CN109615451A

CN109615451A - A kind of information push, operating method, device, equipment and medium

Info

Publication number: CN109615451A
Application number: CN201811254382.5A
Authority: CN
Inventors: 龚明秋
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd; Advantageous New Technologies Co Ltd
Priority date: 2018-10-26
Filing date: 2018-10-26
Publication date: 2019-04-12

Abstract

This specification embodiment discloses a kind of information push, operating method, device, equipment and medium, and information-pushing method comprises determining that the characteristic evaluating of potential information push object as a result, determining that information pushes object according to the characteristic evaluating result；Determine the corresponding pushed information of the information push object；To pushed information described in information push Object Push.

Description

A kind of information push, operating method, device, equipment and medium

Technical field

This application involves field of computer technology more particularly to a kind of push of information, operating method, device, equipment and Jie Matter.

Background technique

In the prior art, the information of internet platform push where internet account often will receive it, these push Have in information much for information or recommendation information.A kind of information push mode that internet platform is often taken at present is to flat All internet accounts push identical information on platform, but not all internet account is all emerging to the information sense pushed Interest, so information push effect is not good enough.In addition, for certain internet platforms, especially for e-commerce platform, thereon Trade company often hold some marketing activities promoted manage.But in the prior art, on the one hand its consumption for being grasped or Person's transaction data is limited, is generally only capable of grasping the data with the consumer for oneself having transaction, it is difficult to understand the entirety of consumer Consumption habit and accurate anticipation is made to following operation variation tendency etc., the problem in managing can not be passed through Digitization mode embodies, and is also just difficult to determine that creating which type of marketing activity or using which type of marketing methods is to compare Be conducive to promote management state；On the other hand, current marketing campaign parameters are numerous, and general trade company is in creation marketing activity When, it can be perplexed for the configuration of many marketing campaign parameters, it is uncertain how to arrange in pairs or groups.For above situation, due to Trade company lack related platform provide have targetedly reference information, marketing activity are difficult to reach ideal effect.

Based on above content, more effective and more efficient information push and operation scheme are needed.

Summary of the invention

This specification embodiment provides a kind of information push, operating method, device, equipment and medium, to solve such as The technical issues of what is more effective and more efficiently carries out information push and operation.

In order to solve the above technical problems, this specification embodiment is achieved in that

This specification embodiment provides a kind of information-pushing method, comprising:

The characteristic evaluating of potential information push object is determined as a result, determining information push pair according to the characteristic evaluating result As；

Determine the corresponding pushed information of the information push object；

To pushed information described in information push Object Push.

This specification embodiment provides a kind of information operation method, comprising:

To pushed information described in information push Object Push；

It receives and executes instruction of the information push object to the pushed information.

To pushed information described in information push Object Push, so that the pushed information pushes object by the information Processing.

This specification embodiment provides a kind of information push-delivery apparatus, comprising:

Object determining module, for determining the characteristic evaluating of potential information push object as a result, according to the characteristic evaluating As a result determine that information pushes object；

Information determination module, for determining the corresponding pushed information of the information push object；

Pushing module, for pushing pushed information described in Object Push to the information.

This specification method embodiment provides a kind of information operating device, comprising:

Pushing module, for pushing pushed information described in Object Push to the information；

Execution module, for receiving and executing instruction of the information push object to the pushed information.

This specification embodiment provides a kind of information operating device, comprising:

Pushing module, for pushing pushed information described in Object Push to the information, so that the pushed information is by institute State information push object handles.

This specification embodiment provides a kind of information pushing equipment, comprising:

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one A processor executes so that at least one described processor can:

To pushed information described in information push Object Push.

This specification embodiment provides a kind of information operation equipment, comprising:

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

To pushed information described in information push Object Push；

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

This specification embodiment provides a kind of computer readable storage medium, the computer-readable recording medium storage There are computer executable instructions, the computer executable instructions realize following step when being executed by processor:

To pushed information described in information push Object Push.

To pushed information described in information push Object Push；

This specification embodiment use at least one above-mentioned technical solution can reach it is following the utility model has the advantages that

Determine the characteristic evaluating of potential information push object as a result, it is possible to push object to potential information before pushed information It carries out precisely analysis to portray, and grasps the information push demand of potential information push object.It can be by characteristic evaluating result Potential information, which pushes, determines that information pushes object in object, by determining that information pushes the corresponding pushed information of object, can make Obtaining information push more has specific aim, and the information pushed is more in line with information push object-oriented requirements, is conducive to improve information Push or implementation effect.

Detailed description of the invention

It, below will be to this specification in order to illustrate more clearly of this specification embodiment or technical solution in the prior art Drawings that need to be used in the embodiment or the prior art description is briefly described, it should be apparent that, be described below in it is attached Figure is only that some embodiments recorded in this specification are not paying creativeness for those of ordinary skill in the art Under the premise of laborious, it is also possible to obtain other drawings based on these drawings.

Fig. 1 is a kind of schematic diagram for information transmission system that this specification one embodiment provides.

Fig. 2 is a kind of flow diagram for information-pushing method that second embodiment of this specification provides.

Fig. 3 is a kind of schematic diagram for process of information push that this specification third embodiment provides.

Fig. 4 is a kind of schematic diagram for information operation system that the 4th embodiment of this specification provides.

Fig. 5 is a kind of flow diagram for information operation method that the 5th embodiment of this specification provides.

Fig. 6 is a kind of schematic diagram for information operating process that the 6th embodiment of this specification provides.

Fig. 7 is a kind of flow diagram for information operation method that the 7th embodiment of this specification provides.

Fig. 8 is a kind of structural schematic diagram for information push-delivery apparatus that the 8th embodiment of this specification provides.

Fig. 9 is a kind of structural schematic diagram for information operating device that the 9th embodiment of this specification provides.

Figure 10 is a kind of structural schematic diagram for information operating device that the tenth embodiment of this specification provides.

Specific embodiment

In order to make those skilled in the art more fully understand the technical solution in this specification, below in conjunction with this explanation Attached drawing in book embodiment is clearly and completely described the technical solution in this specification embodiment, it is clear that described Embodiment be merely a part but not all of the embodiments of the present application.Based on this specification embodiment, this field Those of ordinary skill's every other embodiment obtained without creative efforts, all should belong to the application The range of protection.

In the prior art, a kind of information push mode that internet platform is often taken is all internet accounts on platform Family pushes identical information, but not all internet account is all interested in the information pushed, so information pushes Effect is not good enough.As shown in Figure 1, before pushed information, information transmission system 1 is true in one embodiment of this specification Determine potential information push object characteristic evaluating as a result, and information transmission system 1 according to the characteristic evaluating result determine believe Breath push object, and determine the corresponding pushed information of the information push object；And then information transmission system 1 is pushed away to the information Send pushed information described in Object Push.

In the present embodiment, determine the characteristic evaluating of potential information push object as a result, it is possible to latent before pushed information Precisely analysis is carried out in information push object to portray, and grasps the information push demand of potential information push object.Pass through feature Evaluation result can push in potential information and determine that information pushes object in object, and by determining information push, object is corresponding pushes away It delivers letters breath, enables to information push that more there is specific aim, the information pushed is more in line with information push object-oriented requirements, has Effect is pushed conducive to information is improved.

For program angle, the executing subject of above-mentioned process can be computer or server or corresponding information Supplying system etc..Alternatively, it is also possible to assist the executing subject to execute above-mentioned process by third-party application client.

Fig. 2 shows a kind of flow diagrams for information-pushing method that second embodiment of this specification provides.At this In embodiment, which includes:

S101: determine the characteristic evaluating of potential information push object as a result, determining information according to the characteristic evaluating result Push object.

In general, user's behavior on the internet or operation are realized by its internet account, internet Representative of the account as user in internet, thus in the present embodiment, potential information push object can be user, can also To be the internet account of user, object just might as well be pushed using the internet account of user as potential information below.Internet Account includes multiple types, such as social account, payment account and e-commerce account etc., and e-commerce account may include The account of e-commerce seller (i.e. trade company) or buyer.In the present embodiment, flat for a certain internet platform, such as social activity All internet accounts on the platform might not be used as potential information to push object by platform, Third-party payment platform.It can With the corresponding relationship established between information category and potential information push object type, such as certain information, Internet account in corresponding potential information push object type can be used as the potential information push pair of the information As., can be corresponding with buyer's account by the information of commercial product recommending class such as on e-commerce platform, i.e., for commercial product recommending class Information for, using buyer's account on platform as potential information push object.

In the present embodiment, " feature " in " characteristic evaluating result " can be various dimensions, utilize the data of each dimension (i.e. characteristic, similarly hereinafter) determines characteristic evaluating as a result, the various behavioural characteristics of such as internet account, including consumption number According to or transaction data, social data.In fact, each generic operation of user on the internet may be used to characteristic evaluating.

The characteristic evaluating result for determining potential information push object includes: that (1) described potential information push object is corresponding with The history feature data traceability period, the push object of potential information described in timing acquisition is within its history feature data traceability period Characteristic；The characteristic evaluating result of potential information push object is determined according to the characteristic.Might as well be with certain account A Example, it is assumed that account A is that potential information pushes object, and the history feature data traceability period of account A is 6 months, then can determine When obtain account A nearest 6 months in characteristic, such as every month specified time obtain a secondary account A nearest 6 months in Characteristic.Every time get characteristic after, the characteristic evaluating of account A can be determined according to characteristic as a result, than As whether account A consumes frequently, if it is social frequent, there is which hobby etc..(2) potential information pushes object pair There should be history feature data traceability starting point, potential information described in timing acquisition pushes object from its history feature data traceability starting point To characteristic when obtaining；The characteristic evaluating result of potential information push object is determined according to the characteristic.Still with account For the A of family, it is assumed that account A is that potential information pushes object, and the history feature data traceability starting point of account A is the note of account A The specified time of volume time, then characteristic when can be registered to acquisition from it with timing acquisition account A, such as every month obtain One secondary account A is registered to the characteristic of the specified time from it.It ibid, can basis after getting characteristic every time Characteristic determines the characteristic evaluating result of account A.Particularly, (1) and (2) above can carry out simultaneously.

In the present embodiment, determine that information push object includes: to comment according to the feature according to the characteristic evaluating result Valence result determines the type and/or rank of potential information push object, will be located at the latent of specified type and/or specified level It is determined as information push object in information push object.

Determine that the type of potential information push object can be by way of classifying or clustering.Indeed, it is possible to by class Type and rank are mapped, and in this way after type (or rank) of potential information push object has been determined, have also determined that potential The rank (or type) of information push object.It, can be by position after the type and/or rank that potential information push object has been determined It is determined as information push object in the potential information of specified type and/or specified level push object.

S102: the corresponding pushed information of the information push object is determined.

Determine that the corresponding pushed information of the information push object includes: to determine the letter according to the characteristic evaluating result The corresponding pushed information of breath push object, and/or, determine that the information pushes object pair according to locating type and/or rank The pushed information answered.

When determining pushed information, information push object can be determined according to the characteristic evaluating result that information pushes object Pushed information, for example the corresponding pushed information of account A is determined according to the consumption data of account A；It can also be according to information push pair The type and/or rank of elephant determine the pushed information of information push object, for example determine A pairs of account according to account A consumption levels The pushed information answered；Pushing away for information push object both can also be determined according to the with good grounds type of characteristic evaluating result and/or rank It delivers letters breath.In the present embodiment, object can be pushed for each information and configure corresponding pushed information, or same type And/or the push object of rank configures same or similar pushed information, or has same or similar characteristic evaluating knot The push object of fruit configures same or similar pushed information.

According to the mode of the timing acquisition characteristic of (1) and/or (2) above, then certain timing acquisition feature When data, targeted potential information push object can be pushed with the targeted potential information of last time timing acquisition characteristic Object is identical or different, if when the timing acquisition characteristic twice of front and back than the information type that pushes it is different, then institute's needle Pair potential information push object type may be different, and then potential information push object may be different, in turn Identified information push object may be different.

S103: Xiang Suoshu information pushes pushed information described in Object Push.

After information push object and the corresponding pushed information of information push object has been determined, it can be pushed to information The corresponding recommendation information of Object Push, such as pushed information is pushed on terminal or the terminal APP of information push object.

In the present embodiment, determine the characteristic evaluating of potential information push object as a result, simultaneously can evidence before pushed information This is classified and/or is classified to potential information push object, and object progress can be pushed to potential information, and precisely analysis is portrayed, And grasp the information push demand of potential information push object.It can be pushed in object in potential information by characteristic evaluating result Determine that information pushes object, it is corresponding to determine that information pushes object by characteristic evaluating result and/or type and/or rank Pushed information enables to information push more to have specific aim, and the information pushed is more in line with information push object-oriented requirements, Be conducive to improve information push effect.

As shown in figure 3, the third embodiment of this specification provides the information-pushing method under e-commerce scene, That is application of the information-pushing method under e-commerce scene in second embodiment.In e-commerce field, trade company is frequent Some marketing activities can be held, this is also a kind of important means for promoting management state.By taking e-commerce platform as an example, on platform Trade company can be used as potential information push object, or the trade company of the given category on platform can be pushed away as potential information Object is sent, for example in certain period, the trade company for selling current hot item is pushed into object as potential information.Available work The characteristic evaluating of the trade company (hereinafter referred to as " trade company ") of object is pushed for potential information as a result, and determining according to characteristic evaluating result Information pushes object, wherein the feature of trade company can be various dimensions.It might as well will be bought in trade company A by taking trade company A as an example The consumer of commodity is referred to as the member of trade company A, can determine quotient by trade company's A member's historical consumption data (i.e. characteristic) (characteristic evaluating result here can claim the business valuation for being equivalent to trade company as a result, can be used to comment to the characteristic evaluating result of family A Whether the management state of valence trade company is healthy).In the present embodiment, characteristic evaluating result may include member's total amount, member variation, Member such as purchases at multiple dimensions again, and wherein member's variation may include member's number of dropouts, member's turnover rate, member's increment, member Multiple dimensions such as growth rate, it may include member's purchase rate again that member purchases again.Referring to second embodiment, for trade company A, History feature data traceability period, and spy of the timing acquisition trade company A within its history feature data traceability period can be corresponding with Data are levied, according to the characteristic of timing acquisition come the characteristic evaluating result of timing determination trade company A；And/or trade company A can be right There should be history feature data traceability starting point, and timing acquisition trade company A is from its history feature data traceability starting point to spy when obtaining Data are levied, according to the characteristic of timing acquisition come the characteristic evaluating result of timing determination trade company A.Certain feature determined is commented Valence result can reflect out the operation of trade company A compared with the characteristic evaluating result that the last or previous same period in time determines Situation of change.Wherein, if the characteristic evaluating result that certain is determined compares with the characteristic evaluating result that the last time determines, then Member's turnover rate can be member's total amount and the last characteristic evaluating determined in the characteristic evaluating result that this time of trade company A determines As a result the difference (positive number) of member's total amount in increases divided by member's total amount in the last characteristic evaluating result determined, member Rate is similarly；If the characteristic evaluating result that certain is determined compares with the characteristic evaluating result that the same period last year determines, then member Turnover rate can be the characteristic evaluating knot that member's total amount in the characteristic evaluating result that this time of trade company A determines is determined with the same period last year The difference (positive number) of member's total amount in fruit increases divided by member's total amount in the characteristic evaluating result of same period last year determination, member Rate is similarly；If the characteristic evaluating result that certain is determined compares with the characteristic evaluating result that the last time determines, then member is multiple Purchase rate, which can be, answers in the last trade company A member determined when characteristic evaluating result when this time determines characteristic evaluating result Trade company's A member's total amount when the quantity of purchase behavior is divided by last determining characteristic evaluating result；If the feature that certain is determined Compared with the characteristic evaluating result that evaluation result and the same period last year determine, then purchase rate can be the same period last year and determines feature member again Occurs purchasing the quantity of behavior in trade company A member when evaluation result when this time determines characteristic evaluating result again divided by the same period last year Determine trade company's A member's total amount when characteristic evaluating result.

It may include positive result, reverse side result and neutrality for the characteristic evaluating result that any time determines As a result.Each dimension in the positive result i.e. secondary characteristic evaluating result in actively variation (can be relative to the last time or with Toward the characteristic evaluating result of the same period in time), indicate the promotion of the management state of trade company, for example member's total amount increases, member purchases again Rate increases；Each dimension in the reverse side result i.e. secondary characteristic evaluating result in passive variation (can be relative to last or The characteristic evaluating result of the previous same period in time), indicate that the room for manoeuvre of the management state of trade company, such as member's total amount are reduced, Hui Yuanfu Purchase rate is reduced；Each dimension in the neutral result i.e. secondary characteristic evaluating result does not change or changes less (can be opposite In the characteristic evaluating result of the last or previous same period in time), for example change and be less than certain threshold values, indicate the management state of trade company Stabilization, such as member's total amount do not change or change less, member again purchase rate do not change or change it is less.

By taking the characteristic evaluating result that certain is determined as an example, the characteristic evaluating determined according to this is as a result, trade company A can be determined Type and/or rank, for example type can be hoist type, room for manoeuvre type and stable type；According to each in characteristic evaluating result The variable quantity of dimension can determine the rank of trade company A, for example the rank more than variable quantity is higher, and the few rank of variable quantity is lower.It can See, two type, rank dimensions can be used at least to evaluate the characteristic evaluating result of trade company A.In addition, due to each trade company Management state is generally different, therefore the characteristic evaluating of available each trade company as potential information push object is as a result, so Each trade company as potential information push object is classified again afterwards, for example the trade company of hoist type is divided into one kind, room for manoeuvre type Trade company be divided into one kind, the trade company of stability is divided into one kind；Or the same or similar trade company of rank is divided into one kind；Or type Trade company all the same is divided into one kind with rank.

After the characteristic evaluating result of trade company has been determined, the trade company as information push object can be determined therefrom that.Such as Object only is pushed using the trade company of a certain seed type as information, or pushes object for a plurality of types of trade companies as information, or Person only pushes object for the trade company of a certain rank as information, or pushes object for the trade company of a variety of ranks as information, Perhaps the trade company of certain seed type certain rank is only pushed into object as information or makees the trade company of a variety of ranks of multiple types Object is pushed for information.

It is determining other than information push object, the corresponding pushed information of information push object is also predefined.In the present embodiment In, characteristic evaluating result and solution corresponding with characteristic evaluating result (managing Promotion Strategy information in other words) can be made For pushed information.Using characteristic evaluating result as pushed information, trade company can be made more comprehensively, more clearly to understand the warp of itself Battalion's situation, and solution can be the marketing activity data configured for characteristic evaluating result.Due to the ginseng of marketing activity Number is numerous, such as activity starting date of expiry, active rule, marketing tool, the dispensing parameters such as channel and trade and investment promotion tool how The parameter of configuration marketing activity can directly affect the effect of marketing activity, therefore be the key points and difficulties for holding marketing activity. In the present embodiment, marketing activity data can be configured and pushed for trade company according to the characteristic evaluating result of trade company, and/or, Marketing activity data are configured and pushed according to type locating for trade company and/or rank for trade company.Due to the feature of each trade company Evaluation result is generally different, and the characteristic evaluating result that homogeneous does not determine generally is different, thus can be directed to each The characteristic evaluating result of secondary determination that marketing activity data are configured and pushed for trade company.Wherein, marketing activity data may include Activity Type, movable prize, movable certificate, certificate denomination, certificate use threshold, moving object, movable validity period, certificate validity period, neck Arched door or gate sill etc..In addition, can also include that trade company carries out the animation effect prediction number after configured marketing activity in pushed information According to prediction data may include that discount coupon checks and writes off quantity, again purchase rate promotion data, activity avail data, member's quantity promotion number According to etc..Particularly, after by marketing activity data-pushing to trade company, trade company may be modified it, in the present embodiment, can To adjust animation effect prediction data according to change situation of the trade company to marketing activity data and be pushed to trade company.Or push disappears Breath can not directly push characteristic evaluating result or marketing activity data, but push simplified message, and trade company clicks the letter of push Show specific characteristic evaluating result or marketing activity data to trade company again after changing message, and trade company can change marketing activity Data.Or can establish the corresponding marketing activity configuration page, trade company jumps to marketing work after clicking the pushed information received The dynamic configuration page, trade company can change marketing activity data on the page, then by according to trade company to marketing activity data more The animation effect prediction data for changing situation adjustment is presented to trade company on the page.

Particularly, push marketing activity data can be directed to the trade company of room for manoeuvre type incessantly, can also be directed to hoist type or steady The trade company of sizing, further to promote its management state.

The present embodiment passes through the characteristic evaluating for determining trade company and portrays as a result, it is possible to carry out precisely analysis to trade company, excavates Trade company's Operation problems are conducive to trade company and grasp itself management state；Pushed information is associated with promotion is managed, is passed through according to trade company Battalion's situation is customized and pushes suitable marketing activity data, simplifies the difficulty of trade company's creation marketing activity, so that battalion Pin activity is more targeted, is conducive to the quality for promoting marketing activity.

The content of the present embodiment can be completed by corresponding e-commerce system or e-commerce platform.

As shown in figure 4, information operation system 2 determines potential information push pair in the 4th embodiment of this specification The characteristic evaluating of elephant as a result, and information operation system 2 according to the characteristic evaluating result determine that information pushes object, and determine The information pushes the corresponding pushed information of object；And then information operation system 2 is pushed away to described in information push Object Push It delivers letters breath, and receives and execute instruction of the information push object to the pushed information.

In the present embodiment, the instruction of object is pushed by receiving and executing information, it will be appreciated that information pushes object to pushing away The attitude of breath of delivering letters and the effect of pushed information are conducive to optimize information push mode and content.Suitable pushed information Object is pushed convenient for information and information push side operates the information of push, improves information operating efficiency and effect.

For program angle, the executing subject of above-mentioned process can be computer or server or corresponding information Operating system etc..Alternatively, it is also possible to assist the executing subject to execute above-mentioned process by third-party application client.

Fig. 5 is a kind of flow diagram for information operation method that the 5th embodiment of this specification provides, information behaviour Include: as method

S201: determine the characteristic evaluating of potential information push object as a result, determining information according to the characteristic evaluating result Push object.

With second embodiment.

S202: the corresponding pushed information of the information push object is determined.

With second embodiment.

S203: Xiang Suoshu information pushes pushed information described in Object Push.

With second embodiment.

S204: receiving and executes instruction of the information push object to the pushed information.

In the present embodiment, the instruction of information push object includes the operation that information push object takes pushed information. May include some recommendation informations in pushed information, perhaps link etc. or pushed information itself are used as a link, and information pushes away It send object that may operate to pushed information, such as clicks the link in pushed information or pushed information, duplication push Link etc. in information or pushed information, it is actually for pushed information to the operation of pushed information that information, which pushes object, Instruction.(system or platform etc.) pushes instruction of the object to pushed information by receiving information, and (system or platform etc.) can be held Row information pushes instruction of the object to pushed information, such as can handle pushed information, such as can open push letter Cease the link for including in corresponding link or pushed information.

Particularly, information push object, which does not within a certain period of time operate pushed information, can also regard a kind of finger as Enable, (system or platform etc.) can receive information push object without operation information, execute preset operation accordingly.Such case Under, information push object is not operated the possible outcome that can be generated to pushed information within a certain period of time to be pushed There is prompt in information or is additionally pushed to information push object.

In the present embodiment, information can also be pushed and be evaluated or optimized, specifically included:

(1) it can determine that information pushes receive situation of the object to pushed information, example by the instruction that information pushes object Object is such as pushed by the information that statistics clicks certain pushed information and pushes accounting in object in the information for having pushed the pushed information Than that can determine acceptance level of the pushed information in information push object；And/or (2) can determine the information push Object is in the characteristic evaluating after described instruction execution as a result, pushing spy of the object before and after described instruction execution according to the information Sign evaluation result determines whether to continue to push Object Push information to the information and continues the information content of push.For example believe Breath push object clicks pushed information, and (e-commerce system or platform), which executes, clicks instruction unpack respective page, then information There is consumer behavior in push object, then characteristic evaluating result of the information push object before and after instruction execution is usually difference 's.If information pushes object, the characteristic evaluating result before and after instruction execution is constant, it may be possible to which information pushes object and believes push Breath is lost interest in, then the information content of adjustable push；And/or (3) can determine the information push object in the finger Enable the predicted characteristics evaluation result after executing；And determine practical spy of the information push object after described instruction execution Levy evaluation result；Determine whether to continue to push away to the information according to the predicted characteristics evaluation result and actual characteristic evaluation result It send Object Push information and continues the information content of push.For example object can be pushed with predictive information after receiving pushed information Understand the link in click information and generate consumer behavior, then can determine that information push object is held in the instruction (clicking) of prediction Predicted characteristics evaluation effect and the determining information push object after row is in the actual instruction (reality of information push object Instruction may not be click) execute after actual characteristic evaluation result.If predicted characteristics evaluation result and actual characteristic evaluation knot Fruit is not much different, it can be said that bright pushed information obtains more satisfactory effect, if predicted characteristics evaluation result and actual characteristic evaluation As a result differ larger, it can be said that bright pushed information actual effect differs larger with prediction effect, actual effect is relative to prediction Effect may be more preferable or worse；And/or (4) can determine feature of the information push object before and after described instruction execution The characteristic evaluating result of the forecasted variances result of evaluation result and information push object before and after described instruction execution Actual variance result；Determine whether to continue to push Object Push information to the information according to the forecasted variances and actual variance And continue the information content of push.For example object can be pushed with predictive information and understood in click information after receiving pushed information Consumer behavior is linked and generated, then can determine characteristic evaluating effect of the information push object before and after the instruction execution of prediction Forecasted variances result and the actual variance for determining characteristic evaluating result of the information push object before and after actual instruction execution As a result, if forecasted variances result and actual variance result are not much different, it can be said that bright pushed information obtains more satisfactory effect, if Forecasted variances result and actual variance result difference it is larger, it can be said that bright pushed information actual effect differed with prediction effect compared with Greatly, actual effect may be more preferable or worse relative to prediction effect.

As shown in fig. 6, the 6th embodiment of this specification provides the information operation method under e-commerce scene, That is application of the information operation method under e-commerce scene in the 5th embodiment.The present embodiment is in addition to real comprising third Applying the content of example, further includes: trade company can operate the information of push, such as the link in click information or information, from And issue the instruction for being directed to pushed information；(instruction of e-commerce system or platform reception trade company) executes trade company's instruction, such as Pushed information is handled, in another example by the marketing activity data exhibiting of configuration to trade company, or the corresponding page is jumped to, Specific marketing activity scheme or change marketing activity data are understood convenient for trade company or carry out marketing activity dispensing, and activity is thrown After putting, (instruction of e-commerce system or platform reception trade company) can execute corresponding marketing activity for trade company.In addition, may be used also To push the characteristic difference before and after characteristic evaluating result or marketing activity after marketing activity to trade company, it is convenient for trade company Marketing activity effect is solved, and marketing activity effect also represents the effect of information push.

With the 5th embodiment, pushed information can be evaluated or be optimized, comprising: marketing activity is received by determination Accounting of the trade company in the trade company for having pushed information, can be with acceptance level of the pushed information in trade company；And/or (electronics quotient Business system or platform) it can be determined whether to continue to push to businessman according to characteristic evaluating result of the trade company before and after marketing activity to believe Cease and continue the information content of push；And/or according to predicted characteristics evaluation result of the trade company after marketing activity and practical spy Sign evaluation result determines whether to continue to businessman's pushed information and continue the information content of push；And/or it is being sought according to trade company The forecasted variances result and actual variance of the characteristic evaluating result of pin activity front and back determine whether to continue to information push pair As pushed information and continue the information content pushed.

In the present embodiment, pushed information is associated with managing to be promoted, it is customized according to trade company's management state and push away Suitable marketing activity data are sent, the difficulty of trade company's creation marketing activity are simplified, so that marketing activity is more targeted, just Relevant marketing activity is operated according to the information of push in trade company and e-commerce system or platform, while can understand quotient Family is evaluated or is optimized to the attitude of pushed information and the effect of pushed information, and then to pushed information, is conducive to continue Promote the quality of marketing activity.

Fig. 7 is a kind of flow diagram for information operation method that the 7th embodiment of this specification provides, information behaviour Include: as method

S301: determine the characteristic evaluating of potential information push object as a result, determining information according to the characteristic evaluating result Push object；

With the 5th embodiment.

S302: the corresponding pushed information of the information push object is determined.

With the 5th embodiment.

S303: Xiang Suoshu information pushes pushed information described in Object Push, so that the pushed information is pushed away by the information Send object handles.

" Xiang Suoshu information pushes pushed information described in Object Push " is the same as the 5th embodiment.Can have in pushed information or The subsidiary corresponding prompt of person, or prompt information can be additionally pushed, pushed information is carried out so that prompting message pushes object Operation or processing (i.e. so that the pushed information pushes object handles by the information).

As shown in figure 8, the 8th embodiment of this specification provides a kind of information push-delivery apparatus, comprising:

Object determining module 401, for determining the characteristic evaluating result of potential information push object；

Information determination module 402 for determining that information pushes object according to the characteristic evaluating result, and determines the letter The corresponding pushed information of breath push object；

Pushing module 403, for pushing pushed information described in Object Push to the information.

Optionally, determine potential information push object characteristic evaluating result include:

The potential information push object is corresponding with the history feature data traceability period, and potential information described in timing acquisition pushes away Send characteristic of the object within its history feature data traceability period；And/or the potential information push object is corresponding with and goes through History characteristic traces starting point, and the push object of potential information described in timing acquisition is from its history feature data traceability starting point to acquisition When characteristic；

The characteristic evaluating result of potential information push object is determined according to the characteristic.

Optionally, determine that information push object includes: according to the characteristic evaluating result

The type and/or rank that the potential information push object is determined according to the characteristic evaluating result, will be located at and refer to The potential information push object for determining type and/or specified level is determined as information push object；

Determine that the corresponding pushed information of the information push object includes:

The corresponding pushed information of the information push object is determined according to the characteristic evaluating result, and/or, according to locating Type and/or rank determine the corresponding pushed information of information push object.

Optionally, the potential information push object includes internet account, and the characteristic evaluating result includes described mutual The behavioural characteristic evaluation result for account of networking.

Optionally, the potential information push object includes e-commerce trade company, and the characteristic evaluating result includes described The business valuation result of e-commerce trade company.

Optionally, the pushed information includes managing Promotion Strategy information.

As shown in figure 9, the 9th embodiment of this specification provides a kind of information operating device, comprising:

Object determining module 501, for determining the characteristic evaluating result of potential information push object；

Information determination module 502 for determining that information pushes object according to the characteristic evaluating result, and determines the letter The corresponding pushed information of breath push object；

Pushing module 503, for pushing pushed information described in Object Push to the information；

Execution module 504, for receiving and executing instruction of the information push object to the pushed information.

Optionally, the object determining module 501 is also used to determine the information push object after described instruction execution Characteristic evaluating result；

The information determination module 502 is also used to push feature of the object before and after described instruction execution according to the information Evaluation result determines whether to continue to push Object Push information to the information and continues the information content of push；

And/or

The object determining module 501 is also used to determine that prediction of the information push object after described instruction execution is special Levy the actual characteristic evaluation result of evaluation result and information push object after described instruction execution；

The information determination module 502 is also used to true according to the predicted characteristics evaluation result and actual characteristic evaluation result It is fixed whether to continue to push Object Push information to the information and continue the information content of push；

And/or

The object determining module 501 is also used to determine feature of the information push object before and after described instruction execution The reality of the characteristic evaluating result of the forecasted variances of evaluation result and information push object before and after described instruction execution Difference；

The information determination module 502 is also used to be determined whether according to the forecasted variances and actual variance to continue to described Information push Object Push information and the information content for continuing push.

As shown in Figure 10, the tenth embodiment of this specification provides a kind of information operating device, comprising:

Object determining module 601, for determining the characteristic evaluating of potential information push object as a result, being commented according to the feature Valence result determines that information pushes object；

Information determination module 602, for determining the corresponding pushed information of the information push object；

Pushing module 603, for pushing pushed information described in Object Push to the information, so that the pushed information quilt The information pushes object handles.

The tenth one embodiment of this specification provides a kind of information pushing equipment, comprising:

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

To pushed information described in information push Object Push.

The 12nd embodiment of this specification provides a kind of information operation equipment, comprising:

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

To pushed information described in information push Object Push；

The 13rd embodiment of this specification provides a kind of information operation equipment, comprising:

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

The 14th embodiment of this specification provides a kind of computer readable storage medium, the computer-readable storage Media storage has computer executable instructions, and the computer executable instructions realize following step when being executed by processor:

To pushed information described in information push Object Push.

The 15th embodiment of this specification provides a kind of computer readable storage medium, the computer-readable storage Media storage has computer executable instructions, and the computer executable instructions realize following step when being executed by processor:

To pushed information described in information push Object Push；

The 16th embodiment of this specification provides a kind of computer readable storage medium, the computer-readable storage Media storage has computer executable instructions, and the computer executable instructions realize following step when being executed by processor:

The various embodiments described above can be combined with each other.

Above-mentioned that this specification specific embodiment is described, other embodiments are in the scope of the appended claims It is interior.In some cases, the movement recorded in detail in the claims or step can be come according to the sequence being different from embodiment It executes and desired result still may be implemented.In addition, the process described in attached drawing not necessarily must be specific according to what is shown Sequence or consecutive order are just able to achieve desired result.In some embodiments, multitasking and parallel processing be also Can with or may be advantageous.

All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for device, For equipment, non-volatile computer readable storage medium storing program for executing embodiment, since it is substantially similar to the method embodiment, so description It is fairly simple, the relevent part can refer to the partial explaination of embodiments of method.

Device that this specification embodiment provides, equipment, non-volatile computer readable storage medium storing program for executing with method are corresponding , therefore, device, equipment, nonvolatile computer storage media also have the advantageous effects similar with corresponding method, by The advantageous effects of method are described in detail in above, therefore, which is not described herein again corresponding intrument, equipment, The advantageous effects of nonvolatile computer storage media.

In the 1990s, the improvement of a technology can be distinguished clearly be on hardware improvement (for example, Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So And with the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit. Designer nearly all obtains corresponding hardware circuit by the way that improved method flow to be programmed into hardware circuit.Cause This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, programmable logic device (Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate Array, FPGA)) it is exactly such a integrated circuit, logic function determines device programming by user.By designer Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, designs and makes without asking chip maker Dedicated IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " is patrolled Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development, And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language (Hardware Description Language, HDL), and HDL is also not only a kind of, but there are many kind, such as ABEL (Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL (Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language) etc., VHDL (Very-High-Speed is most generally used at present Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also answer This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages, The hardware circuit for realizing the logical method process can be readily available.

Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing The computer for the computer readable program code (such as software or firmware) that device and storage can be executed by (micro-) processor can Read medium, logic gate, switch, specific integrated circuit (Application Specific Integrated Circuit, ASIC), the form of programmable logic controller (PLC) and insertion microcontroller, the example of controller includes but is not limited to following microcontroller Device: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320 are deposited Memory controller is also implemented as a part of the control logic of memory.It is also known in the art that in addition to Pure computer readable program code mode is realized other than controller, can be made completely by the way that method and step is carried out programming in logic Controller is obtained to come in fact in the form of logic gate, switch, specific integrated circuit, programmable logic controller (PLC) and insertion microcontroller etc. Existing identical function.Therefore this controller is considered a kind of hardware component, and to including for realizing various in it The device of function can also be considered as the structure in hardware component.Or even, it can will be regarded for realizing the device of various functions For either the software module of implementation method can be the structure in hardware component again.

System, device, module or the unit that above-described embodiment illustrates can specifically realize by computer chip or entity, Or it is realized by the product with certain function.It is a kind of typically to realize that equipment is computer.Specifically, computer for example may be used Think personal computer, laptop computer, cellular phone, camera phone, smart phone, personal digital assistant, media play It is any in device, navigation equipment, electronic mail equipment, game console, tablet computer, wearable device or these equipment The combination of equipment.

For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this The function of each unit can be realized in the same or multiple software and or hardware when specification.

It should be understood by those skilled in the art that, this specification embodiment can provide as method, system or computer program Product.Therefore, this specification embodiment can be used complete hardware embodiment, complete software embodiment or combine software and hardware The form of the embodiment of aspect.Moreover, it wherein includes that computer is available that this specification embodiment, which can be used in one or more, It is real in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code The form for the computer program product applied.

This specification is referring to the method, equipment (system) and computer program product according to this specification embodiment Flowchart and/or the block diagram describes.It should be understood that can be realized by computer program instructions every in flowchart and/or the block diagram The combination of process and/or box in one process and/or box and flowchart and/or the block diagram.It can provide these computers Processor of the program instruction to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices To generate a machine, so that generating use by the instruction that computer or the processor of other programmable data processing devices execute In the dress for realizing the function of specifying in one or more flows of the flowchart and/or one or more blocks of the block diagram It sets.

These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.

These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.

In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net Network interface and memory.

Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.

It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including described want There is also other identical elements in the process, method of element, commodity or equipment.

This specification can describe in the general context of computer-executable instructions executed by a computer, such as journey Sequence module.Generally, program module include routines performing specific tasks or implementing specific abstract data types, programs, objects, Component, data structure etc..This specification can also be practiced in a distributed computing environment, in these distributed computing environment In, by executing task by the connected remote processing devices of communication network.In a distributed computing environment, program module It can be located in the local and remote computer storage media including storage equipment.

All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system reality For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method Part explanation.

The foregoing is merely this specification embodiments, are not intended to limit this application.For those skilled in the art For, various changes and changes are possible in this application.All any modifications made within the spirit and principles of the present application are equal Replacement, improvement etc., should be included within the scope of the claims of this application.

Claims

1. a kind of information-pushing method, which is characterized in that

The characteristic evaluating of potential information push object is determined as a result, determining that information pushes object according to the characteristic evaluating result；

To pushed information described in information push Object Push.

2. the method as described in claim 1, which is characterized in that determine the characteristic evaluating result packet of potential information push object It includes:

The potential information push object is corresponding with history feature data traceability period, the push pair of potential information described in timing acquisition As the characteristic within its history feature data traceability period；And/or the potential information push object is corresponding with history spy Data traceability starting point is levied, potential information described in timing acquisition pushes object from its history feature data traceability starting point to when obtaining Characteristic；

3. the method as described in claim 1, which is characterized in that

Determine that information push object includes: according to the characteristic evaluating result

The type and/or rank that the potential information push object is determined according to the characteristic evaluating result, will be located at specified class The potential information of type and/or specified level push object is determined as information push object；

The corresponding pushed information of the information push object is determined according to the characteristic evaluating result, and/or, according to locating class Type and/or rank determine the corresponding pushed information of the information push object.

4. method according to any one of claims 1 to 3, which is characterized in that the potential information push object includes mutual Networking account, the characteristic evaluating result includes the behavioural characteristic evaluation result of the internet account.

5. method according to any one of claims 1 to 3, which is characterized in that the potential information push object includes electricity Sub- commercial affairs trade company, the characteristic evaluating result includes the business valuation result of the e-commerce trade company.

6. method as claimed in claim 5, which is characterized in that the pushed information includes managing Promotion Strategy information.

7. a kind of information operation method, which is characterized in that

To pushed information described in information push Object Push；

8. the method for claim 7, which is characterized in that

The method also includes:

Determine characteristic evaluating result of the information push object after described instruction execution；

Characteristic evaluating result of the object before and after described instruction execution is pushed according to the information to determine whether to continue to the letter Breath push Object Push information and the information content for continuing push；

And/or

The method also includes:

Determine predicted characteristics evaluation result and information push pair of the information push object after described instruction execution As the actual characteristic evaluation result after described instruction executes；

Determine whether to continue to push object to the information according to the predicted characteristics evaluation result and actual characteristic evaluation result Pushed information and the information content for continuing push；

And/or

The method also includes:

Determine the forecasted variances and the letter of characteristic evaluating result of the information push object before and after described instruction execution The actual variance of characteristic evaluating result of the breath push object before and after described instruction execution；

Determine whether to continue to push Object Push information and continuation to the information according to the forecasted variances and actual variance The information content of push.

9. a kind of information operation method, which is characterized in that

To pushed information described in information push Object Push, so that the pushed information is by information push object Reason.

10. a kind of information push-delivery apparatus characterized by comprising

Object determining module, for determining the characteristic evaluating of potential information push object as a result, according to the characteristic evaluating result Determine that information pushes object；

11. device as claimed in claim 10, which is characterized in that determine the characteristic evaluating result packet of potential information push object It includes:

12. device as claimed in claim 10, which is characterized in that

13. the device as described in any one of claim 10 to 12, which is characterized in that the potential information pushes object and includes Internet account, the characteristic evaluating result include the behavioural characteristic evaluation result of the internet account.

14. the device as described in any one of claim 10 to 12, which is characterized in that the potential information pushes object and includes E-commerce trade company, the characteristic evaluating result include the business valuation result of the e-commerce trade company.

15. device as claimed in claim 14, which is characterized in that the pushed information includes managing Promotion Strategy information.

16. a kind of information operating device characterized by comprising

17. device as claimed in claim 16, which is characterized in that

The object determining module is also used to determine characteristic evaluating result of the information push object after described instruction execution；

The information determination module is also used to push characteristic evaluating knot of the object before and after described instruction execution according to the information Fruit determines whether to continue to push Object Push information to the information and continues the information content of push；

And/or

The object determining module is also used to determine predicted characteristics evaluation of the information push object after described instruction execution As a result and the information pushes actual characteristic evaluation result of the object after described instruction execution；

The information determination module is also used to be determined whether according to the predicted characteristics evaluation result and actual characteristic evaluation result Continue to push Object Push information to the information and continues the information content of push；

And/or

The object determining module is also used to determine characteristic evaluating knot of the information push object before and after described instruction execution The actual variance of the characteristic evaluating result of the forecasted variances of fruit and information push object before and after described instruction execution；

The information determination module is also used to be determined whether according to the forecasted variances and actual variance to continue to push away to the information It send Object Push information and continues the information content of push.

18. a kind of information operating device characterized by comprising

Pushing module, for pushing pushed information described in Object Push to the information, so that the pushed information is by the letter Breath push object handles.

19. a kind of information pushing equipment characterized by comprising

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one Manage device execute so that at least one described processor can:

To pushed information described in information push Object Push.

20. a kind of information operates equipment characterized by comprising

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

To pushed information described in information push Object Push；

21. a kind of information operates equipment characterized by comprising

At least one processor；

And

The memory being connect at least one described processor communication；

Wherein,

22. a kind of computer readable storage medium, the computer-readable recording medium storage has computer executable instructions, It is characterized in that, the computer executable instructions realize following step when being executed by processor:

To pushed information described in information push Object Push.

23. a kind of computer readable storage medium, the computer-readable recording medium storage has computer executable instructions, It is characterized in that, the computer executable instructions realize following step when being executed by processor:

To pushed information described in information push Object Push；

24. a kind of computer readable storage medium, the computer-readable recording medium storage has computer executable instructions, It is characterized in that, the computer executable instructions realize following step when being executed by processor: