CN109657124A - Public sentiment monitoring system based on consumer behaviour - Google Patents
Public sentiment monitoring system based on consumer behaviour Download PDFInfo
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- CN109657124A CN109657124A CN201811529568.7A CN201811529568A CN109657124A CN 109657124 A CN109657124 A CN 109657124A CN 201811529568 A CN201811529568 A CN 201811529568A CN 109657124 A CN109657124 A CN 109657124A
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- 230000003542 behavioural effect Effects 0.000 claims description 5
- 238000009825 accumulation Methods 0.000 claims description 3
- 238000013441 quality evaluation Methods 0.000 claims description 3
- 230000035945 sensitivity Effects 0.000 claims description 3
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Abstract
The present invention relates to a kind of public sentiment monitoring system based on consumer behaviour, which includes: crawler module, including the web crawlers for crawling consumer behaviour data to each electric business platform, and the web crawlers for crawling hot news to internet；Database, the consumer behaviour data crawled for storing web crawlers from electric business platform；Statistical result for consumer behaviour data to be carried out statistic of classification, and is sent to the analysis of public opinion server by data categorization module；The analysis of public opinion server；It for receiving the hot news that web crawlers crawls and the consumer behaviour data that data categorization module is sent, and extracts and matches with hot news or associated information from consumer behaviour data, and make guiding the analysis of public opinion result.
Description
Technical field
The present invention relates to public sentiment monitoring fields, and in particular to a kind of public sentiment monitoring system based on consumer behaviour.
Background technique
Public sentiment monitors system, and referring to according to certain rules will be on internet with method by relevant professional public sentiment software
The public feelings information paid close attention in many and diverse information crawls out, and by the modes working processes such as analysis filtering finally show with
The public feelings information that demand matches.
With the development of internet, internet gos deep into people's lives system background as a kind of information propagation pattern,
The active degree of online speech is inestimable.Only there is great event, can be expressed as Internet public opinion by internet
Viewpoint propagates public opinion and then generates pressure from public opinion.Internet has become the amplifier of public opinion, and internet public opinion has reached and appoints
The boundary what department and agency can not all be ignored.Internet public feelings are forum's blog microblogging news by internet with returning
It is posted etc. mode and influence, tendentious speech and viewpoint is carried out on real-life certain hot spots, focal issue.If
Guidance is not good at, it will generates negative public sentiment, constitutes a threat to meeting social safety.
Public sentiment monitors system main composition the analysis of public opinion automotive engine system 1, hot topic, sensitive subjects identification, can basis
The parameters such as news outlets technorati authority, number of reviews, time limit of speech concentration, identify the hot topic in given time period.
It is deployed to ensure effective monitoring and control of illegal activities using keyword and semantic analysis, identifies sensitive subjects.2, proneness analysis, for each topic, to each addresser
Viewpoint, the tendentiousness for the article delivered are analyzed and are counted.3, topic tracking, analysis is newly published an article, the topic of notice is
It is no identical as existing theme.4, autoabstract, to all kinds of themes, all kinds of tendencies are capable of forming autoabstract.5, trend analysis, point
Some theme is analysed in different times in section, people's degree of interest.6, incident analysis, to emergency event carry out across when
Between, across spatial synthesis analysis, know event occur overall picture and predicted events development trend.7, alarm system, to burst thing
Part, the sensitive subjects for being related to content safety find and alarm in time.8, statistical report, according to the analysis of public opinion engine treated knot
Fruit library generates report, and user can be browsed by browser, provides information retrieval function, according to specified requirements to hot topic, incline
Tropism is inquired, and browses the particular content of information, provides decision support.
Information acquisition system is mainly the linking relationship passed through between Webpage, obtains page info automatically from network,
And as link is constantly extended to whole network.Currently, some search engines are using this technology to the net in global range
Page is retrieved.Public sentiment monitoring system should be able to set theme target according to customer information requirement, using manually participating in and automatically believe
The method that breath acquisition combines completes information and collects task.
Information analysis system uses the viewpoint and method of system, and complex object is decomposed into simple component part and determines this
A little essential attributes of component part and the process of relationship
Information data management system carries out final process to information is collected into；Interim data are carried out to search engine data set
Maintenance.
Disadvantage of the prior art is that: it there is presently no a public sentiment monitoring system is analyzed according to consumer behaviour
, such as some commodity boycotts before this are all to belong to consumer behaviour, therefore carry out public sentiment for this category information
Monitoring is clearly necessary.
Summary of the invention
It is an object of the invention to overcome the deficiencies of the prior art and provide a kind of, and the public sentiment based on consumer behaviour monitors system
System, according to the behavior of consumer and combination, real-time news makes the analysis of public opinion instantly.
The purpose of the present invention is achieved through the following technical solutions:
Public sentiment monitoring system based on consumer behaviour, the system include:
Crawler module including the web crawlers for crawling consumer behaviour data to each electric business platform, and is used for interconnection
Net crawls the web crawlers of hot news；
Database, the consumer behaviour data crawled for storing web crawlers from electric business platform；
Statistical result for consumer behaviour data to be carried out statistic of classification, and is sent to the analysis of public opinion by data categorization module
Server；
The analysis of public opinion server；For receiving the hot news that web crawlers crawls and the consumer that data categorization module is sent
Behavioral data, and extract and match with hot news or associated information from consumer behaviour data, and make directiveness
The analysis of public opinion result.
Further, the consumer behaviour data include that consumer buys the evaluation of merchandise news, consumer to commodity,
The merchandise news includes type of merchandize, commodity price, commodity owned enterprise and the type of commodity owned enterprise, commodity institute
Belong to the country origin of enterprise.
Further, the gender for obtaining the ID of corresponding consumer is connected with electric business platform for the analysis of public opinion server
And age information.
Further, the data categorization module concrete function are as follows:
Classify to the commodity of consumer's purchase by commodity classification table；
The owned enterprise's classification for buying commodity to consumer is classified, and state-owned enterprise and private enterprise are divided into；
The comment content for buying commodity to consumer is classified, and is divided into commercial quality evaluation, merchant service is evaluated, belonging to commodity
Valuation of enterprise；
The price for buying commodity to consumer is ranked up classification, counts the accumulation point of the level of consumption.
Further, the analysis of public opinion server analysis content includes:
The analysis of public opinion is carried out according to the hot news of merchandise classification information association every profession and trade；
The enterprise's dispute news of commodity owned enterprise type association instantly, which is bought, according to consumer carries out the analysis of public opinion；
According to the comment key word association of consumer, international hot news carries out the analysis of public opinion instantly；
The relevant hot news of quality of life instantly, which is associated with, according to the price that consumer buys commodity carries out the analysis of public opinion；
According to the association of the sales volume of various countries' commodity, international relations hot news carries out the analysis of public opinion instantly.
Further, the comment keyword of the consumer includes national name, political sensitivity vocabulary, religious belief word
It converges, national vocabulary.
Further, the sales volume of various countries' commodity refers to the sales volume that the commodity are calculated with brand name or manufacturer.
The beneficial effects of the present invention are: the present invention combines real-time news instantly to carry out carriage by the consumer behavior of consumer
Mutual affection analysis, can be used for analyzing the extensive stock resistance activity between society, inter-State commodity boycott, people's lives water
Flat degree analyzing.
Detailed description of the invention
Fig. 1 is system block diagram of the invention.
Specific embodiment
Technical solution of the present invention is described in further detail combined with specific embodiments below, but protection scope of the present invention is not
It is confined to as described below.
As shown in Figure 1, the public sentiment monitoring system based on consumer behaviour, the system include:
Crawler module including the web crawlers for crawling consumer behaviour data to each electric business platform, and is used for interconnection
Net crawls the web crawlers of hot news, crawling to crawl in real time for hot news is climbed if hot news occurs in network
The news content is taken, and cancellation fee person's behavioral data crawls, it can be in such a way that timing crawls, such as online shopping is generally concentrated
Between 18:00-23:00, therefore cancellation fee person's behavioral data crawls daily morning can be used to crawl primary mode as most
It is good.
Database, the consumer behaviour data crawled for storing web crawlers from electric business platform, database use multilayer
Structure, daily data individually store, and storage time is 5-10 days, i.e., data abandon after crawling every 5-10 day data library, thus
Guarantee the cleannes of database, so that data are more succinct, convenient for analysis statistics, while and being asked in conjunction with the temperature of hot news
Topic, the temperature retention time of lower hot news of ordinary circumstance are 5-10 days, therefore cleaning one in 5-10 days is designed in the present invention
Secondary data are reasonable.
Statistical result for consumer behaviour data to be carried out statistic of classification, and is sent to public sentiment by data categorization module
Analysis server；When for statistical analysis, of a sort data should count continuous 5-10 days data, rather than daily individually
Statistics is primary, such as when counting certain brand sales data, and Ying Tongji passes by 5-10 days total datas, packet until up to now
Include the variation tendency of data count and data.
The analysis of public opinion server；For receiving hot news that web crawlers crawls and what data categorization module was sent disappears
The person's of expense behavioral data, and extract and match with hot news or associated information from consumer behaviour data, and make finger
The analysis of public opinion result for the property led.
More specifically, above-mentioned consumer behaviour data include that consumer buys merchandise news, consumer comments commodity
Valence, the merchandise news include type, the commodity of type of merchandize, commodity price, commodity owned enterprise and commodity owned enterprise
The country origin of owned enterprise；Gender and the age for obtaining the ID of corresponding consumer are connected with electric business platform for the analysis of public opinion server
Information, that is, the anonymous information of user is obtained, underground user identity, and the main dimension of age level and gender as analysis
Degree should then acquire, and these data be to will not impact consumer-user, therefore obtain user's gender and the age believes
Breath is user's acceptable, has feasibility for practical operation level.
More specifically, above-mentioned data categorization module concrete function are as follows:
Classify to the commodity of consumer's purchase by commodity classification table, that is, count a sales volume for all kinds of commodity of electric business platform,
Such as the electronic products such as mobile phone sales volume, dress and personal adornment sales volume, cosmetics sales volume.
The owned enterprise's classification for buying commodity to consumer is classified, and state-owned enterprise and private enterprise are divided into
The comment content for buying commodity to consumer is classified, and is divided into commercial quality evaluation, merchant service is evaluated, belonging to commodity
Valuation of enterprise；
The price for buying commodity to consumer is ranked up classification, counts the accumulation point of the level of consumption.
Further, the analysis of public opinion server analysis content includes:
The analysis of public opinion is carried out according to the hot news of merchandise classification information association every profession and trade, such as when news refers to certain class I goods
When being harmful to the human body, analyzes after this is newly smelt and whether the Sales Volume of Commodity of the sector is impacted.
The enterprise's dispute news of commodity owned enterprise type association instantly, which is bought, according to consumer carries out the analysis of public opinion, it is corresponding
The sales volume of state-owned enterprise's product whether will appear increase, so as to predict news influence caused by consumer.
According to the comment key word association of consumer, international hot news carries out the analysis of public opinion instantly, is primarily referred to as state here
Occur between state international discord all problem when, obtain the analysis of public opinion.
The relevant hot news of quality of life instantly, which is associated with, according to the price that consumer buys commodity carries out the analysis of public opinion；Tool
Body refers to when the news report level of consumption gets a promotion, then corresponding public sentiment point can be carried out according to the purchasing power of consumer
Analysis, sees whether this report promotes consumer spending, to judge that the news causes the public sentiment caused by consumer to influence.
According to the association of the sales volume of various countries' commodity, international relations hot news carries out the analysis of public opinion instantly.
Further, the comment keyword of the consumer includes national name, political sensitivity vocabulary, religious belief word
It converges, national vocabulary, is primarily referred to as between country here, the contradiction between political body, between religious belief, between nationality, but
This programme is only illustrated by way of example, is not to indicate to analyze into above-mentioned keyword, but will be all
Comment data, which crawls, to be analyzed.
The sales volume of above-mentioned various countries' commodity refers to the sales volume that the commodity are calculated with brand name or manufacturer.
The above is only a preferred embodiment of the present invention, it should be understood that the present invention is not limited to described herein
Form should not be regarded as an exclusion of other examples, and can be used for other combinations, modifications, and environments, and can be at this
In the text contemplated scope, modifications can be made through the above teachings or related fields of technology or knowledge.And those skilled in the art institute into
Capable modifications and changes do not depart from the spirit and scope of the present invention, then all should be in the protection scope of appended claims of the present invention
It is interior.
Claims (7)
1. the public sentiment monitoring system based on consumer behaviour, which is characterized in that the system includes:
Crawler module including the web crawlers for crawling consumer behaviour data to each electric business platform, and is used for interconnection
Net crawls the web crawlers of hot news；
Database, the consumer behaviour data crawled for storing web crawlers from electric business platform；
Statistical result for consumer behaviour data to be carried out statistic of classification, and is sent to the analysis of public opinion by data categorization module
Server；
The analysis of public opinion server；For receiving the hot news that web crawlers crawls and the consumer that data categorization module is sent
Behavioral data, and extract and match with hot news or associated information from consumer behaviour data, and make directiveness
The analysis of public opinion result.
2. the public sentiment monitoring system according to claim 1 based on consumer behaviour, which is characterized in that consumer's row
It include that consumer buys the evaluation of merchandise news, consumer to commodity for data, the merchandise news includes type of merchandize, commodity
Price, the type of commodity owned enterprise and commodity owned enterprise, commodity owned enterprise country origin.
3. the public sentiment monitoring system according to claim 2 based on consumer behaviour, which is characterized in that the analysis of public opinion
The gender and age information for obtaining the ID of corresponding consumer are connected with electric business platform for server.
4. the public sentiment monitoring system according to claim 3 based on consumer behaviour, which is characterized in that the data classification
Module concrete function are as follows:
Classify to the commodity of consumer's purchase by commodity classification table；
The owned enterprise's classification for buying commodity to consumer is classified, and state-owned enterprise and private enterprise are divided into；
The comment content for buying commodity to consumer is classified, and is divided into commercial quality evaluation, merchant service is evaluated, belonging to commodity
Valuation of enterprise；
The price for buying commodity to consumer is ranked up classification, counts the accumulation point of the level of consumption.
5. the public sentiment monitoring system according to claim 4 based on consumer behaviour, which is characterized in that the analysis of public opinion
Server analysis content includes:
The analysis of public opinion is carried out according to the hot news of merchandise classification information association every profession and trade；
The enterprise's dispute news of commodity owned enterprise type association instantly, which is bought, according to consumer carries out the analysis of public opinion；
According to the comment key word association of consumer, international hot news carries out the analysis of public opinion instantly；
The relevant hot news of quality of life instantly, which is associated with, according to the price that consumer buys commodity carries out the analysis of public opinion；
According to the association of the sales volume of various countries' commodity, international relations hot news carries out the analysis of public opinion instantly.
6. the public sentiment monitoring system according to claim 5 based on consumer behaviour, which is characterized in that the consumer's
Commenting on keyword includes national name, political sensitivity vocabulary, religious belief vocabulary, national vocabulary.
7. the public sentiment monitoring system according to claim 5 based on consumer behaviour, which is characterized in that various countries' commodity
Sales volume refer to the sales volume that the commodity are calculated with brand name or manufacturer.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN113763018A (en) * | 2021-01-22 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | User evaluation management method and device |
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