CN109525643A - A kind of user behavior analysis method and device of bank's mobile application - Google Patents
A kind of user behavior analysis method and device of bank's mobile application Download PDFInfo
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- CN109525643A CN109525643A CN201811222868.0A CN201811222868A CN109525643A CN 109525643 A CN109525643 A CN 109525643A CN 201811222868 A CN201811222868 A CN 201811222868A CN 109525643 A CN109525643 A CN 109525643A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/02—Banking, e.g. interest calculation or account maintenance
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/54—Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
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Abstract
This application provides a kind of user behavior analysis method and device of bank's mobile application, method, which includes: mobile terminal, buries mechanism according to preset data acquisition, user behavior data is acquired, as target user's behavioral data；Mobile terminal encrypts target user's behavioral data；Target user's behavioral data of encryption is sent in bank's Intranet by mobile terminal, so that the mobile application statistic analysis server being deployed in bank's Intranet, the data after target user's behavioral data of encryption is decrypted are analyzed.In this application, user behavior analysis may be implemented in the above manner.
Description
Technical field
This application involves financial technology field, in particular to the user behavior analysis method and dress of a kind of bank's mobile application
It sets.
Background technique
Currently, bank is proposed bank's mobile application, handles client in mobile terminal for better services client
Banking.
Bank after releasing bank's mobile application, can by client using bank's mobile application behavioral data into
Row is collected and analysis, analyzing user behavior, and promotes service quality for user behavior.But how silver is used to client
The behavioral data of row mobile application, which is collected, becomes problem with analysis.
Summary of the invention
In order to solve the above technical problems, the embodiment of the present application provides a kind of user behavior analysis method of bank's mobile application
And device, to achieve the purpose that realize the analysis of user behavior, technical solution is as follows:
A kind of user behavior analysis method of bank's mobile application, comprising:
Mechanism is buried according to preset data acquisition in mobile terminal, user behavior data is acquired, as target user's behavioral data；
The mobile terminal encrypts target user's behavioral data；
Target user's behavioral data of encryption is sent in bank's Intranet by the mobile terminal, so as to be deployed in bank's Intranet
In mobile application statistic analysis server, the data after target user's behavioral data of the encryption is decrypted divide
Analysis.
Preferably, mechanism is buried according to preset data acquisition in the mobile terminal, acquires data, comprising:
A position is buried in the corresponding acquisition of user behavior statistical indicator for the customization of bank's mobile application in the mobile terminal,
Acquire data.
Preferably, the method also includes:
The mobile terminal judges whether user authorizes positioning permission；
If it is not, then closing the subscriber location function that the mobile application statistic analysis server provides；
If so, determining user position location, and sends the user position location to the mobile application and statistically analyze clothes
Business device.
Preferably, the method also includes:
During mobile terminal target object in the page is accessed, judge whether page autotrace is in out
Open state；
If so, obtaining the title of the target object；
Search whether there is customization corresponding with the title of the target object in default customization Page Name mapping table
Title；
If it exists, then customization name corresponding with the title of the target object is referred to as to the tracing record mark of the page
Know；
If it does not exist, then the tracing record that the name of the target object is referred to as the page is identified.
Preferably, the method also includes:
Obtain the click event of hot spot region in the page；
Area-name corresponding with region ID in the click event of the hot spot region is searched in the domain name mapping table of preset areas,
Area-name as the hot spot region；
The area-name of the click event of the hot spot region and the hot spot region is sent to the mobile application statistics
Analysis server, so that the mobile application statistic analysis server counts the number of clicks of the hot spot region.
A kind of user behavior analysis device of bank's mobile application, comprising:
Acquisition module acquires user behavior data, as target user's row for burying mechanism according to preset data acquisition
For data；
Encrypting module, for being encrypted to target user's behavioral data；
First sending module, for target user's behavioral data of encryption to be sent in bank's Intranet, so as to be deployed in
Mobile application statistic analysis server in bank's Intranet, the number after target user's behavioral data of the encryption is decrypted
According to being analyzed.
Preferably, the acquisition module, comprising:
Submodule is acquired, for burying a little in the corresponding acquisition of user behavior statistical indicator for the customization of bank's mobile application
Position acquires data.
Preferably, described device further include:
First judgment module, for judging whether user authorizes positioning permission, if it is not, closedown module is then executed, if so,
Execute locating module；
The closedown module, the subscriber location function provided for closing the mobile application statistic analysis server；
The locating module for determining user position location, and sends the user position location to the movement and answers
Use statistic analysis server.
Preferably, described device further include:
Second judgment module, for judging that page autotrace is during target object is accessed in the page
It is no in the open state, if so, executing first obtains module；
Described first obtains module, for obtaining the title of the target object；
First searching module, for searching whether exist and the target object in default customization Page Name mapping table
The corresponding customization title of title, and if it exists, then execute the first determining module, if it does not exist, then execute the second determining module；
First determining module, for customization name corresponding with the title of the target object to be referred to as the page
Tracing record mark；
Second determining module, the tracing record for the name of the target object to be referred to as to the page identify.
Preferably, described device further include:
Second obtains module, for obtaining the click event of hot spot region in the page；
Second searching module, for searching area in the click event with the hot spot region in the domain name mapping table of preset areas
The corresponding area-name of domain ID, the area-name as the hot spot region；
Second sending module, for the area-name of the click event of the hot spot region and the hot spot region to be sent to
The mobile application statistic analysis server, so that the mobile application statistic analysis server counts the point of the hot spot region
Hit number.
Compared with prior art, the application has the beneficial effect that
In this application, mechanism is buried according to preset data acquisition in mobile terminal, acquires user behavior data, realizes user's row
For the acquisition of data, after collecting user behavior data, mobile terminal encrypts collected user behavior data, and
The user behavior data of encryption is sent in bank's Intranet, guarantees the safety of user behavior data transmission, on this basis,
The mobile application statistic analysis server being deployed in bank's Intranet can then solve target user's behavioral data of encryption
Data after close are analyzed, and realize the analysis of user behavior.
Detailed description of the invention
In order to more clearly explain the technical solutions in the embodiments of the present application, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the drawings in the following description are only some examples of the present application, for
For those of ordinary skill in the art, without any creative labor, it can also be obtained according to these attached drawings
His attached drawing.
Fig. 1 is a kind of flow chart of the user behavior analysis method of bank's mobile application provided by the present application；
Fig. 2 is another flow chart of the user behavior analysis method of bank's mobile application provided by the present application；
Fig. 3 is another flow chart of the user behavior analysis method of bank's mobile application provided by the present application；
Fig. 4 is another flow chart of the user behavior analysis method of bank's mobile application provided by the present application；
Fig. 5 is a kind of logical construction schematic diagram of the user behavior analysis device of bank's mobile application provided by the present application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall in the protection scope of this application.
The embodiment of the present application discloses a kind of user behavior analysis method of bank's mobile application, comprising: mobile terminal according to
Mechanism is buried in preset data acquisition, user behavior data is acquired, as target user's behavioral data；The mobile terminal is to the mesh
Mark user behavior data is encrypted；Target user's behavioral data of encryption is sent in bank's Intranet by the mobile terminal, with
Make the mobile application statistic analysis server being deployed in bank's Intranet, target user's behavioral data of the encryption is solved
Data after close are analyzed.In this application, the analysis of user behavior may be implemented.
Next the user behavior analysis method of bank's mobile application disclosed in the embodiment of the present application is introduced, please be join
See Fig. 1, may include:
Step S11, mechanism is buried according to preset data acquisition in mobile terminal, user behavior data is acquired, as target user
Behavioral data.
Mechanism is buried in preset data acquisition, it is possible to understand that are as follows: a machine is buried in the data acquisition for meeting bank's mobile application characteristic
System.
Mechanism is buried according to preset data acquisition in mobile terminal, can accurately collect the user behavior of bank's mobile application
Data.
Step S12, the described mobile terminal encrypts target user's behavioral data.
Mobile terminal encrypts target user's behavioral data, and the safety of target user's behavioral data can be enhanced.
Step S13, target user's behavioral data of encryption is sent in bank's Intranet by the described mobile terminal, so as to be deployed in
Mobile application statistic analysis server in bank's Intranet, the number after target user's behavioral data of the encryption is decrypted
According to being analyzed.
Optionally, target user's behavioral data of encryption is sent in bank's Intranet by mobile terminal, may include:
Target user's behavioral data of encryption is sent to the encryption equipment in bank's Intranet by mobile terminal, and encryption equipment is to encryption
Target user's behavioral data is decrypted, and the data after decryption are sent to the mobile application statistics being deployed in bank's Intranet
Analysis server.Mobile application statistic analysis server then analyzes the data after decryption.
Certainly, target user's behavioral data of encryption is sent in bank's Intranet by mobile terminal, may include:
Target user's behavioral data of encryption is sent to the mobile application statistical being deployed in bank's Intranet by mobile terminal
Analyse server.It can be decrypted by target user behavioral data of the mobile application statistic analysis server to encryption, and to solution
Data after close are analyzed.
It should be noted that disposing mobile application statistic analysis server in bank's Intranet may be implemented mobile application system
The privatization that meter Analysis server uses, improves the safety of user behavior analysis.
Target user's behavioral data of encryption is sent in bank's Intranet by mobile terminal, and target user's behavior number can be improved
According to the safety of transmission, the probability that the user behavior data of bank's mobile application leaks is reduced.
In the present embodiment, mobile application statistic analysis server can be but be not limited to: Countly server.
In another embodiment of the application, mechanism is buried according to preset data acquisition to above-mentioned mobile terminal, acquires number
According to process be introduced, can specifically include:
A position is buried in the corresponding acquisition of user behavior statistical indicator for the customization of bank's mobile application in the mobile terminal,
Acquire data.
For the user behavior statistical indicator of bank's mobile application customization, it is possible to understand that are as follows: it is special to meet bank's mobile application
The user behavior statistical indicator of property.The user behavior statistical indicator for meeting reference mobile application characteristic can mention in prior art
On the basis of the user behavior statistical indicator that the mobile application of confession provides, calibrated to obtain.
For the user behavior statistical indicator of bank's mobile application customization, may include but be not limited to: page duration refers to
Mark, positioning index and user's distinguishing indexes.
In another embodiment of the application, the user behavior analysis method of another bank's mobile application is introduced,
Fig. 2 is referred to, may include:
Step S21, mechanism is buried according to preset data acquisition in mobile terminal, user behavior data is acquired, as target user
Behavioral data.
Step S22, the described mobile terminal encrypts target user's behavioral data.
Step S23, target user's behavioral data of encryption is sent in bank's Intranet by the described mobile terminal, so as to be deployed in
Mobile application statistic analysis server in bank's Intranet, the number after target user's behavioral data of the encryption is decrypted
According to being analyzed.
Step S21-S23 is identical as the step S11-S13 in previous embodiment, and the detailed process of step S21-S23 can be with
Referring to the related introduction of step S11-S13, details are not described herein.
Step S24, the described mobile terminal judges whether user authorizes positioning permission.
If it is not, thening follow the steps S25；If so, thening follow the steps S26.
Step S25, the subscriber location function that the mobile application statistic analysis server provides is closed.
The subscriber location function that the mobile application statistic analysis server provides is closed, the position of user is avoided to reveal.
Step S26, it determines user position location, and sends the user position location to the mobile application and statistically analyze
Server.
It determines user position location, and sends the user position location to the mobile application statistic analysis server,
Applied statistics Analysis server easy to remove carries out relevant user behavior analysis according to user position location.
In the present embodiment, user position location is determined, and send the user position location to the mobile application and count
The process of Analysis server may include:
A11, judge whether the currently used network of the user is bank's Intranet.
If so, thening follow the steps A12；If it is not, thening follow the steps A13.
A12, bank's Intranet ip mapping is carried out, determines user position location, and send the user position location to described
Mobile application statistic analysis server.
In the present embodiment, bank's Intranet ip mapping is carried out, it is possible to understand that are as follows: it is searched in bank's Intranet ip mapping table and silver
The corresponding position row Intranet ip.It, can will be corresponding with bank Intranet ip after finding position corresponding with bank Intranet ip
Position (e.g., longitude and latitude), as user position location.
A13, outer net ip mapping is carried out, determines user position location, and send the user position location to the movement
Applied statistics Analysis server.
In the present embodiment, bank's outer net ip mapping is carried out, it is possible to understand that are as follows: it is searched in bank's outer net ip mapping table and silver
The corresponding position row outer net ip.It, can will be corresponding with bank outer net ip after finding position corresponding with bank outer net ip
Position (e.g., longitude and latitude), as user position location.
In another embodiment of the application, the user behavior analysis method of another bank's mobile application is introduced,
Fig. 3 is referred to, may include:
Step S31, mechanism is buried according to preset data acquisition in mobile terminal, user behavior data is acquired, as target user
Behavioral data.
Step S32, the described mobile terminal encrypts target user's behavioral data.
Step S33, target user's behavioral data of encryption is sent in bank's Intranet by the described mobile terminal, so as to be deployed in
Mobile application statistic analysis server in bank's Intranet, the number after target user's behavioral data of the encryption is decrypted
According to being analyzed.
Step S31-S33 is identical as the step S11-S13 in previous embodiment, and the detailed process of step S31-S33 can be with
Referring to the related introduction of step S11-S13, details are not described herein.
Step S34, during described mobile terminal target object in the page is accessed, judge that page autotrace is
It is no in the open state.
In the page target object be accessed process, may include: in the page target object be started access process or the page
Middle target object is moved to end access process.
If so, illustrating to need to carry out automatic tracing to the page, S35 is thened follow the steps.
Step S35, the title of the target object is obtained.
Step S36, the title pair for having with the target object is searched whether in default customization Page Name mapping table
The customization title answered.
If it exists, S37 is thened follow the steps；If it does not exist, S38 is thened follow the steps.
Customize title it is to be understood that compared to target object title, for bank's mobile application, identification is more
High title.
Step S37, customization name corresponding with the title of the target object is referred to as to the tracing record mark of the page
Know.
Customization name corresponding with the title of the target object is referred to as to the tracing record mark of the page, Ke Yiti
The identification of the tracing record of the high page improves the search efficiency of the tracing record of the page.
It, can after customization name corresponding with the title of the target object is referred to as the tracing record mark of the page
To send the access letter of target object in the page that the tracing record comprising the page identifies to mobile application statistic analysis server
Breath.
Step S38, the tracing record that the name of the target object is referred to as the page is identified.
The name of the target object is referred to as after the tracing record mark of the page, can be counted to mobile application
Analysis server sends the access information of target object in the page that the tracing record comprising the page identifies.
In another embodiment of the application, the user behavior analysis side of another bank's mobile application is provided
Method refers to Fig. 4, may include:
Step S41, mechanism is buried according to preset data acquisition in mobile terminal, user behavior data is acquired, as target user
Behavioral data.
Step S42, the described mobile terminal encrypts target user's behavioral data.
Step S43, target user's behavioral data of encryption is sent in bank's Intranet by the described mobile terminal, so as to be deployed in
Mobile application statistic analysis server in bank's Intranet, the number after target user's behavioral data of the encryption is decrypted
According to being analyzed.
Step S41-S43 is identical as the step S11-S13 in previous embodiment, and the detailed process of step S41-S43 can be with
Referring to the related introduction of step S11-S13, details are not described herein.
Step S44, the click event of hot spot region in the page is obtained.
Hot spot region is it is to be understood that user's operation (e.g., clicking) frequent region.
Step S45, it is searched in the domain name mapping table of preset areas corresponding with region ID in the click event of the hot spot region
Area-name, the area-name as the hot spot region.
What is recorded in the domain name mapping table of preset areas is the mapping relations of region ID and area-name.
Step S46, the area-name of the click event of the hot spot region and the hot spot region is sent to the movement
Applied statistics Analysis server, so that the mobile application statistic analysis server counts the number of clicks of the hot spot region.
The area-name of the click event of the hot spot region and the hot spot region is sent to the mobile application statistics
Analysis server realizes heat so that the mobile application statistic analysis server counts the number of clicks of the hot spot region
The statistical function in point region.
It should be noted that the operation of the mobile terminal of foregoing individual embodiments introduction can call movement to answer by mobile terminal
It is realized with the mobile application statistical and analytical tool library after the secondary encapsulation of statistic analysis server offer.It can specifically include:
Mobile application statistical and analytical tool library after the secondary encapsulation that mobile terminal calls mobile application statistic analysis server to provide executes
Mobile application statistical and analytical tool library come call mobile application statistically analyze base library, mobile terminal do not need call mobile application system
Meter analysis base library calls mobile application statistical and analytical tool library that can directly pass ginseng, simplifies calling for mobile terminal
Mobile application statisticallys analyze required step when base library, improves execution efficiency.
Next the user behavior analysis device of bank's mobile application provided by the present application is introduced, is introduced below
The user behavior analysis method of the user behavior analysis device of bank's mobile application and bank's mobile application described above can phase
Mutually to should refer to.
Fig. 5 is referred to, the user behavior analysis device of bank's mobile application includes: acquisition module 11,12 and of encrypting module
First sending module 13.
Acquisition module 11 acquires user behavior data, as target user for burying mechanism according to preset data acquisition
Behavioral data
Encrypting module 12, for carrying out encryption to target user's behavioral data
First sending module 13, for target user's behavioral data of encryption to be sent in bank's Intranet, so that deployment
Mobile application statistic analysis server in bank's Intranet, after target user's behavioral data of the encryption is decrypted
Data are analyzed.
In the present embodiment, acquisition module 11 may include:
Submodule is acquired, for burying a little in the corresponding acquisition of user behavior statistical indicator for the customization of bank's mobile application
Position acquires data.
In the present embodiment, the user behavior analysis device of above-mentioned bank's mobile application can also include:
First judgment module, for judging whether user authorizes positioning permission, if it is not, closedown module is then executed, if so,
Execute locating module；
The closedown module, the subscriber location function provided for closing the mobile application statistic analysis server；
The locating module for determining user position location, and sends the user position location to the movement and answers
Use statistic analysis server.
In the present embodiment, the user behavior analysis device of above-mentioned bank's mobile application can also include:
Second judgment module, for judging that page autotrace is during target object is accessed in the page
It is no in the open state, if so, executing first obtains module；
Described first obtains module, for obtaining the title of the target object；
First searching module, for searching whether exist and the target object in default customization Page Name mapping table
The corresponding customization title of title, and if it exists, then execute the first determining module, if it does not exist, then execute the second determining module；
First determining module, for customization name corresponding with the title of the target object to be referred to as the page
Tracing record mark；
Second determining module, the tracing record for the name of the target object to be referred to as to the page identify.
In the present embodiment, the user behavior analysis device of above-mentioned bank's mobile application can also include:
Second obtains module, for obtaining the click event of hot spot region in the page；
Second searching module, for searching area in the click event with the hot spot region in the domain name mapping table of preset areas
The corresponding area-name of domain ID, the area-name as the hot spot region；
Second sending module, for the area-name of the click event of the hot spot region and the hot spot region to be sent to
The mobile application statistic analysis server, so that the mobile application statistic analysis server counts the point of the hot spot region
Hit number.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
For device class embodiment, since it is basically similar to the method embodiment, so being described relatively simple, related place ginseng
See the part explanation of embodiment of the method.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
For convenience of description, it is divided into various units when description apparatus above with function to describe respectively.Certainly, implementing this
The function of each unit can be realized in the same or multiple software and or hardware when application.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can
It realizes by means of software and necessary general hardware platform.Based on this understanding, the technical solution essence of the application
On in other words the part that contributes to existing technology can be embodied in the form of software products, the computer software product
It can store in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that a computer equipment
(can be personal computer, server or the network equipment etc.) executes the certain of each embodiment of the application or embodiment
Method described in part.
A kind of user behavior analysis method and device of bank's mobile application provided herein has been carried out in detail above
Thin to introduce, specific examples are used herein to illustrate the principle and implementation manner of the present application, and above embodiments are said
It is bright to be merely used to help understand the present processes and its core concept；At the same time, for those skilled in the art, foundation
The thought of the application, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification is not
It is interpreted as the limitation to the application.
Claims (10)
1. a kind of user behavior analysis method of bank's mobile application characterized by comprising
Mechanism is buried according to preset data acquisition in mobile terminal, user behavior data is acquired, as target user's behavioral data；
The mobile terminal encrypts target user's behavioral data；
Target user's behavioral data of encryption is sent in bank's Intranet by the mobile terminal, so as to be deployed in bank's Intranet
Mobile application statistic analysis server, the data after target user's behavioral data of the encryption is decrypted are analyzed.
2. the method according to claim 1, wherein the mobile terminal according to preset data acquisition bury mechanism,
Acquire data, comprising:
A position is buried in the corresponding acquisition of user behavior statistical indicator for the customization of bank's mobile application in the mobile terminal, acquires
Data.
3. the method according to claim 1, wherein the method also includes:
The mobile terminal judges whether user authorizes positioning permission；
If it is not, then closing the subscriber location function that the mobile application statistic analysis server provides；
If so, determining user position location, and the user position location is sent to the mobile application statistic analysis server.
4. the method according to claim 1, wherein the method also includes:
During mobile terminal target object in the page is accessed, judge whether page autotrace is in opening state
State；
If so, obtaining the title of the target object；
Search whether there is customization title corresponding with the title of the target object in default customization Page Name mapping table；
If it exists, then the tracing record that customization name corresponding with the title of the target object is referred to as the page is identified；
If it does not exist, then the tracing record that the name of the target object is referred to as the page is identified.
5. the method according to claim 1, wherein the method also includes:
Obtain the click event of hot spot region in the page；
Area-name corresponding with region ID in the click event of the hot spot region is searched in the domain name mapping table of preset areas, as
The area-name of the hot spot region；
The area-name of the click event of the hot spot region and the hot spot region is sent to the mobile application statistical analysis
Server, so that the mobile application statistic analysis server counts the number of clicks of the hot spot region.
6. a kind of user behavior analysis device of bank's mobile application characterized by comprising
Acquisition module acquires user behavior data, as target user's behavior number for burying mechanism according to preset data acquisition
According to；
Encrypting module, for being encrypted to target user's behavioral data；
First sending module, for target user's behavioral data of encryption to be sent in bank's Intranet, so as to be deployed in bank
Mobile application statistic analysis server in Intranet, data after target user's behavioral data of the encryption is decrypted into
Row analysis.
7. device according to claim 6, which is characterized in that the acquisition module, comprising:
Submodule is acquired, for burying point in the corresponding acquisition of user behavior statistical indicator for the customization of bank's mobile application
It sets, acquires data.
8. device according to claim 6, which is characterized in that described device further include:
First judgment module, for judging whether user authorizes positioning permission, if it is not, closedown module is then executed, if so, executing
Locating module；
The closedown module, the subscriber location function provided for closing the mobile application statistic analysis server；
The locating module for determining user position location, and sends the user position location to the mobile application and unites
Count Analysis server.
9. device according to claim 6, which is characterized in that described device further include:
Second judgment module, for judging whether page autotrace is located during target object is accessed in the page
In open state, if so, executing first obtains module；
Described first obtains module, for obtaining the title of the target object；
First searching module, for searching whether the name for having with the target object in default customization Page Name mapping table
Claim corresponding customization title, and if it exists, then execute the first determining module, if it does not exist, then execute the second determining module；
First determining module, for customization name corresponding with the title of the target object to be referred to as chasing after for the page
Track record identification；
Second determining module, the tracing record for the name of the target object to be referred to as to the page identify.
10. device according to claim 6, which is characterized in that described device further include:
Second obtains module, for obtaining the click event of hot spot region in the page；
Second searching module, for searching region ID in the click event with the hot spot region in the domain name mapping table of preset areas
Corresponding area-name, the area-name as the hot spot region；
Second sending module, it is described for the area-name of the click event of the hot spot region and the hot spot region to be sent to
Mobile application statistic analysis server, so that the mobile application statistic analysis server counts the click time of the hot spot region
Number.
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