when extracting keyword from target information
Participle operation, the correct cutting of the target information that user is provided are each word.
S202: reverse document-frequency corresponding to word frequency corresponding to each word and each word is calculated；
The correct cutting of target information is being calculating target information after each word by method provided in an embodiment of the present invention
In word frequency TF corresponding to each word, i.e., the frequency that described each word occurs in target information；And calculate each list
The reverse document-frequency IDF of word.
The word frequency TF corresponding to the word is bigger, i.e. the frequency that occurs in target information of the word is higher, then illustrates
The word contains that a possibility that target information core content is bigger, the calculation formula of the word frequency are as follows:
Wherein, ni,jFor word TiThe number occurred in target information, ∑knk,jFor word each in target information appearance
The sum of number.
The reverse document-frequency IDF corresponding to the word is bigger, then illustrates the number that the word occurs in library
Fewer, i.e., the word has preferable class discrimination ability, can be classified as keyword；The reverse document-frequency IDF's
Calculation formula are as follows:
Wherein, | D | for the total number of files in corpus；
|{j:ti∈dj+ 1 } | to include word T in corpusiNumber of files, additional+1 can avoid not depositing in corpus
Include word TiFile when cause denominator be 0 the case where.
It should be noted that method provided in an embodiment of the present invention, in calculating target information corresponding to each word
When reverse document-frequency corresponding to word frequency and each word, can not will have clear content or not represent meaning
Word is deleted.For example, by "and", " ", the words such as "Yes" ignore, do not calculate they word frequency and reverse document-frequency；It can also be with
Ignore structural auxiliary word, preposition etc. without clear content, its word frequency and reverse document-frequency is not calculated.
S203: it according to the word frequency and the reverse document-frequency, calculates and the word frequency of each word and reverse
The corresponding score value of document-frequency；
Method provided in an embodiment of the present invention is calculating word frequency and each word institute corresponding to each word
After corresponding reverse document-frequency, according to the word frequency and the reverse document-frequency, the word with each word is calculated
Frequency and the corresponding score value of reverse document-frequency, the specific formula for calculation of the score value are as follows:
TF-IDFi=TFi×IDFi
Wherein, TF-IDFiFor score value corresponding with the word frequency of each word and reverse document-frequency, TFiFor with it is each
Word frequency corresponding to a word, IDFiFor with reverse document-frequency corresponding to each word.
Score value: being reached the word of default value by S204, is determined as the keyword of the target information.
Score value, is reached the word of default value by method provided in an embodiment of the present invention, i.e. class discrimination ability is stronger
Word be determined as the keyword of the target information.Method provided in an embodiment of the present invention, can also be by each word
TF-IDF score value be successively ranked up from high to low, according to user demand, the forward word that will sort is determined as keyword.
It should be noted that method provided in an embodiment of the present invention, is extracting keyword and is determining the multiple and key
After the corresponding conjunctive word of word, the score value of the conjunctive word can also be calculated, the high conjunctive word of score value is chosen and is determined as being associated with
Information；When calculating the score value of the conjunctive word, used conjunctive word word frequency TF and the keyword word frequency TF corresponding to it
It is equal.
Information distribution method provided in an embodiment of the present invention, it is described according to preset website selection mechanism, from the association
Multiple targeted websites are chosen in set of websites, comprising: obtain in the associating websites set pageview of each website and each
The associated weights of related information corresponding to a website；Based on the pageview and the associated weights, to the associating websites
It scores each website in set；The website that the score that scores reaches default value is determined as targeted website.Using this hair
The method that bright embodiment provides can accurately extract keyword from target information and obtain pass corresponding with the keyword
Join word, increases the correlation degree of finally determining related information, so that the acquisition of associating websites set and targeted website later
The selection of target is more accurate, allows the target information being thrown on each targeted website that can better cover target person
Group, to achieve the purpose that promoting target information launches income effect and conversion ratio.
Information distribution method provided in an embodiment of the present invention, it is described according to preset website selection mechanism, from the association
Multiple targeted websites are chosen in set of websites, as shown in figure 3, can specifically include:
S301: related information corresponding to the pageview of each website and each website is obtained in the associating websites set
Associated weights；
Method provided in an embodiment of the present invention obtains first before choosing multiple targeted websites in the associating websites set
Take the associated weights of related information corresponding to the pageview of each website in the associating websites set and each website.
It should be noted that method provided in an embodiment of the present invention, the associated weights highest of score value highest keyword,
With the reduction of score value, associated weights slightly decline remaining keyword；Correspondingly, conjunctive word corresponding with keyword, association
Weight is also declined compared with the associated weights of keyword corresponding to it.
S302: be based on the pageview and the associated weights, to each website in the associating websites set into
Row scoring；
Method provided in an embodiment of the present invention, pageview and each net based on each website in the associating websites set
The associated weights of related information corresponding to standing, score to each website in associating websites set, and scoring obtained by website is higher, then
Illustrate that the website more meets the dispensing demand of user, preferable throwing can be obtained by launching the target information that user provides on the web site
Put effect.
S303: the website that the score that scores reaches default value is determined as targeted website.
Target is added in the website that scoring in associating websites set reaches default value by method provided in an embodiment of the present invention
Set of websites.
It should be noted that method provided in an embodiment of the present invention, it can be each in obtaining the associating websites set
After the scoring score of website, can the scoring score to each website be successively ranked up according to sequence from high to low,
Targeted website set is added in the website for sorting forward.
Information distribution method provided in an embodiment of the present invention, it is described according to preset website selection mechanism, from the association
Multiple targeted websites are chosen in set of websites, comprising: obtain in the associating websites set pageview of each website and each
The associated weights of related information corresponding to a website；Based on the pageview and the associated weights, to the associating websites
It scores each website in set；The website that the score that scores reaches default value is determined as targeted website.Using this hair
The information distribution method that bright embodiment provides, has comprehensively considered the pageview of each website and each net in associating websites set
It stands the degree of correlation of corresponding related information, in numerous websites obtained by being retrieved according to related information, selection meets user's throwing
The website for putting demand carries out the dispensing of target information；Guarantee for the target information that user launches to be thrown to correlation degree height, browsing
It measures in big website, target information is enabled to better cover target group, promote target information and launch effect.
Information distribution method provided in an embodiment of the present invention can also include:
After counting the target information dispensing, click volume and conversion ratio in each targeted website.
Method provided in an embodiment of the present invention is thrown to each targeted website in the set of targeted website in target information
Afterwards, click volume and conversion ratio of the statistics target information in each targeted website, the throwing of target information is assessed for user
It puts effect and reference data is provided.
Corresponding with information distribution method described in Fig. 1, the embodiment of the invention also provides a kind of information delivery devices, use
The specific implementation of method in Fig. 1, structural schematic diagram is as shown in figure 4, can specifically include:
Keyword extracting unit 401 is extracted from the target information and is closed for being based on preset keyword extraction mechanism
Keyword；
Conjunctive word determination unit 402, for determining multiple associations corresponding with the keyword according to the keyword
Word；
Related information determination unit 403, for the keyword and the multiple conjunctive word to be determined as related information；
Associating websites acquiring unit 404, for obtaining associating websites set according to the related information；
Targeted website selection unit 405, for being selected from the associating websites set according to preset website selection mechanism
Multiple targeted websites are taken, and establish the corresponding targeted website set in the multiple targeted website, are wrapped in the targeted website set
Containing multiple targeted websites；
Target information launches unit 406, launches institute for each targeted website into targeted website set
State target information.
Above-mentioned device, optionally, the keyword extracting unit are also used to:
Participle operation is carried out to the target information, obtains each word for including in the target information；
Calculate reverse document-frequency corresponding to word frequency corresponding to each word and each word；
According to the word frequency and the reverse document-frequency, calculate and the word frequency of each word and reverse file frequency
The corresponding score value of rate；
The word that score value is reached to default value is determined as the keyword of the target information.
Above-mentioned device, optionally, the targeted website selection unit are also used to:
Obtain the pass of related information corresponding to the pageview of each website in the associating websites set and each website
Join weight；
Based on the pageview and the associated weights, each website in the associating websites set is commented
Point；
The website that the score that scores reaches default value is determined as targeted website.
Above-mentioned device, optionally, further includes:
Statistic unit, for counting after the target information launches, click volume in each targeted website and
Conversion ratio.
The embodiment of the invention also provides a kind of storage medium, the storage medium includes the instruction of storage, wherein in institute
It states the equipment where controlling the storage medium when instruction operation and executes above- mentioned information put-on method.
The embodiment of the invention also provides a kind of electronic equipment, structural schematic diagram is as shown in figure 5, specifically include memory
501 and one perhaps more than one 502 one of them or more than one instruction of instruction 502 be stored in memory 501
In, and be configured to by one or more than one processor 503 execute the one or more instruction 502 carry out with
Lower operation:
Target information is received, preset keyword extraction mechanism is based on, extracts keyword from the target information；
According to the keyword, multiple conjunctive words corresponding with the keyword are determined；
The keyword and the multiple conjunctive word are determined as related information；
According to the related information, associating websites set is obtained；
According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and establish institute
The corresponding targeted website set in multiple targeted websites is stated, includes multiple targeted websites in the targeted website set；
Launch the target information in each targeted website into targeted website set.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system or
For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method
The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct
The unit of separate part description may or may not be physically separated, component shown as a unit can be or
Person may not be physical unit, it can and it is in one place, or may be distributed over multiple network units.It can root
According to actual need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill
Personnel can understand and implement without creative efforts.
Professional further appreciates that, unit described in conjunction with the examples disclosed in the embodiments of the present disclosure
And algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, in order to clearly demonstrate hardware and
The interchangeability of software generally describes each exemplary composition and step according to function in the above description.These
Function is implemented in hardware or software actually, the specific application and design constraint depending on technical solution.Profession
Technical staff can use different methods to achieve the described function each specific application, but this realization is not answered
Think beyond the scope of this invention.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. a kind of information distribution method characterized by comprising
Target information is received, preset keyword extraction mechanism is based on, extracts keyword from the target information；
According to the keyword, multiple conjunctive words corresponding with the keyword are determined；
The keyword and the multiple conjunctive word are determined as related information；
According to the related information, associating websites set is obtained；
According to preset website selection mechanism, multiple targeted websites are chosen from the associating websites set, and are established described more
The corresponding targeted website set in a targeted website includes multiple targeted websites in the targeted website set；
Launch the target information in each targeted website into targeted website set.
2. the method according to claim 1, wherein described be based on preset keyword extraction mechanism, from described
Keyword is extracted in target information, comprising:
Participle operation is carried out to the target information, obtains each word for including in the target information；
Calculate reverse document-frequency corresponding to word frequency corresponding to each word and each word；
According to the word frequency and the reverse document-frequency, calculate and the word frequency of each word and reverse document-frequency pair
The score value answered；
The word that score value is reached to default value is determined as the keyword of the target information.
3. the method according to claim 1, wherein described according to preset website selection mechanism, from the pass
Multiple targeted websites are chosen in connection set of websites, comprising:
Obtain the association power of related information corresponding to the pageview of each website in the associating websites set and each website
Weight；
Based on the pageview and the associated weights, score each website in the associating websites set；
The website that the score that scores reaches default value is determined as targeted website.
4. method according to any one of claims 1 to 3, which is characterized in that further include:
After counting the target information dispensing, click volume and conversion ratio in each targeted website.
5. a kind of information delivery device characterized by comprising
Keyword extracting unit extracts keyword from the target information for being based on preset keyword extraction mechanism；
Conjunctive word determination unit, for determining multiple conjunctive words corresponding with the keyword according to the keyword；
Related information determination unit, for the keyword and the multiple conjunctive word to be determined as related information；
Associating websites acquiring unit, for obtaining associating websites set according to the related information；
Targeted website selection unit, for being chosen from the associating websites set multiple according to preset website selection mechanism
Targeted website, and the corresponding targeted website set in the multiple targeted website is established, comprising multiple in the targeted website set
Targeted website；
Target information launches unit, launches the target letter for each targeted website into targeted website set
Breath.
6. device according to claim 5, which is characterized in that the keyword extracting unit is also used to:
Participle operation is carried out to the target information, obtains each word for including in the target information；
Calculate reverse document-frequency corresponding to word frequency corresponding to each word and each word；
According to the word frequency and the reverse document-frequency, calculate and the word frequency of each word and reverse document-frequency pair
The score value answered；
The word that score value is reached to default value is determined as the keyword of the target information.
7. device according to claim 5, which is characterized in that the targeted website selection unit is also used to:
Obtain the association power of related information corresponding to the pageview of each website in the associating websites set and each website
Weight；
Based on the pageview and the associated weights, score each website in the associating websites set；
The website that the score that scores reaches default value is determined as targeted website.
8. according to device described in claim 5~7 any one, which is characterized in that further include:
Statistic unit, after counting the target information dispensing, click volume and conversion in each targeted website
Rate.
9. a kind of storage medium, which is characterized in that the storage medium includes the instruction of storage, wherein run in described instruction
When control the equipment where the storage medium and execute information distribution method as described in Claims 1 to 4 any one.
10. a kind of electronic equipment, which is characterized in that including memory and one or more than one instruction, one of them
Perhaps more than one instruction is stored in memory and is configured to be executed by one or more than one processor as right is wanted
Seek information distribution method described in 1~4 any one.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910033379.9A CN109801103A (en) | 2019-01-14 | 2019-01-14 | Information distribution method and device, storage medium and electronic equipment |
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| CN201910033379.9A CN109801103A (en) | 2019-01-14 | 2019-01-14 | Information distribution method and device, storage medium and electronic equipment |
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| CN109801103A true CN109801103A (en) | 2019-05-24 |
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| CN201910033379.9A Pending CN109801103A (en) | 2019-01-14 | 2019-01-14 | Information distribution method and device, storage medium and electronic equipment |
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| CN111966948A (en) * | 2020-09-25 | 2020-11-20 | 北京百度网讯科技有限公司 | Information delivery method, device, equipment and storage medium |
| WO2021103594A1 (en) * | 2019-11-25 | 2021-06-03 | 深圳壹账通智能科技有限公司 | Tacitness degree detection method and device, server and readable storage medium |
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