CN1095844A

CN1095844A - Art molding billboard

Info

Publication number: CN1095844A
Application number: CN 93106647
Authority: CN
Inventors: 李明
Original assignee: Individual
Current assignee: Individual
Priority date: 1993-05-28
Filing date: 1993-05-28
Publication date: 1994-11-30

Abstract

Art molding billboard belongs to the invention in ad production field.Its billboard of changing over is stiff, the simple geometric profile, and the design of external margin has attraction, Communications Functions.Be mainly used in ad production, can solve advertising and the contradiction that influences environmental beauty well.

Description

Art molding billboard

Technical field: ad production

In the past, the edge that utilizes on plane carries out the article of design, does not aim at the carrying copy and manufactures and designs; They all are the art processing of image in kind, perhaps self are exactly the artwork.Billboard of all times all is the simple geometric edge contour.As square, circular, trapezoidal etc.They mainly rely on literal, pattern and color in the billboard to propagate, and its external margin does not have propaganda, attracts function.People's Fine Arts Publishing House, Shanghai for example, publish in May, 1987, and fourth permits the China and foreign countries' advertisement legend in bright work the " modern advertising design " book, all is this feature.

I find, present this billboard is more and more littler to spectators' attractive force.Roof station, road both sides.Be close to machine-made billboard and can be found everywhere, even if new painstakingly upright plate also is difficult to make the pedestrian see several more, its to it also influence the neat appearance of surrounding environment.

At this problem, I develop a kind of new-type billboard-art molding billboard that spectators is had strong attractive force finally through long-time research idea.

This billboard is that principal character-its external margin moulding plays important attraction, Communications Functions with the exterior contour design of its approximate sculpture.Being equipped with is not simultaneously influencing under the copy prominent position prerequisite, carries out that suitable describing or carving-it aims at carrying copy and design affected.Spectators to the copy content, naturally and understandably have left a deep impression in the design of appreciating it.

As shown in drawings: " Fig. 1 " is that the moulding of five kinds of art molding billboards is given an example, and " Fig. 2 " is a kind of model of art molding billboard.

This billboard can be divided into common board and high-grade board.

Common board is meant the billboard made from non-sturdy material, and it is shorter to resemble operating period papery, wooden, generally only portrays with lines and color.

High-grade board is meant the billboard made from sturdy material, and as metal material, stone material, reinforced concrete etc., the operating period is longer.It can also be carved on the board face except portraying with lines and color.

Manufacture this billboard, only needing preferably, the art modelling grounding in basic skills gets final product.

The making of common board, fully take into account the influence of the contrast of the depth, form and aspect of color and line weight to copy, more to consider the selected moulding of billboard, whether the area of carrying copy is bigger, whether steadily the standing of moulding, particularly when making large-scale board, the strong point of moulding is very difficult built on the sand, and shown in " Fig. 2 ", the strong point of the moulding of this Ancient Times in China historical relic is very firm.Its background color is light green, and the color of copy is dark red, and dark and shallow have a bigger contrast; Green and red is again complementary colors; Moulding is thinner with line, and literal is thicker with line, so just makes copy be in visibility point.In addition, copy should be arranged dexterously according to the moulding of billboard, and arranges regularly, in order to avoid make spectators, beginning from nowhere goes to read, and influences advertising effect.

When manufacturing high-grade board, except the employed method of common board, can also carve, make the board face have certain convex-concave to change.But also should be not influence the main status degree of exceeding of copy.

No matter be which kind of board, portrayal or engraving with moulding can combine together with copy flawlessly, just are first class work.

Art molding billboard is shaped to outstanding advantage with its sculpture formula, changes over the stiff of billboard external margin, to around environment certain beautification function is arranged.Particularly in the modern life, a collection of superior art molding billboard if can be manufactured in position in each city even small towns, can become a view of attractive visit.Become the imbody that spiritual civilization and material progress organically combine.So it also is adapted to the ad production of scenic spot.Can solve advertising well and influence scenic spot contradiction attractive in appearance.

Claims

Billboard in the past, external margin do not possess propaganda, attract function, and the flat objects with the external margin moulding in does not past aim at again and carries copy and manufacture and design.

Feature of the present invention is: the design of external margin, and propaganda is arranged, attract function, self aim at the carrying copy again and manufacture and design.