CN109741087A - The management method and device of electronic coupons - Google Patents

The management method and device of electronic coupons Download PDF

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Publication number
CN109741087A
CN109741087A CN201811513178.0A CN201811513178A CN109741087A CN 109741087 A CN109741087 A CN 109741087A CN 201811513178 A CN201811513178 A CN 201811513178A CN 109741087 A CN109741087 A CN 109741087A
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CN
China
Prior art keywords
rule
discount coupon
coupon
decision tree
user
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Pending
Application number
CN201811513178.0A
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Chinese (zh)
Inventor
范世晔
毕庆磊
彭旋
娄晓玉
武利婵
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
China United Network Communications Group Co Ltd
Unicompay Co Ltd
Original Assignee
China United Network Communications Group Co Ltd
Unicompay Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by China United Network Communications Group Co Ltd, Unicompay Co Ltd filed Critical China United Network Communications Group Co Ltd
Priority to CN201811513178.0A priority Critical patent/CN109741087A/en
Publication of CN109741087A publication Critical patent/CN109741087A/en
Pending legal-status Critical Current

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Abstract

This application discloses a kind of management method of electronic coupons and devices, are related to e-commerce field, for reducing the workload of manual testing, exploitation.It include: reception service request, the service request includes user identifier and service identification;Application scenarios corresponding to the business conduct for determining user's execution according to the service identification, and at least one available discount coupon of the user is determined according to the user identifier;At least one and the matched targeted coupon rule of the application scenarios are determined according to the application scenarios and rule decision tree, wherein the rule decision tree includes at least one multiple preferential rule;According to the targeted coupon rule and described at least one available discount coupon of user, at least one targeted coupon is determined;At least one described targeted coupon is pushed to user.The embodiment of the present application is applied to the management of electronic business transaction discount coupon.

Description

The management method and device of electronic coupons
Technical field
The present invention relates to e-commerce field more particularly to the management methods and device of a kind of electronic coupons.
Background technique
Electronic coupons are the common marketing tools of Internet company.Currently, most electronic coupon system is base It is designed in artificial predictable rule, is divided into following steps:
Step 1: enumerating the strictly all rules that can be foreseen, i.e., several type of offer, several discount coupons provide item If part, Ganlei's usage scenario etc..
The rule of step 1: being combined by step 2 by way of manual compiling program in machine code, to realize discount coupon The business demand of module.
Step 3: when there is new coupons rule demand, step 1 and step 2 are repeated.
Artificial frequent modification source code is needed to be tested and disposed again online in the prior art, which has following Disadvantage: (1) a large amount of exploitation of investment and test resource.(2) program code is frequently modified.(3) needs are frequent online, when online Shutting down influences customer experience.
Summary of the invention
Embodiments herein provides the management method and device of a kind of electronic coupons, for reducing manual testing, opening The workload of hair.
In order to achieve the above objectives, embodiments herein adopts the following technical scheme that
In a first aspect, a kind of management method of electronic coupons is provided, this method comprises:
Service request is received, the service request includes user identifier and service identification;It is determined according to the service identification Application scenarios corresponding to the business conduct that user executes, and the user available at least one is determined according to the user identifier A discount coupon;Determine that at least one is excellent with the matched target of the application scenarios according to the application scenarios and rule decision tree Favour certificate rule, wherein the rule decision tree includes at least one multiple preferential rule;According to the targeted coupon rule with And described at least one available discount coupon of user, determine at least one targeted coupon;To user's push it is described at least one Targeted coupon.
Second aspect provides a kind of managing device of electronic coupons, the device include receiving unit, determination unit and Push unit;
The receiving unit, for receiving service request, the service request includes user identifier and service identification;It is described Determination unit, for according to the service identification determine business conduct that user executes corresponding to application scenarios, and according to institute It states user identifier and determines at least one available discount coupon of the user;The determination unit is also used to according to the applied field Scape and rule decision tree determine at least one and the matched targeted coupon rule of the application scenarios, wherein the rule Decision tree includes at least one multiple preferential rule;The determination unit, be also used to according to targeted coupon rule and At least one available discount coupon of the user, determines at least one targeted coupon;The push unit, for being pushed away to user Send at least one described targeted coupon.
The third aspect, provides a kind of computer readable storage medium for storing one or more programs, it is one or Multiple programs include instruction, and described instruction makes the electronics of the computer execution as described in relation to the first aspect when executed by a computer The management method of discount coupon.
Fourth aspect provides a kind of computer program product comprising instruction, when described instruction is run on computers When, so that computer executes the management method of electronic coupons as described in relation to the first aspect.
5th aspect, provides a kind of managing device of electronic coupons, comprising: processor and memory, memory are used for Program is stored, processor calls the program of memory storage, to execute the management of electronic coupons described in above-mentioned first aspect Method.
The management method and device for the electronic coupons that embodiments herein provides, pass through the various discount coupons of flexible configuration Granting and using rule, and rule-based engine calculates the available discount coupon of all kinds of scenes, passes through in the past to solve The demand for the coupons rule variation that modification program code is just able to achieve, has saved exploitation and test job amount.
Detailed description of the invention
Fig. 1 is a kind of schematic diagram of management system structure for electronic coupons that embodiments herein provides;
Fig. 2 is a kind of structural schematic diagram for rule decision tree that embodiments herein provides;
Fig. 3 is a kind of management method flow diagram one for electronic coupons that embodiments herein provides;
Fig. 4 is a kind of management method flow diagram two for electronic coupons that embodiments herein provides;
Fig. 5 is a kind of management method flow diagram three for electronic coupons that embodiments herein provides;
Fig. 6 is a kind of management method flow diagram four for electronic coupons that embodiments herein provides;
Fig. 7 is a kind of managing device structural schematic diagram one for electronic coupons that embodiments herein provides;
Fig. 8 is a kind of managing device structural schematic diagram two for electronic coupons that embodiments herein provides;
Fig. 9 is a kind of managing device structural schematic diagram three for electronic coupons that embodiments herein provides.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application is described.
Referring to fig. 1, the embodiment of the present application provides a kind of electronic offers ticket management system of rule-based engine, The system 100 includes: database server 110, rule configuration module 120, rule engine module 130, discount coupon module 140, Wherein, rule configuration module 120, rule engine module 130, discount coupon module 140 with 110 communication link of database server It connects.
It should be noted that regulation engine is to execute inference logic according to certain algorithm according to accomplished fact and knowledge base to obtain To correctly as a result, be a kind of insertion component in the application, realizing operational decision making from application code point It separates out and.Receive data input, explains business rule, and operational decision making is made according to business rule.
Database server 110 is used to store coupons rule data and user preferential certificate data, wherein coupons rule Data include the strictly all rules information of discount coupon, such as the condition of subtracting that expires of discount coupon, the applicable trade company of discount coupon, what discount coupon used Period etc.;User preferential certificate data are all coupon informations of user.
Rule configuration module 120 is used to configure the rule of discount coupon.
Illustratively, a kind of format of rule script can be with are as follows:
(1), subtract 100 in the store A purchase B class commodity full 1000, discount coupon completely subtracts rule script are as follows:
2000 > amount of when mall=A and product=B and >=1000;
Then amount=amount-100;
(2), subtract 300 in the store A purchase B class commodity full 2000, discount coupon completely subtracts the example of rule script:
When mall=A and product=B and amount >=2000;
Then amount=amount-300;
(3), completely subtract 800 for 5000 yuan in the consumption of the store A, discount coupon completely subtracts the example of rule script:
When mall=A and amount >=5000;
Then amount=amount-800;
Wherein, when represents condition, and then is represented as a result, mall is electronic emporium, and amount represents spending limit, a kind of Discount coupon can configure multiple rules, between each rule can by " and ", "or", "comprising", " not including " etc. close Key word is associated.Finally a series of regular create-rule script, rule engine module 130 is submitted to.
Rule engine module 130 is used for the rule script that on-the-flier compiler rule configuration module 120 generates, and establishes rule decision Tree.
Illustratively, according to above-mentioned rule script, a kind of structure of rule decision tree of generation can be as shown in Figure 2.
In Fig. 2, each rule condition is divided into fritter, connects and reuses in tree construction.When data are added to regulation engine When, it is matched with the preferential rule in this rule decision tree, finally obtains a node, and then determine a preferential rule.
Discount coupon module 140 is used to manage the life cycle of discount coupon, and initialization, granting including discount coupon use State.
Referring to fig. 3, the embodiment of the present application provides a kind of management method of electronic coupons, and this method includes S101-S105:
S101, service request is received.
Wherein, service request includes user identifier and service identification.
When user prepares purchase commodity B by PC or mobile device login electronic emporium A, discount coupon module 140 can receive the service request of upstream outer access system, and illustratively, service request can be purchased for user in the store A Buy B class commodity.
It should be noted that referring to fig. 4, before receiving service request, this method can also include S201- S203:
S201, the coupons rule data for obtaining at least one discount coupon, coupons rule data include expiring for discount coupon Subtract the usage time interval of condition, the applicable merchants of discount coupon and discount coupon.
When the commodity B in the store A prepares to release preferential activity, electronic coupons operation personnel can be in rule configuration module The corresponding coupons rule of commodity B is set in 120, and such as the condition of subtracting that expires of discount coupon, the applicable trade company of discount coupon, discount coupon is used Period etc..
S202, the rule script that each discount coupon is generated according to the coupons rule data of each discount coupon.
Rule configuration module 120 can be can be generated according to the corresponding coupons rule of commodity B it is above-mentioned shown in it is corresponding Rule script, and the coupons rule table that will change rule script and be stored in database server 110 can also be by rule script It is submitted to rule engine module 130.
S203, the rule script of each discount coupon is compiled respectively with create-rule decision tree, wherein rule decision tree is to set Shape structure stores at least one rule.
Rule engine module 130 can compile rule script, create-rule decision tree in real time, and save in systems.Show Example property, rule decision tree as shown in Figure 2 can be generated.
S102, application scenarios corresponding to the business conduct of user's execution are determined according to service identification, and marked according to user Know and determines at least one available discount coupon of user.
Discount coupon module 140 can determine the application scenarios information of user according to the Shopping Behaviors of user, such as the quotient of shopping Field and commodity can also obtain the discount coupon list of active user according to the information of user from database server 110.
S103, at least one and the matched targeted coupon of application scenarios are determined according to application scenarios and rule decision tree Rule, wherein rule decision tree includes at least one multiple preferential rule;
Discount coupon list and scene information are sent to rule engine module 130, rule engine module by discount coupon module 140 130 can calculate legal multiple discount coupons according to the rule decision tree of scene information and above-mentioned generation, and this is more A discount coupon returns to discount coupon module 140.
S104, according to targeted coupon rule and at least one available discount coupon of user, determine at least one target Discount coupon.
Discount coupon module 140 according to the purchase amount of user and at least one corresponding coupons rule of the commodity of purchase, It can determine the available discount coupon of at least one user.Illustratively, when user has purchased B commodity, and the amount of money in A electronic emporium Full 1000, then it can determine that the discount coupon that user can be used subtracts 100 for full 1000.
S105, at least one targeted coupon is pushed to user.
The obtained available discount coupon of at least one user is sent to user by discount coupon module 140, be can be used for working as and be used When family determines purchase commodity, according to corresponding discount coupon deduction spending amount.
Optionally, referring to fig. 5, this method can also include:
S301, when there are new electronic coupons rule, it is excellent that new electronics is generated according to new electronic coupons rule The corresponding rule script of favour certificate rule, and update rule decision tree, wherein updated rule decision tree includes that new electronics is excellent Favour certificate rule.
When there is new business demand, operation personnel only needs to configure new rule in rule configuration module 120, and will be new Rule upload to rule engine module 130, no longer need to execute exploitation, test, dispose online process, may not need stopping Server, more new system again, to not influence user experience.
Optionally, referring to fig. 6, this method can also include:
S401, upon initialization, regenerates rule decision tree according to the rule script of each discount coupon.
In order to guarantee electronic offers ticket management system high availability, rule configuration module 120 and rule engine module are prevented 130 communication abnormalities go wrong, and rule engine module 130 can be in initialization or when starting every time, from database server 110 obtain coupons rule list, regenerate new rule decision tree.
The management method of electronic coupons provided by the embodiments of the present application passes through rule-based engine implementation electronic coupons Management and transmission, according to user buy commodity business scenario and user identifier from preset discount coupon list determine at least One available discount coupon, to solve the previous need by modifying the coupons rule variation that program code is just able to achieve It asks, has saved exploitation and test job amount.
Referring to fig. 7, the embodiment of the present application provides a kind of managing device of electronic coupons, which can To include receiving unit 710, determination unit 720 and push unit 730;
Receiving unit 710, for receiving service request, service request includes user identifier and service identification;
Determination unit 720, for according to service identification determine user execute business conduct corresponding to application scenarios, and At least one available discount coupon of user is determined according to user identifier;
Determination unit 720 is also used to determine at least one and application scenarios according to application scenarios and rule decision tree The targeted coupon rule matched, wherein rule decision tree includes at least one multiple preferential rule;
Determination unit 720 is also used to be determined according to targeted coupon rule and at least one available discount coupon of user At least one targeted coupon;
Push unit 730, for pushing at least one targeted coupon to user.
Optionally, referring to fig. 8, which can also include acquiring unit 810, processing unit 820:
Acquiring unit 810, for obtaining the coupons rule data of at least one discount coupon, coupons rule data include The usage time interval for expiring the condition of subtracting, the applicable merchants of discount coupon and discount coupon of discount coupon;
Processing unit 820 generates the regular foot of each discount coupon for the coupons rule data according to each discount coupon This;
Processing unit 820 is also used to compile the rule script of each discount coupon respectively with create-rule decision tree, wherein Rule decision tree stores at least one rule with tree structure.
Optionally, processing unit 820 can be also used for: when there are new electronic coupons rule, according to new electronics Coupons rule generates the new corresponding rule script of electronic coupons rule, and updates rule decision tree, wherein updated Rule decision tree includes new electronic coupons rule.
Optionally, processing unit 820 can be also used for: upon initialization, again according to the rule script of each discount coupon Create-rule decision tree.
The embodiment of the present invention provides a kind of computer readable storage medium for storing one or more programs, it is one or Multiple programs include instruction, and described instruction makes the computer execute the method as described in Fig. 3-6 when executed by a computer.
The embodiment of the present invention provides a kind of computer program product comprising instruction, when instruction is run on computers When, so that computer executes the management method of the electronic coupons as described in Fig. 3-6.
Fig. 9 shows another possible structural representation of the managing device of involved electronic coupons in above-described embodiment Figure.The device includes: processor 402 and communication interface 403.Processor 402 is for carrying out control management, example to the movement of device Such as, the step of above-mentioned receiving unit 210 executes, and/or other processes for executing techniques described herein are executed.Communication Interface 403 is used to support the communication of the device Yu other network entities, for example, executing the step of above-mentioned transmission unit 250 executes. Terminal can also include memory 401 and bus 404, and memory 401 is used for the program code and data of storage device.
Wherein, above-mentioned processor 402 may be implemented or execute various exemplary in conjunction with described in present disclosure Logic block, unit and circuit.The processor can be central processing unit, general processor, and digital signal processor is dedicated Integrated circuit, field programmable gate array or other programmable logic device, transistor logic, hardware component or its Any combination.It, which may be implemented or executes, combines various illustrative logic blocks described in present disclosure, unit And circuit.The processor is also possible to realize the combination of computing function, such as combines comprising one or more microprocessors, DSP and the combination of microprocessor etc..
Memory 401 may include volatile memory, such as random access memory;The memory also may include non- Volatile memory, such as read-only memory, flash memory, hard disk or solid state hard disk;The memory can also include above-mentioned The combination of the memory of type.
Bus 404 can be expanding the industrial standard structure (Extended Industry Standard Architecture, EISA) bus etc..Bus 404 can be divided into address bus, data/address bus, control bus etc..For convenient for table Show, only indicated with a thick line in Fig. 9, it is not intended that an only bus or a type of bus.Due to of the invention The managing device of electronic coupons in embodiment, computer readable storage medium, computer program product can be applied to Method is stated, therefore, can be obtained technical effect see also above method embodiment, the embodiment of the present invention is no longer superfluous herein It states.
It should be noted that above-mentioned each unit can be the processor individually set up, also can integrate controller certain It is realized in one processor, in addition it is also possible to be stored in the form of program code in the memory of controller, by controller Some processor calls and executes the function of the above each unit.Processor described here can be a central processing unit (Central Processing Unit, CPU) or specific integrated circuit (Application Specific Integrated Circuit, ASIC), or be arranged to implement one or more integrated circuits of the embodiment of the present application.
It should be understood that magnitude of the sequence numbers of the above procedures are not meant to execute suitable in the various embodiments of the application Sequence it is successive, the execution of each process sequence should be determined by its function and internal logic, the implementation without coping with the embodiment of the present application Process constitutes any restriction.
Those of ordinary skill in the art may be aware that list described in conjunction with the examples disclosed in the embodiments of the present disclosure Member and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually It is implemented in hardware or software, the specific application and design constraint depending on technical solution.Professional technician Each specific application can be used different methods to achieve the described function, but this realization is it is not considered that exceed Scope of the present application.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method, it can be with It realizes by another way.For example, apparatus embodiments described above are merely indicative, for example, the unit It divides, only a kind of logical function partition, there may be another division manner in actual implementation, such as multiple units or components It can be combined or can be integrated into another system, or some features can be ignored or not executed.Another point, it is shown or The mutual coupling, direct-coupling or communication connection discussed can be through some interfaces, the indirect coupling of equipment or unit It closes or communicates to connect, can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme 's.
It, can also be in addition, each functional unit in each embodiment of the application can integrate in one processing unit It is that each unit physically exists alone, can also be integrated in one unit with two or more units.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or any combination thereof real It is existing.When being realized using software program, can entirely or partly realize in the form of a computer program product.The computer Program product includes one or more computer instructions.On computers load and execute computer program instructions when, all or It partly generates according to process or function described in the embodiment of the present application.The computer can be general purpose computer, dedicated meter Calculation machine, computer network or other programmable devices.The computer instruction can store in computer readable storage medium In, or from a computer readable storage medium to the transmission of another computer readable storage medium, for example, the computer Instruction can pass through wired (such as coaxial cable, optical fiber, number from a web-site, computer, server or data center Word user line (Digital Subscriber Line, DSL)) or wireless (such as infrared, wireless, microwave etc.) mode to another A web-site, computer, server or data center are transmitted.The computer readable storage medium can be computer Any usable medium that can be accessed either includes the numbers such as one or more server, data centers that medium can be used to integrate According to storage equipment.The usable medium can be magnetic medium (for example, floppy disk, hard disk, tape), optical medium (for example, DVD), Or semiconductor medium (such as solid state hard disk (Solid State Disk, SSD)) etc..
The above, the only specific embodiment of the application, but the protection scope of the application is not limited thereto, it is any Those familiar with the art within the technical scope of the present application, can easily think of the change or the replacement, and should all contain Lid is within the scope of protection of this application.Therefore, the protection scope of the application should be based on the protection scope of the described claims.

Claims (10)

1. a kind of management method of electronic coupons characterized by comprising
Service request is received, the service request includes user identifier and service identification;
Application scenarios corresponding to the business conduct for determining user's execution according to the service identification, and according to the user identifier Determine at least one available discount coupon of the user;
At least one and the matched targeted coupon of the application scenarios are determined according to the application scenarios and rule decision tree Rule, wherein the rule decision tree includes at least one multiple preferential rule;
According to the targeted coupon rule and described at least one available discount coupon of user, determine that at least one target is excellent Favour certificate;
At least one described targeted coupon is pushed to user.
2. the management method of electronic coupons according to claim 1, which is characterized in that the method also includes:
The coupons rule data of at least one discount coupon are obtained, the coupons rule data include expiring for discount coupon subtracting item The usage time interval of part, the applicable merchants of discount coupon and discount coupon;
The rule script of each discount coupon is generated according to the coupons rule data of each discount coupon;
Compile the rule script of each discount coupon respectively with create-rule decision tree, wherein the rule decision tree is with tree-like knot At least one described rule of structure storage.
3. the management method of electronic coupons according to claim 2, which is characterized in that the method also includes:
When there are new electronic coupons rule, the new electronic offers are generated according to the new electronic coupons rule The corresponding rule script of certificate rule, and update rule decision tree, wherein the updated rule decision tree includes described new Electronic coupons rule.
4. the management method of electronic coupons according to claim 2, which is characterized in that the method also includes:
Upon initialization, the rule decision tree is regenerated according to the rule script of each discount coupon.
5. a kind of managing device of electronic coupons, which is characterized in that described device includes receiving unit, determination unit and push Unit;
The receiving unit, for receiving service request, the service request includes user identifier and service identification;
The determination unit, for according to the service identification determine user execute business conduct corresponding to application scenarios, And at least one available discount coupon of the user is determined according to the user identifier;
The determination unit is also used to determine at least one and the applied field according to the application scenarios and rule decision tree The matched targeted coupon rule of scape, wherein the rule decision tree includes at least one preferential rule;
The determination unit, is also used to that available at least one is preferential according to targeted coupon rule and the user Certificate determines at least one targeted coupon;
The push unit, for pushing at least one described targeted coupon to user.
6. the managing device of electronic coupons according to claim 5, which is characterized in that described device further includes obtaining list Member, processing unit:
The acquiring unit, for obtaining the coupons rule data of at least one discount coupon, the coupons rule data packet Include the usage time interval for expiring the condition of subtracting, the applicable merchants of discount coupon and discount coupon of discount coupon;
The processing unit generates the rule script of each discount coupon for the coupons rule data according to each discount coupon;
The processing unit is also used to compile the rule script of each discount coupon respectively with create-rule decision tree, wherein described Rule decision tree is at least one described rule of tree structure storage.
7. the managing device of electronic coupons according to claim 6, which is characterized in that the processing unit is also used to:
When there are new electronic coupons rule, the new electronic offers are generated according to the new electronic coupons rule The corresponding rule script of certificate rule, and update rule decision tree, wherein the updated rule decision tree includes described new Electronic coupons rule.
8. the managing device of electronic coupons according to claim 6, which is characterized in that the processing unit is also used to:
Upon initialization, the rule decision tree is regenerated according to the rule script of each discount coupon.
9. a kind of computer readable storage medium for storing one or more programs, which is characterized in that one or more of journeys Sequence includes instruction, and it is according to any one of claims 1-4 that described instruction when executed by a computer executes the computer The management method of electronic coupons.
10. a kind of managing device of electronic coupons characterized by comprising processor and memory, memory is for storing Program, processor calls the program of memory storage, to execute the pipe of electronic coupons according to any one of claims 1-4 Reason method.
CN201811513178.0A 2018-12-11 2018-12-11 The management method and device of electronic coupons Pending CN109741087A (en)

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CN110874244A (en) * 2019-10-16 2020-03-10 贝壳技术有限公司 Filtering method and device suitable for different service scenes and storage medium
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Application publication date: 20190510