CN109558199B - Information pushing method, device, equipment and storage medium - Google Patents

Information pushing method, device, equipment and storage medium Download PDF

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Publication number
CN109558199B
CN109558199B CN201811447828.6A CN201811447828A CN109558199B CN 109558199 B CN109558199 B CN 109558199B CN 201811447828 A CN201811447828 A CN 201811447828A CN 109558199 B CN109558199 B CN 109558199B
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pushing
information
push
pushed
file
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CN109558199A (en
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胡云帆
蒋德为
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Bigo Technology Singapore Pte Ltd
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Guangzhou Baiguoyuan Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces
    • G06F9/454Multi-language systems; Localisation; Internationalisation
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

Abstract

The invention discloses an information pushing method, an information pushing device, information pushing equipment and a storage medium. Wherein, the method comprises the following steps: acquiring behavior data of a current user; determining language code identification of a target user associated with the current user; searching a matched pushed document according to the language code identification and the behavior data; and pushing the searched push file to the target user. According to the technical scheme provided by the embodiment of the invention, the language code identification of the pushed target user is determined, the pushed document matched with the language code identification is searched and pushed to the target user, so that the matched pushing of the multilingual pushed documents of the target user using different language codes is realized, and the multilingual culture difference of the target user in the information pushing process is considered on the basis of ensuring the information pushing efficiency.

Description

Information pushing method, device, equipment and storage medium
Technical Field
The embodiment of the invention relates to the internet communication technology, in particular to an information pushing method, an information pushing device, information pushing equipment and a storage medium.
Background
With the rapid development of the internet industry, more and more Applications (APPs) are installed on a user side, and when an APP has an updated notification message, a background server pushes the updated notification message to the user side. In the process of pushing the updated notification message to the user terminal by the background server, the background server stores the push information (updated notification message) in a single language, often because the default user is a user in the same country or region.
When the user market of the APP is expanded from a single country or region to other countries or regions, the background server pushes updated notification messages to the user side of the other countries or regions, the push information of a single language stored in the background server needs to be translated in real time and then pushed, and the pushing has high performance requirements on the real-time translation of the background server and low pushing efficiency.
Disclosure of Invention
In view of this, the present invention provides an information push method, apparatus, device and storage medium, which implement information push of a push document matching with a language code identifier of a target user, and take into account differences of multi-language culture in information push.
In a first aspect, an embodiment of the present invention provides an information pushing method, where the method includes:
acquiring behavior data of a current user;
determining language code identification of a target user associated with the current user;
searching a matched pushed document according to the language code identification and the behavior data;
and pushing the searched push file to the target user.
Further, before acquiring the behavior data of the current user, the method further includes:
sending a translation request to a translation terminal, wherein the translation request comprises an information push type, and the information push type corresponds to the type of the behavior data;
receiving a push file fed back by the translation terminal according to the information push type, wherein the push file comprises a language code;
and writing the push file into a file set corresponding to the information push type in a translation library.
Further, the searching for the matched pushed case according to the language code identifier and the behavior data includes:
determining a target information pushing type according to the behavior data of the current user;
determining a file set corresponding to the target information push type in the translation library;
and searching the matched pushed file in the corresponding file set according to the language code identification.
Further, after pushing the found push document to the target user, the method includes:
determining whether the push of the file is successful;
if the pushing fails, pushing the pushed file to the target user again until the pushing is successful; and if the pushing is successful, ending the pushing.
Further, the pushing the found push document to the target user includes:
acquiring current position information of the target user, and determining the current time of the target user according to the position information;
and if the current time is within the push time range, pushing the push file to the target user.
In a second aspect, an embodiment of the present invention provides an information pushing apparatus, where the apparatus includes:
the data acquisition module is used for acquiring the behavior data of the current user;
the language code determining module is used for determining the language code identification of the target user associated with the current user;
the file searching module is used for searching the matched pushed file according to the language code identification and the behavior data;
and the information pushing module is used for pushing the searched pushed file to the target user.
Further, the information pushing device further includes:
the translation module is specifically used for sending a translation request to a translation terminal, wherein the translation request comprises an information push type, and the information push type corresponds to the type of the behavior data; receiving a pushed file fed back by the translation terminal according to the information pushing type, wherein the pushed file comprises a language code identifier; and writing the push file into a file set corresponding to the information push type in a translation library.
Further, the document searching module comprises:
the type determining unit is used for determining a target information pushing type according to the behavior data of the current user;
the file set determining unit is used for determining a file set corresponding to the target information pushing type in the translation library;
and the document searching unit is used for searching the matched pushed documents in the corresponding document set according to the language code identification.
Further, the information pushing device further includes:
the push duplication removal module is used for determining whether the push file is successfully pushed or not after the searched push file is pushed to the target user; if the pushing fails, pushing the pushed file to the target user again until the pushing is successful; and if the pushing is successful, ending the pushing.
Further, the information pushing module includes:
the time determining unit is used for acquiring the current position information of the target user and determining the current time of the target user according to the position information;
and the information pushing unit is used for pushing the pushed file to the target user when the current time is within a pushing time range.
In a third aspect, an embodiment of the present invention provides an apparatus, where the apparatus includes:
one or more processors;
storage means for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement any of the information pushing methods according to the embodiments of the present invention.
In a fourth aspect, the embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements any one of the information pushing methods described in the embodiment of the present invention.
According to the information pushing method, the device, the equipment and the storage medium provided by the embodiment of the invention, the language code identification of the pushed target user is determined, the pushed document matched with the language code identification is searched and pushed to the target user, so that the matched pushing of the multilingual pushed documents of the target users using different language codes is realized, and the multilingual culture difference of the target users in the information pushing process is considered on the basis of ensuring the information pushing efficiency.
Drawings
Fig. 1 is a scene architecture diagram of an application scene to which the information push method provided in the embodiment of the present invention is applied;
fig. 2 is a flowchart of an information pushing method according to an embodiment of the present invention;
fig. 3A is a flowchart of another information pushing method according to an embodiment of the present invention;
fig. 3B is a schematic display diagram of a front-end web interface in the translation terminal according to the embodiment of the present invention;
fig. 4 is a flowchart of another information pushing method according to an embodiment of the present invention;
fig. 5 is a scene architecture diagram of another application scenario to which the information push method provided in the embodiment of the present invention is applied;
fig. 6 is a flowchart of another information pushing method according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of an apparatus according to an embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some structures related to the present invention are shown in the drawings, not all of them.
The information pushing method provided by the embodiment of the invention can be suitable for an information pushing server side with a unified document translation platform, and is mainly used for solving the problem of multi-language culture difference among different pushing users when pushing corresponding information for globalized pushing users.
Fig. 1 is a scene architecture diagram of an application scene to which the information push method provided in the embodiment of the present invention is applied. Referring to fig. 1, an information push service terminal 10, a translation terminal 11 and a client terminal 12 may be included in the scenario. The translation terminal 11 and the client 12 are correspondingly provided with a front-end application product corresponding to the information push server 10, and a translator or a user can log in by running the front-end application product and inputting a corresponding account, so that the information push server 10 establishes communication connection with the translation terminal 11 and the client 12 respectively.
Specifically, when a translator can directly log in the front-end application product on the translation terminal 11, the translator can directly enter corresponding push documents in multiple languages through the displayed front-end interface, and store the push documents in the unified document translation platform deployed on the information push server 10.
The number of translation terminals 11 and clients 12 is not limited, and is determined by the number of translators and users registered in the front-end application product.
Fig. 2 is a flowchart of an information pushing method according to an embodiment of the present invention, where the information pushing method provided in this embodiment may be executed by an information pushing device provided in the embodiment of the present invention, and the device may be implemented in a software and/or hardware manner, and is integrated in a device for executing the method, where the device for executing the method in this embodiment may be an information pushing server, and the information pushing server may be any background server device. Specifically, referring to fig. 1, the method may include the steps of:
and S210, acquiring the behavior data of the current user.
The current user is a user who executes certain operation on the client; the behavior data is operation data generated by specific operations performed on the client by the current user. For example, when the user a approves a video content published in a certain application installed on the client, the client generates corresponding approve operation data and sends the approve operation data to the backend server, that is, sends behavior data of the operation to the backend server. At this time, the application is any APP capable of implementing notification message pushing, and the background server corresponding to the APP is the information pushing server in this embodiment.
Specifically, in order to determine a specific notification message in the present information push, first, operation data for generating the notification message needs to be acquired. In this embodiment, a client where a current user is located first obtains corresponding behavior data according to behavior operations acted by the user, and sends the behavior data to a background server, that is, an information push server, where the information push server can obtain the behavior data of the current user and determine the behavior data as a detection point for subsequently determining the behavior data as push information of other users. The behavior data in this embodiment may include operations such as information uploading operation, approval operation for information of other users, comment, forwarding, and the like on a corresponding APP installed by a user on a client.
S220, determining the language code identification of the target user associated with the current user.
The target user is a user who has a certain association relationship with the current user among all users who have registered identity information on APPs corresponding to the information push server, for example, other users who have registered the current user on the APPs, or a user who has determined to have the same preference with the current user after analyzing viewing content corresponding to historical behavior data of each user, or a user whose behavior data has a direct operation relationship, for example, a user a approves a certain piece of video news released by a user B, and at this time, the user B is the target user.
Optionally, the language code identifier of the target user may be one kind of label data capable of uniquely representing the language used by the client where the target user is located, and may be an english abbreviation of each different language name, for example, the language code identifier corresponding to chinese is ch, the language code identifier corresponding to english is en, and the like; or code numbers pre-allocated to different language names, such as 001 for language code identification corresponding to Chinese, 002 for language code identification corresponding to English, etc.; the specific language code identification can be uniformly determined by developers and published on the information pushing server, so that all users can know the specific language code identification, each user can upload corresponding language code information on the client where the user is located at regular time and is bound with the user identification of the user in the information pushing server, and each user can be matched with the unique language code identification. The user identifier is identification information that can uniquely determine the identity information of the user, and may be an identity number, a mobile phone number, and the like of the user.
Optionally, when the behavior data of the current user is obtained, the behavior data may be analyzed first to determine the type of the behavior data, and the target users having different association relationships with the current user are determined according to different types. If the behavior data refers to operations related to other users, such as approval, comment or forwarding of previously published contents of a current user, specifically a certain user, the target user can be determined as a specifically associated user in the behavior data; if the behavior data indicates that the current user performs an operation that does not involve other users, such as uploading information of pictures, videos and the like of the current user, the target user may be determined as another user who has paid attention to the current user or a user who has the same preference as the current user.
Further, after the target user needing to be pushed is determined, the language code identifier bound with the user identifier of the target user can be found out from all language code identifiers uploaded by each user in advance according to the user identifier of the target user, so that the pushing information of the language translation corresponding to the language code identifier can be determined subsequently.
And S230, searching the matched pushed file according to the language code identification and the behavior data.
The push file is different push information which is input by a translator in advance and contains a plurality of languages according to types of various behavior data which can be executed by a user at a client side at a translation terminal. For example, when the type of the behavior data is a praise operation, the original document is a "praise message," and the pushed document in this type may be a translation result of multiple languages translated from the original document by various translators. Specifically, different types of various behavior data which can be operated by a user and are determined by a developer can be stored in advance on the information pushing server, a translator can enter a front-end web interface corresponding to the information pushing server after logging in the translation terminal, and at the moment, the translator can automatically enter a pushing file with multiple languages corresponding to each type directly according to the types of the various behavior data displayed in the web interface and directly store the pushing file to a specific position, matched with the type, in the information pushing server.
Specifically, the pushed documents can be recorded on each corresponding translation terminal by different translators according to self abilities. For example, an English translator who excels in English can input various behavior data of push documents of English languages in different types on a translation terminal of the translator, and send the push documents to an information push server for storage; the translation personnel skilled in the French also inputs the pushed documents of the French language under different types of various behavior data on the translation terminal of the translation personnel, and sends the pushed documents to the information pushing server for storage and the like, and at the moment, the different types of the behavior data in the information pushing server can be matched with the pushed documents of multiple languages.
Optionally, when the language code identifier of the target user associated with the current user is determined, in order to push a push document conforming to the language used by the target user for the target user, at this time, the behavior data of the current user may be analyzed first, the type of the behavior data of the current operation is determined, and push documents of various languages matching the type of the current behavior data are searched for in the push documents pre-stored in the information push server, so that a unique push document matching the language code identifier may be obtained in the searched push documents of multiple languages according to the language code identifier of the target user, so as to subsequently push the target user.
And S240, pushing the searched push file to the target user.
Specifically, when the pushed document matched with the pushing is found according to the type of the language code identifier and the behavior data, the client where the target user is located is judged according to the user identifier of the target user, and wireless communication connection is established between the client and the client, so that the found matched pushed document is pushed to the target user, and the consistency of the language code between the pushed document and the target user is ensured.
Optionally, in this embodiment, when pushing the found push file to the target user, the push frequency of pushing information for the target user may be controlled. The method comprises the steps of determining the pushing times of information pushed to a target user in a preset time period, judging whether the upper limit value of the information pushed to the user in the preset time period is reached, and controlling an information pushing server not to push any information for the target user when the upper limit value is reached, so that the target user is prevented from receiving a large number of pushing notifications to prevent the normal operation of the user from being hindered, the viewing difficulty of the user is caused, and important pushing information is omitted.
Furthermore, in order to reduce the disturbance of the push message to the daily life of the user, the current time of the target user when the information needs to be pushed can be judged, so that the target user is prevented from receiving the push message at night and disturbing the daily rest of the user. Specifically, in this embodiment, pushing the found push document to the target user may include: acquiring current position information of a target user, and determining the current time of the target user according to the position information; and if the current time is within the push time range, pushing the push file to the target user.
Optionally, when pushing the corresponding information for the target user, first determining the current location time of the target user is needed, in this embodiment, the current location information may be determined by obtaining the location data of the client where the target user is located; the latest position information can be uploaded to the information pushing server at regular time and updated and stored to the corresponding position when the user uploads the language code identifier of the user through the client, so that the latest position data of the target user can be determined as the current position information from the prestored position information when the information pushing server pushes the matched pushing file for the target user.
Further, when the current location information of the target user is obtained, it is further required to determine the current time of the target user, that is, the time of the location of the current location information, according to the location information, and determine whether the current time is within the preset push time range. The pushing time range is a preset time period which allows the information pushing server to push a corresponding matched pushed document for the user; the time period can be a public time period uniformly set by a developer, or a time period which is set by each user and allows information to be pushed is uploaded at the same time when each user uploads the language code identifier through the client, and the uploaded time period is matched and bound with the user identifier of each user. The common time period at this time may be other time periods except for the time at which the user needs to rest and sleep at night; the time period set by each user may be a time period other than the time that the user does not want to be disturbed, such as the work time of the user. After the current time of the target user is determined, firstly, the pushing time range set by the target user and the public time period set by a developer are determined, whether the current time is within the preset pushing time range or not is judged, and when the current time is determined to be within the pushing time range, the searched pushing file is pushed to the target user, so that the normal life of the target user is prevented from being disturbed when the pushing is carried out at other times.
Optionally, if the current time is outside the push time range, the found push file may not be pushed to the target user, or the current time of the target user may be monitored in real time, and when the current time is within the push time range, the push file is pushed again.
According to the technical scheme provided by the embodiment, the language code identification of the pushed target user is determined, the pushed document matched with the language code identification is searched and pushed to the target user, matching pushing of the multilingual pushed document of the target user using different language codes is achieved, and the multilingual culture difference of the target user in information pushing is considered on the basis of guaranteeing the information pushing efficiency.
Fig. 3A is a flowchart of another information pushing method according to an embodiment of the present invention. On the basis of the above embodiments, the information pushing method is further described in an optimized manner. Specifically, as shown in fig. 3A, the information pushing method may include the following steps:
s310, sending a translation request to the translation terminal.
The translation request comprises an information push type, and is instruction information generated by a request operation executed correspondingly in order to obtain push files of multiple languages recorded by a translator under each information push type when a developer determines to store the corresponding information push type in an information push service terminal according to the operation possibly executed by a user at a client. Specifically, the translation request may include an information push type for obtaining the corresponding file in the current request, and the information push type corresponds to the type of the behavior data. The information push server can have a plurality of information push types corresponding to the types of behavior data generated by different operations that a user can execute at the client. For example, the behavior data of the user may be types such as likes, comments, forwarding, and uploading information, and at this time, the corresponding information push type may also be types such as likes, comments, forwarding, and uploading information. Meanwhile, the corresponding original document can be bound under the corresponding information push type, for example, the original document of the approval type can be "approved message received" or the like, so that the translator can perform corresponding translation according to the original document.
Specifically, when receiving various information push types determined by a developer, the information push server may obtain instruction information generated according to corresponding request operations, obtain a corresponding translation request, and send the translation request including the information push types to the translation terminal, so that a translator of the translation terminal performs translation of multiple languages according to different original documents corresponding to the information push types in the translation request.
And S320, receiving a pushed file fed back by the translation terminal according to the information pushing type.
The pushed case comprises language code identifiers, namely, the translation terminal translates the original case into the pushed cases with multiple languages directly in a front-end web interface provided by the translation terminal by a translator according to the original case corresponding to each information push type in the translation request, and the pushed cases are fed back to the information push server, and comprise the matched language code identifiers so as to determine which language the pushed cases are translated cases.
Optionally, the front-end web interface provided on the translation terminal may be as shown in fig. 3B, where the front-end web interface includes various information push types, an original document corresponding to the information push type, and different language code identifiers, respectively. The translator selects an information push type from the web interface and determines a translated language code identifier of the translator under the information push type, inputs a pushed case of the language code identifier translated according to an original case in a corresponding translation frame, clicks a 'submit' button in the web interface after translation is completed, and feeds back the submitted button to the information push server, so that a multilingual pushed case comprising various language code identifiers fed back by the translation terminal according to the information push type is received.
S330, writing the push file into a file set corresponding to the information push type in the translation library.
The translation library is a database or a storage file library preset on the information push server and can correspondingly store push files of multiple languages in each information push type translated by a translator. The case set is a set of pushed cases, one case set corresponds to one information push type, and one case set comprises pushed cases corresponding to the information push type and translated by various languages. Specifically, during testing, the information push server generally submits an information push type representing a specific meaning to translators of each language according to each push trigger condition determined by a developer, collects translation results of the translators, submits collected push documents of multiple languages corresponding to the same information push type to the developer, and saves the push documents of multiple languages by the developer through a configuration file or a hard coding mode in the information push server. And when the push triggering condition is met in the push process, namely the behavior data of the user is received, determining a matched push file in the stored multilingual push files by inquiring the language code of the receiver related to the uploader of the information push type, and pushing the matched push file to the receiver.
At the moment, the information push server does not consider the multi-language culture difference to be faced, when the information push type is increased, no unified translation platform exists for multiple languages, translation needs to be submitted to each translator, and corresponding translation results are stored by developers, so that the communication cost is high, the workload of the developers is increased, and the development efficiency is also influenced.
In this embodiment, to solve such a problem, when receiving a pushed document fed back by a translation terminal according to an information push type, the pushed document may be directly written into a document set corresponding to the information push type in a local translation library of an information push server, that is, when a translator inputs a pushed document corresponding to a language code identifier in a certain information push type in a front end web interface provided by the translation terminal, the translator clicks a "submit" button, and then the pushed document may be directly stored in the local translation library of the information push server, and written into the document set corresponding to the information push type in the translation library according to the input corresponding information push type, and marks the language code identifier corresponding to the pushed document. At this moment, the input operation of the corresponding pushed documents is directly carried out through the translators, developers do not need to participate, a platform for carrying out multi-language unified translation on the pushed information can be provided, the cross-language communication cost between the translators and the developers is reduced, the development efficiency of the developers is improved, and the risk of configuration errors of the pushed documents is reduced.
And S340, acquiring the behavior data of the current user.
And S350, determining the language code identification of the target user associated with the current user.
And S360, determining a target information push type according to the behavior data of the current user.
Optionally, when behavior data of the current user is acquired, in order to determine a push document matched in the push, the current behavior data is analyzed, the type of the behavior data is determined, and an information push type corresponding to the type of the behavior data in information push types prestored by a developer in an information push server is determined as a target information push type of the push.
In this embodiment, the execution sequence between S350 and S360 is not limited, and may be executed simultaneously or separately.
And S370, determining a file set corresponding to the target information push type in the translation library.
Specifically, after the target information push type of the current push is determined, in order to obtain a pushed document matched with the target user, a matched document set including pushed documents of multiple languages may be determined in a pre-configured translation library according to the target information push type, so as to obtain a matched pushed document in the following.
And S380, searching the matched pushed file in the corresponding file set according to the language code identification.
Specifically, after the language code identifier of the target user and the corresponding document set are determined, the pushed document with the language code identifier of the pushed document being the same as the language code identifier of the target user can be found out from the pushed documents with multiple languages contained in the document set, and the pushed document can be used as the pushed document pushed this time.
And S390, pushing the searched push file to the target user.
According to the technical scheme provided by the embodiment, the translator directly inputs the push documents in multiple languages corresponding to various information push types in the front-end web interface provided by the translation terminal, developers do not need to participate, the cross-language communication cost between the translator and the developers is reduced, the development efficiency of the developers is improved, and the risk of errors in configuration of the push documents is reduced.
Fig. 4 is a flowchart of another information pushing method according to an embodiment of the present invention. On the basis of the above embodiments, the information push method is further described in an optimized manner. Specifically, as shown in fig. 4, the information pushing method may include the following steps:
and S410, acquiring the behavior data of the current user.
And S420, determining the language code identification of the target user associated with the current user.
And S430, searching the matched pushed document according to the language code identification and the behavior data.
And S440, pushing the searched push file to the target user.
S450, determining whether the file is pushed successfully; if the pushing fails, pushing the pushed file to the target user again until the pushing is successful; and if the pushing is successful, ending the pushing.
Optionally, in this embodiment, in order to perform deduplication processing on the pushed document, after pushing the found pushed document to the target user, it is further required to detect whether the pushing is successful, and at this time, it may be determined whether the pushed document is successfully pushed by judging whether the target user successfully receives the pushed document. If the pushing is determined to be failed, initiating pushing again, and pushing the searched pushing file to the target user until the pushing is successful; and if the pushing is successful, ending the pushing, wherein the ending of the pushing at the moment comprises detecting a pushed file pushed subsequently, judging whether the pushed file is pushed or not according to the user identification, the information pushing type and the language code of the pushed file of a target user in the subsequent pushing, and directly canceling the pushing if the pushed file is pushed, so that the same pushed file is pushed only once for the same user, and the deduplication of the pushed file is ensured.
According to the technical scheme provided by the embodiment, the language code identification of the pushed target user is determined, the pushed document matched with the language code identification is searched and pushed to the target user, so that the matched pushing of the multilingual pushed documents of the target users using different language codes is realized, and the multilingual culture difference of the target users in information pushing is considered on the basis of ensuring the information pushing efficiency.
Fig. 5 is a scene architecture diagram of another application scenario to which the information push method provided in the embodiment of the present invention is applied. In order to determine the push documents in multiple languages, in this embodiment, there may be multiple translators, at this time, the corresponding translation terminal 11 may also include multiple translators, the client 12 may also be correspondingly matched with multiple translators according to the number of users, the information push server 10 may include a corresponding translation library 100, and a corresponding position in the translation library may store various user information uploaded by the user and push documents in multiple languages in various information push types uploaded by the translators; a receiving end 101, a forwarding end 102 and a pushing end 103 may also be included.
Specifically, the receiving end 101 may receive the behavior data of the current user, generate a corresponding push trigger condition, and determine a corresponding information push type, so as to find out a matched push document according to the language code identifier and the information push type of the target user, and send the matched push document to the forwarding end 102; the forwarding end 102 performs a pushing deduplication processing according to the user identifier of the target user, the current information pushing type and the determined pushing file, controls the pushing frequency, and notifies the corresponding pushing end 103; the push terminal 103 issues the push document to the client 12 where the target user is located.
Fig. 6 is a flowchart of another information pushing method according to an embodiment of the present invention. On the basis of the above embodiment, the process of the information push method for performing interaction among the translation terminal, the client and the information push server is further described. Specifically, as shown in fig. 6, the information pushing method may include the following steps:
s610, the information push server sends a translation request to the translation terminal.
S620, the translation terminal feeds back the push file to the information push server according to the information push type.
S630, the information pushing server side writes the pushing file into a file set corresponding to the information pushing type in the translation library.
And S640, the client sends the behavior data of the current user to the information pushing server.
S650, the information pushing server determines the language code identification of the target user related to the current user in the language code identifications uploaded by the users in advance stored in the translation library.
And S660, the information pushing server determines the target information pushing type in the translation library according to the behavior data of the current user.
S670, the information pushing server determines a document set corresponding to the target information pushing type in the translation library, and searches a matched pushed document in the document set according to the language code identification.
And S680, the information pushing server pushes the searched pushing file to the client of the target user.
According to the technical scheme provided by the embodiment, the language code identification of the pushed target user is determined, the pushed document matched with the language code identification is searched and pushed to the target user, so that the matched pushing of the multilingual pushed documents of the target users using different language codes is realized, and the multilingual culture difference of the target users in information pushing is considered on the basis of ensuring the information pushing efficiency.
Fig. 7 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention. As shown in fig. 7, the data processing apparatus includes:
a data obtaining module 710, configured to obtain behavior data of a current user;
a language code determination module 720, configured to determine a language code identifier of a target user associated with a current user;
the document searching module 730 is used for searching the matched pushed document according to the language code identifier and the behavior data;
and the information pushing module 740 is configured to push the found pushing case to the target user.
According to the technical scheme provided by the embodiment, the language code identification of the pushed target user is determined, the pushed document matched with the language code identification is searched and pushed to the target user, so that the matched pushing of the multilingual pushed documents of the target users using different language codes is realized, and the multilingual culture difference of the target users in information pushing is considered on the basis of ensuring the information pushing efficiency.
Further, the information pushing apparatus may further include:
the translation module is specifically used for sending a translation request to the translation terminal, wherein the translation request comprises an information push type, and the information push type corresponds to the type of the behavior data; receiving a pushed document fed back by the translation terminal according to the information pushing type, wherein the pushed document comprises a language code identifier; and writing the push file into a file set corresponding to the information push type in the translation library.
Further, the document searching module may include:
the type determining unit is used for determining a target information pushing type according to the behavior data of the current user;
the file set determining unit is used for determining a file set corresponding to the target information pushing type in the translation library;
and the document searching unit is used for searching the matched pushed document in the corresponding document set according to the language code identification.
Further, the information pushing apparatus may further include:
the pushing duplication removal module is used for determining whether the pushed document is pushed successfully or not after the searched pushed document is pushed to the target user; if the pushing fails, pushing the pushed file to the target user again until the pushing is successful; and if the pushing is successful, ending the pushing.
Further, the information pushing module may include:
the time determining unit is used for acquiring the current position information of the target user and determining the current time of the target user according to the position information;
and the information pushing unit is used for pushing the pushed file to the target user when the current time is within the pushing time range.
The information pushing device can execute any information pushing method provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
Fig. 8 is a schematic structural diagram of an apparatus according to an embodiment of the present invention. As shown in fig. 8, the apparatus includes a processor 80, a storage device 81, and a communication device 82; the number of the processors 80 in the device may be one or more, and one processor 80 is taken as an example in fig. 8; the processor 80, the storage means 81 and the communication means 82 of the device may be connected by a bus or other means, which is exemplified in fig. 8.
The storage device 81, as a computer-readable storage medium, may be used to store software programs, computer-executable programs, and modules, such as modules corresponding to the information pushing method in the embodiment of the present invention (for example, the data obtaining module 710, the language code determining module 720, the document searching module 730, and the information pushing module 740 used in the information pushing device). The processor 80 executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the storage device 81, that is, implements the information push method described above.
The storage device 81 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the storage device 81 may include a high speed random access memory, and may also include a non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the storage 81 may further include memory located remotely from the processor 80, which may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The communication device 82 may be used to implement a network connection or a mobile data connection.
The device provided by the embodiment of the invention can be used for executing any information pushing method provided by the embodiment of the invention, and has corresponding functions and beneficial effects.
Embodiments of the present invention further provide a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, can implement any one of the information pushing methods in the embodiments of the present invention. The method specifically comprises the following steps:
acquiring behavior data of a current user;
determining a language code identifier of a target user associated with a current user;
searching a matched pushed document according to the language code identification and the behavior data;
and pushing the searched push file to the target user.
Of course, the storage medium provided by the embodiment of the present invention includes computer-executable instructions, where the computer-executable instructions are not limited to the method operations described above, and may also execute related operations in any information push method provided by the embodiment of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the information pushing apparatus, the units and modules included in the embodiment are only divided according to the functional logic, but are not limited to the above division as long as the corresponding functions can be implemented; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (8)

1. An information pushing method, comprising:
acquiring behavior data of a current user;
determining the language code identification of a target user associated with the current user;
searching a matched pushed document according to the language code identification and the behavior data;
pushing the searched push file to the target user;
before acquiring the behavior data of the current user, the method further comprises the following steps:
sending a translation request to a translation terminal, wherein the translation request comprises an information push type, and the information push type corresponds to the type of the behavior data;
receiving a pushed file fed back by the translation terminal according to the information pushing type, wherein the pushed file comprises a language code identifier;
writing the push file into a file set corresponding to the information push type in a translation library; one file set corresponds to one information push type, and one file set comprises push files translated by various languages and corresponding to the information push type.
2. The method of claim 1, wherein the identifying the matching pushed scrip with the behavior data according to the language code comprises:
determining a target information pushing type according to the behavior data of the current user;
determining a file set corresponding to the target information pushing type in the translation library;
and searching the matched pushed document in the corresponding document set according to the language code identification.
3. The method of claim 1, wherein after pushing the found push document to the target user, the method comprises:
determining whether the push of the file is successful;
if the pushing fails, pushing the pushed file to the target user again until the pushing is successful; and if the pushing is successful, ending the pushing.
4. The method according to claim 1, wherein the pushing the found push document to the target user comprises:
acquiring current position information of the target user, and determining the current time of the target user according to the position information;
and if the current time is within the push time range, pushing the push file to the target user.
5. An information pushing apparatus, comprising:
the data acquisition module is used for acquiring the behavior data of the current user;
the language code determining module is used for determining the language code identification of the target user associated with the current user;
the file searching module is used for searching a matched pushed file according to the language code identification and the behavior data;
the information pushing module is used for pushing the searched pushed file to the target user;
the translation module is specifically used for sending a translation request to a translation terminal, wherein the translation request comprises an information push type, and the information push type corresponds to the type of the behavior data; receiving a pushed file fed back by the translation terminal according to the information pushing type, wherein the pushed file comprises a language code identifier; writing the push file into a file set corresponding to the information push type in a translation library; one file set corresponds to one information push type, and one file set comprises push files which are translated by various languages and correspond to the information push type.
6. The apparatus of claim 5, wherein the document lookup module comprises:
the type determining unit is used for determining a target information pushing type according to the behavior data of the current user;
the file set determining unit is used for determining a file set corresponding to the target information pushing type in the translation library;
and the document searching unit is used for searching the matched pushed document in the corresponding document set according to the language code identification.
7. An information pushing apparatus characterized by comprising:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the information push method of any one of claims 1-4.
8. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information push method according to any one of claims 1 to 4.
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