CN109727049A - Index change rate analysis method and device - Google Patents
Index change rate analysis method and device Download PDFInfo
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- CN109727049A CN109727049A CN201711046149.3A CN201711046149A CN109727049A CN 109727049 A CN109727049 A CN 109727049A CN 201711046149 A CN201711046149 A CN 201711046149A CN 109727049 A CN109727049 A CN 109727049A
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Abstract
The invention discloses a kind of index change rate analysis method and devices, obtain the query information to be inquired of user, then, the target indicator of keyword is obtained in first time period and the corresponding achievement data of second time period according to query information, the corresponding target indicator change rate of target indicator that the keyword is calculated according to two periods corresponding achievement data, and store the target indicator change rate of the keyword.Finally, being further analyzed according to the index change rate of the corresponding each index of each keyword of storage, analysis result is obtained.To optimize analyst's manual analyzing index situation of change without advertisement, reduce manual analysis workload, improve index analysis efficiency.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of index change rate analysis method and devices.
Background technique
With network technical development, the information searched for needed for oneself on network has become one that people obtain information
Important way.Search engine (Search Engine, SE) is exactly one of the important tool that people retrieve information.Search is drawn
Holding up marketing (Search Engine Marketing, SEM) is exactly to utilize user search using the mode of search engine according to user
Marketing message is passed to target user as far as possible by the chance of information.In brief, search engine marketing is namely based on search and draws
The network marketing for holding up platform, dependence and use habit using people to search engine, when user search information to
Family shows information, and user can further appreciate that shown information into corresponding network by clicking shown information.
SEM advertisement is one kind of search engine offer by effect payment mode (Pay Per Click, PPC) advertisement, is mesh
Most competitive one of advertisement charging mode in preceding advertising market.But for the statistics and analysis of index of correlation, at present
Not yet put forward effective solutions.
Summary of the invention
In view of the above problems, propose that the present invention provides a kind of index change rate analysis method and devices, to solve mesh
The technical issues of preceding scheme can not carry out statistics and analysis to index of correlation.Its technical solution is specific as follows:
In a first aspect, the application provides a kind of index change rate analysis method, comprising:
Target query information is obtained, the target query information includes first time period, second time period, keyword；
The target indicator of the keyword corresponding first achievement data in the first time period is obtained, and in institute
State corresponding second achievement data in second time period；
According to first achievement data and second achievement data, the target indicator pair of the keyword is calculated
The target indicator change rate answered；
Store the corresponding target indicator change rate of the keyword；
According to scheduled analysis rule, the corresponding target indicator change rate of the keyword is analyzed, is analyzed
As a result.
Optionally, according to first achievement data and second achievement data, it is corresponding that the keyword is calculated
Target indicator change rate, comprising:
Calculate second achievement data corresponding to the target indicator of the keyword and first achievement data
Ratio, the target indicator include click volume, displaying amount or cost amount；
The difference for calculating the ratio and 1 obtains the change of target indicator corresponding to the target indicator of the target keyword
Rate.
Optionally, described according to scheduled analysis rule, the corresponding index change rate of the keyword is analyzed, is obtained
To analysis result, comprising:
Filter condition is obtained, the filter condition includes filtering index and filtering threshold；
From the corresponding index change rate of each keyword of storage, the index that inquiry obtains the filtering index becomes
Rate；
Inquiry meets the index change rate data of the filtering threshold from the index change rate of the filtering index.
Optionally, described according to scheduled analysis rule, the corresponding index change rate of the keyword is analyzed, is obtained
To analysis result, comprising:
Sequence processing request is obtained, the sequence processing request includes sort criteria, target indicator and multiple target criticals
Word；
From the corresponding target indicator change rate of each keyword of storage, inquiry obtains each target keyword
The corresponding target indicator change rate of the target indicator；
According to the sort criteria, to the corresponding index change rate of the target indicator of the target keyword according to the row
Sequence condition is ranked up, and obtains ranking results.
Optionally, the method also includes:
From the memory space of index change rate for being stored with keyword, inquire corresponding to the target indicator of target keyword
The first achievement data, the second achievement data and index change rate；
The corresponding data of target indicator of the target keyword are exported, and make client according to same target keyword
The sequence of first achievement data, the second achievement data and index change rate corresponding to same target indicator is shown.
Second aspect, the application provide a kind of index change rate analytical equipment, comprising:
First acquisition unit, for obtaining target query information, the target query information includes first time period, second
Period, keyword；
Second acquisition unit, for obtaining the target indicator of the keyword corresponding first in the first time period
Achievement data, and corresponding second achievement data in the second time period；
Computing unit, for the key to be calculated according to first achievement data and second achievement data
The corresponding target indicator change rate of the target indicator of word；
Storage unit, for storing the corresponding target indicator change rate of the keyword；
Analytical unit, for being carried out to the corresponding target indicator change rate of the keyword according to scheduled analysis rule
Analysis obtains analysis result.
Optionally, the analytical unit, comprising:
First obtains subelement, and for obtaining filter condition, the filter condition includes filtering index and filtering threshold；
First inquiry subelement, for from the corresponding index change rate of each keyword of storage, inquiry to be obtained
The index change rate of the filtering index；
Subelement is filtered, for inquiring the index for meeting the filtering threshold from the index change rate of the filtering index
Change rate data.
Optionally, the analytical unit includes:
Second obtains subelement, and for obtaining sequence processing request, the sequence processing request includes sort criteria, target
Index and multiple target keywords；
Second inquiry subelement, in the corresponding target indicator change rate of each keyword from storage, inquiry to be obtained
The corresponding target indicator change rate of the target indicator of each target keyword；
Sorting subunit, for according to the sort criteria, index corresponding to the target indicator of the target keyword
Change rate is ranked up according to the sort criteria, obtains ranking results.
The third aspect, the application provide a kind of storage medium, program are stored thereon with, when described program is executed by processor
Realize index change rate analysis method described in any implementation of first aspect.
Fourth aspect, the application provide a kind of processor, and the processor is for running program, which is characterized in that described
Index change rate analysis method described in any implementation of first aspect is executed when program is run.
Index change rate analysis method provided by the invention obtains the query information to be inquired of user, then, according to looking into
The target indicator of acquisition of information keyword is ask in first time period and the corresponding achievement data of second time period, according to two times
The corresponding target indicator change rate of target indicator that the keyword is calculated in the corresponding achievement data of section, and store the keyword
Target indicator change rate.Finally, being carried out according to the index change rate of the corresponding each index of each keyword of storage into one
The analysis of step obtains analysis result.To optimize analyst's manual analyzing index situation of change without advertisement, reduce artificial
Workload is analyzed, index analysis efficiency is improved.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of index change rate analysis method of the embodiment of the present application；
Fig. 2 shows a kind of flow charts of analysis indexes change rate process of the embodiment of the present application；
Fig. 3 shows the flow chart of the embodiment of the present application another kind analysis indexes change rate process；
Fig. 4 shows the flow chart of the embodiment of the present application another kind index change rate analysis method；
Fig. 5 shows a kind of block diagram of index change rate analytical equipment of the embodiment of the present application；
Fig. 6 shows a kind of block diagram of analytical unit of the embodiment of the present application；
Fig. 7 shows the block diagram of the embodiment of the present application another kind analytical unit；
Fig. 8 shows the block diagram of the embodiment of the present application another kind index change rate analytical equipment.
Specific embodiment
Current SEM ad data is checked, in analytic process, and place can not be further analyzed to index change rate
Reason, for example, index change rate is ranked up and is filtered.In this way, advertisement optimization teacher needs manual analysis index situation of change, increase
Workload is added.And index change rate analysis method provided by the present application calculates the mesh of each keyword according to the demand of user
The index change rate of index is marked, and stores the index change rate being calculated.Further according to the finger of each keyword of storage
Mark change rate such as is filtered, sort at the processing, obtains analyzing result.To optimize analyst's manual analyzing index without advertisement
Situation of change reduces manual analysis workload, improves index analysis efficiency.
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
Referring to Figure 1, a kind of flow chart of index change rate analysis method of the embodiment of the present application, this method application are shown
In server, as shown in Figure 1, this method may include:
S110 obtains target query information；
The target query information includes first time period, second time period, keyword.
Target query information can be the information to be inquired that user is inputted by the interface of client, for example, target
Query information may include the keyword to be analyzed, and, two periods for needing to compare: first time period and when second
Between section.It is the period compared with current slot that first time period, which is current slot, second time period,.For example, the
One period was 8 days~September of September 14, and second time period is 1 day~September of September 7.
For example, keyword can be brand word, brand word refers generally to the word directly related with brand, for example, millet, Huawei
Deng；Alternatively, keyword can be the title of the commodity that advertisement includes or service, for example, hotel, online course etc..
S120 obtains the target indicator of keyword corresponding first achievement data in first time period, and second
Corresponding second achievement data in period.
Database can store the related data of the SEM advertisement of present search engine dispensing, for example, each keyword is every
Achievement data of one index in each time；In general, the index of SEM ad data includes: click volume, displaying amount and cost
Amount.The daily click volume of each SEM advertisement, displaying amount and cost amount are stored in database.
For example, keyword is that " hotel ", first time period are 8 days~September of September 14, second time period is September 1 day~9
The moon 7.
First achievement data is the SEM advertisement in all about hotel in database in 14 this time of 8 days~September of September
The sum of click volume, displaying amount in section and/or the sum of cost amount.
Second achievement data is SEM advertisement in database about hotel within 7 this periods of 1 day~September of September
The sum of click volume, displaying amount and/or the sum of cost amount.
The target indicator of keyword is calculated according to first achievement data and second achievement data in S130
Corresponding target indicator change rate.
In one embodiment of the application, the first achievement data and second corresponding to the target indicator of keyword is calculated
The ratio of achievement data；Then, the difference for calculating the ratio and 1 obtains corresponding to the target indicator of the target keyword
Target indicator change rate.That is, according to 1 parameter change rate of formula:
If target indicator is click volume, according to the sum of the click volume of keyword in first time period, the second time
The sum of click volume in section, calculates click volume change rate；For example, " hotel " this keyword 8 days~September of September 14 days this
The sum of click volume in period is 754, and the sum of the click volume within 7 this periods of 1 day~September of September is 600, then " wine
Shop " click volume change rate is 25.67%.
If target indicator is displaying amount, according to the sum of the displaying amount of keyword in first time period, the second time
The sum of displaying amount in section, calculates and shows quantitative change rate.For example, " hotel " this keyword 8 days~September of September 14 days this
The sum of displaying amount in period is 21230, and the sum of the displaying amount within 7 this periods of 1 day~September of September is 30224,
Then " hotel " shows that quantitative change rate is -29.76%.
S140, the corresponding target indicator change rate of storage keyword.
In one embodiment of the application, when calculate some index of keyword in first time period first refer to
After marking data, it is stored as the first data set；Calculate second index number of the index of the keyword in second time period
According to rear, it is stored as the second data set；The change rate of the index of the keyword is stored as third data set.
First data set, the second data set and third data set are stored in caching, so as to subsequent according to these data
It is further analyzed.
When storing above-mentioned data, a keyword identification (identification, ID) is arranged in each keyword, together
Reason, each setup measures have an index ID, and two periods can use different marks and distinguish；In this way, pass can be passed through
Keyword ID, index ID and time segment identification inquire corresponding data.
S150 analyzes the corresponding target indicator change rate of keyword, is analyzed according to scheduled analysis rule
As a result.
In this application, scheduled analysis rule may include the operation such as the filtering to change rate result, sequence.
Realization is by finger corresponding to the target indicator of all keywords to the premise that index change rate is filtered and sorts
Mark change rate all calculates, while the index change rate for calculating a large amount of keywords needs the regular hour, it is contemplated that performance is asked
Topic, limits the quantity of keyword.It is found by test, after the quantity of keyword is more than certain value (for example, 1,000,000), meter
Evaluation time can be very long, then shows that calculated result takes a long time.Therefore, by the quantity of keyword be limited in preset value (for example,
Can be the numerical value lower than 1,000,000), if the keyword to be analyzed is more than the preset value, the mistake of index change rate is not supported
Filter and ranking function.
Index change rate is related to division, and molecule, denominator all may be zero；When molecule is 0, and denominator is not 0, index
Change rate is -100%, and when denominator is 0, index change rate is+∞, and+∞ can be problematic when rear end is inquired, according to business reality
Border application scenarios, when denominator is 0, client shows that index change rate is+∞, with 10 when rear end stores8% expression+∞.This
Sample shows that+∞ comes first from front end when to index change rate descending sort.When being filtered to index change rate,
Input be greater than 100% threshold value when, front end show in including+∞ result.
As shown in Fig. 2, S150 may comprise steps of for filter analysis process:
S151 obtains filter condition.
Wherein, filter condition may include filtering index and filtering threshold；For example, filtering index can be click volume variation
Rate shows quantitative change rate, spends quantitative change rate.Filtering threshold can be according to business demand self-setting, for example, filtering out click
Keyword of the quantitative change rate greater than 20% or SEM advertisement.
S152, from the corresponding index change rate of each keyword of storage, it is corresponding that inquiry obtains the filtering index
Index change rate.
After obtaining filter condition, the corresponding index that the filtering index is first inquired from the index change rate of storage becomes
Rate, for example, filtering index is click volume, then inquiry obtains click volume from the index change rate storage result of each keyword
Change rate.
S153, inquiry meets the index change rate number of the filtering threshold from filtering index corresponding index change rate
According to.
After inquiry obtains the corresponding click volume change rate of each keyword, middle inquiry obtains click volume change rate and meets institute
State the data items of filtering threshold.For example, inquiring the data item that click volume change rate is greater than 10%.
Under another application scenarios of the application, need to carry out the corresponding index change rate of each keyword of storage
Sequence.As shown in figure 3, the process being ranked up to index change rate may comprise steps of:
S154 obtains sequence processing request.
Wherein, sequence processing request includes sort criteria, target indicator and multiple target keywords.
Sequence processing request can be generated by the related control of user's operation client end interface, for example, in client end interface
On be provided with sequence control, sequence control from big to small from small to large, be additionally provided with the control for selecting or inputting target indicator
Part.These controls of user's operation can produce corresponding sequence processing request Concurrency and give server.
S155, from the corresponding target indicator change rate of each keyword of storage, inquiry obtains each target keyword
Corresponding target indicator change rate.
User can specify multiple target keywords and target indicator, and the meter of each keyword stored in query caching
It calculates as a result, obtaining the corresponding target indicator change rate of each target keyword.
S156 arranges the corresponding target indicator change rate of target keyword according to sort criteria according to sort criteria
Sequence obtains ranking results.
The corresponding target indicator change rate of the target keyword inquired is ranked up according to sort criteria, for example, row
Sequence condition be it is descending be ranked up, target indicator is click volume change rate, then to the corresponding click quantitative change of target keyword
Rate is ranked up from big to small.
Index change rate analysis method provided by the invention obtains the query information to be inquired of user, then, according to looking into
The target indicator of acquisition of information keyword is ask in first time period and the corresponding achievement data of second time period, according to two times
The corresponding target indicator change rate of target indicator that the keyword is calculated in the corresponding achievement data of section, and store the keyword
Target indicator change rate.Finally, being carried out according to the index change rate of the corresponding each index of each keyword of storage into one
The analysis of step obtains analysis result.To optimize analyst's manual analyzing index situation of change without advertisement, reduce artificial
Workload is analyzed, index analysis efficiency is improved.
In another embodiment of the application, the calculation result data of each keyword of storage can be exported, and lead
The index of correlation data of same keyword are located at same row in the data shown after out, in such manner, it is possible to intuitively show very much data
Situation of change.
Fig. 4 is referred to, the flow chart of the embodiment of the present application another kind index change rate analysis method is shown, this method exists
On the basis of embodiment illustrated in fig. 1 can with the following steps are included:
S210 inquires the target indicator of target keyword from the memory space for being stored with keyword index calculated result
Corresponding the first achievement data, the second achievement data and index change rate.
S220, exports the corresponding data of target indicator of the target keyword, and closes client according to same target
The sequence of first achievement data, the second achievement data and index change rate corresponding to the same target indicator of keyword is shown.
As shown in table 1, the display schematic diagram of derived data, wherein keyword one column include " hotel ", " hotel ",
" Beijing hotel " and " deluxe hotel "；The column of click volume one be above-mentioned each keyword respectively first time period click volume it
With；The column of click volume (comparison) one are click volume the sum of of the above-mentioned each keyword in second time period；Click volume (change rate) one
Column are click volume change rate of the above-mentioned each keyword in two periods；The column of displaying amount one are above-mentioned each keywords first
The sum of displaying amount of period；The column of displaying amount (comparison) one are displaying amount the sum of of the above-mentioned each keyword in second time period；
The column of displaying amount (change rate) one are displaying quantitative change rate of the above-mentioned each keyword in two periods.
Table 1
As shown in table 1, derived data can be form, and when display, the same keyword is in different time periods
Index of correlation Data Matching is into a table, moreover, the related data of same index is shown in adjacent position, for example, for
Click volume, same keyword is respectively in the click quantitative change of the click volume of first time period and second time period and the two periods
Rate is shown in adjacent column respectively.This is needed when exporting data, first according to keyword and index in two periods
Achievement data matched.
The index change rate being calculated is further processed in index change rate analysis method provided in this embodiment
Afterwards, additionally it is possible to index change rate be exported together with index of correlation data, related personnel is greatly facilitated to carry out data analysis.
Corresponding to above-mentioned index change rate analysis method embodiment, present invention also provides index change rate analytical equipments
Embodiment.
Fig. 5 is referred to, a kind of block diagram of index change rate analytical equipment of the embodiment of the present application is shown, which is applied to
In server, as shown in figure 5, the apparatus may include: first acquisition unit 110, second acquisition unit 120, computing unit
130, storage unit 140 and analytical unit 150.
First acquisition unit 110, for obtaining target query information.
Wherein, target query information may include the keyword to be analyzed, and, two periods for needing to compare:
First time period and second time period.First time period is that current slot, second time period are to carry out with current slot pair
The period of ratio.For example, keyword can be brand word, brand word refers generally to the word directly related with brand, for example, millet,
Huawei etc.；Alternatively, keyword can be the title of the commodity that advertisement includes or service, for example, hotel, online course etc..
Second acquisition unit 120, for obtaining the target indicator of keyword corresponding first index in first time period
Data, and corresponding second achievement data in second time period.
The index of SEM ad data includes: click volume, displaying amount and cost amount.Each SEM advertisement is stored in database
Daily click volume, displaying amount and cost amount.
For example, keyword is that " hotel ", first time period are 8 days~September of September 14, second time period is September 1 day~9
The moon 7.First achievement data is the SEM advertisement in all about hotel in database in 14 this periods of 8 days~September of September
The sum of interior click volume, displaying amount and/or the sum of cost amount.Second achievement data is the SEM advertisement in database about hotel
The sum of click volume within 7 this periods of 1 day~September of September, displaying amount and/or the sum of cost amount.
Computing unit 130, for according to the first achievement data and the second achievement data, the target that keyword is calculated to refer to
Mark corresponding target indicator change rate.
In one embodiment of the application, the corresponding index of some index can be calculated according to above-mentioned formula 1 and is become
Rate.
If target indicator is click volume, according to the sum of the click volume of keyword in first time period, the second time
The sum of click volume in section, calculates click volume change rate；For example, " hotel " this keyword 8 days~September of September 14 days this
The sum of click volume in period is 754, and the sum of the click volume within 7 this periods of 1 day~September of September is 600, then " wine
Shop " click volume change rate is 25.67%.
Storage unit 140, for storing the corresponding target indicator change rate of keyword.
In one embodiment of the application, when calculate some index of keyword in first time period first refer to
After marking data, it is stored as the first data set；Calculate second index number of the index of the keyword in second time period
According to rear, it is stored as the second data set；The change rate of the index of the keyword is stored as third data set.
First data set, the second data set and third data set are stored in caching, so as to subsequent according to these data
It is further analyzed.
When storing above-mentioned data, a keyword identification (identification, ID) is arranged in each keyword, together
Reason, each setup measures have an index ID, and two periods can use different marks and distinguish；In this way, pass can be passed through
Keyword ID, index ID and time segment identification inquire corresponding data.
Analytical unit 150, for according to scheduled analysis rule, to the corresponding target indicator change rate of the keyword into
Row analysis obtains analysis result.
It in this application, may include the operations such as filtering, sequence to the analysis of change rate result.
Under the application scenarios of the application, analytical unit is for being filtered index change rate；As shown in fig. 6,
Analytical unit 150 may include: the first acquisition subelement 151, first inquiry subelement 152 and filtering subelement 153.
First obtains subelement 151, for obtaining filter condition.Wherein, filter condition includes filtering index and filtering threshold
Value.
Filtering index can be click volume change rate, show quantitative change rate, spend quantitative change rate.Filtering threshold can basis
Business demand self-setting, for example, filtering out keyword of the click volume change rate greater than 20% or SEM advertisement.
First inquiry subelement 152, in the corresponding index change rate of each keyword from storage, inquiry to be obtained
Filter the index change rate of index.
After obtaining filter condition, the corresponding index that the filtering index is first inquired from the index change rate of storage becomes
Rate, for example, filtering index is click volume, then inquiry obtains click volume from the index change rate storage result of each keyword
Change rate.
Subelement 153 is filtered, is changed for the index that inquiry meets filtering threshold from the index change rate of filtering index
Rate data.
After inquiry obtains the corresponding click volume change rate of each keyword, middle inquiry obtains click volume change rate and meets institute
State the data items of filtering threshold.For example, inquiring the data item that click volume change rate is greater than 10%.
Under another application scenarios of the application, analytical unit is for being ranked up index change rate, such as Fig. 7 institute
Show, analytical unit 150 may include: the second acquisition subelement 154, second inquiry subelement 155 and sorting subunit 156.
Second obtains subelement 154, for obtaining sequence processing request,
Wherein, sequence processing request may include sort criteria, target indicator and multiple target keywords.
Sequence processing request can be generated by the related control of user's operation client end interface, for example, in client end interface
On be provided with sequence control, sequence control from big to small from small to large, be additionally provided with the control for selecting or inputting target indicator
Part.These controls of user's operation can produce corresponding sequence processing request Concurrency and give server.
Second inquiry subelement 155, for inquiring in the corresponding target indicator change rate of each keyword from storage
Target indicator change rate corresponding to target indicator to each target keyword.
User can specify multiple target keywords and target indicator, and the meter of each keyword stored in query caching
It calculates as a result, obtaining the corresponding target indicator change rate of each target keyword.
Sorting subunit 156, for according to the sort criteria, finger corresponding to the target indicator of the target keyword
Mark change rate is ranked up according to the sort criteria, obtains ranking results.
The corresponding target indicator change rate of the target keyword inquired is ranked up according to sort criteria, for example, row
Sequence condition be it is descending be ranked up, target indicator is click volume change rate, then to the corresponding click quantitative change of target keyword
Rate is ranked up from big to small.
Index change rate analytical equipment provided by the invention obtains the query information to be inquired of user, then, according to looking into
The target indicator of acquisition of information keyword is ask in first time period and the corresponding achievement data of second time period, according to two times
The corresponding target indicator change rate of target indicator that the keyword is calculated in the corresponding achievement data of section, and store the keyword
Target indicator change rate.Finally, being carried out according to the index change rate of the corresponding each index of each keyword of storage into one
The analysis of step obtains analysis result.To optimize analyst's manual analyzing index situation of change without advertisement, reduce artificial
Workload is analyzed, index analysis efficiency is improved.
Fig. 8 is referred to, the schematic block diagram of the embodiment of the present application another kind index change rate analytical equipment, the device are shown
On the basis of embodiment shown in Fig. 5 further include: query unit 210 and lead-out unit 220.
Query unit, for inquiring target keyword from the memory space of index change rate for being stored with keyword
First achievement data, the second achievement data corresponding to target indicator and index change rate.
Lead-out unit 220 for exporting data corresponding to the target indicator of target keyword, and makes client according to same
The sequence of first achievement data corresponding to the same target indicator of one target keyword, the second achievement data and index change rate
Display.
Derived data can be form, and when display, the same keyword is in index of correlation number in different time periods
According to being matched in a table, moreover, the related data of same index is shown in adjacent position, for example, for click volume, it is same
Keyword exists in the click volume change rate of the click volume of first time period and second time period and the two periods respectively respectively
Adjacent column are shown.This is needed when exporting data, first according to keyword and index to the achievement data in two periods
It is matched.
The index change rate being calculated is further processed in index change rate analytical equipment provided in this embodiment
Afterwards, additionally it is possible to index change rate be exported together with index of correlation data, related personnel is greatly facilitated to carry out data analysis.
The index change rate analytical equipment includes processor and memory, and above-mentioned first acquisition unit 110, second obtains
Unit 120, computing unit 130, storage unit 140 and analytical unit 150 etc. are used as program unit storage in memory, by
Processor executes above procedure unit stored in memory to realize corresponding function.
Include kernel in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can be set one
Or more, the further statistics and analysis to index of correlation is realized by adjusting kernel parameter, so that related personnel directly makes
With statistical result and analysis result.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, if read-only memory (ROM) or flash memory (flash RAM), memory include that at least one is deposited
Store up chip.
The embodiment of the invention provides a kind of storage mediums, are stored thereon with program, real when which is executed by processor
The existing index change rate analysis method.
The embodiment of the invention provides a kind of processor, the processor is for running program, wherein described program operation
Index change rate analysis method described in Shi Zhihang.
The embodiment of the invention provides a kind of equipment, equipment include processor, memory and storage on a memory and can
The program run on a processor, equipment herein can be server, PC, PAD, mobile phone etc..Wherein, processor executes journey
It is performed the steps of when sequence
Target query information is obtained, the target query information includes first time period, second time period, keyword；
The target indicator of the keyword corresponding first achievement data in the first time period is obtained, and in institute
State corresponding second achievement data in second time period；
According to first achievement data and second achievement data, the target indicator pair of the keyword is calculated
The target indicator change rate answered；
Store the corresponding target indicator change rate of the keyword；
According to scheduled analysis rule, the corresponding target indicator change rate of the keyword is analyzed, is analyzed
As a result.
In one embodiment of the application, according to first achievement data and second achievement data, calculate
To the corresponding target indicator change rate of the keyword, comprising:
Calculate second achievement data corresponding to the target indicator of the keyword and first achievement data
Ratio, the target indicator include click volume, displaying amount or cost amount；
The difference for calculating the ratio and 1 obtains the change of target indicator corresponding to the target indicator of the target keyword
Rate.
It is described according to scheduled analysis rule, index corresponding to the keyword in one embodiment of the application
Change rate is analyzed, and analysis result is obtained, comprising:
Filter condition is obtained, the filter condition includes filtering index and filtering threshold；
From the corresponding index change rate of each keyword of storage, the index that inquiry obtains the filtering index becomes
Rate；
Inquiry meets the index change rate data of the filtering threshold from the index change rate of the filtering index.
It is described according to scheduled analysis rule, index corresponding to the keyword in one embodiment of the application
Change rate is analyzed, and analysis result is obtained, comprising:
Sequence processing request is obtained, the sequence processing request includes sort criteria, target indicator and multiple target criticals
Word；
From the corresponding target indicator change rate of each keyword of storage, inquiry obtains each target keyword
The corresponding target indicator change rate of the target indicator；
According to the sort criteria, to the corresponding index change rate of the target indicator of the target keyword according to the row
Sequence condition is ranked up, and obtains ranking results.
In one embodiment of the application, the method also includes:
From the memory space of index change rate for being stored with keyword, inquire corresponding to the target indicator of target keyword
The first achievement data, the second achievement data and index change rate；
The corresponding data of target indicator of the target keyword are exported, and make client according to same target keyword
The sequence of first achievement data, the second achievement data and index change rate corresponding to same target indicator is shown.
Present invention also provides a kind of computer program products, when executing on data processing equipment, are adapted for carrying out just
The program of beginningization there are as below methods step:
Target query information is obtained, the target query information includes first time period, second time period, keyword；
The target indicator of the keyword corresponding first achievement data in the first time period is obtained, and in institute
State corresponding second achievement data in second time period；
According to first achievement data and second achievement data, the target indicator pair of the keyword is calculated
The target indicator change rate answered；
Store the corresponding target indicator change rate of the keyword；
According to scheduled analysis rule, the corresponding target indicator change rate of the keyword is analyzed, is analyzed
As a result.
In one embodiment of the application, according to first achievement data and second achievement data, calculate
To the corresponding target indicator change rate of the keyword, comprising:
Calculate second achievement data corresponding to the target indicator of the keyword and first achievement data
Ratio, the target indicator include click volume, displaying amount or cost amount；
The difference for calculating the ratio and 1 obtains the change of target indicator corresponding to the target indicator of the target keyword
Rate.
It is described according to scheduled analysis rule, index corresponding to the keyword in one embodiment of the application
Change rate is analyzed, and analysis result is obtained, comprising:
Filter condition is obtained, the filter condition includes filtering index and filtering threshold；
From the corresponding index change rate of each keyword of storage, the index that inquiry obtains the filtering index becomes
Rate；
Inquiry meets the index change rate data of the filtering threshold from the index change rate of the filtering index.
It is described according to scheduled analysis rule, index corresponding to the keyword in one embodiment of the application
Change rate is analyzed, and analysis result is obtained, comprising:
Sequence processing request is obtained, the sequence processing request includes sort criteria, target indicator and multiple target criticals
Word；
From the corresponding target indicator change rate of each keyword of storage, inquiry obtains each target keyword
The corresponding target indicator change rate of the target indicator；
According to the sort criteria, to the corresponding index change rate of the target indicator of the target keyword according to the row
Sequence condition is ranked up, and obtains ranking results.
In one embodiment of the application, the method also includes:
From the memory space of index change rate for being stored with keyword, inquire corresponding to the target indicator of target keyword
The first achievement data, the second achievement data and index change rate；
The corresponding data of target indicator of the target keyword are exported, and make client according to same target keyword
The sequence of first achievement data, the second achievement data and index change rate corresponding to same target indicator is shown.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Claims (10)
1. a kind of index change rate analysis method characterized by comprising
Target query information is obtained, the target query information includes first time period, second time period, keyword；
The target indicator of the keyword corresponding first achievement data in the first time period is obtained, and described
Corresponding second achievement data in two periods；
According to first achievement data and second achievement data, the target indicator that the keyword is calculated is corresponding
Target indicator change rate；
Store the corresponding target indicator change rate of the keyword；
According to scheduled analysis rule, the corresponding target indicator change rate of the keyword is analyzed, obtains analysis result.
2. the method according to claim 1, wherein according to first achievement data and the second index number
According to the corresponding target indicator change rate of the keyword is calculated, comprising:
The ratio of second achievement data and first achievement data corresponding to the target indicator of the keyword is calculated,
The target indicator includes click volume, displaying amount or cost amount；
The difference for calculating the ratio and 1 obtains target indicator change rate corresponding to the target indicator of the target keyword.
3. the method according to claim 1, wherein described according to scheduled analysis rule, to the keyword
Corresponding index change rate is analyzed, and analysis result is obtained, comprising:
Filter condition is obtained, the filter condition includes filtering index and filtering threshold；
From the corresponding index change rate of each keyword of storage, inquiry obtains the index variation of the filtering index
Rate；
Inquiry meets the index change rate data of the filtering threshold from the index change rate of the filtering index.
4. the method according to claim 1, wherein described according to scheduled analysis rule, to the keyword
Corresponding index change rate is analyzed, and analysis result is obtained, comprising:
Sequence processing request is obtained, the sequence processing request includes sort criteria, target indicator and multiple target keywords；
From the corresponding target indicator change rate of each keyword of storage, inquiry obtains the described of each target keyword
The corresponding target indicator change rate of target indicator；
According to the sort criteria, to the corresponding index change rate of the target indicator of the target keyword according to the sequence item
Part is ranked up, and obtains ranking results.
5. method according to claim 1-4, which is characterized in that the method also includes:
From the memory space of index change rate for being stored with keyword, inquire corresponding to the target indicator of target keyword
One achievement data, the second achievement data and index change rate；
The corresponding data of target indicator of the target keyword are exported, and make client according to the same of same target keyword
The sequence of first achievement data, the second achievement data and index change rate corresponding to target indicator is shown.
6. a kind of index change rate analytical equipment characterized by comprising
First acquisition unit, for obtaining target query information, the target query information includes first time period, the second time
Section, keyword；
Second acquisition unit, for obtaining the target indicator of the keyword corresponding first index in the first time period
Data, and corresponding second achievement data in the second time period；
Computing unit, for the keyword to be calculated according to first achievement data and second achievement data
The corresponding target indicator change rate of target indicator；
Storage unit, for storing the corresponding target indicator change rate of the keyword；
Analytical unit, for analyzing the corresponding target indicator change rate of the keyword according to scheduled analysis rule,
Obtain analysis result.
7. device according to claim 6, which is characterized in that the analytical unit, comprising:
First obtains subelement, and for obtaining filter condition, the filter condition includes filtering index and filtering threshold；
First inquiry subelement, for from the corresponding index change rate of each keyword of storage, inquiry to obtain described
Filter the index change rate of index；
Subelement is filtered, is changed for the index that inquiry meets the filtering threshold from the index change rate of the filtering index
Rate data.
8. device according to claim 6, which is characterized in that the analytical unit includes:
Second obtains subelement, and for obtaining sequence processing request, the sequence processing request includes sort criteria, target indicator
With multiple target keywords；
Second inquiry subelement, in the corresponding target indicator change rate of each keyword from storage, inquiry to obtain each
The corresponding target indicator change rate of the target indicator of the target keyword；
Sorting subunit, for changing to the corresponding index of the target indicator of the target keyword according to the sort criteria
Rate is ranked up according to the sort criteria, obtains ranking results.
9. a kind of storage medium, is stored thereon with program, which is characterized in that realize that right is wanted when described program is executed by processor
Seek 1 to 5 described in any item index change rate analysis methods.
10. a kind of processor, the processor is for running program, which is characterized in that perform claim is wanted when described program is run
Seek 1 to 5 described in any item index change rate analysis methods.
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| CN113780703A (en) * | 2020-09-27 | 2021-12-10 | 北京京东振世信息技术有限公司 | Index adjusting method and device |
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