CN109769130B - Remote controller personalized setting method and system based on big viewing data - Google Patents
Remote controller personalized setting method and system based on big viewing data Download PDFInfo
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Abstract
The invention discloses a remote controller personalized setting method and system based on audience rating big data, wherein the method comprises the following steps: collecting user viewing behavior information; generating user preference information according to the user viewing behavior information; according to the user preference information, carrying out personalized configuration on a display interface of the mobile remote controller; associating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait; identifying a group type of the user according to the user portrait; and optimally configuring the display interface of the mobile remote controller according to the group type of the user. The invention overcomes the problems that the operation interface of the mobile remote controller in the prior art is uniform and the personalized configuration cannot be carried out, greatly improves the intelligent degree of the mobile remote controller, enhances the use experience of users, and can be widely applied to the technical field of big data.
Description
Technical Field
The invention relates to the technical field of big data, in particular to a remote controller personalized setting method and system based on audience big data.
Background
Big data is information that cannot be processed or analyzed using traditional procedures or tools, and defines data sets that are outside the normal processing range and size and force users to employ non-traditional processing methods. The big viewing data is the interaction behavior data of the user at the television end collected through the data feedback of the set top box of the user watching the television.
The user group refers to a group with a label, such as white-collar people, football fans, old people and the like, which is established after data of television terminal users are collected and analyzed through a big data platform.
With the development of digital television technology, digital televisions have become more and more popular and almost become essential entertainment items for modern families, wherein a television remote controller is taken as a necessary control device and has the defects of easy loss, inconvenient use and the like. With the rise of smart phones, mobile phone remote controllers are also in operation, smart phones acquire information of set top boxes through interaction with televisions, and remotely control televisions through signal transmission, so that the function of traditional television remote controllers is replaced. However, the existing mobile phone remote controllers are all uniform operation interfaces, cannot be configured individually according to user groups, and are not intelligent enough.
Disclosure of Invention
To solve the above technical problems, the present invention aims to: the remote controller personalized setting method and system based on the audience rating big data are high in intelligentization degree.
On one hand, the technical scheme adopted by the invention is as follows:
the remote controller personalized setting method based on the audience rating big data comprises the following steps:
collecting user viewing behavior information, wherein the user viewing behavior information comprises user collection information, channel selection information and key information of a mobile remote controller;
generating user preference information according to the user viewing behavior information;
according to the user preference information, carrying out personalized configuration on a display interface of the mobile remote controller;
associating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait;
identifying a group type of the user according to the user portrait;
and optimally configuring the display interface of the mobile remote controller according to the group type of the user.
Further, the method also comprises the following steps:
generating display position information of the keys according to the user collection information;
and displaying on a display interface of the mobile remote controller according to the display position information.
Further, the step of generating the user preference information according to the user viewing behavior information includes the following steps:
according to the user viewing behavior information, generating live broadcast preference information, review preference information and on-demand preference information of the user;
generating live broadcast time length information, review time length information and on-demand time length information according to the live broadcast preference information, the review preference information and the on-demand preference information;
and comparing the live broadcast time length information, the review time length information and the on-demand broadcast time length information in time length to determine user preference information.
Further, the step of performing personalized configuration on the remote controller display interface according to the user preference information includes the following steps:
configuring a user preference button at a first position according to the user preference information;
and performing highlight configuration on the user preference button according to the user preference information.
Further, the step of associating the operation information of the mobile remote controller with the user viewing behavior information to generate a user figure includes the steps of:
collecting operation information of a mobile remote controller;
collecting viewing data of a set top box;
and associating the operation information of the mobile remote controller with the viewing data of the set top box to generate a user portrait.
Further, the step of identifying the user's group type based on the user profile includes the steps of:
acquiring a program name according to the user viewing behavior information;
obtaining the program type according to the program name matching;
counting the watching time of watching programs of various types by a user;
determining the preference type of a user according to the watching duration of the user watching each type of program;
and determining the group type of the user according to the preference type of the user.
Further, the method also comprises the following steps:
recommending a target program to a user according to the preference type of the user;
and recommending the target product to the user according to the target program.
Further, the step of performing optimal configuration on the display interface of the mobile remote controller according to the group type of the user specifically includes:
for users with the group type of the old people, carrying out amplification processing on keys of the mobile remote controller;
for users with a group type of football fans, the keys of the mobile remote controller are configured into spherical keys.
The technical scheme adopted by the other aspect of the invention is as follows:
the remote controller personalized setting system based on the audience rating big data comprises:
the system comprises an acquisition module, a display module and a remote controller, wherein the acquisition module is used for acquiring user viewing behavior information, and the user viewing behavior information comprises user collection information, channel selection information and key information of the mobile remote controller;
the generating module is used for generating user preference information according to the user viewing behavior information;
the configuration module is used for carrying out personalized configuration on the display interface of the mobile remote controller according to the user preference information;
the correlation module is used for correlating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait;
the identification module is used for identifying the group type of the user according to the user portrait;
and the optimization module is used for carrying out optimization configuration on the display interface of the mobile remote controller according to the group type of the user.
The technical scheme adopted by the other aspect of the invention is as follows:
the remote controller personalized setting system based on the audience rating big data comprises:
at least one processor;
at least one memory for storing at least one program;
when the at least one program is executed by the at least one processor, the at least one processor is enabled to implement the remote controller personalization setting method based on the big viewing data.
The invention has the beneficial effects that: the invention can generate the user preference information according to the viewing behavior information of the user, and then carry out personalized configuration on the display interface of the mobile remote controller according to the user preference information; the display interface of the mobile remote controller can be optimally configured according to the user image; the invention overcomes the problems that the operation interface of the mobile remote controller is unified and the personalized configuration cannot be carried out in the prior art, greatly improves the intelligent degree of the mobile remote controller and enhances the use experience of users.
Drawings
FIG. 1 is a flowchart illustrating steps according to an embodiment of the present invention.
Detailed Description
The invention will be further explained and explained with reference to the drawings and the embodiments in the description. The step numbers in the embodiments of the present invention are set for convenience of illustration only, the order between the steps is not limited at all, and the execution order of each step in the embodiments can be adaptively adjusted according to the understanding of those skilled in the art.
Referring to fig. 1, an embodiment of the present invention provides a remote controller personalized setting method based on audience data, including the following steps:
collecting user viewing behavior information, wherein the user viewing behavior information comprises user collection information, channel selection information and key information of a mobile remote controller;
generating user preference information according to the user viewing behavior information;
according to the user preference information, carrying out personalized configuration on a display interface of the mobile remote controller;
associating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait;
identifying a group type of the user according to the user portrait;
and optimally configuring the display interface of the mobile remote controller according to the group type of the user.
Further as a preferred embodiment, the method further comprises the following steps:
generating display position information of the keys according to the user collection information;
and displaying on a display interface of the mobile remote controller according to the display position information.
Further preferably, the step of generating the user preference information according to the user viewing behavior information includes the steps of:
according to the user viewing behavior information, generating live broadcast preference information, review preference information and on-demand preference information of the user;
generating live broadcast time length information, review time length information and on-demand time length information according to the live broadcast preference information, the review preference information and the on-demand preference information;
and comparing the live broadcast time length information, the review time length information and the on-demand broadcast time length information in time length to determine user preference information.
Further as a preferred embodiment, the step of performing personalized configuration on the remote control display interface according to the user preference information includes the following steps:
configuring a user preference button at a first position according to the user preference information;
and performing highlight configuration on the user preference button according to the user preference information.
In a further preferred embodiment, the step of associating the operation information of the mobile remote controller with the user viewing behavior information to generate the user figure includes the steps of:
collecting operation information of a mobile remote controller;
collecting viewing data of a set top box;
and associating the operation information of the mobile remote controller with the viewing data of the set top box to generate a user portrait.
Further preferably, the step of identifying the user's group type based on the user profile comprises the steps of:
acquiring a program name according to the user viewing behavior information;
obtaining the program type according to the program name matching;
counting the watching time of watching programs of various types by a user;
determining the preference type of a user according to the watching duration of the user watching each type of program;
and determining the group type of the user according to the preference type of the user.
Further as a preferred embodiment, the method further comprises the following steps:
recommending a target program to a user according to the preference type of the user;
and recommending the target product to the user according to the target program.
Further as a preferred embodiment, the step of optimally configuring the display interface of the mobile remote controller according to the group type of the user specifically includes:
for users with the group type of the old people, carrying out amplification processing on keys of the mobile remote controller;
for users with a group type of football fans, the keys of the mobile remote controller are configured into spherical keys.
Corresponding to the method in fig. 1, an embodiment of the present invention further provides a remote controller personalization setting system based on big viewing data, including:
the system comprises an acquisition module, a display module and a remote controller, wherein the acquisition module is used for acquiring user viewing behavior information, and the user viewing behavior information comprises user collection information, channel selection information and key information of the mobile remote controller;
the generating module is used for generating user preference information according to the user viewing behavior information;
the configuration module is used for carrying out personalized configuration on the display interface of the mobile remote controller according to the user preference information;
the correlation module is used for correlating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait;
the identification module is used for identifying the group type of the user according to the user portrait;
and the optimization module is used for carrying out optimization configuration on the display interface of the mobile remote controller according to the group type of the user.
Corresponding to the method in fig. 1, an embodiment of the present invention further provides a remote controller personalization setting system based on big viewing data, including:
at least one processor;
at least one memory for storing at least one program;
when the at least one program is executed by the at least one processor, the at least one processor is enabled to implement the remote controller personalization setting method based on the big viewing data.
The contents in the above method embodiments are all applicable to the present system embodiment, the functions specifically implemented by the present system embodiment are the same as those in the above method embodiment, and the beneficial effects achieved by the present system embodiment are also the same as those achieved by the above method embodiment.
The following describes in detail a specific implementation process of the remote controller personalized setting method based on big viewing data of the present invention:
s1, the user installs the application program of the mobile phone remote controller, and when the user identifies the remote control equipment through the mobile phone remote controller, the user collects the behaviors of watching and collecting the smart card in the set-top box to be remotely controlled by the remote controller, and the click condition of the button in the entity remote controller.
S2, displaying the channels and videos collected in the set-top box at the corresponding position of the remote controller, and when the user clicks the button at the position on the mobile phone remote controller, quickly jumping to the collected channels or pages.
S3, according to the collected watching behaviors of the user, the preference conditions of live broadcasting, review and on-demand are obtained, and the positions of three function keys (namely live broadcasting, review and on-demand function keys) of the mobile phone remote controller are set; if the user prefers live broadcasting (namely the watching time of the live broadcasting is longest), the key corresponding to the live broadcasting function is arranged at the most obvious position, the user can conveniently find and operate the key, and when the user operates the mobile phone remote controller, the television synchronously enters the page.
S4, obtaining the preference condition of the user to the remote controller button according to the collected button click data of the user on the entity remote controller, and configuring the preferred button in the mobile phone remote controller in a highlighted manner, if the user clicks the homepage button in preference, highlighting the button on the mobile phone remote controller, thereby facilitating the selection of the user.
The above steps S1-S4 are operations for identifying when a user newly installs a mobile phone remote controller, so as to implement personalized initial page settings, and different users will have differences when installing the mobile phone remote controller.
And S5, the entity remote controller is shared by the whole family, so the entity remote controller can be regarded as a portrait of the family, the mobile phone remote controller is generally operated by a private person, so the entity remote controller can be regarded as a personal portrait, when the user binds the mobile phone remote controller, the portrait of the user is depicted more precisely and in more detail, the operation information of the user on the mobile phone remote controller is collected, and the operation information is related to the viewing data of the set-top box.
S6, classifying the viewing data obtained by the user through the operation of the mobile phone remote controller, and matching the types of the programs in the bean cotyledon with the program names of the viewing time period to obtain the types of the corresponding programs, for example: if the type of the movie "gui desai" in the broad bean movie is drama/love, the type of the movie "gui desai" is drama and love.
And S7, counting the effective watching time length of each type watched by each user, wherein the effective watching time length is the watching time length of the user/the playing time length of the program, and obtaining the type condition of the user preference through the effective watching time length of each type of the user.
And S8, recommending the latest and hottest program of the type to the user by obtaining the type preferred by the user, and recommending the product package if the product package exists under the type (for example, recommending a TV play product package to the user who prefers the type of the drama) and setting an order shortcut key of the product package in the mobile phone remote controller.
S9, for the display content of the mobile phone remote controller page, different page designs can be carried out according to the characteristics of different people.
For example: for the elder group, the operation keys of the mobile phone remote controllers of the users are amplified by clicking the button condition of the increase of the volume in the mobile phone remote controller or the group which prefers to watch health-preserving programs;
for football fans, the crowd is obtained by preferring football programs, and the control keys of the mobile phone remote controllers of the users are designed into the shape of a football;
for cartoon fans, the crowd is obtained by watching cartoon programs according to the preference, and the operation keys of the mobile phone remote controller of the users are designed into the shape of famous cartoon characters, and the like.
And S10, continuously perfecting the type model of the user preference through continuously returned viewing data to form a closed loop.
In summary, the invention enables the user to have better operation experience of the mobile phone remote controller, enables the user to feel personalized service, and enables the mobile phone remote controller not only to be a firmware but also to be an object capable of feeling the user requirements. The invention obtains the watching data of the user by the operation of the user on the mobile phone remote controller, collects and analyzes the user behavior of the mobile phone remote controller, by analyzing the behaviors of television users and by algorithms such as data mining, classification, clustering and the like, a user label system is established, finally, user figures, such as user labels of football fans, old people and the like are established through a user label system, according to the user figures of different crowds, the operation page of the mobile phone remote controller is changed, such as the operation keys of the mobile phone controller corresponding to the elder group, the invention solves the problems that the operation interface of the mobile remote controller in the prior art is unified and cannot be configured in a personalized way, greatly improves the intelligent degree of the mobile remote controller and enhances the use experience of users.
While the preferred embodiments of the present invention have been illustrated and described, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. The remote controller personalized setting method based on the audience rating big data is characterized in that: the method comprises the following steps:
collecting user viewing behavior information, wherein the user viewing behavior information comprises user collection information, channel selection information and key information of a mobile remote controller;
generating user preference information according to the user viewing behavior information;
according to the user preference information, carrying out personalized configuration on a display interface of the mobile remote controller;
associating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait;
identifying a group type of the user according to the user portrait;
and optimally configuring the display interface of the mobile remote controller according to the group type of the user.
2. The method for personalizing a remote controller based on big viewing data according to claim 1, wherein: further comprising the steps of:
generating display position information of the keys according to the user collection information;
and displaying on a display interface of the mobile remote controller according to the display position information.
3. The method for personalizing a remote controller based on big viewing data according to claim 1, wherein: the step of generating the user preference information according to the user viewing behavior information comprises the following steps:
according to the user viewing behavior information, generating live broadcast preference information, review preference information and on-demand preference information of the user;
generating live broadcast time length information, review time length information and on-demand time length information according to the live broadcast preference information, the review preference information and the on-demand preference information;
and comparing the live broadcast time length information, the review time length information and the on-demand broadcast time length information in time length to determine user preference information.
4. The method for personalizing a remote controller based on big viewing data according to claim 1, wherein: the step of carrying out personalized configuration on the display interface of the remote controller according to the user preference information comprises the following steps:
configuring a user preference button at a first position according to the user preference information;
and performing highlight configuration on the user preference button according to the user preference information.
5. The method for personalizing a remote controller based on big viewing data according to claim 1, wherein: the step of associating the operation information of the mobile remote controller with the user viewing behavior information to generate the user portrait comprises the following steps:
collecting operation information of a mobile remote controller;
collecting viewing data of a set top box;
and associating the operation information of the mobile remote controller with the viewing data of the set top box to generate a user portrait.
6. The method for personalizing a remote controller based on big viewing data according to claim 1, wherein: the step of identifying the group type of the user according to the user portrait comprises the following steps:
acquiring a program name according to the user viewing behavior information;
obtaining the program type according to the program name matching;
counting the watching time of watching programs of various types by a user;
determining the preference type of a user according to the watching duration of the user watching each type of program;
and determining the group type of the user according to the preference type of the user.
7. The method for personalizing a remote controller based on big viewing data according to claim 6, wherein: further comprising the steps of:
recommending a target program to a user according to the preference type of the user;
and recommending the target product to the user according to the target program.
8. The method for personalizing a remote controller based on big viewing data according to claim 1, wherein: the step of optimally configuring the display interface of the mobile remote controller according to the group type of the user specifically comprises the following steps:
for users with the group type of the old people, carrying out amplification processing on keys of the mobile remote controller;
for users with a group type of football fans, the keys of the mobile remote controller are configured into spherical keys.
9. Remote controller personalized setting system based on big data of watching TV, its characterized in that: the method comprises the following steps:
the system comprises an acquisition module, a display module and a remote controller, wherein the acquisition module is used for acquiring user viewing behavior information, and the user viewing behavior information comprises user collection information, channel selection information and key information of the mobile remote controller;
the generating module is used for generating user preference information according to the user viewing behavior information;
the configuration module is used for carrying out personalized configuration on the display interface of the mobile remote controller according to the user preference information;
the correlation module is used for correlating the operation information of the mobile remote controller with the user viewing behavior information to generate a user portrait;
the identification module is used for identifying the group type of the user according to the user portrait;
and the optimization module is used for carrying out optimization configuration on the display interface of the mobile remote controller according to the group type of the user.
10. Remote controller personalized setting system based on big data of watching TV, its characterized in that: the method comprises the following steps:
at least one processor;
at least one memory for storing at least one program;
when executed by the at least one processor, cause the at least one processor to implement the remote control personalization setting method based on viewership data according to any one of claims 1 to 8.
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| CN111986744B (en) * | 2020-09-03 | 2023-10-24 | 深圳赛安特技术服务有限公司 | Patient interface generation method and device for medical institution, electronic equipment and medium |
| CN113179440B (en) * | 2021-04-19 | 2022-09-30 | 广州欢网科技有限责任公司 | Smart television user analysis processing method, device, server and system |
| CN114140947A (en) * | 2021-11-22 | 2022-03-04 | 中国建设银行股份有限公司 | Interface display method and device, electronic equipment, storage medium and program product |
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