CN109543462B - Equipment identification determination method, device, server and storage medium - Google Patents

Equipment identification determination method, device, server and storage medium Download PDF

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CN109543462B
CN109543462B CN201811359168.6A CN201811359168A CN109543462B CN 109543462 B CN109543462 B CN 109543462B CN 201811359168 A CN201811359168 A CN 201811359168A CN 109543462 B CN109543462 B CN 109543462B
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identifier
application program
data
user
identification
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CN109543462A (en
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黄铭
黄富兴
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Shenzhen Lexin Software Technology Co Ltd
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Shenzhen Lexin Software Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/70Protecting specific internal or peripheral components, in which the protection of a component leads to protection of the entire computer
    • G06F21/71Protecting specific internal or peripheral components, in which the protection of a component leads to protection of the entire computer to assure secure computing or processing of information
    • G06F21/73Protecting specific internal or peripheral components, in which the protection of a component leads to protection of the entire computer to assure secure computing or processing of information by creating or determining hardware identification, e.g. serial numbers

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  • Information Transfer Between Computers (AREA)
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Abstract

The embodiment of the invention discloses a method, a device, a server and a storage medium for determining equipment identification. Wherein, the method comprises the following steps: receiving data information reported by an application program, wherein the data information comprises a user identifier and equipment characteristic data acquired by the application program; and if the historical data of the user identification is locally stored, determining the equipment identification of the application program according to the equipment characteristic data and the historical data. The technical scheme provided by the embodiment of the invention can determine the equipment identification of the application program, thereby laying a foundation for tracking users or services and the like based on the equipment identification.

Description

Equipment identification determination method, device, server and storage medium
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for determining an equipment identifier, a server, and a storage medium.
Background
A Unique Device Identifier (UDID) is a Unique ID for identifying a Device in mobile development, and plays a very important role in mobile development.
For an Application program (App), the UDID may track business process data of a user, and track full process data downloaded to activation, registration, usage, churn, and regression of the user, so that the UDID is very helpful for operation work of a product. In addition, for the mobile advertisement field, the UDID is an important mark for tracking a user and is also a tool for accurate advertisement and personalized recommendation; for enterprise interaction with external data, UDID is a unique ID that can be used for data communication, exchange and supplement outside the enterprise.
However, in the current development of an application program based on the IOS operating system, since the IOS operating system does not provide a function of acquiring the UDID, the business process cannot be tracked through the UDID, or there are many defects in the user tracking method.
Disclosure of Invention
Embodiments of the present invention provide a device identifier determining method, apparatus, server, and storage medium, which can determine a device identifier of an application program, and thus lay a foundation for tracking a user or a service based on the device identifier.
In a first aspect, an embodiment of the present invention provides a method for determining an apparatus identifier, where the method includes:
receiving data information reported by an application program, wherein the data information comprises a user identifier and equipment characteristic data acquired by the application program;
and if the historical data of the user identification is locally stored, determining the equipment identification of the application program according to the equipment characteristic data and the historical data.
In a second aspect, an embodiment of the present invention further provides an apparatus for determining an apparatus identifier, where the apparatus includes:
the information reporting module is used for receiving data information reported by an application program, wherein the data information comprises a user identifier and equipment characteristic data acquired by the application program;
and the identification determining module is used for determining the equipment identification of the application program according to the equipment characteristic data and the historical data if the historical data of the user identification is locally stored.
In a third aspect, an embodiment of the present invention further provides a server, where the server includes:
one or more processors;
storage means for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the device identification determination method of any of the first aspects.
In a fourth aspect, an embodiment of the present invention further provides a storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the device identifier determining method described in any one of the first aspects.
In the method, the apparatus, the server, and the storage medium for determining the device identifier provided in the embodiments of the present invention, the server receives data information reported by an application program, and determines the device identifier of the application program according to history data and device characteristic data included in the data information when determining that history data of a user identifier included in the data information is locally stored. The scheme provides a new idea for determining the equipment identifier of the application program, and can solve the problem that the application program developed based on the IOS has no equipment identifier, so that the tracking of users or services and the like can not be carried out based on the equipment identifier; the device identification of the application program can be determined, and a foundation is laid for tracking users or services and the like based on the device identification.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
fig. 1 is a flowchart of a method for determining an apparatus identifier according to a first embodiment of the present invention;
fig. 2 is a flowchart of a method for determining an apparatus identifier according to a second embodiment of the present invention;
fig. 3 is a block diagram of a device identifier determining apparatus according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server provided in the fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some but not all of the relevant aspects of the present invention are shown in the drawings.
Example one
Fig. 1 is a flowchart of an apparatus identifier determining method according to an embodiment of the present invention, which is applicable to how to determine an apparatus identifier of an application program, and is particularly applicable to solving a problem that tracking of a user or a service and the like cannot be performed based on an apparatus identifier because the application program developed based on an IOS operating system has no apparatus identifier. The method may be performed by the device identifier determining apparatus/server provided in the embodiment of the present invention, and the apparatus may be implemented in software and/or hardware, and the apparatus may be configured on a server (server).
Referring to fig. 1, the method specifically includes:
and S110, receiving data information reported by the application program, wherein the data information comprises a user identifier and equipment characteristic data acquired by the application program.
An application program refers to a computer program that is developed and run on an operating system to accomplish a specific task or tasks, and may be configured in a mobile device to provide services to a user. The application program can be developed based on the IOS operating system and configured in a mobile device (such as an apple phone, an Ipad or a smart watch) running the IOS operating system; or an application program developed based on the android operating system, configured in a mobile device running the android operating system, or the like. In this embodiment, the application program is preferably an application program developed based on the IOS operating system.
The data information refers to information acquired when the application program is started, and can include user identification and device characteristic data acquired by the application program; the user identifier is used to uniquely identify or authenticate the user identity, and may be an account number of the user logging in the application program, such as a user name or a user ID. Optionally, the user identifier is a user ID. The device feature data refers to feature data of the mobile device collected when the application program is started. Illustratively, the device characterization data may include the following: the advertisement identifier of the operating system, the device storage capacity, the memory capacity, the operating system version, the provider identifier of the operating system, the device name, and the like may further include at least one of a model, a network system, a scheduling rate, and a user log, and the like. For a mobile device running an IOS operating system, the advertisement Identifier of the operating system is IDFA (Identifier For advertisement, IDFA) of the IOS; the Vendor Identifier of the operating system is the IDFV (Identifier For Vendor) of the IOS. Optionally, the data information may further include an application name and the like.
Specifically, when the application program is started, the device characteristic data of the device where the application program is located can be collected, the user ID is obtained, then the user ID and the device characteristic data are used as data information, and then the data information is requested to be reported to the server through the http network, and the server receives the data information reported by the application program.
Optionally, in order to ensure the reliability of communication between the application program and the server, the application program may also encrypt the data information by using a public key in the asymmetric key pair of the server, and then report the encrypted data information to the server; the server receives the encrypted data information reported by the application program, and can decrypt the encrypted data information by adopting a private key in the asymmetric key pair so as to obtain the data information of the application program.
It should be noted that the application in this embodiment may be an application for identifying a location of a device, such as an application installed by a user for the first time. It is also possible that the device identification has been previously determined and then needs to be confirmed again, such as the user uninstalling an application that is reinstalled after the uninstallation.
And S120, if the historical data of the user identifier is locally stored, determining the device identifier of the application program according to the device characteristic data and the historical data.
In this embodiment, local refers to local at the server; the historical data of the user identifier can be device characteristic data in data information reported by different application programs stored by the server when the user logs in different application programs by the same user ID in the past; the device characteristic data in the data information reported by the application program stored by the server can also be stored by the user who previously logs in the same application program by using the same user ID. The historical data can be stored in a database local to the server, a log file and the like.
Optionally, an index table of the correspondence between the user identifier, the application name, and the device feature data may be maintained in the local database of the server. Specifically, after receiving data information reported by any application program, the server may query the index table according to a user identifier in the data information, and if the index table has the user identifier, it is determined that the historical data of the user identifier is stored in the local database of the server.
For example, it may be determined whether historical data of the user identifier is stored locally by the following method, specifically including: and matching the user identification with the locally stored user identification data of other application programs, and determining whether historical data of the user identification is locally stored according to a matching result. Specifically, after receiving the data information reported by any application program, the server may search in the local database according to the name of the application program in the data information, and if the matched application program name is not searched; the user identifier may be matched with user identifier data of other application programs stored in the local database, and if the user identifier exists in the local database, it is determined that the history data of the user identifier is locally stored. Here, the application is an application that reports data information to the server for the first time, and may be an application newly installed by the user. In addition, the server stores the names of a plurality of application programs with the same user identifier, but the plurality of application programs with the same user identifier share one historical data, and the historical data is the device characteristic data reported by the application program logged in by the user identifier and received by the server for the last time.
The Device Identifier of the application refers to a Unique Identifier that enables tracking of a user, a service, or the like, and may be a Unique Device Identifier (UDID).
Specifically, if the server finds the user identifier data matched with the user identifier locally, it is determined that the historical data of the user identifier is stored locally, and the server may determine the device identifier of the application program according to the device feature data in the data information reported by the application program this time and the historical data. For example, the device characteristic data in the data information reported by the application program at this time may be subjected to similarity matching with the historical data, and if the matching result is greater than or equal to a preset value and the application program is an application program newly installed by a user, the device identifier of another application program associated with the historical data may be used as the device identifier of the application program, and the identifier is sent to the application program, and meanwhile, the historical data associated with the user identifier may be updated by the device characteristic data reported by the application program at this time. If the application program is the application program which is uninstalled and reinstalled by the user and the matching result is greater than or equal to the preset numerical value, the device identifier of the application program is not changed, and the device characteristic data reported by the application program at this time can be used for updating the historical data associated with the user identifier.
It should be noted that, in this embodiment, if the matching result is greater than or equal to the preset value, it indicates that multiple application programs are configured on the same mobile device, and the device identifiers obtained by the same user identifier on the same mobile device through the multiple application programs are the same; and the device identifier of the same application program is unchanged after the application program is uninstalled and reinstalled.
And if the server does not locally find the user identification data matched with the user identification, determining that the server does not locally store the historical data of the user identification. For example, after receiving the data information reported by the application program, the method may further include: if the fact that historical data of the user identification are not stored locally is determined, an equipment unique identifier is created according to the user identification; the user identifier is bound to the device unique identifier and stored locally.
Specifically, if the server does not locally find the user identifier data matched with the user identifier, it is determined that the server does not locally store the historical data of the user identifier. At this time, the server may create a device Unique Identifier (UUID) based on the user Identifier, use the device Unique Identifier as the device Identifier of the application program, and store the user Identifier, the device Unique Identifier, and the application program in a local database in an associated manner.
According to the technical scheme provided by the embodiment of the invention, the server receives the data information reported by the application program, and determines the equipment identifier of the application program according to the historical data and the equipment characteristic data included by the data information when the historical data of the user identifier included by the data information is determined to be locally stored. The scheme provides a new idea for determining the equipment identifier of the application program, and can solve the problem that the application program developed based on the IOS has no equipment identifier, so that the tracking of users or services and the like can not be carried out based on the equipment identifier; the device identification of the application program can be determined, and a foundation is laid for tracking users or services and the like based on the device identification.
Example two
Fig. 2 is a flowchart of a device identifier determining method according to a second embodiment of the present invention, and this embodiment further explains determining a device identifier of an application according to device feature data and historical data based on the above embodiment. Referring to fig. 2, the method specifically includes:
s210, receiving data information reported by the application program, wherein the data information comprises a user identifier and device characteristic data collected by the application program.
And S220, if the historical data of the user identification is locally stored, comparing the characteristic value associated with the equipment characteristic data with the characteristic value associated with the historical data, and determining a similarity value according to the comparison result.
In this embodiment, each item in the device feature data is used as a feature data, and a value of each feature data is a feature value of the feature data. For example, the value of the characteristic data of the storage capacity may be 64G, where 64G is a characteristic value associated with the storage capacity. The similarity value is used for representing the similarity degree between the upper device characteristic data reported by the application program this time and the historical data of the same user identification.
Specifically, after determining that the historical data of the user identifier is locally stored, the server may compare the name of each item of feature data of the device feature data reported this time by the application with the name of each item of feature data of the device feature data in the historical data; and then, comparing the characteristic values associated with the characteristic data with the same name of the characteristic data in sequence, and determining the similarity value between the two according to the comparison result.
For example, determining the similarity value according to the comparison result may include the following steps:
A. obtaining a characteristic value weight value corresponding to the same characteristic value according to the comparison result to obtain a characteristic value weight value set;
the characteristic value weight value refers to the proportion of the characteristic data associated with the characteristic value in the equipment characteristic data. The eigenvalue weight value set refers to a set consisting of at least one eigenvalue weight.
Specifically, the feature value weight value of the feature data associated with the same feature value can be obtained according to the comparison result of the feature value associated with the device feature data and the feature value associated with the historical data; and then comparing the characteristic value weight values of the two characteristic values, and forming a characteristic value weight value set by using each characteristic value weight value with the same characteristic value weight value according to a comparison result.
B. And determining a similarity value by accumulating the weight values of all the characteristic values in the characteristic value weight value set.
Specifically, the sum operation is performed on each feature value weight value in the feature value weight value set, so as to obtain a similarity value.
And S230, if the similarity value is equal to or greater than the similarity threshold value, acquiring the equipment unique identifier associated with the user identifier from the local.
In this embodiment, the similarity threshold is a lower limit of the degree of similarity between the preset device feature data and the historical data of the same user identifier, and may be modified according to an actual situation. Preferably, according to a large amount of practice and calculation summary, the threshold of similarity is 55, which is a threshold for accurately identifying whether applications with the same subscriber identity are allocated to the same mobile device. The device unique identifier may be a device unique identification UDID or a UUID.
Specifically, if the similarity value between the device feature data and the historical data of the same user identifier is equal to or greater than the similarity threshold value, it may be determined that the user logs in an application program with the same user identifier using the same mobile device, such as the same application program or different application programs, and then the device unique identifier associated with the user identifier may be obtained from the local database according to the user identifier, and then step S240 is executed to use the device unique identifier as the device identifier of the application program and send the device unique identifier to the application program.
If the similarity value is smaller than the similarity threshold value and the same application program with the same user identifier is determined according to the historical data, the user can be determined to log in the application program by adopting different mobile user equipment, and an equipment unique identifier can be created again; and binding the user identifier with the unique identifier of the equipment, and replacing the historical data with the reported equipment characteristic data. It may also be determined whether to recreate a device unique identifier, etc., depending on how often the user logs into the application using different devices.
If the similarity value is smaller than the similarity threshold value and different application programs with the same user identification are determined according to historical data, the user can be determined to log in different application programs by adopting different mobile user equipment, and an equipment unique identifier can be created again; and binding the user identifier with the device unique identifier so that when the user logs in other application programs or the application program by adopting the mobile device, the device identification of the application program is directly determined. The same user identification, login of different mobile devices, may be distinguished based on the device unique identifiers of the different mobile devices being different.
In this embodiment, if the matching result is greater than or equal to the preset value, it indicates that the user logs in the application program with the same user identifier using the same mobile device, for example, the same application program may be used, or different application programs may be used. The device identifications of the same user identification obtained on the same mobile device by a plurality of application programs are the same; and the device identifier of the same application program is unchanged after the application program is uninstalled and reinstalled.
And S240, taking the device unique identifier as the device identification of the application program, and sending the device unique identifier to the application program.
For example, after the device unique identifier is used as the device identifier of the application program and the device unique identifier is sent to the application program, the method may further include: and updating the historical data associated with the user identification by adopting the device characteristic data reported by the application program this time.
According to the technical scheme provided by the embodiment of the invention, the server receives the data information reported by the application program, and determines the equipment identifier of the application program according to the historical data and the equipment characteristic data included by the data information when the historical data of the user identifier included by the data information is determined to be locally stored. The scheme provides a new idea for determining the equipment identifier of the application program, and can solve the problem that the application program developed based on the IOS has no equipment identifier, so that the tracking of users or services and the like can not be carried out based on the equipment identifier; the device identification of the application program can be determined, and a foundation is laid for tracking users or services and the like based on the device identification.
EXAMPLE III
Fig. 3 is a block diagram of a device identifier determining apparatus according to a third embodiment of the present invention, where the apparatus is capable of executing a device identifier determining method according to any embodiment of the present invention, and has functional modules and beneficial effects corresponding to the executing method. As shown in fig. 3, the apparatus may include:
an information reporting module 310, configured to receive data information reported by an application program, where the data information includes a user identifier and device feature data acquired by the application program;
the identifier determining module 320 is configured to determine the device identifier of the application according to the device feature data and the history data if it is determined that the history data of the user identifier is locally stored.
According to the technical scheme provided by the embodiment of the invention, the server receives the data information reported by the application program, and determines the equipment identifier of the application program according to the historical data and the equipment characteristic data included by the data information when the historical data of the user identifier included by the data information is determined to be locally stored. The scheme provides a new idea for determining the equipment identifier of the application program, and can solve the problem that the application program developed based on the IOS has no equipment identifier, so that the tracking of users or services and the like can not be carried out based on the equipment identifier; the device identification of the application program can be determined, and a foundation is laid for tracking users or services and the like based on the device identification.
For example, the identity determination module 320 may include:
the similarity value determining unit is used for comparing the characteristic value associated with the equipment characteristic data with the characteristic value associated with the historical data and determining a similarity value according to a comparison result;
the identifier acquisition unit is used for acquiring the unique identifier of the equipment associated with the user identifier from the local area if the similarity value is equal to or greater than the similarity threshold value;
and the sending unit is used for sending the device unique identifier to the application program by taking the device unique identifier as the device identification of the application program.
For example, when determining the similarity value according to the comparison result, the similarity value determining unit may specifically be configured to:
obtaining a characteristic value weight value corresponding to the same characteristic value according to the comparison result to obtain a characteristic value weight value set;
and determining a similarity value by accumulating the weight values of all the characteristic values in the characteristic value weight value set.
By way of example, the device characteristic data may include an advertisement identifier for an operating system, device storage capacity, memory capacity, operating system version, vendor identifier for an operating system, device name.
Illustratively, the apparatus may further include:
the identifier creating module is used for creating an equipment unique identifier according to the user identifier if the historical data of the user identifier is not stored locally after the data information reported by the application program is received;
and the storage module is used for binding the user identifier and the equipment unique identifier and storing the user identifier and the equipment unique identifier in a local place.
For example, the identification determination module 320 may be further configured to determine whether historical data of the user identification is stored locally, which may include: and matching the user identification with the locally stored user identification data of other application programs, and determining whether historical data of the user identification is locally stored according to a matching result.
Example four
Fig. 4 is a schematic structural diagram of a server according to a fourth embodiment of the present invention. FIG. 4 illustrates a block diagram of an exemplary server 12 suitable for use in implementing embodiments of the present invention. The server 12 shown in fig. 4 is only an example, and should not bring any limitation to the function and the scope of use of the embodiment of the present invention.
As shown in FIG. 4, the server 12 is in the form of a general purpose computing device. The components of the server 12 may include, but are not limited to: one or more processors or processing units 16, a system memory 28, and a bus 18 that couples various system components including the system memory 28 and the processing unit 16.
Bus 18 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
The server 12 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by server 12 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 28 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)30 and/or cache memory 32. The server 12 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 34 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 4, and commonly referred to as a "hard drive"). Although not shown in FIG. 4, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 18 by one or more data media interfaces. Memory 28 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The server 12 may also communicate with one or more external devices 14 (e.g., keyboard, pointing device, display 24, etc.), with one or more devices that enable a user to interact with the device, and/or with any devices (e.g., network card, modem, etc.) that enable the server 12 to communicate with one or more other computing devices. Such communication may be through an input/output (I/O) interface 22. Also, the server 12 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet) via the network adapter 20. As shown, the network adapter 20 communicates with the other modules of the server 12 via the bus 18. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the server 12, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 16 executes various functional applications and data processing by executing programs stored in the system memory 28, for example, to implement the device identification determination method provided by the embodiment of the present invention.
EXAMPLE five
Fifth, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, can implement the method for determining an equipment identifier in any of the foregoing embodiments.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer-readable storage medium may be, for example but not limited to: an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The above example numbers are for description only and do not represent the merits of the examples.
It will be understood by those skilled in the art that the modules or steps of the invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of computing devices, and optionally they may be implemented by program code executable by a computing device, such that it may be stored in a memory device and executed by a computing device, or it may be separately fabricated into various integrated circuit modules, or it may be fabricated by fabricating a plurality of modules or steps thereof into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same or similar parts in the embodiments are referred to each other.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (8)

1. A method for determining device identification, comprising:
receiving data information reported by an application program, wherein the data information comprises a user identifier and equipment characteristic data acquired by the application program;
if the historical data of the user identification is locally stored, comparing the characteristic value associated with the equipment characteristic data with the characteristic value associated with the historical data, and determining a similarity value according to the comparison result;
if the similarity value is equal to or greater than a similarity threshold value, acquiring a unique identifier of the equipment associated with the user identifier from a local area;
and taking the device unique identifier as the device identification of the application program, and sending the device unique identifier to the application program.
2. The method of claim 1, wherein determining the similarity value according to the comparison comprises:
obtaining a characteristic value weight value corresponding to the same characteristic value according to the comparison result to obtain a characteristic value weight value set;
and determining the similarity value by accumulating the feature value weight values in the feature value weight value set.
3. The method of claim 1, wherein the device characterization data comprises an advertisement identifier for an operating system, a device storage capacity, a memory capacity, an operating system version, a vendor identifier for an operating system, a device name.
4. The method of claim 1, wherein after receiving the data information reported by the application, the method further comprises:
if the fact that historical data of the user identification are not stored locally is determined, an equipment unique identifier is created according to the user identification;
and binding the user identifier and the equipment unique identifier and storing the user identifier and the equipment unique identifier in a local place.
5. The method of claim 1 or 4, wherein determining whether the user identifier history data is stored locally comprises:
and matching the user identification with user identification data of other locally stored application programs, and determining whether historical data of the user identification is locally stored according to a matching result.
6. An apparatus for determining device identification, comprising:
the information reporting module is used for receiving data information reported by an application program, wherein the data information comprises a user identifier and equipment characteristic data acquired by the application program;
the identification determining module is used for determining the equipment identification of the application program according to the equipment characteristic data and the historical data if the historical data of the user identification is locally stored;
wherein the identification determination module comprises:
a similarity value determination unit, configured to compare a feature value associated with the device feature data with a feature value associated with the historical data, and determine a similarity value according to a comparison result;
an identifier obtaining unit, configured to obtain, from a local location, an apparatus unique identifier associated with the user identifier if the similarity value is equal to or greater than a similarity threshold value;
a sending unit, configured to send the device unique identifier to the application program, using the device unique identifier as a device identifier of the application program.
7. A server, characterized in that the server comprises:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the device identification determination method of any of claims 1-5.
8. A storage medium on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the device identification determination method according to any one of claims 1 to 5.
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